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This is Gracelyn Keller with the Becker's Healthcare

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Podcast, and we are live at the business

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and operations of ASCs.

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I am joined right now by Michael Gail,

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who is the administrative director of Centerra Obici

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Ambulatory Surgical Center. So, Michael, thanks for joining

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me today. Would love to have you take

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a moment to introduce yourself and talk a

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little bit more about your role in the

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industry.

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Oh, sure. I've been in health care senior

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leadership,

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for better than 20 years. Currently, I'm at

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Sentara Obici,

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Ambulatory Surgery Centers on the campus of, Sentara's

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Suffolk Hospital.

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Sentara

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is a health care large health core large

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health care organization that,

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that is mostly in North Carolina and Virginia,

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and it also has a health plan.

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So there's,

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8 surgery centers in the region that I

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participate in. The I'm I'm a director at

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one of those facilities.

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I was recruited from, Southern California

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where I ran, endovascular

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surgery corporations.

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Wonderful. Well, thank you for being here. And

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let's start our conversation today talking about ASC

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volume. So this is expected to increase by

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16%

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across the country by the year 2032.

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With this growth, what is the most pressing

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challenge to maintaining a positive patient experience?

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Well, it's it's that's

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a multifaceted

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question,

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with a lot of answers.

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I I would say it starts with, ramping

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up,

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labor resources for the patient's benefit.

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And and that means

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resources for patient patient education

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as well as counseling for patients on,

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their financial obligations,

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pre and post op education,

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coordination with the referral sources for physical therapy,

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home health.

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There are transportation issues, of course, but most

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of our resources as a facilitator of surgery,

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are

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are dedicated to the day of and preparing

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getting clearance for those patients to to come

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to the facility, educating them about what to

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expect,

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talking to them about the financial obligations they

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may have,

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and coordinating,

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heavily with the physician

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surgeon's

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office

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to make sure those patients,

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are able to pass through all those bureaucratic

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hurdles

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without much exposure to them. But I would

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say,

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it's already a challenge,

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across the board in health care, finding competent

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people,

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to help shepherd patients through an ever

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through the ever increasing complexity

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of, of that experience.

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A lot of patients, depending on their socioeconomic

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backgrounds,

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you know, they they're barely

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keeping their heads above water,

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with with,

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with life.

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So it it can be a challenge adding

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on, you know, complexities of healthcare that have

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concepts that,

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are alien to them.

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Oftentimes, they just want the conversation reduced to

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what I have what do I have to

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pay you?

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And issues that that are more profound

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that have to do with,

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on our side,

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because we're experts in the field. They have

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to do with our side, about good clinical

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outcomes and their proper the proper informed consent

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process

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leading up to their their,

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their surgery,

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is is oftentimes

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things that they can't process,

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are too busy to process, or unwilling to

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process for all the all the same reasons.

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Absolutely.

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And going along with that, what strategies have

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worked for your organization to tackle some of

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these challenges, and what is the recommendation you

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have for health care leaders to stay ahead

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of them?

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Again, another another very good question, very broad.

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I'll give you a quick example to sort

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of silo this a little bit,

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make it more comprehensible.

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The

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we started a total joint program this year.

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So total knees and total shoulders.

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So,

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there's a there's a pre and post op

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patient education component to that thing. So if

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you if you're having a total knee surgery,

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that nurse nursing education, that clinical education you're

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supposed to get is very important because you

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don't know what to expect. A lot of

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these patients are aged.

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So, you know, they have Medicare.

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And so these can be as simple as

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as we may perceive them to be.

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That education about what comes next

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through that pre and post experience is very

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important. So having, for example,

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an ambassador, like a nurse ambassador

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or a nurse

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and another clinical person like a scrub tech

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who has experience

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in those surgeries, intraoperative experience for those surgeries

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supporting supporting those surgeries,

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Having those kind of people speak to the

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families of the patients,

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before they get there for clearance issues,

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and then during their stay while they're there,

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in coordination with the physician surgeons communication with

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them, can be very important. So that's one

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example of how to how to prepare

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for the transition

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that Medicare wants us to make, CMS wants

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us to make, to some of the procedures

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that are currently done in a hospital setting

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that can easily be done in an outpatient

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setting.

