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Emily: Welcome back to the show.

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I hope you're going really, really well.

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Now, before I introduce you to the guest
today, I would love to invite you to

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join me for an hour coming up on the
9th of May for my Instagram workshop.

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I'm running this.

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To help you understand how to really
leverage the platform for your purpose,

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for your profile, and what should actually
be on your Instagram profile for more

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connection and more clicks your posts.

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So what type of posts
you should be sharing.

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How often.

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Your personality and how to
bring that out on the platform,

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and importantly, your profits.

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So how it's really benefiting
your business in 2023.

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This Instagram workshop is US $49.

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It's running from 10:00 AM to 11:00
AM Australian Eastern Standard Time

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on the 9th of May, 2023, and you can
go ahead and figure out what time

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that is for wherever you're based.

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Just search for an online time
converter and pop those details in.

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10:00 AM to 11:00 AM Australian Eastern
Standard Time, 9th of May, 2023.

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And, , if you can't attend live,
go ahead and buy your ticket and

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you'll receive the recording.

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So you go to emily osmond.com/workshop
and go ahead and get your ticket.

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Now.

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It's gonna be a brilliant hour
together of lots and lots of practical

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information that you can go away
and implement, and also a chance to

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ask your questions and join me live.

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So go to emily osmond.com/workshop and
buy your ticket now for my upcoming

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Instagram workshop on 9th of May.

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I can't wait to see you there.

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All righty.

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Now, this week's episode, it's actually
a podcast episode that I was the guest

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on and it was on the Heart-Centered
Business Podcast with Tash Corbin.

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Tash is a friend of mine.

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I met her a few years ago now
actually at Denise Duffield, Thomas's

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first ever Rose Farm retreat, and I
just have so much respect for her.

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Tash is a marketing and business
growth specialist, and she's

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also one of our members in the
modern marketing collective.

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In this episode, we started talking
about Instagram and why it's so

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valuable, some strategies to think
of and some mistakes that can be

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pretty easy to make on the platform.

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But then we ended up having a much
bigger conversation about building

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a business that aligns with our
own goals and our own lifestyle.

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Tash and I with different reasons.

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Had some challenging
times lately in business.

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Tasha's had some health problems
that she's been dealing with, which

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has seen her business need to take
a little bit of a backseat at times.

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And then I've welcomed my first newborn
son, and that's been challenging at

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times as well figure out how and where
and how on earth business fits in there.

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And so we discussed this and.

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Talk about the times when business for.

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Expected or unexpected reasons,

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can't have as much of our
attention or energy as it once did.

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We talk about how to deal with some of
the guilt and comparisonitis when you do

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need to take some time off or when you're
not as focused on your business as you

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might normally be, and also creating and
shaping your own business and your own

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business model to work to your strengths,
your goals, and your own values.

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I always love my conversations with Tash
and I'm really excited to be speaking

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at her conference, the Heart Centered
Business Conference 2023 in N oosa from

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the 18th to 21st of May, 2023, I'll be
sharing my latest and best advice around

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using Instagram to grow your business.

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And I'm delighted and super honored
to be sharing the stage alongside

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incredible people, including two
of our former podcast guests.

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The first being Tash Bait, who is
Queen Acknowledgements and Tash was

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in episode 150 of the Emily Osmond
Show, speaking about how to create

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powerful acknowledgements of country.

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Also on the stage at the Heart Centered
Business Conference is Louise O'Reilly,

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and Louise was a guest in episode 120 of
my podcast speaking about how inclusivity

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can actually grow your business.

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Now also speaking at the conference
is Leoni Dawson, Alin Barrett, who

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is from Tinder Translators, Michelle
Smith of Aussie Biz Chick, and

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Bridget Eselman from Biddy Tart,
and of course Tash Corbin herself.

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If you would love to join us at
this conference, you can go ahead

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now and snap up your ticket.

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Go to heart-centered business
conference.com and also enter

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the code Emily 50 for $50.

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Your ticket, you can go to
heart-centered business conference.com.

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Snap off a ticket to this conference
that's happening in May in Noosa

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Australia, and enjoy $50 off your
ticket with the code Emily 50.

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Now, without further ado, how
about a handover to Tash to

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kick off this conversation.

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Tash: Hello everyone and welcome
to another Spotlight episode of

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the Heart Center Business podcast.

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I'm joined today by the
amazing Emily Osmond.

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Welcome, Emily.

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Oh

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Emily: Tash.

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Thank you so much.

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I adore chatting with you.

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I have so much respect for you, so
I'm excited to, um, get to hang out

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and, uh, have a good conversation.

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Tash: Absolutely.

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For those of you who don't know Emily,
she actually has two brilliant programs.

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One of them is called the Modern Marketing
Collective, which I am a member of, and

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Emily helps people in that program to be
sold out and really get their business

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off the ground, bringing in customers
and grow their presence on social

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media, which is absolutely brilliant.

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I'm in there.

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Emily is my go-to person for
Instagram strategy and she's

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always got her finger on the pulse.

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And then her other program scalable is
about leveraging your time, creating a

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scalable product so that you can make more
money in less time, which is also mm-hmm.

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Very cool.

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And something we are
gonna talk about today.

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Absolutely.

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So, yeah, sorry, Emily is gonna be one.

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Speakers at the Heart Center Business
Conference in 2023, and she is

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gonna be talking about Instagram.

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So Emily, why don't we
start off with that?

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Mm-hmm.

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What is the appeal of building
a presence and an audience on

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Emily: Instagram?

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Yeah, sure thing.

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I think it's really interesting, Tash,
because a few years ago I was educating

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people about, Like what Instagram
is and yes, you should be on there.

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It was kind of like people were on
Facebook and they just couldn't quite

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get their head around Instagram.

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Mm-hmm.

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Now I think that's really changed for,
for the majority of people and business

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owners and they totally like, yeah.

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I.

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See how Instagram's being used.

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I'm using it myself personally.

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So now my business is on there.

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And so a lot of what I do now is he
helping people understand how to use

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it, um, in the most time effective
way so that we're not wasting

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time with our content on there.

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I think the appeal is that it's just
so powerful in terms of, uh, as a, as

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consumers, I know that like my behavior is
to go on Instagram to look up a business,

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and often I do find this as well attached.

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When you meet someone, it's
like, Hey, what's your Instagram?

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I'll follow you on there.

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Tash: Yeah.

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Yeah, absolutely.

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It's def I've definitely
seen a shift in yes.

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That, in in person events where it used
to be sort of 50% Instagram, 50% Facebook

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Emily: or business card, either.

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Yeah.

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Physical.

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Yeah.

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Now it's like, oh, what's your Instagram?

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I went to a, um, I spoke in an event
the other day and they did a, um,

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A business card kind of draw where
everyone goes around, put their

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business card in and 50%, I would say
of the business cards were actually

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pieces of paper that people had ripped
off and written their details on.

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Because I think the shift is away
from that physical thing too.

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It's like, I'll check out my Instagram.

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Yeah.

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Um, and who knows?

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And the thing is as well, um,
and hopefully you know this

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about Me Too, Tash, is that
I'm not attached to a platform.

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Mm-hmm.

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But I'm.

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Attached to what is going to be a good
investment of a very limited time as

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sold traders and small business owners.

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And at the moment, Instagram's
still pretty powerful for that.

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It's something like I said, that um,
a lot of people will go and look up

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a business once they hear about a
business just to see, okay, let me

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get a snapshot of what it's all about.

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What are the photos looking like?

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What, what can I learn
about this business?

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Um, where we will go and connect with
people once we've met them somewhere.

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Give them a follow.

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And then, um, the beauty of that as
well is when you follow someone, you're

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then, um, showing Instagram that you're
interested in them and you'll see most

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of their content pop up straight away.

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So it's a really good one if you are,
um, connecting and networking, um,

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to make sure that real strategic with
the content you have there, because

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then when someone follows you, maybe
they've heard your podcast, they

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met you in an event, they heard you.

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Wherever it was, they'll follow you.

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Then they'll start seeing some
of your content straight away

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because that's how Instagram works.

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So like, this person must be interested.

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Um, so it can give you pretty quick
returns in terms of people then seeing

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your content and just being smart
about what we're doing on there.

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Having those call to actions as to
where do we want people to go next.

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Mm-hmm.

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Um, and I think as well, it's
just one part of the strategy.

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I don't think reels are gonna be the only
thing that you can do for your business.

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Um, and you don't even have to do reels.

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Yeah.

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And.

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A bit of a polarizing, um, thing.

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But I, my belief is that there's
no one thing that you have to do.

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It's like, figure out what fits with you.

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Figure out what it is that you wanna be
doing, um, and, and you can make it work.

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And some of the biggest business owners
in the world, some of the, um, oh, some

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of the, um, mentors that I follow, they're
not doing Instagram reels and their

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businesses are like huge and amazing.

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So don't ever feel that there's
one thing that you have to do.

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Um, But it's just looking
at, okay, what's working?

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What suits me?

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What do I wanna invest my time in?

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And then go for it and
have fun and experiment

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Tash: with it.

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Hmm.

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I love that so much.

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And I also find one of the other things
that I find with Instagram is that the

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shareability of content, especially when
you are tagged, means that things are

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far more likely to be reshad and res.

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So like if I'm tagged in
something on Instagram, I can

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share it to my stories instantly.

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Yes.

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Like two clicks and it's done.

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Whereas some of the stuff that I get
tagged in on Facebook, being able to

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share it, it's not as common a practice.

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Yeah.

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And so, yeah.

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I find that really interesting about
Instagram is yes, if I'm reading

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a book and I tag the author yes, I
often, they'll put my, my feedback in

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their stories or those sort of things.

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It's more networked, I think, in terms
of accessing each other's audiences

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Emily: definitely as well.

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Oh, can I add to that as well, Tash?

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Because one of the things, one of the
features, um, that's a relatively new

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one, um, that is really good for this
and the collaborations and getting in

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front of each other's audiences, which is
such a great way to grow, um, is through

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the adding a collaborator to your post.

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Yeah.

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So I can imagine at your.

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You could be like, Hey everyone, um, tag
me, like tag you Tash, um, in your post.

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Add me as a collaborator on the
post and then it will appear on

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your profile and their profile.

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Yes.

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If you wanna accept it.

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And so you are just getting, cuz I'm
seeing, um, Reels or posts pop up

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on my feed that from people that I
don't follow because they have, um,

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tagged in someone that I do follow.

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Yes.

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And so I'm then getting exposed to
this new brand or this new person

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seeing some great content there.

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And it's a really.

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I really like that.

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I really like the way that that's kind of
working and as long as it's good content,

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um, and interesting, which it typically
is if it's getting shown in the feed, cuz

236
00:12:24,580 --> 00:12:25,960
other people have found it interesting.

237
00:12:25,960 --> 00:12:29,620
So Instagram's gonna show, I think
it's, um, a really great way that we

238
00:12:29,620 --> 00:12:34,360
can jump on board and, uh, get in front
of existing audiences that might have

239
00:12:34,420 --> 00:12:35,590
people that might like what we do.

240
00:12:35,890 --> 00:12:36,430
Yeah,

241
00:12:36,430 --> 00:12:37,570
Tash: absolutely.

242
00:12:37,810 --> 00:12:40,721
Um, some that, that collaborate
collaborator function is

243
00:12:40,726 --> 00:12:43,600
definitely something I'm playing
with for conference speakers in.

244
00:12:44,170 --> 00:12:46,750
So, you know, the conference
speakers don't have to create

245
00:12:46,750 --> 00:12:47,950
and share the content themselves.

246
00:12:47,950 --> 00:12:49,900
They just have to accept
the collaboration.

247
00:12:49,960 --> 00:12:50,620
Yeah, perfect.

248
00:12:50,620 --> 00:12:53,440
I'm making it easier for speakers
to be able to help spread the

249
00:12:53,440 --> 00:12:54,940
word about conference as well.

250
00:12:55,180 --> 00:12:58,050
So yeah, there's lots to
love about Instagram love.

251
00:12:58,050 --> 00:13:02,890
I mean, the visual nature of Instagram
also lends itself to certain, uh, types

252
00:13:03,010 --> 00:13:07,010
of businesses and personal brands and ones
where you are the face of your business.

253
00:13:07,525 --> 00:13:09,760
In that it's not just about
product businesses, yes.

254
00:13:10,010 --> 00:13:11,270
Or clothing, those sorts of things.

255
00:13:11,270 --> 00:13:15,600
But actually for service businesses,
Instagram can be really powerful

256
00:13:15,605 --> 00:13:18,500
cuz we're seeing your face and
your brand quite consistently.

257
00:13:18,500 --> 00:13:18,590
Yes.

258
00:13:19,100 --> 00:13:22,340
So Emily, what do you think
are some of the assumptions or

259
00:13:22,340 --> 00:13:25,520
mistakes that people make when they
think about Instagram strategy?

260
00:13:25,525 --> 00:13:26,360
Yeah, yeah,

261
00:13:26,360 --> 00:13:27,050
Emily: sure thing.

262
00:13:28,240 --> 00:13:31,840
I think that one of the things that
they do is look at what other people

263
00:13:31,840 --> 00:13:34,990
are doing and then think that they
have to be doing the exact same thing

264
00:13:34,990 --> 00:13:36,340
when it doesn't resonate with them.

265
00:13:36,760 --> 00:13:41,770
Um, something else is that they feel like
they should be posting more than that.

266
00:13:41,770 --> 00:13:43,900
They are, and they get up
in their head and feel.

267
00:13:44,240 --> 00:13:48,470
They're out about themselves and think
that I need to be more consistent.

268
00:13:48,500 --> 00:13:53,180
Um, but really you can have success on
there with a few, with a handful of posts.

269
00:13:53,240 --> 00:13:53,300
Yeah.

270
00:13:53,510 --> 00:13:55,400
Um, a week and that type of thing.

