Broadcasting way too early from three
separate Wi-Fi connections.
It's PT Breakfast Club with Tony Meritato,
Dave Kittle and Jimmy McKay.
Do you want to know some of the
best advertising Dave Kittle could do?
Because he's been in Puerto Rico for like
a week and a half and he's always
in Florida or he's in the Smoky Mountains.
Like the best advertising you can do is
like,
this is what people that work with me
get to do.
This is what you get to do if
you run a concierge practice in New York
City, you get to do these things.
That'd be the best average.
Sorry, I'm not here again.
I'm out doing things.
Dave's not here.
Well,
he's in Puerto Rico or he's back from
Puerto Rico.
I don't know the answer.
He's supposedly back.
All right.
Good morning, Tony Maritato.
How are you?
Wonderful.
You had a crazy idea in the group
chat this morning, I think was very,
very unique and inspiring.
Yeah, I was thinking about this.
You know,
we've been talking about like therapists
who want to produce more content.
And really, I mean,
it comes down to the same thing as
the patient out here who wants to
exercise.
They know they need to exercise.
They know how to exercise.
They just don't know how to get themselves
to exercise.
Therapists know they want to make content.
They just haven't figured out how to get
themselves to make the content.
So I was like, well,
what if we just use the voice feature
of AI to be a co-host,
to be my own AI Jimmy McKay and
be like, hey, you know,
let's pick a topic.
All right.
I'm going to talk about knee replacement.
Let's zero down.
All right.
I'm going to talk about people who have
this tight rubber band sensation around
their knee after knee replacement.
And let's go.
You are.
He cut out for you too, right?
He's frozen.
Yep.
All right.
So where,
where I think Tony is going is Tony,
you're just cutting out.
So I'll, I'll sort of chime in,
which is,
this is what I've done for people.
And I continue to do for people who
are sort of saying this to use a
Dave analogy,
because he's a baseball player is you can
go take batting practice by yourself where
you throw the ball up in the air
and swing and hit the ball.
That's not that crazy.
you can hit off a d which is
a little better which is all right or
you take live bp and like why is
live bp the best because it's what you're
gonna do in the game so you could
sit there and pretend to be in a
podcast in your living room and answer
questions right and that'll get you
something or you could have someone off
camera ask you questions or
And that's what I do to people,
which is I say,
you tell me what audience you're trying to
reach.
And I go, got it.
And then we sit down for thirty minutes
and I hit you with twenty questions.
I go the extra step of like actually
going and editing those things and then
being like, here,
here's a Google Drive full of those twenty
reels that are all branded and whatnot.
wasn't the thing with Google's notebook
LLM,
you could like drop a scientific PDF in
it.
It would do,
it would like make it a podcast where
it would be AI talking to AI.
I never did that.
I've heard those.
They sound unbelievably realistic.
It's crazy.
People talk.
Are we?
No, no, no.
So that's the thing.
Yeah.
Notebook LLM will do it for you,
but that takes you out of it.
What I'm suggesting is basically, hey,
I need a partner to get me into
this because I know that if you get
me doing ten, twenty, thirty podcasts.
I will build the reps and then I
can take over.
Then I can start bringing guests on.
Then I can talk to other humans.
But the easiest thing in the world would
be that AI co-host who shoots questions at
me because we can all answer questions and
they're going to do a better job at
asking those questions than virtually
anything else we could possibly use.
Don't disagree.
I mean,
I'm using it all over the place, right?
I mean,
I use it when this live stream is
done,
when I go to flip it to a
podcast episode from a live stream.
have it write a better title right now
it's smart doesn't win because i put
together an outline of what we could talk
about based on our group chat like i'm
just letting people in on our process
which is not that scientific that you can
steal we have a group chat that we're
constantly like oh look at this weird
thing oh hey we should talk about this
or dave's in puerto rico what is he
talking about dad bod which i want to
find out more
And then when we're done though,
maybe we don't talk about all those
things,
but we understand how the systems work.
And we know that we need to put
together a great thumbnail with a great
title,
great description for all these SEO.
Like we understand how the game,
the physics works.
And then if you understand how this power
tool works,
you can yes and with that.
So I think it sounds like a great
use for,
this is data from Star Trek The Next
Generation.
If you were like, hey data,
instead of like curing cancer,
why don't you pitch me some podcast
questions so I can tee off on them
like batting practice.
So I have a quick example of,
Someone prominent, fairly whatever,
local prominent on Instagram doing
content,
speaking to this digital assistant that I
believe is most likely through ChatGPT.
I sent a private link in the chat.
I'm not sure if the audio will be
able to pull through if you want to
do it.
But there is some funny content from this
guy, Greg Yuna in New York City.
He's a jeweler.
So he's a jewelry designer.
I don't know if you guys I can't
hear the audio.
No,
I don't want to play it because sometimes
we get dinged for playing other audio.
Okay.
So you guys are watching this live or
on the replay in terms of video.
So some of this guy's content,
this is a previous client of ours.
He's a jewelry designer, super successful,
but he's also...
almost like not a comedian,
but he's hilarious.
He's funny.
So he does this either in his office
or in his car or whatever.
He's talking to a virtual assistant named
Amanda.
Now it's most likely what Tony's talking
about, which is the voice.
feature inside of ChatGPT or Gemini or
whatever.
Greg has Amanda with a British accent and
she's like, hey, good morning, Greg.
Then he's like, hey, what it do, Amanda?
Run me through my schedule.
What do we have today?
The one thing was his father's birthday.
He's like, oh my God,
thank you for reminding me.
I got to hit up my dad.
Then he also jokes and he's like, Amanda,
you're too serious today.
Take it easy.
Lay back a little bit.
Give it to me real, whatever.
He's talking
to what sounds like a human but it's
actually a voice assistant and so when
tony mentioned this in the chat i thought
of this guy greg he puts out content
that has nothing to do with his core
business this content is him his
personality or personal brand or whatever
but it has nothing to do with jewelry
and designing uh then some of his other
content is actually images of his diamonds
and bracelets and rings and necklaces and
all that
But this is where Simon Sinek comes in
and says,
people don't care about what you do.
Start with why, essentially, Simon Sinek.
So this guy doing this reinforces this
idea that marketing isn't the first touch.
This is why I never want to be
a director of marketing.
I want to be in charge of attention,
which is like, how do we get attention?
I was at CSM last week and I
was sitting with a booth and I wasn't
going to say who.
