WEBVTT 00:00:02.318 --> 00:00:04.939 Broadcasting way too early from three 00:00:04.979 --> 00:00:06.658 separate Wi-Fi connections. 00:00:06.859 --> 00:00:10.179 It's PT Breakfast Club with Tony Meritato, 00:00:10.460 --> 00:00:17.882 Dave Kittle and Jimmy McKay. 00:00:17.902 --> 00:00:18.602 Do you want to know some of the 00:00:18.641 --> 00:00:21.542 best advertising Dave Kittle could do? 00:00:22.623 --> 00:00:24.364 Because he's been in Puerto Rico for like 00:00:24.403 --> 00:00:25.544 a week and a half and he's always 00:00:25.583 --> 00:00:27.945 in Florida or he's in the Smoky Mountains. 00:00:29.109 --> 00:00:30.731 Like the best advertising you can do is 00:00:30.771 --> 00:00:31.593 like, 00:00:31.992 --> 00:00:33.354 this is what people that work with me 00:00:33.375 --> 00:00:33.856 get to do. 00:00:33.875 --> 00:00:34.896 This is what you get to do if 00:00:34.917 --> 00:00:36.859 you run a concierge practice in New York 00:00:36.899 --> 00:00:38.060 City, you get to do these things. 00:00:38.420 --> 00:00:39.643 That'd be the best average. 00:00:39.682 --> 00:00:40.823 Sorry, I'm not here again. 00:00:41.424 --> 00:00:43.887 I'm out doing things. 00:00:44.728 --> 00:00:45.429 Dave's not here. 00:00:45.530 --> 00:00:45.630 Well, 00:00:45.649 --> 00:00:47.131 he's in Puerto Rico or he's back from 00:00:47.170 --> 00:00:47.551 Puerto Rico. 00:00:47.572 --> 00:00:48.213 I don't know the answer. 00:00:51.243 --> 00:00:52.103 He's supposedly back. 00:00:52.124 --> 00:00:52.323 All right. 00:00:52.363 --> 00:00:53.284 Good morning, Tony Maritato. 00:00:53.304 --> 00:00:53.685 How are you? 00:00:54.304 --> 00:00:54.765 Wonderful. 00:00:56.447 --> 00:00:57.728 You had a crazy idea in the group 00:00:57.747 --> 00:00:59.249 chat this morning, I think was very, 00:00:59.289 --> 00:01:01.530 very unique and inspiring. 00:01:02.031 --> 00:01:03.593 Yeah, I was thinking about this. 00:01:03.692 --> 00:01:03.972 You know, 00:01:03.993 --> 00:01:06.435 we've been talking about like therapists 00:01:06.454 --> 00:01:08.596 who want to produce more content. 00:01:09.685 --> 00:01:10.344 And really, I mean, 00:01:10.385 --> 00:01:12.046 it comes down to the same thing as 00:01:12.085 --> 00:01:13.566 the patient out here who wants to 00:01:13.647 --> 00:01:14.248 exercise. 00:01:14.688 --> 00:01:16.129 They know they need to exercise. 00:01:16.168 --> 00:01:17.829 They know how to exercise. 00:01:18.170 --> 00:01:19.771 They just don't know how to get themselves 00:01:19.811 --> 00:01:20.831 to exercise. 00:01:21.292 --> 00:01:24.573 Therapists know they want to make content. 00:01:24.974 --> 00:01:26.875 They just haven't figured out how to get 00:01:26.935 --> 00:01:28.596 themselves to make the content. 00:01:29.385 --> 00:01:30.585 So I was like, well, 00:01:30.605 --> 00:01:33.427 what if we just use the voice feature 00:01:33.487 --> 00:01:35.587 of AI to be a co-host, 00:01:35.628 --> 00:01:38.528 to be my own AI Jimmy McKay and 00:01:38.549 --> 00:01:39.609 be like, hey, you know, 00:01:39.629 --> 00:01:40.469 let's pick a topic. 00:01:40.849 --> 00:01:41.030 All right. 00:01:41.049 --> 00:01:42.471 I'm going to talk about knee replacement. 00:01:42.590 --> 00:01:44.090 Let's zero down. 00:01:44.611 --> 00:01:44.792 All right. 00:01:44.811 --> 00:01:46.311 I'm going to talk about people who have 00:01:46.371 --> 00:01:49.433 this tight rubber band sensation around 00:01:49.472 --> 00:01:50.793 their knee after knee replacement. 00:01:51.774 --> 00:01:52.635 And let's go. 00:01:53.015 --> 00:01:53.614 You are. 00:01:58.034 --> 00:01:59.135 He cut out for you too, right? 00:01:59.256 --> 00:01:59.635 He's frozen. 00:01:59.676 --> 00:01:59.736 Yep. 00:01:59.756 --> 00:01:59.816 Yep. 00:01:59.835 --> 00:02:00.096 All right. 00:02:02.257 --> 00:02:02.578 So where, 00:02:02.677 --> 00:02:04.659 where I think Tony is going is Tony, 00:02:04.679 --> 00:02:05.418 you're just cutting out. 00:02:05.680 --> 00:02:06.900 So I'll, I'll sort of chime in, 00:02:06.939 --> 00:02:07.501 which is, 00:02:08.061 --> 00:02:09.782 this is what I've done for people. 00:02:09.901 --> 00:02:11.802 And I continue to do for people who 00:02:11.842 --> 00:02:13.903 are sort of saying this to use a 00:02:14.384 --> 00:02:15.224 Dave analogy, 00:02:15.245 --> 00:02:17.766 because he's a baseball player is you can 00:02:17.806 --> 00:02:19.608 go take batting practice by yourself where 00:02:19.627 --> 00:02:20.627 you throw the ball up in the air 00:02:20.647 --> 00:02:21.649 and swing and hit the ball. 00:02:21.868 --> 00:02:22.710 That's not that crazy. 00:02:23.689 --> 00:02:24.969 you can hit off a d which is 00:02:24.990 --> 00:02:27.531 a little better which is all right or 00:02:27.550 --> 00:02:29.412 you take live bp and like why is 00:02:29.451 --> 00:02:31.693 live bp the best because it's what you're 00:02:31.712 --> 00:02:34.373 gonna do in the game so you could 00:02:35.174 --> 00:02:37.455 sit there and pretend to be in a 00:02:37.495 --> 00:02:39.414 podcast in your living room and answer 00:02:39.455 --> 00:02:42.015 questions right and that'll get you 00:02:42.056 --> 00:02:44.637 something or you could have someone off 00:02:44.657 --> 00:02:47.078 camera ask you questions or 00:02:48.318 --> 00:02:49.497 And that's what I do to people, 00:02:49.538 --> 00:02:50.098 which is I say, 00:02:50.139 --> 00:02:51.998 you tell me what audience you're trying to 00:02:52.058 --> 00:02:52.419 reach. 00:02:52.818 --> 00:02:53.740 And I go, got it. 00:02:53.819 --> 00:02:55.180 And then we sit down for thirty minutes 00:02:55.219 --> 00:02:56.599 and I hit you with twenty questions. 00:02:57.341 --> 00:02:59.140 I go the extra step of like actually 00:02:59.161 --> 00:03:00.561 going and editing those things and then 00:03:00.580 --> 00:03:01.162 being like, here, 00:03:01.201 --> 00:03:02.961 here's a Google Drive full of those twenty 00:03:03.042 --> 00:03:05.823 reels that are all branded and whatnot. 00:03:07.413 --> 00:03:09.895 wasn't the thing with Google's notebook 00:03:10.055 --> 00:03:10.534 LLM, 00:03:10.715 --> 00:03:13.236 you could like drop a scientific PDF in 00:03:13.257 --> 00:03:13.377 it. 00:03:13.478 --> 00:03:13.997 It would do, 00:03:14.337 --> 00:03:16.080 it would like make it a podcast where 00:03:16.099 --> 00:03:17.640 it would be AI talking to AI. 00:03:17.980 --> 00:03:18.722 I never did that. 00:03:20.182 --> 00:03:20.644 I've heard those. 00:03:20.683 --> 00:03:22.925 They sound unbelievably realistic. 00:03:22.965 --> 00:03:23.985 It's crazy. 00:03:24.006 --> 00:03:24.486 People talk. 00:03:25.332 --> 00:03:25.612 Are we? 00:03:25.673 --> 00:03:28.256 No, no, no. 00:03:28.295 --> 00:03:28.776 So that's the thing. 00:03:28.816 --> 00:03:29.296 Yeah. 00:03:29.377 --> 00:03:32.800 Notebook LLM will do it for you, 00:03:32.840 --> 00:03:34.001 but that takes you out of it. 00:03:34.481 --> 00:03:36.903 What I'm suggesting is basically, hey, 00:03:37.104 --> 00:03:39.347 I need a partner to get me into 00:03:39.387 --> 00:03:41.508 this because I know that if you get 00:03:41.748 --> 00:03:44.451 me doing ten, twenty, thirty podcasts. 00:03:45.092 --> 00:03:46.872 I will build the reps and then I 00:03:46.893 --> 00:03:47.592 can take over. 00:03:47.612 --> 00:03:49.193 Then I can start bringing guests on. 00:03:49.234 --> 00:03:50.754 Then I can talk to other humans. 00:03:51.294 --> 00:03:52.816 But the easiest thing in the world would 00:03:52.836 --> 00:03:56.578 be that AI co-host who shoots questions at 00:03:56.617 --> 00:03:59.639 me because we can all answer questions and 00:03:59.840 --> 00:04:01.420 they're going to do a better job at 00:04:01.540 --> 00:04:03.401 asking those questions than virtually 00:04:03.581 --> 00:04:05.723 anything else we could possibly use. 00:04:06.263 --> 00:04:06.963 Don't disagree. 00:04:07.405 --> 00:04:07.585 I mean, 00:04:07.604 --> 00:04:09.108 I'm using it all over the place, right? 00:04:09.147 --> 00:04:09.328 I mean, 00:04:09.367 --> 00:04:11.230 I use it when this live stream is 00:04:11.290 --> 00:04:11.631 done, 00:04:11.731 --> 00:04:12.933 when I go to flip it to a 00:04:13.093 --> 00:04:15.016 podcast episode from a live stream. 00:04:16.928 --> 00:04:18.790 have it write a better title right now 00:04:18.850 --> 00:04:20.673 it's smart doesn't win because i put 00:04:20.713 --> 00:04:23.435 together an outline of what we could talk 00:04:23.456 --> 00:04:25.677 about based on our group chat like i'm 00:04:25.699 --> 00:04:27.220 just letting people in on our process 00:04:27.240 --> 00:04:28.862 which is not that scientific that you can 00:04:28.901 --> 00:04:30.463 steal we have a group chat that we're 00:04:30.504 --> 00:04:31.865 constantly like oh look at this weird 00:04:31.884 --> 00:04:33.346 thing oh hey we should talk about this 00:04:33.406 --> 00:04:34.788 or dave's in puerto rico what is he 00:04:34.807 --> 00:04:36.129 talking about dad bod which i want to 00:04:36.170 --> 00:04:36.490 find out more 00:04:37.798 --> 00:04:39.000 And then when we're done though, 00:04:39.060 --> 00:04:40.341 maybe we don't talk about all those 00:04:40.362 --> 00:04:40.802 things, 00:04:41.444 --> 00:04:43.266 but we understand how the systems work. 00:04:43.427 --> 00:04:44.408 And we know that we need to put 00:04:44.427 --> 00:04:46.430 together a great thumbnail with a great 00:04:46.471 --> 00:04:46.771 title, 00:04:46.790 --> 00:04:48.413 great description for all these SEO. 00:04:48.432 --> 00:04:49.995 Like we understand how the game, 00:04:50.036 --> 00:04:51.137 the physics works. 00:04:51.858 --> 00:04:53.139 And then if you understand how this power 00:04:53.180 --> 00:04:53.841 tool works, 00:04:55.048 --> 00:04:56.250 you can yes and with that. 00:04:56.591 --> 00:04:59.053 So I think it sounds like a great 00:04:59.213 --> 00:04:59.735 use for, 00:05:00.014 --> 00:05:02.098 this is data from Star Trek The Next 00:05:02.137 --> 00:05:02.639 Generation. 00:05:02.678 --> 00:05:03.680 If you were like, hey data, 00:05:04.081 --> 00:05:05.562 instead of like curing cancer, 00:05:05.822 --> 00:05:07.345 why don't you pitch me some podcast 00:05:07.365 --> 00:05:09.007 questions so I can tee off on them 00:05:09.047 --> 00:05:10.869 like batting practice. 00:05:10.908 --> 00:05:13.211 So I have a quick example of, 00:05:14.274 --> 00:05:16.156 Someone prominent, fairly whatever, 00:05:16.216 --> 00:05:18.637 local prominent on Instagram doing 00:05:18.677 --> 00:05:19.317 content, 00:05:19.778 --> 00:05:23.081 speaking to this digital assistant that I 00:05:23.100 --> 00:05:25.081 believe is most likely through ChatGPT. 00:05:25.422 --> 00:05:26.882 I sent a private link in the chat. 00:05:26.942 --> 00:05:28.483 I'm not sure if the audio will be 00:05:28.504 --> 00:05:29.605 able to pull through if you want to 00:05:29.845 --> 00:05:30.144 do it. 00:05:31.326 --> 00:05:33.307 But there is some funny content from this 00:05:33.367 --> 00:05:35.108 guy, Greg Yuna in New York City. 00:05:35.127 --> 00:05:35.908 He's a jeweler. 00:05:35.949 --> 00:05:37.129 So he's a jewelry designer. 00:05:37.269 --> 00:05:38.569 I don't know if you guys I can't 00:05:38.589 --> 00:05:39.071 hear the audio. 00:05:40.394 --> 00:05:40.574 No, 00:05:40.735 --> 00:05:41.836 I don't want to play it because sometimes 00:05:41.875 --> 00:05:43.536 we get dinged for playing other audio. 00:05:43.557 --> 00:05:43.677 Okay. 00:05:43.697 --> 00:05:44.898 Okay. 00:05:44.918 --> 00:05:47.940 So you guys are watching this live or 00:05:47.961 --> 00:05:49.081 on the replay in terms of video. 00:05:49.182 --> 00:05:50.622 So some of this guy's content, 00:05:50.642 --> 00:05:51.985 this is a previous client of ours. 00:05:52.045 --> 00:05:54.127 He's a jewelry designer, super successful, 00:05:54.406 --> 00:05:54.987 but he's also... 00:05:56.608 --> 00:05:57.869 almost like not a comedian, 00:05:57.908 --> 00:05:58.848 but he's hilarious. 00:05:58.869 --> 00:05:59.290 He's funny. 00:05:59.350 --> 00:06:02.850 So he does this either in his office 00:06:02.891 --> 00:06:03.831 or in his car or whatever. 00:06:03.891 --> 00:06:07.052 He's talking to a virtual assistant named 00:06:07.153 --> 00:06:07.593 Amanda. 00:06:07.812 --> 00:06:09.533 Now it's most likely what Tony's talking 00:06:09.553 --> 00:06:10.595 about, which is the voice. 00:06:11.175 --> 00:06:13.636 feature inside of ChatGPT or Gemini or 00:06:13.675 --> 00:06:14.976 whatever. 00:06:15.117 --> 00:06:19.879 Greg has Amanda with a British accent and 00:06:19.978 --> 00:06:21.779 she's like, hey, good morning, Greg. 00:06:21.920 --> 00:06:24.201 Then he's like, hey, what it do, Amanda? 00:06:24.661 --> 00:06:25.521 Run me through my schedule. 00:06:25.540 --> 00:06:26.161 What do we have today? 00:06:26.422 --> 00:06:28.322 The one thing was his father's birthday. 00:06:28.343 --> 00:06:29.262 He's like, oh my God, 00:06:29.302 --> 00:06:30.103 thank you for reminding me. 00:06:30.142 --> 00:06:30.884 I got to hit up my dad. 00:06:31.004 --> 00:06:33.305 Then he also jokes and he's like, Amanda, 00:06:33.345 --> 00:06:34.464 you're too serious today. 00:06:34.845 --> 00:06:35.485 Take it easy. 00:06:35.545 --> 00:06:37.165 Lay back a little bit. 00:06:37.185 --> 00:06:38.286 Give it to me real, whatever. 00:06:39.146 --> 00:06:39.867 He's talking 00:06:40.867 --> 00:06:43.267 to what sounds like a human but it's 00:06:43.307 --> 00:06:45.988 actually a voice assistant and so when 00:06:46.088 --> 00:06:48.009 tony mentioned this in the chat i thought 00:06:48.048 --> 00:06:50.189 of this guy greg he puts out content 00:06:50.430 --> 00:06:53.250 that has nothing to do with his core 00:06:53.269 --> 00:06:55.490 business this content is him his 00:06:55.550 --> 00:06:57.850 personality or personal brand or whatever 00:06:58.110 --> 00:06:59.810 but it has nothing to do with jewelry 00:06:59.870 --> 00:07:02.791 and designing uh then some of his other 00:07:02.831 --> 00:07:05.593 content is actually images of his diamonds 00:07:05.632 --> 00:07:07.612 and bracelets and rings and necklaces and 00:07:07.653 --> 00:07:07.992 all that 00:07:08.564 --> 00:07:10.324 But this is where Simon Sinek comes in 00:07:10.365 --> 00:07:10.725 and says, 00:07:10.824 --> 00:07:13.185 people don't care about what you do. 00:07:13.826 --> 00:07:15.607 Start with why, essentially, Simon Sinek. 00:07:16.107 --> 00:07:18.987 So this guy doing this reinforces this 00:07:19.088 --> 00:07:22.209 idea that marketing isn't the first touch. 00:07:22.809 --> 00:07:23.848 This is why I never want to be 00:07:23.869 --> 00:07:24.730 a director of marketing. 00:07:25.694 --> 00:07:27.315 I want to be in charge of attention, 00:07:27.795 --> 00:07:28.976 which is like, how do we get attention? 00:07:29.297 --> 00:07:30.776 I was at CSM last week and I 00:07:30.797 --> 00:07:32.098 was sitting with a booth and I wasn't 00:07:32.117 --> 00:07:32.697 going to say who. 00:07:32.958 --> 00:07:34.338 And they are a polished product. 