WEBVTT 00:00:02.150 --> 00:00:03.391 You're listening to the PT Pinecast, 00:00:03.411 --> 00:00:04.671 where smart people in healthcare come to 00:00:04.732 --> 00:00:05.113 make noise. 00:00:05.133 --> 00:00:10.835 Here's your host, Jimmy McKay. 00:00:10.855 --> 00:00:11.935 Yeah, 00:00:12.035 --> 00:00:14.355 I've got a strategy I wanted to share 00:00:14.375 --> 00:00:14.855 with you, 00:00:15.016 --> 00:00:16.556 and I just thought it was too good 00:00:17.917 --> 00:00:19.457 to keep to myself. 00:00:20.077 --> 00:00:21.318 What's going on, guys? 00:00:21.338 --> 00:00:22.899 This will be interactive as we're live. 00:00:22.998 --> 00:00:24.079 Usually we do morning stuff, 00:00:24.118 --> 00:00:24.960 but for some reason, 00:00:25.039 --> 00:00:27.000 I've just been ruminating on this idea 00:00:27.019 --> 00:00:28.240 from Blendtec. 00:00:29.463 --> 00:00:31.445 not a big blender guy i mean i 00:00:31.484 --> 00:00:32.886 love blenders when you need them frozen 00:00:32.905 --> 00:00:35.188 drinks sign me up a smoothie let's do 00:00:35.207 --> 00:00:39.792 that ice cream float sounds great uh but 00:00:39.811 --> 00:00:42.613 there's this company called blend tech i 00:00:42.654 --> 00:00:45.417 came across them a few years ago and 00:00:45.557 --> 00:00:46.878 if i were to describe them to you 00:00:46.997 --> 00:00:49.219 i would say i guess they're the cadillac 00:00:49.240 --> 00:00:52.322 of blenders they are the absolute cadillac 00:00:53.423 --> 00:00:54.043 of blenders 00:00:55.737 --> 00:00:57.718 And they have a marketing strategy that is 00:00:58.317 --> 00:01:00.237 so just stunningly simply, 00:01:00.578 --> 00:01:04.879 it's stupidly simple that it's genius. 00:01:05.420 --> 00:01:05.599 I mean, 00:01:05.659 --> 00:01:06.959 we've heard that theory where like the 00:01:07.019 --> 00:01:10.141 difference between insanity and stupidity 00:01:10.161 --> 00:01:10.721 and genius. 00:01:10.801 --> 00:01:12.521 I mean, it's just a couple degrees off, 00:01:12.581 --> 00:01:14.421 but these guys just know what they're 00:01:14.542 --> 00:01:15.001 doing. 00:01:17.724 --> 00:01:20.587 their stunningly simple marketing plan to 00:01:20.626 --> 00:01:24.069 gain attention that'll lead to awareness, 00:01:24.310 --> 00:01:27.132 which has led to millions and millions of 00:01:27.191 --> 00:01:29.712 dollars in sales for this blender company. 00:01:29.753 --> 00:01:31.495 I'm going to walk through it step by 00:01:31.534 --> 00:01:31.875 step. 00:01:32.876 --> 00:01:33.995 I don't think you need a whole lot, 00:01:35.156 --> 00:01:36.197 but once you see it, 00:01:36.218 --> 00:01:37.058 you're going to go, oh, 00:01:37.278 --> 00:01:38.299 we've been overthinking it. 00:01:38.579 --> 00:01:39.379 And that's the idea. 00:01:40.900 --> 00:01:41.581 So here's the thing. 00:01:41.841 --> 00:01:46.185 If I told you my blender was powerful, 00:01:47.489 --> 00:01:48.370 Would you believe me? 00:01:48.930 --> 00:01:49.331 I don't know. 00:01:49.510 --> 00:01:49.992 You know me. 00:01:50.212 --> 00:01:51.072 Maybe you don't know me. 00:01:51.993 --> 00:01:53.415 Maybe you're like, okay, great. 00:01:55.296 --> 00:01:57.138 But what if I put your iPhone in 00:01:57.198 --> 00:02:00.582 the blender and just turned it into dust? 00:02:01.043 --> 00:02:02.103 Would you believe me then? 00:02:02.305 --> 00:02:02.545 Yes. 00:02:04.557 --> 00:02:06.358 Now you believe me because I proved it. 00:02:07.037 --> 00:02:08.497 I didn't just tell you my blender was 00:02:08.557 --> 00:02:09.078 powerful. 00:02:09.658 --> 00:02:12.719 I showed you my blender was powerful. 00:02:13.599 --> 00:02:14.680 That's the strategy. 00:02:15.060 --> 00:02:16.200 I told you I would walk you through 00:02:16.221 --> 00:02:17.721 the strategy of blend tech. 00:02:17.860 --> 00:02:19.701 These guys are the Cadillac of blenders. 00:02:20.522 --> 00:02:22.123 Their blenders are anywhere from four 00:02:22.163 --> 00:02:25.186 hundred dollars to three thousand dollars 00:02:25.705 --> 00:02:26.947 on their website right now. 00:02:27.007 --> 00:02:28.048 Let me see if I can bring that 00:02:28.108 --> 00:02:28.247 up. 00:02:29.307 --> 00:02:30.408 I'll bring up their website. 00:02:31.370 --> 00:02:35.752 It is blendblendtech.com. 00:02:35.972 --> 00:02:36.913 These things are wild. 00:02:36.932 --> 00:02:38.493 Look at these things. 00:02:39.433 --> 00:02:41.235 I mean, these are the commercial models, 00:02:41.294 --> 00:02:42.115 but I don't know. 00:02:42.194 --> 00:02:45.896 Who needs a three thousand dollar blender? 00:02:45.956 --> 00:02:47.937 The Stealth Nitro X. I don't know. 00:02:48.038 --> 00:02:50.519 I'm not a chef or in food prep 00:02:50.639 --> 00:02:53.259 or they've got some bar models for six 00:02:53.300 --> 00:02:54.020 hundred dollars. 00:02:54.939 --> 00:02:57.602 The residential models for, I don't know, 00:02:58.081 --> 00:02:58.722 a couple hundred. 00:02:58.762 --> 00:02:59.762 This one's six hundred bucks. 00:02:59.782 --> 00:03:00.242 Looks good. 00:03:01.082 --> 00:03:02.103 This is fantastic. 00:03:02.403 --> 00:03:03.383 This is blend tech. 00:03:05.082 --> 00:03:06.782 So here's what they actually did. 00:03:07.584 --> 00:03:08.283 Step one, 00:03:08.623 --> 00:03:11.704 they picked an insanely bold claim. 00:03:12.104 --> 00:03:15.865 They said, our blender can blend anything. 00:03:16.344 --> 00:03:17.044 Not a lot. 00:03:17.825 --> 00:03:19.066 It's not powerful. 00:03:19.725 --> 00:03:23.086 Our blender can blend anything. 00:03:23.387 --> 00:03:24.146 That's what they said. 00:03:25.067 --> 00:03:27.768 Not five claims, not a bunch of features. 00:03:27.848 --> 00:03:29.927 They didn't tell you how many RPMs or 00:03:29.967 --> 00:03:31.548 how much torque for their blender. 00:03:32.027 --> 00:03:34.848 They said, our blender can blend anything. 00:03:36.546 --> 00:03:37.326 They stopped right there. 00:03:37.967 --> 00:03:38.486 Step two, 00:03:38.707 --> 00:03:40.948 they created a repeatable format. 00:03:41.527 --> 00:03:43.769 They decided blenders or visual, 00:03:44.889 --> 00:03:45.769 let's go to YouTube. 00:03:45.929 --> 00:03:47.210 And they've been doing this for years. 00:03:47.250 --> 00:03:47.990 This is not new. 00:03:49.270 --> 00:03:50.270 So they went to YouTube, 00:03:50.289 --> 00:03:51.890 created a repeatable format. 00:03:51.991 --> 00:03:53.431 I want you to pay attention to that 00:03:53.850 --> 00:03:55.352 because a lot of people in healthcare, 00:03:55.431 --> 00:03:57.551 in business, anywhere get stuck on, 00:03:57.771 --> 00:03:59.052 I can create anything. 00:03:59.252 --> 00:04:00.532 I can create any content. 00:04:00.592 --> 00:04:01.853 I'm supposed to create content. 00:04:01.893 --> 00:04:02.693 That's what people say. 00:04:03.052 --> 00:04:04.114 Be a content creator. 00:04:04.133 --> 00:04:04.954 We need content. 00:04:06.140 --> 00:04:07.300 I have a Canva account. 00:04:07.461 --> 00:04:08.282 I could live stream. 00:04:08.301 --> 00:04:09.262 I have my phone. 00:04:10.342 --> 00:04:11.901 You get caught and overwhelmed. 00:04:12.943 --> 00:04:15.443 Blendtec, who's made millions of dollars, 00:04:15.742 --> 00:04:18.184 picked one repeatable format. 00:04:18.483 --> 00:04:18.983 That's it. 00:04:19.884 --> 00:04:21.045 The same introduction, 00:04:21.425 --> 00:04:23.365 the same camera angles that I'll show you 00:04:23.425 --> 00:04:24.024 in a second, 00:04:24.665 --> 00:04:26.906 and the same recurring question. 00:04:27.565 --> 00:04:29.666 Will it blend? 00:04:29.887 --> 00:04:31.226 That's the name of their YouTube channel. 00:04:31.887 --> 00:04:32.127 All right. 00:04:32.166 --> 00:04:33.327 I've got it on the screen right now. 00:04:33.487 --> 00:04:34.028 That's it. 00:04:34.247 --> 00:04:35.028 That's what they did. 00:04:37.351 --> 00:04:39.293 The setting looks like a high school 00:04:39.353 --> 00:04:40.973 science teacher, 00:04:41.495 --> 00:04:44.836 like just cheesy and corny. 00:04:45.237 --> 00:04:46.517 He's got the safety goggles on. 00:04:46.538 --> 00:04:47.439 He's got the white coat. 00:04:47.459 --> 00:04:48.278 He's got gloves. 00:04:49.920 --> 00:04:51.721 Their logo even looks like the Price is 00:04:51.781 --> 00:04:52.322 Right logo. 00:04:52.401 --> 00:04:53.182 Just will it blend? 00:04:53.362 --> 00:04:55.584 And the guy looks like a middle school 00:04:55.624 --> 00:04:56.163 science teacher. 00:04:56.483 --> 00:04:57.225 That's his vibe. 00:04:59.245 --> 00:05:00.846 And then they stood behind their claim. 00:05:00.927 --> 00:05:01.608 Remember their claim? 00:05:01.867 --> 00:05:03.709 Our blender can blend things. 00:05:06.064 --> 00:05:08.069 And then they just, that's it. 00:05:08.269 --> 00:05:09.012 They blend stuff. 00:05:09.778 --> 00:05:10.737 What kind of stuff, Jimmy? 00:05:10.757 --> 00:05:11.398 Will it blend? 00:05:11.697 --> 00:05:12.879 Oh, will it blend? 00:05:12.918 --> 00:05:13.579 I'm wondering. 00:05:13.658 --> 00:05:14.358 Will it blend? 