271
00:13:55,400 --> 00:13:58,340
It doesn't have to be three posts
a day or anything like that,

272
00:13:58,340 --> 00:13:59,540
especially with the algorithm.

273
00:13:59,780 --> 00:14:02,930
If you open up your Instagram, you
can see posts that have been around.

274
00:14:03,290 --> 00:14:06,740
For 12 hours, 24 hours, sometimes
a couple of days that are still

275
00:14:06,740 --> 00:14:08,240
showing up the top of the feed.

276
00:14:08,330 --> 00:14:08,810
Yeah.

277
00:14:08,815 --> 00:14:11,390
Uh, based on when you were last
on there, based on what Instagram

278
00:14:11,395 --> 00:14:12,950
thinks you want to see as well.

279
00:14:12,950 --> 00:14:14,570
So it kind of takes that
pressure off, I think.

280
00:14:15,020 --> 00:14:18,380
Um, I, I think that as small business
owners, sole traders, there's, there

281
00:14:18,385 --> 00:14:20,060
is a sense of that constant pressure.

282
00:14:20,060 --> 00:14:22,610
If I should be putting more out
there, I'm not doing enough,

283
00:14:22,610 --> 00:14:23,630
I should be more consistent.

284
00:14:23,840 --> 00:14:24,690
So I really want people.

285
00:14:25,125 --> 00:14:27,445
To remove that and know
that it's totally okay.

286
00:14:27,715 --> 00:14:30,925
Yeah, you can get great cut through
and great results without having to

287
00:14:30,925 --> 00:14:32,395
share heaps and heaps of content.

288
00:14:32,545 --> 00:14:32,635
Mm-hmm.

289
00:14:33,175 --> 00:14:38,955
Um, something else is, I guess
getting caught up on, oh, hang on.

290
00:14:38,955 --> 00:14:42,615
There's this new, um, update
or new feature or new function.

291
00:14:42,975 --> 00:14:47,115
And the way that I approach Instagram is
just to understand how marketing works.

292
00:14:47,115 --> 00:14:50,445
First and foremost, understanding
the core concepts of marketing,

293
00:14:50,445 --> 00:14:53,745
which I know you are very much about,
Tash, understanding what is going

294
00:14:53,745 --> 00:14:56,025
to compel people to take action.

295
00:14:56,025 --> 00:14:59,295
What is gonna build that connection with
your audience, which is a few things

296
00:14:59,295 --> 00:15:00,705
here, like sh actually showing up.

297
00:15:00,705 --> 00:15:01,605
Can we hear your.

298
00:15:02,140 --> 00:15:05,200
Through your Instagram, can
we see what you're like?

299
00:15:05,200 --> 00:15:07,780
See your mannerisms, especially
as service-based businesses

300
00:15:07,780 --> 00:15:09,040
or online course creators.

301
00:15:09,400 --> 00:15:12,550
Like people wanna get a sense of you
and feel like this person gets me.

302
00:15:12,820 --> 00:15:14,860
Um, feel as though they can trust you.

303
00:15:14,865 --> 00:15:18,010
So sharing some of you on
there, sharing touches of

304
00:15:18,010 --> 00:15:19,540
credibility, maybe the number of.

305
00:15:19,605 --> 00:15:22,755
Podcast downloads you've had or awards
or that you're speaking somewhere,

306
00:15:22,995 --> 00:15:24,885
just positions you as an expert.

307
00:15:25,215 --> 00:15:26,895
Um, sharing value.

308
00:15:26,895 --> 00:15:28,725
Why is someone gonna follow us?

309
00:15:28,755 --> 00:15:28,845
Mm-hmm.

310
00:15:29,245 --> 00:15:30,615
What is it in it for them?

311
00:15:30,615 --> 00:15:32,115
What are they gonna
get out of our content?

312
00:15:32,120 --> 00:15:39,165
How can we delight them or inspire them or
give them, um, some helpful tips or hints?

313
00:15:39,435 --> 00:15:43,045
And then also, What are we actually
trying to achieve on there?

314
00:15:43,045 --> 00:15:45,355
How are we tying Instagram
in with our goals?

315
00:15:45,685 --> 00:15:48,325
Um, and that's about actually
promoting and talking about what

316
00:15:48,325 --> 00:15:51,205
we sell and how people confide from
us, which is an interesting thing.

317
00:15:51,210 --> 00:15:55,135
I think that we can feel like I'm
not allowed to do that or I don't

318
00:15:55,135 --> 00:15:58,665
wanna come across as salesy, but, um,
that's what I really recommend people.

319
00:15:59,320 --> 00:16:03,460
Without getting too caught up in, oh, hang
on, there's this new filter, or there's

320
00:16:03,460 --> 00:16:06,460
this new effect that I can do that's
not gonna make or break your business.

321
00:16:06,790 --> 00:16:10,360
But understanding it comes
back to those four key types of

322
00:16:10,360 --> 00:16:11,530
content that I just spoke through.

323
00:16:11,530 --> 00:16:15,130
The connection piece, the
credibility piece, the value

324
00:16:15,130 --> 00:16:16,390
piece, and the promotion piece.

325
00:16:16,395 --> 00:16:16,780
Yeah.

326
00:16:16,785 --> 00:16:18,580
And that's like across every.

327
00:16:19,275 --> 00:16:22,275
Like channel every part of your marketing,
if you can just come back to these

328
00:16:22,275 --> 00:16:25,665
and think, how am I, uh, addressing
these through Instagram, then it's

329
00:16:25,665 --> 00:16:26,805
gonna set you up really, really well.

330
00:16:27,105 --> 00:16:27,555
Yeah,

331
00:16:27,555 --> 00:16:28,575
Tash: absolutely.

332
00:16:28,815 --> 00:16:33,555
And um, I think one of the big
things for me in hearing you talk

333
00:16:33,555 --> 00:16:37,605
about Instagram strategy that was
a relief, was that you don't have

334
00:16:37,605 --> 00:16:39,855
to do the dancing and pointings.

335
00:16:39,860 --> 00:16:40,125
Yeah.

336
00:16:40,245 --> 00:16:42,645
You don't have to do the lip syncing over.

337
00:16:43,515 --> 00:16:46,605
Popular sounds and trench
and those sorts of things.

338
00:16:46,875 --> 00:16:53,175
And in fact, for me, whilst playing
with some of those, yeah, is fun and

339
00:16:53,180 --> 00:16:58,605
can get more views on those reels
or get more engagement, most of that

340
00:16:58,610 --> 00:17:00,675
engagement is irrelevant to my business.

341
00:17:00,680 --> 00:17:05,160
Yeah, most of that reach is irrelevant
to my business because, It's just

342
00:17:05,160 --> 00:17:08,550
because it's trending, that it's
being shown to all these extra people.

343
00:17:08,550 --> 00:17:10,320
Those people aren't my ideal clients.

344
00:17:10,350 --> 00:17:10,590
Yes.

345
00:17:10,590 --> 00:17:13,110
Those people aren't
necessarily going to follow me.

346
00:17:13,290 --> 00:17:13,380
Mm-hmm.

347
00:17:13,860 --> 00:17:18,570
Um, and so, you know, I love the
way that you teach things like

348
00:17:18,600 --> 00:17:20,550
just sh show up with your voice.

349
00:17:20,580 --> 00:17:20,850
Yeah.

350
00:17:20,940 --> 00:17:24,450
Talk about something you want to
share and help people with, uh,

351
00:17:24,480 --> 00:17:28,440
because that's creating far more
connection with your audience and

352
00:17:28,770 --> 00:17:30,270
if your audience engage with it.

353
00:17:30,585 --> 00:17:35,085
Still get good reach and it still goes
to other audiences and to new people.

354
00:17:35,325 --> 00:17:35,415
Mm-hmm.

355
00:17:35,415 --> 00:17:37,395
But it's going to new people
with something relevant.

356
00:17:37,395 --> 00:17:37,455
Yeah.

357
00:17:37,515 --> 00:17:42,315
Not going to new people with
some random, sassy saying or

358
00:17:42,315 --> 00:17:43,575
something along those lines.

359
00:17:43,575 --> 00:17:46,485
So I think that's really like
for a lot of people, that

360
00:17:46,485 --> 00:17:48,145
comes as a relief because Yeah.

361
00:17:48,535 --> 00:17:50,485
Some of the fear around Instagram Yes.

362
00:17:50,485 --> 00:17:53,515
Is I'm gonna have to do this, I'm
gonna have to do learn the dance.

363
00:17:53,515 --> 00:17:53,575
Yeah.

364
00:17:53,605 --> 00:17:55,525
On TikTok, I'm gonna
have You really don't.

365
00:17:55,735 --> 00:17:56,815
Ah, but you really don't

366
00:17:56,815 --> 00:17:58,405
Emily: have, do this
like, and do what's fun.

367
00:17:58,405 --> 00:17:59,845
For some people they love that.

368
00:17:59,935 --> 00:18:00,265
Yeah.

369
00:18:00,265 --> 00:18:00,955
That's awesome.

370
00:18:00,955 --> 00:18:01,465
Like go for it.

371
00:18:01,765 --> 00:18:07,620
Something on that TA actually
is, um, I've had, uh, a couple of

372
00:18:07,620 --> 00:18:11,700
conversations with people that are
in them or I guess sensitive, um,

373
00:18:11,700 --> 00:18:12,840
subject matter with their work.

374
00:18:12,840 --> 00:18:14,640
They might be counselors
and that type of thing.

375
00:18:15,000 --> 00:18:17,760
And so what they put out there,
like they're doing this one

376
00:18:17,760 --> 00:18:21,060
of, um, fellow member, um,
putting great content out there.

377
00:18:21,540 --> 00:18:25,350
Um, but she's just naturally not
going to get a whole lot of engagement

378
00:18:25,350 --> 00:18:28,290
back when she's talking about more
subject sensitive subject matters.

379
00:18:28,290 --> 00:18:29,250
People aren't necess.

380
00:18:30,030 --> 00:18:32,100
Probably gonna say, oh, this
really resonates, or Yeah, I'm

381
00:18:32,100 --> 00:18:32,820
totally going through this.

382
00:18:32,820 --> 00:18:33,000
You know?

383
00:18:33,230 --> 00:18:33,710
Yeah.

384
00:18:33,715 --> 00:18:36,840
And, um, we can also keep in
mind and take the pressure off.

385
00:18:36,840 --> 00:18:40,290
It doesn't have to always
be getting huge engagement.

386
00:18:40,350 --> 00:18:40,410
Yeah.

387
00:18:41,265 --> 00:18:44,880
But if you are seeing an increase in
sales through their bus, through your

388
00:18:44,880 --> 00:18:48,240
business, and that can be an indication
that it's working and actually tracking

389
00:18:48,240 --> 00:18:49,800
back where the sales are coming from.

390
00:18:50,070 --> 00:18:50,160
Mm-hmm.

391
00:18:50,550 --> 00:18:54,930
Um, because if you see the businesses
growing, even if you're not seeing

392
00:18:54,930 --> 00:18:59,070
necessarily, you're getting huge likes,
huge comments on your posts, but you

393
00:18:59,070 --> 00:19:02,430
have a way of tracking and asking
people where, where did you find me?

394
00:19:02,640 --> 00:19:03,360
That can be.

395
00:19:03,995 --> 00:19:05,645
You can kind of show that
Instagram's working and you're

396
00:19:05,645 --> 00:19:06,695
putting out that good content.

397
00:19:06,695 --> 00:19:09,545
You're showing up, you're talking,
you're sharing advice, um, you're

398
00:19:09,545 --> 00:19:11,555
sharing some of your own personality.

399
00:19:11,795 --> 00:19:14,645
Even if you aren't getting that
necessarily on the post itself,

400
00:19:14,650 --> 00:19:16,175
it can still be so, so powerful.

401
00:19:16,175 --> 00:19:17,945
So I want people not to forget about that.

402
00:19:18,245 --> 00:19:23,850
And also the other thing that's
happening is that, um, Conversation

403
00:19:24,360 --> 00:19:29,460
on social platforms are more and
more going into the private realm.

404
00:19:29,910 --> 00:19:30,150
Yeah.

405
00:19:30,210 --> 00:19:32,760
And um, it's like Tash, I don't
know if you used to do this, but

406
00:19:32,760 --> 00:19:36,120
when I was at uni, um, sorry, I
don't know tw how long ago was that?

407
00:19:36,210 --> 00:19:36,600
Eight years ago.

408
00:19:36,810 --> 00:19:38,670
I used to write on
people's Facebook walls.

409
00:19:39,665 --> 00:19:41,135
Hey, how was your day?

410
00:19:41,135 --> 00:19:42,155
So good to see you last night.

411
00:19:42,155 --> 00:19:43,835
Whatever it might be
like on their profile.

412
00:19:43,885 --> 00:19:45,845
Yeah, and we just don't do that anymore.

413
00:19:45,845 --> 00:19:49,055
The conversation has gone from that
very public sphere to more the private

414
00:19:49,060 --> 00:19:51,575
sphere and so on Instagram as well.

415
00:19:51,575 --> 00:19:54,685
You may find more and more
that you put content out there,

416
00:19:55,205 --> 00:19:56,645
but people will then DM you.

417
00:19:57,265 --> 00:19:58,015
As well.

418
00:19:58,075 --> 00:19:58,405
Yep.

419
00:19:58,675 --> 00:20:00,025
So just keep that in mind.

420
00:20:00,355 --> 00:20:04,135
Tash: My key measures on Instagram
is actually dms because Amazing.

421
00:20:04,885 --> 00:20:06,925
That's where the connection happens.

422
00:20:06,925 --> 00:20:07,015
Yes.

423
00:20:07,015 --> 00:20:09,205
But also I can share links there.

424
00:20:09,205 --> 00:20:09,295
Yes.

425
00:20:09,295 --> 00:20:14,125
And that's where most of my traffic to
my website from Instagram comes from dms.

426
00:20:14,155 --> 00:20:14,755
So good.

