You're listening to the PT Pinecast,
where smart people in healthcare come to
make noise.
Here's your host, Jimmy McKay.
Yeah,
I've got a strategy I wanted to share
with you,
and I just thought it was too good
to keep to myself.
What's going on, guys?
This will be interactive as we're live.
Usually we do morning stuff,
but for some reason,
I've just been ruminating on this idea
from Blendtec.
not a big blender guy i mean i
love blenders when you need them frozen
drinks sign me up a smoothie let's do
that ice cream float sounds great uh but
there's this company called blend tech i
came across them a few years ago and
if i were to describe them to you
i would say i guess they're the cadillac
of blenders they are the absolute cadillac
of blenders
And they have a marketing strategy that is
so just stunningly simply,
it's stupidly simple that it's genius.
I mean,
we've heard that theory where like the
difference between insanity and stupidity
and genius.
I mean, it's just a couple degrees off,
but these guys just know what they're
doing.
their stunningly simple marketing plan to
gain attention that'll lead to awareness,
which has led to millions and millions of
dollars in sales for this blender company.
I'm going to walk through it step by
step.
I don't think you need a whole lot,
but once you see it,
you're going to go, oh,
we've been overthinking it.
And that's the idea.
So here's the thing.
If I told you my blender was powerful,
Would you believe me?
I don't know.
You know me.
Maybe you don't know me.
Maybe you're like, okay, great.
But what if I put your iPhone in
the blender and just turned it into dust?
Would you believe me then?
Yes.
Now you believe me because I proved it.
I didn't just tell you my blender was
powerful.
I showed you my blender was powerful.
That's the strategy.
I told you I would walk you through
the strategy of blend tech.
These guys are the Cadillac of blenders.
Their blenders are anywhere from four
hundred dollars to three thousand dollars
on their website right now.
Let me see if I can bring that
up.
I'll bring up their website.
It is blendblendtech.com.
These things are wild.
Look at these things.
I mean, these are the commercial models,
but I don't know.
Who needs a three thousand dollar blender?
The Stealth Nitro X. I don't know.
I'm not a chef or in food prep
or they've got some bar models for six
hundred dollars.
The residential models for, I don't know,
a couple hundred.
This one's six hundred bucks.
Looks good.
This is fantastic.
This is blend tech.
So here's what they actually did.
Step one,
they picked an insanely bold claim.
They said, our blender can blend anything.
Not a lot.
It's not powerful.
Our blender can blend anything.
That's what they said.
Not five claims, not a bunch of features.
They didn't tell you how many RPMs or
how much torque for their blender.
They said, our blender can blend anything.
They stopped right there.
Step two,
they created a repeatable format.
They decided blenders or visual,
let's go to YouTube.
And they've been doing this for years.
This is not new.
So they went to YouTube,
created a repeatable format.
I want you to pay attention to that
because a lot of people in healthcare,
in business, anywhere get stuck on,
I can create anything.
I can create any content.
I'm supposed to create content.
That's what people say.
Be a content creator.
We need content.
I have a Canva account.
I could live stream.
I have my phone.
You get caught and overwhelmed.
Blendtec, who's made millions of dollars,
picked one repeatable format.
That's it.
The same introduction,
the same camera angles that I'll show you
in a second,
and the same recurring question.
Will it blend?
That's the name of their YouTube channel.
All right.
I've got it on the screen right now.
That's it.
That's what they did.
The setting looks like a high school
science teacher,
like just cheesy and corny.
He's got the safety goggles on.
He's got the white coat.
He's got gloves.
Their logo even looks like the Price is
Right logo.
Just will it blend?
And the guy looks like a middle school
science teacher.
That's his vibe.
And then they stood behind their claim.
Remember their claim?
Our blender can blend things.
And then they just, that's it.
They blend stuff.
What kind of stuff, Jimmy?
Will it blend?
Oh, will it blend?
I'm wondering.
Will it blend?
