WEBVTT 00:00:00.690 --> 00:00:02.713 You're listening to the PT Pinecast, 00:00:02.793 --> 00:00:04.735 where smart people in healthcare come to 00:00:04.836 --> 00:00:05.738 make noise. 00:00:06.038 --> 00:00:07.480 Here's your host, Jimmy McKay. 00:00:10.717 --> 00:00:12.397 Amit, thanks for hosting my show. 00:00:12.417 --> 00:00:13.058 Is that what we're doing? 00:00:13.179 --> 00:00:13.579 Feels like it. 00:00:13.599 --> 00:00:14.900 We're going to flip things around. 00:00:14.939 --> 00:00:15.119 Here, 00:00:15.519 --> 00:00:16.800 usually I'm on the left and now I'll 00:00:16.821 --> 00:00:17.001 switch. 00:00:17.120 --> 00:00:17.801 Now I'm on the right. 00:00:17.882 --> 00:00:18.082 Good. 00:00:18.141 --> 00:00:19.522 Now I'm in the guest chair. 00:00:20.143 --> 00:00:22.324 I am the host interviewing you this time. 00:00:23.164 --> 00:00:24.925 And people who listen to this will get 00:00:24.966 --> 00:00:26.407 an idea of why we're doing what we're 00:00:26.426 --> 00:00:27.807 doing with this stuff. 00:00:28.009 --> 00:00:29.349 And I think this was spurred from an 00:00:29.428 --> 00:00:31.150 idea that you and I had when we 00:00:31.170 --> 00:00:32.310 were doing the NBA thing. 00:00:32.331 --> 00:00:32.871 And I said, you know, 00:00:32.911 --> 00:00:34.493 you provide such a great thing 00:00:34.893 --> 00:00:37.173 for everybody and opportunities to voice 00:00:37.334 --> 00:00:39.113 our opinion about what's going on in the 00:00:39.134 --> 00:00:39.493 industry. 00:00:39.554 --> 00:00:40.473 You voice your opinion. 00:00:40.734 --> 00:00:42.575 But how many people know your origin story 00:00:42.895 --> 00:00:43.475 and know you? 00:00:43.814 --> 00:00:44.875 And I'm going to get into it. 00:00:45.195 --> 00:00:46.195 And I kind of figured out, 00:00:46.234 --> 00:00:47.996 let me figure out how to use AI. 00:00:48.136 --> 00:00:49.716 AI's in here doing all this stuff. 00:00:49.735 --> 00:00:50.496 And I said, you know what? 00:00:50.595 --> 00:00:52.515 I said to AI, I said, this host, 00:00:52.555 --> 00:00:53.716 Jimmy McKay, you know, 00:00:53.817 --> 00:00:54.737 what could I ask him? 00:00:54.756 --> 00:00:56.756 What questions could I ask him if I 00:00:56.796 --> 00:00:57.917 was the actual host? 00:00:58.338 --> 00:00:59.817 So if this stuff is 00:01:00.637 --> 00:01:02.679 talking about things that you didn't do, 00:01:02.738 --> 00:01:04.719 then obviously I put the wrong Jimmy McKay 00:01:04.819 --> 00:01:06.781 in. 00:01:06.960 --> 00:01:08.521 I'm curious to find out. 00:01:08.641 --> 00:01:09.501 I'm eager. 00:01:10.221 --> 00:01:11.423 Yeah, let's see what it says. 00:01:11.503 --> 00:01:12.382 So basically, 00:01:12.403 --> 00:01:15.384 I'm going to read off questions and I 00:01:15.424 --> 00:01:16.685 can't do it like a DJ like you. 00:01:16.745 --> 00:01:18.486 So everybody out there, forgive me, 00:01:18.605 --> 00:01:19.626 but I'll do my best. 00:01:19.686 --> 00:01:20.626 So Jimmy, 00:01:21.307 --> 00:01:23.147 you went from a rock radio physical 00:01:23.188 --> 00:01:23.688 therapy. 00:01:23.947 --> 00:01:24.968 Wait, what does it say? 00:01:24.987 --> 00:01:26.588 You went from rock radio to physical 00:01:26.649 --> 00:01:27.569 therapy. 00:01:27.789 --> 00:01:27.930 Yep. 00:01:30.302 --> 00:01:32.242 What was the moment that made you decide 00:01:32.403 --> 00:01:33.284 to take that leap, 00:01:33.884 --> 00:01:36.125 to go from rock radio to physical therapy? 00:01:37.926 --> 00:01:39.186 Oh, I know exactly when it was. 00:01:39.887 --> 00:01:41.548 I was driving home from the radio station 00:01:41.647 --> 00:01:42.028 one day. 00:01:42.188 --> 00:01:43.149 So like, I'll set this up. 00:01:43.468 --> 00:01:43.950 All I wanted, 00:01:44.129 --> 00:01:45.611 I did the morning announcements in sixth 00:01:45.650 --> 00:01:45.950 grade. 00:01:47.185 --> 00:01:48.286 then said i don't know what this is 00:01:48.325 --> 00:01:49.888 but this is cool i went to college 00:01:49.908 --> 00:01:52.170 for journalism and communications i ran 00:01:52.189 --> 00:01:53.831 the college radio station for three years 00:01:53.891 --> 00:01:56.153 and when i say college radio station small 00:01:56.453 --> 00:01:59.596 tiny little upstate new york um catholic 00:01:59.635 --> 00:02:01.938 school you know it's probably nine people 00:02:01.977 --> 00:02:03.980 listening to the radio station when i did 00:02:04.019 --> 00:02:05.641 my first show at like midnight no idea 00:02:05.662 --> 00:02:07.442 what even physical therapy was at the time 00:02:07.563 --> 00:02:09.205 no no no yeah i'm twenty one years 00:02:09.284 --> 00:02:10.485 old right i all i want to do 00:02:10.526 --> 00:02:11.247 is be a radio dj 00:02:12.046 --> 00:02:14.169 And I worked the college radio station. 00:02:14.289 --> 00:02:15.371 I get internships. 00:02:15.491 --> 00:02:17.372 I wound up getting an internship one year 00:02:17.432 --> 00:02:19.495 for a big station in New York. 00:02:19.536 --> 00:02:19.855 If you're in, 00:02:20.015 --> 00:02:21.137 if you're in New York area, 00:02:21.157 --> 00:02:22.098 you knew as K rock, 00:02:22.117 --> 00:02:25.001 it was WXRK where Howard Stern was like 00:02:25.102 --> 00:02:25.782 based out of. 00:02:25.801 --> 00:02:27.264 So he was simulcasted, 00:02:27.584 --> 00:02:28.604 but that was the station. 00:02:28.645 --> 00:02:30.426 That was like sort of my last internship. 00:02:31.348 --> 00:02:32.169 And that was, I mean, 00:02:32.188 --> 00:02:33.289 just an insane summer. 00:02:34.195 --> 00:02:34.877 After that, 00:02:35.276 --> 00:02:37.538 I got to come back home to the 00:02:37.578 --> 00:02:38.139 Hudson Valley, 00:02:38.158 --> 00:02:40.400 New York and run my hometown radio station 00:02:40.439 --> 00:02:42.300 or help run my hometown radio station. 00:02:42.602 --> 00:02:43.562 I was on the air and then I 00:02:43.581 --> 00:02:44.582 would do off the air stuff. 00:02:44.823 --> 00:02:45.743 So like dream job. 00:02:46.144 --> 00:02:47.444 So I'm twenty one years old. 00:02:47.465 --> 00:02:48.164 I have my dream job. 00:02:48.365 --> 00:02:49.566 Right. 00:02:49.605 --> 00:02:50.687 Fast forward a couple of years. 00:02:51.007 --> 00:02:52.427 I moved to a bigger station and a 00:02:52.487 --> 00:02:53.207 bigger market. 00:02:53.628 --> 00:02:54.808 I get to do a little more. 00:02:55.189 --> 00:02:55.550 Eventually, 00:02:55.569 --> 00:02:57.491 my boss moves on to a bigger job. 00:02:57.651 --> 00:02:59.051 I get to now take over my boss's 00:02:59.072 --> 00:02:59.312 job. 00:02:59.651 --> 00:03:00.832 I now have my dream job. 00:03:00.932 --> 00:03:02.895 Eleven year old Jimmy McKay is now 00:03:03.788 --> 00:03:04.649 Could not be happier. 00:03:05.050 --> 00:03:06.591 I run a rock radio station. 00:03:07.170 --> 00:03:08.731 I have a radio show five hours a 00:03:08.771 --> 00:03:09.032 day. 00:03:09.372 --> 00:03:09.931 I help other. 00:03:10.072 --> 00:03:11.793 We just make up contests, give away. 00:03:12.032 --> 00:03:14.055 The goal is just be interesting or try 00:03:14.094 --> 00:03:15.175 to be interesting or be entertaining. 00:03:15.414 --> 00:03:15.574 Right. 00:03:16.276 --> 00:03:17.735 I'm doing that for several years. 00:03:18.757 --> 00:03:20.377 And then in two thousand and eight to 00:03:20.418 --> 00:03:21.217 get to your question, 00:03:21.277 --> 00:03:22.359 when was the moment I knew I had 00:03:22.378 --> 00:03:25.640 to make the jump is I had the 00:03:25.920 --> 00:03:26.540 my iPhone. 00:03:26.561 --> 00:03:28.641 We didn't call it the iPhone seventeen. 00:03:28.681 --> 00:03:29.483 It was just iPhone. 00:03:30.455 --> 00:03:31.716 the first one that came out, right? 00:03:31.735 --> 00:03:32.556 It wasn't even iPhone one, 00:03:32.596 --> 00:03:33.217 it was just iPhone. 00:03:33.757 --> 00:03:36.618 And someone had texted me a link to 00:03:36.699 --> 00:03:37.679 listen to something. 00:03:37.758 --> 00:03:39.560 And I like pressed it in my car 00:03:39.681 --> 00:03:41.200 and I have my car like plugged into 00:03:41.221 --> 00:03:43.402 like my aux cord to my stereo. 