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15 minutes.

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That's all it took to change everything.

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Not 15 hours, not 15 days, 15 minutes.

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And if you think this sounds way
too simple to work, you are about to

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discover why that's exactly the problem
you've been conditioned to believe.

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Freedom requires massive action.

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That's the lie that's keeping
you trapped your success.

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DNA podcast, your success.

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Is in your DNA.

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What is up?

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What is up?

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What the hell is up?

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My fellow success seekers, welcome back
to another episode of Your Success,

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DNA, the podcast for my aspiring
entrepreneurs and nine to five escapees.

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Anyone out there that's looking for some
mindset shifts, habit upgrades, and that

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little dose of rebellion all designed to
help you break free from the convention

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so that you can build not just a life,
but perhaps even a business aligned with.

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Your version of success.

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And if you know someone who dreams
about ditching the grind, but still

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makes a little time for that personal
development, a little sprinkle of

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self help in their life, then go ahead
and forward this episode to them.

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Alright, lemme break down what we're
gonna be talking about in today's episode.

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First, I wanna share with you the
exact moment that I discovered small,

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consistent actions compounded into
lifetime changing momentum faster than any

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grand gesture ever could or ever would.

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Then second, we're gonna break down
the specific 15 minute framework that

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turns your lunch break or any other
time you choose into your liberation

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strategy without burning you out and
without sacrificing your current income.

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And then third, finally, I'm gonna reveal
why this system works when everything

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else seems to fail, and I'm gonna give
you the precise action steps that you need

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to start your own 15 minute rebellion.

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As soon as you're done listening to this
podcast, that train today, okay, here's

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what no one tells you about building
your escape plan from whatever it is.

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It could be financial escape,
it could be relationship escape,

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it could be spiritual escape.

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The reason that you're stuck is not
because you don't have enough time.

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Mm-hmm.

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No, we all have the same amount of time.

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It's because you've been brainwashed
into believing that meaningful

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change requires massive disruption.

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That's corporate condition talking to you.

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I'm just gonna call it like I see it.

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They want you to think
that it's all or nothing.

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You could quit your job
or you can stay forever.

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You can hustle eight hours a week,
or you can accept mediocrity.

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All of that is designed to do one
thing and that's to keep you paralyzed.

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Okay?

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So here's what I want you to do.

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I want you to go ahead and
close your eyes for a moment.

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Now, it only if that's a safe thing
to do right now, but either way, I

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want you to picture something with me.

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It's 6 47 on a Tuesday.

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You're sitting in your car, maybe
it's in the company parking lot,

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and you got your coffee in hand
and it's slowly getting cold.

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You have 13 minutes before you have to
walk back through those doors and pretend

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you give a shit about the morning meeting.

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But today, today feels a little
different for some reason.

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Today instead of scrolling through social
media or checking your emails, the ones

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that really don't even matter, you open
up your phone and you pull up a simple

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note app and you write one sentence.

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I am building my path to freedom.

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Go ahead, feel that for a second.

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Notice how those words seem to land
a little differently than I want to

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escape, or I hope things can change.

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You're not wishing
anymore, you're building.

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Now picture yourself typing
the first small step.

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Maybe it's research, three people
in my industry who went solo.

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Maybe it's write down what
I'd charge for the skill.

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I already have something small,
something totally doable in 15 minutes

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in the next day, and then set a timer.

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For 12 more minutes.

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Yeah, you know what I'm gonna tell you?

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And then just do it
right there in your car.

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While your coworkers are rushing
past your window, stressed out about

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maybe being two minutes late, but
you're not stressed, you're building.

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Now here's what I want you to, don't you
to fast forward three weeks, same parking

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lot, same time, same coffee, getting cold.

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But now you are not just writing
ideas anymore, you're messaging

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maybe your first potential client.

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Your hands are, you know, a little
shaky as you hit that sand button,

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but you hit it anyway because
somewhere in those 15 minute sessions,

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something inside you shifted.

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You stop being someone who just dreams
about freedom and you start being

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someone who builds that freedom.

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Okay, let's fast forward one more time.

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Just picture yourself six months ahead.

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You're still in that same parking
lot, but this time you're on a

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call with maybe your third client.

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As the conversation ends, you
sit there for a minute and you

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realize something profound.

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You have just made more in that 15 minute
call than you made in a full day at

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the job that you're about to walk into.