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So when you have a low acuity base,

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something that's less complicated,

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less challenging,

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that has a lower risk factor,

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and can be done in an outpatient setting,

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that volume,

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just by virtue of who's paying for it,

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the payers,

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they're driving that volume to us. So that

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increase in volume, we have to speak to

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the challenges of patient education.

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In addition to all of the other things

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we already do, we just have to ramp

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up the game,

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for what we already do, especially with the

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communication between us and the physician referral source.

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Their their office people change a lot, for

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example.

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And we just have to keep that

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that knowledge bin rotating through that cycle of

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ever increasing business,

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more demands on us to to process those

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imp those patients, without making it seem like

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it's an assembly line. And you do that

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with more,

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labor resources

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that are trained

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and competent

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in communicating with those patients. That's the whole

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ballgame right there. Because if you treat people

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like it's an assembly line,

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they'll react like they're in a factory.

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And nameless with a number and just being

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processed.

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They're just a paycheck to us. And that's

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not the case at all. The other issue

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I would say is, to prepare for this

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is is all the background stuff that happens,

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like good clinical out that produce good clinical

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outcomes. And I know this is like a

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very boring subject.

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But, you know, a lot of what a

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lot of the

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the the adverse events, the bad things that

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happen in an in an OR,

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we keep track of, right? We keep track

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of all of them. And a lot of

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the thing all of the things that happen

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postoperatively,

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that are reported to us

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by the physician surgeons,

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post operative infections, people had to be hospitalized

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for it.

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The corrections that they had, revisions that they

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had to make on the surgery that they

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did. Those things are reported to us, too.

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And the more we keep track of those

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things,

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without letting them fall by the wayside,

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the better able we are to correct and

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produce better clinical outcomes. So patients can be

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assured,

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sort of,

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on the back end, that we're minding our

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own house

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from a from a quality outcomes point of

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view.

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So I would say those kinds of resource

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dedicating

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those kinds of

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labor resources to that process

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is important. Forming those committees, participating them, in

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them. Again, as boring as it may sound,

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it's extremely necessary and it bear it bears

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results. You have QI, QA studies that you

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produce from those things.

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A lot of times, licensure, the people that

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license you to do this do this work

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on an outpatient setting require you anyway

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to have,

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those kinds of QA studies? Why not base

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them on something that's real instead of something

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you go in search of?

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Base it on the real challenges you have

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every day. There's plenty of them.

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Yes. Absolutely. Well, thank you for those insights.

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And I'm gonna shift gears a little bit

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here toward the financial side. So how can

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leaders ensure that their staff are well equipped

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to handle patients navigate financial aspects of care,

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and how does this benefit patient provider relationships?

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So

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it

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it's

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it's easy to say

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that

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to tell a patient or their relatives

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that they always that they owe you money.

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The hard thing is is doing it

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in a constructive way, in a way that

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inspires conversation and compromise

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about how to settle that obligation. We don't

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do things for free.

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And

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we have contractual obligations that require us with

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some of the payers,

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to collect that money. So if if I

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were to decide, for example,

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just because of what the insurance company pays

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me, that whatever the patient obligation is is

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superficial and unnecessary,

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I would I could be in violation. I

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probably am in violation,

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of the of the clause in the contract

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that says if they have a co pay,

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if they have a deductible coinsurance, a share

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of cost, I have to make a good

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faith reasonable effort to collect it. I can't

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just let it go.

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Now, a lot of times,

281
00:09:49,705 --> 00:09:52,684
with because of the shifting market of insurance,

282
00:09:52,745 --> 00:09:54,125
the the expense of it,

283
00:09:54,504 --> 00:09:56,264
the higher expense of it, people are choosing

284
00:09:56,264 --> 00:09:59,269
higher deductible plans. And so their share of

285
00:09:59,269 --> 00:10:01,769
cost is not some superficial thing any longer.

286
00:10:01,830 --> 00:10:03,129
It could be very substantial.