00:03:43.723 --> 00:03:44.522 And I was listening, 00:03:44.663 --> 00:03:45.984 they sent me a link to listen to 00:03:46.024 --> 00:03:47.625 a live stream from a radio station in 00:03:47.664 --> 00:03:49.887 California when I was in Pennsylvania. 00:03:50.306 --> 00:03:51.328 And I remember just thinking like, 00:03:51.728 --> 00:03:52.949 wait a second, 00:03:53.088 --> 00:03:54.830 you can do radio over this thing? 00:03:54.889 --> 00:03:55.090 Like, 00:03:56.171 --> 00:03:57.231 What does that mean? 00:03:57.372 --> 00:03:57.671 And like, 00:03:57.752 --> 00:04:00.772 it was like stuttery and buffery in two 00:04:00.793 --> 00:04:01.593 thousand and eight. 00:04:02.753 --> 00:04:04.133 But in my brain, I was like, 00:04:04.534 --> 00:04:05.335 where does this go? 00:04:05.375 --> 00:04:06.935 What happens when this gets less stuttery 00:04:06.955 --> 00:04:08.735 and less buffery and gets better? 00:04:09.156 --> 00:04:10.436 And went back to work the next day 00:04:10.455 --> 00:04:11.456 and was like, hey, everybody, 00:04:11.856 --> 00:04:12.856 we need to pay attention to this. 00:04:12.956 --> 00:04:14.497 And nobody in the room thought this was 00:04:14.518 --> 00:04:15.617 a threat at all. 00:04:16.242 --> 00:04:17.704 And I looked at this as a thread 00:04:17.744 --> 00:04:18.184 up and down. 00:04:18.725 --> 00:04:20.105 And I didn't know what the jump was 00:04:20.146 --> 00:04:20.685 going to be. 00:04:20.725 --> 00:04:21.185 But I was like, 00:04:21.346 --> 00:04:22.687 radio is not going to be the same 00:04:22.728 --> 00:04:23.447 in ten years. 00:04:23.788 --> 00:04:24.968 And I was like twenty eight at the 00:04:25.009 --> 00:04:25.189 time. 00:04:25.209 --> 00:04:25.408 I'm like, 00:04:25.468 --> 00:04:26.329 what am I going to do for the 00:04:26.350 --> 00:04:28.891 next thirty years of my life? 00:04:28.951 --> 00:04:30.273 So went to go to law school, 00:04:30.733 --> 00:04:32.653 got halfway through the Kaplan prep course 00:04:32.673 --> 00:04:33.774 before I was like, no, 00:04:34.115 --> 00:04:35.737 not I have no idea what language this 00:04:35.857 --> 00:04:36.057 is. 00:04:36.216 --> 00:04:37.598 I did a year of business school, 00:04:38.478 --> 00:04:40.180 didn't mind that, but I didn't love it. 00:04:41.295 --> 00:04:41.516 Um, 00:04:41.615 --> 00:04:42.937 and then I was a weekend warrior 00:04:42.956 --> 00:04:44.858 triathlete and the guy in charge of like 00:04:44.877 --> 00:04:45.978 our bike rides was sort of a, 00:04:46.478 --> 00:04:47.060 was a PT. 00:04:47.079 --> 00:04:48.319 And I was like, this seems cool. 00:04:48.339 --> 00:04:49.120 This seems interesting. 00:04:49.161 --> 00:04:52.062 It seems people centered and hung up 00:04:52.103 --> 00:04:52.742 everything I do. 00:04:52.802 --> 00:04:52.923 Well, 00:04:53.322 --> 00:04:54.223 I still needed like a year of 00:04:54.283 --> 00:04:54.903 prerequisites. 00:04:54.944 --> 00:04:56.584 So I was still like taking classes while 00:04:56.605 --> 00:04:57.786 I was in the radio studio. 00:04:58.146 --> 00:04:58.887 Um, 00:04:58.906 --> 00:04:59.867 so I did that for a couple of 00:04:59.887 --> 00:05:01.627 years until I got into PT school and 00:05:01.648 --> 00:05:02.088 that was it. 00:05:02.108 --> 00:05:03.309 So that's, that's, 00:05:03.389 --> 00:05:04.310 that's where the change came from. 00:05:05.005 --> 00:05:07.427 So while you're in PT school, you see, 00:05:07.487 --> 00:05:08.788 obviously you're learning anatomy, 00:05:08.887 --> 00:05:10.389 which is very different than being a DJ. 00:05:10.449 --> 00:05:12.089 Did you at any point while you're in 00:05:12.129 --> 00:05:13.992 PT school realize, Hey, you know, 00:05:14.211 --> 00:05:15.952 I have a different, not take on things, 00:05:15.992 --> 00:05:17.793 but my communication skill is very 00:05:17.853 --> 00:05:18.894 different than some of these other 00:05:18.915 --> 00:05:20.456 people's communication skills. 00:05:20.815 --> 00:05:22.656 How do I meld the two together? 00:05:22.757 --> 00:05:24.517 Or what can I use from my radio 00:05:24.557 --> 00:05:26.358 background to make this more interesting? 00:05:26.439 --> 00:05:27.160 Or were you just like, 00:05:27.459 --> 00:05:28.800 I want to get through PT school. 00:05:28.821 --> 00:05:30.562 I just want to be a clinician. 00:05:31.038 --> 00:05:32.759 Yeah, I think the last one, 00:05:32.879 --> 00:05:35.422 I think literally I looking back or what 00:05:35.482 --> 00:05:36.543 I would tell someone is like, 00:05:36.562 --> 00:05:37.843 if you have these different skills, 00:05:37.903 --> 00:05:38.504 lean into them. 00:05:39.004 --> 00:05:40.565 I think I was trying to just blend 00:05:40.665 --> 00:05:40.826 in. 00:05:40.886 --> 00:05:42.047 Like, no, I can. 00:05:42.107 --> 00:05:43.427 I was trying to prove myself because a 00:05:43.468 --> 00:05:44.408 lot of people were tenured. 00:05:44.509 --> 00:05:45.790 Most of my class was ten years younger 00:05:45.810 --> 00:05:46.031 than me. 00:05:47.201 --> 00:05:48.762 So I was just trying to like, no, 00:05:50.124 --> 00:05:50.704 I can do this. 00:05:50.783 --> 00:05:51.425 I can keep up. 00:05:51.485 --> 00:05:52.925 I can learn and I'm smart here. 00:05:53.526 --> 00:05:55.206 It was probably like in the second year 00:05:55.226 --> 00:05:56.567 of PT school when we went to do 00:05:56.608 --> 00:05:59.310 like subjective exam. 00:05:59.910 --> 00:06:01.071 And I remember my classmates were like, 00:06:02.072 --> 00:06:02.851 very much like, 00:06:02.971 --> 00:06:04.814 what are the nine questions I need to 00:06:04.954 --> 00:06:05.134 ask? 00:06:05.173 --> 00:06:05.733 And I'm like, well, 00:06:05.754 --> 00:06:07.334 you don't just ask one and then wait 00:06:07.355 --> 00:06:07.915 for the answer, 00:06:07.956 --> 00:06:09.036 then pick your next question. 00:06:09.516 --> 00:06:10.898 And to some of them, that was like... 00:06:11.677 --> 00:06:12.057 gibberish. 00:06:12.098 --> 00:06:12.838 They were like, no, no, no, no. 00:06:12.858 --> 00:06:13.759 I need to memorize nine, 00:06:13.798 --> 00:06:14.559 the nine questions. 00:06:14.579 --> 00:06:15.800 We're going to be graded on this. 00:06:16.319 --> 00:06:17.699 And I'm like, no, 00:06:17.819 --> 00:06:20.682 like ask a question and then let that 00:06:20.862 --> 00:06:22.482 answer dictate your next question. 00:06:23.043 --> 00:06:23.583 But I never, 00:06:24.223 --> 00:06:26.004 it wasn't until I accidentally started a 00:06:26.043 --> 00:06:26.624 podcast. 00:06:27.363 --> 00:06:28.165 Did I ever actually, 00:06:28.245 --> 00:06:29.685 and even then I started it as a 00:06:29.764 --> 00:06:30.264 goof. 00:06:30.766 --> 00:06:31.906 Like I didn't think it was going to 00:06:32.146 --> 00:06:33.807 be a thing and I'm still not sure 00:06:33.826 --> 00:06:34.447 what the hell it is. 00:06:34.507 --> 00:06:35.968 I think it's just art imitating life, 00:06:36.927 --> 00:06:37.367 but no, 00:06:37.408 --> 00:06:38.649 I'd love to say it was strategic. 00:06:38.689 --> 00:06:39.069 It wasn't. 00:06:40.127 --> 00:06:41.249 It wasn't. 00:06:41.269 --> 00:06:42.630 We got PT podcast, 00:06:43.011 --> 00:06:44.913 which I call a media company, 00:06:44.973 --> 00:06:46.814 but you know, so tell me this, 00:06:46.834 --> 00:06:48.336 you've done hundreds of episodes. 00:06:48.516 --> 00:06:50.319 What conversations changed the way you 00:06:50.338 --> 00:06:52.742 think about our profession? 00:06:53.663 --> 00:06:55.305 Everybody's in there giving their takes on 00:06:55.365 --> 00:06:55.845 different things. 00:06:55.966 --> 00:06:57.487 Is there something that you've heard that 00:06:57.507 --> 00:06:58.769 you were like, Oh, 00:06:58.809 --> 00:07:00.110 this changes the way I've been thinking 00:07:00.129 --> 00:07:00.591 about things. 00:07:01.202 --> 00:07:02.463 Um, most of them do. 00:07:02.745 --> 00:07:03.586 Most of them change it. 00:07:03.605 --> 00:07:05.548 Maybe it's not like the most profound, 00:07:06.108 --> 00:07:07.769 you know, world changing way, 00:07:08.170 --> 00:07:09.112 but I'll give an example. 