1 00:00:46,149 --> 00:00:47,259 Emily: Welcome back. 2 00:00:47,319 --> 00:00:48,219 Welcome back. 3 00:00:48,219 --> 00:00:52,479 I hope you are well, I am sitting in Ballarat, in my hometown. 4 00:00:52,479 --> 00:00:56,264 Well, I actually grew up in England, in Oxford and then I moved to Ballarat, 5 00:00:56,264 --> 00:00:58,004 so it's kind of my second hometown. 6 00:00:58,314 --> 00:01:04,609 Moved here when I was 13 and spent my schooling years here and then 7 00:01:04,609 --> 00:01:08,149 moved to Melbourne after that moved back to Ballarat and now I, I do live 8 00:01:08,149 --> 00:01:09,499 in Melbourne, but I've come back. 9 00:01:09,499 --> 00:01:13,699 My mom is in Ballarat and uh, we are here for a few days, so 10 00:01:13,789 --> 00:01:14,989 mom's hanging out with Lando. 11 00:01:15,169 --> 00:01:16,549 I've gone into the spare bedroom. 12 00:01:16,549 --> 00:01:17,569 I'm sitting on the floor. 13 00:01:17,569 --> 00:01:19,729 I've got my laptop and microphone up on a bench. 14 00:01:19,839 --> 00:01:26,464 uh, I'm coming to chat to you today around something that I know myself 15 00:01:27,039 --> 00:01:29,379 struggles with, and you might too. 16 00:01:29,409 --> 00:01:33,939 I know that lots of our members in The Modern Marketing Collective can relate 17 00:01:33,939 --> 00:01:39,032 to this and it's something that we can often find, pops up over it and over 18 00:01:39,032 --> 00:01:42,692 again, no matter what level of business that we are at, and that is what is 19 00:01:42,692 --> 00:01:45,102 commonly known as imposter syndrome. 20 00:01:46,262 --> 00:01:52,169 It's that feeling of perhaps other people seeing you in one way and you're 21 00:01:52,169 --> 00:01:53,979 like, gosh, I don't think I'm that good. 22 00:01:53,979 --> 00:01:55,389 I'm gonna get found out. 23 00:01:55,759 --> 00:01:58,682 I feel like I'm a fraud, or someone's going to kind of gonna realize 24 00:01:58,682 --> 00:02:00,332 that I'm not actually that good. 25 00:02:00,752 --> 00:02:03,092 It's a feeling of not being good enough. 26 00:02:03,662 --> 00:02:06,032 It's a feeling of doubting yourself. 27 00:02:07,007 --> 00:02:13,027 And I remember one of the first times that it came up for me and uh, it was 28 00:02:13,027 --> 00:02:16,787 when I was living in Ballarat, I'd moved back after I was doing my Master's 29 00:02:16,787 --> 00:02:20,177 in Communications and I was actually struggling with my mental health. 30 00:02:20,177 --> 00:02:23,777 I fell into pretty dark depression and I moved back to Ballarat at 31 00:02:23,777 --> 00:02:25,697 that point to get myself better. 32 00:02:26,097 --> 00:02:28,527 And I spent a few years in Ballarat and I thought I was gonna settle down here. 33 00:02:28,527 --> 00:02:30,327 Then I bloody met Coden and he was in Melbourne. 34 00:02:30,327 --> 00:02:31,197 So back we went. 35 00:02:31,617 --> 00:02:36,677 But um, at the time I was finishing my Masters and I did loads of 36 00:02:36,677 --> 00:02:38,177 work experience everywhere. 37 00:02:38,247 --> 00:02:41,649 I was kind of like focusing on journalism and public relations and 38 00:02:42,069 --> 00:02:43,179 learning about building websites. 39 00:02:43,184 --> 00:02:46,139 Anyway, I thought, oh, I could get into journalism and that might be the 40 00:02:46,139 --> 00:02:49,029 way that I can really do something that feels meaningful and share 41 00:02:49,029 --> 00:02:53,919 stories and help like in overseas and international aid sharing stories. 42 00:02:53,919 --> 00:02:55,549 And anyway, I digress. 43 00:02:55,554 --> 00:02:56,589 So I was back in Ballarat. 44 00:02:56,589 --> 00:02:58,999 I was doing lots of work experience everywhere in the radio 45 00:02:59,004 --> 00:03:01,529 stations, TV networks journalism. 46 00:03:01,529 --> 00:03:03,239 So I met and connected with lots of people. 47 00:03:03,509 --> 00:03:05,219 Anyway, there was an event that was happening. 