When the new iPhone came out, I mean,
this was years ago.
This video is... Eighteen years ago.
This was the iPhone.
Which iPhone?
The iPhone.
Not iPhone six, not seventeen.
This was the original iPhone.
So this was brilliant because you couldn't
even get your hands on an iPhone.
And here they are getting ready to destroy
one.
and i don't even know this guy's name
but he's just blend tech guy he's just
sitting there going here's our claim our
blender can blend anything here's an
iphone and we blend it and the damn
iphone turned into absolute dust are they
going to do slow motion versions yes of
course they are are they going to rewind
it and do it again and show you
that yes in fact their blender can blend
anything this is a
It was launched eighteen years ago and
it's got thirteen million views.
Do they stop there?
Of course not.
They have blended insane things.
Car key fobs.
The Mandalorian season two.
The new iPhone.
Whenever a new iPhone comes out,
these guys just, I mean,
Apple must love them.
They buy one and then just blend it.
They've done some cross promotions there
with Real Salt Lake City,
their football team.
They've ventured into food products there
too, actually showing blenders,
blending things that normally blend.
But they've done golf balls.
They've done an iPad.
They've done Super Bowl helmets in honor
of the Super Bowl.
But of course,
like the videos that come up,
they blended a cup full of diamonds.
Why?
Bic lighters.
I don't know.
They keep doing weird stuff because you
keep watching it.
There's the magic.
They hijack attention that already exists
because every time a new iPhone comes out
or when the iPad comes out, people go,
there's no way they're actually going
to...
They're going to destroy this thing I
can't get my hands on?
Yes.
This channel is nuts.
I mean,
how much does it cost to produce one
of these videos?
under four hundred dot well depending on
if they're buying the iphone all right so
cost of the object they're blending and a
couple hundred bucks in production value
they made the proof of their claim the
entertainment that's what i that's the
magic i think we're finding here because
if you're sitting here saying and that's
cool cool story jimmy but what is this
telling us in healthcare
They've been repeating this for eighteen
years.
This wild, this video, I'm sorry, fifteen,
eighteen years.
Yeah,
their first video dropped eighteen years
ago, thirteen million views.
One format, repeatable,
and they've done it a bunch of times.
Will it blend?
It would go viral randomly,
like people would share it,
but it's more systematic in its beauty.
And it led to sales.
You're not selling three thousand dollar
blenders,
six hundred dollar residential blenders
unless this thing is leading to sales.
It's amazing.
It's amazing what they've done.
Here's what they really did.
They eliminated doubt.
Because if you're on Amazon and you are
looking for a high quality blender.
And you come across these Blendtec devices
and you're like,
six hundred dollars for a blender.
Jesus, is it worth it?
If you've bought a blender, you know,
you buy a cheap one.
You're going to buy another cheap one in
six months.
That's just how it works.
And if you're OK with that, that's fine.
You are not the Blendtec blender.
customer they're looking for someone who
wants to invest in something and then they
wanted that person investing wants to know
can I beat the absolute crap out of
this blender and it's still gonna blend
stuff so that's all Blendtec did their
entire YouTube library close to nine
hundred thousand followers for a blender
company make it make sense it makes sense
cuz it's funny and it's kitschy and it's
like will it I've just got about
Got to figure out if this is going
to work.
It's nuts.
They didn't really market a blender.
They marketed certainty.
Because on the other side of that six
hundred or eight hundred dollar
transaction,
if you're really going to go in and
buy a blender from these people like,
dude, you've got it.
You want to know you can read reviews
and those are fine,
but they're superficial because I don't
know those people.
So they just said,
put up or shut up.
They said,
here's our blender and here's a cup full
of golf balls and we're going to blend
it.
And as soon as you see those golf
balls turn into absolute dust,
all of your doubt disappears.
They could have just spent more on the
box and said,
this blender will blend anything.
No, they decided to show it to you.
They turned a commodity into a cultural
reference point.
