WEBVTT

00:00:03.228 --> 00:00:05.793
Broadcasting way too early from three

00:00:05.852 --> 00:00:07.557
separate Wi-Fi connections.

00:00:07.716 --> 00:00:11.064
It's PT Breakfast Club with Tony Meritato,

00:00:11.323 --> 00:00:13.387
Dave Kittle, and Jimmy McKay.

00:00:19.123 --> 00:00:21.486
good morning you absolutely beautiful

00:00:21.626 --> 00:00:24.007
overachievers uh welcome to pt breakfast

00:00:24.047 --> 00:00:26.068
club we got new branding look at the

00:00:26.189 --> 00:00:27.449
look at the the frame on if you're

00:00:27.469 --> 00:00:28.870
watching my live stream we do this on

00:00:28.910 --> 00:00:31.652
a bunch of live streams uh welcome this

00:00:31.672 --> 00:00:33.353
is where physical therapists rehab rebels

00:00:33.372 --> 00:00:34.933
and clinic owners pretend not to check

00:00:34.973 --> 00:00:37.415
their schedule mid-show so they can come

00:00:37.515 --> 00:00:39.337
slide in and hang out maybe slide in

00:00:39.377 --> 00:00:41.338
our dms uh today we're talking about why

00:00:41.399 --> 00:00:43.280
physical therapists might secretly be

00:00:44.585 --> 00:00:47.345
the best content creators on the planet,

00:00:47.706 --> 00:00:48.947
and they don't even know about it.

00:00:49.226 --> 00:00:49.686
What?

00:00:50.427 --> 00:00:52.247
While your eval already looks like a viral

00:00:52.287 --> 00:00:52.648
video,

00:00:52.728 --> 00:00:53.848
and you never looked at it that way,

00:00:53.908 --> 00:00:54.649
but maybe you will today.

00:00:54.969 --> 00:00:56.649
And how saving time in clinic sometimes

00:00:56.689 --> 00:00:58.310
means doing things that absolutely make no

00:00:58.371 --> 00:00:58.591
sense.

00:00:58.871 --> 00:00:59.892
We've got hot takes,

00:01:00.212 --> 00:01:02.133
fake sponsors that absolutely should not

00:01:02.213 --> 00:01:02.593
exist,

00:01:03.112 --> 00:01:04.853
and advice that might accidentally make

00:01:04.873 --> 00:01:06.593
your business better.

00:01:06.694 --> 00:01:07.834
Wouldn't it be great if you accidentally

00:01:07.875 --> 00:01:09.516
made your business better?

00:01:09.615 --> 00:01:09.975
It'd be good.

00:01:10.656 --> 00:01:11.016
But first,

00:01:11.055 --> 00:01:11.956
we got to pay the bills because you

00:01:11.977 --> 00:01:13.417
guys understand how this game works, guys.

00:01:14.298 --> 00:01:14.617
First,

00:01:14.638 --> 00:01:15.578
we're going to take a look at a

00:01:15.597 --> 00:01:16.097
new sponsor.

00:01:16.177 --> 00:01:17.099
We're getting into a little bit of

00:01:17.118 --> 00:01:17.959
pharmaceuticals.

00:01:18.659 --> 00:01:19.840
Wellness brands now.

00:01:19.879 --> 00:01:20.299
Uh-oh.

00:01:21.359 --> 00:01:22.400
Yeah.

00:01:22.441 --> 00:01:24.701
Welcome to the show, Buy-In Balm.

00:01:25.242 --> 00:01:27.362
Rub directly onto skepticism.

00:01:27.382 --> 00:01:28.862
Today's episode brought to you by Buy-In

00:01:28.903 --> 00:01:29.284
Balm,

00:01:29.343 --> 00:01:31.063
the first topical solution clinically

00:01:31.103 --> 00:01:34.406
proven to reduce doubt directly to the

00:01:34.486 --> 00:01:34.945
forearm.