And they are a polished product.
They are amazing.
And I was sitting there just shooting the
shit with them.
And I was like,
this is a great spot.
You must have paid extra to be right
here.
But I was watching people walk by and
sort of glance.
And I was like, where's your megaphone?
And they're like, what do you mean?
And I'm like,
you have a product at CSM that people
need to sort of like,
it's a little deeper than a billboard.
Like they need to sort of step up.
If they stepped up and they tried it,
people would be blown away.
And I was like,
so you got to go get them.
Being on the corner ain't enough.
This is why people,
this is why Subway has the sandwich
twirler guy, the sign twirler dude.
This is why people wear sandwich boards.
This is why car dealers,
this is going to make room.
my car dealers get the inflatable,
whatever.
It's like, I got to earn your attention.
You don't buy an F one because of
the crazy googly guy,
but you pay attention to that's where the
Chevy dealer is every time you drive by.
Cause being on the corner ain't enough
people.
So where's your megaphone?
And I offered this company, I go Saturday,
I have nothing to do.
I'll sit here for two hours for free.
And I will reel people in.
Cause I knew if they bought, I said,
you have to buy the megaphone.
I'm not going to Walmart.
You go bring me a karaoke machine,
I will get people to try your product.
Because all I saw was fish going by
and going by.
I'm like,
you don't eat because there's a lot of
fish in the water.
They didn't have bait.
No bait.
You got to get those fish in the
boat.
So this guy talking about nothing is so
Seinfeldian.
that it makes sense.
Because now when you think about jewelry,
you think about him first.
You might not buy from him,
but you thought of him first.
It's attention before marketing,
before sales.
That is the order now.
Here's the thing.
So I'm going to say a lot of
the clinicians watching this,
they don't want to be the sign flipper.
They don't want to be the, you know,
wiggly guy.
They don't want to do that stuff.
So what we're trying to do is we're
trying to find a compromise.
You are my patient who says,
I want to throw the football with the
grandkids,
but you're also my patient who says,
I don't want to lift weights.
I don't want to exercise.
I don't want to change my lifestyle or
my habits.
So it's our job to give them an
option that maybe they can tolerate until
they have something better.
This would be something like that.
Show me, don't tell me.
This is their crutch.
Yeah, correct.
Yeah.
Show me, don't tell me.
Right.
Like, you know.
Trying to think of other, like,
this happens so often.
Like I'll be, I mean,
I'm gonna reference CSM so many times
because I'll like run into people or meet
new people.
And I'm like, people will be like, oh,
Jimmy hosts a podcast.
You should get on there.
And the funny part is their personality
changes when I bring a microphone out or
even when I'm just like,
what would you want to talk about?
Like they automatically go, like,
they like,
you can actually watch them get smaller.
They're like, well,
I don't know what I would say.
And I'm like, oh,
everything we've been talking about for
the last twenty eight minutes.
That like if I should have had a
microphone,
I should just walk around with a
microphone on me.
I actually shared it with you guy with
you guys.
I can't remember the guy's name, Frankie.
The guy who went viral because he like
walked around with like a PVC desk and
a green screen and he pretended to be
like working remotely.
And he was like in a UFC fight.
He was working remotely on a water slide.
I was at the U.S.
physical therapy booth.
doing interviews,
twenty nine interviews in two days.
That's a lot of content, everybody.
But why am I standing still?
Why don't I why don't I just do
something ridiculous?
Why aren't I with a ring light and
a camera and a headset and a PVC
desk just for like a little bit of
zhuzh?
And that's what I'm doing.
Bring it.
You have to bring it to me from
now on.
That's what it is.
So real quick off topic, Dave,
before you came on,
Jimmy said Dave's going to come on with
this beautiful tan.
I am not seeing anything.
Was Puerto Rico in like a weather alert
for clouds or what?
I had some extra admin work.
I was out in the sun.
We actually did zip lining.
I don't know if you guys saw some
of my stories.
It was a crazy video.
I was, you know,
three hundred and twenty eight feet off
the ground over trees.
And also I filmed one of them like
selfie video and didn't drop my phone.
And they said, if you drop your phone.
It's gone.
We're not helping you get it.
It's gone.
Yeah, it's in the jungle somewhere.
Find My Phone does not work in the
jungle that well.
Yeah, so because we're off-season,
your boy had to go heavy with the
mineral-based SPF-Fifty,
so I have no glaze.
I have no tan.
Um, how was Puerto Rico?
I've never been,
but I have family that are from Puerto
Rico.
I've never been, how is it worth it?
Amazing, beautiful, amazing food.
People are amazing.
Uh, we've been,
I've been there twice and it gets better
every time.
That's on the destination list.
Quick backstory.
My mom was from Columbia, South America.
We had family friends that were in Puerto
Rico.
I remember I spent a summer there.
I think I was fourteen or fifteen.
It was an amazing experience.
We had been back a couple of times
since.
But that was the first time in my
life I remember dreaming in Spanish
because you just grit so much.
You know, it breaks my heart.
My kids have been in Spanish class since
like
first grade through ninth grade and they
can't speak a single word of spanish but
you just took a month two months of
living there and it's incredible but yeah
it's a beautiful country or columbia was
awesome too i did columbia i did medellin
and cartagena and would would recommend
like heart would highly recommend i've
been more places i thought you got you
reminded me i've done a couple places i've
been i'm worldly i'm worldly
And you also,
you get a ton of domestic tours with
the podcast.
Yeah,
the problem is I was just in Anaheim
and I could tell you what the inside
of the conference center looks like and
the inside of the Hilton bar looks like.
And then what's every, I, that's the,
that's the crappy part of like some of
the stuff that I just need to be
smarter.
I need to on the back end of
the front end.
Yeah.
But you know what APTA did?
They did a wilderness physical therapy
training course at Joshua tree.
So like it was like a pre-con,
which is a con before the con.
And it was like a two or three
day course in the world.
And it was like,
bring your bring your tent,
bring your sleeping bag.
Here's a list.
My roommate from PT school did it.
And that's a good idea because it was
with some I mean,
he made like crazy connections.
Right.
If your game is connections,
being in a tent or on a campfire
with people with no cell service is
definitely a way to is to force that
connection to be built.
Now,
and I know we have a couple other
topics teed up,
but you guys were asking me to briefly
cover the dad bod thing,
which I filmed in Puerto Rico.
Nice.