There's no doubt.
They are the Cadillac of blenders.
They weren't just showing the product.
They were performing confidence.
This was confidence on camera.
Every single video said,
we're so sure this works.
We are willing to destroy something
valuable like an iPhone the day it comes
out.
We're willing to destroy it in public.
And here it is.
Now, here's the lesson.
Why is Jimmy talking about this?
Well,
I feel like healthcare marketing is the
opposite.
For some reason,
we decide we need super slick animations.
We need dashboards.
We need testimonials.
We need to talk about our degrees.
We need to show things.
What is the barrier?
Tony Maritato is watching live.
What is the barrier?
Yes, Tony,
I'm still talking about this blender
company.
I'm obsessed with them today.
I'm going to buy the blender.
Here's my question.
I went on a rant on LinkedIn today.
Got some activity out of it.
I'm seeing a lot of AI claims in
healthcare.
Awesome.
AI feels like a freaking blender.
And if you think spending three thousand
dollars for a blender is insane,
understand buying software for your
practice that makes a million dollars a
year or a hundred million dollars a year.
That's expensive and scary.
You're now going to hand over your
operations to your entire business.
To this app, this AI company, OK,
and you go to their websites and it
just feels sterile, it's tech, right?
I guess it's going to feel sterile.
But a lot of bold claims.
A lot of bold claims,
we reduced and we reduced denials by some
figure.
prior authorization time from this to
this.
And I'm just wondering,
there's got to be a reason.
Maybe I'm the idiot.
I'm probably the idiot.
All these big smart AI companies selling
software, none of them that I've seen,
and I would love to see someone doing
this.
I've just missed it.
Where is the screen share video?
of ten denied claims going into this
program and then show me what it does.
I kind of don't care if it's not
as exciting as watching an iPhone turn to
dust in a blender.
But if your thing does it, show me,
don't tell me.
I don't know.
Maybe I'm doing the work.
wrong maybe maybe this is completely off i
don't know if you're a practice owner and
someone is trying to sell you software
i've seen this that show me can you
show me how this works not a demo
i want to see it working on real
claims and someone else's emr like you
just promised me it could yes i understand
de-identify some of the information
understood but show me it doing it
If you can turn chaos into clarity,
I don't understand why this isn't your
YouTube channel.
And then your YouTube channel would be
your number one salesperson.
Unless,
unless it doesn't actually do that.
That's what everybody is thinking.
Look,
marketing departments for these
organizations that are making claims.
If I can't see it, it doesn't exist.
This is why a cliche like, cool story,
bro, but Pixar, it didn't happen.
Tony's saying we just had that video from
Patient Studio.
Good.
Show it.
I don't understand why I see weird,
weird marketing.
from these software companies,
but maybe I'm wrong.
Tony is saying,
we just watched the AI agent going through
real ERAs and we watched the real ERAs,
we watched the ERAs,
the real ERAs disappeared.
That is what you need.
There's your marketing, side by side,
before, after.
Stop telling me and start showing me.
My favorite day in third grade was show
and tell day.
We all wanted to show.
We wanted to show.
I had the G.I.
Joe hovercraft in second grade,
and I could not wait to drag that
monstrosity into Miss Cimarelli's class
and be like, look at this.
It floats in the bathtub.
Show, don't tell.
That's the lesson.
I mean,
nine hundred thousand people follow a
freaking blender company's YouTube
channel.
It's stunningly simple.
I don't know.
Maybe I'm wrong.
Maybe I'm just an armchair quarterback.
I think the playbook for you,
whether you're a clinic or a software
company or anything, here's the playbook.
If you're going to steal the playbook from
Blendtec,
the playbook is pick one absolutely
unbelievable claim that you can stand by,
that you would etch into the side of
your building.
One unbelievable claim.
I don't know.
Reduce denials.
Cut off time.
Save eight hours per FTE per week.
One claim.
One.
Blendtec says we blend anything.
Pick one.
