1 00:00:02,240 --> 00:00:02,899 At athenahealth, 2 00:00:03,279 --> 00:00:06,480 we know your ambulatory practice wants healthier, a 3 00:00:06,480 --> 00:00:09,779 healthier business, healthier care teams, and healthier patients. 4 00:00:10,160 --> 00:00:12,480 But the complexities of modern health care tech 5 00:00:12,480 --> 00:00:14,240 make it hard for you and your care 6 00:00:14,240 --> 00:00:15,855 teams to focus on what matters 7 00:00:16,414 --> 00:00:19,295 most? That's where athenahealth can help. Our AI 8 00:00:19,295 --> 00:00:22,594 native all in one solutions reduce administrative burdens, 9 00:00:22,894 --> 00:00:25,875 streamline billing and payments, and deliver critical insights 10 00:00:25,934 --> 00:00:28,734 when clinicians need it most. That means fewer 11 00:00:28,734 --> 00:00:31,614 clicks, more time for patients, and stronger bottom 12 00:00:31,614 --> 00:00:31,829 lines. 13 00:00:32,710 --> 00:00:35,989 Practicing medicine is complex, but running a practice 14 00:00:35,989 --> 00:00:37,850 can be that much simpler with athenahealth. 15 00:00:38,549 --> 00:00:42,250 See how simpler is healthier@athenahealth.com. 16 00:00:44,085 --> 00:00:46,804 Hello. This is Francesca Matthews with the Becker's 17 00:00:46,804 --> 00:00:48,024 ASC review podcast. 18 00:00:48,484 --> 00:00:50,325 I'm thrilled to be joined today by Myra 19 00:00:50,325 --> 00:00:53,545 Ray, manager of surgical services at Franciscan Healthcare. 20 00:00:53,844 --> 00:00:55,524 Myra, thank you so much for being here 21 00:00:55,524 --> 00:00:56,024 today. 22 00:00:56,460 --> 00:00:57,760 Thank you for having me. 23 00:00:58,460 --> 00:01:00,539 To start us off, could you please introduce 24 00:01:00,539 --> 00:01:01,979 yourself and tell us a little bit about 25 00:01:01,979 --> 00:01:02,640 your background? 26 00:01:03,020 --> 00:01:06,299 Sure. I'm Myra Ray. I am a master's 27 00:01:06,299 --> 00:01:06,799 prepared 28 00:01:07,180 --> 00:01:09,819 nurse in nursing leadership at Franciscan Healthcare in 29 00:01:09,819 --> 00:01:10,799 West Point, Nebraska. 30 00:01:12,075 --> 00:01:13,775 I have a background, 31 00:01:14,474 --> 00:01:15,295 that spans 32 00:01:15,594 --> 00:01:16,734 over twenty years. 33 00:01:17,594 --> 00:01:19,055 I have been 34 00:01:19,515 --> 00:01:22,655 everywhere from a level two trauma center OR 35 00:01:22,875 --> 00:01:24,015 to an ASC 36 00:01:24,769 --> 00:01:27,430 and have worked in a variety of perioperative 37 00:01:27,649 --> 00:01:28,869 settings. Currently, 38 00:01:29,569 --> 00:01:30,310 I am 39 00:01:30,769 --> 00:01:31,750 over a preop 40 00:01:32,209 --> 00:01:32,709 OR 41 00:01:33,489 --> 00:01:34,549 in PACU. 42 00:01:36,129 --> 00:01:37,189 So we do 43 00:01:38,174 --> 00:01:40,894 everything from preadmission testing all the way through 44 00:01:40,894 --> 00:01:41,394 discharge. 45 00:01:41,935 --> 00:01:44,015 Yeah. Excited to to get into the discussion 46 00:01:44,015 --> 00:01:44,515 today. 47 00:01:45,134 --> 00:01:47,295 Just to kinda start us off, what are 48 00:01:47,295 --> 00:01:49,295 the top three trends that you're following in 49 00:01:49,295 --> 00:01:51,075 health care and ASCs today? 50 00:01:52,090 --> 00:01:53,630 Well, of course, as with anyone, 51 00:01:54,490 --> 00:01:54,990 we're 52 00:01:55,850 --> 00:01:59,770 trending in monitoring staffing shortages and increased labor 53 00:01:59,770 --> 00:02:00,909 costs. It's always, 54 00:02:01,290 --> 00:02:02,829 something that's on the forefront 55 00:02:04,010 --> 00:02:06,109 in our mind is recruitment and retention, 56 00:02:06,810 --> 00:02:07,310 and 57 00:02:07,814 --> 00:02:09,574 how are we gonna keep up with the 58 00:02:09,574 --> 00:02:10,074 increasing 59 00:02:10,775 --> 00:02:11,914 cost of labor. 