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I think it makes a lot of sense

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to talk about technology AI and Hoffman in

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the same conversation

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because it's a part of the same solution

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set. What we have to do is to

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understand how we can actually, like, change these

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systems and bring these things together so that

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we actually create the system that allows

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humanity to shift in the way that we

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need to to live with the tools that

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we've built and also our curious natures.

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Welcome, everybody. My name is Drew Horning, and

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this podcast is called Love's Everyday Radius.

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It's brought to you by the Hoffman Institute

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and its stories and anecdotes

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and people we interview

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about their life post process and how it

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lives in the world radiating love.

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Everybody. Welcome to the Hoffman podcast.

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Nicole Bradford is with us. Thank you for

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being with us, Nicole. I appreciate it. Oh,

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it's my pleasure. I love the work that

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Hoffman does. I love the impact that it

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has on people.

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I

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have seen Hoffman

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always

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always

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create

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positive effects in people's lives, so I'm really

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happy to be here. Wow. I hear the

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always there. Thank you. Can you introduce yourself

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a little bit? Let us know who you

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are. Yes. My name is Nicole Bradford,

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and

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I

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am completely focused on human potential.

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And

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my specific

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approach to it, though, is

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the question of how do we leverage technology

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to support

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human potential and to unlock human potential.

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I think there's many applications,

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but the way that I do that is

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in three ways. One,

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I am a cofounder

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of

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a early stage venture fund that invest in

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what we call human tech,

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and I'll explain in a moment what that

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is. The second thing is I gather.

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So I organize a conference called Human Tech

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Week, which is an evolution of a conference

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that used to be called transformative tech. And

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it also is about human tech, which I'll

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explain what it is. And then the third

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thing I do

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is I work with the

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Society of Human Resource Management,

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advising on and doing thought leadership around

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human and AI enablement

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at organizations.

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And SHRM has 340,000

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members who take care of 362,000,000

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people globally every Monday. And so it is

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also absolutely as these organizations are beginning to

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use AI, it absolutely is a

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environment

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where

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the question of how

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we leverage AI or leverage technology to actually

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unlock

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true human potential,

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you know, something that leaders are focused on

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every single day. So that's the portfolio of

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what I do. But for me, the thread

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is really

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humans fulfilling

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their potential.

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And the way that I think about it

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in transformative tech when I started, it was

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about,

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you know, how do we help humans heal,

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grow and thrive and how can technology support

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that?

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And so human tech is really the evolution

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of transformative tech just to make it less

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abstract for people.

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Basically, there's six focus areas.

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The first one's called vital. That's preventative health

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and wellness

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because you can't separate the mind and the

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body.

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Mesh, that's mental, emotional, and social health.

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The next one is peak. That's individual and

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organizational

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performance.

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After that is sync. That's collective intelligence,

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collaborative,

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collaboration at scale,

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digital well-being. Like, how can we make sure

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that we can be well with all of

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these tools that we have?

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And then soul, which is purpose, meaning, and

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consciousness both from a science neuroscience

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standpoint and from a spiritual standpoint.

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Spiritual defined as a better relationship to self,

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other, and the environment.

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And the

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last one is city, which is the built

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environment,

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both physically and metaphorically.

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How can we leverage technology

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in the spaces around us in order to

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enable and empower

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all of the areas that I described before?

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We'll put those six categories along with other

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things we talk about today

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in the show notes. So if people wanna

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follow-up and dig in a little bit, there'll

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be a place to go deeper.

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You know, it's interesting. You're talking about humans,

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and yet it's through this thing that is

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very unhuman, which is technology.

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So how does that tension go between

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working with humans on behalf of humans,

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but with this

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place in space that is very unhuman like?

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Well, humans have always had tools,

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and this is just our newest

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tool.

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There's this beautiful quote about

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cities that, you know, we build our cities

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and then our cities build us.

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And so

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there is an interplay between

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the tools that we build and then how

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those tools affect us.

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Also, I'm interested in technology

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for humans

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because

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my father was a plumber. We were middle

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class, but just middle class.

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You know? And I grew up in a

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neighborhood where really no one looked like me.

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I was always a child that really paid

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attention to things for

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a lot of reasons.

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I was sort of, like, hyper aware.

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Some might say hyper vigilant,

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but really aware of what was going on

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around me. And so, you know, I always

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a long time ago thought about like,

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why do people do the things that they

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do and where are they really coming from?

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And then I volunteered with my family very

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early as a child.

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And so I always had this sense of,

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you know, we're connected to one another. Humans

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should take care of one another. And, you

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know, my family,

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my aunts and, other people used to always

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say like to whom much is given much

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is expected. So if you have talents of

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any kind,

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there's a part of us that I really

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believe and have the DNA to really, to

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look to how we can leverage our gifts

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to support not just ourselves, but other people.

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So that was kind of like my core

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function

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or my core thinking.

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But what I love about technology

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is that it does make things accessible,

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affordable, and available.

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You know, the world has pockets of really

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good things. And how do we make that

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and take that really broad?

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A story that many people are unaware of

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is that when aluminum was first developed, and

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I'm not saying an aluminum's, you know, the

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most awesome thing ever, but when it was

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first developed, the process was so difficult that

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it was considered more valuable than gold because

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we didn't really know how to do it.

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But now people listening to this show have

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wrapped a sandwich in it and thrown it

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away later.

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You know, it's sort of this point that

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tools can make things available to all

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people.

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So my take on technology

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is not that it's bad

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necessarily.

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It's that it's not good enough. And the

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good enough comes from

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how we design it, what are our goals,

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our understandings

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are,

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the ethics that we put in it, and

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what are our ambitions.

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The ambition around Human Tech Week is

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that it's the thesis

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that humans should be at the center

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of the tools that we build.

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You know, human should be at the center

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of AI and technology.

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That one of the roles we should insist

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that it has is that it's here to

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help us heal, grow, and thrive, and that

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there is value in gathering

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founders,

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investors,

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scientists,

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workplace innovators, and creatives to create the future

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we actually really want. I think one of

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the things that's happening,

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and I think this speaks to the tension

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that you've described, is that the inhumanity of

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technology has everything to do with how we

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design the technology and what our ambition is

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for it. And so I think, especially with

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AI and in AI conversations,

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you hear so much ambition for

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tools. There's very little ambition for humans.

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Think about the headlines and the messages and

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the things you hear people say.

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And there's not this sort of like ambition

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for humans, for our transformation, for our healing,

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for our creation, for our imagination.

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It's kind of an afterthought that they tack

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on the end

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after a bunch of other things with a

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lot of buzzwords.

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Part of what I hear is deep intentionality

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to technology

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that isn't inherently bad.

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It's just not good. We need to make

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it better. So

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how do we take the

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intentionality,

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the goals, the focus

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to be better

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in technology

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also to humans so that humans have that

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same kind of

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focus to improve,

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to grow, to heal?

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Yeah. Just to give another example to make

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it less abstract, one of my obsessions is

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microbiome.

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I think that the next era of health

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is going to be the biomes that we

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have in our gut, on our skin, in

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our mouths.

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That is very nature.

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A fun game. Anytime you're talking to someone

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who's interested in

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uploading themselves to a computer, you know, and

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they're like, oh, we can do this.

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Or if you're in a conversations where people

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are like, well, why will people need people

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if AI can tell you all the great

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things about yourself and that kind of thing?

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When I'm in that situation, I just say

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one word. I go, okay.

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Microbiome.

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We don't even understand

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how our gut biome affects our cognition. This

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huge chunk of your serotonin is made in

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your gut.

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There's interactions.

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We have trillions of creepy crawlies that are

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all over us interacting with our bodies and

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each other. It is very natural. It doesn't

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get more natural than that. It doesn't get

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more than that. It doesn't get more dirt

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under their fingernails and that, and we don't

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really understand it. And I think it's gonna

281
00:10:32,029 --> 00:10:34,049
be the next era of medicine.

282
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And so, you know, what technology

283
00:10:36,750 --> 00:10:38,529
to give a technology example,

284
00:10:38,990 --> 00:10:40,529
and it's still the very beginning.

285
00:10:41,294 --> 00:10:44,414
A schizophrenic can be identified almost 100%

286
00:10:44,414 --> 00:10:45,394
from their stool.

287
00:10:45,774 --> 00:10:48,014
That's been around for a long time, and

288
00:10:48,014 --> 00:10:49,934
now there's been some papers a few years

289
00:10:49,934 --> 00:10:51,875
ago where depression can be identified

290
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from stool.

291
00:10:53,639 --> 00:10:56,120
That's because of the gut biome and what's

292
00:10:56,120 --> 00:10:58,680
happening in your gut, that those fingerprints are

293
00:10:58,680 --> 00:10:59,180
there.

294
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On the flip side is that the ability

295
00:11:02,440 --> 00:11:04,600
to sequence, the ability to, for us to

296
00:11:04,600 --> 00:11:06,860
use our tools to begin to understand ourselves

297
00:11:07,000 --> 00:11:07,500
better,

298
00:11:08,040 --> 00:11:08,540
ultimately,

299
00:11:09,235 --> 00:11:11,335
how extraordinary would it be if

300
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some chunk

301
00:11:13,875 --> 00:11:14,375
of

302
00:11:14,754 --> 00:11:15,254
depression

303
00:11:15,875 --> 00:11:17,174
you know, I am not anti

304
00:11:17,715 --> 00:11:20,035
SSRI or anything like that. People who need

305
00:11:20,035 --> 00:11:22,615
them really need them. But if some chunk,

306
00:11:23,179 --> 00:11:25,200
some supportive holistic situation

307
00:11:26,059 --> 00:11:29,519
includes being able to use the grocery store

308
00:11:29,820 --> 00:11:30,959
or use a garden

309
00:11:31,500 --> 00:11:33,500
to be able to support our mental health

310
00:11:33,500 --> 00:11:34,639
and not anecdotally,

311
00:11:35,339 --> 00:11:36,399
but scientifically,

312
00:11:37,404 --> 00:11:39,825
I invested in a great company that does

313
00:11:40,284 --> 00:11:42,845
this sort of thing that's looking into it.