00:07:09.151 --> 00:07:11.634 I was probably like seven or eight months 00:07:11.774 --> 00:07:11.915 in 00:07:13.396 --> 00:07:15.276 maybe a year and change into the podcast. 00:07:15.357 --> 00:07:16.656 I was getting close to graduating. 00:07:17.358 --> 00:07:18.997 And we went on a service learning trip 00:07:19.059 --> 00:07:19.819 to Costa Rica. 00:07:19.939 --> 00:07:21.600 So we spent two weeks in an orphanage 00:07:21.620 --> 00:07:23.120 in Costa Rica at the end of PT 00:07:23.139 --> 00:07:23.360 school. 00:07:23.439 --> 00:07:24.600 And I was like, this is cool. 00:07:25.021 --> 00:07:25.942 But I still have no idea what the 00:07:25.961 --> 00:07:27.062 hell I'm going to do when I graduate. 00:07:27.201 --> 00:07:28.762 Everybody else is like locking up jobs. 00:07:28.783 --> 00:07:29.923 They know exactly what setting they're 00:07:29.942 --> 00:07:31.103 going to be in and where they're going 00:07:31.124 --> 00:07:31.343 to work. 00:07:31.363 --> 00:07:32.144 And I had no idea. 00:07:32.704 --> 00:07:33.245 I was still like, 00:07:33.365 --> 00:07:34.245 I don't think I belong here. 00:07:34.345 --> 00:07:34.745 Just felt, 00:07:34.884 --> 00:07:35.925 always felt like the black sheep. 00:07:37.285 --> 00:07:39.307 And I met a kid in Costa Rica 00:07:39.466 --> 00:07:41.668 who had muscular dystrophy. 00:07:42.750 --> 00:07:46.093 And he had the greatest attitude on life 00:07:46.553 --> 00:07:49.456 and didn't own his own clothing. 00:07:50.497 --> 00:07:51.577 And yet woke up every day like the 00:07:51.598 --> 00:07:52.559 happiest person on the planet. 00:07:52.699 --> 00:07:53.620 Lived in an orphanage. 00:07:53.740 --> 00:07:55.281 Isn't that just incredible? 00:07:55.382 --> 00:07:55.742 I was like, 00:07:55.882 --> 00:07:57.062 I couldn't wait to go down there and 00:07:57.103 --> 00:07:57.363 show... 00:07:58.341 --> 00:07:59.983 the people who worked in the orphanage and 00:08:00.002 --> 00:08:01.483 the people down there, how much we knew. 00:08:01.903 --> 00:08:04.365 And then that was the exact opposite is 00:08:04.425 --> 00:08:05.605 I wound up learning from that. 00:08:06.086 --> 00:08:07.947 So the thing that pissed me off was 00:08:08.146 --> 00:08:08.367 he, 00:08:08.607 --> 00:08:09.867 he just sat in a tilt and space 00:08:09.887 --> 00:08:10.687 wheelchair all day. 00:08:11.569 --> 00:08:12.850 He had some wrist function. 00:08:12.970 --> 00:08:14.750 And I remember turning to a professor and 00:08:14.790 --> 00:08:14.971 said, 00:08:15.011 --> 00:08:16.591 if he was in the U S what 00:08:16.612 --> 00:08:18.312 would he have technology wise? 00:08:18.752 --> 00:08:19.632 And she was like, Oh, he'd have a, 00:08:19.812 --> 00:08:20.913 probably have a power wheelchair, 00:08:20.954 --> 00:08:21.134 but 00:08:22.437 --> 00:08:23.720 Use this as learning experience. 00:08:23.860 --> 00:08:25.000 How do you like price one of those? 00:08:25.021 --> 00:08:25.922 How do you build one of those? 00:08:25.942 --> 00:08:26.923 So we use like, you know, 00:08:26.983 --> 00:08:28.685 company's website and she was asking me 00:08:28.725 --> 00:08:30.447 questions and I was answering and then she 00:08:30.487 --> 00:08:31.408 built it and she's like, now, 00:08:31.428 --> 00:08:32.809 how much do you think this costs? 00:08:33.510 --> 00:08:34.432 And I was like, I don't know, 00:08:34.451 --> 00:08:35.232 fifteen grand. 00:08:35.253 --> 00:08:36.654 She's like probably about thirty three. 00:08:36.995 --> 00:08:38.918 And I was like, wow, 00:08:38.977 --> 00:08:39.818 it was I think it was a little 00:08:39.839 --> 00:08:39.979 more. 00:08:41.669 --> 00:08:42.929 And I just started the podcast. 00:08:43.129 --> 00:08:44.730 And then I was just pissed that like, 00:08:44.770 --> 00:08:46.051 here's this kid who's got this great 00:08:46.091 --> 00:08:47.432 outlook on life and he's just not going 00:08:47.451 --> 00:08:48.871 to get this thing that could change his 00:08:48.971 --> 00:08:51.013 minute to minute existence because he's 00:08:51.232 --> 00:08:51.413 what? 00:08:51.653 --> 00:08:54.254 He's born in Costa Rica and that's it. 00:08:54.854 --> 00:08:58.955 So we started a GoFundMe page that night. 00:08:59.195 --> 00:09:01.475 So the night the service ordering trip 00:09:01.556 --> 00:09:03.796 ended, spring break started for a week. 00:09:04.417 --> 00:09:05.576 So instead of flying home, 00:09:05.636 --> 00:09:07.618 some of us stayed in Costa Rica and 00:09:07.658 --> 00:09:08.618 had a couple bottles of rum. 00:09:09.607 --> 00:09:11.549 And instead of me doing backflips into the 00:09:11.570 --> 00:09:12.410 pool the first night, 00:09:12.591 --> 00:09:14.812 I was at the kitchen counter figuring out, 00:09:15.033 --> 00:09:16.794 how do you get thirty three grand for 00:09:16.835 --> 00:09:19.317 a kid who doesn't own his own clothes? 00:09:19.998 --> 00:09:22.581 So I just started doing episodes about it 00:09:22.681 --> 00:09:23.942 and said, give me ten bucks, 00:09:23.981 --> 00:09:24.663 give me ten bucks, 00:09:24.682 --> 00:09:25.403 give me one hundred bucks. 00:09:26.203 --> 00:09:28.004 And companies started coming on board. 00:09:28.065 --> 00:09:28.625 People would be like, 00:09:28.666 --> 00:09:31.668 here's a hundred bucks, you know, here, 00:09:31.687 --> 00:09:33.448 just giving and never asking for anything 00:09:33.469 --> 00:09:33.908 in return. 00:09:34.269 --> 00:09:35.730 So I think we raised thirty three thousand 00:09:35.769 --> 00:09:37.572 dollars in sixty six days. 00:09:37.631 --> 00:09:38.331 Wow. 00:09:38.432 --> 00:09:40.133 And so you asked me like what the 00:09:40.793 --> 00:09:42.995 what the interview or the episode was that 00:09:43.034 --> 00:09:43.816 showed me something. 00:09:43.956 --> 00:09:45.777 It sort of showed me that like you 00:09:45.817 --> 00:09:47.577 can use your familiar skills in unfamiliar 00:09:47.597 --> 00:09:50.899 ways if you really lock on to a 00:09:50.961 --> 00:09:51.181 goal. 00:09:52.352 --> 00:09:53.734 Um, so like my goal was like, 00:09:53.813 --> 00:09:54.754 I want to make sure I at least 00:09:55.173 --> 00:09:56.673 accomplished something by the time I 00:09:56.693 --> 00:09:57.355 graduated. 00:09:57.894 --> 00:09:59.075 And that was the thing I was like, 00:09:59.154 --> 00:09:59.674 I don't know what this, 00:09:59.836 --> 00:10:01.135 these two things are connected, 00:10:01.155 --> 00:10:03.096 but they're connected somehow. 00:10:03.136 --> 00:10:06.477 So do you use your PT podcast company 00:10:06.518 --> 00:10:08.817 or PT podcast website to help other, 00:10:08.898 --> 00:10:09.899 let's say, um, 00:10:10.339 --> 00:10:12.120 companies launch their own podcast or 00:10:12.159 --> 00:10:14.039 their own companies to launch their own 00:10:14.120 --> 00:10:14.299 podcast? 00:10:14.320 --> 00:10:16.341 I've done that, but before we hit record, 00:10:16.360 --> 00:10:16.520 um, 00:10:17.621 --> 00:10:18.922 Gosh, healthcare. 00:10:19.602 --> 00:10:20.863 Before I came to healthcare, I was like, 00:10:21.163 --> 00:10:22.244 healthcare is just this big, 00:10:22.644 --> 00:10:25.605 stable thing that has lots of money and 00:10:25.644 --> 00:10:26.664 lots of smart people. 00:10:26.764 --> 00:10:27.445 And this will be great. 00:10:27.645 --> 00:10:28.926 Once I get in, I'm in. 00:10:29.865 --> 00:10:31.167 And then I get here and realize what 00:10:31.287 --> 00:10:32.067 margins are. 00:10:32.726 --> 00:10:33.587 Yeah. 00:10:34.628 --> 00:10:37.129 What margins are and what PT margins are. 00:10:38.402 --> 00:10:40.082 And then, you know, I mean, 00:10:40.102 --> 00:10:41.982 it's not like radio is unregulated, 00:10:42.023 --> 00:10:44.664 but it wasn't as highly regulated. 00:10:44.725 --> 00:10:45.325 Maybe it's, you know, 00:10:45.384 --> 00:10:46.884 obviously healthcare should be regulated. 