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Emily Osmond: Welcome back to the show.

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Today we're talking about how to
never run out of content ideas.

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I know this is something that you know
you should or could be doing better at.

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And I know that as a business
owner, there's so many things

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that are demanding your attention.

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It feels like there's a million
things to do, and so you're getting

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stretched from one thing to the
next, and content just gets pushed

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further and further down the pile.

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And what I see a lot of business
owners doing is that they're getting

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some of that snack content out.

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I call.

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that snackable content.

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It's maybe just a quote.

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It's a quick little video.

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Uh, it's something that's really short
form content, but they're not getting

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around to producing really the, the
whole core of their content, which is

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the longer form content, the content
that's gonna help them get found.

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That's really helps drive their SEO or
search engine optimization that people

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are searching for and bringing them
to your business, to your website.

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The content that is really serving
their audience and showing that you

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can help them solve their problem.

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You have a process that you take
them through, you really understand

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them, and you have experience
in getting people the results.

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And this is what I call your core content.

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or think of this like the meal.

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There's the snap content
that you'll pop out there.

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That's the shorter form type of content
that you might produce on the fly.

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Your Instagram stories, quick little
video, maybe your quote, and then

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there's the meal content, and this is the
type of thing that you wanna be making

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sure you're producing consistently.

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This is the type of content that
helped me to get myself out there

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when I first started my business.

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That helped people see that I
knew what I was talking about,

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that I understood marketing.

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It helped to give people value ahead
of time before they even started

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working with me, and it's something
that I've continued to do throughout

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my business, firstly with my blog, and
then moving and introducing my podcast.

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And so for you, this might be
starting out with a blog on

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your website that you can just.

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Start writing and getting out there
consistently, then perhaps you might

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be looking at starting a podcast,
especially when you are looking

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at growing your reach and you have
more capacity to serve people,

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maybe through more leveraged offer.

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And then you might be looking
at, well, maybe video is for you

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and you want to start playing
around with a YouTube or another.

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The type of video, where you can
share really great, valuable content

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that's longer form versus just those
little snack pieces of content.

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What I see people doing is
they are getting stuck with

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knowing what exactly to share.

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They're creating things on the fly.

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So they might have content going
out there, but it's not really

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getting to the heart of what it
is that they can help people with.

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And it's really not driving
their audience to take action.

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And so we wanna be making sure that you
are sharing that longer form piece of

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content that you have taken the time.

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And this is the difference
here to really think.

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Doesn't have to take a lot of time, but
you are taking several minutes, 10 minutes

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to map it out, to think, okay, what
message am I trying to communicate here?

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What are the key points
I need to touch on?

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How is this relating back to how I can
help someone And ties back to one of

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the offers I actually sell, not just
the random content we're putting out

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there because other people are talking
about that theme at the minute, but it

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relates back to something that you sell
in your business and you help to show

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people that you are the expert you.

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Stand what it's all about.

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You are meeting them where they're
at and helping move people to the

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step ahead where they want to be.

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And really, this is what's helped me
in my own business to attract people to

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come and work with me, to get to making
six figures, going from nothing to six

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figures in my business, then multiple
six figures, and bringing in over a

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million dollars through my business.

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And I will tell you, it's not something
that's really, really exciting.

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To create content.

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It's not super sexy and it's not
easy, but it is simple and often we

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can negate and procrastinate on the
things that are simple because it

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feels as though we should be doing
something that's more complicated.

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We should be creating a more sophisticated
funnel, or we should be jumping on

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the latest social media platform,
or we should be maybe tweaking our

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website or, or trying to sell more,
or creating another offering when

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really, if we are honest with oursleves

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I'm sure that you know, you could be doing
more when it comes to your content and you

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could be producing if you're not already.

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Just that one weekly, really
valuable piece of content.

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All right, so you're on board.

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Let's have a look at ways that you will
never run out of ideas when it comes

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to what type of content to create.

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Now, I ran a, um, recently in the modern
marketing collective, a quarterly content

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day, because I recognize from my members
as well, it's a challenge to actually.

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Carve out that time to do that,
thinking around strategic content ideas.

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So I'm gonna share with you a
couple of the activities that we

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did, and these are just a few of
the ways that you can come up with

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content ideas for your own business.

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So number one, I adore this
method, and this is from

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conversations with your customers.

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, when run retreats for my members, I
barely sleep at night, which as you

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can imagine isn't ideal, but it happens
every time because I'm surrounded by

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the people that I love to work with.

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I'm surrounded by the most amazing
inspirational women that I, that are

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my members in my membership, and I get
to hear firsthand and in person what

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it is that they're struggling with.

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Some different nuances.

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I'm like, okay, I know that's a challenge
for people, or, I know that's one of

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their desires, but oh, I've never heard.