48 00:03:05,219 --> 00:03:07,504 I think it might have been a like a fundraising or an 49 00:03:07,509 --> 00:03:08,914 awards dinner or something. 50 00:03:09,334 --> 00:03:15,514 And they had lined up to Mc this event, the news reader from the local network. 51 00:03:16,634 --> 00:03:17,774 Anyway, something happened. 52 00:03:17,779 --> 00:03:19,814 I think he must have got sick or held up somewhere. 53 00:03:20,234 --> 00:03:25,484 And I got a call to say, Emily, could you Mc this event? 54 00:03:26,024 --> 00:03:30,664 Now, I was convinced that they had confused me of someone else. 55 00:03:30,664 --> 00:03:31,954 Like honestly, I just thought. 56 00:03:32,554 --> 00:03:36,994 They've, there must be someone else called Emily or some like, I 57 00:03:36,994 --> 00:03:38,134 don't know what's going on here. 58 00:03:38,134 --> 00:03:40,654 But they have totally, they don't realize who I am. 59 00:03:41,284 --> 00:03:43,534 Like, gosh, there's no way I could MC that event. 60 00:03:43,534 --> 00:03:47,354 I dunno what to, how to Mc something like, gosh, no way. 61 00:03:47,354 --> 00:03:51,374 I'm gonna turn up there and they're gonna realize they've asked the wrong person. 62 00:03:51,880 --> 00:03:55,910 So I said, no, and that just is, gosh. 63 00:03:56,660 --> 00:04:02,940 Such a representation of someone else, seeing how amazing or what opportunity, 64 00:04:02,970 --> 00:04:06,994 what potential we have, and us just not believing in it ourselves. 65 00:04:08,224 --> 00:04:13,834 And this totally still comes up for me and I don't often notice at the time, 66 00:04:13,924 --> 00:04:17,374 but afterwards I reflect and I think, why didn't I go for that opportunity? 67 00:04:17,584 --> 00:04:21,964 Why did I sabotage myself when I was maybe connecting with someone and then 68 00:04:21,964 --> 00:04:25,594 I pulled away because I thought, oh my God, they're way more amazing than me. 69 00:04:26,050 --> 00:04:30,550 Or I could just step one little step forward to take up on opportunity 70 00:04:31,210 --> 00:04:35,590 and I don't, cuz I think, oh, I'm not ready yet, or I don't have the 71 00:04:35,590 --> 00:04:37,390 most amazing things to say yet. 72 00:04:38,390 --> 00:04:41,180 So how do we move through this? 73 00:04:41,930 --> 00:04:47,794 Something that is helping me is reframing from who am I to do this? 74 00:04:47,794 --> 00:04:51,734 Who am I to think I could possibly Mc this event when a 75 00:04:51,739 --> 00:04:53,864 news reader has just pulled out? 76 00:04:54,249 --> 00:04:57,988 Who am I to become friends or connect with these amazing people. 77 00:04:58,438 --> 00:04:59,788 I'm not that interesting. 78 00:04:59,938 --> 00:05:03,838 Who am I to take up this opportunity when I'm, I'm not that good. 79 00:05:04,078 --> 00:05:05,308 All these thoughts in our head. 80 00:05:05,338 --> 00:05:10,408 Okay, so reframing from the who am I to this is who I am. 81 00:05:10,768 --> 00:05:15,358 Well, they must believe I can do it, and I'm just gonna show up 82 00:05:15,628 --> 00:05:19,798 and Mc this event just as who I am, because that's what they want. 83 00:05:20,098 --> 00:05:22,468 They've asked me because of who I am. 84 00:05:22,912 --> 00:05:24,855 Instead of, who am I to? 85 00:05:25,116 --> 00:05:26,136 This is who I am. 86 00:05:26,316 --> 00:05:27,516 This is my personality. 87 00:05:27,516 --> 00:05:28,476 Take it or leave it. 88 00:05:28,506 --> 00:05:31,266 This is my own background, my own experiences, my own 89 00:05:31,266 --> 00:05:32,946 approach, my own philosophies. 90 00:05:33,396 --> 00:05:34,926 So take it or leave it. 91 00:05:35,055 --> 00:05:40,339 There are billions and billions of people in the world. 92 00:05:41,089 --> 00:05:43,849 I know that you don't necessarily resonate with everyone. 93 00:05:44,209 --> 00:05:46,129 I know that I don't resonate with everyone. 