WEBVTT 00:00:00.769 --> 00:00:02.931 The PT Breakfast Club, iMode, 00:00:03.270 --> 00:00:05.152 where morning coffee meets movement 00:00:05.192 --> 00:00:05.671 science. 00:00:09.714 --> 00:00:11.175 That thing does not get old to me, 00:00:11.414 --> 00:00:12.775 the AI. 00:00:12.795 --> 00:00:14.457 We don't have nearly enough AI-generated 00:00:14.776 --> 00:00:15.837 big feet anymore. 00:00:15.878 --> 00:00:17.739 Good morning to you. 00:00:17.879 --> 00:00:19.859 I just saw a Facebook memory from two 00:00:19.940 --> 00:00:21.420 years ago that we were doing this thing. 00:00:21.440 --> 00:00:22.541 It was live June eleventh, 00:00:22.620 --> 00:00:23.681 twenty twenty four, so. 00:00:24.402 --> 00:00:27.666 Well, you know, I am a witch today. 00:00:27.846 --> 00:00:30.687 I had a dream about a past patient 00:00:30.728 --> 00:00:31.428 last night. 00:00:32.170 --> 00:00:33.731 And the patient called this morning to 00:00:33.771 --> 00:00:34.250 schedule. 00:00:34.811 --> 00:00:36.353 Haven't seen this patient for months. 00:00:36.893 --> 00:00:38.335 I also had a thought. 00:00:38.835 --> 00:00:41.857 We don't do the AI animals anymore. 00:00:42.497 --> 00:00:43.319 And there you go. 00:00:43.539 --> 00:00:44.500 You bring it up. 00:00:45.100 --> 00:00:49.003 You've got something. 00:00:49.024 --> 00:00:50.104 I got to make some bets. 00:00:50.743 --> 00:00:52.744 I actually took some notes from Tuesday's 00:00:52.784 --> 00:00:54.185 episode because a lot of times we'll say, 00:00:54.246 --> 00:00:55.347 we'll talk about that later. 00:00:55.506 --> 00:00:56.146 And then we have no idea. 00:00:56.167 --> 00:00:57.008 We don't have a producer. 00:00:58.368 --> 00:00:59.210 And I say I took notes. 00:00:59.250 --> 00:01:00.530 I just went back to the transcript and 00:01:00.551 --> 00:01:01.430 looked at what we talked about. 00:01:02.491 --> 00:01:03.372 Do you remember what we said we were 00:01:03.393 --> 00:01:03.872 going to talk about? 00:01:04.513 --> 00:01:04.813 I don't. 00:01:06.147 --> 00:01:08.427 i'll give you a visual clue because i 00:01:08.548 --> 00:01:09.769 went and got a graphic for it so 00:01:09.789 --> 00:01:12.691 we're going to talk about this which in 00:01:12.771 --> 00:01:14.051 two weeks time is going to be a 00:01:14.111 --> 00:01:17.132 very very big deal for the interwebs uh 00:01:17.173 --> 00:01:18.873 talking about amazon prime day which is 00:01:18.914 --> 00:01:21.234 now prime did it it was oh in 00:01:21.254 --> 00:01:23.736 the beginning it was two days now it's 00:01:23.837 --> 00:01:25.718 three days i actually think it was longer 00:01:25.757 --> 00:01:26.977 the last time they did it i think 00:01:27.019 --> 00:01:29.920 it was four or five days or something 00:01:29.939 --> 00:01:31.141 like that are they ruining this 00:01:31.740 --> 00:01:33.563 i think so but but i think that's 00:01:33.582 --> 00:01:37.167 a natural course you know you if i'm 00:01:37.246 --> 00:01:39.149 looking at wanting to get something on 00:01:39.209 --> 00:01:41.551 prime day i'm not going to buy anything 00:01:41.771 --> 00:01:44.554 for a week or two before and then 00:01:44.573 --> 00:01:47.096 you crush all the sales on those couple 00:01:47.137 --> 00:01:48.718 days but what good is it because you 00:01:48.759 --> 00:01:50.960 lost the sales prior i would never go 00:01:50.980 --> 00:01:52.802 to bad bed bath and beyond if i 00:01:52.822 --> 00:01:54.603 didn't have a twenty percent coupon in the 00:01:54.623 --> 00:01:54.805 mail 00:01:55.284 --> 00:01:56.745 I don't go to Kohl's if I don't 00:01:56.766 --> 00:01:59.147 have a thirty percent coupon like they 00:01:59.167 --> 00:02:01.727 have conditioned us to wait for these 00:02:01.768 --> 00:02:02.168 deals. 00:02:03.588 --> 00:02:05.769 We tried to not do something, 00:02:05.950 --> 00:02:08.290 not ruin something in radio. 00:02:09.408 --> 00:02:11.330 Radio would have specialty weekends, 00:02:11.389 --> 00:02:11.629 right? 00:02:11.689 --> 00:02:13.812 We've got to spice things up, right? 00:02:13.852 --> 00:02:16.712 So a lot of times classic rock radio 00:02:16.734 --> 00:02:18.655 stations would do A to Z weekends. 00:02:18.675 --> 00:02:19.615 Are you familiar with the A to Z 00:02:19.655 --> 00:02:20.135 weekend? 00:02:20.475 --> 00:02:21.675 No, tell me. 00:02:21.856 --> 00:02:22.437 You play a bunch. 00:02:22.456 --> 00:02:23.737 You play a band that begins with an 00:02:23.758 --> 00:02:25.038 A and then a B and then a 00:02:25.158 --> 00:02:25.558 ha-ha-ha. 00:02:25.598 --> 00:02:27.000 Then eventually it's got to get to ZZ 00:02:27.039 --> 00:02:29.001 Top because what else do you got with 00:02:29.040 --> 00:02:30.681 Z or Y or whatever the hell you're 00:02:30.701 --> 00:02:30.921 doing? 00:02:31.622 --> 00:02:32.302 We didn't do that, 00:02:32.323 --> 00:02:35.044 but we did – I realized that we 00:02:35.085 --> 00:02:36.725 had a library of music 00:02:37.489 --> 00:02:39.770 that had so many live and acoustic songs. 00:02:39.810 --> 00:02:40.050 I'm like, 00:02:40.110 --> 00:02:41.770 we have enough songs to do an entire 00:02:41.810 --> 00:02:43.350 weekend where we don't actually have to 00:02:43.390 --> 00:02:44.131 change our music, 00:02:44.431 --> 00:02:45.950 play the same bands and the same songs, 00:02:45.971 --> 00:02:46.671 but do it differently. 00:02:47.352 --> 00:02:48.852 And of course it blows up like the 00:02:48.912 --> 00:02:50.332 first time you do Amazon Prime. 00:02:50.733 --> 00:02:51.393 And then everybody's like, 00:02:51.413 --> 00:02:52.513 when are you going to do that again? 00:02:52.772 --> 00:02:53.293 And everybody's like, 00:02:53.334 --> 00:02:54.253 let's do it every three months. 00:02:54.274 --> 00:02:54.834 And I go, no. 00:02:55.676 --> 00:02:56.097 We wait. 00:02:56.276 --> 00:02:57.198 We wait longer. 00:02:57.237 --> 00:02:59.718 We make it so painful that people want 00:02:59.758 --> 00:03:01.278 this that they have to beg for it. 00:03:02.159 --> 00:03:04.420 And that was me trying not to do 00:03:04.461 --> 00:03:05.961 what I think they've done with Amazon 00:03:06.020 --> 00:03:07.701 Prime or they're getting close to do with 00:03:07.782 --> 00:03:08.602 Amazon Prime. 00:03:09.862 --> 00:03:11.484 Although I still think they're selling 00:03:11.524 --> 00:03:15.405 this illusion of a good deal. 00:03:15.444 --> 00:03:16.925 Like even when you see, 00:03:17.425 --> 00:03:18.667 even when you know they're like, 00:03:18.766 --> 00:03:19.167 I don't know. 00:03:19.206 --> 00:03:20.828 I think logically when I go to Walmart 00:03:20.848 --> 00:03:22.467 and I see the rollback price, I'm like, 00:03:23.028 --> 00:03:23.929 they're still making money. 00:03:25.997 --> 00:03:28.280 probably that price or there's a website 00:03:28.300 --> 00:03:29.920 called are you familiar with camel camel 00:03:29.961 --> 00:03:33.104 camel yeah camel camel camel great website 00:03:34.144 --> 00:03:36.186 and it's all about the humps you go 00:03:36.205 --> 00:03:39.429 to camel camel camel you go to any 00:03:39.868 --> 00:03:42.450 product on amazon and you highlight the 00:03:42.550 --> 00:03:44.032 url and you put it in camel camel 00:03:44.072 --> 00:03:46.735 camel and it'll show you the last six 00:03:46.794 --> 00:03:49.195 months worth of prices so you can see 00:03:49.396 --> 00:03:50.518 what happens before prime day 00:03:51.427 --> 00:03:52.149 Prices go up. 00:03:52.568 --> 00:03:52.929 Why? 00:03:53.229 --> 00:03:54.211 So on Prime Day, 00:03:54.531 --> 00:03:57.614 it's all red with a slash saying forty 00:03:57.633 --> 00:03:59.855 two percent off and you feel good. 00:04:00.657 --> 00:04:02.098 So I don't know. 00:04:02.299 --> 00:04:03.680 So what were your thoughts on Prime Day? 00:04:03.840 --> 00:04:04.820 I went and did some research, 00:04:04.860 --> 00:04:05.882 but I wanted to hear why you wanted 00:04:05.901 --> 00:04:06.562 to talk about this. 00:04:07.224 --> 00:04:09.467 My main thing was for people like us 00:04:09.747 --> 00:04:12.247 to create content for product companies, 00:04:12.288 --> 00:04:14.150 reach out to product companies like this. 00:04:14.870 --> 00:04:16.610 This is a big day for a product 00:04:16.711 --> 00:04:18.872 company selling products on Amazon. 00:04:18.973 --> 00:04:22.814 You've got the massage guns and the 00:04:22.875 --> 00:04:24.557 compression boots and all that stuff. 00:04:25.637 --> 00:04:26.737 It motivates me. 00:04:26.778 --> 00:04:28.139 It's just like working out. 00:04:28.559 --> 00:04:29.759 Like, why are you working out? 00:04:30.220 --> 00:04:31.882 I'm trying to increase my mileage. 00:04:31.922 --> 00:04:32.682 Why am I doing it? 00:04:32.802 --> 00:04:34.163 I don't really have a reason. 