WEBVTT 00:00:02.438 --> 00:00:05.040 Broadcasting way too early from three 00:00:05.099 --> 00:00:06.561 separate Wi-Fi connections. 00:00:06.961 --> 00:00:10.323 It's PT Breakfast Club with Tony Maritato, 00:00:10.564 --> 00:00:17.868 Dave Kittle, and Jimmy McKay. 00:00:17.949 --> 00:00:18.129 All right. 00:00:18.149 --> 00:00:19.269 Good morning, Tony Maritato. 00:00:19.309 --> 00:00:20.231 We got a lot of things we can 00:00:20.251 --> 00:00:20.591 talk about. 00:00:20.631 --> 00:00:21.611 Which one do you want to do first? 00:00:22.393 --> 00:00:27.036 Let's talk about exchanging money and 00:00:27.096 --> 00:00:27.736 value. 00:00:27.957 --> 00:00:30.638 Let's talk about the NBA game last night. 00:00:32.048 --> 00:00:34.851 Yeah, I the Knicks lost, right? 00:00:34.911 --> 00:00:36.634 Yeah, I fell asleep before the game ended. 00:00:36.674 --> 00:00:38.777 That's I'm I fell asleep before the game 00:00:38.838 --> 00:00:39.840 ended old now. 00:00:40.725 --> 00:00:41.906 I'm not a betting man, 00:00:41.947 --> 00:00:43.548 which is a total lie because I love 00:00:43.607 --> 00:00:44.067 betting. 00:00:45.588 --> 00:00:47.829 It can be a highly addictive behavior for 00:00:47.869 --> 00:00:48.051 me. 00:00:48.990 --> 00:00:51.091 Who in the world would not make the 00:00:51.152 --> 00:00:53.334 bet that the Knicks were going to lose? 00:00:53.914 --> 00:00:55.094 I was thinking about this. 00:00:55.255 --> 00:00:55.655 I'm like, 00:00:56.595 --> 00:01:00.057 you cannot tell me how much money is 00:01:00.097 --> 00:01:01.378 generated per game. 00:01:02.701 --> 00:01:04.623 It's a seven game best of seven. 00:01:05.442 --> 00:01:07.644 Who thinks that they're not going to get 00:01:07.683 --> 00:01:09.245 these guys to seven games? 00:01:09.864 --> 00:01:11.546 I mean, that is absurd. 00:01:11.766 --> 00:01:14.587 I would have bet everything that the Spurs 00:01:14.606 --> 00:01:16.408 were going to win last night simply 00:01:16.447 --> 00:01:18.487 because they already won two or Knicks 00:01:18.507 --> 00:01:19.388 already won two. 00:01:20.149 --> 00:01:22.510 And this is hundreds of millions of 00:01:22.590 --> 00:01:23.250 dollars. 00:01:23.810 --> 00:01:26.551 They're not going to let this not go 00:01:26.590 --> 00:01:27.412 to seven games. 00:01:27.992 --> 00:01:29.352 Right. 00:01:29.371 --> 00:01:31.612 So ESPN does like those little stories, 00:01:31.632 --> 00:01:32.513 little vignettes, 00:01:33.132 --> 00:01:34.834 like the game behind the game, 00:01:34.873 --> 00:01:35.953 the story behind the story. 00:01:36.013 --> 00:01:38.155 And they were talking about who's even 00:01:38.194 --> 00:01:40.814 allowed to sit on Celebrity Row. 00:01:40.876 --> 00:01:42.715 And I never knew this was a thing. 00:01:42.775 --> 00:01:43.855 I just thought celebrities bought 00:01:43.915 --> 00:01:44.677 courtside seats. 00:01:44.697 --> 00:01:46.796 But apparently there's areas where you got 00:01:46.816 --> 00:01:50.117 to be somebody and have money to get 00:01:50.197 --> 00:01:50.337 in. 00:01:50.658 --> 00:01:53.838 There's a Knicks alumni section behind one 00:01:53.858 --> 00:01:54.578 of the baskets. 00:01:55.099 --> 00:01:55.840 I didn't realize this. 00:01:56.519 --> 00:01:56.819 I'm not... 00:01:57.620 --> 00:02:00.061 a big enough basketball fan to know this 00:02:01.581 --> 00:02:02.802 which is me staying up too late to 00:02:02.822 --> 00:02:05.143 watch try to watch the game but um 00:02:05.623 --> 00:02:06.962 but apparently there was what there was 00:02:07.043 --> 00:02:08.903 bidding going on someone was trying they 00:02:08.924 --> 00:02:11.625 were they were roughly uh auctioning off a 00:02:11.664 --> 00:02:14.186 couple of seats so you're buying status so 00:02:14.306 --> 00:02:15.346 where does the story start 00:02:16.689 --> 00:02:18.349 I mean, it just, you know, 00:02:19.131 --> 00:02:22.911 I think there are lots of professional 00:02:22.950 --> 00:02:25.951 sports teams where you can't even begin to 00:02:26.012 --> 00:02:28.573 purchase good seats unless you've been 00:02:28.612 --> 00:02:29.733 purchasing good seats. 00:02:29.752 --> 00:02:31.514 You have to buy even Ferrari, 00:02:31.633 --> 00:02:33.093 like Ferrari, the car brand, 00:02:33.493 --> 00:02:36.835 you have to buy lower end Ferraris before 00:02:36.875 --> 00:02:39.854 they even let you consider buying a higher 00:02:39.996 --> 00:02:41.556 end, more specialized Ferrari. 00:02:42.135 --> 00:02:43.938 this is the way business goes and it's 00:02:43.959 --> 00:02:46.641 got me thinking about health care if you 00:02:46.662 --> 00:02:48.865 want to pull up the graphic for the 00:02:49.066 --> 00:02:51.169 the two seats that were sold for a 00:02:51.229 --> 00:02:51.969 million dollars 00:02:53.479 --> 00:02:55.579 Like, I still don't understand this. 00:02:55.658 --> 00:02:57.080 I tried to talk to Dave about it 00:02:57.099 --> 00:02:57.599 a little bit, 00:02:57.620 --> 00:03:00.199 and I think we didn't go down the 00:03:00.259 --> 00:03:02.501 road that I was trying to go down. 00:03:03.360 --> 00:03:04.741 My question to you, 00:03:05.320 --> 00:03:06.980 and we'll bring this to physical therapy 00:03:07.040 --> 00:03:07.540 in a minute. 00:03:08.282 --> 00:03:09.701 My question to you is, 00:03:10.502 --> 00:03:12.342 if somebody is willing to pay a million 00:03:12.401 --> 00:03:15.663 dollars for a pair of seats courtside, 00:03:16.402 --> 00:03:18.622 those two seats are worth more than the 00:03:18.663 --> 00:03:20.563 million dollars they are willing to give 00:03:20.644 --> 00:03:21.144 up. 00:03:21.364 --> 00:03:21.943 Have to be. 00:03:22.762 --> 00:03:24.764 i don't understand how the conversation 00:03:24.824 --> 00:03:26.205 and i don't need this to get too 00:03:26.245 --> 00:03:28.787 political but the conversation has seemed 00:03:28.826 --> 00:03:33.050 to shift to it's you know if everybody 00:03:33.091 --> 00:03:35.112 can't afford it then nobody should get it 00:03:36.114 --> 00:03:38.336 um we see this with the world um 00:03:38.955 --> 00:03:39.697 Is it the World Cup? 00:03:39.877 --> 00:03:40.336 The soccer? 00:03:41.138 --> 00:03:41.978 You know, it's like, hey, 00:03:41.997 --> 00:03:42.899 seats are too expensive. 00:03:43.199 --> 00:03:43.680 Housing. 00:03:43.780 --> 00:03:44.760 Housing is too expensive. 00:03:45.300 --> 00:03:47.342 It wouldn't be that expensive if people 00:03:47.383 --> 00:03:48.402 weren't buying it. 00:03:48.764 --> 00:03:50.905 These seats wouldn't have sold for a 00:03:50.944 --> 00:03:53.687 million dollars if somebody didn't value 00:03:53.747 --> 00:03:55.628 it more than the million dollars in their 00:03:55.669 --> 00:03:56.490 bank account. 00:03:57.090 --> 00:03:57.330 So... 00:03:58.330 --> 00:03:59.671 take this into healthcare, 00:04:00.331 --> 00:04:03.753 I go back to any great therapist who 00:04:03.854 --> 00:04:06.675 is spending time in the insurance system, 00:04:06.716 --> 00:04:08.736 who is spending time treating patients who 00:04:08.796 --> 00:04:10.578 don't need their expertise, 00:04:11.510 --> 00:04:13.753 is effectively wasting their time and 00:04:13.794 --> 00:04:14.314 their money. 00:04:14.615 --> 00:04:14.814 Like, 00:04:14.895 --> 00:04:16.918 I don't understand why a great therapist, 00:04:17.158 --> 00:04:18.699 I am not considering myself a great 00:04:18.740 --> 00:04:21.262 therapist, wouldn't say, hey, 00:04:21.923 --> 00:04:24.206 I've invested this much in my education, 00:04:24.266 --> 00:04:26.430 I've invested this much in my experience, 00:04:26.470 --> 00:04:28.312 I've sacrificed this many years. 00:04:29.112 --> 00:04:31.514 I'm only going to see people who have 00:04:31.954 --> 00:04:35.235 real problems that require a higher level 00:04:35.915 --> 00:04:38.456 of expertise and knowledge and with that 00:04:39.016 --> 00:04:41.656 are willing to pay for the investment that 00:04:41.916 --> 00:04:44.137 I made in myself and my experience. 00:04:44.817 --> 00:04:45.137 You know, 00:04:45.377 --> 00:04:49.500 there should be that level of higher cost, 00:04:49.839 --> 00:04:51.661 higher skill, higher knowledge. 00:04:52.641 --> 00:04:55.601 But there seems to be a resistance to 00:04:55.661 --> 00:04:55.742 it. 00:04:56.766 --> 00:04:56.886 Well, 00:04:56.906 --> 00:04:58.987 I think things like sports are in higher 00:04:59.026 --> 00:05:01.088 demand and more visible and they are 00:05:01.488 --> 00:05:02.750 wants, not needs. 00:05:03.089 --> 00:05:04.350 So we will pay higher for them. 00:05:04.471 --> 00:05:05.091 We just will. 00:05:05.690 --> 00:05:06.911 As an example of the thing on the 00:05:06.951 --> 00:05:08.473 screen in terms of paying one, 00:05:08.533 --> 00:05:11.435 was it one million dollars winning auction 00:05:11.454 --> 00:05:11.694 bid? 00:05:12.134 --> 00:05:13.795 So they were half a million dollars a 00:05:13.935 --> 00:05:14.297 seat. 00:05:15.286 --> 00:05:17.528 for game three right that's way more 00:05:17.548 --> 00:05:19.610 affordable it's very affordable right 00:05:19.649 --> 00:05:21.071 because you're getting two seats right and 00:05:21.110 --> 00:05:22.771 then who are you sit who's on your 00:05:22.831 --> 00:05:24.252 left and who's on your right you're 00:05:24.293 --> 00:05:27.375 actually you're rubbing elbows um football 00:05:27.394 --> 00:05:29.255 has done this with it are you familiar 00:05:29.276 --> 00:05:32.999 with the psls no so it how much 00:05:33.038 --> 00:05:35.079 does uh you live in ohio right how 00:05:35.120 --> 00:05:36.781 much does it cost for season tickets for 00:05:36.821 --> 00:05:37.382 the browns 00:05:38.704 --> 00:05:39.524 We're paying the list, but yeah, 00:05:39.545 --> 00:05:41.925 I don't know. 00:05:41.966 --> 00:05:43.406 First, you have to buy a PSL, 00:05:43.687 --> 00:05:45.247 a professional seat license, 00:05:45.567 --> 00:05:46.449 which is what you're talking about. 00:05:46.629 --> 00:05:48.370 Essentially, you have to say, 00:05:48.670 --> 00:05:49.850 here's my down payment, 00:05:50.151 --> 00:05:51.432 and now I'll pay for the seat. 00:05:51.711 --> 00:05:52.992 You're paying for permission, 00:05:53.312 --> 00:05:54.473 then you pay for the seat. 00:05:55.254 --> 00:05:57.115 And it's just the next logical step. 00:05:57.154 --> 00:05:59.216 I mean, PSLs have been around for years. 00:05:59.797 --> 00:06:01.057 I look at them because to me, 00:06:02.228 --> 00:06:03.189 I like sports. 00:06:04.069 --> 00:06:05.930 I don't know that I love sports anymore, 00:06:05.970 --> 00:06:07.451 that it's, you know, prime driver. 00:06:08.130 --> 00:06:09.190 I would go to a game. 00:06:09.230 --> 00:06:10.692 But my first question is how much? 00:06:11.132 --> 00:06:12.512 Because if I'm going to enjoy the game, 00:06:13.033 --> 00:06:13.312 you know, 00:06:13.634 --> 00:06:15.855 a consumer electronic purchase for, 00:06:16.154 --> 00:06:16.355 you know, 00:06:16.375 --> 00:06:18.795 a seventy five inch TV is less than 00:06:18.855 --> 00:06:21.536 parking now, probably for for two games. 00:06:21.596 --> 00:06:21.757 Right. 00:06:21.817 --> 00:06:22.677 And I'd rather be like, 00:06:23.077 --> 00:06:24.178 I can have any food I want. 00:06:24.238 --> 00:06:25.358 I can order whatever I want. 00:06:25.379 --> 00:06:26.360 I don't have to drive. 00:06:26.819 --> 00:06:27.240 Cool. 00:06:27.319 --> 00:06:28.540 I'll watch it on my big screen. 00:06:29.394 --> 00:06:30.593 So you have to ask yourself what you're 00:06:30.613 --> 00:06:30.975 valuing. 00:06:31.235 --> 00:06:32.795 When I lived in New York City, though, 00:06:33.115 --> 00:06:36.336 it was more doing things because you were 00:06:36.375 --> 00:06:36.757 there. 00:06:37.557 --> 00:06:38.257 That was the thing. 00:06:38.276 --> 00:06:38.817 You were there. 00:06:39.016 --> 00:06:40.077 Everything was accessible. 00:06:40.098 --> 00:06:41.577 You could get to Madison Square Garden 00:06:41.617 --> 00:06:43.238 with two subway stops. 00:06:45.161 --> 00:06:47.403 you're buying access, right? 00:06:47.704 --> 00:06:49.245 I mean, 00:06:49.264 --> 00:06:53.507 what were the cheapest seats in Madison 00:06:53.526 --> 00:06:54.067 Square Garden? 00:06:54.187 --> 00:06:56.389 Let's say they were five thousand dollars 00:06:56.428 --> 00:06:57.990 or something like that inflated value. 00:06:58.269 --> 00:06:59.310 You're still in the room. 00:06:59.730 --> 00:06:59.831 Oh, 00:06:59.891 --> 00:07:01.791 you're telling me you wanted to be close. 00:07:02.132 --> 00:07:04.694 Not only close, can't get closer. 00:07:04.954 --> 00:07:07.334 Jay-Z famously says in one of his songs, 00:07:07.454 --> 00:07:08.536 I could trip a referee, 00:07:08.836 --> 00:07:10.137 meaning his feet are on the court. 00:07:10.656 --> 00:07:11.577 And then you're getting on TV. 00:07:13.158 --> 00:07:14.480 And you get to say that you bought 00:07:14.540 --> 00:07:15.000 it. 00:07:16.081 --> 00:07:19.702 So I think it's a status thing for 00:07:19.742 --> 00:07:22.464 basketball or football or baseball. 00:07:23.425 --> 00:07:25.708 I think you're trying to sell a simplicity 00:07:25.747 --> 00:07:28.750 thing or an access thing for healthcare or 00:07:28.790 --> 00:07:29.490 for medicine. 00:07:29.529 --> 00:07:31.271 And I think some people do value that. 00:07:31.971 --> 00:07:32.773 And in my mind, 00:07:32.833 --> 00:07:34.353 I feel like that's the way it's going. 00:07:34.913 --> 00:07:36.815 It would be hard pressed to not see 00:07:36.855 --> 00:07:37.055 that. 00:07:39.761 --> 00:07:42.021 Why don't more, at least in our world, 00:07:42.423 --> 00:07:44.142 PTs, OTs, SLPs, 00:07:44.202 --> 00:07:46.884 why are they not embracing this with open 00:07:47.043 --> 00:07:47.264 arms? 00:07:47.805 --> 00:07:50.446 Why are they not acknowledging, hey, I, 00:07:50.485 --> 00:07:51.206 the professional, 00:07:51.245 --> 00:07:53.086 have invested all of this extra time, 00:07:53.146 --> 00:07:54.627 money, effort, expense. 