314
00:11:42,845 --> 00:11:45,085
And so I think that's a really great

315
00:11:45,085 --> 00:11:45,585
example.

316
00:11:46,365 --> 00:11:47,825
When people think of technology,

317
00:11:48,284 --> 00:11:50,680
what they really mean is social media. Like,

318
00:11:50,680 --> 00:11:52,600
that's really what they mean. And when they

319
00:11:52,600 --> 00:11:54,920
think of AI, they really think of chat

320
00:11:54,920 --> 00:11:56,600
g p t, and that's kind of it,

321
00:11:56,600 --> 00:11:58,220
but there's much, much more.

322
00:11:58,600 --> 00:12:01,560
And so the intersection, the layering of humans

323
00:12:01,560 --> 00:12:02,060
and

324
00:12:02,654 --> 00:12:05,054
AI and technology and this ambition that we're

325
00:12:05,054 --> 00:12:06,115
used this technology

326
00:12:06,654 --> 00:12:08,514
to support us mentally and emotionally,

327
00:12:08,975 --> 00:12:11,294
that doesn't mean, you know, that we replace

328
00:12:11,294 --> 00:12:13,875
therapists with AI therapists. It means that we

329
00:12:14,014 --> 00:12:16,674
understand and develop really holistic solutions

330
00:12:17,190 --> 00:12:19,750
about how it really can be designed. And

331
00:12:19,750 --> 00:12:21,350
I'll just say one more thing before I

332
00:12:21,350 --> 00:12:22,870
stop. It's like you push a button and

333
00:12:22,870 --> 00:12:24,470
it's just like, I have so many thoughts,

334
00:12:24,470 --> 00:12:27,110
but I think that in mental health, there

335
00:12:27,110 --> 00:12:28,250
is a role

336
00:12:28,710 --> 00:12:29,210
for

337
00:12:29,750 --> 00:12:30,250
a

338
00:12:30,790 --> 00:12:31,290
companion

339
00:12:32,324 --> 00:12:33,944
that you can speak to

340
00:12:34,485 --> 00:12:36,504
outside of speaking to your therapist.

341
00:12:36,964 --> 00:12:39,125
You know, your therapist is not available or

342
00:12:39,125 --> 00:12:41,845
your psychiatrist or therapist, they're not available at

343
00:12:41,845 --> 00:12:42,584
3AM.

344
00:12:42,964 --> 00:12:44,164
You know, because they need to have a

345
00:12:44,164 --> 00:12:46,139
life. Right? Like, they need to have a

346
00:12:46,139 --> 00:12:47,500
life, and we don't have enough of these

347
00:12:47,500 --> 00:12:49,279
people anyway. They're precious,

348
00:12:49,660 --> 00:12:52,080
and they're not available at 3AM. And so

349
00:12:52,620 --> 00:12:54,240
does that mean someone should

350
00:12:54,620 --> 00:12:57,019
suffer all night long and not be able

351
00:12:57,019 --> 00:12:59,279
to talk to anyone at 3AM?

352
00:12:59,544 --> 00:13:01,625
No. They they should have something. We should

353
00:13:01,625 --> 00:13:03,625
have something. So what are the parameters? So

354
00:13:03,625 --> 00:13:06,825
design would be being able to understand how

355
00:13:06,825 --> 00:13:08,745
we should use these things. So you have

356
00:13:08,745 --> 00:13:10,764
a tool, you know, you have a therapist

357
00:13:11,225 --> 00:13:13,165
and you have a cadence with that therapist.

358
00:13:13,304 --> 00:13:15,670
You have a tool that allows that therapist

359
00:13:15,670 --> 00:13:17,269
to get a bigger picture of who you

360
00:13:17,269 --> 00:13:17,769
are

361
00:13:18,230 --> 00:13:20,470
to support what they're doing. And then at

362
00:13:20,470 --> 00:13:23,269
3AM, you have support. So that's what I

363
00:13:23,269 --> 00:13:25,750
mean by it's it's not that it's bad.

364
00:13:25,750 --> 00:13:27,670
It's that it's not good enough. And we

365
00:13:27,670 --> 00:13:28,970
have to look at it holistically

366
00:13:29,694 --> 00:13:33,615
and design things that support us. That's how

367
00:13:33,615 --> 00:13:34,514
I see things.

368
00:13:34,894 --> 00:13:37,134
I love it. So how is that going?

369
00:13:37,134 --> 00:13:38,414
How is it to

370
00:13:39,134 --> 00:13:41,134
I mean, it feels like we're at the

371
00:13:41,134 --> 00:13:45,169
forefront not just of AI technology and development

372
00:13:45,389 --> 00:13:45,889
and

373
00:13:46,669 --> 00:13:47,730
the better usage

374
00:13:48,029 --> 00:13:51,649
of it, but also understanding the body and

375
00:13:52,190 --> 00:13:55,809
the psychology and the human biome. And

376
00:13:56,355 --> 00:13:58,995
there's so much that we're learning both in

377
00:13:58,995 --> 00:14:00,375
these parallel tracks

378
00:14:00,754 --> 00:14:01,254
towards

379
00:14:01,634 --> 00:14:03,095
wellness, if you will.

380
00:14:03,394 --> 00:14:04,995
Yeah. I think, I heard a term the

381
00:14:04,995 --> 00:14:06,754
other day that I quite love. It's called

382
00:14:06,754 --> 00:14:07,894
a snow leopard.

383
00:14:08,434 --> 00:14:10,855
And what a snow leopard is is

384
00:14:11,370 --> 00:14:14,090
something that has been there all the time,

385
00:14:14,090 --> 00:14:16,110
and then suddenly you see it.

386
00:14:16,410 --> 00:14:18,809
A snow leopard is like it's there, but

387
00:14:18,809 --> 00:14:20,570
then you really see it when things sort

388
00:14:20,570 --> 00:14:21,950
of align. And so

389
00:14:22,410 --> 00:14:24,830
a possible snow leopard is

390
00:14:25,605 --> 00:14:27,304
if we actually get it right

391
00:14:27,764 --> 00:14:30,325
with some of these tools, then we have

392
00:14:30,325 --> 00:14:31,865
the ability to have a mass

393
00:14:33,125 --> 00:14:33,625
healing

394
00:14:34,164 --> 00:14:34,664
for

395
00:14:34,965 --> 00:14:36,585
mental and emotional health,

396
00:14:37,044 --> 00:14:38,585
just like the level of personalization

397
00:14:38,965 --> 00:14:41,100
and all of the things that are possible.

398
00:14:41,100 --> 00:14:42,960
Like, we're right on the cusp,

399
00:14:43,980 --> 00:14:44,879
being able

400
00:14:45,580 --> 00:14:48,000
to really help humans heal, grow, and thrive.

401
00:14:48,379 --> 00:14:50,299
But we have major issues that we have

402
00:14:50,299 --> 00:14:51,600
to solve today.

403
00:14:51,980 --> 00:14:53,820
And so I'm not saying those issues don't

404
00:14:53,820 --> 00:14:56,785
exist. I don't like utopia or dystopia.

405
00:14:57,165 --> 00:14:59,105
I don't feel like I'm in either camp.

406
00:14:59,404 --> 00:15:01,965
I'm a middle class kid child to a

407
00:15:01,965 --> 00:15:03,264
plumber. I'm a planner.

408
00:15:03,644 --> 00:15:05,425
You know what I mean? So it's like,

409
00:15:05,565 --> 00:15:06,865
I think we have to

410
00:15:07,330 --> 00:15:09,649
acknowledge the issues and then we have to

411
00:15:09,649 --> 00:15:11,809
build plan and we have to design, we

412
00:15:11,809 --> 00:15:13,970
have to actually get our hands dirty and

413
00:15:13,970 --> 00:15:16,309
do it. And if all we do is

414
00:15:16,769 --> 00:15:19,009
talk about what's gonna go wrong, then we

415
00:15:19,009 --> 00:15:20,309
won't take the action

416
00:15:20,674 --> 00:15:22,434
to build the things that give us the

417
00:15:22,434 --> 00:15:22,934
upside.

418
00:15:23,394 --> 00:15:25,314
And if all we do is talk about

419
00:15:25,314 --> 00:15:28,294
how amazing it is, then we don't look

420
00:15:28,674 --> 00:15:31,254
closely at things. You know, a good example

421
00:15:31,314 --> 00:15:33,814
would be what's called neuro atrophy.

422
00:15:34,509 --> 00:15:36,269
The study that people were talking about with

423
00:15:36,269 --> 00:15:39,089
that is in Patty Maze's lab at MIT.

424
00:15:39,629 --> 00:15:41,389
They did a thing where they were looking

425
00:15:41,389 --> 00:15:42,049
at people

426
00:15:42,429 --> 00:15:45,730
while they were basically interacting with CHAT GPT.

427
00:15:46,029 --> 00:15:47,490
They were looking at brain activity.

428
00:15:48,195 --> 00:15:50,355
One group was using it in a certain

429
00:15:50,355 --> 00:15:53,075
way. They basically didn't really show that much

430
00:15:53,075 --> 00:15:54,774
brain activity. They couldn't remember

431
00:15:55,394 --> 00:15:56,455
anything that they

432
00:15:56,835 --> 00:15:58,434
did. Like, the next day was like, what

433
00:15:58,434 --> 00:15:59,254
did you write?

434
00:15:59,555 --> 00:16:01,315
And they couldn't remember it. They didn't have

435
00:16:01,315 --> 00:16:04,490
any authorship or ownership over it. There's lots

436
00:16:04,490 --> 00:16:06,409
of downside. We have to learn ways of

437
00:16:06,409 --> 00:16:07,950
using it. Meanwhile,

438
00:16:08,649 --> 00:16:10,190
Khan Academy, Kamigo,

439
00:16:10,730 --> 00:16:12,409
the bot does not give the child the

440
00:16:12,409 --> 00:16:14,490
answer when it's in sort of like an

441
00:16:14,490 --> 00:16:15,710
educational standpoint.

442
00:16:16,169 --> 00:16:18,750
It's a Socratic method. It's a questioning method.