427
00:20:14,755 --> 00:20:15,055
T.

428
00:20:15,175 --> 00:20:20,185
Um, so it's good to be able to see that
and know, um, that there, there's not

429
00:20:20,185 --> 00:20:23,005
one measure of success on Instagram.

430
00:20:23,850 --> 00:20:27,360
The higher connection and the higher
the relationship that you're building.

431
00:20:27,360 --> 00:20:27,420
Yeah.

432
00:20:27,870 --> 00:20:30,750
The more likely that is to
turn into someone who's gonna

433
00:20:30,750 --> 00:20:32,430
be an active audience member.

434
00:20:32,460 --> 00:20:33,160
Emily: So yeah.

435
00:20:33,840 --> 00:20:36,090
And you can even see that under each post.

436
00:20:36,120 --> 00:20:39,900
Um, if you go do view Insights,
then people can see, okay, well I

437
00:20:39,900 --> 00:20:41,640
got a lot of people sending that.

438
00:20:41,645 --> 00:20:43,230
The little airplane paper, airplane.

439
00:20:43,230 --> 00:20:45,300
It's like, okay, how many people
sent that onto other people,

440
00:20:45,300 --> 00:20:46,500
or how many people saved it?

441
00:20:46,830 --> 00:20:49,710
And you might find a discrepancy, I
often do, between the posts that got lots

442
00:20:49,710 --> 00:20:50,840
of comments versus the pace that got.

443
00:20:51,115 --> 00:20:52,765
Post that got heaps of saves.

444
00:20:52,945 --> 00:20:53,155
Yes.

445
00:20:53,185 --> 00:20:56,785
So just like you've said, Tash, take
into, um, take those different metrics

446
00:20:56,785 --> 00:21:01,345
into account as well and just be, just
be aware of and across, okay, what's

447
00:21:01,345 --> 00:21:02,905
happening on these, on this content?

448
00:21:02,905 --> 00:21:05,245
What do people wanna see more of
based on those different measures?

449
00:21:05,365 --> 00:21:05,875
Yeah,

450
00:21:05,880 --> 00:21:06,985
Tash: absolutely.

451
00:21:07,255 --> 00:21:11,875
Okay, so we've had a little chat
about the current trends on Instagram.

452
00:21:12,085 --> 00:21:14,275
Before we move on, I wanna
also pick your brain.

453
00:21:14,955 --> 00:21:16,515
Leveraging and scalability.

454
00:21:16,515 --> 00:21:16,715
Yeah.

455
00:21:16,935 --> 00:21:20,835
So before we move on to that, is
there any other advice or hot tips

456
00:21:20,835 --> 00:21:24,435
or trends that you are seeing on
Instagram that people could maybe

457
00:21:24,440 --> 00:21:26,715
have a play with or pay attention to?

458
00:21:27,255 --> 00:21:27,855
Emily: So good.

459
00:21:27,945 --> 00:21:32,295
Um, I think it's a matter of
experimenting continuously.

460
00:21:32,625 --> 00:21:33,255
I think.

461
00:21:33,405 --> 00:21:37,175
Uh, well, I know that Instagram actually
came out and said, look, we probably

462
00:21:37,180 --> 00:21:39,165
over-indexed videos a little bit.

463
00:21:39,205 --> 00:21:39,695
Yeah.

464
00:21:39,695 --> 00:21:41,235
And, and reels a little bit.

465
00:21:42,615 --> 00:21:46,215
Feel free and feel like you
have total permission to stick

466
00:21:46,215 --> 00:21:47,385
with some of the graphic posts.

467
00:21:47,565 --> 00:21:47,655
Mm-hmm.

468
00:21:47,925 --> 00:21:51,195
Um, experiment, sorry, with some
of the static posts, experiment

469
00:21:51,195 --> 00:21:52,695
with some of the carousels as well.

470
00:21:52,695 --> 00:21:55,965
They're a good way to, um, give
that information in the actual

471
00:21:55,965 --> 00:21:57,765
post itself versus in the caption.

472
00:21:57,765 --> 00:22:00,255
And I really like the creativity
that you can do with that.

473
00:22:00,555 --> 00:22:05,955
Um, in terms of, Really clear, um,
content on those slides when you're

474
00:22:05,955 --> 00:22:09,195
sliding through those different carousel
posts, you can have your key, um,

475
00:22:09,225 --> 00:22:11,475
points in really nice graphics there.

476
00:22:11,475 --> 00:22:12,405
I really like that.

477
00:22:12,765 --> 00:22:12,825
Yeah.

478
00:22:12,855 --> 00:22:16,125
Um, I think the collaboration
function is a really, really smart

479
00:22:16,125 --> 00:22:18,345
one, and looking at how you can
leverage that for your business.

480
00:22:18,645 --> 00:22:20,865
Um, what else?

481
00:22:21,855 --> 00:22:29,415
I think as well, um, Looking at, um,
I guess Instagram stories as well.

482
00:22:29,415 --> 00:22:30,645
They pop up at the top of the feed.

483
00:22:30,645 --> 00:22:33,855
There's something that you are
going to be, um, keeping people

484
00:22:33,855 --> 00:22:36,285
coming back to your content as well.

485
00:22:36,290 --> 00:22:40,365
It's pretty smart to, if you can get some
stories up there, because if you're up

486
00:22:40,365 --> 00:22:43,095
there and people are tapping and looking,
then you're also gonna have your posts

487
00:22:43,335 --> 00:22:45,105
shown in the, um, in the feed as well.

488
00:22:45,235 --> 00:22:45,655
Yes.

489
00:22:45,975 --> 00:22:47,325
So, and that's been around for ages.

490
00:22:47,655 --> 00:22:47,715
Yeah.

491
00:22:47,715 --> 00:22:50,655
And I say with the Instagram
story side of things is you don't.

492
00:22:51,205 --> 00:22:54,505
Try and think of content to
create there, but just share

493
00:22:54,505 --> 00:22:55,735
what you're doing during the day.

494
00:22:55,735 --> 00:22:57,685
So it's like, Hey, I'm sitting
down Attash, we're gonna do a

495
00:22:57,685 --> 00:22:59,035
podcast interview right now.

496
00:22:59,065 --> 00:23:02,215
Can't wait to speak at her conference
and just tell people what you're up to.

497
00:23:02,215 --> 00:23:04,645
It doesn't have to be sitting down and
thinking, right, what's something that

498
00:23:04,645 --> 00:23:06,715
I can create to actually share here?

499
00:23:06,835 --> 00:23:08,545
I just find that that helps people to.

500
00:23:09,050 --> 00:23:11,840
Get into the actual sharing mode as well.

501
00:23:11,850 --> 00:23:12,210
Tash: Yeah.

502
00:23:12,215 --> 00:23:12,590
Yeah.

503
00:23:12,590 --> 00:23:17,960
And I find the more that I'm sharing
what I'm up to in stories, the more that

504
00:23:17,960 --> 00:23:20,240
people are used to watching those things.

505
00:23:20,240 --> 00:23:21,830
So when I am in launch Yes.

506
00:23:21,860 --> 00:23:26,030
Promoting something and I feel
a story that's more promotional.

507
00:23:26,060 --> 00:23:26,390
Yeah.

508
00:23:26,510 --> 00:23:30,650
I'm getting far more people watching
that because they're so used to checking.

509
00:23:30,650 --> 00:23:31,640
That is so true.

510
00:23:31,790 --> 00:23:36,710
Sharing, you know, other times, and it
feels a bit more personal in stories too.

511
00:23:37,335 --> 00:23:37,605
Emily: Yeah.

512
00:23:37,605 --> 00:23:41,085
No, that's a really good point,
Tash around, um, sharing all the

513
00:23:41,085 --> 00:23:44,535
time, not just when we are in
launching or or sales as well.

514
00:23:44,595 --> 00:23:45,135
Definitely,

515
00:23:45,315 --> 00:23:45,375
Tash: yeah.

516
00:23:45,455 --> 00:23:46,015
Great.

517
00:23:46,245 --> 00:23:53,955
Okay, so you've recently had a little
baby and you, I, I remember when

518
00:23:53,955 --> 00:23:57,405
we met at the Rose Farm in 2020.

519
00:23:57,645 --> 00:24:02,160
One of the things that you talked about,
Freedom and building a business where

520
00:24:02,340 --> 00:24:07,860
you had that leverage and a lot of
that freedom was so important to you.

521
00:24:08,100 --> 00:24:12,480
So I feel like you are someone who's very
intentionally built your business model.

522
00:24:12,480 --> 00:24:12,570
Mm-hmm.

523
00:24:13,050 --> 00:24:17,280
So I'd love to hear like what, you know,
what were some of the things that drove

524
00:24:17,285 --> 00:24:22,590
you to making those decisions, and how did
you create such a leveraged and scalable.

525
00:24:23,415 --> 00:24:24,495
Emily: Yeah, thanks Tash.

526
00:24:24,825 --> 00:24:29,145
Um, I guess it started by creating a
business that wasn't that leveraged

527
00:24:30,495 --> 00:24:37,665
and realizing that that was my
initial goal and I created it, but

528
00:24:37,665 --> 00:24:39,225
then it wasn't really right for me.

529
00:24:39,645 --> 00:24:39,735
Mm-hmm.

530
00:24:40,015 --> 00:24:40,505
Yeah.

531
00:24:40,510 --> 00:24:43,845
Uh, and then kind of going
through a tricky period of being

532
00:24:43,845 --> 00:24:45,105
like, well, what is it that I.

533
00:24:45,855 --> 00:24:48,585
Like, I have my own business, but
I don't really feel that happy

534
00:24:48,585 --> 00:24:50,175
or fulfilled like this sucks.

535
00:24:51,705 --> 00:24:54,765
Why would I be, why I, I don't
wanna keep going like this because.

536
00:24:56,015 --> 00:24:58,575
I should be in control here of what
I'm doing, and I should be able to

537
00:24:58,575 --> 00:25:00,165
enjoy most aspects of the business.

538
00:25:00,165 --> 00:25:00,945
And right now I'm not.

539
00:25:01,305 --> 00:25:06,135
So I, um, I started out and I
was, uh, well, basically just

540
00:25:06,135 --> 00:25:08,385
said yes to everything, which
I think is a good way to go.

541
00:25:08,385 --> 00:25:10,515
When you're starting, you
get heaps of experience.

542
00:25:10,845 --> 00:25:13,425
Um, and I soon realized the
type of work that I liked.

543
00:25:13,430 --> 00:25:15,255
I was, I was always been
in the marketing space.

544
00:25:15,255 --> 00:25:18,135
So I was doing, um, a mixture of
things, some copywriting, contracts,

545
00:25:18,495 --> 00:25:22,155
uh, event marketing contracts, some
strategy sessions with small business

546
00:25:22,155 --> 00:25:27,710
owners, and, um, And before I switched
my business models, the, I would

547
00:25:27,710 --> 00:25:31,460
say the bulk of the work was some
branding, brand strategy and brand

548
00:25:31,460 --> 00:25:33,110
design packages and website packages.

549
00:25:33,440 --> 00:25:38,000
Um, and I had some designers that were
contractors and helped do the work,

550
00:25:38,090 --> 00:25:39,860
uh, in terms of the actual design.

551
00:25:40,280 --> 00:25:43,070
Um, and had like, they were
multiple thousands of dollars

552
00:25:43,100 --> 00:25:45,480
contracts, so nice meaty contracts.

553
00:25:45,500 --> 00:25:47,520
Um, Great clients.

554
00:25:48,000 --> 00:25:50,820
There was no real issues, just
that I felt like it wasn't

555
00:25:50,820 --> 00:25:52,410
what I was meant to be doing.

556
00:25:52,890 --> 00:25:52,950
Hmm.

557
00:25:53,040 --> 00:25:56,250
And I did look forward and
I've always wanted to be a mom.

558
00:25:56,550 --> 00:26:00,750
Uh, and I looked forward and I
thought, well, this isn't really,

559
00:26:01,140 --> 00:26:03,810
I can't really see this happening
with me being a mom necessarily.

560
00:26:03,810 --> 00:26:10,860
This feels like quite, um, needs a lot
of my, um, time, I think, and continuous

561
00:26:10,860 --> 00:26:14,520
input and being at the computer and I.

562
00:26:15,525 --> 00:26:18,885
There's options there and there's stories
there too, because I think I totally could

563
00:26:18,885 --> 00:26:23,355
have made it work if I wanted to, like
people make, um, make every business work.

564
00:26:23,835 --> 00:26:27,515
But there was also the part of
me that just felt like it wasn't.

565
00:26:28,170 --> 00:26:30,180
It wasn't fully what I
was meant to be doing.

566
00:26:30,540 --> 00:26:30,900
Mm-hmm.

567
00:26:31,410 --> 00:26:35,040
And so I gave myself, uh, six months.

568
00:26:35,040 --> 00:26:36,840
I had about six months of work booked up.

569
00:26:36,900 --> 00:26:38,310
Um, and I thought, right.

570
00:26:38,310 --> 00:26:39,810
I'm not gonna take on any more work.

571
00:26:39,870 --> 00:26:44,460
I'm just gonna let this play out and give
myself a bit of space to think and try and

572
00:26:44,465 --> 00:26:46,410
figure out what it is that I want to do.

573
00:26:46,830 --> 00:26:52,290
And I had always known
about online programs.

574
00:26:52,770 --> 00:26:52,980
Yeah.

575
00:26:54,825 --> 00:26:57,015
I guess I just didn't think
that was something I could do.

576
00:26:57,645 --> 00:27:00,255
I'd only really seen examples
of Americans doing them.

577
00:27:02,445 --> 00:27:05,175
Um, people that seem to have
much bigger personalities than

578
00:27:05,175 --> 00:27:06,375
me, I'm naturally an introvert.