00:05:16.620 --> 00:05:18.500 When the new iPhone came out, I mean, 00:05:18.519 --> 00:05:19.420 this was years ago. 00:05:19.459 --> 00:05:21.240 This video is... Eighteen years ago. 00:05:21.761 --> 00:05:22.940 This was the iPhone. 00:05:23.300 --> 00:05:24.040 Which iPhone? 00:05:24.440 --> 00:05:25.240 The iPhone. 00:05:25.341 --> 00:05:27.302 Not iPhone six, not seventeen. 00:05:27.641 --> 00:05:28.822 This was the original iPhone. 00:05:29.201 --> 00:05:30.603 So this was brilliant because you couldn't 00:05:30.622 --> 00:05:32.822 even get your hands on an iPhone. 00:05:33.083 --> 00:05:35.824 And here they are getting ready to destroy 00:05:36.004 --> 00:05:36.103 one. 00:05:36.824 --> 00:05:38.285 and i don't even know this guy's name 00:05:38.745 --> 00:05:42.005 but he's just blend tech guy he's just 00:05:42.026 --> 00:05:44.487 sitting there going here's our claim our 00:05:44.526 --> 00:05:46.127 blender can blend anything here's an 00:05:46.247 --> 00:05:48.608 iphone and we blend it and the damn 00:05:48.687 --> 00:05:51.269 iphone turned into absolute dust are they 00:05:51.288 --> 00:05:53.569 going to do slow motion versions yes of 00:05:53.610 --> 00:05:55.971 course they are are they going to rewind 00:05:56.031 --> 00:05:57.810 it and do it again and show you 00:05:57.831 --> 00:06:01.593 that yes in fact their blender can blend 00:06:01.752 --> 00:06:02.632 anything this is a 00:06:05.273 --> 00:06:07.235 It was launched eighteen years ago and 00:06:07.274 --> 00:06:10.358 it's got thirteen million views. 00:06:11.218 --> 00:06:12.120 Do they stop there? 00:06:12.360 --> 00:06:13.882 Of course not. 00:06:13.901 --> 00:06:17.125 They have blended insane things. 00:06:17.505 --> 00:06:18.627 Car key fobs. 00:06:19.588 --> 00:06:21.449 The Mandalorian season two. 00:06:22.250 --> 00:06:23.091 The new iPhone. 00:06:23.112 --> 00:06:24.452 Whenever a new iPhone comes out, 00:06:24.492 --> 00:06:25.314 these guys just, I mean, 00:06:25.374 --> 00:06:26.175 Apple must love them. 00:06:26.235 --> 00:06:28.096 They buy one and then just blend it. 00:06:30.899 --> 00:06:32.519 They've done some cross promotions there 00:06:32.639 --> 00:06:34.781 with Real Salt Lake City, 00:06:34.961 --> 00:06:36.060 their football team. 00:06:37.562 --> 00:06:39.262 They've ventured into food products there 00:06:39.322 --> 00:06:41.444 too, actually showing blenders, 00:06:41.863 --> 00:06:43.283 blending things that normally blend. 00:06:43.644 --> 00:06:44.904 But they've done golf balls. 00:06:45.144 --> 00:06:46.245 They've done an iPad. 00:06:50.206 --> 00:06:52.048 They've done Super Bowl helmets in honor 00:06:52.067 --> 00:06:52.869 of the Super Bowl. 00:06:53.928 --> 00:06:54.408 But of course, 00:06:54.428 --> 00:06:55.870 like the videos that come up, 00:06:55.889 --> 00:06:57.891 they blended a cup full of diamonds. 00:06:58.831 --> 00:06:59.230 Why? 00:06:59.851 --> 00:07:00.591 Bic lighters. 00:07:00.791 --> 00:07:01.271 I don't know. 00:07:01.973 --> 00:07:03.814 They keep doing weird stuff because you 00:07:03.853 --> 00:07:04.675 keep watching it. 00:07:06.375 --> 00:07:07.216 There's the magic. 00:07:08.596 --> 00:07:11.379 They hijack attention that already exists 00:07:11.718 --> 00:07:13.339 because every time a new iPhone comes out 00:07:13.379 --> 00:07:14.740 or when the iPad comes out, people go, 00:07:14.761 --> 00:07:15.821 there's no way they're actually going 00:07:15.841 --> 00:07:16.180 to... 00:07:16.201 --> 00:07:17.482 They're going to destroy this thing I 00:07:17.521 --> 00:07:18.322 can't get my hands on? 00:07:18.562 --> 00:07:18.843 Yes. 00:07:20.564 --> 00:07:21.504 This channel is nuts. 00:07:22.324 --> 00:07:22.545 I mean, 00:07:22.946 --> 00:07:24.146 how much does it cost to produce one 00:07:24.165 --> 00:07:24.726 of these videos? 00:07:25.694 --> 00:07:27.576 under four hundred dot well depending on 00:07:27.596 --> 00:07:28.975 if they're buying the iphone all right so 00:07:29.036 --> 00:07:31.197 cost of the object they're blending and a 00:07:31.237 --> 00:07:36.059 couple hundred bucks in production value 00:07:36.098 --> 00:07:38.939 they made the proof of their claim the 00:07:39.079 --> 00:07:42.002 entertainment that's what i that's the 00:07:42.081 --> 00:07:43.942 magic i think we're finding here because 00:07:43.961 --> 00:07:45.023 if you're sitting here saying and that's 00:07:45.083 --> 00:07:46.764 cool cool story jimmy but what is this 00:07:46.783 --> 00:07:47.663 telling us in healthcare 00:07:49.584 --> 00:07:52.045 They've been repeating this for eighteen 00:07:52.526 --> 00:07:53.666 years. 00:07:54.166 --> 00:07:56.488 This wild, this video, I'm sorry, fifteen, 00:07:56.588 --> 00:07:57.149 eighteen years. 00:07:57.168 --> 00:07:57.449 Yeah, 00:07:57.649 --> 00:07:59.050 their first video dropped eighteen years 00:07:59.069 --> 00:08:00.290 ago, thirteen million views. 00:08:01.531 --> 00:08:03.232 One format, repeatable, 00:08:03.252 --> 00:08:04.752 and they've done it a bunch of times. 00:08:05.572 --> 00:08:07.653 Will it blend? 00:08:09.975 --> 00:08:12.776 It would go viral randomly, 00:08:12.817 --> 00:08:13.798 like people would share it, 00:08:14.377 --> 00:08:16.338 but it's more systematic in its beauty. 00:08:23.362 --> 00:08:24.223 And it led to sales. 00:08:24.622 --> 00:08:26.144 You're not selling three thousand dollar 00:08:26.165 --> 00:08:26.625 blenders, 00:08:26.685 --> 00:08:28.187 six hundred dollar residential blenders 00:08:28.247 --> 00:08:29.728 unless this thing is leading to sales. 00:08:29.848 --> 00:08:30.470 It's amazing. 00:08:30.629 --> 00:08:31.990 It's amazing what they've done. 00:08:33.533 --> 00:08:34.533 Here's what they really did. 00:08:35.335 --> 00:08:36.355 They eliminated doubt. 00:08:37.397 --> 00:08:39.259 Because if you're on Amazon and you are 00:08:39.298 --> 00:08:40.780 looking for a high quality blender. 00:08:42.423 --> 00:08:44.424 And you come across these Blendtec devices 00:08:44.465 --> 00:08:44.885 and you're like, 00:08:45.025 --> 00:08:47.607 six hundred dollars for a blender. 00:08:47.648 --> 00:08:49.649 Jesus, is it worth it? 00:08:50.091 --> 00:08:51.831 If you've bought a blender, you know, 00:08:52.293 --> 00:08:53.313 you buy a cheap one. 00:08:53.874 --> 00:08:55.135 You're going to buy another cheap one in 00:08:55.196 --> 00:08:55.716 six months. 00:08:55.916 --> 00:08:56.777 That's just how it works. 00:08:57.038 --> 00:08:58.499 And if you're OK with that, that's fine. 00:08:59.259 --> 00:09:01.162 You are not the Blendtec blender. 00:09:02.812 --> 00:09:04.794 customer they're looking for someone who 00:09:04.835 --> 00:09:06.976 wants to invest in something and then they 00:09:07.017 --> 00:09:08.738 wanted that person investing wants to know 00:09:09.178 --> 00:09:11.200 can I beat the absolute crap out of 00:09:11.220 --> 00:09:13.501 this blender and it's still gonna blend 00:09:13.542 --> 00:09:16.404 stuff so that's all Blendtec did their 00:09:16.465 --> 00:09:20.048 entire YouTube library close to nine 00:09:20.128 --> 00:09:22.809 hundred thousand followers for a blender 00:09:22.850 --> 00:09:25.633 company make it make sense it makes sense 00:09:25.653 --> 00:09:28.855 cuz it's funny and it's kitschy and it's 00:09:28.875 --> 00:09:30.456 like will it I've just got about 00:09:32.216 --> 00:09:33.755 Got to figure out if this is going 00:09:33.775 --> 00:09:34.116 to work. 00:09:34.216 --> 00:09:34.817 It's nuts. 00:09:35.657 --> 00:09:39.758 They didn't really market a blender. 00:09:39.778 --> 00:09:42.798 They marketed certainty. 00:09:42.818 --> 00:09:44.239 Because on the other side of that six 00:09:44.259 --> 00:09:45.299 hundred or eight hundred dollar 00:09:45.340 --> 00:09:45.980 transaction, 00:09:46.000 --> 00:09:47.460 if you're really going to go in and 00:09:47.500 --> 00:09:49.000 buy a blender from these people like, 00:09:49.041 --> 00:09:50.520 dude, you've got it. 00:09:50.561 --> 00:09:53.562 You want to know you can read reviews 00:09:53.621 --> 00:09:54.621 and those are fine, 00:09:54.642 --> 00:09:55.962 but they're superficial because I don't 00:09:55.982 --> 00:09:56.602 know those people. 00:09:58.105 --> 00:09:58.666 So they just said, 00:09:58.725 --> 00:09:59.466 put up or shut up. 00:09:59.787 --> 00:10:00.086 They said, 00:10:00.126 --> 00:10:03.009 here's our blender and here's a cup full 00:10:03.109 --> 00:10:05.330 of golf balls and we're going to blend 00:10:05.370 --> 00:10:05.490 it. 00:10:06.250 --> 00:10:07.912 And as soon as you see those golf 00:10:07.932 --> 00:10:09.673 balls turn into absolute dust, 00:10:10.773 --> 00:10:14.576 all of your doubt disappears. 00:10:14.596 --> 00:10:15.796 They could have just spent more on the 00:10:15.836 --> 00:10:16.557 box and said, 00:10:16.716 --> 00:10:18.498 this blender will blend anything. 00:10:18.717 --> 00:10:20.558 No, they decided to show it to you. 00:10:21.320 --> 00:10:24.140 They turned a commodity into a cultural 00:10:24.221 --> 00:10:25.042 reference point. 00:10:25.793 --> 00:10:26.453 There's no doubt. 00:10:26.955 --> 00:10:32.798 They are the Cadillac of blenders. 