1 00:00:00,182 --> 00:00:03,678 What if I told you that the biggest reason that you are still stuck in your 2 00:00:03,678 --> 00:00:05,973 nine to five is not your lack of stills? 3 00:00:06,104 --> 00:00:07,200 It's not your connections. 4 00:00:07,252 --> 00:00:10,147 It's not even your courage or your lack of courage. 5 00:00:10,304 --> 00:00:14,530 What if the real enemy is the part of your unconscious mind that's 6 00:00:14,530 --> 00:00:18,078 literally been programmed to keep you safe, keep you small, which 7 00:00:18,078 --> 00:00:19,513 means it's keeping you struggling? 8 00:00:19,826 --> 00:00:23,556 And what if everyone doing shadow work right now is missing the 9 00:00:23,556 --> 00:00:25,221 most important shadow of all? 10 00:00:25,854 --> 00:00:29,924 The one that's actually sabotaging your success before you're even 11 00:00:29,924 --> 00:00:32,206 able to start your success. 12 00:00:32,345 --> 00:00:33,806 DNA podcast, your success. 13 00:00:34,150 --> 00:00:35,302 Is in your DNA. 14 00:00:35,663 --> 00:00:36,184 What is up? 15 00:00:36,184 --> 00:00:36,628 What is up? 16 00:00:36,628 --> 00:00:37,463 What the hell is up? 17 00:00:37,463 --> 00:00:41,689 My fellow success seekers, welcome back to another episode of Your success DNA. 18 00:00:41,689 --> 00:00:44,897 It's that podcast for my aspiring entrepreneurs and nine to five escapees. 19 00:00:44,976 --> 00:00:47,976 It's actually for anyone who's into personal development, but I do, 20 00:00:48,054 --> 00:00:50,897 as you tell by the examples we put in here, I do tend to focus on my 21 00:00:50,897 --> 00:00:54,602 aspiring entrepreneurs because I think entrepreneurship is the greatest 22 00:00:54,602 --> 00:00:56,063 personal development program out there. 23 00:00:56,102 --> 00:01:00,197 In the world, and that's why we're here delivering these episodes that focus on 24 00:01:00,197 --> 00:01:04,319 mindset shifts and habit upgrades and those little doses of rebellions that 25 00:01:04,319 --> 00:01:07,971 help you break free from convention so that you can build a life and a business 26 00:01:08,258 --> 00:01:10,137 aligned with your version of success. 27 00:01:10,137 --> 00:01:13,267 And if you know someone who dreams of ditching the grind, but still 28 00:01:13,267 --> 00:01:15,797 makes time for some personal development, you might wanna go ahead 29 00:01:15,797 --> 00:01:17,676 and forward this episode to them. 30 00:01:17,754 --> 00:01:20,337 Alright, so let's first break down what we're gonna be talking about today. 31 00:01:20,337 --> 00:01:20,989 First. 32 00:01:21,380 --> 00:01:25,502 We're gonna be diving into why traditional shadow work is missing the mark for my 33 00:01:25,502 --> 00:01:27,171 aspiring entrepreneurs out there for you. 34 00:01:27,380 --> 00:01:28,606 Yeah, that's who I'm talking to right now. 35 00:01:28,789 --> 00:01:31,554 You see, while everyone is out there journaling about their childhood 36 00:01:31,554 --> 00:01:36,563 trauma, they're completely blind to the unconscious patterns that sabotage 37 00:01:36,824 --> 00:01:40,032 all of their dreams, their relationship dreams, their business dreams, their 38 00:01:40,032 --> 00:01:41,780 financial dreams, their childhood dreams. 39 00:01:42,063 --> 00:01:45,219 Before they're even able to start working on those dreams. 40 00:01:45,271 --> 00:01:49,889 And second, I'm gonna be reeling three specific shadows that keep smart, 41 00:01:50,071 --> 00:01:54,611 capable people just like you trapped in that employee mindset, even when they 42 00:01:54,611 --> 00:01:56,750 are desperately wanting to break free. 43 00:01:56,828 --> 00:01:59,984 These aren't shadows that therapists get out there and talk about it on the norm. 44 00:01:59,984 --> 00:02:00,428 No, no, no. 45 00:02:00,637 --> 00:02:04,550 These are the business killing relationship strangling beliefs. 46 00:02:04,911 --> 00:02:06,658 Hiding inside your unconscious mind. 47 00:02:06,893 --> 00:02:11,354 And third, you're gonna discover the entrepreneurial's shadow work process 48 00:02:11,458 --> 00:02:13,989 that actually moves the needle for you. 49 00:02:13,989 --> 00:02:17,197 For all my aspiring entrepreneurs out there, this isn't about healing 50 00:02:17,197 --> 00:02:21,111 your past, it's about confronting a part of you that is terrified. 51 00:02:21,963 --> 00:02:25,458 Of your own success about confronting a part of you that is 52 00:02:25,458 --> 00:02:29,528 addicted to the all too familiar struggle of you playing it small. 53 00:02:29,632 --> 00:02:32,580 Alright, so once again, I'm gonna hit you with the truth and I 54 00:02:32,580 --> 00:02:35,058 think this one's gonna sting like a slap or a smack on the butt. 55 00:02:35,586 --> 00:02:38,090 You are not stuck because of lack of opportunity. 