15 minutes.
That's all it took to change everything.
Not 15 hours, not 15 days, 15 minutes.
And if you think this sounds way too simple to work, you are about to
discover why that's exactly the problem you've been conditioned to believe.
Freedom requires massive action.
That's the lie that's keeping you trapped your success.
DNA podcast, your success.
Is in your DNA.
What is up?
What the hell is up?
My fellow success seekers, welcome back to another episode of Your Success,
DNA, the podcast for my aspiring entrepreneurs and nine to five escapees.
Anyone out there that's looking for some mindset shifts, habit upgrades, and that
little dose of rebellion all designed to help you break free from the convention
so that you can build not just a life, but perhaps even a business aligned with.
Your version of success.
And if you know someone who dreams about ditching the grind, but still
makes a little time for that personal development, a little sprinkle of
self help in their life, then go ahead and forward this episode to them.
Alright, lemme break down what we're gonna be talking about in today's episode.
First, I wanna share with you the exact moment that I discovered small,
consistent actions compounded into lifetime changing momentum faster than any
grand gesture ever could or ever would.
Then second, we're gonna break down the specific 15 minute framework that
turns your lunch break or any other time you choose into your liberation
strategy without burning you out and without sacrificing your current income.
And then third, finally, I'm gonna reveal why this system works when everything
else seems to fail, and I'm gonna give you the precise action steps that you need
to start your own 15 minute rebellion.
As soon as you're done listening to this podcast, that train today, okay, here's
what no one tells you about building your escape plan from whatever it is.
It could be financial escape, it could be relationship escape,
it could be spiritual escape.
The reason that you're stuck is not because you don't have enough time.
Mm-hmm.
No, we all have the same amount of time.
It's because you've been brainwashed into believing that meaningful
change requires massive disruption.
That's corporate condition talking to you.
I'm just gonna call it like I see it.
They want you to think that it's all or nothing.
You could quit your job or you can stay forever.
You can hustle eight hours a week, or you can accept mediocrity.
All of that is designed to do one thing and that's to keep you paralyzed.
Okay?
So here's what I want you to do.
I want you to go ahead and close your eyes for a moment.
Now, it only if that's a safe thing to do right now, but either way, I
want you to picture something with me.
It's 6 47 on a Tuesday.
You're sitting in your car, maybe it's in the company parking lot,
and you got your coffee in hand and it's slowly getting cold.
You have 13 minutes before you have to walk back through those doors and pretend
you give a shit about the morning meeting.
But today, today feels a little different for some reason.
Today instead of scrolling through social media or checking your emails, the ones
that really don't even matter, you open up your phone and you pull up a simple
note app and you write one sentence.
I am building my path to freedom.
Go ahead, feel that for a second.
Notice how those words seem to land a little differently than I want to
escape, or I hope things can change.
You're not wishing anymore, you're building.
Now picture yourself typing the first small step.
Maybe it's research, three people in my industry who went solo.
Maybe it's write down what I'd charge for the skill.
I already have something small, something totally doable in 15 minutes
in the next day, and then set a timer.
For 12 more minutes.
Yeah, you know what I'm gonna tell you?
And then just do it right there in your car.
While your coworkers are rushing past your window, stressed out about
maybe being two minutes late, but you're not stressed, you're building.
Now here's what I want you to, don't you to fast forward three weeks, same parking
lot, same time, same coffee, getting cold.
But now you are not just writing ideas anymore, you're messaging
maybe your first potential client.
Your hands are, you know, a little shaky as you hit that sand button,
but you hit it anyway because somewhere in those 15 minute sessions,
something inside you shifted.
You stop being someone who just dreams about freedom and you start being
someone who builds that freedom.
Okay, let's fast forward one more time.
Just picture yourself six months ahead.
You're still in that same parking lot, but this time you're on a
call with maybe your third client.
As the conversation ends, you sit there for a minute and you
realize something profound.
You have just made more in that 15 minute call than you made in a full day at
the job that you're about to walk into.
But here's what really changed.
It's not just the money.
It's who you became in those parking lot.
15 minute moments, you became someone who follows through.
You became someone who builds instead of just consumes and you became someone
who creates their own opportunities instead of waiting for permission
from someone that can't even give you permission in the first damn place.
The person that you became was always inside you.
The 15 minutes that you spent each of those days just
gave them space to breathe.
Yeah, so.
Let's break this down into a system for that 15 minutes that you can start today.
I'm gonna call this the 15 Minute Freedom Framework.
Duh.
It seems simple and it has three phases.
Phase one is gonna be your identity shift.
This is about one to five minutes.
This isn't about productivity, ladies and gentlemen.
This is about psychology.
For the first five minutes, you are not working on your side hustle.
You're becoming an entrepreneur.
Or whatever it is you're trying to become.
Okay, here's what I want you to do.
Open a doc.
You can open it on your laptop.
You can open it up on your iPad, on your phone, whatever.
And write one sentence that starts with, I am building, and you finish a sentence.
Don't write.
I want to build, don't write.
I hope to build.
I want you to write present tense.
I am building a consulting practice.
I am building an amazing podcast.
I am building a fantastic relationship.
I am building a content business.
Yeah, I am building my freedom.
Whatever it is you wanna write, just write it.
Then spend the next four minutes writing why that matters to you.
I don't want you to write down your goals.
I want you to write down your reasons.
We've heard about that.
You need to know your why.
And here's inside of that, you need to know that that why aligns with who
you are and who you want to become.