00:01:35.566 --> 00:01:37.647
for your explanation and suddenly

00:01:38.268 --> 00:01:40.329
everybody's nodding like they totally get

00:01:40.370 --> 00:01:43.272
it buy-in balm because compliance starts

00:01:43.673 --> 00:01:45.655
before the exercise is now available in

00:01:45.715 --> 00:01:50.978
twenty four and sixty four ounce tubs

00:01:51.019 --> 00:01:52.620
right there it's a lot of balm it's

00:01:52.680 --> 00:01:55.143
very ball hey give me give me i'll

00:01:55.183 --> 00:01:56.543
give you my credit card live over the

00:01:56.563 --> 00:01:58.706
show right now yeah let me get this

00:01:58.766 --> 00:01:59.527
sixty four ouncer

00:02:00.212 --> 00:02:00.914
I mean,

00:02:00.933 --> 00:02:03.096
we could make it like a pheromone,

00:02:03.117 --> 00:02:04.117
like a spray.

00:02:04.237 --> 00:02:05.659
You know what I mean?

00:02:05.680 --> 00:02:06.260
You could spray it.

00:02:06.281 --> 00:02:07.361
You could do a diffuser.

00:02:07.802 --> 00:02:09.243
One of those things that all the pothead

00:02:09.264 --> 00:02:10.265
kids in college had,

00:02:10.306 --> 00:02:11.888
they'd light it and it'd burn slowly.

00:02:12.367 --> 00:02:13.088
What was that called?

00:02:13.149 --> 00:02:13.990
I wasn't a pothead kid.

00:02:14.710 --> 00:02:15.890
Not against.

00:02:16.070 --> 00:02:16.591
Oh, no, no, no.

00:02:16.632 --> 00:02:18.092
Like the thing that would just incense

00:02:18.152 --> 00:02:19.234
like they'd burn incense.

00:02:19.253 --> 00:02:19.734
It would sit there.

00:02:19.753 --> 00:02:21.534
Everybody had like a wooden toboggan in

00:02:21.574 --> 00:02:22.656
their college dorm room and then they

00:02:22.675 --> 00:02:23.637
would light the incense.

00:02:23.757 --> 00:02:25.518
Everything smelled like closets.

00:02:25.538 --> 00:02:27.479
You got you got to switch Jimmy and

00:02:27.680 --> 00:02:29.061
I or else I'm going to get credit

00:02:29.080 --> 00:02:30.921
for being younger than I am.

00:02:30.962 --> 00:02:31.242
Sorry.

00:02:31.362 --> 00:02:32.644
Oh, I made the I made the thing.

00:02:32.663 --> 00:02:32.984
There we go.

00:02:33.044 --> 00:02:34.104
Now our names are below us.

00:02:34.145 --> 00:02:34.664
Look at that.

00:02:34.724 --> 00:02:35.526
Like we're on ESPN.

00:02:35.545 --> 00:02:36.326
All right.

00:02:36.407 --> 00:02:37.347
Where do you want to start?

00:02:37.387 --> 00:02:39.468
We could start with like the the twenty

00:02:39.489 --> 00:02:41.189
twenty six social media.

00:02:41.289 --> 00:02:42.191
What's going on?

00:02:42.251 --> 00:02:43.391
What am I supposed to be posting?

00:02:43.412 --> 00:02:43.831
A lot.

00:02:43.872 --> 00:02:44.592
Am I supposed to be posting?

00:02:44.712 --> 00:02:46.375
reels am i supposed to be posting videos

00:02:46.775 --> 00:02:48.477
or we could start with what i teased

00:02:48.516 --> 00:02:50.478
a little bit ago which was why we

00:02:50.497 --> 00:02:52.860
think your pte val is already structured

00:02:52.901 --> 00:02:54.461
like a viral video you just haven't looked

00:02:54.502 --> 00:02:57.384
at it like that let's do the social

00:02:57.405 --> 00:02:59.225
media because dave's focused on that and

00:02:59.246 --> 00:03:02.229
that'll lead into the evaluation i agree

00:03:02.288 --> 00:03:06.013
okay uh do do do whatever you want

00:03:07.020 --> 00:03:08.381
I wanted to hear from you guys, right?

00:03:08.401 --> 00:03:09.923
So I messaged you both yesterday and I

00:03:09.962 --> 00:03:12.224
think, I know you guys are super humble,

00:03:12.245 --> 00:03:16.127
but I think your two accounts or presence

00:03:16.307 --> 00:03:16.848
online,

00:03:17.789 --> 00:03:20.012
I think are two of the top in

00:03:20.731 --> 00:03:21.772
the US physical therapy,

00:03:21.832 --> 00:03:25.156
if not all of physiotherapy globally.

00:03:25.195 --> 00:03:27.737
In terms of quality, consistency, I mean,

00:03:27.758 --> 00:03:29.259
consistency is really like the biggest,

00:03:30.060 --> 00:03:31.260
you know, the main focus here.