579
00:27:07,095 --> 00:27:09,675
Um, which I know you're probably
like what cuz you're an extrovert

580
00:27:09,915 --> 00:27:13,815
and you love like, and I'm quite
a social person, but I'm also.

581
00:27:14,200 --> 00:27:15,760
Like a total homebody as well.

582
00:27:15,760 --> 00:27:18,280
And I, I just don't like, consider
myself to have big personality.

583
00:27:18,280 --> 00:27:20,080
If I'm out in a group,
I'm kind of like, oh God.

584
00:27:20,440 --> 00:27:22,330
Um, anyway, so a few different things.

585
00:27:22,330 --> 00:27:23,980
I'm like, I dunno if
that's something I can do.

586
00:27:23,980 --> 00:27:25,480
And obviously like I
don't have a big audience.

587
00:27:25,480 --> 00:27:30,670
I was just kind of in not, um, didn't have
the audience that I've grown now, which

588
00:27:30,670 --> 00:27:32,560
is not huge still, but you know, bigger.

589
00:27:32,950 --> 00:27:38,740
Um, anyway, I heard an American being
interviewed on a podcast about how she

590
00:27:38,740 --> 00:27:41,080
had built this membership program and.

591
00:27:41,490 --> 00:27:44,130
She said that she was quite introverted.

592
00:27:44,550 --> 00:27:46,590
Yeah, and it just caught my attention.

593
00:27:46,590 --> 00:27:47,640
I thought, well, hang on a minute.

594
00:27:47,640 --> 00:27:49,590
This lady's like done it.

595
00:27:49,950 --> 00:27:51,930
She's doing really, really well.

596
00:27:52,740 --> 00:27:55,680
Maybe there is something
that I can do here.

597
00:27:55,680 --> 00:27:56,970
Maybe I can do this.

598
00:27:57,420 --> 00:28:03,165
And, um, I, for me, I loved the idea,
and I also, sorry I'm rambling here,

599
00:28:03,165 --> 00:28:06,765
but I also went back and looked at,
okay, what are all the different

600
00:28:06,770 --> 00:28:08,415
revenue streams in my business?

601
00:28:08,565 --> 00:28:10,275
What are all the different
things that I'm offering?

602
00:28:10,305 --> 00:28:12,555
What are the percentage that
they're bringing into my business?

603
00:28:12,555 --> 00:28:15,735
Put it in a spreadsheet and then like, how
do I feel about each of those offerings?

604
00:28:15,735 --> 00:28:16,485
Do I enjoy them?

605
00:28:17,190 --> 00:28:18,150
Do I love them?

606
00:28:18,150 --> 00:28:20,460
Do I find 'em a bit like energy depleting?

607
00:28:20,760 --> 00:28:23,280
And it was really clear to me that
my favorite things were when I

608
00:28:23,280 --> 00:28:26,280
ran workshops cuz I ran in-person
workshops teaching small business

609
00:28:26,280 --> 00:28:27,990
owners Instagram and content strategy.

610
00:28:28,380 --> 00:28:32,190
And um, and that I also loved doing the
strategy sessions with business owners.

611
00:28:32,190 --> 00:28:34,170
So I thought, right, there's
something here about, I love the

612
00:28:34,175 --> 00:28:37,200
teaching, I love the sharing ideas,
and I love bringing people together.

613
00:28:37,710 --> 00:28:41,090
And so, I had a free
Facebook group at the time.

614
00:28:41,090 --> 00:28:43,280
I had about 700 people
in there, I think it was.

615
00:28:43,610 --> 00:28:46,550
Um, and I was basically running a free
membership if people could be in there.

616
00:28:46,550 --> 00:28:50,180
I gave them weekly advice, um,
and I thought, right, well, let's

617
00:28:50,180 --> 00:28:52,640
put it out to them and see what
they would be interested in.

618
00:28:52,640 --> 00:28:54,620
And I put a survey just with
a few different options.

619
00:28:54,625 --> 00:28:55,610
What are you interested in?

620
00:28:55,970 --> 00:28:59,180
Uh, maybe this course, maybe this event,
maybe this retreat, maybe a membership.

621
00:28:59,835 --> 00:29:01,845
Um, and at the same time I didn't
really wanna create membership cause

622
00:29:01,845 --> 00:29:03,255
it seemed really, really scary to me.

623
00:29:03,255 --> 00:29:06,075
Like, what if I dunno the answer
to what people are asking me?

624
00:29:06,075 --> 00:29:08,595
What if there's just like so
many questions I can't keep up?

625
00:29:08,955 --> 00:29:12,315
But, um, there was a pretty clear
indication that people were interested

626
00:29:12,315 --> 00:29:19,755
in, um, ongoing monthly, um, basically
access to strategies and um, be able to

627
00:29:19,755 --> 00:29:20,925
ask questions and that type of thing.

628
00:29:21,315 --> 00:29:22,935
And I'm pretty quick at taking action.

629
00:29:23,115 --> 00:29:25,425
Uh, and so a few, I
think it was only like.

630
00:29:26,040 --> 00:29:32,100
Later or a few weeks later or something,
I, um, figured out Kajabi, I put my

631
00:29:32,100 --> 00:29:35,940
program out there, didn't really know
anything about launching or anything.

632
00:29:36,360 --> 00:29:40,230
Um, did a five day email series at the
advice of a really good business coach, so

633
00:29:40,860 --> 00:29:43,620
joined her program and she's like, oh, you
probably wanna do like something before

634
00:29:43,620 --> 00:29:44,880
you just say, Hey, join my membership.

635
00:29:45,270 --> 00:29:45,330
Yeah.

636
00:29:45,390 --> 00:29:50,760
So I did that and, um, that's been
four, four and a half years ago or so.

637
00:29:50,970 --> 00:29:51,530
Mm-hmm.

638
00:29:51,615 --> 00:29:52,170
Um, and.

639
00:29:52,635 --> 00:29:55,785
Had that same program and that's
the modern marketing collective.

640
00:29:55,815 --> 00:30:00,345
And for me, it has just
like, I just adore it.

641
00:30:00,375 --> 00:30:06,015
I love that it allows me to do the
work that feels really in flow to me.

642
00:30:06,435 --> 00:30:09,855
I love, which is the supporting
people and inspiring and connecting

643
00:30:09,860 --> 00:30:15,330
people and creating that community
and, um, Like helping people Yeah.

644
00:30:15,330 --> 00:30:16,470
Answering questions.

645
00:30:16,500 --> 00:30:16,560
Yeah.

646
00:30:16,590 --> 00:30:18,480
Helping people be like,
well, is that true?

647
00:30:18,480 --> 00:30:20,130
Like, what if, what about this strategy?

648
00:30:20,130 --> 00:30:21,210
If you tried this, what are you doing?

649
00:30:21,210 --> 00:30:21,990
Let's talk about that.

650
00:30:22,230 --> 00:30:26,100
Um, sharing strategies in there
and, um, and some live events,

651
00:30:26,100 --> 00:30:27,300
bringing people together.

652
00:30:27,720 --> 00:30:33,120
Um, I love that it like, helps people
and I see their transformations

653
00:30:33,120 --> 00:30:35,880
that I see, like what it does
for them and their businesses.

654
00:30:36,240 --> 00:30:40,800
Um, even if like, we've had a couple of
Facebook conversations and it's like,

655
00:30:40,805 --> 00:30:42,540
wow, they're getting so much out of.

656
00:30:43,410 --> 00:30:48,075
Um, the trainings that are there and being
part of that community, it's doesn't have

657
00:30:48,075 --> 00:30:52,275
to be fully me one-on-one sitting down for
a day with them, like they can, they're

658
00:30:52,280 --> 00:30:54,015
still getting such awesome results.

659
00:30:54,020 --> 00:30:54,525
Mm-hmm.

660
00:30:54,605 --> 00:30:55,405
Um, and then I love.

661
00:30:55,935 --> 00:31:01,995
They allows me to have most of the time
pretty low stress business and life.

662
00:31:01,995 --> 00:31:03,435
And that's just super important to me.

663
00:31:03,435 --> 00:31:05,205
I don't want to be feeling hectic.

664
00:31:05,210 --> 00:31:08,055
I don't wanna look at my diary
and have back to back to back to

665
00:31:08,055 --> 00:31:09,225
back meetings or coaching calls.

666
00:31:09,225 --> 00:31:10,785
So that type of thing,
it's just not what I want.

667
00:31:11,145 --> 00:31:13,425
Um, I think I need
quite a lot of downtime.

668
00:31:13,785 --> 00:31:18,435
Um, and now that I have a six month old
or a seven month old Lando, it has allowed

669
00:31:18,435 --> 00:31:21,885
me to keep that membership happening,
to keep having the revenue coming in.

670
00:31:21,885 --> 00:31:23,055
It's not by any means.

671
00:31:23,745 --> 00:31:26,955
I'm not smashing out of the part
right now it's not growing massively

672
00:31:27,285 --> 00:31:30,735
cuz I'm not doing much work in the
business, but it's still there.

673
00:31:30,735 --> 00:31:31,965
People are still getting results.

674
00:31:31,965 --> 00:31:34,935
I'm still doing a coaching
call once a week or so.

675
00:31:35,235 --> 00:31:39,945
Um, the revenue's still coming
in and yeah, it just, it just

676
00:31:39,950 --> 00:31:41,505
works for me and that's the thing.

677
00:31:41,505 --> 00:31:44,805
I've figured out what I want and
what works for me and that's gonna

678
00:31:44,805 --> 00:31:46,215
be totally different for everyone.

679
00:31:46,275 --> 00:31:49,755
And I'm a big advocate
of, um, like anything can.

680
00:31:50,950 --> 00:31:53,835
And there's no one right way to do
things and there's no right one right

681
00:31:53,835 --> 00:31:57,465
business model cuz I know other people
like love stuff that I don't love.

682
00:31:57,465 --> 00:31:57,525
Yeah.

683
00:31:57,675 --> 00:32:00,765
And sometimes I find myself being
like, oh, maybe I should be doing that.

684
00:32:00,765 --> 00:32:04,515
Like shiny objects syndrome or like,
oh, other people are doing this.

685
00:32:04,515 --> 00:32:06,945
But then I've just gotta remember,
okay, no, I don't actually want that.

686
00:32:07,005 --> 00:32:07,635
What do I want?

687
00:32:07,635 --> 00:32:08,445
What feels good to me?

688
00:32:08,445 --> 00:32:09,405
What's the bigger vision?

689
00:32:09,405 --> 00:32:09,585
So

690
00:32:09,945 --> 00:32:10,305
Tash: yeah.

691
00:32:10,755 --> 00:32:11,205
Yeah.

692
00:32:11,505 --> 00:32:15,665
And so, um, did you find that there I, I.

693
00:32:16,040 --> 00:32:19,970
First of all, I just wanna say it's gonna
be so reassuring to people to hear some

694
00:32:19,970 --> 00:32:24,380
of those like challenges that you had
and some of those hesitations, because I

695
00:32:24,380 --> 00:32:29,840
think also people who see you online would
think you're a natural presenter, right?

696
00:32:29,840 --> 00:32:34,790
You're naturally just so good at what you
do, and I think it's such a good reality

697
00:32:34,790 --> 00:32:37,190
check to hear people honestly share.

698
00:32:37,425 --> 00:32:40,395
Yeah, I had never seen anyone
but Americans do it, or, yeah.

699
00:32:40,395 --> 00:32:42,615
I didn't think I had a big
enough personality or, you know.

700
00:32:42,615 --> 00:32:42,825
Yeah.

701
00:32:42,825 --> 00:32:43,395
All those sorts of things.

702
00:32:43,395 --> 00:32:47,265
And I felt exactly the same way with
some of my shifts in my business as

703
00:32:47,265 --> 00:32:51,755
well, because I didn't wanna be a
manager of lots and lots of physical.

704
00:32:51,755 --> 00:32:51,995
Emily: Yes.

705
00:32:52,000 --> 00:32:53,055
That's, that was me too

706
00:32:53,655 --> 00:32:53,925
Tash: hard.

707
00:32:53,925 --> 00:32:54,165
You know?

708
00:32:54,585 --> 00:32:57,285
And I think sometimes we
just make assumptions.

709
00:32:57,290 --> 00:33:01,035
People would assume you just are
so confident, people would assume

710
00:33:01,065 --> 00:33:02,535
you just know how to do things.

711
00:33:02,540 --> 00:33:04,245
You, you know, there's none of that.

712
00:33:04,980 --> 00:33:07,980
Challenge and imposter syndrome and
all of those sort of things happening

713
00:33:07,980 --> 00:33:08,790
Emily: behind the scenes.

714
00:33:08,850 --> 00:33:11,490
But there, and there still is, like,
that's one of the biggest things

715
00:33:11,490 --> 00:33:16,110
I think I struggle with really
is like perfectionism, I think.

716
00:33:16,710 --> 00:33:17,910
And then I see other people doing things.

717
00:33:17,910 --> 00:33:19,710
I'm like, oh my God, why
aren't I just doing it?

718
00:33:19,715 --> 00:33:22,770
Like, it doesn't have to
be like, what am I doing?

719
00:33:22,950 --> 00:33:23,580
Just do it.

720
00:33:23,640 --> 00:33:24,240
It's fine.

721
00:33:24,240 --> 00:33:24,780
Just do it.

722
00:33:24,840 --> 00:33:29,310
And um, and definitely the imposter
syndrome still, like really it's,

723
00:33:29,310 --> 00:33:32,370
it doesn't mean that people that
you see don't have these things.

724
00:33:32,375 --> 00:33:33,480
I think it's just that we still.

725
00:33:34,310 --> 00:33:37,220
Take some actions, not all the actions
that we gotta take necessarily, but

726
00:33:37,220 --> 00:33:42,930
still do these things even though it's
like, ah, And do I actually know stuff?

727
00:33:42,930 --> 00:33:43,860
Am I good?

728
00:33:45,030 --> 00:33:46,260
Tash: You're amazing, Emily.

