WEBVTT 00:00:03.051 --> 00:00:05.711 broadcasting way too early from three 00:00:05.751 --> 00:00:08.353 separate wi-fi connections it's pt 00:00:08.374 --> 00:00:11.555 breakfast club with tony maritato dave 00:00:11.596 --> 00:00:20.400 kittle and jimmy mckay all right we are 00:00:20.501 --> 00:00:24.224 live and jimmy is on location so jimmy 00:00:24.263 --> 00:00:25.605 tell us where you are and what you 00:00:25.644 --> 00:00:26.184 were doing 00:00:26.900 --> 00:00:27.742 I'm, you know, 00:00:27.801 --> 00:00:28.922 we're playing some golf today. 00:00:28.943 --> 00:00:30.803 It's what you do in the Northeast in 00:00:30.844 --> 00:00:31.243 the summer. 00:00:31.864 --> 00:00:34.026 We got a small window of good weather. 00:00:34.106 --> 00:00:35.267 So APTA, 00:00:35.286 --> 00:00:36.468 a lot of these state chapters do it. 00:00:36.508 --> 00:00:39.450 APTA Connecticut is having a tournament, 00:00:39.469 --> 00:00:41.252 a little fundraiser for their legislative 00:00:41.311 --> 00:00:41.652 efforts. 00:00:42.594 --> 00:00:46.557 And they inflated me out to gently heckle 00:00:46.978 --> 00:00:47.819 is what I'm going to do. 00:00:49.299 --> 00:00:49.939 I'm not playing today. 00:00:49.960 --> 00:00:51.942 I'm just going to roam the course and 00:00:51.981 --> 00:00:55.304 sort of gently heckle the seventy five or 00:00:55.344 --> 00:00:58.026 so golfers they got out here on the 00:00:58.045 --> 00:00:58.585 course today. 00:00:59.106 --> 00:01:00.728 The course is called Lyman Orchard. 00:01:01.628 --> 00:01:04.409 And you're going to love the marketing 00:01:04.450 --> 00:01:04.771 gimmick. 00:01:05.350 --> 00:01:05.570 Yeah. 00:01:05.590 --> 00:01:07.793 So it's built for the same family. 00:01:07.832 --> 00:01:09.274 I don't know the backstory, but. 00:01:09.951 --> 00:01:12.593 It's built next to an apple orchard. 00:01:12.834 --> 00:01:15.236 So if you play a round of golf, 00:01:15.275 --> 00:01:17.777 you walk out with a free apple pie. 00:01:17.796 --> 00:01:19.658 Oh, very nice. 00:01:19.677 --> 00:01:21.739 If that just it doesn't make any sense. 00:01:21.760 --> 00:01:22.760 There's no connection, 00:01:23.040 --> 00:01:24.542 but there is a connection with the course. 00:01:25.061 --> 00:01:26.563 So now there's a story. 00:01:26.962 --> 00:01:28.403 And who doesn't want a free apple pie? 00:01:28.463 --> 00:01:30.125 It's a tiny little single serving apple 00:01:30.144 --> 00:01:30.486 pies. 00:01:31.585 --> 00:01:33.006 I found out about it when I was 00:01:33.046 --> 00:01:33.867 coming to the course, 00:01:33.906 --> 00:01:34.906 when I was coming to the tournament. 00:01:34.966 --> 00:01:36.846 I mentioned it to a buddy who does 00:01:36.906 --> 00:01:38.246 not live in the state of Connecticut. 00:01:38.686 --> 00:01:38.987 And I said, 00:01:39.007 --> 00:01:40.367 I'm going to this tournament and they 00:01:40.427 --> 00:01:40.987 serve apples. 00:01:41.007 --> 00:01:42.168 He goes, lime and orchards? 00:01:42.347 --> 00:01:43.587 Those pies are fantastic. 00:01:43.727 --> 00:01:45.028 So there's the thing. 00:01:45.188 --> 00:01:47.429 This is a buddy who's played hundreds of 00:01:47.468 --> 00:01:48.209 golf courses. 00:01:48.509 --> 00:01:49.030 So I don't know. 00:01:49.090 --> 00:01:50.329 Maybe if you come in and you get 00:01:50.390 --> 00:01:50.769 treatment, 00:01:50.790 --> 00:01:52.010 you walk out with an apple pie from 00:01:52.030 --> 00:01:52.769 your PT clinic. 00:01:53.170 --> 00:01:54.471 I'm not saying that's the connection, 00:01:54.551 --> 00:01:56.090 but I'm saying there needs to be something 00:01:56.131 --> 00:01:56.290 there. 00:01:56.974 --> 00:01:57.573 I love it. 00:01:57.614 --> 00:01:58.274 That's awesome. 00:01:58.293 --> 00:01:59.153 I thought you were going to say you 00:01:59.194 --> 00:02:01.155 get like a free bushel of apples, 00:02:01.215 --> 00:02:03.355 but apple pie is a thousand times better. 00:02:03.415 --> 00:02:04.176 Hey, listen, 00:02:04.215 --> 00:02:06.195 if you come out on the driving range 00:02:06.236 --> 00:02:07.555 and you get a bucket of balls, 00:02:07.596 --> 00:02:08.937 you buy five buckets of balls, 00:02:08.977 --> 00:02:10.276 you get a bucket of apples on the 00:02:10.296 --> 00:02:10.657 way out. 00:02:10.676 --> 00:02:11.296 That's how it works. 00:02:12.157 --> 00:02:13.417 Now, I know you've asked me, 00:02:13.477 --> 00:02:14.098 but I forget. 00:02:14.198 --> 00:02:15.038 Are you a golfer? 00:02:15.078 --> 00:02:15.717 Can you play? 00:02:16.418 --> 00:02:17.038 I can play. 00:02:19.299 --> 00:02:20.239 I'm not bad. 00:02:22.092 --> 00:02:23.274 I don't play often and it shows. 00:02:23.313 --> 00:02:24.034 Let's put it that way. 00:02:24.055 --> 00:02:27.197 You know my brain and my attention span. 00:02:27.397 --> 00:02:29.239 If golf were like eleven and a half 00:02:29.299 --> 00:02:31.741 holes, I'd play more often. 00:02:32.181 --> 00:02:33.802 Every single person says that. 00:02:34.084 --> 00:02:36.885 Nobody's ever built an eleven or twelve 00:02:36.906 --> 00:02:37.847 hole golf course. 00:02:38.719 --> 00:02:40.241 As soon as we hit the turn, 00:02:40.341 --> 00:02:41.662 I'm so excited because I'm like, 00:02:41.701 --> 00:02:43.483 grab a hot dog, get a beer, 00:02:43.543 --> 00:02:46.063 grab a water at the nine hole turn. 00:02:46.084 --> 00:02:46.844 I'm like, this is great. 00:02:47.185 --> 00:02:47.925 And then I turn, I'm like, 00:02:48.325 --> 00:02:49.626 we got to do the same number of 00:02:49.706 --> 00:02:50.627 holes again. 00:02:51.026 --> 00:02:52.627 But you got some people like my buddy 00:02:52.647 --> 00:02:55.030 who'll play thirty six holes and never 00:02:55.069 --> 00:02:55.550 think twice. 00:02:55.669 --> 00:02:56.270 I can't do it. 00:02:56.530 --> 00:02:57.531 But I play twelve holes. 00:02:58.668 --> 00:03:01.968 before i get dave here um so yes 00:03:02.149 --> 00:03:05.210 yes no sunday this sunday this sunday 00:03:05.250 --> 00:03:09.151 marks like the family palooza every summer 00:03:09.872 --> 00:03:13.092 so the first event in this family palooza 00:03:13.652 --> 00:03:15.353 and for the record people who don't know 00:03:15.432 --> 00:03:17.334 my wife comes from a huge family she's 00:03:17.433 --> 00:03:20.014 one of fourteen siblings i'm an only child 00:03:20.074 --> 00:03:22.635 on my side so every july 00:03:23.752 --> 00:03:25.272 A bunch of out of towners come in. 00:03:25.992 --> 00:03:27.174 And basically, 00:03:27.294 --> 00:03:29.655 every family sponsors an event. 00:03:29.955 --> 00:03:33.276 So Sunday was a big family golf scramble. 00:03:33.356 --> 00:03:35.078 We had twenty five, thirty people. 00:03:35.518 --> 00:03:37.118 We broke up into teams of four. 00:03:39.300 --> 00:03:40.341 I, you know, 00:03:40.820 --> 00:03:42.901 I'm the lowest on my foursome, 00:03:43.383 --> 00:03:44.783 but they divide up all the teams. 00:03:44.824 --> 00:03:47.125 This is like a highly organized, 00:03:47.164 --> 00:03:48.786 sophisticated operation. 00:03:49.265 --> 00:03:50.887 So you get an A player, B player, 00:03:50.907 --> 00:03:51.888 C player, D player. 00:03:51.927 --> 00:03:52.687 I'm the D player. 00:03:53.508 --> 00:03:54.729 But we had an amazing time. 00:03:54.789 --> 00:03:56.009 It was so much fun. 00:03:56.050 --> 00:03:57.450 But every single person was like, 00:03:57.491 --> 00:03:59.513 twelve holes is the perfect amount. 00:04:00.032 --> 00:04:01.133 Leave them wanting more. 00:04:01.593 --> 00:04:03.594 Today, they're canoeing and kayaking. 00:04:04.155 --> 00:04:06.437 Yesterday was a huge pickleball day. 00:04:07.056 --> 00:04:09.959 all day event at the Pickleball Courts in 00:04:09.998 --> 00:04:10.520 Middletown. 00:04:11.681 --> 00:04:13.361 I think tomorrow is Kings Island, 00:04:13.382 --> 00:04:15.103 which is like a huge amusement park. 00:04:16.665 --> 00:04:18.745 We've got the fishing tournament on 00:04:18.826 --> 00:04:19.487 Friday. 00:04:20.007 --> 00:04:22.209 We've got the Fourth of July at one 00:04:22.269 --> 00:04:24.350 of the brother in law's houses. 00:04:25.151 --> 00:04:28.072 Every single day is organized on a rainy 00:04:28.093 --> 00:04:28.434 day. 00:04:28.613 --> 00:04:29.875 We throw in bowling. 00:04:30.475 --> 00:04:33.937 It is the most incredible family like week 00:04:33.958 --> 00:04:34.858 and a half ever. 00:04:35.759 --> 00:04:37.180 My kids have been doing it their whole 00:04:37.199 --> 00:04:37.500 life. 00:04:38.220 --> 00:04:40.281 So Dave, jump into the conversation. 00:04:40.341 --> 00:04:42.440 Jimmy is on the golf course in Connecticut 00:04:42.480 --> 00:04:43.781 with APTA right now. 00:04:45.141 --> 00:04:45.262 Yeah, 00:04:45.281 --> 00:04:47.002 I know you mentioned the big Meritato 00:04:47.023 --> 00:04:47.682 extravaganza. 00:04:47.702 --> 00:04:49.223 This is the one where there's like a 00:04:49.483 --> 00:04:50.843 family race, right? 00:04:50.903 --> 00:04:52.884 And you got family members running. 00:04:52.903 --> 00:04:53.064 Yeah. 00:04:55.369 --> 00:04:58.091 We'll do the five K on fourth of 00:04:58.132 --> 00:04:58.971 July morning. 00:05:00.574 --> 00:05:04.377 Most of the adults are running like five 00:05:04.437 --> 00:05:06.639 and a half to seven minute miles. 00:05:06.699 --> 00:05:09.261 Not me, but I will be out there. 00:05:09.300 --> 00:05:10.242 I'll be supporting. 00:05:10.262 --> 00:05:10.302 So. 00:05:10.601 --> 00:05:12.524 And now this, 00:05:12.543 --> 00:05:14.925 this is family only or married in family, 00:05:14.966 --> 00:05:16.646 but this, this is, there's no friends. 00:05:16.747 --> 00:05:17.327 It's just family. 00:05:17.507 --> 00:05:19.588 No friends, no girlfriends, family, 00:05:19.730 --> 00:05:21.151 like in-laws and outlaws. 00:05:22.281 --> 00:05:23.281 All right, because I was going to ask, 00:05:23.302 --> 00:05:23.442 like, 00:05:23.482 --> 00:05:24.562 how many years do we need to do 00:05:24.583 --> 00:05:26.004 this show until Jimmy and I get an 00:05:26.084 --> 00:05:26.485 invite? 00:05:26.524 --> 00:05:28.826 But it sounds like we're not married. 00:05:28.846 --> 00:05:30.148 We have to marry a customer. 00:05:30.168 --> 00:05:30.728 That's right. 00:05:30.848 --> 00:05:32.470 You have not made the list. 00:05:32.850 --> 00:05:33.891 Got to marry in, man. 00:05:33.951 --> 00:05:34.732 Gee, it's the only way. 00:05:35.591 --> 00:05:37.514 Every event's like forty, fifty people. 00:05:37.574 --> 00:05:38.675 There's just not room. 00:05:39.935 --> 00:05:40.495 I understand. 00:05:40.516 --> 00:05:42.278 All good. 00:05:43.564 --> 00:05:44.244 All right, so Jimmy, 00:05:44.324 --> 00:05:48.185 since you are APTA sponsored this morning, 00:05:49.466 --> 00:05:51.425 what are some of the big topics? 00:05:51.547 --> 00:05:53.846 And I want to talk about a couple 00:05:53.887 --> 00:05:56.927 because I've been seeing on social media, 00:05:58.028 --> 00:05:59.228 before we started the show, 00:05:59.269 --> 00:06:01.209 we were talking about loans. 00:06:01.610 --> 00:06:05.050 APTA is trying to get physical therapists 00:06:05.190 --> 00:06:08.232 added as a profession to increase loan 00:06:08.252 --> 00:06:08.672 limits. 00:06:09.386 --> 00:06:10.507 Not a huge increase. 00:06:11.588 --> 00:06:13.428 I've been seeing all over TikTok 00:06:13.949 --> 00:06:14.470 therapists, 00:06:14.490 --> 00:06:16.151 and I want you guys to answer this 00:06:16.190 --> 00:06:16.591 question. 00:06:17.891 --> 00:06:20.713 Is becoming a physical therapist worth it? 00:06:21.115 --> 00:06:22.656 Separate from the loan issue, 00:06:22.716 --> 00:06:25.077 whether APTA gets physical therapy added 00:06:25.117 --> 00:06:27.779 to the professional status and increase 00:06:27.800 --> 00:06:29.161 the limit on federal loan, 00:06:29.180 --> 00:06:31.923 which I'm not a proponent of. 00:06:33.177 --> 00:06:35.403 The question is, Jimmy, first, 00:06:36.064 --> 00:06:38.670 is it worth becoming a physical therapist, 00:06:38.971 --> 00:06:40.894 you know, going into school today, 00:06:40.975 --> 00:06:42.278 coming out in two thousand eight, 00:06:42.298 --> 00:06:43.000 two thousand nine? 00:06:44.639 --> 00:06:46.742 uh i'm gonna i'm gonna drop a a 00:06:46.822 --> 00:06:48.923 fully pt answer it depends if you 00:06:49.163 --> 00:06:52.545 understand what you're going into um it's 00:06:52.586 --> 00:06:55.247 fantastic for some people which is which 00:06:55.288 --> 00:06:57.449 is why the comment section of many of 00:06:57.488 --> 00:06:59.831 these discussions you have people pat 00:06:59.850 --> 00:07:01.872 talking just absolutely past each other 00:07:02.353 --> 00:07:04.593 one person's talking on logic and they're 00:07:04.754 --> 00:07:06.735 right and the other person is talking on 00:07:06.795 --> 00:07:08.396 emotion and they're 00:07:10.762 --> 00:07:12.004 thing that gets you out of bed in 00:07:12.024 --> 00:07:12.564 the mornings, 00:07:12.846 --> 00:07:14.468 you can absolutely make a living and be 00:07:14.528 --> 00:07:15.309 thrilled by it. 00:07:17.358 --> 00:07:18.500 If you like doing it, 00:07:18.620 --> 00:07:21.302 and if this is the business you want 00:07:21.322 --> 00:07:21.783 to be in, right? 00:07:21.882 --> 00:07:22.483 I mean, 00:07:22.584 --> 00:07:24.305 I still think we should go back and 00:07:24.345 --> 00:07:25.466 take a look at all of our parting 00:07:25.485 --> 00:07:25.826 shots. 