00:03:31.641 --> 00:03:32.461
And so just...

00:03:33.143 --> 00:03:34.264
For anyone watching or listening,

00:03:34.604 --> 00:03:36.085
I sent a message yesterday to Tony and

00:03:36.125 --> 00:03:36.865
Jimmy, and I was like,

00:03:36.985 --> 00:03:38.947
I see Jimmy and Tony,

00:03:38.967 --> 00:03:40.608
they're doing these images,

00:03:40.627 --> 00:03:42.468
these badges that Jimmy, I think, made.

00:03:42.528 --> 00:03:43.750
Maybe Tony did, too.

00:03:44.090 --> 00:03:46.270
So I started messaging you guys.

00:03:46.290 --> 00:03:48.112
This is what we would do even if

00:03:48.133 --> 00:03:48.973
we didn't have a show, right?

00:03:48.992 --> 00:03:51.094
So I'm messaging you guys, and I'm like,

00:03:51.134 --> 00:03:51.775
for my practice,

00:03:51.814 --> 00:03:53.015
New York City Concierge Pain Relief,

00:03:53.056 --> 00:03:54.317
I'm trying to do more content.

00:03:54.356 --> 00:03:55.978
And some days, it's hard to even...

00:03:56.638 --> 00:03:57.800
do two posts a day.

00:04:00.206 --> 00:04:01.550
I've done the posting before,

00:04:02.070 --> 00:04:03.014
but I said to you guys, like,

00:04:03.253 --> 00:04:04.156
first of all, how many,

00:04:04.195 --> 00:04:05.399
and I'm sure the audience might be

00:04:05.438 --> 00:04:05.759
curious,

00:04:06.991 --> 00:04:07.871
How many times a day?

00:04:08.151 --> 00:04:09.271
And I said, I said,

00:04:09.292 --> 00:04:11.272
don't give me your average like Monday.

00:04:11.332 --> 00:04:13.973
How many posts on Instagram or Facebook on

00:04:14.033 --> 00:04:14.594
Tuesday?

00:04:14.955 --> 00:04:17.615
How many posts on Facebook and Instagram?

00:04:18.196 --> 00:04:21.418
And I realized from what you originally

00:04:21.458 --> 00:04:21.637
said,

00:04:21.658 --> 00:04:24.559
but we can cover it now live that

00:04:24.699 --> 00:04:26.579
I was, you know, underestimating.

00:04:27.040 --> 00:04:28.300
I knew you guys were doing volume,

00:04:28.620 --> 00:04:29.341
but it's just like,

00:04:29.461 --> 00:04:30.242
so it's got to be.

00:04:31.002 --> 00:04:31.702
not challenging.

00:04:31.742 --> 00:04:32.103
It's just like,

00:04:32.122 --> 00:04:33.163
you got to get in the groove and

00:04:33.244 --> 00:04:34.365
I'm trying to get there.

00:04:34.845 --> 00:04:37.406
And I think folks out there are very,

00:04:37.466 --> 00:04:40.930
very close to achieving the same type of

00:04:40.970 --> 00:04:41.930
success that you guys have.

00:04:41.949 --> 00:04:43.692
It just is going to take consistency over

00:04:43.752 --> 00:04:43.971
time.

00:04:45.365 --> 00:04:46.406
Jimmy?

00:04:46.425 --> 00:04:48.067
Well, so let's set a few things up.

00:04:48.148 --> 00:04:51.252
So Tony's audiences are the public, right?

00:04:51.312 --> 00:04:52.353
I mean, that's who you're I mean,

00:04:52.413 --> 00:04:54.656
so so when Tony now it is now.

00:04:55.437 --> 00:04:57.298
So when Tony like drops something and gets

00:04:57.338 --> 00:04:59.802
like three hundred thousand views or half

00:04:59.822 --> 00:05:01.444
a million views, I am jealous.

00:05:02.343 --> 00:05:04.245
I then have to take like a little

00:05:04.264 --> 00:05:04.925
bit of a reality check.

00:05:05.146 --> 00:05:08.148
I'm aiming at an audience of three hundred

00:05:08.168 --> 00:05:08.728
thousand.

00:05:08.968 --> 00:05:09.629
Realistically,

00:05:09.689 --> 00:05:11.709
that's the number of American PTs.

