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Are your patients looking for an easy way

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to pay for health care? Wanna level up

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the way you do business? Then the CareCredit

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health and wellness card just might be the

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answer.

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For over 30 years, CareCredit, a Synchrony solution,

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has been providing patients with a modern, flexible

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way to pay for their health and wellness

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expenses.

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CareCredit seamlessly integrates with your business, helping minimize

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account receivable, all while your patients enjoy budget

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friendly financing options.

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To learn more about how CareCredit works for

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you and your patients,

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visit carecredit.comforward/beccarspodcast.

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This is Gracelyn Keller with the Becker's Healthcare

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Podcast, and we are live at the business

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and operations of ASCs.

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I am pleased to be joined today by

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Claude Reusser, who is the vice president

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and general manager of wellness at CareCredit. So,

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Claude, thank you for being here today,

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and would love to jump into our discussion

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by first having you take a moment to

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introduce yourself and tell us a little bit

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more about your work with CareCredit. Absolutely. Thank

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you for having me. Again, my name is

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Claude Royster. I am the vice president general

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manager in our, health and wellness business supporting

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the wellness space.

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I've been I've had over 30 years of

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experience in in sales, operation, account management.

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And my focus right now is really to

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drive, growth strategies for the business as well

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as our practices

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and,

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assist them with, helping with the patient experience

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and and using our platform to be able

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to assist with,

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any financial needs that are related to,

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patients looking to get care, that they need.

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Wonderful. Well, thank you for taking the time

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to join me, and let's start our conversation

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today talking about ASC volume. So this is

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expected to grow by 16%

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countrywide by 2032.

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So with this growth, what is the most

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pressing challenge to maintaining a positive patient experience?

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Absolutely. There's there's really three things that I

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I I spend a lot of time focusing

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on in the AOC space. The first is

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staffing.

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As we know, there's been a tremendous amount

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of pressure on the ASC space around,

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being understaffed,

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not being able to care for all the

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patients.

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And it it's important for us to really

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help find ways to

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digitize and use technology to streamline some of

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the operational processes that will ultimately assist,

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the the ASCs

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and practices

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to be able to

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manage their their caseloads.

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The second, again, I just alluded to is

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is really technology. And

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as as the industry evolves, it's important to

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understand

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the different types of technology out there, whether

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it be, you know, just something as basic

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as appointment setting all the way through back

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end collections.

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And,

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one of the responsibilities that we have is

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is looking at ways to integrate CareCredit into

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those,

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into those platforms so that we're enabling an

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an easier process so that the,

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the staff can really focus on patient care,

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healthy outcomes,

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and still be able to give them accessibility

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to,

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financial options to be able to pay for

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care.

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So going along with that, what strategies have

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worked for your organization as you tackle these

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challenges, and what is the recommendation you have

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for health care leaders trying to stay ahead?

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Absolutely. So so one of the one of

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the,

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biggest things that we've done, and really coming

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out of the pandemic is we stress the

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importance of digitization.

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And what I mean by that is, for

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example,

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patients who are interested in getting care

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are looking for financial means to be able

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to pay for that. So one of the

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things that we've done instead of our traditional

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paper applications, we've created QR codes.

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And, essentially, what that allows us to do

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is streamline the application process,

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allow patients to get prequalified

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for the care that they need, which is

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gonna help make,

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help them make better decisions on when to

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get the care that they need,

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as opposed to, you know, the sticker shock

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of some of the costs related to some

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of the, health care and

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either not getting the care they need or

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postponing care. So that digitization of the QR

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code and and having a prequal process

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allows them to make decisions faster and hopefully

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get the care that they need sooner.

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Other opportunities are we've we've worked with what

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we call strategic technical partners.

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And there are many of them out there

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in the space that really focus on the

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revenue cycle within a practice or an ASC.

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We we work very closely with them to

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ensure that,

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CareCredit

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is integrated and aligned with their platform so

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that when patients are making decisions on how

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they're gonna pay for their care,

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we we give them the ability to have

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CareCredit as an option alongside of other options,

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to be able to afford the care that

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they need.

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And thank you for your insights on those

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topics.

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Shifting gears slightly to financial

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literacy

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and the financial side of things. How can

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leaders ensure that their staff are well equipped

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to help patients navigate the financial aspects of

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care? And how does this benefit patient and

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provider relationships?

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Absolutely. It's a great question. And,

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the the important

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for us, for CareCredit, the important thing is

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we want to ensure that we are providing

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adequate sales training,

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for the staff,

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and really make sure that they understand

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what CareCredit is, not just from a patient

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perspective, but how it benefits the practice and

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and really benefit the staff to try to

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alleviate some of the the strains that they

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have in in their work environment. So they

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really do need to understand how how patient

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financing works.

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They need to understand how to position it

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and when to position it with the patient.

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And the sooner you do that and have

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that financial conversation,

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the the better it is for the patient

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because they are able to make decisions sooner

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around the care that they need. So it's

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important for us to provide education to the

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practices,

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which will allow them to further educate patients

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throughout that,

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patient journey.