00:07:56.288 --> 00:08:00.048 I should be and will be requiring more 00:08:00.088 --> 00:08:01.050 compensation. 00:08:01.810 --> 00:08:02.951 But in exchange, 00:08:03.531 --> 00:08:05.113 I'm not going to waste air quotes, 00:08:05.173 --> 00:08:08.076 waste it on easy things like let the 00:08:08.216 --> 00:08:09.098 easy conditions, 00:08:09.177 --> 00:08:11.880 let the easy stuff go to digital health, 00:08:11.920 --> 00:08:13.762 go to other platforms, 00:08:13.803 --> 00:08:15.745 which we'll talk about YouTube here in a 00:08:15.805 --> 00:08:17.286 minute. 00:08:17.447 --> 00:08:19.769 And you just focus on the stuff that 00:08:19.949 --> 00:08:22.213 really requires your level of knowledge 00:08:22.233 --> 00:08:23.014 and expertise. 00:08:25.158 --> 00:08:26.418 Why wouldn't someone do it? 00:08:26.838 --> 00:08:27.860 What is the resistance? 00:08:28.279 --> 00:08:28.779 Number one, 00:08:28.880 --> 00:08:30.901 for you to bring up the Peace Corps, 00:08:30.961 --> 00:08:33.062 the Peace Corps gene where I have to 00:08:33.102 --> 00:08:34.803 let everybody in and then Tony would 00:08:34.844 --> 00:08:35.183 counter. 00:08:35.565 --> 00:08:36.205 And I would agree, 00:08:36.225 --> 00:08:39.527 which is so charge a PSL, 00:08:40.126 --> 00:08:41.628 a professional seat license for your 00:08:41.648 --> 00:08:44.289 clinic for let's say you've got. 00:08:45.818 --> 00:08:47.799 ten slots a day times you've got fifty 00:08:47.840 --> 00:08:50.160 slots fifty hours of working hours right 00:08:50.181 --> 00:08:51.160 that's what you're gonna do you decided to 00:08:51.181 --> 00:08:53.542 work ten see ten patients a day five 00:08:53.581 --> 00:08:56.123 days a week that's fifty give a sell 00:08:56.182 --> 00:08:59.124 thirty of them give away twenty but you 00:08:59.183 --> 00:09:01.825 sell the you sell the thirty for enough 00:09:02.145 --> 00:09:03.385 i heard a great line from this guy 00:09:03.426 --> 00:09:04.927 jamie brindle he's like a coach to 00:09:05.047 --> 00:09:07.488 freelancers they say how much how much do 00:09:07.528 --> 00:09:09.849 you charge for a job and he says 00:09:10.629 --> 00:09:14.129 i charge enough that i can subcontract out 00:09:14.571 --> 00:09:15.230 all the work 00:09:16.167 --> 00:09:17.106 and live on the margin. 00:09:17.586 --> 00:09:18.327 Wait, what? 00:09:19.187 --> 00:09:19.668 Wait, what? 00:09:19.888 --> 00:09:21.548 So he realizes if he's got to build 00:09:21.589 --> 00:09:23.808 a website and create graphics and build an 00:09:23.869 --> 00:09:24.729 email campaign, 00:09:24.749 --> 00:09:26.090 because that's the sort of thing he does, 00:09:26.669 --> 00:09:29.010 he charges enough, walk through this, 00:09:29.610 --> 00:09:30.530 to say, well, 00:09:30.551 --> 00:09:31.791 I know a really good email person, 00:09:31.831 --> 00:09:33.011 a really good web person, 00:09:33.152 --> 00:09:34.172 a really good graphics person. 00:09:34.451 --> 00:09:36.273 It's going to cost five thousand dollars. 00:09:37.493 --> 00:09:39.354 I'm going to charge the five thousand 00:09:39.374 --> 00:09:42.173 dollars it costs plus whatever I need to 00:09:42.214 --> 00:09:42.433 live. 00:09:42.815 --> 00:09:43.695 I am the margin. 00:09:44.573 --> 00:09:45.575 And I think that's a brilliant way to 00:09:45.595 --> 00:09:46.034 look at it. 00:09:46.696 --> 00:09:50.158 We won't, or I shouldn't say we won't. 00:09:50.220 --> 00:09:50.940 People do, 00:09:51.321 --> 00:09:53.442 but it'll be slower because we have been 00:09:53.482 --> 00:09:55.684 trained and it is ingrained that we are 00:09:55.725 --> 00:09:56.546 worth codes. 00:09:57.166 --> 00:09:58.768 So we are worth time codes, 00:09:59.168 --> 00:10:00.750 not actual value. 00:10:01.149 --> 00:10:03.392 Maybe the greatest trick the devil ever 00:10:03.432 --> 00:10:05.794 pulled in healthcare was sort of playing 00:10:05.835 --> 00:10:07.956 like a casino, right? 00:10:08.817 --> 00:10:10.376 where instead of betting money, 00:10:10.977 --> 00:10:13.378 which would feel scary if I'm holding 00:10:13.457 --> 00:10:15.458 money, I'm holding chips. 00:10:15.979 --> 00:10:17.058 And the chips are, I don't know, 00:10:17.078 --> 00:10:18.239 they're just different colors. 00:10:18.818 --> 00:10:24.780 So we're not exchanging time for money. 00:10:25.461 --> 00:10:27.682 We're doing our duty for time codes. 00:10:28.282 --> 00:10:29.461 So I have to be a good little 00:10:29.522 --> 00:10:31.261 soldier and get as many codes as I 00:10:31.302 --> 00:10:31.643 can. 00:10:31.663 --> 00:10:34.222 And hopefully if I build this many codes, 00:10:34.263 --> 00:10:35.383 by the time the money comes up, 00:10:35.423 --> 00:10:37.203 it's at least this much money to pay 00:10:37.244 --> 00:10:37.604 for myself. 00:10:37.923 --> 00:10:40.163 We won't, not fast enough. 00:10:40.904 --> 00:10:42.644 And it's because of our own, 00:10:42.705 --> 00:10:43.465 it's our own fault. 00:10:43.524 --> 00:10:46.625 The answer is always ourselves. 00:10:46.645 --> 00:10:47.785 I just shared an image. 00:10:47.846 --> 00:10:49.426 If you grab it from the chat and 00:10:49.466 --> 00:10:50.466 put it on the screen, 00:10:51.807 --> 00:10:53.366 you hit on a topic. 00:10:53.547 --> 00:10:54.988 I remember, you know, 00:10:55.048 --> 00:10:57.427 thinking when I first saw my local 00:10:57.447 --> 00:11:01.168 hospital's patient fees, I was like, oh, 00:11:01.188 --> 00:11:01.668 my gosh, 00:11:01.708 --> 00:11:03.609 these are like airport prices back in the 00:11:03.688 --> 00:11:04.009 eighties. 00:11:04.028 --> 00:11:04.188 Like, 00:11:04.208 --> 00:11:06.009 how could somebody charge this much is so 00:11:06.049 --> 00:11:06.490 crazy. 00:11:07.210 --> 00:11:09.490 but you know when we look at smaller 00:11:09.530 --> 00:11:11.731 private practices and this could be down 00:11:11.792 --> 00:11:14.371 to a single owner operator it could be 00:11:14.392 --> 00:11:17.312 a multi-location still we consider a small 00:11:17.352 --> 00:11:19.634 business the pricing up on the screen 00:11:19.673 --> 00:11:22.134 right now is two thousand twenty six 00:11:22.514 --> 00:11:26.035 pricing for self-pay if you don't have 00:11:26.096 --> 00:11:28.537 insurance for my local hospital and it's 00:11:28.636 --> 00:11:30.337 it's small but basically 00:11:31.258 --> 00:11:32.559 A couple of the ones that I always 00:11:32.600 --> 00:11:35.484 highlight are a minimum complexity, 00:11:35.524 --> 00:11:37.986 twenty minute evaluation code nine seven 00:11:38.126 --> 00:11:38.908 one six one. 00:11:38.969 --> 00:11:40.931 My hospital is charging five hundred and 00:11:41.010 --> 00:11:41.952 eighty one dollars. 00:11:43.216 --> 00:11:45.839 If you look at therapeutic exercise, 00:11:45.899 --> 00:11:46.938 my hospital charges, 00:11:46.979 --> 00:11:48.500 two hundred and ten dollars. 00:11:48.840 --> 00:11:52.201 The best one, non wound care E-Stim, 00:11:52.261 --> 00:11:52.543 right? 00:11:52.582 --> 00:11:55.224 Slap those pads and turn electricity into 00:11:55.283 --> 00:11:55.543 money. 00:11:56.164 --> 00:11:58.946 Six hundred and twenty six dollars. 00:11:59.486 --> 00:11:59.726 Now, 00:11:59.947 --> 00:12:01.707 I guarantee because I've talked to them, 00:12:01.927 --> 00:12:04.450 I guarantee the clinicians working in this 00:12:04.490 --> 00:12:06.711 hospital outpatient clinic have no idea 00:12:06.750 --> 00:12:07.812 what the charges are. 00:12:08.692 --> 00:12:10.476 These are outpatient charges. 00:12:10.899 --> 00:12:11.660 Your dad, 00:12:12.342 --> 00:12:15.732 my grandma could go see their orthopedic, 00:12:16.583 --> 00:12:17.703 have a little shoulder pain, 00:12:18.205 --> 00:12:19.565 get a referral for therapy, 00:12:19.605 --> 00:12:20.404 not know where to go, 00:12:20.465 --> 00:12:22.385 go to the hospital because that's the safe 00:12:22.426 --> 00:12:22.725 bet, 00:12:23.405 --> 00:12:25.506 and end up with a two thousand dollar 00:12:25.547 --> 00:12:28.028 bill for an evaluation, some E-STEM, 00:12:28.087 --> 00:12:29.888 some manual therapy if they're lucky, 00:12:30.629 --> 00:12:32.469 therapeutic exercise and some activity, 00:12:32.908 --> 00:12:33.149 right? 00:12:33.429 --> 00:12:35.289 Absolutely within the world of 00:12:35.350 --> 00:12:35.990 possibility. 00:12:36.051 --> 00:12:36.230 Now, 00:12:36.791 --> 00:12:38.451 the people watching this are gonna say, 00:12:38.471 --> 00:12:40.451 oh, but Tony, of course, you know, 00:12:40.572 --> 00:12:42.212 they're not gonna get paid that much, 00:12:42.533 --> 00:12:44.352 these are inflated prices, 00:12:44.373 --> 00:12:45.433 this is what everybody does. 00:12:46.474 --> 00:12:47.615 There's two arguments to that. 00:12:47.894 --> 00:12:48.134 One, 00:12:48.255 --> 00:12:49.996 if I go to the legal department for 00:12:50.017 --> 00:12:51.859 this hospital and say, guys, come on, 00:12:51.899 --> 00:12:52.979 are you seriously? 00:12:53.038 --> 00:12:54.681 This is this is inflated, right? 00:12:54.701 --> 00:12:55.621 You're clearly playing. 00:12:55.761 --> 00:12:56.662 They're going to say, no, 00:12:56.763 --> 00:12:59.424 this is what it costs because we have 00:12:59.465 --> 00:13:00.264 to pay the bills. 00:13:00.586 --> 00:13:01.826 We have to pay the staff. 00:13:02.106 --> 00:13:04.509 We have to cover indigent care and all 00:13:04.548 --> 00:13:05.750 of the stuff that we're not going to 00:13:05.769 --> 00:13:06.471 get paid for. 00:13:06.630 --> 00:13:08.972 This is what the actual cost of a 00:13:09.192 --> 00:13:11.173 unit of service is. 00:13:11.193 --> 00:13:12.615 The other side of that, 00:13:12.995 --> 00:13:14.297 which goes to what you were saying 00:13:14.356 --> 00:13:14.777 earlier, 00:13:14.876 --> 00:13:15.057 is 00:13:16.115 --> 00:13:18.076 if i want to deliver a patient visit 00:13:18.136 --> 00:13:20.139 out there right now my average 00:13:20.359 --> 00:13:22.921 reimbursement from medicare typical four 00:13:23.000 --> 00:13:24.743 unit follow-up is going to be eighty five 00:13:24.783 --> 00:13:27.424 dollars right what does it cost me to 00:13:27.465 --> 00:13:31.048 deliver that therapy i have to pay the 00:13:31.087 --> 00:13:33.149 therapist let's say on average the 00:13:33.169 --> 00:13:35.011 therapist is making forty fifty bucks an 00:13:35.052 --> 00:13:37.533 hour i have to pay an administrative 00:13:37.594 --> 00:13:37.994 person 00:13:38.595 --> 00:13:40.375 It's going to be another forty five to 00:13:40.434 --> 00:13:41.395 fifty thousand a year. 00:13:41.975 --> 00:13:43.355 I have to pay a billing person. 00:13:43.775 --> 00:13:46.535 I have to pay somebody to just manage 00:13:46.576 --> 00:13:48.537 the space, vacuum, clean, 00:13:48.976 --> 00:13:50.636 clean the toilet, empty the garbage. 00:13:51.136 --> 00:13:53.077 I have to pay somebody to manage payroll. 00:13:53.538 --> 00:13:54.817 I have to pay somebody to do the 00:13:54.878 --> 00:13:55.317 marketing. 00:13:55.817 --> 00:13:57.038 I have to pay somebody to do the 00:13:57.077 --> 00:13:59.259 accounting and the legal and compliance. 00:13:59.678 --> 00:14:01.558 Those are eight positions. 00:14:02.158 --> 00:14:03.899 None of them are working for under fifty 00:14:03.940 --> 00:14:04.620 thousand a year. 00:14:07.144 --> 00:14:09.427 The only reason why I can operate this 00:14:09.467 --> 00:14:10.809 clinic for a hundred, 00:14:11.291 --> 00:14:13.173 eighty to a hundred dollars an hour per 00:14:13.212 --> 00:14:15.836 visit is because I am willing to do 00:14:15.897 --> 00:14:16.717 all of those things. 00:14:17.219 --> 00:14:19.962 But if you divided a hundred visits a 00:14:19.982 --> 00:14:22.426 week across eight salaries, 00:14:23.663 --> 00:14:24.062 How much, 00:14:24.644 --> 00:14:26.684 a physical therapy visit would easily be a 00:14:26.745 --> 00:14:28.947 thousand dollars a visit, right? 00:14:29.086 --> 00:14:29.967 So it's like, okay, 00:14:30.067 --> 00:14:31.489 we're willing to sacrifice, 00:14:31.629 --> 00:14:32.668 I don't know for how long. 00:14:33.529 --> 00:14:35.451 We're willing to take money out of our 00:14:35.491 --> 00:14:36.131 bank account, 00:14:36.192 --> 00:14:37.653 food out of our kids' mouths, 00:14:37.712 --> 00:14:40.095 deliver the level of service that we 00:14:40.134 --> 00:14:42.596 deliver for the pennies that we receive. 00:14:43.317 --> 00:14:45.759 simply because of, as you mentioned, 00:14:45.779 --> 00:14:49.565 the Peace Corps gene or our desire to 00:14:49.684 --> 00:14:52.548 help society and help these individuals 00:14:52.568 --> 00:14:55.893 maintain their independence? 00:14:55.952 --> 00:14:57.034 The jump... 00:14:58.479 --> 00:15:01.081 That would be required to change prices 00:15:01.140 --> 00:15:04.043 from what most physical therapists charge, 00:15:04.364 --> 00:15:05.985 not what they're worth, what they charge, 00:15:06.245 --> 00:15:07.746 to this, what's on the screen, 00:15:08.788 --> 00:15:11.090 is so massively huge. 00:15:11.750 --> 00:15:13.392 And it's not a math problem. 00:15:13.652 --> 00:15:14.773 It's an emotion problem. 00:15:15.332 --> 00:15:15.432 Right. 00:15:15.452 --> 00:15:16.653 Like you wouldn't be able to do it. 00:15:16.894 --> 00:15:17.715 We've talked before. 00:15:17.735 --> 00:15:20.337 We've had examples on this show and off 00:15:20.837 --> 00:15:21.719 where people have said, 00:15:23.336 --> 00:15:25.078 They've had notices they print out on 00:15:25.119 --> 00:15:25.599 their door. 00:15:25.639 --> 00:15:26.820 They put them a door of their clinic. 00:15:27.360 --> 00:15:29.863 Just so you know, in eight months, 00:15:30.283 --> 00:15:31.923 we are going to increase our prices. 00:15:33.144 --> 00:15:34.046 Nine percent. 