00:05:11.790 --> 00:05:14.391
Do I care if an Australian physio or

00:05:14.492 --> 00:05:14.771
English?

00:05:14.891 --> 00:05:15.692
No, that's great.

00:05:16.072 --> 00:05:17.394
So I'm aiming at a smaller market.

00:05:17.514 --> 00:05:19.014
It's still like, oh, man,

00:05:19.055 --> 00:05:21.677
where's my where's my million view?

00:05:21.697 --> 00:05:22.076
Whatever.

00:05:23.398 --> 00:05:24.459
These are not simpler.

00:05:24.879 --> 00:05:25.720
These are just different.

00:05:26.538 --> 00:05:26.718
Right,

00:05:26.819 --> 00:05:28.300
aiming at a bigger pond and getting a

00:05:28.360 --> 00:05:30.300
million views is still not easy, right?

00:05:31.141 --> 00:05:32.341
So number one,

00:05:32.682 --> 00:05:34.442
understand who your audience is,

00:05:34.822 --> 00:05:35.744
number one.

00:05:35.824 --> 00:05:37.084
If everybody is your audience,

00:05:37.504 --> 00:05:38.584
it is really difficult to hit.

00:05:38.625 --> 00:05:39.386
So this is all a preface,

00:05:39.406 --> 00:05:40.165
I won't get into details.

00:05:41.567 --> 00:05:43.807
The second thing I'll say is what you

00:05:43.827 --> 00:05:44.228
just hit on.

00:05:44.788 --> 00:05:45.809
What is the biggest lever?

00:05:46.310 --> 00:05:46.829
Frequency.

00:05:47.189 --> 00:05:47.410
I mean,

00:05:47.589 --> 00:05:49.271
I've done this before where I say those

00:05:49.350 --> 00:05:51.091
exercise principles, frequency, intensity,

00:05:51.132 --> 00:05:52.252
time, type, volume, progression.

00:05:52.293 --> 00:05:53.452
Those are communication principles.

00:05:54.613 --> 00:05:56.654
Frequency is the lever that I am testing.

00:05:56.735 --> 00:05:56.795
In

00:06:06.055 --> 00:06:07.956
three hundred and sixty five episodes in

00:06:08.235 --> 00:06:09.476
no less than three hundred sixty five

00:06:09.516 --> 00:06:09.776
days.

00:06:10.517 --> 00:06:14.040
And we are a month in and already

00:06:14.980 --> 00:06:15.901
everything is up.

00:06:16.341 --> 00:06:17.341
I mean, it's not a shock,

00:06:17.362 --> 00:06:17.581
but I mean,

00:06:17.622 --> 00:06:20.723
like up by three digit percentages.

00:06:20.764 --> 00:06:22.644
So it's up more than one hundred percent

00:06:22.865 --> 00:06:23.545
because of that.

00:06:23.925 --> 00:06:25.185
I did not increase quality.

00:06:25.365 --> 00:06:25.567
Right.

00:06:25.607 --> 00:06:26.706
How am I going to measure that?

00:06:26.766 --> 00:06:26.987
Right.

00:06:27.047 --> 00:06:28.949
I'm doing the same thing that I think

00:06:28.968 --> 00:06:29.769
I've normally done.

00:06:29.829 --> 00:06:30.889
I'm just doing it.

00:06:30.930 --> 00:06:32.930
So that's what I'll preface it by saying.

00:06:33.795 --> 00:06:34.175
Yeah.

00:06:34.375 --> 00:06:35.516
And like Jimmy said, I mean,

00:06:35.677 --> 00:06:38.899
I made the pivot probably sometime last

00:06:38.980 --> 00:06:41.302
year where I was like, OK,

00:06:41.463 --> 00:06:43.125
my I had two audiences,

00:06:43.185 --> 00:06:45.786
the physical therapy professional group

00:06:45.826 --> 00:06:48.129
and then the general consumer.

00:06:48.769 --> 00:06:49.490
And I was like,

00:06:49.711 --> 00:06:51.153
why am I spinning my wheels?

00:06:51.192 --> 00:06:54.016
I'm killing myself trying to help drag

00:06:54.055 --> 00:06:56.137
therapists out of the situation they're

00:06:56.257 --> 00:06:56.398
in.

