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The p second actually broke me second back

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in 19 80, this place was actually Lin

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on the main drag. The first it was

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kind of soy sauce Miso. To the point

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where you actually changed my life. New Year's

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day 19 89.

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Not just Sa as a beverage for all

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the culture in history.

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Thank you for tuning in to another episode

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of Sa, The world's podcast are dedicated to

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expanding the dialogue surrounding Japan's iconic beverages, I

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am, of course talking about Sa, S chew

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and Our would

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And we are recording

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at the Japan Sake and S information center.

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I know we've been recording online quite a

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bit recently, but

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Here we are in person at the center.

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In the heart of Tokyo. And as always,

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this show is made possible with the support

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of the Japan, Sake and S you maker

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association.

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My name is Chris Hughes. I am 1

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of your regular hosts on the show.

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And today, we're going to be exploring a

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very, very exciting topic indeed,

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ty cuisine and Sake. So a lot of

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events are now taking place in Tokyo is

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pretty much back to normal.

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The calendar is pretty

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c full of various different events.

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And Cindy and I

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we actually attended a a really, really interesting

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and fun event

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in the center of Tokyo last night.

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The event that we attended was a celebration

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of Ty cuisine and Sa.

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It was it's a place at a restaurant

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called Champ

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in Shi in Tokyo, a lovely restaurant, serving

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thai cuisine.

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And basically, it was... There was some food.

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There was some sake,

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and

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there was various explanation. Actually, there was also

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actually,

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the, wife

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of a, very famous, Sake Brewer, need a

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Hong k. And she was there as well.

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It was a really fun then, and it

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was a great opportunity

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to really

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find out you know, how well Ty cuisine

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goes Sake find out more about it as

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a genre.

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And it gives me great pleasure to introduce

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the organizers, the hosts of that event,

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and today's

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special guests.

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I have with me,

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you,

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and I have Pam. Hello. Thank you very

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much to you both for joining us on

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the show. Hi. Thank you so much for

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inviting us.

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Pleasure is all ours, and you basically come

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all the way from Thailand. Right?

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Yes. Yes. You're not based in in Japan

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normally. Are you? No. So you... You're your

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Japanese. Right? You born in Japan. Yeah. But

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you've been spending a lot of time living

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in Thailand? It's become your

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second home, would it be fair to say

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that? Right. After, like, I've been living there

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for for and half years. Okay. And now

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I'm moved the base 2 berlin. Oh, interesting.

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Okay. Sure I didn't do my homework with

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that.

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You're in Berlin or interesting? Okay. Well, why

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don't we start? Maybe just tell our listeners

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a little bit about yourself,

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and kind of what you're involvement with

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Sake. It's. Yep.

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So I'm you Na, and my career starts

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with ke chef. And also, I was a

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food editor.

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And I traveled

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around the world to correct the Grandma's recipes.

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Maybe I can introduce it later.

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And I met my husband

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and,

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par heart, and we c founded it,

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sa seeker.

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And here we are now. Yeah. That's right.

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So the company that was,

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hosting last night's event is your company, which

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is called Sake Si.

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And it's it's got an amazing

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logo, which is kind of like a a

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talk with a with an eye. Yeah. In

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the middle. I wanna to ask you more

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about that later on. But it's very eye

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catching.

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And then what what about yourself?

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Hi.

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My name is Nat, Sea rat.

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But tiny very long. So you can call

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me Pam.

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My background is actually from finance. I was

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in finance for almost 10 years.

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And also,

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now an entrepreneur, and right now, yeah, doing

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Sa with you.

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So it's a... This this is the partnership.

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Okay. So

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may maybe I'll start by asking, how did

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you do meet each other?

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Actually,

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our

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husband's,

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mineral and pat made

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together first, and they want to do something

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together and they want to make business together.

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And after that, we join and we became

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partner like 4 of us. Like, it was

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more

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friendship more than the business. But once we

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were trying sa in Japan and pom really

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liked it. And we

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stopped drinking and

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hot are serving pools.

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So watches start drinking and husbands cooking, so

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that's how we work.

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So maybe he already answered this question in

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par, but what brought you both into the

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world of Sake? I I'm was there 1

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particular you eureka moment that you can remember

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a little bit of a surprise experience. Tell

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was more. Yeah

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Yeah. I'll take this 1. Okay.

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Actually,

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like, you mentioned, our husband, were trying to

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talk and doing business together for a long

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time. But

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until we joined, and then we kind of

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travel

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together to to Japan, me and my husband,

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we came to Japan just for a short

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visit, and we were thinking of, yeah. We

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should do some, business together. And then,

151
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they took us, so men room you took

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us to this

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Italian restaurant

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na.

155
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It's in Kyoto near na.

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And we were there and we were having

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this

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pairing mule, and they pair

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Italian food with

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wine and that was this 1 label of

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Sa.

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And then I tasted it, and I was

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like,

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this is really good. This is nothing

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like what I've tasted before and

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right then and there, we discuss Yeah. Maybe

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we should

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do this because, you know, III like to

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drink. She likes to drink. We bonded it

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over drinking.

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Right. And then yeah. At that moment, we

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were thinking, yeah This is really good and

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and so I I asked her, you know,

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maybe we should try and input this. And

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luckily,

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she has also some connection, and, you know,

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we we approach the brewery,

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casa no Oh, okay. Yeah. Yeah. That was

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actually our,

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first brewery who actually gave us the opportunity.

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So have to really thank you, She'll be

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sound for that. He's a wonderful wonderful wonderful

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supporter,

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Right. He's Sa in general, Buddha, and he's

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very kind of warm and welcoming and

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so actually, you... The Sake were... You had

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Casa mori at the event last night as

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well. Right? Yes. Yeah. Yeah. So

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If I'm understand this correctly, you basically fell

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in love with Sa and decided to start

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a venture together pretty much at the same

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time. And, you know, we often say it's

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part of

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sac culture that it kind of it it

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helps bring people together.

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It's it's sort of like the tissue that

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connects people together or it's, you know, it

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has this kind of mysterious power

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to create bonds between people

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So

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it's really kind of, you know, cool to

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hear that.

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Thailand is not a name that comes up

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so often when we discuss

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second markets.

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But I do know that thai food and

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Sake goes really well together. I'm a massive

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fan of, Ty green Curry. I know it's

209
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the most is the most, you know, obvious

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thing to to say there's a lot more

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to ty cuisine than just Ty green, Curry.

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But it does go really well with Sake,

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especially when actually it's quite difficult to pair

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it with a lot of wine I find.

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So at the event, last night, there was

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actually there was various different dishes

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of varying kind of like degrees of spiciness

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and things. So I mean,

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the sake and the food went really well

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together.

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So

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obviously,

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thai food and Sake go really well together.

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But I think Thailand is a bit of

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a dark horse when it comes to,

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sort of, like, the the the overall global

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Sa industry? Mh. So tell me more about

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the Sake market in Thailand. Is it a

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fast growing 1

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what potential challenges do you still have to

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overcome do you think?

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Actually,

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I wouldn't say it's a fast growing. It

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it took us at 7 years, to get

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to this point. The Moment in 2016.

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Sure. Yeah. And that got us here today,

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not a lot of people

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understand,

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Sa, Mh first started. You know? And even

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some people who are actually drinking Sa

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already, they

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only drink... They only drink out or think

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of the name that they already know that

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it existed from a long time ago. So

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it took us quite some time to educate

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the market.

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And,

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for us, we're are we are trying to

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introduce K sa. So the brands that we

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have

251
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I would say it's not the traditional type

252
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of

253
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mainly, not not mainly the traditional type of

254
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ta. So

255
00:09:20,722 --> 00:09:21,913
there is a lot of work to it.

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00:09:22,469 --> 00:09:22,969
From

257
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the

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transportation where, you know, we are the first

259
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people,

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the first company in Thailand who did, the

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chain,

262
00:09:31,146 --> 00:09:34,488
minus 5 logistics. So we did that from

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the Sag brewery door

264
00:09:36,334 --> 00:09:38,886
to our customers door. It's all cold chain.

265
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And that that was 1 of the main

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challenge that we had to do.

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And then after that, you know, once we

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deliver it, to our client, our customer who

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00:09:47,670 --> 00:09:50,297
has to sell it to their client.

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Another challenge is their storage.

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Where, you, if they were going to keep

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it a long time, they would have to

273
00:09:57,402 --> 00:09:58,300
have, like

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00:09:59,076 --> 00:10:00,373
a very low temperature

275
00:10:01,467 --> 00:10:01,865
refrigerator.

276
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Which also,

277
00:10:03,866 --> 00:10:04,366
we

278
00:10:04,897 --> 00:10:06,032
actually provide

279
00:10:06,405 --> 00:10:07,540
oh for some of

280
00:10:07,913 --> 00:10:10,294
main partner. We kind of, like, do this

281
00:10:12,294 --> 00:10:14,916
collaboration? Yeah. Yeah. So so we we provide

282
00:10:14,916 --> 00:10:16,187
the the... Is it Is it like a

283
00:10:16,187 --> 00:10:18,570
fridge maker in in Thailand or Yes. Okay.

284
00:10:18,967 --> 00:10:20,895
It it has to be because on, the

285
00:10:20,895 --> 00:10:22,889
the temperature is quite unique. Sure. It's not...

286
00:10:23,048 --> 00:10:25,600
You cannot just use the regular re... Freezer.

287
00:10:25,760 --> 00:10:28,232
No where it's minus 17 No. Right? You

288
00:10:28,232 --> 00:10:31,619
need, like, that range of, like, just below

289
00:10:31,996 --> 00:10:34,331
0. Yeah. Yeah. So we had to

290
00:10:34,948 --> 00:10:37,033
had that, a meet. To to be clear,

291
00:10:37,113 --> 00:10:39,176
the bottles will break if you freeze. If

292
00:10:39,176 --> 00:10:41,318
you freeze the sake, will eventually, the glass

293
00:10:41,318 --> 00:10:42,191
will shatter. Right.

294
00:10:43,064 --> 00:10:46,738
So Wow. You provide fridge for the for

295
00:10:46,738 --> 00:10:48,011
some of the... Not all of them. Right?

296
00:10:48,250 --> 00:10:50,876
So some Obviously, there'll be certain conditions, but

297
00:10:50,876 --> 00:10:52,468
but that's really. I'm I'm not think I've

298
00:10:52,468 --> 00:10:54,395
ever heard of that. Actually before. That's quite

299
00:10:54,395 --> 00:10:55,932
quite unique prospect

300
00:10:56,708 --> 00:10:57,027
proposal.

301
00:10:58,622 --> 00:11:00,376
What are the challenges? Did you go? You

302
00:11:00,376 --> 00:11:03,184
say people like people had an incorrect understanding

303
00:11:03,184 --> 00:11:04,702
about what Sa was? So what what did

304
00:11:04,702 --> 00:11:06,380
people generally think Sa was? What are the

305
00:11:06,380 --> 00:11:08,697
sort of misconceptions like you would come across?

306
00:11:09,177 --> 00:11:11,668
So entire culture. There is this white spirit,

307
00:11:12,066 --> 00:11:13,420
which is also made from rice.

308
00:11:14,136 --> 00:11:15,091
Okay. And,

309
00:11:15,728 --> 00:11:17,400
back then before we do this,

310
00:11:18,594 --> 00:11:19,492
a lot of people's

311
00:11:19,963 --> 00:11:22,990
still have that, mentality that Sa is actually

312
00:11:22,990 --> 00:11:25,619
a spirit. Yes. Similar to S you the

313
00:11:25,699 --> 00:11:27,849
White spirit that we had in Thailand. And

314
00:11:27,849 --> 00:11:30,817
and the sake that was there before. Some

315
00:11:30,817 --> 00:11:33,534
of them are actually the ones that are

316
00:11:33,534 --> 00:11:35,931
a little bit harder harder to understand. Mh.

317
00:11:36,251 --> 00:11:38,502
So that's What? So you join about K

318
00:11:38,502 --> 00:11:40,439
sake. I just wanna, like, clarify

319
00:11:40,897 --> 00:11:42,413
what do you mean by K sake because

320
00:11:42,413 --> 00:11:44,169
there is actually a a category called K

321
00:11:44,249 --> 00:11:46,026
Sake now, which is basically

322
00:11:46,659 --> 00:11:48,656
Sa, which is not what we call in

323
00:11:48,656 --> 00:11:50,813
the West, Sa what they call here what

324
00:11:50,813 --> 00:11:52,731
what we call here in Japan hon or

325
00:11:52,891 --> 00:11:53,290
Say,

326
00:11:53,864 --> 00:11:56,015
basically, the brewers don't have a license to

327
00:11:56,015 --> 00:11:57,312
make that, so they basically

328
00:11:57,768 --> 00:11:59,601
infuse other ingredient? Are you talking about that?

329
00:11:59,681 --> 00:12:02,005
Or is it just sort of K is

330
00:12:02,005 --> 00:12:04,468
in kind of small boutique breweries making quite...

331
00:12:05,104 --> 00:12:06,296
Is that what you mean by K sa.

332
00:12:06,773 --> 00:12:08,283
Interesting. So that was kind of the first

333
00:12:08,283 --> 00:12:08,894
kind of

334
00:12:09,331 --> 00:12:12,191
import into into Thailand, because it's quite easy

335
00:12:12,191 --> 00:12:15,153
to import, I guess, Right? They're less fragile

336
00:12:15,288 --> 00:12:17,927
perhaps. I mean, form for us it's more

337
00:12:17,927 --> 00:12:21,278
difficult. But actually what we think we want

338
00:12:21,278 --> 00:12:21,778
to

339
00:12:22,555 --> 00:12:23,433
introduce to true

340
00:12:23,991 --> 00:12:24,230
Actually.

341
00:12:24,803 --> 00:12:26,631
Did you do any kind of market research

342
00:12:26,631 --> 00:12:28,300
to come to that decision or or is

343
00:12:28,300 --> 00:12:29,810
it just kind of... That's what we like?

344
00:12:30,128 --> 00:12:31,876
That's what we'd like to push? Or is

345
00:12:31,876 --> 00:12:33,386
it like, no No. We think, you know,

346
00:12:33,799 --> 00:12:35,792
people in Thailand were really fall in love

347
00:12:35,792 --> 00:12:38,184
with this? How did it kind of come

348
00:12:38,184 --> 00:12:39,938
about? Yeah. Well, actually,

349
00:12:40,655 --> 00:12:43,303
like, first came from, like, she really likes

350
00:12:43,383 --> 00:12:43,883
Casa.