00:10:32.818 --> 00:10:34.299 They weren't just showing the product. 00:10:34.779 --> 00:10:36.240 They were performing confidence. 00:10:36.581 --> 00:10:38.582 This was confidence on camera. 00:10:39.023 --> 00:10:40.624 Every single video said, 00:10:40.724 --> 00:10:42.144 we're so sure this works. 00:10:42.585 --> 00:10:44.105 We are willing to destroy something 00:10:44.186 --> 00:10:46.447 valuable like an iPhone the day it comes 00:10:46.567 --> 00:10:46.687 out. 00:10:47.048 --> 00:10:48.749 We're willing to destroy it in public. 00:10:49.009 --> 00:10:49.549 And here it is. 00:10:52.182 --> 00:10:53.163 Now, here's the lesson. 00:10:53.342 --> 00:10:54.823 Why is Jimmy talking about this? 00:10:55.783 --> 00:10:56.024 Well, 00:10:57.424 --> 00:10:58.966 I feel like healthcare marketing is the 00:10:59.046 --> 00:10:59.506 opposite. 00:11:00.727 --> 00:11:01.388 For some reason, 00:11:01.408 --> 00:11:04.529 we decide we need super slick animations. 00:11:04.809 --> 00:11:05.951 We need dashboards. 00:11:06.350 --> 00:11:07.532 We need testimonials. 00:11:07.692 --> 00:11:09.253 We need to talk about our degrees. 00:11:10.114 --> 00:11:12.754 We need to show things. 00:11:13.416 --> 00:11:14.475 What is the barrier? 00:11:15.136 --> 00:11:16.357 Tony Maritato is watching live. 00:11:16.538 --> 00:11:17.557 What is the barrier? 00:11:17.618 --> 00:11:18.019 Yes, Tony, 00:11:18.038 --> 00:11:19.200 I'm still talking about this blender 00:11:19.240 --> 00:11:19.519 company. 00:11:20.457 --> 00:11:21.599 I'm obsessed with them today. 00:11:21.698 --> 00:11:22.679 I'm going to buy the blender. 00:11:25.341 --> 00:11:26.163 Here's my question. 00:11:26.263 --> 00:11:27.683 I went on a rant on LinkedIn today. 00:11:27.823 --> 00:11:28.965 Got some activity out of it. 00:11:29.905 --> 00:11:31.528 I'm seeing a lot of AI claims in 00:11:31.567 --> 00:11:31.988 healthcare. 00:11:32.248 --> 00:11:32.568 Awesome. 00:11:33.168 --> 00:11:35.770 AI feels like a freaking blender. 00:11:35.971 --> 00:11:37.533 And if you think spending three thousand 00:11:37.572 --> 00:11:39.153 dollars for a blender is insane, 00:11:39.735 --> 00:11:42.096 understand buying software for your 00:11:42.136 --> 00:11:44.239 practice that makes a million dollars a 00:11:44.278 --> 00:11:46.301 year or a hundred million dollars a year. 00:11:46.976 --> 00:11:49.918 That's expensive and scary. 00:11:50.379 --> 00:11:51.700 You're now going to hand over your 00:11:51.821 --> 00:11:55.102 operations to your entire business. 00:11:55.123 --> 00:11:58.004 To this app, this AI company, OK, 00:11:58.485 --> 00:11:59.846 and you go to their websites and it 00:11:59.926 --> 00:12:04.048 just feels sterile, it's tech, right? 00:12:04.450 --> 00:12:05.610 I guess it's going to feel sterile. 00:12:07.272 --> 00:12:08.493 But a lot of bold claims. 00:12:09.854 --> 00:12:10.813 A lot of bold claims, 00:12:11.134 --> 00:12:13.836 we reduced and we reduced denials by some 00:12:13.897 --> 00:12:14.216 figure. 00:12:16.586 --> 00:12:18.727 prior authorization time from this to 00:12:18.788 --> 00:12:20.850 this. 00:12:20.950 --> 00:12:22.130 And I'm just wondering, 00:12:22.750 --> 00:12:23.892 there's got to be a reason. 00:12:24.011 --> 00:12:24.913 Maybe I'm the idiot. 00:12:25.033 --> 00:12:26.354 I'm probably the idiot. 00:12:27.094 --> 00:12:29.676 All these big smart AI companies selling 00:12:29.716 --> 00:12:33.177 software, none of them that I've seen, 00:12:33.357 --> 00:12:35.259 and I would love to see someone doing 00:12:35.299 --> 00:12:35.559 this. 00:12:35.759 --> 00:12:36.460 I've just missed it. 00:12:37.041 --> 00:12:40.163 Where is the screen share video? 00:12:41.880 --> 00:12:44.182 of ten denied claims going into this 00:12:44.241 --> 00:12:48.903 program and then show me what it does. 00:12:49.202 --> 00:12:50.982 I kind of don't care if it's not 00:12:51.023 --> 00:12:54.543 as exciting as watching an iPhone turn to 00:12:54.583 --> 00:12:55.443 dust in a blender. 00:12:55.943 --> 00:12:59.424 But if your thing does it, show me, 00:12:59.924 --> 00:13:00.745 don't tell me. 00:13:02.066 --> 00:13:02.485 I don't know. 00:13:02.546 --> 00:13:03.586 Maybe I'm doing the work. 00:13:05.491 --> 00:13:07.852 wrong maybe maybe this is completely off i 00:13:07.873 --> 00:13:09.274 don't know if you're a practice owner and 00:13:09.313 --> 00:13:10.673 someone is trying to sell you software 00:13:11.354 --> 00:13:13.134 i've seen this that show me can you 00:13:13.215 --> 00:13:15.676 show me how this works not a demo 00:13:16.615 --> 00:13:17.596 i want to see it working on real 00:13:17.636 --> 00:13:20.597 claims and someone else's emr like you 00:13:20.658 --> 00:13:23.399 just promised me it could yes i understand 00:13:23.658 --> 00:13:24.980 de-identify some of the information 00:13:25.299 --> 00:13:27.660 understood but show me it doing it 00:13:28.740 --> 00:13:31.000 If you can turn chaos into clarity, 00:13:32.181 --> 00:13:34.022 I don't understand why this isn't your 00:13:34.081 --> 00:13:34.721 YouTube channel. 00:13:35.662 --> 00:13:36.802 And then your YouTube channel would be 00:13:36.923 --> 00:13:39.082 your number one salesperson. 00:13:39.482 --> 00:13:41.384 Unless, 00:13:41.563 --> 00:13:45.125 unless it doesn't actually do that. 00:13:47.327 --> 00:13:48.830 That's what everybody is thinking. 00:13:49.649 --> 00:13:49.870 Look, 00:13:50.010 --> 00:13:51.231 marketing departments for these 00:13:51.272 --> 00:13:53.014 organizations that are making claims. 00:13:53.673 --> 00:13:55.556 If I can't see it, it doesn't exist. 00:13:55.816 --> 00:13:58.558 This is why a cliche like, cool story, 00:13:58.578 --> 00:14:00.480 bro, but Pixar, it didn't happen. 00:14:01.782 --> 00:14:03.703 Tony's saying we just had that video from 00:14:03.764 --> 00:14:04.384 Patient Studio. 00:14:04.524 --> 00:14:04.764 Good. 00:14:06.846 --> 00:14:07.427 Show it. 00:14:07.967 --> 00:14:09.909 I don't understand why I see weird, 00:14:10.129 --> 00:14:11.211 weird marketing. 00:14:13.120 --> 00:14:14.500 from these software companies, 00:14:14.980 --> 00:14:15.900 but maybe I'm wrong. 00:14:16.240 --> 00:14:16.801 Tony is saying, 00:14:16.841 --> 00:14:18.461 we just watched the AI agent going through 00:14:18.501 --> 00:14:21.361 real ERAs and we watched the real ERAs, 00:14:21.381 --> 00:14:23.763 we watched the ERAs, 00:14:23.783 --> 00:14:26.484 the real ERAs disappeared. 00:14:26.504 --> 00:14:27.403 That is what you need. 00:14:27.563 --> 00:14:29.504 There's your marketing, side by side, 00:14:29.644 --> 00:14:30.904 before, after. 00:14:31.125 --> 00:14:33.885 Stop telling me and start showing me. 00:14:34.025 --> 00:14:36.506 My favorite day in third grade was show 00:14:36.547 --> 00:14:37.067 and tell day. 00:14:39.187 --> 00:14:40.048 We all wanted to show. 00:14:40.528 --> 00:14:41.187 We wanted to show. 00:14:41.327 --> 00:14:41.908 I had the G.I. 00:14:41.947 --> 00:14:44.469 Joe hovercraft in second grade, 00:14:45.129 --> 00:14:46.450 and I could not wait to drag that 00:14:46.490 --> 00:14:50.291 monstrosity into Miss Cimarelli's class 00:14:50.331 --> 00:14:51.331 and be like, look at this. 00:14:51.532 --> 00:14:54.033 It floats in the bathtub. 00:14:54.072 --> 00:14:55.993 Show, don't tell. 00:14:56.212 --> 00:14:57.014 That's the lesson. 00:14:57.254 --> 00:14:57.514 I mean, 00:14:57.833 --> 00:14:59.735 nine hundred thousand people follow a 00:14:59.955 --> 00:15:02.936 freaking blender company's YouTube 00:15:02.975 --> 00:15:03.255 channel. 00:15:04.985 --> 00:15:06.086 It's stunningly simple. 00:15:06.567 --> 00:15:06.986 I don't know. 00:15:07.047 --> 00:15:07.827 Maybe I'm wrong. 00:15:07.967 --> 00:15:11.950 Maybe I'm just an armchair quarterback. 00:15:11.990 --> 00:15:13.691 I think the playbook for you, 00:15:13.850 --> 00:15:15.572 whether you're a clinic or a software 00:15:15.611 --> 00:15:17.613 company or anything, here's the playbook. 00:15:18.153 --> 00:15:19.254 If you're going to steal the playbook from 00:15:19.293 --> 00:15:19.714 Blendtec, 00:15:19.754 --> 00:15:22.475 the playbook is pick one absolutely 00:15:22.676 --> 00:15:25.697 unbelievable claim that you can stand by, 00:15:26.298 --> 00:15:28.078 that you would etch into the side of 00:15:28.099 --> 00:15:28.600 your building. 00:15:29.100 --> 00:15:30.961 One unbelievable claim. 00:15:32.648 --> 00:15:32.908 I don't know. 00:15:33.028 --> 00:15:33.889 Reduce denials. 00:15:34.429 --> 00:15:35.331 Cut off time. 00:15:36.011 --> 00:15:38.654 Save eight hours per FTE per week. 00:15:39.195 --> 00:15:39.735 One claim. 00:15:40.135 --> 00:15:40.336 One. 00:15:41.357 --> 00:15:43.200 Blendtec says we blend anything. 00:15:43.440 --> 00:15:43.941 Pick one. 00:15:44.740 --> 00:15:45.662 There's your pillar. 00:15:45.822 --> 00:15:46.764 That's your claim. 00:15:49.105 --> 00:15:50.587 And then choose the sacrificial lamb. 00:15:53.360 --> 00:15:55.120 Ask for the ugliest denial. 00:15:55.160 --> 00:15:58.003 Wouldn't that be a wild strategy? 