00:15:34.326 --> 00:15:35.768 And you're just like, at that point, 00:15:36.447 --> 00:15:38.049 increase in thirty percent because you're 00:15:38.090 --> 00:15:39.311 going to make people mad. 00:15:39.870 --> 00:15:41.673 So when you look at a price list 00:15:41.732 --> 00:15:42.693 like this. 00:15:44.215 --> 00:15:46.096 The initial the initial thought is 00:15:46.135 --> 00:15:46.517 twofold. 00:15:46.897 --> 00:15:47.597 No one's going to come. 00:15:48.649 --> 00:15:49.708 Just like Adam Sandler would say, 00:15:49.729 --> 00:15:50.590 they're all going to laugh at you. 00:15:50.909 --> 00:15:51.830 They're all going to laugh at you. 00:15:52.130 --> 00:15:52.910 Well, not everybody. 00:15:53.711 --> 00:15:55.631 And if you actually provide something that 00:15:55.731 --> 00:15:59.754 is better emotionally and tangibly that 00:15:59.774 --> 00:16:00.673 the person next door, 00:16:00.754 --> 00:16:01.634 they're just going to stay with you 00:16:01.995 --> 00:16:03.355 because I wanted to go with the person 00:16:03.375 --> 00:16:07.376 that I know. 00:16:07.616 --> 00:16:09.077 I can't see it happening. 00:16:09.177 --> 00:16:10.558 I hope it would. 00:16:11.298 --> 00:16:12.559 I don't think anybody's going to jump to 00:16:12.620 --> 00:16:13.399 this tomorrow. 00:16:14.565 --> 00:16:16.528 But is there a logical reason that they 00:16:16.567 --> 00:16:17.008 shouldn't? 00:16:17.349 --> 00:16:18.870 Yeah, because no one else is doing it. 00:16:20.312 --> 00:16:22.254 The ceiling is where the ceiling is in 00:16:22.274 --> 00:16:23.996 our profession because the floor will not 00:16:24.037 --> 00:16:26.520 move or the floor will move at less 00:16:26.541 --> 00:16:27.302 than inflation. 00:16:27.601 --> 00:16:28.803 So this will remain. 00:16:29.789 --> 00:16:34.153 So this is where therapists are amazing at 00:16:34.413 --> 00:16:37.076 finding alternative paths to achieve the 00:16:37.116 --> 00:16:38.177 goal, right? 00:16:38.317 --> 00:16:41.681 My patient wants a locomotive across the 00:16:41.721 --> 00:16:42.600 room. 00:16:42.682 --> 00:16:44.222 Okay, they don't have any legs. 00:16:44.623 --> 00:16:45.604 I'm going to figure out a way for 00:16:45.624 --> 00:16:46.884 them to do it, right? 00:16:46.924 --> 00:16:48.586 This is where the assistive device comes 00:16:48.647 --> 00:16:48.767 in. 00:16:49.147 --> 00:16:51.690 This is where the alternative methods come 00:16:51.769 --> 00:16:51.870 in. 00:16:52.370 --> 00:16:53.811 And so this is where, 00:16:54.331 --> 00:16:56.452 before we went live, 00:16:56.614 --> 00:16:59.995 you and I were talking about the prehab 00:17:00.035 --> 00:17:00.437 guys. 00:17:01.096 --> 00:17:01.658 Amazing. 00:17:02.158 --> 00:17:06.260 I mean, the size that they've grown to, 00:17:06.461 --> 00:17:07.623 what they've achieved, 00:17:07.843 --> 00:17:09.903 everything that they do, I just, 00:17:09.983 --> 00:17:11.105 I'm astounded. 00:17:11.144 --> 00:17:12.046 And they were doing this, 00:17:12.165 --> 00:17:13.106 you know better than me, 00:17:13.606 --> 00:17:15.229 before they were therapists, right? 00:17:15.848 --> 00:17:17.050 Like when they were in school. 00:17:17.111 --> 00:17:18.672 Yeah, I think they started their channel, 00:17:19.093 --> 00:17:20.054 their Instagram channel, 00:17:20.193 --> 00:17:21.435 the same year I started my podcast, 00:17:21.455 --> 00:17:23.317 which was in the year of my podcast. 00:17:23.337 --> 00:17:26.781 Yeah, and look at where they are, 00:17:26.842 --> 00:17:27.762 where they've come. 00:17:27.823 --> 00:17:30.665 So I look at them as a role 00:17:30.705 --> 00:17:33.249 model, even though I could be their dad, 00:17:33.990 --> 00:17:34.509 literally. 00:17:35.535 --> 00:17:37.596 And I'm like, okay, 00:17:37.676 --> 00:17:40.019 how can I monetize my time, my experience, 00:17:40.058 --> 00:17:40.839 my expertise? 00:17:40.880 --> 00:17:43.102 How can I get to the rates that 00:17:43.221 --> 00:17:46.064 I need on an hourly basis without 00:17:46.163 --> 00:17:48.665 necessarily extracting it from insurance? 00:17:48.685 --> 00:17:50.708 Because even if insurance doubled 00:17:50.768 --> 00:17:51.769 reimbursement tomorrow, 00:17:51.788 --> 00:17:52.609 it makes no difference. 00:17:53.069 --> 00:17:54.391 It makes no difference. 00:17:54.411 --> 00:17:55.471 It's not going to get me to where 00:17:55.491 --> 00:17:55.892 I need to be. 00:17:57.894 --> 00:17:59.855 So the rehab guys put out their exercise 00:17:59.914 --> 00:18:01.056 library, their app. 00:18:01.115 --> 00:18:03.076 And I was like, that's cool. 00:18:03.416 --> 00:18:04.617 I like the idea of that, 00:18:04.657 --> 00:18:06.097 but nobody wants another app. 00:18:06.178 --> 00:18:07.979 Nobody wants to log into something. 00:18:08.179 --> 00:18:10.099 You and I have talked about their numbers. 00:18:10.641 --> 00:18:11.901 I want to say at one point on 00:18:11.921 --> 00:18:12.701 their website, 00:18:12.741 --> 00:18:14.482 they had either said eleven thousand or 00:18:14.542 --> 00:18:15.603 twenty seven thousand. 00:18:15.643 --> 00:18:17.423 I remember those in my head of, 00:18:17.523 --> 00:18:18.845 you know, people using it. 00:18:19.664 --> 00:18:21.165 And I'm like, what could I do? 00:18:21.226 --> 00:18:21.905 So, of course, 00:18:22.346 --> 00:18:24.907 I go to right now I'm using Gemini 00:18:24.968 --> 00:18:26.509 more than ChatGPT for this. 00:18:27.434 --> 00:18:27.974 I'm like, hey, 00:18:28.434 --> 00:18:30.195 here are my social media analytics, 00:18:30.556 --> 00:18:34.537 TikTok, Facebook, YouTube, Instagram. 00:18:35.257 --> 00:18:36.218 What can I do with this? 00:18:36.238 --> 00:18:39.077 And I'm looking at the prehab guys. 00:18:39.377 --> 00:18:40.659 What do you know about their business 00:18:40.719 --> 00:18:41.078 model? 00:18:41.298 --> 00:18:42.499 Tell me how I can put this all 00:18:42.538 --> 00:18:43.039 together. 00:18:43.799 --> 00:18:45.359 And one of the things that I mentioned 00:18:45.420 --> 00:18:47.820 was creating this service, 00:18:47.980 --> 00:18:51.201 an exercise library specific to total knee 00:18:51.241 --> 00:18:52.801 replacement, since that's my audience. 00:18:52.821 --> 00:18:54.163 And I said, okay. 00:18:55.083 --> 00:18:57.229 if i create an app like they created 00:18:57.849 --> 00:19:00.917 versus leveraging tools that already exist 00:19:02.900 --> 00:19:03.840 What are the options like? 00:19:04.000 --> 00:19:04.941 Don't create the app. 00:19:04.980 --> 00:19:06.321 That's thousands of dollars, 00:19:06.442 --> 00:19:07.582 months of work. 00:19:08.202 --> 00:19:09.042 It's not your jam. 00:19:09.442 --> 00:19:09.742 Yeah, 00:19:09.803 --> 00:19:12.064 hiring developers and all that stuff. 00:19:12.184 --> 00:19:12.644 I'm like, well, 00:19:12.664 --> 00:19:14.786 what about the YouTube membership option? 00:19:15.306 --> 00:19:16.385 And for those who don't know, 00:19:16.987 --> 00:19:18.707 so if you're monetized on YouTube, 00:19:19.208 --> 00:19:20.807 you can create a membership. 00:19:21.147 --> 00:19:22.689 YouTube takes thirty percent, 00:19:22.788 --> 00:19:25.851 which most therapists would go crazy 00:19:25.891 --> 00:19:26.290 about. 00:19:27.351 --> 00:19:29.153 uh implying that they think it's too 00:19:29.212 --> 00:19:32.134 expensive youtube takes thirty percent the 00:19:32.174 --> 00:19:34.435 creator gets seventy percent it's a 00:19:34.516 --> 00:19:37.637 private membership area right you set 00:19:37.678 --> 00:19:41.121 pricing you can set pricing tiers you can 00:19:41.161 --> 00:19:44.502 determine what kind of access the members 00:19:44.722 --> 00:19:47.565 have uh what kind of services they can 00:19:47.605 --> 00:19:48.145 receive 00:19:48.945 --> 00:19:49.605 And I'm like, 00:19:49.946 --> 00:19:52.847 what are realistic numbers based on case 00:19:52.887 --> 00:19:54.868 studies that have already been performed 00:19:54.949 --> 00:19:57.750 from other professional service providers? 00:19:58.510 --> 00:19:59.811 And YouTube basically said, you know, 00:19:59.832 --> 00:20:01.272 you're going to look at about one to 00:20:01.313 --> 00:20:04.295 three percent conversion rate recommended. 00:20:04.375 --> 00:20:06.496 I set pricing at five dollars a month 00:20:06.516 --> 00:20:08.737 for the low tier, nineteen dollars, 00:20:08.957 --> 00:20:11.097 twenty dollars a month for the middle 00:20:11.117 --> 00:20:11.398 tier. 00:20:13.179 --> 00:20:14.318 And so that's what I've been working on 00:20:14.358 --> 00:20:14.859 this morning. 00:20:15.619 --> 00:20:17.599 So let's talk about it because there are 00:20:17.640 --> 00:20:20.421 some aspects to this I don't think viewers 00:20:20.480 --> 00:20:21.520 are thinking about yet. 00:20:22.520 --> 00:20:23.840 The thing that comes up a lot for 00:20:23.861 --> 00:20:25.862 me is people don't want another app. 00:20:25.961 --> 00:20:27.422 They don't want another thing, 00:20:27.501 --> 00:20:31.462 which is where you have the Googles or 00:20:31.482 --> 00:20:33.323 the Microsoft and healthcare of the world, 00:20:33.343 --> 00:20:35.584 the prompts of the world, which is like, 00:20:35.943 --> 00:20:36.644 we're not, 00:20:36.763 --> 00:20:38.963 and I never understood this term until I'm 00:20:38.983 --> 00:20:39.944 like, oh yeah, that's what you call it. 00:20:40.224 --> 00:20:41.625 We're not a point solution. 00:20:42.622 --> 00:20:43.701 You don't want to have to get an 00:20:43.842 --> 00:20:46.482 EMR and then an RTM and then a 00:20:46.563 --> 00:20:46.942 billing, 00:20:47.243 --> 00:20:49.923 and then you figure out how to put 00:20:49.943 --> 00:20:50.605 them all together. 00:20:51.025 --> 00:20:52.884 People understand what... 00:20:52.904 --> 00:20:54.405 There's an engineering term for that. 00:20:54.665 --> 00:20:55.885 It's called points of failure. 00:20:56.226 --> 00:20:57.586 Every time you go from one thing to 00:20:57.646 --> 00:20:58.826 another, well, 00:20:58.846 --> 00:21:00.468 it's got an API and it works. 00:21:00.587 --> 00:21:02.627 It works most of the time. 00:21:02.929 --> 00:21:03.949 And when it doesn't work... 00:21:05.851 --> 00:21:07.031 You're it. 00:21:07.051 --> 00:21:08.573 There's no ID department anymore, right? 00:21:08.593 --> 00:21:10.814 There's a helpline or a chat bot that's 00:21:10.834 --> 00:21:11.473 going to help you. 00:21:12.214 --> 00:21:13.134 So number one, 00:21:13.435 --> 00:21:15.156 it either needs to be embedded in the 00:21:15.196 --> 00:21:18.479 thing I'm already using or an app I'm 00:21:18.558 --> 00:21:19.679 already using. 00:21:20.420 --> 00:21:21.861 Years ago, I'll give you an example. 00:21:22.221 --> 00:21:23.121 The idea was... 00:21:25.039 --> 00:21:26.480 microsoft and i can't remember the name of 00:21:26.500 --> 00:21:28.540 the app they had their own like oh 00:21:28.560 --> 00:21:31.561 they had their own like internal social 00:21:31.622 --> 00:21:34.923 network they're like let's look at the 00:21:35.002 --> 00:21:37.462 rise of these social platforms let's get 00:21:37.522 --> 00:21:40.223 colleagues to do this internally and my 00:21:40.284 --> 00:21:42.164 first gut reaction was you want people to 00:21:42.224 --> 00:21:43.365 download another app 00:21:44.085 --> 00:21:46.527 to do the thing that another app already 00:21:46.586 --> 00:21:46.987 does. 00:21:47.487 --> 00:21:48.387 And they're like, 00:21:48.407 --> 00:21:49.587 we're going to make them do it. 00:21:49.828 --> 00:21:51.269 And spoiler alert, it did not work. 00:21:51.910 --> 00:21:55.352 So you are going outside of the EMR 00:21:55.451 --> 00:21:56.613 that people already use, 00:21:57.032 --> 00:21:59.674 but you're doing it on an app that 00:21:59.714 --> 00:22:01.695 they already use and they don't have to 00:22:01.836 --> 00:22:03.057 re-understand it. 00:22:03.116 --> 00:22:04.738 So for that reason, 00:22:05.038 --> 00:22:06.398 I think you've got a chance. 00:22:06.419 --> 00:22:07.318 That would be my first... 00:22:09.381 --> 00:22:11.201 red flag, but I don't think it is. 00:22:11.382 --> 00:22:12.622 Because if you're truly going to do this 00:22:12.662 --> 00:22:14.522 on YouTube, I do not think that's... 00:22:14.863 --> 00:22:16.443 I think that's staying inbounds. 00:22:16.804 --> 00:22:17.865 No one's going to download it. 00:22:18.105 --> 00:22:20.066 I'm not going to have to learn it. 00:22:20.266 --> 00:22:20.925 Quite literally, 00:22:21.026 --> 00:22:22.606 I'm not going to have to remember another 00:22:22.666 --> 00:22:24.528 login and password to do this. 00:22:24.968 --> 00:22:26.048 Therefore, I will do it. 00:22:27.785 --> 00:22:28.924 Yeah, yeah. 00:22:30.445 --> 00:22:32.445 The big things, the selling points for me, 00:22:32.486 --> 00:22:32.746 you know, 00:22:32.767 --> 00:22:34.586 so my channel right now has about eighty 00:22:34.626 --> 00:22:36.347 eight thousand subscribers. 00:22:36.448 --> 00:22:37.468 Doesn't mean anything. 00:22:38.208 --> 00:22:40.128 It's averaging about. 00:22:42.088 --> 00:22:42.588 What is it? 00:22:44.150 --> 00:22:46.190 I'm trying to think of how many views 00:22:47.151 --> 00:22:48.191 per month. 00:22:48.250 --> 00:22:49.652 Let me pull it up real quick just 00:22:49.672 --> 00:22:50.672 so I can give real numbers, 00:22:50.692 --> 00:22:52.051 because these are the numbers that I put 00:22:52.152 --> 00:22:54.272 into Gemini. 00:22:56.146 --> 00:23:01.490 We are doing one point seven million views 00:23:01.549 --> 00:23:03.830 per month, eleven thousand watch hours, 00:23:04.050 --> 00:23:06.613 adding about a thousand one point six 00:23:06.653 --> 00:23:08.453 thousand subscribers and doing about a 00:23:08.534 --> 00:23:10.015 thousand a month in ad revenue. 