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But here's what really changed.

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It's not just the money.

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It's who you became in those parking lot.

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15 minute moments, you became
someone who follows through.

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You became someone who builds instead
of just consumes and you became someone

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who creates their own opportunities
instead of waiting for permission

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from someone that can't even give you
permission in the first damn place.

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The person that you became
was always inside you.

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The 15 minutes that you
spent each of those days just

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gave them space to breathe.

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Yeah, so.

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Let's break this down into a system for
that 15 minutes that you can start today.

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I'm gonna call this the 15
Minute Freedom Framework.

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Duh.

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It seems simple and it has three phases.

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Phase one is gonna be your identity shift.

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This is about one to five minutes.

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This isn't about productivity,
ladies and gentlemen.

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This is about psychology.

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For the first five minutes, you are
not working on your side hustle.

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You're becoming an entrepreneur.

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Or whatever it is you're trying to become.

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Okay, here's what I want you to do.

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Open a doc.

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You can open it on your laptop.

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You can open it up on your
iPad, on your phone, whatever.

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And write one sentence that starts with,
I am building, and you finish a sentence.

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Don't write.

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I want to build, don't write.

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I hope to build.

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I want you to write present tense.

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I am building a consulting practice.

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I am building an amazing podcast.

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I am building a fantastic relationship.

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I am building a content business.

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Yeah, I am building my freedom.

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Whatever it is you wanna
write, just write it.

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Then spend the next four minutes
writing why that matters to you.

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I don't want you to write down your goals.

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I want you to write down your reasons.

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We've heard about that.

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You need to know your why.

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And here's inside of that, you need
to know that that why aligns with who

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you are and who you want to become.

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And the deeper you go, the better.

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Because if you can't write your
why, it's not gonna happen.

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And if you write something
about your why, that who you are

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doesn't align with, guess what?

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It's not gonna happen.

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So you need to align these things up.

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Phase number two, this is micro action.

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You're gonna spend minutes
six through 12 on this.

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Now what I want you to do is take
one tiny action, one specific action

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towards that identity you just
wrote down, and I mean, hi, TINY.

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It needs to be even
smaller than the word tiny.

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Maybe it's research one potential client.

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Write one paragraph of content outline,
one service that you would offer.

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Maybe you send one
networking message, right?

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One thing you can do to build
that amazing relationship.

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Maybe you learn one new skill.

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For seven minutes.

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The key here is completion execution.

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You must finish something
in those six minutes.

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Your brain needs to
experience that dopamine.

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Hit of closure, not excitement,
not intrigue, not interest,

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closure, and completion.

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Okay, now here's phase three.

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This is the compound setup.

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This will be that last couple of
minutes you got in there, 13 to 15.

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This is where most people
are gonna stumble and bumble

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and fall and face plant.

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They take action, but then they won't
take the time to set up tomorrow's action.

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Use those final two or three minutes
to decide exactly what you will be

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doing in tomorrow's 15 minute session.

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Write it down.

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Be specific.

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Tomorrow I'm gonna spend 15
minutes writing the outline

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for my first blog post.

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Not work on content.

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No work on content is not specific.

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I'm gonna spend tomorrow and
then finish that sentence.

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Okay.

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And here's the weekly of
evolution that's gonna come on,

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on how this is gonna compound.

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Week one, you're going
to figure out the rhythm.

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The building of the habit that
you're trying to create, of

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who you're trying to become.

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Week two, you're gonna start seeing
those small wins and those small wins.

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They're gonna start gaining and
improving your confidence in week three.

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You're gonna be making real progress
that others are gonna start noticing

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and by week four you're gonna be
protecting that 15 minute time block.

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Like your life depends on it.

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And guess what?

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Your knew life absolutely
does depend on it.

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Okay, so.

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Speaking of guarding things,
building action plans.

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If you're serious about this type of
transformation, then you need to come

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on over and join the community of people
who are actually doing it and sign up for

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the Unleash Your Success DNA newsletter.

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It's specifically designed for my
aspiring entrepreneurs and nine

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to five escapees just like you.

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Each week we get into more
mindset shifts and habit upgrades,

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and more doses of rebellion.

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All that help you break free from
the convention to build not just a

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business, but again, a life aligned
with your version of success.

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More of the kind of
things that we talk about.

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Here we go a little deeper quite often.

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This isn't just another
generic business newsletter.