00:07:34.538 --> 00:07:35.338 They are amazing. 00:07:35.619 --> 00:07:36.579 And I was sitting there just shooting the 00:07:36.600 --> 00:07:37.100 shit with them. 00:07:37.480 --> 00:07:37.939 And I was like, 00:07:38.341 --> 00:07:39.480 this is a great spot. 00:07:39.540 --> 00:07:40.822 You must have paid extra to be right 00:07:40.862 --> 00:07:41.062 here. 00:07:41.281 --> 00:07:42.903 But I was watching people walk by and 00:07:42.942 --> 00:07:43.622 sort of glance. 00:07:43.963 --> 00:07:45.744 And I was like, where's your megaphone? 00:07:45.963 --> 00:07:46.863 And they're like, what do you mean? 00:07:46.963 --> 00:07:47.285 And I'm like, 00:07:47.704 --> 00:07:50.125 you have a product at CSM that people 00:07:50.146 --> 00:07:50.925 need to sort of like, 00:07:51.406 --> 00:07:53.086 it's a little deeper than a billboard. 00:07:53.127 --> 00:07:54.346 Like they need to sort of step up. 00:07:54.927 --> 00:07:56.447 If they stepped up and they tried it, 00:07:57.708 --> 00:07:58.668 people would be blown away. 00:07:59.028 --> 00:07:59.369 And I was like, 00:07:59.408 --> 00:08:00.910 so you got to go get them. 00:08:01.329 --> 00:08:02.930 Being on the corner ain't enough. 00:08:03.271 --> 00:08:04.151 This is why people, 00:08:04.310 --> 00:08:06.572 this is why Subway has the sandwich 00:08:07.052 --> 00:08:09.312 twirler guy, the sign twirler dude. 00:08:09.632 --> 00:08:11.454 This is why people wear sandwich boards. 00:08:11.673 --> 00:08:13.714 This is why car dealers, 00:08:13.735 --> 00:08:14.714 this is going to make room. 00:08:15.636 --> 00:08:17.377 my car dealers get the inflatable, 00:08:17.416 --> 00:08:17.737 whatever. 00:08:17.776 --> 00:08:19.639 It's like, I got to earn your attention. 00:08:20.119 --> 00:08:22.100 You don't buy an F one because of 00:08:22.120 --> 00:08:23.401 the crazy googly guy, 00:08:23.682 --> 00:08:25.442 but you pay attention to that's where the 00:08:25.463 --> 00:08:27.584 Chevy dealer is every time you drive by. 00:08:27.805 --> 00:08:29.225 Cause being on the corner ain't enough 00:08:29.266 --> 00:08:29.605 people. 00:08:30.146 --> 00:08:31.987 So where's your megaphone? 00:08:32.048 --> 00:08:34.129 And I offered this company, I go Saturday, 00:08:34.149 --> 00:08:34.830 I have nothing to do. 00:08:35.090 --> 00:08:36.691 I'll sit here for two hours for free. 00:08:36.931 --> 00:08:38.231 And I will reel people in. 00:08:38.472 --> 00:08:39.673 Cause I knew if they bought, I said, 00:08:39.693 --> 00:08:40.653 you have to buy the megaphone. 00:08:40.734 --> 00:08:41.554 I'm not going to Walmart. 00:08:42.934 --> 00:08:44.975 You go bring me a karaoke machine, 00:08:45.495 --> 00:08:47.277 I will get people to try your product. 00:08:47.496 --> 00:08:49.638 Because all I saw was fish going by 00:08:50.239 --> 00:08:51.259 and going by. 00:08:51.278 --> 00:08:51.698 I'm like, 00:08:51.739 --> 00:08:53.759 you don't eat because there's a lot of 00:08:53.779 --> 00:08:54.160 fish in the water. 00:08:54.201 --> 00:08:54.780 They didn't have bait. 00:08:55.061 --> 00:08:55.380 No bait. 00:08:55.400 --> 00:08:56.361 You got to get those fish in the 00:08:56.402 --> 00:08:56.581 boat. 00:08:56.802 --> 00:08:59.302 So this guy talking about nothing is so 00:08:59.383 --> 00:09:00.364 Seinfeldian. 00:09:01.410 --> 00:09:02.293 that it makes sense. 00:09:02.312 --> 00:09:04.076 Because now when you think about jewelry, 00:09:04.096 --> 00:09:05.618 you think about him first. 00:09:05.658 --> 00:09:06.740 You might not buy from him, 00:09:07.000 --> 00:09:08.923 but you thought of him first. 00:09:09.664 --> 00:09:10.966 It's attention before marketing, 00:09:10.986 --> 00:09:11.668 before sales. 00:09:11.928 --> 00:09:12.769 That is the order now. 00:09:13.409 --> 00:09:14.051 Here's the thing. 00:09:14.091 --> 00:09:16.511 So I'm going to say a lot of 00:09:16.552 --> 00:09:18.094 the clinicians watching this, 00:09:18.553 --> 00:09:20.274 they don't want to be the sign flipper. 00:09:20.335 --> 00:09:22.356 They don't want to be the, you know, 00:09:22.456 --> 00:09:23.217 wiggly guy. 00:09:23.258 --> 00:09:24.599 They don't want to do that stuff. 00:09:24.958 --> 00:09:26.440 So what we're trying to do is we're 00:09:26.460 --> 00:09:27.660 trying to find a compromise. 00:09:27.801 --> 00:09:30.302 You are my patient who says, 00:09:30.644 --> 00:09:32.004 I want to throw the football with the 00:09:32.024 --> 00:09:33.145 grandkids, 00:09:33.166 --> 00:09:34.866 but you're also my patient who says, 00:09:35.106 --> 00:09:36.067 I don't want to lift weights. 00:09:36.207 --> 00:09:37.308 I don't want to exercise. 00:09:37.448 --> 00:09:38.990 I don't want to change my lifestyle or 00:09:39.009 --> 00:09:39.551 my habits. 00:09:40.091 --> 00:09:43.254 So it's our job to give them an 00:09:43.354 --> 00:09:46.015 option that maybe they can tolerate until 00:09:46.056 --> 00:09:47.136 they have something better. 00:09:47.216 --> 00:09:51.200 This would be something like that. 00:09:51.240 --> 00:09:52.581 Show me, don't tell me. 00:09:52.600 --> 00:09:53.601 This is their crutch. 00:09:53.721 --> 00:09:54.643 Yeah, correct. 00:09:54.722 --> 00:09:54.942 Yeah. 00:09:55.003 --> 00:09:55.764 Show me, don't tell me. 00:09:55.943 --> 00:09:56.203 Right. 00:09:56.284 --> 00:09:57.946 Like, you know. 00:09:59.229 --> 00:10:00.409 Trying to think of other, like, 00:10:01.029 --> 00:10:02.230 this happens so often. 00:10:02.250 --> 00:10:03.431 Like I'll be, I mean, 00:10:03.471 --> 00:10:05.491 I'm gonna reference CSM so many times 00:10:05.532 --> 00:10:07.133 because I'll like run into people or meet 00:10:07.153 --> 00:10:07.712 new people. 00:10:08.033 --> 00:10:09.474 And I'm like, people will be like, oh, 00:10:09.514 --> 00:10:10.433 Jimmy hosts a podcast. 00:10:10.453 --> 00:10:11.193 You should get on there. 00:10:11.453 --> 00:10:13.875 And the funny part is their personality 00:10:14.296 --> 00:10:17.417 changes when I bring a microphone out or 00:10:17.456 --> 00:10:18.116 even when I'm just like, 00:10:18.136 --> 00:10:18.998 what would you want to talk about? 00:10:19.077 --> 00:10:21.158 Like they automatically go, like, 00:10:21.578 --> 00:10:21.879 they like, 00:10:22.139 --> 00:10:23.460 you can actually watch them get smaller. 00:10:23.519 --> 00:10:23.960 They're like, well, 00:10:23.980 --> 00:10:24.820 I don't know what I would say. 00:10:24.879 --> 00:10:25.561 And I'm like, oh, 00:10:25.681 --> 00:10:26.701 everything we've been talking about for 00:10:26.721 --> 00:10:27.701 the last twenty eight minutes. 00:10:28.624 --> 00:10:30.345 That like if I should have had a 00:10:30.384 --> 00:10:30.645 microphone, 00:10:30.666 --> 00:10:31.466 I should just walk around with a 00:10:31.485 --> 00:10:32.067 microphone on me. 00:10:32.307 --> 00:10:33.888 I actually shared it with you guy with 00:10:33.908 --> 00:10:34.187 you guys. 00:10:34.207 --> 00:10:36.950 I can't remember the guy's name, Frankie. 00:10:36.970 --> 00:10:38.390 The guy who went viral because he like 00:10:38.451 --> 00:10:41.613 walked around with like a PVC desk and 00:10:41.633 --> 00:10:43.634 a green screen and he pretended to be 00:10:43.674 --> 00:10:45.676 like working remotely. 00:10:45.775 --> 00:10:47.216 And he was like in a UFC fight. 00:10:47.236 --> 00:10:48.938 He was working remotely on a water slide. 00:10:50.078 --> 00:10:50.799 I was at the U.S. 00:10:50.820 --> 00:10:51.760 physical therapy booth. 00:10:52.341 --> 00:10:53.000 doing interviews, 00:10:53.501 --> 00:10:54.782 twenty nine interviews in two days. 00:10:54.942 --> 00:10:56.062 That's a lot of content, everybody. 00:10:57.003 --> 00:10:58.423 But why am I standing still? 00:10:58.764 --> 00:11:00.024 Why don't I why don't I just do 00:11:00.044 --> 00:11:00.804 something ridiculous? 00:11:00.904 --> 00:11:02.365 Why aren't I with a ring light and 00:11:02.385 --> 00:11:04.647 a camera and a headset and a PVC 00:11:04.687 --> 00:11:06.226 desk just for like a little bit of 00:11:06.287 --> 00:11:06.687 zhuzh? 00:11:07.107 --> 00:11:08.107 And that's what I'm doing. 00:11:08.687 --> 00:11:09.349 Bring it. 00:11:09.369 --> 00:11:10.668 You have to bring it to me from 00:11:10.708 --> 00:11:11.149 now on. 00:11:11.210 --> 00:11:11.830 That's what it is. 00:11:12.898 --> 00:11:14.578 So real quick off topic, Dave, 00:11:14.619 --> 00:11:15.600 before you came on, 00:11:15.679 --> 00:11:17.501 Jimmy said Dave's going to come on with 00:11:17.542 --> 00:11:18.783 this beautiful tan. 00:11:19.503 --> 00:11:22.405 I am not seeing anything. 00:11:22.426 --> 00:11:24.807 Was Puerto Rico in like a weather alert 00:11:24.847 --> 00:11:25.989 for clouds or what? 00:11:26.801 --> 00:11:29.644 I had some extra admin work. 00:11:33.408 --> 00:11:34.068 I was out in the sun. 00:11:34.089 --> 00:11:35.049 We actually did zip lining. 00:11:35.070 --> 00:11:35.990 I don't know if you guys saw some 00:11:36.010 --> 00:11:36.530 of my stories. 00:11:36.571 --> 00:11:37.871 It was a crazy video. 00:11:37.893 --> 00:11:38.493 I was, you know, 00:11:38.552 --> 00:11:39.774 three hundred and twenty eight feet off 00:11:39.793 --> 00:11:41.436 the ground over trees. 00:11:41.515 --> 00:11:45.019 And also I filmed one of them like 00:11:45.059 --> 00:11:47.442 selfie video and didn't drop my phone. 00:11:47.581 --> 00:11:48.744 And they said, if you drop your phone. 00:11:49.996 --> 00:11:51.618 It's gone. 00:11:51.658 --> 00:11:52.538 We're not helping you get it. 00:11:52.658 --> 00:11:53.197 It's gone. 00:11:53.238 --> 00:11:55.799 Yeah, it's in the jungle somewhere. 00:11:56.059 --> 00:11:57.639 Find My Phone does not work in the 00:11:57.679 --> 00:11:58.400 jungle that well. 00:11:58.701 --> 00:12:01.221 Yeah, so because we're off-season, 00:12:01.522 --> 00:12:03.302 your boy had to go heavy with the 00:12:03.383 --> 00:12:05.764 mineral-based SPF-Fifty, 00:12:05.844 --> 00:12:08.745 so I have no glaze. 00:12:08.865 --> 00:12:10.225 I have no tan. 00:12:12.111 --> 00:12:13.394 Um, how was Puerto Rico? 00:12:13.413 --> 00:12:14.014 I've never been, 00:12:14.053 --> 00:12:15.316 but I have family that are from Puerto 00:12:15.336 --> 00:12:15.655 Rico. 00:12:15.956 --> 00:12:17.278 I've never been, how is it worth it? 00:12:18.058 --> 00:12:20.280 Amazing, beautiful, amazing food. 00:12:20.321 --> 00:12:21.201 People are amazing. 00:12:21.481 --> 00:12:22.582 Uh, we've been, 00:12:22.682 --> 00:12:25.365 I've been there twice and it gets better 00:12:25.405 --> 00:12:25.746 every time. 00:12:27.072 --> 00:12:28.833 That's on the destination list. 00:12:28.874 --> 00:12:29.953 Quick backstory. 00:12:30.695 --> 00:12:32.755 My mom was from Columbia, South America. 00:12:33.395 --> 00:12:35.636 We had family friends that were in Puerto 00:12:35.697 --> 00:12:36.177 Rico. 00:12:36.376 --> 00:12:38.177 I remember I spent a summer there. 00:12:38.238 --> 00:12:40.158 I think I was fourteen or fifteen. 00:12:40.639 --> 00:12:41.940 It was an amazing experience. 00:12:41.980 --> 00:12:43.280 We had been back a couple of times 00:12:43.341 --> 00:12:43.660 since. 00:12:43.721 --> 00:12:45.501 But that was the first time in my 00:12:45.542 --> 00:12:47.903 life I remember dreaming in Spanish 00:12:47.962 --> 00:12:49.984 because you just grit so much. 00:12:50.624 --> 00:12:51.625 You know, it breaks my heart. 00:12:51.664 --> 00:12:53.885 My kids have been in Spanish class since 00:12:53.966 --> 00:12:54.245 like 00:12:54.686 --> 00:12:56.407 first grade through ninth grade and they 00:12:56.427 --> 00:12:59.028 can't speak a single word of spanish but 00:12:59.248 --> 00:13:01.269 you just took a month two months of 00:13:01.509 --> 00:13:04.030 living there and it's incredible but yeah 00:13:04.051 --> 00:13:05.932 it's a beautiful country or columbia was 00:13:06.091 --> 00:13:07.913 awesome too i did columbia i did medellin 00:13:07.932 --> 00:13:10.894 and cartagena and would would recommend 00:13:10.974 --> 00:13:12.955 like heart would highly recommend i've 00:13:12.975 --> 00:13:14.375 been more places i thought you got you 00:13:14.416 --> 00:13:16.317 reminded me i've done a couple places i've 00:13:16.336 --> 00:13:17.857 been i'm worldly i'm worldly 00:13:18.908 --> 00:13:19.288 And you also, 00:13:19.327 --> 00:13:21.870 you get a ton of domestic tours with 00:13:22.370 --> 00:13:23.870 the podcast. 00:13:23.910 --> 00:13:24.010 Yeah, 00:13:24.051 --> 00:13:25.591 the problem is I was just in Anaheim 00:13:25.631 --> 00:13:26.732 and I could tell you what the inside 00:13:26.753 --> 00:13:28.113 of the conference center looks like and 00:13:28.133 --> 00:13:29.875 the inside of the Hilton bar looks like. 00:13:30.034 --> 00:13:31.655 And then what's every, I, that's the, 00:13:31.755 --> 00:13:33.476 that's the crappy part of like some of 00:13:33.496 --> 00:13:34.697 the stuff that I just need to be 00:13:34.756 --> 00:13:35.077 smarter. 00:13:35.278 --> 00:13:36.357 I need to on the back end of 00:13:36.378 --> 00:13:36.958 the front end. 00:13:37.359 --> 00:13:37.938 Yeah. 00:13:37.979 --> 00:13:40.380 But you know what APTA did? 00:13:40.400 --> 00:13:42.861 They did a wilderness physical therapy 00:13:42.922 --> 00:13:45.604 training course at Joshua tree. 00:13:46.794 --> 00:13:48.495 So like it was like a pre-con, 00:13:48.535 --> 00:13:49.817 which is a con before the con. 00:13:50.898 --> 00:13:51.878 And it was like a two or three 00:13:51.898 --> 00:13:52.698 day course in the world. 00:13:52.739 --> 00:13:53.539 And it was like, 00:13:53.600 --> 00:13:55.140 bring your bring your tent, 00:13:55.221 --> 00:13:56.221 bring your sleeping bag. 00:13:56.240 --> 00:13:56.761 Here's a list. 00:13:57.142 --> 00:13:58.462 My roommate from PT school did it. 00:13:58.863 --> 00:14:01.083 And that's a good idea because it was 00:14:01.184 --> 00:14:01.904 with some I mean, 00:14:01.945 --> 00:14:03.446 he made like crazy connections. 00:14:03.485 --> 00:14:03.625 Right. 00:14:03.645 --> 00:14:04.687 If your game is connections, 00:14:05.606 --> 00:14:07.889 being in a tent or on a campfire 00:14:07.908 --> 00:14:09.730 with people with no cell service is 00:14:09.769 --> 00:14:11.530 definitely a way to is to force that 00:14:11.551 --> 00:14:12.331 connection to be built. 00:14:13.501 --> 00:14:13.642 Now, 00:14:13.961 --> 00:14:15.283 and I know we have a couple other 00:14:15.323 --> 00:14:16.043 topics teed up, 00:14:16.063 --> 00:14:19.346 but you guys were asking me to briefly 00:14:19.386 --> 00:14:21.308 cover the dad bod thing, 00:14:22.309 --> 00:14:23.770 which I filmed in Puerto Rico. 00:14:24.991 --> 00:14:25.211 Nice. 00:14:25.251 --> 00:14:27.693 So I have day one, two, three, 00:14:27.734 --> 00:14:30.836 and four of what I'm literally just making 00:14:30.917 --> 00:14:32.477 up, which is, you know, 00:14:32.538 --> 00:14:35.620 day one of bloated dad bod to shredded 00:14:35.681 --> 00:14:37.763 Romanian soldier six pack in six weeks. 