1 00:00:49,027 --> 00:00:50,234 Welcome back to the show. 2 00:00:50,234 --> 00:00:52,934 I hope you are so, so well. 3 00:00:53,354 --> 00:00:59,684 I have just got back from Noosa in Queensland in Australia where I was for a 4 00:00:59,684 --> 00:01:01,514 little bit of a shorter trip than planned. 5 00:01:01,514 --> 00:01:07,355 I was meant to go out for 10 days and with my partner and our son and 6 00:01:07,355 --> 00:01:11,285 tie in a little bit of a holiday to a speaking gig that I had at the 7 00:01:11,285 --> 00:01:12,815 Heart-Centered Business Conference. 8 00:01:12,815 --> 00:01:16,505 However, at the last minute, my partner had an injury and couldn't 9 00:01:16,510 --> 00:01:20,015 fly, and so it was all a little bit like unsure what to do. 10 00:01:20,675 --> 00:01:24,940 But in the end, I traveled solo for the first time without my son. 11 00:01:25,260 --> 00:01:28,185 He's eight months, eight and a half months now, which I felt 12 00:01:28,205 --> 00:01:29,385 really unsure about doing. 13 00:01:29,385 --> 00:01:33,300 And to be honest, a little bit fearful of also what other people 14 00:01:33,300 --> 00:01:34,710 would think of me for doing that. 15 00:01:35,261 --> 00:01:39,527 but he was absolutely fine, completely, fine without me and thrived. 16 00:01:39,527 --> 00:01:43,707 And I was really lucky to have family to help out with my partner 17 00:01:43,707 --> 00:01:47,677 and my son and I had the best time. 18 00:01:48,527 --> 00:01:49,757 Oh my goodness. 19 00:01:50,057 --> 00:01:52,157 Like, honestly in person stuff. 20 00:01:52,157 --> 00:01:54,872 It's just, it's just incredible. 21 00:01:55,282 --> 00:01:57,607 To be in a space. 22 00:01:57,607 --> 00:02:02,977 And also it's incredible when you are in a space that is really intentionally 23 00:02:02,977 --> 00:02:11,298 curated and when the people there you feel a sense of connection to. 24 00:02:12,678 --> 00:02:16,308 And I know that I have been to events where I have left them and 25 00:02:16,308 --> 00:02:21,888 felt disconnected and felt like there was something wrong with me 26 00:02:21,888 --> 00:02:27,205 because I didn't really feel like I was like the other people there and 27 00:02:27,205 --> 00:02:29,095 I was looking for something deeper. 28 00:02:30,205 --> 00:02:36,805 And my beautiful, incredible, like just super smart friend, Tash Corbin, who 29 00:02:36,805 --> 00:02:40,577 is an incredible marketer, is the host and the creator of the Heart-Centered 30 00:02:40,582 --> 00:02:46,127 Business Conference, and I was absolutely honored to speak there this year and to 31 00:02:46,127 --> 00:02:52,262 be part of a panel and also to mentor at a special day for VIP attendees. 32 00:02:53,212 --> 00:02:55,067 And I've already got my ticket for next year. 33 00:02:56,147 --> 00:02:57,527 I cannot wait to go back. 34 00:02:57,527 --> 00:02:59,997 It's in September next year, 2024. 35 00:03:00,887 --> 00:03:05,237 And be in a space again with wonderful, incredible, smart, caring, 36 00:03:05,242 --> 00:03:07,246 genuine, entrepreneurial people. 37 00:03:08,226 --> 00:03:11,566 And this time as an attendee sitting back and taking in all the wisdom. 38 00:03:12,456 --> 00:03:13,896 So you should totally check it out. 39 00:03:13,901 --> 00:03:18,246 If that sounds like something you would really love to just Google Heart-Centered 40 00:03:18,246 --> 00:03:22,746 Business Conference or Tash Corbin and follow the links and snap up your ticket. 41 00:03:22,751 --> 00:03:26,086 But, I don't even know if there's gonna be many left, because I'm pretty 42 00:03:26,086 --> 00:03:30,496 sure everyone that's in a position to be able to get a ticket that was 43 00:03:30,496 --> 00:03:34,846 there over the past few days will have already got their ticket for next year. 44 00:03:35,347 --> 00:03:39,316 now on that note, I have my own in-person coming up. 45 00:03:40,316 --> 00:03:42,296 It's my only one planned this year. 46 00:03:42,536 --> 00:03:48,694 It is my, if I say so myself, pretty, pretty special retreat 47 00:03:48,694 --> 00:03:50,794 that I run called Elevate Retreat. 