287
00:10:04,149 --> 00:10:06,730
So their their their their total,

288
00:10:07,509 --> 00:10:09,269
allowance for the year as a share of

289
00:10:09,269 --> 00:10:11,529
cost could be could be 4 or $5,000.

290
00:10:12,230 --> 00:10:13,605
And if they have a family, could be

291
00:10:13,605 --> 00:10:15,545
even higher than that. So

292
00:10:16,245 --> 00:10:17,945
the point is that

293
00:10:18,485 --> 00:10:20,805
having a conversation with patients well in advance

294
00:10:20,805 --> 00:10:21,465
of surgery,

295
00:10:21,925 --> 00:10:23,705
making them aware of this,

296
00:10:24,165 --> 00:10:25,925
and making them aware that you have payment

297
00:10:25,925 --> 00:10:28,350
plans and that there are options. There are

298
00:10:28,350 --> 00:10:29,409
options like CareCredit,

299
00:10:30,190 --> 00:10:32,429
the sponsors of your program. We use them,

300
00:10:32,429 --> 00:10:34,589
by the way, as I mentioned earlier. That's

301
00:10:34,589 --> 00:10:37,009
that's that long term payment option,

302
00:10:37,789 --> 00:10:40,029
at a low interest rate is often a

303
00:10:40,029 --> 00:10:41,870
a a deal breaker or a deal maker

304
00:10:41,870 --> 00:10:42,370
sometimes.

305
00:10:43,115 --> 00:10:44,174
I, for example,

306
00:10:44,794 --> 00:10:47,294
am willing to take payments over 6 months,

307
00:10:47,514 --> 00:10:49,434
up to 6 months. But I don't carry

308
00:10:49,434 --> 00:10:51,914
anything over $2,000, to give you a concrete

309
00:10:51,914 --> 00:10:52,414
example.

310
00:10:52,794 --> 00:10:54,575
So no matter what you owe me,

311
00:10:55,029 --> 00:10:56,789
I'm gonna divide it by 6 months at

312
00:10:56,789 --> 00:10:58,710
most. And then it's gonna go to a

313
00:10:58,710 --> 00:11:00,950
collections company, if you haven't settled it by

314
00:11:00,950 --> 00:11:03,190
then. But I'll I'll get that understanding with

315
00:11:03,190 --> 00:11:05,350
you in advance. And as long as you're

316
00:11:05,350 --> 00:11:07,589
transparent, you say, here's what happens at this

317
00:11:07,589 --> 00:11:09,509
stage, I'll trust you for this at this

318
00:11:09,509 --> 00:11:11,605
stage, I won't at this stage.

319
00:11:11,985 --> 00:11:13,825
Here are the consequences that could happen if

320
00:11:13,825 --> 00:11:14,965
you don't pay altogether.

321
00:11:15,345 --> 00:11:17,664
You could be refused service if you show

322
00:11:17,664 --> 00:11:18,804
up day of surgery

323
00:11:19,345 --> 00:11:21,205
and and you're not true to the arrangements

324
00:11:21,264 --> 00:11:23,345
that we made. You don't bring in the

325
00:11:23,345 --> 00:11:25,610
the the down payment, so to speak, for

326
00:11:25,610 --> 00:11:27,690
that surgery of the day, no matter how

327
00:11:27,690 --> 00:11:29,370
minor it is. If you don't keep your

328
00:11:29,370 --> 00:11:30,809
word from the very beginning, it could be

329
00:11:30,809 --> 00:11:31,389
a problem.

330
00:11:32,329 --> 00:11:34,730
All of these things go to patient education.

331
00:11:34,730 --> 00:11:36,490
And many times you have to refer the

332
00:11:36,490 --> 00:11:36,990
patient

333
00:11:37,370 --> 00:11:39,470
back to their their insurance company

334
00:11:39,825 --> 00:11:41,125
for that more elaborate

335
00:11:41,504 --> 00:11:43,825
explanation of why they owe that money. Sometimes

336
00:11:43,825 --> 00:11:46,225
they don't know. They legitimately don't know, like,

337
00:11:46,225 --> 00:11:47,745
they have other priorities in life. Now how

338
00:11:47,745 --> 00:11:49,585
does that help the how does that help

339
00:11:49,585 --> 00:11:52,485
our relationship with the physician's office? Easy.