60 00:02:12,854 --> 00:02:13,334 Then, 61 00:02:13,655 --> 00:02:15,814 a second thing that we're looking at is 62 00:02:15,814 --> 00:02:17,435 the higher acuity procedures. 63 00:02:17,974 --> 00:02:20,280 We've seen an increase in the last six 64 00:02:20,280 --> 00:02:23,560 months of higher acuity procedures, new procedures that 65 00:02:23,560 --> 00:02:25,500 we haven't done in the past, and, 66 00:02:26,199 --> 00:02:29,419 just looking overall at ASCs across the country 67 00:02:29,479 --> 00:02:31,419 and and what's going on. 68 00:02:32,454 --> 00:02:34,474 The third thing that we look at is 69 00:02:34,534 --> 00:02:37,435 reimbursement and difficulty of prior authorizations. 70 00:02:37,974 --> 00:02:38,634 You know? 71 00:02:39,814 --> 00:02:41,754 All the procedures that were once 72 00:02:43,014 --> 00:02:45,894 not requiring prior authorizations, we're finding more and 73 00:02:45,894 --> 00:02:48,530 more frequently that insurers are, 74 00:02:49,229 --> 00:02:50,689 seeking prior authorizations 75 00:02:52,030 --> 00:02:54,189 in things that we didn't have to have 76 00:02:54,189 --> 00:02:54,689 before. 77 00:02:55,949 --> 00:02:58,909 Mhmm. Definitely. Like, I yeah. Those themes that 78 00:02:58,909 --> 00:03:00,289 you you mentioned there 79 00:03:00,750 --> 00:03:03,305 are definitely resonate with, you know, the the 80 00:03:03,305 --> 00:03:06,425 providers and administrators, CEOs that I speak with 81 00:03:06,425 --> 00:03:08,905 every day here at Becker's. And I'm curious 82 00:03:08,905 --> 00:03:10,824 kind of moving from there, what are you 83 00:03:10,824 --> 00:03:12,905 most excited about right now as it relates 84 00:03:12,905 --> 00:03:15,485 to ASCs, health care, anything in between? 85 00:03:16,090 --> 00:03:18,250 You know, two of the things that I'm 86 00:03:18,250 --> 00:03:20,430 most excited about right now 87 00:03:21,050 --> 00:03:22,590 are growth. And, 88 00:03:23,930 --> 00:03:25,849 the growth that we've seen here over the 89 00:03:25,849 --> 00:03:27,854 last six months have led us 90 00:03:28,735 --> 00:03:32,174 to seek a remodel or actually a new 91 00:03:32,174 --> 00:03:32,674 build, 92 00:03:33,455 --> 00:03:37,074 to expand our services. We are, we've expanded 93 00:03:37,375 --> 00:03:38,754 our volumes by 94 00:03:39,854 --> 00:03:41,155 about 25% 95 00:03:41,294 --> 00:03:43,715 in the last six months to a year. 96 00:03:44,229 --> 00:03:46,629 So we're seeing a massive amount of growth. 97 00:03:46,629 --> 00:03:47,930 I'm out of space, 98 00:03:48,790 --> 00:03:51,270 whether it be for equipment or for patients. 99 00:03:51,270 --> 00:03:53,909 We're using unique areas that we haven't used 100 00:03:53,909 --> 00:03:56,629 in the past to preop and discharge patients. 101 00:03:56,629 --> 00:03:57,129 So, 102 00:03:58,344 --> 00:03:59,145 it's a, 103 00:03:59,625 --> 00:04:02,185 a challenge at best, but it's also a 104 00:04:02,185 --> 00:04:04,504 very exciting time to see the growth, to 105 00:04:04,504 --> 00:04:05,164 see the 106 00:04:05,465 --> 00:04:06,284 new potentials 107 00:04:07,544 --> 00:04:09,724 of increased acuity procedures, 108 00:04:10,025 --> 00:04:10,525 and 109 00:04:10,905 --> 00:04:13,145 it's just an exciting time overall and all 110 00:04:13,145 --> 00:04:14,159 the way around here. 111 00:04:15,360 --> 00:04:18,660 Mhmm. Absolutely. Again, that just definitely resonates with 112 00:04:18,959 --> 00:04:20,560 what we're hearing here at Becker's. And, you 113 00:04:20,560 --> 00:04:22,399 know, you mentioned growth. How 114 00:04:23,040 --> 00:04:24,800 curious if you could kind of follow-up on 115 00:04:24,800 --> 00:04:26,560 that. How are you thinking about growth over 116 00:04:26,560 --> 00:04:27,699 the next twelve months? 