00:06:57.259 --> 00:06:59.120
i just can't do it anymore and so

00:06:59.161 --> 00:07:00.841
that's where i kind of gave up i

00:07:00.882 --> 00:07:02.362
just i said you guys do what you're

00:07:02.382 --> 00:07:05.466
gonna do i'm gonna move on um and

00:07:05.526 --> 00:07:07.687
now i'm focused on a larger population but

00:07:07.728 --> 00:07:10.410
even different from dave like i'm not

00:07:10.449 --> 00:07:12.552
trying to sell appointments i'm not trying

00:07:12.591 --> 00:07:14.293
to fill my clinic all of that is

00:07:14.333 --> 00:07:18.295
done i am trying to build a mechanism

00:07:18.315 --> 00:07:21.238
that brings attention a hundred thousand

00:07:21.278 --> 00:07:23.701
to five hundred thousand view videos is

00:07:23.800 --> 00:07:24.882
what i'm targeting

00:07:25.769 --> 00:07:28.971
And now I went from one video a

00:07:29.012 --> 00:07:33.456
day to three videos a day to February,

00:07:33.516 --> 00:07:36.218
I'm shooting for ten published posts.

00:07:36.317 --> 00:07:37.699
And it's going to be a combination of

00:07:37.738 --> 00:07:40.901
video and photo because photos are

00:07:40.942 --> 00:07:43.004
performing incredibly well for me right

00:07:43.024 --> 00:07:43.223
now,

00:07:43.605 --> 00:07:46.266
whether they be illustrations or actual

00:07:46.307 --> 00:07:46.887
photos.

00:07:47.307 --> 00:07:49.249
I grab screenshots from videos.

00:07:49.949 --> 00:07:51.872
I play around with all of that stuff.

00:07:52.591 --> 00:07:55.093
And, you know, I added fifty thousand.

00:07:55.134 --> 00:07:56.213
I just looked this morning.

00:07:56.574 --> 00:07:59.235
Fifty thousand followers to my Facebook

00:07:59.276 --> 00:08:02.276
business page between the last twelve

00:08:02.297 --> 00:08:04.519
months from February fifth,

00:08:04.538 --> 00:08:06.480
two thousand twenty five to now.

00:08:07.439 --> 00:08:08.480
That was fifty thousand.

00:08:08.500 --> 00:08:09.822
That's insane.

00:08:09.901 --> 00:08:10.882
That's an insane number.

00:08:10.901 --> 00:08:10.982
Yeah.

00:08:13.863 --> 00:08:15.345
And that was an account that had five

00:08:15.384 --> 00:08:16.305
thousand, you know.

00:08:16.324 --> 00:08:18.225
So right now I'm at fifty thousand

00:08:18.266 --> 00:08:19.507
followers on that account.

00:08:21.141 --> 00:08:21.841
That's insane.

00:08:21.860 --> 00:08:22.321
That's wild.

00:08:22.341 --> 00:08:23.762
Okay.

00:08:23.802 --> 00:08:24.762
So Jimmy,

00:08:24.922 --> 00:08:26.223
I had asked you the past couple of

00:08:26.242 --> 00:08:28.084
days and you gave me the numbers

00:08:28.124 --> 00:08:28.983
privately, but like,

00:08:29.264 --> 00:08:31.105
what are you posting either on Instagram

00:08:31.144 --> 00:08:32.424
or Facebook per day?

00:08:32.504 --> 00:08:34.365
Let's say, I think you said,

00:08:34.745 --> 00:08:36.466
so since Sunday, today's Thursday,

00:08:36.527 --> 00:08:37.147
February fifth.

00:08:37.187 --> 00:08:38.486
So Sunday, Monday, Tuesday,

00:08:38.506 --> 00:08:39.508
if you want to throw on Wednesday,

00:08:40.028 --> 00:08:41.448
what is your, what is your,

00:08:41.989 --> 00:08:44.090
what are you posting on Facebook and

00:08:44.149 --> 00:08:45.070
Instagram per day?

00:08:45.807 --> 00:08:47.068
I think I should be better at this

00:08:47.089 --> 00:08:50.529
because I'm still being reactive.

00:08:52.530 --> 00:08:54.812
I looked at the data and it said

00:08:54.831 --> 00:08:56.832
that my audience on Instagram was most

00:08:57.013 --> 00:08:57.472
active...

00:08:59.147 --> 00:08:59.907
Saturday and Sunday.