So I have day one, two, three,
and four of what I'm literally just making
up, which is, you know,
day one of bloated dad bod to shredded
Romanian soldier six pack in six weeks.
I'm not going to sell a program or
anything.
But a bunch of the content that I
did in the hotel,
the two different hotel gyms,
and pretty good amount of equipment and
all that.
It's kind of usually modified in a hotel
gym.
But they had a good enough amount of
equipment.
And I didn't even have...
I need to buy one.
I need to get a tripod that I
can put my phone four or five feet
off the ground.
I was just resting my phone against...
exercise equipment putting it on like the
you know the the drink holder on like
a recumbent bike or whatever um and some
of the content was uh with with my
road microphone to shout out jimmy because
i got the road lapel mics um and
then some of the content was just like
me working out and so a lot of
it was with me with my shirt off
which i know like i joke in the
video in the video i'm like you know
you know hey this bloated that and i'm
like i'm like cringe yes because
Content?
Yes.
And it's like,
I'm making fun of myself doing it.
But the point is,
is that the one thing,
there's one thing that I've gotten out of
doing this with you guys the past couple
months.
Jimmy mentioned already,
which is attention.
Attention before the marketing.
Before all this,
I thought of the top of the funnel
marketing and referral partners and
doing content or interviewing physicians
or all these other things which I need
to be doing.
I have a phone call today with a
personal trainer in the New York City
area.
So that all that stuff is happening all
the time.
But what is like even further up the
funnel, right?
So it's the attention type stuff.
And the one thing about that Twitter post
from
I don't know, a year or two ago.
Remember that the post that got like a
hundred thousand impressions or whatever
on Twitter about, uh,
the one with that one,
my shirt was on, I was flexing,
but my shirt was on.
Uh, and that, that post was the,
just if anyone's new here,
the post was something like, um,
If you're a self-paid physical therapist,
do you agree or disagree that you should
be fit if you're selling physical therapy
to make two hundred fifty to four hundred
dollars per visit or whatever?
So obviously it was a polarizing post on
purpose.
It covered health insurance and self-pay
and fitness and health.
And what is your definition of health?
I know I wasn't shirtless in that one.
That's the thing.
It was like,
it was like a tight t-shirt or whatever,
but I wasn't shirtless.
So the point of this now is I'm
going to be putting out.
Yes.
Ben, Ben Galen is here.
He's saying thirst trap, David Rubin shot.
Now I didn't see what his comments said,
but I'm going to see how this goes.
I haven't posted any yet,
but I did get like my first,
you know, four days of doing it.
Now the challenge is now I'm back in
New York and it's like,
My garage is not the most aesthetically
pleasing to record, like, video these.
And outside, it's thirty degrees still,
so...
First, it doesn't matter.
Second, you understand, I know you know,
these are always filmed in reverse.
The person always starts at the result,
then starts binging, gains the weight,
gets all swollen,
and then releases these videos in the
opposite order.
I don't think anybody has ever made a
series like this where they actually went
from out of shape to in shape in
that sequence.
Well, I am the exception to the rule.
Real quick, you should do the whole, like,
the newspaper to show the dates on every
single one of them because it would be
mind-blowing that somebody actually went
from out of shape to in shape.
The only guy to do it was Mac
from Always Sunny in Philadelphia.
He got huge,
and then he got jacked again, like,
on the show.
Like...
in, in, in, you know, semi real time.
Okay.
That is a smart way to do it.
Do it in reverse.
I did it.
One of my first videos in like video
production one in college, my buddy Vinny,
we did like,
we thought it'd be funny to like,
to have a product where you could grow
hair, like hair in a can.
So we had,
was it me getting my head shaved or
him?
I can't remember, but we,
we filmed everything in reversed.
And then the ending part was the
beginning, which was me shaving his head.
and then having all the hair,
and I was spraying it in the can,
but that was the only way to do
it.
Then he's like,
didn't really think about this,
and I got to walk around with a
shaved head for a couple weeks.
All right, so what are the topics today?
We wanted to talk about that idea in
terms of podcasting.
I think using AI as a sounding board.
I did a drive down to DC not
long ago, and AI, like the voice mode,
just like the guy in the car,
taught me logical fallacies because I had
three hours to kill.
And I turned it into a quiz.
Teach me what the logical fallacy is.
How do I spot it?
Because a lot of people will use them
in arguments right online.
I am the I am an awesome argument
arguer now on social media because I just
unplug your argument because they taught
me how to argue instead of like going
at these people.
I'm like, well,
I'm going to unplug your arguments.
That's a way to use it for good.
So what else do we have going on?
What do we want to talk about?
Let me get the content list.
Oh, secret information doesn't matter.
This came from the idea that I started
using this app called vidIQ,
which essentially is a plugin for YouTube.
And it can just help you.
So what I'm doing is I'm downloading or
dumping in large...
transcripts from podcasts or interviews
like this that we're going to do.
And I'm like, what is the actual,
what should the title be?
Breakfast club, PT breakfast club,
February,
is not a great title for a YouTube
video or a podcast episode.
Cause it doesn't tell you what you're
going to get.
Right.
In the past, I might've been like,
I interviewed Dave Kittle at CSM.
That's cool for Dave Kittle or people who
know, like, and trust him already.
What am I going to get out of
this?
So the idea here is like,
How are we being smarter?
Secret information doesn't matter.
So I think what we what we typically
do is we overvalue what other people know
and we undervalue what we know.
And that is nowhere more evident than CSM,
where like some of the best presenters and
speakers like the Chad Maddens,
like you're going to get in front of
him and he's going to tell you like
the basic stuff.
And he's going to look you in the
eye and be like, that stuff works.
But I could give you the most.
Do you want the most expensive?
Do I got a bridge?
You can buy it.
It's in Brooklyn.
But that ain't going to do it.
So it's the basic thing.
So I have a cohort of people who
are creating podcasts now.
They're all physical therapists right now.
And I am beating the fancy out of
them.
I'm like, you're overthinking it.
You're overthinking it.
Do it less.
So I think everybody is guilty of this.
this is the same as the clinician who's
like a twenty-year clinician looking for
the next course,
looking for more information.
How can I mobilize the glenohumeral joint
a little bit differently?
And, you know,
what do I do with the SI joint?
I must be missing something.
You're not missing anything.
Either you're doing a good job or you're
not.
You're not missing anything.
There's no specialized technique.
When I had started, I looked at vidIQ.
I looked at TubeBuddy.