117 00:04:28,714 --> 00:04:31,995 Prime example, we have a plastic surgeon that 118 00:04:31,995 --> 00:04:33,134 joined us about 119 00:04:33,995 --> 00:04:36,895 six months ago, and he's doing, 120 00:04:37,435 --> 00:04:39,134 several new procedures. We're, 121 00:04:39,915 --> 00:04:41,694 we just did a rib plating. 122 00:04:42,589 --> 00:04:45,329 We are looking at doing rhinoplasties. 123 00:04:46,029 --> 00:04:48,269 Plastics is something that's new for us. We 124 00:04:48,269 --> 00:04:50,769 had not done in the past here. 125 00:04:51,310 --> 00:04:55,004 So looking at expanding services that we offer 126 00:04:55,004 --> 00:04:58,064 in a very rural area of Nebraska 127 00:04:58,685 --> 00:05:01,564 that haven't been seen around here, patients not 128 00:05:01,564 --> 00:05:03,185 having to travel as far, 129 00:05:03,805 --> 00:05:04,305 it's, 130 00:05:05,164 --> 00:05:06,384 you know, just amazing 131 00:05:06,845 --> 00:05:07,345 at 132 00:05:08,399 --> 00:05:11,360 being able to offer services that have not 133 00:05:11,360 --> 00:05:12,899 been in this region. 134 00:05:14,319 --> 00:05:16,160 Mhmm. Yeah. I was about to say, I 135 00:05:16,160 --> 00:05:18,720 can imagine just being in ASC, which I 136 00:05:18,720 --> 00:05:20,800 think everyone in the ASC space is looking 137 00:05:20,800 --> 00:05:22,714 at a lot of potential for growth and 138 00:05:22,714 --> 00:05:24,495 then, yeah, being in an area where there's 139 00:05:24,795 --> 00:05:25,694 limited access. 140 00:05:26,634 --> 00:05:28,074 Yeah. It seems like there's a a lot 141 00:05:28,074 --> 00:05:30,154 on the horizon as far as where where 142 00:05:30,154 --> 00:05:31,375 we can go from here. 143 00:05:31,995 --> 00:05:34,050 And, you know, with that, you know, with 144 00:05:34,050 --> 00:05:36,389 the growth and the excitement of it also 145 00:05:36,529 --> 00:05:38,709 comes the the challenge of staffing. 146 00:05:39,169 --> 00:05:41,009 You know, how do you being in a 147 00:05:41,009 --> 00:05:43,589 rural area, how do you come up with 148 00:05:43,889 --> 00:05:46,689 staffing that you haven't had before? And it 149 00:05:46,689 --> 00:05:48,709 leads to a whole plethora of 150 00:05:49,365 --> 00:05:51,845 a a new exciting venture. And if I 151 00:05:51,845 --> 00:05:55,045 could say anything, it's partner with your nursing 152 00:05:55,045 --> 00:05:57,925 programs, the colleges that have nursing programs. And 153 00:05:57,925 --> 00:05:59,444 one of the things that we've done to 154 00:05:59,444 --> 00:06:00,105 try to 155 00:06:00,485 --> 00:06:03,769 recruit new nurses is we've created a scholarship 156 00:06:03,910 --> 00:06:04,889 program so 157 00:06:05,189 --> 00:06:06,889 that we pay ahead 158 00:06:07,669 --> 00:06:10,790 of the nurse going to school so that 159 00:06:10,790 --> 00:06:12,970 they don't have the out of pocket expense. 160 00:06:13,350 --> 00:06:16,935 So rather than an alternative to tuition reimbursement 161 00:06:17,235 --> 00:06:19,394 is the scholarship program. So we provide a 162 00:06:19,394 --> 00:06:20,375 two year scholarship 163 00:06:21,074 --> 00:06:24,834 for a associate degree program here at the 164 00:06:24,834 --> 00:06:25,735 local college. 