729
00:33:46,260 --> 00:33:50,430
If we have to tell you over and again,
we'll, but I think also lots of people

730
00:33:50,430 --> 00:33:57,240
have different reasons for not necessarily
going all out and working the 10

731
00:33:57,245 --> 00:33:58,470
hour days and all that sort of thing.

732
00:33:58,470 --> 00:34:02,190
Like I had that myself with, oh my
gosh, being away for the last two

733
00:34:02,190 --> 00:34:05,490
years really after my surgery in 2021.

734
00:34:05,675 --> 00:34:10,175
It's taken me a long time to get
back to even 10, 12 hours a week.

735
00:34:10,355 --> 00:34:10,595
Yeah.

736
00:34:10,595 --> 00:34:14,555
And so seeing other people sharing
in their Instagram stories, like

737
00:34:14,765 --> 00:34:18,156
I've got three podcasts and four
clients and, and blah, blah blah.

738
00:34:18,161 --> 00:34:22,265
Today, like, it makes me feel exhausted
just fooling through what people

739
00:34:22,265 --> 00:34:23,795
are doing on a day-to-day basis.

740
00:34:24,035 --> 00:34:27,185
But I also do often think.

741
00:34:27,780 --> 00:34:29,760
Man, I'm not doing enough.

742
00:34:29,760 --> 00:34:30,990
Or, well,

743
00:34:30,990 --> 00:34:31,110
we

744
00:34:31,110 --> 00:34:32,700
Emily: can just console
each other there, TASS.

745
00:34:32,840 --> 00:34:33,040
I know.

746
00:34:33,040 --> 00:34:34,000
We'll probably can.

747
00:34:34,460 --> 00:34:37,290
Tash: And I have to keep reminding
myself, just like you said,

748
00:34:37,410 --> 00:34:38,920
like that's not what I want.

749
00:34:38,950 --> 00:34:39,440
Yeah.

750
00:34:39,510 --> 00:34:41,160
I don't want to do 10 hour days.

751
00:34:41,160 --> 00:34:41,320
Yeah.

752
00:34:41,320 --> 00:34:43,140
I don't want to have
back to back meetings.

753
00:34:43,410 --> 00:34:45,930
I feel guilty that I
don't a lot of the time.

754
00:34:45,930 --> 00:34:49,800
And I think that can sometimes be
money, mindset and mindset blocks

755
00:34:50,160 --> 00:34:53,340
because we feel like we have to
earn it and we have to work hard

756
00:34:53,340 --> 00:34:54,540
and all of those sorts of things.

757
00:34:54,540 --> 00:34:56,400
But I would much rather.

758
00:34:56,855 --> 00:34:59,945
Gradual consistent growth of my business.

759
00:35:00,395 --> 00:35:04,145
Doing it the lazy way, doing
it in a very boundaried way.

760
00:35:04,710 --> 00:35:07,815
It's that FOMO sometimes of
like, am I being left behind?

761
00:35:08,335 --> 00:35:08,825
Yeah.

762
00:35:08,825 --> 00:35:12,905
Or you know, I'm le like that whole
leaving money on the table thing.

763
00:35:13,125 --> 00:35:14,655
Definitely about it.

764
00:35:15,015 --> 00:35:19,695
But honestly I think it's great for
us to have these conversations because

765
00:35:19,935 --> 00:35:23,665
there are so many people who, they have
a chronic condition or they have kids.

766
00:35:24,045 --> 00:35:24,465
Yes.

767
00:35:24,515 --> 00:35:27,705
Or it's not a growth phase of
their business right now or.

768
00:35:27,880 --> 00:35:30,550
You know, they're caring
for someone or they just,

769
00:35:30,550 --> 00:35:34,750
Emily: elderly parents,
grandkids just wanna travel.

770
00:35:35,020 --> 00:35:37,030
Tash: Like it doesn't
even have to be Yeah.

771
00:35:37,030 --> 00:35:38,410
An external reason.

772
00:35:38,410 --> 00:35:41,050
Some people just really value freedom.

773
00:35:41,060 --> 00:35:41,480
Yes.

774
00:35:41,830 --> 00:35:45,640
And so having that comparison
to other people and the big

775
00:35:45,640 --> 00:35:47,320
days that they're doing, it's.

776
00:35:47,670 --> 00:35:51,150
It's hard and it's tricky
sometimes to remind yourself

777
00:35:51,150 --> 00:35:53,250
and remember what you want.

778
00:35:53,580 --> 00:35:54,510
Absolutely.

779
00:35:54,630 --> 00:35:58,230
Is there anything that you use
or anything that you do to really

780
00:35:58,560 --> 00:36:01,190
like, get yourself outta that ison?

781
00:36:01,710 --> 00:36:02,820
Oh, this is so perfect.

782
00:36:03,150 --> 00:36:04,200
Emily: Literally this morning.

783
00:36:04,440 --> 00:36:09,480
Um, I feel like, and I said this before
we hit, um, record, but um, I have

784
00:36:09,480 --> 00:36:10,950
felt like I haven't had a lot of time.

785
00:36:11,265 --> 00:36:13,215
Think and think deeply lately.

786
00:36:13,215 --> 00:36:14,775
And it's been like, my
hand's been pretty full.

787
00:36:14,775 --> 00:36:16,155
I've kind of been full-time mum mode.

788
00:36:16,315 --> 00:36:16,735
Yes.

789
00:36:17,055 --> 00:36:20,745
Um, and, and coat like, so my
partner has Lando at the minute

790
00:36:20,745 --> 00:36:22,155
downstairs as we do this.

791
00:36:22,160 --> 00:36:24,795
And then I'll have him back and I've
got trackies on the bottom half.

792
00:36:24,795 --> 00:36:25,575
I'm like, it doesn't matter.

793
00:36:25,785 --> 00:36:26,775
She's only gonna see the top half.

794
00:36:26,780 --> 00:36:27,255
It's all good.

795
00:36:27,255 --> 00:36:28,875
Then I'll swap my top
and get vomited on again.

796
00:36:28,880 --> 00:36:29,385
Bye baby.

797
00:36:29,715 --> 00:36:33,735
Um, but this morning when Lando
was sleeping, I knew I'd have about

798
00:36:33,735 --> 00:36:36,435
an hour and there's people that I
need to write back to on the email.

799
00:36:36,435 --> 00:36:39,825
There's things I wanna do for the
business, but I actually just wanted.

800
00:36:41,355 --> 00:36:44,355
Like, think about the bigger
picture and what am I wanting here

801
00:36:44,360 --> 00:36:47,055
and what is like even about, cause
we're just renting at the minute.

802
00:36:47,055 --> 00:36:48,615
We built a house last year.

803
00:36:48,915 --> 00:36:51,645
Um, and or yeah, over the
past few years, sold it.

804
00:36:52,005 --> 00:36:56,805
And um, just even looking at where do
I, like, what am I working towards?

805
00:36:56,810 --> 00:36:57,855
Where do we wanna live?

806
00:36:58,635 --> 00:36:59,865
What does the life look like?

807
00:37:00,495 --> 00:37:04,500
And just like, Sinking into that again.

808
00:37:04,830 --> 00:37:04,950
Yeah.

809
00:37:04,980 --> 00:37:07,290
And really like feeling it
and stepping through it.

810
00:37:07,290 --> 00:37:10,170
And so for that hour when Lando was
sleeping, instead of doing anything,

811
00:37:10,680 --> 00:37:15,330
um, like with my hands and the
laptop, I put on some meditation

812
00:37:15,330 --> 00:37:16,860
music, which is very rare for me.

813
00:37:16,860 --> 00:37:19,920
I used to do it, and then I got outta
the habit of it, and I just kind of

814
00:37:19,925 --> 00:37:24,830
like, The what about, and then started
like researching schools and houses and

815
00:37:25,380 --> 00:37:28,440
started following accounts in local areas
that I thought, actually, I think this

816
00:37:28,440 --> 00:37:29,700
would be a really nice place to live.

817
00:37:29,705 --> 00:37:32,460
So I went and followed some local
accounts to get them in my Instagram feed.

818
00:37:32,910 --> 00:37:36,105
Um, But I think that's what we gotta do.

819
00:37:36,195 --> 00:37:36,615
Yes.

820
00:37:36,645 --> 00:37:39,165
When we lose sight, it's actually, it's
probably cuz we don't have a minute

821
00:37:39,165 --> 00:37:41,985
just to actually sit and think about
it or if it's going on a walk and

822
00:37:41,985 --> 00:37:43,935
thinking about it distraction free.

823
00:37:43,940 --> 00:37:47,355
And I, I know that I can have the habit
of kind of like stuffing my brain.

824
00:37:47,745 --> 00:37:47,805
Yeah.

825
00:37:47,805 --> 00:37:50,625
I'm like, oh, but I gotta have a
podcast on and listen while I'm doing

826
00:37:50,625 --> 00:37:52,005
something else, while I'm reading a book.

827
00:37:52,575 --> 00:37:54,795
Like just get all the
information in there and learn.

828
00:37:54,795 --> 00:37:55,395
And learn and learn.

829
00:37:55,725 --> 00:38:00,075
And I'm like, hang on a minute right
now I just wanna let my mind think.

830
00:38:00,255 --> 00:38:00,555
Yes.

831
00:38:00,555 --> 00:38:01,655
So yeah, I, I.

832
00:38:02,395 --> 00:38:02,985
I love that.

833
00:38:03,045 --> 00:38:04,995
That's kind of one of the only
ways is to give yourself that

834
00:38:04,995 --> 00:38:10,065
space to tap back into it and think
about what am I doing this for?

835
00:38:10,065 --> 00:38:11,115
What's the goal?

836
00:38:11,120 --> 00:38:12,255
What am I working towards?

837
00:38:12,255 --> 00:38:14,055
What do I really want?

838
00:38:14,565 --> 00:38:16,695
Um, joing things down.

839
00:38:16,700 --> 00:38:20,385
I find journaling super easy and
ridiculously annoying, that it's so

840
00:38:20,415 --> 00:38:24,885
easy because I go round around in
my mind about things and then I'll.

841
00:38:25,860 --> 00:38:27,780
I'll be like, right, I heard
Journaling's meant to be good.

842
00:38:27,780 --> 00:38:28,770
I know that you do it Taj.

843
00:38:29,010 --> 00:38:30,480
I'm like, right, okay, fine.

844
00:38:30,480 --> 00:38:31,170
I'll journal.

845
00:38:31,320 --> 00:38:33,750
And I start writing and I'm
like, oh, that was easy.

846
00:38:33,750 --> 00:38:33,960
Yeah.

847
00:38:33,960 --> 00:38:36,180
That's just become really,
really clear to me about what

848
00:38:36,185 --> 00:38:37,740
I want and what I wanna do and

849
00:38:37,860 --> 00:38:38,130
Tash: Okay.

850
00:38:38,130 --> 00:38:38,400
Yeah.

851
00:38:39,160 --> 00:38:40,830
So yeah, I'm exactly the same.

852
00:38:40,830 --> 00:38:46,830
If I'm feeling that sense of heaviness
or overwhelm or it's just busy or

853
00:38:47,550 --> 00:38:50,830
that hamster wheel feeling, yeah, I'm
doing, I'm not gonna going nowhere.

854
00:38:51,830 --> 00:38:54,320
I, I will resist
journaling for three days.

855
00:38:54,380 --> 00:38:54,800
Okay.

856
00:38:54,805 --> 00:38:54,990
Yeah.

857
00:38:55,190 --> 00:38:56,420
That journaling will fix it.

858
00:38:56,540 --> 00:38:56,960
Yes.

859
00:38:57,410 --> 00:38:59,060
I could actually sit down and clarify it.

860
00:38:59,300 --> 00:38:59,810
No, no, no.

861
00:38:59,810 --> 00:39:00,590
I'm too busy.

862
00:39:00,595 --> 00:39:01,490
I'll send that email.

863
00:39:01,495 --> 00:39:01,830
Exactly.

864
00:39:01,910 --> 00:39:02,540
Exactly.

865
00:39:02,540 --> 00:39:03,290
Look, live.

866
00:39:03,290 --> 00:39:08,750
I'll record that reel, but then
as soon as I sit down and I start

867
00:39:08,755 --> 00:39:10,430
writing, it's like I take a breath.

868
00:39:11,025 --> 00:39:11,325
Yeah.

869
00:39:11,325 --> 00:39:12,645
And everything makes sense again.

870
00:39:12,735 --> 00:39:14,925
And just remembering that feeling.

871
00:39:15,105 --> 00:39:19,605
I actually saw, um, on Instagram,
Elise Myers, I love her.

872
00:39:19,605 --> 00:39:21,405
She's talks about being a D H D.

873
00:39:22,025 --> 00:39:22,665
Okay, cool.

874
00:39:22,815 --> 00:39:25,875
She's a singer and she wants to
be an actress, and she was talking

875
00:39:25,875 --> 00:39:28,335
about her A D H D compulsion.

876
00:39:28,805 --> 00:39:33,005
To avoid having a shower and she
was sharing on a reel, like it's

877
00:39:33,005 --> 00:39:35,765
been two days, maybe even three
days since I've had a shower.

878
00:39:35,825 --> 00:39:36,005
Yeah.

879
00:39:36,005 --> 00:39:38,315
And I know that shower will feel heavenly.

880
00:39:38,325 --> 00:39:38,645
Yes.

881
00:39:38,645 --> 00:39:41,735
And I know it'll be amazing and I know
that that feeling will be brilliant,

882
00:39:41,915 --> 00:39:45,275
but between now and having a shower,
I'll be in so much resistance.

883
00:39:45,365 --> 00:39:46,685
So yeah.

884
00:39:47,045 --> 00:39:48,875
And we just do that to ourselves.

885
00:39:48,875 --> 00:39:51,665
And I definitely feel the
same about journaling.

886
00:39:51,665 --> 00:39:54,365
It's, it's something
that's so powerful for me.