They have all these fancy analytics and
you're like, oh my gosh, this is amazing.
I didn't even know that.
Okay.
But at the end of the day,
it doesn't really matter.
You put out content that people want to
consume.
The algorithm will do all the rest of
the work.
It doesn't matter if you don't put tags.
It doesn't matter if you don't...
I'm even going to say...
depending on the audience and depending on
the niche.
And for most of us,
we're putting out educational content more
than entertaining content.
So it's like, you know what?
I don't have to do thumbnails anymore.
It's nice.
It's fancy.
There's an idea behind it.
But if somebody is dealing with some knee
pain and it's very specific or common one,
you know,
why does my calf hurt so much after
my knee replacement?
They're looking for that and they're gonna
find that video regardless of what it
looks like,
regardless of a thumbnail or not,
regardless of the title as long as the
search engine can say, hey,
this is why you have calf pain and
the person's gonna consume the content,
you know?
And I don't have to waste my time
going through all of those extra steps.
Doesn't make me any better,
doesn't make the content any better.
The only caveat I would say now,
the reason I went back onto vidIQ is
it's now doing some of the heavy lifting.
So instead of me having to take everything
out of one thing,
put it into ChatGPT and back into YouTube,
it's like, we got it.
So essentially it's like,
it's a ChatGPT plug into YouTube where I'm
like,
is this saving me ten minutes of video?
That makes sense for me to pay five
hundred bucks a year.
The average person doing a couple videos a
month, probably not going to make sense.
The one thing I've been learning, though,
from Tony is just like he had dabbled
in that.
I just haven't used vidIQ.
But in general, with Tony,
I think you're kind of suggesting here,
but you mentioned it also privately to us
is like,
Don't worry about all the other stuff.
Of course, Jimmy,
you put out a ton of videos and
all that.
But I think Tony says for the newbies
starting up,
don't worry about all these other apps and
a perfect thumbnail and a perfect title
and this and that.
Tony is just suggesting it's more about
volume.
Just get content out and the search engine
or the YouTube or the algorithm or
whatever will...
surface more of your stuff,
the more that you put out in terms
of volume and also relevant to the ideal
group and population.
I was talking to someone really smart
yesterday who has a good idea and I
won't give it away even though I could
give it away.
No one's going to take it because no
one's going to take it because it's hard
and no one's going to do it better
than him because he's pretty uniquely
positioned to do this idea.
And I was but this person is not
social media savvy.
So he has a great pot at the
end of the rainbow pot of gold.
And he's like,
but how do I get all these people
to find me?
And I was like, well, my friend.
welcome.
And I just welcome to the internet.
Like that's, that's the hard part.
Right.
So I was explaining this to him and
he's like,
I'm not even on half these platforms.
Do I need to be on all of
them?
And I was like, first of all,
I tell people all the time,
the only platform or platforms you should
be on are the ones you already use
to start.
Anyway,
if you're going to be the one making,
if you don't like being on Tik TOK,
don't be on Tik TOK because you're going
to hate it.
So if you like consuming, great.
Start with one.
right the second thing is and i had
to sort of give this guy an analogy
this guy's super high level smart so i
had to almost triple dumb it down because
i was like
Instagram is reverse Tinder.
He's like, what do you mean?
I go,
you're going to put stuff out there.
And Tinder wants to be the matchmaker.
The algorithm is not there to beat you
or to suppress you.
The algorithm is there.
It doesn't understand you.
You think you're stunningly clear.
You're not.
So I'm like, the more you put out,
the more words that you use,
the more accounts that connect with you,
the better it becomes.
Long game.
That's why the longer... Wow,
this got easier.
The algorithm finally figured me out.
The second part is the thing that is
true.
So I was essentially saying he was trying
to connect with a very small subset of
people in the world.
And I was like,
you have to oversaturate the world with
your stuff.
So if this doesn't sound like a good
use of your time,
don't do the idea or realize that someone
else needs to do that part of the
business.
Because his idea without traffic does not
work.
And that sucks,
but that's the way it is.
Now,
the other part that I heard yesterday,
actually, I was listening to,
I can't think of his name.
I shared the video with you guys,
but one of the things-
I don't know.
One of the things that he said was,
you know,
it doesn't matter if you put something out
there and it's not good because the
algorithm is so good.
It just won't show it to more people.
It'll do a sampling.
But if it's not good,
they won't show more people and nobody's
going to see it.
So just keep posting.
When I.
when i help people launch things i like
i realize that i have to do ninety
percent psychological work so like if you
take my podcast course one of the first
things i'm gonna tell you is your first
ten episodes will suck and everybody's
like almost jarred because they're used to
being like everything's gonna be great and
you're gonna be great from day one and
everything's perfect i'm like your first
ten episodes are just gonna suck and then
after that punch lands and they come back
from reality i go but only compared to
your next thirty
And you're going to think it sucks.
It's terrible.
It's a one out of a hundred.
The average person is like, yeah,
it's fine.
To them, it's a fifty.
It's mayonnaise.
It's going to get better.
And that's just repetition.
Imagine a CI saying the first ten patients
you see,
you're going to be a crappy PT.
It's true for some people.
But they don't say that.
Maybe they should.
Maybe someone was like, listen, man,
these are all low stakes.
You're not going to hurt anybody.
Look, just don't hurt anybody.
But you're probably not going to do any
good.
Even if I,
even if they know like something's better
than nothing,
the psychological stakes would have been
lowered for me.
And then I would have been like, Oh,
I can breathe.
Not like, make sure you do it perfectly.
Go to bat and say,
you have to put the ball in right
center field.
You're never going to hit the ball.
Cause you're overthinking it.
You're hitting your grip of the bat too
tight.
A lot of baseball analogies coming at you.
Hey, real quick.
My patients are walking in the door.
I'll catch you guys on Tuesday.
You guys have an amazing weekend.
Yeah.
Sounds good, Tony.
I almost want Tony to just put a
headset on and just go full GoPro while
he's treating this patient.
How come we're not there yet?
We kind of are, right?
I mean,
he's pretty much doing that for the most
part.
He's done it with the mics and all
that.
Yeah.
I mean, I asked him the other day.
I'm like,
how much time are you spending...
He brought up a particular post that got
a thousand comments, not a thousand views,
not a thousand likes people commenting is
insane.
Like someone in this world typing for two
and a half seconds is really hard to
do.
And he got a thousand of those in
like the first twenty four or forty eight
hours.