00:07:25.865 --> 00:07:27.307 I'm pretty sure I just recycled the same 00:07:27.367 --> 00:07:29.288 three, but know what business you're in. 00:07:29.649 --> 00:07:30.730 If you love this, 00:07:30.930 --> 00:07:32.252 if this is something you'd love to do, 00:07:32.612 --> 00:07:33.473 it's a great investment. 00:07:33.812 --> 00:07:35.014 If you're looking at it that you're going 00:07:35.033 --> 00:07:35.754 to write a check, 00:07:36.055 --> 00:07:37.216 go to school for three years, 00:07:37.656 --> 00:07:38.976 and then come out and sit on a 00:07:39.016 --> 00:07:41.699 conveyor belt and just be brought forward 00:07:41.980 --> 00:07:43.521 and just progress and progress and make 00:07:43.620 --> 00:07:45.762 more and more money without having to do 00:07:45.783 --> 00:07:45.963 anything 00:07:46.891 --> 00:07:49.673 more you will be greatly disappointed so 00:07:50.295 --> 00:07:55.038 is it worth it it depends dave all 00:07:55.077 --> 00:07:57.158 right i will give you one side of 00:07:57.178 --> 00:07:59.641 the fence yes it is worth it i 00:07:59.661 --> 00:08:01.341 was just interviewing and speaking with 00:08:01.562 --> 00:08:03.223 one of my staff physical therapists the 00:08:03.244 --> 00:08:05.125 new the newest one that's uh about a 00:08:05.225 --> 00:08:07.906 month in and he happened to go to 00:08:07.947 --> 00:08:10.369 toro university or toro college here in 00:08:10.389 --> 00:08:12.029 brooklyn and it was basically like 00:08:12.985 --> 00:08:15.067 Like a third or two thirds cheaper. 00:08:15.187 --> 00:08:17.428 So like his student loan repayments were, 00:08:17.788 --> 00:08:19.370 you know, two thirds less every month. 00:08:20.490 --> 00:08:21.831 So the answer is yes, 00:08:21.851 --> 00:08:23.613 because there's still options around. 00:08:23.634 --> 00:08:24.935 There's still options out there where you 00:08:24.975 --> 00:08:25.975 could be in state. 00:08:26.216 --> 00:08:27.216 You could stay local. 00:08:27.637 --> 00:08:28.997 You don't have to run up the student 00:08:29.038 --> 00:08:29.499 loan debt. 00:08:29.778 --> 00:08:30.939 And then once you're in the profession, 00:08:30.980 --> 00:08:32.780 it's something that a lot of not everyone, 00:08:32.821 --> 00:08:34.162 but a lot of staff physical therapists 00:08:34.322 --> 00:08:34.702 love it. 00:08:35.082 --> 00:08:35.523 They like it. 00:08:35.543 --> 00:08:35.943 They love it. 00:08:35.984 --> 00:08:36.644 They enjoy it. 00:08:36.683 --> 00:08:38.346 They look forward to going to work. 00:08:38.365 --> 00:08:39.086 They're helping people. 00:08:39.105 --> 00:08:40.106 They're making an impact. 00:08:40.386 --> 00:08:40.586 Also, 00:08:40.606 --> 00:08:41.947 I've talked on the show that you then, 00:08:42.349 --> 00:08:43.590 you then learn a whole bunch of 00:08:43.629 --> 00:08:44.931 information that you can help for 00:08:44.971 --> 00:08:45.471 yourself. 00:08:45.831 --> 00:08:47.111 You can help your family members, 00:08:47.152 --> 00:08:48.994 whether it's Tony triaging a family 00:08:49.014 --> 00:08:50.114 member, like, Hey, don't worry. 00:08:50.134 --> 00:08:51.315 It's not that big of a deal, whatever. 00:08:51.995 --> 00:08:52.135 Uh, 00:08:52.155 --> 00:08:53.856 just giving people certainty and 00:08:53.897 --> 00:08:56.078 confidence about their movement. 00:08:56.499 --> 00:08:58.139 And there, 00:08:58.301 --> 00:09:00.601 there's so much of the complaints online 00:09:00.642 --> 00:09:02.724 about capped, 00:09:03.417 --> 00:09:05.317 uh, capped salaries, capped hourly rates, 00:09:05.357 --> 00:09:05.717 all that. 00:09:05.817 --> 00:09:08.038 And that's like, there is truth to it. 00:09:08.519 --> 00:09:09.519 I don't want to dismay. 00:09:09.799 --> 00:09:10.980 Um, I don't want to disregard it, 00:09:11.061 --> 00:09:13.962 but there's also practice owners that are 00:09:14.082 --> 00:09:17.144 making really good money and obviously 00:09:17.163 --> 00:09:17.985 here in New York city too, 00:09:18.065 --> 00:09:21.066 like working for me, but also, 00:09:21.125 --> 00:09:22.826 also my competitors, my, my buddies, we, 00:09:22.846 --> 00:09:24.528 we sit down and I mean, there there's, 00:09:24.748 --> 00:09:26.208 there's practice owners taking home, 00:09:26.489 --> 00:09:26.729 you know, 00:09:28.933 --> 00:09:30.975 after after taxes, right? 00:09:31.015 --> 00:09:32.658 So like, like, obviously, 00:09:32.677 --> 00:09:33.618 you have to build a team. 00:09:33.698 --> 00:09:34.438 And that takes a while. 00:09:34.458 --> 00:09:35.360 And that takes a lot of effort. 00:09:35.720 --> 00:09:37.562 And that's not for everyone even to go 00:09:37.601 --> 00:09:38.342 into physical therapy. 00:09:38.383 --> 00:09:40.485 But there's so many different avenues that 00:09:40.504 --> 00:09:41.905 you where you can make an impact. 00:09:42.726 --> 00:09:43.587 You can make good money. 00:09:44.620 --> 00:09:45.600 You have to find it, though. 00:09:45.681 --> 00:09:46.221 That's the thing. 00:09:46.240 --> 00:09:47.282 It's like you have to you have to 00:09:47.302 --> 00:09:47.841 be proactive. 00:09:47.922 --> 00:09:48.562 I agree with Jimmy. 00:09:48.582 --> 00:09:49.663 Like if you just want to sit on 00:09:49.703 --> 00:09:51.384 a conveyor belt and you just think all 00:09:51.404 --> 00:09:52.346 the stuff is going to be brought to 00:09:52.385 --> 00:09:52.546 you, 00:09:53.265 --> 00:09:54.346 you're going to be in for a rude 00:09:54.366 --> 00:09:54.687 awakening. 00:09:54.706 --> 00:09:56.008 But I think that's that's the same as 00:09:56.048 --> 00:09:56.508 anything else. 00:09:56.528 --> 00:09:58.029 Like if you're going to go into school 00:09:58.409 --> 00:09:59.190 to be an accountant, 00:09:59.510 --> 00:10:00.811 like there's a ton of accountants that 00:10:00.892 --> 00:10:02.893 leave the world of accountancy. 00:10:03.113 --> 00:10:05.073 There's a there's lawyers that there's 00:10:05.114 --> 00:10:07.395 lawyers that leave law because they hate 00:10:07.416 --> 00:10:07.456 it. 00:10:07.475 --> 00:10:08.456 They get burned out, whatever. 00:10:09.356 --> 00:10:10.258 Um, you know, 00:10:10.278 --> 00:10:11.538 you can go to work for Kirkland and 00:10:11.599 --> 00:10:13.058 Ellis and your first year or two out 00:10:13.078 --> 00:10:13.339 of school, 00:10:13.359 --> 00:10:14.299 you're going to make two hundred and 00:10:14.340 --> 00:10:15.780 thirty grand or something per year. 00:10:16.260 --> 00:10:19.202 But they're going to over they're going to 00:10:19.363 --> 00:10:21.504 overdrive you to the point that 00:10:22.418 --> 00:10:24.120 they don't they're just you know using you 00:10:24.139 --> 00:10:25.421 for billable hours and you're going to 00:10:25.441 --> 00:10:27.042 work evenings and weekends and all that 00:10:27.403 --> 00:10:28.663 and you thought it was great that you 00:10:28.683 --> 00:10:29.845 thought the number was great just like my 00:10:29.865 --> 00:10:31.567 buddy my buddy's coming out of school in 00:10:32.287 --> 00:10:34.830 from my university pharmacy and they're 00:10:34.850 --> 00:10:36.010 like oh man we could make you know 00:10:36.030 --> 00:10:37.451 we got to sign this ten-year contract and 00:10:37.471 --> 00:10:38.732 we can make a hundred and ten grand 00:10:38.894 --> 00:10:41.115 out of school and guess what none of 00:10:41.135 --> 00:10:43.177 them are working for cvs walgreens raid 00:10:43.238 --> 00:10:43.998 aid anymore 00:10:44.958 --> 00:10:46.379 They're working in compound pharmacies or 00:10:46.418 --> 00:10:48.539 hospitals or specialty places. 00:10:49.240 --> 00:10:53.581 So every single degree or profession will 00:10:53.620 --> 00:10:55.581 have the people that come online and say, 00:10:55.600 --> 00:10:56.522 this is the worst thing ever. 00:10:57.042 --> 00:10:59.142 And then a lot of the people are 00:10:59.241 --> 00:11:02.003 so busy making an impact and succeeding 00:11:03.602 --> 00:11:07.144 that they're not sharing the positives 00:11:07.203 --> 00:11:08.264 because they're 00:11:08.504 --> 00:11:10.505 They are growing a team. 00:11:10.765 --> 00:11:12.386 They're doing all this other stuff. 00:11:12.408 --> 00:11:14.548 They're expanding what they're doing. 00:11:14.730 --> 00:11:17.591 I mean, I wish there were more. 00:11:17.672 --> 00:11:20.193 I wish there were more people online that 00:11:20.313 --> 00:11:23.336 I know personally where I've either seen 00:11:23.376 --> 00:11:25.158 their bank accounts, I've seen their P&Ls, 00:11:25.239 --> 00:11:27.000 I've seen what they're doing, 00:11:27.080 --> 00:11:28.721 I've seen the behind the scenes of what 00:11:28.741 --> 00:11:29.822 they're doing and creating... 00:11:30.839 --> 00:11:32.559 a ton of momentum in the profession, 00:11:33.039 --> 00:11:33.940 even if it's self pay. 00:11:34.600 --> 00:11:36.181 So anyway, that's my side of the fence, 00:11:36.221 --> 00:11:38.121 which is, yes, it's still worth it. 00:11:39.101 --> 00:11:41.563 But there is the downside in every single 00:11:41.624 --> 00:11:42.984 profession or choice doesn't matter what 00:11:43.024 --> 00:11:45.044 you choose plumbing, HVAC, 00:11:45.345 --> 00:11:47.265 legal accountancy, whatever it is. 00:11:48.248 --> 00:11:48.427 Yeah. 00:11:48.707 --> 00:11:48.849 Yeah. 00:11:48.869 --> 00:11:49.969 You can make a million dollars as an 00:11:50.129 --> 00:11:50.870 HVAC person. 00:11:51.311 --> 00:11:53.211 Do you like crawling in attics? 00:11:53.491 --> 00:11:53.653 Like, 00:11:53.832 --> 00:11:56.174 do you enjoy troubleshooting mechanical 00:11:56.195 --> 00:11:56.514 things? 00:11:56.674 --> 00:11:58.115 Is that a thing that your brain does? 00:11:58.677 --> 00:12:00.878 Because if it's not, every day will suck. 00:12:01.158 --> 00:12:02.099 But you have a lot of money. 00:12:02.500 --> 00:12:02.840 Well, 00:12:03.100 --> 00:12:04.421 not if your business doesn't go sideways 00:12:04.461 --> 00:12:05.162 or you get fired. 00:12:05.201 --> 00:12:09.885 So none of this is guaranteed. 00:12:11.163 --> 00:12:13.404 Yeah, and I'm in the same camp. 00:12:13.424 --> 00:12:14.884 It depends on what you do with the 00:12:14.924 --> 00:12:15.304 degree. 00:12:15.325 --> 00:12:16.645 It depends on what you do with the 00:12:16.686 --> 00:12:17.985 letters after your name. 00:12:20.047 --> 00:12:22.947 It's one of those deals where we need 00:12:22.988 --> 00:12:25.889 to take accountability for the decisions 00:12:25.969 --> 00:12:26.389 we make. 00:12:26.548 --> 00:12:28.909 I can go spend a ton of money 00:12:29.549 --> 00:12:31.350 on something that sits in my closet, 00:12:31.990 --> 00:12:34.451 or I can use whatever the tool is 00:12:34.471 --> 00:12:35.392 that I just bought. 00:12:36.111 --> 00:12:37.111 I'm trying to pull it up, 00:12:37.152 --> 00:12:38.753 but I can't get to it. 00:12:39.893 --> 00:12:44.014 There was a Instagram channel where a guy 00:12:44.053 --> 00:12:45.774 created a personal training studio. 00:12:45.854 --> 00:12:47.293 I shared it on my personal profile, 00:12:47.313 --> 00:12:48.174 I think on Facebook. 00:12:48.894 --> 00:12:49.875 It was amazing. 00:12:49.914 --> 00:12:52.014 Like this guy had all this comic book 00:12:52.054 --> 00:12:52.414 stuff. 00:12:52.455 --> 00:12:53.696 Now I'm not a comic guy, 00:12:54.216 --> 00:12:56.495 but it was Marvel characters and like 00:12:56.556 --> 00:13:00.297 Spider-Man dumbbells and everything was 00:13:00.417 --> 00:13:02.437 wrapped with comic book stuff. 00:13:02.976 --> 00:13:05.758 There are so many different cool things 00:13:05.837 --> 00:13:06.217 out there. 00:13:06.878 --> 00:13:09.220 that if you want to be a physical 00:13:09.259 --> 00:13:11.660 therapist in two thousand twenty eight, 00:13:12.701 --> 00:13:15.344 but act like it's two thousand eight, 00:13:15.943 --> 00:13:17.345 you're never going to succeed. 00:13:17.365 --> 00:13:19.466 You can't be a twenty year, you know, 00:13:19.566 --> 00:13:20.807 a therapist twenty years ago. 00:13:21.126 --> 00:13:22.587 You have to be a therapist today. 00:13:22.989 --> 00:13:24.109 You have to include media. 00:13:24.168 --> 00:13:25.549 You have to include creativity. 00:13:25.590 --> 00:13:27.171 You have to be willing to step out 00:13:27.211 --> 00:13:29.133 of the conventional model of third party 00:13:29.192 --> 00:13:32.054 reimbursement if you want to do something 00:13:32.115 --> 00:13:33.775 better than the standard of care. 00:13:34.336 --> 00:13:35.277 So if you 00:13:36.390 --> 00:13:38.351 which many of the people I knew back 00:13:38.371 --> 00:13:39.731 in the day were like, 00:13:40.052 --> 00:13:41.033 I can always get a job. 00:13:41.373 --> 00:13:42.352 Yes, this is true. 00:13:43.693 --> 00:13:44.653 Steady salary. 00:13:45.234 --> 00:13:46.995 Nobody gets fired unless you're like, 00:13:47.715 --> 00:13:47.975 you know, 00:13:48.014 --> 00:13:49.816 doing horrible things to your patients. 00:13:50.316 --> 00:13:52.476 Yeah, like that part exists, 00:13:52.537 --> 00:13:54.758 but that's also the bottom ten, 00:13:54.798 --> 00:13:55.677 fifteen percent. 00:13:56.138 --> 00:13:57.259 You're going to make the least amount of 00:13:57.298 --> 00:13:57.538 money. 