351
00:12:44,342 --> 00:12:46,180
So that I can see the market in

352
00:12:46,180 --> 00:12:49,375
here. Yeah. Right now. Yeah. But and after

353
00:12:49,375 --> 00:12:50,149
that, because

354
00:12:50,668 --> 00:12:53,620
as many of Japanese do, but for me

355
00:12:53,620 --> 00:12:56,812
as well like Sake was for elder people.

356
00:12:57,051 --> 00:12:58,419
Mh. Old man

357
00:12:59,055 --> 00:13:02,154
Yeah. That kind of, yeah perspective, I had.

358
00:13:02,392 --> 00:13:06,048
Mh But after that, we start drinking with

359
00:13:06,048 --> 00:13:09,996
them, And I also discovered the Sa possibility.

360
00:13:10,295 --> 00:13:13,411
Yeah. In it. And after that, so, like,

361
00:13:13,571 --> 00:13:14,071
after

362
00:13:14,543 --> 00:13:16,871
we talk to C on and after

363
00:13:17,325 --> 00:13:20,345
so, okay. Then if we're gonna do sake

364
00:13:20,345 --> 00:13:21,719
to Thailand, then

365
00:13:22,190 --> 00:13:23,490
if we can,

366
00:13:24,190 --> 00:13:24,690
show

367
00:13:25,309 --> 00:13:28,190
same kind of variety of taste, then that

368
00:13:28,190 --> 00:13:30,589
would be confusing to the market. Sure. Because

369
00:13:30,589 --> 00:13:33,638
it's quite people thinks this is pretty similar.

370
00:13:33,878 --> 00:13:34,856
Yeah. So

371
00:13:35,873 --> 00:13:38,367
because we have most of us has

372
00:13:39,159 --> 00:13:40,198
food background.

373
00:13:40,917 --> 00:13:43,415
So with using that, we

374
00:13:43,795 --> 00:13:47,071
actually pointed out, like, okay. We have this

375
00:13:47,071 --> 00:13:49,399
type of taste, so we need opposite type

376
00:13:49,399 --> 00:13:52,256
of paste, and this type paste. So to

377
00:13:52,256 --> 00:13:55,510
show, like, a variety to... They can see

378
00:13:55,510 --> 00:13:58,305
easily, okay, this too this is quite different.

379
00:13:58,861 --> 00:13:59,338
But,

380
00:13:59,974 --> 00:14:02,676
after that, we found out that is the

381
00:14:02,676 --> 00:14:03,312
regional taste.

382
00:14:03,948 --> 00:14:06,784
So that is our main reason that

383
00:14:07,144 --> 00:14:10,524
we want to preserve regional taste, but this

384
00:14:10,824 --> 00:14:13,625
reflects into a lot into the sake taste.

385
00:14:13,865 --> 00:14:16,036
Mh. So we want to show like not

386
00:14:16,036 --> 00:14:18,815
only the bottles, but behind the stories as

387
00:14:18,815 --> 00:14:22,411
well. Like, okay. This taste is really showing

388
00:14:22,546 --> 00:14:23,046
na

389
00:14:23,595 --> 00:14:26,235
taste or this is right. Because I can

390
00:14:26,235 --> 00:14:27,995
see that with your grandma's project as well.

391
00:14:28,154 --> 00:14:29,434
Right? Yeah. I mean, I was gonna ask,

392
00:14:29,514 --> 00:14:31,355
like, how do you pick these grandma's? How

393
00:14:31,355 --> 00:14:33,126
do you find these grandma's? Do you have

394
00:14:33,126 --> 00:14:34,796
a particular... So I guess it's all about

395
00:14:34,796 --> 00:14:37,739
showcasing the regional? Right. That these grandma kind

396
00:14:37,739 --> 00:14:37,898
of,

397
00:14:39,584 --> 00:14:42,210
basically sort of foster the word, like convey,

398
00:14:42,370 --> 00:14:44,757
not convey but also communicate in a way

399
00:14:44,757 --> 00:14:46,826
through their creations. Right? Through there through their

400
00:14:46,826 --> 00:14:49,957
cooking. They're cooking is obviously using particular regional

401
00:14:49,957 --> 00:14:51,315
techniques or regional ingredients.

402
00:14:51,875 --> 00:14:54,053
Do you have a particular region in mind

403
00:14:54,113 --> 00:14:56,270
before you go out looking for these dramas

404
00:14:56,350 --> 00:14:58,356
Or is it just people that you've met

405
00:14:58,356 --> 00:15:00,026
on your travels, and is it the same

406
00:15:00,026 --> 00:15:01,695
with Sa when you're when it comes to

407
00:15:01,695 --> 00:15:04,159
selecting the breweries? Yeah. It's quite similar. Like,

408
00:15:04,318 --> 00:15:07,277
when I started ground mods recipes. So I

409
00:15:07,277 --> 00:15:09,532
start hunting scrum, like over...

410
00:15:09,910 --> 00:15:11,346
I thought you were gonna say that somehow.

411
00:15:11,665 --> 00:15:13,022
So how are she gonna put it? How

412
00:15:13,022 --> 00:15:15,188
you gonna put it? Hunting grandma. Okay?

413
00:15:16,144 --> 00:15:16,644
And

414
00:15:17,100 --> 00:15:20,365
so I just travel around because I didn't

415
00:15:20,365 --> 00:15:22,038
have home at the time. Right? You can

416
00:15:22,038 --> 00:15:22,730
say homeless

417
00:15:23,166 --> 00:15:25,070
And No. No mat. Right? Yeah. No mind.

418
00:15:25,308 --> 00:15:25,467
We can...

419
00:15:26,260 --> 00:15:29,196
And only, like, 1 carry bag with me

420
00:15:29,196 --> 00:15:30,823
and we can say minimalist.

421
00:15:31,435 --> 00:15:31,674
Yeah.

422
00:15:32,548 --> 00:15:35,330
But, at that moment with my 1 carry

423
00:15:35,330 --> 00:15:38,691
back and just going to, really regional area

424
00:15:38,748 --> 00:15:40,057
into, like, really,

425
00:15:40,748 --> 00:15:41,248
small

426
00:15:41,701 --> 00:15:45,035
towns. Yeah. Because, like, deep in the mountain,

427
00:15:45,273 --> 00:15:47,987
we have more creativity there. Sure. Because it's...

428
00:15:48,542 --> 00:15:51,635
They had to create to eat something. It's

429
00:15:51,635 --> 00:15:54,570
a necessity. Right? Yeah. And that that was

430
00:15:54,570 --> 00:15:55,070
really

431
00:15:55,778 --> 00:15:57,770
unique to me. Mh. I've never seen this

432
00:15:57,770 --> 00:16:00,799
kind of food before and something that I

433
00:16:00,799 --> 00:16:01,299
cannot

434
00:16:01,915 --> 00:16:03,430
taste in other cities.

435
00:16:04,082 --> 00:16:06,711
So I was so bored after I travel

436
00:16:06,711 --> 00:16:09,181
along around the world because the all the

437
00:16:09,181 --> 00:16:12,619
city seems quite similar now. Mh. And all

438
00:16:12,619 --> 00:16:15,246
the big names and all the big brands

439
00:16:15,246 --> 00:16:18,110
and all taste gonna be quite similar. Mh.

440
00:16:18,349 --> 00:16:20,235
Like, they all likes little bit

441
00:16:20,912 --> 00:16:23,465
sweeter side of paste or something like that.

442
00:16:24,023 --> 00:16:27,133
So... But, when I go to Grandma's places,

443
00:16:27,373 --> 00:16:29,685
what they cook. It's what I've never taste.

444
00:16:30,336 --> 00:16:30,574
Before.

445
00:16:31,287 --> 00:16:34,640
So that was really unique, and I really

446
00:16:34,774 --> 00:16:36,146
went into this,

447
00:16:36,677 --> 00:16:37,177
research

448
00:16:37,643 --> 00:16:40,739
and I start researching grandmother's mothers and

449
00:16:41,374 --> 00:16:44,947
then I found out their recipe is really

450
00:16:44,947 --> 00:16:46,297
connected to the environment.

451
00:16:46,790 --> 00:16:49,910
Where they are living. Right. So that is

452
00:16:49,910 --> 00:16:53,965
really similar to the sake market, but the

453
00:16:54,084 --> 00:16:56,477
when I start recording their recipes,

454
00:16:56,876 --> 00:16:59,589
I found out this is gonna be

455
00:17:00,466 --> 00:17:00,865
losing.

456
00:17:01,359 --> 00:17:02,638
And it's not gonna be,

457
00:17:03,677 --> 00:17:06,953
surviving. Right. So because, like, they don't have

458
00:17:06,953 --> 00:17:10,091
person to take care or, like, person to

459
00:17:10,310 --> 00:17:13,208
because They don't see this recipe. It's so

460
00:17:13,263 --> 00:17:15,723
important. For them, it's so normal, but the...

461
00:17:15,882 --> 00:17:18,286
That's why they don't write it and nobody

462
00:17:18,342 --> 00:17:18,897
takes over.

463
00:17:19,548 --> 00:17:20,026
But

464
00:17:20,981 --> 00:17:21,481
Sa

465
00:17:21,856 --> 00:17:24,482
instead. So Sa is, like, they do same

466
00:17:24,482 --> 00:17:27,005
thing. They reflects a lot that

467
00:17:27,842 --> 00:17:31,032
regional taste. Mh. But that they are doing

468
00:17:31,032 --> 00:17:34,462
it for 400 years so, like, long time

469
00:17:34,462 --> 00:17:36,695
to pass it down to the generations.

470
00:17:37,428 --> 00:17:40,301
So this is the 1 I really wanted

471
00:17:40,301 --> 00:17:40,780
to do.

472
00:17:41,658 --> 00:17:42,136
I can...

473
00:17:43,014 --> 00:17:44,711
Okay. I buy

474
00:17:45,104 --> 00:17:48,135
sake from them. That means they really take

475
00:17:48,135 --> 00:17:49,751
care of the landscape.

476
00:17:50,448 --> 00:17:54,058
Like rice fields and you need to get

477
00:17:54,196 --> 00:17:54,696
water

478
00:17:55,089 --> 00:17:57,004
That is from mountain. So you need to

479
00:17:57,004 --> 00:17:59,557
take care of mountains now. Yep. And all

480
00:17:59,557 --> 00:18:02,270
the resources around them. They are taking care.

481
00:18:02,764 --> 00:18:05,795
By making sake. Mh. So those kind of

482
00:18:05,795 --> 00:18:07,172
breweries, we are

483
00:18:07,629 --> 00:18:11,218
naming them cross brewery. I see. Yeah. Okay.

484
00:18:11,378 --> 00:18:12,415
Yeah. I think that's correct.

485
00:18:13,544 --> 00:18:15,455
You know, a label to to give them.

486
00:18:15,614 --> 00:18:16,967
We... We used to call them at craft

487
00:18:17,047 --> 00:18:19,775
Breweries right. Until this new kind of definitely

488
00:18:20,469 --> 00:18:23,428
crap wave came along. Yeah. That's because that

489
00:18:23,428 --> 00:18:25,178
is what craft means, essentially. Right.

490
00:18:26,053 --> 00:18:27,247
It is their craft. Right?

491
00:18:28,122 --> 00:18:28,622
So

492
00:18:29,489 --> 00:18:31,956
I wondered like, how easy is it to

493
00:18:31,956 --> 00:18:35,139
persuade these... I imagine they're quite modest. Right?

494
00:18:35,776 --> 00:18:37,686
It's in Japanese culture to an extent to

495
00:18:37,686 --> 00:18:40,005
be quite modest. Right? And I imagine they

496
00:18:40,005 --> 00:18:41,749
probably a little bit confused as well. Like,

497
00:18:41,828 --> 00:18:43,255
why are you so interested in in what

498
00:18:43,255 --> 00:18:44,920
we're doing lately? They've never had this attention

499
00:18:44,920 --> 00:18:47,160
before. So how how difficult Was it a

500
00:18:47,160 --> 00:18:49,160
challenge to get these grandma to sort of

501
00:18:49,160 --> 00:18:51,320
come on board and share their recipes and

502
00:18:51,320 --> 00:18:52,920
especially being in video swap? Because you have

503
00:18:52,920 --> 00:18:55,214
a Youtube series. Right? Will you actually film

504
00:18:55,493 --> 00:18:57,403
These grandma at work. Mh. How difficult was

505
00:18:57,403 --> 00:18:59,075
it to kind of persuade them to... Did

506
00:18:59,075 --> 00:19:01,144
you... Was any persuasion required? Or was it...

507
00:19:01,462 --> 00:19:02,497
You know, were they just sort of was

508
00:19:02,497 --> 00:19:04,185
it? They didn't think too much about it.

509
00:19:04,345 --> 00:19:06,121
It was kind of almost like a natural

510
00:19:06,339 --> 00:19:10,029
thing. Mh. Like, for me, it was really

511
00:19:10,246 --> 00:19:12,734
combination of my cooking skill and editing hill.

512
00:19:12,894 --> 00:19:14,752
Mh. And I went to

513
00:19:15,211 --> 00:19:17,868
local places and meet the grandmother's.

514
00:19:19,366 --> 00:19:20,185
I usually

515
00:19:20,817 --> 00:19:23,124
telling everyone, Like, do you know any, like,

516
00:19:23,283 --> 00:19:26,624
over 80 years old rock and creative dramas?

517
00:19:27,911 --> 00:19:29,817
And that was a keyword for me to

518
00:19:29,817 --> 00:19:32,279
find out scrum. I in because I was

519
00:19:32,279 --> 00:19:33,891
t around. So

520
00:19:34,265 --> 00:19:36,727
I talked to them, and okay. I find

521
00:19:36,727 --> 00:19:39,363
out Okay. This person, I really want to

522
00:19:39,363 --> 00:19:42,403
know. Then I start talking with her and

523
00:19:42,698 --> 00:19:44,603
at the end, she will ask me, Like,

524
00:19:44,762 --> 00:19:47,643
where do you say? And I said, I

525
00:19:47,643 --> 00:19:50,220
don't have a anywhere to stay now. So

526
00:19:50,359 --> 00:19:52,596
she will let me stay. Oh, wow. And

527
00:19:52,596 --> 00:19:55,564
then I start getting close with her. Yeah.

528
00:19:55,883 --> 00:19:56,601
And then, like,

529
00:19:57,638 --> 00:19:58,138
start

530
00:19:58,515 --> 00:19:59,015
do

531
00:19:59,791 --> 00:20:03,380
conversation like, loving story of her or something

532
00:20:03,380 --> 00:20:05,378
like, So it's a trust trust is very

533
00:20:05,378 --> 00:20:08,471
important. Right? Building that connection and trust, which

534
00:20:08,471 --> 00:20:10,295
is which is also I think really important

535
00:20:10,295 --> 00:20:11,460
when you're trying to

536
00:20:11,818 --> 00:20:13,252
kinda build a connection with the Sake brewer.