00:04:34.202 --> 00:04:35.204 I'm not doing a race. 00:04:35.244 --> 00:04:36.384 I'm not doing anything. 00:04:37.345 --> 00:04:39.446 But people like to have motivation. 00:04:39.526 --> 00:04:41.526 Why, Mr. Therapist, 00:04:41.685 --> 00:04:43.447 do you want to make more content? 00:04:43.507 --> 00:04:45.007 Well, Prime Day is coming up. 00:04:45.266 --> 00:04:46.487 I'm going to record a bunch of product 00:04:46.528 --> 00:04:47.148 videos. 00:04:47.187 --> 00:04:48.327 They're going to make a bunch of 00:04:49.148 --> 00:04:50.389 advertising for it, 00:04:51.009 --> 00:04:52.928 and I'll increase my revenue. 00:04:53.408 --> 00:04:54.730 And just because of that, 00:04:55.675 --> 00:04:57.355 On my Amazon associate account, 00:04:57.915 --> 00:04:59.437 I was averaging maybe eighty, 00:04:59.497 --> 00:05:00.757 ninety clicks a day. 00:05:01.497 --> 00:05:03.259 It shot up to two hundred and seventy 00:05:03.298 --> 00:05:04.800 and then another I think it was like 00:05:04.839 --> 00:05:07.180 two hundred and twenty because I made a 00:05:07.221 --> 00:05:10.302 concerted effort to share affiliate links, 00:05:10.362 --> 00:05:13.004 create product videos and do something 00:05:13.043 --> 00:05:16.026 with a purpose. 00:05:16.065 --> 00:05:18.127 Yeah, I think it's the difference between. 00:05:20.466 --> 00:05:23.168 someone hitting you with a nail and you 00:05:23.209 --> 00:05:25.730 laying on a bed of nails you're spreading 00:05:25.851 --> 00:05:27.653 you're spreading this thing out you're 00:05:27.692 --> 00:05:30.055 saying hey everybody instead of just there 00:05:30.074 --> 00:05:33.358 being good prices all the time look at 00:05:33.538 --> 00:05:35.298 look at this it's all the prices at 00:05:35.319 --> 00:05:37.721 the exact same time this is banana this 00:05:37.761 --> 00:05:40.202 is crazy eddies did you guys have crazy 00:05:40.242 --> 00:05:41.103 eddie or is that just a new york 00:05:41.124 --> 00:05:42.985 city thing it's just in new york but 00:05:43.045 --> 00:05:44.826 i remember being in new york and seeing 00:05:44.846 --> 00:05:45.548 the commercials 00:05:45.884 --> 00:05:47.586 This guy, he was an appliance, you know, 00:05:47.605 --> 00:05:49.026 refrigerators, TVs, 00:05:49.065 --> 00:05:50.047 and he was just bananas. 00:05:50.067 --> 00:05:50.987 I think he was also like a big 00:05:51.047 --> 00:05:52.408 Russian gangster or something. 00:05:52.487 --> 00:05:52.588 Yeah, 00:05:52.608 --> 00:05:54.108 there was like a story behind this where 00:05:54.148 --> 00:05:56.869 he definitely did something shady to be 00:05:56.928 --> 00:05:58.149 able to – people were like, 00:05:58.170 --> 00:06:01.211 you sell TVs for like a hundred dollars. 00:06:01.271 --> 00:06:02.771 And back then TVs were supposed to be, 00:06:02.891 --> 00:06:03.692 you know, eight hundred dollars. 00:06:05.632 --> 00:06:06.992 But instead of just saying it's cheap, 00:06:07.012 --> 00:06:08.153 it's cheap, it's cheap, 00:06:08.254 --> 00:06:10.274 this is saying come look at everything. 00:06:11.283 --> 00:06:13.305 if you were saving up for one thing 00:06:13.826 --> 00:06:16.149 you can get that and there's also twenty 00:06:16.189 --> 00:06:17.552 different things there's stuff you don't 00:06:17.612 --> 00:06:20.495 need like there's impulse items right i 00:06:20.675 --> 00:06:22.778 i'm a sucker for when you buy something 00:06:22.819 --> 00:06:24.521 on amazon it's like well other people 00:06:25.509 --> 00:06:28.449 When they buy this, they also buy this. 00:06:28.490 --> 00:06:30.891 Like you're buying a chair for your deck. 00:06:31.471 --> 00:06:33.172 Do you have a side table? 00:06:33.432 --> 00:06:35.072 Do you have a cushion? 00:06:35.112 --> 00:06:36.252 Do you have an umbrella? 00:06:36.293 --> 00:06:37.173 And you're like, you know, 00:06:37.192 --> 00:06:37.952 I didn't think of that. 00:06:38.213 --> 00:06:39.413 And that's the power of Amazon. 00:06:39.954 --> 00:06:41.295 But isn't that the power of a clinic? 00:06:41.795 --> 00:06:42.834 Like right now we sell, 00:06:42.894 --> 00:06:45.375 you come to us when you need us. 00:06:45.596 --> 00:06:46.697 We'll just, hey guys, 00:06:46.956 --> 00:06:47.997 we don't want to be a bother. 00:06:48.297 --> 00:06:50.218 We'll just stand here with our arms 00:06:50.278 --> 00:06:51.197 crossed and say, 00:06:51.257 --> 00:06:52.759 you come to us whenever you need us. 00:06:53.598 --> 00:06:55.300 And then when people don't think of us 00:06:55.341 --> 00:06:57.242 or don't come, we just say, no problem. 00:06:57.442 --> 00:06:58.362 We'll just still be here. 00:06:58.824 --> 00:07:02.586 Instead of creating a, I don't know, 00:07:02.666 --> 00:07:04.928 return to run week or something like that, 00:07:04.988 --> 00:07:05.168 right? 00:07:05.209 --> 00:07:07.711 Like wouldn't the PT, 00:07:07.732 --> 00:07:09.413 wouldn't the healthcare version of this, 00:07:09.814 --> 00:07:11.754 it might feel salesy because it is, 00:07:11.875 --> 00:07:15.459 but in a good way, reactivate people who, 00:07:17.064 --> 00:07:19.108 I mean, you can put in someone's profile, 00:07:19.148 --> 00:07:20.850 depending on the EMR, 00:07:21.951 --> 00:07:24.014 different keywords and search that way, 00:07:24.055 --> 00:07:24.415 correct? 00:07:25.980 --> 00:07:28.302 If you're creative about it, absolutely. 00:07:28.903 --> 00:07:30.425 You could email everybody who's ever said 00:07:30.444 --> 00:07:31.665 they were there for a running injury or 00:07:31.706 --> 00:07:32.507 wants to be a runner. 00:07:32.526 --> 00:07:33.807 You could just email everybody and say, 00:07:34.427 --> 00:07:35.910 if you've ever thought about running the 00:07:35.970 --> 00:07:36.910 blah, blah, blah, ten K, 00:07:36.930 --> 00:07:38.552 that's six weeks out from today. 00:07:39.012 --> 00:07:41.613 We're doing a week where we're doing these 00:07:41.653 --> 00:07:41.834 running. 00:07:42.694 --> 00:07:44.136 We aren't thinking of those things. 00:07:45.036 --> 00:07:45.997 Or maybe people are, 00:07:46.017 --> 00:07:47.019 and I'm just not seeing it. 00:07:47.059 --> 00:07:47.478 I don't know. 00:07:47.970 --> 00:07:50.291 That brings up a great transition topic. 00:07:50.451 --> 00:07:52.173 I shared a post yesterday, I think, 00:07:52.413 --> 00:07:56.398 of a licensed massage therapy group where 00:07:56.458 --> 00:07:59.560 the person was complaining that LMTs are 00:07:59.579 --> 00:08:01.002 charging less than one hundred and fifty 00:08:01.041 --> 00:08:03.283 dollars a massage for sixty minutes. 00:08:04.043 --> 00:08:05.766 And James, you know, James, 00:08:05.865 --> 00:08:07.367 I think he's in the New York area, 00:08:07.427 --> 00:08:07.788 actually. 00:08:07.848 --> 00:08:08.988 I think he might be Long Island, 00:08:09.009 --> 00:08:09.709 but I'm not sure. 00:08:10.509 --> 00:08:12.550 he brought up a great point and i 00:08:12.750 --> 00:08:15.233 never really brought this discussion up 00:08:15.293 --> 00:08:18.834 this way so he was saying it's very 00:08:18.853 --> 00:08:21.656 different to pay a hundred and fifty for 00:08:21.675 --> 00:08:23.656 a massage once a month compared to a 00:08:23.697 --> 00:08:25.918 hundred and fifty for physical therapy two 00:08:25.937 --> 00:08:28.319 three times a week and people forever have 00:08:28.358 --> 00:08:30.000 said yeah you get your hair done it's 00:08:30.019 --> 00:08:31.800 three hundred dollars yeah but it's once 00:08:31.860 --> 00:08:33.001 every you know six weeks 00:08:34.187 --> 00:08:34.567 Okay. 00:08:35.268 --> 00:08:36.308 I acknowledge that. 00:08:36.548 --> 00:08:37.429 One hundred percent. 00:08:38.350 --> 00:08:41.773 Why then aren't physical therapists saying 00:08:42.474 --> 00:08:43.674 it's three hundred dollars? 00:08:44.235 --> 00:08:45.875 We can do it once every six weeks. 00:08:45.895 --> 00:08:46.557 Right. 00:08:46.636 --> 00:08:48.558 You know, like you go to an LMT, 00:08:48.578 --> 00:08:49.558 you get a massage. 00:08:49.919 --> 00:08:52.822 What is the actual carryover benefit of 00:08:52.881 --> 00:08:53.822 that massage? 00:08:54.163 --> 00:08:54.884 Couple hours. 00:08:55.224 --> 00:08:55.403 Right. 00:08:55.443 --> 00:08:57.326 A couple hours or like I feel kind 00:08:57.346 --> 00:08:59.908 of good for the next until the next 00:09:00.008 --> 00:09:01.308 morning or I'm sort of on that. 00:09:01.548 --> 00:09:02.490 It's a feeling. 00:09:03.090 --> 00:09:03.410 Yeah. 00:09:04.389 --> 00:09:06.030 And there are plenty of therapists who are 00:09:06.091 --> 00:09:07.773 delivering that kind of treatment. 