WEBVTT 00:00:01.493 --> 00:00:03.656 There's a lot of noise around AI in 00:00:03.676 --> 00:00:04.557 healthcare right now. 00:00:05.038 --> 00:00:05.958 You can't get away from it. 00:00:06.158 --> 00:00:07.780 Now, some people see efficiency, 00:00:08.021 --> 00:00:09.343 others see risk, 00:00:09.462 --> 00:00:12.086 and most just aren't sure where to start. 00:00:12.848 --> 00:00:13.749 But behind the scenes, 00:00:13.769 --> 00:00:15.371 there are people working directly with 00:00:15.430 --> 00:00:15.830 clinics, 00:00:15.871 --> 00:00:17.454 helping them figure out what actually 00:00:17.493 --> 00:00:17.873 works, 00:00:18.734 --> 00:00:20.995 and what doesn't when it comes to applying 00:00:21.096 --> 00:00:23.378 AI in real operations, not theory, 00:00:23.838 --> 00:00:25.239 not hype execution, 00:00:25.539 --> 00:00:27.940 the kind that actually impacts patient 00:00:27.960 --> 00:00:29.400 follow-through outcomes. 00:00:29.580 --> 00:00:31.443 And yeah, I'll say it, revenue. 00:00:31.902 --> 00:00:32.582 And if you've ever said, 00:00:33.124 --> 00:00:35.365 I just wish I had somebody who could 00:00:35.424 --> 00:00:38.125 explain this clearly, I got a guy. 00:00:38.627 --> 00:00:39.868 You better call Sal. 00:00:40.008 --> 00:00:40.768 And that's why he's here. 00:00:41.128 --> 00:00:42.488 Sal, welcome to the show, man. 00:00:42.509 --> 00:00:44.869 Hey, thanks for having me, Jimmy. 00:00:44.909 --> 00:00:45.470 Love the intro. 00:00:45.930 --> 00:00:46.110 All right. 00:00:46.151 --> 00:00:48.472 So you're doing this every day and you 00:00:48.512 --> 00:00:52.213 see a lot of the emotion behind why 00:00:52.253 --> 00:00:54.015 people either adopt or don't. 00:00:54.994 --> 00:00:57.335 Automation, AI, all those things. 00:00:57.615 --> 00:00:59.476 So when you talked about operators doing 00:00:59.496 --> 00:00:59.697 this, 00:01:00.137 --> 00:01:02.999 what's the first reaction you usually get 00:01:03.238 --> 00:01:03.738 on that call? 00:01:04.813 --> 00:01:07.414 Well, I'm over here with Flagler Health. 00:01:07.554 --> 00:01:10.073 I'm the senior account executive and the 00:01:10.114 --> 00:01:12.814 director of PT integrations at Flagler 00:01:12.834 --> 00:01:13.075 Health. 00:01:13.135 --> 00:01:15.295 And what Flagler Health is, 00:01:15.334 --> 00:01:17.674 it's an AI operation system that 00:01:17.715 --> 00:01:19.676 primarily, but not exclusively, 00:01:20.536 --> 00:01:21.876 works with MSK clinics. 00:01:21.896 --> 00:01:24.197 So from PT to ortho and pain and 00:01:24.236 --> 00:01:25.096 then beyond, 00:01:25.117 --> 00:01:27.156 but that's who we usually work with. 00:01:28.277 --> 00:01:29.498 And quite honestly, 00:01:29.558 --> 00:01:30.798 like what I usually get 00:01:31.358 --> 00:01:34.120 is half the room thinks it's gonna replace 00:01:34.159 --> 00:01:37.021 their entire front desk team by Tuesday. 00:01:37.421 --> 00:01:39.341 And the other half thinks it's just 00:01:39.402 --> 00:01:43.843 another overhyped tool that's gonna get 00:01:43.905 --> 00:01:46.325 put into the patient portal and no one's 00:01:46.346 --> 00:01:47.867 gonna log into it and check it out 00:01:47.927 --> 00:01:49.826 or just have to be constantly reminded to 00:01:49.867 --> 00:01:50.308 do that. 00:01:50.888 --> 00:01:53.129 That's some of the major things that I'm 00:01:53.188 --> 00:01:54.870 hearing when I first speak to some of 00:01:54.890 --> 00:01:57.451 my prospects around AI integrations. 