00:14:38.123 --> 00:14:39.303 I'm not going to sell a program or 00:14:39.344 --> 00:14:39.705 anything. 00:14:40.304 --> 00:14:41.405 But a bunch of the content that I 00:14:41.446 --> 00:14:42.866 did in the hotel, 00:14:43.607 --> 00:14:45.129 the two different hotel gyms, 00:14:45.288 --> 00:14:48.331 and pretty good amount of equipment and 00:14:48.350 --> 00:14:48.650 all that. 00:14:48.831 --> 00:14:51.614 It's kind of usually modified in a hotel 00:14:51.653 --> 00:14:51.813 gym. 00:14:51.833 --> 00:14:53.534 But they had a good enough amount of 00:14:53.575 --> 00:14:53.975 equipment. 00:14:54.716 --> 00:14:56.437 And I didn't even have... 00:14:56.518 --> 00:14:57.177 I need to buy one. 00:14:57.258 --> 00:14:59.440 I need to get a tripod that I 00:14:59.580 --> 00:15:00.980 can put my phone four or five feet 00:15:01.000 --> 00:15:01.461 off the ground. 00:15:01.701 --> 00:15:02.881 I was just resting my phone against... 00:15:03.802 --> 00:15:05.783 exercise equipment putting it on like the 00:15:05.823 --> 00:15:07.345 you know the the drink holder on like 00:15:07.404 --> 00:15:10.846 a recumbent bike or whatever um and some 00:15:10.866 --> 00:15:14.408 of the content was uh with with my 00:15:14.467 --> 00:15:16.109 road microphone to shout out jimmy because 00:15:16.129 --> 00:15:18.529 i got the road lapel mics um and 00:15:18.549 --> 00:15:19.630 then some of the content was just like 00:15:19.671 --> 00:15:21.751 me working out and so a lot of 00:15:21.812 --> 00:15:23.432 it was with me with my shirt off 00:15:23.452 --> 00:15:25.933 which i know like i joke in the 00:15:25.953 --> 00:15:27.975 video in the video i'm like you know 00:15:28.034 --> 00:15:30.155 you know hey this bloated that and i'm 00:15:30.176 --> 00:15:31.876 like i'm like cringe yes because 00:15:31.956 --> 00:15:32.417 Content? 00:15:32.457 --> 00:15:32.738 Yes. 00:15:32.798 --> 00:15:33.317 And it's like, 00:15:33.357 --> 00:15:35.019 I'm making fun of myself doing it. 00:15:35.660 --> 00:15:36.542 But the point is, 00:15:37.162 --> 00:15:38.462 is that the one thing, 00:15:38.964 --> 00:15:41.086 there's one thing that I've gotten out of 00:15:41.326 --> 00:15:43.148 doing this with you guys the past couple 00:15:43.187 --> 00:15:43.427 months. 00:15:44.168 --> 00:15:44.950 Jimmy mentioned already, 00:15:45.691 --> 00:15:46.471 which is attention. 00:15:46.812 --> 00:15:48.113 Attention before the marketing. 00:15:48.513 --> 00:15:49.173 Before all this, 00:15:49.234 --> 00:15:51.616 I thought of the top of the funnel 00:15:51.636 --> 00:15:54.538 marketing and referral partners and 00:15:55.716 --> 00:15:57.918 doing content or interviewing physicians 00:15:58.099 --> 00:15:59.780 or all these other things which I need 00:15:59.801 --> 00:16:00.260 to be doing. 00:16:00.360 --> 00:16:01.481 I have a phone call today with a 00:16:01.523 --> 00:16:03.083 personal trainer in the New York City 00:16:03.144 --> 00:16:03.344 area. 00:16:03.604 --> 00:16:05.145 So that all that stuff is happening all 00:16:05.166 --> 00:16:05.466 the time. 00:16:05.566 --> 00:16:08.808 But what is like even further up the 00:16:08.828 --> 00:16:09.370 funnel, right? 00:16:09.389 --> 00:16:10.591 So it's the attention type stuff. 00:16:11.032 --> 00:16:13.413 And the one thing about that Twitter post 00:16:13.533 --> 00:16:13.894 from 00:16:15.046 --> 00:16:15.947 I don't know, a year or two ago. 00:16:15.986 --> 00:16:17.488 Remember that the post that got like a 00:16:17.528 --> 00:16:18.969 hundred thousand impressions or whatever 00:16:18.989 --> 00:16:20.730 on Twitter about, uh, 00:16:20.750 --> 00:16:22.712 the one with that one, 00:16:22.753 --> 00:16:24.573 my shirt was on, I was flexing, 00:16:25.095 --> 00:16:26.135 but my shirt was on. 00:16:26.155 --> 00:16:28.577 Uh, and that, that post was the, 00:16:28.618 --> 00:16:29.678 just if anyone's new here, 00:16:29.698 --> 00:16:31.000 the post was something like, um, 00:16:33.543 --> 00:16:35.224 If you're a self-paid physical therapist, 00:16:35.464 --> 00:16:38.206 do you agree or disagree that you should 00:16:38.225 --> 00:16:40.807 be fit if you're selling physical therapy 00:16:42.368 --> 00:16:43.969 to make two hundred fifty to four hundred 00:16:43.989 --> 00:16:44.889 dollars per visit or whatever? 00:16:44.928 --> 00:16:47.389 So obviously it was a polarizing post on 00:16:47.450 --> 00:16:47.850 purpose. 00:16:48.171 --> 00:16:50.631 It covered health insurance and self-pay 00:16:50.751 --> 00:16:52.533 and fitness and health. 00:16:52.613 --> 00:16:53.994 And what is your definition of health? 00:16:54.875 --> 00:16:56.716 I know I wasn't shirtless in that one. 00:16:57.177 --> 00:16:57.596 That's the thing. 00:16:57.657 --> 00:16:57.937 It was like, 00:16:58.217 --> 00:16:59.678 it was like a tight t-shirt or whatever, 00:16:59.698 --> 00:17:00.600 but I wasn't shirtless. 00:17:01.059 --> 00:17:02.481 So the point of this now is I'm 00:17:02.501 --> 00:17:03.282 going to be putting out. 00:17:03.381 --> 00:17:03.623 Yes. 00:17:03.743 --> 00:17:04.804 Ben, Ben Galen is here. 00:17:04.824 --> 00:17:06.565 He's saying thirst trap, David Rubin shot. 00:17:06.585 --> 00:17:07.945 Now I didn't see what his comments said, 00:17:07.986 --> 00:17:10.407 but I'm going to see how this goes. 00:17:10.509 --> 00:17:11.588 I haven't posted any yet, 00:17:11.628 --> 00:17:13.330 but I did get like my first, 00:17:13.471 --> 00:17:14.711 you know, four days of doing it. 00:17:14.912 --> 00:17:15.992 Now the challenge is now I'm back in 00:17:16.032 --> 00:17:17.474 New York and it's like, 00:17:18.134 --> 00:17:20.340 My garage is not the most aesthetically 00:17:20.381 --> 00:17:23.409 pleasing to record, like, video these. 00:17:23.789 --> 00:17:25.515 And outside, it's thirty degrees still, 00:17:25.634 --> 00:17:25.816 so... 00:17:27.828 --> 00:17:28.848 First, it doesn't matter. 00:17:28.929 --> 00:17:31.509 Second, you understand, I know you know, 00:17:31.730 --> 00:17:33.711 these are always filmed in reverse. 00:17:34.010 --> 00:17:36.471 The person always starts at the result, 00:17:37.031 --> 00:17:39.531 then starts binging, gains the weight, 00:17:39.592 --> 00:17:40.833 gets all swollen, 00:17:41.413 --> 00:17:43.573 and then releases these videos in the 00:17:43.633 --> 00:17:44.353 opposite order. 00:17:44.594 --> 00:17:47.513 I don't think anybody has ever made a 00:17:47.614 --> 00:17:50.234 series like this where they actually went 00:17:50.275 --> 00:17:53.076 from out of shape to in shape in 00:17:53.096 --> 00:17:53.816 that sequence. 00:17:54.357 --> 00:17:56.999 Well, I am the exception to the rule. 00:17:57.019 --> 00:18:00.839 Real quick, you should do the whole, like, 00:18:00.880 --> 00:18:03.380 the newspaper to show the dates on every 00:18:03.400 --> 00:18:06.980 single one of them because it would be 00:18:07.520 --> 00:18:10.041 mind-blowing that somebody actually went 00:18:10.082 --> 00:18:11.663 from out of shape to in shape. 00:18:13.423 --> 00:18:15.022 The only guy to do it was Mac 00:18:15.042 --> 00:18:16.564 from Always Sunny in Philadelphia. 00:18:16.644 --> 00:18:17.703 He got huge, 00:18:18.243 --> 00:18:20.025 and then he got jacked again, like, 00:18:20.144 --> 00:18:20.684 on the show. 00:18:20.884 --> 00:18:21.105 Like... 00:18:22.217 --> 00:18:24.578 in, in, in, you know, semi real time. 00:18:24.598 --> 00:18:26.180 Okay. 00:18:26.200 --> 00:18:27.300 That is a smart way to do it. 00:18:27.340 --> 00:18:28.060 Do it in reverse. 00:18:28.501 --> 00:18:28.781 I did it. 00:18:29.021 --> 00:18:30.583 One of my first videos in like video 00:18:30.623 --> 00:18:33.704 production one in college, my buddy Vinny, 00:18:34.285 --> 00:18:35.006 we did like, 00:18:35.145 --> 00:18:36.247 we thought it'd be funny to like, 00:18:37.387 --> 00:18:38.969 to have a product where you could grow 00:18:39.048 --> 00:18:40.390 hair, like hair in a can. 00:18:41.450 --> 00:18:42.171 So we had, 00:18:42.590 --> 00:18:44.231 was it me getting my head shaved or 00:18:44.271 --> 00:18:44.451 him? 00:18:44.511 --> 00:18:45.512 I can't remember, but we, 00:18:45.532 --> 00:18:46.874 we filmed everything in reversed. 00:18:47.294 --> 00:18:48.694 And then the ending part was the 00:18:48.734 --> 00:18:50.615 beginning, which was me shaving his head. 00:18:51.499 --> 00:18:53.280 and then having all the hair, 00:18:53.300 --> 00:18:54.801 and I was spraying it in the can, 00:18:54.821 --> 00:18:55.722 but that was the only way to do 00:18:55.762 --> 00:18:55.803 it. 00:18:55.823 --> 00:18:56.202 Then he's like, 00:18:56.383 --> 00:18:57.223 didn't really think about this, 00:18:57.263 --> 00:18:58.005 and I got to walk around with a 00:18:58.025 --> 00:18:59.105 shaved head for a couple weeks. 00:19:02.417 --> 00:19:03.898 All right, so what are the topics today? 00:19:04.019 --> 00:19:07.519 We wanted to talk about that idea in 00:19:07.559 --> 00:19:08.640 terms of podcasting. 00:19:08.759 --> 00:19:10.861 I think using AI as a sounding board. 00:19:11.820 --> 00:19:13.342 I did a drive down to DC not 00:19:13.382 --> 00:19:16.482 long ago, and AI, like the voice mode, 00:19:16.623 --> 00:19:17.702 just like the guy in the car, 00:19:17.762 --> 00:19:19.584 taught me logical fallacies because I had 00:19:19.644 --> 00:19:20.564 three hours to kill. 00:19:20.864 --> 00:19:21.944 And I turned it into a quiz. 00:19:22.644 --> 00:19:24.247 Teach me what the logical fallacy is. 00:19:24.287 --> 00:19:25.268 How do I spot it? 00:19:25.567 --> 00:19:26.848 Because a lot of people will use them 00:19:26.888 --> 00:19:28.530 in arguments right online. 00:19:29.111 --> 00:19:30.813 I am the I am an awesome argument 00:19:31.053 --> 00:19:33.734 arguer now on social media because I just 00:19:33.815 --> 00:19:35.696 unplug your argument because they taught 00:19:35.717 --> 00:19:37.558 me how to argue instead of like going 00:19:37.659 --> 00:19:38.279 at these people. 00:19:38.299 --> 00:19:38.640 I'm like, well, 00:19:38.660 --> 00:19:39.800 I'm going to unplug your arguments. 00:19:40.301 --> 00:19:41.623 That's a way to use it for good. 00:19:43.463 --> 00:19:44.703 So what else do we have going on? 00:19:44.743 --> 00:19:45.944 What do we want to talk about? 00:19:46.025 --> 00:19:47.444 Let me get the content list. 00:19:47.625 --> 00:19:49.625 Oh, secret information doesn't matter. 00:19:50.306 --> 00:19:52.207 This came from the idea that I started 00:19:52.326 --> 00:19:54.367 using this app called vidIQ, 00:19:55.367 --> 00:19:57.388 which essentially is a plugin for YouTube. 00:19:57.848 --> 00:19:59.009 And it can just help you. 00:20:00.390 --> 00:20:02.730 So what I'm doing is I'm downloading or 00:20:02.789 --> 00:20:03.851 dumping in large... 00:20:05.050 --> 00:20:06.990 transcripts from podcasts or interviews 00:20:07.030 --> 00:20:08.192 like this that we're going to do. 00:20:08.231 --> 00:20:09.652 And I'm like, what is the actual, 00:20:09.771 --> 00:20:10.672 what should the title be? 00:20:10.971 --> 00:20:13.732 Breakfast club, PT breakfast club, 00:20:13.772 --> 00:20:14.212 February, 00:20:14.333 --> 00:20:17.913 is not a great title for a YouTube 00:20:17.933 --> 00:20:19.534 video or a podcast episode. 00:20:19.574 --> 00:20:20.374 Cause it doesn't tell you what you're 00:20:20.394 --> 00:20:20.933 going to get. 00:20:21.474 --> 00:20:21.734 Right. 00:20:22.515 --> 00:20:23.535 In the past, I might've been like, 00:20:23.654 --> 00:20:25.214 I interviewed Dave Kittle at CSM. 00:20:25.595 --> 00:20:27.576 That's cool for Dave Kittle or people who 00:20:27.615 --> 00:20:28.855 know, like, and trust him already. 00:20:29.115 --> 00:20:30.135 What am I going to get out of 00:20:30.175 --> 00:20:30.435 this? 00:20:31.017 --> 00:20:32.576 So the idea here is like, 00:20:33.396 --> 00:20:34.958 How are we being smarter? 00:20:35.397 --> 00:20:36.778 Secret information doesn't matter. 00:20:36.857 --> 00:20:38.919 So I think what we what we typically 00:20:38.939 --> 00:20:41.099 do is we overvalue what other people know 00:20:41.339 --> 00:20:42.799 and we undervalue what we know. 00:20:43.381 --> 00:20:45.800 And that is nowhere more evident than CSM, 00:20:46.260 --> 00:20:47.981 where like some of the best presenters and 00:20:48.021 --> 00:20:49.702 speakers like the Chad Maddens, 00:20:50.163 --> 00:20:51.143 like you're going to get in front of 00:20:51.182 --> 00:20:52.084 him and he's going to tell you like 00:20:52.243 --> 00:20:52.983 the basic stuff. 00:20:53.663 --> 00:20:54.403 And he's going to look you in the 00:20:54.483 --> 00:20:55.644 eye and be like, that stuff works. 00:20:56.005 --> 00:20:56.785 But I could give you the most. 00:20:56.924 --> 00:20:58.205 Do you want the most expensive? 00:20:58.445 --> 00:20:59.066 Do I got a bridge? 00:20:59.086 --> 00:20:59.747 You can buy it. 00:21:00.106 --> 00:21:00.967 It's in Brooklyn. 00:21:01.346 --> 00:21:02.948 But that ain't going to do it. 00:21:03.347 --> 00:21:04.709 So it's the basic thing. 00:21:04.749 --> 00:21:07.369 So I have a cohort of people who 00:21:07.410 --> 00:21:08.911 are creating podcasts now. 00:21:08.931 --> 00:21:10.672 They're all physical therapists right now. 00:21:11.751 --> 00:21:14.192 And I am beating the fancy out of 00:21:14.252 --> 00:21:14.512 them. 00:21:14.772 --> 00:21:15.894 I'm like, you're overthinking it. 00:21:16.253 --> 00:21:17.233 You're overthinking it. 00:21:17.253 --> 00:21:18.134 You're overthinking it. 00:21:18.414 --> 00:21:18.994 Do it less. 00:21:19.095 --> 00:21:19.615 Do it less. 00:21:19.674 --> 00:21:20.215 Do it less. 00:21:20.736 --> 00:21:22.997 So I think everybody is guilty of this. 00:21:23.700 --> 00:21:25.921 this is the same as the clinician who's 00:21:26.000 --> 00:21:28.320 like a twenty-year clinician looking for 00:21:28.361 --> 00:21:29.122 the next course, 00:21:29.201 --> 00:21:30.721 looking for more information. 00:21:31.241 --> 00:21:33.502 How can I mobilize the glenohumeral joint 00:21:33.542 --> 00:21:34.603 a little bit differently? 00:21:34.663 --> 00:21:35.163 And, you know, 00:21:35.222 --> 00:21:37.263 what do I do with the SI joint? 00:21:37.703 --> 00:21:39.064 I must be missing something. 00:21:39.423 --> 00:21:40.565 You're not missing anything. 00:21:41.545 --> 00:21:43.685 Either you're doing a good job or you're 00:21:43.726 --> 00:21:44.046 not. 00:21:44.145 --> 00:21:45.226 You're not missing anything. 00:21:45.246 --> 00:21:46.905 There's no specialized technique. 00:21:48.007 --> 00:21:51.087 When I had started, I looked at vidIQ. 00:21:51.208 --> 00:21:52.367 I looked at TubeBuddy. 00:21:53.724 --> 00:21:55.526 They have all these fancy analytics and 00:21:55.546 --> 00:21:57.086 you're like, oh my gosh, this is amazing. 00:21:57.106 --> 00:21:58.188 I didn't even know that. 00:21:58.989 --> 00:21:59.308 Okay. 00:21:59.808 --> 00:22:00.930 But at the end of the day, 00:22:01.130 --> 00:22:02.612 it doesn't really matter. 