There's your pillar.
That's your claim.
And then choose the sacrificial lamb.
Ask for the ugliest denial.
Wouldn't that be a wild strategy?
Give me the denial that keeps coming up
at your practice.
That's what I want to do.
Come on my demo.
Click that button right now.
Give me your hardest thing to crack.
Dude, anybody can solve the easy crap.
Give me the hardest one.
You now have my attention.
Give me your worst workflow.
Give me your toughest diagnosis.
I've got it.
You now have my attention,
which is in front of marketing,
in front of sales,
and in front of revenue.
Attention, then marketing, then sales,
then revenue.
Then you screen record that process,
and then you share it everywhere.
Or you could make goofy AI-generated
videos that have nothing to do with your
product.
Yes, people saw it.
No,
they have no idea how it connects to
your thing.
And yes, they will skip right by you.
Tony's right.
PT should create a Does It Hurt YouTube
channel.
Why, Tony?
I think I know why.
I mean, if you want to jump in,
I'll give you the link.
You can jump into StreamYard.
Why should they do a Does It Hurt
YouTube channel?
They should do a Does It Hurt YouTube
channel because that is one of the
barriers keeping people from going to PT,
right?
I don't really know what this is.
If I've never been,
I don't have a PT,
so I don't know what it's about.
So I'm going to be resistant from booking.
I'm going to wait and wait and wait.
And then maybe I'll do it.
Does it hurt?
Maybe you try all the different modalities
that a PT practice can throw at you.
And someone is like,
here's my honest review.
Here it is.
Does it hurt?
Not really.
Oh, okay.
There's your barrier.
Went from here to pretty much
non-existent.
Great.
Could you operationalize this?
Remember I said, will it blend?
The blender company that I am in absolute
love with.
Maybe if I talk about them enough,
they'll send me one of these six hundred
dollar blenders.
I'd blend the crap out of stuff.
Maybe I'll blend some BT equipment.
They understood one claim, one claim only,
our blender will blend anything.
And then they made it a repeatable format.
That, my friends, is a series.
It's easy to reproduce.
We understand.
Will this run through our process or not?
It's fun.
It's also, like he said, like Tony said,
it's fun to watch.
Repeatable format, make it a series,
give it the same name, will it blend,
and then do it weekly.
I don't know.
Will it deny?
Dude, call out the villain.
We talked about that this morning.
Call out the villain.
Today,
we're running ten UHC claims through our
deniomatic.
Let's watch as it does it.
Will it deny these now?
Because every day, right,
all I hear from you guys is,
they're just getting craftier in their
denials.
Okay, bring it.
Be the denial blender for healthcare.
Who would not pick you?
I don't understand.
Maybe I'm missing it.
Will it off?
Will it chart?
I'm still very confused and maybe I'm
missing it.
Maybe people are doing it on smaller
scale.
I see AI scribe companies and they talk
a lot about all the EHRs they can
work with.
Okay, cool.
Does it make my life easier?
Oh, yeah, totally.
Show me that.
Where's that?
Do a side-by-side screen, right?
Right where I am.
Do me talking to patient on the right.
Show the scribe sort of taking the notes.
And when I'm done,
show the process and then show me the
finalized note.
I don't know.
Five minutes?
You cut that down to ninety seconds?
That's content.
Step five?
Invite the audience to challenge you.
What should we blend next?
Or you get people in your comments going,
well, you can do that,
but could you do this?
Oh, a challenge.
And now you have seven days to respond.
And that's your next week's piece of
content.
I don't know.
Maybe I'm missing this.
Maybe I'm armchair quarterback.
Maybe people are doing this and I'm just
not seeing it.
But I'm not seeing it.
And I look on the interwebs.
A lot more than I should.
Maybe I'm missing this,
but this is your marketing proof.
By the time someone books a call after
seeing this type of content for your
software or your clinic,
do you think you need to sell them
much?
Honest question.
Do you need to sell them?