00:15:58.403 --> 00:16:00.163 Give me the denial that keeps coming up 00:16:00.203 --> 00:16:00.904 at your practice. 00:16:00.965 --> 00:16:01.884 That's what I want to do. 00:16:02.566 --> 00:16:03.326 Come on my demo. 00:16:03.485 --> 00:16:04.606 Click that button right now. 00:16:04.687 --> 00:16:06.307 Give me your hardest thing to crack. 00:16:07.107 --> 00:16:08.849 Dude, anybody can solve the easy crap. 00:16:09.129 --> 00:16:10.190 Give me the hardest one. 00:16:10.409 --> 00:16:14.633 You now have my attention. 00:16:14.673 --> 00:16:16.494 Give me your worst workflow. 00:16:16.793 --> 00:16:19.235 Give me your toughest diagnosis. 00:16:19.436 --> 00:16:19.916 I've got it. 00:16:20.986 --> 00:16:22.086 You now have my attention, 00:16:22.307 --> 00:16:24.207 which is in front of marketing, 00:16:24.607 --> 00:16:25.489 in front of sales, 00:16:25.908 --> 00:16:27.710 and in front of revenue. 00:16:27.830 --> 00:16:29.850 Attention, then marketing, then sales, 00:16:29.970 --> 00:16:32.010 then revenue. 00:16:32.030 --> 00:16:33.611 Then you screen record that process, 00:16:33.971 --> 00:16:37.773 and then you share it everywhere. 00:16:38.133 --> 00:16:41.335 Or you could make goofy AI-generated 00:16:41.375 --> 00:16:42.934 videos that have nothing to do with your 00:16:42.995 --> 00:16:43.355 product. 00:16:43.615 --> 00:16:44.875 Yes, people saw it. 00:16:45.196 --> 00:16:45.436 No, 00:16:45.596 --> 00:16:47.517 they have no idea how it connects to 00:16:47.537 --> 00:16:48.017 your thing. 00:16:48.496 --> 00:16:50.238 And yes, they will skip right by you. 00:16:51.721 --> 00:16:52.260 Tony's right. 00:16:52.321 --> 00:16:54.461 PT should create a Does It Hurt YouTube 00:16:54.501 --> 00:16:54.822 channel. 00:16:56.743 --> 00:16:57.482 Why, Tony? 00:16:57.743 --> 00:16:58.624 I think I know why. 00:16:58.744 --> 00:16:59.624 I mean, if you want to jump in, 00:16:59.644 --> 00:17:00.364 I'll give you the link. 00:17:01.245 --> 00:17:02.284 You can jump into StreamYard. 00:17:02.825 --> 00:17:04.365 Why should they do a Does It Hurt 00:17:04.385 --> 00:17:05.026 YouTube channel? 00:17:05.105 --> 00:17:06.547 They should do a Does It Hurt YouTube 00:17:06.586 --> 00:17:07.987 channel because that is one of the 00:17:08.027 --> 00:17:09.928 barriers keeping people from going to PT, 00:17:09.968 --> 00:17:10.847 right? 00:17:10.988 --> 00:17:12.009 I don't really know what this is. 00:17:12.048 --> 00:17:12.888 If I've never been, 00:17:14.009 --> 00:17:14.809 I don't have a PT, 00:17:14.930 --> 00:17:16.029 so I don't know what it's about. 00:17:16.711 --> 00:17:18.411 So I'm going to be resistant from booking. 00:17:18.711 --> 00:17:20.332 I'm going to wait and wait and wait. 00:17:21.707 --> 00:17:24.410 And then maybe I'll do it. 00:17:24.450 --> 00:17:25.550 Does it hurt? 00:17:26.171 --> 00:17:28.073 Maybe you try all the different modalities 00:17:28.093 --> 00:17:30.655 that a PT practice can throw at you. 00:17:30.935 --> 00:17:31.576 And someone is like, 00:17:31.616 --> 00:17:32.416 here's my honest review. 00:17:33.558 --> 00:17:33.898 Here it is. 00:17:34.038 --> 00:17:34.459 Does it hurt? 00:17:34.720 --> 00:17:35.039 Not really. 00:17:35.921 --> 00:17:37.603 Oh, okay. 00:17:37.623 --> 00:17:38.323 There's your barrier. 00:17:38.423 --> 00:17:39.904 Went from here to pretty much 00:17:39.944 --> 00:17:40.585 non-existent. 00:17:40.885 --> 00:17:41.105 Great. 00:17:44.157 --> 00:17:45.578 Could you operationalize this? 00:17:45.679 --> 00:17:47.681 Remember I said, will it blend? 00:17:48.101 --> 00:17:49.821 The blender company that I am in absolute 00:17:49.862 --> 00:17:50.323 love with. 00:17:50.482 --> 00:17:51.384 Maybe if I talk about them enough, 00:17:51.403 --> 00:17:52.384 they'll send me one of these six hundred 00:17:52.403 --> 00:17:52.825 dollar blenders. 00:17:53.384 --> 00:17:54.826 I'd blend the crap out of stuff. 00:17:55.126 --> 00:17:56.627 Maybe I'll blend some BT equipment. 00:17:57.691 --> 00:18:00.693 They understood one claim, one claim only, 00:18:00.854 --> 00:18:02.275 our blender will blend anything. 00:18:02.575 --> 00:18:04.276 And then they made it a repeatable format. 00:18:04.376 --> 00:18:05.877 That, my friends, is a series. 00:18:06.097 --> 00:18:07.318 It's easy to reproduce. 00:18:07.358 --> 00:18:08.440 We understand. 00:18:08.640 --> 00:18:12.103 Will this run through our process or not? 00:18:12.163 --> 00:18:12.542 It's fun. 00:18:12.663 --> 00:18:14.184 It's also, like he said, like Tony said, 00:18:14.204 --> 00:18:16.626 it's fun to watch. 00:18:16.646 --> 00:18:18.367 Repeatable format, make it a series, 00:18:18.548 --> 00:18:20.029 give it the same name, will it blend, 00:18:20.289 --> 00:18:21.069 and then do it weekly. 00:18:21.651 --> 00:18:21.971 I don't know. 00:18:22.070 --> 00:18:22.751 Will it deny? 00:18:23.955 --> 00:18:25.076 Dude, call out the villain. 00:18:25.116 --> 00:18:26.836 We talked about that this morning. 00:18:27.438 --> 00:18:28.178 Call out the villain. 00:18:29.337 --> 00:18:29.597 Today, 00:18:29.637 --> 00:18:35.101 we're running ten UHC claims through our 00:18:35.121 --> 00:18:37.481 deniomatic. 00:18:38.402 --> 00:18:39.442 Let's watch as it does it. 00:18:39.583 --> 00:18:40.603 Will it deny these now? 00:18:40.623 --> 00:18:41.743 Because every day, right, 00:18:41.844 --> 00:18:42.844 all I hear from you guys is, 00:18:43.463 --> 00:18:45.265 they're just getting craftier in their 00:18:45.285 --> 00:18:45.904 denials. 00:18:46.526 --> 00:18:48.626 Okay, bring it. 00:18:48.826 --> 00:18:51.748 Be the denial blender for healthcare. 00:18:52.656 --> 00:18:53.717 Who would not pick you? 00:18:54.837 --> 00:18:55.657 Who would not pick you? 00:18:58.138 --> 00:18:58.779 I don't understand. 00:18:58.819 --> 00:18:59.519 Maybe I'm missing it. 00:18:59.579 --> 00:19:01.500 Will it off? 00:19:01.861 --> 00:19:03.801 Will it chart? 00:19:04.321 --> 00:19:06.163 I'm still very confused and maybe I'm 00:19:06.222 --> 00:19:06.682 missing it. 00:19:06.722 --> 00:19:07.903 Maybe people are doing it on smaller 00:19:07.963 --> 00:19:08.304 scale. 00:19:08.903 --> 00:19:11.944 I see AI scribe companies and they talk 00:19:11.984 --> 00:19:15.626 a lot about all the EHRs they can 00:19:15.686 --> 00:19:16.106 work with. 00:19:16.547 --> 00:19:17.307 Okay, cool. 00:19:19.707 --> 00:19:21.188 Does it make my life easier? 00:19:21.587 --> 00:19:22.249 Oh, yeah, totally. 00:19:23.189 --> 00:19:24.250 Show me that. 00:19:24.609 --> 00:19:25.510 Show me that. 00:19:25.590 --> 00:19:26.391 Where's that? 00:19:27.932 --> 00:19:30.032 Do a side-by-side screen, right? 00:19:30.192 --> 00:19:30.973 Right where I am. 00:19:31.493 --> 00:19:34.115 Do me talking to patient on the right. 00:19:35.296 --> 00:19:37.718 Show the scribe sort of taking the notes. 00:19:37.778 --> 00:19:38.538 And when I'm done, 00:19:38.858 --> 00:19:40.700 show the process and then show me the 00:19:40.720 --> 00:19:41.420 finalized note. 00:19:41.680 --> 00:19:42.040 I don't know. 00:19:42.461 --> 00:19:43.141 Five minutes? 00:19:43.621 --> 00:19:45.041 You cut that down to ninety seconds? 00:19:45.823 --> 00:19:46.563 That's content. 00:19:48.523 --> 00:19:49.244 Step five? 00:19:50.858 --> 00:19:52.480 Invite the audience to challenge you. 00:19:53.260 --> 00:19:57.584 What should we blend next? 00:19:57.663 --> 00:19:59.204 Or you get people in your comments going, 00:19:59.265 --> 00:20:00.405 well, you can do that, 00:20:00.425 --> 00:20:01.566 but could you do this? 00:20:01.605 --> 00:20:04.208 Oh, a challenge. 00:20:04.627 --> 00:20:06.430 And now you have seven days to respond. 00:20:06.750 --> 00:20:08.090 And that's your next week's piece of 00:20:08.131 --> 00:20:08.530 content. 00:20:08.651 --> 00:20:09.051 I don't know. 00:20:09.311 --> 00:20:10.332 Maybe I'm missing this. 00:20:10.653 --> 00:20:11.593 Maybe I'm missing this. 00:20:11.873 --> 00:20:13.094 Maybe I'm armchair quarterback. 00:20:13.374 --> 00:20:14.674 Maybe people are doing this and I'm just 00:20:14.714 --> 00:20:15.236 not seeing it. 00:20:15.976 --> 00:20:16.936 But I'm not seeing it. 00:20:17.176 --> 00:20:18.317 And I look on the interwebs. 00:20:20.338 --> 00:20:21.720 A lot more than I should. 00:20:21.980 --> 00:20:22.980 Maybe I'm missing this, 00:20:23.221 --> 00:20:25.502 but this is your marketing proof. 00:20:25.884 --> 00:20:28.105 By the time someone books a call after 00:20:28.164 --> 00:20:30.366 seeing this type of content for your 00:20:30.426 --> 00:20:32.068 software or your clinic, 00:20:32.788 --> 00:20:34.671 do you think you need to sell them 00:20:34.931 --> 00:20:37.732 much? 00:20:37.792 --> 00:20:38.493 Honest question. 00:20:38.814 --> 00:20:40.355 Do you need to sell them? 00:20:40.915 --> 00:20:42.896 Do you need to talk them into anything 00:20:43.298 --> 00:20:45.338 after you have already proven it? 00:20:46.720 --> 00:20:47.500 I don't know, my man. 00:20:48.721 --> 00:20:49.522 I honestly don't know. 00:20:50.836 --> 00:20:52.637 Tony wants me to blend a TheraBand, 00:20:53.720 --> 00:20:56.523 a rubber dumbbell, and an ultrasound head. 00:20:56.963 --> 00:20:57.785 Done. 00:20:57.825 --> 00:20:58.605 What could go wrong? 