00:22:02.892 --> 00:22:05.012 You put out content that people want to 00:22:05.073 --> 00:22:05.653 consume. 00:22:06.074 --> 00:22:08.195 The algorithm will do all the rest of 00:22:08.236 --> 00:22:08.615 the work. 00:22:09.076 --> 00:22:10.778 It doesn't matter if you don't put tags. 00:22:10.817 --> 00:22:11.939 It doesn't matter if you don't... 00:22:12.838 --> 00:22:14.000 I'm even going to say... 00:22:15.119 --> 00:22:16.780 depending on the audience and depending on 00:22:16.821 --> 00:22:17.162 the niche. 00:22:17.182 --> 00:22:18.022 And for most of us, 00:22:18.063 --> 00:22:19.983 we're putting out educational content more 00:22:20.003 --> 00:22:21.526 than entertaining content. 00:22:22.026 --> 00:22:23.287 So it's like, you know what? 00:22:23.807 --> 00:22:26.529 I don't have to do thumbnails anymore. 00:22:27.029 --> 00:22:27.810 It's nice. 00:22:27.931 --> 00:22:29.311 It's fancy. 00:22:29.412 --> 00:22:30.933 There's an idea behind it. 00:22:30.993 --> 00:22:34.376 But if somebody is dealing with some knee 00:22:34.396 --> 00:22:37.419 pain and it's very specific or common one, 00:22:37.439 --> 00:22:37.659 you know, 00:22:37.699 --> 00:22:39.260 why does my calf hurt so much after 00:22:39.300 --> 00:22:40.182 my knee replacement? 00:22:40.902 --> 00:22:43.285 They're looking for that and they're gonna 00:22:43.325 --> 00:22:45.287 find that video regardless of what it 00:22:45.307 --> 00:22:45.826 looks like, 00:22:45.866 --> 00:22:47.548 regardless of a thumbnail or not, 00:22:47.588 --> 00:22:49.411 regardless of the title as long as the 00:22:49.471 --> 00:22:51.192 search engine can say, hey, 00:22:51.252 --> 00:22:53.494 this is why you have calf pain and 00:22:53.515 --> 00:22:55.136 the person's gonna consume the content, 00:22:55.696 --> 00:22:55.998 you know? 00:22:56.018 --> 00:22:58.140 And I don't have to waste my time 00:22:58.180 --> 00:23:00.821 going through all of those extra steps. 00:23:01.442 --> 00:23:02.644 Doesn't make me any better, 00:23:02.723 --> 00:23:04.086 doesn't make the content any better. 00:23:04.977 --> 00:23:06.498 The only caveat I would say now, 00:23:06.518 --> 00:23:08.940 the reason I went back onto vidIQ is 00:23:09.000 --> 00:23:10.901 it's now doing some of the heavy lifting. 00:23:11.121 --> 00:23:14.844 So instead of me having to take everything 00:23:14.903 --> 00:23:15.584 out of one thing, 00:23:15.644 --> 00:23:17.566 put it into ChatGPT and back into YouTube, 00:23:17.726 --> 00:23:18.605 it's like, we got it. 00:23:18.645 --> 00:23:19.366 So essentially it's like, 00:23:19.646 --> 00:23:21.949 it's a ChatGPT plug into YouTube where I'm 00:23:21.969 --> 00:23:22.148 like, 00:23:22.209 --> 00:23:24.490 is this saving me ten minutes of video? 00:23:24.750 --> 00:23:26.211 That makes sense for me to pay five 00:23:26.230 --> 00:23:26.991 hundred bucks a year. 00:23:27.952 --> 00:23:30.433 The average person doing a couple videos a 00:23:32.496 --> 00:23:34.257 month, probably not going to make sense. 00:23:36.348 --> 00:23:37.368 The one thing I've been learning, though, 00:23:37.388 --> 00:23:40.450 from Tony is just like he had dabbled 00:23:40.490 --> 00:23:40.730 in that. 00:23:40.810 --> 00:23:42.131 I just haven't used vidIQ. 00:23:42.171 --> 00:23:43.731 But in general, with Tony, 00:23:44.551 --> 00:23:47.794 I think you're kind of suggesting here, 00:23:47.814 --> 00:23:49.454 but you mentioned it also privately to us 00:23:49.515 --> 00:23:49.795 is like, 00:23:50.714 --> 00:23:52.176 Don't worry about all the other stuff. 00:23:52.196 --> 00:23:53.097 Of course, Jimmy, 00:23:53.357 --> 00:23:54.358 you put out a ton of videos and 00:23:54.378 --> 00:23:54.679 all that. 00:23:55.180 --> 00:23:57.402 But I think Tony says for the newbies 00:23:57.442 --> 00:23:58.001 starting up, 00:23:58.041 --> 00:24:00.305 don't worry about all these other apps and 00:24:00.605 --> 00:24:02.207 a perfect thumbnail and a perfect title 00:24:02.267 --> 00:24:03.327 and this and that. 00:24:03.367 --> 00:24:05.750 Tony is just suggesting it's more about 00:24:05.809 --> 00:24:06.211 volume. 00:24:06.431 --> 00:24:10.714 Just get content out and the search engine 00:24:10.815 --> 00:24:12.517 or the YouTube or the algorithm or 00:24:12.636 --> 00:24:13.877 whatever will... 00:24:15.209 --> 00:24:16.731 surface more of your stuff, 00:24:16.873 --> 00:24:18.615 the more that you put out in terms 00:24:18.635 --> 00:24:21.500 of volume and also relevant to the ideal 00:24:21.761 --> 00:24:22.683 group and population. 00:24:23.345 --> 00:24:24.664 I was talking to someone really smart 00:24:24.684 --> 00:24:26.385 yesterday who has a good idea and I 00:24:26.405 --> 00:24:27.965 won't give it away even though I could 00:24:27.986 --> 00:24:28.446 give it away. 00:24:28.527 --> 00:24:29.586 No one's going to take it because no 00:24:29.626 --> 00:24:31.406 one's going to take it because it's hard 00:24:31.508 --> 00:24:32.387 and no one's going to do it better 00:24:32.407 --> 00:24:34.067 than him because he's pretty uniquely 00:24:34.107 --> 00:24:35.169 positioned to do this idea. 00:24:36.028 --> 00:24:37.409 And I was but this person is not 00:24:37.548 --> 00:24:38.630 social media savvy. 00:24:38.670 --> 00:24:40.630 So he has a great pot at the 00:24:40.730 --> 00:24:42.250 end of the rainbow pot of gold. 00:24:42.770 --> 00:24:43.090 And he's like, 00:24:43.111 --> 00:24:44.290 but how do I get all these people 00:24:44.310 --> 00:24:44.751 to find me? 00:24:44.771 --> 00:24:45.771 And I was like, well, my friend. 00:24:46.531 --> 00:24:46.872 welcome. 00:24:47.071 --> 00:24:48.492 And I just welcome to the internet. 00:24:48.532 --> 00:24:50.173 Like that's, that's the hard part. 00:24:50.232 --> 00:24:50.452 Right. 00:24:50.893 --> 00:24:52.193 So I was explaining this to him and 00:24:52.213 --> 00:24:52.453 he's like, 00:24:52.513 --> 00:24:54.273 I'm not even on half these platforms. 00:24:54.294 --> 00:24:55.314 Do I need to be on all of 00:24:55.334 --> 00:24:55.474 them? 00:24:55.494 --> 00:24:56.615 And I was like, first of all, 00:24:57.414 --> 00:24:58.394 I tell people all the time, 00:24:59.055 --> 00:25:01.316 the only platform or platforms you should 00:25:01.336 --> 00:25:02.977 be on are the ones you already use 00:25:03.156 --> 00:25:03.636 to start. 00:25:03.717 --> 00:25:04.096 Anyway, 00:25:04.196 --> 00:25:05.457 if you're going to be the one making, 00:25:05.717 --> 00:25:07.097 if you don't like being on Tik TOK, 00:25:07.298 --> 00:25:08.637 don't be on Tik TOK because you're going 00:25:08.657 --> 00:25:09.077 to hate it. 00:25:09.417 --> 00:25:10.838 So if you like consuming, great. 00:25:10.919 --> 00:25:11.479 Start with one. 00:25:12.474 --> 00:25:15.176 right the second thing is and i had 00:25:15.196 --> 00:25:16.478 to sort of give this guy an analogy 00:25:16.558 --> 00:25:18.839 this guy's super high level smart so i 00:25:18.861 --> 00:25:20.922 had to almost triple dumb it down because 00:25:20.942 --> 00:25:21.242 i was like 00:25:22.372 --> 00:25:23.833 Instagram is reverse Tinder. 00:25:24.413 --> 00:25:25.192 He's like, what do you mean? 00:25:25.252 --> 00:25:25.452 I go, 00:25:25.472 --> 00:25:26.614 you're going to put stuff out there. 00:25:27.114 --> 00:25:29.694 And Tinder wants to be the matchmaker. 00:25:30.494 --> 00:25:32.036 The algorithm is not there to beat you 00:25:32.056 --> 00:25:32.915 or to suppress you. 00:25:33.195 --> 00:25:33.816 The algorithm is there. 00:25:33.875 --> 00:25:35.356 It doesn't understand you. 00:25:35.876 --> 00:25:37.297 You think you're stunningly clear. 00:25:37.577 --> 00:25:38.198 You're not. 00:25:38.758 --> 00:25:40.198 So I'm like, the more you put out, 00:25:40.378 --> 00:25:42.138 the more words that you use, 00:25:42.439 --> 00:25:45.059 the more accounts that connect with you, 00:25:45.299 --> 00:25:46.740 the better it becomes. 00:25:47.728 --> 00:25:48.448 Long game. 00:25:48.488 --> 00:25:49.868 That's why the longer... Wow, 00:25:50.328 --> 00:25:51.269 this got easier. 00:25:51.509 --> 00:25:53.089 The algorithm finally figured me out. 00:25:53.589 --> 00:25:55.710 The second part is the thing that is 00:25:55.789 --> 00:25:56.230 true. 00:25:57.451 --> 00:25:58.770 So I was essentially saying he was trying 00:25:58.790 --> 00:26:00.352 to connect with a very small subset of 00:26:00.392 --> 00:26:01.372 people in the world. 00:26:01.652 --> 00:26:02.092 And I was like, 00:26:02.311 --> 00:26:04.972 you have to oversaturate the world with 00:26:04.992 --> 00:26:05.532 your stuff. 00:26:06.173 --> 00:26:07.594 So if this doesn't sound like a good 00:26:08.054 --> 00:26:08.794 use of your time, 00:26:09.734 --> 00:26:11.855 don't do the idea or realize that someone 00:26:11.875 --> 00:26:12.776 else needs to do that part of the 00:26:12.796 --> 00:26:14.115 business. 00:26:14.135 --> 00:26:16.616 Because his idea without traffic does not 00:26:16.656 --> 00:26:16.817 work. 00:26:17.833 --> 00:26:19.034 And that sucks, 00:26:19.054 --> 00:26:19.953 but that's the way it is. 00:26:20.575 --> 00:26:20.734 Now, 00:26:20.755 --> 00:26:22.455 the other part that I heard yesterday, 00:26:22.536 --> 00:26:24.317 actually, I was listening to, 00:26:24.497 --> 00:26:26.278 I can't think of his name. 00:26:26.337 --> 00:26:27.798 I shared the video with you guys, 00:26:27.878 --> 00:26:28.959 but one of the things- 00:26:30.979 --> 00:26:31.439 I don't know. 00:26:31.719 --> 00:26:33.119 One of the things that he said was, 00:26:33.599 --> 00:26:33.920 you know, 00:26:34.780 --> 00:26:37.481 it doesn't matter if you put something out 00:26:37.521 --> 00:26:39.123 there and it's not good because the 00:26:39.202 --> 00:26:40.682 algorithm is so good. 00:26:40.942 --> 00:26:42.723 It just won't show it to more people. 00:26:43.203 --> 00:26:44.565 It'll do a sampling. 00:26:44.964 --> 00:26:46.346 But if it's not good, 00:26:46.625 --> 00:26:49.307 they won't show more people and nobody's 00:26:49.346 --> 00:26:49.946 going to see it. 00:26:49.987 --> 00:26:51.647 So just keep posting. 00:26:51.667 --> 00:26:52.008 When I. 00:26:53.709 --> 00:26:56.069 when i help people launch things i like 00:26:56.371 --> 00:26:58.152 i realize that i have to do ninety 00:26:58.192 --> 00:27:00.452 percent psychological work so like if you 00:27:00.492 --> 00:27:02.413 take my podcast course one of the first 00:27:02.433 --> 00:27:04.474 things i'm gonna tell you is your first 00:27:04.674 --> 00:27:08.136 ten episodes will suck and everybody's 00:27:08.156 --> 00:27:09.758 like almost jarred because they're used to 00:27:09.778 --> 00:27:11.778 being like everything's gonna be great and 00:27:11.798 --> 00:27:13.319 you're gonna be great from day one and 00:27:13.359 --> 00:27:14.901 everything's perfect i'm like your first 00:27:14.921 --> 00:27:16.342 ten episodes are just gonna suck and then 00:27:16.402 --> 00:27:18.343 after that punch lands and they come back 00:27:18.363 --> 00:27:20.483 from reality i go but only compared to 00:27:20.503 --> 00:27:21.365 your next thirty 00:27:22.531 --> 00:27:24.553 And you're going to think it sucks. 00:27:24.634 --> 00:27:25.574 It's terrible. 00:27:25.594 --> 00:27:26.555 It's a one out of a hundred. 00:27:26.835 --> 00:27:27.895 The average person is like, yeah, 00:27:27.915 --> 00:27:28.276 it's fine. 00:27:28.756 --> 00:27:29.557 To them, it's a fifty. 00:27:29.576 --> 00:27:30.257 It's mayonnaise. 00:27:30.657 --> 00:27:31.718 It's going to get better. 00:27:32.159 --> 00:27:33.259 And that's just repetition. 00:27:33.880 --> 00:27:36.340 Imagine a CI saying the first ten patients 00:27:36.361 --> 00:27:36.842 you see, 00:27:37.142 --> 00:27:38.682 you're going to be a crappy PT. 00:27:38.942 --> 00:27:40.784 It's true for some people. 00:27:41.164 --> 00:27:42.464 But they don't say that. 00:27:43.605 --> 00:27:45.126 Maybe they should. 00:27:45.166 --> 00:27:46.147 Maybe someone was like, listen, man, 00:27:46.188 --> 00:27:47.148 these are all low stakes. 00:27:47.949 --> 00:27:48.910 You're not going to hurt anybody. 00:27:49.230 --> 00:27:50.590 Look, just don't hurt anybody. 00:27:50.931 --> 00:27:51.971 But you're probably not going to do any 00:27:52.011 --> 00:27:52.172 good. 00:27:53.211 --> 00:27:53.632 Even if I, 00:27:53.771 --> 00:27:55.192 even if they know like something's better 00:27:55.212 --> 00:27:55.712 than nothing, 00:27:56.073 --> 00:27:58.013 the psychological stakes would have been 00:27:58.074 --> 00:27:58.653 lowered for me. 00:27:58.773 --> 00:27:59.634 And then I would have been like, Oh, 00:27:59.653 --> 00:28:00.334 I can breathe. 00:28:00.755 --> 00:28:03.035 Not like, make sure you do it perfectly. 00:28:03.515 --> 00:28:04.375 Go to bat and say, 00:28:04.395 --> 00:28:05.596 you have to put the ball in right 00:28:05.635 --> 00:28:06.115 center field. 00:28:06.556 --> 00:28:07.696 You're never going to hit the ball. 00:28:07.757 --> 00:28:08.817 Cause you're overthinking it. 00:28:09.017 --> 00:28:10.176 You're hitting your grip of the bat too 00:28:10.196 --> 00:28:10.376 tight. 00:28:10.396 --> 00:28:11.738 A lot of baseball analogies coming at you. 00:28:11.798 --> 00:28:13.117 Hey, real quick. 00:28:13.278 --> 00:28:14.618 My patients are walking in the door. 00:28:14.719 --> 00:28:16.179 I'll catch you guys on Tuesday. 00:28:16.199 --> 00:28:17.619 You guys have an amazing weekend. 00:28:18.279 --> 00:28:18.400 Yeah. 00:28:19.440 --> 00:28:19.980 Sounds good, Tony. 00:28:20.381 --> 00:28:21.761 I almost want Tony to just put a 00:28:21.801 --> 00:28:24.124 headset on and just go full GoPro while 00:28:24.163 --> 00:28:25.444 he's treating this patient. 00:28:26.385 --> 00:28:27.707 How come we're not there yet? 00:28:27.747 --> 00:28:29.107 We kind of are, right? 00:28:29.588 --> 00:28:29.749 I mean, 00:28:29.769 --> 00:28:33.050 he's pretty much doing that for the most 00:28:33.111 --> 00:28:33.372 part. 00:28:34.972 --> 00:28:36.314 He's done it with the mics and all 00:28:36.354 --> 00:28:36.634 that. 00:28:37.734 --> 00:28:38.036 Yeah. 00:28:38.115 --> 00:28:39.737 I mean, I asked him the other day. 00:28:39.757 --> 00:28:40.017 I'm like, 00:28:40.116 --> 00:28:41.759 how much time are you spending... 00:28:43.188 --> 00:28:45.289 He brought up a particular post that got 00:28:45.309 --> 00:28:48.971 a thousand comments, not a thousand views, 00:28:49.413 --> 00:28:53.976 not a thousand likes people commenting is 00:28:54.036 --> 00:28:54.757 insane. 00:28:54.817 --> 00:28:58.038 Like someone in this world typing for two 00:28:58.078 --> 00:29:00.079 and a half seconds is really hard to 00:29:00.119 --> 00:29:00.320 do. 00:29:00.560 --> 00:29:02.021 And he got a thousand of those in 00:29:02.061 --> 00:29:03.563 like the first twenty four or forty eight 00:29:03.583 --> 00:29:03.883 hours. 00:29:04.763 --> 00:29:05.884 And he was teaching me. 00:29:06.876 --> 00:29:07.096 Well, 00:29:07.176 --> 00:29:09.519 usually with his post about like total 00:29:09.538 --> 00:29:10.079 knee replacement, 00:29:10.119 --> 00:29:12.061 post-surgical and like the cat pain he 00:29:12.082 --> 00:29:12.442 talked about. 