56 00:02:38,195 --> 00:02:38,404 Mm-hmm. 57 00:02:38,430 --> 00:02:38,717 No. 58 00:02:38,873 --> 00:02:40,099 There's lots of opportunity out there. 59 00:02:40,151 --> 00:02:41,143 We see it every day. 60 00:02:41,325 --> 00:02:44,195 Some people market opportunity to you on the daily. 61 00:02:44,508 --> 00:02:49,725 You are stuck because part of you is unconsciously committed to staying exactly 62 00:02:49,725 --> 00:02:51,577 where you are, right This very minute. 63 00:02:51,864 --> 00:02:52,204 Right? 64 00:02:52,256 --> 00:02:53,351 Let that sink in for a minute. 65 00:02:53,664 --> 00:02:54,838 So here's what I want you to do. 66 00:02:55,151 --> 00:02:55,699 Picture this. 67 00:02:56,234 --> 00:02:57,225 You're sitting at your desk. 68 00:02:57,225 --> 00:03:00,904 It's Tuesday afternoon, maybe it's like 2:47 PM and you can 69 00:03:00,904 --> 00:03:05,104 feel that post-lunch energy crash hitting you like a brick wall. 70 00:03:05,104 --> 00:03:07,399 This is about the time that many of you pick up a monster or something 71 00:03:07,399 --> 00:03:08,495 like that and gulp it down. 72 00:03:08,677 --> 00:03:10,399 Maybe you go for your fifth cup of coffee. 73 00:03:10,582 --> 00:03:14,938 Those fluorescent lights are humming over your head and you hear your 74 00:03:14,938 --> 00:03:18,904 coworker maybe two cubicles over having the same conversation about 75 00:03:18,904 --> 00:03:20,860 the weekend plans that they have. 76 00:03:21,212 --> 00:03:22,047 Every single week. 77 00:03:22,595 --> 00:03:22,882 Yeah. 78 00:03:23,351 --> 00:03:23,795 What do you do? 79 00:03:23,795 --> 00:03:27,160 Well, you minimize that spreadsheet that you've been staring at for the last hour, 80 00:03:27,421 --> 00:03:29,899 and you open LinkedIn just for a minute. 81 00:03:30,212 --> 00:03:35,038 You tell yourself, I'm just gonna clear my head, and then you see it another 82 00:03:35,038 --> 00:03:38,194 post from someone who left their corporate job to start their own thing. 83 00:03:38,638 --> 00:03:40,777 Yeah, this time it's a photo of them. 84 00:03:40,777 --> 00:03:43,333 They're sitting in some amazing outdoor diner. 85 00:03:43,333 --> 00:03:46,542 Maybe it's a coffee shop in Portugal, and the caption reads, 86 00:03:46,933 --> 00:03:49,855 two years ago, I was trapped in a job that was slowly killing my soul. 87 00:03:50,116 --> 00:03:52,229 Today I'm building something that matters. 88 00:03:52,775 --> 00:03:56,715 You feel that that pang in your chest, that mix of inspiration. 89 00:03:57,210 --> 00:04:00,002 With a little bit of jealousy, make your throat tighten just a little bit. 90 00:04:00,132 --> 00:04:03,158 You scroll through the comments of this post and person after person 91 00:04:03,158 --> 00:04:06,732 is saying things like, so inspiring, and I wish I had your courage. 92 00:04:07,224 --> 00:04:10,042 Well, you close LinkedIn and you stare at your computer screen for a moment. 93 00:04:10,042 --> 00:04:12,676 Maybe your eyes just kind of blink in disbelief. 94 00:04:13,146 --> 00:04:17,624 Then almost without thinking, you open the folder that's buried deep 95 00:04:17,624 --> 00:04:21,406 within your document section, the one that's labeled business ideas. 96 00:04:21,899 --> 00:04:24,795 You click on that document that you have been working for, I don't 97 00:04:24,795 --> 00:04:28,473 know, what has it been, eight months, nine months, 24 months. 98 00:04:28,499 --> 00:04:28,812 Go ahead. 99 00:04:28,812 --> 00:04:31,216 Be honest with yourself, and you read through it once again. 100 00:04:31,855 --> 00:04:36,499 Page after page after page of research, market analysis, financial projections. 101 00:04:36,525 --> 00:04:37,151 It's solid. 102 00:04:37,281 --> 00:04:37,907 Let's be honest. 103 00:04:38,012 --> 00:04:39,133 It's rock solid. 104 00:04:39,342 --> 00:04:40,672 You know this could work. 105 00:04:40,699 --> 00:04:41,716 You have the skills. 106 00:04:41,820 --> 00:04:44,846 Hell, you've been doing the exact same damn work for someone else 107 00:04:45,003 --> 00:04:47,064 for years, some of you for decades. 108 00:04:47,403 --> 00:04:48,420 You have some connections. 109 00:04:48,927 --> 00:04:50,336 You even have a little bit of money saved up. 110 00:04:50,832 --> 00:04:53,284 Probably more than enough to get you started. 111 00:04:53,388 --> 00:04:53,649 Yeah. 112 00:04:53,832 --> 00:04:54,171 Okay. 113 00:04:54,275 --> 00:04:56,101 Some of you are nodding with me right now. 114 00:04:56,258 --> 00:04:58,371 You're like, oh my God, he's been looking over my shoulder. 