00:09:00.346 --> 00:09:01.788
And I was like, okay, well,

00:09:01.827 --> 00:09:02.927
if that's what the data says,

00:09:03.488 --> 00:09:05.288
I would have thought nights, weeknights,

00:09:05.448 --> 00:09:05.609
right?

00:09:05.649 --> 00:09:06.989
Not during the day because we're working,

00:09:07.028 --> 00:09:08.109
but it said Saturday and Sunday.

00:09:08.429 --> 00:09:09.149
So I was like, well,

00:09:09.169 --> 00:09:09.850
then I'll triple down.

00:09:10.269 --> 00:09:11.950
So I was doing like five on Saturday,

00:09:11.990 --> 00:09:12.890
five on Sunday,

00:09:13.010 --> 00:09:14.890
and then like two or three weekdays.

00:09:16.032 --> 00:09:16.951
I try to hit those.

00:09:17.292 --> 00:09:19.192
And then what I used to plan,

00:09:19.793 --> 00:09:20.873
I used to be very like, well,

00:09:20.893 --> 00:09:22.113
I do an episode and I'll go to

00:09:22.212 --> 00:09:23.693
Opus Clip or Video AI.

00:09:24.354 --> 00:09:25.793
These are apps that you can drop a

00:09:25.874 --> 00:09:28.034
big video in and get a bunch of

00:09:28.075 --> 00:09:28.414
clips.

00:09:29.928 --> 00:09:30.669
And I didn't love them.

00:09:30.850 --> 00:09:32.110
They weren't good.

00:09:32.171 --> 00:09:33.032
They were B minuses.

00:09:33.052 --> 00:09:33.672
They weren't bad.

00:09:33.731 --> 00:09:34.173
They're bad.

00:09:34.432 --> 00:09:35.173
But you have to do a lot of

00:09:35.193 --> 00:09:35.754
work in there.

00:09:36.695 --> 00:09:39.037
I'd rather drop one clip from an episode

00:09:39.057 --> 00:09:39.557
that I do.

00:09:39.898 --> 00:09:41.078
One, find a really good moment.

00:09:41.538 --> 00:09:43.020
And then I'd rather make a bunch of

00:09:43.120 --> 00:09:43.822
one-off videos.

00:09:44.121 --> 00:09:44.861
And here's what I mean.

00:09:44.902 --> 00:09:45.702
This is a parallel.

00:09:45.942 --> 00:09:47.024
These are mic breaks.

00:09:47.825 --> 00:09:49.225
This is what I did for a living.

00:09:50.086 --> 00:09:53.009
I talked between Linkin Park and ACDC for

00:09:53.089 --> 00:09:53.788
fifteen years.

00:09:53.849 --> 00:09:54.068
Right.

00:09:54.450 --> 00:09:56.711
And that's what short form video can be,

00:09:57.111 --> 00:09:58.533
where I used to just take a moment

00:09:58.552 --> 00:10:00.214
like from Breakfast Club or try to take

00:10:00.394 --> 00:10:02.375
five moments from one hour long thing from

00:10:02.414 --> 00:10:02.855
Breakfast Club.

00:10:03.096 --> 00:10:04.256
And there's a bunch of good ones in

00:10:04.297 --> 00:10:04.517
there.

00:10:04.897 --> 00:10:06.638
I'd rather do one good one and then

00:10:06.738 --> 00:10:08.418
do like these sort of one off topic

00:10:08.458 --> 00:10:09.720
based beginning,

00:10:09.860 --> 00:10:12.682
middle and call to action video.

00:10:12.903 --> 00:10:15.024
And those those do a lot better because

00:10:15.043 --> 00:10:16.225
they're not out of context.

00:10:17.572 --> 00:10:18.793
the topic base you're talking about,

00:10:18.832 --> 00:10:20.214
is that the videos that you're posting

00:10:20.254 --> 00:10:21.475
where you're talking into the phone

00:10:21.495 --> 00:10:21.956
yourself?

00:10:22.576 --> 00:10:22.735
Yeah.

00:10:22.755 --> 00:10:24.278
Like, you know, Hey, if, if Avengers,

00:10:24.378 --> 00:10:25.458
if PTs were Avengers,

00:10:25.499 --> 00:10:26.559
who'd be who it's like, well,

00:10:26.600 --> 00:10:28.321
Captain America's outpatient ortho.

00:10:28.341 --> 00:10:29.761
And then I'm dropping like pictures of

00:10:29.822 --> 00:10:30.783
Chris, you know,

00:10:31.023 --> 00:10:32.443
of Captain America and Iron Man.