00:10:46.945 --> 00:10:48.206 But like, 00:10:48.225 --> 00:10:49.907 I remember just like talking to smart 00:10:49.947 --> 00:10:52.248 people and watching them just be so like, 00:10:52.307 --> 00:10:53.807 I understand your idea is good, Jimmy, 00:10:53.847 --> 00:10:55.589 but like, it can't happen in healthcare. 00:10:55.629 --> 00:10:56.729 And in the beginning being like, 00:10:56.969 --> 00:10:57.889 I'll prove you wrong. 00:10:58.722 --> 00:10:59.543 And most of them were like, 00:10:59.663 --> 00:11:01.163 I'd love for you to prove me wrong. 00:11:01.183 --> 00:11:02.604 They weren't doing it to be difficult. 00:11:03.725 --> 00:11:06.325 So I've helped people. 00:11:07.466 --> 00:11:08.405 It's a different planet. 00:11:08.806 --> 00:11:09.806 Healthcare is a different planet. 00:11:09.885 --> 00:11:13.187 I've been in it almost as long as 00:11:13.246 --> 00:11:13.988 I was in radio. 00:11:14.488 --> 00:11:16.587 And I can see the differences. 00:11:17.208 --> 00:11:17.469 So yeah, 00:11:17.509 --> 00:11:18.288 I've done a little bit of everything. 00:11:18.609 --> 00:11:20.730 I threw a party at CSM a couple 00:11:20.750 --> 00:11:21.129 years ago. 00:11:22.601 --> 00:11:24.202 um where the thing was i was a 00:11:24.222 --> 00:11:25.544 little pissed off i was like we all 00:11:25.565 --> 00:11:28.226 come together we drop tens of you know 00:11:28.366 --> 00:11:29.727 thousands and thousands of dollars on 00:11:29.768 --> 00:11:31.990 hotel rooms and money and renting out a 00:11:32.049 --> 00:11:34.351 conference center as a profession we go to 00:11:34.371 --> 00:11:36.813 a city and drop lots of money but 00:11:36.833 --> 00:11:38.475 i'm like where's the give where's the 00:11:38.615 --> 00:11:40.236 where's the as soon as we leave and 00:11:40.577 --> 00:11:43.679 you know the accounting association comes 00:11:43.720 --> 00:11:44.941 in next week no one knows we were 00:11:44.980 --> 00:11:46.743 here so i was like you can do 00:11:46.783 --> 00:11:47.363 cool stuff 00:11:48.089 --> 00:11:48.828 and make an impact. 00:11:48.869 --> 00:11:50.509 So I rented out the San Diego Children's 00:11:50.549 --> 00:11:50.970 Museum, 00:11:51.429 --> 00:11:53.811 got liquor and a band and a comedian 00:11:53.990 --> 00:11:55.791 and music and the whole nine. 00:11:56.250 --> 00:11:57.392 And I raised one hundred twenty five 00:11:57.432 --> 00:11:58.111 thousand dollars, 00:11:58.392 --> 00:12:00.852 spent ninety and then gave the margin away 00:12:00.893 --> 00:12:02.332 to three nonprofits. 00:12:02.832 --> 00:12:04.333 And then I gave away how I did 00:12:04.374 --> 00:12:06.494 it in a YouTube video and was waiting 00:12:06.514 --> 00:12:08.034 for everybody to come Russian and steal 00:12:08.054 --> 00:12:08.554 the idea. 00:12:08.914 --> 00:12:10.654 And no one did so. 00:12:12.275 --> 00:12:12.615 Yeah, 00:12:12.755 --> 00:12:14.596 I don't I look at things differently, 00:12:14.655 --> 00:12:16.317 but I also understand that there are rules 00:12:17.365 --> 00:12:18.086 Yeah. 00:12:18.106 --> 00:12:19.167 Well, you definitely give back. 00:12:19.226 --> 00:12:19.386 I mean, 00:12:19.407 --> 00:12:21.008 that's the whole reason that I was here, 00:12:21.028 --> 00:12:22.389 and that's the reason I'm asking you 00:12:22.428 --> 00:12:22.869 questions. 00:12:23.230 --> 00:12:25.510 You served on the Foundation of Physical 00:12:25.551 --> 00:12:27.351 Therapy Research Board of Trustees. 00:12:27.731 --> 00:12:29.513 You've worked with the Academy of 00:12:29.673 --> 00:12:30.774 Orthopedic PT. 00:12:31.073 --> 00:12:33.696 You've held roles in Fox Rehab and Mount 00:12:33.735 --> 00:12:34.196 Sinai. 00:12:34.735 --> 00:12:36.697 What drives you to keep saying yes to 00:12:36.716 --> 00:12:37.518 these opportunities? 00:12:37.697 --> 00:12:40.299 Is it a meld of something? 00:12:40.340 --> 00:12:40.779 What is it? 00:12:41.539 --> 00:12:42.640 Yeah, there's a good fight. 00:12:42.660 --> 00:12:42.780 Yeah. 00:12:44.706 --> 00:12:45.988 I talked to a buddy who's sort of 00:12:46.008 --> 00:12:47.609 a semi-career coach not long ago, 00:12:47.629 --> 00:12:49.510 and we built this fictitious... 00:12:49.650 --> 00:12:49.971 Because I'm like, 00:12:50.010 --> 00:12:51.032 I don't know where to go. 00:12:51.491 --> 00:12:51.952 For me, 00:12:52.092 --> 00:12:54.274 there's no job description that I can 00:12:54.313 --> 00:12:56.034 typically apply for. 00:12:56.075 --> 00:12:56.916 Sometimes there are. 00:12:57.817 --> 00:12:59.418 A marketing or communications role would 00:12:59.437 --> 00:13:01.339 be a good fit sometimes. 00:13:01.639 --> 00:13:02.519 But there's not a ton of them out 00:13:02.559 --> 00:13:02.799 there. 00:13:04.682 --> 00:13:05.881 And he literally said, 00:13:05.902 --> 00:13:07.163 but what's the difference? 00:13:07.222 --> 00:13:08.504 Why don't you just... So he said, 00:13:08.543 --> 00:13:09.004 he's like... 00:13:09.830 --> 00:13:11.350 if I gave you as much money as 00:13:11.370 --> 00:13:13.831 you think you need all the resources and 00:13:13.851 --> 00:13:15.332 you're going to go work at Samsung and 00:13:15.352 --> 00:13:16.453 you're going to sell TVs, 00:13:16.514 --> 00:13:17.333 would you want to do it? 00:13:17.394 --> 00:13:19.115 And I was like, no. 00:13:19.615 --> 00:13:20.336 And he's like, why? 00:13:20.395 --> 00:13:23.677 And I'm like, there's no good fight there. 00:13:24.018 --> 00:13:24.357 You know, 00:13:24.557 --> 00:13:26.599 I'm not worried that the world is lacking 00:13:26.779 --> 00:13:28.019 TVs or whatever. 00:13:28.080 --> 00:13:28.780 And he's like, right. 00:13:29.061 --> 00:13:29.341 So he's like, 00:13:29.360 --> 00:13:30.301 you got to look for that. 00:13:31.042 --> 00:13:31.282 So, 00:13:31.522 --> 00:13:32.682 and it might seem like there wasn't a 00:13:32.702 --> 00:13:34.663 good fight in radio, but there was like, 00:13:36.563 --> 00:13:37.663 When you work for a radio station, 00:13:37.683 --> 00:13:38.965 you try to make the radio station cool 00:13:39.164 --> 00:13:40.485 because you have to build up audience. 00:13:41.245 --> 00:13:43.225 So people think the product of a radio 00:13:43.265 --> 00:13:44.946 station is the radio station. 00:13:45.066 --> 00:13:45.525 It's not. 00:13:45.626 --> 00:13:47.067 The product of a radio station is the 00:13:47.307 --> 00:13:49.187 audience that you build every day. 00:13:49.207 --> 00:13:51.488 Because then you take that audience and 00:13:51.508 --> 00:13:53.448 you turn to a car dealer, 00:13:53.568 --> 00:13:56.549 a restaurant franchise in your local 00:13:56.570 --> 00:13:57.429 community and you go, 00:13:57.990 --> 00:14:00.410 I can marry my audience to your needs. 00:14:00.510 --> 00:14:01.811 I can put those things together. 00:14:02.591 --> 00:14:04.351 And I like it because the audience never 00:14:04.392 --> 00:14:04.871 paid for... 00:14:06.083 --> 00:14:07.644 us to listen to us. 00:14:08.465 --> 00:14:10.886 They voted with their time every single 00:14:10.927 --> 00:14:12.927 day, every hour, every minute. 00:14:12.967 --> 00:14:13.989 And if we earned it, 00:14:16.350 --> 00:14:17.250 we had to earn it. 00:14:17.370 --> 00:14:18.510 And we knew who our audience, 00:14:18.851 --> 00:14:20.052 we knew what we owed them. 00:14:20.572 --> 00:14:23.094 So I look at that in healthcare where 00:14:23.114 --> 00:14:23.394 I'm like, 00:14:23.875 --> 00:14:25.115 I know you're good at what you're doing, 00:14:25.154 --> 00:14:26.755 but you have to earn their attention 00:14:26.775 --> 00:14:27.817 before they think of you. 00:14:28.496 --> 00:14:30.658 And I don't think that's on the first 00:14:30.678 --> 00:14:33.600 things for people who own their own health 00:14:33.639 --> 00:14:34.660 practices to think about. 00:14:36.197 --> 00:14:36.938 Yeah. 00:14:36.958 --> 00:14:37.058 Well, 00:14:37.099 --> 00:14:38.919 you spent years putting other people's 00:14:38.940 --> 00:14:39.759 stories out there. 00:14:40.240 --> 00:14:41.660 What's something about your own journey 00:14:42.221 --> 00:14:44.623 and in our profession that no one knows 00:14:44.663 --> 00:14:44.923 about? 00:14:45.644 --> 00:14:46.283 That no one knows? 