WEBVTT

1
00:00:03.440 --> 00:00:07.120
Welcome to the Knife Junkie Podcast. Your weekly dose of knife

2
00:00:07.120 --> 00:00:10.840
news and information about knives and knife collecting. Here's your

3
00:00:10.840 --> 00:00:12.960
host, Bob The Knife Junkie DeMarco.

4
00:00:16.560 --> 00:00:20.320
Welcome to the Knife Junkie podcast. I'm Bob DeMarco. On this edition

5
00:00:20.320 --> 00:00:24.160
of the show, I'm welcoming back my good friend Ben Belkin of Jack Wolf Knives

6
00:00:24.320 --> 00:00:28.160
to talk about the company's JW Collab line of knives and

7
00:00:28.160 --> 00:00:31.990
other brand expansions. Ben made his mark in the knife world by

8
00:00:31.990 --> 00:00:35.310
producing his own take on classic slip joint

9
00:00:35.470 --> 00:00:39.230
pocket knives. Using modern materials and

10
00:00:39.230 --> 00:00:42.710
superlative manufacturing processes. With

11
00:00:42.710 --> 00:00:46.190
excellent designs, builds and business sense, Ben

12
00:00:46.190 --> 00:00:49.790
achieved widespread success with Jack Wolf Knives. Since then,

13
00:00:49.790 --> 00:00:53.230
he's expanded the brand's offerings to accommodate most every knife

14
00:00:53.230 --> 00:00:57.070
collector and user out there. We'll dig into the philosophy behind

15
00:00:57.630 --> 00:01:01.440
Jack Wolf Knives and JW Collab, but first, be sure to like,

16
00:01:01.440 --> 00:01:05.240
comment, subscribe, hit the notification bell and download the show to

17
00:01:05.240 --> 00:01:08.720
your favorite podcast app. You can also help support the show by

18
00:01:08.800 --> 00:01:12.560
joining right here on YouTube, joining us and becoming a gentleman junkie

19
00:01:12.720 --> 00:01:16.400
right here on YouTube or by becoming a patron at

20
00:01:16.400 --> 00:01:19.800
Patreon. Just go to the knife junkie.com Patreon you can get

21
00:01:19.800 --> 00:01:22.960
12% off for an entire year. Bought it once.

22
00:01:23.600 --> 00:01:26.690
You can do that or go to the QR code takes you to the same

23
00:01:26.690 --> 00:01:30.170
place. That's thenifejunkie.com Patreon thenif

24
00:01:30.170 --> 00:01:33.890
junkie.com Patreon Adventure delivered

25
00:01:34.050 --> 00:01:37.330
your monthly subscription for handpicked outdoor survival,

26
00:01:37.490 --> 00:01:41.250
EDC and other cool gear from our expert team of outdoor

27
00:01:41.250 --> 00:01:43.730
professionals. The knife junkie

28
00:01:44.530 --> 00:01:47.250
dot com slash

29
00:01:47.250 --> 00:01:50.930
battlebox As we record

30
00:01:50.930 --> 00:01:54.400
this in October 2025. You are just home

31
00:01:54.720 --> 00:01:58.440
fresh from Blade Show West 2025. How

32
00:01:58.440 --> 00:02:01.920
did that go? It went very smooth. It's a nice show.

33
00:02:02.080 --> 00:02:05.920
It's not the hectic chaos of Atlanta.

34
00:02:06.400 --> 00:02:10.080
And so it's the type of show where you get quality time with folks,

35
00:02:10.480 --> 00:02:14.160
customers, brand owners, influencers.

36
00:02:14.480 --> 00:02:17.040
So I really look forward to it. I like Salt Lake,

37
00:02:18.400 --> 00:02:22.150
you know, it's a nice time of year. There's so yeah, I really

38
00:02:22.150 --> 00:02:25.830
enjoyed it. It happened real fast, man. I mean, we flew in on a

39
00:02:25.830 --> 00:02:29.470
Thursday show, was Friday, Saturday on a plane on

40
00:02:29.470 --> 00:02:33.110
Sunday and felt like a blink From your

41
00:02:33.110 --> 00:02:36.910
very first year at Blade show. At least in Atlanta. I

42
00:02:36.910 --> 00:02:40.590
think it was 2022, maybe 2021.

43
00:02:40.590 --> 00:02:43.950
I mean I've seen your, your

44
00:02:45.550 --> 00:02:49.180
presentation go from a table to a giant booth,

45
00:02:49.180 --> 00:02:52.900
like a very comprehensive booth. What's the setup like? I've always wanted to ask

46
00:02:52.900 --> 00:02:56.660
you that. Yeah. So I've collected a

47
00:02:56.660 --> 00:02:59.700
few different setups at this point because of the evolution.

48
00:03:00.820 --> 00:03:04.620
So of course I started at an eight foot table. The tablecloth and

49
00:03:04.620 --> 00:03:08.180
a banner made the switch, I

50
00:03:08.180 --> 00:03:11.220
think probably the following blade show

51
00:03:12.260 --> 00:03:15.930
to a ten foot booth. And so when you upgrade to the ten

52
00:03:15.930 --> 00:03:19.570
foot booth, you need to, you're starting from scratch. You're,

53
00:03:19.730 --> 00:03:23.330
you have a ten foot space instead of an eight foot table.

54
00:03:23.730 --> 00:03:26.650
And you have to decide how you want to use your 10 foot space. And

55
00:03:26.650 --> 00:03:30.370
I like to get corner booths. So I have frontage on two

56
00:03:30.370 --> 00:03:34.130
sides, which actually means I end up buying,

57
00:03:34.690 --> 00:03:37.810
renting three tables and buying three tablecloths

58
00:03:38.370 --> 00:03:42.210
because yet 10ft of coverage in the

59
00:03:42.210 --> 00:03:45.530
front, you need eight foot table and you need like the side of a two

60
00:03:45.530 --> 00:03:49.290
foot table next to it, if that makes sense. Anyway, so it's

61
00:03:49.290 --> 00:03:53.130
an investment. You're investing in something bigger behind you. So

62
00:03:53.130 --> 00:03:56.890
we have cool artwork, banner, and we've got three tables. I learned

63
00:03:57.370 --> 00:04:00.730
trial and error that better when you're

64
00:04:00.730 --> 00:04:04.250
standing and people are standing in front of you to have a,

65
00:04:04.410 --> 00:04:08.170
I guess It's a 42 inch table as opposed to a 36 inch table.

66
00:04:09.030 --> 00:04:12.310
You know, one's bar height, one's dining table height,

67
00:04:13.110 --> 00:04:16.910
it's just more natural. So anybody who's listening to this, thinking about ever getting

68
00:04:16.910 --> 00:04:20.710
a booth at Blade show, plan your tablecloths

69
00:04:20.950 --> 00:04:24.709
around color tables. It's worth it.

70
00:04:25.670 --> 00:04:29.230
And then at some point as we started to get more models, and my

71
00:04:29.230 --> 00:04:33.030
strategy used to be put everything that I've ever made, like

72
00:04:33.030 --> 00:04:36.820
one of everything, at least of all my models on the table. Well, that

73
00:04:36.820 --> 00:04:40.340
catalog was growing and the 10 foot booth was getting

74
00:04:40.340 --> 00:04:44.060
crowded. So we made the decision to upgrade to a 20 foot

75
00:04:44.060 --> 00:04:47.860
space. And that meant a new

76
00:04:47.860 --> 00:04:51.060
20 foot banner, a 16 foot tablecloth,

77
00:04:51.540 --> 00:04:55.260
still a three tablecloth. Three tablecloth arrangement, but

78
00:04:55.260 --> 00:04:58.580
now there's four tables. But man,

79
00:04:59.220 --> 00:05:02.930
the elbow room that you have between

80
00:05:02.930 --> 00:05:06.330
the difference between a 10 foot and 20 foot space is like night and day.

81
00:05:07.130 --> 00:05:10.650
A 10 foot space. You got two, two dudes in there

82
00:05:10.810 --> 00:05:14.450
and like that's, that's enough. You know, you can't, you don't really have room for

83
00:05:14.450 --> 00:05:17.770
a third person in a 10 foot booth. But when you get to 20 foot

84
00:05:17.770 --> 00:05:21.210
booth, you can comfortably have three people back there and even

85
00:05:21.370 --> 00:05:25.050
four. And then at the bigger

86
00:05:25.050 --> 00:05:28.710
shows, what you see is folks

87
00:05:28.710 --> 00:05:32.070
like to kind of hang out at your table, you know, like, and then you

88
00:05:32.070 --> 00:05:34.870
get a critical mass of people and people begets people.

89
00:05:35.670 --> 00:05:38.230
So when you have that 20 foot booth,

90
00:05:39.350 --> 00:05:42.989
you end up with like a crew hanging out, which I really like

91
00:05:42.989 --> 00:05:45.830
that because you go there to

92
00:05:46.630 --> 00:05:50.150
spend time with people. And so to have a place where people can feel

93
00:05:50.150 --> 00:05:53.970
comfortable and not feel like they're being, you know, scooted. Yeah,

94
00:05:54.770 --> 00:05:58.370
that's the, that's one of the advantages of the 20 foot table. Of course, having

95
00:05:58.370 --> 00:06:02.130
more out is, is an advantage, but there's those,

96
00:06:03.090 --> 00:06:06.890
like, unexpected advantages. It's funny that you

97
00:06:06.890 --> 00:06:10.570
say people beget people, because this is something my wife and I noticed

98
00:06:10.570 --> 00:06:14.170
years ago when we were living in New York City. And then we,

99
00:06:14.170 --> 00:06:17.890
we kind of quip about this and joke about it. To this day.

100
00:06:18.130 --> 00:06:21.910
We'll be somewhere and we'll, we'll find something interesting, go up to it, no.

101
00:06:21.910 --> 00:06:25.630
One will be around. And by the time we leave, there are throngs of

102
00:06:25.630 --> 00:06:29.070
people. And we're always like, see that? We're rainmakers. We're rainmakers.

103
00:06:29.550 --> 00:06:32.430
But really the concept is people

104
00:06:33.310 --> 00:06:36.790
observe other people observing something and they want to see, well, what are they looking

105
00:06:36.790 --> 00:06:40.590
at? You know, what, what's, what's such a big deal over there? And really that,

106
00:06:40.590 --> 00:06:43.990
that does draw people in. I can, I can totally see how a 20 foot

107
00:06:43.990 --> 00:06:47.480
table would do that. Yeah. You know, people, they can get their

108
00:06:47.640 --> 00:06:51.360
elbows out, they, they lean on the counter and then someone

109
00:06:51.360 --> 00:06:55.000
comes up to talk to them because they know them. And before long

110
00:06:55.000 --> 00:06:58.720
you're like a bar. You know, you've got all this bar space for

111
00:06:58.720 --> 00:07:02.480
people to mosey on up and get comfortable. And they got, there's knives out

112
00:07:02.480 --> 00:07:06.280
so they can play with the knives. Pretty cool. Do you think,

113
00:07:06.440 --> 00:07:10.080
have you seen any correlation with sales? Like people not feeling rushed to

114
00:07:10.080 --> 00:07:13.200
leave? Does that lead to sales? Absolutely, absolutely. Yeah.

115
00:07:13.680 --> 00:07:17.280
What happens, you know, and, and to answer your first question,

116
00:07:18.000 --> 00:07:21.640
in Salt Lake, we use the ten foot table. I think it's more. Or the

117
00:07:21.640 --> 00:07:24.800
ten foot booth. I think it's more appropriate for that show for me

118
00:07:25.280 --> 00:07:28.960
to not have the 20 foot booth. Like now I can pick

119
00:07:28.960 --> 00:07:32.560
and choose where I do what. Atlanta and Texas, we do 20s,

120
00:07:33.040 --> 00:07:36.600
Salt Lake, we do 10. And then some of the smaller regional

121
00:07:36.600 --> 00:07:40.370
shows, I just bring a tablecloth and just use a table. Now, to

122
00:07:40.370 --> 00:07:43.930
answer your question about the sales, one thing you will

123
00:07:43.930 --> 00:07:47.610
observe as not only a spectator, but someone

124
00:07:47.610 --> 00:07:51.450
behind the table is when the show gets busy and you're in the eight

125
00:07:51.450 --> 00:07:55.170
foot tables, there are people lined up side to side and they're kind

126
00:07:55.170 --> 00:07:59.010
of working down the table. And how many people can comfortably

127
00:07:59.010 --> 00:08:02.370
stand in front of an eight foot table? Like four, you know,

128
00:08:02.370 --> 00:08:05.610
realistically, and no One wants to hog the table.