00:13:57.558 --> 00:13:59.198 You're going to be expected to do the 00:13:59.239 --> 00:14:00.220 most amount of work. 00:14:00.879 --> 00:14:03.143 if you want to take the profession and 00:14:03.182 --> 00:14:07.307 the credential and move to six figure 00:14:07.346 --> 00:14:11.091 salaries you have to do something modern 00:14:11.130 --> 00:14:13.293 something unique something new with it so 00:14:13.754 --> 00:14:15.956 it can be worth it hundred percent and 00:14:15.995 --> 00:14:17.418 i don't care if the government wants to 00:14:17.457 --> 00:14:19.779 loan you money uh up to two hundred 00:14:19.840 --> 00:14:22.042 thousand or whatever the professional 00:14:22.081 --> 00:14:23.264 limit is it doesn't matter 00:14:23.803 --> 00:14:25.365 Because you're talking about something 00:14:25.404 --> 00:14:28.287 that potentially is going to generate six 00:14:28.327 --> 00:14:30.708 figures, you know, low six figures a year. 00:14:31.669 --> 00:14:33.311 And then, of course, like Dave said, 00:14:33.812 --> 00:14:34.932 if you want to step out of the 00:14:35.011 --> 00:14:37.014 patient care clinical role and step into 00:14:37.033 --> 00:14:38.774 the business side of it, 00:14:39.255 --> 00:14:40.736 there's no limit to what you can make. 00:14:41.336 --> 00:14:41.697 You know, 00:14:41.756 --> 00:14:43.258 so it just depends on what you do 00:14:43.278 --> 00:14:44.679 with the asset you're purchasing. 00:14:44.740 --> 00:14:46.140 But make no mistake, 00:14:46.160 --> 00:14:47.662 you're purchasing an asset. 00:14:48.162 --> 00:14:49.263 I bought a license. 00:14:49.783 --> 00:14:51.845 I bought the license to bill insurance. 00:14:53.014 --> 00:14:55.015 That's not necessarily as valuable as it 00:14:55.135 --> 00:14:55.716 used to be, 00:14:56.596 --> 00:15:00.116 but then I also got the information and 00:15:00.136 --> 00:15:02.076 the education along with the license. 00:15:03.998 --> 00:15:04.337 Correct. 00:15:05.018 --> 00:15:05.217 Yeah, 00:15:05.658 --> 00:15:07.198 people have a difficult time separating it 00:15:07.239 --> 00:15:11.100 because I think some people bought a 00:15:11.120 --> 00:15:12.320 degree years ago, 00:15:12.879 --> 00:15:13.059 but they 00:15:16.018 --> 00:15:16.859 I don't want to hear that. 00:15:16.879 --> 00:15:17.778 You bought a story. 00:15:18.099 --> 00:15:20.400 The story was told by a recruiter that 00:15:20.441 --> 00:15:21.302 you will do this. 00:15:21.601 --> 00:15:22.802 Your day will look like this. 00:15:22.842 --> 00:15:24.844 Your salary will look like this and your 00:15:24.864 --> 00:15:25.764 life will look like this. 00:15:25.784 --> 00:15:27.066 And they got there and they're like, 00:15:27.546 --> 00:15:29.547 but now I want something different. 00:15:29.847 --> 00:15:31.248 And that's difficult to hear. 00:15:31.268 --> 00:15:32.308 And that's difficult to see. 00:15:32.328 --> 00:15:32.489 Yeah. 00:15:32.509 --> 00:15:33.629 It's all Marvel themed. 00:15:34.230 --> 00:15:35.091 This guy's whole things. 00:15:35.130 --> 00:15:37.011 He's got dumbbells with Captain America 00:15:37.052 --> 00:15:37.852 logos on them. 00:15:37.873 --> 00:15:41.034 He's got a, you know, a Spider-Man. 00:15:41.174 --> 00:15:41.735 Oh, he's got three. 00:15:41.775 --> 00:15:43.437 He's got a cold tub, a hot tub. 00:15:44.835 --> 00:15:45.995 But this is what this guy loves. 00:15:46.996 --> 00:15:47.778 Is this a gym? 00:15:48.698 --> 00:15:49.139 Yeah, 00:15:49.240 --> 00:15:51.042 it's like a personal training studio from 00:15:51.081 --> 00:15:51.923 what I understood. 00:15:52.682 --> 00:15:53.884 He's got all the equipment, 00:15:53.904 --> 00:15:56.067 the lifting platforms, the dumbbells, 00:15:56.586 --> 00:15:58.730 the passive modalities. 00:15:59.730 --> 00:16:01.572 I don't think he's a physical therapist. 00:16:01.613 --> 00:16:02.994 I think it's just a fitness center. 00:16:03.595 --> 00:16:05.636 But it's cool. 00:16:05.897 --> 00:16:07.097 I mean, this is something unique. 00:16:08.254 --> 00:16:09.554 If he had just made this like, 00:16:09.575 --> 00:16:10.775 you know, Spider-Man colors, 00:16:10.796 --> 00:16:11.576 it would have been neat. 00:16:11.735 --> 00:16:14.298 This guy shows that you have to sort 00:16:14.317 --> 00:16:15.139 of go all in. 00:16:15.219 --> 00:16:18.160 Now, he like, you know, 00:16:18.201 --> 00:16:20.501 we mentioned earlier the golf course that 00:16:20.542 --> 00:16:20.923 I'm at. 00:16:21.043 --> 00:16:22.163 If you play around a golf, 00:16:22.183 --> 00:16:23.845 you get a free you get a free 00:16:23.884 --> 00:16:24.465 apple pie. 00:16:24.544 --> 00:16:25.505 Doesn't make any sense. 00:16:25.706 --> 00:16:27.006 Like the market doesn't make any sense. 00:16:27.421 --> 00:16:28.640 But they're connected to an orchard. 00:16:28.660 --> 00:16:30.020 So the family probably had a lot of 00:16:30.081 --> 00:16:30.822 land and was like, 00:16:31.162 --> 00:16:31.981 we're going to take some of it and 00:16:32.001 --> 00:16:32.881 turn it into a golf course. 00:16:32.922 --> 00:16:34.022 Let's connect these two things. 00:16:34.422 --> 00:16:36.081 And then a buddy from two states away 00:16:36.543 --> 00:16:37.182 still knows it. 00:16:37.243 --> 00:16:38.982 So that guy is going – he is, 00:16:39.043 --> 00:16:41.562 as Seth Godin would say, remarkable. 00:16:41.903 --> 00:16:43.323 There's a lot of gyms out there with 00:16:43.344 --> 00:16:44.303 a lot of heavy stuff. 00:16:45.524 --> 00:16:46.384 I've been in a bunch. 00:16:46.403 --> 00:16:47.344 I don't know how many I make a 00:16:47.364 --> 00:16:48.205 remark about. 00:16:48.725 --> 00:16:50.524 But the golf course that gives away apple 00:16:50.585 --> 00:16:52.304 pies doesn't make any sense. 00:16:53.144 --> 00:16:54.326 And once you taste them, you're like, oh, 00:16:54.346 --> 00:16:55.025 my God, these are great, 00:16:55.125 --> 00:16:56.686 worthy of making a remark about. 00:16:57.657 --> 00:16:59.577 Healthcare loves to be mayonnaise, though, 00:16:59.658 --> 00:16:59.998 right? 00:17:00.099 --> 00:17:02.600 I mean, are there other people doing, 00:17:03.299 --> 00:17:04.000 you know, things? 00:17:04.040 --> 00:17:04.641 I mean, like, you know, 00:17:04.661 --> 00:17:06.541 like people like Josh Funk and Rehab to 00:17:06.582 --> 00:17:09.644 Perform go out of their way to not 00:17:09.683 --> 00:17:11.085 just do something remarkable, 00:17:11.125 --> 00:17:13.346 but to show the remarkability over and 00:17:13.386 --> 00:17:13.807 over again. 00:17:14.287 --> 00:17:15.387 In the last few weeks, 00:17:15.508 --> 00:17:18.371 Dave has been on the street in New 00:17:18.391 --> 00:17:20.573 York City with people with nice shirts 00:17:20.972 --> 00:17:22.473 talking about outcome. 00:17:23.976 --> 00:17:25.017 But I'm picking up on that. 00:17:25.037 --> 00:17:25.116 Like, 00:17:25.136 --> 00:17:26.438 you guys are on the Upper East Side. 00:17:26.498 --> 00:17:27.378 I can tell why. 00:17:27.499 --> 00:17:27.818 I don't know. 00:17:27.838 --> 00:17:30.480 It looks like Sex and the City backdrop. 00:17:30.922 --> 00:17:32.522 But that's what you're showing. 00:17:32.563 --> 00:17:34.625 Don't tell me you're concierge this. 00:17:35.145 --> 00:17:35.786 Don't tell me. 00:17:35.945 --> 00:17:36.346 Don't tell me. 00:17:36.626 --> 00:17:37.227 Show me. 00:17:37.326 --> 00:17:38.568 Show me and I'll believe you. 00:17:38.628 --> 00:17:40.170 Tell me and maybe. 00:17:41.859 --> 00:17:42.140 Dave, 00:17:42.180 --> 00:17:45.442 how's the new video stuff going for you? 00:17:45.482 --> 00:17:45.823 Good. 00:17:47.183 --> 00:17:48.265 My new therapist, Ethan, 00:17:48.404 --> 00:17:51.287 had played some baseball in college and 00:17:51.326 --> 00:17:53.268 some, you know, after college type, 00:17:53.508 --> 00:17:54.388 you know, men's league stuff. 00:17:54.769 --> 00:17:56.150 So he's been pushing me to have a 00:17:56.190 --> 00:17:57.171 catch in Central Park. 00:17:57.211 --> 00:17:57.871 And I'm like, dude, 00:17:57.951 --> 00:18:01.032 like we're busy and we're onboarding you 00:18:01.153 --> 00:18:02.314 and you still got stuff to learn. 00:18:02.354 --> 00:18:03.355 And we are so ripped, you know, 00:18:03.595 --> 00:18:04.855 but I was also like, actually, 00:18:05.135 --> 00:18:05.537 you know what? 00:18:05.717 --> 00:18:07.698 Like this is a good time because soon 00:18:07.718 --> 00:18:08.959 you're going to be so busy that like 00:18:09.118 --> 00:18:10.400 you can't, you know, during the day. 00:18:11.163 --> 00:18:12.546 So we went out and had a catch 00:18:12.625 --> 00:18:13.666 in central park last week. 00:18:13.728 --> 00:18:14.548 I brought my new, 00:18:14.608 --> 00:18:15.189 I don't have it here. 00:18:15.589 --> 00:18:17.893 I brought my new extender tripod. 00:18:17.913 --> 00:18:18.974 That's like six feet tall. 00:18:19.375 --> 00:18:20.336 I put my phone on it. 00:18:20.355 --> 00:18:21.397 Like I put my phone on it, 00:18:21.417 --> 00:18:22.779 like right, like right here. 00:18:24.022 --> 00:18:25.323 we each have a lapel mic and he's 00:18:25.383 --> 00:18:26.243 ninety feet away. 00:18:26.523 --> 00:18:27.384 We're having a catch. 00:18:27.723 --> 00:18:28.844 And I'm like talking to the camera. 00:18:29.124 --> 00:18:30.544 But you can obviously hear both of us 00:18:30.584 --> 00:18:31.104 really well. 00:18:31.525 --> 00:18:32.345 So we're having a catch. 00:18:32.444 --> 00:18:33.904 And I'm just talking to him like, hey, 00:18:34.325 --> 00:18:37.205 how do you think it's possible to live 00:18:37.226 --> 00:18:38.806 a comfortable life as a staff physical 00:18:38.826 --> 00:18:39.885 therapist in New York City? 00:18:39.945 --> 00:18:40.465 And he's like, oh, well, 00:18:40.526 --> 00:18:41.807 it depends on where you live and it 00:18:41.846 --> 00:18:44.787 depends on how much student loans and how 00:18:44.807 --> 00:18:45.886 much you spend in general. 00:18:46.346 --> 00:18:48.248 So we're talking about city stuff. 00:18:48.268 --> 00:18:48.748 We're talking about 00:18:49.387 --> 00:18:51.348 city restaurants, um, 00:18:51.409 --> 00:18:52.409 not just clinical stuff. 00:18:52.709 --> 00:18:53.608 I did it also. 00:18:53.749 --> 00:18:56.849 We're doing more video inside the clinic, 00:18:56.910 --> 00:18:58.490 inside like the treatment room and on the 00:18:58.529 --> 00:18:58.869 table. 00:18:59.430 --> 00:18:59.849 And he'll, 00:18:59.930 --> 00:19:02.310 he'll like anonymously tell me about like 00:19:02.351 --> 00:19:04.010 one of his new evals and like, Oh, 00:19:04.050 --> 00:19:04.611 I thought it was this, 00:19:04.631 --> 00:19:05.432 but it was really this. 00:19:05.551 --> 00:19:07.432 And this guy came in with leg pain, 00:19:07.491 --> 00:19:08.692 but, and he was convinced it was, 00:19:08.872 --> 00:19:10.413 you know, hamstring tendinopathy, 00:19:10.452 --> 00:19:11.833 but really it was, uh, 00:19:12.553 --> 00:19:14.093 it was actually like a positive slump 00:19:14.133 --> 00:19:14.373 test. 00:19:14.393 --> 00:19:15.894 And it was actually like a peripheral 00:19:15.933 --> 00:19:16.673 nerve or a, 00:19:17.215 --> 00:19:18.195 or herniated disc, right? 00:19:18.215 --> 00:19:19.997 So we just talk about like anonymous case 00:19:20.017 --> 00:19:20.698 studies like that. 00:19:22.778 --> 00:19:24.038 And also on the sidewalk, like you said. 00:19:24.058 --> 00:19:25.640 So we're just mixing everything in and I'm 00:19:25.660 --> 00:19:27.121 just trying to record as much as possible. 00:19:28.080 --> 00:19:29.221 We're getting patients, 00:19:29.582 --> 00:19:36.105 his patients to consent to video during 00:19:36.125 --> 00:19:38.586 their treatment, which like that, 00:19:38.645 --> 00:19:41.126 I feel like that is almost like the 00:19:41.186 --> 00:19:42.928 holy grail of social media. 00:19:43.008 --> 00:19:44.808 Like because- 00:19:45.711 --> 00:19:47.434 yeah i mean obviously some people don't 00:19:47.474 --> 00:19:49.637 want it and our our ideal client doesn't 00:19:49.678 --> 00:19:51.840 want video typically done in their home 00:19:51.901 --> 00:19:54.244 for house calls but if in the clinic 00:19:54.305 --> 00:19:55.547 it's like you know there's like other 00:19:55.567 --> 00:19:57.690 people around or whatever and you know 00:19:58.069 --> 00:19:59.031 some people are okay with it 00:19:59.719 --> 00:20:00.358 So then I got, 00:20:00.759 --> 00:20:02.161 I got Ethan with the lapel mic soon. 00:20:02.181 --> 00:20:02.661 I'm going to have, 00:20:02.721 --> 00:20:03.981 I want to have the patient also with 00:20:04.001 --> 00:20:06.042 the other lapel mic with their consent. 00:20:06.482 --> 00:20:07.824 And then that way we can hear them 00:20:07.844 --> 00:20:08.845 kind of go back and forth. 00:20:08.884 --> 00:20:10.145 And Ethan does a great job with like 00:20:10.185 --> 00:20:12.586 explaining like the drill or the exercise. 00:20:12.626 --> 00:20:14.288 And then like the patient starts it and 00:20:14.308 --> 00:20:15.368 then perform it. 00:20:15.388 --> 00:20:16.329 So we're just, 00:20:16.349 --> 00:20:17.790 we're just doing all the different types 00:20:17.830 --> 00:20:18.371 of content. 00:20:21.053 --> 00:20:21.292 Jimmy, 00:20:21.333 --> 00:20:23.134 if you need to jump off or whatever, 00:20:23.233 --> 00:20:24.055 do what you need to do. 00:20:24.829 --> 00:20:25.549 Just rubbing elbows. 00:20:25.730 --> 00:20:26.391 Eric Fulmar, 00:20:26.411 --> 00:20:28.211 former APTA Massachusetts president, 00:20:28.231 --> 00:20:29.252 coming over to the dark side in 00:20:29.272 --> 00:20:29.692 Connecticut. 