00:01:57.912 --> 00:02:00.754 But that's where we lean in here at 00:02:00.774 --> 00:02:03.876 Flagler is because if AI feels more like 00:02:04.635 --> 00:02:06.057 work, it's already failed. 00:02:06.337 --> 00:02:06.537 Sure. 00:02:07.177 --> 00:02:07.697 Yeah. 00:02:07.718 --> 00:02:08.677 It sounds like people are saying like, 00:02:08.877 --> 00:02:10.157 number one, does this work? 00:02:10.459 --> 00:02:11.038 Yes or no? 00:02:11.718 --> 00:02:12.899 And I have to see it to believe 00:02:12.959 --> 00:02:13.060 it. 00:02:13.360 --> 00:02:13.979 And number two, 00:02:14.219 --> 00:02:15.340 am I actually going to use it? 00:02:15.379 --> 00:02:16.241 Because if I buy it, 00:02:16.281 --> 00:02:17.520 we've all had that buyer's remorse. 00:02:17.561 --> 00:02:19.602 You buy something and then six months 00:02:19.622 --> 00:02:20.622 later you realize, man, 00:02:20.722 --> 00:02:21.643 I'm not using this. 00:02:21.703 --> 00:02:22.742 It's not in my workflow. 00:02:22.782 --> 00:02:24.503 So what did I actually get my money 00:02:24.604 --> 00:02:24.723 out? 00:02:25.223 --> 00:02:28.025 So what are clinics getting wrong about AI 00:02:28.125 --> 00:02:29.044 operations right now? 00:02:29.064 --> 00:02:30.126 You mentioned a few things. 00:02:30.186 --> 00:02:31.325 Some people think this. 00:02:31.385 --> 00:02:32.826 Some people think it's going to do this. 00:02:33.507 --> 00:02:36.153 So what are they getting wrong about AI 00:02:36.254 --> 00:02:37.418 operations beyond that? 00:02:37.497 --> 00:02:38.721 And then also maybe we'll flip that. 00:02:38.762 --> 00:02:39.584 What are they getting right? 00:02:40.849 --> 00:02:40.990 Well, 00:02:41.030 --> 00:02:42.830 I feel like what they're getting wrong is 00:02:42.889 --> 00:02:45.510 that they're treating it more like a 00:02:45.550 --> 00:02:48.031 feature instead of a workflow that could 00:02:48.131 --> 00:02:50.671 optimize their current operations. 00:02:51.592 --> 00:02:52.072 For instance, 00:02:52.092 --> 00:02:54.151 what I mean by that is clinics will 00:02:54.171 --> 00:02:54.973 say they want to bolt, 00:02:54.992 --> 00:02:57.112 they want to put AI onto tiny parts. 00:02:57.133 --> 00:02:59.073 They want to maybe get AI call right, 00:02:59.112 --> 00:03:00.133 or they want to do billing right, 00:03:00.152 --> 00:03:02.493 or they want to do scheduling better, etc. 00:03:02.554 --> 00:03:04.313 But they're not thinking of that like 00:03:04.354 --> 00:03:05.693 continuity, right? 00:03:06.093 --> 00:03:08.314 So when we like to work with clinics, 00:03:09.756 --> 00:03:11.056 We understand that the patients, 00:03:12.338 --> 00:03:16.183 they don't experience clinics in silos, 00:03:16.304 --> 00:03:16.524 right? 00:03:16.905 --> 00:03:20.329 So when they do call and if the 00:03:21.790 --> 00:03:22.891 AI interaction, 00:03:23.592 --> 00:03:24.794 they don't think that was the part of 00:03:24.834 --> 00:03:25.715 the AI interaction. 00:03:25.775 --> 00:03:25.955 Now, 00:03:26.036 --> 00:03:27.538 let me think about the human interaction. 00:03:27.978 --> 00:03:30.018 they think about the overall experience of 00:03:30.057 --> 00:03:32.278 that practice and sometimes the friction 00:03:32.299 --> 00:03:35.879 that lies within when it's not done right. 00:03:35.939 --> 00:03:37.740 Where we spend most of our time is 00:03:37.800 --> 00:03:39.760 stitching that journey together, right? 