48 00:03:51,154 --> 00:03:57,934 I've run this several times now, and it is back in October, 2023 from the 11th to the 49 00:03:57,934 --> 00:04:07,671 13th, and it's a time and a space and a place for you to come away, get away from 50 00:04:07,671 --> 00:04:16,981 the the grind, the every day, the being in it to be in a space where you can let 51 00:04:16,981 --> 00:04:25,531 your ideas and thoughts and imagination expand to be in a place where you are 52 00:04:25,531 --> 00:04:34,699 held and supported and encouraged, and people see how incredible you are and want 53 00:04:34,699 --> 00:04:40,729 only the best for you, and remind you and help you remember how incredible you are. 54 00:04:41,844 --> 00:04:51,054 And we will strategise and we will also, slash I will also, very kindly call 55 00:04:51,054 --> 00:04:57,024 you out and challenge you on little areas I might see you holding yourself 56 00:04:57,024 --> 00:05:01,974 back from what it is that you really, really want to do, or have or be. 57 00:05:03,084 --> 00:05:04,644 Spaces are limited. 58 00:05:04,644 --> 00:05:06,654 We have space for eight women. 59 00:05:07,239 --> 00:05:11,139 And I actually, this is a member event, so this is open to my members 60 00:05:11,139 --> 00:05:14,469 in the Modern Marketing Collective and fills with our members, but 61 00:05:14,469 --> 00:05:15,669 I wanna let you know about it. 62 00:05:16,809 --> 00:05:21,159 Because I got a feeling that you may well be interested too. 63 00:05:22,029 --> 00:05:26,019 So if this sounds like something that would be really supportive for 64 00:05:26,019 --> 00:05:30,189 you and expansive for your business, and oh my goodness, I've had a lot 65 00:05:30,189 --> 00:05:34,169 of my former retreat attendees, my retreat alumni on the podcast. 66 00:05:34,599 --> 00:05:39,682 You might have heard their stories and seeing their before retreat and 67 00:05:39,682 --> 00:05:44,482 after retreat selves and businesses is pretty bloody inspiring. 68 00:05:44,932 --> 00:05:46,312 So go ahead. 69 00:05:46,312 --> 00:05:52,242 I really encourage you to go to my website, emilyosmond.com/business-retreat, 70 00:05:52,262 --> 00:05:54,832 kinda like that little hyphen in the middle business dash retreat. 71 00:05:55,612 --> 00:05:58,662 Or just search Emily Osmond Business Retreat and pop your 72 00:05:58,682 --> 00:06:00,392 name on the application form. 73 00:06:00,397 --> 00:06:07,887 So applications open up, on, let me just grab the date here, the 29th of May. 74 00:06:08,697 --> 00:06:11,897 And like I said, this is for my members, but if this feels like 75 00:06:11,897 --> 00:06:15,072 something that would be really amazing for you, I encourage you to 76 00:06:15,072 --> 00:06:18,342 go ahead and apply and you could just tick if you're a member or not yet. 77 00:06:18,932 --> 00:06:23,809 And you can also join the Modern Marketing Collective if you're 78 00:06:23,809 --> 00:06:25,099 accepted to come to the retreat. 79 00:06:25,159 --> 00:06:27,139 And why would you want to do that? 80 00:06:27,139 --> 00:06:28,759 Well, oh my goodness. 81 00:06:29,523 --> 00:06:35,338 You are going to have these strategies, the support and the connection and 82 00:06:35,338 --> 00:06:39,298 community with those entrepreneurial people that have been at the retreat 83 00:06:39,328 --> 00:06:45,598 with you after the retreat to help you, and I'll be there coaching you each 84 00:06:45,598 --> 00:06:50,308 month after the retreat to help keep you on track and to guide you and to 85 00:06:50,308 --> 00:06:54,358 know what we spoke about there, what your focuses are, what perhaps your 86 00:06:54,538 --> 00:06:56,028 challenges are that you come across. 87 00:06:56,813 --> 00:07:02,753 To help you continue that momentum after the retreat, to help you have access 88 00:07:02,753 --> 00:07:07,373 to the strategies to then implement into your business that are inside the 89 00:07:07,373 --> 00:07:12,233 modern marketing collective, and to continue being in a space with inspiring, 90 00:07:12,233 --> 00:07:17,878 encouraging, positive, proactive entrepreneurial people, including those 91 00:07:17,878 --> 00:07:19,198 that you were at the retreat with. 92 00:07:19,198 --> 00:07:21,359 So, it's a win, win, win, win, win. 93 00:07:21,749 --> 00:07:22,139 All righty. 94 00:07:22,139 --> 00:07:26,862 So that is it on the retreat front now let's get into this episode. 