00:20:31.713 --> 00:20:33.035 I think the more that you show, 00:20:33.535 --> 00:20:34.454 you know what, Dave? 00:20:35.316 --> 00:20:37.916 If you couldn't get one patient to consent 00:20:37.936 --> 00:20:38.938 to be on camera, 00:20:39.538 --> 00:20:42.400 then I think you mix what Will Boyd 00:20:42.440 --> 00:20:42.799 does, 00:20:43.881 --> 00:20:46.221 which is he doesn't tell anybody's name 00:20:46.241 --> 00:20:47.103 that he's working with. 00:20:47.262 --> 00:20:47.603 He says, 00:20:47.762 --> 00:20:49.683 I'm working with a construction company 00:20:49.723 --> 00:20:51.085 doing three million a year. 00:20:52.353 --> 00:20:53.973 That becomes your character. 00:20:54.535 --> 00:20:55.115 Do you know what I mean? 00:20:55.515 --> 00:20:55.695 Like, 00:20:56.016 --> 00:20:57.416 wouldn't it be great if every time Dave 00:20:57.457 --> 00:20:59.478 steps out like a really great, like, like, 00:20:59.818 --> 00:21:01.559 you know, entryway of a great building. 00:21:01.759 --> 00:21:03.721 Hey, just got done treating some, 00:21:03.781 --> 00:21:04.122 you know, 00:21:04.162 --> 00:21:05.702 fifty three year old guy was bummed. 00:21:05.722 --> 00:21:07.364 He couldn't get back on the links, 00:21:07.403 --> 00:21:09.145 but now he's driving at two fifty. 00:21:09.165 --> 00:21:09.605 And that's great. 00:21:09.685 --> 00:21:10.846 You never have to show them. 00:21:11.406 --> 00:21:12.587 Just show them where they live. 00:21:13.028 --> 00:21:14.670 You can assume what that guy looks like. 00:21:14.950 --> 00:21:16.871 You don't need his permission. 00:21:16.911 --> 00:21:17.751 Make some of them up. 00:21:18.815 --> 00:21:21.115 right I mean think of some patients you 00:21:21.135 --> 00:21:24.237 had thirty years ago but I tell you 00:21:24.277 --> 00:21:26.757 what I think you have the ideal scenario 00:21:26.797 --> 00:21:28.877 right now like if my wife would let 00:21:28.917 --> 00:21:33.239 me get her on camera I would be 00:21:33.278 --> 00:21:35.559 the therapist or vice versa she won't do 00:21:35.640 --> 00:21:38.181 it you are willing to be the patient 00:21:38.701 --> 00:21:41.801 you're you're holding the camera you're 00:21:41.842 --> 00:21:42.662 the patient and 00:21:43.319 --> 00:21:45.780 Your therapist is doing the explanation. 00:21:45.820 --> 00:21:48.382 You don't even need to have other actual 00:21:48.442 --> 00:21:49.061 patients. 00:21:49.582 --> 00:21:51.123 You fit the demographic. 00:21:51.623 --> 00:21:54.923 I don't think you're that far from who 00:21:54.963 --> 00:21:56.384 the ideal client is. 00:21:56.944 --> 00:21:59.226 I think just those videos which you've 00:21:59.266 --> 00:22:00.026 done before 00:22:00.746 --> 00:22:02.587 I think those would perform really well. 00:22:03.327 --> 00:22:05.369 And I would experiment with different ways 00:22:05.430 --> 00:22:05.910 to do that. 00:22:05.950 --> 00:22:07.932 Either the phone on the selfie stick where 00:22:07.951 --> 00:22:09.173 it's out in front of you. 00:22:09.573 --> 00:22:10.794 You're close to the camera. 00:22:10.834 --> 00:22:12.295 The therapist is behind you. 00:22:12.355 --> 00:22:14.978 You're both mic'd up and kind of talking 00:22:14.998 --> 00:22:16.239 about what he's doing. 00:22:18.619 --> 00:22:20.162 I think you've done it with your wife 00:22:20.201 --> 00:22:24.424 maybe, but that is good enough. 00:22:24.505 --> 00:22:26.606 Like that is a great scenario for you 00:22:26.626 --> 00:22:28.288 to keep making those videos and they're 00:22:28.387 --> 00:22:28.989 easy to make. 00:22:30.726 --> 00:22:32.387 Right on. 00:22:32.407 --> 00:22:33.148 All right, so we're going back. 00:22:33.169 --> 00:22:34.089 I'm going to go play some golf. 00:22:34.150 --> 00:22:37.712 What's that? 00:22:37.772 --> 00:22:39.214 I got to jump off and go play 00:22:39.234 --> 00:22:39.515 some golf. 00:22:39.555 --> 00:22:40.415 We're going to tee off. 00:22:40.455 --> 00:22:42.758 But I would say my parting shot would 00:22:42.798 --> 00:22:44.820 be it's worth it. 00:22:44.840 --> 00:22:45.922 Know what business you're in. 00:22:46.281 --> 00:22:47.442 Understand what business you're in. 00:22:47.563 --> 00:22:49.384 And then it's worth it to you or 00:22:49.444 --> 00:22:49.945 not to you. 00:22:50.006 --> 00:22:51.547 But it can't be an everybody question. 00:22:51.948 --> 00:22:52.969 All right, guys, we'll talk to you soon. 00:22:52.989 --> 00:22:53.930 Enjoy. 00:22:55.768 --> 00:22:57.750 All right, so before you jumped on, 00:22:57.849 --> 00:23:00.712 we were talking about some APTA stuff and 00:23:00.752 --> 00:23:02.795 just general professional topics. 00:23:03.996 --> 00:23:07.378 There is a therapist who I've interacted 00:23:07.419 --> 00:23:09.201 with a little bit on TikTok. 00:23:12.384 --> 00:23:14.526 I can't get his name right now, 00:23:14.586 --> 00:23:18.210 but we were talking about AI coming into 00:23:18.269 --> 00:23:18.970 patient care. 00:23:20.017 --> 00:23:20.477 Obviously, 00:23:20.517 --> 00:23:22.278 there are all the efficiencies on 00:23:22.358 --> 00:23:24.800 documentation and billing and insurance 00:23:24.840 --> 00:23:27.262 verification, stuff like that. 00:23:27.722 --> 00:23:29.325 My thing, and I'm curious, 00:23:29.505 --> 00:23:31.125 you as a young dad, 00:23:31.286 --> 00:23:32.788 as a new young dad, 00:23:33.973 --> 00:23:36.736 I said AI needs to be a bigger 00:23:36.776 --> 00:23:39.659 part of the PT curriculum. 00:23:39.719 --> 00:23:42.981 They should be developing AI tools to help 00:23:43.041 --> 00:23:46.565 DPT candidates, DPT students learn better, 00:23:46.644 --> 00:23:47.645 learn faster, 00:23:48.286 --> 00:23:51.328 improve the scope of information. 00:23:53.388 --> 00:23:54.750 And thankfully, 00:23:55.309 --> 00:23:57.330 the person that I was talking to agreed. 00:23:57.750 --> 00:23:59.811 Now, he said within academics, 00:23:59.852 --> 00:24:01.553 there's a lot of professors who are 00:24:01.593 --> 00:24:02.553 completely against AI. 00:24:03.374 --> 00:24:05.775 There are professors who are proponents of 00:24:05.875 --> 00:24:06.275 AI. 00:24:06.894 --> 00:24:09.135 But I just couldn't imagine being a PT 00:24:09.155 --> 00:24:10.036 student today, 00:24:10.636 --> 00:24:13.617 not having my own personal AI chat, 00:24:14.157 --> 00:24:16.558 who I could do case studies with, 00:24:16.739 --> 00:24:19.179 I could do twenty questions with, 00:24:19.239 --> 00:24:20.579 practice evals with, 00:24:20.660 --> 00:24:22.319 clinical scenarios with. 00:24:23.840 --> 00:24:24.961 What are your thoughts? 00:24:25.121 --> 00:24:27.902 Because obviously your son's going to grow 00:24:27.981 --> 00:24:29.281 up in an AI world. 00:24:30.402 --> 00:24:32.383 What are you guys seeing with that? 00:24:34.304 --> 00:24:37.664 Well, even before he was born, 00:24:38.204 --> 00:24:38.605 my wife and I, 00:24:38.644 --> 00:24:39.265 we were already 00:24:40.237 --> 00:24:43.042 very focused and on the same page of 00:24:43.163 --> 00:24:44.486 minimizing any screen time. 00:24:45.247 --> 00:24:45.426 So, 00:24:46.310 --> 00:24:47.951 The only thing he does on a screen 00:24:48.211 --> 00:24:49.913 is at the end of speaking to a 00:24:49.952 --> 00:24:52.834 family member on FaceTime video calls is 00:24:52.854 --> 00:24:54.075 he wants to come and he wants to 00:24:54.134 --> 00:24:55.694 press the X to hang it up. 00:24:56.135 --> 00:24:59.176 That is literally the only time he has 00:24:59.336 --> 00:25:00.978 ever touched a screen. 00:25:01.038 --> 00:25:01.897 He doesn't know how to really, 00:25:01.958 --> 00:25:02.898 he doesn't know how to swipe. 00:25:03.778 --> 00:25:05.380 Uh, you know, you've seen videos of like, 00:25:05.440 --> 00:25:05.680 you know, 00:25:05.799 --> 00:25:07.621 three months or six month olds where like 00:25:07.641 --> 00:25:09.201 they somehow figure out how to do a 00:25:09.281 --> 00:25:11.122 swipe on like an iPad or something. 00:25:12.103 --> 00:25:12.182 Um, 00:25:13.912 --> 00:25:17.714 we're very focused on avoiding the tech 00:25:17.954 --> 00:25:19.195 integration, if that makes sense. 00:25:19.256 --> 00:25:21.478 Now in the future, yeah. 00:25:22.778 --> 00:25:24.460 When it becomes part of school or 00:25:24.480 --> 00:25:26.101 whatever, 00:25:26.201 --> 00:25:29.284 I think there could be benefit on how 00:25:29.324 --> 00:25:30.984 to leverage it, 00:25:31.065 --> 00:25:31.625 like how to 00:25:32.528 --> 00:25:33.409 you know, almost get like a, 00:25:33.669 --> 00:25:36.049 like a class or a tutorial in AI 00:25:36.069 --> 00:25:37.730 in terms of like what a student would 00:25:37.809 --> 00:25:38.309 use it for, 00:25:38.730 --> 00:25:41.471 for like research purposes and how to find 00:25:41.691 --> 00:25:44.631 research articles or how to, I don't know, 00:25:44.651 --> 00:25:44.790 like, 00:25:44.851 --> 00:25:47.332 I guess how they'll use it for book 00:25:47.352 --> 00:25:48.991 reports instead of like the old school way 00:25:49.011 --> 00:25:49.892 that we did book reports. 00:25:49.912 --> 00:25:50.192 I don't know. 00:25:50.211 --> 00:25:50.553 I don't know. 00:25:50.573 --> 00:25:51.133 Like what else? 00:25:51.692 --> 00:25:53.593 Um, second graders, fourth graders are, 00:25:53.692 --> 00:25:54.492 are using AI. 00:25:54.553 --> 00:25:55.532 Is that what your, your, 00:25:55.794 --> 00:25:57.453 your line of thought on that? 00:25:58.253 --> 00:25:59.554 The point of school is, 00:25:59.834 --> 00:26:01.634 teach me how to learn, right? 00:26:02.434 --> 00:26:03.815 I'm a student in school, 00:26:03.855 --> 00:26:05.875 whether it's second grade or twelfth 00:26:05.895 --> 00:26:06.215 grade. 00:26:06.836 --> 00:26:08.036 Teach me how to learn. 00:26:08.096 --> 00:26:09.576 Teach me how to find the research. 00:26:09.615 --> 00:26:11.676 Teach me how to ask the critical 00:26:11.696 --> 00:26:12.196 questions. 00:26:12.997 --> 00:26:13.936 I think we all agree, 00:26:13.957 --> 00:26:15.537 there isn't a single human that's like, 00:26:15.576 --> 00:26:17.238 no, give me the information, 00:26:17.278 --> 00:26:18.998 spoon feed me so I never have to 00:26:19.038 --> 00:26:19.817 learn anything. 00:26:20.417 --> 00:26:23.318 We all want to be lifelong learners, 00:26:23.818 --> 00:26:27.019 but the human educator in front of a 00:26:27.059 --> 00:26:27.539 class 00:26:28.259 --> 00:26:29.481 only has so much time, 00:26:29.602 --> 00:26:30.784 only has so much energy, 00:26:30.864 --> 00:26:32.385 only has so many resources. 00:26:32.926 --> 00:26:34.189 So you take AI, 00:26:34.568 --> 00:26:39.435 you make that machine teach you how to 00:26:39.517 --> 00:26:39.836 learn, 00:26:40.862 --> 00:26:44.462 I think that's where we're missing each 00:26:44.522 --> 00:26:46.223 other in this conversation because you've 00:26:46.243 --> 00:26:48.223 got the people against it who are 00:26:48.263 --> 00:26:51.025 concerned about environmental impact. 00:26:51.045 --> 00:26:52.505 They're concerned about all this other 00:26:52.545 --> 00:26:52.984 stuff. 00:26:53.065 --> 00:26:54.986 They're working against data centers. 00:26:55.006 --> 00:26:56.846 They're working against the infrastructure 00:26:56.866 --> 00:26:57.386 build out. 00:26:58.227 --> 00:27:00.268 But they also are saying, well, 00:27:00.307 --> 00:27:02.528 it's just going to make everybody dumb and 00:27:02.567 --> 00:27:04.169 give everybody the answer and nobody's 00:27:04.209 --> 00:27:05.229 going to think for themselves. 00:27:06.436 --> 00:27:08.498 I completely disregard that argument 00:27:08.538 --> 00:27:10.038 because I think it's wrong. 00:27:10.118 --> 00:27:12.880 I think anybody who understands how tools 00:27:12.940 --> 00:27:15.961 function, how tools work, understands, no, 00:27:16.001 --> 00:27:17.563 the purpose of AI isn't to give me 00:27:17.603 --> 00:27:17.962 the answer. 00:27:18.002 --> 00:27:20.144 I don't trust any answer AI gives me. 00:27:20.824 --> 00:27:22.884 It's to teach me how to think critically 00:27:22.924 --> 00:27:24.266 and ask better questions. 00:27:24.705 --> 00:27:27.028 I think you use it that way today 00:27:27.087 --> 00:27:29.388 in your business operations, in your life. 00:27:30.048 --> 00:27:32.130 it helps you analyze numbers it helps you 00:27:32.170 --> 00:27:35.071 look at different perspectives and as a 00:27:35.152 --> 00:27:38.894 dpt student in the programs right now i 00:27:38.913 --> 00:27:41.496 just every single day i'd be using it 00:27:41.556 --> 00:27:43.457 as my study mate i'd be telling it 00:27:43.497 --> 00:27:46.137 to create you know analyze the performance 00:27:46.417 --> 00:27:49.039 of this test take the questions i got 00:27:49.079 --> 00:27:51.461 wrong if i was practicing for the mpte 00:27:53.022 --> 00:27:54.243 look at the ones I got wrong, 00:27:54.845 --> 00:27:56.125 create study guides, 00:27:56.165 --> 00:27:57.708 create testing material, 00:27:57.969 --> 00:28:00.672 drill that information with me so that I 00:28:00.751 --> 00:28:02.954 don't get that wrong on the actual test. 00:28:03.694 --> 00:28:05.657 It's what we all did when we were 00:28:05.678 --> 00:28:06.018 in school, 00:28:06.038 --> 00:28:07.640 it's just now we're using a computer to 00:28:07.680 --> 00:28:09.442 do it faster, better. 