129
00:08:06.350 --> 00:08:09.870
Right. Like everybody. Most people are courteous of other people's

130
00:08:10.350 --> 00:08:14.070
needs to a degree. So if you're talking to me at the table

131
00:08:14.070 --> 00:08:17.590
and we're just enjoying a conversation, but you sense the next

132
00:08:17.590 --> 00:08:21.150
guy, you're like, I need to wrap this up. Like, you know, I'm

133
00:08:21.150 --> 00:08:24.990
hogging. Yep, yep. And that happens at the eight

134
00:08:24.990 --> 00:08:28.270
foot tables. So when you get the booth,

135
00:08:29.870 --> 00:08:32.990
there's more room for people to stay because now there's

136
00:08:33.600 --> 00:08:37.360
space on either side for another person to stay. So you're

137
00:08:37.360 --> 00:08:40.920
four people to fill up a eight foot table. Now you've got,

138
00:08:40.920 --> 00:08:43.920
you've got 20ft of frontage. So let's just say you've got,

139
00:08:44.720 --> 00:08:48.320
you know, 10. 10 people, something like that, that can

140
00:08:48.320 --> 00:08:51.280
comfortably, like fill your frontage.

141
00:08:52.160 --> 00:08:54.640
And when people aren't pressured to move,

142
00:08:55.760 --> 00:08:58.720
they're checking out what you got. Right.

143
00:08:59.560 --> 00:09:03.120
And of course, there's the. I don't know if

144
00:09:03.120 --> 00:09:06.520
prestige the right word. Like people perceive the

145
00:09:06.520 --> 00:09:10.120
boobs as bigger businesses. You

146
00:09:10.120 --> 00:09:13.560
know, take that for what it's worth. I don't think anybody would dispute that.

147
00:09:13.720 --> 00:09:17.320
Not to say there aren't some major heavy hitters who have tables

148
00:09:17.480 --> 00:09:21.120
and some really small companies that have booze. Like, it's not a

149
00:09:21.120 --> 00:09:24.920
rule, but it's a perception thing. And I think there's

150
00:09:25.500 --> 00:09:28.900
certainly some people who come to the shows who are like, I'm just skipping the

151
00:09:28.900 --> 00:09:31.980
tables, like, I'm just gonna go straight to the booths, you know,

152
00:09:32.700 --> 00:09:36.060
because they just perceive that's like where the action is.

153
00:09:36.700 --> 00:09:40.420
Yes, yes. Where it depends on what kind of knife guy you are.

154
00:09:40.420 --> 00:09:43.780
Like, if you're a knife guy who's interested in what's up and coming in the

155
00:09:43.780 --> 00:09:47.340
new makers, like, you're excited for the tables, you know, that's where the new guys

156
00:09:47.340 --> 00:09:50.980
are. But if you're more casual, you're like,

157
00:09:50.980 --> 00:09:54.720
okay, I see the signs back there. Those are the big brands. Like, I'm

158
00:09:54.720 --> 00:09:58.280
not interested in everybody here. I just kind of want the mainstream

159
00:09:58.280 --> 00:10:01.480
stuff. Those people are going to go to the back into the booth.

160
00:10:02.280 --> 00:10:06.120
Do you experience or have you experienced much theft?

161
00:10:06.760 --> 00:10:10.400
The only thing I've ever had taken off my tables. Let's see.

162
00:10:10.400 --> 00:10:13.160
I can't even. I'd have to think of how many shows I've done. I've done

163
00:10:13.160 --> 00:10:16.903
every blade show since 2021. So 1, 2,

164
00:10:16.968 --> 00:10:19.800
3, 4, 5. So that's 15 blade shows.

165
00:10:20.770 --> 00:10:23.970
And I've done, I used to do the gathering. I've done

166
00:10:24.770 --> 00:10:28.410
the California Custom Night show twice a year for the last few years. I've probably

167
00:10:28.410 --> 00:10:32.210
done 25 to 30 shows. I've only had one thing get taken

168
00:10:32.210 --> 00:10:36.009
off my table and someone took one of my Jax ninja

169
00:10:36.009 --> 00:10:39.570
stars off my table. I don't remember what show was

170
00:10:39.650 --> 00:10:43.170
anymore, you know. So, yeah, it's super disappointing.

171
00:10:45.090 --> 00:10:48.820
You know, fortunately that's not someone swiping

172
00:10:48.820 --> 00:10:51.900
six knives in one scoop or something. And I, and

173
00:10:52.620 --> 00:10:55.580
other people have experienced more theft,

174
00:10:57.180 --> 00:11:01.020
but you know, I think there's not much you can do about it. When the

175
00:11:01.020 --> 00:11:04.580
show's at full tilt, you can't keep an eye on everybody. You're looking people in

176
00:11:04.580 --> 00:11:08.380
the eye when you're talking to them. So therefore you're not looking at people's

177
00:11:08.460 --> 00:11:12.300
hands. Right? Yeah. And, and you know,

178
00:11:12.300 --> 00:11:15.900
outside of that, before the show, after the show, like maybe don't leave all your

179
00:11:15.900 --> 00:11:19.610
stuff out and create a target of opportunity. Like, I think

180
00:11:19.850 --> 00:11:23.610
owners have to be smart about that. But all in all,

181
00:11:24.330 --> 00:11:27.450
it's a community of trustworthy people, I think.

182
00:11:27.930 --> 00:11:31.450
Yeah, that's, that's always been my impression. I know every year there's like

183
00:11:32.170 --> 00:11:35.890
swift footed rumor will run through the place, oh so and so had a knife

184
00:11:35.890 --> 00:11:39.210
stolen. It's all points bulletin to find the thief.

185
00:11:39.930 --> 00:11:43.130
But that's like I said, rumor and

186
00:11:44.050 --> 00:11:47.770
rare. So I was just curious because your knives are pocketable. You know,

187
00:11:47.770 --> 00:11:51.570
your knives, you could, you could, you could palm them and, and

188
00:11:51.730 --> 00:11:55.370
walk off with them if you were, if you were that kind of a

189
00:11:55.370 --> 00:11:59.210
guy. Yeah, it's, you know, you, you wish that

190
00:11:59.210 --> 00:12:03.050
kind of thing doesn't happen. Most of the time it doesn't, but

191
00:12:03.050 --> 00:12:06.050
you'd be naive to think it never will, you know. Yeah.

192
00:12:07.330 --> 00:12:11.060
So as I mentioned up front, you and I

193
00:12:11.060 --> 00:12:14.900
talk about this a lot when, when you're on Thursday night knives or. I'm

194
00:12:14.900 --> 00:12:18.660
just talking about you in general. To me you're

195
00:12:18.660 --> 00:12:22.140
one of those businessmen to aspire

196
00:12:22.700 --> 00:12:25.660
or, or to emulate, let me put it that way. And

197
00:12:26.300 --> 00:12:30.060
you have done something over the past year, maybe a little bit

198
00:12:30.060 --> 00:12:33.780
more that has really proven me right, which is

199
00:12:33.780 --> 00:12:37.480
you've diversified. It's like you started, as

200
00:12:37.480 --> 00:12:40.160
I mentioned, with your, with your ultra premium

201
00:12:40.960 --> 00:12:44.680
slip joint knives and really got ahead of steam, built up, got a lot

202
00:12:44.680 --> 00:12:48.320
of models out on a very regular schedule and

203
00:12:48.320 --> 00:12:52.080
got a fan base going. And it also seems

204
00:12:52.080 --> 00:12:55.360
like you got desire going and those who weren't

205
00:12:55.840 --> 00:12:59.680
getting your knives weren't able to make the drop or, or,

206
00:12:59.840 --> 00:13:02.970
or pay that money at that time or whatever. And

207
00:13:04.010 --> 00:13:06.970
then once you had that head of steam built up, you

208
00:13:07.130 --> 00:13:10.650
diversified. Tell us about that. Yeah,

209
00:13:10.810 --> 00:13:13.450
so you Know, it stems from

210
00:13:15.290 --> 00:13:18.490
I like making things happen, I like to

211
00:13:18.490 --> 00:13:22.170
execute, I like to do things like, you know, I,

212
00:13:23.530 --> 00:13:27.330
I don't know how to describe that. That's just something that I think is one

213
00:13:27.330 --> 00:13:30.440
of my personality traits. I'm never

214
00:13:30.440 --> 00:13:33.800
dissatisfied with the status quo.

215
00:13:34.760 --> 00:13:38.600
So everything drives from that. And also, I love this,

216
00:13:38.680 --> 00:13:42.040
I love what I do. And so it gives me an opportunity to

217
00:13:42.600 --> 00:13:46.400
exercise creativity in so many ways. Like, and this is one of

218
00:13:46.400 --> 00:13:50.080
the ways I really enjoy expressing and exercising my creativity

219
00:13:50.080 --> 00:13:53.800
is, you know, what's ultimately the goal, I would say to put a

220
00:13:53.800 --> 00:13:57.450
knife in every pocket, you know, at least temp somebody.

221
00:13:57.850 --> 00:14:01.290
I don't ever pretend I'll be the brand for every person,

222
00:14:01.770 --> 00:14:05.410
but I'd like to at least have an offering for everybody that they can

223
00:14:05.410 --> 00:14:08.650
consider. Right, and so

224
00:14:09.050 --> 00:14:12.770
what's the strategy there? Well, I

225
00:14:12.770 --> 00:14:16.570
started where I felt I could be the most

226
00:14:16.650 --> 00:14:20.490
pointed and deliver what I've

227
00:14:21.540 --> 00:14:25.060
knew the market needed because I was targeting myself as the

228
00:14:25.060 --> 00:14:28.580
consumer there other people who would

229
00:14:28.580 --> 00:14:32.100
share my sensibilities and desires for a product in the

230
00:14:32.100 --> 00:14:35.940
marketplace. And that was really no expense

231
00:14:35.940 --> 00:14:39.300
spared. No corners cut, modern slip joint knife,

232
00:14:39.940 --> 00:14:43.220
modern materials, but traditional form like that was

233
00:14:43.860 --> 00:14:46.910
what I wanted to make. And,

234
00:14:47.630 --> 00:14:51.430
you know, it's hard to say if I could have just never made

235
00:14:51.430 --> 00:14:54.990
enough of those and just kept, you know, kept them

236
00:14:54.990 --> 00:14:58.630
going, would I have ever wanted to branch out? It's hard to say, right? Like

237
00:14:58.630 --> 00:15:02.430
if, if you could just focus your entire energy on expanding that

238
00:15:02.430 --> 00:15:05.670
type of product line, would you look to

239
00:15:05.670 --> 00:15:09.190
diversify? I don't know. But I don't know that there's any one product that can

240
00:15:09.190 --> 00:15:12.760
achieve that. So you, you start,

241
00:15:13.080 --> 00:15:16.840
you listen to what people want and what they have to say,

242
00:15:17.080 --> 00:15:20.200
because I'm very open to the feedback.

243
00:15:21.080 --> 00:15:24.520
And one of the things you would hear time and time again is,

244
00:15:25.240 --> 00:15:28.840
man, I wish you had a more affordable offering. You know, and

245
00:15:28.840 --> 00:15:32.640
it's for some people, they simply don't have it within their

246
00:15:32.640 --> 00:15:36.440
budget to purchase a knife that expensive. For other people. It's just a

247
00:15:36.440 --> 00:15:40.120
matter of principle. Like, I don't spend that much on a single pocket knife. I,

248
00:15:40.190 --> 00:15:43.510
I, I, they'll buy three of them at a hundred dollars each, but they won't

249
00:15:43.510 --> 00:15:47.110
buy one for 300. And I would never dispute

250
00:15:47.110 --> 00:15:50.910
someone's logic because none of this is logical. They're just emotional purchases

251
00:15:50.910 --> 00:15:54.750
to begin with. Yeah, right. They're all wants. So how you

252
00:15:54.750 --> 00:15:58.470
define how you rationalize buying your wants,

253
00:15:58.470 --> 00:16:02.110
like, is none of my business. Everybody has their own, their

254
00:16:02.110 --> 00:16:05.870
own ruler for that, for measuring that. And so

255
00:16:05.870 --> 00:16:09.660
then it becomes my job to say, well, what would that person

256
00:16:09.660 --> 00:16:12.460
be interested in? And how do I make it make sense

257
00:16:13.180 --> 00:16:15.820
within my brand, within my identity,

258
00:16:16.780 --> 00:16:20.460
so that I can believe in the product? Because I won't sell

259
00:16:20.460 --> 00:16:24.019
anything I want Carrie, or want one of my friends or my family to carry

260
00:16:24.019 --> 00:16:27.140
around. Like, how much, how lame would it be for you to produce a knife

261
00:16:27.140 --> 00:16:30.300
that you'd be embarrassed if someone gave a friend or a family as a gift?