00:03:39.800 --> 00:03:41.320 So when it's done right, 00:03:42.341 --> 00:03:44.461 AI isn't just like answering the phone, 00:03:45.062 --> 00:03:47.322 it's actually moving a patient forward 00:03:47.421 --> 00:03:49.022 into their system and getting them into 00:03:49.043 --> 00:03:49.643 their program 00:03:50.163 --> 00:03:52.444 as fast as possible so if they're doing 00:03:52.504 --> 00:03:54.145 it right that's how they're doing it 00:03:54.325 --> 00:03:55.967 they're optimizing the workflow and 00:03:55.986 --> 00:03:57.987 they're thinking of us more as just a 00:03:58.068 --> 00:04:00.409 part of their to enhance their operations 00:04:00.689 --> 00:04:02.330 not get in the way of their operations 00:04:02.350 --> 00:04:04.473 um but not just be a band-aid for 00:04:04.532 --> 00:04:06.133 certain little fixes that they want we 00:04:06.153 --> 00:04:08.175 could help with anything you want but i 00:04:08.194 --> 00:04:09.776 think that's the best way to do it 00:04:09.795 --> 00:04:11.016 and that's yeah 00:04:11.902 --> 00:04:12.883 Whenever someone's going to adopt 00:04:12.923 --> 00:04:14.024 something into their business, 00:04:14.764 --> 00:04:16.964 I feel like it rivals the decision-making 00:04:17.004 --> 00:04:18.425 process for your kids. 00:04:18.764 --> 00:04:20.526 There's got to be an element of trust 00:04:20.565 --> 00:04:20.846 there. 00:04:21.326 --> 00:04:23.026 What does building trust actually look 00:04:23.045 --> 00:04:27.168 like when introducing something as new and 00:04:27.307 --> 00:04:30.148 emotionally impactful or emotionally 00:04:31.528 --> 00:04:34.509 stirring as AI into something personal 00:04:34.529 --> 00:04:35.129 like a clinic? 00:04:36.286 --> 00:04:38.067 yeah i mean that's a great question jimmy 00:04:38.127 --> 00:04:40.329 i mean trust is so critical in any 00:04:40.369 --> 00:04:42.370 relationship whether personal or business 00:04:42.689 --> 00:04:44.591 um because we're asking to be part of 00:04:44.612 --> 00:04:46.273 their operations we're asking to get into 00:04:46.312 --> 00:04:48.834 their system and optimize it and working 00:04:48.894 --> 00:04:50.596 it so if you go into there and 00:04:50.615 --> 00:04:52.497 just say hey this is ai we're great 00:04:52.516 --> 00:04:53.898 we're going to solve all your problems i 00:04:54.237 --> 00:04:55.858 think it has the adverse effect and you're 00:04:55.918 --> 00:04:57.961 going to lose trust with that right so 00:04:58.680 --> 00:05:00.062 um when i look at trust i'd look 00:05:00.081 --> 00:05:02.362 at as like three layers into the system 00:05:03.163 --> 00:05:05.084 um so for trust it's more first it 00:05:05.105 --> 00:05:06.065 comes with staff trust 00:05:06.466 --> 00:05:06.725 Right. 00:05:06.786 --> 00:05:09.286 So so like if the front desk feels 00:05:09.326 --> 00:05:11.267 that in any way this is here to 00:05:11.307 --> 00:05:11.968 replace them, 00:05:12.209 --> 00:05:14.449 they're going to quietly resist that and 00:05:14.550 --> 00:05:16.110 you're not going to get complete buy in. 00:05:16.149 --> 00:05:17.451 But if they feel like it's something 00:05:17.471 --> 00:05:19.072 that's going to protect their time and 00:05:19.091 --> 00:05:20.512 help them work more efficiently, 00:05:20.932 --> 00:05:21.892 then they'll be a champion. 00:05:22.093 --> 00:05:22.333 Right. 00:05:22.372 --> 00:05:24.533 So so first thing is trust with the 00:05:24.634 --> 00:05:25.274 with the staff. 00:05:25.334 --> 00:05:27.896 The second is patient trust. 