00:20:58.625 --> 00:20:59.928 I don't know about the dumbbell. 00:20:59.968 --> 00:21:02.310 The dumbbell might give the Blendtec a 00:21:02.371 --> 00:21:02.652 limit. 00:21:03.972 --> 00:21:04.894 Brenda's saying, 00:21:05.335 --> 00:21:06.696 give me your most challenging client who 00:21:06.737 --> 00:21:08.179 doesn't want prescriptions or surgery. 00:21:09.884 --> 00:21:12.946 And then the MD is like, okay. 00:21:13.007 --> 00:21:14.448 Think about what Brenda just said. 00:21:14.607 --> 00:21:16.449 If you went and you were asking for 00:21:16.528 --> 00:21:18.510 a referral, hey, send me some patients, 00:21:18.550 --> 00:21:18.730 doc. 00:21:18.790 --> 00:21:19.231 I'm great. 00:21:19.311 --> 00:21:20.393 Here's all my qualifications. 00:21:20.712 --> 00:21:21.053 Awesome. 00:21:21.512 --> 00:21:21.814 Awesome. 00:21:21.834 --> 00:21:22.554 Great, great, great. 00:21:24.296 --> 00:21:25.096 But you're like, you know what? 00:21:25.135 --> 00:21:25.876 Keep the easy ones. 00:21:26.156 --> 00:21:26.958 Send them to a rookie. 00:21:26.998 --> 00:21:27.858 Send them to someone else. 00:21:28.159 --> 00:21:28.919 You know what I want? 00:21:29.039 --> 00:21:30.240 I want the difficult ones. 00:21:31.320 --> 00:21:32.702 That's an eyebrow raise right there. 00:21:33.303 --> 00:21:34.344 I'm just ranting, Tony. 00:21:34.364 --> 00:21:35.605 I know we usually talk in the morning, 00:21:35.625 --> 00:21:36.486 but I'm on a roll. 00:21:36.586 --> 00:21:39.067 I've just been thinking about blenders all 00:21:39.127 --> 00:21:39.327 day. 00:21:40.904 --> 00:21:41.964 Yeah, I love it. 00:21:43.286 --> 00:21:44.566 I just figured I'd jump on. 00:21:44.645 --> 00:21:46.326 I've got about ten minutes before I take 00:21:46.346 --> 00:21:47.405 my kids to volleyball. 00:21:47.526 --> 00:21:48.946 I was thinking about what you said. 00:21:49.967 --> 00:21:51.126 Which part? 00:21:51.146 --> 00:21:54.748 I ran into this trying to share like 00:21:54.788 --> 00:21:55.528 hippo scribe. 00:21:56.548 --> 00:21:57.648 I was like, okay, 00:21:57.729 --> 00:21:59.409 I'm going to show them how quick it 00:21:59.489 --> 00:22:00.509 is, how easy it is, 00:22:00.568 --> 00:22:01.989 but it's so boring. 00:22:02.430 --> 00:22:03.509 Could you speed it up? 00:22:03.670 --> 00:22:05.889 Could you do – Even if you – 00:22:05.390 --> 00:22:06.269 I mean, no, 00:22:06.329 --> 00:22:08.211 you really can't because it's so fast. 00:22:08.230 --> 00:22:09.371 Hang on a second. 00:22:11.137 --> 00:22:11.897 But what I mean is, 00:22:11.938 --> 00:22:12.778 could you speed it up? 00:22:12.979 --> 00:22:14.259 You could edit out, you could be like, 00:22:14.358 --> 00:22:16.579 a few moments later, like that. 00:22:16.839 --> 00:22:17.800 Take that part out. 00:22:17.820 --> 00:22:19.882 People understand there's a jump cut 00:22:19.902 --> 00:22:20.162 there. 00:22:20.942 --> 00:22:21.602 I tried. 00:22:22.041 --> 00:22:23.383 I did different things. 00:22:24.542 --> 00:22:26.624 I never found anything that worked really 00:22:26.683 --> 00:22:28.825 well to kind of convey it. 00:22:29.726 --> 00:22:32.145 And these dogs are killing me. 00:22:32.247 --> 00:22:33.106 Hang on. 00:22:35.583 --> 00:22:36.545 I'm not saying it's different. 00:22:36.605 --> 00:22:37.346 It's not difficult. 00:22:37.507 --> 00:22:37.866 I don't know. 00:22:38.167 --> 00:22:41.213 With these AI companies doing prior auths 00:22:41.294 --> 00:22:43.458 and denials and revenue cycle management, 00:22:43.617 --> 00:22:45.622 I feel like it would be worth finding 00:22:45.682 --> 00:22:46.443 a way, right? 00:22:47.204 --> 00:22:49.546 Yeah, I really think, like you said, 00:22:49.567 --> 00:22:51.367 and like we've said a hundred times, 00:22:51.867 --> 00:22:53.989 like what we probably need is, 00:22:54.470 --> 00:22:55.930 and I've talked to the guys at Patient 00:22:55.970 --> 00:22:58.471 Studio about this, is, you know, 00:22:58.932 --> 00:23:01.713 let's show in real time me dealing with 00:23:01.753 --> 00:23:03.335 these problems in the clinic, 00:23:03.375 --> 00:23:04.135 how I do it, 00:23:04.596 --> 00:23:06.336 what the platform can do. 00:23:07.357 --> 00:23:09.358 You're not going to get a million views 00:23:09.419 --> 00:23:10.579 on a video like that, 00:23:10.920 --> 00:23:12.580 but you're going to get a handful of 00:23:12.621 --> 00:23:14.561 views of people who have that pain point 00:23:14.662 --> 00:23:15.362 right now. 00:23:15.442 --> 00:23:15.663 Bingo. 00:23:16.682 --> 00:23:17.624 And I think the biggest issue, 00:23:17.663 --> 00:23:19.003 and you and I talked about this, 00:23:19.505 --> 00:23:20.904 any EMR doesn't matter. 00:23:21.685 --> 00:23:23.507 You can show me all the greatest things 00:23:23.527 --> 00:23:24.126 in the world. 00:23:24.267 --> 00:23:25.268 It doesn't matter. 00:23:25.327 --> 00:23:27.388 Like for me to make the transition to 00:23:27.409 --> 00:23:28.269 a new EMR, 00:23:28.709 --> 00:23:30.710 for me to switch to a different AI 00:23:30.769 --> 00:23:32.611 scribe, it's a nightmare. 00:23:32.770 --> 00:23:33.991 It's always a nightmare. 00:23:34.751 --> 00:23:36.573 And then even once I get there, 00:23:37.213 --> 00:23:37.493 I'm like, 00:23:37.554 --> 00:23:40.194 I still don't know really all this stuff. 00:23:40.234 --> 00:23:41.776 You know, the guys that were demoing, 00:23:41.816 --> 00:23:43.096 the girl that was demoing, 00:23:43.136 --> 00:23:44.896 like they're demoing. 00:23:44.936 --> 00:23:45.678 This is fake. 00:23:46.683 --> 00:23:47.545 What I would do, 00:23:47.585 --> 00:23:48.906 and I still think this is the best. 00:23:50.088 --> 00:23:51.510 If I was the sales rep, 00:23:52.451 --> 00:23:53.192 I would get on, 00:23:53.333 --> 00:23:54.555 we do a zoom call. 00:23:54.714 --> 00:23:56.557 I would watch you treat a real patient. 00:23:56.817 --> 00:23:58.840 I would document in real time on my 00:23:58.961 --> 00:24:00.983 end while you're documenting on your end. 00:24:01.784 --> 00:24:02.724 I would be done, 00:24:03.224 --> 00:24:05.006 and now you would be waiting for, 00:24:05.086 --> 00:24:06.326 you know, twenty more minutes, 00:24:06.385 --> 00:24:07.666 and I'd be like, okay, yeah, 00:24:07.686 --> 00:24:09.028 I already got that, I already got that, 00:24:09.087 --> 00:24:09.327 yeah, see, 00:24:09.407 --> 00:24:11.128 I already did that here and here. 00:24:11.148 --> 00:24:11.249 Right. 00:24:11.548 --> 00:24:15.131 Like, I think that's what needs to happen, 00:24:15.691 --> 00:24:18.211 is we need to show it in real 00:24:18.271 --> 00:24:20.313 time, in your actual environment, 00:24:20.333 --> 00:24:22.673 because also, everybody's so different. 00:24:23.233 --> 00:24:23.494 You know, 00:24:23.535 --> 00:24:25.435 two PTs are never going to evaluate the 00:24:25.455 --> 00:24:27.355 same, they're never going to do the same, 00:24:28.836 --> 00:24:30.397 so it... 00:24:30.538 --> 00:24:31.999 I'm trying to think. 00:24:32.159 --> 00:24:32.680 Ray, 00:24:33.160 --> 00:24:34.601 I can never pronounce his last name 00:24:34.661 --> 00:24:35.201 properly. 00:24:35.221 --> 00:24:37.042 Do you know what I'm talking about? 00:24:37.943 --> 00:24:39.045 Yeah. 00:24:39.125 --> 00:24:39.986 He does that. 00:24:40.625 --> 00:24:41.886 Now, it's not scalable, 00:24:42.887 --> 00:24:45.730 but he will actually do documentation on 00:24:45.790 --> 00:24:47.352 his system, his EMR, 00:24:47.912 --> 00:24:50.114 while the therapist is there because he 00:24:50.153 --> 00:24:53.436 knows it has to be specific to that 00:24:53.497 --> 00:24:54.017 individual. 00:24:54.117 --> 00:24:54.617 Understood. 00:24:57.559 --> 00:24:59.221 I'm just looking at so much of the 00:24:59.240 --> 00:24:59.641 marketing. 00:24:59.980 --> 00:25:01.401 I've just heard from so many different 00:25:01.461 --> 00:25:04.201 reps, and I think their job is difficult. 00:25:04.541 --> 00:25:06.182 I've had reps DM me and be like, 00:25:07.063 --> 00:25:08.144 I've had reps DM me, 00:25:08.163 --> 00:25:09.163 and I won't say for what company, 00:25:09.183 --> 00:25:09.463 and it goes, 00:25:09.864 --> 00:25:11.424 can you help our company improve 00:25:11.464 --> 00:25:11.924 marketing? 00:25:12.125 --> 00:25:14.185 Because I think sales reps understand 00:25:14.945 --> 00:25:16.606 marketing softens the beach up. 00:25:17.307 --> 00:25:18.688 If you're going to storm the beach, 00:25:19.428 --> 00:25:20.969 marketing drops mortars. 00:25:21.548 --> 00:25:23.430 And you don't just walk in and the 00:25:23.470 --> 00:25:24.289 sale's golden. 00:25:24.309 --> 00:25:25.171 We understand that. 00:25:25.631 --> 00:25:26.771 There's still work to be done. 00:25:27.152 --> 00:25:28.712 That's where sales comes in and sales is 00:25:28.833 --> 00:25:29.292 infantry. 00:25:29.633 --> 00:25:30.393 But with no marketing, 00:25:30.413 --> 00:25:31.233 if you're going cold, 00:25:31.993 --> 00:25:33.674 if the organization's never heard of you 00:25:33.714 --> 00:25:35.536 before, oof, that's rough. 