262
00:16:30.620 --> 00:16:33.950
You know, it's kind of like the way I think about things is like whatever

263
00:16:33.950 --> 00:16:37.190
goes out there with my name, I have to be proud of and

264
00:16:37.510 --> 00:16:41.350
be totally willing for all my friends and family to be given those as

265
00:16:41.350 --> 00:16:45.190
gifts or spend their hard earned money on them either way. So.

266
00:16:45.990 --> 00:16:49.750
So I started really thinking about how to sort of lay

267
00:16:49.750 --> 00:16:53.350
it out. And there's a concept in

268
00:16:53.350 --> 00:16:57.190
business, in marketing, in sales, called good, better, best.

269
00:16:57.990 --> 00:17:00.950
And it's a way to sort of structure product offering.

270
00:17:02.400 --> 00:17:06.000
And the way I perceive that is, okay, I started

271
00:17:06.080 --> 00:17:09.840
at best. And let's just take

272
00:17:09.840 --> 00:17:13.640
the slip joints because this makes the most sense in this context,

273
00:17:13.640 --> 00:17:17.280
because that's the most developed product line I have.

274
00:17:17.360 --> 00:17:21.080
So we have best, titanium slip joints, S 90

275
00:17:21.080 --> 00:17:24.640
volts, whatever handle material is out there,

276
00:17:24.800 --> 00:17:28.560
pretty much carte blanche. We can have whatever we want

277
00:17:28.560 --> 00:17:31.780
and the price reflects that. Okay,

278
00:17:32.020 --> 00:17:34.660
better. What does that look like? Well,

279
00:17:36.020 --> 00:17:39.660
a trad. A more traditional knife with steel bolsters. We can reduce the cost

280
00:17:39.660 --> 00:17:43.460
of manufacturing in the materials in the machine time.

281
00:17:44.900 --> 00:17:48.260
We can limit the handle materials available

282
00:17:48.580 --> 00:17:52.100
to try to meet a price point. And we can reduce the

283
00:17:52.180 --> 00:17:55.380
expense associated with the seal. We can reduce the expense

284
00:17:55.720 --> 00:17:58.760
finishings, the blades. As far as the cosmetic finishes,

285
00:17:59.320 --> 00:18:03.080
we can reduce the packaging expense. There is a substantial packaging expense

286
00:18:03.080 --> 00:18:06.760
with the premium stuff. There's custom artwork. There's the most

287
00:18:06.920 --> 00:18:10.720
nicest microfiber cloth you can get anywhere. You know,

288
00:18:10.720 --> 00:18:14.560
there's the metal cans. Like that's

289
00:18:14.560 --> 00:18:18.280
something that we would need to sacrifice to reach the

290
00:18:18.520 --> 00:18:21.400
better price point. There's the leather slip.

291
00:18:22.200 --> 00:18:25.370
Right, exactly. So things that

292
00:18:26.810 --> 00:18:29.850
you could do without, right? But

293
00:18:30.890 --> 00:18:34.410
you know, so. So that was the genesis of the Steel series

294
00:18:34.490 --> 00:18:38.010
and then recently an expansion of this price segment called

295
00:18:38.010 --> 00:18:39.930
Ultralight. The Ultralight series.

296
00:18:41.850 --> 00:18:45.610
And after I developed that and did an initial

297
00:18:45.610 --> 00:18:48.890
release, I really started thinking hard about what

298
00:18:49.590 --> 00:18:53.310
the good would be in the good, better, best, or the entry level or

299
00:18:53.310 --> 00:18:57.070
the attainable price point item and what I wanted that

300
00:18:57.070 --> 00:19:00.830
to look like. And that's. And you

301
00:19:00.830 --> 00:19:04.350
know, along this journey, I'm getting more brave too in

302
00:19:04.350 --> 00:19:08.110
stepping outside my comfort zone, taking Risks trying new things. Like some. A

303
00:19:08.110 --> 00:19:11.910
lot of this is an evolution of my own growth

304
00:19:11.910 --> 00:19:14.550
as a business person. So

305
00:19:15.930 --> 00:19:18.130
if you would have asked me to do these things in the first six months

306
00:19:18.130 --> 00:19:20.890
of sales, I'd have been like, I don't even have the capacity to think about

307
00:19:20.890 --> 00:19:24.650
this stuff right now. Like, we're just trying to get this seed out of

308
00:19:24.650 --> 00:19:27.930
the ground, you know. But once your seed becomes

309
00:19:29.050 --> 00:19:32.570
sapling and then a small tree and it gets

310
00:19:32.570 --> 00:19:36.330
roots and has some strength and can weather a storm, you start to think

311
00:19:36.330 --> 00:19:39.610
like, okay, how do I get my branches out there right? Get more sun.

312
00:19:40.660 --> 00:19:44.500
So I. And I, I say I. But I gotta

313
00:19:44.500 --> 00:19:47.740
give Donnie my right hand man a lot of credit here because this is stuff

314
00:19:47.740 --> 00:19:51.220
we talk about all the time. So that was when we conceived the

315
00:19:51.220 --> 00:19:54.900
Gateway series. And it's like, okay, what is the Gateway

316
00:19:54.900 --> 00:19:58.620
series supposed to be? Well, the Gateway series to

317
00:19:58.620 --> 00:20:01.780
me was supposed to be the pinnacle of where

318
00:20:02.980 --> 00:20:06.590
value and quality intersect. So, like,

319
00:20:07.230 --> 00:20:10.550
we're going to, we're not going to cut corners so that the

320
00:20:10.550 --> 00:20:14.150
quality suffers, but we're going to make decisions

321
00:20:14.150 --> 00:20:17.950
that don't create a diminishing return, reducing the

322
00:20:17.950 --> 00:20:21.630
perceived value, which is tough

323
00:20:22.430 --> 00:20:24.910
because now you have even more constraints.

324
00:20:26.190 --> 00:20:29.630
And what I thought this product should be,

325
00:20:29.950 --> 00:20:33.390
you know, Gateway obviously means the

326
00:20:33.390 --> 00:20:37.230
gateway to the brand. Like, that's what the art on the box shows. It shows

327
00:20:37.230 --> 00:20:40.950
Jack at the gate with his arm pointing at the castle.

328
00:20:40.950 --> 00:20:43.430
Like, welcome, you know, welcome to the family.

329
00:20:44.550 --> 00:20:48.310
Come on through the gate. And so not only is it

330
00:20:48.390 --> 00:20:51.670
the starting point for a Jack Wolf knife

331
00:20:51.670 --> 00:20:55.270
collector who wants to not jump right to the premium

332
00:20:55.270 --> 00:20:58.960
stuff per se, but also I wanted it to

333
00:20:58.960 --> 00:21:02.480
reflect the bridge for the traditional knife

334
00:21:02.480 --> 00:21:06.240
collector who may now get tempted by my

335
00:21:06.240 --> 00:21:09.960
more modern screw construction offerings. And

336
00:21:09.960 --> 00:21:13.599
so that was why I wanted to do it pinned was because that's like, okay,

337
00:21:13.599 --> 00:21:17.280
I've got screw construction. I'm better and best. But if

338
00:21:17.280 --> 00:21:21.000
I really want to entice the entry, call it the entry level

339
00:21:21.000 --> 00:21:24.480
customer, which is often you're, you know, I mean,

340
00:21:24.480 --> 00:21:28.160
gosh, most traditional knives production, traditional

341
00:21:28.160 --> 00:21:32.000
knives are more or less entry level knives anyway. Like,

342
00:21:32.000 --> 00:21:35.720
case knives are inexpensive. GECs at retail

343
00:21:35.720 --> 00:21:39.120
are not super expensive. I mean, they've come up in price for sure.

344
00:21:39.840 --> 00:21:43.560
But Rough Riders are not expensive and Rosecraft is not expensive. Like,

345
00:21:43.560 --> 00:21:46.960
that's generally where the traditional knife market is.

346
00:21:47.840 --> 00:21:51.600
So if I want to have an offering to get these folks into

347
00:21:51.600 --> 00:21:55.000
Jack Wolf knives, I don't want it to be so foreign from those other

348
00:21:55.000 --> 00:21:58.600
offerings. And so I challenged the manufacturer to do pin

349
00:21:58.600 --> 00:22:02.280
Construction and they're like, we can do it. And it's actually

350
00:22:02.440 --> 00:22:05.719
less expensive for us because there's way less

351
00:22:05.719 --> 00:22:09.280
machining going on. And so there's a lot of

352
00:22:09.280 --> 00:22:12.960
decisions there in how those knives were manufactured to

353
00:22:12.960 --> 00:22:16.510
reduce costs. Like, we have thinner stock, we have full black ground

354
00:22:16.510 --> 00:22:18.950
steel. We have as ground finishes,

355
00:22:20.070 --> 00:22:22.630
as ground finish, meaning you're not the machine.

356
00:22:23.510 --> 00:22:27.190
Okay. And it's beautiful. Actually. It, it,

357
00:22:27.750 --> 00:22:31.590
the, the satin you get from the grinder or, or whatever, however

358
00:22:31.990 --> 00:22:35.790
that's actually being made, it, it's beautiful as is. Yeah. This is

359
00:22:35.790 --> 00:22:39.550
the gate. This is the Gateway Barlow. Just in case people are wondering why I

360
00:22:39.550 --> 00:22:43.190
keep holding it up, this is what you're talking about. You've got steel bolsters,

361
00:22:45.030 --> 00:22:48.830
wood too, which is great because I know initially for the

362
00:22:48.830 --> 00:22:52.430
premium series, you held off on wood and other natural materials for a long

363
00:22:52.430 --> 00:22:56.110
time, but we're now getting that in entry level here.

364
00:22:56.110 --> 00:22:59.950
And the pin construction is frankly what I'm used to

365
00:22:59.950 --> 00:23:03.470
and what I'm sure most people are used to in the slip joint. A lot

366
00:23:03.470 --> 00:23:07.270
of this is like, you know me, stubborn in the beginning. Like I,

367
00:23:07.270 --> 00:23:10.930
I want titanium hardware, I want screws, I want this to be

368
00:23:11.160 --> 00:23:14.880
different. But after a few years of doing that, it's like, okay, I want

369
00:23:14.880 --> 00:23:18.440
to make something else that's cool. And

370
00:23:19.720 --> 00:23:23.560
yeah, this Dallas Gateway Barlows and what is ultimately going

371
00:23:23.560 --> 00:23:26.200
to become the Gateway series of knives

372
00:23:28.440 --> 00:23:32.280
is more of a, like more of a mass market product.

373
00:23:32.280 --> 00:23:35.800
Ultimately, it's less of a niche product. And

374
00:23:35.880 --> 00:23:39.220
in hindsight, I'm really glad I

375
00:23:39.220 --> 00:23:42.420
progressed the way I did because I think

376
00:23:42.980 --> 00:23:46.740
as we've seen demonstrated from other brands, it's really hard

377
00:23:46.820 --> 00:23:50.420
if you start as a cost

378
00:23:50.820 --> 00:23:54.500
friendly mass market brand to do anything

379
00:23:54.899 --> 00:23:58.180
premium because there's a lot of pushback

380
00:23:58.420 --> 00:24:02.220
from fans of your brand who don't

381
00:24:02.220 --> 00:24:05.990
want to see you go up market whether they can afford it

382
00:24:05.990 --> 00:24:09.550
or not. It's a. This like one of these interesting psycho psychology

383
00:24:09.870 --> 00:24:13.470
observations. And a perfect example in my opinion

384
00:24:13.550 --> 00:24:17.030
is Leatherman, who made this maybe for

385
00:24:17.030 --> 00:24:20.430
decades, the, the blue collar man's

386
00:24:21.550 --> 00:24:25.230
tool, right? Like on his tool belt, in his bag like

387
00:24:25.470 --> 00:24:29.070
we make. And granted they have expensive Leathermans, but they've always

388
00:24:29.070 --> 00:24:32.710
had cost conscious Leatherman's. Right. And it's

389
00:24:32.710 --> 00:24:36.510
like that is the everyday man's multi tool. Well,

390
00:24:36.510 --> 00:24:40.350
they come out with these knives that are beautiful and they're great, but they

391
00:24:40.350 --> 00:24:43.390
were priced outside of what I think most people would agree

392
00:24:43.950 --> 00:24:47.230
was for the everyday man. They got

393
00:24:47.550 --> 00:24:51.270
reamed for it, you know. Yeah, yeah. Especially when it's

394
00:24:51.270 --> 00:24:54.590
your first outing in that, in that particular

395
00:24:54.830 --> 00:24:58.510
style of knife. I thought that was a little interesting too. I think they're