00:14:46.303 --> 00:14:46.825 I talk a lot, 00:14:46.845 --> 00:14:47.825 so I don't know if there's anything that 00:14:47.845 --> 00:14:48.725 people don't know about. 00:14:49.025 --> 00:14:52.727 I think the funny part is I forget 00:14:53.469 --> 00:14:56.169 that new people come to listen all the 00:14:56.210 --> 00:14:56.610 time. 00:14:56.951 --> 00:14:58.312 And I feel like I've told my story, 00:14:58.792 --> 00:15:00.793 you know, fifty times in the last decade. 00:15:01.433 --> 00:15:02.573 But still, when people come in, 00:15:02.734 --> 00:15:03.014 they don't 00:15:03.951 --> 00:15:05.231 they don't start with my background. 00:15:05.272 --> 00:15:05.711 You know what I mean? 00:15:05.731 --> 00:15:07.134 Like I remember someone's like, 00:15:07.153 --> 00:15:08.153 I've been listening for three or four 00:15:08.195 --> 00:15:08.335 years. 00:15:08.375 --> 00:15:09.195 I just found out you used to be 00:15:09.215 --> 00:15:09.576 in radio. 00:15:09.596 --> 00:15:10.456 It makes complete sense. 00:15:10.475 --> 00:15:11.716 And I'm like, how'd you not know that? 00:15:11.736 --> 00:15:12.038 But I'm like, 00:15:12.398 --> 00:15:14.158 I don't start every conversation with 00:15:14.200 --> 00:15:14.500 that. 00:15:15.179 --> 00:15:16.581 So I think like people need to remind, 00:15:16.701 --> 00:15:19.964 people need to be reminded that a lot 00:15:20.004 --> 00:15:21.345 of times they're interacting with you for 00:15:21.365 --> 00:15:22.166 the first time. 00:15:23.527 --> 00:15:26.109 But really the goal is them. 00:15:26.490 --> 00:15:28.812 The goal is I make sure whatever I'm 00:15:28.871 --> 00:15:30.552 doing is valuable to you or you're going 00:15:30.572 --> 00:15:32.495 to stop listening or they get focused on. 00:15:33.279 --> 00:15:33.519 Right. 00:15:33.860 --> 00:15:35.000 So is there anything that people don't 00:15:35.041 --> 00:15:35.561 know about me? 00:15:36.981 --> 00:15:40.102 I don't know. 00:15:40.123 --> 00:15:41.563 Well, you sit at a rare intersection, 00:15:41.604 --> 00:15:42.924 and I was saying this to you before 00:15:42.965 --> 00:15:43.205 too, 00:15:43.625 --> 00:15:45.546 of clinical knowledge and professional 00:15:45.586 --> 00:15:46.527 communication, right? 00:15:46.626 --> 00:15:48.086 Which is very different than the typical 00:15:48.147 --> 00:15:48.628 PT. 00:15:48.988 --> 00:15:50.489 Where do you think that combination is 00:15:50.528 --> 00:15:52.549 needed most right now in healthcare? 00:15:53.610 --> 00:15:53.950 Oh, 00:15:54.730 --> 00:15:58.072 right now in healthcare is making sure 00:15:58.712 --> 00:16:00.212 that organizations can find the right 00:16:00.232 --> 00:16:00.754 clinicians, right? 00:16:02.884 --> 00:16:05.745 It used to be patient acquisition, 00:16:06.125 --> 00:16:07.726 making sure people know what we do and 00:16:07.767 --> 00:16:08.147 get them. 00:16:08.567 --> 00:16:10.248 And from all the people that I talked 00:16:10.268 --> 00:16:12.028 to, they're like, that's a problem, 00:16:12.109 --> 00:16:14.049 but not in our top three right now. 00:16:14.070 --> 00:16:17.172 We need to find and keep talent. 00:16:18.479 --> 00:16:19.340 And then I come in and I go, 00:16:19.480 --> 00:16:20.100 why can't you? 00:16:20.320 --> 00:16:22.182 I just start doing what a PT does. 00:16:22.422 --> 00:16:24.364 But it's also what a good journalist or 00:16:24.943 --> 00:16:26.024 communicator does, which is like, 00:16:26.465 --> 00:16:27.225 what are you doing now? 00:16:27.446 --> 00:16:28.226 Who are you looking for? 00:16:28.527 --> 00:16:29.346 Why can't you find them? 00:16:29.467 --> 00:16:30.408 What have you tried that's worked? 00:16:30.749 --> 00:16:31.548 What hasn't worked? 00:16:31.889 --> 00:16:33.070 Let's write that down. 00:16:33.129 --> 00:16:34.171 What are you trying to communicate? 00:16:34.471 --> 00:16:36.153 Show me now how you're doing that. 00:16:36.513 --> 00:16:38.313 And let's dissect what you're doing. 00:16:39.215 --> 00:16:41.437 Because it's a shame to have a great 00:16:41.636 --> 00:16:42.597 service or product 00:16:43.779 --> 00:16:45.221 That could really help people, 00:16:45.562 --> 00:16:46.842 not like just selling TVs. 00:16:47.323 --> 00:16:49.024 And the reason you can't deliver more of 00:16:49.065 --> 00:16:50.466 it is you can't find the right people. 00:16:50.547 --> 00:16:52.128 And there are the right people out there. 00:16:52.869 --> 00:16:55.772 So I didn't expect that because I don't 00:16:55.792 --> 00:16:57.394 think that was the problem ten years ago. 00:16:57.927 --> 00:16:59.307 It definitely was not the problem ten 00:16:59.347 --> 00:16:59.788 years ago. 00:17:00.149 --> 00:17:01.429 So that's the big one for me. 00:17:01.470 --> 00:17:03.211 Ten years ago was explaining to patients 00:17:03.231 --> 00:17:04.472 that we weren't personal trainers, 00:17:04.492 --> 00:17:05.653 that we were physical therapists. 00:17:05.733 --> 00:17:07.275 And how can you come to us and 00:17:07.315 --> 00:17:09.096 what can we do for you as opposed 00:17:09.116 --> 00:17:10.097 to a massage therapist? 00:17:10.117 --> 00:17:11.239 It was just convincing people. 00:17:11.298 --> 00:17:13.500 Now it's how do we get more people 00:17:13.840 --> 00:17:16.163 into the profession or how do we recruit 00:17:16.182 --> 00:17:16.482 more people? 00:17:16.502 --> 00:17:18.984 Because we have now delivered a service 00:17:19.005 --> 00:17:20.487 that people recognize and want. 00:17:21.267 --> 00:17:24.808 How do we get more clinicians that want 00:17:24.828 --> 00:17:26.329 to stay and they'll get burned out and 00:17:26.369 --> 00:17:28.230 just enjoy what they do and wake up 00:17:28.250 --> 00:17:29.451 in the morning wanting to help people? 00:17:29.711 --> 00:17:30.051 Correct. 00:17:30.071 --> 00:17:30.991 So I think in radio, 00:17:31.913 --> 00:17:33.133 one of the things I got to do 00:17:33.173 --> 00:17:35.233 or had to do was listen both ways. 00:17:36.295 --> 00:17:38.355 So it wasn't just like, here's this thing, 00:17:38.655 --> 00:17:39.776 audience, listen to it. 00:17:39.896 --> 00:17:40.557 It was really like, 00:17:40.596 --> 00:17:41.656 how do I pay attention to it? 00:17:41.696 --> 00:17:42.597 Like, they don't like this. 00:17:43.722 --> 00:17:45.503 okay, well then do I, 00:17:45.564 --> 00:17:47.384 at what point do I stop doing whatever 00:17:47.423 --> 00:17:48.845 it is that they don't like, right? 00:17:48.865 --> 00:17:49.984 If one person doesn't like it, 00:17:50.005 --> 00:17:50.705 that's nothing. 00:17:50.746 --> 00:17:52.026 But if ten or a hundred of them 00:17:52.046 --> 00:17:53.426 don't like it, that's signal. 00:17:53.926 --> 00:17:55.748 So I do sit at that intersection where 00:17:55.788 --> 00:17:56.887 I talk to a lot of clinicians and 00:17:56.907 --> 00:17:58.749 a lot of owners and I'm saying, 00:17:58.769 --> 00:18:00.809 you know, they're begging for mentorship. 00:18:00.849 --> 00:18:01.410 What do you have? 00:18:01.430 --> 00:18:01.809 I'm like, oh, 00:18:01.829 --> 00:18:03.150 we put mentorship on the website. 00:18:03.190 --> 00:18:03.570 And I'm like, 00:18:03.611 --> 00:18:04.711 is there a program for that? 00:18:05.530 --> 00:18:05.851 Yeah. 00:18:06.711 --> 00:18:07.172 Is it good? 00:18:08.156 --> 00:18:08.997 Nah, it could be better. 00:18:09.157 --> 00:18:09.837 Or it is good. 00:18:10.377 --> 00:18:11.659 How do you communicate that? 00:18:12.398 --> 00:18:13.380 We say mentorship. 00:18:13.759 --> 00:18:15.560 You say mentorship, they hear nothing. 00:18:15.580 --> 00:18:16.602 They hear vagueness. 00:18:17.221 --> 00:18:17.682 So it is, 00:18:18.261 --> 00:18:19.182 I know people know me as the guy 00:18:19.202 --> 00:18:19.962 who talks a lot, 00:18:20.203 --> 00:18:21.124 but I do pay attention. 00:18:21.163 --> 00:18:22.724 I do read and listen a lot because 00:18:22.765 --> 00:18:24.546 that's the way to know what to talk 00:18:24.566 --> 00:18:25.787 about, in my opinion. 00:18:25.807 --> 00:18:27.607 Right. 