537
00:20:13,491 --> 00:20:15,402
Right. For the first time. First, they can

538
00:20:15,402 --> 00:20:17,394
be... I think, you know, just as an

539
00:20:17,394 --> 00:20:18,907
industry, At first, it could be a little

540
00:20:18,907 --> 00:20:19,863
bit closed, You know,

541
00:20:20,834 --> 00:20:22,511
sort of if you don't, if you've not

542
00:20:22,511 --> 00:20:24,746
already exchanged cards with the Sa brewer before,

543
00:20:24,906 --> 00:20:26,742
they can be a little bit reluctant. To

544
00:20:26,742 --> 00:20:28,099
sort of have you come into the brewery,

545
00:20:28,259 --> 00:20:30,824
for example, or even kind of to have

546
00:20:30,824 --> 00:20:33,201
that first dialogue about doing, you know, projects

547
00:20:33,201 --> 00:20:35,287
together or whatever you need to build that

548
00:20:35,341 --> 00:20:37,694
relationship, build that trust at first. How did

549
00:20:37,894 --> 00:20:40,067
building these relationships with these grandma?

550
00:20:40,523 --> 00:20:42,833
How does it differ with building the relationships

551
00:20:42,833 --> 00:20:43,391
with the brewers?

552
00:20:44,746 --> 00:20:47,064
Parts of all, like, most of the breweries

553
00:20:47,461 --> 00:20:50,160
male. So I it'll just say, like, okay.

554
00:20:50,795 --> 00:20:52,304
Can I stay over him over now?

555
00:20:53,336 --> 00:20:55,985
That is, like big difference. Yeah. But

556
00:20:56,785 --> 00:21:00,065
it's kind of same. Like, what I really

557
00:21:00,065 --> 00:21:03,205
see is the pace really reflects their

558
00:21:03,838 --> 00:21:06,631
character too. Yes. So If I really like

559
00:21:06,631 --> 00:21:09,105
them. I... That means I really like their

560
00:21:09,105 --> 00:21:11,833
taste too. Yeah. So that is most most

561
00:21:11,833 --> 00:21:14,944
of the time happens to us. So if

562
00:21:14,944 --> 00:21:17,496
we go there and start talking to them,

563
00:21:18,214 --> 00:21:20,766
I really like their pace, then that means

564
00:21:20,766 --> 00:21:20,926
like,

565
00:21:21,737 --> 00:21:23,562
I think we can get along with because

566
00:21:23,642 --> 00:21:24,277
I our...

567
00:21:24,911 --> 00:21:27,713
Like, where we look at is quite same

568
00:21:27,848 --> 00:21:30,809
direction. So, like, we always talk about the

569
00:21:30,809 --> 00:21:33,122
future, what we wanna do in the future,

570
00:21:33,680 --> 00:21:33,920
and

571
00:21:35,036 --> 00:21:37,509
they also talk about their future or the

572
00:21:37,509 --> 00:21:38,806
sake future. So

573
00:21:39,197 --> 00:21:42,135
we want to discuss not only this moment,

574
00:21:42,294 --> 00:21:45,549
but we want to do, like something together.

575
00:21:45,787 --> 00:21:47,875
So it's more now

576
00:21:48,344 --> 00:21:49,862
became more close with them no?

577
00:21:50,582 --> 00:21:52,579
So first, it perhaps you were it took

578
00:21:52,579 --> 00:21:54,097
a little bit of time. Right? To kind

579
00:21:54,097 --> 00:21:55,935
of build this close relationship But first is

580
00:21:55,935 --> 00:21:57,625
a little bit distant. And then over time

581
00:21:57,625 --> 00:21:58,897
it kind of gone got closer.

582
00:21:59,693 --> 00:22:02,557
I think like 1 common thread that runs

583
00:22:02,557 --> 00:22:03,772
through all your projects

584
00:22:04,804 --> 00:22:06,162
maybe I'm mistaken, but this is kind of

585
00:22:06,162 --> 00:22:06,721
what I noticed.

586
00:22:07,520 --> 00:22:09,199
It seems to be all about people.

587
00:22:10,637 --> 00:22:12,475
I think on 1 of your, 1 of

588
00:22:12,475 --> 00:22:14,084
your websites I was looking at. You sort

589
00:22:14,084 --> 00:22:16,550
of have this blurb where you basically say,

590
00:22:16,710 --> 00:22:18,540
like, it's all about this,

591
00:22:19,733 --> 00:22:21,404
how do you phrase it? A to kitty

592
00:22:21,404 --> 00:22:21,882
oe,

593
00:22:22,533 --> 00:22:24,224
which is kind of like, only possible

594
00:22:24,676 --> 00:22:27,773
when you have certain people making crafting the

595
00:22:27,773 --> 00:22:29,599
food or crafting the... I I assume it

596
00:22:29,599 --> 00:22:30,869
will be the same for Sake. Right?

597
00:22:31,679 --> 00:22:34,306
Have you kind of integrated that in you

598
00:22:34,306 --> 00:22:36,057
because Sa can be a bit modest as

599
00:22:36,057 --> 00:22:37,968
well? You know, they often say, like, oh,

600
00:22:38,048 --> 00:22:39,694
no. It's not as that make the.

601
00:22:40,134 --> 00:22:42,131
The microbes, You know, That's that's 1 line

602
00:22:42,131 --> 00:22:44,128
that they often use. How how have you

603
00:22:44,128 --> 00:22:45,726
kind of worked with that? Are you... Is

604
00:22:45,726 --> 00:22:46,980
it the same kind of

605
00:22:47,336 --> 00:22:49,238
you're still trying to put the focus on

606
00:22:49,238 --> 00:22:51,931
the brewers in particular? Or is it something

607
00:22:51,931 --> 00:22:53,120
a little bit different? How do you work

608
00:22:53,120 --> 00:22:53,833
that into your marketing?

609
00:22:54,484 --> 00:22:55,122
That is

610
00:22:55,680 --> 00:22:58,312
my personal side. Mh. Like, with the company,

611
00:22:58,551 --> 00:23:00,864
I'm not sure, like, each of us has

612
00:23:00,864 --> 00:23:03,656
a different, maybe side. But mh my personal

613
00:23:03,656 --> 00:23:04,156
side

614
00:23:04,548 --> 00:23:07,598
it's really, really connected from what I've done

615
00:23:07,735 --> 00:23:10,604
as well. So, like, I always like

616
00:23:11,162 --> 00:23:14,132
producers. So I go to producers because when

617
00:23:14,211 --> 00:23:14,951
I cook

618
00:23:15,810 --> 00:23:16,129
food,

619
00:23:16,689 --> 00:23:18,867
I noticed there is some certain

620
00:23:19,405 --> 00:23:19,905
ingredients

621
00:23:20,218 --> 00:23:23,261
that really has power. Yeah. So I really

622
00:23:23,317 --> 00:23:26,099
wondered, like, who makes it? Like, how come

623
00:23:26,099 --> 00:23:29,015
this became so different. Mh. So I visited

624
00:23:29,134 --> 00:23:31,211
them all the time, and I noticed,

625
00:23:31,851 --> 00:23:33,928
this is the way of living for them.

626
00:23:34,567 --> 00:23:37,057
So that is what I found out. And

627
00:23:37,057 --> 00:23:40,322
after that, I really admire and I really,

628
00:23:41,039 --> 00:23:44,007
liking that. So with my

629
00:23:44,702 --> 00:23:47,656
editing skill. I really want to show everyone

630
00:23:47,656 --> 00:23:48,156
that

631
00:23:48,529 --> 00:23:49,823
this is really

632
00:23:50,990 --> 00:23:53,863
gorgeous your thing. And you are eating as

633
00:23:53,863 --> 00:23:56,324
normal or as usual, but this is, like,

634
00:23:57,118 --> 00:23:59,500
unusual thing. Mh. So I really wanted to

635
00:23:59,500 --> 00:24:00,294
focusing on that.

636
00:24:01,340 --> 00:24:03,481
They might say, like, this is micro or

637
00:24:03,877 --> 00:24:05,939
Yeah. That is true. But that that is

638
00:24:05,939 --> 00:24:09,049
true as grandma too. So really? Yeah. The

639
00:24:09,049 --> 00:24:11,769
grandmothers, they never said I'm a great cook.

640
00:24:12,009 --> 00:24:14,190
Oh, okay. But the I

641
00:24:14,570 --> 00:24:16,970
find, like, they're are really good cook. Yeah.

642
00:24:17,289 --> 00:24:20,094
So that is kind of same what. So

643
00:24:20,094 --> 00:24:21,446
who do... Who do did if brewers say

644
00:24:21,446 --> 00:24:23,913
that the microbes are other ones that do

645
00:24:23,913 --> 00:24:26,079
all the work? What did grandma saying? Grandma

646
00:24:26,079 --> 00:24:29,195
said just like they're doing what they need

647
00:24:29,195 --> 00:24:31,112
to do. Okay. So it's more a necessity.

648
00:24:31,352 --> 00:24:33,190
Right. I'm not doing anything special here. Right.

649
00:24:33,523 --> 00:24:34,717
I'm just trying to... You know, this is

650
00:24:34,717 --> 00:24:36,070
the way that we survive in this part

651
00:24:36,070 --> 00:24:38,616
of Japan. Right. There there's something about the

652
00:24:38,616 --> 00:24:40,367
terrain. Right? That makes it difficult to sort

653
00:24:40,367 --> 00:24:40,819
of

654
00:24:41,500 --> 00:24:43,740
produce quite delicious creations. You really need to

655
00:24:43,740 --> 00:24:45,500
have the skills to do that? They're ain't

656
00:24:45,500 --> 00:24:47,899
quite Right. You know, maybe it's the climate

657
00:24:47,899 --> 00:24:49,906
or maybe it's the conditions of wherever they

658
00:24:49,906 --> 00:24:50,940
are weather or whatever.

659
00:24:51,974 --> 00:24:54,781
And maybe time to Yeah. Like, it takes

660
00:24:54,838 --> 00:24:57,088
a lot of time that they

661
00:24:57,479 --> 00:24:59,637
focusing on. Mh. But that they think this

662
00:24:59,637 --> 00:25:02,354
is normal more but. It it is time.

663
00:25:02,593 --> 00:25:03,093
So

664
00:25:03,472 --> 00:25:06,365
this is same as brewery too, like, they

665
00:25:06,365 --> 00:25:09,005
cannot make just today. Yeah Right? But

666
00:25:09,565 --> 00:25:12,125
their time is so precious and this,

667
00:25:13,244 --> 00:25:15,918
with time, they can make it like, really

668
00:25:16,294 --> 00:25:19,002
wonderful things... Yeah. That was... And in a

669
00:25:19,002 --> 00:25:19,958
way perhaps,

670
00:25:20,435 --> 00:25:23,143
1 difference between Sake brewers and and grandma,

671
00:25:23,303 --> 00:25:25,152
which we Sounds like a funny thing to

672
00:25:25,152 --> 00:25:25,471
say that.

673
00:25:26,909 --> 00:25:28,904
The these these, you know, old ladies are

674
00:25:28,904 --> 00:25:30,762
all men who have these

675
00:25:31,300 --> 00:25:34,109
skills and I'm creating this wonderful food. To

676
00:25:34,109 --> 00:25:36,102
put it in a different way. 1 difference

677
00:25:36,262 --> 00:25:38,894
I think maybe is that Brewers actually don't

678
00:25:38,894 --> 00:25:42,403
really have the luxury of time when they're

679
00:25:42,403 --> 00:25:45,122
crafting their creations. Mh. Right? They're against quite

680
00:25:45,122 --> 00:25:46,074
AAA

681
00:25:46,074 --> 00:25:48,692
strict schedule. Right. They've got to... They're they're

682
00:25:48,692 --> 00:25:50,438
working more towards a consumer. Right?

683
00:25:51,327 --> 00:25:53,713
That's 1 quite a big difference? Yeah. True.

684
00:25:53,872 --> 00:25:55,622
So how kinda how have you kind of

685
00:25:55,622 --> 00:25:56,497
worked with that?

686
00:25:58,184 --> 00:25:58,664
So

687
00:25:59,545 --> 00:26:02,105
this is the thing that we can do

688
00:26:02,105 --> 00:26:05,279
for the future, actually. So the grandma thing

689
00:26:05,400 --> 00:26:08,519
is really precious in a cultural side. Mh.

690
00:26:08,759 --> 00:26:09,900
But because

691
00:26:10,440 --> 00:26:12,680
this is not packaged wholesale.

692
00:26:13,413 --> 00:26:13,572
And

693
00:26:14,289 --> 00:26:16,202
they are not making it wholesale.

694
00:26:16,760 --> 00:26:18,934
So there is no way that we can

695
00:26:19,709 --> 00:26:20,687
get involved

696
00:26:21,159 --> 00:26:23,230
So only the things I could do was,

697
00:26:23,390 --> 00:26:26,497
like, making video after it or making, like,

698
00:26:26,736 --> 00:26:28,967
I write a story of them. Yeah. That

699
00:26:28,967 --> 00:26:31,693
was the most I could do. But for

700
00:26:31,693 --> 00:26:34,570
the sake everywhere. Mh. I can sell for

701
00:26:34,570 --> 00:26:37,126
them too. Sure. And I can talk about

702
00:26:37,126 --> 00:26:38,105
them with

703
00:26:38,898 --> 00:26:42,246
actual their thing. That is really strong that

704
00:26:42,246 --> 00:26:44,717
they can drink and listen to the story.

705
00:26:44,956 --> 00:26:46,924
Yeah. That it's direct way to

706
00:26:47,442 --> 00:26:48,558
communicate to the customers.

707
00:26:49,036 --> 00:26:51,687
And I can talk on behalf of them

708
00:26:51,745 --> 00:26:54,693
to the thai people. So that is, like,

709
00:26:55,410 --> 00:26:56,787
most different thing

710
00:26:57,497 --> 00:26:59,332
And and how... And so going back to

711
00:26:59,571 --> 00:26:59,810
Pam?

712
00:27:00,687 --> 00:27:02,942
Have you visited any other Sa markets

713
00:27:03,319 --> 00:27:06,764
like the Us or you have? Yes. So

714
00:27:06,764 --> 00:27:10,224
how would you say the thai second market

715
00:27:10,365 --> 00:27:12,044
compares with say? Should we say the Us.

716
00:27:12,204 --> 00:27:12,764
For example?