887
00:39:54,635 --> 00:39:58,565
Also, even like making a
vision board or Exactly.

888
00:39:58,845 --> 00:40:00,765
Doing something creative.

889
00:40:00,885 --> 00:40:01,125
Uh,

890
00:40:01,125 --> 00:40:02,715
Emily: and I, that's what
something else I've been doing.

891
00:40:02,715 --> 00:40:05,385
Tash, I went cuz I'm like,
right, I wanna tap back into it.

892
00:40:05,385 --> 00:40:07,815
Cuz I have been feeling like I've
lost that spark a little bit.

893
00:40:08,115 --> 00:40:11,775
So, um, I think it was yesterday
I was looking through, I have a

894
00:40:11,780 --> 00:40:14,655
Pinterest, like a private board
on Pinterest with my goals.

895
00:40:14,985 --> 00:40:15,075
Yes.

896
00:40:15,135 --> 00:40:16,485
Um, and what's called goals.

897
00:40:16,485 --> 00:40:19,185
And I just have images
of, um, like events.

898
00:40:19,185 --> 00:40:25,630
To inspire events I wanna do and um,
like gorgeous homes and just things.

899
00:40:25,720 --> 00:40:30,700
Um, and yeah, just re-looking at that
and remember and adding things to it.

900
00:40:30,700 --> 00:40:34,330
And I'm a visual person, so I
really like doing that, but I'm

901
00:40:34,330 --> 00:40:35,410
like, actually I think if I.

902
00:40:35,495 --> 00:40:38,165
Print one out and stick it
up, that would be better.

903
00:40:38,195 --> 00:40:39,215
Cuz then it's always there.

904
00:40:39,365 --> 00:40:40,745
Do you have one printed and stuck

905
00:40:40,745 --> 00:40:41,015
Tash: up?

906
00:40:41,165 --> 00:40:44,315
We normally do, but we
haven't got one at the moment.

907
00:40:44,405 --> 00:40:44,495
Yeah.

908
00:40:44,495 --> 00:40:50,015
Cause we, um, need to refresh and
get clearer because I found last year

909
00:40:50,045 --> 00:40:52,385
because I was so unwell and Yeah.

910
00:40:52,535 --> 00:40:57,245
Um, I just, I had my mind had
ideas but my body couldn't keep up.

911
00:40:57,485 --> 00:40:59,225
I actually found that having.

912
00:40:59,700 --> 00:41:04,870
Vision board, big things like
buying a giant beach house and Yes.

913
00:41:04,980 --> 00:41:06,030
Traveling the world and all that.

914
00:41:06,210 --> 00:41:10,711
Yeah, looking at it made me feel exhausted
and it, it felt like pressure, so I had

915
00:41:10,711 --> 00:41:16,830
to take a bit of time away from that
and just practice routine and practice.

916
00:41:16,860 --> 00:41:19,290
Just my goal was an hour at the desk.

917
00:41:19,350 --> 00:41:20,340
An hour at the event.

918
00:41:20,460 --> 00:41:20,670
Right.

919
00:41:20,670 --> 00:41:22,680
So I, I had to shrink things right back.

920
00:41:22,710 --> 00:41:22,860
Mm-hmm.

921
00:41:23,130 --> 00:41:27,360
But, um, now, uh, from the start of
this year, I've really started to

922
00:41:27,360 --> 00:41:29,430
feel like my energy is picking up.

923
00:41:29,730 --> 00:41:36,090
I am having more and more long stretches
of good days, and so I'm feeling itchy to

924
00:41:36,090 --> 00:41:38,220
get that vision put up on the wall again.

925
00:41:38,500 --> 00:41:42,970
And so, yeah, I think it's important that
we pay attention to how it makes us feel.

926
00:41:43,270 --> 00:41:43,990
Emily: And this is

927
00:41:43,990 --> 00:41:44,740
Tash: true Tash.

928
00:41:44,770 --> 00:41:48,340
Yeah, normally a vision board
makes me feel inspired and you

929
00:41:48,340 --> 00:41:49,720
know, it makes me feel energized.

930
00:41:50,020 --> 00:41:54,220
But last year it just didn't have that
effect on me and it was really good to

931
00:41:54,220 --> 00:41:56,510
just acknowledge that, take it down.

932
00:41:57,255 --> 00:41:58,245
Focus on something different.

933
00:41:58,245 --> 00:41:59,925
So we actually have, I
think I've got one here.

934
00:41:59,925 --> 00:42:00,255
Yeah.

935
00:42:00,465 --> 00:42:05,115
So we create, David and I created
this little, um, card of what

936
00:42:05,115 --> 00:42:06,615
does a tight day look like?

937
00:42:06,675 --> 00:42:08,475
So it's like tweak days, what's.

938
00:42:09,900 --> 00:42:10,230
Point.

939
00:42:10,230 --> 00:42:10,500
Yeah.

940
00:42:10,500 --> 00:42:13,140
It's from Brooklyn 99 when
they got, I've not heard.

941
00:42:13,530 --> 00:42:19,170
But anyway, um, so we just had this little
card that we made of what we do each day.

942
00:42:19,175 --> 00:42:21,090
What feels like a good day.

943
00:42:21,090 --> 00:42:21,180
Yes.

944
00:42:21,600 --> 00:42:24,600
And so that's actually what's
up on my wall at the moment is

945
00:42:24,600 --> 00:42:26,400
like, what feels like a good day?

946
00:42:26,405 --> 00:42:26,970
I love that.

947
00:42:26,970 --> 00:42:29,070
Rather than big, long-term vision.

948
00:42:29,070 --> 00:42:30,660
It's just like, let's
have a good day today.

949
00:42:30,750 --> 00:42:31,630
Emily: Let's have a good day today.

950
00:42:31,630 --> 00:42:34,200
But you know what, I think that's
what it all boils down to, like.

951
00:42:34,910 --> 00:42:36,890
What does that ideal day look like?

952
00:42:36,950 --> 00:42:37,880
Yeah, yeah.

953
00:42:37,880 --> 00:42:42,260
For everyone, and for me it was like, yep,
waking up, walking the kids to school, get

954
00:42:42,260 --> 00:42:46,790
back, work, like just actually thinking,
what does it look like that I, that, that

955
00:42:46,790 --> 00:42:48,200
day look, because that's what life is.

956
00:42:48,200 --> 00:42:49,130
It's the days in it.

957
00:42:49,400 --> 00:42:49,950
It is.

958
00:42:50,530 --> 00:42:53,780
And it's like, well, what do I
wanna be spending my days doing?

959
00:42:54,170 --> 00:42:58,520
Um, and also just on that Tash, I did,
um, tap out of listening to business

960
00:42:58,520 --> 00:42:59,810
podcasts for a couple of months.

961
00:42:59,810 --> 00:43:03,920
I feel like the last three
months I've been like out.

962
00:43:05,415 --> 00:43:08,475
Out of work a little bit, out of business
a little bit, just cuz Lando has been.

963
00:43:10,065 --> 00:43:12,135
People say like, babies
wake up after a few months.

964
00:43:12,135 --> 00:43:13,035
That's definitely what happened.

965
00:43:13,035 --> 00:43:15,525
He slept like so much to start with
and I'm like, oh, this is fine.

966
00:43:15,525 --> 00:43:16,185
I can still work.

967
00:43:16,425 --> 00:43:17,625
And then it was like, oh wow.

968
00:43:17,625 --> 00:43:17,925
Yeah.

969
00:43:17,925 --> 00:43:18,225
Okay.

970
00:43:20,235 --> 00:43:23,205
Um, and I just, I did find it a little
bit like, oh, I don't really wanna be

971
00:43:23,210 --> 00:43:24,795
listening to business podcast right now.

972
00:43:24,795 --> 00:43:25,995
I'm just not in that head space.

973
00:43:26,355 --> 00:43:28,995
Um, but now, because I'm like,
yeah, I'm, I've made a plan.

974
00:43:28,995 --> 00:43:31,815
He's gonna do some childcare, I'm gonna
have a little bit of time for work.

975
00:43:32,205 --> 00:43:34,470
Um, I'm like excited
to listen to 'em again.

976
00:43:34,470 --> 00:43:36,720
I think that's why I was going
back, okay, what's the vision?

977
00:43:36,720 --> 00:43:38,610
What, where's, where's
my Pinterest goals board?

978
00:43:38,610 --> 00:43:41,760
What's, um, what do I,
yeah, what am I focusing on?

979
00:43:41,760 --> 00:43:43,020
Let's vision where I wanna be.

980
00:43:43,050 --> 00:43:46,260
Um, and I think that's
kind of natural, isn't it?

981
00:43:46,260 --> 00:43:49,680
We go in ebbs and flows, and
I think as well, it's, uh, I

982
00:43:49,685 --> 00:43:50,930
kind of see it like a, it's.

983
00:43:51,815 --> 00:43:58,095
A pie with three sections, um, and
life and business and one section

984
00:43:58,095 --> 00:44:00,795
or one part of that pie is life.

985
00:44:01,005 --> 00:44:04,605
And for you, that's been,
that's kind of been a huge part

986
00:44:04,605 --> 00:44:05,595
for the past couple of years.

987
00:44:05,600 --> 00:44:05,655
Yeah.

988
00:44:06,105 --> 00:44:10,875
For me, baby pregnancy, figuring how
to be a mom, that's been a huge part.

989
00:44:10,880 --> 00:44:18,045
And so just naturally like our time
pie, the marketing and sales, which is

990
00:44:18,045 --> 00:44:19,875
one part, and then the actual delivery.

991
00:44:20,220 --> 00:44:22,020
They might get a little
bit smaller perhaps.

992
00:44:22,170 --> 00:44:22,260
Mm-hmm.

993
00:44:22,320 --> 00:44:26,490
And I think for me, I've staged very
focused on the delivery with my students,

994
00:44:26,490 --> 00:44:30,480
but that means the marketing and the
sales, just, I don't have capacity and

995
00:44:30,485 --> 00:44:31,890
brain space and all that type of thing.

996
00:44:32,310 --> 00:44:33,990
Um, that's how I look at it anyway.

997
00:44:34,260 --> 00:44:34,320
Yeah.

998
00:44:34,320 --> 00:44:38,835
And it's just always going to be, um,
Like shrinking and expanding those

999
00:44:38,835 --> 00:44:41,895
different parts of the pie depending
on what, what's going on in life and

1000
00:44:41,895 --> 00:44:43,545
then what's going on in business.

1001
00:44:43,665 --> 00:44:45,135
Tash: Yeah, absolutely.

1002
00:44:45,375 --> 00:44:49,905
And I think the biggest piece of advice
that I would give people having through

1003
00:44:49,905 --> 00:44:55,290
my experience is, Like the guilt
about wishing it was a different way.

1004
00:44:55,440 --> 00:44:55,710
Yeah.

1005
00:44:55,710 --> 00:44:58,920
Doesn't actually contribute to
making it a different way as well.

1006
00:44:58,920 --> 00:45:03,990
And so for me, when I just accepted,
well, now's not a time to go for

1007
00:45:03,990 --> 00:45:07,710
this ginormous beach house goal,
now is the time to focus on just.

1008
00:45:07,730 --> 00:45:09,140
Having some good days.

1009
00:45:09,320 --> 00:45:09,560
Yeah.

1010
00:45:09,560 --> 00:45:10,730
It was like a huge relief.

1011
00:45:10,730 --> 00:45:13,310
And then all of a sudden I had
more good days all of a sudden,

1012
00:45:13,310 --> 00:45:14,770
like I felt more effective.

1013
00:45:14,770 --> 00:45:15,210
Definitely.

1014
00:45:15,210 --> 00:45:20,030
And I think sometimes we try and clinging
to what's worked for us in the past.

1015
00:45:20,030 --> 00:45:20,120
Yes.

1016
00:45:20,125 --> 00:45:23,360
Or what we think we should be
doing, or what we should be more

1017
00:45:23,360 --> 00:45:24,470
ambitious or we should, yeah.

1018
00:45:24,860 --> 00:45:28,580
Want to work more hours or whatever
those things might be when we clinging

1019
00:45:28,580 --> 00:45:30,410
to those for a little too long.

1020
00:45:30,410 --> 00:45:35,355
But actually when you let them go,
There's so much more that becomes

1021
00:45:35,355 --> 00:45:37,095
possible and available to us.

1022
00:45:37,425 --> 00:45:41,055
Um, and so being able to share some of
these stories from behind the scenes, I

1023
00:45:41,060 --> 00:45:43,425
think it really does help people Yeah.

1024
00:45:43,635 --> 00:45:47,685
To acknowledge how they're feeling
and to accept, you know, sometimes

1025
00:45:47,685 --> 00:45:50,085
you don't wanna be getting up
at five o'clock in the morning.

1026
00:45:50,835 --> 00:45:54,165
Before the kids get up, just
because some random do Exactly.

1027
00:45:54,165 --> 00:45:56,385
Said that that's the only
way you're gonna succeed.

1028
00:45:56,445 --> 00:45:56,535
Yeah.

1029
00:45:56,825 --> 00:45:59,955
I, I have this thing I've been saying
a lot, like I do not care to see

1030
00:45:59,955 --> 00:46:03,975
another sunrise, so as long as I
leave, I don't need to see a sunrise.

1031
00:46:04,335 --> 00:46:05,985
I'm happy to sleep through them.

1032
00:46:06,165 --> 00:46:07,935
The sun will rise without me.

1033
00:46:07,935 --> 00:46:10,815
The sun will rise while I'm in
bed and that is totally fine.

1034
00:46:11,175 --> 00:46:15,435
And um, especially when I first started
my business and hearing all those

1035
00:46:15,435 --> 00:46:20,835
messages about the 5:00 AM club and
getting up or something, I did feel

1036
00:46:20,840 --> 00:46:22,545
like, oh, I should wanna do that.