95 00:07:33,267 --> 00:07:38,859 So we are talking about what exactly makes an opt-in page 96 00:07:39,579 --> 00:07:42,099 typically convert pretty well. 97 00:07:42,519 --> 00:07:45,999 And just to wind back a sec there, so what is an opt-in page? 98 00:07:46,299 --> 00:07:47,259 Really simply? 99 00:07:47,264 --> 00:07:53,049 It's where someone is going to opt in for something and typically it means that 100 00:07:53,049 --> 00:08:00,229 they are opting in with their name and their email address for something that 101 00:08:00,229 --> 00:08:04,609 you have to offer and typically it's used as a term for something that is free. 102 00:08:04,909 --> 00:08:11,539 So you may have heard of the term of a lead magnet, and this is basically 103 00:08:11,539 --> 00:08:17,918 the page that people go to, to access or to, pop that email address in to 104 00:08:17,918 --> 00:08:20,318 then get access to your lead magnet. 105 00:08:20,653 --> 00:08:24,313 So they're basically saying, yes, I need that, I want that. 106 00:08:24,673 --> 00:08:27,613 Let me give you my details of where to send that. 107 00:08:27,613 --> 00:08:29,323 So that is an opt-in page. 108 00:08:29,863 --> 00:08:36,433 Now I want to take you through what can help these pages have more people 109 00:08:36,438 --> 00:08:39,923 that visit that page actually opt in. 110 00:08:40,362 --> 00:08:46,847 Actually put their name and email address in, because that is the goal that we want 111 00:08:46,847 --> 00:08:52,457 to make sure that we are maximizing the results for our business from that page. 112 00:08:52,727 --> 00:08:56,747 So we want to make sure that most of the people that are visiting 113 00:08:56,747 --> 00:08:59,917 that page are going to continue that little journey that we are taking them 114 00:08:59,917 --> 00:09:02,282 on and put their email address in. 115 00:09:02,522 --> 00:09:05,918 And I know I used to kind of be like, well, wouldn't everyone that goes to 116 00:09:05,918 --> 00:09:07,268 the page put their email address in? 117 00:09:07,268 --> 00:09:10,658 Like if they know that it's got this freebie that they want or 118 00:09:10,658 --> 00:09:12,788 they're interested in, like, isn't everyone just gonna go ahead 119 00:09:12,793 --> 00:09:13,628 and put their email address in? 120 00:09:13,898 --> 00:09:15,428 But no, it's not the case. 121 00:09:15,428 --> 00:09:18,369 Some people will just, I don't know, can't be bothered or they'll drop off 122 00:09:18,378 --> 00:09:22,001 or they're like, oh, this isn't what I thought it would be, or, and this is 123 00:09:22,001 --> 00:09:26,451 what I'm gonna take you through to help make sure that you get as many people 124 00:09:26,451 --> 00:09:29,751 as possible actually taking action to continue the journey to pop their email 125 00:09:29,751 --> 00:09:33,910 address in so that you can then, Provide that incredible freebie that you have. 126 00:09:33,940 --> 00:09:34,390 Okay. 127 00:09:34,750 --> 00:09:40,810 Now, as we go through this, please don't forget that last week on the 128 00:09:40,810 --> 00:09:45,100 podcast we had Emma Troy, who is an incredible website designer. 129 00:09:45,100 --> 00:09:49,840 She creates and specialises in high converting websites, and 130 00:09:49,840 --> 00:09:55,130 I've teamed up with Emma to give you $100 off her template. 131 00:09:55,130 --> 00:09:58,490 So as we are listening, and if you're thinking mm-hmm I think it'll be super 132 00:09:58,490 --> 00:10:04,070 handy to have a website that is gonna help me do this, and you like myself, 133 00:10:04,075 --> 00:10:08,620 and I guess like Emma, are really into stunning designs really aesthetic 134 00:10:08,670 --> 00:10:11,640 designs, then go ahead and check them out. 135 00:10:11,640 --> 00:10:17,040 You can go to Emma's website, emmatroy.com.au/shop, or just 136 00:10:17,040 --> 00:10:21,030 Google Emma Troy and the links will be in the in the show notes here. 137 00:10:21,360 --> 00:10:25,740 And if you enter the code VIPEMILY, then you'll have a hundred 138 00:10:25,745 --> 00:10:27,450 dollars off her website templates. 139 00:10:27,450 --> 00:10:33,715 And they are on the incredible website site called Show It, which I don't 140 00:10:33,715 --> 00:10:37,045 think you can really beat when it comes to the design side of things. 