And the deeper you go, the better.
Because if you can't write your why, it's not gonna happen.
And if you write something about your why, that who you are
doesn't align with, guess what?
It's not gonna happen.
So you need to align these things up.
Phase number two, this is micro action.
You're gonna spend minutes six through 12 on this.
Now what I want you to do is take one tiny action, one specific action
towards that identity you just wrote down, and I mean, hi, TINY.
It needs to be even smaller than the word tiny.
Maybe it's research one potential client.
Write one paragraph of content outline, one service that you would offer.
Maybe you send one networking message, right?
One thing you can do to build that amazing relationship.
Maybe you learn one new skill.
For seven minutes.
The key here is completion execution.
You must finish something in those six minutes.
Your brain needs to experience that dopamine.
Hit of closure, not excitement, not intrigue, not interest,
closure, and completion.
Okay, now here's phase three.
This is the compound setup.
This will be that last couple of minutes you got in there, 13 to 15.
This is where most people are gonna stumble and bumble
and fall and face plant.
They take action, but then they won't take the time to set up tomorrow's action.
Use those final two or three minutes to decide exactly what you will be
doing in tomorrow's 15 minute session.
Write it down.
Be specific.
Tomorrow I'm gonna spend 15 minutes writing the outline
for my first blog post.
Not work on content.
No work on content is not specific.
I'm gonna spend tomorrow and then finish that sentence.
Okay.
And here's the weekly of evolution that's gonna come on,
on how this is gonna compound.
Week one, you're going to figure out the rhythm.
The building of the habit that you're trying to create, of
who you're trying to become.
Week two, you're gonna start seeing those small wins and those small wins.
They're gonna start gaining and improving your confidence in week three.
You're gonna be making real progress that others are gonna start noticing
and by week four you're gonna be protecting that 15 minute time block.
Like your life depends on it.
And guess what?
Your knew life absolutely does depend on it.
Okay, so.
Speaking of guarding things, building action plans.
If you're serious about this type of transformation, then you need to come
on over and join the community of people who are actually doing it and sign up for
the Unleash Your Success DNA newsletter.
It's specifically designed for my aspiring entrepreneurs and nine
to five escapees just like you.
Each week we get into more mindset shifts and habit upgrades,
and more doses of rebellion.
All that help you break free from the convention to build not just a
business, but again, a life aligned with your version of success.
More of the kind of things that we talk about.
Here we go a little deeper quite often.
This isn't just another generic business newsletter.
This is your weekly reminder that you weren't born to
play by someone else's rules.
All right?
And to sign up, you'll see the link down in the show notes, or you can go to your
success d.com and sign right up there.
Okay, so let's.
Let's zoom out for a moment, shall we?
Why does this 15 minute system work when everything else
you've tried seems to fail?
And here's why I think it is, it's because it's designed around a
fundamental truth about your psychology, about human psychology in general.
We do not resist small changes.
We resist the story we tell ourselves about big, huge mo ginormous changes.
Yeah.
It's like the, the frog that you toss into the water and then
turn the heat up under the water.
I don't want you to boil yourself to death, but you get what I'm saying when
you say I'm gonna start a business.
Your brain instantly goes into calculation mode, right, and starts
calculating all the risks, reminding you of all the unknowns, all the ways
that everything you don't know could go wrong, and that's why you procrastinate.
However, when you say, I'm gonna spend 15 minutes thinking like
an entrepreneur, your brain says, okay, I can handle 15 minutes.
What could go wrong in 15 minutes?
So you see this is bigger than productivity.
This is about identity architecture.
You are not just building a business, you're building a version
of yourself who runs a business.
Or maybe you're not building a business.
Maybe you're trying to improve your relationship.
So you're not building a better relationship.
You are building a version of yourself who has, who executes
on a better relationship.
And here's the real paradigm shift.
Freedom is not a destination that you are going to arrive
at and go, ta-da, I'm here.
It's a muscle that you develop 15 minutes at a time.
Yeah.
Okay.
All that said, here's your Whiskered wisdom for this week.
Your future self is built in 15 minute increments.
There it is.
Wisdom dropped every day that you choose to spend 15 minutes
building instead of consuming.
You're voting for the person that you want to become every day.
You don't.
You're voting for who you are to stay the same.
There it is.
The person you'll be in one year is determined by what it is you do in
the next 15 minutes, every single day.
You're a specific action for today.
Set a timer for 15 minutes.
As soon as this episode is done, open the document and write that sentence.
I am building.
Complete that sentence.
Then spend the remaining time taking one small action towards that identity, that
person that you need to become, to create whatever it is that you're building.
Don't overthink it.
Don't plan it to death.
Don't break it down into minutia, little steps.
No, just start.
Whatever that first idea, first step that popped into your head, do it
because the only difference between the dreamers and the builders is this.
Builders start before they are ready.
Listen, you've been preparing long enough, you've been thinking
about this for freaking ever.
You've been planning for it and you've been waiting for that perfect moment.
But here's the thing.
Perfect moments do not exist.
Only present moments exist.
Your 15 minute rebellion, it starts right now, not tomorrow, not Monday, NOW Now.
I don't want you to keep waiting for permission to
become who you were meant to be.
Who's gonna give you that permission anyway?
The world doesn't need another person out there playing it safe.
It needs you unedited, unafraid, and completely unstoppable.
And with that, I'm gonna leave you as I always do, think
successfully and take action.