00:25:36.380 --> 00:25:36.480 Right? 00:25:36.500 --> 00:25:37.701 Because you can cold call. 00:25:38.161 --> 00:25:38.740 That's hustle. 00:25:39.461 --> 00:25:40.442 You can get a call coming through the 00:25:40.461 --> 00:25:40.942 website. 00:25:41.462 --> 00:25:42.103 Warm lead. 00:25:42.143 --> 00:25:44.284 We like those because they've obviously 00:25:44.565 --> 00:25:46.226 seen something they want to just zoom in 00:25:46.246 --> 00:25:46.705 a little more. 00:25:47.506 --> 00:25:49.067 I want to focus on that layer and 00:25:49.106 --> 00:25:50.428 the layer before, which is attention. 00:25:50.708 --> 00:25:52.689 Blend tech is obviously a ridiculous 00:25:52.729 --> 00:25:53.569 example, right? 00:25:53.670 --> 00:25:53.890 Like, 00:25:55.239 --> 00:25:55.659 Although, 00:25:55.898 --> 00:25:57.559 although like imagine you were sitting 00:25:57.579 --> 00:25:58.921 there, you're twenty five years old, 00:25:59.040 --> 00:26:00.582 eighteen years ago, and you're like, OK, 00:26:00.882 --> 00:26:01.942 yeah, your first marketing job. 00:26:02.242 --> 00:26:02.683 What is it? 00:26:03.544 --> 00:26:05.384 Like in college, you were probably like, 00:26:05.484 --> 00:26:06.365 I'm going to do I'm going to do 00:26:06.986 --> 00:26:09.106 sports marketing for Nike or this that 00:26:09.186 --> 00:26:10.627 you're like blenders. 00:26:10.667 --> 00:26:11.148 And you're like, OK. 00:26:11.909 --> 00:26:12.789 Okay. 00:26:12.829 --> 00:26:14.550 Kudos on the person who came up with 00:26:14.570 --> 00:26:15.111 that idea, 00:26:15.750 --> 00:26:17.672 sold it to management and be like, 00:26:17.731 --> 00:26:18.653 we're blenders, man. 00:26:18.712 --> 00:26:22.394 We talk about revs and torque and minced 00:26:22.474 --> 00:26:24.796 garlic and you want to blend a what? 00:26:25.017 --> 00:26:25.997 An iPhone? 00:26:26.057 --> 00:26:27.377 And you're like, stay with me. 00:26:27.758 --> 00:26:28.838 It's so insane. 00:26:28.999 --> 00:26:29.699 It's brilliant. 00:26:29.919 --> 00:26:30.500 And it is. 00:26:30.859 --> 00:26:30.940 And 00:26:36.262 --> 00:26:37.604 But how else would you get someone to 00:26:37.624 --> 00:26:39.384 buy a three thousand dollar blender? 00:26:39.564 --> 00:26:40.684 That's the commercial version. 00:26:40.704 --> 00:26:42.806 But the average residential version is 00:26:42.826 --> 00:26:44.546 like four or five, six hundred dollars. 00:26:45.346 --> 00:26:46.707 But they don't have to come down on 00:26:46.747 --> 00:26:47.067 price. 00:26:47.347 --> 00:26:49.107 I bet you Blendtec doesn't do a whole 00:26:49.127 --> 00:26:51.808 lot of coupons or promo codes. 00:26:52.009 --> 00:26:52.650 They don't have to. 00:26:53.150 --> 00:26:54.830 They position themselves at the top of the 00:26:54.891 --> 00:26:55.330 blender. 00:26:55.671 --> 00:26:56.791 They are the top blender. 00:26:58.920 --> 00:26:59.440 I've got a, 00:27:00.181 --> 00:27:01.801 I don't know if it's Blendtec or what 00:27:01.862 --> 00:27:03.261 it is, but it's like a five hundred. 00:27:03.462 --> 00:27:04.363 It's not a Ninja, 00:27:04.823 --> 00:27:06.483 but it's a five hundred dollar blender. 00:27:06.564 --> 00:27:08.704 It was like the only five hundred dollar 00:27:08.744 --> 00:27:09.905 blender at its time. 00:27:10.987 --> 00:27:13.188 It sits in the cabinet three hundred and 00:27:13.228 --> 00:27:14.409 sixty four days a year. 00:27:14.969 --> 00:27:15.909 One day a year. 00:27:16.529 --> 00:27:16.730 Yeah. 00:27:16.769 --> 00:27:18.911 Like maybe Cinco de Mayo, 00:27:18.951 --> 00:27:20.211 we're going to do margaritas. 00:27:21.333 --> 00:27:22.513 But seriously, like, 00:27:22.835 --> 00:27:24.276 and I am the thriftiest. 00:27:24.375 --> 00:27:25.196 I'm the cheapest. 00:27:25.237 --> 00:27:25.837 I've never got, 00:27:25.917 --> 00:27:27.940 why would I buy one five hundred dollar 00:27:28.000 --> 00:27:29.823 blender when I could buy ten fifty dollar 00:27:29.863 --> 00:27:30.903 blenders at Walmart? 00:27:31.104 --> 00:27:31.964 Why did you buy that one? 00:27:33.049 --> 00:27:35.151 I really think it was one of those 00:27:35.191 --> 00:27:37.090 deals where they sold me on, 00:27:37.750 --> 00:27:39.991 you need to get healthy, you need greens, 00:27:40.031 --> 00:27:41.192 you need smoothies. 00:27:42.612 --> 00:27:44.373 And that was what it was. 00:27:44.393 --> 00:27:46.232 You can make soups because it blends so 00:27:46.272 --> 00:27:46.613 fast. 00:27:46.673 --> 00:27:48.433 It heats the puree. 00:27:49.634 --> 00:27:52.055 It was just a nonstop barrage of all 00:27:52.075 --> 00:27:52.855 of these things. 00:27:53.154 --> 00:27:54.355 That's a great way too, 00:27:54.415 --> 00:27:55.817 which is like sell health, 00:27:55.958 --> 00:27:56.678 not the blender. 00:27:56.837 --> 00:27:57.398 Sell health. 00:27:57.578 --> 00:27:59.300 Well, you can make a smooth like, well, 00:27:59.340 --> 00:27:59.601 I mean, 00:27:59.661 --> 00:28:00.981 how hard is it to do it now? 00:28:01.061 --> 00:28:01.462 And you got to... 00:28:02.884 --> 00:28:05.165 People mock infomercials all they want. 00:28:05.486 --> 00:28:06.767 They're corny and cheesy. 00:28:07.127 --> 00:28:09.890 But their format is pain solution. 00:28:10.069 --> 00:28:11.270 Pain solution. 00:28:11.932 --> 00:28:13.313 But wait, there's more. 00:28:13.833 --> 00:28:14.972 Operators are standing by. 00:28:15.253 --> 00:28:16.114 Got a call now. 00:28:16.513 --> 00:28:18.055 There's so many psychological levers. 00:28:18.095 --> 00:28:19.695 It's just lever, lever, lever, lever, 00:28:19.756 --> 00:28:20.076 lever. 00:28:20.615 --> 00:28:22.636 And when I see healthcare, I see features. 00:28:23.116 --> 00:28:24.718 When I see healthcare technology, 00:28:25.077 --> 00:28:25.978 I see features. 00:28:26.598 --> 00:28:26.999 And I'm like, 00:28:27.298 --> 00:28:29.660 am I looking at this wrong? 00:28:30.059 --> 00:28:31.701 Because I want to talk about benefits. 00:28:31.941 --> 00:28:32.901 I said this earlier today. 00:28:33.261 --> 00:28:34.682 Nobody hangs out with Jimmy because I'm 00:28:34.741 --> 00:28:36.583 five foot nine, have brown hair, 00:28:36.603 --> 00:28:38.203 and drive a Toyota. 00:28:38.463 --> 00:28:39.044 All true. 00:28:39.144 --> 00:28:40.144 Feature, feature, feature. 00:28:40.955 --> 00:28:44.017 It's probably you want to hang out with 00:28:44.037 --> 00:28:45.237 someone because of how they make you feel, 00:28:45.297 --> 00:28:46.298 the energy they bring, 00:28:46.678 --> 00:28:47.817 you have something in common, 00:28:48.337 --> 00:28:49.078 all those things. 00:28:49.778 --> 00:28:51.618 But we love to talk about features, 00:28:52.219 --> 00:28:54.619 but logic tells and emotion sells. 00:28:55.039 --> 00:28:56.980 And Blendtec brings an emotion into that. 00:28:58.403 --> 00:28:59.284 I could totally see, 00:28:59.344 --> 00:29:02.325 going back to EMRs and AI scribes and 00:29:02.365 --> 00:29:02.704 stuff, 00:29:03.384 --> 00:29:06.006 I could totally see an infomercial style 00:29:06.086 --> 00:29:10.528 sales pitch where you're showing a 00:29:10.607 --> 00:29:12.648 thousand clicks just to get to the next 00:29:12.689 --> 00:29:13.068 screen. 00:29:14.250 --> 00:29:14.849 Frustrated. 00:29:15.670 --> 00:29:16.250 Like the face. 00:29:16.310 --> 00:29:16.830 Yeah. 00:29:17.070 --> 00:29:20.112 You're showing like the slow loading time 00:29:20.732 --> 00:29:22.012 for the page to load. 00:29:22.032 --> 00:29:22.933 You're showing like, 00:29:23.453 --> 00:29:24.674 I can't go to the next field. 00:29:24.714 --> 00:29:26.355 The thing that drives me crazy about so 00:29:26.375 --> 00:29:28.455 many EMRs is they're web-based, 00:29:28.476 --> 00:29:29.196 which is awesome. 00:29:29.237 --> 00:29:31.458 But if you have a field that has 00:29:31.498 --> 00:29:33.219 to save before you can put in the 00:29:33.259 --> 00:29:35.660 next field, I'm like, you know, 00:29:35.740 --> 00:29:36.819 on a play story, 00:29:36.859 --> 00:29:38.201 the guy on the remote control, 00:29:38.320 --> 00:29:40.561 I'm like ten fields down and it still 00:29:40.602 --> 00:29:41.962 hasn't saved the first field. 00:29:42.002 --> 00:29:44.104 And now I got to go back to 00:29:44.223 --> 00:29:45.805 populate the second field again. 00:29:46.785 --> 00:29:50.568 You could make a caricature of so many 00:29:50.608 --> 00:29:52.990 things that therapists hate about EMRs on 00:29:53.010 --> 00:29:53.892 the market today. 00:29:54.673 --> 00:29:56.414 And I think that something like that would 00:29:56.474 --> 00:29:58.297 resonate with that community. 00:29:58.596 --> 00:30:00.538 If Tony and Jimmy got hired tomorrow by 00:30:00.578 --> 00:30:02.800 an EMR company, here's what we would do. 00:30:03.541 --> 00:30:06.964 We would take a familiar format movie 00:30:07.005 --> 00:30:07.305 trailer. 00:30:08.226 --> 00:30:11.547 And we would go quadruple down on the 00:30:11.646 --> 00:30:13.567 cheesiness horror movie, 00:30:13.728 --> 00:30:17.828 but I would go eighties cliche scream 00:30:17.949 --> 00:30:19.390 slasher movie, right? 