94 00:05:46,129 --> 00:05:48,469 When I'm looking at different brands, different people, I'm 95 00:05:48,469 --> 00:05:49,519 like, oh, they resonate with me. 96 00:05:49,519 --> 00:05:50,809 Or this one maybe not so much. 97 00:05:51,409 --> 00:05:53,119 And it's the same for me, and it's the same for you. 98 00:05:53,119 --> 00:05:55,189 Some people are gonna resonate with us, some people will 99 00:05:55,194 --> 00:05:56,819 not, and that's totally okay. 100 00:05:57,309 --> 00:06:03,819 And so by being just you and leaning into that and knowing that's all you have to 101 00:06:03,819 --> 00:06:09,306 be, and that's all I have to be, I don't have to try and make myself seem more 102 00:06:09,306 --> 00:06:11,766 amazing or smarter or more whatever. 103 00:06:12,666 --> 00:06:16,596 Actually realizing I can just be me and that is enough. 104 00:06:17,316 --> 00:06:21,126 And also accepting that we are all so imperfect. 105 00:06:21,126 --> 00:06:23,226 We all make mistakes. 106 00:06:23,526 --> 00:06:24,666 We all screw things up. 107 00:06:24,666 --> 00:06:27,756 We all have little regrets or things that we, in hindsight, 108 00:06:27,761 --> 00:06:28,436 would've done differently. 109 00:06:29,503 --> 00:06:33,643 And being okay with that and knowing that is just part of being human. 110 00:06:34,083 --> 00:06:40,381 And when we can lean into being ourselves and being all of us, all of our 111 00:06:40,381 --> 00:06:43,651 imperfect selves, through our content, through our social media, through our 112 00:06:43,651 --> 00:06:48,354 videos, it kind of gives us a bit of a relief, I found anyway, because I'm 113 00:06:48,354 --> 00:06:51,464 like, well, I'm just gonna show you who I am flaws and all imperfections, 114 00:06:51,744 --> 00:06:53,274 and all self-doubts and all. 115 00:06:53,801 --> 00:06:55,031 I'm not hiding anything. 116 00:06:55,406 --> 00:06:57,926 No one could come catch me out because I'm like, yeah, I know. 117 00:06:57,926 --> 00:06:58,646 I'm over here. 118 00:06:58,646 --> 00:06:59,606 I'm just being human. 119 00:06:59,606 --> 00:07:00,746 I make mistakes too. 120 00:07:01,286 --> 00:07:02,096 I get stuff wrong. 121 00:07:02,096 --> 00:07:03,146 I change my mind. 122 00:07:03,713 --> 00:07:06,443 No one can find me out because I'm not trying to hide anything. 123 00:07:06,606 --> 00:07:11,173 And I think that is so helpful when it comes to dealing with that feeling 124 00:07:11,173 --> 00:07:14,796 of, oh my goodness, but think I'm like some different person to who I am. 125 00:07:15,184 --> 00:07:17,314 So I hope that gives you a little bit of help today. 126 00:07:17,314 --> 00:07:20,554 Maybe a little bit of an encouragement, a little bit of a reminder that this 127 00:07:20,554 --> 00:07:24,544 is a totally common thing that you might be feeling, and sometimes it 128 00:07:24,549 --> 00:07:29,921 might be more amplified and maybe other times less, and sometimes 129 00:07:29,921 --> 00:07:31,212 when not new opportunities come up. 130 00:07:31,541 --> 00:07:35,038 This is certainly what it happens for me, things that feel outside of our comfort 131 00:07:35,038 --> 00:07:37,948 zone, a little bit scary, a little bit like, gosh, I've never done this before. 132 00:07:37,948 --> 00:07:38,818 This is at a bigger scale. 133 00:07:39,793 --> 00:07:44,269 I find that those times are when it can really creep up, and so I make and 134 00:07:44,269 --> 00:07:48,379 try and make that conscious decision to move towards that absolute terror 135 00:07:48,409 --> 00:07:52,083 and fear because I know that this opportunity is coming most likely 136 00:07:52,083 --> 00:07:56,523 because someone else sees that I have the capacity and the ability and the 137 00:07:57,153 --> 00:07:59,205 whatever it is, they want me to do it. 138 00:07:59,359 --> 00:08:01,969 And so I just have to believe in myself that little bit more. 139 00:08:06,832 --> 00:08:11,932 You may very well be interested in joining me for my next business retreat. 140 00:08:12,742 --> 00:08:15,892 It is back for 2023. 