00:29:13.282 --> 00:29:14.463 Everyone, not everyone, 00:29:14.644 --> 00:29:16.484 a lot of people like to share their 00:29:16.545 --> 00:29:16.905 story. 00:29:17.365 --> 00:29:18.126 They want to share, 00:29:18.606 --> 00:29:21.589 here's what my experience was. 00:29:21.609 --> 00:29:24.412 And it might resonate. 00:29:24.511 --> 00:29:25.873 It might not. 00:29:26.173 --> 00:29:27.775 It happens a lot in these Facebook groups. 00:29:27.815 --> 00:29:28.336 I mean, I think... 00:29:28.976 --> 00:29:29.876 The past couple of years, 00:29:29.916 --> 00:29:31.297 I think that Facebook groups have kind of 00:29:31.336 --> 00:29:32.097 been in general, 00:29:32.137 --> 00:29:33.338 at least in the physical therapy business 00:29:33.419 --> 00:29:34.858 ones that we've seen a lot. 00:29:34.898 --> 00:29:36.059 Some of the Facebook groups seem to have 00:29:36.079 --> 00:29:37.480 been dying. 00:29:37.520 --> 00:29:39.942 I think school SKOL is a big competitor 00:29:39.961 --> 00:29:41.502 that's been probably taking some attention 00:29:41.522 --> 00:29:42.443 away from Facebook groups. 00:29:43.317 --> 00:29:45.438 but tony's knee replacement group is still 00:29:45.538 --> 00:29:48.900 thriving and yeah people that had a knee 00:29:48.920 --> 00:29:50.601 replacement a couple months ago a couple 00:29:50.681 --> 00:29:53.002 years ago people love to chime in with 00:29:53.623 --> 00:29:56.144 this was my experience this was these were 00:29:56.285 --> 00:29:58.286 this was how this is how many hours 00:29:58.365 --> 00:29:59.906 i slept this these were the shoes i 00:29:59.946 --> 00:30:01.587 tried these were the whatever 00:30:01.607 --> 00:30:03.648 modifications i did at home this would and 00:30:03.949 --> 00:30:05.470 some people like i don't know what i 00:30:05.490 --> 00:30:07.070 don't know what if we could use that 00:30:07.090 --> 00:30:08.211 in any kind of way but it's like 00:30:08.791 --> 00:30:10.492 maybe some people don't have an outlet 00:30:10.933 --> 00:30:11.993 with their spouse, their partner, 00:30:12.013 --> 00:30:13.255 their neighbor, their family, whatever. 00:30:13.335 --> 00:30:13.816 And they want to, 00:30:13.915 --> 00:30:15.936 they want to get that off their chest 00:30:17.097 --> 00:30:18.578 in a digital Facebook forum. 00:30:18.598 --> 00:30:18.940 I don't know. 00:30:19.900 --> 00:30:21.141 It's gotta be meaningful. 00:30:22.142 --> 00:30:26.345 It's gotta feel like it was a milestone. 00:30:26.746 --> 00:30:27.926 Like I won't say achievement. 00:30:27.987 --> 00:30:29.126 I don't feel like getting in, having, 00:30:29.288 --> 00:30:30.307 having an ear replacement is an 00:30:30.347 --> 00:30:31.808 achievement, but you went through it. 00:30:33.191 --> 00:30:33.330 Um, 00:30:34.471 --> 00:30:36.972 which isn't necessarily everything, right? 00:30:36.992 --> 00:30:37.553 You can't like, 00:30:37.753 --> 00:30:39.075 so like I'm trying to think of things 00:30:39.095 --> 00:30:42.817 like a marathon group, right? 00:30:43.077 --> 00:30:45.339 Like this is why people like to go 00:30:45.380 --> 00:30:46.941 through into PT groups because it's 00:30:46.980 --> 00:30:47.661 specific. 00:30:47.961 --> 00:30:48.362 Like somebody, 00:30:48.642 --> 00:30:51.003 Sky Donovan had me great advice early in 00:30:51.023 --> 00:30:51.644 my career. 00:30:53.006 --> 00:30:54.185 If I'm ever trying to break the ice 00:30:54.205 --> 00:30:55.227 with someone who's a PT, 00:30:55.907 --> 00:30:57.528 I ask them a question about PT school 00:30:58.089 --> 00:30:59.130 or I put them in that frame of 00:30:59.190 --> 00:30:59.471 mind. 00:31:00.326 --> 00:31:03.308 And it's the only thing you can really 00:31:03.368 --> 00:31:04.368 say we all have in common. 00:31:04.388 --> 00:31:05.028 If you're a PT, 00:31:05.229 --> 00:31:06.049 we all went to school. 00:31:06.309 --> 00:31:06.730 You can't... 00:31:07.029 --> 00:31:08.431 Everything after that is a variable. 00:31:08.530 --> 00:31:10.771 Everything after that is this. 00:31:10.991 --> 00:31:11.432 But you're like, 00:31:11.732 --> 00:31:12.893 we were all students once. 00:31:12.952 --> 00:31:14.034 And you're like, yeah, yeah, yeah. 00:31:14.273 --> 00:31:15.434 Tell me about that. 00:31:15.835 --> 00:31:18.256 So I took Tony's logic of we all 00:31:18.276 --> 00:31:19.115 went through in this group. 00:31:19.135 --> 00:31:20.277 We all had an ear replacement. 00:31:20.557 --> 00:31:21.017 So he's like... 00:31:21.557 --> 00:31:23.218 His question was stunningly stupid. 00:31:23.238 --> 00:31:23.578 It was like, 00:31:23.818 --> 00:31:25.900 how many degrees did you get after a 00:31:25.960 --> 00:31:27.079 week of getting your ear replacement? 00:31:27.339 --> 00:31:28.201 And could people... 00:31:28.840 --> 00:31:32.523 I could not wait to comment fast enough. 00:31:33.364 --> 00:31:34.724 I asked a question and I'll look at 00:31:34.744 --> 00:31:35.326 it in a second. 00:31:36.086 --> 00:31:36.866 I asked people, 00:31:37.247 --> 00:31:39.248 I use Tony's logic on LinkedIn and I 00:31:39.268 --> 00:31:41.730 go, where are you in your PT career, 00:31:41.769 --> 00:31:43.611 plus or minus seven years? 00:31:43.671 --> 00:31:45.112 And it's just a two question poll. 00:31:45.532 --> 00:31:46.653 I'll go look at it right now. 00:31:46.692 --> 00:31:48.515 But I bet you that thing has a 00:31:48.575 --> 00:31:49.234 ton of engagement. 00:31:49.474 --> 00:31:49.795 Why? 00:31:50.276 --> 00:31:51.636 I didn't even ask you to comment. 00:31:51.856 --> 00:31:53.038 I just asked you to touch a button. 00:31:53.617 --> 00:31:54.919 But the goal was engagement. 00:31:55.159 --> 00:31:56.460 I wanted to see who was paying attention. 00:31:56.740 --> 00:31:57.461 And I'm curious, 00:31:57.480 --> 00:31:58.721 and here's why I picked seven years. 00:31:59.362 --> 00:32:01.163 I went to whatever data was available. 00:32:01.203 --> 00:32:01.443 I said, 00:32:01.483 --> 00:32:03.724 what's the average PT career span right 00:32:03.765 --> 00:32:03.964 now? 00:32:04.405 --> 00:32:06.768 And they said seven years before someone 00:32:06.807 --> 00:32:07.167 leaves. 00:32:07.407 --> 00:32:08.328 And I was like, ooh, that's crazy. 00:32:08.348 --> 00:32:08.788 That's crazy. 00:32:08.868 --> 00:32:09.670 Crazy. 00:32:10.625 --> 00:32:13.507 But I wanted to know what part of 00:32:13.527 --> 00:32:15.548 my audience that was willing to respond to 00:32:15.587 --> 00:32:17.488 that poll that they saw during that day 00:32:17.788 --> 00:32:19.189 was above or below average. 00:32:19.249 --> 00:32:20.148 And I'll look it up now. 00:32:20.528 --> 00:32:22.369 But I went the other way where I 00:32:22.450 --> 00:32:23.410 used to ask really, 00:32:23.450 --> 00:32:27.111 really high level LinkedIn post questions 00:32:27.151 --> 00:32:28.692 or poll questions to try to get really 00:32:28.711 --> 00:32:29.311 good data. 00:32:29.632 --> 00:32:32.932 And I realized if it's confusing or if 00:32:32.972 --> 00:32:34.133 it's not meaningful to me, 00:32:34.452 --> 00:32:35.473 I'm not going to answer and then I'm 00:32:35.493 --> 00:32:36.233 going to get nothing. 00:32:39.844 --> 00:32:40.944 How can you use that? 00:32:41.846 --> 00:32:41.986 Like, 00:32:42.386 --> 00:32:44.249 what are your patients or future patients? 00:32:44.769 --> 00:32:45.530 The question would be, 00:32:45.631 --> 00:32:47.732 what do they all have in common or 00:32:47.772 --> 00:32:49.895 that they'd be willing to brag or I 00:32:50.655 --> 00:32:53.660 guess the word is reminisce about more. 00:32:56.738 --> 00:32:57.238 Uh, yeah. 00:32:57.258 --> 00:33:00.058 So we, yeah. 00:33:00.159 --> 00:33:00.838 Cause we do like, 00:33:01.058 --> 00:33:02.699 we do ortho and then we do kind 00:33:02.739 --> 00:33:04.019 of like geriatric and neuro. 00:33:04.140 --> 00:33:06.400 So, uh, I mean, 00:33:06.480 --> 00:33:08.361 back pain is one thing that's probably one 00:33:08.381 --> 00:33:09.621 of the most common things I'm trying to 00:33:09.641 --> 00:33:10.060 think is that, 00:33:10.141 --> 00:33:12.461 is that the point of like everything else 00:33:12.480 --> 00:33:13.301 is different after that? 00:33:15.061 --> 00:33:17.142 Um, cause you know, humans are, 00:33:17.801 --> 00:33:18.383 they don't have pain, 00:33:18.403 --> 00:33:19.343 they don't have injuries. 00:33:19.363 --> 00:33:20.363 And then at some point in their life, 00:33:20.383 --> 00:33:21.782 they have some aches or pains and they 00:33:21.803 --> 00:33:23.723 have some back pain or whatever. 00:33:24.604 --> 00:33:25.023 I'm not sure. 00:33:25.952 --> 00:33:27.493 Here's that post I'm talking about on 00:33:27.534 --> 00:33:27.993 LinkedIn. 00:33:28.054 --> 00:33:29.234 This was a day ago. 00:33:30.256 --> 00:33:31.977 I literally just said, tell me about you, 00:33:32.317 --> 00:33:32.917 question mark. 00:33:33.218 --> 00:33:34.278 How long have you been a PT? 00:33:34.939 --> 00:33:36.820 Plus seven years, minus seven years. 00:33:37.141 --> 00:33:39.301 Two hundred and twenty eight votes in. 00:33:39.321 --> 00:33:40.442 I tell you what, 00:33:40.623 --> 00:33:42.724 I I haven't been on LinkedIn too much 00:33:42.884 --> 00:33:44.625 in the past, maybe six or so months. 00:33:45.586 --> 00:33:45.826 But. 00:33:47.441 --> 00:33:49.041 Two hundred and twenty eight votes on a 00:33:49.102 --> 00:33:52.163 poll is typically higher than I ever see 00:33:52.182 --> 00:33:52.542 on a poll. 00:33:52.923 --> 00:33:55.184 It also helps when I when when your 00:33:55.224 --> 00:33:58.026 caption and your question are so simple. 00:33:58.865 --> 00:34:00.826 Third grade, fifth grade reading level. 00:34:01.327 --> 00:34:02.307 It's all on one line. 00:34:02.347 --> 00:34:03.249 It's not a paragraph. 00:34:03.288 --> 00:34:03.969 It's not a narrative. 00:34:04.028 --> 00:34:07.391 It's very you made it very easy for 00:34:07.431 --> 00:34:10.152 someone to read, understand and vote. 00:34:10.251 --> 00:34:10.331 Yep. 00:34:12.621 --> 00:34:14.663 So apparently my audience is above average 00:34:14.682 --> 00:34:16.184 because seventy one percent of the people 00:34:16.244 --> 00:34:16.704 responding. 00:34:16.724 --> 00:34:18.005 So seventy one percent of two hundred 00:34:18.025 --> 00:34:19.945 twenty eight are saying they're over seven 00:34:19.985 --> 00:34:21.806 years and just twenty nine percent are 00:34:21.965 --> 00:34:22.887 under seven years. 00:34:24.047 --> 00:34:25.487 But that could also be because a large 00:34:25.507 --> 00:34:26.547 majority or no, 00:34:27.347 --> 00:34:28.528 what it's going to say could be because 00:34:28.548 --> 00:34:28.929 of students, 00:34:28.949 --> 00:34:30.269 but only thirty percent answering. 00:34:31.909 --> 00:34:32.811 And then I don't know. 00:34:32.951 --> 00:34:34.170 I like interaction like this. 00:34:34.190 --> 00:34:35.351 It tells me who I'm talking to. 00:34:37.192 --> 00:34:38.552 You get a little bit of intelligence, 00:34:38.572 --> 00:34:39.293 a little intel. 00:34:39.454 --> 00:34:43.137 And so I think we could maybe assume 00:34:43.177 --> 00:34:45.820 that maybe... I mean, 00:34:45.860 --> 00:34:48.684 because you kind of have a base of 00:34:48.804 --> 00:34:51.085 a very diverse amount of physical 00:34:51.126 --> 00:34:51.686 therapists, right? 00:34:51.706 --> 00:34:54.009 So I think we could kind of assume 00:34:54.028 --> 00:34:55.050 that the... 00:34:56.764 --> 00:34:58.925 mid to late stage career physical 00:34:58.945 --> 00:35:02.106 therapists are on LinkedIn more often as 00:35:02.126 --> 00:35:05.327 opposed to newer grads or PTs that are 00:35:05.606 --> 00:35:07.628 only seven years or less in their career? 00:35:08.188 --> 00:35:09.987 I think a lot of students are on 00:35:10.047 --> 00:35:12.048 LinkedIn now because Twitter's not really 00:35:12.168 --> 00:35:13.228 a place that a lot of people are 00:35:13.268 --> 00:35:13.728 doing it. 00:35:13.809 --> 00:35:14.429 So I think they're like, 00:35:14.469 --> 00:35:15.150 where do I go? 00:35:15.210 --> 00:35:16.750 And I think their professors or the people 00:35:16.769 --> 00:35:18.250 that their CIs are like, I don't know, 00:35:18.309 --> 00:35:18.710 LinkedIn. 00:35:19.110 --> 00:35:20.771 It's becoming more conversational. 00:35:21.030 --> 00:35:23.251 You can see people pushing back when 00:35:23.311 --> 00:35:24.512 things become Twittery. 00:35:25.871 --> 00:35:27.592 And the same is on threads, 00:35:27.891 --> 00:35:29.534 which is like the Instagram version of 00:35:29.594 --> 00:35:29.974 Twitter. 00:35:31.934 --> 00:35:33.956 When people start doing LinkedIn sort of 00:35:34.016 --> 00:35:34.757 stuff, people are like, 00:35:34.797 --> 00:35:36.418 bring that stuff back over to LinkedIn, 00:35:36.438 --> 00:35:36.938 bro. 00:35:36.958 --> 00:35:38.099 That's not what we're here for. 00:35:38.739 --> 00:35:40.201 We're here for... I mean, 00:35:40.221 --> 00:35:41.382 we didn't even get into this, 00:35:41.442 --> 00:35:46.605 but could Dave steal a viral moment right 00:35:46.664 --> 00:35:47.085 now? 00:35:47.726 --> 00:35:49.146 I thought of you the minute I saw 00:35:49.166 --> 00:35:49.467 this. 00:35:49.706 --> 00:35:51.168 And because... Give it to me. 00:35:51.188 --> 00:35:51.608 Give it to me. 00:35:53.358 --> 00:35:55.021 I think you should do a bunch of 00:35:55.061 --> 00:35:59.724 workouts just in jeans. 00:35:59.744 --> 00:36:00.385 Do you know why? 00:36:01.666 --> 00:36:03.467 Because that's the dad bod reference. 00:36:03.487 --> 00:36:06.331 Oh, so you were on vacation. 00:36:06.670 --> 00:36:07.492 You miss this. 00:36:08.498 --> 00:36:10.980 So, twenty-four hours ago, the U.S. 00:36:11.420 --> 00:36:13.960 Health and Human Services put out a video, 00:36:14.081 --> 00:36:15.161 I'll find it in a second, 00:36:15.661 --> 00:36:17.101 of RFK Jr. 00:36:17.722 --> 00:36:18.782 and Kid Rock. 00:36:19.402 --> 00:36:21.842 It's like this weird workout mashup, 00:36:22.202 --> 00:36:23.422 taba with taba, 00:36:24.043 --> 00:36:28.324 and RFK gets into a cold plunge with 00:36:28.505 --> 00:36:29.485 jeans on. 00:36:30.528 --> 00:36:31.550 Not jean shorts. 00:36:31.869 --> 00:36:32.811 Because he doesn't want to show off his 00:36:32.871 --> 00:36:33.291 legs or what? 00:36:33.311 --> 00:36:33.931 It's got to be. 00:36:34.331 --> 00:36:35.512 That's what some people were saying. 00:36:36.253 --> 00:36:37.273 Not jean shorts, 00:36:37.474 --> 00:36:39.456 which also would have been insane. 00:36:40.356 --> 00:36:41.777 Who works out in jeans? 00:36:42.197 --> 00:36:43.438 I mean, I don't want to judge people, 00:36:43.498 --> 00:36:44.559 but I am. 00:36:45.079 --> 00:36:47.762 He gets into a cold plunge with a 00:36:47.922 --> 00:36:50.885 full-on ankle-length pair of jeans. 