00:30:19.809 --> 00:30:20.390 Chainsaw. 00:30:21.049 --> 00:30:22.951 And we'd take all the pain points and 00:30:22.971 --> 00:30:25.531 make it a character and go cheesy. 00:30:25.612 --> 00:30:26.652 And then you go, okay, 00:30:26.711 --> 00:30:27.971 movie trailer is our format. 00:30:28.192 --> 00:30:29.212 Now it's romance. 00:30:29.813 --> 00:30:31.733 Now it's buddy, buddy, buddy, 00:30:31.834 --> 00:30:32.713 road trip comedy. 00:30:33.637 --> 00:30:34.679 That's the way to do it. 00:30:34.699 --> 00:30:35.400 In my opinion, 00:30:35.420 --> 00:30:36.279 that's the way to do it. 00:30:37.280 --> 00:30:40.063 But you have to make your bold claim. 00:30:40.604 --> 00:30:43.125 Do any EMRs make a bold claim? 00:30:44.307 --> 00:30:45.768 What would be an example of a bold 00:30:45.807 --> 00:30:46.588 claim? 00:30:46.989 --> 00:30:49.030 Our blender will blend anything. 00:30:49.651 --> 00:30:50.632 So I guess my question is, 00:30:50.652 --> 00:30:53.875 I'm trying to give EMRs some grace. 00:30:53.914 --> 00:30:54.875 What do they solve for? 00:30:55.215 --> 00:30:56.457 What is the benefit of... 00:30:58.461 --> 00:31:01.083 And EMR versus paper, I guess simplicity, 00:31:01.563 --> 00:31:01.843 right? 00:31:02.384 --> 00:31:03.364 What are you selling? 00:31:03.403 --> 00:31:04.124 Simplicity? 00:31:04.825 --> 00:31:06.365 Time? 00:31:06.505 --> 00:31:08.046 You're selling efficiency. 00:31:08.086 --> 00:31:09.226 You're selling, you know, 00:31:09.365 --> 00:31:11.007 all in one solution. 00:31:11.047 --> 00:31:13.548 You don't have to duct tape three or 00:31:13.567 --> 00:31:15.128 four different softwares together, 00:31:15.169 --> 00:31:17.108 which is kind of funny because there is 00:31:17.148 --> 00:31:19.269 no EMR on the market that replaces 00:31:19.309 --> 00:31:21.230 QuickBooks or a financial software. 00:31:21.991 --> 00:31:25.075 So every clinic still has to have multiple 00:31:25.134 --> 00:31:25.736 softwares. 00:31:25.796 --> 00:31:29.559 But beside the point, the newest EMRs, 00:31:29.599 --> 00:31:32.262 the best ones, they bring fax in-house. 00:31:32.303 --> 00:31:34.766 They bring scanning. 00:31:34.786 --> 00:31:35.686 They bring email. 00:31:35.707 --> 00:31:37.067 They bring text messaging. 00:31:37.087 --> 00:31:39.671 They bring multiple things in under one 00:31:39.711 --> 00:31:40.271 platform. 00:31:42.425 --> 00:31:44.106 But I still say the guys are so 00:31:44.146 --> 00:31:46.126 busy trying to build out new features and 00:31:46.146 --> 00:31:49.867 trying to push out new updates that I 00:31:49.968 --> 00:31:53.669 don't honestly know how any EMR gets any 00:31:53.709 --> 00:31:57.329 new customer just because it's so hard to 00:31:58.450 --> 00:32:00.391 get somebody to switch or get somebody to 00:32:00.431 --> 00:32:00.931 sign up. 00:32:01.550 --> 00:32:05.011 Do you remember the iPhone advertisement? 00:32:05.071 --> 00:32:07.073 It was white background, just like Apple. 00:32:07.553 --> 00:32:08.032 It had... 00:32:08.836 --> 00:32:12.838 a walkman it had a calculator it had 00:32:12.858 --> 00:32:15.260 uh all the thing essentially it had a 00:32:15.361 --> 00:32:18.803 physical representation of all the things 00:32:18.823 --> 00:32:21.523 that it put inside yeah that would be 00:32:21.544 --> 00:32:23.365 a killer ad for your emr like go 00:32:23.484 --> 00:32:24.465 old go analog 00:32:25.318 --> 00:32:26.740 Be like, here's your abacus. 00:32:27.901 --> 00:32:29.782 Here's your little recorder thing that 00:32:29.863 --> 00:32:31.124 reporters used to use. 00:32:31.163 --> 00:32:32.285 Little cassette recorder. 00:32:32.746 --> 00:32:34.326 All the things you used to use. 00:32:34.827 --> 00:32:36.409 I would go absolute analog. 00:32:36.669 --> 00:32:38.651 I saw some wild AI videos. 00:32:38.951 --> 00:32:40.192 I won't say from what company. 00:32:41.113 --> 00:32:41.594 But it was like... 00:32:43.000 --> 00:32:44.001 Can I describe the ad? 00:32:44.021 --> 00:32:45.021 I don't want to call people out, 00:32:45.061 --> 00:32:46.083 but I want to understand. 00:32:46.522 --> 00:32:46.824 Literally, 00:32:46.864 --> 00:32:49.345 the AI ad was someone skydiving without a 00:32:49.424 --> 00:32:50.046 parachute. 00:32:50.526 --> 00:32:51.666 And I was like, okay. 00:32:52.207 --> 00:32:54.469 But no connection from the person 00:32:54.489 --> 00:32:56.710 skydiving without a parachute to what the 00:32:56.810 --> 00:32:57.431 product did. 00:32:57.451 --> 00:32:58.511 So it was almost like a cologne 00:32:58.531 --> 00:32:59.271 commercial. 00:32:59.291 --> 00:33:00.712 Cologne commercials and perfume, 00:33:00.873 --> 00:33:02.213 they don't make any sense. 00:33:02.473 --> 00:33:03.355 There's no sense. 00:33:04.195 --> 00:33:04.955 But they're trying to sell... 00:33:05.175 --> 00:33:06.557 They're trying to market a smell, 00:33:06.656 --> 00:33:07.958 which I don't even want to get into. 00:33:08.057 --> 00:33:08.979 That's insane. 00:33:08.999 --> 00:33:10.059 That's why there's weird... 00:33:11.189 --> 00:33:16.151 But I would go simple, not batshit crazy. 00:33:16.351 --> 00:33:16.651 I don't know. 00:33:16.691 --> 00:33:17.070 That's just me. 00:33:17.090 --> 00:33:18.531 Yeah. 00:33:18.551 --> 00:33:19.211 Speaking of which, 00:33:19.231 --> 00:33:22.772 are you using any like Gemini's VO three 00:33:22.813 --> 00:33:24.074 or any of the video? 00:33:24.834 --> 00:33:25.834 I haven't touched any of that. 00:33:25.894 --> 00:33:29.996 I've done only chat GPT image because I 00:33:30.036 --> 00:33:30.655 keep saying like, 00:33:31.874 --> 00:33:33.474 The only time I've done it or went 00:33:33.515 --> 00:33:34.415 to do it is when we do fake 00:33:34.455 --> 00:33:34.915 commercials. 00:33:35.096 --> 00:33:36.196 I think that could be funny. 00:33:36.336 --> 00:33:37.857 Like, all right, I'll do the voiceover. 00:33:37.897 --> 00:33:38.659 I don't want to lose that. 00:33:38.759 --> 00:33:39.499 I want to do that. 00:33:40.099 --> 00:33:41.601 But I want to, like, I'll give you, 00:33:41.721 --> 00:33:42.602 all right, all right, AI, 00:33:42.682 --> 00:33:44.262 I'll give you the voiceover of a funny 00:33:44.303 --> 00:33:45.743 fake parody commercial. 00:33:46.423 --> 00:33:48.526 You make the video representation of that. 00:33:48.546 --> 00:33:49.707 That's the only time I've 00:33:50.446 --> 00:33:52.126 said i should learn this but i haven't 00:33:52.166 --> 00:33:54.107 dabbled in it yet how hard does it 00:33:54.188 --> 00:33:56.468 operate is it easy as prompting oh yeah 00:33:56.548 --> 00:33:58.348 it's exactly the same as prompting for an 00:33:58.429 --> 00:34:00.509 image it's exactly the same and i've been 00:34:00.528 --> 00:34:04.490 watching all the uh nano banana two videos 00:34:04.509 --> 00:34:06.230 that have been released now where they're 00:34:06.250 --> 00:34:10.471 showing how uh nano banana two imaging 00:34:10.530 --> 00:34:12.532 with text and other stuff now that's not 00:34:12.572 --> 00:34:13.572 video that's stills 00:34:14.251 --> 00:34:16.472 but it's gotten so incredibly good. 00:34:16.853 --> 00:34:17.992 So I started using VIT. 00:34:18.132 --> 00:34:19.134 We talked about this every day. 00:34:19.173 --> 00:34:20.233 I use VIT IQ. 00:34:20.293 --> 00:34:23.394 So VIT IQ is like grammarly for YouTube. 00:34:23.474 --> 00:34:23.914 Yeah. 00:34:24.014 --> 00:34:25.496 It'll look at your thumbnail, 00:34:25.576 --> 00:34:27.135 look at your title, your description. 00:34:27.175 --> 00:34:27.775 It'll give you like, 00:34:28.135 --> 00:34:29.496 essentially it's helping instead of me 00:34:29.617 --> 00:34:33.097 operating in chat GPT and YouTube and then 00:34:33.117 --> 00:34:33.418 just kind of, 00:34:33.438 --> 00:34:34.478 it's sort of like plugged in. 00:34:34.719 --> 00:34:36.478 So for me at the volume that I'm 00:34:36.518 --> 00:34:37.099 doing, it's worth, 00:34:37.139 --> 00:34:38.320 it's like five hundred bucks a year. 00:34:38.340 --> 00:34:38.920 It's fine. 00:34:38.960 --> 00:34:39.139 Yeah. 00:34:39.500 --> 00:34:41.320 it's now it's now generating thumbnails 00:34:41.721 --> 00:34:43.860 and really good ones like to the point 00:34:43.880 --> 00:34:45.742 where i was like this is stupid i 00:34:45.762 --> 00:34:47.382 was on like a free account and every 00:34:47.422 --> 00:34:49.282 time i'd hit like it knows every time 00:34:49.342 --> 00:34:51.123 i'd hit like i'd make like five thumbnails 00:34:51.143 --> 00:34:52.443 and then it'd be like oh you're at 00:34:52.463 --> 00:34:53.923 your limit wait twenty nine more days i'm 00:34:53.943 --> 00:34:55.105 like son of a so i mean nine 00:34:56.025 --> 00:34:58.106 more days yes it was like a monthly 00:34:58.126 --> 00:34:59.826 thing so now i'm like here's the five 00:34:59.846 --> 00:35:01.567 hundred bucks take it because it'll save 00:35:01.606 --> 00:35:03.706 me days it'll save me days per year 00:35:04.228 --> 00:35:06.108 that's all they had to do and it 00:35:06.228 --> 00:35:07.628 analyzes trend it does like all those 00:35:07.648 --> 00:35:08.028 things 00:35:09.009 --> 00:35:10.969 Um, it was smart too, 00:35:11.010 --> 00:35:14.050 because when I downloaded, uh, vidIQ, 00:35:14.851 --> 00:35:16.550 I think I used a trial version and 00:35:16.610 --> 00:35:17.050 then it ended. 