00:18:27.647 --> 00:18:29.788 Well, as far as you're headed, okay, 00:18:29.868 --> 00:18:31.450 if the right opportunity landed in front 00:18:31.470 --> 00:18:32.130 of you tomorrow, 00:18:32.789 --> 00:18:34.651 one that fully used both your peaky brain 00:18:35.311 --> 00:18:36.392 and your media skills, 00:18:36.952 --> 00:18:37.692 what does that look like? 00:18:38.914 --> 00:18:40.315 One of two situations for me, 00:18:40.635 --> 00:18:41.976 because I'd like to stay in the 00:18:41.996 --> 00:18:42.415 profession. 00:18:42.715 --> 00:18:43.236 I really would. 00:18:44.717 --> 00:18:47.156 It would either be working for a practice, 00:18:47.557 --> 00:18:48.317 and I guess they would have to be 00:18:48.357 --> 00:18:49.938 large enough to be able to hire someone 00:18:49.978 --> 00:18:50.298 like me. 00:18:50.978 --> 00:18:52.659 So we'll say like a mid-size to large 00:18:52.699 --> 00:18:56.700 practice and help them just make their 00:18:56.740 --> 00:19:00.221 good work well known so that they can 00:19:00.861 --> 00:19:03.162 attract the people that they're a good fit 00:19:03.201 --> 00:19:04.301 for. 00:19:05.363 --> 00:19:06.462 I'd rather have them have... 00:19:07.750 --> 00:19:10.814 half as many applications but have the 00:19:10.913 --> 00:19:12.654 batting average of those half of those 00:19:12.695 --> 00:19:15.877 applications be higher as in half the 00:19:15.897 --> 00:19:18.059 amount of people apply next year but of 00:19:18.119 --> 00:19:21.002 those people twice as many are good fits 00:19:21.103 --> 00:19:22.744 and stick around for two to five years 00:19:23.484 --> 00:19:26.147 so that's one side the other is i 00:19:26.228 --> 00:19:29.431 do think there's a lot of opportunity for 00:19:29.711 --> 00:19:30.411 technology 00:19:31.587 --> 00:19:33.449 And I do hear from a lot of 00:19:33.489 --> 00:19:34.670 technology people who are just like, 00:19:35.250 --> 00:19:36.411 I made this great app or I made 00:19:36.451 --> 00:19:37.751 this great platform and everyone's going 00:19:37.771 --> 00:19:38.451 to buy it and love it. 00:19:38.531 --> 00:19:39.392 All I got to do is buy some 00:19:39.511 --> 00:19:39.772 apps. 00:19:39.952 --> 00:19:41.574 And I'm like, yes, my friend, 00:19:41.794 --> 00:19:43.434 I really wish it was that easy because 00:19:43.474 --> 00:19:44.894 we'd have all this technology all over the 00:19:44.914 --> 00:19:45.935 place that worked. 00:19:46.596 --> 00:19:46.836 Right. 00:19:47.797 --> 00:19:48.837 So I think there's some, 00:19:49.739 --> 00:19:52.080 I think that's all because practice owners 00:19:52.101 --> 00:19:54.202 are inundated with this is the next thing. 00:19:54.502 --> 00:19:56.183 This is the next thing powered by AI. 00:19:56.884 --> 00:19:57.605 Here's where it is. 00:19:57.885 --> 00:20:00.127 So I think it's marrying the right people. 00:20:00.887 --> 00:20:02.970 So a practice to the right clinician or 00:20:02.990 --> 00:20:05.211 the technology to the right company to 00:20:05.311 --> 00:20:07.114 make the best impact. 00:20:07.233 --> 00:20:08.355 I don't want to just do more. 00:20:08.734 --> 00:20:09.675 I want to do more right. 00:20:10.616 --> 00:20:11.537 And I think that's simple, 00:20:11.557 --> 00:20:13.298 but not necessarily easy all the time. 00:20:14.949 --> 00:20:16.369 yeah i get it well what does it 00:20:16.390 --> 00:20:17.631 feel like to be on the other side 00:20:17.651 --> 00:20:21.375 of the mic being interviewed a little out 00:20:21.434 --> 00:20:24.376 of control right because because do you do 00:20:24.416 --> 00:20:26.558 more talking with me asking questions and 00:20:26.578 --> 00:20:28.080 you're talking a lot or is it usually 00:20:28.121 --> 00:20:29.521 the other way and while you're playing 00:20:29.781 --> 00:20:32.805 you're playing tetris yeah i get to listen 00:20:32.825 --> 00:20:35.146 a lot more uh when i'm when i'm 00:20:35.386 --> 00:20:37.048 you know when i'm on your seat and 00:20:37.068 --> 00:20:38.109 then i get to sort of 00:20:38.690 --> 00:20:40.070 i just look at like everything someone's 00:20:40.111 --> 00:20:42.133 talking about is like a point in the 00:20:42.232 --> 00:20:43.973 middle of a dry erase board and then 00:20:43.993 --> 00:20:45.535 i'm just wondering how does that apply to 00:20:45.555 --> 00:20:46.675 this or how does that apply to that 00:20:46.715 --> 00:20:47.797 because there's a straight line between 00:20:47.817 --> 00:20:49.077 any two points you learn that in you 00:20:49.097 --> 00:20:51.940 know fifth grade geometry and that's sort 00:20:51.960 --> 00:20:53.561 of how i look about how i look 00:20:53.582 --> 00:20:54.942 at topics or what we're talking about was 00:20:54.962 --> 00:20:57.565 like okay how would that affect this or 00:20:57.605 --> 00:20:59.425 what now or what next or how would 00:20:59.465 --> 00:21:01.307 you i mean one of the one of 00:21:01.326 --> 00:21:03.429 the first like ideas for launching the 00:21:03.449 --> 00:21:04.029 podcast 00:21:05.046 --> 00:21:06.106 I sat in a room full of, 00:21:06.126 --> 00:21:06.467 I don't know, 00:21:06.487 --> 00:21:08.087 a thousand people at a conference and 00:21:08.107 --> 00:21:09.868 listened to someone on stage and they 00:21:09.888 --> 00:21:10.368 were, you know, 00:21:10.449 --> 00:21:12.130 yammering on about something that was 00:21:12.150 --> 00:21:13.050 going over my head. 00:21:13.131 --> 00:21:14.211 And I just assumed it was because I 00:21:14.231 --> 00:21:15.192 was a second year student. 00:21:15.833 --> 00:21:15.952 Well, 00:21:15.972 --> 00:21:17.394 I meet him in the bar an hour 00:21:17.433 --> 00:21:19.295 later and over two pints of beer, 00:21:20.134 --> 00:21:21.476 I realized I understood everything that 00:21:21.496 --> 00:21:22.076 guy was saying, 00:21:22.497 --> 00:21:23.757 but he was on stage and he was 00:21:23.797 --> 00:21:25.638 all buttoned up and he was a presenter 00:21:26.659 --> 00:21:26.939 here. 00:21:26.979 --> 00:21:28.579 We're having a conversation there. 00:21:28.599 --> 00:21:30.582 He was doing a presentation and one beats 00:21:30.602 --> 00:21:30.942 the other. 00:21:31.541 --> 00:21:31.882 So I was like, 00:21:31.902 --> 00:21:33.663 if I could do smart conversations at 00:21:33.702 --> 00:21:34.104 scale, 00:21:35.096 --> 00:21:36.297 Gosh, yeah, I mean, 00:21:36.317 --> 00:21:38.698 the show's got like five or six million 00:21:38.738 --> 00:21:40.638 downloads in the last couple of years. 00:21:40.699 --> 00:21:43.119 Like it's a lot of just like information 00:21:43.180 --> 00:21:45.881 bumping around in a digestible way. 00:21:46.101 --> 00:21:48.102 Look where we are now with AI. 00:21:48.122 --> 00:21:49.583 You could figure anything out, 00:21:49.603 --> 00:21:51.202 but the problem is now you can figure 00:21:51.363 --> 00:21:52.223 everything out. 00:21:52.344 --> 00:21:53.804 What thing do you work on? 00:21:53.884 --> 00:21:56.365 Now it's not the lack of information or 00:21:56.404 --> 00:21:57.145 processing. 00:21:57.465 --> 00:21:57.806 Now it's, 00:21:58.066 --> 00:21:59.467 you have to focus on one thing. 00:21:59.586 --> 00:22:00.906 What am I going to focus on? 00:22:00.926 --> 00:22:02.548 It's wild. 00:22:02.587 --> 00:22:02.768 Yeah. 00:22:03.483 --> 00:22:04.946 It is wild, yeah. 00:22:05.007 --> 00:22:05.607 Unfortunately, 00:22:05.627 --> 00:22:07.830 sometimes you chase shiny objects, 00:22:07.872 --> 00:22:08.211 but yeah. 00:22:08.271 --> 00:22:08.752 Overwhelm. 00:22:08.972 --> 00:22:09.775 Absolute overwhelm. 00:22:09.974 --> 00:22:10.736 Completely agree. 00:22:12.038 --> 00:22:13.461 Absolutely. 00:22:13.540 --> 00:22:15.724 Anything that we did not touch upon that 00:22:15.744 --> 00:22:17.528 you want everybody to know about you? 00:22:17.869 --> 00:22:19.330 No, I mean, one thing you said, 00:22:19.371 --> 00:22:19.611 you know, 00:22:19.671 --> 00:22:21.832 is like my communication skill when I was 00:22:21.872 --> 00:22:23.692 going through PT school, 00:22:24.093 --> 00:22:27.094 I think a lot of people will undervalue 00:22:27.114 --> 00:22:28.555 their own ability to communicate. 