00:09:07.793 --> 00:09:08.734 They make you feel good. 00:09:08.774 --> 00:09:09.754 They relieve the pain. 00:09:10.575 --> 00:09:13.938 Even in the most transient kind of lasting 00:09:13.979 --> 00:09:14.479 effect, 00:09:14.940 --> 00:09:16.961 the physical therapist is still probably 00:09:17.001 --> 00:09:20.024 going to show you something that you then 00:09:20.065 --> 00:09:22.206 have the choice to do or not do 00:09:22.628 --> 00:09:24.750 to try and improve the carryover benefit 00:09:24.769 --> 00:09:26.432 where the LMT isn't doing any of that. 00:09:26.871 --> 00:09:27.772 But like, OK, 00:09:27.831 --> 00:09:29.692 so if the person can only afford one 00:09:29.712 --> 00:09:32.352 three hundred dollar session every two 00:09:32.413 --> 00:09:32.852 months, 00:09:33.253 --> 00:09:34.533 then that's what I'm going to offer. 00:09:34.573 --> 00:09:36.114 I can do one every two months. 00:09:36.153 --> 00:09:37.835 And when it gets bad enough and I 00:09:37.855 --> 00:09:40.134 know plenty of Cairo's who are in this 00:09:40.195 --> 00:09:42.395 world, when it gets bad enough, 00:09:42.456 --> 00:09:43.235 come back and see me. 00:09:43.895 --> 00:09:44.216 You know, 00:09:44.475 --> 00:09:45.916 and this is the rest of your life 00:09:45.956 --> 00:09:48.376 contract until death do us part. 00:09:49.413 --> 00:09:53.197 But we are so obsessed with we know 00:09:53.236 --> 00:09:55.259 that we want to make change in your 00:09:55.298 --> 00:09:55.739 body. 00:09:56.278 --> 00:09:58.421 We know you need to do something every 00:09:58.461 --> 00:09:59.802 day, three times a week, 00:09:59.841 --> 00:10:01.442 whatever the number is. 00:10:02.024 --> 00:10:03.985 We will sacrifice ourselves, 00:10:04.245 --> 00:10:05.846 our longevity, our money, 00:10:06.067 --> 00:10:09.129 our family in order to get you to 00:10:09.188 --> 00:10:10.931 do what we know you need to do, 00:10:11.410 --> 00:10:13.712 as opposed to building a business model 00:10:13.753 --> 00:10:14.592 that, you know, 00:10:14.692 --> 00:10:16.514 supports what the market wants. 00:10:18.395 --> 00:10:19.557 Yeah, we will say, 00:10:19.638 --> 00:10:20.899 but you have to do three times a 00:10:20.938 --> 00:10:21.119 week. 00:10:21.139 --> 00:10:21.960 And the person will say, 00:10:22.780 --> 00:10:24.583 I can't afford it or I don't have 00:10:24.663 --> 00:10:25.083 time. 00:10:25.203 --> 00:10:27.447 Like not having time sounds like a cop 00:10:27.506 --> 00:10:28.028 out, but like. 00:10:29.423 --> 00:10:30.202 I don't know, man, 00:10:30.323 --> 00:10:31.984 like sort of a real thing. 00:10:32.184 --> 00:10:32.465 Right. 00:10:32.544 --> 00:10:35.787 Like or I forget whose whose post I 00:10:35.807 --> 00:10:39.288 was reading the other day said had a 00:10:39.328 --> 00:10:41.690 bad ankle injury when I was non weight 00:10:41.710 --> 00:10:42.029 bearing. 00:10:42.090 --> 00:10:43.390 Going to the PT was vital. 00:10:43.451 --> 00:10:45.152 Like I need they had things there that 00:10:45.192 --> 00:10:47.373 I was doing and it was very painful. 00:10:47.413 --> 00:10:48.253 I wanted to be guided. 00:10:48.533 --> 00:10:49.874 But once I went back to weight bearing 00:10:49.894 --> 00:10:50.975 and they were showing me stuff, 00:10:51.375 --> 00:10:52.456 people are not stupid. 00:10:53.409 --> 00:10:55.292 How many times have you heard, thought, 00:10:55.893 --> 00:10:57.274 I could be doing this at home? 00:10:57.653 --> 00:10:57.894 Right. 00:10:58.235 --> 00:10:58.434 Right? 00:10:59.096 --> 00:11:00.057 So why aren't you? 00:11:00.096 --> 00:11:00.638 And then we'll fight. 00:11:00.658 --> 00:11:01.158 We're like, well, 00:11:01.197 --> 00:11:03.681 you're under the supervision of a doctor, 00:11:03.701 --> 00:11:05.543 a physical, a licensed physical therapist. 00:11:05.562 --> 00:11:05.942 And they're going, 00:11:06.663 --> 00:11:08.044 looks a lot like I'm just lifting my 00:11:08.125 --> 00:11:08.686 heel up. 00:11:09.927 --> 00:11:11.469 Feels like there's nothing special here. 00:11:11.668 --> 00:11:11.948 Right? 00:11:12.750 --> 00:11:15.072 And you can try to have this, like, 00:11:16.188 --> 00:11:18.410 therapeutic theater as much as you want of 00:11:18.530 --> 00:11:20.932 no but here it's special all the while 00:11:20.972 --> 00:11:22.494 trying to enable someone to do it 00:11:22.594 --> 00:11:24.715 elsewhere where there is nothing special 00:11:25.336 --> 00:11:29.499 and I think I think people's objections 00:11:29.839 --> 00:11:33.022 are very valid of time or is this 00:11:33.162 --> 00:11:35.682 actually special here I can hear Tony's 00:11:35.702 --> 00:11:37.245 brain saying great get out of here make 00:11:37.284 --> 00:11:39.206 a room for someone else like I don't 00:11:39.225 --> 00:11:40.746 need you to be I'd rather you not 00:11:40.787 --> 00:11:42.688 be here but be armed with what we 00:11:42.708 --> 00:11:44.850 think you should do and you decide whether 00:11:44.870 --> 00:11:45.610 you do it or not 00:11:46.874 --> 00:11:47.674 And then if it doesn't work, 00:11:47.695 --> 00:11:49.216 you come back. 00:11:49.336 --> 00:11:52.139 And that's where I think you see most 00:11:52.179 --> 00:11:54.923 clinics today full of new patient 00:11:54.942 --> 00:11:55.442 referrals. 00:11:55.562 --> 00:11:57.806 Like nobody is lacking new patients. 00:11:57.826 --> 00:11:58.726 There's a three week, 00:11:58.746 --> 00:12:00.548 six week wait list for new patients. 00:12:01.129 --> 00:12:04.091 You tend to see those clinics, um, 00:12:04.873 --> 00:12:06.854 kind of discharging sooner, 00:12:06.913 --> 00:12:07.953 discharging earlier, 00:12:08.014 --> 00:12:09.615 getting patients out the door quicker. 00:12:09.674 --> 00:12:11.176 And when you look at the way the 00:12:11.216 --> 00:12:12.817 system is set up from a third party 00:12:12.856 --> 00:12:13.397 reimbursement, 00:12:13.437 --> 00:12:14.957 I just talked about this last night in 00:12:14.998 --> 00:12:15.577 the course. 00:12:16.278 --> 00:12:17.639 The example I always give, 00:12:17.918 --> 00:12:20.700 Jimmy and I are two physical therapists, 00:12:21.660 --> 00:12:22.841 alternate universes, 00:12:22.921 --> 00:12:24.142 treating the same patient. 00:12:25.184 --> 00:12:26.865 This guy, his name is John. 00:12:27.046 --> 00:12:29.047 He has Parkinson's, hip pain, back pain, 00:12:29.086 --> 00:12:29.707 knee pain. 00:12:29.788 --> 00:12:31.129 He's seventy two years old, 00:12:31.188 --> 00:12:32.528 falls a couple of times a week, 00:12:32.909 --> 00:12:34.650 lives independently with his spouse. 00:12:35.811 --> 00:12:37.052 He doesn't drive anymore. 00:12:37.131 --> 00:12:38.773 So the wife is bringing him the therapy 00:12:38.812 --> 00:12:40.653 like this is a classic patient that I'll 00:12:40.673 --> 00:12:41.975 get in the clinic, you know, 00:12:41.995 --> 00:12:42.796 a couple of times a month. 00:12:43.817 --> 00:12:45.979 You are an amazing therapist. 00:12:46.038 --> 00:12:47.639 Jimmy has gone through continuing 00:12:47.700 --> 00:12:48.900 education courses. 00:12:48.941 --> 00:12:49.662 He's learned. 00:12:49.701 --> 00:12:50.621 He's invested. 00:12:50.682 --> 00:12:52.344 He's got specialized equipment. 00:12:53.445 --> 00:12:55.466 I am a standard of care therapist. 00:12:56.346 --> 00:12:57.488 I run a busier clinic. 00:12:57.648 --> 00:12:59.769 Jimmy is out solo doing mobile therapy. 00:13:00.791 --> 00:13:02.412 I've got twenty people waiting to get on 00:13:02.432 --> 00:13:03.113 the schedule. 00:13:03.812 --> 00:13:04.653 I see John. 00:13:04.673 --> 00:13:06.615 I'm like, OK, pretty classic. 00:13:06.634 --> 00:13:07.575 You got Parkinson's. 00:13:07.595 --> 00:13:08.535 You got these things. 00:13:08.615 --> 00:13:09.636 What are you struggling with? 00:13:09.657 --> 00:13:10.977 Well, I can't get out of the car. 00:13:11.817 --> 00:13:13.359 Having trouble with car transfers, 00:13:13.399 --> 00:13:14.960 with stairs and with bed mobility. 00:13:15.500 --> 00:13:17.142 I show John three exercises. 00:13:17.701 --> 00:13:18.962 I do three visits. 00:13:19.989 --> 00:13:22.410 I determined that John knows what to do. 00:13:22.630 --> 00:13:24.932 He is capable of doing what needs to 00:13:24.972 --> 00:13:25.513 be done. 00:13:26.053 --> 00:13:27.674 Now John just needs to go do it. 00:13:28.095 --> 00:13:29.196 And John's seventy-two. 00:13:29.296 --> 00:13:31.177 He doesn't need me personal training him. 00:13:31.538 --> 00:13:32.839 He just needs to do it. 00:13:32.859 --> 00:13:34.519 It's going to take weeks or months to 00:13:34.600 --> 00:13:35.640 change the tissue. 00:13:36.041 --> 00:13:37.402 He just needs to do the job. 00:13:37.542 --> 00:13:39.143 I discharged John in three visits. 00:13:39.243 --> 00:13:39.744 You, 00:13:40.144 --> 00:13:41.784 because you're such an amazing therapist, 00:13:42.164 --> 00:13:44.287 you identify all of these deficits. 