00:28:10.609 --> 00:28:13.433 um but i have not heard a single 00:28:13.473 --> 00:28:15.415 story coming out of any of the 00:28:15.536 --> 00:28:18.298 universities about how they are 00:28:18.499 --> 00:28:21.522 implementing ai to improve the quality of 00:28:21.583 --> 00:28:23.744 education improve the quality of new grads 00:28:23.765 --> 00:28:26.608 coming out and even the person who's not 00:28:26.669 --> 00:28:27.348 against it 00:28:28.069 --> 00:28:28.971 He still said, 00:28:29.270 --> 00:28:30.510 we have to research it more. 00:28:30.570 --> 00:28:32.593 We have to kind of put more time 00:28:32.653 --> 00:28:34.334 into it to figure out how we're going 00:28:34.354 --> 00:28:34.814 to use it. 00:28:35.574 --> 00:28:35.973 I'm like, 00:28:36.355 --> 00:28:37.454 by the time you figure it out, 00:28:37.515 --> 00:28:39.856 it's going to be ten iterations ahead of 00:28:39.896 --> 00:28:40.257 you. 00:28:40.797 --> 00:28:42.337 It's not going to stay where it is 00:28:42.377 --> 00:28:42.817 right now. 00:28:45.359 --> 00:28:47.141 I can certainly see the value and the 00:28:47.161 --> 00:28:48.560 benefit because it is kind of like a 00:28:48.661 --> 00:28:50.102 new, I don't know, 00:28:50.122 --> 00:28:51.163 it's like a new frontier, right? 00:28:51.182 --> 00:28:52.923 Like this whole shift. 00:28:54.365 --> 00:28:55.125 At some point it was like, 00:28:55.925 --> 00:28:57.586 The new frontier was, I don't know, 00:28:57.626 --> 00:29:00.929 like laptops, I guess, you know, 00:29:01.048 --> 00:29:05.092 like for students and then maybe at some 00:29:05.112 --> 00:29:07.153 point tablets or smartphones or, you know, 00:29:07.192 --> 00:29:10.115 but yeah, there's never been, I guess, 00:29:10.134 --> 00:29:12.115 like an acceleration of this magnitude 00:29:12.135 --> 00:29:15.018 that can help with so many things like 00:29:15.478 --> 00:29:17.578 how to study, how to find information, 00:29:17.638 --> 00:29:20.221 how to process that information, 00:29:20.240 --> 00:29:21.501 how to take that information and then you 00:29:21.582 --> 00:29:22.082 utilize it. 00:29:22.441 --> 00:29:24.021 for students in, like you said, 00:29:24.602 --> 00:29:26.743 even like how to actually study or how 00:29:26.763 --> 00:29:28.785 to prepare, which is huge. 00:29:28.805 --> 00:29:32.027 And your initial question was, 00:29:32.346 --> 00:29:35.128 should schools be helping students with 00:29:35.148 --> 00:29:35.269 that? 00:29:35.328 --> 00:29:36.809 Or should there be some types of like 00:29:36.829 --> 00:29:38.931 courses or framework on how to like 00:29:38.951 --> 00:29:41.032 approach it to use it as a student 00:29:41.153 --> 00:29:42.393 in like grade school or high school? 00:29:42.854 --> 00:29:43.433 A hundred percent. 00:29:44.034 --> 00:29:45.816 Yeah, embrace it, you know, 00:29:47.309 --> 00:29:49.230 It's already here, it's not going away. 00:29:49.471 --> 00:29:51.352 So let's figure out how to do it 00:29:51.432 --> 00:29:52.991 properly, ethically. 00:29:55.173 --> 00:29:57.493 I'm just looking at what other topics we 00:29:57.554 --> 00:29:57.973 had. 00:29:58.854 --> 00:30:02.016 I got something from yesterday. 00:30:02.976 --> 00:30:03.175 Well, 00:30:03.756 --> 00:30:06.156 yesterday we had a technician come over 00:30:07.037 --> 00:30:09.718 same day urgent for our refrigerator. 00:30:12.378 --> 00:30:15.580 So our refrigerator has been just leaking 00:30:15.641 --> 00:30:16.401 water underneath. 00:30:16.905 --> 00:30:18.307 the coming out from underneath the 00:30:18.326 --> 00:30:20.847 refrigerator for probably too long, 00:30:20.968 --> 00:30:23.309 probably, probably a couple of months, 00:30:23.369 --> 00:30:24.049 probably a couple of months. 00:30:24.770 --> 00:30:26.132 And then intermittently recently, 00:30:26.172 --> 00:30:27.372 it's been making some weird noises. 00:30:27.392 --> 00:30:28.952 You know, it's almost like a, like a, 00:30:29.053 --> 00:30:30.814 like a whale noise or, you know, like, 00:30:30.834 --> 00:30:32.855 or like a dying whale noise or something 00:30:32.875 --> 00:30:33.256 like that. 00:30:33.296 --> 00:30:33.596 Like just, 00:30:33.635 --> 00:30:34.636 I'm not even gonna do the noises, 00:30:34.676 --> 00:30:36.317 but you've heard different fridge noises. 00:30:36.837 --> 00:30:37.919 Where you're like, oh, no, 00:30:37.959 --> 00:30:39.499 is the fridge dying? 00:30:39.558 --> 00:30:40.519 Is it, you know, 00:30:41.299 --> 00:30:42.480 is like the ice machine? 00:30:42.520 --> 00:30:42.840 Whatever. 00:30:42.980 --> 00:30:43.961 Something's going on. 00:30:44.741 --> 00:30:46.583 So we've kind of been putting it off. 00:30:46.643 --> 00:30:49.104 And then it started to make worse noises 00:30:49.403 --> 00:30:50.704 yesterday or the day before. 00:30:51.746 --> 00:30:53.626 And then the temperature inside the 00:30:53.666 --> 00:30:56.847 refrigerator, the freezer was still good. 00:30:57.327 --> 00:30:58.929 The temperature inside the refrigerator 00:30:58.949 --> 00:30:59.650 was like, whoa, 00:30:59.690 --> 00:31:01.851 like this is not really cold now. 00:31:02.171 --> 00:31:04.092 And we're like cranking up the button to 00:31:04.152 --> 00:31:05.071 increase the coldness. 00:31:05.412 --> 00:31:06.133 That didn't help. 00:31:06.855 --> 00:31:10.115 So then I'm grateful for my wife because 00:31:10.175 --> 00:31:10.855 I was out yesterday. 00:31:10.915 --> 00:31:13.256 So she was looking around and like every 00:31:13.316 --> 00:31:15.676 place nearby that does like refrigerator 00:31:15.817 --> 00:31:16.257 repair, 00:31:16.636 --> 00:31:18.258 like they all have like horrible Google 00:31:18.278 --> 00:31:18.718 reviews, 00:31:19.298 --> 00:31:21.117 except for this one place that has like 00:31:21.278 --> 00:31:23.318 four point nine star reviews, 00:31:23.358 --> 00:31:24.459 like all these reviews. 00:31:24.818 --> 00:31:26.419 But some of the reviews are like this 00:31:26.459 --> 00:31:27.200 place is great. 00:31:27.500 --> 00:31:28.380 They're very prompt. 00:31:28.996 --> 00:31:31.477 But they're also expensive. 00:31:32.157 --> 00:31:35.378 And at this point, it's like, hey, 00:31:35.419 --> 00:31:37.400 we're taking food out of the freezer and 00:31:37.420 --> 00:31:38.000 the refrigerator, 00:31:38.039 --> 00:31:39.881 putting it in the coolers with ice packs. 00:31:41.082 --> 00:31:42.402 When you're at that point, 00:31:43.163 --> 00:31:44.262 you have no leverage, 00:31:44.903 --> 00:31:47.644 which means you have to potentially buck 00:31:47.744 --> 00:31:49.645 up and pay what they're charging, 00:31:49.945 --> 00:31:50.385 which is, 00:31:51.086 --> 00:31:53.166 guess how much the hourly rate is, Tony? 00:31:53.406 --> 00:31:54.748 Now, again, 00:31:54.827 --> 00:31:56.608 I know this is New York City, but... 00:31:58.396 --> 00:31:59.398 What do you think? 00:31:59.419 --> 00:32:01.663 My best guess, my truthful guess, 00:32:01.743 --> 00:32:03.227 I'm going to say three hundred and fifty 00:32:03.267 --> 00:32:06.172 dollars an hour. 00:32:06.231 --> 00:32:06.633 Yeah. 00:32:06.673 --> 00:32:08.195 Four hundred and fifty dollars an hour. 00:32:08.396 --> 00:32:09.218 OK. 00:32:09.317 --> 00:32:09.519 Yeah. 00:32:10.857 --> 00:32:11.518 Uh, the, 00:32:11.538 --> 00:32:12.939 there was like a hundred and forty nine 00:32:12.979 --> 00:32:15.359 dollar diagnostic fee that like it, 00:32:15.599 --> 00:32:18.541 that would be subtracted from the, the, 00:32:18.582 --> 00:32:18.981 the deal. 00:32:19.842 --> 00:32:21.522 Uh, if, if you went with them, right. 00:32:21.583 --> 00:32:23.104 And if you decided like, all right, 00:32:23.124 --> 00:32:24.884 I'm going to like go with someone else 00:32:24.943 --> 00:32:25.104 or, 00:32:25.263 --> 00:32:27.224 or not have them do like the hourly 00:32:27.305 --> 00:32:27.826 rate or whatever, 00:32:28.145 --> 00:32:29.145 then you would still have to pay a 00:32:29.165 --> 00:32:29.987 hundred forty nine dollars. 00:32:30.027 --> 00:32:30.166 Like, 00:32:30.247 --> 00:32:31.247 I guess like even if they were here 00:32:31.267 --> 00:32:32.508 for like ten or fifteen minutes or 00:32:32.548 --> 00:32:32.788 something. 00:32:32.827 --> 00:32:35.148 So obviously like they want you to do 00:32:35.169 --> 00:32:35.848 the whole, you know, 00:32:36.229 --> 00:32:37.589 have like do the whole job. 00:32:37.650 --> 00:32:37.809 Right. 00:32:38.698 --> 00:32:41.161 so the guy the technician was excellent he 00:32:41.181 --> 00:32:43.943 was explaining everything uh and he was 00:32:44.003 --> 00:32:46.346 very thorough and he basically took apart 00:32:46.365 --> 00:32:47.747 the entire refrigerator unfortunately we 00:32:47.767 --> 00:32:49.328 had to take all the shelves out we 00:32:49.368 --> 00:32:50.329 had to take everything out of the 00:32:50.369 --> 00:32:53.252 refrigerator it was a big process uh and 00:32:53.272 --> 00:32:54.294 then he was here for an hour and 00:32:54.314 --> 00:32:58.178 a half and uh it was yeah after 00:32:59.940 --> 00:33:01.541 after after selling him so 00:33:02.739 --> 00:33:03.979 if it's Zelle or Venmo, whatever, 00:33:04.019 --> 00:33:04.740 like there's still, 00:33:05.200 --> 00:33:06.720 there's still a sales tax. 00:33:06.740 --> 00:33:07.941 I'm like, Oh God. 00:33:07.980 --> 00:33:08.141 Right. 00:33:08.161 --> 00:33:09.340 But I don't, you know, I don't have, 00:33:09.641 --> 00:33:11.142 I don't have six hundred dollars cash in 00:33:11.162 --> 00:33:11.561 my pocket. 00:33:11.602 --> 00:33:12.201 Like who does now? 00:33:12.402 --> 00:33:12.741 Nowadays. 00:33:12.801 --> 00:33:12.982 Right. 00:33:13.583 --> 00:33:15.804 So I, we sell them. 00:33:15.884 --> 00:33:16.144 It was, 00:33:16.663 --> 00:33:18.564 that was an hour and a half of 00:33:18.584 --> 00:33:20.484 the hourly rate plus tax or whatever. 00:33:20.505 --> 00:33:22.445 It was six hundred and fifty two something 00:33:22.486 --> 00:33:22.865 dollars. 00:33:23.954 --> 00:33:25.736 Um, which I, that's another thing. 00:33:25.796 --> 00:33:27.237 Like when it's Zeller Venmo, it, 00:33:27.477 --> 00:33:28.857 it's just, I mean, it feels, 00:33:28.978 --> 00:33:30.019 it feels a little bit better. 00:33:30.439 --> 00:33:30.798 Like if I'm, 00:33:31.019 --> 00:33:33.201 if I'm handing over six hundred fifty two 00:33:33.221 --> 00:33:34.740 dollars of cash, it's like, oh, 00:33:34.760 --> 00:33:35.741 that's like a gut punch. 00:33:36.281 --> 00:33:37.343 But it's like, it's Zell. 00:33:37.383 --> 00:33:38.523 So it's almost like fake money. 00:33:38.564 --> 00:33:39.263 It's like funny money. 00:33:39.304 --> 00:33:40.565 It's, I don't know, like it's, 00:33:40.625 --> 00:33:41.484 I guess it's mind of money, 00:33:41.505 --> 00:33:42.925 but it's some digits out of my bank 00:33:42.945 --> 00:33:43.487 account. 00:33:43.906 --> 00:33:45.347 Some digits go into his bank account. 00:33:45.367 --> 00:33:48.628 Um, but the, the, 00:33:49.190 --> 00:33:50.369 the thing I wanted to mention on the 00:33:50.390 --> 00:33:51.230 show is that, um, 00:33:52.599 --> 00:33:53.480 yes is a lot of money. 00:33:53.701 --> 00:33:54.662 Then I'm asking my wife, 00:33:54.701 --> 00:33:55.982 like how much is like a, how much, 00:33:56.063 --> 00:33:56.723 I have no idea. 00:33:56.923 --> 00:33:58.144 Like how much is a new refrigerator? 00:33:58.164 --> 00:33:59.066 Like a thousand or two? 00:33:59.346 --> 00:34:01.167 Because if this happens again, 00:34:01.248 --> 00:34:03.289 like we're already potentially two, 00:34:03.750 --> 00:34:05.633 we're potentially halfway or three 00:34:05.653 --> 00:34:07.354 quarters of the way towards the next 00:34:07.433 --> 00:34:07.875 refrigerator. 00:34:07.914 --> 00:34:09.516 Then I'm asking like, when did this, 00:34:09.856 --> 00:34:11.197 when did we get this refrigerator? 00:34:11.237 --> 00:34:11.699 Or when did you, 00:34:11.818 --> 00:34:13.159 when did you get like, was it, 00:34:13.518 --> 00:34:14.059 I don't know, 00:34:14.079 --> 00:34:15.880 twenty two thousand nine or twenty eleven 00:34:15.920 --> 00:34:17.039 or something like what? 00:34:17.059 --> 00:34:17.460 How old is this? 00:34:17.559 --> 00:34:18.900 And then if this gets all fixed, 00:34:18.940 --> 00:34:21.320 like what's the what's the longevity of 00:34:21.360 --> 00:34:22.760 this refrigerator after today? 00:34:22.820 --> 00:34:23.740 Assuming everything, you know, 00:34:24.242 --> 00:34:26.282 he had to like melt ice inside the 00:34:26.322 --> 00:34:28.023 refrigerator and there was some flap that 00:34:28.563 --> 00:34:31.262 wasn't closing and it was like the 00:34:31.322 --> 00:34:31.822 airflow. 00:34:31.862 --> 00:34:32.503 And I didn't know this, 00:34:32.523 --> 00:34:34.403 but the airflow from the freezer, 00:34:34.804 --> 00:34:36.204 that cold air is what goes up into 00:34:36.224 --> 00:34:36.764 the refrigerator. 00:34:36.784 --> 00:34:38.164 It's like a one way or a one 00:34:38.264 --> 00:34:41.425 or a one area flow of air inside 00:34:41.465 --> 00:34:42.405 this refrigerator unit. 00:34:43.313 --> 00:34:44.773 But the reason why I wanted to mention 00:34:44.793 --> 00:34:46.695 this is because of everything I just said. 00:34:46.735 --> 00:34:48.375 But then also at the end, 00:34:49.295 --> 00:34:50.896 we're opening up the back of the 00:34:50.936 --> 00:34:52.476 refrigerator and he's like, hey, 00:34:53.876 --> 00:34:55.635 can I teach you how to change this 00:34:55.655 --> 00:34:55.856 thing? 00:34:56.077 --> 00:34:57.476 You need to change this like little 00:34:57.697 --> 00:34:59.717 silicon filter thing in the back. 00:35:00.456 --> 00:35:02.597 He goes, I'll show you the product online. 00:35:03.277 --> 00:35:04.557 It's pretty cheap online. 00:35:05.257 --> 00:35:05.958 I'm like, yeah, sure. 00:35:06.039 --> 00:35:08.099 So I record video on my phone. 00:35:09.012 --> 00:35:10.853 he opens up the back of the refrigerator. 00:35:10.914 --> 00:35:12.833 He shows me how to change this other 00:35:12.873 --> 00:35:14.335 little tube and filter. 