00:05:29.197 --> 00:05:30.778 If a patient picks up a call and 00:05:30.798 --> 00:05:33.180 they feel that it's very robotic or just 00:05:33.240 --> 00:05:34.641 leading me in a different place and it's 00:05:35.040 --> 00:05:36.882 it's it's not it doesn't seem like it's 00:05:36.942 --> 00:05:39.444 part of the culture of that of that 00:05:39.923 --> 00:05:41.345 clinic that we're trying to work with. 00:05:41.685 --> 00:05:42.826 They're not going to have buy in and 00:05:42.846 --> 00:05:44.067 they're not going to have trust as well. 00:05:44.107 --> 00:05:45.367 And they might just hang up the phone 00:05:45.387 --> 00:05:46.749 and you lose a patient right there. 00:05:47.389 --> 00:05:48.930 And the third part of trust, 00:05:48.971 --> 00:05:50.572 the third layer, I like to say, 00:05:50.651 --> 00:05:52.413 is the most important because it's 00:05:52.494 --> 00:05:53.473 operational trust. 00:05:53.593 --> 00:05:53.834 Right. 00:05:54.154 --> 00:05:54.334 So 00:05:55.975 --> 00:05:58.560 Clinics trust what they can measure. 00:05:59.880 --> 00:06:02.625 If we work with a system and an 00:06:02.704 --> 00:06:05.108 operation sees that AI is consistently 00:06:05.168 --> 00:06:06.470 reducing the no-show rate, 00:06:07.343 --> 00:06:09.605 it's consistently increasing touches, 00:06:10.225 --> 00:06:11.607 and then it's leading to increased 00:06:11.646 --> 00:06:15.670 revenue, then adoption is a no-brainer, 00:06:15.709 --> 00:06:17.230 and then trust is gained that way. 00:06:17.290 --> 00:06:18.932 So those are the three layers of trust 00:06:19.252 --> 00:06:19.872 that come with. 00:06:19.913 --> 00:06:21.875 But it is a real barrier in getting 00:06:21.894 --> 00:06:23.475 it because there's so much noise around AI 00:06:23.615 --> 00:06:24.196 right now. 00:06:24.596 --> 00:06:27.678 So I go into it understanding that and 00:06:27.899 --> 00:06:29.519 totally hearing what they're saying 00:06:29.560 --> 00:06:30.261 instead of kicking it. 00:06:30.281 --> 00:06:30.761 Don't worry about it. 00:06:30.781 --> 00:06:31.440 We're going to be great. 00:06:31.461 --> 00:06:31.822 Yeah, yeah, yeah. 00:06:32.322 --> 00:06:34.704 Let me hear about what you think, 00:06:34.764 --> 00:06:35.646 your perceptions, 00:06:36.146 --> 00:06:37.367 and how can I gain your trust? 00:06:37.408 --> 00:06:38.930 So those three ways, you know, 00:06:38.949 --> 00:06:41.372 you got to go staff first, patient second, 00:06:41.913 --> 00:06:42.814 operations third. 00:06:43.213 --> 00:06:44.776 You get those, you're going to get buy-in. 00:06:45.557 --> 00:06:46.899 Let's talk about something that, I mean, 00:06:46.918 --> 00:06:48.319 I don't know if I heard of this 00:06:48.360 --> 00:06:50.762 term three years ago, four years ago, 00:06:50.822 --> 00:06:52.185 definitely hadn't, RTM. 00:06:53.550 --> 00:06:54.973 You've said it's underutilized. 00:06:55.434 --> 00:06:57.517 Why do you think remote therapeutic 00:06:57.557 --> 00:06:59.000 monitoring is so underutilized, 00:06:59.161 --> 00:07:01.125 especially in the profession of physical 00:07:01.165 --> 00:07:03.209 therapy as we record now in twenty twenty 00:07:03.269 --> 00:07:03.509 six? 00:07:04.502 --> 00:07:06.002 Yeah, another great question, Jim. 00:07:06.083 --> 00:07:08.464 I love that question because I have over 00:07:08.504 --> 00:07:10.447 twenty years experience working in the PT 00:07:10.487 --> 00:07:12.367 space as an athletic trainer. 00:07:12.769 --> 00:07:15.651 So I'm constantly thinking of why it's 00:07:15.670 --> 00:07:18.233 slow to get adopted by by some PT 00:07:18.252 --> 00:07:20.375 clinics or falls off when they do have 00:07:20.415 --> 00:07:20.535 it. 00:07:21.735 --> 00:07:23.137 I feel it's in like a dangerous middle 00:07:23.177 --> 00:07:25.119 ground in health care with RTM 00:07:25.158 --> 00:07:27.800 specifically for for PTs. 00:07:28.242 --> 00:07:29.603 Everyone agrees it's valuable. 