443
00:16:18,875 --> 00:16:21,115
The child sort of goes through it. They

444
00:16:21,115 --> 00:16:21,855
are showing

445
00:16:22,475 --> 00:16:23,615
incredible success

446
00:16:24,634 --> 00:16:27,595
in learning, but that's because since they were

447
00:16:27,595 --> 00:16:29,375
approaching it from that standpoint,

448
00:16:29,914 --> 00:16:31,274
they built it in a way for those

449
00:16:31,274 --> 00:16:33,434
outcomes. So we just have to understand what's

450
00:16:33,434 --> 00:16:36,269
wrong, what the challenges are, and then we

451
00:16:36,269 --> 00:16:36,769
need

452
00:16:37,149 --> 00:16:39,169
to design holistic solutions

453
00:16:40,029 --> 00:16:42,370
that are include tech, non tech, etcetera,

454
00:16:42,829 --> 00:16:44,529
that allow us to

455
00:16:45,149 --> 00:16:46,049
support humans

456
00:16:46,524 --> 00:16:48,524
in the ways that we really need in

457
00:16:48,524 --> 00:16:49,904
ways that could fundamentally

458
00:16:50,365 --> 00:16:50,865
improve

459
00:16:51,245 --> 00:16:52,945
people's ability and capacity

460
00:16:53,644 --> 00:16:54,784
to live in this world.

461
00:16:55,164 --> 00:16:56,845
You know, part of what I hear, Nicole,

462
00:16:56,845 --> 00:16:59,105
is acknowledging the power of technology,

463
00:16:59,919 --> 00:17:02,399
but also saying we need to meet that

464
00:17:02,399 --> 00:17:02,899
power

465
00:17:03,519 --> 00:17:05,779
with a focus and intentionality

466
00:17:06,640 --> 00:17:09,140
that harnesses it for good

467
00:17:09,599 --> 00:17:12,099
and not to sit around and fear it

468
00:17:12,274 --> 00:17:14,134
or the opposite, which is

469
00:17:14,755 --> 00:17:16,294
laud its incredible

470
00:17:17,315 --> 00:17:18,534
skills and

471
00:17:18,835 --> 00:17:19,335
value

472
00:17:19,794 --> 00:17:20,294
without

473
00:17:20,755 --> 00:17:22,914
channeling some of that and being aware of

474
00:17:22,914 --> 00:17:25,154
the harm it can do. Yeah. If the

475
00:17:25,154 --> 00:17:26,694
people listening to this podcast,

476
00:17:27,359 --> 00:17:28,500
if you have a question

477
00:17:29,039 --> 00:17:30,819
and you're not building a solution

478
00:17:31,359 --> 00:17:33,599
and you're worried about bad actors, but you

479
00:17:33,599 --> 00:17:34,420
aren't acting,

480
00:17:35,119 --> 00:17:36,960
then the bad actors are going to do

481
00:17:36,960 --> 00:17:38,640
whatever they're going to do, and there will

482
00:17:38,640 --> 00:17:39,539
be no alternative.

483
00:17:40,160 --> 00:17:41,680
So it's like if we want it, we

484
00:17:41,680 --> 00:17:43,575
have to build it. The way that I

485
00:17:43,575 --> 00:17:45,815
gather, the way that I, you know, move

486
00:17:45,815 --> 00:17:47,595
through the world is really all about

487
00:17:47,974 --> 00:17:49,815
if we want things, we have to create

488
00:17:49,815 --> 00:17:50,315
them.

489
00:17:50,615 --> 00:17:53,355
So I'm thinking about you in your process

490
00:17:53,815 --> 00:17:54,554
at Hoffman

491
00:17:55,015 --> 00:17:55,755
and wondering,

492
00:17:56,269 --> 00:17:56,929
is this

493
00:17:57,230 --> 00:17:59,789
like activating all kinds of ideas about how

494
00:17:59,789 --> 00:18:00,289
technology

495
00:18:00,589 --> 00:18:03,169
can help? Were you also having a parallel

496
00:18:03,309 --> 00:18:04,529
experience about how

497
00:18:04,829 --> 00:18:06,990
not just your personal work that you're doing

498
00:18:06,990 --> 00:18:08,909
at Hoffman, but ways in which you can

499
00:18:08,909 --> 00:18:10,509
apply some of this stuff out in the

500
00:18:10,509 --> 00:18:11,009
world?

501
00:18:11,345 --> 00:18:12,724
The beauty of the Hoffman

502
00:18:13,025 --> 00:18:14,865
process is that, you know, I put my

503
00:18:14,865 --> 00:18:15,924
phone in the bag

504
00:18:16,545 --> 00:18:17,525
and left it.

505
00:18:17,984 --> 00:18:19,204
The Hoffman process

506
00:18:20,144 --> 00:18:20,644
is

507
00:18:21,265 --> 00:18:21,765
extraordinary,

508
00:18:22,384 --> 00:18:24,945
so I wasn't out of the process. In

509
00:18:24,945 --> 00:18:25,445
fact,

510
00:18:25,779 --> 00:18:27,539
what I do, you know, I give people

511
00:18:27,539 --> 00:18:28,039
advice.

512
00:18:28,740 --> 00:18:31,460
I recommend the Hoffman process at least three

513
00:18:31,460 --> 00:18:32,359
times a month,

514
00:18:32,740 --> 00:18:35,480
and I feel passionately and strongly about it.

515
00:18:35,700 --> 00:18:37,319
I can think of at least

516
00:18:37,940 --> 00:18:39,160
16 people

517
00:18:39,795 --> 00:18:41,174
since I did the process

518
00:18:41,795 --> 00:18:43,095
that I have

519
00:18:43,634 --> 00:18:44,375
been like,

520
00:18:44,674 --> 00:18:46,775
let me tell you about this thing.

521
00:18:47,875 --> 00:18:49,235
You know, like I hear what's going on

522
00:18:49,235 --> 00:18:50,994
in your life over and over and over

523
00:18:50,994 --> 00:18:51,494
again.

524
00:18:51,795 --> 00:18:53,494
Let me tell you about this thing

525
00:18:53,990 --> 00:18:55,690
that many people find quite helpful.

526
00:18:56,150 --> 00:18:59,029
The next thing I say is I talk

527
00:18:59,029 --> 00:19:01,130
about how, what I love about Hoffman

528
00:19:01,670 --> 00:19:04,869
is one, it's not an experiment. It is

529
00:19:04,869 --> 00:19:06,170
not the Hoffman experiment.

530
00:19:06,710 --> 00:19:08,710
Hoffman has been at it for over fifty

531
00:19:08,710 --> 00:19:11,484
years. I I think over a 100,000 people

532
00:19:11,484 --> 00:19:13,265
have gone through it at this point.

533
00:19:13,644 --> 00:19:16,144
You know exactly what you're doing

534
00:19:16,445 --> 00:19:18,445
in sort of taking people through that process.

535
00:19:18,445 --> 00:19:20,684
And then I've had some people say, well,

536
00:19:20,684 --> 00:19:23,105
my particular thing that I need the process

537
00:19:23,164 --> 00:19:23,664
for

538
00:19:24,400 --> 00:19:27,039
is such a unique and horrible thing. And

539
00:19:27,039 --> 00:19:28,660
I'm like, trust me, it's not.

540
00:19:30,400 --> 00:19:32,480
Like it is to you, but they've seen

541
00:19:32,480 --> 00:19:32,980
absolutely

542
00:19:33,359 --> 00:19:35,779
everything. And the way that the facilitators

543
00:19:36,559 --> 00:19:37,059
adapt

544
00:19:37,404 --> 00:19:39,325
the process for the person who's in it

545
00:19:39,325 --> 00:19:40,464
within that container,

546
00:19:41,005 --> 00:19:42,545
that's tried true and tested.

547
00:19:43,244 --> 00:19:45,325
It's just good. The other thing is that

548
00:19:45,325 --> 00:19:48,204
I have I have total faith when I

549
00:19:48,204 --> 00:19:50,545
recommend people to go to Hoffman.

550
00:19:51,005 --> 00:19:53,025
I know that the way that they are

551
00:19:53,380 --> 00:19:55,559
cared for, I know it's safe.

552
00:19:55,859 --> 00:19:57,859
Everybody gets the level of,

553
00:19:58,500 --> 00:20:01,720
change that they're, I think, consciously and unconsciously

554
00:20:01,940 --> 00:20:02,759
ready for.

555
00:20:03,299 --> 00:20:04,740
You know, now that I've been in deep

556
00:20:04,740 --> 00:20:06,980
work communities for a long time, I have

557
00:20:06,980 --> 00:20:08,440
a lot of trust in people's

558
00:20:09,115 --> 00:20:09,615
internal

559
00:20:10,154 --> 00:20:10,654
system

560
00:20:11,115 --> 00:20:11,615
breaking

561
00:20:12,075 --> 00:20:14,075
at the level that they're able to go

562
00:20:14,075 --> 00:20:16,714
to for things like this. So I have

563
00:20:16,714 --> 00:20:18,575
total faith and trust in

564
00:20:19,034 --> 00:20:21,615
Hoffman. I think there's some other healing modalities

565
00:20:22,410 --> 00:20:23,869
that, you know, I don't necessarily

566
00:20:24,330 --> 00:20:26,670
know. People ask me about, you know, this

567
00:20:26,730 --> 00:20:28,809
tool or that medicine or that teacher or

568
00:20:28,809 --> 00:20:31,529
whatever. And it's like, sometimes you don't know,

569
00:20:31,529 --> 00:20:34,029
but I have absolute faith in Hoffman.

570
00:20:34,805 --> 00:20:36,825
I know it works. I've seen it work.

571
00:20:36,964 --> 00:20:39,045
I've seen it work in people's lives. There

572
00:20:39,045 --> 00:20:41,464
was one person that I had known socially,

573
00:20:42,085 --> 00:20:44,244
and I didn't know that they had gone

574
00:20:44,244 --> 00:20:46,984
to Hoffman, but they were so different

575
00:20:47,650 --> 00:20:49,750
from the person that they were that I'd

576
00:20:49,970 --> 00:20:51,990
maybe seen four or five months before

577
00:20:52,450 --> 00:20:54,950
that I actually thought this person was high

578
00:20:55,730 --> 00:20:57,109
because they were so relaxed.