396
00:24:58.900 --> 00:25:02.580
core customers felt abandoned, I think they

397
00:25:02.580 --> 00:25:05.460
felt slighted, I think they felt

398
00:25:06.100 --> 00:25:09.700
left behind. And it's

399
00:25:09.700 --> 00:25:13.060
harder for a brand like Leatherman

400
00:25:13.460 --> 00:25:17.300
now. Have they done it? You know, I'm just going to quarterback here,

401
00:25:17.540 --> 00:25:21.380
right. So take my 2 cents for what it's worth. But my, my

402
00:25:21.780 --> 00:25:25.420
view of it was like, man, if you guys would have started with something more

403
00:25:25.420 --> 00:25:28.990
in line price wise with your multi tools, you could have very

404
00:25:28.990 --> 00:25:32.830
easily come out with like a version of it with upgraded parts

405
00:25:32.830 --> 00:25:36.670
and metals. Just you gotta leave something for your boys,

406
00:25:36.910 --> 00:25:40.590
you know. Yeah, yeah. Yes, exactly. And that's not what

407
00:25:40.590 --> 00:25:44.310
people go to Leatherman for. You know, it seems like

408
00:25:44.310 --> 00:25:47.390
you have to train your customer upfront. And I

409
00:25:47.870 --> 00:25:51.590
hesitate to use the word train, but that's basically what I

410
00:25:51.590 --> 00:25:55.430
mean. If, if you are expecting to pay $300 for a jack

411
00:25:55.430 --> 00:25:58.940
Wolf knife from the very start, when something comes along for

412
00:25:58.940 --> 00:26:02.460
170 bucks or something comes along for 75 bucks, it's like,

413
00:26:02.460 --> 00:26:05.780
whoa. Especially when it comes with the

414
00:26:05.780 --> 00:26:09.340
reputation, right. And you, you use the keyword and it's

415
00:26:09.340 --> 00:26:13.099
expecting and it's about managing customer

416
00:26:13.099 --> 00:26:16.780
expectations. That's what it's all about. Like customers

417
00:26:16.860 --> 00:26:20.060
had expected since I started that we produced

418
00:26:20.380 --> 00:26:24.140
expensive but very high quality knives. Like you won't hear anybody,

419
00:26:24.810 --> 00:26:28.410
generally speaking, dogging me about the quality of my stuff.

420
00:26:28.730 --> 00:26:32.250
You know, we're known for good customer service, we're known for good quality.

421
00:26:32.250 --> 00:26:35.290
We're known for being active members of this community.

422
00:26:35.850 --> 00:26:38.970
We were never known for having offerings that were

423
00:26:39.450 --> 00:26:42.890
more reachable. Me, that was an opportunity.

424
00:26:43.290 --> 00:26:47.050
And so, you know, I have to make sure that when

425
00:26:47.050 --> 00:26:50.010
I do that my customers who

426
00:26:50.690 --> 00:26:54.450
expect quality from me are not disappointed. Right.

427
00:26:54.450 --> 00:26:58.210
Because if I came out with a piece of junk like no one's going

428
00:26:58.210 --> 00:27:01.850
to be happy with that. And I just think it's

429
00:27:01.850 --> 00:27:05.530
easier than to go from a

430
00:27:05.530 --> 00:27:09.330
luxury brand with more mass market products

431
00:27:09.410 --> 00:27:12.970
than the other way around. I think it's really hard to step up

432
00:27:12.970 --> 00:27:16.820
market, honestly. Yeah. Is like, it's like

433
00:27:16.820 --> 00:27:20.620
a film director with an actor. You want an actor who's over

434
00:27:20.620 --> 00:27:24.260
the top from the start and who you can pare back on as

435
00:27:24.260 --> 00:27:26.700
opposed to someone who can't quite ever get there.

436
00:27:28.140 --> 00:27:31.939
Anyway. That's, that's, that's what, that's what pops into my mind. I

437
00:27:31.939 --> 00:27:35.740
want to talk about jwclab, but before we do, you mentioned customer service.

438
00:27:36.540 --> 00:27:39.260
I personally have never had any customer service

439
00:27:40.380 --> 00:27:44.110
any Issues that would require customer service. But what. What

440
00:27:44.110 --> 00:27:47.910
is your philosophy there, and what are the kind of customer service issues that come

441
00:27:47.910 --> 00:27:51.510
your way? That's pretty straightforward. I mean, first of all, I answer

442
00:27:52.070 --> 00:27:55.750
every customer service message personally. So we

443
00:27:55.750 --> 00:27:59.550
have email inbox support, Jack Wolf knives. Those come to me. I answer

444
00:27:59.550 --> 00:28:03.310
them. I am the only one who does DMs on

445
00:28:03.310 --> 00:28:05.670
Facebook, Instagram, and in my own personal

446
00:28:07.350 --> 00:28:10.880
Facebook private messages. So

447
00:28:11.360 --> 00:28:15.040
philosophy point number one, you reach out, you're going to talk to

448
00:28:15.040 --> 00:28:18.680
someone who has the authority to make a decision to give you the service

449
00:28:18.680 --> 00:28:22.200
you need. It might not always be me, you know that. There might be a

450
00:28:22.200 --> 00:28:25.840
time where I have to delegate that, but it'll be one of the last things

451
00:28:25.840 --> 00:28:29.680
I ever let go of because I take a personal responsibility

452
00:28:30.160 --> 00:28:33.960
in the satisfaction of anybody who has a Jack Wolf knife or

453
00:28:33.960 --> 00:28:37.780
any of our products on honestly. So that's number one. Number two

454
00:28:37.780 --> 00:28:40.820
is it's really actually quite simple.

455
00:28:41.300 --> 00:28:44.740
Try to listen and understand a customer's

456
00:28:44.900 --> 00:28:48.420
issue, whatever it is. Try to ascertain

457
00:28:48.500 --> 00:28:52.180
what they're looking for as a solution. If they're unsure or if

458
00:28:52.180 --> 00:28:55.460
it's not clear, provide some options.

459
00:28:56.260 --> 00:29:00.020
And every option you provide has to be their

460
00:29:00.180 --> 00:29:03.910
betterment, regardless of what it costs me. Like, it

461
00:29:03.910 --> 00:29:07.390
doesn't matter what it costs me. It does. It's not part of the equation.

462
00:29:07.710 --> 00:29:11.110
The equation is like, you reached out to me because you were either

463
00:29:11.110 --> 00:29:14.710
inconvenienced, curious about something, like, for some

464
00:29:14.710 --> 00:29:18.190
reason, you committed time and energy outside of what you should

465
00:29:18.190 --> 00:29:21.910
otherwise be doing to contact me. And

466
00:29:21.910 --> 00:29:24.990
so I got to figure out why, and I got to figure out how to

467
00:29:24.990 --> 00:29:28.680
make it right so that you don't leave frustrated,

468
00:29:28.680 --> 00:29:32.520
angry, or disappointed. You know, what'll that do for you? Well,

469
00:29:32.600 --> 00:29:36.200
there's. You do it because it's the right thing to do. Like, bottom line,

470
00:29:36.200 --> 00:29:39.800
that's really. That's the end of the conversation. But the. But the

471
00:29:40.040 --> 00:29:43.840
consequence of that is people are

472
00:29:43.840 --> 00:29:47.560
satisfied with the customer service. And what is

473
00:29:47.960 --> 00:29:51.480
converse? If someone is unsatisfied with customer service,

474
00:29:51.560 --> 00:29:55.330
it's terrible for the business because this is a small community.

475
00:29:55.570 --> 00:29:59.410
People talk. You can write 99

476
00:29:59.410 --> 00:30:03.050
people and wrong one person. And 99 of those people you write

477
00:30:03.050 --> 00:30:06.770
it will say Nothing. And the one person you wrong will make sure

478
00:30:06.770 --> 00:30:10.490
that 99 people, you write it, hear about the fact you wronged

479
00:30:10.490 --> 00:30:13.410
them. Like, that's human nature, you know?

480
00:30:14.050 --> 00:30:17.890
And so it behooves you to write everybody because it's the right

481
00:30:17.890 --> 00:30:21.660
thing to do. But there's like a ripple effect from that.

482
00:30:21.900 --> 00:30:25.420
You know, people Trust you. They'll recommend you.

483
00:30:26.460 --> 00:30:30.220
They'll tell other people that, don't worry. He'll take care of

484
00:30:30.220 --> 00:30:32.780
you. Like, you want that. You,

485
00:30:34.220 --> 00:30:36.620
you know, I, I. I feel very strongly about it.

486
00:30:38.460 --> 00:30:42.260
I don't understand how some of these brands don't take it seriously.

487
00:30:42.260 --> 00:30:46.050
Like, it dumbfounds me, honestly, how some people will

488
00:30:46.290 --> 00:30:49.770
look for any reason to nickel and dime a

489
00:30:49.770 --> 00:30:53.570
customer over something. Oh, well, you scratch that hardware, I'm gonna charge you

490
00:30:53.570 --> 00:30:56.970
five bucks for the shipping for some new screws. Like, just send them the screws,

491
00:30:56.970 --> 00:31:00.770
man. Yeah, it's like, don't nickel and dime people. It, it

492
00:31:00.770 --> 00:31:04.570
sucks. You know, I mean, I'm sure you're

493
00:31:04.570 --> 00:31:08.130
being a. A collector before you ever started this company

494
00:31:08.530 --> 00:31:12.210
has. Has a good deal to do with that. I've talked to people who

495
00:31:12.880 --> 00:31:16.560
got into knives, weren't into knives, and who have great customer service. But

496
00:31:16.560 --> 00:31:20.400
I've also spoken with some people here who have gotten into knives

497
00:31:20.800 --> 00:31:24.640
because they saw an opportunity, they saw an opening in the market

498
00:31:24.960 --> 00:31:28.679
and went for it. But, you know, they

499
00:31:28.679 --> 00:31:32.080
don't have that. Or at least when I spoke to them, didn't have that personal

500
00:31:32.160 --> 00:31:35.880
connection to knives and the love of collecting them

501
00:31:35.880 --> 00:31:39.710
and having them and wanting everything, you know, that. That extends

502
00:31:39.710 --> 00:31:43.270
itself to wanting to like the guy who's making them and selling them to you.

503
00:31:43.590 --> 00:31:47.190
Yeah. Yeah. This is a very. You have.

504
00:31:47.270 --> 00:31:49.830
I think probably something that helps me

505
00:31:51.750 --> 00:31:54.470
is that I understand

506
00:31:55.670 --> 00:31:59.390
the collector and the nuances and

507
00:31:59.390 --> 00:32:03.190
idiosyncrasies of that state of mind.

508
00:32:03.670 --> 00:32:06.820
Yeah. And sometimes it's, like, a bit much. Right.

509
00:32:07.540 --> 00:32:11.220
Like, let's fix it. Sometimes you're like, oh, my gosh.

510
00:32:11.300 --> 00:32:14.660
Right? Like, how did he even notice that? You know?

511
00:32:15.220 --> 00:32:19.060
But at the end of the day, it's like, I'm not here to judge people.

512
00:32:19.060 --> 00:32:22.700
I'm just here to provide service. Now, there's always

513
00:32:22.700 --> 00:32:26.340
that case of someone who just can never be satisfied. You know, you try,

514
00:32:26.580 --> 00:32:30.140
you do everything, even beyond what's reasonable. And they don't want to be

515
00:32:30.140 --> 00:32:33.620
satisfied. Those people, they don't want to be satisfied. They just want to grouse. Like,

516
00:32:33.820 --> 00:32:36.980
you can get to a point where the customer, it's like, hey, look, I'm gonna

517
00:32:36.980 --> 00:32:40.780
give you your money back. Keep the knife. But I'm not the

518
00:32:40.780 --> 00:32:44.620
brand for you. I think you should pursue another brand in the future.

519
00:32:44.620 --> 00:32:48.340
I don't think you're gonna be satisfied with what we do. I'm sorry it didn't

520
00:32:48.340 --> 00:32:50.940
work out right. Like, you can. You can do that,

521
00:32:52.860 --> 00:32:56.420
potentially never have to do that, you know, But I think what some people

522
00:32:56.420 --> 00:33:00.020
do is they take that theoretical customer who's

523
00:33:00.020 --> 00:33:03.860
impossible, and. And then they assume every customer is going to be that

524
00:33:03.860 --> 00:33:07.020
way. And their attitude reflects this sort of

525
00:33:07.180 --> 00:33:10.740
combative position of, like, I need to fight these people off

526
00:33:10.740 --> 00:33:14.500
because they're going to do this to me. Like, that's not the case 99

527
00:33:14.500 --> 00:33:17.580
out of a hundred times. Could be that they themselves are those people.

