here all right so now we're live we're
not live yet but in about six or
seven seconds we will be and now all
right and now we're live awesome nicole
from us physical therapy nicole o'neill
from us physical therapy fix your
microphone fix my mic now we sound great
okay all right come this way good this
is literally us testing this okay awesome
I've been doing podcasting and media and
communications and physical therapy for a
decade, which makes me feel old.
I wear ridiculous outfits on day one of
CSM every year.
This is the first time we're actually
going live, so we're testing this.
U.S.
Physical Therapy, ballpark it for me.
How many partners do you have in the
United States?
We've got about a hundred and thirty five
partners across forty four states.
Wow.
So we've got a good footprint across the
U.S.
And the need here today, who do you,
if you had a tail,
who's it wagging when they walk up?
Is it new grads?
Is it seasoned professionals?
Who are people looking to relocate?
What are you looking for?
We're looking for new grads mostly.
But I also think the biggest thing for
us too as U.S.
Physical Therapy is not many people know
about us.
So employee branding, right?
Getting our name out there,
getting the visibility out.
is really important to me.
So when we do go to campus and
we start trying to interact with these new
grads, they know who we are.
Okay, so why?
Why is that?
Because you guys make it a point to,
when organizations join your group,
they retain their identity, I guess.
So people have seen, interacted with,
US physical therapy clinics,
but they don't know it.
They don't know it, nope.
And that's on purpose, right?
So when we acquire a partner,
we tell them that they're gonna remain
their own branding in terms of being
autonomous from USPH.
And I feel like that is a really
great thing about USPH and that's what
makes us so special.
But there's also a need for people to
know who USPH is, right?
Okay, so who is USPH?
So USPH is really the national support
behind these clinics.
So we help them operate and so they
can focus on treating patients,
which is the number one most important
thing.
USPH is run by physical therapists who
have turned, you know,
to the business side and operational side
of things.
But, you know,
so we come in and try to help
our partners, you know,
financially, administratively,
operationally.
The things that aren't on the syllabus
when you're in PT school,
that all of a sudden when you open
a clinic, good, bad, or otherwise,
are now on the menu.
Right.
They don't want to do payroll.
They don't want to do benefits.
And that's where we come in.
And we also have a huge recruiting
support.
And so that's what we are.
And so it's really important, though,
that we are part of this game now,
coming to CSM and coming to CSM as
USPH.
This is our second year doing this.
Yeah.
Pulling back the curtain.
This is the person behind the curtain.
Exactly.
Yes.
Not me, but yes.
Well,
you're part of a decent sized team here.
We are.
If you're on site,
I feel like I'm doing play by play.
We got the headsets on.
If you're on site,
we're at booth twelve forty four.
Come because I'm probably going to turn
you into a video or interview you.
Absolutely.
Talk to me about this doesn't seem like
it makes any sense.
Talk to me about dogs.
Why is that?
Why?
Why is dogs?
Why are dogs a thing here this year
and last year?
Well, I think it's because obviously, um,
we know that there's some.
Uh, therapy, stressful situations,
stressful situations.
It's a long day.
People are on their feet,
lots of shaking hands.
And I don't know when you see a
puppy or you see a dog,
different part of your brain turns on.
Yes.
Um,
and we saw how many people were there
at the bar park last year when we
had it in Houston.
Solid name, by the way, Bark Park.
Bark Park, yes.
Somebody understood the assignment.
Exactly.
So it was a choice between Pickleball and
Bark Park, and we went to Bark Park.
Smart move.
Exactly.
So we're hoping to see a lot of
people there today as well.
I tried to take a dog home last
year.
I was told that wasn't what the Bark
Park is.
It's sort of like a rent for a
ten, fifteen minute thing.
it is but if you were seriously interested
in adopting yeah they will help you do
that as well i gotta be honest nicole
i'm dumbfounded i keep myself alive i'm
not gonna put that on i hear you
i hear you so much responsibility so but
you're also looking for organizations to
who maybe are hearing the pain points that
you're talking about a minute ago uh
staffing recruiting uh payroll marketing
so you look for organizations as well to
join usph mike do i have the right
In terms of organization.
Like partners, like clinics.
So we're like, hey,
how do I do that?
So that's a different door.
So you're not just looking for people like
clinicians.
You're also looking for partner
organizations.
Exactly.
Yes.
I mean, I think the intent with CSM,
maybe not so much.
But I think our main focus here today
is recruiting.
And then we do...
go to the other conferences,
PPS and have people out there who are
constantly looking for partners to join
our network.
Nice.
All right.
So we have a we have a tradition
on the podcast.
And I'm just let me see if actually
someone says, yeah, my jacket rocks.
Thanks, Dr. Walkie.
You're right.
Showing me up.
Pulling back the curtain.
So we know the audio is working.
So we have a tradition on the show.
It's called the parting shot.
This is the Parting Shot.
One last mic drop moment.
No pressure.
Just your legacy on the line.
All right, Parting Shot,
just your chance for a mic drop moment.
Is there something as we start CSM all
of...
seven and a half minutes ago okay is
there a theme that you and the team
are going with i see grow grow like
so what's your part your parting shot is
your just last chance for a mic drop
moment what do you want your parting shot
to be grow with usph okay yes so
we you know there's a lot of opportunity
here um a lot of different opportunities i
think that's what makes us so unique um
and so we've got opportunities endless
Awesome.
Twelve forty four.
If you're here,
I'm probably going to shove a camera and
a microphone in your face.
You're not really going to get that
anywhere.
Plus, you got lip balm.
And I got to be honest,
sounds low value,
but high reward and hand sanitizer.
Keep your hands clean.
You need hand sanitizer.
Stay healthy.
All right, live from CSM.
I can't believe it took us a decade
to actually stream live from this thing.
And as far as I know,
no one's done a live stream booth,
and you are the first.
I am the first.
You are the very first interviewer the
first time.
I love it.
And I haven't been mocked for having a
bow tie just yet,
but first day of CSM for me is
always a ridiculous outfit day.
So more,
a lot more for the next three days
here from the Super Bowl of Physical
Therapy in Anaheim,
California at APTA CSM.
That's it for this one,
but we're just getting warmed up.
Smash follow, send it to a friend,
or crank up the next episode.
Want to go deeper?
Hit us at pgpinecast.com.
Or find us on YouTube and socials at
pgpinecast.
And legally, none of this was advice.
It's for entertainment purposes only.
Bullshit!
See, Keith?
We read the script.
Happy now?