579
00:20:57,410 --> 00:20:58,849
I was like I was in my mind,

580
00:20:58,849 --> 00:21:00,710
I was like, is he high?

581
00:21:01,195 --> 00:21:03,275
You know? But it was like, no. No.

582
00:21:03,275 --> 00:21:05,295
He was just like he was just free.

583
00:21:05,674 --> 00:21:07,914
And, so I love Hoffman. And then the

584
00:21:07,914 --> 00:21:09,755
last thing I'll say, which sort of ties

585
00:21:09,755 --> 00:21:11,215
up the question, is that

586
00:21:11,595 --> 00:21:13,434
when I find out that people are going

587
00:21:13,434 --> 00:21:14,015
to Hoffman,

588
00:21:14,634 --> 00:21:16,414
I give them one piece of advice.

589
00:21:16,920 --> 00:21:20,140
One, trust the process, and two, be like

590
00:21:20,200 --> 00:21:20,700
Daniel.

591
00:21:21,559 --> 00:21:24,519
Daniel wrestled with the angel until the angel

592
00:21:24,519 --> 00:21:27,559
gave him his blessing. And, oh, I'm getting

593
00:21:27,559 --> 00:21:28,380
a little emotional.

594
00:21:29,234 --> 00:21:32,515
Be like Daniel. Give it your all. Just

595
00:21:32,515 --> 00:21:34,835
give it your all. If you have a

596
00:21:34,835 --> 00:21:35,815
critical mind,

597
00:21:36,194 --> 00:21:38,214
take it and put it to the side

598
00:21:38,674 --> 00:21:41,714
for that week and go all in because

599
00:21:41,714 --> 00:21:43,734
whatever point of view you're bringing,

600
00:21:44,160 --> 00:21:45,680
you can pick that up at the end

601
00:21:45,680 --> 00:21:48,019
of the week. That's been with you forever.

602
00:21:49,039 --> 00:21:50,900
You can pick it back up, but just

603
00:21:51,119 --> 00:21:53,299
go all in, leave nothing on the table.

604
00:21:53,359 --> 00:21:54,340
Be like Daniel,

605
00:21:54,720 --> 00:21:57,519
get your blessing. You're spending a lot of

606
00:21:57,519 --> 00:21:59,305
time. It's a big time commitment.

607
00:21:59,845 --> 00:22:02,644
It isn't inexpensive and Hoffman is wonderful and

608
00:22:02,644 --> 00:22:04,884
gives lots of scholarships, but it is not

609
00:22:04,884 --> 00:22:07,464
inexpensive in terms of time or money. So

610
00:22:07,845 --> 00:22:09,865
go there, trust the process,

611
00:22:10,369 --> 00:22:12,769
leave everything on the table, be like Daniel,

612
00:22:12,769 --> 00:22:14,710
and do not leave without your blessing.

613
00:22:15,170 --> 00:22:16,850
And then at the end, if you wanna

614
00:22:16,850 --> 00:22:19,090
pick something up again, you can, but your

615
00:22:19,090 --> 00:22:21,110
perspective will probably be different.

616
00:22:22,450 --> 00:22:25,545
Beautiful. Beautiful, Nicole. Yeah. I love Hoffman. That's

617
00:22:25,545 --> 00:22:27,065
why when you said, can we interview? I

618
00:22:27,065 --> 00:22:27,965
was like, absolutely.

619
00:22:29,625 --> 00:22:32,825
Now what is it about the emotion that

620
00:22:32,825 --> 00:22:33,325
emerged?

621
00:22:33,705 --> 00:22:36,365
It must have touched something inside you.

622
00:22:36,809 --> 00:22:39,389
What was moved in that moment earlier?

623
00:22:39,769 --> 00:22:42,169
Well, I mean, part of it is Hoffman

624
00:22:42,169 --> 00:22:44,829
had a huge effect on me. I remember

625
00:22:44,889 --> 00:22:46,269
my before and after.

626
00:22:46,649 --> 00:22:48,750
How did you know? What were the indicators

627
00:22:48,889 --> 00:22:51,694
of that that you said to yourself, wow,

628
00:22:51,694 --> 00:22:53,315
I I am different?

629
00:22:53,934 --> 00:22:55,694
I think that's a really good point is

630
00:22:55,694 --> 00:22:57,615
that the way that we know that we've

631
00:22:57,615 --> 00:22:59,454
changed is when we're in the same situation,

632
00:22:59,454 --> 00:23:00,835
we make a different choice.

633
00:23:01,534 --> 00:23:03,534
That's when you know that you've changed. And

634
00:23:03,534 --> 00:23:04,034
so

635
00:23:04,480 --> 00:23:05,859
I had those experiences

636
00:23:06,720 --> 00:23:09,359
where I just was a different person in

637
00:23:09,359 --> 00:23:10,259
the same situation.

638
00:23:10,720 --> 00:23:12,740
Once you're a different person, the same situation,

639
00:23:13,119 --> 00:23:14,880
once or twice, you don't end up in

640
00:23:14,880 --> 00:23:15,779
the same situation.

641
00:23:18,480 --> 00:23:20,259
Then the other thing is that

642
00:23:21,654 --> 00:23:22,234
I love

643
00:23:22,775 --> 00:23:23,275
humans.

644
00:23:24,615 --> 00:23:25,515
I love

645
00:23:25,815 --> 00:23:27,195
humans. I love

646
00:23:27,575 --> 00:23:30,715
our creativity and our curiosity, and I love

647
00:23:30,934 --> 00:23:32,875
hope and faith. And when

648
00:23:33,335 --> 00:23:35,035
someone gets their freedom,

649
00:23:35,575 --> 00:23:36,075
it

650
00:23:36,509 --> 00:23:39,250
moves me, you know, and I'm also really

651
00:23:40,269 --> 00:23:41,490
inspired by

652
00:23:41,789 --> 00:23:43,890
what they might do with that freedom.

653
00:23:44,750 --> 00:23:46,990
It's also like how it also ties back

654
00:23:46,990 --> 00:23:47,490
to

655
00:23:48,109 --> 00:23:50,190
AI and technology is that one of the

656
00:23:50,190 --> 00:23:51,809
things these tools are doing,

657
00:23:53,204 --> 00:23:55,144
AI is going to make competence

658
00:23:56,325 --> 00:23:56,984
a commodity.

659
00:23:58,325 --> 00:24:00,984
Because when these things can do the spreadsheets

660
00:24:01,204 --> 00:24:02,424
or count the inventory,

661
00:24:03,444 --> 00:24:03,944
etcetera,

662
00:24:04,289 --> 00:24:05,970
Like, you could take a photograph, like, I

663
00:24:06,049 --> 00:24:08,390
just something crazy. Like, I'm going to

664
00:24:08,690 --> 00:24:09,430
an international

665
00:24:09,809 --> 00:24:10,789
meeting of

666
00:24:11,410 --> 00:24:14,690
telecom regulators to speak on digital well-being and

667
00:24:14,690 --> 00:24:16,710
AI and the visa.

668
00:24:17,015 --> 00:24:18,855
I have to list all my travels for

669
00:24:18,855 --> 00:24:21,015
the last five years for this visa. I

670
00:24:21,015 --> 00:24:22,695
feel like it's a pain. You know, I'm

671
00:24:22,695 --> 00:24:24,855
like, I don't remember. Last year, I took

672
00:24:24,855 --> 00:24:27,414
55 flight because I am talking to people

673
00:24:27,414 --> 00:24:30,055
about what we are discussing. And so I

674
00:24:30,055 --> 00:24:32,740
basically just took photos of every page of

675
00:24:32,740 --> 00:24:33,400
my passport

676
00:24:34,019 --> 00:24:36,180
and then loaded it up, and it gave

677
00:24:36,180 --> 00:24:39,140
me my entry exit, and it took moments.

678
00:24:39,140 --> 00:24:41,220
That's something that would have taken a really

679
00:24:41,220 --> 00:24:43,940
long time. And so as that competency line

680
00:24:43,940 --> 00:24:46,759
goes up, there's probably someone you know

681
00:24:47,515 --> 00:24:48,654
who you tolerate

682
00:24:49,035 --> 00:24:51,755
because they're really good at doing something you

683
00:24:51,755 --> 00:24:53,515
don't wanna do or you don't know how

684
00:24:53,515 --> 00:24:55,535
to do. And that's gonna go away

685
00:24:55,914 --> 00:24:57,454
because the competency

686
00:24:57,755 --> 00:24:59,855
floor of being competent,

687
00:25:00,394 --> 00:25:01,799
that's not gonna be enough.

688
00:25:02,279 --> 00:25:03,980
And so as this floor rises,

689
00:25:04,360 --> 00:25:07,420
you know, really where we're going is that

690
00:25:07,640 --> 00:25:09,180
work is going to be about

691
00:25:09,640 --> 00:25:11,900
human beings creating things together.

692
00:25:12,519 --> 00:25:15,400
That's what jobs will be. That's what work

693
00:25:15,400 --> 00:25:16,140
will be.

694
00:25:16,440 --> 00:25:19,214
And in that place, like, you know, the

695
00:25:19,214 --> 00:25:19,955
way to be

696
00:25:20,335 --> 00:25:22,755
irreplaceable is it's really all about,

697
00:25:23,295 --> 00:25:24,595
are you adaptable?

698
00:25:25,295 --> 00:25:26,195
Can you adapt?

699
00:25:26,654 --> 00:25:28,974
Can you change? Are you a person who

700
00:25:28,974 --> 00:25:31,714
can lead change, inspire change during this

701
00:25:32,119 --> 00:25:32,619
incredibly

702
00:25:33,000 --> 00:25:34,460
difficult time that we're

703
00:25:34,840 --> 00:25:37,580
going through? And so they're they're really human

704
00:25:37,880 --> 00:25:39,100
attributes and elements,

705
00:25:39,640 --> 00:25:41,580
and it has everything to do with

706
00:25:41,960 --> 00:25:43,019
who you're being

707
00:25:43,559 --> 00:25:46,119
and who you're being stands right on top

708
00:25:46,119 --> 00:25:49,865
of the types of things that Hoffman gets

709
00:25:49,865 --> 00:25:51,965
right at as well as other deep work.