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This is your weekly reminder
that you weren't born to

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play by someone else's rules.

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All right?

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And to sign up, you'll see the link down
in the show notes, or you can go to your

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00:09:32,552 --> 00:09:34,978
success d.com and sign right up there.

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00:09:35,057 --> 00:09:36,309
Okay, so let's.

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Let's zoom out for a moment, shall we?

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Why does this 15 minute system
work when everything else

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you've tried seems to fail?

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And here's why I think it is, it's
because it's designed around a

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fundamental truth about your psychology,
about human psychology in general.

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We do not resist small changes.

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We resist the story we tell ourselves
about big, huge mo ginormous changes.

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Yeah.

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00:10:03,364 --> 00:10:06,051
It's like the, the frog that
you toss into the water and then

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00:10:06,051 --> 00:10:07,199
turn the heat up under the water.

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00:10:07,720 --> 00:10:11,060
I don't want you to boil yourself to
death, but you get what I'm saying when

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you say I'm gonna start a business.

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Your brain instantly goes into
calculation mode, right, and starts

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calculating all the risks, reminding
you of all the unknowns, all the ways

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that everything you don't know could go
wrong, and that's why you procrastinate.

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However, when you say, I'm gonna
spend 15 minutes thinking like

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an entrepreneur, your brain says,
okay, I can handle 15 minutes.

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What could go wrong in 15 minutes?

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So you see this is
bigger than productivity.

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This is about identity architecture.

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You are not just building a
business, you're building a version

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00:10:47,944 --> 00:10:50,605
of yourself who runs a business.

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00:10:50,839 --> 00:10:52,118
Or maybe you're not building a business.

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Maybe you're trying to
improve your relationship.

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00:10:54,387 --> 00:10:57,048
So you're not building
a better relationship.

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You are building a version of
yourself who has, who executes

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on a better relationship.

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And here's the real paradigm shift.

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Freedom is not a destination
that you are going to arrive

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at and go, ta-da, I'm here.

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It's a muscle that you
develop 15 minutes at a time.

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Yeah.

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Okay.

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All that said, here's your
Whiskered wisdom for this week.

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Your future self is built
in 15 minute increments.

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There it is.

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Wisdom dropped every day that
you choose to spend 15 minutes

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building instead of consuming.

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You're voting for the person that
you want to become every day.

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You don't.

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You're voting for who
you are to stay the same.

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00:11:36,933 --> 00:11:37,428
There it is.

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The person you'll be in one year is
determined by what it is you do in

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the next 15 minutes, every single day.

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You're a specific action for today.

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Set a timer for 15 minutes.

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00:11:48,794 --> 00:11:53,176
As soon as this episode is done, open
the document and write that sentence.

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I am building.

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00:11:54,702 --> 00:11:55,720
Complete that sentence.

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Then spend the remaining time taking one
small action towards that identity, that

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person that you need to become, to create
whatever it is that you're building.

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00:12:05,059 --> 00:12:05,842
Don't overthink it.

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00:12:06,102 --> 00:12:07,328
Don't plan it to death.

260
00:12:07,485 --> 00:12:10,172
Don't break it down into
minutia, little steps.

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No, just start.

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00:12:12,207 --> 00:12:16,094
Whatever that first idea, first step
that popped into your head, do it

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because the only difference between
the dreamers and the builders is this.

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Builders start before they are ready.

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Listen, you've been preparing
long enough, you've been thinking

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00:12:25,735 --> 00:12:27,248
about this for freaking ever.

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00:12:27,352 --> 00:12:30,404
You've been planning for it and you've
been waiting for that perfect moment.

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00:12:30,822 --> 00:12:31,396
But here's the thing.

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00:12:32,022 --> 00:12:34,109
Perfect moments do not exist.

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Only present moments exist.

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Your 15 minute rebellion, it starts right
now, not tomorrow, not Monday, NOW Now.

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I don't want you to keep
waiting for permission to

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become who you were meant to be.

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00:12:48,889 --> 00:12:50,402
Who's gonna give you
that permission anyway?

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00:12:50,846 --> 00:12:53,533
The world doesn't need another
person out there playing it safe.

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00:12:53,846 --> 00:12:58,750
It needs you unedited, unafraid,
and completely unstoppable.

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00:12:59,324 --> 00:13:02,115
And with that, I'm gonna leave
you as I always do, think

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successfully and take action.