528
00:33:18.300 --> 00:33:21.500
Yeah, exactly. And I feel for

529
00:33:22.700 --> 00:33:26.500
the customers who engage with those brands and get burned. Like, I don't want that

530
00:33:26.500 --> 00:33:29.400
to happen to me. I don't want that to happen to anybody. But the only

531
00:33:29.400 --> 00:33:31.720
power I have is to essentially,

532
00:33:33.000 --> 00:33:36.200
you know, walk the walk, let's just say. And like, I.

533
00:33:36.920 --> 00:33:40.760
You'll rarely ever hear me even mention our customer service because,

534
00:33:40.760 --> 00:33:44.200
like, I don't want to be the one bragging about customer service. Because if you

535
00:33:44.200 --> 00:33:47.720
are, it's almost a red flag. It's like, you just had good

536
00:33:47.720 --> 00:33:51.240
customer service. You wouldn't have to brag about it. It would just wealth. Like, I

537
00:33:51.240 --> 00:33:54.840
really believe that. Let the customers discuss amongst each

538
00:33:54.840 --> 00:33:58.630
other the customer service. Yeah, yeah, it's. It's funny

539
00:33:58.630 --> 00:34:02.270
you mentioned how it can be a little much the collector. Like, I. I can

540
00:34:02.590 --> 00:34:06.270
remember and, and this, this isn't so much anymore. Maybe

541
00:34:06.270 --> 00:34:09.630
it's because I'm absolutely awash in amazing knives,

542
00:34:10.430 --> 00:34:14.190
but I can remember times where I'd be falling asleep thinking about my

543
00:34:14.190 --> 00:34:17.950
collection. Oh, maybe there's a hole in my collection in this area,

544
00:34:17.950 --> 00:34:21.630
or maybe I should spend the money on this or that. And, and,

545
00:34:21.790 --> 00:34:25.589
you know, it is. It's a collector's mindset, and

546
00:34:26.229 --> 00:34:30.069
it's, you know, a little bit addictive. And. And it

547
00:34:30.069 --> 00:34:33.869
can be a. A bit of a. Well,

548
00:34:33.869 --> 00:34:37.429
it can be a difficult state of mind to manage. So I would imagine as

549
00:34:37.429 --> 00:34:41.109
a purveyor, as a maker, as. As someone in your

550
00:34:41.109 --> 00:34:44.789
position could deal with people who are in the throes of that state

551
00:34:44.789 --> 00:34:48.069
of mind, it. It could, you know, could be a sensitive

552
00:34:48.860 --> 00:34:52.460
area to. To walk around. Yeah. You know, for anybody listening,

553
00:34:52.860 --> 00:34:56.700
doesn't even matter what business you're in. Here's one of

554
00:34:56.700 --> 00:34:59.340
my sort of rules about this. If you get an email

555
00:35:00.300 --> 00:35:04.140
or text message or if it's a written communication. That's the point. If it's

556
00:35:04.140 --> 00:35:07.780
a written communication and whatever the request

557
00:35:07.780 --> 00:35:11.340
is in, your answer back is not an absolute matter

558
00:35:11.340 --> 00:35:15.050
of fact. Like, no gray area, no

559
00:35:15.450 --> 00:35:18.930
trying to read between the lines. Like, if it is just an absolute matter of

560
00:35:18.930 --> 00:35:22.370
fact, go ahead and continue that dialogue in

561
00:35:22.370 --> 00:35:25.690
writing. Like, hey, Ben, you

562
00:35:26.090 --> 00:35:29.770
might get another pocket clip for my primo jack. I bent it

563
00:35:30.250 --> 00:35:34.050
climbing out of the car. Okay. Which version do you

564
00:35:34.050 --> 00:35:37.370
have? I've got this. I've got the black. My part. Cool.

565
00:35:37.770 --> 00:35:41.340
Send me your address. It's on its way. Like, that can be handled in

566
00:35:41.340 --> 00:35:45.100
writing. It's just very cut and dry. Or you might

567
00:35:45.100 --> 00:35:48.900
get a message that says, hey, man, you know, my pocket clip

568
00:35:48.900 --> 00:35:52.660
is a little loose. Um, I'm not sure if it's supposed to be like this.

569
00:35:53.620 --> 00:35:57.460
You know, I just got this thing, you know, what should I do?

570
00:35:58.020 --> 00:36:01.460
Like, that's not an easy conversation back and forth

571
00:36:01.460 --> 00:36:05.060
necessarily. I just write back, hey, man, here's my cell phone number. Call me.

572
00:36:05.220 --> 00:36:08.920
Like, I've given out my cell phone number. I don't know how many times. Like,

573
00:36:08.920 --> 00:36:12.640
the. At least half the time there's a customer service inquiry. I don't even

574
00:36:12.640 --> 00:36:15.480
want to go back and forth in writing. I just want to talk. I want

575
00:36:15.480 --> 00:36:19.200
to hear you explain to me what's going on. I want to hear the

576
00:36:19.200 --> 00:36:23.000
tone in your voice. I want to pick up a few

577
00:36:23.000 --> 00:36:26.760
of the clues, perhaps, that were left out of the written message. I

578
00:36:26.760 --> 00:36:30.240
want to listen. You know, that's the key word. I want to listen.

579
00:36:30.400 --> 00:36:33.440
By listening your actual voice,

580
00:36:34.510 --> 00:36:38.310
I now have a way better understanding than me trying to

581
00:36:38.310 --> 00:36:41.550
read between the lines, potentially on a written message. Yeah,

582
00:36:42.030 --> 00:36:45.790
sometimes you think this person's fuming, Matt. They're not. Or sometimes

583
00:36:45.790 --> 00:36:48.110
you think they're calm and they're actually upset.

584
00:36:49.310 --> 00:36:52.590
So that's another thing. Like, customers,

585
00:36:53.070 --> 00:36:56.910
they're reaching out to you, and they don't want to be like, they

586
00:36:56.910 --> 00:36:59.550
want to be doing something else. They're reaching out to you because they feel. Feel

587
00:36:59.550 --> 00:37:02.870
a need to get something resolved. So do them the

588
00:37:02.870 --> 00:37:06.430
courtesy of getting on the phone and

589
00:37:06.430 --> 00:37:10.270
listening to what they have to say. You know, it'll help you resolve

590
00:37:10.270 --> 00:37:13.470
things faster and to a higher level of their

591
00:37:13.470 --> 00:37:17.310
satisfaction, 100%. And they will feel like, oh, my gosh, this guy

592
00:37:17.710 --> 00:37:21.430
called me. That's amazing. Or anyone called me, let alone hear it all the

593
00:37:21.430 --> 00:37:25.200
time. I cannot believe I'm talking to the owner of the company. Like, holy

594
00:37:25.200 --> 00:37:29.040
crap, you contacted me back within 10 minutes and gave me your phone number. Like,

595
00:37:29.040 --> 00:37:32.280
this never happens. I'm like, it's a shame that it never happens. This is how

596
00:37:32.280 --> 00:37:35.560
it used to be, you know? But all these modern conveniences

597
00:37:35.960 --> 00:37:39.720
suck the humanity out of some of this stuff. Yeah, you know,

598
00:37:40.520 --> 00:37:44.320
please don't get me started. And you could on that. I want

599
00:37:44.320 --> 00:37:47.880
to talk about my three most carried knives

600
00:37:47.880 --> 00:37:51.370
recently. The Tango. I carried this. I'VE got stuff. Nail

601
00:37:51.370 --> 00:37:54.690
trails as the day is long. All over this thing.

602
00:37:57.410 --> 00:38:00.890
Got the scuffle, and I've got to want to cut myself the

603
00:38:00.890 --> 00:38:04.690
collusion. Let's talk about JW Collab. What is

604
00:38:04.690 --> 00:38:07.810
JW Collab and how did this come about? Yes.

605
00:38:08.290 --> 00:38:11.970
So this was sort of the

606
00:38:11.970 --> 00:38:15.170
confluence of a few things I wanted to accomplish.

607
00:38:16.050 --> 00:38:19.260
So the first thing was

608
00:38:21.740 --> 00:38:25.260
when you create a design language,

609
00:38:25.340 --> 00:38:28.580
which I know that's not your favorite term, Right. Design language is that there was

610
00:38:28.580 --> 00:38:31.740
something colorway. Colorway was the one you don't like.

611
00:38:32.460 --> 00:38:36.260
So. But I feel like design language is right up there with colorway. Potentially.

612
00:38:36.260 --> 00:38:39.780
It's. It's up there. You create a design language, or I should

613
00:38:39.780 --> 00:38:42.780
say a recognizable pattern of

614
00:38:43.420 --> 00:38:47.260
knives in a catalog. You created a box.

615
00:38:47.340 --> 00:38:50.740
Now, that's good. And bad is good because someone could be like, that's a jack

616
00:38:50.740 --> 00:38:53.660
wolf. I can't. I don't even see the label. I know it's a jack wolf.

617
00:38:53.660 --> 00:38:57.300
Like, that's good. Arguably, you. You. You need

618
00:38:57.300 --> 00:39:01.020
that. Yeah. However it becomes.

619
00:39:01.340 --> 00:39:04.540
Defines you, and it becomes hard to have a reason

620
00:39:05.020 --> 00:39:08.620
to step outside of that box. Like to. To have the

621
00:39:08.620 --> 00:39:12.310
story to tell as to why you did it just looks

622
00:39:12.310 --> 00:39:15.950
random. So I wanted to find a way to

623
00:39:15.950 --> 00:39:19.430
produce something that is different from my

624
00:39:19.430 --> 00:39:23.190
regular stuff, partly just to keep things interesting

625
00:39:23.190 --> 00:39:26.910
and also to try to reach customers who aren't turned

626
00:39:26.910 --> 00:39:30.710
on by traditional knife styles. The other

627
00:39:30.710 --> 00:39:34.390
thing is, one of the cool things about this business is

628
00:39:34.390 --> 00:39:38.200
all the awesome people that I've become friends with and had a

629
00:39:38.200 --> 00:39:41.120
chance to sort of collaborate with, but not on

630
00:39:42.240 --> 00:39:45.880
products available to the market. So, for

631
00:39:45.880 --> 00:39:49.520
example, Nick Rogers, the Scuffle, you know, he's helped me with

632
00:39:49.520 --> 00:39:53.320
CAD work. Chris Ortiz, we're friends. I visited him in

633
00:39:53.320 --> 00:39:56.480
California a bunch of times. He's helped me at my table

634
00:39:57.120 --> 00:40:00.920
in this. At the CCKS California Custom Knife show, he helped

635
00:40:00.920 --> 00:40:04.600
me do CAD work. We kind of created the first gunslinger together. He

636
00:40:04.600 --> 00:40:08.420
really helped me understand how to lay that knife out. Jacob

637
00:40:08.980 --> 00:40:10.420
Ginsburg, who did the

638
00:40:12.100 --> 00:40:15.900
collusion, you know, I know him all

639
00:40:15.900 --> 00:40:19.540
these years, as I've known Chris. He's now out in Phoenix in the shop

640
00:40:19.540 --> 00:40:23.260
space with Corey, my friend of 45 years. Like, these are

641
00:40:23.260 --> 00:40:27.020
guys I'm friends with. And so it's like, I

642
00:40:27.020 --> 00:40:30.580
want to do projects with these guys. And so that was one. And also

643
00:40:30.580 --> 00:40:34.180
it takes the pressure off me to keep producing designs. Like, that's another

644
00:40:34.260 --> 00:40:37.140
you element to. This is like, I'd like to put some more designs in my

645
00:40:37.140 --> 00:40:40.460
pipeline that I'm that I

646
00:40:40.460 --> 00:40:44.220
delegated because it gets really hard, as we

647
00:40:44.220 --> 00:40:47.700
talked about on our last Thursday night knives, to switch between

648
00:40:47.940 --> 00:40:51.580
sort of running the business side of things and then designing a knife side of

649
00:40:51.580 --> 00:40:54.420
things. They are. They are contradictory.

650
00:40:55.780 --> 00:40:59.620
So I was like, man, I've got three

651
00:40:59.620 --> 00:41:03.160
of these. Like, I'm going to commit to three of these projects, and

652
00:41:03.320 --> 00:41:06.840
I'm going to. It's not just going to be these random knives. Like, I'm going

653
00:41:06.840 --> 00:41:10.640
to brand them as part of a series of knives. And

654
00:41:10.640 --> 00:41:14.480
they're collaborative. And so collab starts with

655
00:41:14.480 --> 00:41:18.280
a C, but could also start with a K. JWK will collab.