710
00:25:52,345 --> 00:25:55,965
The person at work who takes everyone's credit,

711
00:25:56,345 --> 00:25:57,945
I believe if you follow them home and

712
00:25:57,945 --> 00:26:00,845
into their past, you'll likely find a family

713
00:26:01,225 --> 00:26:01,725
where

714
00:26:02,429 --> 00:26:04,849
only accomplishment secured love

715
00:26:05,389 --> 00:26:06,769
in this world that's coming

716
00:26:07,149 --> 00:26:10,190
where the key to value will be creating

717
00:26:10,190 --> 00:26:12,829
things with other humans and unlocking the potential

718
00:26:12,829 --> 00:26:14,509
of other humans and being the kind of

719
00:26:14,509 --> 00:26:15,009
person

720
00:26:15,375 --> 00:26:18,255
that can inspire and create change and lead

721
00:26:18,255 --> 00:26:20,914
from whatever place you have on any team.

722
00:26:21,295 --> 00:26:23,075
The level of freedom you have internally,

723
00:26:23,375 --> 00:26:25,375
I think will have a big impact on

724
00:26:25,375 --> 00:26:27,934
people's ability to do that. So I think

725
00:26:27,934 --> 00:26:28,674
this work

726
00:26:29,160 --> 00:26:32,140
is going to become ever more important.

727
00:26:33,160 --> 00:26:35,480
Yeah. So I'm just passionate about it. You're

728
00:26:35,480 --> 00:26:37,880
saying something really interesting, and that is that

729
00:26:37,880 --> 00:26:39,180
we could focus on

730
00:26:39,640 --> 00:26:41,660
developing the technology itself.

731
00:26:42,279 --> 00:26:43,580
We could focus on

732
00:26:43,984 --> 00:26:46,325
being happy or being content.

733
00:26:46,945 --> 00:26:48,644
But you're saying that

734
00:26:48,945 --> 00:26:52,244
what the world needs and what technology

735
00:26:52,545 --> 00:26:53,045
will

736
00:26:53,744 --> 00:26:54,244
specialize

737
00:26:54,545 --> 00:26:56,725
in what the world needs is adaptability,

738
00:26:57,825 --> 00:26:58,325
teamwork,

739
00:26:59,140 --> 00:27:01,079
and that those things will

740
00:27:01,539 --> 00:27:03,640
elevate those who can

741
00:27:04,099 --> 00:27:04,839
show up

742
00:27:05,220 --> 00:27:07,619
in the ability to pivot, the ability to

743
00:27:07,619 --> 00:27:08,440
be resilient,

744
00:27:09,220 --> 00:27:11,240
and that Hoffman is part of the foundation

745
00:27:11,460 --> 00:27:14,255
that creates that. Yeah. I which we get

746
00:27:14,255 --> 00:27:16,654
just a little bit in that we're going

747
00:27:16,654 --> 00:27:17,795
to have to become deeper,

748
00:27:19,054 --> 00:27:20,355
freer, better humans.

749
00:27:20,654 --> 00:27:22,575
And by better, I mean, I'm not using

750
00:27:22,575 --> 00:27:23,315
it judgmentally

751
00:27:24,095 --> 00:27:27,054
or in sort of continuous self improvement, which

752
00:27:27,054 --> 00:27:28,710
I think is also a cul de sac.

753
00:27:28,950 --> 00:27:31,269
But I just mean it's like getting to

754
00:27:31,269 --> 00:27:32,649
that deep human place

755
00:27:33,029 --> 00:27:36,409
where we are in good relationship with ourselves,

756
00:27:37,269 --> 00:27:40,149
like real, true, deep, good relationship with ourselves,

757
00:27:40,149 --> 00:27:40,890
which includes

758
00:27:41,269 --> 00:27:44,009
everything from being able to set a boundary.

759
00:27:44,804 --> 00:27:47,224
That is deep, beautiful relationship with self.

760
00:27:47,605 --> 00:27:49,845
Are we capable of being in good deep

761
00:27:49,845 --> 00:27:51,144
relationship with others?

762
00:27:51,524 --> 00:27:52,825
That's conflict resolution.

763
00:27:53,524 --> 00:27:55,284
And are we able to be in good

764
00:27:55,284 --> 00:27:56,184
and deep relationship

765
00:27:57,059 --> 00:27:59,619
with our environment, which is also like our

766
00:27:59,619 --> 00:28:00,119
machines?

767
00:28:00,819 --> 00:28:02,419
How do we think about these things? How

768
00:28:02,419 --> 00:28:03,859
do we build them? How do we design

769
00:28:03,859 --> 00:28:06,099
them? The age of AI is anything. It's

770
00:28:06,099 --> 00:28:07,079
the age of relationship,

771
00:28:07,460 --> 00:28:09,000
which is a little bit counterintuitive

772
00:28:10,019 --> 00:28:11,559
because of this importance

773
00:28:12,304 --> 00:28:14,724
of having these very human skills.

774
00:28:15,424 --> 00:28:17,684
All of humanity's knowledge is on the internet.

775
00:28:18,065 --> 00:28:20,865
So owning facts that used to give people

776
00:28:20,865 --> 00:28:22,785
an edge. There's no edge in owning a

777
00:28:22,785 --> 00:28:23,285
fact.

778
00:28:23,744 --> 00:28:25,045
The evolution of this

779
00:28:25,359 --> 00:28:27,359
is that there are a set of things

780
00:28:27,359 --> 00:28:29,599
that there's sort of like no edge in

781
00:28:29,599 --> 00:28:31,460
doing it. Having information

782
00:28:31,839 --> 00:28:35,460
doesn't make you special. Yeah. Being able

783
00:28:35,919 --> 00:28:38,079
to go through a passport and pull out

784
00:28:38,079 --> 00:28:40,019
things does not make you special either.

785
00:28:40,375 --> 00:28:42,694
What makes you special is what really makes

786
00:28:42,694 --> 00:28:45,494
you special, which is, like, who are you,

787
00:28:45,494 --> 00:28:47,194
and are you in deep relationship

788
00:28:47,494 --> 00:28:48,234
with yourself?

789
00:28:48,615 --> 00:28:50,554
Can you be in deep relations with others?

790
00:28:50,934 --> 00:28:52,775
And do you know how to use the

791
00:28:52,775 --> 00:28:54,554
tools in a way that is beneficial

792
00:28:54,855 --> 00:28:55,595
to you?

793
00:28:55,900 --> 00:28:58,299
Nicole, you spoke earlier about the cul de

794
00:28:58,299 --> 00:29:00,799
sac of continuous self improvement.

795
00:29:01,420 --> 00:29:04,380
And I've just noticed a trend recently where

796
00:29:04,380 --> 00:29:06,380
it's been around, but it just seems like

797
00:29:06,380 --> 00:29:08,299
it's coming more and more, and that is

798
00:29:08,299 --> 00:29:11,384
the people who come to Hoffman to optimize.

799
00:29:12,164 --> 00:29:14,884
They're in the podcast, and they're in the

800
00:29:14,884 --> 00:29:15,384
optimization

801
00:29:15,765 --> 00:29:18,244
world, and Hoffman is just a step in

802
00:29:18,244 --> 00:29:18,744
that.

803
00:29:19,125 --> 00:29:20,985
And so can you just share

804
00:29:21,349 --> 00:29:25,130
and distinguish between this deep relationship with yourself

805
00:29:25,590 --> 00:29:27,450
that you referenced as so important

806
00:29:27,830 --> 00:29:29,849
and the difference between that

807
00:29:30,470 --> 00:29:31,609
and this optimization

808
00:29:32,789 --> 00:29:33,164
that

809
00:29:33,965 --> 00:29:35,725
is a cul de sac. It's not the

810
00:29:35,725 --> 00:29:37,404
same thing. Can you talk about that a

811
00:29:37,404 --> 00:29:39,325
little bit? Why are they not the same

812
00:29:39,325 --> 00:29:41,725
thing? Well, just to prepare you on the

813
00:29:41,725 --> 00:29:44,525
other side, I'm gonna ask you, how does

814
00:29:44,525 --> 00:29:46,605
Hoffman deal with that? Because it used to

815
00:29:46,605 --> 00:29:47,904
be a well kept secret

816
00:29:48,539 --> 00:29:50,480
with Hoffman making that decision

817
00:29:51,660 --> 00:29:54,480
to not do the equivalent of multilevel marketing.

818
00:29:54,779 --> 00:29:56,320
That ethos of Hoffman

819
00:29:56,779 --> 00:29:59,100
made it so, like, you weren't out there

820
00:29:59,100 --> 00:29:59,600
before.

821
00:30:00,059 --> 00:30:01,820
And I was actually really glad when you

822
00:30:01,820 --> 00:30:04,934
started to because I'm African American and people

823
00:30:04,934 --> 00:30:07,174
in different communities are hearing about it now.

824
00:30:07,174 --> 00:30:08,855
So I think that's wonderful, but it's like

825
00:30:08,855 --> 00:30:10,295
the way that you do it is so

826
00:30:10,295 --> 00:30:12,375
elegant. I have a lot of respect for

827
00:30:12,375 --> 00:30:12,875
Hoffman.

828
00:30:13,174 --> 00:30:15,015
The tagline is like when you're ready for

829
00:30:15,015 --> 00:30:15,515
change

830
00:30:15,974 --> 00:30:18,055
and people will hear about it because they're

831
00:30:18,055 --> 00:30:19,115
ready for improvement.

832
00:30:19,710 --> 00:30:21,650
The eggs that you're getting are different

833
00:30:22,029 --> 00:30:24,029
than the eggs that you got before when,

834
00:30:24,029 --> 00:30:25,630
like, you know, people found you when they

835
00:30:25,630 --> 00:30:26,609
were truly desperate.