And he was teaching me.
Well,
usually with his post about like total
knee replacement,
post-surgical and like the cat pain he
talked about.
Everyone, not everyone,
a lot of people like to share their
story.
They want to share,
here's what my experience was.
And it might resonate.
It might not.
It happens a lot in these Facebook groups.
I mean, I think...
The past couple of years,
I think that Facebook groups have kind of
been in general,
at least in the physical therapy business
ones that we've seen a lot.
Some of the Facebook groups seem to have
been dying.
I think school SKOL is a big competitor
that's been probably taking some attention
away from Facebook groups.
but tony's knee replacement group is still
thriving and yeah people that had a knee
replacement a couple months ago a couple
years ago people love to chime in with
this was my experience this was these were
this was how this is how many hours
i slept this these were the shoes i
tried these were the whatever
modifications i did at home this would and
some people like i don't know what i
don't know what if we could use that
in any kind of way but it's like
maybe some people don't have an outlet
with their spouse, their partner,
their neighbor, their family, whatever.
And they want to,
they want to get that off their chest
in a digital Facebook forum.
I don't know.
It's gotta be meaningful.
It's gotta feel like it was a milestone.
Like I won't say achievement.
I don't feel like getting in, having,
having an ear replacement is an
achievement, but you went through it.
Um,
which isn't necessarily everything, right?
You can't like,
so like I'm trying to think of things
like a marathon group, right?
Like this is why people like to go
through into PT groups because it's
specific.
Like somebody,
Sky Donovan had me great advice early in
my career.
If I'm ever trying to break the ice
with someone who's a PT,
I ask them a question about PT school
or I put them in that frame of
mind.
And it's the only thing you can really
say we all have in common.
If you're a PT,
we all went to school.
You can't...
Everything after that is a variable.
Everything after that is this.
But you're like,
we were all students once.
And you're like, yeah, yeah, yeah.
Tell me about that.
So I took Tony's logic of we all
went through in this group.
We all had an ear replacement.
So he's like...
His question was stunningly stupid.
It was like,
how many degrees did you get after a
week of getting your ear replacement?
And could people...
I could not wait to comment fast enough.
I asked a question and I'll look at
it in a second.
I asked people,
I use Tony's logic on LinkedIn and I
go, where are you in your PT career,
plus or minus seven years?
And it's just a two question poll.
I'll go look at it right now.
But I bet you that thing has a
ton of engagement.
Why?
I didn't even ask you to comment.
I just asked you to touch a button.
But the goal was engagement.
I wanted to see who was paying attention.
And I'm curious,
and here's why I picked seven years.
I went to whatever data was available.
I said,
what's the average PT career span right
now?
And they said seven years before someone
leaves.
And I was like, ooh, that's crazy.
That's crazy.
Crazy.
But I wanted to know what part of
my audience that was willing to respond to
that poll that they saw during that day
was above or below average.
And I'll look it up now.
But I went the other way where I
used to ask really,
really high level LinkedIn post questions
or poll questions to try to get really
good data.
And I realized if it's confusing or if
it's not meaningful to me,
I'm not going to answer and then I'm
going to get nothing.
How can you use that?
Like,
what are your patients or future patients?
The question would be,
what do they all have in common or
that they'd be willing to brag or I
guess the word is reminisce about more.
Uh, yeah.
So we, yeah.
Cause we do like,
we do ortho and then we do kind
of like geriatric and neuro.
So, uh, I mean,
back pain is one thing that's probably one
of the most common things I'm trying to
think is that,
is that the point of like everything else
is different after that?
Um, cause you know, humans are,
they don't have pain,
they don't have injuries.
And then at some point in their life,
they have some aches or pains and they
have some back pain or whatever.
I'm not sure.
Here's that post I'm talking about on
LinkedIn.
This was a day ago.
I literally just said, tell me about you,
question mark.
How long have you been a PT?
Plus seven years, minus seven years.
Two hundred and twenty eight votes in.
I tell you what,
I I haven't been on LinkedIn too much
in the past, maybe six or so months.
But.
Two hundred and twenty eight votes on a
poll is typically higher than I ever see
on a poll.
It also helps when I when when your
caption and your question are so simple.
Third grade, fifth grade reading level.
It's all on one line.
It's not a paragraph.
It's not a narrative.
It's very you made it very easy for
someone to read, understand and vote.
Yep.
So apparently my audience is above average
because seventy one percent of the people
responding.
So seventy one percent of two hundred
twenty eight are saying they're over seven
years and just twenty nine percent are
under seven years.
But that could also be because a large
majority or no,
what it's going to say could be because
of students,
but only thirty percent answering.
And then I don't know.
I like interaction like this.
It tells me who I'm talking to.
You get a little bit of intelligence,
a little intel.
And so I think we could maybe assume
that maybe... I mean,
because you kind of have a base of
a very diverse amount of physical
therapists, right?
So I think we could kind of assume
that the...
mid to late stage career physical
therapists are on LinkedIn more often as
opposed to newer grads or PTs that are
only seven years or less in their career?
I think a lot of students are on
LinkedIn now because Twitter's not really
a place that a lot of people are
doing it.
So I think they're like,
where do I go?
And I think their professors or the people
that their CIs are like, I don't know,
LinkedIn.
It's becoming more conversational.
You can see people pushing back when
things become Twittery.
And the same is on threads,
which is like the Instagram version of
Twitter.
When people start doing LinkedIn sort of
stuff, people are like,
bring that stuff back over to LinkedIn,
bro.
That's not what we're here for.
We're here for... I mean,
we didn't even get into this,
but could Dave steal a viral moment right
now?
I thought of you the minute I saw
this.
And because... Give it to me.
Give it to me.
I think you should do a bunch of
workouts just in jeans.
Do you know why?
Because that's the dad bod reference.
Oh, so you were on vacation.
You miss this.
So, twenty-four hours ago, the U.S.
Health and Human Services put out a video,
I'll find it in a second,
of RFK Jr.
and Kid Rock.
It's like this weird workout mashup,
taba with taba,
and RFK gets into a cold plunge with
jeans on.
Not jean shorts.
Because he doesn't want to show off his
legs or what?
It's got to be.
That's what some people were saying.
Not jean shorts,
which also would have been insane.
Who works out in jeans?
I mean, I don't want to judge people,
but I am.
He gets into a cold plunge with a
full-on ankle-length pair of jeans.
I sort of feel like this is a
moment where you just get to steal the
buzz from this.