115 00:04:58,397 --> 00:04:58,788 I know. 116 00:04:58,840 --> 00:04:59,206 I know. 117 00:04:59,414 --> 00:05:00,771 But then right on cue. 118 00:05:01,658 --> 00:05:03,614 Your brain starts that familiar dance. 119 00:05:03,693 --> 00:05:06,771 Well, maybe I need to research the market just a little bit more. 120 00:05:06,797 --> 00:05:09,040 'cause this market research is from last year, you know? 121 00:05:09,066 --> 00:05:11,023 And what if I'm missing something obvious? 122 00:05:11,180 --> 00:05:15,093 You know, maybe I should take that online course I saw last week first. 123 00:05:15,301 --> 00:05:18,510 You know, the one that's been sitting on my bookmarks for three months. 124 00:05:18,536 --> 00:05:19,058 Yeah, yeah, yeah. 125 00:05:19,188 --> 00:05:19,501 Okay. 126 00:05:19,684 --> 00:05:23,180 And you know, maybe I should wait until after the holidays or after 127 00:05:23,180 --> 00:05:25,736 this big project at work wraps up or. 128 00:05:25,958 --> 00:05:28,488 Even more so some of you're saying I'm gonna wait till after 129 00:05:28,488 --> 00:05:30,419 I get that promotion, or after? 130 00:05:30,471 --> 00:05:30,940 After. 131 00:05:31,045 --> 00:05:31,514 After. 132 00:05:31,527 --> 00:05:31,780 Yeah. 133 00:05:32,362 --> 00:05:34,214 Now even more of, you are nodding right now. 134 00:05:34,214 --> 00:05:35,310 I can, I can feel it. 135 00:05:35,466 --> 00:05:37,762 I can hear some of you in my magic headphones. 136 00:05:38,049 --> 00:05:39,223 You can feel it happening. 137 00:05:39,406 --> 00:05:43,397 The familiar weight is settling on your shoulders. 138 00:05:43,449 --> 00:05:46,397 It's that same weight that's been there every single damn time. 139 00:05:46,397 --> 00:05:49,684 You open that very document every time you've gotten close 140 00:05:49,684 --> 00:05:51,432 to actually pulling the trigger. 141 00:05:51,780 --> 00:05:52,797 Doing something about it. 142 00:05:53,110 --> 00:05:57,623 Now, imagine I'm sitting right there next to you in that same office, in 143 00:05:57,623 --> 00:06:02,397 that same sterile office, and then I lean over and I ask you one question. 144 00:06:03,002 --> 00:06:06,713 What would actually happen if your business succeeded 145 00:06:06,739 --> 00:06:08,800 beyond your wildest dreams? 146 00:06:09,361 --> 00:06:12,996 Yeah, you feel that shift in your stomach, that little flutter 147 00:06:12,996 --> 00:06:14,483 of panic mixed with excitement. 148 00:06:14,852 --> 00:06:15,478 Your hands. 149 00:06:15,478 --> 00:06:17,774 Maybe they're getting a little sweaty just thinking about it. 150 00:06:17,904 --> 00:06:18,139 Yeah. 151 00:06:18,191 --> 00:06:19,939 Maybe you're just put your finger on your neck. 152 00:06:19,939 --> 00:06:22,496 Maybe your heart race just picked up a couple of beats per minute. 153 00:06:22,496 --> 00:06:22,730 Yeah. 154 00:06:23,174 --> 00:06:26,904 Picture yourself trying to answer that question 100%. 155 00:06:26,904 --> 00:06:28,209 Honestly, go ahead. 156 00:06:28,574 --> 00:06:29,513 Really picture it. 157 00:06:30,036 --> 00:06:32,462 You are making more than you ever have. 158 00:06:32,619 --> 00:06:36,532 If everything came true, if the answer to that question is what would it be? 159 00:06:37,053 --> 00:06:39,427 You are working from wherever you want. 160 00:06:39,954 --> 00:06:44,233 You are finally building something that's yours, but then what? 161 00:06:44,868 --> 00:06:45,103 Huh? 162 00:06:45,312 --> 00:06:49,825 You'd have to become someone you do not recognize the person who takes 163 00:06:49,825 --> 00:06:53,946 risks instead of the person that plays safe, the person who bets on 164 00:06:53,946 --> 00:06:58,512 themselves instead of hiding behind someone else's company or brand name. 165 00:06:58,851 --> 00:06:59,112 Yeah. 166 00:06:59,412 --> 00:07:04,707 Yeah, you will have to leave behind everyone who knows that you are 167 00:07:04,786 --> 00:07:08,281 the reliable one, that you are the practical one, that you are the 168 00:07:08,281 --> 00:07:10,212 one who has their head on straight. 169 00:07:10,264 --> 00:07:11,516 You know who I'm talking about. 170 00:07:11,751 --> 00:07:14,855 You can hear that name popping up in your subconscious right now. 171 00:07:15,194 --> 00:07:17,020 Let's be honest, what would your parents think? 172 00:07:17,490 --> 00:07:20,829 They've been so proud of you with your stable job and your good benefits in a 173 00:07:20,829 --> 00:07:24,038 way you've been able to take care of your wife, your spouse, and your children. 174 00:07:24,664 --> 00:07:29,099 What about your friends who are still grinding it away in their cubicles? 