00:23:11.040 --> 00:23:13.982 So I put that in, it said, 00:23:14.262 --> 00:23:16.804 you know, one to three percent conversion, 00:23:17.084 --> 00:23:19.346 looking at the five dollar tier and the 00:23:19.365 --> 00:23:22.767 twenty dollar tier and put all this this 00:23:22.926 --> 00:23:23.867 these numbers together. 00:23:23.887 --> 00:23:26.189 And it really said conservatively, 00:23:26.930 --> 00:23:28.651 it should be generating three to five 00:23:28.671 --> 00:23:29.391 thousand a month. 00:23:30.765 --> 00:23:31.285 Which, you know, 00:23:31.325 --> 00:23:33.007 you look at that and you're like, well, 00:23:33.047 --> 00:23:33.626 that's not bad. 00:23:33.866 --> 00:23:37.089 Especially when I consider I've already 00:23:37.150 --> 00:23:39.192 got a couple thousand videos. 00:23:40.092 --> 00:23:42.294 I'm making videos every single day. 00:23:42.433 --> 00:23:44.596 This is nothing new for me to do. 00:23:45.316 --> 00:23:48.538 That was after the thirty percent goes to 00:23:48.838 --> 00:23:51.121 YouTube or Google in this case. 00:23:52.882 --> 00:23:54.462 And I'm like, why wouldn't I? 00:23:54.863 --> 00:23:56.263 And it increases access, 00:23:56.304 --> 00:23:57.545 which goes back to the earlier 00:23:57.585 --> 00:24:01.366 conversation of if I raise my rates to 00:24:01.467 --> 00:24:02.948 what it really should be, 00:24:03.509 --> 00:24:05.950 but I still want to have that opportunity 00:24:05.970 --> 00:24:07.931 to help people that can't afford the rates 00:24:08.271 --> 00:24:09.112 at the actual, 00:24:09.491 --> 00:24:12.554 I can't buy a million dollar seats at 00:24:12.594 --> 00:24:13.875 the Knicks game, right? 00:24:14.355 --> 00:24:16.257 But I can watch it on TV and 00:24:16.317 --> 00:24:16.757 it's free. 00:24:17.037 --> 00:24:18.438 And I'm going to enjoy it just as 00:24:18.518 --> 00:24:21.862 much with my beer and my popcorn and 00:24:21.902 --> 00:24:23.022 my food in the fridge. 00:24:24.844 --> 00:24:26.965 So this gives me a chance to scratch 00:24:27.006 --> 00:24:29.808 that itch of I want everybody to have 00:24:29.969 --> 00:24:30.569 access, 00:24:31.190 --> 00:24:33.613 even people who can't afford several 00:24:33.653 --> 00:24:34.753 hundred dollars a session. 00:24:35.390 --> 00:24:35.490 Yeah, 00:24:35.509 --> 00:24:37.431 I think the answer is the simplicity. 00:24:38.151 --> 00:24:39.412 I also look at the... 00:24:39.892 --> 00:24:41.232 And this will go into the actual... 00:24:41.853 --> 00:24:42.653 I'm using air quotes here. 00:24:42.673 --> 00:24:43.973 The quality of the video. 00:24:44.515 --> 00:24:45.875 I think people overthink it. 00:24:45.894 --> 00:24:48.276 You see a lot of the Alex Hormozis 00:24:48.316 --> 00:24:50.017 of the world who are saying, 00:24:51.057 --> 00:24:51.758 it's frequency. 00:24:51.778 --> 00:24:52.397 It's frequency. 00:24:52.618 --> 00:24:52.838 Okay. 00:24:54.199 --> 00:24:54.779 I can see that. 00:24:55.220 --> 00:24:56.901 You have no idea what the world is 00:24:56.921 --> 00:24:58.320 going to want or react to. 00:24:58.942 --> 00:24:59.021 Or... 00:24:59.798 --> 00:25:01.699 what the algorithm is going to share. 00:25:01.999 --> 00:25:04.799 So the goal is instead of creating two 00:25:04.819 --> 00:25:07.080 videos a week and holding your breath that 00:25:07.181 --> 00:25:09.982 one of them hits, you create a hundred. 00:25:12.443 --> 00:25:14.265 But the other flip side is we need 00:25:14.305 --> 00:25:16.826 a studio and we need this and we 00:25:16.885 --> 00:25:18.807 need scripting and it's all going to be 00:25:18.866 --> 00:25:19.346 perfect. 00:25:20.067 --> 00:25:21.827 And I would push back and say, 00:25:22.268 --> 00:25:24.169 go back to the prehab guys in twenty 00:25:24.209 --> 00:25:25.549 fifteen, twenty sixteen. 00:25:26.089 --> 00:25:27.050 And they were just sort of 00:25:27.853 --> 00:25:28.614 running and gunning. 00:25:28.693 --> 00:25:29.414 Like they would say, 00:25:29.454 --> 00:25:31.657 they'd go into the lab after class with 00:25:31.698 --> 00:25:33.840 a list of like thirty exercises and they'd 00:25:33.901 --> 00:25:37.064 treat it like, you know, breaking rocks, 00:25:37.525 --> 00:25:37.825 you know, 00:25:37.905 --> 00:25:39.126 down at the quarry and they'd say, 00:25:39.426 --> 00:25:41.009 we need these thirty videos and they'd put 00:25:41.028 --> 00:25:41.309 them up 00:25:42.676 --> 00:25:43.998 And they do it again the next day. 00:25:44.678 --> 00:25:46.398 And the real magic there is the fact 00:25:46.419 --> 00:25:47.699 that when you do that day in and 00:25:47.719 --> 00:25:48.140 day out, 00:25:48.200 --> 00:25:49.380 next time you look up and you realize 00:25:49.400 --> 00:25:50.461 you have a thousand videos. 00:25:51.000 --> 00:25:52.461 But it wasn't doing a thousand videos 00:25:52.521 --> 00:25:52.882 perfect. 00:25:52.942 --> 00:25:54.782 It was getting a thousand videos. 00:25:55.042 --> 00:25:56.344 This is why I liked radio better than 00:25:56.384 --> 00:25:56.784 TV. 00:25:57.163 --> 00:26:00.266 TV was... They were so... They were so... 00:26:01.266 --> 00:26:03.406 dead set on getting things perfect that I 00:26:03.426 --> 00:26:03.727 was like, 00:26:03.807 --> 00:26:05.827 I'd rather have a thousand B pluses than 00:26:06.067 --> 00:26:07.448 one of your A pluses because your A 00:26:07.468 --> 00:26:09.689 pluses, no one notices the difference. 00:26:09.709 --> 00:26:11.150 The juice ain't worth the squeeze. 00:26:11.789 --> 00:26:14.730 So I think doing this on YouTube and 00:26:15.632 --> 00:26:17.192 you can figure out if this succeeds and 00:26:17.251 --> 00:26:18.633 fails way faster. 00:26:19.292 --> 00:26:20.534 You're going to do this for three months 00:26:20.554 --> 00:26:21.253 and be like, dude, 00:26:21.273 --> 00:26:22.334 the needle hasn't moved at all. 00:26:22.574 --> 00:26:24.434 We've made one hundred and twelve dollars. 00:26:24.474 --> 00:26:25.295 What are we doing here? 00:26:25.454 --> 00:26:27.776 I'll give it another month and maybe it'll 00:26:27.816 --> 00:26:28.176 pop. 00:26:28.297 --> 00:26:28.737 But like 00:26:29.647 --> 00:26:31.575 I think the feedback loop, 00:26:31.595 --> 00:26:32.798 the cycle is a lot shorter. 00:26:33.625 --> 00:26:34.205 Plus the thing, 00:26:34.266 --> 00:26:36.926 so my people are already on YouTube. 00:26:36.967 --> 00:26:38.688 They're already consuming the content on 00:26:38.728 --> 00:26:39.208 YouTube. 00:26:39.788 --> 00:26:41.909 They click a button and pay the monthly 00:26:41.969 --> 00:26:42.269 rate. 00:26:42.288 --> 00:26:43.548 They can cancel any time. 00:26:44.169 --> 00:26:45.589 The platform is already there. 00:26:45.769 --> 00:26:47.490 I went through the process this morning. 00:26:47.549 --> 00:26:50.030 I grabbed screenshots just to chronicle 00:26:50.691 --> 00:26:53.092 what was it like creating the membership 00:26:53.231 --> 00:26:53.551 area. 00:26:53.571 --> 00:26:54.972 It took me less than two minutes. 00:26:56.173 --> 00:26:57.752 Now it goes through a review, 00:26:58.053 --> 00:26:59.874 twenty-four hours it says on average 00:26:59.894 --> 00:27:01.314 you'll get the approval and then you can 00:27:01.334 --> 00:27:02.434 start uploading videos. 00:27:03.255 --> 00:27:05.395 Where this gets really exciting to me, 00:27:06.237 --> 00:27:08.136 you've got the three to five thousand 00:27:08.176 --> 00:27:10.378 theoretical income I would get from the 00:27:10.419 --> 00:27:10.959 membership. 00:27:11.638 --> 00:27:15.361 But what about building the Peloton 00:27:15.401 --> 00:27:16.260 version of this? 00:27:16.300 --> 00:27:19.863 So I can do private live streaming within 00:27:19.883 --> 00:27:21.183 the membership platforms. 00:27:21.844 --> 00:27:23.045 If I'm going to do that, 00:27:23.684 --> 00:27:26.007 I can start interviewing other therapists 00:27:26.027 --> 00:27:27.807 who want to build their YouTube channel. 00:27:27.847 --> 00:27:29.169 So there's value to them. 00:27:30.369 --> 00:27:32.671 Michael Derry down in Jacksonville, 00:27:32.871 --> 00:27:35.933 he's got a book, the sciatica relief book. 00:27:36.614 --> 00:27:39.236 I want to help him grow his audience. 00:27:39.695 --> 00:27:41.057 Tons of people who have had an ear 00:27:41.117 --> 00:27:43.279 replacement also develop sciatica 00:27:43.299 --> 00:27:43.921 symptoms. 00:27:44.402 --> 00:27:45.103 I bring him on. 00:27:45.242 --> 00:27:46.124 I do an interview. 00:27:46.183 --> 00:27:47.265 We plug his book. 00:27:47.305 --> 00:27:50.348 We see what kind of impact immediately it 00:27:50.388 --> 00:27:50.788 has. 00:27:51.210 --> 00:27:53.471 We share the Amazon link right there. 00:27:54.032 --> 00:27:55.775 The community has access to him. 00:27:56.655 --> 00:27:58.576 I do interviews with orthopedics. 00:27:58.977 --> 00:27:59.176 You know, 00:27:59.217 --> 00:28:01.698 I've done an orthopedic in Texas. 00:28:01.778 --> 00:28:03.278 I've done local orthopedics. 00:28:03.778 --> 00:28:05.098 Go get what you need. 00:28:05.920 --> 00:28:08.941 Again, like this brings instant access. 00:28:08.980 --> 00:28:11.821 It also establishes me as the expert 00:28:11.981 --> 00:28:14.202 because I'm bringing in other experts. 00:28:14.962 --> 00:28:16.482 But then we go to the next level 00:28:16.542 --> 00:28:17.104 and we say, OK, 00:28:17.423 --> 00:28:19.684 there's a couple up and coming clinicians 00:28:19.704 --> 00:28:21.325 who are focused on knee replacement, 00:28:21.345 --> 00:28:22.526 trying to build their audience, 00:28:22.546 --> 00:28:23.786 sell their course. 00:28:24.546 --> 00:28:25.946 We do lives online. 00:28:26.675 --> 00:28:29.199 It could be a twenty minute meditation 00:28:29.778 --> 00:28:30.740 live video. 00:28:31.119 --> 00:28:32.842 It could be a twenty minute improve your 00:28:32.902 --> 00:28:33.462 flexion. 00:28:33.522 --> 00:28:35.104 It could be a twenty minute improve your 00:28:35.163 --> 00:28:35.825 extension. 00:28:36.625 --> 00:28:38.667 It could literally get to the point where 00:28:38.728 --> 00:28:41.150 people are paying me to come on for 00:28:41.269 --> 00:28:43.551 access to my audience, the clinician, 00:28:43.972 --> 00:28:45.594 the product company, you know, 00:28:45.674 --> 00:28:48.557 all of these other revenue sources, 00:28:48.917 --> 00:28:51.119 not to mention the product endorsements. 00:28:54.618 --> 00:28:56.720 Paul always writes in thoughtful questions 00:28:56.819 --> 00:28:58.300 and Paul Fath just wrote in, 00:28:58.820 --> 00:29:00.662 what do you think is the biggest friction 00:29:00.701 --> 00:29:02.182 for PTs to make content? 00:29:02.603 --> 00:29:06.304 Planning, actually making it, editing it, 00:29:06.503 --> 00:29:07.585 and then he follows up. 00:29:08.484 --> 00:29:10.425 And then what do you create to reduce 00:29:10.445 --> 00:29:10.865 the friction? 00:29:11.125 --> 00:29:13.567 I want to know Tony's answer to this 00:29:13.607 --> 00:29:15.688 question because I wrote my answer down 00:29:16.409 --> 00:29:17.229 and I want to see if we're on 00:29:17.269 --> 00:29:17.909 the same wavelength. 00:29:18.349 --> 00:29:19.950 So what do you think the biggest friction 00:29:20.009 --> 00:29:21.730 is for PTs to make content? 00:29:22.131 --> 00:29:23.051 I don't think it's on the list. 00:29:23.791 --> 00:29:24.813 While we answer, 00:29:25.452 --> 00:29:27.513 I want to know Paul's answer because Paul 00:29:27.594 --> 00:29:28.314 is growing. 00:29:28.733 --> 00:29:30.535 His TikTok is doing awesome. 00:29:30.595 --> 00:29:32.375 His social media is doing awesome. 00:29:32.415 --> 00:29:34.436 He's got his connection with Amazon. 00:29:34.836 --> 00:29:37.939 Like Paul is the person who's trying to 00:29:37.979 --> 00:29:38.878 manage the friction. 00:29:39.239 --> 00:29:39.598 Paul, 00:29:39.699 --> 00:29:42.039 Paul's forty percent ahead of who he's 00:29:42.160 --> 00:29:42.740 asking about. 00:29:42.760 --> 00:29:43.461 Do you know what I mean? 00:29:43.500 --> 00:29:44.942 He's asking about the person who's going, 00:29:45.221 --> 00:29:45.422 well, 00:29:45.501 --> 00:29:47.202 I guess I've been hearing about this for 00:29:47.222 --> 00:29:47.522 a while. 00:29:47.782 --> 00:29:51.345 Paul's Paul has answered this question 00:29:51.384 --> 00:29:51.704 already. 00:29:52.748 --> 00:29:53.548 In my opinion. 00:29:54.288 --> 00:29:56.290 So I want to hear Paul's answer as 00:29:56.330 --> 00:29:56.471 well. 00:29:56.490 --> 00:29:58.571 But what do you think is the biggest 00:29:58.632 --> 00:30:01.094 friction for PTs to make content? 00:30:01.193 --> 00:30:02.934 I'm almost reading this as beginning to 00:30:02.974 --> 00:30:03.655 make content. 00:30:03.875 --> 00:30:05.436 I have none and I'm saying it. 00:30:05.477 --> 00:30:06.198 What do you think it is? 00:30:06.258 --> 00:30:06.438 Well, 00:30:06.478 --> 00:30:08.638 I'll tell you what sucks me back into 00:30:08.940 --> 00:30:10.361 the hole every single day. 00:30:11.040 --> 00:30:13.223 there's people not yet but they're on 00:30:13.243 --> 00:30:15.086 their way who are coming to my clinic 00:30:15.105 --> 00:30:16.989 who are expecting me be to be their 00:30:17.028 --> 00:30:20.333 therapist and i'm gonna sacrifice the 00:30:20.453 --> 00:30:23.577 upside potential of continuous revenue for 00:30:23.597 --> 00:30:25.440 a video that i could record and publish 00:30:26.181 --> 00:30:27.642 Because I'm going to spend an hour of 00:30:27.682 --> 00:30:28.902 my life that I'm never going to get 00:30:28.961 --> 00:30:31.282 back for an eighty dollar compensation. 00:30:31.403 --> 00:30:33.723 I think we get sucked into the patient 00:30:33.743 --> 00:30:34.204 care. 00:30:34.924 --> 00:30:37.266 That is the biggest friction point for me. 00:30:38.125 --> 00:30:39.467 If I'm treating a patient, 00:30:39.666 --> 00:30:41.907 other than sneaking a couple quick videos, 00:30:42.548 --> 00:30:45.630 I don't have time to do higher opportunity 00:30:45.670 --> 00:30:45.970 things. 