00:13:44.307 --> 00:13:45.727 You look at all these joint range of 00:13:45.768 --> 00:13:47.649 motion and neuro techniques and you're 00:13:47.668 --> 00:13:48.070 like, oh, 00:13:48.571 --> 00:13:50.442 We've got forty eight visits worth of 00:13:50.523 --> 00:13:50.865 work. 00:13:51.836 --> 00:13:53.918 Here's the thing, you are right. 00:13:54.778 --> 00:13:55.359 I am right. 00:13:55.458 --> 00:13:56.979 We are both professionals, right? 00:13:58.460 --> 00:13:59.841 I'm gonna get a pat on the back 00:14:00.100 --> 00:14:01.421 because Medicare is gonna be like, 00:14:01.480 --> 00:14:03.341 holy crap, Tony is an amazing therapist. 00:14:03.361 --> 00:14:05.102 He discharged John in three visits. 00:14:05.682 --> 00:14:07.923 You are gonna come under scrutiny because 00:14:07.964 --> 00:14:11.144 you are so far over what everyone else 00:14:11.164 --> 00:14:13.125 is doing that they're gonna say, Jimmy, 00:14:13.166 --> 00:14:14.466 I think you're doing something wrong. 00:14:14.506 --> 00:14:16.207 We're gonna do a TPE, targeted, 00:14:16.248 --> 00:14:17.087 probe and educate. 00:14:17.268 --> 00:14:18.869 I wanna see your documentation. 00:14:19.389 --> 00:14:20.809 They're gonna review everything. 00:14:21.649 --> 00:14:24.010 and even if what you did is proper 00:14:24.831 --> 00:14:27.552 you still have the extra burden of going 00:14:27.611 --> 00:14:29.871 through that and if they determine oh you 00:14:30.072 --> 00:14:31.852 you did the bike three times you know 00:14:31.893 --> 00:14:33.352 we got to take some of that back 00:14:33.852 --> 00:14:36.494 now you lose the money i get rewarded 00:14:37.094 --> 00:14:39.335 you come under deeper scrutiny but in the 00:14:39.394 --> 00:14:40.054 real world 00:14:40.634 --> 00:14:42.895 you might have saved John from going to 00:14:42.916 --> 00:14:43.596 a skilled nursing. 00:14:43.635 --> 00:14:45.336 You might have improved the quality of a 00:14:45.417 --> 00:14:47.898 life, improved his self-efficacy. 00:14:48.557 --> 00:14:50.317 I could have had zero impact. 00:14:50.859 --> 00:14:52.658 I'm still going to get rewarded with no 00:14:52.778 --> 00:14:53.119 audits, 00:14:53.419 --> 00:14:54.799 the same reimbursement that you're 00:14:54.840 --> 00:14:55.139 getting. 00:14:55.659 --> 00:14:57.400 I don't have to spend money on continuing 00:14:57.461 --> 00:14:59.282 education or specialized equipment. 00:14:59.961 --> 00:15:01.422 I am in a better place, 00:15:01.562 --> 00:15:03.442 even though I delivered a worse outcome. 00:15:04.644 --> 00:15:06.744 And we have to acknowledge this is what 00:15:06.764 --> 00:15:08.304 the system is rewarding. 00:15:09.169 --> 00:15:10.289 If you don't want to be in that 00:15:10.331 --> 00:15:11.730 system, you don't have to. 00:15:11.990 --> 00:15:12.510 Exactly. 00:15:12.711 --> 00:15:14.172 But complaining about it does nothing. 00:15:14.451 --> 00:15:15.832 Sure. 00:15:15.952 --> 00:15:18.214 I've even stopped poking the bear and 00:15:18.254 --> 00:15:19.813 responding in most Facebook comments. 00:15:19.833 --> 00:15:20.634 I'm like, I'm good. 00:15:21.355 --> 00:15:21.914 Here's the thing. 00:15:21.934 --> 00:15:23.056 You get to a certain age or you 00:15:23.076 --> 00:15:24.196 get to a certain number of reps where 00:15:24.216 --> 00:15:24.456 you're like, 00:15:24.556 --> 00:15:25.817 I already know where this circle is going 00:15:25.836 --> 00:15:26.197 to go, 00:15:26.736 --> 00:15:27.937 and I don't need to go around that 00:15:27.957 --> 00:15:28.977 block. 00:15:29.158 --> 00:15:30.258 I did grab a list, though, 00:15:30.578 --> 00:15:34.500 of things that Amazon Prime or Amazon 00:15:34.539 --> 00:15:36.480 Prime Day does that 00:15:37.768 --> 00:15:41.190 psychologically of why it works of whether 00:15:41.250 --> 00:15:43.191 it's good or not is not this debate 00:15:43.451 --> 00:15:46.552 right we buy stuff everybody i mean i 00:15:46.572 --> 00:15:47.533 think it's safe to say everybody buys 00:15:47.552 --> 00:15:50.554 stuff from amazon at this point um good 00:15:50.575 --> 00:15:52.676 or bad is not the thing uh that 00:15:52.716 --> 00:15:54.096 we can steal but i also want to 00:15:54.136 --> 00:15:56.518 make sure that clinic owners can steal i 00:15:56.618 --> 00:15:58.719 think again i started off by saying it's 00:15:58.839 --> 00:16:01.441 not about cheap it's not about the price 00:16:02.697 --> 00:16:05.139 It's about the event instead of a bed 00:16:05.178 --> 00:16:06.440 of nails and spreading the, 00:16:06.700 --> 00:16:07.721 and spreading the sales out. 00:16:07.740 --> 00:16:08.942 You can buy anything you want three 00:16:08.961 --> 00:16:09.682 o'clock in the morning. 00:16:09.701 --> 00:16:10.342 You need a, you know, 00:16:10.363 --> 00:16:11.183 you need a backhoe. 00:16:11.303 --> 00:16:12.043 I got news for you. 00:16:12.104 --> 00:16:13.284 You can buy one on Amazon, 00:16:13.605 --> 00:16:14.986 but why is Amazon prime? 00:16:15.726 --> 00:16:16.967 We do exactly the same thing, 00:16:16.988 --> 00:16:17.568 or at least I do. 00:16:17.908 --> 00:16:19.529 I load up my cart with everything I'm 00:16:19.549 --> 00:16:20.211 looking to get. 00:16:20.750 --> 00:16:21.510 And then on Prime Day, 00:16:21.530 --> 00:16:22.551 I sort of take a peek and I'm 00:16:22.571 --> 00:16:22.730 like, 00:16:23.611 --> 00:16:24.672 how good are you going to make it? 00:16:25.152 --> 00:16:26.711 But Tony's point is this, 00:16:27.231 --> 00:16:29.513 is that I wasn't buying it for three 00:16:29.533 --> 00:16:31.153 weeks before and now I am. 00:16:31.192 --> 00:16:32.474 So it looks like Prime Day is a 00:16:32.514 --> 00:16:33.193 success. 00:16:33.573 --> 00:16:35.234 And yet no one looks at the three 00:16:35.254 --> 00:16:37.195 weeks or six weeks before and goes, 00:16:37.215 --> 00:16:38.274 it was a dip in sales. 00:16:38.615 --> 00:16:39.575 I was preparing for it. 00:16:39.835 --> 00:16:40.054 Now, 00:16:40.394 --> 00:16:43.076 the thing that you get with a Prime 00:16:43.096 --> 00:16:46.996 Day is you get people talking about it. 00:16:47.777 --> 00:16:49.477 Hey, did you see the bubble? 00:16:49.557 --> 00:16:50.259 You get people now. 00:16:50.318 --> 00:16:51.559 It's an event and they're talking about. 00:16:51.600 --> 00:16:53.041 So number one, it's named. 00:16:53.400 --> 00:16:54.241 We've got a name. 00:16:54.282 --> 00:16:54.883 Prime Day. 00:16:55.163 --> 00:16:56.024 We're using it. 00:16:56.224 --> 00:16:57.664 I know it's dumb, but Tony, 00:16:57.705 --> 00:16:59.446 my one rule is it's got to have 00:16:59.485 --> 00:17:00.047 a name. 00:17:00.346 --> 00:17:01.248 If it doesn't have a name, 00:17:01.408 --> 00:17:02.048 I can't tell you. 00:17:02.288 --> 00:17:03.649 You know that thing with the things why 00:17:03.688 --> 00:17:04.529 movies have names. 00:17:04.569 --> 00:17:05.270 Did you see the movie? 00:17:05.330 --> 00:17:05.810 Which one? 00:17:05.951 --> 00:17:06.491 This movie? 00:17:06.951 --> 00:17:08.192 Not, you know. 00:17:08.212 --> 00:17:08.472 All right. 00:17:08.512 --> 00:17:09.314 So the second one, 00:17:10.355 --> 00:17:11.715 I think we've talked about this before. 00:17:12.866 --> 00:17:14.448 and it sounds like we're oversimplifying, 00:17:15.188 --> 00:17:17.048 how many clicks do you think it takes 00:17:17.469 --> 00:17:18.809 when you find your item and you're on 00:17:18.829 --> 00:17:19.509 your product page, 00:17:19.911 --> 00:17:22.412 how many clicks it takes to actually make 00:17:22.432 --> 00:17:26.693 that transaction happen on Amazon versus 00:17:27.554 --> 00:17:28.875 booking time to see your physical 00:17:28.914 --> 00:17:31.395 therapist or your MD or anything? 00:17:32.037 --> 00:17:33.518 I will bet the answer is not the 00:17:33.557 --> 00:17:33.837 same. 00:17:34.998 --> 00:17:36.159 The buy now button 00:17:36.969 --> 00:17:37.128 Right. 00:17:37.169 --> 00:17:38.631 Of course, you've got to log in. 00:17:38.651 --> 00:17:40.732 And but I mean, I'm already logged in. 00:17:40.853 --> 00:17:41.534 Everybody is. 00:17:41.574 --> 00:17:42.253 Yeah, I did. 00:17:42.374 --> 00:17:43.414 I want you to go to a different 00:17:43.434 --> 00:17:43.736 device. 00:17:44.076 --> 00:17:46.258 But Amazon makes action easy. 00:17:46.858 --> 00:17:48.661 It's the path is 00:17:49.727 --> 00:17:50.768 not low resistance. 00:17:50.807 --> 00:17:52.648 It's almost no, they'll take your money. 00:17:53.128 --> 00:17:55.651 And we resist, resist, resist. 00:17:55.711 --> 00:17:57.451 We want a call, 00:17:57.692 --> 00:17:59.272 not a click in twenty twenty six, 00:17:59.292 --> 00:18:00.574 which baffles me still. 00:18:00.814 --> 00:18:01.914 But we're special. 