836
00:30:28,269 --> 00:30:29,950
I mean, I would say that the difference

837
00:30:29,950 --> 00:30:32,349
is that and just to give some context

838
00:30:32,349 --> 00:30:34,835
is that I love deep work. Part of

839
00:30:34,835 --> 00:30:36,994
it is that I'm an explorer. So, you

840
00:30:36,994 --> 00:30:39,075
know, initially I did deep work for some

841
00:30:39,075 --> 00:30:41,875
very specific issues and some very specific things

842
00:30:41,875 --> 00:30:43,095
that I wanted to

843
00:30:43,394 --> 00:30:47,255
experience differently in the world. I'm always curious.

844
00:30:47,710 --> 00:30:50,190
And so I became really curious about understanding

845
00:30:50,190 --> 00:30:53,470
myself more. It started out like I was

846
00:30:53,470 --> 00:30:55,250
talking to someone about meditation.

847
00:30:55,869 --> 00:30:59,410
I said, it's meditation started out as medication

848
00:31:00,110 --> 00:31:02,865
to like manage my stress and then ended

849
00:31:02,865 --> 00:31:05,664
up being the way that I understood the

850
00:31:05,664 --> 00:31:06,965
pure nature of reality.

851
00:31:07,664 --> 00:31:11,205
Now meditation is like holding space and time.

852
00:31:11,424 --> 00:31:13,825
But in the beginning, it was medication and

853
00:31:13,825 --> 00:31:14,484
now it's

854
00:31:14,819 --> 00:31:17,380
folding space time. When I started doing deep

855
00:31:17,380 --> 00:31:19,140
work, I wanted to have a better relationship

856
00:31:19,140 --> 00:31:20,440
with myself, with others.

857
00:31:20,980 --> 00:31:22,819
I did a big chunk for about ten

858
00:31:22,819 --> 00:31:23,319
years.

859
00:31:23,940 --> 00:31:25,460
Also, the other thing that I'll bring to

860
00:31:25,460 --> 00:31:27,319
it before I answer that question

861
00:31:27,664 --> 00:31:29,825
is as I've seen the optimizers in many

862
00:31:29,825 --> 00:31:30,964
different categories,

863
00:31:31,585 --> 00:31:33,664
and certainly I've had that element, and I

864
00:31:33,664 --> 00:31:35,284
know lots of people who are.

865
00:31:35,664 --> 00:31:37,284
I think there's, like, three styles.

866
00:31:37,904 --> 00:31:40,144
I call it the growth pyramid. On one

867
00:31:40,144 --> 00:31:41,204
side, there's

868
00:31:41,505 --> 00:31:42,565
capacity builders.

869
00:31:43,159 --> 00:31:45,740
Meditation is a ongoing capacity builder.

870
00:31:46,440 --> 00:31:49,099
Emotional release work is a capacity builder.

871
00:31:49,400 --> 00:31:51,099
And then there's pattern breakers,

872
00:31:51,400 --> 00:31:53,400
therapy, and things like that. Like, there's things

873
00:31:53,400 --> 00:31:56,325
that really break patterns, and then there's paradigm

874
00:31:56,384 --> 00:31:59,125
shifters. And so paradigm shifters are things like,

875
00:31:59,265 --> 00:32:01,924
you know, when people do psychedelic assisted therapy

876
00:32:01,985 --> 00:32:03,745
or other things like that, it's like a

877
00:32:03,745 --> 00:32:06,225
fence with a trampoline next to it. And

878
00:32:06,225 --> 00:32:07,825
so you jump on the trampoline and you

879
00:32:07,825 --> 00:32:09,664
get to see above the fence, but those

880
00:32:09,664 --> 00:32:10,404
aren't maintainable.

881
00:32:11,099 --> 00:32:14,700
A meditation retreat is a paradigm shifter on

882
00:32:14,700 --> 00:32:15,759
par with psychedelics.

883
00:32:16,140 --> 00:32:17,900
By day four of a silent retreat, it

884
00:32:17,900 --> 00:32:19,359
is a psychedelic experience

885
00:32:19,900 --> 00:32:21,980
for many people. I think that's why they

886
00:32:21,980 --> 00:32:23,865
make them silent because it's like, if you

887
00:32:23,865 --> 00:32:25,785
knew how many people were tripping out by

888
00:32:25,785 --> 00:32:27,785
day four of just air, you know, you

889
00:32:27,785 --> 00:32:29,164
might run from the space.

890
00:32:29,945 --> 00:32:31,305
I've done a lot of work with Art

891
00:32:31,305 --> 00:32:34,105
of Accomplishment. I love Joe Hudson and and

892
00:32:34,105 --> 00:32:36,125
that whole community. And then also,

893
00:32:36,424 --> 00:32:38,605
I took the coaching training for,

894
00:32:39,039 --> 00:32:40,420
a conscious leadership group

895
00:32:40,799 --> 00:32:44,339
and, CLG and Diana Chapman. I love

896
00:32:44,720 --> 00:32:46,900
Diana and Jim. Love, love, love, love, love.

897
00:32:47,119 --> 00:32:49,220
I've done a ton of meditation.

898
00:32:49,680 --> 00:32:52,240
I spent thirty three days in the jungles

899
00:32:52,240 --> 00:32:54,500
of Myanmar with the Mahasi Sayadaw.

900
00:32:55,095 --> 00:32:57,595
I sat with Dan Brown before he passed.

901
00:32:57,734 --> 00:32:59,095
For those who are listening, he was one

902
00:32:59,095 --> 00:33:00,634
of the greatest Western teachers

903
00:33:01,255 --> 00:33:02,394
of Tibetan Bonn.

904
00:33:02,855 --> 00:33:05,494
So as we are on this journey, like,

905
00:33:05,494 --> 00:33:07,515
I think when someone shows up at Hoffman,

906
00:33:07,974 --> 00:33:09,115
there might be an optimizer

907
00:33:09,660 --> 00:33:10,799
showing up at Hoffman.

908
00:33:11,100 --> 00:33:13,900
There's a soul and intuition in that, and

909
00:33:13,900 --> 00:33:16,460
it's just I'm about to get emotional because

910
00:33:16,460 --> 00:33:18,380
it's like you just like, seeing people do

911
00:33:18,380 --> 00:33:20,940
deep work is so beautiful, and it's basically

912
00:33:21,100 --> 00:33:21,740
it's just like,

913
00:33:22,619 --> 00:33:23,759
you know, it's a racket.

914
00:33:24,845 --> 00:33:27,105
And it's just it's like we're just trying

915
00:33:27,965 --> 00:33:28,785
to be safe.

916
00:33:29,164 --> 00:33:30,865
You know? We're just trying

917
00:33:31,404 --> 00:33:34,384
to feel safe and be loved. And so

918
00:33:34,445 --> 00:33:35,265
that optimization

919
00:33:36,619 --> 00:33:37,600
is a racket.

920
00:33:38,059 --> 00:33:39,900
And so, like, when I see it happening,

921
00:33:39,900 --> 00:33:41,119
I actually just feel

922
00:33:41,660 --> 00:33:42,559
love and compassion

923
00:33:43,180 --> 00:33:45,180
and the people, they just work it. You

924
00:33:45,180 --> 00:33:46,940
know, I think for me, one of the

925
00:33:46,940 --> 00:33:49,019
things that really changed for me too is

926
00:33:49,019 --> 00:33:50,965
that it was actually through meditation

927
00:33:51,664 --> 00:33:53,365
that I fell into

928
00:33:54,465 --> 00:33:55,205
a deep,

929
00:33:55,904 --> 00:33:56,404
extraordinary

930
00:33:57,345 --> 00:33:58,565
love of myself.

931
00:33:59,505 --> 00:34:00,065
I just,

932
00:34:00,785 --> 00:34:01,845
I love myself

933
00:34:02,509 --> 00:34:03,329
so much.

934
00:34:03,630 --> 00:34:05,149
And I remember, you know, when I was

935
00:34:05,149 --> 00:34:07,250
a younger woman, I remember mentors

936
00:34:07,950 --> 00:34:09,869
telling me, oh, you just have to love

937
00:34:09,869 --> 00:34:11,250
yourself. And I remember thinking,

938
00:34:11,949 --> 00:34:14,589
like, what? Like, how do you do that?

939
00:34:14,589 --> 00:34:16,829
Like, what? Tell me. Just tell me how.

940
00:34:16,829 --> 00:34:17,730
Tell me how.

941
00:34:18,565 --> 00:34:21,125
I think that the optimization, it eventually works

942
00:34:21,125 --> 00:34:23,125
itself out of the system. And it's just

943
00:34:23,125 --> 00:34:24,644
one of those things. It's like, oh, that's

944
00:34:24,644 --> 00:34:26,025
what they're doing right now.

945
00:34:26,405 --> 00:34:29,125
Eventually, we get to a point that those

946
00:34:29,125 --> 00:34:31,065
coping mechanisms because that optimization,

947
00:34:31,820 --> 00:34:33,420
it is a belief that if I can

948
00:34:33,420 --> 00:34:35,760
optimize myself, then I will be safe.

949
00:34:36,300 --> 00:34:37,760
It's just a coping mechanism,

950
00:34:38,300 --> 00:34:39,440
and it worked

951
00:34:39,739 --> 00:34:40,559
when they

952
00:34:40,860 --> 00:34:43,179
first picked it up. All of our coping

953
00:34:43,179 --> 00:34:43,679
mechanisms,

954
00:34:44,219 --> 00:34:45,679
we have them for a reason.

955
00:34:46,014 --> 00:34:46,755
They worked

956
00:34:47,215 --> 00:34:48,275
until they didn't.

957
00:34:48,574 --> 00:34:50,655
And so I think if they keep doing

958
00:34:50,655 --> 00:34:53,074
the deep work, eventually, the racket breaks.

959
00:34:53,454 --> 00:34:55,534
That's what I think about it. It relates

960
00:34:55,534 --> 00:34:56,755
so much to,

961
00:34:57,454 --> 00:34:59,375
kin to what we do at the process

962
00:34:59,375 --> 00:35:01,234
in terms of understanding that

963
00:35:01,889 --> 00:35:03,750
patterns are coping mechanisms,

964
00:35:04,130 --> 00:35:06,289
and they work until they don't. They have

965
00:35:06,289 --> 00:35:09,030
a shelf life. They have an expiration date.