00:30:46.710 --> 00:30:47.211 That's mine. 00:30:47.871 --> 00:30:49.672 Twenty years ago, fifteen years ago, 00:30:50.672 --> 00:30:52.973 my biggest friction point was insecurity 00:30:53.114 --> 00:30:54.734 i'm gonna get judged people are gonna look 00:30:54.755 --> 00:30:55.976 at what i'm doing and they're gonna 00:30:56.016 --> 00:30:59.979 criticize me the is it the no like 00:30:59.999 --> 00:31:02.380 you talked about this guy who who's the 00:31:02.420 --> 00:31:04.261 guy on instagram no bs or no oh 00:31:04.281 --> 00:31:07.884 yeah no bs physio or whatever yep yeah 00:31:07.923 --> 00:31:10.685 like he just rips people apart now it's 00:31:10.806 --> 00:31:13.428 so extreme that it's hilarious it's not 00:31:13.508 --> 00:31:15.489 even like insulting i don't think anybody 00:31:15.528 --> 00:31:17.671 would be insulted by him saying what he 00:31:17.730 --> 00:31:18.531 says about them 00:31:19.251 --> 00:31:21.273 But I think in the mind of the 00:31:21.534 --> 00:31:22.255 therapist, 00:31:22.375 --> 00:31:24.617 that's what they expect everybody to say 00:31:24.657 --> 00:31:25.638 about their content. 00:31:25.999 --> 00:31:29.303 What do you think? 00:31:29.323 --> 00:31:29.962 Themselves? 00:31:30.002 --> 00:31:30.183 Yeah. 00:31:31.023 --> 00:31:32.205 You are the only limiting factor. 00:31:33.874 --> 00:31:35.915 You could right now use AI or not 00:31:35.935 --> 00:31:36.836 even just Google. 00:31:36.935 --> 00:31:38.156 What camera do I buy? 00:31:38.217 --> 00:31:39.178 How do I set it up? 00:31:39.218 --> 00:31:39.979 What lighting? 00:31:40.499 --> 00:31:42.921 And you could have AI generate you fifty 00:31:43.280 --> 00:31:46.083 different topic ideas and now it could 00:31:46.202 --> 00:31:46.884 script them. 00:31:47.304 --> 00:31:49.005 You could give input like I want it 00:31:49.045 --> 00:31:51.047 to sound like this person but this. 00:31:51.106 --> 00:31:53.328 I want to be the Seth Godin of 00:31:53.368 --> 00:31:53.808 whatever. 00:31:53.848 --> 00:31:55.509 You could give it all these different 00:31:55.529 --> 00:31:57.432 things and you could be creating these 00:31:57.451 --> 00:31:59.452 things by the time this live stream is 00:31:59.532 --> 00:31:59.773 over. 00:32:00.413 --> 00:32:01.375 You were worried about 00:32:02.212 --> 00:32:03.273 What if I put all this energy in 00:32:03.294 --> 00:32:04.094 and nothing happens? 00:32:04.634 --> 00:32:05.634 They're all going to laugh at you. 00:32:05.694 --> 00:32:06.615 Someone's going to judge you. 00:32:06.955 --> 00:32:08.116 I'm going to make all this stuff and 00:32:08.156 --> 00:32:09.237 no one's going to watch it anyway, 00:32:09.498 --> 00:32:11.159 which I would say, then who cares? 00:32:11.199 --> 00:32:12.558 Because if no one watches it anyway, 00:32:12.839 --> 00:32:14.000 but the answer is yourself. 00:32:14.441 --> 00:32:16.122 Luck favors the bold. 00:32:16.261 --> 00:32:17.823 Luck favors the person who actually showed 00:32:17.863 --> 00:32:18.682 up and did the thing. 00:32:19.002 --> 00:32:21.305 So I think our biggest limiting factor is 00:32:21.964 --> 00:32:22.566 ourselves. 00:32:23.826 --> 00:32:25.146 When companies come to me and they're 00:32:25.166 --> 00:32:25.326 like, 00:32:25.386 --> 00:32:26.988 we're thinking about doing this thing and 00:32:27.008 --> 00:32:29.288 they're on the teeter-totter and I think 00:32:29.328 --> 00:32:31.029 they respect me enough that I can push 00:32:31.049 --> 00:32:33.230 a little bit, I go, in six months, 00:32:33.711 --> 00:32:35.972 if someone comes along and steals this 00:32:36.053 --> 00:32:38.094 idea, who does this exact thing? 00:32:39.067 --> 00:32:41.490 How pissed would you be if they did 00:32:41.509 --> 00:32:42.029 it first? 00:32:42.391 --> 00:32:45.992 And that usually pushes them over, right? 00:32:46.193 --> 00:32:48.075 Because this is a great idea. 00:32:48.154 --> 00:32:49.395 So why aren't you acting on it? 00:32:50.676 --> 00:32:51.637 I'm not good enough. 00:32:52.117 --> 00:32:53.878 I mean, ask the people who are like, 00:32:53.898 --> 00:32:57.082 do you know, ask Dr. Joe. 00:32:57.102 --> 00:32:58.083 Do you know who I'm talking about on 00:32:58.103 --> 00:32:58.442 YouTube? 00:32:58.462 --> 00:32:59.203 Yeah, of course. 00:32:59.364 --> 00:32:59.463 Yeah. 00:33:00.551 --> 00:33:01.813 I don't know her. 00:33:02.113 --> 00:33:03.413 I think if you sat her down and 00:33:03.432 --> 00:33:03.653 said, 00:33:03.834 --> 00:33:05.413 are you the smartest PT on the planet? 00:33:05.713 --> 00:33:06.815 She would go, absolutely not. 00:33:07.295 --> 00:33:07.855 Absolutely not. 00:33:08.096 --> 00:33:08.556 She's not. 00:33:09.256 --> 00:33:11.017 Is she competent? 00:33:11.257 --> 00:33:11.557 Yes. 00:33:11.757 --> 00:33:12.337 Is she good? 00:33:12.718 --> 00:33:13.077 Yes. 00:33:15.038 --> 00:33:16.519 Is she worth being around? 00:33:16.859 --> 00:33:17.779 Is she engaging? 00:33:18.180 --> 00:33:18.460 Yes. 00:33:18.861 --> 00:33:20.721 But the biggest reason she's successful 00:33:20.861 --> 00:33:21.021 is... 00:33:22.491 --> 00:33:24.692 She hit record and she did it again 00:33:25.173 --> 00:33:25.554 and again. 00:33:25.574 --> 00:33:26.614 And then she looked at, oh, 00:33:27.414 --> 00:33:28.214 I liked that. 00:33:28.375 --> 00:33:29.976 The best is when what you like as 00:33:29.996 --> 00:33:31.676 a person creating something and the 00:33:31.777 --> 00:33:33.077 audience like the same thing. 00:33:33.397 --> 00:33:35.019 Not I'm creating for them. 00:33:35.318 --> 00:33:36.900 It's I'm creating something that has 00:33:36.960 --> 00:33:37.259 value. 00:33:37.579 --> 00:33:39.000 I like talking about this. 00:33:39.381 --> 00:33:40.961 Who's the guy in the Facebook group who 00:33:41.001 --> 00:33:43.903 does the Parkinson's disease channel now? 00:33:43.962 --> 00:33:46.684 Michael... Hyland? 00:33:47.244 --> 00:33:47.585 Yes. 00:33:47.944 --> 00:33:48.246 Hyland. 00:33:49.826 --> 00:33:50.567 You can tell... 00:33:51.580 --> 00:33:54.644 that he really cares about educating 00:33:54.683 --> 00:33:56.244 people who are going through Parkinson's 00:33:56.265 --> 00:33:56.644 disease. 00:33:56.924 --> 00:33:59.326 You need to spend twelve seconds watching 00:33:59.386 --> 00:34:00.969 anything or reading anything he makes. 00:34:01.348 --> 00:34:02.430 It is a layup. 00:34:02.750 --> 00:34:03.891 It's a layup. 00:34:04.771 --> 00:34:06.133 And that is gold. 00:34:06.553 --> 00:34:07.713 I got really nervous when I was going 00:34:07.733 --> 00:34:09.155 into radio that I'd get a job at 00:34:09.175 --> 00:34:10.376 a radio station that I didn't like the 00:34:10.416 --> 00:34:10.697 music. 00:34:10.896 --> 00:34:11.677 Wouldn't be able to do it. 00:34:11.918 --> 00:34:12.438 Couldn't do it. 00:34:12.538 --> 00:34:14.599 Lucked out that every time I played a 00:34:14.639 --> 00:34:15.320 song, I was like, 00:34:15.481 --> 00:34:16.440 I am excited for this. 00:34:16.621 --> 00:34:17.402 It's hard to fake it. 00:34:17.702 --> 00:34:18.463 Here's the best part. 00:34:18.742 --> 00:34:19.403 You don't have to. 00:34:20.833 --> 00:34:22.195 because you don't have to go after the 00:34:22.315 --> 00:34:23.918 largest audience possible. 00:34:24.039 --> 00:34:25.521 That is not just if you're like, wow, 00:34:25.561 --> 00:34:27.184 low back pain is covered. 00:34:27.264 --> 00:34:28.304 I don't really care about that. 00:34:28.344 --> 00:34:28.525 Great. 00:34:28.565 --> 00:34:29.047 Don't do that. 00:34:30.088 --> 00:34:31.050 Go after the thing. 00:34:31.110 --> 00:34:32.431 But the biggest limiting factor, 00:34:32.452 --> 00:34:35.295 in my opinion, Paul, is yourself. 00:34:39.813 --> 00:34:40.673 Can you read it? 00:34:40.713 --> 00:34:40.893 Yeah. 00:34:41.014 --> 00:34:42.655 I've dipped a toe into content and social 00:34:42.695 --> 00:34:42.976 media. 00:34:43.016 --> 00:34:44.516 Paul saying he lost the momentum, 00:34:45.077 --> 00:34:46.338 but working to get it back on the 00:34:46.378 --> 00:34:46.659 horse. 00:34:46.679 --> 00:34:48.760 Like this is common, right? 00:34:48.981 --> 00:34:50.722 So I would say if I were like 00:34:50.742 --> 00:34:52.523 having a therapy or a media session with 00:34:52.583 --> 00:34:54.405 Paul, I'd say, awesome, man. 00:34:54.646 --> 00:34:55.907 Like, what did that look like? 00:34:56.646 --> 00:34:58.168 And what was too much for you? 00:34:59.092 --> 00:35:00.434 Was it like I was doing it every 00:35:00.514 --> 00:35:01.795 single day and I couldn't? 00:35:01.916 --> 00:35:02.215 Great. 00:35:02.376 --> 00:35:03.356 I would say, awesome. 00:35:03.637 --> 00:35:04.938 What's three videos a week? 00:35:05.018 --> 00:35:06.298 And what if you did them only on 00:35:06.400 --> 00:35:09.222 Tuesday between nine and eleven a.m.? 00:35:09.541 --> 00:35:10.302 Could you do that? 00:35:10.782 --> 00:35:12.045 And if the answer was yes, I'd go, 00:35:12.144 --> 00:35:12.324 great. 00:35:12.344 --> 00:35:13.166 Do that for six months. 00:35:13.951 --> 00:35:15.811 Because as soon as you burn out, 00:35:16.032 --> 00:35:17.773 you've got to unplug. 00:35:17.853 --> 00:35:19.795 You can't just dial it back. 00:35:19.835 --> 00:35:20.175 Trust me, 00:35:20.775 --> 00:35:22.858 I haven't done a podcast interview outside 00:35:22.878 --> 00:35:24.099 of the live streams in a couple weeks. 00:35:24.159 --> 00:35:24.338 Why? 00:35:24.659 --> 00:35:25.360 Dude, I got fried. 00:35:25.800 --> 00:35:27.541 I was on that pace to do three 00:35:27.561 --> 00:35:28.882 hundred and sixty five episodes in three 00:35:28.902 --> 00:35:29.623 hundred sixty five days. 00:35:29.862 --> 00:35:30.123 Actually, 00:35:30.344 --> 00:35:31.704 I still might be on that pace because 00:35:31.744 --> 00:35:32.425 I was doing like... 00:35:33.219 --> 00:35:34.601 three a day at some point. 00:35:35.181 --> 00:35:35.840 I got fried. 00:35:36.101 --> 00:35:37.742 The biggest limiting factor was I got 00:35:37.782 --> 00:35:39.563 fried and I was looking at results going, 00:35:39.844 --> 00:35:40.643 I don't know if any of this stuff 00:35:40.684 --> 00:35:41.364 is helping anybody. 00:35:41.384 --> 00:35:42.385 I don't know if I'm picking the right 00:35:42.425 --> 00:35:42.864 topics. 00:35:43.525 --> 00:35:46.166 I don't know if I care anymore, right? 00:35:46.726 --> 00:35:46.927 So. 00:35:47.268 --> 00:35:49.849 Take that idea into patient care. 00:35:50.489 --> 00:35:53.630 How many of the best therapists get fried, 00:35:53.990 --> 00:35:54.612 burn out, 00:35:54.692 --> 00:35:56.172 not because they're doing too much, 00:35:56.612 --> 00:35:59.114 but because they are doing so much for 00:35:59.213 --> 00:36:01.775 people who really have no capacity to 00:36:01.835 --> 00:36:02.295 improve. 00:36:02.996 --> 00:36:03.416 You know, 00:36:03.436 --> 00:36:05.157 or the improvement is going to be so 00:36:05.237 --> 00:36:06.518 slight on the scale. 00:36:06.539 --> 00:36:08.561 Like I can go treat a patient and 00:36:08.581 --> 00:36:09.702 get eighty five bucks. 00:36:09.802 --> 00:36:11.382 That's not going to move the needle for 00:36:11.422 --> 00:36:14.045 me that the magnitude of change. 00:36:14.606 --> 00:36:16.827 I need thousands of dollars to really make 00:36:16.867 --> 00:36:18.349 it worth the effort in the time. 00:36:18.369 --> 00:36:20.289 And at some point you do, 00:36:20.329 --> 00:36:22.231 you burn out, you get tired. 00:36:22.552 --> 00:36:24.213 And I've told Paul this before. 00:36:25.094 --> 00:36:25.313 Like, 00:36:25.574 --> 00:36:28.655 I am peaks and troughs all year long. 00:36:29.556 --> 00:36:31.777 I drop a hundred videos on YouTube and 00:36:31.797 --> 00:36:33.137 then I don't do anything for three or 00:36:33.177 --> 00:36:34.898 four months because I burn out creating 00:36:34.958 --> 00:36:36.059 those hundred videos. 00:36:36.519 --> 00:36:38.400 Now, there are people, my wife, 00:36:38.780 --> 00:36:40.282 who are going to be slow and steady. 00:36:40.601 --> 00:36:41.782 They're not going to burn out. 00:36:41.822 --> 00:36:44.063 They're going to continuously work and 00:36:44.184 --> 00:36:45.983 they're going to find the pace that works 00:36:46.023 --> 00:36:46.565 for them. 00:36:47.085 --> 00:36:48.965 You and I tend to be more up 00:36:49.005 --> 00:36:50.067 high and down low. 00:36:51.166 --> 00:36:52.286 But that's just the way it is, 00:36:52.306 --> 00:36:52.527 you know, 00:36:52.547 --> 00:36:53.867 and that's why it's so hard for somebody 00:36:53.887 --> 00:36:55.927 to give advice because your personality 00:36:55.987 --> 00:36:56.829 might not match. 00:36:57.088 --> 00:36:58.548 There's a couple of things where we got 00:36:58.568 --> 00:36:59.568 a lot to go into here. 00:36:59.708 --> 00:37:00.949 So, again, 00:37:00.989 --> 00:37:02.349 this is why I went to radio, 00:37:02.429 --> 00:37:03.110 not TV. 00:37:03.269 --> 00:37:06.411 TV required me to like spend hours and 00:37:06.451 --> 00:37:08.012 hours and hours and hours and hours for 00:37:08.211 --> 00:37:09.851 one ninety second video story. 00:37:10.371 --> 00:37:11.713 And I just that was too much for 00:37:11.753 --> 00:37:11.893 me. 00:37:12.213 --> 00:37:13.012 It was so much. 00:37:14.735 --> 00:37:17.559 squeeze for so little juice where i 00:37:17.599 --> 00:37:19.760 preferred being on the radio for five 00:37:19.780 --> 00:37:22.623 hours a day and doing a lighter lift 00:37:23.023 --> 00:37:24.525 but for longer periods of time and 00:37:24.585 --> 00:37:28.489 interacting right so you and i do go 00:37:28.530 --> 00:37:31.052 through these we go like crazy and then 00:37:31.072 --> 00:37:33.655 we're like but where's the roi and here's 00:37:33.695 --> 00:37:34.356 the funny part 00:37:35.503 --> 00:37:36.463 Paul's asking, 00:37:36.563 --> 00:37:39.045 does each person need to be on their 00:37:39.166 --> 00:37:39.965 own island? 