00:22:28.914 --> 00:22:30.756 And the way they do it is they 00:22:30.796 --> 00:22:34.678 try to over professionalize it where I 00:22:34.718 --> 00:22:35.979 want people to keep it simple. 00:22:37.028 --> 00:22:39.569 I'm like, you can only ask six questions, 00:22:39.609 --> 00:22:39.789 right? 00:22:39.869 --> 00:22:41.351 Who, what, where, when, why, how? 00:22:41.411 --> 00:22:42.411 Like, that's it. 00:22:42.451 --> 00:22:44.352 Now there's variations of those things. 00:22:45.153 --> 00:22:45.252 Well, 00:22:45.272 --> 00:22:47.034 I've seen your LinkedIn posts and you keep 00:22:47.074 --> 00:22:47.953 it pretty simple. 00:22:48.374 --> 00:22:49.213 I will tell you that. 00:22:49.674 --> 00:22:51.214 It's like your superpower. 00:22:51.756 --> 00:22:54.416 You simplify something and then you get a 00:22:54.436 --> 00:22:56.357 lot of people interacting and people jump 00:22:56.417 --> 00:22:57.637 on it and want to interact on it 00:22:57.657 --> 00:22:58.178 because they're like, hey, 00:22:58.218 --> 00:22:59.358 I have something to add to this. 00:22:59.888 --> 00:23:01.230 They look at it like an open door. 00:23:01.549 --> 00:23:02.730 I can understand this. 00:23:04.050 --> 00:23:04.151 Now, 00:23:04.191 --> 00:23:05.672 there are some things that require more 00:23:05.711 --> 00:23:07.291 nuance and can get complicated. 00:23:07.811 --> 00:23:09.792 But the person who can take a complicated 00:23:09.833 --> 00:23:11.294 thing and explain it simply, 00:23:12.494 --> 00:23:13.355 he really understands it. 00:23:13.595 --> 00:23:14.535 I think that was Einstein. 00:23:14.555 --> 00:23:16.115 If you can't explain it simply, 00:23:16.615 --> 00:23:17.737 you don't understand it. 00:23:19.208 --> 00:23:20.528 That might take a little longer, 00:23:21.009 --> 00:23:24.671 but that was, I think, our problem. 00:23:24.771 --> 00:23:26.132 And I think our profession has gotten 00:23:26.192 --> 00:23:28.054 better at that in communicating what our 00:23:28.173 --> 00:23:29.234 value is. 00:23:29.275 --> 00:23:30.615 When you say I'm valuable, I'm like, 00:23:30.655 --> 00:23:31.276 great, show me. 00:23:31.896 --> 00:23:33.637 Can you point to the value? 00:23:33.678 --> 00:23:34.598 Point to the outcome. 00:23:35.459 --> 00:23:36.519 Um, I, that, 00:23:36.640 --> 00:23:38.682 that's why I'm still bullish on, 00:23:38.942 --> 00:23:42.825 on PT and healthcare is we're now in 00:23:42.846 --> 00:23:45.228 a society that really values wellness. 00:23:45.948 --> 00:23:47.829 And the one thing you can't, 00:23:48.369 --> 00:23:49.651 the one thing you really own, right? 00:23:49.671 --> 00:23:50.172 Your health. 00:23:50.632 --> 00:23:51.113 Um, 00:23:51.192 --> 00:23:52.653 and I think people are willing to lean 00:23:52.713 --> 00:23:55.977 in a lot more now lean into doing 00:23:55.997 --> 00:23:57.478 the work for that than they were maybe 00:23:57.597 --> 00:23:58.679 ten or fifteen years ago. 00:23:58.719 --> 00:23:59.920 And I think that's a good thing. 00:23:59.940 --> 00:24:01.020 It's a good position to be in. 00:24:02.034 --> 00:24:02.334 Yeah. 00:24:02.534 --> 00:24:02.755 Yeah. 00:24:02.795 --> 00:24:03.035 I think, 00:24:03.134 --> 00:24:05.215 I think overall the APTA profession or the 00:24:05.256 --> 00:24:06.737 APTA, you know, had, 00:24:06.876 --> 00:24:08.438 had put a lot of value on what 00:24:08.478 --> 00:24:10.058 we did and how to convince people and 00:24:10.118 --> 00:24:12.540 just educate people, the public, right. 00:24:13.000 --> 00:24:14.801 And they went hard at it and, and, 00:24:15.163 --> 00:24:17.084 and I've seen it and that has changed. 00:24:17.304 --> 00:24:18.744 Now I see them putting their sites on 00:24:18.805 --> 00:24:21.307 reimbursement and educating re you know, 00:24:21.707 --> 00:24:22.406 payers and things. 00:24:22.467 --> 00:24:24.147 So, you know, 00:24:24.167 --> 00:24:25.888 let's see if something comes there too, 00:24:25.929 --> 00:24:26.809 because that would be great. 00:24:27.369 --> 00:24:27.931 Agreed. 00:24:28.010 --> 00:24:28.171 Yeah. 00:24:29.692 --> 00:24:30.554 Yeah, that's great. 00:24:30.993 --> 00:24:32.516 I think that's all the questions that I 00:24:33.096 --> 00:24:34.877 could come up with that I felt like 00:24:34.917 --> 00:24:36.318 they were intriguing enough and not 00:24:36.380 --> 00:24:36.839 boring. 00:24:36.920 --> 00:24:39.942 How did I do as a host? 00:24:40.463 --> 00:24:41.443 You seemed curious. 00:24:41.525 --> 00:24:42.546 I think that's all you need. 00:24:42.625 --> 00:24:43.326 I mean, 00:24:43.506 --> 00:24:45.669 and hosting a podcast or hosting a video 00:24:46.189 --> 00:24:47.790 and talking to a patient for the first 00:24:47.810 --> 00:24:48.951 time or the hundredth time, 00:24:49.372 --> 00:24:50.673 I think it's the same thing. 00:24:51.894 --> 00:24:52.114 right? 00:24:52.193 --> 00:24:52.414 I mean, 00:24:53.134 --> 00:24:55.376 Chris Voss is a hostage negotiator. 00:24:55.396 --> 00:24:55.657 He said, 00:24:55.758 --> 00:24:58.039 every conversation is a negotiation for 00:24:58.059 --> 00:24:58.519 information. 00:24:58.840 --> 00:25:00.061 I either want you to know something or 00:25:00.082 --> 00:25:01.824 I'm trying to get information from you or 00:25:01.844 --> 00:25:02.183 to you. 00:25:02.243 --> 00:25:02.663 That's it. 00:25:02.865 --> 00:25:03.345 Yeah. 00:25:03.464 --> 00:25:03.765 Yeah. 00:25:03.806 --> 00:25:05.446 So I know like a lot of times 00:25:05.467 --> 00:25:07.009 it'll feel like, uh, um, 00:25:07.528 --> 00:25:07.608 Well, 00:25:07.628 --> 00:25:09.590 that's funny because it sounds very 00:25:09.611 --> 00:25:11.271 similar to what I used to tell our 00:25:11.633 --> 00:25:13.153 new PTs that would come in and they 00:25:13.173 --> 00:25:13.815 were like, oh, 00:25:13.875 --> 00:25:16.416 I don't like sales and things like that. 00:25:16.457 --> 00:25:16.717 I said, 00:25:17.298 --> 00:25:19.439 you understand that everything is sales. 00:25:19.700 --> 00:25:21.520 When you go with your girlfriend to a 00:25:21.560 --> 00:25:23.522 movie theater and you want this movie and 00:25:23.542 --> 00:25:24.384 she wants that movie, 00:25:24.423 --> 00:25:25.744 you're selling your idea. 00:25:25.845 --> 00:25:27.486 When you're going to watch Netflix, 00:25:27.506 --> 00:25:28.566 you're selling your idea. 00:25:28.586 --> 00:25:29.366 When you go to a meal, 00:25:29.406 --> 00:25:30.366 you're selling your idea. 00:25:30.708 --> 00:25:31.627 That's all that is. 00:25:31.688 --> 00:25:32.949 If you believe in what we do and 00:25:32.969 --> 00:25:34.390 you believe that you can help the person, 00:25:34.410 --> 00:25:35.490 you're not selling them. 00:25:35.609 --> 00:25:37.171 You're educating them so they can make the 00:25:37.211 --> 00:25:37.770 right choice. 00:25:38.211 --> 00:25:38.971 Agreed. 00:25:39.412 --> 00:25:41.894 And I'll even actually further bring the 00:25:42.993 --> 00:25:44.934 crossbars closer, 00:25:45.375 --> 00:25:48.257 which is I make suggestions, 00:25:48.297 --> 00:25:49.198 but you make decisions. 00:25:50.105 --> 00:25:51.267 So I know people are like, 00:25:51.287 --> 00:25:51.928 I sold that. 00:25:51.968 --> 00:25:53.169 I'm like, you explained it. 00:25:53.269 --> 00:25:55.471 They still had to decide to buy or 00:25:55.590 --> 00:25:57.071 do, right? 00:25:57.551 --> 00:26:01.115 So we've heard this phrase before. 00:26:01.134 --> 00:26:01.675 It's like, 00:26:01.796 --> 00:26:03.376 you're pushing too hard on the sale. 00:26:03.497 --> 00:26:04.778 And that makes the person just sort of 00:26:04.837 --> 00:26:06.680 go, and you've heard, I've heard, 00:26:06.720 --> 00:26:09.301 listened to really great salespeople say, 00:26:09.722 --> 00:26:10.423 don't oversell. 00:26:10.782 --> 00:26:12.765 Don't talk past the sell, right? 00:26:13.786 --> 00:26:17.068 Explain it and then learn when to shut 00:26:17.189 --> 00:26:17.328 up 00:26:19.582 --> 00:26:20.403 Because that's the key. 00:26:20.643 --> 00:26:22.564 They're going to now decide, yay or nay, 00:26:22.604 --> 00:26:23.805 do I want to invest time, effort, 00:26:23.845 --> 00:26:24.164 or money? 