340
00:11:53,230 --> 00:11:55,950
When the patients don't understand why we're asking

341
00:11:55,950 --> 00:11:57,490
them for a couple of $1,000,

342
00:11:58,269 --> 00:12:00,190
they're gonna go back to their physician surgeon's

343
00:12:00,190 --> 00:12:02,429
office and say, why are you making me

344
00:12:02,429 --> 00:12:04,830
go over to this place that wants money

345
00:12:04,830 --> 00:12:06,830
that I don't have? It might as well

346
00:12:06,830 --> 00:12:07,809
have been $1,000,000.

347
00:12:08,674 --> 00:12:09,654
I can't pay $2,000.

348
00:12:10,595 --> 00:12:12,115
So if you didn't take the time to

349
00:12:12,115 --> 00:12:14,534
reason through this with somebody and be reasonable,

350
00:12:15,154 --> 00:12:16,754
it gets back to the physician's office. They

351
00:12:16,754 --> 00:12:18,674
have to call me because I'm just a

352
00:12:18,674 --> 00:12:20,674
facilitator of the surgery. I don't in my

353
00:12:20,674 --> 00:12:22,274
case, I don't own the docs. They're not

354
00:12:22,274 --> 00:12:22,934
my employees.

355
00:12:23,250 --> 00:12:25,250
Now I have had owned docs, but I'm

356
00:12:25,250 --> 00:12:26,629
speaking to the current situation.

357
00:12:27,009 --> 00:12:28,210
It gets back to them, they have to

358
00:12:28,210 --> 00:12:29,809
get involved, and then they catch all the

359
00:12:29,809 --> 00:12:32,950
grief. Mhmm. Because in the patient's perceptive

360
00:12:33,330 --> 00:12:36,629
perception, it's the doctor who set them up

361
00:12:36,954 --> 00:12:39,355
for for that that surprise, that big financial

362
00:12:39,355 --> 00:12:41,195
surprise that they can't afford. And then there's

363
00:12:41,195 --> 00:12:43,375
the humiliation of it. There's the embarrassment.

364
00:12:43,914 --> 00:12:46,394
You know, it people have pride. You don't

365
00:12:46,394 --> 00:12:48,174
wanna speak to peep these are your patients.

366
00:12:48,634 --> 00:12:50,154
And and they and they're emotional about it

367
00:12:50,154 --> 00:12:52,003
because they need the surgery. I mean, what

368
00:12:52,003 --> 00:12:53,149
are you supposed to do? You need the

369
00:12:53,149 --> 00:12:54,830
surgery. You know you need the surgery. You're

370
00:12:54,830 --> 00:12:56,269
gonna say whatever you have to do on

371
00:12:56,269 --> 00:12:58,110
the phone call. If you don't have the

372
00:12:58,110 --> 00:13:00,350
money to get to the place, get the

373
00:13:00,350 --> 00:13:03,070
surgery done, and worry about everything later. Right?

374
00:13:03,070 --> 00:13:04,429
So you might as well have an honest

375
00:13:04,429 --> 00:13:06,590
conversation with people upfront and not put them

376
00:13:06,590 --> 00:13:07,410
in that place.

377
00:13:08,164 --> 00:13:11,065
Absolutely. Well, thank you for sharing your insights

378
00:13:11,125 --> 00:13:13,204
today. Is there any parting words you'd like

379
00:13:13,204 --> 00:13:14,884
to share on the podcast before we wrap

380
00:13:14,884 --> 00:13:15,384
up?

381
00:13:15,764 --> 00:13:17,464
I I would just like to say that

382
00:13:18,084 --> 00:13:18,824
we are

383
00:13:19,764 --> 00:13:22,264
reception people in in nursing clearance.

384
00:13:23,230 --> 00:13:24,750
All of the people that have an interaction

385
00:13:24,750 --> 00:13:25,490
with the patient

386
00:13:25,950 --> 00:13:26,450
intraoperatively,

387
00:13:27,309 --> 00:13:29,389
the pre op nurses, the post op nurses

388
00:13:29,389 --> 00:13:31,629
in a surgery center setting, and in health

389
00:13:31,629 --> 00:13:32,529
care in general.