Because people,
the internet was in a tizzy.
Yeah.
Colleen gets it.
Oh, no, not jeans.
Here's what I would like you to do.
Can you look that up and can you
watch it so I can watch your face
while you... Can we do one of those?
So just Google RFK Kid Rock workout video
or whatever.
What would be cold punch?
He's cold.
They're working out.
They're drinking milk in a sauna.
I got to be honest with you.
If...
The kids in the hall circa nineteen ninety
six made this video.
People would be like,
this is the dumbest thing ever.
But the US government put this out less
than twenty four hours ago.
And it is a fever dream.
It is very confusing.
But hey,
you do you if you want a cold
plunge with jeans on.
cold and then like the next frame he's
like walking through his kitchen with
jeans on but they're dry and i'm like
the continuity guys come on the jeans need
to be soaking wet what are we doing
so do you have the video ready tell
me when you start it i'm watching i'm
watching rfk do push-ups inside the sauna
kid rock who who i didn't think worked
out ever because i whatever uh he's he's
on like an assault bike at one point
he flips the camera off
Yes, he flips the camera off.
Wait, then they're playing pickleball,
which is hilarious.
Now they're whole milk in a hot tub.
More clips of working out.
And where are we?
Let's get... And here it is.
Gene's in the sauna.
Oh, my Lord.
Is he in the cold plunge?
I mean, in the cold plunge.
I'm sorry.
Gene's,
he's getting with his jeans into the cold
plunge.
Yes.
It looks like if it looks like they
were like, hey,
we have a camera crew here and they're
only here for like another three hours.
So what we should do.
We don't have time for you to change
in your.
It's like, what do you got?
We've got Kid Rock and a soft bike,
cold plunge, a pool, milk, go.
It was like an improv class.
And they were like, all right,
so what we're going to do is we're
going to do fifteen push-ups.
And then we're just, all right,
what's the music?
Ba-ba-da-ba, obviously.
We're just going to do ba-ba-da-ba.
Obviously.
We've got Kid Rock here.
We've got to promote us.
It's very exercise-friendly.
Like, if I were still in radio,
we would be playing off this so hard.
Maybe we start doing that.
Is that the angle?
All you'd have to do is just work
out in jeans.
And I feel like eighty six percent of
the population will be like, oh,
I get it.
He's playing off of that.
In my opinion,
I would say you have to parody it
so hard that people don't think you're
advocating.
I mean,
even the Canadians and you know what a
Canadian tuxedo is, right?
uh, that's the full denim suit.
Yeah.
So it's denim on denim.
So I had denim shirt, denim jacket,
denim pants.
That's a Canadian tuxedo respect to my
neighbors from the, to the North.
That's your, that's a Canadian tuxedo,
but like,
I don't even think they're cold plunging
in jeans like that.
You're not going to get a whole lot
of range of motion out of your hips
and knees after that.
You know what I mean?
It's feeling a little grippy.
Yeah, doesn't make sense.
But here's the thing.
Again,
we've talked about the word attention.
And that even though we're talking about a
silly part of the video,
we're still talking about it.
Correct.
So the question is,
is all attention good attention?
I'm like, nah, I don't think it is.
It's close.
I think it's close.
I think...
We're in a noisy media environment.
There's always wacky,
crazy headlines almost every day.
Salvatore,
thank you for commenting live and joining
live.
He said, who works out in jeans?
Jeans, hashtag strange.
yeah i mean but here's the thing like
we're talking about it so this is the
point this is where anyone that's watching
or listening that's like that's the point
is doing something unique different new
whatever it is and that's why there's even
on like my channel doesn't get a ton
of views and yours gets more and tony's
gets more or whatever but like
You got to be different to stand out.
You have to be sometimes, I don't know,
irreverent or unique or a different angle
or something.
So here's the lesson that I think we
were working on in my podcast creator
course two weeks ago,
which is it might appear that there's a
thousand different ways to do something.
And there might be.
You can pick three.
And you can run the same information
through your three different formats.
Like I'll give you an example.
Every once in a while,
an idea hits me.
I go to LinkedIn.
I write a long LinkedIn diatribe,
probably about two hundred and fifty,
three hundred words.
That's what I found works for me and
for LinkedIn.
If I get a bunch of reactions like
I did to the post I launched this
morning,
I then turn that into a thirty to
forty five second video.
If that pops,
I then create an Instagram carousel two or
three days later to teach the idea in
six to ten swipes.
So it's the same idea.
You're doing carousels,
but video you're not,
you're not doing statics, right?
You're doing,
you're doing all video carousel.
I will do the, no,
I'll do a text carousel.
If it's a lesson, if it's like,
if it's,
if it's like here's in like six slides
and I, but that's like ultra simple,
like six words per slide at most.
Right.
The audience is telling me whether this is
good or not.
And then I'm devoted.
I'm developing.
I can I can do a quick LinkedIn
post or a video.
Ten minutes.
So I'm like,
am I devoting ten minutes or an hour
to this idea?
And the more people like that one series
I did, if blah, blah,
blah company hired me, I would.
These are the first three things I did.
I got like one hundred thousand
impressions on one.
You're damn right.
I'm doing ten more in the next two
weeks.
Then I let it go away.
And then you know what comes out again
in March?
That old idea again.
Same old gag, but maybe I twist it.
Maybe it's now a different twist on if
X, then Y. But if X, then Y,
or before and after,
those are the same formats.
So what I'm trying to get at is
you don't need to reinvent the wheel.
Just reinvent where the wheel is.
Like,
we didn't understand what AI was two years
ago.
So we couldn't do AI, you know,
could do content about AI,
but we're doing if before and after you're
doing before and after content,
like this is where like weight loss
centers or personal trainers are so great
because they can visually show a change in
a body similar to what you're talking
about with your dad bod series.
It's harder to show in two static images,
someone recovering from a spinal cord
injury.
It's harder.
I would say it's just as impactful though
and needed to show people that.
So we,
you have to figure out what your version
is right before and after this is why
working and then make you the decision
notice in a before and after Dave's not
in the video.