966
00:35:09,409 --> 00:35:09,909
And

967
00:35:10,210 --> 00:35:11,589
we all have patterns,

968
00:35:12,049 --> 00:35:13,829
but we are not our patterns.

969
00:35:14,130 --> 00:35:16,210
And so if we can continue to peel

970
00:35:16,210 --> 00:35:16,710
away

971
00:35:17,295 --> 00:35:18,034
those layers,

972
00:35:18,655 --> 00:35:20,434
then you work with the shame

973
00:35:20,815 --> 00:35:22,594
that drives that. So

974
00:35:22,974 --> 00:35:25,135
to answer your question earlier that you said

975
00:35:25,135 --> 00:35:26,574
we would get to, which is what is

976
00:35:26,574 --> 00:35:28,275
Hoffman doing with those optimizers,

977
00:35:28,734 --> 00:35:31,074
we're trying to help them understand the shame

978
00:35:31,569 --> 00:35:33,989
that can drive so much of the optimization

979
00:35:34,210 --> 00:35:34,710
behavior.

980
00:35:35,089 --> 00:35:36,949
If they can keep going underneath

981
00:35:37,409 --> 00:35:38,069
the shame,

982
00:35:38,609 --> 00:35:41,409
to really understand shame is to know that

983
00:35:41,409 --> 00:35:43,750
underneath it, on the other side of it,

984
00:35:43,969 --> 00:35:45,670
is your essence,

985
00:35:46,375 --> 00:35:49,335
that deep soulful place that we all want

986
00:35:49,335 --> 00:35:51,494
to get to. When you say, I mean,

987
00:35:51,494 --> 00:35:54,635
I love myself. I love myself. That's

988
00:35:55,015 --> 00:35:56,715
that's our spiritual self,

989
00:35:57,335 --> 00:35:57,835
unconditionally

990
00:35:58,295 --> 00:36:00,715
self loving, such a beautiful place to be.

991
00:36:00,860 --> 00:36:03,360
Yeah. And I think Hoffman, it does

992
00:36:03,980 --> 00:36:05,280
such a great job.

993
00:36:05,900 --> 00:36:08,380
There's a moment where you see yourself doing

994
00:36:08,380 --> 00:36:09,519
the thing that you do,

995
00:36:10,059 --> 00:36:11,519
and instead of cringing,

996
00:36:12,380 --> 00:36:14,655
you're like, oh, look at me. I'm doing

997
00:36:14,655 --> 00:36:17,315
it again. You know? I'm doing the thing.

998
00:36:17,934 --> 00:36:20,255
There's a point where you get to the

999
00:36:20,255 --> 00:36:21,235
love of it.

1000
00:36:21,695 --> 00:36:24,575
The riddle that is embedded in all of

1001
00:36:24,575 --> 00:36:27,474
this is that in order to truly change,

1002
00:36:27,800 --> 00:36:29,159
we have to love that thing that we

1003
00:36:29,159 --> 00:36:29,900
do unconditionally.

1004
00:36:31,000 --> 00:36:33,079
But if you love it unconditionally to change

1005
00:36:33,079 --> 00:36:33,579
it,

1006
00:36:34,119 --> 00:36:36,440
you're not loving it. So it keeps dragging

1007
00:36:36,440 --> 00:36:38,199
around and you have to optimize around it.

1008
00:36:38,199 --> 00:36:40,760
You have to rule base your psychology to

1009
00:36:40,760 --> 00:36:42,139
make that thing not happen.

1010
00:36:42,505 --> 00:36:43,885
When you get to the point

1011
00:36:44,184 --> 00:36:46,364
where whatever that thing is, you

1012
00:36:46,744 --> 00:36:49,224
actually can love it as it is, love

1013
00:36:49,224 --> 00:36:51,484
yourself as you are with that thing,

1014
00:36:51,945 --> 00:36:53,704
then it's like they just sort of melt

1015
00:36:53,704 --> 00:36:55,625
away. It's a puzzle of the ages. And

1016
00:36:55,625 --> 00:36:57,065
it's one of those things that's like before

1017
00:36:57,065 --> 00:36:58,769
you have the experience, you're like, but tell

1018
00:36:58,769 --> 00:36:59,510
me how.

1019
00:36:59,890 --> 00:37:01,410
And then on the other side of it,

1020
00:37:01,410 --> 00:37:02,710
you're like, oh, yeah.

1021
00:37:03,010 --> 00:37:03,989
It's the journey.

1022
00:37:04,289 --> 00:37:05,590
It's the journey to freedom.

1023
00:37:05,969 --> 00:37:08,530
So good, Nicole. So good. I see why

1024
00:37:08,530 --> 00:37:09,989
you're in this work helping

1025
00:37:10,369 --> 00:37:12,949
bring everything you're sharing about humans,

1026
00:37:13,625 --> 00:37:15,085
which is such a deep,

1027
00:37:15,625 --> 00:37:18,045
nuanced understanding and that relationship

1028
00:37:18,424 --> 00:37:19,164
to change.

1029
00:37:20,344 --> 00:37:20,844
Humans

1030
00:37:21,224 --> 00:37:21,724
change

1031
00:37:22,744 --> 00:37:23,244
technology.

1032
00:37:23,944 --> 00:37:26,605
Wow. What a great one, two, three,

1033
00:37:27,389 --> 00:37:28,130
out of the

1034
00:37:28,510 --> 00:37:31,089
park combination. Thank you for your work.

1035
00:37:32,510 --> 00:37:33,010
I

1036
00:37:33,949 --> 00:37:34,449
believe

1037
00:37:34,829 --> 00:37:37,569
that these next ten years really matter.

1038
00:37:38,109 --> 00:37:40,609
I will say for the deep meditators

1039
00:37:40,909 --> 00:37:41,650
out there,

1040
00:37:42,144 --> 00:37:43,585
one of the places where I'm at right

1041
00:37:43,585 --> 00:37:45,945
now is that a little while ago, probably

1042
00:37:45,945 --> 00:37:47,505
it was a couple of years ago, I

1043
00:37:47,505 --> 00:37:49,925
was in a meditation experience and

1044
00:37:50,385 --> 00:37:51,684
I was so deep.

1045
00:37:52,144 --> 00:37:54,385
I was so deep in the fabric. I

1046
00:37:54,385 --> 00:37:55,285
was in the understory,

1047
00:37:56,869 --> 00:37:59,110
deep down there. You know? No place, no

1048
00:37:59,110 --> 00:38:00,010
time, timeless,

1049
00:38:00,390 --> 00:38:02,969
that place that is empty and full simultaneously,

1050
00:38:03,670 --> 00:38:05,130
that there's absolutely nothing.

1051
00:38:05,829 --> 00:38:06,969
I had the experience

1052
00:38:07,269 --> 00:38:08,170
of becoming

1053
00:38:08,869 --> 00:38:10,250
aware of the observer.

1054
00:38:11,144 --> 00:38:13,304
I witnessed the witness, and I observed the

1055
00:38:13,304 --> 00:38:13,804
observer.

1056
00:38:14,265 --> 00:38:16,905
It wasn't that the observer finally saw me.

1057
00:38:16,905 --> 00:38:19,005
It was that I finally was aware

1058
00:38:19,625 --> 00:38:21,785
of the observer and the witness that is

1059
00:38:21,785 --> 00:38:24,824
there. And then the next sense I had

1060
00:38:24,824 --> 00:38:26,525
was it was like an image

1061
00:38:27,039 --> 00:38:29,199
of a drop of water, and it was

1062
00:38:29,199 --> 00:38:31,679
close-up. My perspective was right at the water

1063
00:38:31,679 --> 00:38:32,179
drop.

1064
00:38:32,559 --> 00:38:35,359
And, with that, I had the understanding that

1065
00:38:35,359 --> 00:38:38,239
we've always been together. We all have always

1066
00:38:38,239 --> 00:38:40,239
been together, all of us, all of us.

1067
00:38:40,239 --> 00:38:41,380
We're all together

1068
00:38:41,994 --> 00:38:44,335
all the time. On this level,

1069
00:38:44,795 --> 00:38:47,914
I feel that this particular puzzle that we

1070
00:38:47,914 --> 00:38:50,014
have around how do we live with technology

1071
00:38:50,074 --> 00:38:52,175
and how does humanity evolve

1072
00:38:52,635 --> 00:38:55,054
and who are we going to be

1073
00:38:55,480 --> 00:38:57,719
over this next chapter? Do we solve the

1074
00:38:57,719 --> 00:38:58,219
puzzle

1075
00:38:58,920 --> 00:39:00,619
of how we show up with each other

1076
00:39:01,079 --> 00:39:02,059
in this particular

1077
00:39:02,760 --> 00:39:03,260
version?

1078
00:39:03,640 --> 00:39:05,500
And I think we have about ten years

1079
00:39:05,559 --> 00:39:07,640
to know if this is going to be

1080
00:39:07,640 --> 00:39:09,739
more like Hunger Games or Star Trek.

1081
00:39:10,065 --> 00:39:12,864
This is really the moment. This is the

1082
00:39:12,864 --> 00:39:14,565
moment. I'm in my fifties,

1083
00:39:14,864 --> 00:39:17,204
and I did a great deal of work.

1084
00:39:17,425 --> 00:39:19,445
I have a lot of capabilities and capacities.

1085
00:39:20,144 --> 00:39:22,690
There is nothing that anyone could do to

1086
00:39:22,690 --> 00:39:24,690
have me go back to my twenties now,

1087
00:39:24,690 --> 00:39:26,289
you know, and be 20 years old right

1088
00:39:26,289 --> 00:39:29,010
now. And it's really because this is the

1089
00:39:29,010 --> 00:39:31,570
time for all of us. I imagine many

1090
00:39:31,570 --> 00:39:32,550
people who are listening

1091
00:39:32,849 --> 00:39:34,309
to be an adult,

1092
00:39:35,344 --> 00:39:36,005
to be

1093
00:39:36,385 --> 00:39:36,885
aware,

1094
00:39:37,424 --> 00:39:37,924
awake,

1095
00:39:38,385 --> 00:39:38,885
talented,

1096
00:39:39,664 --> 00:39:40,164
capable

1097
00:39:41,264 --> 00:39:42,484
at this moment.