Do you need to talk them into anything
after you have already proven it?
I don't know, my man.
I honestly don't know.
Tony wants me to blend a TheraBand,
a rubber dumbbell, and an ultrasound head.
Done.
What could go wrong?
I don't know about the dumbbell.
The dumbbell might give the Blendtec a
limit.
Brenda's saying,
give me your most challenging client who
doesn't want prescriptions or surgery.
And then the MD is like, okay.
Think about what Brenda just said.
If you went and you were asking for
a referral, hey, send me some patients,
doc.
I'm great.
Here's all my qualifications.
Awesome.
Great, great, great.
But you're like, you know what?
Keep the easy ones.
Send them to a rookie.
Send them to someone else.
You know what I want?
I want the difficult ones.
That's an eyebrow raise right there.
I'm just ranting, Tony.
I know we usually talk in the morning,
but I'm on a roll.
I've just been thinking about blenders all
day.
Yeah, I love it.
I just figured I'd jump on.
I've got about ten minutes before I take
my kids to volleyball.
I was thinking about what you said.
Which part?
I ran into this trying to share like
hippo scribe.
I was like, okay,
I'm going to show them how quick it
is, how easy it is,
but it's so boring.
Could you speed it up?
Could you do – Even if you –
I mean, no,
you really can't because it's so fast.
Hang on a second.
But what I mean is,
could you speed it up?
You could edit out, you could be like,
a few moments later, like that.
Take that part out.
People understand there's a jump cut
there.
I tried.
I did different things.
I never found anything that worked really
well to kind of convey it.
And these dogs are killing me.
Hang on.
I'm not saying it's different.
It's not difficult.
I don't know.
With these AI companies doing prior auths
and denials and revenue cycle management,
I feel like it would be worth finding
a way, right?
Yeah, I really think, like you said,
and like we've said a hundred times,
like what we probably need is,
and I've talked to the guys at Patient
Studio about this, is, you know,
let's show in real time me dealing with
these problems in the clinic,
how I do it,
what the platform can do.
You're not going to get a million views
on a video like that,
but you're going to get a handful of
views of people who have that pain point
right now.
Bingo.
And I think the biggest issue,
and you and I talked about this,
any EMR doesn't matter.
You can show me all the greatest things
in the world.
It doesn't matter.
Like for me to make the transition to
a new EMR,
for me to switch to a different AI
scribe, it's a nightmare.
It's always a nightmare.
And then even once I get there,
I'm like,
I still don't know really all this stuff.
You know, the guys that were demoing,
the girl that was demoing,
like they're demoing.
This is fake.
What I would do,
and I still think this is the best.
If I was the sales rep,
I would get on,
we do a zoom call.
I would watch you treat a real patient.
I would document in real time on my
end while you're documenting on your end.
I would be done,
and now you would be waiting for,
you know, twenty more minutes,
and I'd be like, okay, yeah,
I already got that, I already got that,
yeah, see,
I already did that here and here.
Right.
Like, I think that's what needs to happen,
is we need to show it in real
time, in your actual environment,
because also, everybody's so different.
You know,
two PTs are never going to evaluate the
same, they're never going to do the same,
so it...
I'm trying to think.
Ray,
I can never pronounce his last name
properly.
Do you know what I'm talking about?
Yeah.
He does that.
Now, it's not scalable,
but he will actually do documentation on
his system, his EMR,
while the therapist is there because he
knows it has to be specific to that
individual.
Understood.
I'm just looking at so much of the
marketing.
I've just heard from so many different
reps, and I think their job is difficult.
I've had reps DM me and be like,
I've had reps DM me,
and I won't say for what company,
and it goes,
can you help our company improve
marketing?
Because I think sales reps understand
marketing softens the beach up.
If you're going to storm the beach,
marketing drops mortars.
And you don't just walk in and the
sale's golden.
We understand that.
There's still work to be done.
That's where sales comes in and sales is
infantry.