656
00:41:18.280 --> 00:41:22.000
Like, that kind of stuff comes to be pretty easy. That. That marketing kind of

657
00:41:22.000 --> 00:41:24.520
sht. These projects were started.

658
00:41:25.890 --> 00:41:29.730
I was looking. I think we started these projects in July 2023.

659
00:41:31.730 --> 00:41:34.970
I was looking at the first CAD file me and Nick did together. It was

660
00:41:34.970 --> 00:41:38.370
from July 2023. So.

661
00:41:38.690 --> 00:41:42.210
And so the. And I. I think the first one I did was with Chris

662
00:41:42.210 --> 00:41:45.410
the Tango. So these projects did not happen

663
00:41:45.410 --> 00:41:49.170
overnight. Every one of these projects, well, I'm not

664
00:41:49.170 --> 00:41:52.610
so much the fixed blade, but for sure the two folders

665
00:41:53.070 --> 00:41:56.110
was new ground. Like, things we haven't done before.

666
00:41:56.910 --> 00:42:00.750
First thumb stud, first compound grind. There's all kinds of firsts in

667
00:42:00.750 --> 00:42:04.310
the scuffle. First internal stop in, first back

668
00:42:04.310 --> 00:42:08.070
slipper, thicker blade stock, thicker handles. Like,

669
00:42:08.070 --> 00:42:11.550
there's a bunch of unique stuff hidden hardware, internal

670
00:42:11.550 --> 00:42:15.070
threaded inserts in the scales. Like, so to me, it was like

671
00:42:15.230 --> 00:42:18.910
another thing was, this is an opportunity for us to break ground,

672
00:42:19.580 --> 00:42:22.700
break new ground. Like, we can test features,

673
00:42:23.260 --> 00:42:26.980
we can sort of prove these things out, and then I

674
00:42:26.980 --> 00:42:30.700
can take from these and implement

675
00:42:30.700 --> 00:42:34.460
them wider across all my products if I so choose. So

676
00:42:34.460 --> 00:42:38.140
it's kind of like a breeding ground for innovation. It's

677
00:42:38.220 --> 00:42:41.980
an opportunity to open up my catalog

678
00:42:42.140 --> 00:42:45.900
to more modern or different designs, attract new customers to the brand.

679
00:42:46.240 --> 00:42:49.920
It's just a cool story to tell, you know, like,

680
00:42:50.000 --> 00:42:53.840
guys like to see collaborative collaborations within our niche,

681
00:42:53.840 --> 00:42:57.240
I think. And it helped me put designs in my

682
00:42:57.240 --> 00:43:00.240
pipeline when I was otherwise really busy.

683
00:43:01.360 --> 00:43:04.920
So, yeah, it's a lot. There's a lot wrapped up in that whole thing. It's

684
00:43:04.920 --> 00:43:08.400
like your skunk works kind of where.

685
00:43:08.560 --> 00:43:12.080
Where you get to innovate and do stuff that.

686
00:43:12.370 --> 00:43:16.130
That's out of your. Your wheelhouse. Yeah. And I got. And it gets

687
00:43:16.130 --> 00:43:19.810
me working with my buddies, and it's like two heads are better than one. So

688
00:43:19.810 --> 00:43:23.450
it's like, it's just cool. Like, it's been a real hoot for.

689
00:43:23.450 --> 00:43:27.170
Me and your buddies happen to Be at least so far, happen

690
00:43:27.170 --> 00:43:30.690
to be so incredibly talented. I, I've loved Nick

691
00:43:30.690 --> 00:43:33.650
Rogers stuff since his very first

692
00:43:34.850 --> 00:43:38.370
prototype of which I'm lucky to own one of those.

693
00:43:40.240 --> 00:43:43.840
Jacob Ginsburg. I've been following him on Instagram for ages and

694
00:43:44.240 --> 00:43:48.040
have been coveting his knife. I had a chickpea here on loan years

695
00:43:48.040 --> 00:43:51.760
ago and I've always loved his work. So clean and beautiful,

696
00:43:53.200 --> 00:43:56.880
which is interesting. Well, for, for

697
00:43:56.880 --> 00:44:00.280
a number of reasons, but his work is so clean, so beautiful. And then

698
00:44:00.280 --> 00:44:03.920
Cerberus knives I had a glancing knowledge of, but

699
00:44:03.920 --> 00:44:07.580
the Tango man, that just blew me away when this came

700
00:44:07.580 --> 00:44:10.380
out. A 3 inch

701
00:44:11.020 --> 00:44:14.660
modern folder that, that absolutely dominated

702
00:44:14.660 --> 00:44:18.460
my, my front right pocket, which is rare for a knife of that size.

703
00:44:19.180 --> 00:44:23.020
Yeah, those guys, you know what, they're all younger dudes in

704
00:44:23.020 --> 00:44:26.380
their 20s. Like, that's the other thing is like I'm turning

705
00:44:26.380 --> 00:44:30.100
45 in less than a month. Like, I'm not in my 20s

706
00:44:30.100 --> 00:44:33.890
anymore. The older we get, the wiser we get, the less cool we

707
00:44:33.890 --> 00:44:37.650
get. Like, that's how the world works, you know? So it's like, okay,

708
00:44:37.650 --> 00:44:40.850
I can be with these younger dudes, hopefully do a little

709
00:44:40.850 --> 00:44:44.370
mentoring, like lead by example, and then they can

710
00:44:44.370 --> 00:44:48.009
bring what's fresh, interesting and cool to the table, you

711
00:44:48.009 --> 00:44:51.850
know, because that's what the young guys, that's what they got going

712
00:44:51.850 --> 00:44:55.690
on. So it's been a great success. I've been

713
00:44:55.690 --> 00:44:59.460
super happy with it. You know, there's reasons you could argue

714
00:44:59.460 --> 00:45:03.220
against it. Like, it's very time consuming, it costs me more

715
00:45:03.220 --> 00:45:06.940
because I pay royalties. Like I don't need them. But

716
00:45:06.940 --> 00:45:10.700
it's like those are all the wrong reasons to destroy a

717
00:45:10.700 --> 00:45:14.420
project like that. It's like, we're not doing this for all

718
00:45:14.420 --> 00:45:17.820
those sensible reasons. We're doing this because it's fun, it's

719
00:45:17.820 --> 00:45:21.460
exciting, it's interesting, and I want to. It has to make

720
00:45:21.540 --> 00:45:24.910
sense, of course, you know, but it's like

721
00:45:26.030 --> 00:45:29.390
it's hard. And if it's hard, it's probably good, you know?

722
00:45:29.950 --> 00:45:33.670
Yeah, that's, that's true. And, and also, I mean, what a, what

723
00:45:33.670 --> 00:45:37.350
a way to not typecast yourself or typecast your

724
00:45:37.350 --> 00:45:41.110
company. You. At this point, the one thing that

725
00:45:41.110 --> 00:45:44.350
you can know about Jack Wolf Knives, in my opinion,

726
00:45:44.750 --> 00:45:48.430
is the quality. It's always going to be a quality

727
00:45:49.100 --> 00:45:52.700
build. It's going to be like super high quality build and it's always going to

728
00:45:52.700 --> 00:45:55.500
be beautiful. But I don't know what to expect from you guys. I don't know

729
00:45:55.500 --> 00:45:59.180
if you're going to come out with a Big bowie knife or, or a tiny

730
00:45:59.180 --> 00:46:02.900
little, you know, keychain. Anything could happen at

731
00:46:02.900 --> 00:46:05.100
this point, you know, starting with the slip joints,

732
00:46:06.940 --> 00:46:10.700
maneuvering all around the slip joint space, and then, and then going

733
00:46:10.700 --> 00:46:14.300
out into fixed blades and, and modern folders.

734
00:46:15.410 --> 00:46:19.130
That's the cool thing. You're not typecast, but

735
00:46:19.130 --> 00:46:22.490
you can still identify by the way, this thing is so

736
00:46:22.490 --> 00:46:26.290
amazing, but you can still identify a jack wolf knife,

737
00:46:26.290 --> 00:46:30.010
you know? Yeah. And I, my what

738
00:46:30.010 --> 00:46:33.810
I hope one, anything is like that. The guys that are into it are having

739
00:46:33.890 --> 00:46:37.570
fun, right? Like we're having fun. We hope

740
00:46:37.570 --> 00:46:41.210
this translates to you guys who are coming along on the journey with us,

741
00:46:41.210 --> 00:46:44.200
that you're having fun, you know, and

742
00:46:45.000 --> 00:46:48.560
for people not knowing what's coming next, I couldn't ask for anything more.

743
00:46:48.560 --> 00:46:51.480
We're trying to keep it interesting, exciting,

744
00:46:51.800 --> 00:46:55.320
engaging, and not, you know,

745
00:46:55.320 --> 00:46:58.760
delivering what's expected, which is a quality knife

746
00:46:59.400 --> 00:47:03.120
and, you know, good service and a good

747
00:47:03.120 --> 00:47:06.600
time. So how far out ahead? I mean, you've got all these

748
00:47:06.680 --> 00:47:10.350
lines in the water or irons in the fire. I think that's more apropos.

749
00:47:10.350 --> 00:47:13.790
You have all these irons in the fire. How do you,

750
00:47:14.190 --> 00:47:17.870
how far out. Do you know what's coming next? I'm already

751
00:47:17.870 --> 00:47:20.430
committed halfway into next year

752
00:47:21.470 --> 00:47:24.349
and I'm already working now on

753
00:47:25.390 --> 00:47:29.230
what's going to happen in 2027. Like, right now

754
00:47:29.230 --> 00:47:33.070
I'm focused on what rears its head in 2027.

755
00:47:33.150 --> 00:47:36.690
That's kind of where I'm at, like starting new projects, working on

756
00:47:37.330 --> 00:47:40.130
that part of the pipeline. I really need to be about two years

757
00:47:40.850 --> 00:47:44.650
out at all times, which is crazy. Which

758
00:47:44.650 --> 00:47:48.410
is crazy because it's hard, it's. It makes it hard to

759
00:47:48.410 --> 00:47:51.890
appreciate what's happening now when so much of your

760
00:47:52.450 --> 00:47:56.210
thoughts and efforts behind the scenes are focused on

761
00:47:56.770 --> 00:48:00.490
stuff people will see in a year and a half to two years. Yeah.

762
00:48:00.570 --> 00:48:03.450
And it raises the, the inevitable question,

763
00:48:04.570 --> 00:48:07.610
you know, especially with a, a

764
00:48:08.730 --> 00:48:12.490
trendy kind of world product world as

765
00:48:12.490 --> 00:48:16.289
knives are, what's going to be hot? You know, I, I'm sure

766
00:48:16.289 --> 00:48:19.770
that comes into your thinking. I'm sure that's also where JW Collab

767
00:48:20.170 --> 00:48:23.690
can help. Yeah, yeah. We,

768
00:48:23.850 --> 00:48:27.580
you. You're trying to balance being flexible

769
00:48:27.580 --> 00:48:31.340
and nimble with good forward thinking and planning.

770
00:48:31.980 --> 00:48:35.540
And there's production time cycles that you have to consider. So

771
00:48:35.540 --> 00:48:39.260
that's really, it's challenging for sure. And

772
00:48:39.580 --> 00:48:43.380
every once in a while you'll have to pivot. Like, you know,

773
00:48:43.380 --> 00:48:47.220
you might think today, like, oh, we're gonna be able to. I

774
00:48:47.220 --> 00:48:49.980
can make. I could do. I don't know, I, you know, I'm just trying to

775
00:48:49.980 --> 00:48:52.700
think here. Like, you could say the future is this,

776
00:48:54.040 --> 00:48:57.880
insert whatever this is, and you could start planning to do a bunch

777
00:48:57.880 --> 00:49:01.520
of that. And then six months from now, that first one

778
00:49:01.520 --> 00:49:04.600
comes out, and then the second and the third. It's like, the future is not

779
00:49:04.600 --> 00:49:08.280
that. The future is definitely not that, because the present

780
00:49:08.360 --> 00:49:12.200
isn't that. So we gotta shift gears, you

781
00:49:12.200 --> 00:49:15.440
know. And so I try to have a bit of a mix going on here.

782
00:49:15.440 --> 00:49:19.200
Like, we're working on projects in the good, better, best

783
00:49:19.200 --> 00:49:22.710
price ranges. Like, I, I've got projects going in all three of those

784
00:49:22.870 --> 00:49:26.310
and I can sort of try to gauge the market and

785
00:49:26.390 --> 00:49:30.110
temper my offerings and meet what I expect that to

786
00:49:30.110 --> 00:49:33.510
be. And I think, rationally speaking, like, you can make some

787
00:49:33.830 --> 00:49:37.270
assumptions that are probably pretty reasonable. Like,

788
00:49:37.670 --> 00:49:41.470
let's say you have a mix of. Let's just break it up into two chunks.