141 00:10:37,045 --> 00:10:41,019 And my website is built on, show it, and it's based on, a customization 142 00:10:41,019 --> 00:10:42,579 of one of Emma's templates. 143 00:10:42,579 --> 00:10:47,499 So I use and love her templates, her work, and her as a business owner. 144 00:10:48,579 --> 00:10:49,089 All righty. 145 00:10:49,089 --> 00:10:51,399 So let's get into some of these tips now. 146 00:10:51,849 --> 00:10:52,669 Number one. 147 00:10:53,778 --> 00:10:56,508 You want to make sure that you have something that grabs attention 148 00:10:56,508 --> 00:10:58,128 when it comes to your headline. 149 00:10:58,158 --> 00:10:58,368 Okay? 150 00:10:58,368 --> 00:11:02,748 So this is really the, the first sentence on that page. 151 00:11:03,138 --> 00:11:03,588 Okay? 152 00:11:03,588 --> 00:11:05,848 And that might even just be something for you to recognise as well. 153 00:11:05,868 --> 00:11:10,578 Do you actually have a, a sentence on that page instead of one big paragraph? 154 00:11:10,578 --> 00:11:12,228 You wanna break it up, make it punchy. 155 00:11:12,228 --> 00:11:17,049 So an intention grabbing headline, and this needs to discuss. 156 00:11:17,994 --> 00:11:22,704 And share really clearly what exactly the promise is, what 157 00:11:22,704 --> 00:11:24,204 exactly you were providing. 158 00:11:24,264 --> 00:11:24,564 Okay? 159 00:11:24,564 --> 00:11:28,404 What exactly that freebie is. 160 00:11:28,494 --> 00:11:30,204 All right, so I'm just gonna give you an example here. 161 00:11:31,074 --> 00:11:37,530 One of my freebies and opt-in pages is for some prompts to 162 00:11:37,530 --> 00:11:39,570 help you write your content. 163 00:11:39,630 --> 00:11:40,290 Okay? 164 00:11:41,001 --> 00:11:46,716 Now I have called it 52 Timeless post prompts. 165 00:11:47,274 --> 00:11:51,189 so it's explaining and communicating like the benefit here is that they're timeless. 166 00:11:51,189 --> 00:11:55,029 You're not gonna have these, and then they're not relevant or they're no 167 00:11:55,029 --> 00:11:57,159 longer the trend or something like that. 168 00:11:57,159 --> 00:12:01,899 These are timeless pieces of content ideas that you can use. 169 00:12:01,899 --> 00:12:05,919 Okay, so my headline's super simple, 52 timeless post prompts, but it's pretty 170 00:12:05,919 --> 00:12:09,489 clear in terms of what it is and a little bit of a why you should want that. 171 00:12:10,119 --> 00:12:10,869 That's number one. 172 00:12:11,609 --> 00:12:16,319 Number two is then once you've got that sentence there that explains 173 00:12:16,319 --> 00:12:20,219 really clearly what it is that they are having there, what exactly your 174 00:12:20,219 --> 00:12:26,189 offer provides is a sub-headline, and this can continue that on. 175 00:12:27,464 --> 00:12:32,084 So maybe you can't quite fit everything you want to explain in their headline. 176 00:12:32,324 --> 00:12:37,394 You can use the sub-headline to maybe emphasise another part, another 177 00:12:37,394 --> 00:12:41,864 benefit, or to give a little bit more detail about what they're receiving. 178 00:12:41,864 --> 00:12:43,814 So again, let me just give you an example here. 179 00:12:44,454 --> 00:12:49,977 So mine, subheading or sub-headline says, A year's worth of weekly 180 00:12:49,977 --> 00:12:53,127 content ideas made simple. 181 00:12:54,224 --> 00:12:59,234 So I'm just taking a little bit further to explain the benefits 182 00:12:59,654 --> 00:13:01,814 of why someone should want this. 183 00:13:02,529 --> 00:13:08,752 So it gives them an entire year of content ideas and it makes it simple for them. 184 00:13:09,782 --> 00:13:13,232 See, what I'm doing here isn't super complicated, but it's just making 185 00:13:13,232 --> 00:13:16,622 sure that I'm really, really clear about why would someone want this? 186 00:13:16,622 --> 00:13:20,072 What is the benefit to them, and then how can I communicate it to them? 187 00:13:20,507 --> 00:13:24,145 Okay, so we got their headline, the sub headline. 188 00:13:24,415 --> 00:13:28,006 Now we have the action that they need to take. 189 00:13:28,156 --> 00:13:30,016 So the call to action. 190 00:13:30,406 --> 00:13:37,566 Now you want to make sure that you have, I would recommend a really bright or 191 00:13:38,146 --> 00:13:42,016 high contrast button for people to click. 