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We will periodically,

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we try, again, we try to simplify

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how we integrate,

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financing into those those patient solutions. So,

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we provide lots of scripts and tips. We

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provide information through our platform,

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to be able to help,

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practices,

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or staff answer questions related to

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patient financing

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as well as the optionality that they have

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because it's not a one size fits all

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solution.

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Every patient has different needs, and to be

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able to facilitate that with a plethora of

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options

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will allow for the proper outcomes and and

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be able to allow patients to select the

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type of,

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financing they need for the care that they

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need.

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And how do you train your staff to

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handle conversations around health care costs and insurance

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coverage with patients, ensuring that they do feel

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informed and supported?

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I, there's there's 2 ways that we do

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that.

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There's an opportunity cost of not getting the

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care that you need,

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which can lead to other

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type of health care risk or issues. So

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it's important for patients to understand that,

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you know, we want to take the friction

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out of that decision by offering them options

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on how they can pay for the care

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that they need. So that's that's number 1.

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Number 2 is,

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we we wanna make sure that they understand

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how to use it responsibly.

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And and being able to offer

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some of our promotional options and be able

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to afford those and and and get the

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treatment you need and still

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not overburden your your your your,

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your household expenditures

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is very important. So we try to provide

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that, education to not only the patients but

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also the practices.

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There's an again, there's an opportunity cost for

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practices as well because

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if someone,

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again, is shocked if a patient is shocked

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by the cost of a procedure

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or their deductibles are too high or they

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wanna use a NANA network which becomes very

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expensive to them,

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the opportunity cost is if they don't have

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the care that they need. So that's lost

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revenue for the practice. So it's important for

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us to, again, position,

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CareCredit or patient financing as a way for,

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patients to really give serious thought into the

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care that they need and then also ensuring

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that they have a way to pay for

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that responsibly

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and and,

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have have satisfying outcomes.

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And going off of that, as a leader,

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how are you creating a culture that integrates

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that patient centered care and financial literacy, and

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why is that important to the current ASC

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growth environment?

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It it it it you know, for me

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as a leader, I I think it's it's

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important to,

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make sure that,

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we understand

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the the the, the the ASCs and how

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we can help them. They are under tremendous

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amount of pressure right now.

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While we do see that they will be

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growing over time,

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staffing is a huge problem.

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And, you know, it starts with, you know,

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whether it's an anesthesiologist

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who works at, who is coming to assist

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with the procedure

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or just staff in general that they don't

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have enough staff. It's important for us to

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educate them on

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on the the solutions that we have that

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can help reduce their expenses,

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but also help generate revenue, which is obviously

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important for any any type of facility.

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But, offering these solutions

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is a way for us to,

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ease some of that burden in the ASC.

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So it's important for me to continue the

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education,

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continue to explain the brand and how we

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are able to use,

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CareCredit in in a in a way that

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is going to be, responsible,

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but most importantly, in a way that's going

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to provide positive outcomes, not just for the

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patient, but also the,

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the ASCs.

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Wonderful. And that was actually a great segue.

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Let's shift gears one more time toward,

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patient satisfaction.

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So what are some best practices or strategies

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that you recommend to leaders striving to align

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staff both with organizational goals and patient satisfaction

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rates? And what has worked well for you

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in this space?

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Sure.

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Again,

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asking

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asking having the financial conversation

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earlier on tends to lead to better,

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patient satisfaction.

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And,

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because it it takes some of that friction

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out, and it it takes some of the

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emotionalism out of having a major procedure being

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done. Because one of the things that many

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patients worry about is

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not having a good understanding of their their

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health, their insurance,

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their financial picture, and they underestimate

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the cost of some of these procedures that

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are being done. So having this conversation early,

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having information that you can share with patients

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that explain

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how they can responsibly use patient financing to

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to cover the cost of the care that

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they need is extremely important.

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But most importantly, you know, once they have

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that, they they they tend to be very

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satisfied because we've offered solutions

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as opposed to,

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complicating their lives with with with heavier financial

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burdens.

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And as we wrap up our conversation here,

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are there any parting words you'd like to

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share on the podcast today? Absolutely. First, again,

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I, thank you for having me. And,

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you know, CareCredit is,

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we're we're a leader in this space, and

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we we are always looking for ways to

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work with our partners. We wanna listen to

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our partners,

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understand some of the things that they are

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experiencing in in in the,

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in the ecosphere. And, we are constantly striving

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to improve the things that we do,

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so that our our practices can be satisfied,

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but most importantly, the patients will be satisfied

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as well. So, we do appreciate,

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all the support of our partners, and we

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we look forward to serving you here in

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the future.

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Wonderful. Well, thank you, Claude, for your time

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and this great discussion today. I really appreciate

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you joining me on the Becker's Healthcare podcast.

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Thank you for having me. And I'd also

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like to thank CareCredit as well for sponsoring

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this episode. You can tune in to more

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podcasts from Becker's Healthcare by visiting our podcast

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page.