789
00:49:41.470 --> 00:49:45.190
You've got affordable items and premium

790
00:49:45.190 --> 00:49:48.902
items. Well, okay, what is the split? Well, it's probably like 70,

791
00:49:48.978 --> 00:49:52.800
30, 80, 20, you know, something like that. It's not 50, 50,

792
00:49:53.200 --> 00:49:56.840
you know, like, how many Lexuses does Toyota

793
00:49:56.840 --> 00:50:00.480
sell for every Toyota, it's not one to one, you know,

794
00:50:00.880 --> 00:50:04.640
so somewhere there's like, you could spitball that number and you're probably

795
00:50:04.720 --> 00:50:08.400
not going to be too far off just based on your observation of the world,

796
00:50:08.720 --> 00:50:12.480
you know. And so if you sort of aim in that general

797
00:50:12.480 --> 00:50:16.080
direction, I think you'll be okay. And you sort of fine tune

798
00:50:16.160 --> 00:50:19.250
as you go. Yeah, yeah, that's,

799
00:50:19.650 --> 00:50:22.530
it's. I mean, that's exactly how I see it

800
00:50:23.890 --> 00:50:27.690
on the road. Anyway. So USA made. You

801
00:50:27.690 --> 00:50:30.850
made something. It was like a scalpel.

802
00:50:31.330 --> 00:50:34.530
It's not a knife that I've experienced. I don't think I saw it when I

803
00:50:34.530 --> 00:50:37.890
was at Blade Show Atlanta, but I know it was a very exclusive, I think

804
00:50:37.890 --> 00:50:41.650
maybe a dealer exclusive. What. What am I talking about?

805
00:50:41.730 --> 00:50:45.350
Yeah, so we've been, you know, one of the criticisms is,

806
00:50:45.350 --> 00:50:49.110
hey, you guys need more USA stuff. So I've been working on that. That is,

807
00:50:49.350 --> 00:50:52.790
if you are not yourself a manufacturer, very difficult to

808
00:50:52.870 --> 00:50:56.510
procure products that are made in the USA that you can get in

809
00:50:56.510 --> 00:51:00.190
sufficient quantities in reasonable times. So we've

810
00:51:00.190 --> 00:51:03.990
had two major, I would say one minor. I

811
00:51:03.990 --> 00:51:07.350
don't even know. I call either the major. We'll just call them special projects.

812
00:51:07.910 --> 00:51:11.600
So the one you're referring to is called the Prickly Pear. Yes, yes,

813
00:51:11.600 --> 00:51:15.080
yes. And that was a scalpel with a tanto.

814
00:51:15.960 --> 00:51:19.640
You know, the blade is shorter than the handle, so

815
00:51:19.640 --> 00:51:23.400
it's the scalpel style, and that was

816
00:51:23.640 --> 00:51:27.280
actually designed by Taylor Cortez. So Taylor is

817
00:51:27.280 --> 00:51:30.920
the leather maker here in Phoenix. Another guy in his 20s.

818
00:51:31.720 --> 00:51:35.520
We spent a lot of time together. He's made a lot of leather slips

819
00:51:35.520 --> 00:51:38.850
for me, and we've

820
00:51:38.850 --> 00:51:42.490
collaborated in that regard. And he came to me and said, I've got this really

821
00:51:42.490 --> 00:51:46.090
cool scalpel I want to make. There you go. And,

822
00:51:46.090 --> 00:51:49.690
you know, like, can we do this project together? And I'm like, okay, I'm

823
00:51:49.690 --> 00:51:53.410
interested. So we

824
00:51:53.410 --> 00:51:57.050
ended up. Can't even remember how we got the lead at this point, because it's

825
00:51:57.050 --> 00:52:00.690
been a while, but we found a small manufacturer out of the San

826
00:52:00.690 --> 00:52:03.700
Diego area called Misfits Machining.

827
00:52:04.180 --> 00:52:07.860
And it's a gentleman named Brandon Garby. And he's really

828
00:52:07.860 --> 00:52:11.620
cool guy. He's, you know, in the military. He's a

829
00:52:11.620 --> 00:52:14.900
Marine. And he, I think he's still career

830
00:52:15.060 --> 00:52:18.420
military, but he has this as a additional business.

831
00:52:19.620 --> 00:52:21.940
And so I flew out there, met with him,

832
00:52:23.620 --> 00:52:26.500
and sort of negotiated the project.

833
00:52:27.380 --> 00:52:30.850
And so the collaboration between me and Taylor was. All right,

834
00:52:30.850 --> 00:52:34.410
Taylor, like, you'll produce the leather slips and

835
00:52:34.410 --> 00:52:37.930
contribute that towards the project. You know, I'll

836
00:52:38.410 --> 00:52:41.530
fund the knives, and we'll both

837
00:52:41.930 --> 00:52:45.730
promote. I'll, we'll distribute off my website. So those never went to

838
00:52:45.730 --> 00:52:49.210
a dealer. They were all sold direct by me. Oh, okay, okay. And

839
00:52:49.290 --> 00:52:52.410
we'll, we'll share the proceeds, you know, accordingly.

840
00:52:53.850 --> 00:52:57.520
So, yeah, that's how we structured that project, and it was fun. Now, the,

841
00:52:57.520 --> 00:53:01.000
the challenge with Made in the USA stuff is

842
00:53:01.560 --> 00:53:04.680
it's more expensive, obviously, and

843
00:53:05.880 --> 00:53:09.640
to then be able to pay a dealer to distribute them,

844
00:53:09.640 --> 00:53:13.360
like, to have an additional margin, like, call it a hand in the

845
00:53:13.360 --> 00:53:17.080
pot, really pushes the purchase price up high,

846
00:53:17.320 --> 00:53:21.160
like the customer's purchase price. And so, like, we're,

847
00:53:21.160 --> 00:53:25.010
those are $200, and I'm not making, like, I'm

848
00:53:25.010 --> 00:53:28.570
selling them direct. So basically, I sell those to the customer for what would

849
00:53:28.570 --> 00:53:32.410
equate to a wholesale price to a dealer, because I don't

850
00:53:32.410 --> 00:53:36.250
want them to be priced to where they're less likely

851
00:53:36.250 --> 00:53:39.490
to sell, you know? Yeah. So

852
00:53:39.810 --> 00:53:43.530
that'll be the case with probably all of my USA made projects is

853
00:53:43.530 --> 00:53:47.370
those will be sold direct by Jack Wolf knives. And with.

854
00:53:47.370 --> 00:53:51.010
Because I don't want, I didn't want that to be a $300 knife. Yeah.

855
00:53:51.090 --> 00:53:54.230
Yeah. So it's, it's not, not necessarily a good.

856
00:53:56.950 --> 00:54:00.710
It makes it harder to distribute. Right. Yeah, I, I,

857
00:54:00.710 --> 00:54:04.350
I would make the same. If I sold that to a dealer, then the

858
00:54:04.350 --> 00:54:07.910
dealer's going to mark it up and sell it. But they're harder. It's

859
00:54:07.910 --> 00:54:11.270
harder to sell at that price point. If I sell them direct,

860
00:54:11.910 --> 00:54:15.750
I can at least get them sold for a price point I think is better,

861
00:54:15.830 --> 00:54:19.250
more, more attractive to the customer. It's just I don't have the reach

862
00:54:19.810 --> 00:54:23.650
of my dealer network, you know, so that's the risk

863
00:54:23.650 --> 00:54:27.170
is like, hey, like we can offer what I think is an attractive price,

864
00:54:27.890 --> 00:54:31.730
but people aren't really accustomed to buying from my website. Like you don't buy Jack

865
00:54:31.730 --> 00:54:35.090
Wolf knives from Jack Wolf knives. You buy leather slits, you buy T shirts, coffee

866
00:54:35.090 --> 00:54:38.810
mugs, you buy the knickknacks. Yeah. But knives you get from DLT

867
00:54:38.810 --> 00:54:42.450
or knifecenter Blade HQ or wherever. Right pocket knives.

868
00:54:42.930 --> 00:54:46.210
So not a good long term strategy or not a good

869
00:54:46.450 --> 00:54:50.190
company wide strategy, but kind of a novelty and something

870
00:54:50.990 --> 00:54:54.670
that you can offer from time to time that, that will

871
00:54:54.670 --> 00:54:58.390
get people excited. People for whom USA made is,

872
00:54:58.390 --> 00:55:01.910
is 100% important. Yeah. Icing on the cake.

873
00:55:01.910 --> 00:55:05.350
Right. Like the dealer distributed products are like the bread and

874
00:55:05.350 --> 00:55:09.030
butter. Right. And then the special projects the USA

875
00:55:09.030 --> 00:55:12.430
made direct to consumers. Gravy on the plate, so to speak.

876
00:55:13.390 --> 00:55:16.970
And it's time consuming. But it's like we do it because we

877
00:55:16.970 --> 00:55:20.810
want to have these offerings out there. You can make the case it's

878
00:55:20.810 --> 00:55:24.010
not worth it. It's way easier. You just continue to source

879
00:55:24.490 --> 00:55:27.970
overseas, distribute them through your dealer network, focus on

880
00:55:27.970 --> 00:55:31.770
growing that side of it because it's less energy

881
00:55:32.330 --> 00:55:35.970
than going direct to consumer. But like I don't really. It's not what guides me

882
00:55:35.970 --> 00:55:39.530
all the time. What guides me is like wanting to put the offerings out there

883
00:55:39.530 --> 00:55:43.270
that I would want to buy myself or listening to what the consumers

884
00:55:43.270 --> 00:55:46.950
are telling me they want and sometimes stepping outside of

885
00:55:46.950 --> 00:55:49.990
what seems to be the easy way to do things and doing it and seeing

886
00:55:49.990 --> 00:55:53.710
how it goes. You know, it also just lends itself

887
00:55:53.710 --> 00:55:57.549
to. I mean we talked about five different lines

888
00:55:57.549 --> 00:56:00.990
of knives tonight and that's a six. That's just, you know,

889
00:56:01.150 --> 00:56:04.990
diversifying your offerings. And I think that that's, that's

890
00:56:05.310 --> 00:56:08.970
really great, especially when it's when, when you've already established

891
00:56:08.970 --> 00:56:12.530
yourself and, and the, the prickly

892
00:56:12.530 --> 00:56:16.250
pear totally looks like a Jack Wolf knife. And I'm not sure if it's

893
00:56:16.330 --> 00:56:20.010
because of the surface treatment of the handles or what it is, but

894
00:56:20.490 --> 00:56:24.330
those are identifiable as Jack Wolf knives. I'm glad,

895
00:56:24.330 --> 00:56:28.170
I'm glad you see that. You know, we did put the starburst pattern

896
00:56:28.890 --> 00:56:32.650
milled into the G10 scales and it does Have

897
00:56:32.650 --> 00:56:36.200
a Taylor Cortez sheath, which you'll see Brandon, with

898
00:56:36.200 --> 00:56:40.040
my logo. Now, the other thing we did that was

899
00:56:40.120 --> 00:56:43.680
really, really cool was the projects we've done with

900
00:56:43.680 --> 00:56:47.400
LT Wright. Oh, yeah, yeah. So we did.

901
00:56:48.680 --> 00:56:51.720
So I could. This could be our story in and of itself. So I want

902
00:56:51.720 --> 00:56:55.480
to really boil this down. There's a mutual

903
00:56:55.480 --> 00:56:59.280
admiration between the crew at LT Wright and the crew at

904
00:56:59.280 --> 00:57:03.120
Jack Wolf. Nice. Like, we love what they do, their

905
00:57:03.120 --> 00:57:06.840
guys love what we do, and we sort

906
00:57:06.840 --> 00:57:10.560
of all got to know each other at Blade show

907
00:57:11.440 --> 00:57:14.680
two years ago or where. I, like, I can't. I don't know the timeline, but

908
00:57:14.680 --> 00:57:18.000
this has been cooking for a minute. And

909
00:57:19.600 --> 00:57:23.120
one of the guys who works for LT and Donnie, my guy,

910
00:57:23.440 --> 00:57:26.970
like, they were steaming and, like, we need a

911
00:57:26.970 --> 00:57:30.210
collaboration. Like, we. This has to happen.

912
00:57:30.770 --> 00:57:34.530
Okay? So they get LT to come over to the table

913
00:57:35.330 --> 00:57:39.050
and introduce. We get introductions. And he's looking at all my stuff.

914
00:57:39.050 --> 00:57:42.289
And like, that dude likes the traditional styles, you know?