717
00:27:15,005 --> 00:27:15,825
I'd say

718
00:27:16,299 --> 00:27:19,325
for tie, like, like, I mentioned, it's still

719
00:27:19,325 --> 00:27:21,476
a little bit behind the Us. In in

720
00:27:21,476 --> 00:27:23,308
such a way that, you know, we still

721
00:27:23,308 --> 00:27:24,742
need, a lot more

722
00:27:25,869 --> 00:27:26,900
education in the market.

723
00:27:27,455 --> 00:27:28,510
We need more

724
00:27:29,517 --> 00:27:32,134
manpower. We need more professional in the market

725
00:27:32,134 --> 00:27:32,530
as well.

726
00:27:33,500 --> 00:27:35,339
This this come up to actually

727
00:27:35,819 --> 00:27:36,220
something,

728
00:27:37,419 --> 00:27:39,259
maybe I could mention later that, you know,

729
00:27:39,419 --> 00:27:41,200
we we're are also trying to

730
00:27:41,831 --> 00:27:44,930
provide to to to provide the Sake professional.

731
00:27:45,407 --> 00:27:47,473
To the market. Because that is, you know,

732
00:27:47,711 --> 00:27:50,039
I see that a lot of times when

733
00:27:50,039 --> 00:27:51,960
we sell it to the customer,

734
00:27:52,599 --> 00:27:53,099
we

735
00:27:53,400 --> 00:27:53,900
know

736
00:27:54,440 --> 00:27:57,570
directly the story of the producer. Right? We

737
00:27:57,570 --> 00:27:59,718
we want to expand that. But

738
00:28:00,513 --> 00:28:03,138
the limitation is that the people who are

739
00:28:03,138 --> 00:28:03,638
actually

740
00:28:04,188 --> 00:28:07,371
directly facing the end consumer. They don't know

741
00:28:07,371 --> 00:28:10,077
that. So so what we're trying to do

742
00:28:10,077 --> 00:28:11,112
is we do 2 things

743
00:28:12,001 --> 00:28:14,011
we... Actually, every year, we

744
00:28:14,465 --> 00:28:15,759
bring the

745
00:28:16,133 --> 00:28:18,755
our clock customer to the Sag brewery. Oh,

746
00:28:18,993 --> 00:28:19,867
and it's... Okay.

747
00:28:20,678 --> 00:28:24,181
Again, some. Some... Yeah. Some some some... You

748
00:28:24,181 --> 00:28:25,773
you've gotta draw, you you can't, you know,

749
00:28:26,012 --> 00:28:28,734
that maybe maybe eventually, everyone will get. Go.

750
00:28:28,893 --> 00:28:30,486
But yeah. At first, you've got a sort

751
00:28:30,486 --> 00:28:32,557
of select. Right. Certain people to go. Right?

752
00:28:32,716 --> 00:28:34,309
Yep. Yep. So we want them to be

753
00:28:34,309 --> 00:28:36,698
able to communicate to the end consumer. Right?

754
00:28:37,096 --> 00:28:40,288
What the wonderful story of our,

755
00:28:40,844 --> 00:28:41,161
brewer.

756
00:28:41,955 --> 00:28:42,272
And

757
00:28:42,987 --> 00:28:45,154
we are also doing a Sake

758
00:28:45,780 --> 00:28:48,480
education course. So Right. We are partnering with

759
00:28:49,036 --> 00:28:49,774
Ssa sa

760
00:28:50,147 --> 00:28:52,394
as a association. We're opening

761
00:28:52,767 --> 00:28:53,958
courses in Thailand.

762
00:28:54,529 --> 00:28:57,267
To actually provide, more professional

763
00:28:58,046 --> 00:29:00,364
in the market. So they could be the

764
00:29:00,364 --> 00:29:01,583
1 representing

765
00:29:01,962 --> 00:29:03,980
or telling the story of,

766
00:29:04,613 --> 00:29:07,400
the wonderful second makers. Yeah. Because, of course,

767
00:29:07,638 --> 00:29:09,810
there's only so much you can do to

768
00:29:09,947 --> 00:29:12,278
communicate how amazing Exactly is, you know, you

769
00:29:12,749 --> 00:29:14,507
it can't become your your full time job.

770
00:29:14,667 --> 00:29:16,185
You never get an ending game else done.

771
00:29:16,345 --> 00:29:17,484
So you've got to

772
00:29:17,863 --> 00:29:20,513
train the foot soldiers as you were So

773
00:29:20,513 --> 00:29:22,661
you actually, the ones who are going to

774
00:29:22,661 --> 00:29:24,650
be serving the Sake in the restaurants, maybe

775
00:29:24,650 --> 00:29:27,116
it's wine smelling or, you know, maybe it's

776
00:29:27,116 --> 00:29:27,329
just

777
00:29:28,486 --> 00:29:29,044
restaurant staff,

778
00:29:29,762 --> 00:29:30,959
in future staff, whatever,

779
00:29:31,836 --> 00:29:33,772
or people who are doing events privately

780
00:29:34,468 --> 00:29:35,345
in their communities.

781
00:29:36,223 --> 00:29:36,861
So, obviously,

782
00:29:37,913 --> 00:29:41,103
it's very important to have that education. Because

783
00:29:41,103 --> 00:29:43,017
as you were saying earlier and it's something

784
00:29:43,017 --> 00:29:45,729
that we hear in around the world in

785
00:29:45,729 --> 00:29:46,686
all sa markets.

786
00:29:47,738 --> 00:29:50,051
Unfortunately with Sake, it tends to be that

787
00:29:50,051 --> 00:29:51,965
most people have a kind of a sort

788
00:29:51,965 --> 00:29:54,438
of a misunderstanding about what it is. They

789
00:29:54,438 --> 00:29:56,692
don't really know how to appreciate it properly

790
00:29:57,323 --> 00:29:57,823
So

791
00:29:58,277 --> 00:30:00,265
education is really important. So your both your

792
00:30:00,265 --> 00:30:00,980
your marketers,

793
00:30:01,775 --> 00:30:02,275
your

794
00:30:02,809 --> 00:30:05,353
evangelist to an extent and also your,

795
00:30:06,069 --> 00:30:06,569
educators

796
00:30:06,959 --> 00:30:08,877
as well. Are there any other things that

797
00:30:08,877 --> 00:30:10,075
you do and you don't do?

798
00:30:11,673 --> 00:30:13,591
You seem to have it all covered for

799
00:30:13,591 --> 00:30:17,285
the thai market. Yeah. Actually, like, our partnership

800
00:30:17,285 --> 00:30:18,805
was quite well balanced

801
00:30:19,765 --> 00:30:20,744
our husband's

802
00:30:21,285 --> 00:30:23,445
can create the pace. Yeah. So we can

803
00:30:23,445 --> 00:30:25,476
do, like, very nice pairing

804
00:30:26,012 --> 00:30:28,880
suggestion to the older markets too. Mh. And

805
00:30:29,199 --> 00:30:31,762
she is doing finance, so she can side,

806
00:30:31,922 --> 00:30:33,910
like, what we should do or what we

807
00:30:33,910 --> 00:30:37,887
shouldn't do. And, I'm just telling story. Right.

808
00:30:38,618 --> 00:30:41,164
Has the action been in tile? Has it

809
00:30:41,164 --> 00:30:42,993
changed over time? Or is it gonna remain

810
00:30:42,993 --> 00:30:44,903
the same? Have there been any surprises?

811
00:30:45,634 --> 00:30:47,305
What about the brewers as well? Because the

812
00:30:47,305 --> 00:30:50,250
brewers sometimes come visit? You in Thailand. What

813
00:30:50,250 --> 00:30:52,319
is their kind of reaction being to see

814
00:30:52,319 --> 00:30:53,832
the thai market? And then have there been

815
00:30:53,832 --> 00:30:55,026
any surprises for them do you think?

816
00:30:55,995 --> 00:30:56,814
For the brewer

817
00:30:58,064 --> 00:30:59,416
reaction is... Like, I'm gonna say.

818
00:31:00,451 --> 00:31:01,269
They were

819
00:31:01,644 --> 00:31:02,144
really,

820
00:31:02,599 --> 00:31:03,474
surprised because

821
00:31:04,523 --> 00:31:06,827
some of them came to Thailand for the

822
00:31:06,827 --> 00:31:09,314
first time, or others came

823
00:31:09,768 --> 00:31:10,642
to Thailand like,

824
00:31:11,928 --> 00:31:15,508
since 20 years or something. So, they don't

825
00:31:15,508 --> 00:31:16,008
have

826
00:31:16,383 --> 00:31:19,983
image of Thailand now. Okay. So when we

827
00:31:19,983 --> 00:31:22,540
take them to the... Our clients places is,

828
00:31:22,940 --> 00:31:26,695
they are really surprised how advanced tasting menu

829
00:31:26,695 --> 00:31:28,384
we are doing. Right. So,

830
00:31:29,180 --> 00:31:31,725
actually, like, what we pair is the high

831
00:31:31,725 --> 00:31:34,032
end thai food or high end, like,

832
00:31:34,763 --> 00:31:38,344
Makes cuisine in Mexican. Yeah. And not only

833
00:31:38,503 --> 00:31:41,447
Japanese cuisine, but we have more variety of

834
00:31:41,447 --> 00:31:43,357
the taste. We are pairing up.

835
00:31:44,089 --> 00:31:47,518
So that is 1 thing they really surprised,

836
00:31:47,757 --> 00:31:51,925
and they really like how sake is drink

837
00:31:52,064 --> 00:31:54,552
like a cool drink. Now in Thailand.

838
00:31:55,111 --> 00:31:55,510
Our...

839
00:31:56,068 --> 00:31:57,207
Like, we start

840
00:31:58,383 --> 00:32:01,736
ringing in the Nam Mh first in Highlands.

841
00:32:01,896 --> 00:32:03,129
So we

842
00:32:04,146 --> 00:32:06,700
we are showing, like, Sa can be really

843
00:32:06,700 --> 00:32:10,531
lively too. Mh. It's like natural sparkling and

844
00:32:10,850 --> 00:32:13,894
Yes. Season and you can taste, like, it

845
00:32:13,894 --> 00:32:17,402
was more enjoyable than Yeah. Normal sake. So

846
00:32:17,402 --> 00:32:19,967
that was the, first thing we did to

847
00:32:19,967 --> 00:32:23,070
the hotels or those kind of, high end

848
00:32:23,070 --> 00:32:25,774
restaurants. Like, okay. In this way, we can

849
00:32:25,774 --> 00:32:28,730
pair with this like more much like this,

850
00:32:28,969 --> 00:32:30,717
or we can do suggestion.

851
00:32:31,591 --> 00:32:33,760
So that surprise breweries

852
00:32:34,229 --> 00:32:36,304
Right. They really like it because

853
00:32:37,022 --> 00:32:40,315
it's hot in Talent. And when they drink

854
00:32:40,374 --> 00:32:41,650
their Nam okay.

855
00:32:42,461 --> 00:32:43,812
It's really refreshing.

856
00:32:44,368 --> 00:32:47,014
So they're saying, oh, drinking in thailand

857
00:32:47,706 --> 00:32:50,567
feels better actually. Like, it's really nice. Like,

858
00:32:50,726 --> 00:32:53,137
that's Sure was saying. So it was, like,

859
00:32:53,376 --> 00:32:53,876
really

860
00:32:54,495 --> 00:32:58,250
confident for us too. That was... Okay. They

861
00:32:58,250 --> 00:33:01,142
really, like how we serve too. So that

862
00:33:01,142 --> 00:33:03,459
was quite moment for us to.

863
00:33:04,337 --> 00:33:05,216
In in terms of,

864
00:33:06,015 --> 00:33:06,415
also,

865
00:33:06,909 --> 00:33:09,722
customer. Yes. Boom, we we also have this

866
00:33:10,179 --> 00:33:11,216
story. This

867
00:33:12,173 --> 00:33:14,646
late latest event that we did in Bangkok

868
00:33:14,646 --> 00:33:16,001
call, it was last month.

869
00:33:16,894 --> 00:33:18,010
We had

870
00:33:18,409 --> 00:33:21,201
need a hon coming to to Thailand. And

871
00:33:21,201 --> 00:33:23,195
and and we had this event at this

872
00:33:23,195 --> 00:33:26,566
1 Michelin star thai restaurant where we pair

873
00:33:27,039 --> 00:33:29,996
nit lineup up with with thai food. And,

874
00:33:31,594 --> 00:33:35,050
so people were making reservation. And and 1

875
00:33:35,285 --> 00:33:35,785
person

876
00:33:36,085 --> 00:33:37,525
actually reserve and say,

877
00:33:38,325 --> 00:33:40,805
they're allergic to Sake. So they just wanna

878
00:33:40,805 --> 00:33:42,244
join the event and not drink.

879
00:33:42,979 --> 00:33:44,654
At the event we were there together, and

880
00:33:44,654 --> 00:33:45,872
then we were just

881
00:33:46,568 --> 00:33:48,801
a bit skeptical of how he's allergic to

882
00:33:48,801 --> 00:33:50,237
the second. Did you say did you say

883
00:33:50,237 --> 00:33:52,630
you I'm allergic to suck specifically? Or was

884
00:33:52,630 --> 00:33:55,445
it I'm allergic to alcohol. It was specifically

885
00:33:55,445 --> 00:33:57,765
sucky. Second. So... Well that's weird to begin

886
00:33:57,765 --> 00:34:00,184
with this. You're you're allergic to alcohol me.

887
00:34:00,484 --> 00:34:02,735
Right. So so I was skeptical. So I

888
00:34:02,895 --> 00:34:05,844
I told him. Yeah. Maybe just try a

889
00:34:05,844 --> 00:34:07,119
little bit. You know,

890
00:34:08,156 --> 00:34:09,885
I'm not sure, have you tried this.

891
00:34:11,510 --> 00:34:11,907
So

892
00:34:12,542 --> 00:34:13,890
maybe just try something,

893
00:34:14,445 --> 00:34:17,222
and then so Ab he did and the

894
00:34:17,222 --> 00:34:17,697
whole night.

895
00:34:19,228 --> 00:34:22,264
He could not be addicted guess. He really

896
00:34:22,424 --> 00:34:24,181
Like They're like, 1 of those, you know,

897
00:34:24,820 --> 00:34:27,795
miracle priests you know, Oh, I can see.