1037
00:46:22,545 --> 00:46:23,535
I should wanna.

1038
00:46:23,840 --> 00:46:26,480
Um, have that drive and that ambition.

1039
00:46:26,485 --> 00:46:26,840
Yeah.

1040
00:46:27,080 --> 00:46:33,640
But I found more success by accepting,
I don't want that type of ambition.

1041
00:46:33,860 --> 00:46:36,590
My type of ambition is different
and I'm just gonna accept

1042
00:46:36,590 --> 00:46:38,150
it and I'm gonna embrace it.

1043
00:46:38,155 --> 00:46:39,200
So yeah.

1044
00:46:39,200 --> 00:46:40,970
What a powerful combo, Emily.

1045
00:46:41,090 --> 00:46:42,320
Emily: Oh, absolutely.

1046
00:46:42,590 --> 00:46:45,830
And I think as well, it's almost like
you look at people that maybe do that,

1047
00:46:45,830 --> 00:46:47,240
and it's like, that's all very well.

1048
00:46:47,375 --> 00:46:50,605
Your business is like that, but how
many hours are you putting in and is

1049
00:46:50,605 --> 00:46:52,465
that really the life that you want?

1050
00:46:52,465 --> 00:46:54,325
Are you really like happy?

1051
00:46:54,325 --> 00:46:57,505
And maybe, and like that's amazing
that they are if they are, yeah.

1052
00:46:57,745 --> 00:46:59,755
But again, it's like,
what feels good to us?

1053
00:46:59,755 --> 00:47:01,375
What do, what do we actually want?

1054
00:47:01,375 --> 00:47:02,785
What does that day look like?

1055
00:47:03,195 --> 00:47:07,515
And to me it's like space and
creativity and some connection and

1056
00:47:07,515 --> 00:47:11,325
some downtime and like just, yeah, I
don't know, figuring out what that is.

1057
00:47:11,415 --> 00:47:16,035
Tash: I think for a lot of my audience as
well, like, and for myself, I didn't just

1058
00:47:16,035 --> 00:47:17,805
start my business for financial freedom.

1059
00:47:17,865 --> 00:47:20,835
Yes, definitely financial
freedom was part of the picture.

1060
00:47:20,840 --> 00:47:20,895
Yeah.

1061
00:47:21,405 --> 00:47:22,695
But time freedom was.

1062
00:47:22,805 --> 00:47:27,155
Also a big factor for me and lifestyle
was a big factor for me as well.

1063
00:47:27,545 --> 00:47:27,635
Yes.

1064
00:47:27,635 --> 00:47:30,545
I didn't wanna get to 65
years old and then be allowed

1065
00:47:30,545 --> 00:47:31,865
to go on holidays, you know?

1066
00:47:32,015 --> 00:47:32,525
Totally.

1067
00:47:32,755 --> 00:47:37,235
I, I really love connecting back in
with those initial drivers of why I

1068
00:47:37,240 --> 00:47:41,465
wanted to start my business, because
for me it was never just the money.

1069
00:47:41,705 --> 00:47:44,735
There was a financial factor
to it, and I'm very open about

1070
00:47:44,735 --> 00:47:46,115
the financial part of it.

1071
00:47:46,485 --> 00:47:51,465
But there were many other reasons that
I wanted to start my own business.

1072
00:47:51,465 --> 00:47:51,525
Yeah.

1073
00:47:51,685 --> 00:47:52,575
Beyond that money.

1074
00:47:52,575 --> 00:47:56,415
And so making sure that I keep those
front of mind makes a big difference

1075
00:47:56,415 --> 00:47:57,765
to the decisions that I make.

1076
00:47:58,005 --> 00:47:58,125
Emily: Mm-hmm.

1077
00:47:58,570 --> 00:47:58,905
Definitely.

1078
00:47:58,905 --> 00:48:06,075
T because I wanted to ask you actually
around Yeah, how you have, I guess,

1079
00:48:07,785 --> 00:48:12,285
how you feel about and how you've
processed the, and you're still in

1080
00:48:12,285 --> 00:48:14,415
it, but this time in your life when.

1081
00:48:15,300 --> 00:48:20,280
Your health has needed so much
of you and you, you haven't

1082
00:48:20,280 --> 00:48:23,670
been able to execute on ideas.

1083
00:48:23,740 --> 00:48:24,230
Yeah.

1084
00:48:24,480 --> 00:48:28,470
And your thought process, and I, and
you did explain that it's almost kind

1085
00:48:28,475 --> 00:48:33,840
of right once you almost like accept
and then embrace where you are now.

1086
00:48:33,845 --> 00:48:36,930
That pressure that we
just put on ourselves.

1087
00:48:38,070 --> 00:48:38,910
Can be let go.

1088
00:48:39,390 --> 00:48:40,560
Tash: Yeah, absolutely.

1089
00:48:40,770 --> 00:48:44,190
And for me, I, when I went
and had my surgery in 2021,

1090
00:48:44,490 --> 00:48:46,470
I was expecting six weeks.

1091
00:48:46,470 --> 00:48:46,530
Yeah.

1092
00:48:46,590 --> 00:48:48,600
That was the expected recovery time.

1093
00:48:48,750 --> 00:48:52,170
So I thought I was being very
generous by allocating 12 weeks.

1094
00:48:52,170 --> 00:48:57,510
Like I gave myself 12 weeks off and
like I prerecorded podcast for 12 weeks.

1095
00:48:57,510 --> 00:49:00,480
I had my team all set for the 12 weeks.

1096
00:49:00,780 --> 00:49:06,175
Um, and so, It was unexpected
and also very unknown.

1097
00:49:06,175 --> 00:49:07,615
I just wasn't healing.

1098
00:49:07,975 --> 00:49:10,255
My energy was really low.

1099
00:49:10,255 --> 00:49:15,445
And um, so for me, it ended up being
about eight months that I was away

1100
00:49:15,445 --> 00:49:18,805
from my business and doing the very
bare minimum, and I mean like maybe

1101
00:49:18,805 --> 00:49:21,225
two hours a week for eight months.

1102
00:49:22,045 --> 00:49:28,725
And so it was almost like, Initially
I kept trying to tell myself, no,

1103
00:49:28,875 --> 00:49:30,015
it'll be, I'll be fine next month.

1104
00:49:30,015 --> 00:49:31,125
Yes, I'll be fine next month.

1105
00:49:31,425 --> 00:49:32,055
And I did.

1106
00:49:32,055 --> 00:49:35,295
I got to that point where I thought,
if I just keep tell wishing that

1107
00:49:35,295 --> 00:49:40,725
next month is gonna be the answer, I
won't, uh, set my team up for success.

1108
00:49:40,725 --> 00:49:42,825
I won't set my business up for success.

1109
00:49:43,065 --> 00:49:46,965
I will just constantly be pushing
things to next month and making

1110
00:49:46,965 --> 00:49:48,165
next month worse and worse.

1111
00:49:48,165 --> 00:49:53,850
And, And so, yeah, there was a lot of
having to come to grips with the fact that

1112
00:49:54,120 --> 00:49:56,400
it wasn't the picture that I expected.

1113
00:49:56,820 --> 00:49:58,080
And I think it's the same.

1114
00:49:58,200 --> 00:49:59,490
I'm not a mum, but I think it's the same.

1115
00:49:59,640 --> 00:50:01,560
That's the same story
here from Mums, right?

1116
00:50:01,565 --> 00:50:01,710
Yep.

1117
00:50:02,370 --> 00:50:07,230
I'm gonna have my 12 weeks maternity
leave and then I'll be fine and Exactly.

1118
00:50:07,440 --> 00:50:09,510
Sleep lots and all of
those sorts of things.

1119
00:50:09,515 --> 00:50:13,500
But you know, for a mom, so I, a lot
of the time I hear them say things

1120
00:50:13,500 --> 00:50:17,190
like, even when the baby's sleeping,
I'm listening for the baby and.

1121
00:50:17,850 --> 00:50:21,000
There's a lot to be said for the
brain space that that takes up.

1122
00:50:21,210 --> 00:50:21,300
Mm-hmm.

1123
00:50:21,540 --> 00:50:26,340
And so for me it was, even though
I've got some good energy for the next

1124
00:50:26,340 --> 00:50:28,620
hour, I don't know if it's gonna last.

1125
00:50:28,620 --> 00:50:29,010
Yes.

1126
00:50:29,010 --> 00:50:34,500
And so do I embark upon a project that I'm
gonna need future energy for to finish?

1127
00:50:34,560 --> 00:50:34,740
Yeah.

1128
00:50:34,770 --> 00:50:36,650
What do I just keep?

1129
00:50:37,290 --> 00:50:38,550
The fire's out, right.

1130
00:50:38,550 --> 00:50:42,120
Do I just fight fires for now because
I don't know if I'm gonna get another

1131
00:50:42,120 --> 00:50:43,920
good day for another few days?

1132
00:50:43,950 --> 00:50:44,550
Definitely.

1133
00:50:44,580 --> 00:50:48,870
So, yeah, there was a lot of
coming to terms with that.

1134
00:50:48,900 --> 00:50:48,990
Mm-hmm.

1135
00:50:49,320 --> 00:50:53,940
And there it took a lot to accept that
that was the way that it was gonna be.

1136
00:50:54,210 --> 00:50:54,420
Mm-hmm.

1137
00:50:54,420 --> 00:50:59,970
But when I did, and when I had a big
conversation with David, You know,

1138
00:50:59,970 --> 00:51:03,840
talking about this multi moon dollar
beach house is making me feel tired.

1139
00:51:03,840 --> 00:51:03,900
Yeah.

1140
00:51:04,290 --> 00:51:05,100
And pressured.

1141
00:51:05,340 --> 00:51:07,470
And I don't think it's productive anymore.

1142
00:51:07,560 --> 00:51:07,740
Yeah.

1143
00:51:07,740 --> 00:51:09,810
It was a huge shift for me.

1144
00:51:09,815 --> 00:51:10,240
Yeah.

1145
00:51:10,300 --> 00:51:15,150
And it just allowed me to focus
on now and focus on healing, and

1146
00:51:15,150 --> 00:51:16,950
focus on looking after my body.

1147
00:51:17,280 --> 00:51:20,460
And yeah, it was really tough financially.

1148
00:51:20,610 --> 00:51:23,560
I didn't have a membership
like you, Emily.

1149
00:51:24,400 --> 00:51:29,320
For me, my income does rely
quite heavily on marketing.

1150
00:51:29,650 --> 00:51:33,880
I had, um, a lot of payment plans
cuz I, for my take off time, I did an

1151
00:51:33,880 --> 00:51:35,570
extended payment plan before my leave.

1152
00:51:36,160 --> 00:51:39,150
So I had a lot of people on 10
month and 12 month payment plans,

1153
00:51:39,150 --> 00:51:41,340
so I was very fortunate about that.

1154
00:51:41,340 --> 00:51:43,950
Cause I did still have
that baseline income.

1155
00:51:44,070 --> 00:51:47,010
But as those payment plans
started to finish mm-hmm.

1156
00:51:47,435 --> 00:51:51,990
That was when there was like another
wave of, okay, well I now am not

1157
00:51:51,995 --> 00:51:55,110
having enough consistently coming
in to pay the team and pay myself.

1158
00:51:55,350 --> 00:51:57,810
We're going to have to make some changes.

1159
00:51:57,815 --> 00:51:58,030
Mm-hmm.

1160
00:51:58,860 --> 00:52:00,600
Yeah, it was, it was really tough.

1161
00:52:00,600 --> 00:52:06,000
And you know, I still find it quite
challenging because I was so on

1162
00:52:06,000 --> 00:52:07,560
track for a million dollar year.

1163
00:52:07,770 --> 00:52:07,860
Mm-hmm.

1164
00:52:08,070 --> 00:52:11,070
And that milestone felt
really important to me.

1165
00:52:11,070 --> 00:52:11,160
Mm-hmm.

1166
00:52:11,250 --> 00:52:14,880
And, um, you know, I had said
I wanted to do it before I was.

1167
00:52:14,955 --> 00:52:16,485
40, now I'm 41.

1168
00:52:16,845 --> 00:52:18,285
You know, all of those things.

1169
00:52:18,290 --> 00:52:19,425
41 a bit.

1170
00:52:19,425 --> 00:52:20,175
Good morning.

1171
00:52:20,175 --> 00:52:24,225
You know, like, oh, I didn't make
that, or I didn't achieve that goal.

1172
00:52:24,585 --> 00:52:28,595
But I think ultimately I am so grateful.

1173
00:52:28,600 --> 00:52:29,955
I have to keep reminding myself.

1174
00:52:29,985 --> 00:52:30,045
Mm.

1175
00:52:30,285 --> 00:52:32,025
I didn't have to ask
anyone for sick leave.

1176
00:52:32,205 --> 00:52:33,435
Yeah, I don't have to.

1177
00:52:34,795 --> 00:52:37,425
Convince anyone that I
need the day off today.

1178
00:52:37,455 --> 00:52:37,485
Mm.

1179
00:52:37,905 --> 00:52:39,195
I just get to decide.

1180
00:52:39,495 --> 00:52:42,595
And that is so powerful to me.

1181
00:52:42,595 --> 00:52:43,075
Mm-hmm.

1182
00:52:43,160 --> 00:52:47,955
And so what ended up happening
for me a lot last year was I would

1183
00:52:47,955 --> 00:52:50,865
be on the couch absolutely gone.

1184
00:52:50,865 --> 00:52:52,995
Like I just couldn't
even get off the couch.

1185
00:52:53,355 --> 00:52:54,735
Couldn't think straight.

1186
00:52:54,735 --> 00:52:56,685
I was, I couldn't even watch a screen.

1187
00:52:56,685 --> 00:52:58,065
I couldn't watch Netflix.

1188
00:52:58,065 --> 00:53:00,315
Like I just had to like
stare off into space.