192 00:13:42,682 --> 00:13:45,349 So you wanna make sure it's gonna be, obvious on the page 193 00:13:45,409 --> 00:13:46,519 where they need to click. 194 00:13:47,494 --> 00:13:49,984 To then submit the form. 195 00:13:50,014 --> 00:13:53,884 Okay, so I have mine on this particular page I'm talking about, which by the 196 00:13:53,884 --> 00:13:58,567 way, converts anywhere from 40 to 50 to 60, and some days even, even a 197 00:13:58,567 --> 00:13:59,987 hundred percent of people opting in. 198 00:14:00,297 --> 00:14:03,832 But it's a really nicely high converting page. 199 00:14:04,492 --> 00:14:06,187 Mine is just a bright orange. 200 00:14:06,187 --> 00:14:08,347 I'm like, people cannot miss that button. 201 00:14:08,587 --> 00:14:12,642 And I actually say on it " get free prompts". 202 00:14:13,347 --> 00:14:16,917 So people know exactly what's gonna happen when they click that button. 203 00:14:16,947 --> 00:14:17,187 Okay? 204 00:14:17,187 --> 00:14:21,207 So it's super clear, it's not complicated, it's really, really clear. 205 00:14:21,717 --> 00:14:25,287 The other thing, okay, after that call to action is actually 206 00:14:25,287 --> 00:14:26,637 just having the form there. 207 00:14:26,637 --> 00:14:30,172 So making sure you have, the place where they're gonna submit their details. 208 00:14:30,332 --> 00:14:36,202 Now, This does depend on the type of thing that you are offering in terms 209 00:14:36,202 --> 00:14:38,122 of what exactly you are asking for it. 210 00:14:38,122 --> 00:14:40,642 It also depends on your business, but what exactly you are 211 00:14:40,642 --> 00:14:42,742 asking for in the form itself. 212 00:14:42,952 --> 00:14:46,852 For my business, I will typically ask for the first name. 213 00:14:46,852 --> 00:14:49,920 Sometimes I'll ask for the surname, and the email address, and that 214 00:14:49,920 --> 00:14:51,810 is enough for me and my business. 215 00:14:51,810 --> 00:14:56,010 But you may need some further details or some different details for your business. 216 00:14:56,420 --> 00:15:02,298 On the whole, what I would typically recommend is to keep it pretty minimal 217 00:15:02,298 --> 00:15:03,528 in terms of what you are asking for. 218 00:15:03,528 --> 00:15:08,468 You will probably see a drop off the more criteria, the more information that 219 00:15:08,468 --> 00:15:11,618 you are asking people for just because it just takes a little bit extra effort 220 00:15:11,618 --> 00:15:12,558 each thing you are asking people for. 221 00:15:13,296 --> 00:15:14,976 We don't have a lot of patience sometimes. 222 00:15:14,976 --> 00:15:16,566 We're like, ah, this is too much. 223 00:15:16,566 --> 00:15:17,616 I don't wanna fill this in. 224 00:15:17,946 --> 00:15:18,886 I'm over it already. 225 00:15:18,886 --> 00:15:22,236 So, I would recommend keeping it just to the minimum information 226 00:15:22,236 --> 00:15:23,436 that you need to gather. 227 00:15:23,466 --> 00:15:23,756 Okay. 228 00:15:24,985 --> 00:15:29,455 Now something else to think about is what you have on the page in 229 00:15:29,455 --> 00:15:32,575 terms of other buttons or other things for people to click. 230 00:15:32,815 --> 00:15:38,905 And my recommendation is to really, if you can have nothing else, I have nowhere else 231 00:15:38,905 --> 00:15:40,925 that people can go, people can click off. 232 00:15:41,455 --> 00:15:45,745 You just want to provide that really clear one action for people to take, 233 00:15:45,745 --> 00:15:49,195 which is to submit that form and opt in. 234 00:15:49,405 --> 00:15:54,176 So if you have a, The menu bar for your website you may or may not want 235 00:15:54,176 --> 00:15:56,306 to consider if you can hide that. 236 00:15:57,146 --> 00:16:00,686 You would also want to consider if you have a lot of other things on that 237 00:16:00,686 --> 00:16:05,366 page that may distract people, even if they go to that page with the intention 238 00:16:05,371 --> 00:16:08,446 of getting that freebie and opting in for it, make sure that there's not 239 00:16:08,446 --> 00:16:11,416 too many other things that you are asking them to do that may distract 240 00:16:11,416 --> 00:16:13,546 them away from their initial intention. 