898
00:34:28,034 --> 00:34:30,755
I can I can drink sucking now? What

899
00:34:30,755 --> 00:34:33,155
did you do? That's amazing. Yeah. That's really

900
00:34:33,155 --> 00:34:35,569
cool. Really enjoyed, and and he was, later

901
00:34:35,569 --> 00:34:38,449
on telling me that, I had passed ex

902
00:34:38,449 --> 00:34:41,329
ex... Bad experience with Sa. So yeah. In

903
00:34:41,329 --> 00:34:43,429
the end, he he he said that. So

904
00:34:43,983 --> 00:34:45,099
I'm gonna put you on the spot now.

905
00:34:45,338 --> 00:34:47,651
And let's focus on ty cuisine and sake.

906
00:34:47,890 --> 00:34:49,564
What is it about ty cuisine do you

907
00:34:49,564 --> 00:34:51,318
think? And you don't have to answer from,

908
00:34:51,398 --> 00:34:53,329
like, a scientific point you or anything. Just

909
00:34:53,329 --> 00:34:53,969
did what you feel,

910
00:34:54,690 --> 00:34:56,449
what you felt when you first tried Sec

911
00:34:56,449 --> 00:34:58,210
and ent cuisine together. What is it that

912
00:34:58,210 --> 00:34:58,690
makes it?

913
00:34:59,650 --> 00:35:01,010
So such a good match?

914
00:35:02,378 --> 00:35:03,572
So my perspective,

915
00:35:04,367 --> 00:35:07,868
high cuisine usually eats with rice. Mh. So

916
00:35:07,868 --> 00:35:08,266
basically,

917
00:35:08,759 --> 00:35:11,316
like, made with rice. The sake is made

918
00:35:11,316 --> 00:35:14,512
up of rice. So, yeah. This is, like,

919
00:35:15,072 --> 00:35:18,678
really good much. First of all, and also,

920
00:35:18,918 --> 00:35:20,034
Ty cuisine is

921
00:35:20,752 --> 00:35:23,384
really a lot of brave in it. They,

922
00:35:23,543 --> 00:35:23,783
like,

923
00:35:24,580 --> 00:35:26,356
sweet, sour and

924
00:35:26,669 --> 00:35:30,262
spicy, and those kind of combination, like, when

925
00:35:30,262 --> 00:35:33,135
you drink with wine, it was too much

926
00:35:33,135 --> 00:35:35,370
sometimes. But the with sake,

927
00:35:35,943 --> 00:35:36,182
then,

928
00:35:36,818 --> 00:35:37,296
somehow,

929
00:35:37,773 --> 00:35:41,934
at that point, Sa became 1 part of

930
00:35:42,309 --> 00:35:45,826
sweetness. Yes. 1 part of sourness. Yeah. So

931
00:35:45,826 --> 00:35:48,773
that... This kind of layer of the taste

932
00:35:48,773 --> 00:35:51,402
very well much with the sake. So I

933
00:35:51,402 --> 00:35:53,552
really like that. It's very much integration. Right.

934
00:35:53,791 --> 00:35:56,193
Isn't it. Yeah. When it comes to any

935
00:35:56,193 --> 00:35:58,182
type of sa food pairing, but in particular,

936
00:35:58,739 --> 00:36:00,807
thai thai cuisine and Sa, I kind of,

937
00:36:01,045 --> 00:36:03,208
I come recon confirm that for myself last

938
00:36:03,208 --> 00:36:05,357
night. Right. What about you Pump? And have

939
00:36:05,357 --> 00:36:06,471
you had... You...

940
00:36:07,187 --> 00:36:09,495
You Japanese cuisine is not your native cuisine.

941
00:36:09,654 --> 00:36:10,505
Right? So

942
00:36:10,942 --> 00:36:12,609
what was your kind of first experience trained?

943
00:36:13,324 --> 00:36:14,992
Japanese cuisine? Maybe I'll put the question the

944
00:36:14,992 --> 00:36:17,614
opposite way around? And how do you think

945
00:36:17,614 --> 00:36:19,600
kind of ty cuisine pairs with Sake compared

946
00:36:19,600 --> 00:36:21,369
to Japanese something maybe.

947
00:36:21,930 --> 00:36:22,490
I think, of course,

948
00:36:23,450 --> 00:36:24,410
from my experience,

949
00:36:25,050 --> 00:36:28,510
Japanese cuisine is something that is very

950
00:36:29,142 --> 00:36:30,596
authentic to the

951
00:36:30,971 --> 00:36:34,016
ingredients. Oh, absolutely. Yeah. So so

952
00:36:34,470 --> 00:36:35,583
I think with that,

953
00:36:36,696 --> 00:36:38,469
it actually is

954
00:36:38,779 --> 00:36:39,994
a total different

955
00:36:40,369 --> 00:36:40,869
world

956
00:36:41,244 --> 00:36:43,233
comparing to thai. Okay. We have, like,

957
00:36:44,029 --> 00:36:44,529
spices.

958
00:36:45,302 --> 00:36:45,381
Yeah.

959
00:36:46,515 --> 00:36:49,235
Wide range of flavor. Whereas, you know, in

960
00:36:49,394 --> 00:36:52,934
Japanese Cuisine is is really respecting the

961
00:36:53,248 --> 00:36:55,871
the ingredients. It's more simplistic. Right? Yeah. It

962
00:36:55,871 --> 00:36:57,937
puts, like, 1 particular ingredient or 1 particular,

963
00:36:58,334 --> 00:37:00,718
like, a group of ingredients center stage, whereas

964
00:37:00,718 --> 00:37:02,045
tires is just kind of a lot of

965
00:37:02,565 --> 00:37:05,444
different flavors. Right? And out. Yeah. Okay. And

966
00:37:05,444 --> 00:37:06,724
and for me, I think

967
00:37:07,844 --> 00:37:08,344
it's

968
00:37:08,964 --> 00:37:11,374
sa is amazing in such a way that,

969
00:37:11,534 --> 00:37:13,608
you know, with Japanese cuisine,

970
00:37:14,166 --> 00:37:14,666
it

971
00:37:15,282 --> 00:37:15,761
enhanced

972
00:37:16,240 --> 00:37:17,994
When you do it... Oh, when you you

973
00:37:17,994 --> 00:37:20,556
pair it together, it kind of enhance, like,

974
00:37:20,715 --> 00:37:23,409
the flavor are kind of complementing each other.

975
00:37:23,806 --> 00:37:25,257
And and and that's

976
00:37:26,025 --> 00:37:27,079
1 side of

977
00:37:27,467 --> 00:37:30,406
experience, sag experience with with with flavor. But

978
00:37:30,406 --> 00:37:32,630
with Thai cuisine, like you mentioned is a

979
00:37:32,630 --> 00:37:33,505
a lot of layers.

980
00:37:34,696 --> 00:37:35,196
So

981
00:37:35,823 --> 00:37:38,686
I I find it, you know, both very

982
00:37:38,686 --> 00:37:39,822
enjoyable. Actually

983
00:37:40,912 --> 00:37:43,377
I couldn't test to that. I think definitely,

984
00:37:43,949 --> 00:37:46,104
there is a little layers in in thai

985
00:37:46,104 --> 00:37:48,977
cuisine. And I think sort of Sake kind

986
00:37:48,977 --> 00:37:50,334
of does a really good job of sort

987
00:37:50,334 --> 00:37:52,385
of, like, just getting in between the layers

988
00:37:53,059 --> 00:37:55,121
and sort of interacting in different ways. So

989
00:37:55,121 --> 00:37:57,025
you get a very multi dimensional experience. I

990
00:37:57,025 --> 00:37:59,246
have to say, there aren't many other cuisine

991
00:37:59,246 --> 00:38:00,929
can think of where you get that same

992
00:38:00,929 --> 00:38:03,083
sort of multi dimensional experience. So it is

993
00:38:03,083 --> 00:38:05,318
quite unique. Yeah. I think. But for me,

994
00:38:05,637 --> 00:38:06,217
I think

995
00:38:07,153 --> 00:38:09,318
the key because are there's a lot of

996
00:38:09,318 --> 00:38:11,225
spicy food. Right? Right. I mean, you know,

997
00:38:11,622 --> 00:38:13,688
if you think you've had thai green curry

998
00:38:13,688 --> 00:38:15,435
before and you thought it was spicy. I've

999
00:38:15,435 --> 00:38:17,262
been told that in Thailand, it's on a

1000
00:38:17,262 --> 00:38:17,818
different level.

1001
00:38:18,548 --> 00:38:20,139
The problem perhaps when you're trying to pay

1002
00:38:20,139 --> 00:38:22,444
other alcoholic beverages, especially say, for example, spirit,

1003
00:38:22,603 --> 00:38:24,670
something with quite high alcohol, like like Sake.

1004
00:38:25,148 --> 00:38:27,056
The problem is that the alcohol tends to

1005
00:38:27,056 --> 00:38:29,461
exacerbate the spice. Right. The kick up the

1006
00:38:29,461 --> 00:38:31,297
end, which some people like some people don't

1007
00:38:31,297 --> 00:38:32,973
like so much, and it can make the

1008
00:38:32,973 --> 00:38:35,606
flavors taste a little better and sharp. Sa

1009
00:38:35,606 --> 00:38:38,039
doesn't do that. And I think the reason

1010
00:38:38,179 --> 00:38:40,099
why... And I was talking to anita Care

1011
00:38:40,099 --> 00:38:41,539
as well last night and they're sort of,

1012
00:38:41,619 --> 00:38:41,859
you know,

1013
00:38:42,579 --> 00:38:43,859
sort of saying that they felt the same

1014
00:38:43,859 --> 00:38:44,019
way.

1015
00:38:45,312 --> 00:38:46,371
Is the umami

1016
00:38:46,907 --> 00:38:49,539
factor that Sake has. Right? And would you

1017
00:38:49,539 --> 00:38:51,055
say there's a lot of umami in in

1018
00:38:51,055 --> 00:38:52,411
ty cuisine? Yes. Yes.

1019
00:38:53,129 --> 00:38:54,539
Because they have a lots of

1020
00:38:55,058 --> 00:38:58,328
fermented food. Sure their cuisine. Right. So that

1021
00:38:58,328 --> 00:39:01,917
is also, like, 1 factor that goes well

1022
00:39:01,917 --> 00:39:04,491
a lot. And also, we are bringing in

1023
00:39:05,358 --> 00:39:08,634
or kim techniques a lot. Yeah. That, gives

1024
00:39:08,848 --> 00:39:12,038
lots of natural mummy flavor a lot. So

1025
00:39:12,038 --> 00:39:14,052
that is really goes well with

1026
00:39:14,589 --> 00:39:16,741
noticed with the menu last night. Yeah. Like

1027
00:39:16,741 --> 00:39:18,335
you you were in my... You were in

1028
00:39:18,335 --> 00:39:19,292
my you know,

1029
00:39:20,344 --> 00:39:22,102
Mike 1 of my favorite kind of world

1030
00:39:22,102 --> 00:39:23,780
as so to speak, you know. And I

1031
00:39:23,780 --> 00:39:26,656
was actually... We were stood opposite this, lovely

1032
00:39:26,656 --> 00:39:27,614
lady, Susie,

1033
00:39:28,188 --> 00:39:29,545
she's a regular at your events, I guess,

1034
00:39:29,784 --> 00:39:32,577
her fan. And she was saying... She's Malaysia

1035
00:39:32,657 --> 00:39:34,013
I think it was right. And she was

1036
00:39:34,013 --> 00:39:36,184
saying that she's a massive fan of Kim

1037
00:39:36,184 --> 00:39:38,425
and Yamaha. And, you know, It'll it'll surprise

1038
00:39:38,425 --> 00:39:40,105
a lot of our Japanese listeners actually,

1039
00:39:40,824 --> 00:39:41,784
that foreigners,

1040
00:39:43,304 --> 00:39:46,030
or people outside Japan. Are so fall in

1041
00:39:46,030 --> 00:39:48,255
love with this category because it's not actually

1042
00:39:48,255 --> 00:39:50,004
so popular in Japan, I don't think Right.

1043
00:39:50,163 --> 00:39:52,944
In comparison. Right. The reason why we like

1044
00:39:52,944 --> 00:39:54,707
it so much. Is it's the layers. It's

1045
00:39:54,707 --> 00:39:55,581
the complexity,

1046
00:39:55,978 --> 00:39:58,680
and it's the, you know, da umami that

1047
00:39:58,680 --> 00:40:00,110
that you have with it. So I guess

1048
00:40:00,110 --> 00:40:01,938
in the end of the day, cuisine and

1049
00:40:01,938 --> 00:40:03,944
and that type of sake is, like a

1050
00:40:03,944 --> 00:40:06,974
synergy. Right? Which you can't really can create

1051
00:40:06,974 --> 00:40:09,446
with any other type of of beverage. Yeah.

1052
00:40:09,765 --> 00:40:10,265
Exactly.

1053
00:40:10,642 --> 00:40:11,142
And

1054
00:40:11,614 --> 00:40:14,408
it's funny because I didn't drink sake much

1055
00:40:14,408 --> 00:40:16,803
before Mh. This business. So that's why, like,

1056
00:40:17,043 --> 00:40:20,315
my way of shoe choosing the Yeah. Case

1057
00:40:20,315 --> 00:40:23,191
is, like, foreigners taste. So you answered my

1058
00:40:23,191 --> 00:40:24,620
questions from earlier. Finally.

1059
00:40:26,446 --> 00:40:27,954
But I like it. You you build up

1060
00:40:27,954 --> 00:40:31,085
the suspense. So Right. Despite being, you know,

1061
00:40:31,324 --> 00:40:31,885
a Japanese,

1062
00:40:32,284 --> 00:40:32,444
Say,

1063
00:40:33,324 --> 00:40:34,764
you didn't really drink a lot of sake,

1064
00:40:34,844 --> 00:40:35,724
which I think is the case for a

1065
00:40:35,724 --> 00:40:37,085
lot of people, in japan.

1066
00:40:37,896 --> 00:40:39,010
Although I don't wanna to generalize.

1067
00:40:39,647 --> 00:40:40,840
But that's a bit of a problem. Right?

1068
00:40:41,000 --> 00:40:42,295
So, okay. So

1069
00:40:42,670 --> 00:40:45,375
can you... Do you think maybe you you

1070
00:40:45,375 --> 00:40:48,116
have any kind of maybe there's any takeaways

1071
00:40:48,251 --> 00:40:50,577
that could be used to help

1072
00:40:51,029 --> 00:40:53,173
promote to increase the consumption of future. Have

1073
00:40:53,173 --> 00:40:54,046
you been working on that?