175 00:07:29,700 --> 00:07:32,570 Would they still wanna go out and grab drinks and sit down and complain about 176 00:07:32,570 --> 00:07:37,109 their bosses if you are not there with them to, to commiserate with them anymore? 177 00:07:37,291 --> 00:07:37,970 Uh, yeah. 178 00:07:38,026 --> 00:07:38,278 Yeah. 179 00:07:38,309 --> 00:07:40,396 You wanna talk about weeding out some friends? 180 00:07:40,422 --> 00:07:40,709 Yeah. 181 00:07:40,761 --> 00:07:42,248 And here's the scariest thought of all. 182 00:07:42,848 --> 00:07:47,530 You have to admit that you've been playing small all the way up to that time. 183 00:07:47,765 --> 00:07:48,000 Yeah. 184 00:07:48,417 --> 00:07:49,565 Perhaps your entire life. 185 00:07:50,163 --> 00:07:53,894 That all those years of being responsible, he says, with air quotes 186 00:07:53,998 --> 00:07:59,033 and taking the safe path, were really just fear dressed up as wisdom. 187 00:07:59,372 --> 00:07:59,659 Yeah. 188 00:08:00,232 --> 00:08:00,493 Okay. 189 00:08:00,728 --> 00:08:03,258 One last thing I want you to picture that moment of realization, 190 00:08:03,258 --> 00:08:05,058 just kind of washing over you. 191 00:08:05,502 --> 00:08:07,980 Your unconscious mind isn't afraid of failure. 192 00:08:08,423 --> 00:08:11,423 It's absolutely terrified of success. 193 00:08:11,789 --> 00:08:12,415 You know why? 194 00:08:13,458 --> 00:08:15,050 Success means death. 195 00:08:15,284 --> 00:08:15,702 What? 196 00:08:15,832 --> 00:08:17,032 What the hell are you talking about, Traci? 197 00:08:17,371 --> 00:08:21,050 It means the death of your current identity, the death of your relationships 198 00:08:21,050 --> 00:08:25,432 with people who are making you comfortable with being just like them. 199 00:08:25,980 --> 00:08:28,980 It means the death of that all too familiar struggle that has 200 00:08:28,980 --> 00:08:33,597 become your strange, twisted, but ever valued comfort zone. 201 00:08:34,550 --> 00:08:38,619 Even the stress at your job, the Sunday morning scaries, and that the feeling 202 00:08:38,619 --> 00:08:41,332 of being trapped is all too familiar. 203 00:08:41,515 --> 00:08:44,802 It's all too twisted and comfortable and familiar. 204 00:08:44,802 --> 00:08:47,854 Well, let's be honest, familiar feels safe even when it's slowly 205 00:08:47,880 --> 00:08:49,863 suffocating you and your soul. 206 00:08:50,737 --> 00:08:54,206 Yeah, so this is what I call entrepreneurial shadow work, 207 00:08:54,441 --> 00:08:57,493 and it's the missing piece that no one wants to talk about. 208 00:08:57,619 --> 00:09:01,745 I, I have been a, a member of some pretty high-end mindset 209 00:09:01,745 --> 00:09:03,884 shift masterminds, et cetera. 210 00:09:03,963 --> 00:09:05,450 I haven't heard him talk about it there either. 211 00:09:05,710 --> 00:09:07,876 Okay, so here's how to do shadow work. 212 00:09:08,363 --> 00:09:11,858 That I think actually serves you and your business giving you the 213 00:09:11,858 --> 00:09:15,510 breakthrough, and it doesn't just serve you as a therapy session, right? 214 00:09:15,510 --> 00:09:17,415 We don't want just another therapy session. 215 00:09:17,597 --> 00:09:19,658 We're gonna break this down into three easy steps. 216 00:09:19,658 --> 00:09:21,823 Step number one is you wanna identify. 217 00:09:22,197 --> 00:09:23,319 Your success shadows. 218 00:09:23,450 --> 00:09:25,797 Okay, so I want you to go ahead and get your journal. 219 00:09:25,797 --> 00:09:28,458 I've talked about this over the course of past few episodes. 220 00:09:28,458 --> 00:09:31,093 I'm a big fan of journals and having a place to write something 221 00:09:31,093 --> 00:09:32,658 down, even if it's a, a notes app. 222 00:09:32,919 --> 00:09:38,006 But to be honest, I, I'm a big fan of taking the intangible thoughts out 223 00:09:38,006 --> 00:09:41,241 of your head and rolling them down through your hand, the right hand or 224 00:09:41,241 --> 00:09:44,345 the left hand, and turning it into something tangible on a piece of paper. 225 00:09:44,345 --> 00:09:45,937 So get that journal and start writing. 226 00:09:46,389 --> 00:09:49,441 The answer to these three questions, and I want you to be 227 00:09:49,441 --> 00:09:50,823 brutally honest with yourself. 228 00:09:51,371 --> 00:09:56,589 What would I give up if my business succeeded beyond my current income? 229 00:09:56,954 --> 00:09:58,754 Yeah, easy question. 230 00:09:59,067 --> 00:10:01,415 Write down everything, everything that pops into your mind. 231 00:10:01,415 --> 00:10:02,067 Don't pause. 232 00:10:02,067 --> 00:10:03,710 Don't grade yourself. 