I mean,
you're going to be your own content
person,
but if you were going to run someone
from a,
from a dad bod to what was your
Roman Greek warrior,
do gladiator dad bod to gladiator like
there's your pitch showing that is better
than telling that and that's simple and
not easy so what's on the focus what's
on the focus for you in the next
quarter
uh more content more unique angles uh my
new therapist andrew is excellent in front
of the video um we've got the lapel
mics we did more we're doing more of
that and friday tomorrow's friday we're
doing some more content recording tomorrow
i do i do want to start doing
it's challenging with the the weather so
uh so cold and plus i don't know
it's not an excuse but like i think
we want to do maybe we'll drive into
the city
uh driving to manhattan and do some more
content like on like different street
corners and things like that because
that's something that i know uh will catch
people's attention they know that
intersection they they know that landmark
whatever might be so i think content
around that um
We've also we've been using that the
recording for game film,
like to review game tape,
meaning like we're recording through the
AI app.
Yeah.
And also and also follow ups.
Right.
And so we're getting reps of recording the
patient encounters that they signed off on
in their intake.
And the cool thing is now we don't
really have time.
And I do want to show you when
Tony's here as well.
But I think I maybe tease it to
you guys,
but inside of once it records a call
or an interaction or a patient encounter
or whatever,
you can go into the profile or you
can go into the system, the app,
even on desktop or mobile,
and there's a digital audio called Coach
Dean.
So like Coach Dean Naismith,
the guy that coached Jordan at UNC.
Did I tell you about this Coach Dean
thing at all?
No.
Okay.
So you can,
you can pull up coach Dean and you
can sit, you know,
you press a button and it basically is
like a phone call.
You like,
it rings coach Dean and coach Dean's like,
Hey Dave, what's going on?
And so I can say, Hey coach,
Hey coach Dean,
can you pull up that most recent physical
therapy visit that I had with Jimmy McKay
and tell me how I did, like,
tell me how I performed or whatever.
Typically coach Dean will say things like,
Hey, the greeting was great.
You didn't really set an agenda.
You didn't, you know,
manage their expectations.
You didn't really manage Jimmy's
expectations.
You kind of just went right into
treatment.
The treatment was great.
You own the treatment part.
There was back and forth rapport, blah,
blah, blah.
And then at the end of the visit,
you also weren't really,
you didn't lock Jimmy in for the next
visit.
You didn't say the next date and time
of that visit.
You kind of left it up to like,
all right, I'll text you.
You text me.
We're kind of busy.
All right, I got to run.
And you,
Jimmy leaves our office or the therapist
leaves the home visit or whatever.
So that's how we're using it to get
feedback on how the visit,
how they performed in the visit.
But just doing that,
I recorded a couple of weeks ago,
a video of coach Dean talking with
my physical therapist dr andrew as we were
and now it was like no patient identified
information obviously but i did an
instagram story about that and i'm like
you know what this is similar to what
i showed you earlier of the guy greg
yuna talking to chat gbt
in a way that's basically like his digital
assistant, like talking about like, hey,
what's on my calendar today?
Hey, Greg,
make sure you got to call your dad.
It's his birthday.
And you have this meeting and you have
this meeting and whatever.
And this thing is coming up in the
next day or two or whatever.
So just that in itself is content.
And so we'll be probably putting out
content around that in terms of how we're
using it and that it's different because
there's no physical therapist that is
producing AI content or content that is
the therapist or the business owner,
the practice owner talking to some
therapist
ai assistant about hey how can i help
my team better or how can we help
our clients better or whatever and again
maybe that'll be a dud but it'll be
it'll be a unique different angle so to
answer your question we're trying i'm
trying to come up with unique and
different angles that are different than
like hey we we evaluate and treat back
pain we help you know busy new yorkers
get out of back pain and overcome chronic
pain
And so again, just going further,
further up at the top of the funnel
above the marketing funnel,
but the attention.
Attention.
Look at what higher ticket industries are
doing.
The thing that you're talking about,
high ticket sales, auto, yacht,
real estate.
They do this.
They've been doing this.
They record sessions all the time from
their cold callers or SDRs.
They've been doing it for years.
there's that statistic, right?
That a patient gets interrupted by a,
by a medical provider within somebody has
the staff, two seconds.
I'm making that up.
You can see that.
Like we know that and we still do
it, but now you can see it.
It can measure how many words you say
versus them in hockey.
It's a, or basketball,
it's ball possession, right?
Talk possession.
How many words did they get out?
What was the tone or the sentiment?
You could tell me what you thought it
was, and then we can look, well,
let's go to the tape.
That's actually,
you think you're actually creating a
really great environment for people to
tell you their deepest, darkest secrets.
Turns out you're not.
That's your perception.
That ain't reality.
And now long-term, you can see
how does this therapist get people to come
back and stay longer and come back for
multiple whatever?
It's like, ah, turns out it's the,
it's the noises that are coming out of
the mouth hole and not the magic fingers.
Like who, who would have knew?
Who knew?
We knew there was no way to track
it.
And now there is and measure it.
And now there is.
I'll have to show you, uh, and Tony,
I want another call, but, um,
The analytics of this app is insane.
It gives all of that,
what you just said, the talk ratio,
how many minutes the therapist is
speaking,
how many minutes the client is speaking.
There's different other metrics of the
interruptions and who went on the longest
monologue until the other person spoke or
whatever.
There's all these different metrics.
And for us,
we're looking at it as like, I mean,
it's different for different patients.
So some of our clients might be seventy
or eighty and maybe they don't talk as
much.
But then there's some clients that are
have different
like fears and anxieties or nervous or
whatever and like they're talking more and
like they're talking sixty or seventy
percent of the interaction but then
sometimes the therapist is talking fifty
sixty seventy percent of the interaction
it's wild to see the difference and but
but then i talk with my therapist in
person or on a zoom call for coaching
and mentorship and we riff on that we're
like okay this is here's what the
analytics says let's ask coach dean let's
ask coach dean how it went or whatever
and it's so much collaboration so in the
future we should even be recording that
stuff as long as it's not saying the
patient's right or client's name or any
other uh protected health information or
whatever but that could be recorded where
it's like coach dean on the screen myself
myself and the therapist there we're doing
like a a session that's basically meant to
optimize our performance but also so that
we just help more people and that could
be content
Um,
you get to see something and then actually
be able to walk away with actionable
steps.
I mean, that was the low tech version.
I mean,
I literally used a cassette tape when I
was in radio is you would sit down
in front of your boss.
He would just hit fast forward and then
randomly hit play.
And you'd listen to just you,
the broadcaster for like two minutes or
ten minutes until he heard.
And he'd just be there like shuffling
through his papers.
I'd be there.
not in my stomach waiting for them to
find something wrong,
but kudos to my boss.