00:18:02.556 --> 00:18:02.935 Fine. 00:18:03.736 --> 00:18:04.797 Fill out this form. 00:18:05.257 --> 00:18:06.438 Still can't figure that out. 00:18:07.098 --> 00:18:08.239 Maybe we have openings. 00:18:08.740 --> 00:18:10.520 I will fucking find something for you. 00:18:10.580 --> 00:18:11.401 So I've dropped an F-bomb. 00:18:11.721 --> 00:18:14.303 If you want to spend two thousand dollars 00:18:14.323 --> 00:18:15.723 on a night at the Plaza Hotel, 00:18:15.903 --> 00:18:16.984 they'll find something for you. 00:18:17.365 --> 00:18:18.806 Trust me, they'll find something for you. 00:18:19.047 --> 00:18:19.426 So I think, 00:18:20.228 --> 00:18:22.509 book something needs to be in two clicks 00:18:22.529 --> 00:18:24.172 or less because Amazon's already got one. 00:18:24.892 --> 00:18:26.513 And then I've got two more. 00:18:26.953 --> 00:18:29.737 One is, and it's for a different reason. 00:18:30.178 --> 00:18:33.461 Tony does this. 00:18:33.520 --> 00:18:34.642 Or maybe you do do it for this 00:18:34.682 --> 00:18:35.002 reason. 00:18:35.702 --> 00:18:37.005 The membership mindset. 00:18:37.045 --> 00:18:37.545 What do you charge? 00:18:37.585 --> 00:18:38.506 A hundred bucks a month? 00:18:38.787 --> 00:18:39.426 Yeah. 00:18:39.586 --> 00:18:41.128 I also like a hundred dollars a month. 00:18:41.269 --> 00:18:41.809 Here's why. 00:18:43.362 --> 00:18:47.365 It just feels like it's one paper money. 00:18:47.424 --> 00:18:49.686 It's this big paper money a month. 00:18:49.727 --> 00:18:50.968 It's a hundred dollars a month. 00:18:51.548 --> 00:18:52.888 I can easily do the math. 00:18:53.630 --> 00:18:54.891 I'm not a math guy. 00:18:55.131 --> 00:18:56.432 Twelve hundred bucks a year and I can 00:18:56.471 --> 00:18:57.813 do this whenever I want. 00:18:58.553 --> 00:18:59.854 I'd love for you to run your numbers 00:18:59.874 --> 00:19:01.394 and how often those people actually come 00:19:01.455 --> 00:19:01.556 in. 00:19:01.836 --> 00:19:03.477 I'd love to see the distribution there 00:19:03.676 --> 00:19:04.897 because it's not as much as everybody 00:19:04.938 --> 00:19:05.218 thinks. 00:19:05.659 --> 00:19:08.881 But I think Prime is a membership model. 00:19:08.941 --> 00:19:10.021 It's I belong here. 00:19:11.174 --> 00:19:12.256 Because I have membership, 00:19:12.296 --> 00:19:14.497 I sort of feel like if I don't 00:19:14.717 --> 00:19:16.597 use it, I'm abusing this thing, right? 00:19:16.617 --> 00:19:19.799 If I don't use my American Express card, 00:19:19.861 --> 00:19:21.280 why do I pay the fee to get 00:19:21.320 --> 00:19:22.842 the points to come out ahead? 00:19:23.323 --> 00:19:24.983 So it's a membership model, 00:19:25.284 --> 00:19:27.965 and people like us do things like this. 00:19:28.026 --> 00:19:29.906 So I don't know that a lot of 00:19:29.926 --> 00:19:32.588 clinics are doing a membership model. 00:19:32.608 --> 00:19:34.009 I would venture to guess not many. 00:19:34.029 --> 00:19:36.290 Go ahead. 00:19:37.338 --> 00:19:39.700 the reason why i'm gonna send you a 00:19:40.059 --> 00:19:44.060 photo in the chat because uh i've got 00:19:44.221 --> 00:19:47.622 releases on all of these people so um 00:19:47.721 --> 00:19:50.662 i just sent it now i understand why 00:19:50.741 --> 00:19:53.623 most don't most look at this and they 00:19:53.682 --> 00:19:56.423 say the juice isn't worth the squeeze my 00:19:56.463 --> 00:19:58.443 therapist don't want to do it and look 00:19:58.604 --> 00:20:00.585 i've been there for twenty five years 00:20:01.125 --> 00:20:03.224 right now because i'm down to one clinic 00:20:03.305 --> 00:20:04.925 and it's myself and my assistant 00:20:05.605 --> 00:20:08.748 We're both of the personality that we're 00:20:08.768 --> 00:20:10.788 happy to have individuals in the clinic. 00:20:10.828 --> 00:20:12.189 We're happy, you know, 00:20:12.528 --> 00:20:13.609 I told you I had a dream. 00:20:14.289 --> 00:20:15.090 Okay, so real quick. 00:20:16.016 --> 00:20:17.057 What you guys are looking at, 00:20:17.076 --> 00:20:18.637 for those of you watching the video, 00:20:19.337 --> 00:20:21.420 standing in the Superman pose by the 00:20:21.440 --> 00:20:21.799 window, 00:20:21.880 --> 00:20:23.682 that is my physical therapist assistant, 00:20:23.721 --> 00:20:24.221 Jeremy. 00:20:24.781 --> 00:20:27.144 The people starting closest to the camera 00:20:27.183 --> 00:20:28.105 in the yellow shirt, 00:20:28.964 --> 00:20:30.926 that is my physical therapy patient. 00:20:31.487 --> 00:20:34.088 Then we have an independent, independent, 00:20:34.288 --> 00:20:34.950 independent, 00:20:35.069 --> 00:20:36.990 and then another physical therapy patient. 00:20:37.671 --> 00:20:39.553 This is the community, you know? 00:20:39.613 --> 00:20:41.273 And so we're still one-to-one. 00:20:41.913 --> 00:20:43.736 We're one-to-one in a group, right? 00:20:45.200 --> 00:20:46.320 This is the pub, 00:20:46.681 --> 00:20:49.821 the modern version of the pub where their 00:20:49.862 --> 00:20:51.642 neighbors, they go to church together. 00:20:51.721 --> 00:20:53.303 Some of them are husband and wife. 00:20:54.022 --> 00:20:56.364 They're coming in for the socialization 00:20:56.483 --> 00:20:58.483 more than they're coming in for any of 00:20:58.523 --> 00:20:59.625 the exercise. 00:21:00.244 --> 00:21:01.184 And they've been coming, 00:21:01.984 --> 00:21:03.506 the guy in the machine in the middle, 00:21:03.645 --> 00:21:05.645 he's been coming for like, fifteen years. 00:21:06.307 --> 00:21:06.987 Actually longer. 00:21:07.047 --> 00:21:08.487 He was a patient before my 00:21:08.987 --> 00:21:10.347 seventeen-year-old was born. 00:21:11.365 --> 00:21:13.507 So these are people that have grown up 00:21:13.547 --> 00:21:14.106 with us. 00:21:14.166 --> 00:21:16.989 You see this in fitness communities like 00:21:17.269 --> 00:21:18.550 CrossFit and things like that. 00:21:19.711 --> 00:21:21.613 They go to funerals when somebody passes 00:21:21.653 --> 00:21:22.053 away. 00:21:22.794 --> 00:21:25.836 They're part of everything we do. 00:21:26.135 --> 00:21:27.738 This is why I come to work every 00:21:27.778 --> 00:21:27.998 day. 00:21:28.538 --> 00:21:29.798 Not because I want to be a great 00:21:29.838 --> 00:21:30.339 therapist, 00:21:30.380 --> 00:21:33.382 because this family is relying on me and 00:21:33.442 --> 00:21:34.522 expecting me to be there. 00:21:35.083 --> 00:21:38.405 And it's reciprocated in I'm expecting 00:21:38.445 --> 00:21:39.105 them to be there. 00:21:41.292 --> 00:21:41.532 Um, shoot, 00:21:41.553 --> 00:21:43.153 I was saying something before that popped 00:21:43.233 --> 00:21:44.394 up and I totally forgot it, 00:21:45.095 --> 00:21:45.494 but go ahead. 00:21:45.555 --> 00:21:46.256 What are your thoughts? 00:21:46.675 --> 00:21:50.498 Uh, well, uh, now, now it's, 00:21:50.617 --> 00:21:51.259 it's a group. 00:21:51.398 --> 00:21:52.779 Now it's a membership. 00:21:52.940 --> 00:21:54.901 Now Dana is saying like Costco, 00:21:55.461 --> 00:21:57.281 there's a reason all of us do this. 00:21:57.323 --> 00:21:58.002 And actually I have a, 00:21:58.363 --> 00:22:01.184 somebody got me a BJ's membership was a 00:22:01.224 --> 00:22:03.326 beach is BJ's Walmart or something like 00:22:03.346 --> 00:22:03.425 that. 00:22:03.445 --> 00:22:04.446 That's the Walmart arm. 00:22:05.228 --> 00:22:05.607 No, 00:22:05.667 --> 00:22:07.648 BJ's is totally different than Costco and 00:22:07.689 --> 00:22:07.868 Walmart. 00:22:07.909 --> 00:22:08.808 It was just the closest one. 00:22:08.848 --> 00:22:09.828 Sam's Club is Walmart. 00:22:10.189 --> 00:22:11.128 Sam's Club is Walmart, right, right. 00:22:11.449 --> 00:22:13.569 But now that I've started going to BJ's, 00:22:13.890 --> 00:22:15.309 all I see now are articles coming up 00:22:15.329 --> 00:22:16.910 about Costco and how it's this and this 00:22:16.930 --> 00:22:17.990 and this and this and this and this, 00:22:18.111 --> 00:22:19.050 better than things you don't know. 00:22:19.351 --> 00:22:20.451 But Dana's right, 00:22:20.490 --> 00:22:23.632 which is it's a big warehouse, 00:22:23.731 --> 00:22:27.585 but there's something different on the – 00:22:26.471 --> 00:22:26.832 and, of course, 00:22:26.852 --> 00:22:28.873 I always keep this graphic handy – on 00:22:28.913 --> 00:22:31.726 the psychological – 00:22:32.865 --> 00:22:34.286 Maslow's hierarchy of needs. 00:22:34.306 --> 00:22:35.126 There's belonging. 00:22:35.146 --> 00:22:36.126 There's understanding. 00:22:36.146 --> 00:22:37.268 There's badge value. 00:22:37.307 --> 00:22:39.930 There's understanding that people like us 00:22:40.609 --> 00:22:41.570 do things like this. 00:22:43.231 --> 00:22:44.893 There was a great post that you had 00:22:44.932 --> 00:22:45.252 shared, 00:22:45.313 --> 00:22:46.973 and I can't remember who the author was. 00:22:47.013 --> 00:22:47.753 It was a video. 