00:07:30.103 --> 00:07:31.584 Everyone sees that part of it, 00:07:31.644 --> 00:07:34.146 but no one wants to own it operationally, 00:07:34.386 --> 00:07:34.666 right? 00:07:34.807 --> 00:07:37.809 Because clinicians are focused on visits 00:07:37.889 --> 00:07:38.430 and care, 00:07:38.910 --> 00:07:40.630 front desk is focused on scheduling, 00:07:41.211 --> 00:07:43.452 and then billing is focused on claims and 00:07:44.274 --> 00:07:44.995 revenue there. 00:07:45.334 --> 00:07:48.317 So RTM lives in between all three of 00:07:48.336 --> 00:07:48.918 those, right? 00:07:48.958 --> 00:07:51.139 So when it's viewed as extra work, 00:07:52.062 --> 00:07:54.041 the buy-in is poor and it often gets 00:07:54.081 --> 00:07:54.502 dropped. 00:07:54.603 --> 00:07:56.783 So that's where they're getting it wrong 00:07:57.002 --> 00:07:58.983 with RTM that I could see right now. 00:07:59.064 --> 00:08:00.423 And over at Flagler, 00:08:00.444 --> 00:08:02.124 we definitely offer a different way 00:08:02.184 --> 00:08:03.184 because in reality, 00:08:03.745 --> 00:08:06.125 it's only extra work if the system isn't 00:08:06.144 --> 00:08:07.444 doing the heavy lifting, right? 00:08:08.586 --> 00:08:12.045 If the platform for RTM isn't identifying 00:08:12.225 --> 00:08:14.487 and enrolling those patients, right? 00:08:14.906 --> 00:08:18.028 Or the support team or, you know, 00:08:20.548 --> 00:08:21.930 It's just not working efficiently. 00:08:23.110 --> 00:08:24.471 That's when the buy-in is poor. 00:08:24.571 --> 00:08:27.432 So if the AI identifies the candidate and 00:08:27.452 --> 00:08:29.314 then our support team reaches out and does 00:08:29.353 --> 00:08:30.555 all the work on the back end, 00:08:30.574 --> 00:08:31.755 which is our business model, 00:08:31.776 --> 00:08:33.297 a little different than most RTMs, 00:08:33.736 --> 00:08:35.317 and then we send over the codes, 00:08:36.038 --> 00:08:37.418 the only thing that's there is for the 00:08:37.458 --> 00:08:39.961 clinic to do is collect newfound revenue 00:08:40.801 --> 00:08:41.942 and then increase outcomes. 00:08:44.830 --> 00:08:47.192 How about your hot take, right? 00:08:47.533 --> 00:08:50.138 Why should clinics not take all the risk 00:08:50.639 --> 00:08:51.460 themselves? 00:08:51.480 --> 00:08:53.121 You're talking about spreading out and 00:08:53.162 --> 00:08:54.303 deferring the risk. 00:08:54.364 --> 00:08:56.586 It feels like that's your hot take, 00:08:56.606 --> 00:08:58.791 but it actually feels like a safe take. 00:08:59.815 --> 00:09:02.716 yeah i if the ar partner isn't willing 00:09:02.775 --> 00:09:05.277 to to stand behind outcomes and share the 00:09:05.336 --> 00:09:07.437 risk with you and just be a fee 00:09:07.456 --> 00:09:10.677 for service sort of a program um the 00:09:10.738 --> 00:09:13.119 outcomes are going to lag and and it's 00:09:13.158 --> 00:09:14.339 just not going to be as efficient as 00:09:14.359 --> 00:09:15.679 it as it needs to be i mean 00:09:16.460 --> 00:09:19.561 we partner we take the risk with all 00:09:19.600 --> 00:09:21.721 of our clients we grow as you grow 00:09:22.162 --> 00:09:23.361 so that's why it's so important 00:09:25.708 --> 00:09:28.169 smart and probably is a pretty big step 00:09:28.210 --> 00:09:30.471 into building trucks uh how about this 00:09:30.591 --> 00:09:34.251 walk us