But with no marketing,
if you're going cold,
if the organization's never heard of you
before, oof, that's rough.
Right?
Because you can cold call.
That's hustle.
You can get a call coming through the
website.
Warm lead.
We like those because they've obviously
seen something they want to just zoom in
a little more.
I want to focus on that layer and
the layer before, which is attention.
Blend tech is obviously a ridiculous
example, right?
Like,
Although,
although like imagine you were sitting
there, you're twenty five years old,
eighteen years ago, and you're like, OK,
yeah, your first marketing job.
What is it?
Like in college, you were probably like,
I'm going to do I'm going to do
sports marketing for Nike or this that
you're like blenders.
And you're like, OK.
Okay.
Kudos on the person who came up with
that idea,
sold it to management and be like,
we're blenders, man.
We talk about revs and torque and minced
garlic and you want to blend a what?
An iPhone?
And you're like, stay with me.
It's so insane.
It's brilliant.
And it is.
And
But how else would you get someone to
buy a three thousand dollar blender?
That's the commercial version.
But the average residential version is
like four or five, six hundred dollars.
But they don't have to come down on
price.
I bet you Blendtec doesn't do a whole
lot of coupons or promo codes.
They don't have to.
They position themselves at the top of the
blender.
They are the top blender.
I've got a,
I don't know if it's Blendtec or what
it is, but it's like a five hundred.
It's not a Ninja,
but it's a five hundred dollar blender.
It was like the only five hundred dollar
blender at its time.
It sits in the cabinet three hundred and
sixty four days a year.
One day a year.
Yeah.
Like maybe Cinco de Mayo,
we're going to do margaritas.
But seriously, like,
and I am the thriftiest.
I'm the cheapest.
I've never got,
why would I buy one five hundred dollar
blender when I could buy ten fifty dollar
blenders at Walmart?
Why did you buy that one?
I really think it was one of those
deals where they sold me on,
you need to get healthy, you need greens,
you need smoothies.
And that was what it was.
You can make soups because it blends so
fast.
It heats the puree.
It was just a nonstop barrage of all
of these things.
That's a great way too,
which is like sell health,
not the blender.
Sell health.
Well, you can make a smooth like, well,
I mean,
how hard is it to do it now?
And you got to...
People mock infomercials all they want.
They're corny and cheesy.
But their format is pain solution.
Pain solution.
But wait, there's more.
Operators are standing by.
Got a call now.
There's so many psychological levers.
It's just lever, lever, lever, lever,
lever.
And when I see healthcare, I see features.
When I see healthcare technology,
I see features.
And I'm like,
am I looking at this wrong?
Because I want to talk about benefits.
I said this earlier today.
Nobody hangs out with Jimmy because I'm
five foot nine, have brown hair,
and drive a Toyota.
All true.
Feature, feature, feature.
It's probably you want to hang out with
someone because of how they make you feel,
the energy they bring,
you have something in common,
all those things.
But we love to talk about features,
but logic tells and emotion sells.
And Blendtec brings an emotion into that.
I could totally see,
going back to EMRs and AI scribes and
stuff,
I could totally see an infomercial style
sales pitch where you're showing a
thousand clicks just to get to the next
screen.
Frustrated.
Like the face.
Yeah.
You're showing like the slow loading time
for the page to load.
You're showing like,
I can't go to the next field.
The thing that drives me crazy about so
many EMRs is they're web-based,
which is awesome.
But if you have a field that has
to save before you can put in the
next field, I'm like, you know,
on a play story,
the guy on the remote control,
I'm like ten fields down and it still
hasn't saved the first field.
And now I got to go back to
populate the second field again.
You could make a caricature of so many
things that therapists hate about EMRs on
the market today.
And I think that something like that would
resonate with that community.
If Tony and Jimmy got hired tomorrow by
an EMR company, here's what we would do.
We would take a familiar format movie
trailer.