00:35:17.130 --> 00:35:18.152 It was like, don't problem. 00:35:18.192 --> 00:35:18.771 We're still here. 00:35:19.092 --> 00:35:21.492 It never unattached itself for my account. 00:35:21.512 --> 00:35:23.652 So I can always see, oh, 00:35:23.913 --> 00:35:26.193 it's ranking my title in eighty six out 00:35:26.233 --> 00:35:26.753 of a hundred. 00:35:27.233 --> 00:35:28.454 I wonder what would make it a hundred 00:35:28.474 --> 00:35:29.034 out of a hundred. 00:35:29.454 --> 00:35:31.135 It kept showing me, not telling me, 00:35:31.576 --> 00:35:32.695 which I thought was pretty valuable. 00:35:33.686 --> 00:35:34.806 And so you got to wonder, like, 00:35:34.847 --> 00:35:36.608 is that a model that would work for 00:35:36.728 --> 00:35:37.188 EMRs? 00:35:37.248 --> 00:35:38.769 I mean, you have the HIPAA privacy, 00:35:38.809 --> 00:35:40.510 you have all of these regulations and 00:35:40.530 --> 00:35:41.811 stuff, but it's like, 00:35:42.592 --> 00:35:45.034 is there a way that a company like 00:35:45.054 --> 00:35:46.115 that could come out? 00:35:46.215 --> 00:35:46.476 I mean, 00:35:46.956 --> 00:35:50.159 look at what Google did with Google Docs 00:35:50.298 --> 00:35:53.121 and Google Sheets when Microsoft had 00:35:53.461 --> 00:35:55.322 completely dominated that market. 00:35:55.943 --> 00:35:56.543 They're like, all right, 00:35:56.704 --> 00:35:57.744 we're going to come out and give it 00:35:57.784 --> 00:35:58.626 away for free. 00:35:58.646 --> 00:35:58.925 It's free. 00:36:01.288 --> 00:36:03.791 It made them billions and billions of 00:36:03.851 --> 00:36:04.291 dollars. 00:36:04.331 --> 00:36:06.512 I watched a whole interview about how much 00:36:06.592 --> 00:36:08.976 money those free products made Google. 00:36:10.036 --> 00:36:11.719 Unreasonable amounts of money. 00:36:13.260 --> 00:36:14.099 Which, of course, 00:36:14.139 --> 00:36:16.800 goes back to why are we still charging 00:36:16.880 --> 00:36:18.181 pennies for physical therapy? 00:36:18.201 --> 00:36:19.541 Why don't we just give it away for 00:36:19.601 --> 00:36:19.981 free, 00:36:20.641 --> 00:36:23.123 monetize those clients in other ways? 00:36:24.563 --> 00:36:25.322 I just saw a video. 00:36:25.342 --> 00:36:26.264 I was going to share it with you, 00:36:26.324 --> 00:36:26.623 actually. 00:36:26.664 --> 00:36:29.065 They were talking about it was a burger 00:36:29.125 --> 00:36:29.585 joint. 00:36:29.664 --> 00:36:30.965 And the guy was like, oh, 00:36:30.985 --> 00:36:33.465 the competitor across the street sells his 00:36:33.485 --> 00:36:34.806 burgers for five dollars. 00:36:34.905 --> 00:36:36.327 My cost is four dollars. 00:36:36.387 --> 00:36:37.306 I can't make any money. 00:36:37.987 --> 00:36:39.887 The rich guy comes in and says, hey, 00:36:39.907 --> 00:36:41.469 why don't we sell your burgers for three 00:36:41.509 --> 00:36:42.030 dollars? 00:36:42.610 --> 00:36:45.251 But then you'll teach your your servers to 00:36:45.291 --> 00:36:45.652 say, 00:36:45.931 --> 00:36:47.733 would you like a drink and fries with 00:36:47.773 --> 00:36:48.014 that? 00:36:48.434 --> 00:36:50.295 Oh, and that's where all the margin is. 00:36:50.956 --> 00:36:53.117 I forget where I watched this. 00:36:53.197 --> 00:36:54.838 If it was a show or I don't 00:36:55.018 --> 00:36:55.119 know. 00:36:55.478 --> 00:36:56.460 I don't know what screen I'm watching 00:36:56.500 --> 00:36:57.079 things on anymore. 00:36:57.099 --> 00:37:00.922 So what it is, it was self-storage. 00:37:01.809 --> 00:37:02.710 And the guy was like, oh, 00:37:02.730 --> 00:37:03.530 it was Alex Ramosi. 00:37:03.550 --> 00:37:04.811 He was talking about the guy who like 00:37:04.931 --> 00:37:05.751 essentially said, you're not, 00:37:05.771 --> 00:37:06.512 you're in the wrong business. 00:37:07.092 --> 00:37:08.132 Teach people how to launch gyms. 00:37:08.172 --> 00:37:08.753 Don't launch gyms. 00:37:09.393 --> 00:37:11.175 And he was a self-storage guy across the 00:37:11.215 --> 00:37:11.514 street. 00:37:11.996 --> 00:37:13.195 And he's like, self-storage, 00:37:13.215 --> 00:37:14.436 the first month is free. 00:37:14.516 --> 00:37:14.777 And he goes, 00:37:14.797 --> 00:37:15.717 how do you make money on that? 00:37:15.838 --> 00:37:16.579 And he goes, watch. 00:37:16.878 --> 00:37:17.478 He walked in. 00:37:17.518 --> 00:37:19.199 He's got his like, he's got his like, 00:37:19.219 --> 00:37:21.621 he's got his like, and he goes, 00:37:21.742 --> 00:37:22.782 how much is the first month? 00:37:22.802 --> 00:37:23.603 And he goes, free. 00:37:23.963 --> 00:37:24.824 And he goes, it's not free. 00:37:24.844 --> 00:37:25.443 He goes, why? 00:37:25.543 --> 00:37:25.784 He goes, 00:37:26.244 --> 00:37:27.465 because you rent a storage locker. 00:37:27.545 --> 00:37:28.085 Now, what do you need? 00:37:28.106 --> 00:37:28.865 What did you forget? 00:37:29.166 --> 00:37:29.606 A lock. 00:37:30.179 --> 00:37:30.960 And what do you need? 00:37:31.420 --> 00:37:32.181 A hand truck. 00:37:33.121 --> 00:37:34.481 You're moving your stuff out? 00:37:34.621 --> 00:37:35.481 You broke up with your girlfriend? 00:37:35.501 --> 00:37:36.161 You got boxes? 00:37:36.362 --> 00:37:36.521 No. 00:37:36.842 --> 00:37:37.382 Guess what we got? 00:37:37.621 --> 00:37:39.163 Locks, hand trucks, and boxes. 00:37:39.322 --> 00:37:40.382 That first month ain't free. 00:37:40.402 --> 00:37:42.304 It's not free. 00:37:42.543 --> 00:37:44.184 And the free one that they give you, 00:37:44.384 --> 00:37:45.965 he knew his square footage. 00:37:46.344 --> 00:37:46.885 It was, I don't know, 00:37:46.905 --> 00:37:47.425 I'm bad at numbers. 00:37:47.485 --> 00:37:48.005 Six by twelve. 00:37:48.364 --> 00:37:50.025 He's like, nothing fits in six by twelve. 00:37:50.385 --> 00:37:52.407 Like a one-bedroom apartment is the level 00:37:52.467 --> 00:37:52.567 up. 00:37:52.586 --> 00:37:54.306 But that one's the month free. 00:37:54.726 --> 00:37:55.467 Oh, I don't fit in that. 00:37:55.708 --> 00:37:56.487 We got more down here. 00:37:57.208 --> 00:37:59.407 and everybody's gonna fill any kind of 00:37:59.467 --> 00:38:01.588 storage like as soon as you have more 00:38:01.628 --> 00:38:03.688 capacity you fill it up and now you 00:38:03.728 --> 00:38:09.369 need more uh water finds its level like 00:38:09.409 --> 00:38:11.030 yeah when there's storage you will fill it 00:38:11.190 --> 00:38:13.351 that's the rule of cats you ever see 00:38:13.371 --> 00:38:14.690 a cat sit in a box the cat 00:38:14.710 --> 00:38:16.851 just fills the box the cat because your 00:38:16.871 --> 00:38:21.413 cat box shaped um i say i gotta 00:38:21.452 --> 00:38:23.172 go thank you for letting me on all 00:38:23.233 --> 00:38:23.393 right 00:38:24.943 --> 00:38:26.025 I'm going to wrap this up anyway, too. 00:38:26.065 --> 00:38:27.344 So I think we are going to see 00:38:27.405 --> 00:38:28.286 more creativity. 00:38:28.385 --> 00:38:30.206 That's my angle is I hope to see 00:38:30.266 --> 00:38:31.007 more creativity. 00:38:31.387 --> 00:38:32.668 I also want this not to just be 00:38:32.748 --> 00:38:33.588 tech conversation. 00:38:33.907 --> 00:38:36.028 I want this to also be clinic 00:38:36.088 --> 00:38:36.690 conversation. 00:38:36.929 --> 00:38:38.269 So maybe we'll dive into how to still 00:38:38.289 --> 00:38:41.211 blend tech and this idea on Tuesday when 00:38:41.231 --> 00:38:43.293 we do PT Breakfast Club Tuesday morning. 00:38:44.132 --> 00:38:47.034 How can they apply some of these concepts? 00:38:47.213 --> 00:38:48.574 I like to steal these strategies. 00:38:48.815 --> 00:38:50.576 I am infatuated with looking at why 00:38:51.400 --> 00:38:52.780 things work and why people do this. 00:38:52.820 --> 00:38:53.800 Well, this was, will it blend? 00:38:53.860 --> 00:38:55.161 I'll come back next week and we'll do 00:38:55.181 --> 00:38:55.461 another one. 00:38:55.782 --> 00:38:56.302 Thanks, Tony. 00:38:56.842 --> 00:38:59.505 Yeah. 00:38:59.525 --> 00:39:00.585 That's it for this one. 00:39:01.065 --> 00:39:02.505 We're just getting warmed up. 00:39:03.005 --> 00:39:03.887 Smash, follow, 00:39:03.947 --> 00:39:05.788 send it to a friend or crank up 00:39:05.807 --> 00:39:06.789 the next episode. 00:39:07.329 --> 00:39:08.349 Want to go deeper? 00:39:08.550 --> 00:39:12.592 It is at PG podcast.com or find us 00:39:12.652 --> 00:39:15.333 on YouTube and socials at PG podcast. 00:39:15.733 --> 00:39:17.994 And legally, none of this was advice. 00:39:18.094 --> 00:39:19.775 It's for entertainment purposes only. 00:39:19.815 --> 00:39:19.916 See, 00:39:21.494 --> 00:39:22.135 See, Keith? 00:39:22.275 --> 00:39:23.380 We read the script. 00:39:23.641 --> 00:39:24.302 Happy now?