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People express it in that way.

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That's really interesting.

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And so I lie in bed at night
during my retreats thinking

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about how can I solve that?

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How can I explain this even better?

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How can I create a resource
or a training or some,  way

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to help my members with this?

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And it helps me come up with,
I have so many ideas that come

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out of running my retreats.

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Also our annual member day out
and chatting with my members,

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just seeing the, the type of
conversations that we're having.

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also during my coaching calls, and this
might be the same for you, when you are

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having your meetings with your clients
or you're running a strategy session

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or you're doing an onboarding call, you
will no doubt have different ideas that

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pop up like, oh, I didn't realize that's
something that they think they have to

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do, when really they don't need to do
that, or, that's really interesting.

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I've never heard.

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Explain that they think this is something,
or that they struggle with this, I can

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totally create some content around that.

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Something else that I do is, I have a
system in my business that you can easily

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implement into yours is when people do
enroll In my program, I have a survey

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that I send to them just asking them
some core details about them and their

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business, where they're where they want
to be, and this provides me these whole.

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Range of activities of the ways that I'm
having conversations with my customers,

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with the people that buy from me.

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Gives me so many different content ideas
and it's also content that I know will

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resonate with more ideal customers too.

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It's not necessarily just the people
that are in my audience that that will

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always be in my audience and never buy
from me, but they're people that are.

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Taking that step to solve their problem.

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Taking that step to put money into
investing in their learning, to developing

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themselves, to improving their skills, to
expanding their knowledge, to honing their

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processes, and to building their business.

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So have a think about how you can,
if you are not already, have more

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conversations with your customers,
and when you are having conversations

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with your customers, look at ways that
you're gonna be jotting them down.

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It doesn't have to be anything fancy.

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You might have a.

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in your phone, I know I do in the iPhone.

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I've got it in my notes app,
and I'll jot things down.

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A Trello board a a Google
Doc I I love my Google Docs.

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, great ways for you to store content ideas.

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So that's number one.

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Conversations with customers, number two.

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Do not feel as though you
have to reinvent the wheel.

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Oh my goodness.

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There is so much content out there, and if
you feel as though  you can't talk about

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something that's already been covered,
it's gonna be very challenging for you.

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So you have total permission to
talk about things and topics that

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other people are talking about.

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You even have permission to
talk about things you've already

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talked about in the past.

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In fact, I challenge you to look back
on maybe a social media post or a

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blog post that you shared last year.

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Have a look at some of your most
popular content from last year or the

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year before, and then look at, okay,
what's a different angle or a different

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way that I can tap into that type
of content, that same theme or that

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same topic, and talk about it again.

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Because don't forget that your audience,
not only as consumers, do we forget

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things, we need reminders, but not all
of your audience would've seen that

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piece of content that you already shared.

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Now, just as it's the same
that you don't have to reinvent

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the wheel with creating a.

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Totally new content in your
own business all the time.

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You're allowed to cover topics you've
covered before, but same goes for

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what's happening in the wider industry.

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There are always going to be
people in your industry talking

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about similar things to you or
that you would like to talk about.

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No one owns a certain topic.

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So you are allowed to talk about things
that other people are talking about.

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And in fact, this is a way to
come up with more content ideas.

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Go have a look at a podcast feed.

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Go have a look at some
YouTube video, headlines.

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Go have a look at a blog feed of
other people in your industry.

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Have a look at, oh, yeah, cool.

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That's, oh, I can't believe I
haven't talked about that before.

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Oh, there's another idea for me.

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Oh, yeah, I haven't talked
about that in so long.

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Start gathering different ideas.

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You have total permission.

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What you can also do here is when you
might be consuming content, as we all

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do to improve ourselves, to learn more,
to get different nuances on What we want

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to, , improve our skills on is you will
no doubt have your own ideas pop up.

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You will also have things that you
agree with and things you disagree

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with, things that you think.

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I reckon I could explain that in a
different way, or I actually have a case

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study or a different story that I could
share with that or my own experience

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that I could share on this topic.

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So as you are consuming content,
pull out different ideas that

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you can cover for yourself.

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And this can come from
different industries too.

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You might even be consuming
content on a whole d.

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Industry, you might be even watching
movies and coming up with different

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ideas, like, oh, that would be a really
fun one to talk about this metaphor

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that they're using in this movie.

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something that I did
recently was chat, g p t.

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That was my most recent episode
that I talked about or a

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couple of episodes ago now.

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And,  that was something that was
popping up and that I'm seeing in

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my industry doesn't mean that I'm
not allowed to talk about it in.

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All the more for me to talk about it
and bring my own perspective, bring

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my own ways that I love to use this
chat g p t tool, the ways that I can

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see my clients specifically can use it
for their businesses to share my own

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perspective on it, to share how I'll
use it in line with my own values.