141 00:08:15,922 --> 00:08:19,342 It is happening in Trentham Victoria, the most magical, 142 00:08:19,347 --> 00:08:21,442 beautiful Kuwait, pretty little town. 143 00:08:22,437 --> 00:08:24,777 This is where I've always held my events, and I'm excited to 144 00:08:24,777 --> 00:08:28,167 be there again in October, 2023. 145 00:08:28,167 --> 00:08:32,907 So the event is happening, the retreat is on from the 11th to the 13th, and 146 00:08:32,907 --> 00:08:37,977 you are gonna spend a few wonderful, magical, fulfilling, enriching, 147 00:08:37,982 --> 00:08:44,097 uplifting days with myself and a small, intimate group of other entrepreneurs. 148 00:08:44,657 --> 00:08:49,157 Now this is by application and applications will open for 149 00:08:49,157 --> 00:08:51,137 the event on the 29th of May. 150 00:08:51,137 --> 00:08:55,997 So in a couple of weeks now, I want you to go ahead and add yourself to the wait 151 00:08:55,997 --> 00:09:02,807 list so you can go ahead and do this at emily osmond.com/business retreat, or if 152 00:09:02,837 --> 00:09:04,367 that's too much to remember, totally fine. 153 00:09:04,367 --> 00:09:07,877 Just go to my website or Google, Emily Osmond business retreat and 154 00:09:07,877 --> 00:09:08,957 you should be able to find it. 155 00:09:09,377 --> 00:09:12,887 Now, this is an event that I hold exclusively for my members of the 156 00:09:12,887 --> 00:09:17,417 Modern Marketing Collective because we talk about different strategies that 157 00:09:17,417 --> 00:09:21,167 we cover in depth in the material, in the modern marketing collective. 158 00:09:21,557 --> 00:09:27,767 So it's really a great hybrid for you to be a member for you to after the retreat, 159 00:09:28,247 --> 00:09:35,049 then access the support as you go ahead and implement what we have discussed over 160 00:09:35,049 --> 00:09:37,869 those special magical few days together. 161 00:09:38,238 --> 00:09:44,418 So as in previous years, the opportunity will open up to my members and also 162 00:09:44,538 --> 00:09:49,038 if you are on the wait list, I will contact you to allow you to apply. 163 00:09:49,068 --> 00:09:54,118 And then also as happen in previous years you will also become a member 164 00:09:54,148 --> 00:09:57,898 of the modern marketing Collective, which is the best thing you can 165 00:09:58,048 --> 00:10:02,008 possibly do for your business if you want to learn how to market. 166 00:10:02,983 --> 00:10:07,993 More authentically to attract more of your ideal, incredible clients. 167 00:10:07,993 --> 00:10:11,953 Just feel like you get what you're actually meant to be doing in business, 168 00:10:11,953 --> 00:10:16,513 in your marketing, to feel supported and like you're not alone and to access 169 00:10:16,543 --> 00:10:21,773 ongoing, continuous mentoring from me as business continues to grow and 170 00:10:21,773 --> 00:10:25,573 evolve and you're making decisions and including things and letting go 171 00:10:25,573 --> 00:10:29,973 of things and oh my goodness, and I wanna read out a few of the incredible 172 00:10:30,498 --> 00:10:34,458 testimonials and feedback that I've had from previous attendees of my retreat. 173 00:10:34,875 --> 00:10:39,165 So shout out to Rachel Clark who is on Instagram at Rachel Jane underscore 174 00:10:39,165 --> 00:10:43,575 design, and she has been a wonderful guest on this podcast, and Rachel 175 00:10:43,575 --> 00:10:46,695 came to two retreats, so I think that's kind of saying something. 176 00:10:47,025 --> 00:10:49,750 She said the Elevate retreat was the best investment I've 177 00:10:49,750 --> 00:10:50,860 made in my business all year. 178 00:10:50,860 --> 00:10:54,490 Not only was it a beautiful weekend surrounded by inspiring passionate 179 00:10:54,490 --> 00:10:58,540 women, but I gained real clarity on where I want to go with my business. 