915
00:57:42.930 --> 00:57:46.730
And so, you know, I like this one. I like that. This is cool. My

916
00:57:46.730 --> 00:57:49.570
guys are always pulling out your knives in the shop, this and that, you know,

917
00:57:50.210 --> 00:57:53.150
so we sort of get acquainted.

918
00:57:53.950 --> 00:57:57.590
So more talks happen. The next show

919
00:57:57.590 --> 00:58:01.270
happens. We talk about, like, hey, how cool would it be to

920
00:58:01.270 --> 00:58:04.750
take one of the Jack Wolf styles and have it made

921
00:58:05.070 --> 00:58:08.510
by you guys? Right? Like, you've never done

922
00:58:08.510 --> 00:58:11.950
anything quite like that before. Lt Wright makes primarily

923
00:58:11.950 --> 00:58:15.470
Bushcraft knife. That's what outdoor knives. Bushcraft knives.

924
00:58:16.990 --> 00:58:20.670
And I. So he's at the show and I'm like, which one of

925
00:58:20.670 --> 00:58:24.470
these do you want to dip? And he picked up the vampire. He's like,

926
00:58:24.470 --> 00:58:28.070
I really like this one. Right? Yeah. Yep.

927
00:58:28.070 --> 00:58:31.790
And so I'm like, all right. So I ended

928
00:58:31.790 --> 00:58:35.590
up flying out there and we made a prototype,

929
00:58:35.750 --> 00:58:39.270
and I've visited there three times. Like, it's all Secret

930
00:58:39.590 --> 00:58:42.150
Squirrel stuff I got going on. I love that.

931
00:58:43.270 --> 00:58:46.920
But ultimately, we produced some

932
00:58:46.920 --> 00:58:50.680
small batches of handmade vampire hunters is what

933
00:58:50.680 --> 00:58:53.600
we called them ironwood, dyed bone.

934
00:58:54.480 --> 00:58:58.320
And people loved it. They loved that

935
00:58:58.320 --> 00:59:01.840
it was an lt, right? Like one they've never seen. People were like, they loved

936
00:59:01.840 --> 00:59:04.960
it because it was a Jack Wolf made by LT in the usa

937
00:59:04.960 --> 00:59:08.160
Magnacut. Like, it was just super cool.

938
00:59:09.040 --> 00:59:12.480
The downside is they're very labor intensive to be make

939
00:59:13.360 --> 00:59:17.160
because they. I've been in their shop and watch them make knives, so they

940
00:59:17.160 --> 00:59:20.640
make knives quickly with not a lot of hands on

941
00:59:20.640 --> 00:59:24.160
deck. And so a lot of the design elements in their

942
00:59:24.160 --> 00:59:27.999
knives are such that they can be executed in an

943
00:59:27.999 --> 00:59:31.720
efficient manner by different guys. In the shop. But

944
00:59:31.720 --> 00:59:35.440
the vampire hunter like has all these facets on the handle.

945
00:59:35.680 --> 00:59:39.460
And we were doing ironwood and bone, which are individual skin

946
00:59:39.530 --> 00:59:43.090
scales that have to be glued and shaped and stuff.

947
00:59:43.090 --> 00:59:46.850
So it's just the type of project where if I could get more

948
00:59:46.850 --> 00:59:50.290
of them, I know I could sell more of them, you know. Yeah. Yep. But

949
00:59:50.290 --> 00:59:53.930
they're just time consuming. So, you know, I've been trying

950
00:59:53.930 --> 00:59:57.130
to figure out with lt like is there anything we can do

951
00:59:57.850 --> 01:00:01.530
to revise this and make it. Make them a little easier to make.

952
01:00:01.770 --> 01:00:05.050
Right. So we can get more of them. So we'll see.

953
01:00:05.520 --> 01:00:08.960
Like those guys are very busy in their shop. They have

954
01:00:09.120 --> 01:00:12.920
a year's backlog at least from dealer. From just

955
01:00:12.920 --> 01:00:16.640
open POS with their dealers. So there's

956
01:00:16.640 --> 01:00:20.280
only so much they can do and lt like. I'll tell you what, Bob, if

957
01:00:20.280 --> 01:00:23.760
you ever get a chance to go out his way,

958
01:00:23.760 --> 01:00:27.600
Eastern Ohio, it's about a 20 minutes or so west

959
01:00:27.680 --> 01:00:31.440
of the Pittsburgh airport. I drive right by there.

960
01:00:31.440 --> 01:00:35.080
Every time I drive home, just reach out to him and arrange a time

961
01:00:35.080 --> 01:00:38.680
to do a little knife junkie tour. They do, they have a little

962
01:00:38.680 --> 01:00:42.480
podcast station. It's just so impressive. And

963
01:00:42.480 --> 01:00:46.200
what's. It's not just the operation, it's. LT is a leader,

964
01:00:46.920 --> 01:00:50.360
the camaraderie amongst these guys and to see this

965
01:00:50.760 --> 01:00:54.440
like teamwork going on in there and just to get the whole vibe is

966
01:00:54.440 --> 01:00:57.480
like I can't impress upon you how cool it is.

967
01:00:58.520 --> 01:01:02.280
You would really, really like it. All right. So

968
01:01:02.280 --> 01:01:05.990
I had him on the show recently and I really good to him, what a

969
01:01:05.990 --> 01:01:09.830
great guy. And I, I follow him on social media and, and

970
01:01:09.830 --> 01:01:13.550
the videos they put out from their shop are

971
01:01:13.550 --> 01:01:16.470
just. I love watching them. It's like I want to be there

972
01:01:17.270 --> 01:01:20.630
instead of where I am at the time, which is usually

973
01:01:21.350 --> 01:01:25.070
work. Just, just a real quick note. Yeah. I, I

974
01:01:25.070 --> 01:01:28.870
happen to have an LT WR mini Northern Hunter here and I just happen

975
01:01:28.870 --> 01:01:32.440
to have a vampire that. That was not. Not

976
01:01:32.440 --> 01:01:36.240
intended. But it's kind of. If these two had a baby.

977
01:01:36.560 --> 01:01:40.240
Exactly. Yeah. Yeah. So

978
01:01:40.320 --> 01:01:43.920
you know, I, I could talk about how awesome LT and those guys

979
01:01:43.920 --> 01:01:47.600
are forever. And honestly they're quietly the.

980
01:01:47.600 --> 01:01:51.360
Some of the best marketers in our industry. You know, they have

981
01:01:51.840 --> 01:01:53.160
a forum like

982
01:01:53.160 --> 01:01:56.480
www.theirforumname.com.

983
01:01:56.940 --> 01:02:00.540
like they have their own forum that's been around since before

984
01:02:00.620 --> 01:02:04.220
Facebook group called the Pout House and they have

985
01:02:04.780 --> 01:02:08.380
like paying members and it is a highly

986
01:02:08.380 --> 01:02:11.980
active forum. Like their guys love

987
01:02:12.060 --> 01:02:15.260
it and lt's guys are

988
01:02:15.500 --> 01:02:19.300
actively engaging all the time. In there. And they

989
01:02:19.300 --> 01:02:23.000
do so many cool little special projects in the shop. Like, they

990
01:02:23.000 --> 01:02:26.680
do such a good job, you

991
01:02:26.680 --> 01:02:30.320
know, engaging with their folks. It's

992
01:02:30.320 --> 01:02:33.800
really, really cool. There's a lot to learn from those guys. And

993
01:02:33.800 --> 01:02:37.360
they're so humble. Like they will not their own horn.

994
01:02:37.360 --> 01:02:41.040
I'll sit here and tune it all day because it's like, wow, you guys run

995
01:02:41.040 --> 01:02:44.600
an efficient business. You make high quality knives, everybody loves you.

996
01:02:44.680 --> 01:02:48.120
Lt, you're this honest, hardworking, humble, like father

997
01:02:48.120 --> 01:02:51.890
figure. It's not for show. That's who you really are. You know,

998
01:02:51.970 --> 01:02:55.690
you have these young guys who would die for you, and you have these

999
01:02:55.690 --> 01:02:59.410
consumers who you just know so well how to keep

1000
01:02:59.410 --> 01:03:02.570
them happy and interested in what you do. Very

1001
01:03:02.570 --> 01:03:06.410
impressive. So as, as we wrap up

1002
01:03:06.410 --> 01:03:10.090
here, I mean, yes, he is awesome and a

1003
01:03:10.090 --> 01:03:13.810
great shop and, and who knows, may maybe, you know, he might not

1004
01:03:13.810 --> 01:03:17.180
be on the young up and cominging side of things, but

1005
01:03:17.340 --> 01:03:20.980
he's on the other side, the wise side. So who knows, maybe there's a

1006
01:03:20.980 --> 01:03:24.820
JW collab in there. But whether or not there is, you've already

1007
01:03:24.820 --> 01:03:28.620
done a collaboration with him. And I, I, I hope there's more because I

1008
01:03:28.620 --> 01:03:32.060
would love to get a bone version. I think that would be so cool. Yeah,

1009
01:03:32.060 --> 01:03:35.500
I, I, and I say all this about him because it's like,

1010
01:03:35.980 --> 01:03:39.340
that's the spirit of what we're trying to do here. We're trying to have

1011
01:03:39.580 --> 01:03:43.410
fun collaborative projects with other people in the

1012
01:03:43.410 --> 01:03:47.210
community to ultimately bring you guys something that's better than

1013
01:03:47.210 --> 01:03:51.050
I would have just brought by myself. I think LT saw the value in that

1014
01:03:51.050 --> 01:03:54.690
too. It's like, hey, we can offer a product here that

1015
01:03:54.690 --> 01:03:58.530
is going to be different from what our guys expect, and it's going to be

1016
01:03:58.530 --> 01:04:01.850
something to talk about and it's going to be something people really like, and it's

1017
01:04:01.850 --> 01:04:05.250
that two heads are better than one sort of philosophy.

1018
01:04:06.130 --> 01:04:09.330
So, yeah, man, I know that's part of what you wanted to talk about today

1019
01:04:09.330 --> 01:04:12.130
is the collab stuff. It just

1020
01:04:12.770 --> 01:04:16.130
produces something that I could not have produced on my own.

1021
01:04:16.530 --> 01:04:20.290
Amen. I, I love creative collaboration. There's

1022
01:04:20.290 --> 01:04:24.050
nothing like it. All the greatest things we have are due to that.

1023
01:04:24.450 --> 01:04:28.210
Ben, thank you so much for coming on, spending your time with us here

1024
01:04:28.210 --> 01:04:31.970
on the Knife Junkie podcast. It's always a pleasure, sir. And for those of you

1025
01:04:31.970 --> 01:04:35.570
who are. Patrons, gentlemen, junkies, we will be

1026
01:04:35.570 --> 01:04:39.290
continuing, continuing this conversation for a little while,

1027
01:04:39.290 --> 01:04:42.890
so be sure to check that out. All right? Thank you so much, Ben. It's

1028
01:04:42.890 --> 01:04:46.410
been a pleasure, sir. Thank you. Very much knife themed shirts,

1029
01:04:46.490 --> 01:04:49.450
hoodies, mugs, water bottles and more. The knife

1030
01:04:49.450 --> 01:04:52.970
junkie.com shop ever strap a knife again?

1031
01:04:53.290 --> 01:04:57.050
Even though it gets no real use? Face up to what you are.

1032
01:04:57.370 --> 01:05:01.210
You're a knife junkie. There he goes. Ladies and gentlemen, Ben

1033
01:05:01.210 --> 01:05:05.050
Belkin of Jack Wolf Knives. I I admire the man greatly. He's a great

1034
01:05:05.050 --> 01:05:08.600
dude and also someone to keep your eye on in terms

1035
01:05:08.600 --> 01:05:12.400
of you got a business, doesn't matter what it is. Take notes from

1036
01:05:12.400 --> 01:05:15.960
that guy. He knows what he's talking about. Always a pleasure to have Ben

1037
01:05:16.120 --> 01:05:19.440
with us. For Jim working his magic behind the switcher, I'm Bob

1038
01:05:19.440 --> 01:05:23.240
DeMarco saying until next time, don't take dull for an answer.

1039
01:05:23.400 --> 01:05:27.240
Thanks for listening to the Knife Junkie podcast. If you enjoyed the show,

1040
01:05:27.240 --> 01:05:31.000
please rate and review@reviewthepodcast.com for show

1041
01:05:31.000 --> 01:05:34.340
notes for for today's episode, additional resources and to listen to past

1042
01:05:34.340 --> 01:05:38.060
episodes, Visit our website thenifejunkie.com you

1043
01:05:38.060 --> 01:05:41.620
can also watch our latest videos on YouTube@thenifjunkie.com

1044
01:05:41.940 --> 01:05:42.660
YouTube.