through what done right actually 00:09:34.292 --> 00:09:37.812 looks like for rtm in a clinic six 00:09:37.873 --> 00:09:39.634 twelve months after it started because i 00:09:39.653 --> 00:09:41.174 imagine the transfer period everybody 00:09:41.215 --> 00:09:43.294 expects that there's some work involved 00:09:43.554 --> 00:09:45.975 but when it's done right what does that 00:09:46.056 --> 00:09:47.856 look like or feel like for a clinic 00:09:48.924 --> 00:09:49.765 Done right, I mean, 00:09:49.785 --> 00:09:51.528 it should feel like a program, 00:09:52.188 --> 00:09:53.770 just another service that's getting added 00:09:53.890 --> 00:09:57.195 on to your current program as a concierge 00:09:57.235 --> 00:09:58.035 sort of a service. 00:09:58.515 --> 00:10:00.599 It should feel like the clinic never 00:10:00.639 --> 00:10:02.520 forgot about the patient, right? 00:10:02.561 --> 00:10:04.403 So it just helps them along their journey. 00:10:05.624 --> 00:10:07.046 There's a hundred and sixty eight hours in 00:10:07.066 --> 00:10:07.426 a week. 00:10:08.167 --> 00:10:09.868 i worked in pt for for a long 00:10:09.908 --> 00:10:11.927 time i know that you're lucky if you 00:10:11.947 --> 00:10:13.469 get three visits a week usually you get 00:10:13.489 --> 00:10:15.129 between one and three and it's for an 00:10:15.229 --> 00:10:18.870 hour and you know they they what's 00:10:18.909 --> 00:10:21.030 happening in between what's happening in 00:10:21.091 --> 00:10:22.571 between the other hundred and sixty 00:10:22.630 --> 00:10:25.091 hundred sixty five hours of the week that 00:10:25.111 --> 00:10:26.732 the patient's not really getting followed 00:10:26.793 --> 00:10:29.613 up with that's where rtm done right really 00:10:29.653 --> 00:10:30.913 comes in um 00:10:32.110 --> 00:10:34.772 You know, from the patient's perspective, 00:10:34.831 --> 00:10:36.653 done right is it's simple. 00:10:37.953 --> 00:10:39.414 There's no app to download. 00:10:40.936 --> 00:10:43.957 They leave a visit and communication 00:10:43.998 --> 00:10:45.058 continues, right? 00:10:45.379 --> 00:10:47.039 And it just seems like it's seamless and 00:10:47.080 --> 00:10:49.461 it's just, they feel more valued. 00:10:49.981 --> 00:10:51.884 That's where it's done right on that side. 00:10:51.943 --> 00:10:53.125 So from the patient perspective, 00:10:53.245 --> 00:10:55.385 I feel that if you're using an RTM 00:10:55.426 --> 00:10:57.587 platform and the first thing you're asking 00:10:57.607 --> 00:11:00.490 a patient to do is download an app, 00:11:01.029 --> 00:11:02.591 you're ready to find the eight ball a 00:11:02.611 --> 00:11:03.712 little bit there. 00:11:05.514 --> 00:11:08.397 Another way done right looks great is the 00:11:08.837 --> 00:11:11.760 check-ins are based around the care that 00:11:11.801 --> 00:11:12.640 the patient's getting. 00:11:12.780 --> 00:11:15.323 It shouldn't feel like a survey, 00:11:15.364 --> 00:11:16.404 like they're taking a survey. 00:11:16.445 --> 00:11:17.365 One to ten, 00:11:17.385 --> 00:11:18.206 how do you feel about this, 00:11:18.267 --> 00:11:20.729 and check this box, or check this box, 00:11:20.769 --> 00:11:21.750 and then check this box. 00:11:22.150 --> 00:11:24.072 It should feel more intimate. 00:11:24.153 --> 00:11:25.453 It should feel more personal. 