00:36:51.585 --> 00:36:52.646 I sort of feel like this is a 00:36:52.726 --> 00:36:54.807 moment where you just get to steal the 00:36:54.847 --> 00:36:57.429 buzz from this. 00:36:57.670 --> 00:36:58.329 Because people, 00:36:58.489 --> 00:37:00.311 the internet was in a tizzy. 00:37:02.219 --> 00:37:03.259 Yeah. 00:37:03.278 --> 00:37:04.000 Colleen gets it. 00:37:04.099 --> 00:37:05.039 Oh, no, not jeans. 00:37:07.400 --> 00:37:08.460 Here's what I would like you to do. 00:37:08.501 --> 00:37:10.041 Can you look that up and can you 00:37:10.181 --> 00:37:12.882 watch it so I can watch your face 00:37:13.302 --> 00:37:14.822 while you... Can we do one of those? 00:37:15.123 --> 00:37:18.864 So just Google RFK Kid Rock workout video 00:37:19.324 --> 00:37:21.864 or whatever. 00:37:23.525 --> 00:37:24.646 What would be cold punch? 00:37:24.666 --> 00:37:25.106 He's cold. 00:37:25.146 --> 00:37:25.626 They're working out. 00:37:25.646 --> 00:37:27.927 They're drinking milk in a sauna. 00:37:27.967 --> 00:37:28.907 I got to be honest with you. 00:37:29.407 --> 00:37:29.547 If... 00:37:30.342 --> 00:37:33.023 The kids in the hall circa nineteen ninety 00:37:33.385 --> 00:37:34.846 six made this video. 00:37:35.246 --> 00:37:35.967 People would be like, 00:37:35.987 --> 00:37:37.148 this is the dumbest thing ever. 00:37:37.568 --> 00:37:39.809 But the US government put this out less 00:37:39.829 --> 00:37:41.190 than twenty four hours ago. 00:37:41.650 --> 00:37:43.313 And it is a fever dream. 00:37:43.592 --> 00:37:44.833 It is very confusing. 00:37:45.414 --> 00:37:46.014 But hey, 00:37:46.094 --> 00:37:47.295 you do you if you want a cold 00:37:47.315 --> 00:37:48.277 plunge with jeans on. 00:37:49.291 --> 00:37:51.094 cold and then like the next frame he's 00:37:51.114 --> 00:37:52.514 like walking through his kitchen with 00:37:52.554 --> 00:37:54.655 jeans on but they're dry and i'm like 00:37:54.675 --> 00:37:57.438 the continuity guys come on the jeans need 00:37:57.478 --> 00:37:58.659 to be soaking wet what are we doing 00:37:58.860 --> 00:38:00.181 so do you have the video ready tell 00:38:00.201 --> 00:38:02.282 me when you start it i'm watching i'm 00:38:02.342 --> 00:38:05.806 watching rfk do push-ups inside the sauna 00:38:06.206 --> 00:38:08.347 kid rock who who i didn't think worked 00:38:08.427 --> 00:38:11.831 out ever because i whatever uh he's he's 00:38:11.891 --> 00:38:14.612 on like an assault bike at one point 00:38:14.632 --> 00:38:15.454 he flips the camera off 00:38:17.085 --> 00:38:19.224 Yes, he flips the camera off. 00:38:19.525 --> 00:38:21.746 Wait, then they're playing pickleball, 00:38:21.766 --> 00:38:22.445 which is hilarious. 00:38:22.505 --> 00:38:25.766 Now they're whole milk in a hot tub. 00:38:27.106 --> 00:38:28.347 More clips of working out. 00:38:29.467 --> 00:38:31.266 And where are we? 00:38:31.327 --> 00:38:32.927 Let's get... And here it is. 00:38:33.027 --> 00:38:34.487 Gene's in the sauna. 00:38:35.987 --> 00:38:36.987 Oh, my Lord. 00:38:37.168 --> 00:38:40.268 Is he in the cold plunge? 00:38:40.289 --> 00:38:41.148 I mean, in the cold plunge. 00:38:41.168 --> 00:38:41.409 I'm sorry. 00:38:41.449 --> 00:38:41.748 Gene's, 00:38:42.028 --> 00:38:45.190 he's getting with his jeans into the cold 00:38:45.210 --> 00:38:45.650 plunge. 00:38:45.849 --> 00:38:46.170 Yes. 00:38:47.324 --> 00:38:50.847 It looks like if it looks like they 00:38:50.867 --> 00:38:51.387 were like, hey, 00:38:51.427 --> 00:38:53.369 we have a camera crew here and they're 00:38:53.389 --> 00:38:54.771 only here for like another three hours. 00:38:55.791 --> 00:38:56.873 So what we should do. 00:38:56.992 --> 00:38:58.514 We don't have time for you to change 00:38:58.534 --> 00:38:59.536 in your. 00:38:59.715 --> 00:39:00.717 It's like, what do you got? 00:39:00.797 --> 00:39:02.719 We've got Kid Rock and a soft bike, 00:39:03.059 --> 00:39:07.083 cold plunge, a pool, milk, go. 00:39:08.199 --> 00:39:09.539 It was like an improv class. 00:39:09.599 --> 00:39:10.400 And they were like, all right, 00:39:10.420 --> 00:39:12.141 so what we're going to do is we're 00:39:12.161 --> 00:39:13.342 going to do fifteen push-ups. 00:39:13.661 --> 00:39:14.601 And then we're just, all right, 00:39:14.661 --> 00:39:15.262 what's the music? 00:39:15.481 --> 00:39:16.543 Ba-ba-da-ba, obviously. 00:39:16.563 --> 00:39:19.344 We're just going to do ba-ba-da-ba. 00:39:19.364 --> 00:39:19.623 Obviously. 00:39:19.643 --> 00:39:20.164 We've got Kid Rock here. 00:39:20.184 --> 00:39:21.344 We've got to promote us. 00:39:21.503 --> 00:39:22.545 It's very exercise-friendly. 00:39:23.824 --> 00:39:25.925 Like, if I were still in radio, 00:39:26.005 --> 00:39:28.907 we would be playing off this so hard. 00:39:29.867 --> 00:39:31.108 Maybe we start doing that. 00:39:31.148 --> 00:39:32.108 Is that the angle? 00:39:32.429 --> 00:39:33.889 All you'd have to do is just work 00:39:33.929 --> 00:39:34.530 out in jeans. 00:39:34.550 --> 00:39:35.909 And I feel like eighty six percent of 00:39:35.929 --> 00:39:37.150 the population will be like, oh, 00:39:37.210 --> 00:39:37.630 I get it. 00:39:37.791 --> 00:39:38.952 He's playing off of that. 00:39:39.672 --> 00:39:40.273 In my opinion, 00:39:40.313 --> 00:39:42.074 I would say you have to parody it 00:39:42.114 --> 00:39:44.375 so hard that people don't think you're 00:39:45.556 --> 00:39:46.076 advocating. 00:39:46.275 --> 00:39:47.856 I mean, 00:39:47.976 --> 00:39:49.998 even the Canadians and you know what a 00:39:50.018 --> 00:39:51.318 Canadian tuxedo is, right? 00:39:54.086 --> 00:39:56.768 uh, that's the full denim suit. 00:39:57.369 --> 00:39:57.548 Yeah. 00:39:57.588 --> 00:39:58.590 So it's denim on denim. 00:39:58.610 --> 00:40:00.050 So I had denim shirt, denim jacket, 00:40:00.070 --> 00:40:00.630 denim pants. 00:40:00.670 --> 00:40:03.371 That's a Canadian tuxedo respect to my 00:40:03.411 --> 00:40:04.552 neighbors from the, to the North. 00:40:04.652 --> 00:40:06.014 That's your, that's a Canadian tuxedo, 00:40:06.494 --> 00:40:06.813 but like, 00:40:08.474 --> 00:40:11.376 I don't even think they're cold plunging 00:40:11.416 --> 00:40:12.557 in jeans like that. 00:40:13.438 --> 00:40:14.378 You're not going to get a whole lot 00:40:14.398 --> 00:40:15.539 of range of motion out of your hips 00:40:15.559 --> 00:40:16.420 and knees after that. 00:40:16.440 --> 00:40:16.880 You know what I mean? 00:40:16.900 --> 00:40:17.820 It's feeling a little grippy. 00:40:19.818 --> 00:40:20.958 Yeah, doesn't make sense. 00:40:20.998 --> 00:40:22.278 But here's the thing. 00:40:22.639 --> 00:40:23.778 Again, 00:40:23.818 --> 00:40:25.199 we've talked about the word attention. 00:40:25.818 --> 00:40:30.119 And that even though we're talking about a 00:40:30.960 --> 00:40:31.880 silly part of the video, 00:40:31.900 --> 00:40:32.820 we're still talking about it. 00:40:33.420 --> 00:40:33.840 Correct. 00:40:34.221 --> 00:40:34.800 So the question is, 00:40:36.181 --> 00:40:38.081 is all attention good attention? 00:40:38.121 --> 00:40:39.822 I'm like, nah, I don't think it is. 00:40:41.382 --> 00:40:41.722 It's close. 00:40:41.802 --> 00:40:42.443 I think it's close. 00:40:42.483 --> 00:40:42.722 I think... 00:40:45.108 --> 00:40:47.753 We're in a noisy media environment. 00:40:48.072 --> 00:40:49.695 There's always wacky, 00:40:49.715 --> 00:40:51.836 crazy headlines almost every day. 00:40:53.498 --> 00:40:54.219 Salvatore, 00:40:54.320 --> 00:40:55.541 thank you for commenting live and joining 00:40:55.581 --> 00:40:55.802 live. 00:40:55.842 --> 00:40:57.563 He said, who works out in jeans? 00:40:58.045 --> 00:41:00.146 Jeans, hashtag strange. 00:41:01.007 --> 00:41:03.170 yeah i mean but here's the thing like 00:41:03.891 --> 00:41:05.913 we're talking about it so this is the 00:41:05.952 --> 00:41:08.335 point this is where anyone that's watching 00:41:08.356 --> 00:41:11.398 or listening that's like that's the point 00:41:11.858 --> 00:41:15.443 is doing something unique different new 00:41:16.364 --> 00:41:19.286 whatever it is and that's why there's even 00:41:19.387 --> 00:41:20.807 on like my channel doesn't get a ton 00:41:20.847 --> 00:41:22.610 of views and yours gets more and tony's 00:41:22.630 --> 00:41:23.771 gets more or whatever but like 00:41:25.474 --> 00:41:27.597 You got to be different to stand out. 00:41:27.617 --> 00:41:30.998 You have to be sometimes, I don't know, 00:41:31.018 --> 00:41:33.679 irreverent or unique or a different angle 00:41:33.739 --> 00:41:34.221 or something. 00:41:34.840 --> 00:41:36.181 So here's the lesson that I think we 00:41:36.202 --> 00:41:38.282 were working on in my podcast creator 00:41:38.322 --> 00:41:39.324 course two weeks ago, 00:41:39.364 --> 00:41:41.764 which is it might appear that there's a 00:41:41.864 --> 00:41:43.545 thousand different ways to do something. 00:41:43.686 --> 00:41:44.567 And there might be. 00:41:44.987 --> 00:41:45.927 You can pick three. 00:41:47.152 --> 00:41:48.793 And you can run the same information 00:41:48.833 --> 00:41:50.273 through your three different formats. 00:41:50.494 --> 00:41:51.554 Like I'll give you an example. 00:41:51.594 --> 00:41:52.335 Every once in a while, 00:41:52.355 --> 00:41:53.175 an idea hits me. 00:41:53.695 --> 00:41:54.476 I go to LinkedIn. 00:41:54.695 --> 00:41:56.376 I write a long LinkedIn diatribe, 00:41:56.757 --> 00:41:58.016 probably about two hundred and fifty, 00:41:58.057 --> 00:41:58.717 three hundred words. 00:41:58.918 --> 00:42:00.858 That's what I found works for me and 00:42:00.878 --> 00:42:01.458 for LinkedIn. 00:42:02.018 --> 00:42:03.860 If I get a bunch of reactions like 00:42:03.900 --> 00:42:05.420 I did to the post I launched this 00:42:05.481 --> 00:42:05.780 morning, 00:42:06.240 --> 00:42:07.561 I then turn that into a thirty to 00:42:07.601 --> 00:42:08.822 forty five second video. 00:42:09.402 --> 00:42:10.463 If that pops, 00:42:10.842 --> 00:42:12.804 I then create an Instagram carousel two or 00:42:12.824 --> 00:42:14.764 three days later to teach the idea in 00:42:14.864 --> 00:42:15.985 six to ten swipes. 00:42:17.065 --> 00:42:18.346 So it's the same idea. 00:42:19.945 --> 00:42:20.847 You're doing carousels, 00:42:20.907 --> 00:42:21.706 but video you're not, 00:42:21.726 --> 00:42:22.907 you're not doing statics, right? 00:42:22.947 --> 00:42:23.228 You're doing, 00:42:23.288 --> 00:42:24.688 you're doing all video carousel. 00:42:25.489 --> 00:42:26.268 I will do the, no, 00:42:26.509 --> 00:42:28.510 I'll do a text carousel. 00:42:28.570 --> 00:42:30.130 If it's a lesson, if it's like, 00:42:30.811 --> 00:42:31.070 if it's, 00:42:31.192 --> 00:42:33.333 if it's like here's in like six slides 00:42:33.833 --> 00:42:35.693 and I, but that's like ultra simple, 00:42:35.793 --> 00:42:38.155 like six words per slide at most. 00:42:39.144 --> 00:42:40.125 Right. 00:42:40.144 --> 00:42:40.666 Right. 00:42:40.686 --> 00:42:42.365 The audience is telling me whether this is 00:42:42.405 --> 00:42:42.905 good or not. 00:42:43.507 --> 00:42:44.226 And then I'm devoted. 00:42:44.327 --> 00:42:44.806 I'm developing. 00:42:44.967 --> 00:42:46.668 I can I can do a quick LinkedIn 00:42:46.708 --> 00:42:47.927 post or a video. 00:42:48.327 --> 00:42:48.809 Ten minutes. 00:42:49.349 --> 00:42:49.608 So I'm like, 00:42:49.628 --> 00:42:51.128 am I devoting ten minutes or an hour 00:42:51.168 --> 00:42:51.849 to this idea? 00:42:52.349 --> 00:42:54.070 And the more people like that one series 00:42:54.150 --> 00:42:55.150 I did, if blah, blah, 00:42:55.170 --> 00:42:57.032 blah company hired me, I would. 00:42:57.072 --> 00:42:58.492 These are the first three things I did. 00:42:59.291 --> 00:43:00.413 I got like one hundred thousand 00:43:00.432 --> 00:43:01.353 impressions on one. 00:43:01.693 --> 00:43:02.353 You're damn right. 00:43:02.393 --> 00:43:03.934 I'm doing ten more in the next two 00:43:03.974 --> 00:43:04.313 weeks. 00:43:04.673 --> 00:43:05.594 Then I let it go away. 00:43:06.552 --> 00:43:07.554 And then you know what comes out again 00:43:07.574 --> 00:43:08.114 in March? 00:43:08.614 --> 00:43:09.594 That old idea again. 00:43:09.735 --> 00:43:11.817 Same old gag, but maybe I twist it. 00:43:12.237 --> 00:43:14.719 Maybe it's now a different twist on if 00:43:14.938 --> 00:43:18.061 X, then Y. But if X, then Y, 00:43:18.762 --> 00:43:20.923 or before and after, 00:43:21.103 --> 00:43:22.545 those are the same formats. 00:43:22.744 --> 00:43:24.606 So what I'm trying to get at is 00:43:25.007 --> 00:43:26.949 you don't need to reinvent the wheel. 00:43:27.268 --> 00:43:29.190 Just reinvent where the wheel is. 00:43:29.550 --> 00:43:29.751 Like, 00:43:31.257 --> 00:43:33.257 we didn't understand what AI was two years 00:43:33.297 --> 00:43:33.577 ago. 00:43:33.677 --> 00:43:34.858 So we couldn't do AI, you know, 00:43:35.018 --> 00:43:36.418 could do content about AI, 00:43:36.858 --> 00:43:40.221 but we're doing if before and after you're 00:43:40.240 --> 00:43:41.521 doing before and after content, 00:43:42.081 --> 00:43:43.422 like this is where like weight loss 00:43:43.442 --> 00:43:45.402 centers or personal trainers are so great 00:43:46.003 --> 00:43:48.143 because they can visually show a change in 00:43:48.184 --> 00:43:50.425 a body similar to what you're talking 00:43:50.445 --> 00:43:51.746 about with your dad bod series. 00:43:52.445 --> 00:43:55.688 It's harder to show in two static images, 00:43:55.967 --> 00:43:57.307 someone recovering from a spinal cord 00:43:57.327 --> 00:43:57.608 injury. 00:43:57.728 --> 00:43:58.248 It's harder. 00:43:59.300 --> 00:44:01.641 I would say it's just as impactful though 00:44:01.681 --> 00:44:03.483 and needed to show people that. 00:44:03.682 --> 00:44:03.963 So we, 00:44:03.983 --> 00:44:05.302 you have to figure out what your version 00:44:05.382 --> 00:44:08.105 is right before and after this is why 00:44:08.164 --> 00:44:09.764 working and then make you the decision 00:44:10.085 --> 00:44:13.186 notice in a before and after Dave's not 00:44:13.226 --> 00:44:13.887 in the video. 