241 00:16:13,756 --> 00:16:18,316 So keep the page to that one action you want people to take, and that's 242 00:16:18,321 --> 00:16:20,536 gonna help you have more people opt in. 243 00:16:21,946 --> 00:16:26,035 Another thing, so I think this is number five now, we've looked at the headline, 244 00:16:26,040 --> 00:16:30,604 the sub-headline, the call to action button, the form itself, we've looked 245 00:16:30,604 --> 00:16:33,802 at, not having too many other things slash no other things that they can do. 246 00:16:34,322 --> 00:16:38,352 So this is number six is looking at the imagery. 247 00:16:39,522 --> 00:16:46,412 So looking at how can you either illustrate or represent what 248 00:16:46,412 --> 00:16:48,772 they are about to receive. 249 00:16:49,402 --> 00:16:50,902 So what that freebie is. 250 00:16:50,902 --> 00:16:57,292 So you may have a mockup to help people visualise that amazing PDF or ebook 251 00:16:57,292 --> 00:17:02,392 or something that you're about to send them so they can see it and they, okay. 252 00:17:02,392 --> 00:17:03,772 Yep, that makes sense to me. 253 00:17:03,772 --> 00:17:04,822 That makes it really tangible. 254 00:17:04,827 --> 00:17:05,902 That's what I'm going to get 255 00:17:06,266 --> 00:17:08,506 . For my page, I actually just have a photo of me. 256 00:17:10,001 --> 00:17:15,731 And a little bonus tip here is that I try and match and I'm considerate about 257 00:17:15,731 --> 00:17:21,371 matching the imagery that I use on the page with the imagery that I use that 258 00:17:21,581 --> 00:17:23,981 they see before they go to the page. 259 00:17:24,251 --> 00:17:29,306 So there's a level of consistency on that journey that gets into the page. 260 00:17:29,306 --> 00:17:34,226 I don't want them to be jarring, have a jarring experience of what they see in 261 00:17:34,226 --> 00:17:38,906 the marketing of the lead magnet, and then what they see on the page itself. 262 00:17:38,906 --> 00:17:43,406 It has to make sense and continue my brand versus being 263 00:17:43,406 --> 00:17:46,736 really, different or unexpected. 264 00:17:47,336 --> 00:17:49,706 Because if people land on a page that's like, hang on a minute, 265 00:17:49,706 --> 00:17:50,696 is this the same business? 266 00:17:50,696 --> 00:17:52,166 Is this the same brand? 267 00:17:52,166 --> 00:17:53,546 Am I in the right spot here? 268 00:17:54,236 --> 00:17:57,746 They're gonna be confused and click away and it can also just 269 00:17:57,806 --> 00:18:00,986 lower the trust level that they're like, well, I'm not really sure. 270 00:18:00,986 --> 00:18:02,036 Hang on, can I trust? 271 00:18:02,036 --> 00:18:03,476 Can I put my details in here? 272 00:18:03,716 --> 00:18:07,926 So I'd recommend thinking about the imagery that either represents what 273 00:18:08,045 --> 00:18:12,360 they're about to receive or that is a really great, just branding for your 274 00:18:12,360 --> 00:18:14,620 business that people will recognise. 275 00:18:14,640 --> 00:18:18,881 And for my business it's I'm the personal brand in it, so having an image of me 276 00:18:18,881 --> 00:18:20,681 works well and that may work for you too. 277 00:18:21,253 --> 00:18:25,783 Okay, so number seven, and this is an optional one. 278 00:18:25,788 --> 00:18:30,073 They all are of course, but this one I don't actually have on 279 00:18:30,073 --> 00:18:34,273 this specific page, but I think it's something that I could add. 280 00:18:34,978 --> 00:18:40,378 And I actually want to make this point that your opt-in pages, as 281 00:18:40,383 --> 00:18:44,558 with all of the things that you do with your marketing, are iterative. 282 00:18:45,568 --> 00:18:52,408 Are things that you want to get out there and improve and test and refine and tweak 283 00:18:52,408 --> 00:18:57,718 and continue to make even better over time, versus if you're the type of person 284 00:18:57,723 --> 00:19:02,788 that wants it to be absolutely perfect and absolutely completed and the best it's 285 00:19:02,788 --> 00:19:08,308 ever gonna be before you allow yourself to put it out there, then I think this 286 00:19:08,308 --> 00:19:09,958 could be a helpful approach for you. 287 00:19:10,108 --> 00:19:13,048 And I take this approach for me, so I'm like, look, it's better 288 00:19:13,048 --> 00:19:14,458 that it's out there at all. 289 00:19:15,328 --> 00:19:19,644 Even if it's not perfect or even if it's not got all of the things I could possibly 290 00:19:19,644 --> 00:19:23,844 have on it, it's better that it's just out there so it can start doing its job 291 00:19:23,844 --> 00:19:30,684 and start having people have the option and ability to get my freebie and me to 292 00:19:30,684 --> 00:19:35,784 have them now in my cusp or in my audience database on my email list so I can stay in 293 00:19:35,784 --> 00:19:38,664 touch with them then not being out there. 