00:37:40.405 --> 00:37:41.726 Because right now, if I have a channel, 00:37:42.208 --> 00:37:42.927 I'm my own island. 00:37:43.168 --> 00:37:44.429 And Tony's on his own island, right? 00:37:44.449 --> 00:37:44.969 If I have a podcast, 00:37:44.989 --> 00:37:45.829 you have a podcast. 00:37:46.230 --> 00:37:47.510 This is where I went back to like, 00:37:48.032 --> 00:37:50.492 I was never on my own radio station. 00:37:50.693 --> 00:37:52.594 I was always playing off of what someone 00:37:52.655 --> 00:37:53.255 else did. 00:37:53.675 --> 00:37:54.615 And we as a whole, 00:37:54.795 --> 00:37:56.818 this is where like having a TV channel 00:37:57.318 --> 00:37:59.159 or a network like ESPN, 00:37:59.679 --> 00:38:02.041 what the SportsCenter guys do helps the 00:38:02.061 --> 00:38:03.702 rest of the network and vice versa, right? 00:38:04.507 --> 00:38:05.889 So, Paul, what do you mean by that? 00:38:05.909 --> 00:38:06.210 He says, 00:38:06.250 --> 00:38:09.213 I always go back to Jimmy's PT agents 00:38:09.253 --> 00:38:10.213 like sports agents. 00:38:10.233 --> 00:38:14.077 You know, they've done this before, 00:38:14.117 --> 00:38:15.460 like creator houses. 00:38:15.480 --> 00:38:16.621 Have you heard about these things? 00:38:17.201 --> 00:38:17.402 You know, 00:38:17.422 --> 00:38:19.364 you rent a house on the beach, whatever, 00:38:19.764 --> 00:38:22.146 and everybody gets a room and then there's 00:38:22.166 --> 00:38:23.867 a bunch of little media stalls. 00:38:24.369 --> 00:38:24.929 Essentially, 00:38:24.949 --> 00:38:26.530 we're going to pool all the resources 00:38:26.570 --> 00:38:26.992 together. 00:38:28.364 --> 00:38:30.427 media, production, lighting, space, 00:38:30.788 --> 00:38:33.271 overhead's a giant part of it. 00:38:33.731 --> 00:38:35.152 And now also you have what's called 00:38:35.193 --> 00:38:35.833 bumpability. 00:38:36.806 --> 00:38:38.206 Where if I bring in a great guest 00:38:38.545 --> 00:38:40.047 and I do a segment with them, well, 00:38:40.067 --> 00:38:41.166 why don't you just stop in down the 00:38:41.206 --> 00:38:41.527 hallway? 00:38:41.726 --> 00:38:43.186 The radio station I worked for used to 00:38:43.226 --> 00:38:43.527 do that. 00:38:43.547 --> 00:38:45.347 It's actually how I met one of my 00:38:45.387 --> 00:38:45.907 ex-girlfriends, 00:38:46.288 --> 00:38:48.688 was the local TV news person who's 00:38:48.748 --> 00:38:50.568 promoting a thing would come on my radio 00:38:50.608 --> 00:38:50.929 station. 00:38:51.128 --> 00:38:51.889 But while you're there, 00:38:51.929 --> 00:38:53.509 there's like two doors down. 00:38:53.528 --> 00:38:54.010 There's another thing. 00:38:54.030 --> 00:38:55.409 Why don't you jump on there for fifteen 00:38:55.449 --> 00:38:55.710 minutes? 00:38:56.150 --> 00:38:58.349 But also you have things like billing or 00:38:58.610 --> 00:38:59.951 contract negotiation. 00:39:00.090 --> 00:39:02.411 Instead of having to take twenty percent 00:39:02.510 --> 00:39:03.411 of twenty deals, 00:39:03.751 --> 00:39:05.291 you can take three percent of one hundred 00:39:05.331 --> 00:39:05.632 deals. 00:39:06.231 --> 00:39:07.713 right so i think that's what paul's 00:39:07.733 --> 00:39:09.436 talking about like in in terms of agents 00:39:09.456 --> 00:39:10.697 and sports you are aimed at different 00:39:10.797 --> 00:39:12.099 audiences but i don't think you're 00:39:12.139 --> 00:39:16.585 competition i think you're more comrades 00:39:16.606 --> 00:39:18.288 than you are competition you're more 00:39:18.387 --> 00:39:19.329 you're more on the same team 00:39:20.139 --> 00:39:21.201 So this is, you know, 00:39:21.221 --> 00:39:23.663 we've talked about the barstool sports of 00:39:23.862 --> 00:39:24.903 physical therapy. 00:39:25.423 --> 00:39:27.485 There should be a centralized channel, 00:39:27.565 --> 00:39:28.726 a centralized YouTube, 00:39:28.786 --> 00:39:30.067 centralized Facebook. 00:39:31.708 --> 00:39:34.090 I would imagine the APTA would be the- 00:39:34.190 --> 00:39:36.172 I'm dumbfounded. 00:39:36.231 --> 00:39:37.172 I'm still dumbfounded. 00:39:37.213 --> 00:39:38.393 And that's the only reason I haven't done 00:39:38.414 --> 00:39:38.994 anything because I'm like, 00:39:39.054 --> 00:39:40.255 why hasn't anybody done it? 00:39:42.414 --> 00:39:44.856 I have tried in the past to say, 00:39:44.916 --> 00:39:46.717 hey guys, create videos. 00:39:46.878 --> 00:39:48.360 I'll share them to my community. 00:39:49.041 --> 00:39:51.682 I had one person create a video that 00:39:51.742 --> 00:39:53.123 I did share to my community. 00:39:54.385 --> 00:39:55.326 Nobody else has done it. 00:39:55.365 --> 00:39:57.047 You would think that you could, 00:39:57.128 --> 00:39:57.809 someone could, 00:39:57.989 --> 00:40:00.690 one could create a YouTube channel 00:40:00.751 --> 00:40:04.275 dedicated to physical therapy and create 00:40:04.534 --> 00:40:06.255 silos within that channel 00:40:07.197 --> 00:40:10.119 of you know neuro and ortho and knee 00:40:10.159 --> 00:40:12.041 replacement and rotator cuff and you have 00:40:12.081 --> 00:40:14.824 your specialist they still have their own 00:40:15.184 --> 00:40:18.706 individual channels but everybody pulls 00:40:18.746 --> 00:40:21.248 the resources into this one to get it 00:40:21.289 --> 00:40:23.550 to a million followers to get the the 00:40:23.610 --> 00:40:26.634 views up and then it distributes traffic 00:40:26.753 --> 00:40:29.896 out right you have to have that way 00:40:29.936 --> 00:40:31.338 for traffic to pay off though 00:40:31.862 --> 00:40:32.443 Yeah. 00:40:32.463 --> 00:40:34.585 That's why it's like... 00:40:35.085 --> 00:40:36.385 And I've been thinking about this a lot 00:40:36.445 --> 00:40:38.007 where it's only going to get harder. 00:40:38.027 --> 00:40:38.166 I mean, 00:40:38.186 --> 00:40:39.387 there's a couple of models on how to 00:40:39.407 --> 00:40:40.548 make money with content, right? 00:40:40.588 --> 00:40:42.269 Like Tony does it where he's like a 00:40:42.369 --> 00:40:45.592 lot of views or less views and I'll 00:40:45.612 --> 00:40:47.233 take a little bit of money times a 00:40:47.293 --> 00:40:49.014 million views and I've got myself a few 00:40:49.054 --> 00:40:49.434 nickels. 00:40:50.034 --> 00:40:51.695 With podcasting, I go the other route, 00:40:51.715 --> 00:40:52.155 which is like, 00:40:52.637 --> 00:40:54.438 I'm going to sign a sponsor for no 00:40:54.478 --> 00:40:56.079 less than seven hundred fifty bucks, 00:40:56.099 --> 00:40:57.239 a thousand bucks a month. 00:40:57.920 --> 00:40:58.800 But I'm going to tell you 00:41:00.775 --> 00:41:02.577 I'm dropping three episodes a week and 00:41:02.617 --> 00:41:04.018 you're going to spend this much time with 00:41:04.038 --> 00:41:04.237 them. 00:41:04.478 --> 00:41:06.059 And I know exactly who that person is 00:41:06.320 --> 00:41:08.380 because your neighbor who's an auto 00:41:08.400 --> 00:41:09.762 mechanic is not listening to his PT 00:41:09.902 --> 00:41:10.742 related podcast. 00:41:11.083 --> 00:41:12.684 And if you want to sell CEUs or 00:41:12.704 --> 00:41:15.465 a residency or staffing to a PT, 00:41:15.985 --> 00:41:16.985 I'm one of your guys. 00:41:18.007 --> 00:41:23.329 So I look at what you just said 00:41:23.349 --> 00:41:25.490 in terms of like APTA would be perfectly 00:41:25.550 --> 00:41:25.992 leveraged. 00:41:26.092 --> 00:41:27.793 They have the brand, they have access, 00:41:27.813 --> 00:41:28.753 they have the facilities, 00:41:28.773 --> 00:41:29.594 they have the staffing. 00:41:30.666 --> 00:41:37.030 I think the next available organization 00:41:37.050 --> 00:41:38.331 that might be able to pull that off 00:41:38.371 --> 00:41:40.032 is an EMR. 00:41:40.052 --> 00:41:42.193 Because there's a payoff on the back end. 00:41:42.233 --> 00:41:45.175 The EMR company or a staffing company. 00:41:45.735 --> 00:41:47.795 The EMR company or a staffing company can 00:41:47.835 --> 00:41:48.717 look at that and go, 00:41:49.297 --> 00:41:52.338 if I put fifty grand in and I 00:41:52.418 --> 00:41:53.820 land four clients, 00:41:54.420 --> 00:41:55.701 or if I'm a staffing company, 00:41:55.900 --> 00:41:57.461 I put fifty grand in and I land... 00:41:59.103 --> 00:42:00.644 Ten travel contracts. 00:42:01.525 --> 00:42:02.927 I've paid for that self. 00:42:04.306 --> 00:42:06.989 And also, we've talked about this before, 00:42:07.590 --> 00:42:08.891 content compounds. 00:42:09.391 --> 00:42:10.831 So the stuff that I paid for in 00:42:10.891 --> 00:42:11.711 January, 00:42:12.072 --> 00:42:13.934 I can dust that off and reshare that. 00:42:14.414 --> 00:42:15.574 And the audience compounds. 00:42:15.894 --> 00:42:18.077 I was saying that APTA is probably the 00:42:18.177 --> 00:42:19.478 one organization that could pull that off, 00:42:19.498 --> 00:42:20.038 but they haven't. 00:42:20.057 --> 00:42:21.298 I don't know why. 00:42:22.605 --> 00:42:24.306 They would have to be internal profession 00:42:24.766 --> 00:42:25.266 in my mind. 00:42:25.306 --> 00:42:27.128 They are not business to public. 00:42:27.168 --> 00:42:31.411 So then I wonder if that's an opportunity 00:42:31.471 --> 00:42:34.833 for a new person to come in. 00:42:35.634 --> 00:42:36.894 It's obviously a need. 00:42:37.155 --> 00:42:39.456 It's obviously somebody that has the 00:42:39.496 --> 00:42:41.717 chops, somebody that has done it before, 00:42:42.217 --> 00:42:44.458 can grow a channel, can produce it. 00:42:44.940 --> 00:42:46.721 And it's a full time commitment. 00:42:46.740 --> 00:42:48.282 It's okay, we're going to do this. 00:42:48.621 --> 00:42:50.083 I'm sure the money is in it. 00:42:51.623 --> 00:42:53.949 But who would front that money? 00:42:53.969 --> 00:42:55.632 That's what I would say next is after 00:42:55.711 --> 00:42:56.494 APTA, 00:42:57.556 --> 00:42:59.960 the A- tier would be either a staffing 00:43:00.000 --> 00:43:01.983 company, like a travel staffing company, 00:43:02.505 --> 00:43:03.206 or an EMR. 00:43:04.137 --> 00:43:06.059 because they're the ones that can say for 00:43:06.119 --> 00:43:08.262 every client, for every one sale, 00:43:08.782 --> 00:43:09.784 you're not going to make money selling 00:43:09.804 --> 00:43:10.744 t-shirts on this. 00:43:11.264 --> 00:43:12.585 It would be very difficult to make money 00:43:12.626 --> 00:43:16.110 on views on this to start anyway, right? 00:43:16.349 --> 00:43:18.773 Because you're asking for a commitment of 00:43:18.932 --> 00:43:19.353 effort. 00:43:19.793 --> 00:43:21.976 And if people can't see the ROI quickly, 00:43:22.376 --> 00:43:23.918 I show up and treat a patient and 00:43:23.938 --> 00:43:24.697 then two weeks later, 00:43:25.378 --> 00:43:27.800 a check drops into my bank account. 00:43:28.460 --> 00:43:29.641 That's a fast enough loop. 00:43:30.083 --> 00:43:31.824 If someone came to me ten years ago 00:43:31.844 --> 00:43:32.083 and said, 00:43:32.103 --> 00:43:33.565 you're going to start a podcast and you're 00:43:33.585 --> 00:43:34.706 going to have a significant amount of your 00:43:34.746 --> 00:43:36.706 income be based on that, I'd go, 00:43:36.987 --> 00:43:37.648 you're insane. 00:43:37.827 --> 00:43:38.789 I did it because it was this new 00:43:38.809 --> 00:43:40.250 little toy and I liked it and I 00:43:40.289 --> 00:43:41.010 was curious. 00:43:41.590 --> 00:43:42.391 It paid in the end. 00:43:42.592 --> 00:43:43.773 But I get why people are like, 00:43:44.012 --> 00:43:44.552 I don't know. 00:43:44.672 --> 00:43:45.793 I can't be the Tony. 00:43:46.315 --> 00:43:47.635 I think sometimes the things that you 00:43:47.655 --> 00:43:48.376 share, Tony, 00:43:48.516 --> 00:43:50.717 actually scare people out of starting. 00:43:52.175 --> 00:43:52.996 Because they're like, yeah, 00:43:53.016 --> 00:43:54.737 he's so much further than me. 00:43:55.077 --> 00:43:57.617 Like he's look, look, look, he look, 00:43:57.637 --> 00:43:58.757 he just he said, 00:43:58.938 --> 00:44:00.579 I accidentally shared this video from 00:44:00.619 --> 00:44:02.360 three years that I shot three years ago 00:44:02.380 --> 00:44:03.300 and I forgot to share it. 00:44:03.320 --> 00:44:04.119 It got a million views. 00:44:04.139 --> 00:44:05.581 Oh, my God. 00:44:05.621 --> 00:44:06.440 I look at that and I go, 00:44:07.481 --> 00:44:10.242 I just scripted ten things out and it 00:44:10.262 --> 00:44:13.804 got bupkis that that jacks with my 00:44:13.844 --> 00:44:14.423 confidence. 00:44:16.239 --> 00:44:17.760 Will saying the breakfast club might be 00:44:17.800 --> 00:44:19.081 the closest thing we've got to that hub. 00:44:19.382 --> 00:44:20.043 Maybe. 00:44:20.302 --> 00:44:21.164 But even look at this. 00:44:21.985 --> 00:44:23.407 This gets okay views. 00:44:23.686 --> 00:44:24.128 Okay. 00:44:25.269 --> 00:44:28.630 And we've been doing this for three years, 00:44:28.831 --> 00:44:29.431 two years. 00:44:29.612 --> 00:44:30.371 Here's the thing. 00:44:31.311 --> 00:44:32.432 I don't know if we want to say 00:44:32.452 --> 00:44:33.992 the name of the group, 00:44:35.333 --> 00:44:37.114 but there is an EMR that out there 00:44:37.753 --> 00:44:39.715 that is trying to do this, 00:44:39.775 --> 00:44:41.056 had tried to do this. 00:44:41.195 --> 00:44:42.715 I haven't been in touch with them for 00:44:42.755 --> 00:44:43.135 a while. 00:44:43.215 --> 00:44:44.757 I'm looking at the YouTube channel right 00:44:44.817 --> 00:44:45.016 now. 00:44:45.077 --> 00:44:46.978 Four hundred and forty eight subscribers 00:44:47.038 --> 00:44:47.518 went nowhere. 00:44:48.875 --> 00:44:49.795 they're, but I mean, 00:44:50.096 --> 00:44:51.317 they have the money behind them. 00:44:51.697 --> 00:44:53.440 They have high production value. 