00:44:14.126 --> 00:44:14.306 I mean, 00:44:14.427 --> 00:44:15.927 you're going to be your own content 00:44:15.967 --> 00:44:16.288 person, 00:44:16.547 --> 00:44:17.847 but if you were going to run someone 00:44:17.887 --> 00:44:18.088 from a, 00:44:18.489 --> 00:44:20.009 from a dad bod to what was your 00:44:20.088 --> 00:44:21.429 Roman Greek warrior, 00:44:22.402 --> 00:44:25.346 do gladiator dad bod to gladiator like 00:44:25.367 --> 00:44:27.568 there's your pitch showing that is better 00:44:27.588 --> 00:44:29.831 than telling that and that's simple and 00:44:29.851 --> 00:44:32.855 not easy so what's on the focus what's 00:44:32.875 --> 00:44:33.896 on the focus for you in the next 00:44:33.936 --> 00:44:34.197 quarter 00:44:36.916 --> 00:44:41.280 uh more content more unique angles uh my 00:44:41.320 --> 00:44:43.362 new therapist andrew is excellent in front 00:44:43.382 --> 00:44:46.364 of the video um we've got the lapel 00:44:46.403 --> 00:44:48.885 mics we did more we're doing more of 00:44:48.905 --> 00:44:50.766 that and friday tomorrow's friday we're 00:44:50.786 --> 00:44:53.367 doing some more content recording tomorrow 00:44:53.889 --> 00:44:56.070 i do i do want to start doing 00:44:56.690 --> 00:44:58.172 it's challenging with the the weather so 00:44:58.652 --> 00:45:00.532 uh so cold and plus i don't know 00:45:00.612 --> 00:45:02.293 it's not an excuse but like i think 00:45:02.333 --> 00:45:03.594 we want to do maybe we'll drive into 00:45:03.614 --> 00:45:03.976 the city 00:45:04.815 --> 00:45:06.498 uh driving to manhattan and do some more 00:45:06.538 --> 00:45:08.099 content like on like different street 00:45:08.119 --> 00:45:09.320 corners and things like that because 00:45:09.340 --> 00:45:13.043 that's something that i know uh will catch 00:45:13.063 --> 00:45:14.306 people's attention they know that 00:45:14.365 --> 00:45:16.067 intersection they they know that landmark 00:45:16.088 --> 00:45:18.469 whatever might be so i think content 00:45:18.489 --> 00:45:19.911 around that um 00:45:20.798 --> 00:45:24.599 We've also we've been using that the 00:45:24.639 --> 00:45:26.201 recording for game film, 00:45:26.221 --> 00:45:27.501 like to review game tape, 00:45:27.521 --> 00:45:30.461 meaning like we're recording through the 00:45:31.402 --> 00:45:31.762 AI app. 00:45:32.282 --> 00:45:32.583 Yeah. 00:45:32.663 --> 00:45:33.762 And also and also follow ups. 00:45:33.902 --> 00:45:34.123 Right. 00:45:34.184 --> 00:45:38.264 And so we're getting reps of recording the 00:45:38.324 --> 00:45:40.085 patient encounters that they signed off on 00:45:40.246 --> 00:45:40.905 in their intake. 00:45:42.146 --> 00:45:43.666 And the cool thing is now we don't 00:45:43.686 --> 00:45:44.186 really have time. 00:45:44.206 --> 00:45:46.088 And I do want to show you when 00:45:46.128 --> 00:45:46.987 Tony's here as well. 00:45:48.099 --> 00:45:49.840 But I think I maybe tease it to 00:45:49.860 --> 00:45:50.221 you guys, 00:45:50.260 --> 00:45:53.561 but inside of once it records a call 00:45:53.601 --> 00:45:55.362 or an interaction or a patient encounter 00:45:55.382 --> 00:45:55.762 or whatever, 00:45:56.603 --> 00:45:59.344 you can go into the profile or you 00:45:59.364 --> 00:46:01.465 can go into the system, the app, 00:46:02.166 --> 00:46:03.706 even on desktop or mobile, 00:46:04.246 --> 00:46:08.068 and there's a digital audio called Coach 00:46:08.128 --> 00:46:08.449 Dean. 00:46:08.489 --> 00:46:10.489 So like Coach Dean Naismith, 00:46:10.510 --> 00:46:12.751 the guy that coached Jordan at UNC. 00:46:12.990 --> 00:46:14.150 Did I tell you about this Coach Dean 00:46:14.190 --> 00:46:14.532 thing at all? 00:46:15.211 --> 00:46:15.351 No. 00:46:16.262 --> 00:46:16.822 Okay. 00:46:16.864 --> 00:46:17.423 So you can, 00:46:17.623 --> 00:46:19.065 you can pull up coach Dean and you 00:46:19.085 --> 00:46:19.626 can sit, you know, 00:46:19.666 --> 00:46:21.246 you press a button and it basically is 00:46:21.266 --> 00:46:21.927 like a phone call. 00:46:21.967 --> 00:46:22.288 You like, 00:46:22.347 --> 00:46:23.909 it rings coach Dean and coach Dean's like, 00:46:24.289 --> 00:46:25.369 Hey Dave, what's going on? 00:46:25.889 --> 00:46:27.291 And so I can say, Hey coach, 00:46:27.692 --> 00:46:28.192 Hey coach Dean, 00:46:28.211 --> 00:46:31.554 can you pull up that most recent physical 00:46:31.594 --> 00:46:33.817 therapy visit that I had with Jimmy McKay 00:46:34.496 --> 00:46:36.878 and tell me how I did, like, 00:46:36.918 --> 00:46:38.139 tell me how I performed or whatever. 00:46:38.940 --> 00:46:40.402 Typically coach Dean will say things like, 00:46:41.824 --> 00:46:43.925 Hey, the greeting was great. 00:46:44.365 --> 00:46:45.706 You didn't really set an agenda. 00:46:46.246 --> 00:46:47.027 You didn't, you know, 00:46:47.126 --> 00:46:47.927 manage their expectations. 00:46:47.967 --> 00:46:49.288 You didn't really manage Jimmy's 00:46:49.327 --> 00:46:49.967 expectations. 00:46:50.007 --> 00:46:51.068 You kind of just went right into 00:46:51.108 --> 00:46:51.489 treatment. 00:46:51.969 --> 00:46:52.769 The treatment was great. 00:46:53.030 --> 00:46:54.150 You own the treatment part. 00:46:54.489 --> 00:46:56.391 There was back and forth rapport, blah, 00:46:56.411 --> 00:46:56.710 blah, blah. 00:46:56.931 --> 00:46:57.831 And then at the end of the visit, 00:46:58.331 --> 00:46:59.871 you also weren't really, 00:47:00.072 --> 00:47:01.733 you didn't lock Jimmy in for the next 00:47:01.773 --> 00:47:01.992 visit. 00:47:02.032 --> 00:47:03.454 You didn't say the next date and time 00:47:03.534 --> 00:47:04.114 of that visit. 00:47:04.373 --> 00:47:05.574 You kind of left it up to like, 00:47:05.635 --> 00:47:06.514 all right, I'll text you. 00:47:06.534 --> 00:47:07.094 You text me. 00:47:07.135 --> 00:47:07.795 We're kind of busy. 00:47:07.876 --> 00:47:08.675 All right, I got to run. 00:47:09.175 --> 00:47:09.896 And you, 00:47:09.916 --> 00:47:11.797 Jimmy leaves our office or the therapist 00:47:11.838 --> 00:47:12.878 leaves the home visit or whatever. 00:47:13.318 --> 00:47:14.960 So that's how we're using it to get 00:47:15.380 --> 00:47:17.001 feedback on how the visit, 00:47:17.740 --> 00:47:18.902 how they performed in the visit. 00:47:20.643 --> 00:47:21.523 But just doing that, 00:47:21.702 --> 00:47:23.304 I recorded a couple of weeks ago, 00:47:24.445 --> 00:47:27.126 a video of coach Dean talking with 00:47:28.047 --> 00:47:31.972 my physical therapist dr andrew as we were 00:47:31.992 --> 00:47:33.673 and now it was like no patient identified 00:47:33.693 --> 00:47:36.137 information obviously but i did an 00:47:36.456 --> 00:47:38.219 instagram story about that and i'm like 00:47:38.239 --> 00:47:40.121 you know what this is similar to what 00:47:40.161 --> 00:47:41.682 i showed you earlier of the guy greg 00:47:41.722 --> 00:47:43.445 yuna talking to chat gbt 00:47:44.425 --> 00:47:46.987 in a way that's basically like his digital 00:47:47.007 --> 00:47:48.909 assistant, like talking about like, hey, 00:47:48.929 --> 00:47:49.989 what's on my calendar today? 00:47:50.269 --> 00:47:50.911 Hey, Greg, 00:47:50.951 --> 00:47:52.132 make sure you got to call your dad. 00:47:52.172 --> 00:47:52.851 It's his birthday. 00:47:52.972 --> 00:47:54.293 And you have this meeting and you have 00:47:54.313 --> 00:47:56.014 this meeting and whatever. 00:47:56.135 --> 00:47:57.536 And this thing is coming up in the 00:47:57.576 --> 00:47:58.956 next day or two or whatever. 00:47:59.664 --> 00:48:02.007 So just that in itself is content. 00:48:02.068 --> 00:48:03.929 And so we'll be probably putting out 00:48:03.949 --> 00:48:06.913 content around that in terms of how we're 00:48:07.012 --> 00:48:09.315 using it and that it's different because 00:48:09.335 --> 00:48:11.757 there's no physical therapist that is 00:48:12.039 --> 00:48:15.362 producing AI content or content that is 00:48:15.663 --> 00:48:17.143 the therapist or the business owner, 00:48:17.164 --> 00:48:18.746 the practice owner talking to some 00:48:18.766 --> 00:48:19.646 therapist 00:48:19.867 --> 00:48:23.028 ai assistant about hey how can i help 00:48:23.048 --> 00:48:24.590 my team better or how can we help 00:48:24.610 --> 00:48:27.172 our clients better or whatever and again 00:48:27.431 --> 00:48:28.833 maybe that'll be a dud but it'll be 00:48:29.054 --> 00:48:31.494 it'll be a unique different angle so to 00:48:31.514 --> 00:48:33.496 answer your question we're trying i'm 00:48:33.516 --> 00:48:35.038 trying to come up with unique and 00:48:35.077 --> 00:48:37.059 different angles that are different than 00:48:37.099 --> 00:48:40.021 like hey we we evaluate and treat back 00:48:40.041 --> 00:48:42.682 pain we help you know busy new yorkers 00:48:42.702 --> 00:48:44.443 get out of back pain and overcome chronic 00:48:44.483 --> 00:48:44.664 pain 00:48:45.364 --> 00:48:46.965 And so again, just going further, 00:48:47.025 --> 00:48:48.945 further up at the top of the funnel 00:48:49.306 --> 00:48:51.427 above the marketing funnel, 00:48:51.467 --> 00:48:52.226 but the attention. 00:48:52.907 --> 00:48:53.226 Attention. 00:48:54.887 --> 00:48:57.568 Look at what higher ticket industries are 00:48:57.608 --> 00:48:57.947 doing. 00:48:58.327 --> 00:48:59.568 The thing that you're talking about, 00:49:00.668 --> 00:49:03.889 high ticket sales, auto, yacht, 00:49:04.269 --> 00:49:04.909 real estate. 00:49:05.150 --> 00:49:05.650 They do this. 00:49:06.170 --> 00:49:06.829 They've been doing this. 00:49:06.849 --> 00:49:09.411 They record sessions all the time from 00:49:09.431 --> 00:49:11.791 their cold callers or SDRs. 00:49:12.092 --> 00:49:13.331 They've been doing it for years. 00:49:14.599 --> 00:49:16.219 there's that statistic, right? 00:49:16.239 --> 00:49:19.362 That a patient gets interrupted by a, 00:49:19.663 --> 00:49:22.204 by a medical provider within somebody has 00:49:22.244 --> 00:49:23.646 the staff, two seconds. 00:49:23.766 --> 00:49:24.407 I'm making that up. 00:49:25.427 --> 00:49:26.148 You can see that. 00:49:26.447 --> 00:49:27.949 Like we know that and we still do 00:49:28.010 --> 00:49:29.570 it, but now you can see it. 00:49:30.452 --> 00:49:32.652 It can measure how many words you say 00:49:32.713 --> 00:49:35.615 versus them in hockey. 00:49:35.775 --> 00:49:37.336 It's a, or basketball, 00:49:37.356 --> 00:49:39.378 it's ball possession, right? 00:49:40.440 --> 00:49:41.240 Talk possession. 00:49:41.380 --> 00:49:42.641 How many words did they get out? 00:49:42.862 --> 00:49:44.443 What was the tone or the sentiment? 00:49:44.882 --> 00:49:45.943 You could tell me what you thought it 00:49:45.983 --> 00:49:47.463 was, and then we can look, well, 00:49:47.483 --> 00:49:48.244 let's go to the tape. 00:49:48.545 --> 00:49:49.065 That's actually, 00:49:49.244 --> 00:49:50.686 you think you're actually creating a 00:49:50.726 --> 00:49:52.025 really great environment for people to 00:49:52.085 --> 00:49:54.007 tell you their deepest, darkest secrets. 00:49:54.487 --> 00:49:55.268 Turns out you're not. 00:49:55.568 --> 00:49:56.487 That's your perception. 00:49:56.867 --> 00:49:57.668 That ain't reality. 00:49:58.108 --> 00:49:59.929 And now long-term, you can see 00:50:01.431 --> 00:50:03.353 how does this therapist get people to come 00:50:03.393 --> 00:50:06.356 back and stay longer and come back for 00:50:06.416 --> 00:50:07.197 multiple whatever? 00:50:07.257 --> 00:50:08.818 It's like, ah, turns out it's the, 00:50:09.099 --> 00:50:10.199 it's the noises that are coming out of 00:50:10.219 --> 00:50:12.621 the mouth hole and not the magic fingers. 00:50:12.641 --> 00:50:13.382 Like who, who would have knew? 00:50:13.563 --> 00:50:13.943 Who knew? 00:50:14.403 --> 00:50:16.005 We knew there was no way to track 00:50:16.045 --> 00:50:16.144 it. 00:50:16.306 --> 00:50:17.586 And now there is and measure it. 00:50:17.666 --> 00:50:18.146 And now there is. 00:50:19.349 --> 00:50:21.670 I'll have to show you, uh, and Tony, 00:50:21.690 --> 00:50:23.432 I want another call, but, um, 00:50:24.400 --> 00:50:26.963 The analytics of this app is insane. 00:50:27.023 --> 00:50:27.903 It gives all of that, 00:50:27.923 --> 00:50:29.664 what you just said, the talk ratio, 00:50:30.286 --> 00:50:32.268 how many minutes the therapist is 00:50:32.307 --> 00:50:32.768 speaking, 00:50:33.168 --> 00:50:35.311 how many minutes the client is speaking. 00:50:36.391 --> 00:50:39.335 There's different other metrics of the 00:50:39.355 --> 00:50:42.918 interruptions and who went on the longest 00:50:42.978 --> 00:50:44.940 monologue until the other person spoke or 00:50:44.960 --> 00:50:45.201 whatever. 00:50:45.240 --> 00:50:46.422 There's all these different metrics. 00:50:46.963 --> 00:50:47.643 And for us, 00:50:47.664 --> 00:50:49.327 we're looking at it as like, I mean, 00:50:49.447 --> 00:50:50.829 it's different for different patients. 00:50:50.849 --> 00:50:52.753 So some of our clients might be seventy 00:50:52.813 --> 00:50:55.056 or eighty and maybe they don't talk as 00:50:55.117 --> 00:50:55.317 much. 00:50:55.356 --> 00:50:58.081 But then there's some clients that are 00:50:58.603 --> 00:50:59.204 have different 00:51:00.835 --> 00:51:02.956 like fears and anxieties or nervous or 00:51:02.976 --> 00:51:04.757 whatever and like they're talking more and 00:51:04.878 --> 00:51:06.998 like they're talking sixty or seventy 00:51:07.039 --> 00:51:09.159 percent of the interaction but then 00:51:09.199 --> 00:51:11.121 sometimes the therapist is talking fifty 00:51:11.181 --> 00:51:12.902 sixty seventy percent of the interaction 00:51:12.942 --> 00:51:14.603 it's wild to see the difference and but 00:51:14.943 --> 00:51:16.884 but then i talk with my therapist in 00:51:16.963 --> 00:51:18.885 person or on a zoom call for coaching 00:51:18.925 --> 00:51:21.206 and mentorship and we riff on that we're 00:51:21.226 --> 00:51:23.108 like okay this is here's what the 00:51:23.148 --> 00:51:25.108 analytics says let's ask coach dean let's 00:51:25.268 --> 00:51:27.090 ask coach dean how it went or whatever 00:51:27.989 --> 00:51:30.052 and it's so much collaboration so in the 00:51:30.132 --> 00:51:32.775 future we should even be recording that 00:51:32.795 --> 00:51:34.036 stuff as long as it's not saying the 00:51:34.076 --> 00:51:36.458 patient's right or client's name or any 00:51:36.518 --> 00:51:38.360 other uh protected health information or 00:51:38.380 --> 00:51:40.222 whatever but that could be recorded where 00:51:40.262 --> 00:51:42.543 it's like coach dean on the screen myself 00:51:42.824 --> 00:51:44.445 myself and the therapist there we're doing 00:51:44.485 --> 00:51:47.228 like a a session that's basically meant to 00:51:47.409 --> 00:51:49.371 optimize our performance but also so that 00:51:49.391 --> 00:51:51.932 we just help more people and that could 00:51:51.952 --> 00:51:52.434 be content 00:51:55.086 --> 00:51:55.987 Um, 00:51:56.007 --> 00:52:00.389 you get to see something and then actually 00:52:00.409 --> 00:52:01.769 be able to walk away with actionable 00:52:01.969 --> 00:52:02.530 steps. 00:52:02.670 --> 00:52:05.090 I mean, that was the low tech version. 00:52:05.110 --> 00:52:05.510 I mean, 00:52:05.570 --> 00:52:08.072 I literally used a cassette tape when I 00:52:08.092 --> 00:52:09.733 was in radio is you would sit down 00:52:09.753 --> 00:52:10.512 in front of your boss. 00:52:10.793 --> 00:52:13.393 He would just hit fast forward and then 00:52:13.474 --> 00:52:14.393 randomly hit play. 00:52:14.474 --> 00:52:15.715 And you'd listen to just you, 00:52:15.755 --> 00:52:18.635 the broadcaster for like two minutes or 00:52:18.695 --> 00:52:20.356 ten minutes until he heard. 00:52:20.416 --> 00:52:21.697 And he'd just be there like shuffling 00:52:21.717 --> 00:52:22.418 through his papers. 00:52:22.797 --> 00:52:23.277 I'd be there. 