233 00:10:03,710 --> 00:10:04,650 Don't edit yourself. 234 00:10:04,884 --> 00:10:05,458 Relationships. 235 00:10:05,458 --> 00:10:06,137 Would you change any? 236 00:10:06,241 --> 00:10:07,023 How about your identity? 237 00:10:07,076 --> 00:10:10,050 You know that's gonna change your comfort zones, certainly. 238 00:10:10,602 --> 00:10:15,637 Even the story that you would tell yourself about why you are stuck right 239 00:10:15,637 --> 00:10:17,906 now or why you were stuck, right? 240 00:10:17,984 --> 00:10:20,202 Because if your business succeeds, you're no longer stuck. 241 00:10:20,752 --> 00:10:21,352 Next question. 242 00:10:21,795 --> 00:10:25,030 Who in my life would be threatened by my success? 243 00:10:25,082 --> 00:10:25,786 Woo hoo. 244 00:10:25,865 --> 00:10:28,186 This one's gonna make you think a little bit, and let's be honest. 245 00:10:28,369 --> 00:10:29,830 This is not about judgment here. 246 00:10:29,856 --> 00:10:31,056 It's about awareness. 247 00:10:31,499 --> 00:10:35,699 Your unconscious mind protects these relationships by keeping them small. 248 00:10:36,495 --> 00:10:40,017 So which ones are gonna be threatened by your success? 249 00:10:40,593 --> 00:10:44,141 And what part of you, actually, let me rephrase the question in the correct way. 250 00:10:44,141 --> 00:10:46,984 What part of me is addicted to the struggle? 251 00:10:47,167 --> 00:10:49,567 Ah, a lot of you don't want to deal with this. 252 00:10:49,619 --> 00:10:53,010 I was one of those, it was a time in my life I was addicted to the struggle. 253 00:10:53,193 --> 00:10:57,210 Most people are unconsciously loyal to their problems because as I 254 00:10:57,210 --> 00:11:00,367 mentioned earlier, their struggles feel familiar and familiar. 255 00:11:00,680 --> 00:11:01,410 Feels safe. 256 00:11:01,854 --> 00:11:08,088 Even when that safety, that struggling safety is slowly choking your soul. 257 00:11:08,167 --> 00:11:08,454 Okay? 258 00:11:08,662 --> 00:11:11,975 Alright, so now once you've got those, let's go to step number two, and 259 00:11:11,975 --> 00:11:14,271 that's the identity death process. 260 00:11:14,636 --> 00:11:17,893 This is where traditional shadow work, I think tends to get it wrong. 261 00:11:18,570 --> 00:11:20,709 They want you to integrate your shadows. 262 00:11:20,840 --> 00:11:21,179 Okay? 263 00:11:21,231 --> 00:11:24,283 Maybe there's, you know, a part of that that needs to work into it, but I want 264 00:11:24,283 --> 00:11:30,205 you to consciously choose which parts of your identity need to die for your 265 00:11:30,205 --> 00:11:32,605 better self to be born, right May. 266 00:11:32,840 --> 00:11:36,466 Maybe it's your relationship self for your better relationship self, for for 267 00:11:36,466 --> 00:11:41,579 your better entrepreneurial self to be born, because I guarantee you, there's 268 00:11:41,579 --> 00:11:43,331 some part of you that needs to die. 269 00:11:44,054 --> 00:11:48,619 In order to birth the next level of you, I can guarantee you. 270 00:11:48,619 --> 00:11:49,219 Here's the thing. 271 00:11:49,324 --> 00:11:54,280 My corporate self could not be born until I killed my drug addicted self 272 00:11:54,724 --> 00:11:56,419 Seems kind of, you know, simple. 273 00:11:56,446 --> 00:11:57,515 Well, duh, Tracy. 274 00:11:57,985 --> 00:12:01,402 Well, if it seems so logical in that sense, why is it different? 275 00:12:02,146 --> 00:12:04,519 Other less extreme versions. 276 00:12:04,546 --> 00:12:04,937 Right. 277 00:12:05,119 --> 00:12:05,459 Okay. 278 00:12:05,667 --> 00:12:10,233 Now next part of part two is I want you to write a letter to your current identity. 279 00:12:10,702 --> 00:12:11,172 Go ahead. 280 00:12:11,459 --> 00:12:12,085 Just sit. 281 00:12:12,085 --> 00:12:12,815 This is no joke. 282 00:12:12,815 --> 00:12:13,024 Right? 283 00:12:13,441 --> 00:12:16,493 I learned this a long time ago, uh, back in the eighties 284 00:12:16,493 --> 00:12:17,433 or nineties from Bruce Lee. 285 00:12:18,502 --> 00:12:22,441 It's one of the ways he used to manage some of his emotions was he would 286 00:12:22,441 --> 00:12:26,354 write a letter to whomever, whatever it was he was angry at, and then 287 00:12:26,354 --> 00:12:28,233 he would crumble it up and burn it. 288 00:12:28,467 --> 00:12:30,111 And with that went his emotions. 289 00:12:30,372 --> 00:12:31,780 But we're not gonna go that extreme. 290 00:12:31,780 --> 00:12:33,893 I want you to write a letter to your current identity. 