00:35:14.614 --> 00:35:15.335 You can, I can see, 00:35:15.355 --> 00:35:15.954 he shows me it's, 00:35:16.235 --> 00:35:18.496 it's basically worn out just from wear and 00:35:18.516 --> 00:35:18.976 tear or whatever. 00:35:18.996 --> 00:35:19.896 And for, for years. 00:35:20.637 --> 00:35:22.036 And so he's like, I'll, 00:35:22.117 --> 00:35:22.757 I'll teach you how to, 00:35:23.336 --> 00:35:25.677 I'll teach you how to do this because 00:35:25.717 --> 00:35:27.318 otherwise I would have to come back and 00:35:27.338 --> 00:35:29.219 that would be like another, you know, 00:35:29.278 --> 00:35:30.340 three hundred dollars or whatever. 00:35:30.400 --> 00:35:32.860 Like that would be like another call, 00:35:33.661 --> 00:35:34.581 another visit here. 00:35:35.943 --> 00:35:36.682 Uh, so he's like, 00:35:36.862 --> 00:35:38.003 or I could just teach you how to 00:35:38.043 --> 00:35:38.364 do it. 00:35:38.463 --> 00:35:39.443 And it's like very easy. 00:35:40.405 --> 00:35:42.684 He shows me the part online with the, 00:35:42.724 --> 00:35:44.186 with the model number, the part on, 00:35:44.445 --> 00:35:46.246 on Amazon is like, so I'm like, 00:35:46.847 --> 00:35:47.447 I'm like, great. 00:35:47.527 --> 00:35:48.166 We'll order that. 00:35:48.606 --> 00:35:49.588 Shows me how to do it. 00:35:49.668 --> 00:35:51.688 I record the video on my phone. 00:35:51.708 --> 00:35:53.028 So now I know how to do it. 00:35:54.668 --> 00:35:56.590 And then we settle up and there, 00:35:57.170 --> 00:35:58.351 anyone that's watching or listening, 00:35:58.391 --> 00:36:00.951 like I'm not making the direct correlation 00:36:00.971 --> 00:36:02.672 to physical therapy because 00:36:04.307 --> 00:36:06.469 he and our interaction is kind of like 00:36:06.489 --> 00:36:08.411 a one-off like he he the whole thing 00:36:08.431 --> 00:36:10.913 was framed around capturing as i guess as 00:36:10.972 --> 00:36:13.074 much value and as much dollars that would 00:36:13.275 --> 00:36:16.137 you know equally match uh what he did 00:36:16.177 --> 00:36:17.958 and how he did it but it's different 00:36:17.978 --> 00:36:20.239 than what we do in terms of it's 00:36:20.280 --> 00:36:21.860 almost would be like the evaluation only 00:36:21.880 --> 00:36:23.601 which sometimes tony you do and that's 00:36:23.782 --> 00:36:24.842 that's why i want to make the connection 00:36:24.862 --> 00:36:26.905 there because he's teaching me how to do 00:36:26.945 --> 00:36:29.045 this other thing to prevent me from having 00:36:29.085 --> 00:36:29.746 like a second 00:36:30.835 --> 00:36:32.356 house call you know a second appointment 00:36:32.376 --> 00:36:34.036 or whatever whereas physical therapy is 00:36:34.077 --> 00:36:35.617 obviously like obviously in our business 00:36:35.637 --> 00:36:37.318 like we never do that like we're not 00:36:37.539 --> 00:36:38.518 we're hardly ever going to be like all 00:36:38.539 --> 00:36:40.019 right that's all you need and let me 00:36:40.039 --> 00:36:41.480 teach you all the exercises you can do 00:36:41.519 --> 00:36:42.880 on your own because we know people are 00:36:42.900 --> 00:36:45.802 not going to do them anyway and um 00:36:45.882 --> 00:36:48.722 i just can't imagine doing an evaluation 00:36:48.842 --> 00:36:50.304 and then like not doing a plan of 00:36:50.324 --> 00:36:52.085 care i think for most people at least 00:36:52.105 --> 00:36:54.226 for our clientele and or my brain that 00:36:54.266 --> 00:36:54.826 that's just how i 00:36:55.563 --> 00:36:56.782 work like I know people are going to 00:36:56.802 --> 00:36:58.643 need the accountability for the follow up 00:36:58.664 --> 00:37:00.043 and it's going to take more than just 00:37:00.083 --> 00:37:01.105 an hour and a half like it did 00:37:01.144 --> 00:37:02.764 for this guy with the refrigerator. 00:37:02.885 --> 00:37:03.385 Obviously, 00:37:03.425 --> 00:37:04.686 like we're dealing with humans and 00:37:04.726 --> 00:37:05.385 physical therapy. 00:37:05.485 --> 00:37:06.266 And in this case, 00:37:06.545 --> 00:37:07.586 this guy's just dealing with this 00:37:07.746 --> 00:37:09.186 refrigerator that he knows how to fix and 00:37:09.206 --> 00:37:10.568 it just took him an hour and a 00:37:10.628 --> 00:37:10.847 half. 00:37:11.367 --> 00:37:11.887 So yes, 00:37:11.927 --> 00:37:13.588 the six hundred fifty two dollars even in 00:37:13.608 --> 00:37:15.108 New York City is expensive. 00:37:16.570 --> 00:37:18.530 And there's just like some similarities, 00:37:18.550 --> 00:37:20.311 but obviously there's some, you know, 00:37:20.990 --> 00:37:22.692 areas that are like dissimilar from what 00:37:22.711 --> 00:37:22.911 we do. 00:37:22.992 --> 00:37:23.871 So I just wanted to throw it out 00:37:23.891 --> 00:37:24.032 there. 00:37:24.835 --> 00:37:26.356 I think we could take so many lessons 00:37:26.396 --> 00:37:27.235 away from that. 00:37:27.416 --> 00:37:29.418 And let's spend a little time kind of 00:37:29.478 --> 00:37:31.139 diving into that scenario. 00:37:31.818 --> 00:37:35.101 So from a marketing standpoint, 00:37:35.141 --> 00:37:38.322 from a new patient relating it to physical 00:37:38.342 --> 00:37:41.344 therapy standpoint, you as the consumer, 00:37:41.505 --> 00:37:42.365 I'm in the same boat. 00:37:43.346 --> 00:37:45.268 We had a washing machine and a dryer. 00:37:47.030 --> 00:37:48.592 Something was malfunctioning on the 00:37:48.612 --> 00:37:49.313 washing machine. 00:37:49.932 --> 00:37:52.135 And I went through the same thought 00:37:52.155 --> 00:37:53.117 process as you. 00:37:53.137 --> 00:37:53.797 I'm like, all right, 00:37:53.838 --> 00:37:55.518 if I call a repair person, 00:37:56.079 --> 00:37:57.161 is it even worth it? 00:37:57.221 --> 00:37:59.543 By the time the repair person comes, 00:37:59.864 --> 00:38:01.385 There's the diagnostic fee, 00:38:01.485 --> 00:38:02.706 and then there's going to be the parts 00:38:02.746 --> 00:38:03.427 and the labor. 00:38:03.887 --> 00:38:05.768 If I'm going to be invested six hundred, 00:38:05.829 --> 00:38:06.668 seven hundred dollars, 00:38:06.708 --> 00:38:08.630 how much is a new washer and dryer? 00:38:09.070 --> 00:38:10.692 This one's already, I don't know, 00:38:10.731 --> 00:38:11.733 twelve years old. 00:38:11.813 --> 00:38:13.653 What's the life expectancy of a typical 00:38:13.693 --> 00:38:14.655 washer and dryer? 00:38:15.635 --> 00:38:15.896 You know, 00:38:15.936 --> 00:38:17.677 if another three hundred dollars, 00:38:17.737 --> 00:38:19.057 I can get a new one and just 00:38:19.117 --> 00:38:21.119 replace the existing one. 00:38:22.438 --> 00:38:24.081 That is kind of, in my opinion, 00:38:24.141 --> 00:38:26.364 the same thing the typical physical 00:38:26.385 --> 00:38:28.889 therapy consumer goes through when they're 00:38:28.929 --> 00:38:30.072 sitting there and they're like, 00:38:30.893 --> 00:38:31.916 I've got this shoulder pain. 00:38:34.186 --> 00:38:36.088 What is physical therapy going to do? 00:38:36.307 --> 00:38:37.807 I don't even know what physical therapy 00:38:37.867 --> 00:38:38.188 does. 00:38:38.248 --> 00:38:39.268 I don't know who I'm going to see. 00:38:39.289 --> 00:38:40.268 Are they going to massage it? 00:38:40.309 --> 00:38:41.650 Are they going to exercise it? 00:38:42.130 --> 00:38:43.311 Is it going to cost me? 00:38:44.351 --> 00:38:45.612 What is it going to cost? 00:38:46.092 --> 00:38:47.793 And then if I invest that money, 00:38:47.853 --> 00:38:49.393 do I have to do more visits? 00:38:49.452 --> 00:38:50.673 Is it going to cost me more? 00:38:50.713 --> 00:38:51.813 Are they going to try and sell me 00:38:51.853 --> 00:38:53.235 on a twelve visit package? 00:38:54.503 --> 00:38:59.264 I wonder, in the product repair world, 00:38:59.523 --> 00:39:01.864 I have somebody that I know who's a 00:39:01.905 --> 00:39:02.224 plumber. 00:39:02.764 --> 00:39:04.226 They have a huge plumbing business. 00:39:04.246 --> 00:39:06.666 They do more than ten million a year 00:39:06.706 --> 00:39:07.326 in revenue. 00:39:07.905 --> 00:39:09.007 And I'm like, guys, 00:39:09.186 --> 00:39:11.887 why don't you just set up the ability 00:39:11.927 --> 00:39:13.188 for one of your plumbers 00:39:13.967 --> 00:39:18.032 to Zoom in, like literally Zoom, FaceTime, 00:39:18.172 --> 00:39:18.733 video. 00:39:18.853 --> 00:39:20.074 I think we talked about this a long 00:39:20.135 --> 00:39:20.614 time ago. 00:39:21.335 --> 00:39:23.077 Like, let me pay a fee, 00:39:23.338 --> 00:39:24.298 seventy nine dollars. 00:39:25.280 --> 00:39:27.623 Your technician guy can be at their own 00:39:27.663 --> 00:39:27.943 home. 00:39:29.376 --> 00:39:30.335 I'll get my phone, 00:39:30.456 --> 00:39:31.936 I'll go to my washing machine, 00:39:32.056 --> 00:39:33.777 I'll show him what I'm doing, 00:39:33.836 --> 00:39:34.697 what I'm looking at, 00:39:34.717 --> 00:39:36.438 or I'll go to my sink or whatever. 00:39:37.038 --> 00:39:39.159 And like, maybe it's a simple fix. 00:39:39.239 --> 00:39:40.719 Maybe your guy is gonna be like, oh, 00:39:40.739 --> 00:39:41.900 you just need this gasket, 00:39:41.960 --> 00:39:42.880 go to Home Depot, 00:39:42.940 --> 00:39:44.360 buy this specific product, 00:39:44.920 --> 00:39:45.920 unscrew that bolt, 00:39:46.880 --> 00:39:48.442 and it'll be fixed for twenty bucks. 00:39:49.061 --> 00:39:49.302 Right. 00:39:49.382 --> 00:39:50.782 They get the fee. 00:39:51.083 --> 00:39:52.983 They never have to leave their home or 00:39:53.003 --> 00:39:54.643 the office because he was saying we have 00:39:54.684 --> 00:39:55.903 to have people on call. 00:39:56.403 --> 00:39:58.405 I have to pay my plumbers to be 00:39:58.445 --> 00:40:00.065 available twenty four hours a day, 00:40:00.126 --> 00:40:01.106 seven days a week. 00:40:02.206 --> 00:40:04.007 The plumbers, he said, would love it. 00:40:04.746 --> 00:40:06.108 They never rolled this out, 00:40:06.148 --> 00:40:08.568 but I'm just saying this goes back to 00:40:08.588 --> 00:40:10.349 the concept we talked about, 00:40:11.070 --> 00:40:13.210 low barrier to entry. 00:40:13.391 --> 00:40:16.612 Somebody has a nine-year-old kid on the 00:40:16.652 --> 00:40:18.994 soccer field at nine thirty at night. 00:40:19.653 --> 00:40:20.954 Kid sprains an ankle. 00:40:21.394 --> 00:40:21.855 They don't know, 00:40:21.894 --> 00:40:23.036 do I go to urgent care? 00:40:23.076 --> 00:40:24.615 Do I go to the emergency room? 00:40:24.677 --> 00:40:26.356 What are the odds that something is 00:40:26.416 --> 00:40:27.057 fractured? 00:40:27.637 --> 00:40:30.378 They pull a therapist up, FaceTime. 00:40:31.400 --> 00:40:32.699 You go through your questions, 00:40:32.739 --> 00:40:33.820 you go through all of that. 00:40:34.675 --> 00:40:37.018 And then the thing with that interaction, 00:40:37.798 --> 00:40:39.360 you get paid for the interaction. 00:40:40.121 --> 00:40:44.224 The client saves time, money, hassle, 00:40:44.284 --> 00:40:46.106 fear, anxiety, all of that stuff. 00:40:46.907 --> 00:40:49.108 But now you just recorded a video of 00:40:49.168 --> 00:40:52.130 a real world interaction that is going to 00:40:52.150 --> 00:40:55.034 be the same exact interaction hundreds or 00:40:55.074 --> 00:40:57.416 thousands of other people in the future 00:40:57.456 --> 00:40:58.516 are going to go through. 00:40:59.181 --> 00:41:01.125 And so why do I need to have 00:41:01.144 --> 00:41:04.068 a human diagnose the same problem every 00:41:04.110 --> 00:41:07.213 single time as opposed to just letting the 00:41:07.253 --> 00:41:10.157 consumer buy access to that video 00:41:10.259 --> 00:41:10.858 interaction 00:41:12.585 --> 00:41:13.865 It works for physical therapy. 00:41:13.885 --> 00:41:14.746 It works for plumbing. 00:41:15.266 --> 00:41:15.567 You know, 00:41:15.606 --> 00:41:17.288 when I go to YouTube and I'm like, 00:41:17.307 --> 00:41:17.588 hey, 00:41:17.668 --> 00:41:20.088 this is the code that my washing machine 00:41:20.128 --> 00:41:20.768 is showing me. 00:41:20.869 --> 00:41:23.989 YouTube has a series of videos that allows 00:41:24.050 --> 00:41:27.010 me for free to see maybe that's the 00:41:27.050 --> 00:41:27.431 problem. 00:41:27.490 --> 00:41:29.090 And how did they solve that problem? 00:41:29.590 --> 00:41:30.871 You just take it a couple of steps 00:41:30.911 --> 00:41:31.731 down the line. 00:41:32.211 --> 00:41:33.693 I think physical therapists should be 00:41:33.753 --> 00:41:34.273 doing this. 00:41:34.333 --> 00:41:37.494 I think every single evaluation should be 00:41:37.554 --> 00:41:38.293 documented. 00:41:39.134 --> 00:41:40.335 It should be shared. 00:41:41.516 --> 00:41:43.938 I think we would help on a public 00:41:43.958 --> 00:41:44.797 health basis, 00:41:45.498 --> 00:41:48.599 but then we would increase the 00:41:49.460 --> 00:41:50.920 understanding of the consumer. 00:41:50.940 --> 00:41:52.641 Well, what's physical therapy going to do? 00:41:53.061 --> 00:41:54.101 What can I expect? 00:41:54.422 --> 00:41:55.802 Is it worth the money that they want 00:41:55.822 --> 00:41:56.503 to charge? 00:41:56.862 --> 00:41:58.402 Because right now, it's a black box. 00:41:59.003 --> 00:42:01.583 The consumer has no idea walking into the 00:42:01.623 --> 00:42:03.485 scenario what's going to happen. 