00:22:48.214 --> 00:22:49.715 But do you remember sharing the, 00:22:49.796 --> 00:22:51.557 if I started a gym tomorrow, 00:22:52.076 --> 00:22:53.397 here are the things I'd have in it? 00:22:53.698 --> 00:22:54.939 And the first one was, 00:22:55.338 --> 00:22:57.619 there would be a co-working space, 00:22:58.161 --> 00:22:59.842 almost like an internal WeWork space. 00:23:00.281 --> 00:23:03.202 The idea there is if you're creating a 00:23:03.262 --> 00:23:05.083 gym and you create that, you say, hey, 00:23:05.103 --> 00:23:06.522 this is our co-working space. 00:23:06.583 --> 00:23:08.084 There's a bunch of little cubbies and you 00:23:08.144 --> 00:23:10.703 get this and it's got Wi-Fi and it's 00:23:10.723 --> 00:23:11.384 got free coffee. 00:23:11.403 --> 00:23:13.285 You're like, huh, it's a third place. 00:23:14.065 --> 00:23:15.184 I'm already paying for it. 00:23:15.964 --> 00:23:18.965 There is an exchange of money for use, 00:23:19.346 --> 00:23:20.226 but it's not a per. 00:23:20.365 --> 00:23:21.586 I'm sure there's some up charges, 00:23:21.986 --> 00:23:24.106 but it was a co-working space. 00:23:24.326 --> 00:23:25.666 It was obviously working out. 00:23:25.767 --> 00:23:27.508 There was fitness facilities. 00:23:27.528 --> 00:23:28.988 But then on top of that, they said, 00:23:30.048 --> 00:23:31.769 Um, enhancements, 00:23:31.930 --> 00:23:34.592 things like cold plunges, infrared saunas, 00:23:35.073 --> 00:23:37.153 hyper ice compressions, you know, uh, 00:23:37.233 --> 00:23:38.394 station, things like that. 00:23:38.875 --> 00:23:42.258 And then the third was socialization. 00:23:42.337 --> 00:23:43.739 And they went so far in the video 00:23:43.759 --> 00:23:45.400 to say, not a bar, 00:23:46.059 --> 00:23:48.041 but like juice bar. 00:23:49.400 --> 00:23:50.361 you know, place to eat, 00:23:50.401 --> 00:23:51.241 like solve my problems. 00:23:51.301 --> 00:23:51.982 I got to work. 00:23:52.222 --> 00:23:53.483 I want to work out or I want 00:23:53.503 --> 00:23:54.045 that opportunity. 00:23:54.065 --> 00:23:54.786 I'm going to have to go somewhere 00:23:54.806 --> 00:23:55.086 anywhere. 00:23:55.165 --> 00:23:56.126 Don't, don't go, don't go. 00:23:56.507 --> 00:23:57.528 And I'm going to have to eat. 00:23:57.808 --> 00:23:58.348 And then they, they, 00:23:58.529 --> 00:23:59.530 they put all three together. 00:23:59.550 --> 00:24:00.070 They go, well, 00:24:00.090 --> 00:24:01.092 if you have a business meeting, 00:24:01.112 --> 00:24:02.413 you can invite someone there for, 00:24:02.894 --> 00:24:03.474 for lunch. 00:24:03.494 --> 00:24:03.855 And now you, 00:24:03.994 --> 00:24:05.777 you solve two problems and not just one. 00:24:06.156 --> 00:24:07.358 And there's a status thing. 00:24:08.527 --> 00:24:10.669 This feels like that Gold's Gym example 00:24:10.689 --> 00:24:13.230 that I shared with you minus the 00:24:13.269 --> 00:24:13.851 co-working. 00:24:14.590 --> 00:24:16.492 It really was heavy on just the gym, 00:24:17.173 --> 00:24:19.154 but I think someone's missing out. 00:24:19.194 --> 00:24:20.335 I wonder if Equinox, 00:24:20.415 --> 00:24:22.616 why Equinox hasn't pulled the trigger on 00:24:23.438 --> 00:24:28.141 Equinox plus WeWork plus, I don't know, 00:24:29.201 --> 00:24:30.623 a great juice bar or a great, 00:24:30.643 --> 00:24:32.003 really healthy alternative for food. 00:24:32.914 --> 00:24:35.195 You know, the other day, Dana's here, 00:24:35.757 --> 00:24:39.838 we were talking about the move away from 00:24:40.318 --> 00:24:43.141 fee for service to move toward, okay, 00:24:43.161 --> 00:24:44.622 we're going to put the local hospital in 00:24:44.662 --> 00:24:45.182 charge. 00:24:45.643 --> 00:24:47.943 If the cost of a total knee replacement 00:24:47.983 --> 00:24:49.204 is higher than this number, 00:24:49.265 --> 00:24:51.346 the hospital is going to effectively earn 00:24:51.425 --> 00:24:51.806 less, 00:24:53.307 --> 00:24:56.048 looking for local leadership to distribute 00:24:56.548 --> 00:24:57.609 and reduce costs. 00:24:58.971 --> 00:25:01.374 what's gonna be what keeps that person in 00:25:01.433 --> 00:25:05.416 our ecosystem, it's gonna be, look, 00:25:05.557 --> 00:25:07.759 the docs, the hospitals, 00:25:07.878 --> 00:25:09.859 they're gonna try to keep these patients 00:25:09.940 --> 00:25:10.941 in their network, 00:25:11.441 --> 00:25:14.303 but when their network isn't offering the 00:25:14.363 --> 00:25:15.223 socialization, 00:25:15.284 --> 00:25:17.105 when their network doesn't have the 00:25:17.144 --> 00:25:17.705 therapist, 00:25:18.185 --> 00:25:20.307 that the patient genuinely wants to come 00:25:20.387 --> 00:25:20.807 see, 00:25:21.127 --> 00:25:22.730 hang out in the space that feels 00:25:22.789 --> 00:25:23.509 comfortable. 00:25:24.250 --> 00:25:26.452 They can stick around for a couple extra, 00:25:26.593 --> 00:25:26.853 you know, 00:25:26.893 --> 00:25:28.814 twenty minutes and talk and see their 00:25:28.854 --> 00:25:29.275 friends. 00:25:29.335 --> 00:25:33.198 And that's the differentiating factor. 00:25:33.377 --> 00:25:35.078 And I would say that has the self-pay 00:25:35.118 --> 00:25:36.440 value, you know, 00:25:36.480 --> 00:25:39.403 because the hospital-based therapist or 00:25:39.462 --> 00:25:41.403 private practice is connected with the 00:25:41.443 --> 00:25:43.326 hospital because that's where it's going. 00:25:45.005 --> 00:25:47.145 They're not going to deliver that kind of 00:25:47.205 --> 00:25:47.987 experience. 00:25:48.987 --> 00:25:52.368 My people come here years and years and 00:25:52.388 --> 00:25:55.191 years because they know that we know them, 00:25:55.230 --> 00:25:57.152 we know their kids, we know their dogs, 00:25:57.172 --> 00:25:59.313 we know their family and friends and 00:25:59.413 --> 00:26:00.594 everything about it. 00:26:02.275 --> 00:26:03.756 That's that personal touch, 00:26:04.135 --> 00:26:06.057 which is not gonna be replaced by AI. 00:26:06.567 --> 00:26:08.188 Right, correct. 00:26:08.288 --> 00:26:10.269 Paul's saying Lifetime Fitness is doing 00:26:10.308 --> 00:26:10.729 this model. 00:26:10.949 --> 00:26:12.250 I was unaware, to be honest. 00:26:12.269 --> 00:26:12.589 I mean, 00:26:12.609 --> 00:26:13.930 I never look at a Lifetime Fitness. 00:26:13.950 --> 00:26:15.990 It's just not my style, right? 00:26:16.211 --> 00:26:17.392 I build it in my basement, 00:26:17.432 --> 00:26:17.991 but he's right. 00:26:18.031 --> 00:26:20.053 And just at cursory glancing, 00:26:20.073 --> 00:26:21.733 it looks like they have co-working space. 00:26:22.094 --> 00:26:23.255 They obviously have the gym. 00:26:24.567 --> 00:26:26.588 These are not everywhere, though. 00:26:26.689 --> 00:26:27.528 These are like, I mean, 00:26:27.588 --> 00:26:28.670 I looked for the closest one to me. 00:26:28.690 --> 00:26:29.650 It's in Chappaqua, 00:26:29.670 --> 00:26:31.210 which is like where the Clintons live and 00:26:31.250 --> 00:26:33.070 where Roger Goodell lives. 00:26:33.590 --> 00:26:35.112 And he's saying, OK, well, 00:26:35.152 --> 00:26:37.413 now I've got you socializing here. 00:26:38.053 --> 00:26:39.413 How do I get you to live closer? 00:26:40.114 --> 00:26:40.534 Apparently, 00:26:40.554 --> 00:26:41.834 Lifetime Fitness started building and 00:26:41.874 --> 00:26:44.315 renting apartments next to the gym. 00:26:44.494 --> 00:26:45.476 What game are we in? 00:26:45.895 --> 00:26:47.876 We're in the status game. 00:26:48.797 --> 00:26:50.097 What is an apartment cost? 00:26:50.438 --> 00:26:51.878 What is the average apartment in this in 00:26:51.959 --> 00:26:52.699 Chappaqua? 00:26:52.798 --> 00:26:53.680 I don't even want to look, 00:26:54.420 --> 00:26:55.520 but not a little bit of money. 00:26:55.980 --> 00:26:57.843 And they're saying we can get you from 00:26:57.942 --> 00:26:59.423 waking up to going to sleep. 00:26:59.903 --> 00:27:00.344 Sounds good. 00:27:00.903 --> 00:27:03.945 I saw that article where like the Lifetime 00:27:03.986 --> 00:27:06.508 has apartments and stuff to rent. 00:27:06.548 --> 00:27:10.230 And you you can charge as a landlord 00:27:10.430 --> 00:27:12.811 a premium for that apartment, you know, 00:27:12.892 --> 00:27:15.012 versus just building a straight apartment 00:27:15.032 --> 00:27:16.513 building with a fitness center in it. 00:27:16.814 --> 00:27:16.933 Right. 00:27:18.345 --> 00:27:19.066 What's Dana saying? 00:27:19.727 --> 00:27:20.907 And the patient drives the episode of 00:27:20.928 --> 00:27:21.588 care. 00:27:21.628 --> 00:27:21.808 Right. 