00:11:26.494 --> 00:11:28.735 And that's where we come in over here 00:11:28.755 --> 00:11:31.876 at Flagler is that our software is FDA 00:11:31.897 --> 00:11:33.357 approved as a service software as a 00:11:33.437 --> 00:11:35.158 service where you don't need to download 00:11:35.198 --> 00:11:35.719 an app. 00:11:36.200 --> 00:11:37.179 You just need to have one of the 00:11:37.200 --> 00:11:38.740 smartphones or a computer and you can 00:11:39.380 --> 00:11:41.923 interact with one of our care takers and 00:11:42.763 --> 00:11:44.783 get honest feedback in real time. 00:11:44.823 --> 00:11:46.806 The another way if it's done right is 00:11:46.826 --> 00:11:48.667 you get nudged if you get a patient 00:11:48.687 --> 00:11:49.346 who's enrolled, 00:11:49.386 --> 00:11:50.707 but they're not really compliant. 00:11:51.368 --> 00:11:51.687 You know, 00:11:52.107 --> 00:11:53.769 are they giving a little friendly nudge to 00:11:53.808 --> 00:11:56.269 the patient just to see what's going on 00:11:56.289 --> 00:11:57.929 there so you can report back to the 00:11:57.970 --> 00:11:58.791 therapy clinic? 00:11:58.890 --> 00:12:02.552 You know, and then behind the scenes, 00:12:02.591 --> 00:12:04.653 if it's done right, like I said, 00:12:04.673 --> 00:12:06.433 the heavy lifting is done on our part. 00:12:08.453 --> 00:12:10.315 We track all the interactions. 00:12:11.196 --> 00:12:12.956 If it ties back to billable activity, 00:12:13.057 --> 00:12:16.138 we build the codes that are feasible and 00:12:16.158 --> 00:12:18.499 can get you the best return on revenue. 00:12:19.059 --> 00:12:19.820 And most importantly, 00:12:19.840 --> 00:12:21.520 it doesn't rely on someone else to do 00:12:21.581 --> 00:12:21.701 it. 00:12:22.100 --> 00:12:23.042 We do it for them. 00:12:23.121 --> 00:12:25.023 So they can focus on the care. 00:12:25.643 --> 00:12:27.104 And then us on the backside, 00:12:27.323 --> 00:12:29.544 we focus on bringing in that extra 00:12:29.705 --> 00:12:30.105 revenue. 00:12:30.184 --> 00:12:32.145 So we want it to be a quiet 00:12:32.186 --> 00:12:34.787 revenue engine that also improves 00:12:34.868 --> 00:12:35.268 outcomes. 00:12:35.988 --> 00:12:37.990 And that's our goal here. 00:12:38.070 --> 00:12:38.910 Yeah. 00:12:38.931 --> 00:12:40.692 If a clinic owner is listening right now 00:12:40.773 --> 00:12:44.236 and still unsure about AI, right? 00:12:44.277 --> 00:12:45.258 Maybe they're fearful. 00:12:45.719 --> 00:12:49.163 What's one thing they should do next to 00:12:49.222 --> 00:12:52.546 move forward without feeling overwhelmed, 00:12:52.586 --> 00:12:54.368 without messing things up in their mind? 00:12:54.427 --> 00:12:55.730 What's the first step? 00:12:56.794 --> 00:12:58.275 I would say, you know, look us up. 00:12:58.936 --> 00:13:02.337 Look up Flagler Health, flaglerhealth.io, 00:13:02.538 --> 00:13:03.798 or I'm on LinkedIn. 00:13:03.817 --> 00:13:05.639 You can come slide into my DMs, 00:13:05.678 --> 00:13:07.580 say what's up, ask me a question. 00:13:07.620 --> 00:13:09.380 It costs absolutely nothing to get on a 00:13:09.441 --> 00:13:11.662 ten to fifteen minute discovery call. 00:13:12.042 --> 00:13:15.342 So understand that I get physical therapy 00:13:15.363 --> 00:13:19.304 and I get apprehensions to your team and 00:13:19.325 --> 00:13:20.065 your workflow. 00:13:20.245 --> 00:13:21.166 I get that totally. 00:13:21.225 --> 00:13:22.687 So I want to talk to you. 00:13:23.067 --> 00:13:24.506 I want to get over any of those 00:13:24.547 --> 00:13:25.707 objections you may have. 00:13:26.048 --> 00:13:27.969 and maybe build that trust where we could 00:13:28.009 --> 00:13:29.229 just grow together. 