294 00:19:39,264 --> 00:19:42,744 And it's better to be out there not being absolutely perfect or having 295 00:19:42,744 --> 00:19:46,641 absolutely everything it could have on her, versus me holding myself back. 296 00:19:46,671 --> 00:19:47,061 Okay. 297 00:19:47,301 --> 00:19:51,040 So this is something that is, Something that you can test to see 298 00:19:51,040 --> 00:19:52,450 if it increases your conversions. 299 00:19:52,660 --> 00:19:58,580 And I added this onto I recently ran an Instagram workshop and I added social 300 00:19:58,600 --> 00:20:02,560 proof onto that page in terms of people that I've helped with their Instagram 301 00:20:02,950 --> 00:20:05,910 and what they've learned from me to show, Hey, I know what I'm talking about. 302 00:20:05,910 --> 00:20:08,572 These are people that I've been able to help, some amazing 303 00:20:08,572 --> 00:20:09,652 stories of how I've helped them. 304 00:20:09,982 --> 00:20:12,442 So think about your social proof for your opt-in too. 305 00:20:12,820 --> 00:20:15,850 So for me, for instance, I could actually add in, now I've had 306 00:20:15,850 --> 00:20:17,170 this freebie out there a while. 307 00:20:17,170 --> 00:20:21,432 I could add in some feedback and some comments and some, nice 308 00:20:21,432 --> 00:20:24,726 reviews and that type of thing of people that have, experienced that 309 00:20:24,731 --> 00:20:26,466 freebie and put them on the page. 310 00:20:26,471 --> 00:20:29,106 And I could say something like, Hey, here's what other people think 311 00:20:29,376 --> 00:20:34,026 or have to say, or what they've loved about this, about these post 312 00:20:34,026 --> 00:20:36,306 prompts, and pop them on there. 313 00:20:36,811 --> 00:20:38,701 Social proof can be so powerful. 314 00:20:38,701 --> 00:20:43,171 It helps people see that other people trust you, other people 315 00:20:43,171 --> 00:20:46,861 have gone ahead and taken that action and had a good experience. 316 00:20:47,101 --> 00:20:51,147 So something to consider there, whether you have some reviews, case 317 00:20:51,152 --> 00:20:55,449 stories, testimonials, that type of thing can be really really helpful. 318 00:20:55,689 --> 00:20:59,589 Now, another thing that I don't have on this particular page, sometimes I do and 319 00:20:59,589 --> 00:21:02,379 sometimes I don't, is further information. 320 00:21:02,589 --> 00:21:08,580 So it could be, some dot points that go into here's exactly what's inside, and you 321 00:21:08,580 --> 00:21:12,510 talk about a few things that they're going to learn from that thing that you offer 322 00:21:12,720 --> 00:21:16,803 or they're going to be able to experience thanks to that thing that you offer. 323 00:21:17,235 --> 00:21:22,653 but I've found like really keeping the page very, very simple works really well. 324 00:21:22,773 --> 00:21:26,283 Okay, so just another thing that if it's gonna make sense for your business 325 00:21:26,283 --> 00:21:29,073 and if you want to test it, but if it's gonna hold you back, cuz you're 326 00:21:29,073 --> 00:21:32,220 like, oh my gosh, now I have to write a little bit more copy, giving a little 327 00:21:32,220 --> 00:21:35,130 bit more details about what exactly this lead magnet is or what they're 328 00:21:35,130 --> 00:21:37,590 gonna learn from it, or what the outcomes are going to be or what they 329 00:21:37,595 --> 00:21:39,330 can expect, then don't worry about it. 330 00:21:39,335 --> 00:21:40,770 Just get it out there. 331 00:21:41,335 --> 00:21:50,675 Now the final thing I want to share, so this is number nine, is actually looking 332 00:21:50,675 --> 00:21:53,105 at the stats behind your opt-in page. 333 00:21:54,335 --> 00:21:56,645 So you want to know, well, how is it converting? 