00:27:21.828 --> 00:27:23.391 She's agreeing with you. 00:27:23.471 --> 00:27:23.691 Yeah. 00:27:24.932 --> 00:27:26.794 So if you don't have it, 00:27:27.055 --> 00:27:28.836 like whatever you want to talk about, 00:27:28.916 --> 00:27:30.218 but we had said we were going to 00:27:30.238 --> 00:27:32.019 come back to the fifty year old new 00:27:32.059 --> 00:27:33.321 grad physical therapist. 00:27:33.721 --> 00:27:34.262 Oh, yeah. 00:27:34.343 --> 00:27:34.843 This one, 00:27:34.942 --> 00:27:36.644 Dave and I still can't wrap our heads 00:27:36.684 --> 00:27:37.125 around it. 00:27:37.165 --> 00:27:37.926 So sum it up. 00:27:37.967 --> 00:27:39.407 Just re-rack it for people. 00:27:41.519 --> 00:27:43.000 Sometimes the craziest ideas are the ones 00:27:43.019 --> 00:27:44.279 that work and the ones that resist. 00:27:44.339 --> 00:27:45.661 But right now I'm going, really? 00:27:45.681 --> 00:27:46.121 I don't I don't know. 00:27:47.281 --> 00:27:48.423 But keep going. 00:27:48.442 --> 00:27:50.703 I just go back to when I look 00:27:50.763 --> 00:27:53.424 at the ideal physical therapy candidate, 00:27:54.085 --> 00:27:56.567 we're busting at the seams like we're for 00:27:56.606 --> 00:27:58.207 the first time in a decade. 00:27:58.247 --> 00:27:59.208 I'm like, oh, man, 00:27:59.307 --> 00:28:01.509 I like every single day I'm on the 00:28:01.548 --> 00:28:03.269 treadmill running between patients and 00:28:03.289 --> 00:28:05.691 I've got so many patients to get on 00:28:05.711 --> 00:28:06.392 the schedule. 00:28:07.692 --> 00:28:09.712 I won't even consider hiring another 00:28:09.752 --> 00:28:12.013 therapist, like zero consideration. 00:28:12.154 --> 00:28:14.056 I will do everything else in my power 00:28:14.096 --> 00:28:16.116 before I consider bringing on new staff. 00:28:16.993 --> 00:28:17.555 But why? 00:28:17.795 --> 00:28:19.557 Why am I so resistant to it? 00:28:19.836 --> 00:28:22.900 Largely because I don't feel like I want 00:28:22.920 --> 00:28:24.362 to go through the hassle of finding 00:28:24.402 --> 00:28:25.643 someone that fits the culture. 00:28:26.364 --> 00:28:27.305 I'm happily married, 00:28:27.865 --> 00:28:29.926 but I can imagine being a fifty one. 00:28:29.946 --> 00:28:30.528 I'm fifty one. 00:28:30.708 --> 00:28:32.809 Fifty one year old divorcee and being 00:28:32.829 --> 00:28:33.490 like, no, 00:28:33.590 --> 00:28:35.333 I don't want to go through the hassle 00:28:35.353 --> 00:28:37.595 of finding somebody that I can partner 00:28:37.634 --> 00:28:38.115 with again. 00:28:38.415 --> 00:28:39.757 It's just one of those things. 00:28:40.597 --> 00:28:42.300 So I think about the psychology of it, 00:28:42.340 --> 00:28:43.201 I think about all this stuff, 00:28:43.241 --> 00:28:43.603 and I'm like, 00:28:43.942 --> 00:28:45.685 who would be the perfect candidate to walk 00:28:45.705 --> 00:28:46.086 in the door? 00:28:46.747 --> 00:28:49.270 The perfect candidate would be a person, 00:28:49.791 --> 00:28:50.992 I don't care male or female, 00:28:51.733 --> 00:28:53.436 in their fifties, sixties, 00:28:53.998 --> 00:28:56.040 who has never been a physical therapist 00:28:56.060 --> 00:28:56.401 before. 00:28:57.102 --> 00:28:58.763 They had a successful career. 00:28:59.025 --> 00:29:00.425 They raised a family. 00:29:00.626 --> 00:29:02.189 They've done all of the things. 00:29:02.209 --> 00:29:03.711 They're not worried about money. 00:29:03.730 --> 00:29:04.912 They've got money in the bank. 00:29:04.932 --> 00:29:06.114 They've got their investments. 00:29:06.433 --> 00:29:07.434 They've done everything. 00:29:07.855 --> 00:29:08.616 They're smart. 00:29:08.856 --> 00:29:10.398 They're looking for a challenge. 00:29:10.439 --> 00:29:12.060 They've always wanted to help people. 00:29:12.442 --> 00:29:12.862 And they're like, 00:29:13.042 --> 00:29:13.983 what else am I going to do? 00:29:14.023 --> 00:29:14.944 My kids are in school. 00:29:16.586 --> 00:29:19.107 I don't really have a purpose at the 00:29:19.167 --> 00:29:19.567 moment. 00:29:20.208 --> 00:29:21.429 I'm going to go become a physical 00:29:21.469 --> 00:29:21.828 therapist. 00:29:21.888 --> 00:29:23.730 I've always been interested in fitness and 00:29:23.769 --> 00:29:25.590 activity and healthy lifestyles. 00:29:26.171 --> 00:29:27.010 They go back to school. 00:29:27.030 --> 00:29:28.511 They probably already have a bachelor's 00:29:28.652 --> 00:29:29.211 anyway. 00:29:29.833 --> 00:29:30.992 They go back to school. 00:29:31.232 --> 00:29:33.273 They become a licensed physical therapist. 00:29:33.294 --> 00:29:36.415 They're coming in with all of the benefits 00:29:36.455 --> 00:29:39.176 of experience, wealth, success. 00:29:40.270 --> 00:29:42.632 and a fresh motivation at the age of 00:29:42.692 --> 00:29:46.513 fifty plus to genuinely connect and vibe 00:29:46.534 --> 00:29:49.315 with people as opposed to the young person 00:29:49.355 --> 00:29:51.155 which nothing against the young therapist 00:29:51.175 --> 00:29:54.057 but for my community you saw the picture 00:29:55.396 --> 00:29:57.857 when you put a twenty two year old 00:29:58.419 --> 00:29:59.959 in front of an eighty two year old 00:30:00.078 --> 00:30:01.960 i don't care how good and smart you 00:30:02.119 --> 00:30:04.740 are you're fighting an uphill battle to be 00:30:04.800 --> 00:30:06.402 like i can relate at the age of 00:30:06.461 --> 00:30:08.282 twenty two to your aches and pains at 00:30:08.343 --> 00:30:08.742 eighty two 00:30:09.957 --> 00:30:11.597 If I come in in my fifties, 00:30:12.058 --> 00:30:13.539 I can relate instantly. 00:30:13.940 --> 00:30:14.559 Go Knicks. 00:30:15.361 --> 00:30:17.442 That was a crazy ending to that game 00:30:17.461 --> 00:30:18.001 last night. 00:30:18.041 --> 00:30:19.363 That was ridiculous. 00:30:19.983 --> 00:30:21.305 But anyway, so I'm like, 00:30:21.765 --> 00:30:23.405 this is the perfect pool. 00:30:23.546 --> 00:30:24.967 This is the perfect population. 00:30:24.987 --> 00:30:27.167 Plus, again, we look at AI, 00:30:27.208 --> 00:30:28.868 we look at changes in employment, 00:30:28.909 --> 00:30:29.150 you know, 00:30:29.190 --> 00:30:30.430 we look at all of these things. 00:30:30.490 --> 00:30:30.871 I'm like... 00:30:31.431 --> 00:30:32.451 go back to school, 00:30:32.751 --> 00:30:34.393 make a fast track if you really want 00:30:34.413 --> 00:30:35.913 to get serious about this, 00:30:36.433 --> 00:30:39.875 let them get through the DPT program in 00:30:39.935 --> 00:30:41.717 two years instead of three years, 00:30:43.557 --> 00:30:45.439 and bring them into the workforce. 00:30:45.999 --> 00:30:47.700 This would be phenomenal for the 00:30:47.740 --> 00:30:48.240 profession. 00:30:49.580 --> 00:30:50.382 I don't disagree. 00:30:51.382 --> 00:30:52.063 My question is, 00:30:52.143 --> 00:30:53.324 are there going to be enough of them 00:30:53.364 --> 00:30:53.983 that will take 00:30:56.068 --> 00:30:58.789 That financial bite of the apple so late 00:30:59.049 --> 00:30:59.470 to say, 00:30:59.849 --> 00:31:01.131 when am I going to break even on 00:31:01.171 --> 00:31:02.010 this? 00:31:02.250 --> 00:31:02.510 Look, 00:31:02.550 --> 00:31:05.031 we have we have twenty somethings doing it 00:31:05.132 --> 00:31:07.272 who want to have babies in five years. 00:31:07.313 --> 00:31:07.492 Right. 00:31:07.532 --> 00:31:07.813 Yeah. 00:31:07.873 --> 00:31:08.133 Right. 00:31:08.673 --> 00:31:11.273 Like if I'm in my fifties, 00:31:11.334 --> 00:31:13.595 especially if I'm somebody in this 00:31:13.634 --> 00:31:14.315 category, 00:31:14.795 --> 00:31:16.836 I'm expecting to live and be active into 00:31:16.895 --> 00:31:17.516 my eighties. 00:31:17.816 --> 00:31:19.056 If you're if you're a school, 00:31:19.076 --> 00:31:21.037 you're like this is what it will cost 00:31:21.076 --> 00:31:22.576 if you paid over ten years or if 00:31:22.657 --> 00:31:23.377 you if you pay 00:31:24.537 --> 00:31:25.498 If you put it down payment, 00:31:26.459 --> 00:31:27.259 it'll be faster. 00:31:28.019 --> 00:31:28.579 Yeah, I mean, 00:31:28.820 --> 00:31:30.221 I like outside the box ideas. 00:31:30.241 --> 00:31:31.363 This is definitely one of them. 00:31:31.923 --> 00:31:34.705 And if you're solving a problem that has 00:31:34.746 --> 00:31:35.185 a problem, 00:31:35.346 --> 00:31:36.727 you need people who have the money. 00:31:38.368 --> 00:31:39.890 How long do you think that that fifty 00:31:39.910 --> 00:31:40.631 year old would work? 00:31:40.711 --> 00:31:41.971 Are they going to stick around for ten, 00:31:42.152 --> 00:31:43.953 fifteen years till they're sixty five now? 00:31:44.374 --> 00:31:45.515 Yeah, they've done the first job. 00:31:46.256 --> 00:31:48.176 I would genuinely imagine a twenty year 00:31:48.217 --> 00:31:50.078 career if I came into it at fifty. 