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So look and, don't ever feel as
though you can't talk about things

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that other people are talking about.

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Find your own spin on it and you
will never run out of content.

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So that was, don't reinvent the wheel.

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The third strategy I wanna
talk to you about today is

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by head mine headline mining.

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Oh my gosh, that's like
way too much of a tongue.

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The twister , but starting
with the headlines.

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So have a look at some of the
different headlines you see pop up.

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Again, this might be, uh,
on podcast, episode, blog,

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post titles, YouTube videos.

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You can even Google different headlines or
headline ideas and see what pops up there.

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Then, Rewrite those headlines
for your own content themes.

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So you're gonna have your own content
themes you talk about in your business

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that relate back to the things that
you sell and the things that you help

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your clients or your students with.

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Some examples here are of some
headlines that I'm talking about

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might be How to X without Y.

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This might be how to lose weight without
spending all your day in the gym, or how

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to train your puppy without, needing to
shout at them or,  give them a treat.

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You are gonna see these pop up in
different industries, reuse these

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different headlines for your own industry.

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Another idea is five.

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Two or six of the best lists
are really good, by the way.

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How to or, , lists are
really, really good here.

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It might be case studies.

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How so and so did this, or what I learned
from doing this, or what happened when

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I did this for this amount of time?

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What happened when I, posted on
Instagram every day for a month?

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What happened when I, tracked
my money every day for a week?

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What happened when I, meditated for 10?

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Every day for January, and you can
see how you can take these headlines

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and apply them to their own themes
in your business, and you will

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never run out of different ideas.

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It's a really fun way to do it too, cuz
it kind of, for me, it gets me excited.

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I'm like, oh, that sounds
really, really juicy.

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That's a topic that made me click into
someone else's content or something that

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I, I would really love to understand.

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It really got my attention.

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I can totally use that and
flip that for the themes that I

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talk about in my own business.

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So there you have it.

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Three different ways that are really
simple for you to find different

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ideas, to continue to come up with
them, to create that really valuable,

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longer form content in your business.

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It's going to showcase your expertise,
that's going to give you that ability

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to show your audience, that you
understand them, that you can help

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solve their problems, that you get
what they are going through, that

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you have solutions that will help.

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And to help you build your own brand
over and beyond the snackable content,

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that little pieces that we can get
into the habit of sharing because you

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get so, stressed about, oh my gosh,
I haven't shared a piece of content.

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Let me quickly share this meme,
or let me quickly share this.

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TikTok or other people
doing this,  Instagram reel.

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I should get on that trend
and I should do that.

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When really that type of content is not
what's going to build your expertise,

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It's not going to build your brand.

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It's not going to build that
loyalty with your audience.

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And by following these three ways
to come up with content, it's really

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gonna help you create content, is
going to have more longevity for you.

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Content that is going to hang around
and people are going to be able to

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search and it's gonna build your own,
basically your portfolio of knowledge

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and expertise that when someone comes
across you, they can go through it and.

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Consume it and get so much value from you.

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And this what, this is
what happens pretty quick.

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When you have longer form content, a
blog, a podcast, or YouTube series,

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whatever that looks like for you and your
type of preferred way to create content.

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When someone comes across you, they
can dive into that and very, very

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quickly receive a lot of value.

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Understand that you can help them
and then want to take the next step.

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So that is it from me today.

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Go ahead and, take a screenshot of this
podcast episode as you are wrapping

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up and share it on your social media.

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Share it on your Instagram stories.

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Give me a tag at Emily Osmond.

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I would love to know that you're
a listener and I would love to

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re-share that in my stories too.

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And,  without further
ado, go you Good thing.

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Start creating some incredible
content for your business.

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Here are three ways that you can
do so and do it really easily and

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never run out of content ideas again.

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All right, I'll chat with you soon.

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Now, if you haven't already, make
sure that you head over to get my

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00:16:06,204 --> 00:16:11,844
free guide, which is how to create
an exceptional online course in 2023.

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00:16:12,084 --> 00:16:15,234
I guide you through the key decisions
that you need to make to really narrow

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00:16:15,239 --> 00:16:16,864
down on what your course is all about.

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00:16:17,289 --> 00:16:21,699
Who it's for, what the price point is,
and some key tips in there that you

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00:16:21,699 --> 00:16:25,119
need to be clear on before you go ahead
and get it out there in the world.

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00:16:25,359 --> 00:16:29,679
So to get your hands on that
guide, go to emily osmond.com/free.

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00:16:29,679 --> 00:16:31,959
That's emily osmond.com/free.

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00:16:32,139 --> 00:16:34,989
Follow the links and go ahead
and get your free guide.

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00:16:34,989 --> 00:16:38,589
How to Create an Exceptional
Online course in 2023.