Cause for four years I never left and
like felt less than he always using it
the right way.
And he wouldn't do it as cheesy as,
what do they call that?
Like the compliment sandwich where it's
like, that was great.
This need work.
That was awesome too.
He really was like super open-ended and
was like, what did you think about that?
And the beginning I would be super,
like my first couple months or years
there, I was super defensive, right?
I screwed that up.
He was also from California.
Dude was very, very chill.
He was like, I think everything's great,
but where do you want this to go?
I'm like, what do you mean?
Next week?
He's like, no, in your career.
I'm like, oh, you're here to help me,
not penalize me.
I'm like, got it.
As soon as I felt that,
I was like,
Cool.
Okay.
Still was awkward.
I mean, you hate hearing your own voice,
but doing it for twenty five years still
sucks.
But you just get you don't get over
it.
You just get past it.
So for anybody like using this,
if it feels weird, that's sort of normal.
But zoom out and look at the big
picture.
It's like it's to make you better.
And it does.
I mean,
God bless everybody in PT school who was
trying to get us to write those
reflections.
Reflection is good,
but me sitting down to write a thousand
words because I was told to do it
in a class,
that didn't do anything for me.
Reflecting works,
but how you do it is terribly important.
And I think now we have some tools
to make that better, better, better.
How about, uh, I'll ask you,
you asked the question to me,
how about for you?
What are you working on?
How might you use some of this?
Any different ideas, content strategies?
Yeah.
It's, it's not a cute thing anymore.
It's like the first thing I'm going to
now, like it's, you know,
it took me this long.
Like it was always in my,
it's been in my last,
in my top three for the last two
years.
Now it's typically the first or second
thing I go to.
Um,
And it's just able to amplify.
I mean, I'm a team of one.
So, I mean,
I'm just winging most of this stuff.
I mean, it's helped me.
I looked at the biggest log jams.
The biggest log jams for me, ironically,
weren't finding guests or good topics.
It was processing everything.
It was the thumbnails and the titles and
the descriptions.
The things that I don't even know,
do they matter?
I listen to a lot of podcasts.
I hardly ever look at the description.
Hardly ever.
Maybe the title, maybe the thumbnail,
because that's quick.
But for me,
I needed to look past that.
So, I mean, I told you my big,
hairy,
audacious goal was three hundred and sixty
five episodes in a calendar year.
I'm on pace for six hundred and something.
Now,
I might want to take a month off
in June and I can because I'm,
you know,
I'm plus three sixty five over three sixty
five.
But the goal isn't just crank out three
sixty five.
It's can I do three sixty five a
minuses?
Like, I want good.
I don't ever actually go for the A+,
because I've never hit one.
But, like,
I want other people to see that, too.
That it's not the,
let's polish every word and make it a...
I don't make Avenger movies.
I make radio.
I think you can do it, too,
with these things and these things.
It's possible and greatly needed for your
business and your community.
So... Party shots?
Party shots.
I mean,
we kind of riffed on it already, but...
Again,
just putting out more video and then being
mindful of not putting out the same old
stuff that you've already seen from every
other physical therapist or healthcare
provider or whatever.
At least for me, I don't, respectfully,
anyone watching or listening,
whatever you do,
you're gonna do and it doesn't affect me.
one iota.
But for me,
I want to think outside of the box,
do things differently.
Jimmy and Tony have pushed me or nudged
me immensely over the years,
especially in the last two years or so.
And like Tony says, like if you,
you know, Dave,
if you go to like a pizza place,
like how come you don't record it?
Like now,
of course I was trying to do some
content in Puerto Rico and then it's like
my family.
So there's the balance of like,
we're trying to do like family stuff and
I'm trying to get my road microphone set
up and the waves are crashing on this,
this pier.
Uh, and, uh,
you know,
there's the balance there of like, okay,
when,
when do I need to like turn it
off and just do the family stuff,
which of course is vitally important.
But if you see an angle,
you think of an idea, whatever, for me,
it's just,
I'm trying to capture it and want to
put it out there.
And so just, uh,
Alex Ramosi says it knew better or
different.
And so, uh,
we're trying to be different and of course
new angles and new unique approaches and
all that but different content that you
don't see from other physical therapists
or physical therapy practices or even even
healthcare providers so maybe it is things
like having pizza at some place in new
york city that has nothing to do with
your core business again it's just top top
of the above the marketing funnel it's the
top of the attention funnel to try to
get more folks into your world
Yep, agreed.
I would say, yeah, I reiterate this.
And if I'm going to give presentations on
communications at organizations,
healthcare organizations,
like APTA organizations,
and I want to dumb it down,
but I like parallels, frequency,
intensity, time, type, volume,
progression, exercise principles.
their communication principles.
Right now in in twenty twenty six,
I'm just like, OK, I've got my intensity,
time, type, volume and progression down.
I'm focused on frequency.
Can I now run a three hundred and
sixty five things through that?
The answer is yes, you can too.
But if you honestly can't recognize that
someone from your organization needs to.
I see this all.
Look, look at this.
Go to any APTA
state chapter website or academy or
whatever, orthopedics, geriatrics,
pediatrics, whatever.
They all have president, vice president,
secretary, treasurer.
You know those four, right?
Leader, co-leader, secretary,
I don't know, organization, treasurer,
money.
it is the fact that more of these
organizations in their executive committee
don't have a fifth finger i'll use the
finger analogy the thumb where's your
comms person that person should not be a
committee that person is either a leader
on your board or you are invisible like
And we understand being visible is not
optional anymore.
You are not the authority because you are
APTA New York.
I love you, APTA New York.
But if I'll see you,
I don't understand you.
If I don't understand you,
I'm on to the next thing.
So visibility is not,
here's my parting shot.
Visibility is not optional in twenty
twenty six.
We're back on Tuesday.
Dave,
good luck recovering from Puerto Rico.
And I want to see more dad bod,
more dad bod over the weekend.
That's it.
We're out.
Boys, what the hell are you doing?
Follow Tony Maritano on YouTube at Total
Therapy Solution.
Find Dave Kittle at
conciergepainrelief.com and on YouTube at
The Dave Kittle Show.
And follow Jimmy McKay at PT Podcasts on
YouTube, the socials,
and wherever you binge podcasts you
pretend are for CEUs.
And hey, just a reminder,
none of this was for advice.
This was for entertainment only.
Our lawyers say that counts.
Thanks, Keith.