1074
00:40:54,856 --> 00:40:57,322
By any chance so... So that is what

1075
00:40:57,322 --> 00:40:59,788
we start doing it this year. Right. Like,

1076
00:41:00,424 --> 00:41:02,901
starting from even last night. I had a

1077
00:41:02,901 --> 00:41:04,568
feeling that might be 1 of the motivations

1078
00:41:04,648 --> 00:41:05,782
Yeah Yeah. Because

1079
00:41:06,473 --> 00:41:08,798
what we want to do is, like, keep

1080
00:41:09,505 --> 00:41:12,681
keep buying Sake from them. That it's supporting

1081
00:41:12,681 --> 00:41:14,666
for them, and that that makes it

1082
00:41:15,460 --> 00:41:17,782
supporting environment as well. Yeah. That is 1

1083
00:41:17,782 --> 00:41:21,132
thing, But the we cannot buy to support

1084
00:41:21,132 --> 00:41:21,371
1.

1085
00:41:22,408 --> 00:41:25,119
No. So that is not what we can

1086
00:41:25,119 --> 00:41:28,489
do, but the still like to make fans

1087
00:41:28,489 --> 00:41:29,690
in Thailand and

1088
00:41:30,489 --> 00:41:33,930
to see him or our guy, the sake,

1089
00:41:34,650 --> 00:41:36,385
she got the he ko kick

1090
00:41:37,061 --> 00:41:40,481
And the Sa and the she our sales

1091
00:41:40,481 --> 00:41:41,117
lady. And

1092
00:41:41,833 --> 00:41:42,970
she is talking

1093
00:41:43,519 --> 00:41:45,752
a lot passionate about us. I was really

1094
00:41:45,752 --> 00:41:47,347
impressed by that. Like, you all stood up,

1095
00:41:47,666 --> 00:41:49,500
like, at the beginning of of each of

1096
00:41:49,500 --> 00:41:51,574
them. Mh. And you sort of talked about

1097
00:41:51,574 --> 00:41:53,421
your passion in Sake and about, you know,

1098
00:41:53,580 --> 00:41:55,171
what the concept of the event was, but

1099
00:41:55,171 --> 00:41:57,317
also the explanations about the food and Sake

1100
00:41:57,317 --> 00:41:58,748
pairing as well were really detailed.

1101
00:41:59,703 --> 00:42:02,030
Mostly a Japanese audience night. Wasn't it. Right?

1102
00:42:02,750 --> 00:42:04,190
Had any of them... Any of the people

1103
00:42:04,190 --> 00:42:06,030
who attended have they been Thailand before? Did

1104
00:42:06,030 --> 00:42:07,469
you get a chance to sort of, yeah

1105
00:42:07,469 --> 00:42:09,322
chat to them? Yeah. What was the general

1106
00:42:09,322 --> 00:42:11,156
kind of feeling about the event from them

1107
00:42:11,156 --> 00:42:12,991
and they they're gonna reaction? Did it surprise

1108
00:42:12,991 --> 00:42:15,304
you or is absolutely? It was actually really

1109
00:42:15,304 --> 00:42:18,175
good feedback but, I even get a lot

1110
00:42:18,175 --> 00:42:18,389
of

1111
00:42:19,546 --> 00:42:21,779
direct message from them, and they were saying,

1112
00:42:22,338 --> 00:42:25,151
like, it was, like, wonderful. Then because they

1113
00:42:25,289 --> 00:42:28,181
really deep understanding of the

1114
00:42:28,494 --> 00:42:31,054
thai cuisine and how to pair with the

1115
00:42:31,054 --> 00:42:34,414
sake that surprised them. That is really our

1116
00:42:34,414 --> 00:42:36,894
confidence as well. Like, bring back to Japan,

1117
00:42:37,135 --> 00:42:39,545
like, where the original Sa started.

1118
00:42:40,264 --> 00:42:43,057
The we are the foreign company doing it.

1119
00:42:43,297 --> 00:42:46,490
But the... What they really surprised is also,

1120
00:42:46,570 --> 00:42:49,138
like what I mentioned Night c was talking

1121
00:42:49,138 --> 00:42:50,516
a lot about Hem

1122
00:42:50,893 --> 00:42:53,447
or Buddha and Yeah. Like those Japanese words.

1123
00:42:53,766 --> 00:42:55,712
Cheers she is passion

1124
00:42:56,641 --> 00:42:59,818
singing, and those kind of thing is quite

1125
00:42:59,818 --> 00:43:01,191
unique from the Japanese

1126
00:43:01,565 --> 00:43:04,996
perspective too. Yes. And how you know in,

1127
00:43:05,950 --> 00:43:09,288
by the information that Sake selling to abroad.

1128
00:43:09,527 --> 00:43:12,647
Mh. But you don't really see how they're

1129
00:43:12,647 --> 00:43:16,000
selling or, like, how much they actually like

1130
00:43:16,000 --> 00:43:19,193
or Mh. So and after that, how much

1131
00:43:19,193 --> 00:43:21,521
they can do for their pairing as well.

1132
00:43:21,761 --> 00:43:23,834
Yeah. And they're also, like, we want to

1133
00:43:23,834 --> 00:43:24,972
do, like, cultural

1134
00:43:25,827 --> 00:43:29,437
exchange with the Thailand. So our partner part

1135
00:43:29,829 --> 00:43:32,009
tom's husband. He is from

1136
00:43:32,309 --> 00:43:35,750
Royal family and that his royal family made

1137
00:43:35,829 --> 00:43:39,521
Mass curry. Yes. That was original recipe and

1138
00:43:39,521 --> 00:43:42,558
that was told in his family. And the

1139
00:43:42,558 --> 00:43:45,595
way he actually cooked from the scratch.

1140
00:43:46,327 --> 00:43:49,028
About the Moss curry at that event. And

1141
00:43:49,028 --> 00:43:52,070
that was really special moment for them to

1142
00:43:52,206 --> 00:43:52,682
experience, like,

1143
00:43:53,653 --> 00:43:56,048
actual original muscle that you can eat A

1144
00:43:56,048 --> 00:43:58,282
royalty as well. Yeah. Like, at least your

1145
00:43:58,282 --> 00:44:00,916
your royal family actually does something useful. Right.

1146
00:44:01,236 --> 00:44:03,243
Yeah. All the other real families in the

1147
00:44:03,243 --> 00:44:04,996
world, You know, Getting all the money and

1148
00:44:04,996 --> 00:44:07,067
just being sort of, you know, enjoying a

1149
00:44:07,067 --> 00:44:09,536
nice. Yeah. You're doing some useful providing amazing

1150
00:44:09,536 --> 00:44:11,703
curry for the populace, You know? Learn how

1151
00:44:11,703 --> 00:44:13,457
to cook and provide some amazing food for

1152
00:44:13,457 --> 00:44:15,450
us Uk your family in particular.

1153
00:44:16,885 --> 00:44:17,443
I joke.

1154
00:44:18,240 --> 00:44:20,807
So yeah. I I think I think that's

1155
00:44:20,807 --> 00:44:22,643
like, that's really, really interesting. You know, I'll

1156
00:44:22,643 --> 00:44:24,079
let you in on a little thing which

1157
00:44:24,159 --> 00:44:25,516
I've discovered doing some,

1158
00:44:26,075 --> 00:44:28,070
tourist Sa experiences in in japan.

1159
00:44:29,200 --> 00:44:30,711
I think it's easier for,

1160
00:44:31,268 --> 00:44:33,200
people from overseas to understand

1161
00:44:33,575 --> 00:44:35,086
what Kim and Yamaha is.

1162
00:44:35,737 --> 00:44:37,749
Because we have a similar kind of culture

1163
00:44:37,806 --> 00:44:38,624
when making

1164
00:44:39,238 --> 00:44:40,829
bread. We have a this type of bread

1165
00:44:40,829 --> 00:44:44,251
called sourdough bread. Right? And that also requires

1166
00:44:44,251 --> 00:44:46,967
a starter to make it. So, like, what

1167
00:44:47,046 --> 00:44:48,873
I do now when I'm when I'm teaching

1168
00:44:48,873 --> 00:44:50,224
people about sack and I have to talk

1169
00:44:50,224 --> 00:44:51,733
about the starter. I just say have you

1170
00:44:51,733 --> 00:44:53,401
ever made Sourdough over bread before? And they

1171
00:44:53,401 --> 00:44:55,089
look at me and go, Oh, the Sake

1172
00:44:55,089 --> 00:44:56,767
uses starter as well. There we go. Job

1173
00:44:56,767 --> 00:44:58,046
done. Don't even have to talk about what

1174
00:44:58,046 --> 00:45:00,523
it is. And and I think during the

1175
00:45:00,523 --> 00:45:02,681
pandemic as well, everyone was making either banana

1176
00:45:02,681 --> 00:45:04,613
bread Melanie pan in Japan or,

1177
00:45:05,252 --> 00:45:08,126
sourdough bread. And and Sourdough starters are made

1178
00:45:08,126 --> 00:45:10,441
in a very similar way to a kim

1179
00:45:10,521 --> 00:45:12,676
Yamaha also. Belgian beer as well. It's kind

1180
00:45:12,676 --> 00:45:15,005
of similar. It there's just... It's in our

1181
00:45:15,005 --> 00:45:17,179
culture already isn't it? You know, this whole

1182
00:45:17,715 --> 00:45:20,688
concept of making alcoholic beverages of fermented,

1183
00:45:21,065 --> 00:45:24,188
food products or you know, just using creating

1184
00:45:24,188 --> 00:45:26,578
this starter in the same way. Yeah. I

1185
00:45:26,578 --> 00:45:28,729
wanna I wanna kind of diver divert actually

1186
00:45:29,128 --> 00:45:31,518
into something a little bit different. And so

1187
00:45:31,518 --> 00:45:31,757
pound,

1188
00:45:32,885 --> 00:45:33,385
So

1189
00:45:34,077 --> 00:45:36,618
you went from finance to food. That's quite

1190
00:45:36,618 --> 00:45:37,651
a career move.

1191
00:45:38,365 --> 00:45:40,351
Yeah? Yes. That's quite a bold korea move.

1192
00:45:40,684 --> 00:45:43,066
But having worked in both worlds? Are there

1193
00:45:43,066 --> 00:45:44,099
any... Is there any kind of,

1194
00:45:45,846 --> 00:45:47,117
similarities might not be the right word. But

1195
00:45:47,117 --> 00:45:49,182
there any kind of interesting perspectives that maybe

1196
00:45:49,182 --> 00:45:51,107
you can bring to the world from the

1197
00:45:51,107 --> 00:45:51,984
world of finance?

1198
00:45:53,101 --> 00:45:53,260
Yes.

1199
00:45:54,217 --> 00:45:55,754
Or similarity. Mh

1200
00:45:56,132 --> 00:45:57,567
you short drink a lot in both worlds.

1201
00:45:57,807 --> 00:45:58,285
Oh, okay.

1202
00:45:59,481 --> 00:45:59,721
Yeah.

1203
00:46:01,010 --> 00:46:01,726
No. I'm about...

1204
00:46:02,760 --> 00:46:05,464
Actually, I think for me in finance, what

1205
00:46:05,623 --> 00:46:06,498
I did was

1206
00:46:07,547 --> 00:46:10,014
supporting client. I was in global markets helping

1207
00:46:10,729 --> 00:46:13,752
corporates to manage their financial risk and maybe,

1208
00:46:14,070 --> 00:46:16,391
an exchange rate or interest rate or a

1209
00:46:16,391 --> 00:46:18,537
commodity prices. Those kind of things that Mh,

1210
00:46:18,934 --> 00:46:19,730
I was doing. And

1211
00:46:21,240 --> 00:46:22,058
that is

1212
00:46:22,529 --> 00:46:23,988
me having to

1213
00:46:24,686 --> 00:46:25,565
support the client.

1214
00:46:26,284 --> 00:46:26,524
Right?

1215
00:46:27,403 --> 00:46:29,081
In in in Sake, I think it's the

1216
00:46:29,081 --> 00:46:30,848
same thing. What what we are trying to

1217
00:46:30,848 --> 00:46:32,914
do is actually we are trying to support

1218
00:46:32,914 --> 00:46:34,821
our customer, which are restaurants.

1219
00:46:35,615 --> 00:46:36,989
You know, we want their

1220
00:46:37,538 --> 00:46:38,356
food, they're

1221
00:46:38,731 --> 00:46:41,515
really good food who actually have some drinks

1222
00:46:41,515 --> 00:46:44,083
that are complemented with their food. So

1223
00:46:44,474 --> 00:46:45,827
I think in that perspective,

1224
00:46:46,385 --> 00:46:48,615
we we are trying hard from our outside,

1225
00:46:48,854 --> 00:46:50,925
like, we... When I was in banking to,

1226
00:46:51,004 --> 00:46:52,597
you know, research and

1227
00:46:53,329 --> 00:46:55,084
For for Sake, it's the same thing. Like,

1228
00:46:55,324 --> 00:46:57,956
we want to... Like, you mentioned. We actually

1229
00:46:57,956 --> 00:46:58,994
tasted that food,

1230
00:46:59,791 --> 00:47:02,353
some customer, we just go as customer files

1231
00:47:02,353 --> 00:47:04,023
us before we actually go and sell them.

1232
00:47:04,182 --> 00:47:06,806
So we know what, like, what type of

1233
00:47:06,965 --> 00:47:11,059
Sake we're gonna be, proposing to them. So

1234
00:47:11,116 --> 00:47:13,344
we did that. For me, when I changed

1235
00:47:13,344 --> 00:47:13,844
from

1236
00:47:14,379 --> 00:47:16,630
when I get into Sake, I also

1237
00:47:18,293 --> 00:47:18,793
did,

1238
00:47:19,403 --> 00:47:22,972
K sa and also Sa some caused. To

1239
00:47:22,972 --> 00:47:23,527
to actually,

1240
00:47:24,320 --> 00:47:26,318
support the the client at best. Yeah.

1241
00:47:27,193 --> 00:47:28,943
2 very best support the clients. So I

1242
00:47:28,943 --> 00:47:30,636
think that is 1

1243
00:47:31,409 --> 00:47:34,591
kind of similarity just we we're doing. Interesting.

1244
00:47:35,084 --> 00:47:36,382
So it's not just basically

1245
00:47:37,479 --> 00:47:39,155
exchanging a lot of money. There's a little

1246
00:47:39,155 --> 00:47:41,311
bit more involved with finance and,

1247
00:47:42,429 --> 00:47:43,546
impressed, we give it growth.

1248
00:47:44,599 --> 00:47:44,759
There.

1249
00:47:45,476 --> 00:47:47,628
Almost almost Again no worry.

1250
00:47:48,665 --> 00:47:49,143
So

1251
00:47:50,339 --> 00:47:52,172
what? Going back to the food in in

1252
00:47:52,332 --> 00:47:52,832
Sa.