165 00:06:26,514 --> 00:06:28,535 And we've expanded that to 166 00:06:29,129 --> 00:06:31,230 other universities in the area. 167 00:06:32,569 --> 00:06:34,490 Super interesting that you mentioned that. Yeah. I 168 00:06:34,490 --> 00:06:36,410 feel like I feel like among the rural 169 00:06:36,410 --> 00:06:38,410 ASU leaders I speak with or even in 170 00:06:38,410 --> 00:06:40,910 just, like, you know, less super crowded areas, 171 00:06:41,930 --> 00:06:43,210 do you think that fit when when I 172 00:06:43,210 --> 00:06:44,985 ask, you know, kind of how are you 173 00:06:44,985 --> 00:06:47,064 getting creative to talk about to figure out 174 00:06:47,064 --> 00:06:49,464 staffing? How how do you stay afloat when 175 00:06:49,464 --> 00:06:50,504 a lot of the times the cards are 176 00:06:50,504 --> 00:06:52,685 stacked against you? It's that connection to community 177 00:06:52,745 --> 00:06:53,404 and that, 178 00:06:54,345 --> 00:06:56,345 you know, kind of yeah. Leaning on the 179 00:06:56,345 --> 00:06:58,345 community for support and having that that connection 180 00:06:58,345 --> 00:07:00,160 there that is can kinda set you apart 181 00:07:00,160 --> 00:07:01,460 and keep keep you afloat. 182 00:07:02,080 --> 00:07:04,160 Absolutely. And, you know, being in a rural 183 00:07:04,160 --> 00:07:06,740 area, it is so important that you have 184 00:07:07,120 --> 00:07:10,399 the support of the community and getting them 185 00:07:10,399 --> 00:07:13,300 involved in helping the hospital to grow, 186 00:07:13,754 --> 00:07:15,435 ensuring that they want to come to your 187 00:07:15,435 --> 00:07:17,455 facility, that you're getting the quality 188 00:07:18,074 --> 00:07:20,955 care that you could receive anywhere. I mean, 189 00:07:20,955 --> 00:07:23,595 we're an hour from Omaha, an hour and 190 00:07:23,595 --> 00:07:24,655 a half from Lincoln. 191 00:07:25,115 --> 00:07:27,514 They could easily travel there and back in 192 00:07:27,514 --> 00:07:28,975 a day's time, but 193 00:07:29,430 --> 00:07:32,389 we provide things here in town with the 194 00:07:32,389 --> 00:07:33,290 highest quality 195 00:07:33,830 --> 00:07:35,930 and physicians that actually come from 196 00:07:36,470 --> 00:07:38,089 Omaha or Norfolk or, 197 00:07:39,269 --> 00:07:39,769 Lincoln, 198 00:07:40,069 --> 00:07:41,990 you know, physicians that are traveling to other 199 00:07:42,230 --> 00:07:44,745 from other larger areas to come here and 200 00:07:44,824 --> 00:07:45,725 practice in rural 201 00:07:46,345 --> 00:07:46,845 Nebraska. 202 00:07:48,104 --> 00:07:48,604 Absolutely. 203 00:07:50,024 --> 00:07:52,044 Is there anything else that I haven't 204 00:07:52,425 --> 00:07:53,944 touched on so far that you feel like 205 00:07:53,944 --> 00:07:57,084 is important to discuss in this conversation? 206 00:07:57,990 --> 00:07:59,449 I well, I think, 207 00:07:59,910 --> 00:08:02,329 overall, one of the biggest things is 208 00:08:02,709 --> 00:08:05,769 you're looking at not just patient satisfaction, 209 00:08:06,629 --> 00:08:09,050 but we also have to look at employee 210 00:08:09,110 --> 00:08:11,595 satisfaction. So if you're going back to the 211 00:08:11,595 --> 00:08:14,714 staffing shortage and the increasing labor cost, you 212 00:08:14,714 --> 00:08:17,134 have to come up with unique ways to 213 00:08:17,834 --> 00:08:19,055 attract staff. 214 00:08:19,675 --> 00:08:21,055 So you have to 215 00:08:21,914 --> 00:08:23,214 be open minded 216 00:08:23,910 --> 00:08:26,709 and creative when it comes to scheduling, when 217 00:08:26,709 --> 00:08:27,689 it comes to, 218 00:08:28,789 --> 00:08:29,289 compensation. 219 00:08:29,750 --> 00:08:32,490 So, you know, if you want a quality 220 00:08:32,549 --> 00:08:35,269 nurse, it's not all about compensation. It's about 221 00:08:35,269 --> 00:08:37,350 the benefits that you give them. So if 222 00:08:37,350 --> 00:08:40,065 you give them the benefit of self scheduling 223 00:08:40,764 --> 00:08:41,264 of, 224 00:08:41,884 --> 00:08:42,205 hey. 225 00:08:43,085 --> 00:08:44,305 We're in rural Nebraska. 226 00:08:44,685 --> 00:08:45,345 We have 227 00:08:45,965 --> 00:08:48,545 nurses that their spouses are farmers. 