00:42:04.184 --> 00:42:05.726 And we're trying to sell, 00:42:05.806 --> 00:42:07.947 whether it's insurance or private pay. 00:42:08.686 --> 00:42:10.527 Something that nobody even knows what 00:42:10.547 --> 00:42:14.449 they're buying until they get I Love it. 00:42:14.989 --> 00:42:18.469 I've even been considering Us charging 00:42:18.610 --> 00:42:23.331 more for private Visits like meaning the 00:42:23.391 --> 00:42:24.931 traditional way of like it's just the 00:42:24.952 --> 00:42:26.472 therapist and the patient regardless of 00:42:26.492 --> 00:42:28.413 whether it's the home visit or the office 00:42:28.432 --> 00:42:31.193 visit and then having it almost like forty 00:42:31.213 --> 00:42:32.514 or fifty percent cheaper than 00:42:33.271 --> 00:42:36.733 if they consent to every single visit is 00:42:36.853 --> 00:42:37.353 recorded, 00:42:37.393 --> 00:42:39.036 like whether it's clips and the therapist 00:42:39.056 --> 00:42:40.556 is kind of like, you know, 00:42:40.597 --> 00:42:43.159 doing the video or if I'm there and 00:42:43.219 --> 00:42:44.940 I'm recording clips kind of like the whole 00:42:44.980 --> 00:42:45.280 time. 00:42:45.820 --> 00:42:46.380 So that way, 00:42:46.402 --> 00:42:47.922 like we wouldn't even have to ask like, 00:42:47.943 --> 00:42:48.043 Hey, 00:42:48.063 --> 00:42:49.204 is it cool if we do some video, 00:42:49.224 --> 00:42:49.884 whatever, like there, 00:42:50.204 --> 00:42:51.826 it would be choosing like the completely 00:42:51.905 --> 00:42:53.847 private traditional option, 00:42:53.867 --> 00:42:55.869 which is like the physical therapist is 00:42:55.889 --> 00:42:56.268 there. 00:42:56.489 --> 00:42:59.172 And especially a home visit, like it just, 00:42:59.211 --> 00:43:00.652 the therapist and the patient, which, 00:43:01.657 --> 00:43:01.978 Obviously, 00:43:02.038 --> 00:43:03.518 some of my patients will still want and 00:43:03.559 --> 00:43:06.641 they will probably pay higher to not have 00:43:06.661 --> 00:43:08.422 it recorded like they want that much 00:43:08.481 --> 00:43:10.003 discretion and privacy and 00:43:10.043 --> 00:43:10.784 confidentiality. 00:43:11.603 --> 00:43:12.085 And that's fine. 00:43:12.405 --> 00:43:14.646 But then we want video assets. 00:43:14.726 --> 00:43:14.987 Right. 00:43:15.347 --> 00:43:15.947 And I'm really, 00:43:16.007 --> 00:43:17.969 really trying and pushing hard for it 00:43:17.989 --> 00:43:18.329 right now. 00:43:18.449 --> 00:43:18.608 So 00:43:20.429 --> 00:43:23.632 Then the patient is incentivized to then 00:43:23.753 --> 00:43:24.574 pay less. 00:43:25.514 --> 00:43:27.117 They get to benefit by paying less. 00:43:27.876 --> 00:43:29.079 If they're like, ah, yeah, whatever. 00:43:29.119 --> 00:43:30.099 Like, yeah, of course you can. 00:43:30.539 --> 00:43:31.621 Yeah, you can record it, whatever. 00:43:31.641 --> 00:43:32.202 Like, no problem. 00:43:32.561 --> 00:43:34.664 So then we still get income, 00:43:34.704 --> 00:43:37.186 maybe not the full amount of the private 00:43:37.226 --> 00:43:39.469 experience, but we still get some revenue, 00:43:40.510 --> 00:43:42.711 still cover our overhead and everything. 00:43:44.554 --> 00:43:46.454 and capture video assets, 00:43:46.494 --> 00:43:49.876 then easily I could have the patient or 00:43:49.896 --> 00:43:52.478 client wearing a lapel mic and the 00:43:52.518 --> 00:43:53.898 therapist wearing the other lapel mic. 00:43:53.938 --> 00:43:55.539 Then I can capture all the audio 00:43:55.938 --> 00:43:56.599 regardless of, 00:43:57.923 --> 00:43:59.244 where they are in the clinic or whatever, 00:43:59.985 --> 00:44:03.128 and kind of getting my camera, my phone, 00:44:03.148 --> 00:44:03.708 if I'm there, 00:44:03.809 --> 00:44:05.550 in the patient's kind of face and in 00:44:05.570 --> 00:44:05.931 their way. 00:44:06.010 --> 00:44:09.114 And they'll be so comfortable doing it. 00:44:09.454 --> 00:44:10.715 They'll be so comfortable with me being in 00:44:10.735 --> 00:44:11.456 their space, whatever, 00:44:11.496 --> 00:44:14.458 because they already chose the lower cost 00:44:14.518 --> 00:44:17.461 option that includes the video recording. 00:44:18.081 --> 00:44:19.083 And if that was an issue, 00:44:19.123 --> 00:44:20.485 then they would have chose the 00:44:21.789 --> 00:44:24.990 higher option cost to not have it recorded 00:44:25.070 --> 00:44:25.351 at all. 00:44:25.411 --> 00:44:27.413 And then we'll know very clearly like 00:44:27.612 --> 00:44:28.893 who's okay with it and who's not. 00:44:29.434 --> 00:44:31.655 And whatever they pay kind of goes with 00:44:32.637 --> 00:44:33.338 those options. 00:44:34.478 --> 00:44:35.840 It makes total sense. 00:44:36.179 --> 00:44:38.380 I know it's really small on the screen. 00:44:39.222 --> 00:44:39.382 Um, 00:44:39.902 --> 00:44:43.204 but just the reason why the consumer is 00:44:43.244 --> 00:44:47.068 paying a higher rate not to record is 00:44:47.108 --> 00:44:50.030 because not recording costs you the 00:44:50.070 --> 00:44:51.150 producer money. 00:44:52.233 --> 00:44:54.494 And on the screen, you know, 00:44:54.914 --> 00:44:56.594 I can't necessarily zoom in, 00:44:56.635 --> 00:44:57.894 but I'll run through some numbers. 00:44:58.695 --> 00:45:00.074 This eleven minute, 00:45:00.135 --> 00:45:02.976 forty three second video of me answering a 00:45:03.036 --> 00:45:06.335 question, why your knee won't bend, 00:45:06.536 --> 00:45:07.996 why your knee won't bend after a knee 00:45:08.036 --> 00:45:08.617 replacement. 00:45:09.617 --> 00:45:12.978 It was recorded and published February 00:45:12.998 --> 00:45:14.818 twenty eight, two thousand twenty three. 00:45:15.117 --> 00:45:16.257 So not even that long ago, 00:45:16.398 --> 00:45:17.018 three years ago, 00:45:17.038 --> 00:45:18.157 a little over three years ago. 00:45:18.898 --> 00:45:20.759 It's generated two thousand five hundred 00:45:20.778 --> 00:45:21.119 dollars. 00:45:22.253 --> 00:45:24.438 It was a single recording, no editing, 00:45:24.498 --> 00:45:26.545 just me answering a typical question that 00:45:26.565 --> 00:45:28.791 a patient would ask me during a patient 00:45:28.831 --> 00:45:29.311 engagement. 00:45:30.387 --> 00:45:30.927 Ten minutes, 00:45:31.166 --> 00:45:32.748 two thousand five hundred dollars. 00:45:33.347 --> 00:45:35.048 This one talking about the timeline for 00:45:35.088 --> 00:45:36.648 recovery after knee replacement, 00:45:36.748 --> 00:45:37.329 eight minutes, 00:45:37.809 --> 00:45:39.349 two thousand five hundred dollars. 00:45:40.170 --> 00:45:42.110 Talking about sleeping positions after 00:45:42.231 --> 00:45:43.231 knee replacement, 00:45:43.311 --> 00:45:44.692 twenty one hundred dollars. 00:45:45.391 --> 00:45:46.751 Showing a patient, 00:45:46.791 --> 00:45:48.813 like recording me with a patient getting 00:45:48.853 --> 00:45:50.594 off the floor using a lift chair, 00:45:50.634 --> 00:45:51.793 two thousand dollars. 00:45:52.474 --> 00:45:52.713 You know, 00:45:53.114 --> 00:45:57.695 multiple examples of the instance in time 00:45:58.702 --> 00:46:00.023 that was recorded, 00:46:00.963 --> 00:46:02.085 I didn't do anything different, 00:46:02.144 --> 00:46:03.445 I didn't do anything special, 00:46:04.045 --> 00:46:07.007 that continues to generate a return on 00:46:07.047 --> 00:46:07.987 that investment. 00:46:08.708 --> 00:46:11.909 So if somebody wanted to buy that hour 00:46:11.969 --> 00:46:13.809 of my life and tell me I am 00:46:13.909 --> 00:46:16.452 not allowed to monetize it in any other 00:46:16.512 --> 00:46:16.711 way, 00:46:17.813 --> 00:46:20.594 potentially they should be paying for the 00:46:20.735 --> 00:46:24.057 right to take that time and that money 00:46:24.097 --> 00:46:26.699 away from me you know that that it's 00:46:26.719 --> 00:46:30.483 a basic trade basic value exchange there 00:46:31.302 --> 00:46:34.585 um and i just i i keep saying 00:46:34.706 --> 00:46:37.527 it i don't understand why more people more 00:46:37.568 --> 00:46:40.590 therapists either aren't doing it or don't 00:46:40.670 --> 00:46:42.771 see it that way um 00:46:43.735 --> 00:46:44.235 And then of course, 00:46:44.257 --> 00:46:46.362 that's not even talking about turning 00:46:46.382 --> 00:46:48.387 these into digital assets that you can 00:46:48.447 --> 00:46:48.748 sell. 00:46:49.090 --> 00:46:50.974 That's just monetized with YouTube ads. 00:46:51.724 --> 00:46:54.125 You know, you take an evaluation, 00:46:54.224 --> 00:46:56.766 your typical evaluation for low back pain, 00:46:57.686 --> 00:47:00.467 and somebody who doesn't have time to go 00:47:00.487 --> 00:47:02.648 get an evaluation for low back pain but 00:47:02.728 --> 00:47:05.530 reads the description that says, oh man, 00:47:05.990 --> 00:47:07.811 that sounds exactly like what I'm dealing 00:47:07.851 --> 00:47:08.032 with. 00:47:08.612 --> 00:47:11.032 I have pain when I'm standing upright, 00:47:11.273 --> 00:47:12.974 but I can push a grocery cart for 00:47:13.034 --> 00:47:13.735 forty minutes. 00:47:13.855 --> 00:47:15.695 I can't stand unsupported for five 00:47:15.735 --> 00:47:16.016 minutes. 00:47:17.076 --> 00:47:18.436 I'm dragging my feet. 00:47:19.496 --> 00:47:21.217 I don't stand up tall. 00:47:21.297 --> 00:47:22.557 It hurts me to extend. 00:47:22.637 --> 00:47:24.577 It feels better when I flex." 00:47:24.597 --> 00:47:29.159 You can describe spinal stenosis to a T 00:47:29.639 --> 00:47:30.800 right out of the textbook, 00:47:31.699 --> 00:47:33.601 and somebody reads that description and is 00:47:33.621 --> 00:47:33.760 like, 00:47:34.061 --> 00:47:35.900 that is exactly what I'm dealing with. 00:47:36.041 --> 00:47:39.101 I want to see how a therapist evaluates 00:47:39.141 --> 00:47:41.063 and creates a plan of care for that 00:47:41.083 --> 00:47:41.523 condition. 00:47:42.827 --> 00:47:43.867 That's huge value. 00:47:44.148 --> 00:47:45.389 Somebody, absolutely. 00:47:45.449 --> 00:47:47.952 Plenty of people would buy that because 00:47:47.972 --> 00:47:49.715 they don't have time to see a therapist. 00:47:49.735 --> 00:47:51.096 They don't want Dave to come out to 00:47:51.117 --> 00:47:51.677 their house. 00:47:51.697 --> 00:47:54.300 They don't want to do the stuff that, 00:47:54.400 --> 00:47:58.405 you know, you would typically have to do. 00:47:58.465 --> 00:47:59.846 So how would someone, 00:47:59.907 --> 00:48:01.208 you're saying put this behind a paywall? 00:48:01.648 --> 00:48:02.809 How would someone do this easily? 00:48:04.606 --> 00:48:06.626 The easiest way to do it, truthfully, 00:48:06.686 --> 00:48:09.369 is you start building your social media 00:48:09.409 --> 00:48:09.829 presence. 00:48:09.849 --> 00:48:12.112 You start sharing the videos, 00:48:12.512 --> 00:48:15.153 clips that show bits and pieces of it 00:48:15.215 --> 00:48:16.755 just to kind of pique attention. 00:48:17.996 --> 00:48:19.858 Then you put a call to action out 00:48:19.898 --> 00:48:20.239 there. 00:48:20.318 --> 00:48:25.043 Hey, comment stenosis, comment back pain, 00:48:25.083 --> 00:48:25.882 comment whatever. 00:48:26.824 --> 00:48:27.664 They comment, 00:48:28.166 --> 00:48:32.471 you send them the like little introduction 00:48:32.630 --> 00:48:34.353 of these are the symptoms commonly 00:48:34.373 --> 00:48:35.833 associated with this condition. 00:48:36.996 --> 00:48:39.097 If you need more information, you know, 00:48:39.117 --> 00:48:40.579 like that's the free guide. 00:48:40.820 --> 00:48:42.282 Take this, go to your doctor, 00:48:42.362 --> 00:48:44.603 talk to them about what you think you 00:48:44.643 --> 00:48:45.125 might have. 00:48:46.166 --> 00:48:48.389 If you want to see how I would 00:48:48.429 --> 00:48:51.313 treat this or evaluate this with a real 00:48:51.353 --> 00:48:54.237 patient dealing with these real symptoms, 00:48:54.958 --> 00:48:56.760 this is the video, you know, 00:48:57.001 --> 00:48:59.083 ninety nine dollars or fifty nine dollars 00:48:59.103 --> 00:49:00.045 or whatever it's going to be. 00:49:01.766 --> 00:49:04.289 They pay, you have an automation set up. 00:49:04.309 --> 00:49:05.869 So once the payment goes through, 00:49:06.590 --> 00:49:08.590 you just shoot them out an unlisted video 00:49:08.650 --> 00:49:08.871 link. 00:49:08.911 --> 00:49:10.452 If you don't want to pay for platforms 00:49:10.492 --> 00:49:11.592 and all the other stuff, 00:49:12.052 --> 00:49:15.014 like unlisted YouTube video link of that, 00:49:15.335 --> 00:49:16.715 who cares if they share it? 00:49:16.815 --> 00:49:18.436 Who cares what they do with it? 00:49:19.237 --> 00:49:21.378 There's going to be enough unique people. 00:49:22.512 --> 00:49:24.992 that are gonna buy that information just 00:49:25.032 --> 00:49:27.474 to get that fly on the wall perspective. 00:49:28.074 --> 00:49:29.014 You're not treating them. 00:49:29.434 --> 00:49:31.574 You're not telling them what to do. 00:49:32.114 --> 00:49:35.016 You are letting them see in a safe 00:49:35.076 --> 00:49:38.056 environment what a therapist does with 00:49:38.097 --> 00:49:39.838 someone else who's dealing with the same 00:49:39.878 --> 00:49:43.219 symptoms. 00:49:43.259 --> 00:49:43.699 I love it. 00:49:44.360 --> 00:49:46.000 Can I just make a comment back on 00:49:46.019 --> 00:49:48.420 that Marvel gym that you posted the 00:49:48.460 --> 00:49:50.621 screenshot or the video? 