1253
00:47:53,857 --> 00:47:56,473
Do we review you have a favorite sake

1254
00:47:56,473 --> 00:47:56,973
and

1255
00:47:57,345 --> 00:48:00,041
food match? Doesn't necessarily have to be take

1256
00:48:00,041 --> 00:48:00,358
cuisine.

1257
00:48:00,849 --> 00:48:02,927
So Mexican cuisine is quite popular in Thailand

1258
00:48:02,927 --> 00:48:03,567
as well. So...

1259
00:48:04,446 --> 00:48:06,364
Yeah Favorite Sake is so hard. Right?

1260
00:48:07,083 --> 00:48:09,081
It is actually. Yeah. Yeah. It's really hard

1261
00:48:09,081 --> 00:48:10,120
to to pinpoint. I guess,

1262
00:48:11,013 --> 00:48:12,390
it depends on the

1263
00:48:12,846 --> 00:48:15,395
location, the food. Yeah. Yeah. It was there

1264
00:48:15,395 --> 00:48:17,307
anything you would recommend, like, a a real

1265
00:48:17,307 --> 00:48:17,626
kind of,

1266
00:48:19,061 --> 00:48:21,628
bombshell pairing that will just blow anyone way

1267
00:48:21,628 --> 00:48:23,386
you who tries it. The Everyone must try.

1268
00:48:23,626 --> 00:48:25,404
They're gonna try Sa if they're gonna try

1269
00:48:25,543 --> 00:48:28,100
a food match in your experience that you've

1270
00:48:28,100 --> 00:48:28,500
come across.

1271
00:48:29,393 --> 00:48:33,648
So yesterday, what we've done and everyone really

1272
00:48:33,708 --> 00:48:34,767
enjoyed was

1273
00:48:35,226 --> 00:48:36,079
the moo.

1274
00:48:37,471 --> 00:48:40,571
Mop copy. Yeah. It was, like, copy is

1275
00:48:40,571 --> 00:48:41,389
the fermented

1276
00:48:41,843 --> 00:48:42,343
little

1277
00:48:43,274 --> 00:48:43,512
shrimp.

1278
00:48:44,322 --> 00:48:47,744
Okay. That is from Thailand. And actually that

1279
00:48:47,744 --> 00:48:49,017
ka, Go,

1280
00:48:49,414 --> 00:48:49,914
grandma

1281
00:48:50,528 --> 00:48:52,677
made and that she brought in. And it

1282
00:48:52,677 --> 00:48:55,904
would so good and that kind of

1283
00:48:56,282 --> 00:48:58,059
food with the Pod

1284
00:48:58,995 --> 00:49:00,990
technique was really going well.

1285
00:49:01,564 --> 00:49:02,064
But

1286
00:49:02,523 --> 00:49:03,023
that

1287
00:49:03,962 --> 00:49:06,519
with copy, and we made it with the,

1288
00:49:07,398 --> 00:49:10,535
wild boar. Yeah. And mixed with the,

1289
00:49:11,326 --> 00:49:11,564
copy.

1290
00:49:12,200 --> 00:49:12,700
And

1291
00:49:13,234 --> 00:49:16,335
put on the tofu. And that is a

1292
00:49:16,335 --> 00:49:19,675
worm food, and it's not cold food. So

1293
00:49:19,834 --> 00:49:20,334
I

1294
00:49:20,962 --> 00:49:22,653
much with the wong

1295
00:49:23,662 --> 00:49:24,853
because in the mortgage. Oh,

1296
00:49:25,568 --> 00:49:28,268
no. And usually, numbers was okay, we shouldn't

1297
00:49:28,268 --> 00:49:30,906
do, like, warming up, But this cuisine, like,

1298
00:49:31,065 --> 00:49:34,010
we need to, match the temperature. Yeah. And

1299
00:49:34,010 --> 00:49:36,796
that that worked really well and that that,

1300
00:49:37,671 --> 00:49:39,582
most of them, they were saying, like,

1301
00:49:40,233 --> 00:49:43,654
how can you warming up cousin and this

1302
00:49:43,654 --> 00:49:46,358
is like actually good. So it was much...

1303
00:49:46,756 --> 00:49:48,845
It's like Is the Bud. Right? Who was

1304
00:49:48,845 --> 00:49:50,761
wasn't? It's not there. It's not their spritz,

1305
00:49:51,000 --> 00:49:51,899
like, sort of,

1306
00:49:52,357 --> 00:49:54,693
kind of, like, slightly sparkling. Fruity

1307
00:49:55,070 --> 00:49:57,241
Close. But, but it's a bit bit more

1308
00:49:57,241 --> 00:49:59,157
sort of savory and a bit more kind

1309
00:49:59,157 --> 00:50:00,355
of Right? Yeah. Right?

1310
00:50:01,233 --> 00:50:03,468
So there you go. That's pairing that you

1311
00:50:03,468 --> 00:50:04,926
absolutely must try

1312
00:50:05,799 --> 00:50:07,957
what about pam? What for, you know, at

1313
00:50:07,957 --> 00:50:09,395
what aspects of Japanese culture?

1314
00:50:10,114 --> 00:50:11,553
Do you like have you fallen in love

1315
00:50:11,553 --> 00:50:13,811
with? And how do you think Japanese culture

1316
00:50:13,870 --> 00:50:15,241
compares with? Times.

1317
00:50:16,590 --> 00:50:17,781
You don't have to make a comparison.

1318
00:50:19,766 --> 00:50:19,925
Well,

1319
00:50:21,433 --> 00:50:23,259
I actually like to japan a lot. I

1320
00:50:23,259 --> 00:50:24,704
come here. Very often.

1321
00:50:25,340 --> 00:50:25,499
Actually,

1322
00:50:26,612 --> 00:50:28,281
I I love... I think

1323
00:50:28,838 --> 00:50:31,540
with the couch it's too aspect. 1 aspect

1324
00:50:31,540 --> 00:50:31,937
is that,

1325
00:50:33,463 --> 00:50:34,122
they're really

1326
00:50:35,373 --> 00:50:37,783
into what they do. So whether be

1327
00:50:38,397 --> 00:50:42,217
growing fruits, making sake or doing everything,

1328
00:50:43,188 --> 00:50:45,662
I I find that Japanese really pay attention

1329
00:50:45,662 --> 00:50:48,056
to every single detail. Yes. Which is,

1330
00:50:48,614 --> 00:50:49,971
something that is very,

1331
00:50:50,784 --> 00:50:52,296
wonderful movie at admirable. Like,

1332
00:50:53,171 --> 00:50:53,808
my daughter,

1333
00:50:54,365 --> 00:50:57,072
always say, why is everything so good in

1334
00:50:57,311 --> 00:51:00,107
Japan like? Why everything I eat so good

1335
00:51:00,107 --> 00:51:01,242
every roots I

1336
00:51:02,170 --> 00:51:03,994
yeah. I I think that's 1 thing that

1337
00:51:04,074 --> 00:51:06,612
I like a lot about the culture.

1338
00:51:07,744 --> 00:51:10,621
And the other aspect is, while working with

1339
00:51:10,781 --> 00:51:11,180
Japanese.

1340
00:51:11,820 --> 00:51:12,778
Trust is

1341
00:51:13,418 --> 00:51:17,347
really really taken seriously here. And and for

1342
00:51:17,347 --> 00:51:19,258
us to do... To be doing business with

1343
00:51:19,418 --> 00:51:23,799
Japanese. It's really a con comfort, like. Find

1344
00:51:23,799 --> 00:51:25,552
it very comfortable where, like, you know,

1345
00:51:26,445 --> 00:51:27,824
I know that if

1346
00:51:28,125 --> 00:51:31,005
I'm good to them. If I'm always sincere

1347
00:51:31,005 --> 00:51:31,664
and trustworthy,

1348
00:51:32,525 --> 00:51:34,204
they're not gonna be trained me. They're not

1349
00:51:34,204 --> 00:51:35,253
just gonna, you know,

1350
00:51:36,445 --> 00:51:38,986
when when they trust their trust and I

1351
00:51:39,145 --> 00:51:41,766
I think I find that also very good

1352
00:51:41,766 --> 00:51:43,275
working with Japanese as well.

1353
00:51:44,324 --> 00:51:46,158
Thailand is Japan's sister, sister,

1354
00:51:46,956 --> 00:51:49,030
sister culture. That's really interesting to hear.

1355
00:51:49,747 --> 00:51:52,060
You have a particular project which caught my

1356
00:51:52,060 --> 00:51:53,517
eye called the 40

1357
00:51:55,501 --> 00:51:57,887
Creations. Yeah. And do I understand this correctly

1358
00:51:57,887 --> 00:51:59,876
that you want to create 40 creations? Is

1359
00:51:59,876 --> 00:52:00,353
that the goal?

1360
00:52:01,164 --> 00:52:02,277
Yeah. Why 40.

1361
00:52:03,471 --> 00:52:04,505
Did you just have a pick a number

1362
00:52:04,505 --> 00:52:05,857
and had a realistic 1 of that.

1363
00:52:07,686 --> 00:52:09,289
So I started, I was

1364
00:52:10,003 --> 00:52:11,352
20 something. Yeah. Okay.

1365
00:52:13,177 --> 00:52:15,557
I didn't imagine. I'm gonna be 40. So.

1366
00:52:16,192 --> 00:52:18,043
Close to 40 o. Yeah. But it's not

1367
00:52:18,043 --> 00:52:20,039
that 40, but the Yeah. 4 0 is,

1368
00:52:20,998 --> 00:52:21,238
actually,

1369
00:52:22,197 --> 00:52:24,921
in Japanese. She and what we can call

1370
00:52:24,921 --> 00:52:27,386
it. Of course. So, like, I wanted to

1371
00:52:27,386 --> 00:52:29,930
make, like, a really good wrinkle with through,

1372
00:52:30,566 --> 00:52:34,024
those projects so that is more like shoe

1373
00:52:34,161 --> 00:52:36,389
creations for me. So, like, I want to

1374
00:52:36,389 --> 00:52:38,320
be, like, really cute entrepreneur

1375
00:52:38,855 --> 00:52:40,367
grandmother's in the future.

1376
00:52:41,018 --> 00:52:43,187
So I was, hoping to

1377
00:52:43,561 --> 00:52:46,740
do the project for the, good wrinkle to

1378
00:52:46,740 --> 00:52:49,617
the people. So that it's my gold. You

1379
00:52:49,617 --> 00:52:52,242
clearly enjoy creating things Yes. Right? So you

1380
00:52:52,242 --> 00:52:53,992
have an a creative itch there? You know,

1381
00:52:54,231 --> 00:52:55,918
Have you scratched to that? Or do you

1382
00:52:55,918 --> 00:52:58,233
think there's still more projects in the pipeline?

1383
00:52:58,393 --> 00:52:59,931
Is there any projects in the pipeline.

1384
00:53:00,468 --> 00:53:02,863
So I hey. You can talk about? Yeah.

1385
00:53:03,182 --> 00:53:04,081
Now I'm

1386
00:53:04,714 --> 00:53:05,533
food sample

1387
00:53:06,150 --> 00:53:07,108
artist? Oh.

1388
00:53:08,306 --> 00:53:10,061
Do you know food something? I'm trying to

1389
00:53:10,061 --> 00:53:11,817
think food samples, of course. Yeah. Yeah Yeah.

1390
00:53:12,695 --> 00:53:15,101
Bake food. The the fake food that made

1391
00:53:15,101 --> 00:53:17,093
from, like, the plastic or something. Right? Right.

1392
00:53:17,332 --> 00:53:18,527
Which if you come to Japan, you can

1393
00:53:18,527 --> 00:53:20,494
actually learn how to make Right? Yeah. Mh

1394
00:53:20,615 --> 00:53:23,335
And I was born in gif. Mh. And

1395
00:53:23,335 --> 00:53:25,494
that that... Which is where it originates. Right?

1396
00:53:25,655 --> 00:53:28,375
Yes. I know that. And gif is, like,

1397
00:53:29,255 --> 00:53:31,744
good or bad but no 1 for the

1398
00:53:31,744 --> 00:53:32,881
fake. So

1399
00:53:33,258 --> 00:53:35,889
that is the our identity I can say.

1400
00:53:38,855 --> 00:53:41,355
Well, it's okay. It's a beautiful, like,

1401
00:53:41,655 --> 00:53:44,135
you know, national heritage. Yep. It's it's a

1402
00:53:44,135 --> 00:53:46,375
really beautiful environment. So maybe we can forgive

1403
00:53:46,375 --> 00:53:48,547
them for having this fake culture. Right. So

1404
00:53:48,547 --> 00:53:51,494
you are a food sample artist. Right. So,

1405
00:53:51,654 --> 00:53:53,088
Wake, give us as an example, what is

1406
00:53:53,088 --> 00:53:54,761
the latest creation that you're quite proud of

1407
00:53:54,761 --> 00:53:56,833
for you. So I start

1408
00:53:57,804 --> 00:54:00,625
doing from the outside because there is no

1409
00:54:01,085 --> 00:54:04,844
knees in Berlin. No. Other crude sample myself.

1410
00:54:05,339 --> 00:54:07,677
But I find out this is really

1411
00:54:08,216 --> 00:54:09,835
interesting, like, unique culture

1412
00:54:10,374 --> 00:54:13,331
because, like, Pam mentioned, like, we are into

1413
00:54:13,331 --> 00:54:15,905
all the details. Right? Like, we are kind

1414
00:54:15,905 --> 00:54:17,045
of Ot

1415
00:54:17,425 --> 00:54:20,005
mentality in all over japan. And

1416
00:54:20,385 --> 00:54:22,864
this food sample it's super Or taco because

1417
00:54:22,945 --> 00:54:26,334
Yeah. Like, when I talk to german person

1418
00:54:26,473 --> 00:54:29,027
about my project and she was telling me

1419
00:54:29,027 --> 00:54:31,421
directly that I really don't know what you

1420
00:54:31,421 --> 00:54:34,541
wanna do. With this. Because there is nothing.

1421
00:54:34,780 --> 00:54:37,566
You cannot eat and you cannot do something

1422
00:54:37,566 --> 00:54:38,760
with No. But

1423
00:54:39,397 --> 00:54:43,231
to create, like, really looks tasty thing, like,

1424
00:54:43,628 --> 00:54:44,685
with the older

1425
00:54:45,059 --> 00:54:47,842
your skills in it. Like, actually, it has,

1426
00:54:48,001 --> 00:54:50,465
like, more, like, 90 years old history or

1427
00:54:50,465 --> 00:54:53,179
something and I trained at the 1 lady.