00:44:53.699 --> 00:44:54.860 They do an amazing job. 00:44:54.900 --> 00:44:55.983 They get a ton of guests. 00:44:56.003 --> 00:44:58.744 They've brought in, uh, you know, 00:44:58.766 --> 00:45:00.867 creators that people know and, 00:45:01.007 --> 00:45:04.130 and tried to build that sports, you know, 00:45:04.391 --> 00:45:06.153 can, can I show, can I share, 00:45:06.193 --> 00:45:07.074 we want to say the name, 00:45:07.375 --> 00:45:08.655 but this is an EMR company. 00:45:09.456 --> 00:45:11.157 That tried to do exactly what we just 00:45:11.177 --> 00:45:11.438 said. 00:45:11.637 --> 00:45:12.318 Tried to. 00:45:12.878 --> 00:45:14.719 Can I tell you why I think it 00:45:14.759 --> 00:45:15.338 didn't work? 00:45:15.858 --> 00:45:16.659 Please. 00:45:16.699 --> 00:45:18.601 They tried to sell way too early. 00:45:19.981 --> 00:45:21.081 You can smell it. 00:45:21.742 --> 00:45:21.942 Yeah. 00:45:22.001 --> 00:45:24.003 Everything drips with use us. 00:45:24.103 --> 00:45:25.422 Everything's an ad. 00:45:25.802 --> 00:45:28.704 Just look at the topics, right? 00:45:28.824 --> 00:45:30.005 Everything's a close. 00:45:30.204 --> 00:45:31.405 I've written about it on LinkedIn, 00:45:31.445 --> 00:45:32.606 about LinkedIn posts. 00:45:33.621 --> 00:45:35.782 If you start with this cool content that 00:45:35.802 --> 00:45:36.963 I'm looking at, I'm like, yeah, 00:45:36.983 --> 00:45:37.764 I'm nodding along. 00:45:38.164 --> 00:45:40.126 And then halfway through the little 00:45:40.166 --> 00:45:41.427 LinkedIn diatribe I'm on, 00:45:41.686 --> 00:45:43.969 and that's why we here at Callahan Auto 00:45:44.028 --> 00:45:46.291 Parts only use the finest auto parts. 00:45:46.731 --> 00:45:47.972 Oh, the whole thing's an ad. 00:45:48.172 --> 00:45:48.891 People reject it. 00:45:49.233 --> 00:45:51.655 It drips and smells of corporate. 00:45:52.094 --> 00:45:54.135 Look at the videos that Barstool creates. 00:45:54.657 --> 00:45:56.498 They're created on phones, dude. 00:45:56.518 --> 00:45:57.179 They're created... 00:45:58.210 --> 00:46:00.012 in the offices with a bunch of twenty 00:46:00.052 --> 00:46:02.556 thirty somethings goofing off watching 00:46:02.596 --> 00:46:05.438 sports that's why it's real that doesn't 00:46:05.458 --> 00:46:07.440 look real to me that drips of fake 00:46:08.351 --> 00:46:09.251 I'm going to disagree. 00:46:09.391 --> 00:46:11.134 I'm looking at it right now. 00:46:12.094 --> 00:46:13.516 I just think it was too small of 00:46:13.536 --> 00:46:14.217 an audience. 00:46:14.237 --> 00:46:17.039 And, you know, I've got that audience, 00:46:17.081 --> 00:46:18.782 like I've got my Learn Medicare billing 00:46:18.802 --> 00:46:19.143 channel. 00:46:19.182 --> 00:46:21.945 The audience is PT, OT, SLP. 00:46:23.047 --> 00:46:24.248 It's kind of business. 00:46:24.307 --> 00:46:25.909 This audience and you and I have had 00:46:25.929 --> 00:46:26.851 this conversation. 00:46:26.971 --> 00:46:29.373 This audience is too small of an audience 00:46:29.393 --> 00:46:29.994 to really. 00:46:30.614 --> 00:46:33.217 get out there and go viral i think 00:46:33.277 --> 00:46:35.418 if we look at some of the big 00:46:35.898 --> 00:46:39.260 um general physical therapy channels bob 00:46:39.300 --> 00:46:42.422 and brad ask dr joe i always forget 00:46:42.463 --> 00:46:44.563 his name athlean x the guy he's a 00:46:44.623 --> 00:46:47.186 physical therapist like these are in the 00:46:47.246 --> 00:46:49.887 tens of millions of of subscribers they 00:46:49.927 --> 00:46:52.250 have huge channels huge reach 00:46:53.302 --> 00:46:55.744 I think if we took the profession of 00:46:55.784 --> 00:46:59.068 physical therapy, created the silos, 00:46:59.507 --> 00:47:02.110 supported individual content creators on a 00:47:02.210 --> 00:47:03.431 central location, 00:47:04.132 --> 00:47:06.173 I think we can hit tens of millions 00:47:06.233 --> 00:47:06.954 of followers. 00:47:07.034 --> 00:47:08.356 I don't disagree. 00:47:08.376 --> 00:47:09.956 Yeah, hundreds of millions of views. 00:47:10.478 --> 00:47:12.599 And you said, who's going to fund it? 00:47:13.400 --> 00:47:15.161 I don't really think it needs funding. 00:47:15.762 --> 00:47:16.742 That's the thing. 00:47:17.262 --> 00:47:20.666 I can start my YouTube membership for zero 00:47:20.686 --> 00:47:21.067 cost. 00:47:21.827 --> 00:47:24.208 If nobody signs, I don't lose any money. 00:47:24.809 --> 00:47:26.510 I'm spending the time anyway. 00:47:27.271 --> 00:47:29.313 I've always gone back to there are so 00:47:29.373 --> 00:47:32.036 many creators out there who are creating 00:47:32.715 --> 00:47:34.036 and nobody is watching. 00:47:35.157 --> 00:47:38.201 Let's bring them into this ecosystem with 00:47:38.221 --> 00:47:39.902 a little bit of education and say, hey, 00:47:40.202 --> 00:47:42.764 this is why nobody's watching your hook, 00:47:43.125 --> 00:47:44.025 your story. 00:47:44.365 --> 00:47:46.568 Like, let's clean those parts up. 00:47:46.648 --> 00:47:48.630 Let's clip all this stuff out that doesn't 00:47:48.650 --> 00:47:49.530 need to be in there. 00:47:50.518 --> 00:47:52.460 i do think it's still a big opportunity 00:47:52.480 --> 00:47:55.744 for somebody who wanted to take it yeah 00:47:57.266 --> 00:47:59.047 i think if this were to ever go 00:47:59.088 --> 00:48:01.389 anywhere the answer would be like occam's 00:48:01.429 --> 00:48:04.653 razor it would be the simplest solution 00:48:04.873 --> 00:48:06.175 like whenever you're starting talking 00:48:06.215 --> 00:48:08.637 about anything that a seven-year-old 00:48:08.677 --> 00:48:10.500 couldn't understand that's when it would 00:48:10.539 --> 00:48:11.762 fail so 00:48:15.061 --> 00:48:16.882 The only thing is it's not zero dollars 00:48:16.902 --> 00:48:18.143 because it's people's time. 00:48:18.722 --> 00:48:21.403 And even more expensive, it's their ego. 00:48:21.704 --> 00:48:22.423 And I don't blame them. 00:48:22.443 --> 00:48:23.425 Do you know what I mean? 00:48:23.485 --> 00:48:23.925 I get it. 00:48:25.724 --> 00:48:27.085 I had a fifteen-year head start. 00:48:28.606 --> 00:48:29.706 I used to get commended. 00:48:29.947 --> 00:48:30.907 Oh, as a PT student, 00:48:30.927 --> 00:48:32.226 you stepped out of your comfort zone and 00:48:32.246 --> 00:48:33.688 started interviewing people as a student. 00:48:33.708 --> 00:48:34.887 I was like, 00:48:34.987 --> 00:48:36.568 I stepped into my comfort zone. 00:48:37.369 --> 00:48:39.309 I got to play stupid but sound smart 00:48:39.349 --> 00:48:40.630 because I asked it as a question in 00:48:40.650 --> 00:48:41.269 an interview. 00:48:42.485 --> 00:48:43.867 That was a life hack, right? 00:48:44.387 --> 00:48:45.949 So I do think it's, 00:48:47.172 --> 00:48:48.333 you have to get someone to say, 00:48:48.632 --> 00:48:51.036 I am the Parkinson's disease PT and I'm 00:48:51.056 --> 00:48:53.438 going to plant my flag and I'm smart 00:48:53.458 --> 00:48:53.719 enough. 00:48:53.898 --> 00:48:55.501 Because as soon as I say something and 00:48:55.601 --> 00:48:57.103 five colleagues come in the comment 00:48:57.123 --> 00:48:57.423 section, 00:48:58.496 --> 00:49:00.476 Your ego is shot, and I don't disagree. 00:49:01.577 --> 00:49:03.717 That is the dumbest part of human nature, 00:49:04.157 --> 00:49:05.677 but it is the biggest limiting factor. 00:49:05.918 --> 00:49:06.077 I mean, 00:49:06.438 --> 00:49:07.619 this is sort of the crux of how 00:49:07.679 --> 00:49:08.719 I started the damn podcast. 00:49:08.759 --> 00:49:11.440 I was sitting in a presentation room with 00:49:11.460 --> 00:49:13.179 a thousand PTs at a state conference, 00:49:13.619 --> 00:49:15.420 and I was like, do you understand? 00:49:15.460 --> 00:49:17.101 This is ten, eleven years ago. 00:49:17.460 --> 00:49:18.282 I was like, wow, 00:49:18.661 --> 00:49:22.023 how much information is just stored in the 00:49:22.083 --> 00:49:24.483 brains of all these people sitting in this 00:49:24.523 --> 00:49:26.164 room, and it'll never leave. 00:49:26.864 --> 00:49:28.545 Even the presentation we were watching 00:49:28.824 --> 00:49:29.905 wasn't being recorded. 00:49:30.385 --> 00:49:31.045 I was like, wow, 00:49:31.264 --> 00:49:32.585 this thing's going to be said. 00:49:33.005 --> 00:49:33.865 It was prepared. 00:49:34.226 --> 00:49:35.206 Effort was done. 00:49:35.547 --> 00:49:36.427 It was prepared. 00:49:36.686 --> 00:49:37.626 It was executed. 00:49:38.146 --> 00:49:39.688 Most people will nod and forget. 00:49:39.827 --> 00:49:41.248 Eighty six percent of it before they leave 00:49:41.268 --> 00:49:41.588 the room. 00:49:41.867 --> 00:49:42.268 And I was like, 00:49:42.548 --> 00:49:43.608 that is a crying shame. 00:49:44.028 --> 00:49:46.289 And now we're twenty light years past that 00:49:46.309 --> 00:49:49.251 where we record and share like crazy. 00:49:49.911 --> 00:49:52.010 And the good stuff I still think is 00:49:52.452 --> 00:49:53.532 the good stuff is still out there. 00:49:55.188 --> 00:49:57.250 I'm going to grab a screenshot and I'll 00:49:57.349 --> 00:49:59.550 share it of the last three hundred and 00:49:59.590 --> 00:50:03.873 sixty five days revenue from individual 00:50:03.914 --> 00:50:06.597 videos, because now, you know, 00:50:07.137 --> 00:50:08.777 I've noticed this trend in my life. 00:50:08.797 --> 00:50:10.139 I'm fifty one years old now. 00:50:10.179 --> 00:50:12.940 There's been a thirty year analysis, 00:50:12.981 --> 00:50:14.322 but something that I've seen, 00:50:15.262 --> 00:50:16.063 I get an idea. 00:50:17.532 --> 00:50:19.233 I get excited, I get pumped up, 00:50:19.293 --> 00:50:21.094 I put a bunch of resources behind it 00:50:21.614 --> 00:50:23.096 and then I burn out and it dies 00:50:23.315 --> 00:50:24.777 and it just sits there and it doesn't 00:50:24.817 --> 00:50:25.516 do anything. 00:50:25.536 --> 00:50:28.659 And then I start to get excited about 00:50:28.719 --> 00:50:30.239 it again and I start to rethink it 00:50:30.298 --> 00:50:32.661 again and technology has changed, 00:50:33.740 --> 00:50:35.121 culture has changed, 00:50:35.282 --> 00:50:36.422 other things have changed. 00:50:36.902 --> 00:50:38.222 And a lot of these ideas, 00:50:38.402 --> 00:50:39.943 the first time I throw them out, 00:50:40.043 --> 00:50:41.724 they don't go anywhere and then the second 00:50:41.764 --> 00:50:43.326 time they get a little bit of traction 00:50:43.365 --> 00:50:45.047 and sometimes it takes three or four 00:50:45.206 --> 00:50:45.686 efforts 00:50:46.737 --> 00:50:48.260 But usually, you know, 00:50:48.280 --> 00:50:51.708 at some point something clicks and it 00:50:51.768 --> 00:50:52.389 takes root. 00:50:52.409 --> 00:50:53.532 Yeah. 00:50:53.592 --> 00:50:54.474 It's more me than we. 00:50:55.289 --> 00:50:56.771 Yeah. 00:50:56.791 --> 00:50:58.391 So if you can grab that screenshot, 00:50:59.032 --> 00:50:59.974 this takes me back. 00:51:00.014 --> 00:51:01.614 So people want to get monetized. 00:51:01.655 --> 00:51:03.715 They want their YouTube channel monetized. 00:51:03.755 --> 00:51:04.836 You know, even a dollar, 00:51:04.876 --> 00:51:06.679 you and I have said this multiple times, 00:51:07.239 --> 00:51:10.240 a dollar puts fuel in the tank of 00:51:10.320 --> 00:51:11.181 our motivation. 00:51:11.242 --> 00:51:13.043 It's validation. 00:51:13.324 --> 00:51:13.623 Yeah. 00:51:13.724 --> 00:51:15.485 Proof of concept, market fit. 00:51:16.965 --> 00:51:20.208 So going back to this global idea, 00:51:22.168 --> 00:51:23.730 There are, you know, 00:51:23.789 --> 00:51:25.291 on my YouTube channel, 00:51:25.331 --> 00:51:26.590 there are individual videos. 00:51:26.630 --> 00:51:28.052 YouTube gives us revenue. 00:51:28.911 --> 00:51:30.512 I know one video, 00:51:30.913 --> 00:51:31.753 if you can share it, 00:51:31.853 --> 00:51:33.554 generated four hundred and sixty six 00:51:33.594 --> 00:51:35.054 dollars over the last three hundred and 00:51:35.094 --> 00:51:35.914 sixty five days. 00:51:36.815 --> 00:51:38.217 I just took this screenshot. 00:51:38.257 --> 00:51:39.496 So this is the most up to date 00:51:39.536 --> 00:51:39.777 ever. 00:51:40.617 --> 00:51:42.438 Another video still struggling after your 00:51:42.458 --> 00:51:43.099 knee replacement, 00:51:43.119 --> 00:51:44.278 three hundred and eighty dollars. 00:51:44.940 --> 00:51:47.320 So even something like that to say, 00:51:48.498 --> 00:51:51.722 rebuild the channel i've got the choose pt 00:51:51.742 --> 00:51:53.985 first youtube channel i could change the 00:51:54.025 --> 00:51:56.527 name i could rebrand it it's already got 00:51:56.547 --> 00:51:58.590 i don't know twelve hundred or something 00:51:58.670 --> 00:52:02.152 subscribers i've done this before and you 00:52:02.193 --> 00:52:06.637 make it a profession you know specific 00:52:06.677 --> 00:52:07.057 channel 00:52:08.114 --> 00:52:09.295 geared to the consumer. 00:52:10.536 --> 00:52:14.119 We looked at the APTA's YouTube channel, 00:52:14.179 --> 00:52:15.380 Facing the Consumer. 00:52:16.260 --> 00:52:18.063 They haven't published in three years and 00:52:18.083 --> 00:52:19.384 it was one video and then it was 00:52:19.423 --> 00:52:20.184 five years ago. 00:52:21.224 --> 00:52:22.266 We do that. 00:52:22.686 --> 00:52:25.608 We invite small creators who don't have an 00:52:25.708 --> 00:52:26.248 audience 00:52:26.929 --> 00:52:30.050 we get the channel monetized more quickly 00:52:30.070 --> 00:52:31.652 than they could get their individual 00:52:31.672 --> 00:52:32.592 channel monetized. 00:52:33.014 --> 00:52:34.795 And we could even do a revenue share 00:52:35.195 --> 00:52:37.056 because these are objective numbers. 