390
00:13:32,910 --> 00:13:34,290
If we treat people

391
00:13:34,670 --> 00:13:36,269
like we would wanna be treated, I know

392
00:13:36,269 --> 00:13:38,290
it's an old adage, it's an old saying,

393
00:13:38,524 --> 00:13:39,825
It's it's rather cliche.

394
00:13:40,285 --> 00:13:42,205
But if we were to treat people like

395
00:13:42,205 --> 00:13:43,424
they have common sense,

396
00:13:44,205 --> 00:13:45,184
like they have,

397
00:13:45,884 --> 00:13:47,745
like they're middle class people with

398
00:13:48,285 --> 00:13:50,384
other competing priorities in their lives,

399
00:13:51,129 --> 00:13:52,329
especially when they have to take off a

400
00:13:52,329 --> 00:13:53,789
day of work or something at surgery,

401
00:13:54,570 --> 00:13:56,329
they they have to manage all this all

402
00:13:56,329 --> 00:13:58,110
of the things they're going through in healthcare

403
00:13:58,329 --> 00:14:00,970
in addition to just surviving life. And if

404
00:14:00,970 --> 00:14:02,490
we were to have more sympathy for the

405
00:14:02,570 --> 00:14:04,964
for people in the practical sense, speak to

406
00:14:04,964 --> 00:14:07,924
them in the practical sense, considering those issues

407
00:14:07,924 --> 00:14:10,004
that they have to deal with, allowing for

408
00:14:10,004 --> 00:14:11,384
us to have a conversation

409
00:14:11,924 --> 00:14:14,245
that's maybe a little bit broader than just

410
00:14:14,245 --> 00:14:16,004
the issue of the day with the surgery

411
00:14:16,004 --> 00:14:16,825
of the day.

412
00:14:17,240 --> 00:14:19,240
And hearing them, it will go a long

413
00:14:19,240 --> 00:14:20,379
way to helping people

414
00:14:21,079 --> 00:14:23,259
to for them to be more open minded

415
00:14:23,319 --> 00:14:24,379
and less fearful,

416
00:14:25,000 --> 00:14:27,159
not just about what procedure they're having that

417
00:14:27,159 --> 00:14:28,379
might save their lives

418
00:14:28,679 --> 00:14:31,035
and the necessity of it, But just about

419
00:14:31,035 --> 00:14:32,955
what's gonna happen to them afterwards, is that

420
00:14:33,115 --> 00:14:34,575
is the other shoe to drop

421
00:14:34,955 --> 00:14:37,595
some big thing that's in and of itself

422
00:14:37,595 --> 00:14:38,095
unmanageable?

423
00:14:38,634 --> 00:14:40,075
You know, with home health or all the

424
00:14:40,075 --> 00:14:42,394
complexities of health care now. We're getting better

425
00:14:42,394 --> 00:14:44,174
at what we do, more technologically

426
00:14:44,554 --> 00:14:45,054
advanced,

427
00:14:45,759 --> 00:14:47,059
for surgical procedures.

428
00:14:47,759 --> 00:14:50,079
And as we do, we have to explain

429
00:14:50,079 --> 00:14:52,799
how beneficial that that is going to be

430
00:14:52,799 --> 00:14:54,100
for them from

431
00:14:54,720 --> 00:14:56,500
a from a quality of life perspective.

432
00:14:57,039 --> 00:14:59,220
We we have to start being human beings

433
00:14:59,519 --> 00:15:00,500
in that conversation

434
00:15:01,054 --> 00:15:02,654
so that their minds can be open to

435
00:15:02,654 --> 00:15:03,315
the process.

436
00:15:04,574 --> 00:15:06,894
Absolutely. Well, thank you for taking the time

437
00:15:06,894 --> 00:15:09,235
to join me on the Becker's healthcare podcast

438
00:15:09,294 --> 00:15:11,934
and share these insights on this topic. Again,

439
00:15:11,934 --> 00:15:13,714
we are live at the business and operations

440
00:15:13,855 --> 00:15:15,714
of ASCs. Thank you.