1428
00:54:53,972 --> 00:54:56,986
They're 1 must, and I learned this skill.

1429
00:54:57,462 --> 00:54:59,152
But that this is kind of

1430
00:54:59,698 --> 00:55:01,630
so useless and so

1431
00:55:02,005 --> 00:55:02,322
cute.

1432
00:55:02,880 --> 00:55:06,560
And so amazing this. It shows so bad

1433
00:55:06,617 --> 00:55:07,173
so real.

1434
00:55:07,984 --> 00:55:09,419
You know, you can eat them, they look

1435
00:55:09,419 --> 00:55:11,093
really edible. They look really good.

1436
00:55:12,050 --> 00:55:13,405
You know. So if you come to Japan,

1437
00:55:13,485 --> 00:55:14,840
and you look at the windows of the

1438
00:55:14,840 --> 00:55:16,929
restaurants, like they all have these food sump.

1439
00:55:17,089 --> 00:55:19,010
It's big business in Japan isn't it? Yes.

1440
00:55:19,329 --> 00:55:22,049
Every restaurant will have food samples. Right? This

1441
00:55:22,049 --> 00:55:22,690
is also,

1442
00:55:23,250 --> 00:55:26,053
same as sake. I cannot say sake, but...

1443
00:55:27,007 --> 00:55:27,962
No. But I think I know where you're

1444
00:55:27,962 --> 00:55:30,826
going. Yeah. This is going to be, like,

1445
00:55:31,239 --> 00:55:34,293
shrinking Yes. Industry. Yeah. And the it was

1446
00:55:34,351 --> 00:55:37,005
a lot in Japan. But the it was

1447
00:55:38,101 --> 00:55:38,601
the

1448
00:55:38,994 --> 00:55:40,590
a moment like behind.

1449
00:55:41,309 --> 00:55:43,086
So I want to

1450
00:55:43,703 --> 00:55:46,656
use this technique to, like, when I do

1451
00:55:46,656 --> 00:55:47,349
it in

1452
00:55:47,708 --> 00:55:48,924
abroad. Then

1453
00:55:49,538 --> 00:55:52,562
I can show, like, other perspective of this

1454
00:55:52,562 --> 00:55:55,945
thing. So not just only, like, the showcase

1455
00:55:56,244 --> 00:55:58,405
of the restaurant, but there is no use

1456
00:55:58,405 --> 00:56:01,364
for that anymore. But maybe from the outside,

1457
00:56:01,525 --> 00:56:03,065
Mh it has

1458
00:56:03,458 --> 00:56:03,776
kind of,

1459
00:56:04,572 --> 00:56:06,801
different angle I can show. This is kind

1460
00:56:06,801 --> 00:56:09,507
of what we want to do in Sa

1461
00:56:09,507 --> 00:56:11,829
too. Like, we don't need to show like,

1462
00:56:11,908 --> 00:56:12,622
this was

1463
00:56:13,574 --> 00:56:14,629
older people's

1464
00:56:15,001 --> 00:56:17,143
thing or any kind of,

1465
00:56:18,492 --> 00:56:19,126
hub say, like,

1466
00:56:20,886 --> 00:56:24,083
stereotype? Yeah. Yeah. We don't have any stereotype

1467
00:56:24,376 --> 00:56:27,232
in abroad. Yeah. So we can create, like,

1468
00:56:28,440 --> 00:56:28,679
actual,

1469
00:56:29,476 --> 00:56:31,547
value that we can show. You start with

1470
00:56:31,547 --> 00:56:34,516
a blank canvas. Right. Right? With no pre.

1471
00:56:34,892 --> 00:56:36,348
Well well, maybe some pre.

1472
00:56:37,139 --> 00:56:38,974
Misconceptions. You start pretty much with a blank

1473
00:56:38,974 --> 00:56:40,809
canvas. Right. And you paint a new kind

1474
00:56:40,809 --> 00:56:43,203
of yeah. Picture about what Is. I think

1475
00:56:43,203 --> 00:56:45,934
that's the biggest advantage about Selling overseas isn't

1476
00:56:45,934 --> 00:56:47,375
something that you can't really do here in

1477
00:56:47,454 --> 00:56:49,215
Mh Japan, it's a bit tricky. Yep.

1478
00:56:50,494 --> 00:56:52,355
It's been really, really interesting

1479
00:56:52,669 --> 00:56:54,182
you know, chatting to you both. I learned

1480
00:56:54,182 --> 00:56:56,196
so much about high culture and

1481
00:56:56,811 --> 00:56:58,882
parallels that I didn't know existed. And also,

1482
00:56:59,121 --> 00:57:02,242
I'm really, really, really inspired and excited for

1483
00:57:02,242 --> 00:57:03,775
the future of not only

1484
00:57:04,468 --> 00:57:06,932
the Thai Sa market, but also, Sa in

1485
00:57:06,932 --> 00:57:08,203
general, I think a lot of it will...

1486
00:57:08,521 --> 00:57:10,508
You can kind of import back into Japan.

1487
00:57:10,668 --> 00:57:12,851
Right? Lot of the discoveries and,

1488
00:57:13,463 --> 00:57:15,768
marketing techniques and things, which I think would

1489
00:57:15,768 --> 00:57:17,595
be great for the Sake industry. Can I

1490
00:57:17,595 --> 00:57:19,843
finish by asking you sort of both to

1491
00:57:20,074 --> 00:57:20,871
You do you have any?

1492
00:57:21,668 --> 00:57:23,442
Anything that you wanna share with the listeners,

1493
00:57:24,695 --> 00:57:27,347
any projects that you want to share or

1494
00:57:27,739 --> 00:57:29,657
maybe a message to listeners, you know, anyone

1495
00:57:29,657 --> 00:57:31,735
who's thinking of visiting Thailand or?

1496
00:57:33,733 --> 00:57:35,411
Well, I I'd say,

1497
00:57:37,500 --> 00:57:38,000
try

1498
00:57:38,456 --> 00:57:41,084
Sake with Typhoon. Mh. I think that is

1499
00:57:41,722 --> 00:57:44,191
something that, you know, like, you mentioned not

1500
00:57:44,191 --> 00:57:45,226
many people have tried.

1501
00:57:46,911 --> 00:57:47,150
Yeah,

1502
00:57:47,944 --> 00:57:51,124
visit Thailand, and, if you visit, like, just

1503
00:57:51,124 --> 00:57:54,065
contact us, and maybe we can list up

1504
00:57:54,065 --> 00:57:54,565
our

1505
00:57:55,034 --> 00:57:59,109
wonderful clients, and you can drink sake with

1506
00:57:59,109 --> 00:58:01,766
thai food or sake with Mexican and Thailand

1507
00:58:01,826 --> 00:58:02,326
or

1508
00:58:02,799 --> 00:58:06,175
drinking Sake in Thailand. It's quite experienced. So,

1509
00:58:06,394 --> 00:58:09,351
yeah, I think that would be great if

1510
00:58:09,351 --> 00:58:11,756
you can do it. Wonderful. And we will

1511
00:58:11,756 --> 00:58:13,746
put, like, all the information about, you know,

1512
00:58:13,826 --> 00:58:16,213
your social media, and the websites and things

1513
00:58:16,213 --> 00:58:17,827
in our show notes. But

1514
00:58:18,940 --> 00:58:20,539
is that kind of, like a a social

1515
00:58:20,539 --> 00:58:21,519
media handle

1516
00:58:21,820 --> 00:58:22,619
you can share now?

1517
00:58:23,500 --> 00:58:24,000
Our

1518
00:58:24,539 --> 00:58:25,840
instagram is, Sa.

1519
00:58:26,300 --> 00:58:26,800
Sa.

1520
00:58:28,072 --> 00:58:30,625
Seekers us into go look look. Right? We

1521
00:58:30,625 --> 00:58:32,459
hunt... Stuck. We haven't... That's a great name.

1522
00:58:32,778 --> 00:58:34,693
Oh, I have a bonus question actually. So

1523
00:58:34,693 --> 00:58:36,208
this is kind of, like, I forgot to

1524
00:58:36,208 --> 00:58:37,245
ask this. So I'm gonna ask this 1.

1525
00:58:37,739 --> 00:58:38,377
The logo.

1526
00:58:39,096 --> 00:58:40,932
So Cindy and I were discussing this last

1527
00:58:40,932 --> 00:58:42,209
night. And the first thing that came to

1528
00:58:42,209 --> 00:58:44,045
mind is it's almost got like an Egyptian

1529
00:58:44,045 --> 00:58:46,121
hi kind of looked to it. Almost like

1530
00:58:46,121 --> 00:58:46,735
a cult

1531
00:58:47,492 --> 00:58:49,805
religion kind of religion... The religious cult look

1532
00:58:49,805 --> 00:58:53,075
to it. Was that intentional or what's the

1533
00:58:53,075 --> 00:58:55,409
inspiration behind in donald? Chili. I would

1534
00:58:56,920 --> 00:58:59,079
surprise in a good way with fifth logo.

1535
00:58:59,719 --> 00:59:03,000
Actually, thai team handled this local and poor

1536
00:59:03,159 --> 00:59:03,659
Japanese

1537
00:59:04,054 --> 00:59:05,167
if we do sa,

1538
00:59:05,644 --> 00:59:07,395
we're not gonna do this kind of logo.

1539
00:59:07,554 --> 00:59:09,066
No. I don't think so. Right? No. No

1540
00:59:09,304 --> 00:59:11,077
No. So this is, like, really

1541
00:59:11,863 --> 00:59:14,956
wow, moment to me actually with my logo.

1542
00:59:15,670 --> 00:59:18,207
So Yeah. Yeah. I think for us, well,

1543
00:59:18,445 --> 00:59:20,692
what we have a a designer. Yeah. In

1544
00:59:20,692 --> 00:59:21,492
in Thailand. And,

1545
00:59:22,210 --> 00:59:24,288
what we briefed them is actually, you know,

1546
00:59:24,767 --> 00:59:26,865
normally, like, we we want to

1547
00:59:27,418 --> 00:59:29,431
move away from the traditional

1548
00:59:29,807 --> 00:59:32,515
of Sake. Oh. Yeah. So so that's what

1549
00:59:32,515 --> 00:59:34,984
the the first brief is. And then, you

1550
00:59:34,984 --> 00:59:36,512
know, we seek second.

1551
00:59:37,148 --> 00:59:37,387
So

1552
00:59:38,103 --> 00:59:40,989
Yeah We we kinda wanna incorporate that. And

1553
00:59:41,364 --> 00:59:43,114
because we want to move away from nutritional

1554
00:59:43,114 --> 00:59:45,119
side, like, the brief was just you know,

1555
00:59:45,278 --> 00:59:47,434
we wanted to make it fun. It definitely

1556
00:59:47,434 --> 00:59:49,909
is important. Because what we are doing for

1557
00:59:49,909 --> 00:59:53,043
us as a, like, our culture is actually

1558
00:59:53,421 --> 00:59:54,195
we're doing it

1559
00:59:54,554 --> 00:59:56,469
because we enjoy it. Yeah. And and we

1560
00:59:56,469 --> 00:59:59,262
want our logo to reflect that. Yeah. Yeah.

1561
00:59:59,421 --> 01:00:01,496
I thought... It's just like it's the all

1562
01:00:01,496 --> 01:00:01,895
seeing

1563
01:00:02,309 --> 01:00:03,824
it's like your drinking like you have this

1564
01:00:03,824 --> 01:00:04,643
eye looking

1565
01:00:05,259 --> 01:00:07,650
but you drink second. Are you enjoying second?

1566
01:00:08,607 --> 01:00:10,520
But, yeah. I'm looking at you. But it's

1567
01:00:10,520 --> 01:00:12,123
gonna cool. It's very eye catching.

1568
01:00:12,918 --> 01:00:15,061
I think you you you couldn't create a

1569
01:00:15,061 --> 01:00:16,967
brand called Sa and not have an eye

1570
01:00:16,967 --> 01:00:19,349
on there. Something. Right Right. Okay. Well,

1571
01:00:20,239 --> 01:00:22,313
Thank you so much. Thank you both for

1572
01:00:22,313 --> 01:00:24,387
taking the time out of your very busy

1573
01:00:24,387 --> 01:00:25,445
schedule. I'm sure

1574
01:00:26,061 --> 01:00:27,896
to come and chat with us, chat with

1575
01:00:27,896 --> 01:00:28,295
me today.

1576
01:00:29,012 --> 01:00:29,731
I really enjoyed.

1577
01:00:30,784 --> 01:00:33,181
Listening to your story and learning more about

1578
01:00:33,181 --> 01:00:35,418
the the Tai market. And like I, I'm

1579
01:00:35,418 --> 01:00:37,495
really excited for the future. Thank you so

1580
01:00:37,495 --> 01:00:40,542
much. Thank you for us it was enjoyable.

1581
01:00:40,941 --> 01:00:41,738
Thank you very much.

1582
01:00:42,536 --> 01:00:44,052
And I think that will do it for

1583
01:00:44,052 --> 01:00:46,067
this episode of Sa.

1584
01:00:46,684 --> 01:00:47,561
Thank you very much for listening.

1585
01:00:48,214 --> 01:00:50,527
Please take a moment to review and rate

1586
01:00:50,527 --> 01:00:52,920
on Apple podcasts or whatever platform you may

1587
01:00:52,920 --> 01:00:55,073
be enjoying the show on and feel free

1588
01:00:55,073 --> 01:00:57,966
to send your questions and comments to questions

1589
01:00:58,438 --> 01:01:02,842
at sa air dot com. Or at sa

1590
01:01:02,980 --> 01:01:05,131
on Instagram, twitter and Facebook.

1591
01:01:06,182 --> 01:01:08,253
We'll be back with more Sa air in

1592
01:01:08,253 --> 01:01:10,108
just a couple of weeks time

1593
01:01:10,643 --> 01:01:11,121
until then,

1594
01:01:12,157 --> 01:01:12,635
camp.

1595
01:01:13,512 --> 01:01:13,989
Bye.

1596
01:01:17,599 --> 01:01:19,440
This episode has been made possible with a

1597
01:01:19,440 --> 01:01:21,280
generous support of the Japan Sake

1598
01:01:21,840 --> 01:01:25,371
Maker's Association. Sa was created by Pots k

1599
01:01:25,371 --> 01:01:28,327
productions and is produced by export Japan. Our

1600
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team is just in Pots.

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Cindy bliss,

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Sebastian 1, John Ga, Chris hughes, Rebecca Wilson

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Lai, Marine Na, Christopher Pell,

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Arlene Lyon and Frank Walter.