00:52:24.681 --> 00:52:26.286 not in my stomach waiting for them to 00:52:26.326 --> 00:52:27.347 find something wrong, 00:52:27.869 --> 00:52:29.032 but kudos to my boss. 00:52:29.112 --> 00:52:31.255 Cause for four years I never left and 00:52:31.275 --> 00:52:34.282 like felt less than he always using it 00:52:34.302 --> 00:52:34.943 the right way. 00:52:36.552 --> 00:52:38.454 And he wouldn't do it as cheesy as, 00:52:38.534 --> 00:52:39.215 what do they call that? 00:52:39.235 --> 00:52:41.376 Like the compliment sandwich where it's 00:52:41.416 --> 00:52:42.338 like, that was great. 00:52:42.438 --> 00:52:43.217 This need work. 00:52:43.539 --> 00:52:44.498 That was awesome too. 00:52:45.320 --> 00:52:47.262 He really was like super open-ended and 00:52:47.282 --> 00:52:48.742 was like, what did you think about that? 00:52:49.302 --> 00:52:50.744 And the beginning I would be super, 00:52:50.905 --> 00:52:52.885 like my first couple months or years 00:52:52.925 --> 00:52:55.108 there, I was super defensive, right? 00:52:56.009 --> 00:52:56.588 I screwed that up. 00:52:57.750 --> 00:52:59.090 He was also from California. 00:52:59.130 --> 00:53:01.293 Dude was very, very chill. 00:53:01.333 --> 00:53:02.853 He was like, I think everything's great, 00:53:02.873 --> 00:53:04.335 but where do you want this to go? 00:53:04.534 --> 00:53:05.635 I'm like, what do you mean? 00:53:05.655 --> 00:53:06.096 Next week? 00:53:06.115 --> 00:53:07.197 He's like, no, in your career. 00:53:07.317 --> 00:53:09.199 I'm like, oh, you're here to help me, 00:53:09.559 --> 00:53:11.579 not penalize me. 00:53:11.619 --> 00:53:12.681 I'm like, got it. 00:53:13.081 --> 00:53:14.141 As soon as I felt that, 00:53:14.222 --> 00:53:14.643 I was like, 00:53:15.574 --> 00:53:15.894 Cool. 00:53:16.054 --> 00:53:16.275 Okay. 00:53:16.394 --> 00:53:17.135 Still was awkward. 00:53:17.235 --> 00:53:18.617 I mean, you hate hearing your own voice, 00:53:18.757 --> 00:53:20.398 but doing it for twenty five years still 00:53:20.458 --> 00:53:20.757 sucks. 00:53:21.838 --> 00:53:22.759 But you just get you don't get over 00:53:22.778 --> 00:53:22.818 it. 00:53:22.838 --> 00:53:23.760 You just get past it. 00:53:24.340 --> 00:53:26.161 So for anybody like using this, 00:53:26.380 --> 00:53:28.563 if it feels weird, that's sort of normal. 00:53:29.003 --> 00:53:30.324 But zoom out and look at the big 00:53:30.364 --> 00:53:30.704 picture. 00:53:30.764 --> 00:53:32.085 It's like it's to make you better. 00:53:32.324 --> 00:53:33.144 And it does. 00:53:33.324 --> 00:53:33.505 I mean, 00:53:34.286 --> 00:53:35.847 God bless everybody in PT school who was 00:53:35.867 --> 00:53:36.788 trying to get us to write those 00:53:36.827 --> 00:53:37.447 reflections. 00:53:37.927 --> 00:53:39.028 Reflection is good, 00:53:39.068 --> 00:53:40.750 but me sitting down to write a thousand 00:53:40.789 --> 00:53:42.951 words because I was told to do it 00:53:42.971 --> 00:53:43.472 in a class, 00:53:43.711 --> 00:53:44.992 that didn't do anything for me. 00:53:45.532 --> 00:53:46.733 Reflecting works, 00:53:46.853 --> 00:53:48.914 but how you do it is terribly important. 00:53:48.954 --> 00:53:50.195 And I think now we have some tools 00:53:50.235 --> 00:53:52.416 to make that better, better, better. 00:53:54.177 --> 00:53:55.739 How about, uh, I'll ask you, 00:53:55.938 --> 00:53:57.079 you asked the question to me, 00:53:57.139 --> 00:53:57.820 how about for you? 00:53:57.860 --> 00:53:58.641 What are you working on? 00:53:58.701 --> 00:53:59.922 How might you use some of this? 00:54:00.443 --> 00:54:03.724 Any different ideas, content strategies? 00:54:04.105 --> 00:54:05.847 Yeah. 00:54:06.126 --> 00:54:09.530 It's, it's not a cute thing anymore. 00:54:09.889 --> 00:54:12.411 It's like the first thing I'm going to 00:54:12.472 --> 00:54:13.813 now, like it's, you know, 00:54:13.833 --> 00:54:14.753 it took me this long. 00:54:14.793 --> 00:54:15.594 Like it was always in my, 00:54:15.793 --> 00:54:16.554 it's been in my last, 00:54:16.614 --> 00:54:17.856 in my top three for the last two 00:54:17.876 --> 00:54:18.135 years. 00:54:18.536 --> 00:54:20.117 Now it's typically the first or second 00:54:20.137 --> 00:54:20.938 thing I go to. 00:54:21.818 --> 00:54:21.958 Um, 00:54:23.791 --> 00:54:24.753 And it's just able to amplify. 00:54:24.773 --> 00:54:25.813 I mean, I'm a team of one. 00:54:26.034 --> 00:54:26.333 So, I mean, 00:54:26.353 --> 00:54:27.695 I'm just winging most of this stuff. 00:54:29.976 --> 00:54:30.836 I mean, it's helped me. 00:54:32.621 --> 00:54:34.081 I looked at the biggest log jams. 00:54:34.161 --> 00:54:36.242 The biggest log jams for me, ironically, 00:54:36.262 --> 00:54:38.264 weren't finding guests or good topics. 00:54:38.643 --> 00:54:40.105 It was processing everything. 00:54:40.465 --> 00:54:42.346 It was the thumbnails and the titles and 00:54:42.365 --> 00:54:43.045 the descriptions. 00:54:43.425 --> 00:54:44.666 The things that I don't even know, 00:54:44.907 --> 00:54:45.586 do they matter? 00:54:46.166 --> 00:54:47.387 I listen to a lot of podcasts. 00:54:47.688 --> 00:54:49.108 I hardly ever look at the description. 00:54:49.628 --> 00:54:50.208 Hardly ever. 00:54:50.469 --> 00:54:52.730 Maybe the title, maybe the thumbnail, 00:54:52.750 --> 00:54:53.391 because that's quick. 00:54:54.030 --> 00:54:54.530 But for me, 00:54:54.592 --> 00:54:55.652 I needed to look past that. 00:54:55.813 --> 00:54:57.673 So, I mean, I told you my big, 00:54:57.713 --> 00:54:57.914 hairy, 00:54:57.934 --> 00:54:59.315 audacious goal was three hundred and sixty 00:54:59.335 --> 00:55:01.777 five episodes in a calendar year. 00:55:02.217 --> 00:55:03.938 I'm on pace for six hundred and something. 00:55:04.119 --> 00:55:04.260 Now, 00:55:04.500 --> 00:55:05.561 I might want to take a month off 00:55:05.601 --> 00:55:07.661 in June and I can because I'm, 00:55:07.802 --> 00:55:08.023 you know, 00:55:08.882 --> 00:55:11.045 I'm plus three sixty five over three sixty 00:55:11.105 --> 00:55:11.465 five. 00:55:12.365 --> 00:55:14.788 But the goal isn't just crank out three 00:55:14.827 --> 00:55:15.648 sixty five. 00:55:15.789 --> 00:55:18.510 It's can I do three sixty five a 00:55:18.550 --> 00:55:19.052 minuses? 00:55:20.559 --> 00:55:21.960 Like, I want good. 00:55:22.340 --> 00:55:23.742 I don't ever actually go for the A+, 00:55:23.762 --> 00:55:24.682 because I've never hit one. 00:55:25.184 --> 00:55:25.543 But, like, 00:55:26.224 --> 00:55:27.585 I want other people to see that, too. 00:55:27.846 --> 00:55:28.726 That it's not the, 00:55:28.987 --> 00:55:30.708 let's polish every word and make it a... 00:55:31.128 --> 00:55:33.150 I don't make Avenger movies. 00:55:33.590 --> 00:55:34.411 I make radio. 00:55:34.612 --> 00:55:36.193 I think you can do it, too, 00:55:36.233 --> 00:55:38.655 with these things and these things. 00:55:38.815 --> 00:55:40.757 It's possible and greatly needed for your 00:55:40.797 --> 00:55:41.878 business and your community. 00:55:42.018 --> 00:55:46.420 So... Party shots? 00:55:46.440 --> 00:55:46.981 Party shots. 00:55:47.481 --> 00:55:47.681 I mean, 00:55:47.722 --> 00:55:49.204 we kind of riffed on it already, but... 00:55:51.288 --> 00:55:51.487 Again, 00:55:51.527 --> 00:55:53.869 just putting out more video and then being 00:55:53.929 --> 00:55:56.411 mindful of not putting out the same old 00:55:56.451 --> 00:55:58.090 stuff that you've already seen from every 00:55:58.112 --> 00:56:00.472 other physical therapist or healthcare 00:56:00.492 --> 00:56:01.492 provider or whatever. 00:56:02.173 --> 00:56:04.474 At least for me, I don't, respectfully, 00:56:04.594 --> 00:56:05.675 anyone watching or listening, 00:56:06.115 --> 00:56:06.737 whatever you do, 00:56:06.777 --> 00:56:08.356 you're gonna do and it doesn't affect me. 00:56:09.458 --> 00:56:09.958 one iota. 00:56:10.458 --> 00:56:10.858 But for me, 00:56:10.958 --> 00:56:13.402 I want to think outside of the box, 00:56:13.862 --> 00:56:14.842 do things differently. 00:56:15.202 --> 00:56:17.304 Jimmy and Tony have pushed me or nudged 00:56:17.344 --> 00:56:18.686 me immensely over the years, 00:56:18.826 --> 00:56:20.728 especially in the last two years or so. 00:56:21.449 --> 00:56:23.851 And like Tony says, like if you, 00:56:23.951 --> 00:56:24.331 you know, Dave, 00:56:24.371 --> 00:56:25.853 if you go to like a pizza place, 00:56:25.873 --> 00:56:27.094 like how come you don't record it? 00:56:27.690 --> 00:56:28.391 Like now, 00:56:28.492 --> 00:56:29.914 of course I was trying to do some 00:56:29.954 --> 00:56:31.597 content in Puerto Rico and then it's like 00:56:31.956 --> 00:56:32.677 my family. 00:56:32.739 --> 00:56:33.880 So there's the balance of like, 00:56:33.900 --> 00:56:35.583 we're trying to do like family stuff and 00:56:36.304 --> 00:56:38.527 I'm trying to get my road microphone set 00:56:38.567 --> 00:56:40.028 up and the waves are crashing on this, 00:56:40.309 --> 00:56:41.130 this pier. 00:56:41.210 --> 00:56:42.652 Uh, and, uh, 00:56:43.233 --> 00:56:43.434 you know, 00:56:43.715 --> 00:56:44.956 there's the balance there of like, okay, 00:56:45.036 --> 00:56:45.315 when, 00:56:45.436 --> 00:56:46.436 when do I need to like turn it 00:56:46.516 --> 00:56:48.099 off and just do the family stuff, 00:56:48.119 --> 00:56:50.181 which of course is vitally important. 00:56:50.240 --> 00:56:52.463 But if you see an angle, 00:56:52.503 --> 00:56:54.766 you think of an idea, whatever, for me, 00:56:54.945 --> 00:56:55.246 it's just, 00:56:55.505 --> 00:56:56.586 I'm trying to capture it and want to 00:56:56.606 --> 00:56:57.208 put it out there. 00:56:57.728 --> 00:56:59.530 And so just, uh, 00:56:59.630 --> 00:57:01.411 Alex Ramosi says it knew better or 00:57:01.452 --> 00:57:01.833 different. 00:57:01.972 --> 00:57:02.413 And so, uh, 00:57:06.440 --> 00:57:08.460 we're trying to be different and of course 00:57:09.181 --> 00:57:11.382 new angles and new unique approaches and 00:57:11.402 --> 00:57:13.483 all that but different content that you 00:57:13.523 --> 00:57:15.023 don't see from other physical therapists 00:57:15.123 --> 00:57:17.646 or physical therapy practices or even even 00:57:17.686 --> 00:57:19.907 healthcare providers so maybe it is things 00:57:19.967 --> 00:57:22.867 like having pizza at some place in new 00:57:22.887 --> 00:57:24.708 york city that has nothing to do with 00:57:25.028 --> 00:57:27.831 your core business again it's just top top 00:57:27.951 --> 00:57:30.112 of the above the marketing funnel it's the 00:57:30.211 --> 00:57:32.492 top of the attention funnel to try to 00:57:32.512 --> 00:57:34.173 get more folks into your world 00:57:35.048 --> 00:57:35.768 Yep, agreed. 00:57:37.070 --> 00:57:39.210 I would say, yeah, I reiterate this. 00:57:39.250 --> 00:57:41.070 And if I'm going to give presentations on 00:57:41.110 --> 00:57:43.190 communications at organizations, 00:57:43.990 --> 00:57:45.092 healthcare organizations, 00:57:45.112 --> 00:57:46.751 like APTA organizations, 00:57:46.851 --> 00:57:47.952 and I want to dumb it down, 00:57:48.211 --> 00:57:49.952 but I like parallels, frequency, 00:57:50.152 --> 00:57:52.452 intensity, time, type, volume, 00:57:52.492 --> 00:57:54.974 progression, exercise principles. 00:57:56.581 --> 00:57:57.702 their communication principles. 00:57:58.181 --> 00:57:59.623 Right now in in twenty twenty six, 00:57:59.764 --> 00:58:02.525 I'm just like, OK, I've got my intensity, 00:58:02.585 --> 00:58:04.487 time, type, volume and progression down. 00:58:04.967 --> 00:58:06.068 I'm focused on frequency. 00:58:06.389 --> 00:58:08.391 Can I now run a three hundred and 00:58:08.431 --> 00:58:09.972 sixty five things through that? 00:58:10.353 --> 00:58:13.114 The answer is yes, you can too. 00:58:13.755 --> 00:58:16.838 But if you honestly can't recognize that 00:58:16.898 --> 00:58:19.641 someone from your organization needs to. 00:58:19.800 --> 00:58:20.400 I see this all. 00:58:20.440 --> 00:58:21.362 Look, look at this. 00:58:21.722 --> 00:58:23.043 Go to any APTA 00:58:25.056 --> 00:58:27.599 state chapter website or academy or 00:58:27.800 --> 00:58:29.461 whatever, orthopedics, geriatrics, 00:58:29.481 --> 00:58:30.382 pediatrics, whatever. 00:58:30.862 --> 00:58:33.105 They all have president, vice president, 00:58:33.346 --> 00:58:34.726 secretary, treasurer. 00:58:34.987 --> 00:58:36.909 You know those four, right? 00:58:37.349 --> 00:58:40.132 Leader, co-leader, secretary, 00:58:40.213 --> 00:58:42.114 I don't know, organization, treasurer, 00:58:42.414 --> 00:58:42.675 money. 00:58:43.456 --> 00:58:46.496 it is the fact that more of these 00:58:46.536 --> 00:58:49.978 organizations in their executive committee 00:58:50.358 --> 00:58:52.860 don't have a fifth finger i'll use the 00:58:52.900 --> 00:58:54.940 finger analogy the thumb where's your 00:58:54.960 --> 00:58:58.682 comms person that person should not be a 00:58:58.762 --> 00:59:01.503 committee that person is either a leader 00:59:01.623 --> 00:59:04.244 on your board or you are invisible like 00:59:04.949 --> 00:59:07.789 And we understand being visible is not 00:59:07.849 --> 00:59:08.590 optional anymore. 00:59:08.891 --> 00:59:11.152 You are not the authority because you are 00:59:11.291 --> 00:59:12.331 APTA New York. 00:59:12.972 --> 00:59:13.992 I love you, APTA New York. 00:59:14.012 --> 00:59:14.733 But if I'll see you, 00:59:14.753 --> 00:59:15.733 I don't understand you. 00:59:15.753 --> 00:59:16.514 If I don't understand you, 00:59:17.014 --> 00:59:17.994 I'm on to the next thing. 00:59:18.574 --> 00:59:19.514 So visibility is not, 00:59:19.594 --> 00:59:20.376 here's my parting shot. 00:59:20.715 --> 00:59:23.597 Visibility is not optional in twenty 00:59:23.637 --> 00:59:24.818 twenty six. 00:59:24.838 --> 00:59:25.797 We're back on Tuesday. 00:59:25.818 --> 00:59:27.579 Dave, 00:59:27.619 --> 00:59:29.099 good luck recovering from Puerto Rico. 00:59:29.199 --> 00:59:30.480 And I want to see more dad bod, 00:59:30.539 --> 00:59:32.101 more dad bod over the weekend. 00:59:34.126 --> 00:59:34.387 That's it. 00:59:34.407 --> 00:59:34.666 We're out. 00:59:34.686 --> 00:59:36.108 Boys, what the hell are you doing? 00:59:36.148 --> 00:59:38.969 Follow Tony Maritano on YouTube at Total 00:59:39.010 --> 00:59:40.050 Therapy Solution. 00:59:40.090 --> 00:59:41.112 Find Dave Kittle at 00:59:41.132 --> 00:59:44.313 conciergepainrelief.com and on YouTube at 00:59:44.333 --> 00:59:45.514 The Dave Kittle Show. 00:59:45.835 --> 00:59:48.978 And follow Jimmy McKay at PT Podcasts on 00:59:48.998 --> 00:59:50.139 YouTube, the socials, 00:59:50.239 --> 00:59:52.019 and wherever you binge podcasts you 00:59:52.039 --> 00:59:53.702 pretend are for CEUs. 00:59:54.021 --> 00:59:55.443 And hey, just a reminder, 00:59:55.943 --> 00:59:57.224 none of this was for advice. 00:59:57.244 --> 00:59:58.585 This was for entertainment only. 00:59:59.045 --> 01:00:00.427 Our lawyers say that counts. 01:00:00.507 --> 01:00:01.246 Thanks, Keith.