00:49:51.391 --> 00:49:56.076 um as we wrap up so i was 00:49:56.096 --> 00:49:57.396 thinking about it and i think it's a 00:49:57.436 --> 00:50:02.201 horrible idea why because again now here's 00:50:02.221 --> 00:50:05.523 the thing the the the owner the the 00:50:05.543 --> 00:50:09.327 founder of this could have more intel than 00:50:09.427 --> 00:50:12.409 i do and he's probably thinking well he 00:50:12.829 --> 00:50:13.731 he has to be thinking 00:50:14.509 --> 00:50:16.269 I'm hoping because that looks like a lot 00:50:16.289 --> 00:50:16.650 of money. 00:50:17.150 --> 00:50:18.030 Yeah, that looks like a lot. 00:50:18.150 --> 00:50:19.231 It looks like a lot of money. 00:50:19.391 --> 00:50:20.391 And I could be risky. 00:50:20.411 --> 00:50:21.592 The reason what I'm saying is, 00:50:21.972 --> 00:50:22.733 does that guy? 00:50:22.753 --> 00:50:25.994 Does that guy know that in hit? 00:50:26.014 --> 00:50:27.016 This was where California? 00:50:27.155 --> 00:50:28.356 Do you remember the state? 00:50:28.436 --> 00:50:28.856 Does it matter? 00:50:28.876 --> 00:50:33.559 I thought it was New York. 00:50:33.579 --> 00:50:35.420 This guy better know that. 00:50:37.699 --> 00:50:41.181 there are a ton of fans of marvel 00:50:41.422 --> 00:50:44.144 nearby because if not it'll it'll be a 00:50:44.164 --> 00:50:48.289 failure because people who don't want or 00:50:48.329 --> 00:50:51.172 don't care about marvel will have no 00:50:51.211 --> 00:50:54.014 incentive to go pay to be a member 00:50:54.054 --> 00:50:56.896 there so i hope he has intel that 00:50:56.916 --> 00:50:58.518 there's like some crazy amount i don't 00:50:58.539 --> 00:50:59.539 know maybe there's like um 00:51:00.329 --> 00:51:02.451 there's groups nearby that they go and see 00:51:02.490 --> 00:51:03.592 Marvel movies together, 00:51:03.692 --> 00:51:04.773 like almost like run clubs, 00:51:04.813 --> 00:51:06.833 but it's like Marvel movie clubs and they, 00:51:07.193 --> 00:51:09.456 they do Marvel movie showings and, 00:51:09.596 --> 00:51:11.976 and they attract dozens or hundreds of 00:51:12.016 --> 00:51:15.059 people or something, or he's, he must, 00:51:15.358 --> 00:51:16.639 I hope he's got some, 00:51:18.088 --> 00:51:19.190 better understanding than I do. 00:51:19.269 --> 00:51:20.391 Cause I'm just making an assumption. 00:51:20.811 --> 00:51:21.132 I think it's, 00:51:21.411 --> 00:51:22.952 I think it's actually a horrible idea 00:51:23.253 --> 00:51:25.014 because imagine nearby there's, 00:51:25.335 --> 00:51:27.637 there's a crunch or there's planet fitness 00:51:27.697 --> 00:51:29.679 and there's lifetime and there's all these 00:51:29.699 --> 00:51:31.360 gyms nearby, wherever this guy's located. 00:51:32.001 --> 00:51:34.302 And there might even be Marvel fans at 00:51:34.322 --> 00:51:34.983 those gyms. 00:51:35.023 --> 00:51:35.362 Tony, 00:51:36.204 --> 00:51:38.405 this guy would have to hopefully influence 00:51:38.445 --> 00:51:40.748 those people to leave those gyms to go 00:51:40.768 --> 00:51:43.070 to his gym or, and, or, 00:51:44.277 --> 00:51:45.838 attract people who currently are not 00:51:45.958 --> 00:51:48.298 already going to a gym and want to 00:51:48.378 --> 00:51:49.338 pick and choose like this. 00:51:49.659 --> 00:51:51.059 Where should I go work out? 00:51:51.159 --> 00:51:53.260 Most people are going to pick like I 00:51:53.280 --> 00:51:54.480 work out at home, home gym, 00:51:55.159 --> 00:51:56.320 or what else? 00:51:56.360 --> 00:51:58.960 People pick a local gym based off of 00:51:59.021 --> 00:52:02.481 price or location, maybe the aesthetics. 00:52:03.041 --> 00:52:05.262 You better hope they're picking for your 00:52:05.302 --> 00:52:06.181 Marvel aesthetics. 00:52:06.422 --> 00:52:08.521 But now you have to be charging way 00:52:08.561 --> 00:52:09.382 more because you're probably going to 00:52:09.402 --> 00:52:10.181 attract less people. 00:52:10.922 --> 00:52:13.583 So it's like, I just think that 00:52:14.695 --> 00:52:14.876 I mean, 00:52:15.115 --> 00:52:16.376 this guy probably knows more than I do 00:52:16.456 --> 00:52:19.539 about his ideal client customer avatar 00:52:19.579 --> 00:52:20.780 that is obsessed with Marvel. 00:52:21.440 --> 00:52:22.581 And so I would be curious. 00:52:22.661 --> 00:52:24.663 I think my gut tells me this is 00:52:24.722 --> 00:52:25.523 a terrible idea. 00:52:26.545 --> 00:52:26.844 I mean, 00:52:26.885 --> 00:52:28.646 it's like making my clinic in New York 00:52:28.686 --> 00:52:31.608 City like a Philadelphia Eagles physical 00:52:31.648 --> 00:52:33.050 therapy clinic, right? 00:52:33.090 --> 00:52:35.570 So I will attract some Eagle fans that 00:52:35.590 --> 00:52:37.253 are going to be like raving fans that 00:52:37.273 --> 00:52:38.313 are going to want to come to my 00:52:38.472 --> 00:52:40.175 Philadelphia Eagles physical therapy 00:52:40.215 --> 00:52:40.474 clinic. 00:52:41.072 --> 00:52:42.972 but it also could turn off a lot 00:52:42.992 --> 00:52:45.932 of other people that just don't want that 00:52:45.952 --> 00:52:46.733 type of an aesthetic. 00:52:46.773 --> 00:52:47.934 They don't care about a Philadelphia 00:52:48.014 --> 00:52:49.934 Eagles physical therapy clinic. 00:52:49.974 --> 00:52:50.153 Right. 00:52:50.193 --> 00:52:52.514 So like in Philly, it would do well, 00:52:52.614 --> 00:52:54.795 maybe, but in New York, 00:52:54.894 --> 00:52:56.755 that same clinic will probably not do as 00:52:56.795 --> 00:52:57.034 well. 00:52:57.115 --> 00:52:57.396 So like, 00:52:57.476 --> 00:53:00.036 why would I redesign it differently at the 00:53:00.056 --> 00:53:00.516 same time? 00:53:00.615 --> 00:53:01.255 I hope, like I said, 00:53:01.456 --> 00:53:02.737 I hope this guy knows more than me 00:53:03.117 --> 00:53:04.777 because maybe he's doing like a Savannah 00:53:04.797 --> 00:53:05.197 bananas. 00:53:05.217 --> 00:53:07.297 He's doing something like so remarkable, 00:53:07.378 --> 00:53:08.538 different off the wall and, 00:53:09.289 --> 00:53:11.110 like maybe he'll attract people that are 00:53:11.130 --> 00:53:11.389 like, 00:53:12.369 --> 00:53:14.050 like one and two and three degrees away 00:53:14.090 --> 00:53:15.130 from Marvel, right? 00:53:15.170 --> 00:53:17.831 Like the DC comic fans and comic book 00:53:17.871 --> 00:53:18.492 fans. 00:53:18.592 --> 00:53:21.072 And I don't know, star Trekkie fan, 00:53:21.092 --> 00:53:22.253 I don't know, all that type of stuff. 00:53:22.293 --> 00:53:23.313 Like maybe, maybe. 00:53:23.773 --> 00:53:26.733 So I would be curious if we're still 00:53:26.753 --> 00:53:28.195 doing the show in a couple of years 00:53:28.815 --> 00:53:30.735 and we look back and we pull up 00:53:30.755 --> 00:53:32.396 this guy's business. 00:53:32.896 --> 00:53:34.777 Is he still in business in two or 00:53:34.817 --> 00:53:36.016 three or four years from now? 00:53:36.905 --> 00:53:38.847 If you had to, if I had to, 00:53:38.947 --> 00:53:39.628 if I had to say it, 00:53:39.688 --> 00:53:41.130 I would say no, 00:53:41.630 --> 00:53:45.355 but he could also be like crazy growing 00:53:45.655 --> 00:53:48.257 with like multiple Marvel gyms in four 00:53:48.297 --> 00:53:48.737 years from now. 00:53:48.858 --> 00:53:49.978 So I could be wrong. 00:53:50.039 --> 00:53:50.360 I don't know. 00:53:51.052 --> 00:53:52.974 And this will be the parting shot. 00:53:53.054 --> 00:53:55.476 I think the reality is he's going to 00:53:55.516 --> 00:53:56.478 lose tons of money. 00:53:56.878 --> 00:53:58.679 He would have invested this money in 00:53:58.739 --> 00:54:01.222 building this gym regardless of ever 00:54:01.322 --> 00:54:02.182 monetizing it. 00:54:02.864 --> 00:54:05.907 I think he's hoping that it's crazy enough 00:54:05.947 --> 00:54:07.949 that he can build his Instagram channel 00:54:08.048 --> 00:54:09.911 just on the visual aesthetic. 00:54:10.751 --> 00:54:12.673 I wouldn't be surprised if he never trains 00:54:12.753 --> 00:54:15.175 a client, if he never sells a membership. 00:54:15.815 --> 00:54:17.697 But it's just like the dad who buys 00:54:17.737 --> 00:54:19.739 a boat, who goes out twice a year. 00:54:19.880 --> 00:54:21.541 It'd be better to rent the boat than 00:54:21.581 --> 00:54:22.240 to buy it. 00:54:22.862 --> 00:54:23.081 You know, 00:54:23.121 --> 00:54:25.623 there's plenty of us who waste boatloads 00:54:25.664 --> 00:54:28.045 of money on passion projects that never 00:54:28.085 --> 00:54:28.586 take off. 00:54:29.570 --> 00:54:32.052 The closest success I think he can have 00:54:33.012 --> 00:54:36.974 is just on social media and monetizing it 00:54:37.034 --> 00:54:39.253 with that, brand deals and things. 00:54:39.273 --> 00:54:40.934 Because even if he tried to grow it, 00:54:41.514 --> 00:54:42.614 you can't license. 00:54:43.396 --> 00:54:45.335 I don't know how the licensing would work 00:54:45.396 --> 00:54:49.077 for all of that branding on something that 00:54:49.097 --> 00:54:50.557 he's selling memberships to. 00:54:50.577 --> 00:54:51.617 I don't know. 00:54:52.079 --> 00:54:53.978 That's beyond my knowledge base. 00:54:53.998 --> 00:54:58.601 So parting shot, I would just say, 00:54:59.561 --> 00:55:02.664 We all lose money intentionally, 00:55:03.045 --> 00:55:06.007 voluntarily on the stuff that we're 00:55:06.047 --> 00:55:06.847 passionate about. 00:55:07.007 --> 00:55:09.210 I think that's a money losing proposition 00:55:09.251 --> 00:55:09.570 for him, 00:55:09.610 --> 00:55:11.572 but it's worth looking at on social media. 00:55:12.853 --> 00:55:14.434 For the rest of us who need to 00:55:14.556 --> 00:55:16.396 actually support a family, 00:55:16.476 --> 00:55:17.557 put money in the bank, 00:55:18.278 --> 00:55:19.539 save for retirement, 00:55:20.300 --> 00:55:21.762 I think like we said today, 00:55:21.943 --> 00:55:23.925 is physical therapy still worth it? 00:55:24.969 --> 00:55:27.612 one million percent as long as you're not 00:55:27.672 --> 00:55:30.293 delusional and think we live in two 00:55:30.333 --> 00:55:33.155 thousand two thousand one two thousand two 00:55:33.215 --> 00:55:35.416 time frame as long as you realize we 00:55:35.456 --> 00:55:38.159 live in two thousand twenty six you need 00:55:38.179 --> 00:55:39.840 to come into the profession with the 00:55:39.900 --> 00:55:42.601 expectation that what worked twenty years 00:55:42.641 --> 00:55:45.403 ago will not work today yes it's still 00:55:45.443 --> 00:55:47.184 worth it what's your parting shot 00:55:49.577 --> 00:55:50.157 Parting shot, 00:55:50.177 --> 00:55:52.760 I'll go with this Marvel comic gym. 00:55:53.300 --> 00:55:55.081 So this guy, Brandon, on Instagram, 00:55:56.342 --> 00:55:57.344 his account says, 00:55:57.523 --> 00:56:01.827 I design themed home gyms and licensed 00:56:02.068 --> 00:56:03.208 character kettlebells. 00:56:03.670 --> 00:56:04.309 So there you go. 00:56:04.369 --> 00:56:05.771 He made this to sell that stuff. 00:56:06.311 --> 00:56:07.873 He's not making it to attract paying 00:56:07.893 --> 00:56:08.313 members. 00:56:08.653 --> 00:56:09.635 So I apologize. 00:56:09.974 --> 00:56:11.275 I didn't understand the full story. 00:56:11.817 --> 00:56:13.177 He's doing this on social media, 00:56:13.197 --> 00:56:13.717 like you said, 00:56:14.818 --> 00:56:16.541 to get in front of people that have... 00:56:17.547 --> 00:56:17.768 uh, 00:56:17.827 --> 00:56:20.010 discretionary money that want a crazy home 00:56:20.050 --> 00:56:20.789 gym like this. 00:56:20.829 --> 00:56:21.210 And they can, 00:56:21.751 --> 00:56:23.791 he'll use the Instagram and the visual and 00:56:23.811 --> 00:56:27.054 all that to show what's possible for crazy 00:56:27.114 --> 00:56:28.396 avid fans of whatever. 00:56:28.456 --> 00:56:28.775 And then, 00:56:29.536 --> 00:56:31.478 then he or his team or whatever would 00:56:31.518 --> 00:56:34.800 then do the, the themed home gyms. 00:56:35.657 --> 00:56:37.659 I'm fine with just like my unfinished 00:56:37.679 --> 00:56:38.900 garage as my home gym. 00:56:38.940 --> 00:56:40.561 But you know, if you, if you got, 00:56:40.862 --> 00:56:42.083 I get, I hope I'm, I don't know. 00:56:42.443 --> 00:56:43.864 I'm, I'm sure I'll be, um, 00:56:44.384 --> 00:56:45.824 I'll be flushed with money at some point 00:56:45.844 --> 00:56:47.306 where I'm going to want some crazy themed 00:56:47.346 --> 00:56:48.766 home gym and maybe I'll come back and 00:56:48.827 --> 00:56:50.088 I'll, I'll pay this guy, Brandon. 00:56:50.469 --> 00:56:51.528 And then he can say that I was 00:56:51.568 --> 00:56:53.690 wrong when I talked about his business on, 00:56:53.710 --> 00:56:54.851 uh, on the show. 00:56:55.692 --> 00:56:57.092 All right, guys, that's a show. 00:56:57.152 --> 00:56:59.235 Come join us Tuesday, Thursday mornings, 00:56:59.375 --> 00:57:00.815 eight thirty, uh, a.m. 00:57:01.235 --> 00:57:01.757 Eastern. 00:57:02.356 --> 00:57:04.458 Dave, thanks for joining me. 00:57:04.498 --> 00:57:04.958 Thank you guys. 00:57:07.760 --> 00:57:08.001 That's it. 00:57:08.021 --> 00:57:08.260 We're out. 00:57:08.280 --> 00:57:09.740 Boys, what the hell are you doing? 00:57:09.800 --> 00:57:12.603 Follow Tony Maritato on YouTube at Total 00:57:12.643 --> 00:57:13.682 Therapy Solution. 00:57:13.742 --> 00:57:14.744 Find Dave Kittle at 00:57:14.764 --> 00:57:17.965 conciergepainrelief.com and on YouTube at 00:57:17.985 --> 00:57:19.146 The Dave Kittle Show. 00:57:19.485 --> 00:57:22.608 And follow Jimmy McKay at PT Podcasts on 00:57:22.728 --> 00:57:23.768 YouTube, the socials, 00:57:23.788 --> 00:57:25.648 and wherever you binge podcasts you 00:57:25.688 --> 00:57:26.989 pretend are for CEUs.