00:52:37.117 --> 00:52:37.376 You know, 00:52:37.637 --> 00:52:39.759 if they have a video that goes viral 00:52:39.838 --> 00:52:41.039 on our platform, 00:52:41.780 --> 00:52:44.021 we could do a revenue share based on 00:52:44.181 --> 00:52:45.922 the actual analytics. 00:52:46.503 --> 00:52:47.463 And then when they get their own 00:52:47.503 --> 00:52:49.005 individual channel monetized, 00:52:49.045 --> 00:52:52.128 they get all that additional revenue. 00:52:52.188 --> 00:52:53.248 It's like an incubator. 00:52:54.894 --> 00:52:58.280 where we're investing time and effort and 00:52:58.360 --> 00:52:59.121 so are they, 00:52:59.262 --> 00:53:01.184 but they're at least saying someone's been 00:53:01.204 --> 00:53:01.987 there and done that. 00:53:02.407 --> 00:53:03.489 So at least it's safer. 00:53:03.909 --> 00:53:05.773 But they own the IP when they're done, 00:53:05.833 --> 00:53:06.032 right? 00:53:06.092 --> 00:53:06.554 I don't want it. 00:53:06.594 --> 00:53:07.615 I don't want their videos, right? 00:53:08.780 --> 00:53:10.802 I would call it a launchpad more than 00:53:10.842 --> 00:53:12.543 an incubator, same concept. 00:53:14.003 --> 00:53:16.806 Our return on the investment is we get 00:53:16.847 --> 00:53:19.429 to leverage hundreds of creators to 00:53:19.509 --> 00:53:22.751 accelerate the growth of one channel that 00:53:22.771 --> 00:53:25.132 will then potentially distribute and 00:53:25.172 --> 00:53:27.815 promote individual channels from there. 00:53:28.856 --> 00:53:30.557 That channel is obviously going to have 00:53:30.617 --> 00:53:34.061 value, generate monetary income. 00:53:36.342 --> 00:53:37.182 And, yeah, 00:53:37.543 --> 00:53:41.485 we would be essentially the people funding 00:53:41.525 --> 00:53:44.548 the project with our time, our knowledge, 00:53:45.088 --> 00:53:48.211 our history of thousands of failures 00:53:48.271 --> 00:53:51.313 before we built anything that generated 00:53:51.373 --> 00:53:53.416 traffic and revenue. 00:53:53.536 --> 00:53:55.637 Yeah. 00:53:55.677 --> 00:53:56.797 Got to get people to commit to do 00:53:56.838 --> 00:53:57.778 this. 00:53:59.179 --> 00:54:00.061 That goes back to this. 00:54:01.251 --> 00:54:02.233 I need you to invest. 00:54:02.353 --> 00:54:03.393 I need you to step out there. 00:54:03.494 --> 00:54:04.695 I need you to trust in yourself. 00:54:04.715 --> 00:54:05.795 I need to believe in the idea. 00:54:07.757 --> 00:54:08.097 I don't know. 00:54:08.177 --> 00:54:09.298 I've always been the person who's like, 00:54:09.360 --> 00:54:10.260 I'll just try it. 00:54:10.300 --> 00:54:11.161 What's the downside? 00:54:12.121 --> 00:54:13.282 I remember my professor asked me, 00:54:13.623 --> 00:54:14.264 if you start a... 00:54:14.324 --> 00:54:15.164 What's this thing called again? 00:54:15.184 --> 00:54:15.846 A podcast? 00:54:16.326 --> 00:54:17.206 If you start this podcast, 00:54:17.387 --> 00:54:18.907 what do you lose if it goes nowhere? 00:54:18.927 --> 00:54:20.409 And I was like, well, the microphone's, 00:54:20.630 --> 00:54:24.554 you know, and hosting is, you know, 00:54:24.594 --> 00:54:25.014 and she's like, 00:54:27.744 --> 00:54:28.704 Feels like a low barrier. 00:54:28.744 --> 00:54:32.608 Now, it was also my time, 00:54:32.708 --> 00:54:34.411 but I was also curious about that stuff 00:54:34.510 --> 00:54:35.952 anyway, where I was like, I don't know, 00:54:36.032 --> 00:54:37.052 I kind of want to know this stuff. 00:54:37.094 --> 00:54:39.635 So even if I got zero listens, 00:54:39.956 --> 00:54:40.936 I learned stuff. 00:54:41.237 --> 00:54:42.858 So cheat code wise, 00:54:42.878 --> 00:54:44.601 it was still worth it for me. 00:54:46.635 --> 00:54:48.376 See, I get all pumped up. 00:54:48.396 --> 00:54:50.398 I know. 00:54:50.518 --> 00:54:51.818 I'm already thinking like, 00:54:51.998 --> 00:54:53.039 what do we name it? 00:54:53.179 --> 00:54:55.780 I wouldn't make it PT specific because I 00:54:55.800 --> 00:54:58.143 would want to be able to include OT 00:54:58.163 --> 00:54:58.742 and speech. 00:55:00.284 --> 00:55:01.543 I would want to look at what else 00:55:01.583 --> 00:55:03.626 is already out there, you know, 00:55:03.666 --> 00:55:03.766 and 00:55:04.766 --> 00:55:06.608 already thinking about like what are the 00:55:06.668 --> 00:55:09.349 legal agreements look like so that if a 00:55:09.389 --> 00:55:13.293 video does go viral I mean can does 00:55:13.333 --> 00:55:14.673 the creator have the right to take the 00:55:14.713 --> 00:55:16.954 video down or once it's up there is 00:55:17.074 --> 00:55:19.717 it kind of locked in if I create 00:55:19.757 --> 00:55:22.259 a course on a platform that course is 00:55:22.358 --> 00:55:25.601 locked in I can stop selling it to 00:55:25.722 --> 00:55:28.643 new people but most of the platforms won't 00:55:28.684 --> 00:55:30.465 let you take it down because other people 00:55:30.505 --> 00:55:31.706 have already bought that course 00:55:32.813 --> 00:55:34.335 So it's all of this stuff. 00:55:35.335 --> 00:55:36.577 That's the exciting stuff. 00:55:36.938 --> 00:55:41.445 This is the dopamine rush that comes in 00:55:42.005 --> 00:55:44.688 and like takes you away from the 00:55:44.728 --> 00:55:46.811 commitments you already made to other 00:55:46.871 --> 00:55:47.632 projects 00:55:48.547 --> 00:55:50.708 This is probably why I don't end up 00:55:51.228 --> 00:55:53.568 really taking anything to, you know, 00:55:53.668 --> 00:55:56.210 tens of millions of dollars because I, 00:55:56.371 --> 00:55:58.092 soon as I get a little success, 00:55:58.612 --> 00:55:59.992 the dopamine declines. 00:56:00.373 --> 00:56:01.612 And then I started looking at the next 00:56:01.652 --> 00:56:02.914 thing, you know, 00:56:02.954 --> 00:56:04.655 I've got a little success already. 00:56:04.735 --> 00:56:06.315 I've got things that are working. 00:56:06.456 --> 00:56:09.516 Why would I even consider moving into 00:56:09.577 --> 00:56:10.637 something new? 00:56:11.338 --> 00:56:13.199 Because I'm addicted to the dopamine and 00:56:13.239 --> 00:56:15.380 the excitement more than I'm addicted to 00:56:15.420 --> 00:56:17.820 the revenue and the actual business. 00:56:18.041 --> 00:56:18.181 Yeah, 00:56:18.260 --> 00:56:19.961 you and I are probably similar in that 00:56:20.422 --> 00:56:22.643 there's this the six types of working 00:56:22.702 --> 00:56:23.123 genius. 00:56:23.182 --> 00:56:24.764 It's like one of those like personality 00:56:24.804 --> 00:56:25.664 slash work tests. 00:56:25.724 --> 00:56:27.045 And one of them is the is the 00:56:27.085 --> 00:56:28.244 genius of tenacity, 00:56:28.626 --> 00:56:29.806 which is like the finisher. 00:56:30.445 --> 00:56:31.746 And I get yelled at all the time 00:56:31.766 --> 00:56:33.487 because I start fifteen projects, 00:56:34.387 --> 00:56:37.289 get nine of them to the halfway mark, 00:56:37.708 --> 00:56:39.230 get three of them to the three quarter 00:56:39.250 --> 00:56:41.351 mark, and then I'm starting six more. 00:56:42.791 --> 00:56:43.452 That's the idea. 00:56:44.304 --> 00:56:46.344 Yeah. 00:56:46.425 --> 00:56:46.525 Yeah. 00:56:46.545 --> 00:56:46.724 All right. 00:56:46.764 --> 00:56:48.106 We're, we're at the top of the show. 00:56:48.846 --> 00:56:50.867 What are you thinking for parting shot? 00:56:51.847 --> 00:56:53.528 Parting shots is we flirted with ideas 00:56:53.568 --> 00:56:53.929 like this. 00:56:54.088 --> 00:56:54.748 I would love to try, 00:56:54.768 --> 00:56:55.929 like it's almost summer. 00:56:56.349 --> 00:56:57.791 Is that a slower time at the clinic 00:56:57.811 --> 00:57:00.271 for you or busier? 00:57:00.572 --> 00:57:00.731 Uh, 00:57:00.751 --> 00:57:02.753 inconsequential busy from a family 00:57:02.793 --> 00:57:03.753 perspective, you know, 00:57:03.793 --> 00:57:06.916 family vacations and kids are available. 00:57:07.295 --> 00:57:08.315 And I would say we play with the 00:57:08.376 --> 00:57:09.936 ideas we've talked about and launch them 00:57:09.956 --> 00:57:10.476 in the fall. 00:57:10.556 --> 00:57:11.577 That gives us some runway. 00:57:12.940 --> 00:57:13.121 Yeah. 00:57:13.661 --> 00:57:14.222 Yeah. 00:57:14.362 --> 00:57:14.742 And then, and then, 00:57:14.802 --> 00:57:15.943 and then publish the results. 00:57:16.463 --> 00:57:18.385 Would you be against if we could get 00:57:19.827 --> 00:57:22.469 a large organization who saw this or heard 00:57:22.509 --> 00:57:24.429 this or got pinged from enough people that 00:57:24.469 --> 00:57:25.690 go, we want to buy in, 00:57:25.710 --> 00:57:26.552 we want to invest. 00:57:26.711 --> 00:57:27.873 I feel like that would add fuel to 00:57:27.893 --> 00:57:28.333 the fire. 00:57:29.574 --> 00:57:31.356 It would, it would account. 00:57:31.476 --> 00:57:32.956 It would add accountability. 00:57:34.184 --> 00:57:34.583 You know, 00:57:35.985 --> 00:57:39.047 understanding where or what would happen 00:57:39.106 --> 00:57:42.628 with that investment would be important. 00:57:43.268 --> 00:57:44.309 Yeah. 00:57:44.510 --> 00:57:45.931 All right. 00:57:45.971 --> 00:57:46.710 My parting shot. 00:57:46.771 --> 00:57:47.391 I'll go first. 00:57:47.791 --> 00:57:48.251 My parting shot. 00:57:48.371 --> 00:57:50.112 You are the biggest limiting factor to 00:57:50.132 --> 00:57:50.954 your own success. 00:57:52.474 --> 00:57:53.135 I say this from... 00:57:54.536 --> 00:57:56.978 beyond more enough personal experience, 00:57:57.458 --> 00:57:59.239 you are the biggest limiting factor to 00:57:59.280 --> 00:58:00.019 your own success. 00:58:00.239 --> 00:58:01.141 If you can get past that, 00:58:01.481 --> 00:58:03.161 if you try to fail and succeed, 00:58:03.202 --> 00:58:03.822 which have you done? 00:58:04.143 --> 00:58:04.623 Like if you were like, 00:58:04.663 --> 00:58:05.344 I'm just going to do this, 00:58:05.664 --> 00:58:06.123 I'm going to do it. 00:58:06.143 --> 00:58:07.525 It's not going to work, but on purpose, 00:58:07.565 --> 00:58:08.626 I'm going to try to make it blow 00:58:08.666 --> 00:58:09.606 up as big as I can. 00:58:09.865 --> 00:58:12.208 And then what if it doesn't? 00:58:12.248 --> 00:58:13.849 So that's my parting shot. 00:58:14.664 --> 00:58:15.625 All right, my parting shot. 00:58:15.704 --> 00:58:17.405 One of the things I wanted to talk 00:58:17.425 --> 00:58:18.766 to, we didn't talk about, 00:58:19.746 --> 00:58:21.148 Amazon Prime Day, 00:58:21.188 --> 00:58:23.469 which is actually Amazon Prime multiple 00:58:23.509 --> 00:58:25.989 days is coming up, about two weeks away. 00:58:26.869 --> 00:58:30.070 Product companies are desperate for video 00:58:30.231 --> 00:58:33.072 and content and anybody who's willing to 00:58:33.132 --> 00:58:33.532 do it. 00:58:34.213 --> 00:58:36.673 I've got my scripts in Gemini. 00:58:36.733 --> 00:58:38.675 So as the emails come to me, 00:58:39.155 --> 00:58:40.514 I'm like, yeah, no problem. 00:58:40.534 --> 00:58:41.956 Three hundred and fifty five hundred 00:58:41.976 --> 00:58:43.356 dollars finished video. 00:58:43.436 --> 00:58:45.137 Sixty seconds is what I offer. 00:58:45.197 --> 00:58:46.237 This is the deliverable. 00:58:46.376 --> 00:58:47.538 If you want it, I'll do it. 00:58:48.737 --> 00:58:49.798 I say no to a lot of these 00:58:49.838 --> 00:58:51.818 companies like there's power wheelchairs 00:58:51.880 --> 00:58:53.619 and stuff that I'm not going to say 00:58:53.679 --> 00:58:54.300 yes to. 00:58:55.021 --> 00:58:55.320 But. 00:58:56.237 --> 00:58:57.918 If you're in that world at all, 00:58:58.179 --> 00:59:00.920 understand that this is a big push for 00:59:00.960 --> 00:59:02.880 these product companies and they're more 00:59:02.900 --> 00:59:05.201 than happy to pay a couple hundred dollars 00:59:05.240 --> 00:59:07.621 for sixty seconds of your finished time. 00:59:08.202 --> 00:59:11.003 Because what they really need is authority 00:59:11.224 --> 00:59:12.043 and access. 00:59:12.204 --> 00:59:14.184 They understand they're at the one yard 00:59:14.204 --> 00:59:15.065 line of making money. 00:59:15.936 --> 00:59:17.597 But that golden mile, 00:59:17.637 --> 00:59:19.278 as they used to call it in delivery, 00:59:19.438 --> 00:59:20.739 that last step, 00:59:22.061 --> 00:59:23.663 you can't buy or fake that. 00:59:23.702 --> 00:59:24.344 You can try. 00:59:24.603 --> 00:59:25.184 You can try. 00:59:25.264 --> 00:59:26.826 We just talked about a company that tried 00:59:26.865 --> 00:59:27.306 to do it, 00:59:27.365 --> 00:59:28.786 and there's something wrong with that. 00:59:29.487 --> 00:59:30.128 All right. 00:59:30.148 --> 00:59:31.090 We'll talk about this some more. 00:59:31.110 --> 00:59:32.090 It needs a cool name, though. 00:59:33.612 --> 00:59:34.552 I do like Launchpad. 00:59:34.572 --> 00:59:36.393 That feels like there's some height to it. 00:59:36.414 --> 00:59:37.114 All right. 00:59:37.135 --> 00:59:38.715 We'll be back on Thursday. 00:59:38.735 --> 00:59:39.317 We'll see you guys soon. 00:59:41.688 --> 00:59:41.909 That's it. 00:59:41.929 --> 00:59:42.148 We're out. 00:59:42.168 --> 00:59:43.650 Boys, what the hell are you doing? 00:59:43.710 --> 00:59:46.530 Follow Tony Meritato on YouTube at Total 00:59:46.570 --> 00:59:47.612 Therapy Solution. 00:59:47.652 --> 00:59:48.652 Find Dave Kittle at 00:59:48.672 --> 00:59:51.853 conciergepainrelief.com and on YouTube at 00:59:51.893 --> 00:59:53.054 The Dave Kittle Show. 00:59:53.394 --> 00:59:56.516 And follow Jimmy McKay at PT Podcasts on 00:59:56.556 --> 00:59:57.697 YouTube, the socials, 00:59:57.797 --> 00:59:59.577 and wherever you binge podcasts you 00:59:59.597 --> 01:00:01.259 pretend are for CEUs. 01:00:01.559 --> 01:00:03.000 And hey, just a reminder, 01:00:03.481 --> 01:00:04.780 none of this was for advice. 01:00:04.860 --> 01:00:06.282 This was for entertainment only. 01:00:06.581 --> 01:00:08.023 Our lawyers say that counts. 01:00:08.063 --> 01:00:08.963 Thanks, Keith.