228 00:08:49,004 --> 00:08:52,125 That means it it's harvest right now. It's 229 00:08:52,125 --> 00:08:54,465 the time of year that their husbands are 230 00:08:54,970 --> 00:08:57,470 in the field at 05:30 in the morning. 231 00:08:57,929 --> 00:09:00,169 So day cares don't open till seven or 232 00:09:00,169 --> 00:09:00,990 07:30. 233 00:09:01,210 --> 00:09:03,470 You give them the opportunity to say, hey. 234 00:09:03,929 --> 00:09:04,590 You know, 235 00:09:05,289 --> 00:09:07,610 I'll cover your early morning shift. I'll come 236 00:09:07,610 --> 00:09:09,870 in early. What time can you get here? 237 00:09:10,304 --> 00:09:13,445 And then you're gonna cover the late shift. 238 00:09:13,825 --> 00:09:16,404 So you can come in at 07:30 239 00:09:16,865 --> 00:09:18,085 and stay until 240 00:09:18,625 --> 00:09:20,004 04:30, 05:00. 241 00:09:20,225 --> 00:09:22,325 You'll be our late person this evening. 242 00:09:22,980 --> 00:09:25,379 Giving the opportunity for that sometimes is a 243 00:09:25,379 --> 00:09:26,279 lot more important 244 00:09:26,899 --> 00:09:27,959 to them than 245 00:09:28,500 --> 00:09:30,419 maybe another dollar or 2 on the hour. 246 00:09:30,419 --> 00:09:32,039 They're not gonna drive to Omaha 247 00:09:32,580 --> 00:09:34,019 for a dollar or 2 an hour when 248 00:09:34,019 --> 00:09:35,879 you give them the opportunity for 249 00:09:36,274 --> 00:09:38,195 their children who are in school a block 250 00:09:38,195 --> 00:09:39,095 and a half away 251 00:09:39,475 --> 00:09:41,955 to come over and do their homework in 252 00:09:41,955 --> 00:09:43,955 the cafeteria until they're ready to go home 253 00:09:43,955 --> 00:09:44,615 in the evening, 254 00:09:45,634 --> 00:09:46,855 giving them the opportunity 255 00:09:47,235 --> 00:09:48,695 to be a parent 256 00:09:49,089 --> 00:09:50,149 at the same time 257 00:09:50,610 --> 00:09:52,629 of being able to provide for their family. 258 00:09:53,570 --> 00:09:54,070 Absolutely. 259 00:09:54,450 --> 00:09:56,610 Yeah. Yeah. Definitely. I think that that rings 260 00:09:56,610 --> 00:09:58,470 true in in rural areas specifically. 261 00:09:59,649 --> 00:10:01,169 Well, that is actually all I have for 262 00:10:01,169 --> 00:10:03,089 you today, Myra. Thank you so much for 263 00:10:03,089 --> 00:10:03,909 joining us. 264 00:10:04,245 --> 00:10:07,065 Thank you, Franchesca. You have a wonderful day. 265 00:10:07,365 --> 00:10:08,884 Yep. It's been a pleasure speaking with you, 266 00:10:08,884 --> 00:10:10,164 and I look forward to connecting with you 267 00:10:10,164 --> 00:10:12,105 again in the future. Sounds great. 268 00:10:14,325 --> 00:10:17,205 At athena Health, we know your ambulatory practice 269 00:10:17,205 --> 00:10:18,090 wants healthier, 270 00:10:18,570 --> 00:10:21,450 a healthier business, healthier care teams, and healthier 271 00:10:21,450 --> 00:10:21,950 patients. 272 00:10:22,410 --> 00:10:24,809 But the complexities of modern healthcare tech make 273 00:10:24,809 --> 00:10:26,809 it hard for you and your care teams 274 00:10:26,809 --> 00:10:29,290 to focus on what matters most. That's where 275 00:10:29,290 --> 00:10:32,164 athena Health can help. Our AI native all 276 00:10:32,164 --> 00:10:34,824 in one solutions reduce administrative burdens, 277 00:10:35,204 --> 00:10:38,105 streamline billing and payments, and deliver critical insights 278 00:10:38,164 --> 00:10:39,704 when clinicians need it most. 279 00:10:40,004 --> 00:10:42,664 That means fewer clicks, more time for patients, 280 00:10:42,725 --> 00:10:43,464 and stronger 281 00:10:44,690 --> 00:10:47,730 lines. Practicing medicine is complex, but running a 282 00:10:47,730 --> 00:10:50,070 practice can be that much simpler with athenahealth. 283 00:10:50,690 --> 00:10:54,389 See how simpler is healthier at athenahealth.com.