And we would go quadruple down on the
cheesiness horror movie,
but I would go eighties cliche scream
slasher movie, right?
Chainsaw.
And we'd take all the pain points and
make it a character and go cheesy.
And then you go, okay,
movie trailer is our format.
Now it's romance.
Now it's buddy, buddy, buddy,
road trip comedy.
That's the way to do it.
In my opinion,
that's the way to do it.
But you have to make your bold claim.
Do any EMRs make a bold claim?
What would be an example of a bold
claim?
Our blender will blend anything.
So I guess my question is,
I'm trying to give EMRs some grace.
What do they solve for?
What is the benefit of...
And EMR versus paper, I guess simplicity,
right?
What are you selling?
Simplicity?
Time?
You're selling efficiency.
You're selling, you know,
all in one solution.
You don't have to duct tape three or
four different softwares together,
which is kind of funny because there is
no EMR on the market that replaces
QuickBooks or a financial software.
So every clinic still has to have multiple
softwares.
But beside the point, the newest EMRs,
the best ones, they bring fax in-house.
They bring scanning.
They bring email.
They bring text messaging.
They bring multiple things in under one
platform.
But I still say the guys are so
busy trying to build out new features and
trying to push out new updates that I
don't honestly know how any EMR gets any
new customer just because it's so hard to
get somebody to switch or get somebody to
sign up.
Do you remember the iPhone advertisement?
It was white background, just like Apple.
It had...
a walkman it had a calculator it had
uh all the thing essentially it had a
physical representation of all the things
that it put inside yeah that would be
a killer ad for your emr like go
old go analog
Be like, here's your abacus.
Here's your little recorder thing that
reporters used to use.
Little cassette recorder.
All the things you used to use.
I would go absolute analog.
I saw some wild AI videos.
I won't say from what company.
But it was like...
Can I describe the ad?
I don't want to call people out,
but I want to understand.
Literally,
the AI ad was someone skydiving without a
parachute.
And I was like, okay.
But no connection from the person
skydiving without a parachute to what the
product did.
So it was almost like a cologne
commercial.
Cologne commercials and perfume,
they don't make any sense.
There's no sense.
But they're trying to sell...
They're trying to market a smell,
which I don't even want to get into.
That's insane.
That's why there's weird...
But I would go simple, not batshit crazy.
I don't know.
That's just me.
Yeah.
Speaking of which,
are you using any like Gemini's VO three
or any of the video?
I haven't touched any of that.
I've done only chat GPT image because I
keep saying like,
The only time I've done it or went
to do it is when we do fake
commercials.
I think that could be funny.
Like, all right, I'll do the voiceover.
I don't want to lose that.
I want to do that.
But I want to, like, I'll give you,
all right, all right, AI,
I'll give you the voiceover of a funny
fake parody commercial.
You make the video representation of that.
That's the only time I've
said i should learn this but i haven't
dabbled in it yet how hard does it
operate is it easy as prompting oh yeah
it's exactly the same as prompting for an
image it's exactly the same and i've been
watching all the uh nano banana two videos
that have been released now where they're
showing how uh nano banana two imaging
with text and other stuff now that's not
video that's stills
but it's gotten so incredibly good.
So I started using VIT.
We talked about this every day.
I use VIT IQ.
So VIT IQ is like grammarly for YouTube.
Yeah.
It'll look at your thumbnail,
look at your title, your description.
It'll give you like,
essentially it's helping instead of me
operating in chat GPT and YouTube and then
just kind of,
it's sort of like plugged in.
So for me at the volume that I'm
doing, it's worth,
it's like five hundred bucks a year.
It's fine.
Yeah.
it's now it's now generating thumbnails
and really good ones like to the point
where i was like this is stupid i
was on like a free account and every
time i'd hit like it knows every time
i'd hit like i'd make like five thumbnails
and then it'd be like oh you're at
your limit wait twenty nine more days i'm
like son of a so i mean nine
more days yes it was like a monthly
thing so now i'm like here's the five
hundred bucks take it because it'll save
me days it'll save me days per year
that's all they had to do and it
analyzes trend it does like all those
things
Um, it was smart too,
because when I downloaded, uh, vidIQ,
I think I used a trial version and
then it ended.