1098
00:39:43,184 --> 00:39:44,944
Oh, I'm getting chills. Like, this is the

1099
00:39:44,944 --> 00:39:47,125
moment. This is the moment for us to

1100
00:39:47,184 --> 00:39:47,684
bring

1101
00:39:47,984 --> 00:39:48,724
our freedom

1102
00:39:49,099 --> 00:39:50,000
to the problems,

1103
00:39:50,380 --> 00:39:51,199
the intractable

1104
00:39:51,500 --> 00:39:52,000
problems.

1105
00:39:52,460 --> 00:39:54,480
For anyone who's listening, I did air quotes,

1106
00:39:54,780 --> 00:39:55,760
like the intractable

1107
00:39:56,140 --> 00:39:58,000
problems that have been facing us

1108
00:39:58,380 --> 00:40:00,239
as a species. And so

1109
00:40:00,619 --> 00:40:02,295
it is the most exciting time to put

1110
00:40:02,295 --> 00:40:04,161
you alive. It's the most amazing time to

1111
00:40:04,161 --> 00:40:06,155
be be alive, and it is the time

1112
00:40:06,534 --> 00:40:07,034
where

1113
00:40:07,494 --> 00:40:09,594
bringing a healed internal

1114
00:40:10,534 --> 00:40:11,594
state to

1115
00:40:12,054 --> 00:40:12,954
these challenges

1116
00:40:13,809 --> 00:40:16,530
is important. So for people who have kids

1117
00:40:16,530 --> 00:40:18,049
and look at the news and you have

1118
00:40:18,049 --> 00:40:18,710
the question,

1119
00:40:19,329 --> 00:40:21,809
what's gonna happen to college students, what's gonna

1120
00:40:21,809 --> 00:40:24,049
happen to children, then it's really like, if

1121
00:40:24,049 --> 00:40:25,989
you have any unfinished business

1122
00:40:26,844 --> 00:40:27,344
internally,

1123
00:40:27,885 --> 00:40:30,684
get that done, get that done because now

1124
00:40:30,684 --> 00:40:32,385
is the time we're shaping it.

1125
00:40:32,844 --> 00:40:33,985
The things that

1126
00:40:34,364 --> 00:40:36,864
Hoffman helps people get out of the way

1127
00:40:37,005 --> 00:40:39,005
in how they deal with themselves and deal

1128
00:40:39,005 --> 00:40:40,144
with other people,

1129
00:40:40,519 --> 00:40:42,280
how they relate to themselves and relate to

1130
00:40:42,280 --> 00:40:45,099
other people. These are the leadership skills.

1131
00:40:45,639 --> 00:40:47,339
These are the present skills

1132
00:40:47,880 --> 00:40:50,139
that allow us to adapt in the moment.

1133
00:40:50,839 --> 00:40:52,920
When people are running scripts, they get very

1134
00:40:52,920 --> 00:40:53,420
rigid.

1135
00:40:54,284 --> 00:40:56,224
You can't have a new piece of information

1136
00:40:56,364 --> 00:40:58,684
come in and respond to it in an

1137
00:40:58,684 --> 00:40:59,664
elegant way

1138
00:41:00,125 --> 00:41:01,664
if you're running scripts.

1139
00:41:02,125 --> 00:41:03,905
And so these childhood scripts

1140
00:41:04,284 --> 00:41:05,724
gotta do the work to get rid of

1141
00:41:05,724 --> 00:41:07,800
the scripts, to not be ruled by the

1142
00:41:07,800 --> 00:41:10,360
scripts. If you want to lean towards the

1143
00:41:10,360 --> 00:41:10,860
side

1144
00:41:11,400 --> 00:41:11,900
of

1145
00:41:12,519 --> 00:41:13,019
humans,

1146
00:41:13,400 --> 00:41:14,220
our species,

1147
00:41:15,160 --> 00:41:17,320
evolving to the place that we can solve

1148
00:41:17,320 --> 00:41:19,739
these problems, some of which are existential.

1149
00:41:20,360 --> 00:41:20,860
Nicole,

1150
00:41:21,885 --> 00:41:22,385
so

1151
00:41:22,844 --> 00:41:25,485
good. I can feel the passion and the

1152
00:41:25,485 --> 00:41:25,985
importance

1153
00:41:26,364 --> 00:41:29,005
of what this means for you and what

1154
00:41:29,005 --> 00:41:31,164
it means for us as humans and then

1155
00:41:31,164 --> 00:41:33,265
the collective us as a society.

1156
00:41:34,250 --> 00:41:36,250
Thank you for this conversation. What's it like

1157
00:41:36,250 --> 00:41:36,750
to

1158
00:41:37,050 --> 00:41:37,789
talk about

1159
00:41:38,170 --> 00:41:38,670
Hoffman

1160
00:41:39,210 --> 00:41:41,210
and the work you do and who you

1161
00:41:41,210 --> 00:41:43,369
are? How do you feel as we wrap

1162
00:41:43,369 --> 00:41:45,230
up here? I feel great.

1163
00:41:45,609 --> 00:41:46,829
I love the puzzle,

1164
00:41:47,375 --> 00:41:48,734
and I love how I show up to

1165
00:41:48,734 --> 00:41:49,315
the puzzle

1166
00:41:49,614 --> 00:41:52,275
in that I'm actually unattached to the outcome.

1167
00:41:52,655 --> 00:41:54,494
Also, because I know that we've always been

1168
00:41:54,494 --> 00:41:54,994
together,

1169
00:41:55,375 --> 00:41:56,594
sun up to sun down,

1170
00:41:56,974 --> 00:41:58,514
every moment, every day.

1171
00:41:58,894 --> 00:42:00,514
I am working on the problem

1172
00:42:01,054 --> 00:42:02,514
of how we

1173
00:42:03,030 --> 00:42:03,530
help

1174
00:42:04,150 --> 00:42:06,010
people heal, grow, and thrive

1175
00:42:06,469 --> 00:42:08,869
at scale. And scale's become a dirty word

1176
00:42:08,869 --> 00:42:10,250
because of how it's affiliated

1177
00:42:10,550 --> 00:42:11,690
with social media,

1178
00:42:11,989 --> 00:42:14,090
but it really just means for everyone

1179
00:42:14,630 --> 00:42:17,625
and what might be possible. And so the

1180
00:42:17,625 --> 00:42:19,565
way my brain works and my superpower

1181
00:42:20,025 --> 00:42:21,485
has a lot to do with

1182
00:42:21,945 --> 00:42:24,664
seeing things that look unrelated and pulling them

1183
00:42:24,664 --> 00:42:25,164
together.

1184
00:42:25,704 --> 00:42:27,304
I think it makes a lot of sense

1185
00:42:27,304 --> 00:42:28,125
to talk about

1186
00:42:28,425 --> 00:42:31,485
technology AI and Hoffman in the same conversation,

1187
00:42:32,019 --> 00:42:33,860
because it's a part of the same solution

1188
00:42:33,860 --> 00:42:36,660
set. What we have to do is to

1189
00:42:36,660 --> 00:42:38,739
understand how we can actually, like, change these

1190
00:42:38,739 --> 00:42:39,239
systems

1191
00:42:39,539 --> 00:42:41,000
and bring these things together

1192
00:42:41,380 --> 00:42:44,099
so that we actually create the system that

1193
00:42:44,099 --> 00:42:44,599
allows

1194
00:42:45,045 --> 00:42:47,444
humanity to shift in the way that we

1195
00:42:47,444 --> 00:42:49,605
need to to live with the tools that

1196
00:42:49,605 --> 00:42:50,264
we've built

1197
00:42:50,565 --> 00:42:52,744
and also our curious natures.

1198
00:42:53,364 --> 00:42:55,704
Well, thanks for your curious nature

1199
00:42:56,005 --> 00:42:57,944
today, Nicole, and

1200
00:42:58,280 --> 00:43:01,820
people can check out your website, nicolebradford.com.

1201
00:43:02,679 --> 00:43:03,179
And,

1202
00:43:03,800 --> 00:43:05,480
look at the show notes because we'll have

1203
00:43:05,480 --> 00:43:07,159
lots of links to all the good stuff

1204
00:43:07,159 --> 00:43:08,219
you talked about.

1205
00:43:08,519 --> 00:43:11,057
Human tech week is going to be April

1206
00:43:11,057 --> 00:43:13,594
27 through May 2, and it's going to

1207
00:43:13,594 --> 00:43:15,914
be all about this technology and all across

1208
00:43:15,914 --> 00:43:16,655
San Francisco.

1209
00:43:17,195 --> 00:43:17,695
Awesome.

1210
00:43:18,074 --> 00:43:21,215
Nicole, thanks for your time. Really, really appreciate

1211
00:43:21,594 --> 00:43:22,974
you and this conversation.

1212
00:43:23,355 --> 00:43:23,855
Likewise.

1213
00:43:32,339 --> 00:43:34,500
Thank you for listening to our podcast. My

1214
00:43:34,500 --> 00:43:36,819
name is Liza Ingrassi. I'm the CEO and

1215
00:43:36,819 --> 00:43:39,000
president of Hoffman Institute Foundation.

1216
00:43:39,485 --> 00:43:40,864
And I'm Razzi Grassi,

1217
00:43:41,405 --> 00:43:44,445
Hoffman teacher and founder of the Hoffman Institute

1218
00:43:44,445 --> 00:43:44,945
Foundation.

1219
00:43:45,565 --> 00:43:48,525
Our mission is to provide people greater access

1220
00:43:48,525 --> 00:43:50,844
to the wisdom and power of love. In

1221
00:43:50,844 --> 00:43:53,400
themselves, in each other, and in the world.

1222
00:43:53,639 --> 00:43:57,420
To find out more, please go to hompaninstitute.org.