00:31:50.739 --> 00:31:50.859 Wow. 00:31:51.876 --> 00:31:52.998 and you wouldn't be scared about the 00:31:53.038 --> 00:31:56.259 physicality of the career. 00:31:56.439 --> 00:31:56.558 No. 00:31:56.838 --> 00:31:57.960 I don't understand. 00:31:58.420 --> 00:32:00.221 Maybe if you're working in a heavy, 00:32:01.181 --> 00:32:02.422 complex neuro, 00:32:02.842 --> 00:32:04.942 maybe if you're working in acute care, 00:32:06.224 --> 00:32:08.546 I have not touched a human being other 00:32:08.566 --> 00:32:10.968 than doing manual therapy in like twenty 00:32:11.008 --> 00:32:11.488 years. 00:32:11.508 --> 00:32:13.169 You're not lifting people every day. 00:32:13.209 --> 00:32:14.529 What are you talking? 00:32:14.569 --> 00:32:16.230 I was just and I recorded this video 00:32:16.250 --> 00:32:17.310 because it's a really good video. 00:32:18.132 --> 00:32:21.153 I take a person post-op acute total hip 00:32:21.192 --> 00:32:23.493 replacement out to do a car transfer 00:32:23.513 --> 00:32:25.275 because his wife couldn't do the car 00:32:25.295 --> 00:32:25.776 transfer. 00:32:26.675 --> 00:32:27.616 I never touched him. 00:32:28.297 --> 00:32:29.438 I never lifted him. 00:32:29.478 --> 00:32:32.221 There was no physicality whatsoever to 00:32:32.320 --> 00:32:33.402 what I was doing. 00:32:34.122 --> 00:32:35.163 I watched what he did. 00:32:35.603 --> 00:32:36.743 He got into the seat. 00:32:37.184 --> 00:32:38.526 I showed him how to slide back. 00:32:38.605 --> 00:32:39.826 I showed him how to move the chair 00:32:39.846 --> 00:32:40.146 back. 00:32:40.207 --> 00:32:41.387 I showed him how to recline it. 00:32:41.428 --> 00:32:43.088 We put a garbage bag on the seat. 00:32:43.950 --> 00:32:48.272 I did no actual work with my physical 00:32:48.313 --> 00:32:48.653 body. 00:32:48.794 --> 00:32:50.634 I don't understand the people who are 00:32:50.674 --> 00:32:52.656 saying there's such a physical toll for 00:32:52.696 --> 00:32:54.038 being a physical therapist. 00:32:55.400 --> 00:32:57.161 But it must be my setting, 00:32:57.901 --> 00:33:01.762 the population that I'm treating. 00:33:01.803 --> 00:33:02.083 So no, 00:33:02.403 --> 00:33:03.584 I don't see it being a problem. 00:33:03.604 --> 00:33:05.084 Plus, I would see the opposite. 00:33:05.223 --> 00:33:06.704 Hey, I'm in the gym every day. 00:33:06.904 --> 00:33:08.365 I'm motivated to work out. 00:33:08.425 --> 00:33:10.787 I see people, my senior, 00:33:11.166 --> 00:33:12.407 who are really struggling. 00:33:12.607 --> 00:33:14.028 I don't want to be in that boat. 00:33:14.969 --> 00:33:16.469 At fifty, sixty, 00:33:16.709 --> 00:33:18.809 I have the mental maturity to say, 00:33:19.810 --> 00:33:22.092 I don't want somebody having to lift me. 00:33:22.352 --> 00:33:23.853 I'm going to keep lifting weights and 00:33:23.893 --> 00:33:24.413 working out. 00:33:26.065 --> 00:33:29.086 Another thing that I highlighted was that 00:33:29.226 --> 00:33:32.788 Amazon bundles better than healthcare does 00:33:33.228 --> 00:33:34.608 when they'll put things together. 00:33:34.648 --> 00:33:35.269 I mentioned earlier, 00:33:35.308 --> 00:33:36.409 if I'm buying the deck chair, 00:33:36.909 --> 00:33:38.829 have you always thought about an umbrella? 00:33:38.890 --> 00:33:39.691 How about a cushion? 00:33:39.730 --> 00:33:40.631 How about a side table? 00:33:40.651 --> 00:33:41.431 Where's your cooler? 00:33:42.051 --> 00:33:42.791 We don't do that. 00:33:43.092 --> 00:33:43.592 We don't. 00:33:43.771 --> 00:33:45.053 What's our version of that? 00:33:45.153 --> 00:33:45.952 Is it a package? 00:33:45.992 --> 00:33:48.273 Is it a treatment plus a membership? 00:33:48.294 --> 00:33:51.755 I shouldn't say no one does it because, 00:33:51.775 --> 00:33:52.115 of course, 00:33:52.256 --> 00:33:53.296 all someone has to do is show me 00:33:53.415 --> 00:33:54.957 one example, but most, I think, 00:33:54.997 --> 00:33:55.477 don't do it. 00:33:57.188 --> 00:33:57.567 Yeah, 00:33:57.708 --> 00:33:59.609 it goes back to and I remembered the 00:33:59.650 --> 00:34:02.172 thought I was trying to finish before the 00:34:02.231 --> 00:34:05.213 culture of the profession in general is, 00:34:05.734 --> 00:34:07.296 well, if they're going to do fitness, 00:34:07.316 --> 00:34:08.317 they don't need to be here. 00:34:08.516 --> 00:34:09.858 I'm not a personal trainer. 00:34:10.418 --> 00:34:12.360 When I've tried in the past to do 00:34:12.400 --> 00:34:14.041 the hundred dollar a month membership at 00:34:14.081 --> 00:34:16.302 clinics that I wasn't physically in 00:34:16.463 --> 00:34:18.123 because we had multiple clinics at the 00:34:18.184 --> 00:34:18.443 time, 00:34:18.945 --> 00:34:21.827 I couldn't find staff who were willing to 00:34:21.947 --> 00:34:24.128 even just acknowledge that the other 00:34:24.168 --> 00:34:25.449 humans were in the clinic. 00:34:25.989 --> 00:34:28.331 They wanted to focus on their patient and 00:34:28.371 --> 00:34:29.092 that was it. 00:34:29.172 --> 00:34:31.153 And the blinders were up and don't talk 00:34:31.193 --> 00:34:33.655 to me if you're not an insurance patient 00:34:33.675 --> 00:34:34.797 that I'm treating at the moment, 00:34:34.916 --> 00:34:35.436 one-on-one. 00:34:36.077 --> 00:34:38.440 So now that it's just Jeremy and I, 00:34:38.699 --> 00:34:39.820 I can have twenty, 00:34:39.860 --> 00:34:41.882 thirty people a day coming through, 00:34:41.943 --> 00:34:43.483 some of them doing independent, 00:34:43.523 --> 00:34:45.945 some of them doing one-on-one care because 00:34:45.985 --> 00:34:48.228 we're both of the nature that we want 00:34:48.268 --> 00:34:48.648 to do it. 00:34:49.489 --> 00:34:50.909 If you have a therapist that doesn't want 00:34:50.929 --> 00:34:54.092 to sell TheraBand and flex bars and stuff, 00:34:54.132 --> 00:34:54.992 it's never going to happen. 00:34:56.132 --> 00:34:56.956 I got to dip a little early, 00:34:56.976 --> 00:34:58.123 so we got to do parting shots pretty 00:34:58.164 --> 00:34:58.385 soon. 00:34:58.425 --> 00:34:58.947 Let's do it. 00:34:58.967 --> 00:34:59.873 What do you got for today? 00:35:01.632 --> 00:35:03.534 I think we touched on a bunch of 00:35:03.574 --> 00:35:04.996 different topics real quick. 00:35:05.476 --> 00:35:07.978 My wife has been coaching youth basketball 00:35:07.998 --> 00:35:08.438 forever. 00:35:08.498 --> 00:35:11.519 She played in college at Wheeling Jesuit. 00:35:11.960 --> 00:35:13.960 She watched the end of that game last 00:35:14.001 --> 00:35:14.702 night, and she was like, 00:35:15.202 --> 00:35:17.244 how do they not understand time 00:35:17.284 --> 00:35:17.884 management? 00:35:18.264 --> 00:35:20.965 They've been in this world for their 00:35:21.005 --> 00:35:21.827 entire life, 00:35:21.847 --> 00:35:23.286 and they still don't understand how to 00:35:23.327 --> 00:35:25.248 manage the clock at the end of a 00:35:25.289 --> 00:35:26.068 close game. 00:35:26.148 --> 00:35:27.050 That's all I have to say. 00:35:27.452 --> 00:35:28.592 Yeah, understand what game you're in. 00:35:28.612 --> 00:35:29.233 Prepare for that. 00:35:30.172 --> 00:35:32.353 I would say the two things we talked 00:35:32.373 --> 00:35:34.414 about were paying attention to what other 00:35:34.494 --> 00:35:36.235 industries are doing and what can you 00:35:36.315 --> 00:35:37.896 adopt and steal or just learn. 00:35:37.916 --> 00:35:39.077 You don't have to take anything from them. 00:35:39.416 --> 00:35:40.396 Just learn from them. 00:35:40.436 --> 00:35:41.597 What can you learn from Amazon? 00:35:41.918 --> 00:35:43.277 What can you learn from a gym model? 00:35:43.617 --> 00:35:44.378 You don't have to do it, 00:35:44.778 --> 00:35:45.878 but at least pay attention to it. 00:35:46.619 --> 00:35:47.300 Enjoy your weekend. 00:35:47.679 --> 00:35:48.280 Get some sun. 00:35:48.840 --> 00:35:50.101 And we're back on Tuesday. 00:35:50.621 --> 00:35:53.661 got it yep that's it we're out boys 00:35:53.722 --> 00:35:55.643 what the hell are you doing follow tony 00:35:55.682 --> 00:35:58.264 maritano on youtube at total therapy 00:35:58.304 --> 00:35:59.925 solution find dave kiddle at 00:35:59.945 --> 00:36:03.126 conciergepainrelief.com and on youtube at 00:36:03.146 --> 00:36:05.507 the dave kiddle show and follow jimmy 00:36:05.527 --> 00:36:08.969 mckay at pg podcast on youtube the socials 00:36:09.048 --> 00:36:10.849 and wherever you binge podcasts you 00:36:10.869 --> 00:36:11.809 pretend are for ceu 00:36:12.838 --> 00:36:14.262 And hey, just a reminder, 00:36:14.764 --> 00:36:16.047 none of this was for advice. 00:36:16.106 --> 00:36:17.550 This was for entertainment only. 00:36:17.871 --> 00:36:19.195 Our lawyers say that counts. 00:36:19.315 --> 00:36:20.217 Thanks, Keith.