1189
00:53:00,825 --> 00:53:05,835
But I would ultimately be overwhelmed
with the gratitude that I could do that.

1190
00:53:06,135 --> 00:53:08,115
But I have a life now.

1191
00:53:08,120 --> 00:53:08,275
Yeah.

1192
00:53:08,795 --> 00:53:11,285
Where I can sit on the couch
and I can stare off into space.

1193
00:53:11,525 --> 00:53:11,795
Yeah.

1194
00:53:11,795 --> 00:53:15,215
And the world doesn't end, and I
don't have anyone yelling at me

1195
00:53:15,215 --> 00:53:16,445
that I should get back to work.

1196
00:53:16,775 --> 00:53:21,185
And so, yeah, I'm really grateful that
I started this business and I'm really,

1197
00:53:21,185 --> 00:53:23,525
really grateful for the life that I have.

1198
00:53:23,530 --> 00:53:23,875
Mm-hmm.

1199
00:53:24,005 --> 00:53:26,075
And I feel like.

1200
00:53:26,460 --> 00:53:30,030
Now as my energy's coming back,
as I'm really healing, things are

1201
00:53:30,030 --> 00:53:31,440
starting to make a lot more sense.

1202
00:53:31,440 --> 00:53:33,060
My brain is working more effectively.

1203
00:53:33,450 --> 00:53:36,510
It's like, wow, I'm, I'm never,
I never went back to square one.

1204
00:53:36,780 --> 00:53:38,730
I never had to start over from scratch.

1205
00:53:38,880 --> 00:53:39,060
Yes.

1206
00:53:39,150 --> 00:53:43,110
Even if my income dropped
down to starting from scratch.

1207
00:53:43,645 --> 00:53:45,090
I have an audience.

1208
00:53:45,090 --> 00:53:46,230
I have momentum.

1209
00:53:46,230 --> 00:53:47,400
Yeah, I have a mailing list.

1210
00:53:47,400 --> 00:53:49,240
I have exactly experience.

1211
00:53:49,245 --> 00:53:55,320
I have the products, the programs, the
assets, so all of that is not wasted.

1212
00:53:55,410 --> 00:53:56,010
Totally.

1213
00:53:56,010 --> 00:53:56,520
Tash, I

1214
00:53:56,520 --> 00:53:57,780
Emily: can so resonate with that.

1215
00:53:57,810 --> 00:53:58,950
Oh yeah.

1216
00:53:59,160 --> 00:54:01,440
And I think as, wow, I've
gotta say like the becoming a

1217
00:54:01,440 --> 00:54:02,910
mom, for me that was a choice.

1218
00:54:02,910 --> 00:54:03,570
And for you.

1219
00:54:04,005 --> 00:54:07,485
Your illness and well the surgery and
then the recovery wasn't a choice.

1220
00:54:07,485 --> 00:54:08,745
So there's that difference there.

1221
00:54:09,045 --> 00:54:12,105
Um, but yeah, I was definitely like,
I don't know, I dunno why, but I was

1222
00:54:12,105 --> 00:54:15,015
like, yep, three months pre-record
everything, get it pretty organized.

1223
00:54:15,015 --> 00:54:15,525
That'll be good.

1224
00:54:15,525 --> 00:54:18,525
And then I think, I thought, and then
it'll be childcare time, but then it

1225
00:54:18,585 --> 00:54:20,925
got to the three months and I think
I was just like, it was too hectic.

1226
00:54:20,930 --> 00:54:22,875
Like yeah, I was figuring out this baby.

1227
00:54:22,880 --> 00:54:24,015
He was changing.

1228
00:54:24,525 --> 00:54:25,155
I was just, was.

1229
00:54:25,875 --> 00:54:27,285
And then like the same thing as you.

1230
00:54:27,285 --> 00:54:28,605
It's like, no, next month will be fine.

1231
00:54:28,605 --> 00:54:28,965
Or next.

1232
00:54:28,965 --> 00:54:30,465
It was like, next week it'll be fine.

1233
00:54:30,465 --> 00:54:33,165
Next week I'll have this sorted next week.

1234
00:54:33,165 --> 00:54:35,385
Like I don't know what's gonna
happen, but it'll be fine.

1235
00:54:36,345 --> 00:54:36,855
Didn't happen.

1236
00:54:36,860 --> 00:54:40,185
So then it's like, okay,
well what do I want?

1237
00:54:40,455 --> 00:54:42,165
What feels good to me?

1238
00:54:42,495 --> 00:54:46,305
Let's not look at what every other
mom is doing or what other people's

1239
00:54:46,305 --> 00:54:49,365
opinions are, but what feels right to me.

1240
00:54:49,630 --> 00:54:52,450
What do I want my week to look like?

1241
00:54:52,630 --> 00:54:55,240
And, um, let's make dec
decisions based on that.

1242
00:54:55,240 --> 00:54:57,430
So, um, but yeah, it's super interest.

1243
00:54:58,320 --> 00:54:58,980
Tash: Beautiful.

1244
00:54:59,400 --> 00:55:02,160
Alright, well I don't wanna take
up too much more of your time.

1245
00:55:02,160 --> 00:55:05,370
You've got Lando to get back to,
but a couple of quick things.

1246
00:55:05,490 --> 00:55:05,580
Yes.

1247
00:55:05,580 --> 00:55:09,690
First of all, um, you have a
brilliant freebies page, so I just

1248
00:55:09,695 --> 00:55:11,610
wanted to highlight to everyone.

1249
00:55:11,730 --> 00:55:14,760
We'll put the link to that in the
show notes of today's episode.

1250
00:55:14,760 --> 00:55:16,950
But do make sure that you
go and check out Emily's.

1251
00:55:17,065 --> 00:55:21,235
Freebies page because she has
classes there and resources.

1252
00:55:21,415 --> 00:55:24,345
Her podcast is also Oh, absolute.

1253
00:55:25,755 --> 00:55:27,085
So make sure you check that out.

1254
00:55:27,085 --> 00:55:29,575
So we'll link to all of those
things in the show notes.

1255
00:55:29,845 --> 00:55:31,555
But Emily, in closing, yes.

1256
00:55:31,585 --> 00:55:36,355
If I was to quote you on something
that we've talked about today, what

1257
00:55:36,360 --> 00:55:38,635
is it that you would like me to say?

1258
00:55:39,925 --> 00:55:40,525
Hmm.

1259
00:55:41,395 --> 00:55:47,250
Emily: I think the quote or the
phrase that, um, I come back to and

1260
00:55:47,250 --> 00:55:49,680
I know that my members come back
to his connection over perfection.

1261
00:55:49,890 --> 00:55:50,430
Mm-hmm.

1262
00:55:50,550 --> 00:55:51,000
Yep.

1263
00:55:51,240 --> 00:55:51,300
Yeah.

1264
00:55:51,300 --> 00:55:53,250
Is that the kind of thing you
are looking for right now?

1265
00:55:53,255 --> 00:55:53,850
Yeah, absolutely.

1266
00:55:53,850 --> 00:55:54,130
Ok.

1267
00:55:54,130 --> 00:55:55,130
Connection over perfection.

1268
00:55:55,130 --> 00:55:59,250
Tash: Cause it does, um,
apply to Instagram, right?

1269
00:55:59,250 --> 00:55:59,370
Yeah.

1270
00:55:59,370 --> 00:56:02,550
You don't need perfect Instagram feed, you
just need to connect with your audience.

1271
00:56:02,610 --> 00:56:02,790
Mm-hmm.

1272
00:56:02,910 --> 00:56:08,160
Uh, but it also applies to what you're
talking about in terms of, um, that

1273
00:56:08,400 --> 00:56:12,570
you know, Stage of life that you're
in and yes, creating that leverage

1274
00:56:12,570 --> 00:56:17,130
because you know, it's connecting to
what you want rather than looking for

1275
00:56:17,130 --> 00:56:21,890
the perfect outward facing business
or, and also, or the perfect marketing

1276
00:56:22,170 --> 00:56:22,250
Emily: strategy.

1277
00:56:22,250 --> 00:56:22,570
Yeah.

1278
00:56:22,575 --> 00:56:26,760
And also I'm kind of excited now
to, cuz I, I need to, this is

1279
00:56:26,765 --> 00:56:27,570
something that I was just gonna.

1280
00:56:27,930 --> 00:56:32,310
Mentioned like when Lando did sleep was
sleeping, I'm like, oh, this is great.

1281
00:56:32,310 --> 00:56:33,870
I've got way more time
than I thought I did.

1282
00:56:33,870 --> 00:56:34,380
I'm gonna re redo.

1283
00:56:34,590 --> 00:56:35,940
I'm gonna reposition some things.

1284
00:56:35,940 --> 00:56:37,740
I'm gonna re um, message some things.

1285
00:56:38,070 --> 00:56:41,100
I'm gonna restructure, um, the
collective add, like, so now

1286
00:56:41,100 --> 00:56:43,920
it's actually combined with the
scalable content in the collective.

1287
00:56:44,000 --> 00:56:44,820
Oh, wow.

1288
00:56:44,850 --> 00:56:46,680
Take people from booked
out to then scaling.

1289
00:56:46,980 --> 00:56:49,650
Um, but I need to get my funnel
up and running and I'm like, oh.

1290
00:56:49,650 --> 00:56:50,510
And then you like basical.

1291
00:56:51,435 --> 00:56:55,785
I had way less time than I thought,
so now I'm gonna be creating

1292
00:56:55,785 --> 00:56:57,695
my wholesale funnel of fresh.

1293
00:56:58,690 --> 00:57:02,835
But on definitely like
part-time hours to do that.

1294
00:57:03,165 --> 00:57:06,735
And so I'm really excited to see what
that looks like, new strategies that

1295
00:57:06,735 --> 00:57:10,395
I'm gonna create, and then be able
to share those with people in the

1296
00:57:10,395 --> 00:57:13,245
way that it's like, Hey, it doesn't
have to be this huge big thing.

1297
00:57:13,245 --> 00:57:13,965
I get it.

1298
00:57:13,970 --> 00:57:14,805
I'm in there with you.

1299
00:57:14,805 --> 00:57:17,805
I don't have all the time in the
world right now, but I'm gonna do this

1300
00:57:17,805 --> 00:57:20,745
in a way that I, that is manageable
for me and I'm gonna track it and

1301
00:57:20,745 --> 00:57:22,305
see what works and make it amazing.

1302
00:57:22,305 --> 00:57:23,835
And then I'm kind of
excited to share that.

1303
00:57:23,835 --> 00:57:27,355
So I think as well, it's
like, hey, Things never have.

1304
00:57:27,415 --> 00:57:28,795
Things are never perfect anyway.

1305
00:57:29,305 --> 00:57:29,395
Right?

1306
00:57:29,425 --> 00:57:31,705
And if it is like marketing
really is about building

1307
00:57:31,705 --> 00:57:33,685
connections with people and.

1308
00:57:34,055 --> 00:57:34,845
It's like forget.

1309
00:57:34,845 --> 00:57:38,925
And for me, I'm a perfectionist, so it's
like, this is my quote for myself too,

1310
00:57:38,925 --> 00:57:40,395
to just like throw that out the window.

1311
00:57:40,935 --> 00:57:42,225
Just get stuff out there.

1312
00:57:42,225 --> 00:57:46,005
Just do what you can now in the
best possible way that you can, and

1313
00:57:46,005 --> 00:57:47,685
that's gonna like, it's gonna work.

1314
00:57:47,775 --> 00:57:48,585
That works.

1315
00:57:48,590 --> 00:57:48,655
Yeah.

1316
00:57:48,725 --> 00:57:49,215
Tash: Yeah.

1317
00:57:49,605 --> 00:57:51,105
Oh, I'm so excited to.

1318
00:57:51,585 --> 00:57:53,775
Keep up with all of
this behind the scenes.

1319
00:57:53,775 --> 00:57:55,635
I think this is really fascinating.

1320
00:57:55,635 --> 00:58:01,425
And to be able to learn from, you know,
what you, uh, discover in the process

1321
00:58:01,425 --> 00:58:05,445
of setting that up is gonna be so
valuable for everyone in the collective.

1322
00:58:05,445 --> 00:58:07,755
So that's absolutely brilliant.

1323
00:58:07,785 --> 00:58:08,265
Well, thank you so.

1324
00:58:08,530 --> 00:58:11,380
So much, Emily for
joining me on the podcast.

1325
00:58:11,620 --> 00:58:15,970
I'm so excited to have you on stage
at the Heart Center Business Podcast,

1326
00:58:16,030 --> 00:58:17,770
uh, heart Center Business Conference.

1327
00:58:17,770 --> 00:58:18,310
I cannot wait.

1328
00:58:18,640 --> 00:58:21,040
Um, it's gonna be so amazing.

1329
00:58:21,250 --> 00:58:24,070
And also anyone listening along,
if you don't have your ticket

1330
00:58:24,070 --> 00:58:27,100
to conference, if you come and
grab the link at the show notes.

1331
00:58:27,100 --> 00:58:30,400
I'll also put Emily's coupon code,
which will get you $50 off your.

1332
00:58:30,870 --> 00:58:31,230
So perfect.

1333
00:58:31,590 --> 00:58:35,310
Make sure that you come over and check
it all out and get your ticket to come

1334
00:58:35,310 --> 00:58:36,330
to conference and you'll be able to meet

1335
00:58:36,330 --> 00:58:38,321
Emily: Emily in real
world and it's in Noosa.

1336
00:58:38,430 --> 00:58:39,390
Best place ever.

1337
00:58:40,470 --> 00:58:41,250
Tash: Can't wait.

1338
00:58:41,430 --> 00:58:42,630
Yeah, it's gonna be brilliant.

1339
00:58:42,840 --> 00:58:44,790
Thanks so much everyone for joining us.

1340
00:58:44,790 --> 00:58:47,670
Until next time, we cannot
wait to see you shine.

1341
00:58:47,675 --> 00:58:48,270
Bye for now.