It was like, don't problem.
We're still here.
It never unattached itself for my account.
So I can always see, oh,
it's ranking my title in eighty six out
of a hundred.
I wonder what would make it a hundred
out of a hundred.
It kept showing me, not telling me,
which I thought was pretty valuable.
And so you got to wonder, like,
is that a model that would work for
EMRs?
I mean, you have the HIPAA privacy,
you have all of these regulations and
stuff, but it's like,
is there a way that a company like
that could come out?
I mean,
look at what Google did with Google Docs
and Google Sheets when Microsoft had
completely dominated that market.
They're like, all right,
we're going to come out and give it
away for free.
It's free.
It made them billions and billions of
dollars.
I watched a whole interview about how much
money those free products made Google.
Unreasonable amounts of money.
Which, of course,
goes back to why are we still charging
pennies for physical therapy?
Why don't we just give it away for
free,
monetize those clients in other ways?
I just saw a video.
I was going to share it with you,
actually.
They were talking about it was a burger
joint.
And the guy was like, oh,
the competitor across the street sells his
burgers for five dollars.
My cost is four dollars.
I can't make any money.
The rich guy comes in and says, hey,
why don't we sell your burgers for three
dollars?
But then you'll teach your your servers to
say,
would you like a drink and fries with
that?
Oh, and that's where all the margin is.
I forget where I watched this.
If it was a show or I don't
know.
I don't know what screen I'm watching
things on anymore.
So what it is, it was self-storage.
And the guy was like, oh,
it was Alex Ramosi.
He was talking about the guy who like
essentially said, you're not,
you're in the wrong business.
Teach people how to launch gyms.
Don't launch gyms.
And he was a self-storage guy across the
street.
And he's like, self-storage,
the first month is free.
And he goes,
how do you make money on that?
And he goes, watch.
He walked in.
He's got his like, he's got his like,
he's got his like, and he goes,
how much is the first month?
And he goes, free.
And he goes, it's not free.
He goes, why?
He goes,
because you rent a storage locker.
Now, what do you need?
What did you forget?
A lock.
And what do you need?
A hand truck.
You're moving your stuff out?
You broke up with your girlfriend?
You got boxes?
No.
Guess what we got?
Locks, hand trucks, and boxes.
That first month ain't free.
It's not free.
And the free one that they give you,
he knew his square footage.
It was, I don't know,
I'm bad at numbers.
Six by twelve.
He's like, nothing fits in six by twelve.
Like a one-bedroom apartment is the level
up.
But that one's the month free.
Oh, I don't fit in that.
We got more down here.
and everybody's gonna fill any kind of
storage like as soon as you have more
capacity you fill it up and now you
need more uh water finds its level like
yeah when there's storage you will fill it
that's the rule of cats you ever see
a cat sit in a box the cat
just fills the box the cat because your
cat box shaped um i say i gotta
go thank you for letting me on all
right
I'm going to wrap this up anyway, too.
So I think we are going to see
more creativity.
That's my angle is I hope to see
more creativity.
I also want this not to just be
tech conversation.
I want this to also be clinic
conversation.
So maybe we'll dive into how to still
blend tech and this idea on Tuesday when
we do PT Breakfast Club Tuesday morning.
How can they apply some of these concepts?
I like to steal these strategies.
I am infatuated with looking at why
things work and why people do this.
Well, this was, will it blend?
I'll come back next week and we'll do
another one.
Thanks, Tony.
Yeah.
That's it for this one.
We're just getting warmed up.
Smash, follow,
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It is at PG podcast.com or find us
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And legally, none of this was advice.
It's for entertainment purposes only.
See,
See, Keith?
We read the script.
Happy now?