00:13:29.749 --> 00:13:30.769 That's what I say to them. 00:13:31.090 --> 00:13:31.789 Yeah. 00:13:31.809 --> 00:13:33.269 We'll drop your information in the show 00:13:33.289 --> 00:13:34.129 notes below, but Sal, 00:13:34.149 --> 00:13:35.230 appreciate you doing this. 00:13:35.471 --> 00:13:36.850 Thanks for sort of pulling back the 00:13:36.870 --> 00:13:39.932 curtain on these things in healthcare 00:13:39.971 --> 00:13:40.532 right now. 00:13:40.611 --> 00:13:41.131 Absolutely. 00:13:41.452 --> 00:13:44.472 Love to do it. 00:13:44.533 --> 00:13:44.894 All right. 00:13:45.134 --> 00:13:45.714 Hot take. 00:13:45.813 --> 00:13:46.994 What do you got for me, Sal? 00:13:47.333 --> 00:13:48.715 What's the hot take that you want to 00:13:48.735 --> 00:13:49.575 leave the audience with? 00:13:50.230 --> 00:13:51.870 all right well before the hot take jimmy 00:13:51.890 --> 00:13:53.472 i just want to first uh as the 00:13:53.533 --> 00:13:56.355 kids say today give you your flowers and 00:13:56.414 --> 00:13:57.897 as we said back in my day our 00:13:57.937 --> 00:13:59.398 day is give you your props i i 00:13:59.477 --> 00:14:01.820 really like your show i really enjoy what 00:14:01.840 --> 00:14:04.182 you're doing here um and just bringing in 00:14:04.682 --> 00:14:06.524 all these different ideas and i i watch 00:14:06.583 --> 00:14:08.384 it often on on linkedin and i think 00:14:08.404 --> 00:14:09.645 it's just a great job you guys are 00:14:09.666 --> 00:14:11.187 doing there not brown nose and the host 00:14:11.488 --> 00:14:12.889 i just think you're doing a great job 00:14:12.928 --> 00:14:14.471 so i wanted to give you props on 00:14:14.510 --> 00:14:15.611 that um 00:14:16.292 --> 00:14:18.995 My hot take is basically AI is often 00:14:19.375 --> 00:14:22.200 overhyped and underdelivered when the risk 00:14:22.220 --> 00:14:22.841 is not shared. 00:14:22.880 --> 00:14:24.102 We talked about that before. 00:14:24.202 --> 00:14:26.885 So if your AI partner isn't willing to 00:14:26.926 --> 00:14:29.789 stand behind outcomes and share the risk 00:14:29.850 --> 00:14:31.032 with you, we are. 00:14:31.292 --> 00:14:32.354 I would love to chat. 00:14:34.113 --> 00:14:34.413 Perfect. 00:14:34.472 --> 00:14:35.393 And we'll drop your information, 00:14:35.432 --> 00:14:36.634 as I mentioned, in the show notes below. 00:14:36.693 --> 00:14:37.714 Sal, appreciate what you're doing. 00:14:37.734 --> 00:14:39.534 Thanks for making things that are 00:14:39.575 --> 00:14:41.794 confusing and overwhelming clear and 00:14:41.835 --> 00:14:44.456 concise and understandable and digestible 00:14:44.596 --> 00:14:46.376 as we sort of proceed into this new 00:14:46.417 --> 00:14:47.777 world that we're in. 00:14:47.836 --> 00:14:48.716 Yeah, absolutely. 00:14:48.837 --> 00:14:49.638 Let's go. 00:14:49.677 --> 00:14:50.138 Thanks, Jimmy. 00:14:52.065 --> 00:14:53.144 That's it for this one, 00:14:53.404 --> 00:14:55.086 but we're just getting warmed up. 00:14:55.546 --> 00:14:57.447 Smash follow, send it to a friend, 00:14:57.667 --> 00:14:59.326 or crank up the next episode. 00:14:59.846 --> 00:15:00.748 Want to go deeper? 00:15:01.048 --> 00:15:05.249 Hit us at pgpinecast.com or find us on 00:15:05.288 --> 00:15:07.850 YouTube and socials at pgpinecast. 00:15:08.269 --> 00:15:10.551 And legally, none of this was advice. 00:15:10.630 --> 00:15:12.491 It's for entertainment purposes only. 00:15:13.011 --> 00:15:13.991 Bullshit! 00:15:14.032 --> 00:15:14.591 See, Keith? 00:15:14.812 --> 00:15:15.893 We read the script. 00:15:16.173 --> 00:15:16.832 Happy now?