291 00:12:34,519 --> 00:12:36,272 Go ahead and thank it for keeping you safe. 292 00:12:36,764 --> 00:12:40,103 Go ahead and acknowledge your current identity for what it has given you, 293 00:12:40,286 --> 00:12:43,547 because clearly it's given you something otherwise you wouldn't keep it around 294 00:12:43,912 --> 00:12:47,199 and then consciously choose to let it go. 295 00:12:47,799 --> 00:12:50,982 Now if you want to go to the Bruce Lee route and go ahead and tear that 296 00:12:50,982 --> 00:12:53,825 little section out of your journal, or if you write it on a separate piece 297 00:12:53,825 --> 00:12:58,182 of paper and crumple it up and burn it as a ritualistic way of letting it go. 298 00:12:58,743 --> 00:12:59,160 Try it. 299 00:12:59,186 --> 00:13:04,221 I, that's okay because look, this isn't about healing your employee mindset self. 300 00:13:04,737 --> 00:13:08,128 It's about graduating from that employee mindset. 301 00:13:08,154 --> 00:13:08,467 Okay? 302 00:13:08,624 --> 00:13:12,224 Now step number three, this is gonna be the success rehearsal. 303 00:13:12,510 --> 00:13:17,441 Now your unconscious mind needs to practice being successful before your 304 00:13:17,441 --> 00:13:20,363 conscious mind can create that success. 305 00:13:20,597 --> 00:13:20,910 Right? 306 00:13:21,224 --> 00:13:21,563 Now. 307 00:13:21,693 --> 00:13:24,537 Many of you do that a bit when you, you know, you create your dream 308 00:13:24,537 --> 00:13:27,693 boards or your vision boards, and you have sticky notes all over your 309 00:13:27,693 --> 00:13:31,345 bathroom window with visualizations and affirmations that you're seeing, 310 00:13:31,345 --> 00:13:33,836 that's you trying to practice here. 311 00:13:33,862 --> 00:13:37,723 We're gonna do every morning for the next 30 days, I want you to spend five minutes. 312 00:13:38,273 --> 00:13:42,055 Picturing yourself as the successful entrepreneur that you're wanting to 313 00:13:42,055 --> 00:13:44,612 become, that you're actually becoming now. 314 00:13:44,612 --> 00:13:46,986 If you're not striving to be an entrepreneur and you're just still 315 00:13:46,986 --> 00:13:49,803 listening here to me anyway, 'cause you think you're going to get some good value. 316 00:13:49,907 --> 00:13:52,255 Well thank you for hanging around this long and I hope 317 00:13:52,255 --> 00:13:53,351 I can deliver some for you. 318 00:13:53,873 --> 00:13:57,551 But maybe you're visualizing yourself as the successful spouse, as the 319 00:13:57,551 --> 00:14:01,516 productive parent, whatever it is you want to become, whatever it is that 320 00:14:01,516 --> 00:14:05,794 you are becoming, go ahead and spend that five minutes for the next 30 days. 321 00:14:05,925 --> 00:14:07,647 Visualizing that every day. 322 00:14:07,907 --> 00:14:09,368 Don't stop every day, okay? 323 00:14:09,681 --> 00:14:12,681 If you really want to go balls out fast and really get things happening faster, 324 00:14:12,681 --> 00:14:13,594 do it again before you go to bed. 325 00:14:13,777 --> 00:14:14,116 No. 326 00:14:14,299 --> 00:14:15,760 Okay, but here's the key. 327 00:14:16,236 --> 00:14:19,549 Don't just visualize the money and, and the freedom and all. 328 00:14:19,549 --> 00:14:23,279 The hoo ha's no, no, visualize the identity. 329 00:14:23,879 --> 00:14:24,453 How do you walk? 330 00:14:25,027 --> 00:14:26,227 Are you walking slumped over? 331 00:14:26,332 --> 00:14:27,036 I bet you're not. 332 00:14:27,036 --> 00:14:30,584 I bet you're walking tall and proud with intentful strides. 333 00:14:30,740 --> 00:14:31,053 Yeah. 334 00:14:31,366 --> 00:14:31,823 How do you speak? 335 00:14:32,438 --> 00:14:34,707 Do you speak with fumbled up language? 336 00:14:34,734 --> 00:14:35,307 Probably not. 337 00:14:35,464 --> 00:14:38,021 You're probably speaking with clarity and assurance. 338 00:14:38,177 --> 00:14:40,342 There's a certain level of confidence, maybe even a little 339 00:14:40,342 --> 00:14:41,751 bit of joy in your voice. 340 00:14:42,299 --> 00:14:43,421 How do you make decisions? 341 00:14:43,499 --> 00:14:43,942 Yeah. 342 00:14:44,516 --> 00:14:45,612 Are you making decisions? 343 00:14:45,638 --> 00:14:46,525 You know you are. 344 00:14:46,525 --> 00:14:48,534 Otherwise you wouldn't be a successful entrepreneur or successful whatever 345 00:14:49,512 --> 00:14:51,090 it is you're attempting to accomplish. 346 00:14:51,690 --> 00:14:57,455 Your unconscious mind needs to know that this new version of you is safe. 347 00:14:57,925 --> 00:15:02,751 That it's worthy and that it's aligned with who you really are inside. 348 00:15:03,038 --> 00:15:05,542 You may not be there yet, but you're about to be, and you 349 00:15:05,542 --> 00:15:06,899 need to make sure it's aligned. 