180 00:10:58,540 --> 00:11:02,380 I figured out exactly how I can best serve my dream clients, and I'm 181 00:11:02,380 --> 00:11:04,990 full of confidence and excitement for where I see my business going. 182 00:11:05,740 --> 00:11:09,240 The workshop, so I host workshops over the retreat said the workshops were 183 00:11:09,240 --> 00:11:12,180 packed full of value, and I gained so much insight into my business through the 184 00:11:12,180 --> 00:11:13,680 brainstorming and chats with the group. 185 00:11:13,680 --> 00:11:16,980 It's not often that you have so many amazing business women in the same spot 186 00:11:16,980 --> 00:11:19,020 all going through exactly what you are. 187 00:11:19,440 --> 00:11:22,290 There was so many beautiful touches to the event, and Emily 188 00:11:22,295 --> 00:11:23,370 had thought of everything. 189 00:11:23,370 --> 00:11:25,250 The location was gorgeous, the food was divine. 190 00:11:25,950 --> 00:11:27,330 Fyi, we have a private chef. 191 00:11:27,360 --> 00:11:27,600 Mm-hmm. 192 00:11:28,200 --> 00:11:30,870 The laughs were plenty and it was a wonderful getaway. 193 00:11:30,885 --> 00:11:34,605 Brackets from work and family to be able to focus on myself and 194 00:11:34,605 --> 00:11:35,985 the goals I have for my business. 195 00:11:35,985 --> 00:11:41,954 Highly recommend So Lisa is Lisa Graham, a mindset coach in celebrant. 196 00:11:41,954 --> 00:11:44,564 She said, I left the retreat with a sense of clarity and calm, 197 00:11:44,564 --> 00:11:46,514 feeling liberated and determined. 198 00:11:46,844 --> 00:11:50,174 Prior to attending, I felt somewhat stuck and apprehensive about spreading my 199 00:11:50,174 --> 00:11:54,134 wings in business however, but I left the retreat with a sense of clarity and calm, 200 00:11:54,134 --> 00:11:58,724 feeling liberated and determined, and it was evident that Emily, thanks Lisa, 201 00:11:58,954 --> 00:12:01,904 had thought of every little detail when planning the retreat and structured the 202 00:12:01,904 --> 00:12:03,614 workshop so we get the most outta them. 203 00:12:03,614 --> 00:12:07,124 It's amazing how powerful it is when you bring a group of women together to share 204 00:12:07,124 --> 00:12:08,924 experiences and learn from each other. 205 00:12:09,254 --> 00:12:12,644 The weekend was full of great conversation, delicious food, a calming 206 00:12:12,649 --> 00:12:16,124 ambience dynamic learning self-discovery, laughs, tears, and so much more. 207 00:12:16,154 --> 00:12:19,974 I highly recommend you invest in yourself and embrace Emily's Elevate retreat. 208 00:12:19,994 --> 00:12:21,014 Thank you so much, Emily. 209 00:12:21,824 --> 00:12:22,184 So. 210 00:12:22,289 --> 00:12:27,359 Go ahead, get your name down on the wait list and I will be in touch with you. 211 00:12:27,539 --> 00:12:33,599 So emily osmond.com/business-retreat, or just search Emily Osmond business 212 00:12:33,604 --> 00:12:41,024 retreat applications open on the 29th of May, 2023 and this retreat is being 213 00:12:41,029 --> 00:12:46,029 held in the beautiful town of Trentham in Victoria from the 11th to 13th of October. 214 00:12:46,029 --> 00:12:47,589 So you might wanna pop that date in your diary. 215 00:12:47,979 --> 00:12:51,462 And like I said, this is something that I offer exclusively to members in The 216 00:12:51,462 --> 00:12:55,182 Modern Marketing Collective, and often we have people that will do the both. 217 00:12:55,182 --> 00:12:57,282 So if you're not a member yet, I'll be in touch. 218 00:12:57,282 --> 00:12:59,322 You can go ahead and join the membership. 219 00:12:59,322 --> 00:13:04,562 I'll give you an exclusive opportunity to join and attend this retreat. 220 00:13:04,622 --> 00:13:07,562 And for my beautiful members, I can't wait to welcome more of 221 00:13:07,567 --> 00:13:09,452 you to this retreat this year. 222 00:13:09,972 --> 00:13:10,542 All righty. 223 00:13:10,722 --> 00:13:11,562 That is it from me. 224 00:13:11,712 --> 00:13:13,932 Have a lovely day and I'll chat with you soon.