334 00:21:57,695 --> 00:22:01,830 And you can see this based on what website platform you use or the analytics 335 00:22:02,500 --> 00:22:07,085 tracking that you use as well to see, okay, well what is that opt-in rate? 336 00:22:07,090 --> 00:22:10,655 The percentage of people that visit the page that actually then go ahead 337 00:22:10,655 --> 00:22:13,445 and complete and pop their details in. 338 00:22:14,428 --> 00:22:17,458 Tracking it and understanding, okay, well maybe it's 10%. 339 00:22:17,458 --> 00:22:19,228 I think it could be a little bit more. 340 00:22:19,468 --> 00:22:22,228 Let's perhaps do one of these things that we didn't have, or 341 00:22:22,233 --> 00:22:24,028 let's see how we can do it better. 342 00:22:24,298 --> 00:22:27,298 Maybe we could have a different call to action. 343 00:22:27,298 --> 00:22:31,937 Maybe it says right now, " submit form" and maybe we could make it a little bit 344 00:22:31,937 --> 00:22:35,267 more clear and entice and call to action says, that says something like, "yes, 345 00:22:35,267 --> 00:22:37,802 give me it now", something like that. 346 00:22:38,262 --> 00:22:41,747 Or "get access now" or, "yes, I want it". 347 00:22:42,187 --> 00:22:46,277 So you can go ahead and, and tweak and test and just do I 348 00:22:46,282 --> 00:22:48,347 recommend one thing at a time. 349 00:22:48,652 --> 00:22:51,712 Give it a little bit, bit of time, so then you can see, okay, did that 350 00:22:51,712 --> 00:22:54,479 actually improve or did that not improve? 351 00:22:54,479 --> 00:22:55,289 Did it go down? 352 00:22:55,289 --> 00:22:58,886 Did it stay the same or did it increase the Opt-ins that you received, the 353 00:22:59,186 --> 00:23:03,506 conversion rate on that page so you can know and feel confident that 354 00:23:03,506 --> 00:23:07,406 you have the data that's informing you of what is actually helping 355 00:23:07,411 --> 00:23:09,236 or hindering your opt-in rate. 356 00:23:09,236 --> 00:23:12,356 So making sure that you are testing and looking at the data there. 357 00:23:12,356 --> 00:23:15,126 And that's why I know like this page converts pretty well. 358 00:23:15,626 --> 00:23:17,246 I've changed a few things over time. 359 00:23:17,396 --> 00:23:21,750 I've changed some imagery, I then use this as a bit of a base, cuz I know okay, it's 360 00:23:21,750 --> 00:23:23,520 super simple, but it converts really well. 361 00:23:23,993 --> 00:23:27,683 so I hope that's helpful for you in terms of understanding. 362 00:23:28,553 --> 00:23:32,343 You can keep a page really, really simple, be really intentional about 363 00:23:32,343 --> 00:23:37,763 it, and have it as a place that people know exactly what to do and why they're 364 00:23:37,763 --> 00:23:39,688 doing it and what is in it for them. 365 00:23:40,258 --> 00:23:44,398 Now, a reminder as well that if you know your website is well, either maybe 366 00:23:44,398 --> 00:23:48,448 nonexistent, you want a website, but you don't really have the budget or the 367 00:23:48,508 --> 00:23:53,608 capacity right now to hire a designer to like custom build one for you or 368 00:23:54,308 --> 00:23:59,888 you want to DIY it, but you know, you can't really do it from scratch. 369 00:24:00,158 --> 00:24:03,878 You maybe have never done websites before, most likely, and you know that 370 00:24:03,883 --> 00:24:07,598 a template could be pretty handy for you, especially one that is absolutely 371 00:24:07,598 --> 00:24:09,518 stunning and designed to convert. 372 00:24:09,788 --> 00:24:15,248 Then you may want to check out Emma Troy and her Show It templates that 373 00:24:15,248 --> 00:24:20,237 you can customize for your business so you can tweak the, colours, change 374 00:24:20,256 --> 00:24:25,506 the imagery, change the copy there, and I'm a proud affiliate for Emma. 375 00:24:25,506 --> 00:24:30,516 So you can go ahead and enter VIPEMILY on her shop page for her 376 00:24:30,576 --> 00:24:34,266 website templates and enjoy $100 off. 377 00:24:34,271 --> 00:24:35,557 So go ahead and check that out now. 378 00:24:35,562 --> 00:24:39,636 Just google, Emma Troy or emmatroy.com.au/shop and 379 00:24:39,636 --> 00:24:41,796 get your happy shopping on. 380 00:24:41,856 --> 00:24:44,616 All righty, that's it from me and I cannot wait to speak 381 00:24:44,616 --> 00:24:45,656 with you really, really soon. 382 00:24:45,916 --> 00:24:46,136 Bye.