350 00:15:07,055 --> 00:15:08,542 We've heard about, you need to know your why. 351 00:15:08,960 --> 00:15:13,212 You need to make sure your why is aligned with your who and that who is who you are. 352 00:15:13,368 --> 00:15:15,873 Okay, so speaking of identity transformation. 353 00:15:16,342 --> 00:15:19,473 This is the exactly the, uh, kind of mindset work we dive deep 354 00:15:19,473 --> 00:15:22,760 into every week in the Unleashed Your success, DNA newsletter. 355 00:15:22,864 --> 00:15:26,073 That newsletter is designed specifically for my aspiring entrepreneurs and my 356 00:15:26,073 --> 00:15:30,273 nine to five escapees who are ready for some real transformation, not just that. 357 00:15:30,273 --> 00:15:32,334 Scratch the surface levels, level stuff. 358 00:15:32,334 --> 00:15:35,047 Now you, you really want to dive in and get, get shit done. 359 00:15:35,281 --> 00:15:38,986 Each issue delivers mindset shifts and habit upgrades, and more doses of 360 00:15:38,986 --> 00:15:40,629 rebellion just like we deliver here. 361 00:15:40,864 --> 00:15:44,177 Again, helping you break free from convention so you can build not 362 00:15:44,177 --> 00:15:46,734 just a business, but a life aligned with your version of success. 363 00:15:46,734 --> 00:15:50,021 And if you're, if today's episode resonates with you even a little bit 364 00:15:50,021 --> 00:15:52,629 and you're, you're still here, I'm thinking it does, then you need to be, 365 00:15:52,655 --> 00:15:56,438 you need to head on over and join the Unleash Your Success DNA newsletter. 366 00:15:56,438 --> 00:16:00,794 Head over to your success dna.com and go ahead and join the rebellion today. 367 00:16:01,492 --> 00:16:03,448 Ladies and gentlemen, here's why this matters. 368 00:16:03,500 --> 00:16:09,072 On an even deeper level, we're living through the death of the employee mindset 369 00:16:09,124 --> 00:16:12,228 and the birth of ownership in our economy. 370 00:16:12,593 --> 00:16:13,507 I really think so. 371 00:16:13,507 --> 00:16:14,185 I think. 372 00:16:14,589 --> 00:16:19,650 The past few decades have pushed so many people into the employee mindset that 373 00:16:19,650 --> 00:16:24,189 our economy has taken a hit, and there's a, an awakening starting to happen of 374 00:16:24,189 --> 00:16:28,054 ownership of being an entrepreneur, even if it's just an online only entrepreneur. 375 00:16:28,715 --> 00:16:31,167 It's still entrepreneurship and entrepreneurs out there, 376 00:16:31,298 --> 00:16:34,611 uh, they give back to their community through economic ways. 377 00:16:34,611 --> 00:16:38,211 Maybe hiring somebody, maybe not just their own community, the community as a 378 00:16:38,211 --> 00:16:42,724 whole, as a nation, or even as the world, but most people are trying to make this 379 00:16:42,724 --> 00:16:47,524 transition with, with some unconscious programming that has kept them safe. 380 00:16:48,123 --> 00:16:49,584 As in as employees. 381 00:16:49,715 --> 00:16:53,445 Okay, so you, you, you're not gonna make that transition without 382 00:16:53,445 --> 00:16:54,880 some deeper level understandings. 383 00:16:54,880 --> 00:17:00,228 The old paradigm rewarded, conformity, rewarded, security, and rewarded playing 384 00:17:00,228 --> 00:17:02,680 it safe by following someone else's rules. 385 00:17:03,306 --> 00:17:06,441 This new shift I'm talking about here, this new paradigm, I think 386 00:17:06,441 --> 00:17:07,897 is gonna reward authenticity. 387 00:17:08,362 --> 00:17:09,040 You see me here? 388 00:17:09,040 --> 00:17:10,110 Long beard, long hair. 389 00:17:10,319 --> 00:17:12,275 Just saying it like I is, right. 390 00:17:12,275 --> 00:17:15,823 It's gonna reward risk taking and it's gonna reward creating your 391 00:17:15,875 --> 00:17:18,406 own rules and then living by them. 392 00:17:18,458 --> 00:17:19,658 That's part of being authentic. 393 00:17:19,658 --> 00:17:22,266 So that's almost redundant to say, but I'm gonna say it anyway. 394 00:17:22,319 --> 00:17:23,153 Actually, I just did. 395 00:17:23,206 --> 00:17:26,623 But here's the thing, your unconscious mind doesn't know all that. 396 00:17:27,223 --> 00:17:30,979 It's still trying to keep you safe using that old, outdated programming. 397 00:17:31,436 --> 00:17:33,653 Okay, which is why you wanna go through the steps I talked about. 398 00:17:33,653 --> 00:17:36,027 This is bigger than just starting a business. 399 00:17:36,106 --> 00:17:39,419 It's bigger than just, I don't know, trying to be a good parent for your kids. 400 00:17:39,419 --> 00:17:41,219 It's bigger than just having a great relationship. 401 00:17:41,297 --> 00:17:44,453 This is about evolving as a human being. 