00:26:24.184 --> 00:26:25.506 And that's really all you can invest, 00:26:25.546 --> 00:26:25.986 time, effort, 00:26:26.006 --> 00:26:28.708 or money into getting an outcome. 00:26:28.948 --> 00:26:30.409 Your job is not to get them to 00:26:30.469 --> 00:26:30.750 buy. 00:26:30.869 --> 00:26:33.351 It's to explain as well as you can 00:26:33.892 --> 00:26:35.512 what it is and what it solves, 00:26:35.553 --> 00:26:36.393 what it does in the future, 00:26:36.534 --> 00:26:38.555 and then let them decide. 00:26:38.795 --> 00:26:40.836 I make suggestions, but ultimately, 00:26:40.876 --> 00:26:42.857 whoever they is, they make decisions. 00:26:45.740 --> 00:26:46.480 I get it. 00:26:46.640 --> 00:26:47.601 I may have a little bit of a 00:26:47.661 --> 00:26:49.161 different take on some of those things, 00:26:49.201 --> 00:26:50.321 though. 00:26:50.481 --> 00:26:51.001 I will tell you, 00:26:51.102 --> 00:26:52.663 if I'm talking to somebody that I care 00:26:52.702 --> 00:26:52.883 about, 00:26:52.942 --> 00:26:55.104 let's say it was my mom or a 00:26:55.144 --> 00:26:55.763 family member, 00:26:57.464 --> 00:26:59.346 I will overcome their barriers to 00:26:59.405 --> 00:27:00.526 something. 00:27:00.586 --> 00:27:01.246 If they're like, no, 00:27:01.306 --> 00:27:01.846 I don't want to do this. 00:27:01.906 --> 00:27:02.247 Okay, well, 00:27:02.346 --> 00:27:03.988 explain why you don't want to do it. 00:27:04.028 --> 00:27:05.607 Well, sorry, that's a barrier. 00:27:05.867 --> 00:27:07.469 You're still explaining the whole time. 00:27:08.088 --> 00:27:09.009 Unless you got a gun... 00:27:09.910 --> 00:27:10.750 Unless you got a gun. 00:27:10.769 --> 00:27:12.090 Yeah, you're not forcing them, correct. 00:27:12.230 --> 00:27:13.030 They have to decide. 00:27:13.050 --> 00:27:13.672 Yeah, yeah, yeah. 00:27:13.912 --> 00:27:15.853 So absolutely, like I make suggestions, 00:27:16.212 --> 00:27:16.992 you make decisions. 00:27:17.032 --> 00:27:20.875 But ultimately, unless I'm robbing you, 00:27:22.095 --> 00:27:22.955 which is a pretty, 00:27:23.036 --> 00:27:24.056 it's still a suggestion, right? 00:27:25.477 --> 00:27:26.897 You can still decide if I got the 00:27:26.917 --> 00:27:27.698 gun in my hand. 00:27:27.978 --> 00:27:28.698 But really, it's like, 00:27:28.938 --> 00:27:30.159 especially what we do in PT, 00:27:30.179 --> 00:27:31.179 it's behavior change. 00:27:31.599 --> 00:27:32.839 And you've been with people, you're like, 00:27:32.900 --> 00:27:33.901 you're going to do this for a week 00:27:33.921 --> 00:27:34.621 and you're going to stop. 00:27:36.028 --> 00:27:36.488 I know it. 00:27:36.928 --> 00:27:38.489 I know it. 00:27:38.709 --> 00:27:40.170 That's true because they weren't bought 00:27:40.230 --> 00:27:40.369 in. 00:27:40.430 --> 00:27:41.789 They weren't bought in and it wasn't their 00:27:41.890 --> 00:27:42.170 idea. 00:27:42.190 --> 00:27:43.530 They just kind of did it because they 00:27:43.550 --> 00:27:44.451 got forced into it. 00:27:44.490 --> 00:27:45.371 So there's truth to that, 00:27:45.391 --> 00:27:46.592 a hundred percent truth to that. 00:27:46.632 --> 00:27:48.392 We make suggestions and some people 00:27:48.451 --> 00:27:49.692 suggest better than others. 00:27:49.712 --> 00:27:51.232 A hundred percent agree. 00:27:51.614 --> 00:27:51.794 Yes. 00:27:51.814 --> 00:27:52.713 Some people are like, do this. 00:27:52.874 --> 00:27:53.094 No. 00:27:53.253 --> 00:27:53.834 Okay, moving on. 00:27:53.854 --> 00:27:54.954 No, no, no, no, no, no, no. 00:27:54.974 --> 00:27:57.375 There's an art and a science to this, 00:27:57.415 --> 00:27:58.415 which is- 00:27:59.297 --> 00:28:00.518 I was working with someone this morning 00:28:00.617 --> 00:28:03.681 and there's an acronym called PESO, 00:28:03.760 --> 00:28:05.942 Problem, Agitation, Solution, Outcome. 00:28:07.804 --> 00:28:08.644 So it's a paradigm. 00:28:08.765 --> 00:28:12.107 Don't you hate when ants start coming in 00:28:12.127 --> 00:28:13.328 your house in the spring? 00:28:14.490 --> 00:28:17.032 Ants can lead to infestations and damage. 00:28:19.175 --> 00:28:19.717 Uh, 00:28:19.737 --> 00:28:21.419 but putting these two dollar ant traps 00:28:21.439 --> 00:28:22.160 around your house, 00:28:22.320 --> 00:28:24.644 a hundred percent removes all the ants. 00:28:24.663 --> 00:28:25.846 They, they eat it, they go home, 00:28:25.885 --> 00:28:26.326 they die. 00:28:26.946 --> 00:28:28.869 And now you never have to worry about 00:28:28.950 --> 00:28:29.530 ants in your house. 00:28:29.750 --> 00:28:30.392 Problem solved. 00:28:30.971 --> 00:28:32.853 agitation, solution, outcome. 00:28:33.173 --> 00:28:34.535 Look at any infomercial. 00:28:34.734 --> 00:28:35.996 That's the order. 00:28:36.016 --> 00:28:37.857 They go P-A-S-O, P-A-S-O. 00:28:37.877 --> 00:28:39.299 They just repeat, repeat, repeat. 00:28:40.121 --> 00:28:41.382 And then that's all they can do. 00:28:41.422 --> 00:28:43.223 They suggest, they suggest, they suggest. 00:28:43.324 --> 00:28:44.384 Do you want this outcome? 00:28:44.744 --> 00:28:45.105 Yes. 00:28:45.486 --> 00:28:46.287 And you have to do this. 00:28:46.948 --> 00:28:47.367 Got it. 00:28:47.428 --> 00:28:48.128 What's it cost? 00:28:48.409 --> 00:28:49.289 Nineteen ninety five. 00:28:49.470 --> 00:28:51.271 And operators are standing by while 00:28:51.291 --> 00:28:51.913 supplies last. 00:28:52.914 --> 00:28:53.194 Jimmy, 00:28:53.255 --> 00:28:55.017 I'm always following you on LinkedIn, 00:28:55.356 --> 00:28:57.259 but are there other channels that we 00:28:57.278 --> 00:28:59.240 should follow you on that? 00:28:59.361 --> 00:29:00.201 I do the, the, 00:29:00.221 --> 00:29:01.542 the big four right now, 00:29:01.762 --> 00:29:03.023 which is also my suggestion. 00:29:03.064 --> 00:29:03.785 If you don't like. 00:29:05.131 --> 00:29:07.894 playing or or consuming on a channel don't 00:29:07.933 --> 00:29:10.176 go there so i do linkedin facebook 00:29:10.257 --> 00:29:13.480 instagram youtube just because to me uh i 00:29:13.621 --> 00:29:16.002 like like i don't do tiktok should i 00:29:16.022 --> 00:29:17.744 haven't figured out your tiktok dances yet 00:29:18.006 --> 00:29:18.846 i haven't done tiktok yes no no no 00:29:18.866 --> 00:29:23.392 next but those are the big four that 00:29:23.412 --> 00:29:23.571 i'm on 00:29:24.833 --> 00:29:25.192 Nice. 00:29:25.532 --> 00:29:25.953 Very nice. 00:29:25.973 --> 00:29:26.153 Well, 00:29:26.193 --> 00:29:27.614 thanks for the opportunity to interview 00:29:27.634 --> 00:29:27.693 you. 00:29:27.713 --> 00:29:28.434 Thank you. 00:29:28.615 --> 00:29:29.095 I enjoyed it. 00:29:29.115 --> 00:29:30.336 It was kind of fun sitting on this 00:29:30.375 --> 00:29:32.196 side as opposed to the other side. 00:29:32.237 --> 00:29:32.757 Yeah. 00:29:32.777 --> 00:29:35.617 We'll figure out something for another 00:29:35.657 --> 00:29:36.098 episode. 00:29:36.659 --> 00:29:37.459 Sounds great. 00:29:37.538 --> 00:29:38.900 I appreciate you interviewing me. 00:29:39.000 --> 00:29:40.020 Thanks for making it not feel weird. 00:29:40.941 --> 00:29:41.121 All right. 00:29:41.141 --> 00:29:41.480 Thanks. 00:29:46.723 --> 00:29:47.805 That's it for this one, 00:29:48.085 --> 00:29:49.727 but we're just getting warmed up. 00:29:50.207 --> 00:29:52.128 Smash follow, send it to a friend, 00:29:52.348 --> 00:29:53.990 or crank up the next episode. 00:29:54.530 --> 00:29:55.471 Want to go deeper? 00:29:55.872 --> 00:29:59.935 Hit us at pgpiecast.com or find us on 00:29:59.976 --> 00:30:02.498 YouTube and socials at pgpiecast. 00:30:02.938 --> 00:30:05.220 And legally, none of this was advice. 00:30:05.299 --> 00:30:07.001 It's for entertainment purposes only. 00:30:07.102 --> 00:30:07.642 Bullshit! 00:30:08.702 --> 00:30:09.284 See, Keith? 00:30:09.503 --> 00:30:10.565 We read the script. 00:30:10.865 --> 00:30:11.506 Happy now?