402 00:17:44,532 --> 00:17:47,949 You evolving, getting better, whatever it is you do with your life. 403 00:17:48,314 --> 00:17:53,271 The entrepreneurs who thrive in the next 2, 3, 5 years to a decade won't just 404 00:17:53,271 --> 00:17:55,332 be the ones with the best strategies. 405 00:17:55,358 --> 00:17:55,566 Hmm. 406 00:17:55,619 --> 00:17:56,271 I don't think so. 407 00:17:56,819 --> 00:18:01,410 They're gonna be the ones who've done that inner work to align their unconscious 408 00:18:01,410 --> 00:18:03,810 mind with their conscious goals. 409 00:18:03,862 --> 00:18:07,253 Yeah, your biggest competitor is not the marketplace. 410 00:18:07,853 --> 00:18:12,340 It's the part of you that's terrified to outgrow your current identity. 411 00:18:12,679 --> 00:18:14,140 Let that sink in for a moment. 412 00:18:14,375 --> 00:18:14,740 Okay? 413 00:18:14,923 --> 00:18:17,688 So with that, here's your whisker wisdom for this week. 414 00:18:18,236 --> 00:18:19,436 Your unconscious mind. 415 00:18:20,036 --> 00:18:23,610 Should not be and is not your enemy, it's your employee. 416 00:18:23,662 --> 00:18:27,523 And like any employee, it's gonna need clear direction and a little 417 00:18:27,523 --> 00:18:29,871 bit of new job training because it's gotten all that old training 418 00:18:30,053 --> 00:18:32,323 and now you need to reeducate it. 419 00:18:32,375 --> 00:18:34,488 Your unconscious mind's job description is. 420 00:18:35,414 --> 00:18:38,988 Keep this person safe by maintaining the status quo. 421 00:18:39,484 --> 00:18:39,771 Yeah. 422 00:18:39,953 --> 00:18:42,614 You, some of you're nodding, you're like, oh my God, he's so right. 423 00:18:42,927 --> 00:18:43,423 I know. 424 00:18:43,423 --> 00:18:44,153 I know I am. 425 00:18:44,232 --> 00:18:48,432 But you need to give your unconscious mind a new job, and that new 426 00:18:48,432 --> 00:18:53,206 job description should be help this person become the parent, 427 00:18:53,206 --> 00:18:55,684 entrepreneur, wife, husband, father. 428 00:18:55,919 --> 00:18:57,040 They are meant to be. 429 00:18:57,171 --> 00:18:57,327 You. 430 00:18:57,327 --> 00:18:59,471 Fill in the blank in there, or maybe that's your whole list. 431 00:19:00,082 --> 00:19:02,013 Here's your specific action for this week. 432 00:19:02,065 --> 00:19:05,169 Before you go to bed tonight, I want you to have a conversation 433 00:19:05,169 --> 00:19:06,343 with your unconscious mind. 434 00:19:06,422 --> 00:19:06,917 I get it. 435 00:19:07,022 --> 00:19:08,952 Some people who think it's crazy to talk to yourself. 436 00:19:09,004 --> 00:19:10,100 I do it all the time. 437 00:19:10,517 --> 00:19:13,726 I think it's only crazy if you lose the argument with yourself anyway, but 438 00:19:13,726 --> 00:19:17,796 go ahead and have that conversation with your unconscious mind out loud. 439 00:19:17,952 --> 00:19:19,309 Yeah, go that far. 440 00:19:19,674 --> 00:19:23,482 Tell it that you are promoting it from Safety Manager to Success Partners. 441 00:19:24,022 --> 00:19:27,309 Give it permission to help you grow instead of just survive. 442 00:19:27,831 --> 00:19:31,196 I know it sounds weird, but your unconscious mind is really listening 443 00:19:31,665 --> 00:19:35,631 and it has been waiting for you to finally give it a new mission. 444 00:19:35,944 --> 00:19:40,196 Okay, look, the shadow work revolution, I think it's happening right now 445 00:19:40,365 --> 00:19:44,918 and it is powerful, but most people are using it to stay stuck within 446 00:19:44,918 --> 00:19:48,752 their own story instead of going ahead and writing themself a new one. 447 00:19:49,365 --> 00:19:50,044 You're different. 448 00:19:50,331 --> 00:19:51,191 You stuck around. 449 00:19:51,426 --> 00:19:52,287 You're still listening. 450 00:19:52,522 --> 00:19:55,287 Even if you think I'm crazy, you're still here, and you're here because 451 00:19:55,444 --> 00:19:58,913 you are ready to confront not just your past, but your potential. 452 00:19:59,331 --> 00:20:04,731 The world does not need yet another healed person who's still playing it small. 453 00:20:05,200 --> 00:20:05,878 It needs you. 454 00:20:06,270 --> 00:20:07,418 It needs you unedited. 455 00:20:07,548 --> 00:20:11,722 It needs you unleashed, and it needs you unafraid of your own success. 456 00:20:12,191 --> 00:20:15,374 Your unconscious mind has been your bodyguard, and that's good. 457 00:20:15,661 --> 00:20:19,626 You want it there, but now it's time to make it your success partner. 458 00:20:19,965 --> 00:20:22,731 And with that, I'm gonna leave you as I always do, think 459 00:20:22,731 --> 00:20:24,348 successfully and take action.