00:10:33.024 --> 00:10:33.885
And that takes me,

00:10:35.879 --> 00:10:37.841
to do from idea.

00:10:37.961 --> 00:10:38.982
Cause I'll play with the idea.

00:10:39.003 --> 00:10:40.965
I'll wrestle with the idea a lot to

00:10:40.985 --> 00:10:41.504
get it right.

00:10:41.645 --> 00:10:42.426
Cause anybody can write,

00:10:42.866 --> 00:10:44.868
write a short form video script for if

00:10:45.028 --> 00:10:46.490
physical therapists were Avengers.

00:10:46.950 --> 00:10:48.331
And then it gives me like a C

00:10:48.371 --> 00:10:49.192
plus a C minus.

00:10:49.253 --> 00:10:50.433
And then I go back and forth and

00:10:50.474 --> 00:10:51.914
I'm sanding it, sanding it.

00:10:52.174 --> 00:10:53.015
I need to sound like me.

00:10:53.135 --> 00:10:53.576
I need to just,

00:10:53.657 --> 00:10:54.256
I need it to hit.

00:10:54.336 --> 00:10:55.378
I need to understand the audience.

00:10:55.638 --> 00:10:56.940
So this goes into what we said when

00:10:56.960 --> 00:10:57.860
we first started playing with AI,

00:10:57.879 --> 00:10:58.660
like the better the prompt,

00:10:58.701 --> 00:10:59.381
the better the outcome.

00:11:00.341 --> 00:11:02.302
The more I think my AI,

00:11:02.342 --> 00:11:04.583
my little pet AI, there you are, buddy.

00:11:05.344 --> 00:11:06.725
It understands me, who I am,

00:11:06.745 --> 00:11:07.304
what I'm doing.

00:11:07.504 --> 00:11:09.566
But the more you can give, the better.

00:11:09.946 --> 00:11:11.246
And I've cheated now.

00:11:11.447 --> 00:11:12.466
I don't type a whole lot.

00:11:12.547 --> 00:11:13.827
I verbal process.

00:11:13.847 --> 00:11:15.109
So I hit that little microphone button and

00:11:15.129 --> 00:11:17.450
I just go, goo, lots of words,

00:11:17.490 --> 00:11:18.169
lots of input.

00:11:18.750 --> 00:11:19.490
And the more of that,

00:11:19.551 --> 00:11:20.270
the better the output.

00:11:20.530 --> 00:11:21.390
I take that script.

00:11:21.772 --> 00:11:22.692
I go into another app.

00:11:23.802 --> 00:11:25.403
look into the camera, do it,

00:11:25.503 --> 00:11:26.744
and then there's the post-production.

00:11:27.283 --> 00:11:29.024
I am not a post-production guy, typically.

00:11:29.124 --> 00:11:31.585
Again, live radio guy, not complicated,

00:11:32.085 --> 00:11:32.985
a little bit of time,

00:11:33.946 --> 00:11:34.926
and the more stuff you put in there,

00:11:34.946 --> 00:11:35.225
the better.

00:11:35.365 --> 00:11:37.547
And then you get one idea that you're

00:11:37.567 --> 00:11:38.307
like, this is gonna kill,

00:11:39.246 --> 00:11:42.107
and you post it, and nothing happens.

00:11:42.408 --> 00:11:43.347
And then you post one,

00:11:43.488 --> 00:11:44.769
that one Avengers video,

00:11:45.589 --> 00:11:46.328
Like my hair was,

00:11:46.469 --> 00:11:47.590
I just rolled out of bed and I

00:11:47.610 --> 00:11:48.549
was like, this would be funny.

00:11:50.390 --> 00:11:51.731
I'm like, awesome, cool.

00:11:51.932 --> 00:11:53.852
Now my hair is messy for my greatest

00:11:53.952 --> 00:11:54.212
moment.

00:11:54.293 --> 00:11:55.413
I have my fifteen minutes of fame.

00:11:55.913 --> 00:11:56.433
So for me,

00:11:56.514 --> 00:11:58.235
I probably should be like the gold is

00:11:58.294 --> 00:12:01.076
three every day when I'm more reactive.

00:12:01.135 --> 00:12:02.596
So now that we're saying this,

00:12:02.635 --> 00:12:03.576
I should be more proactive.

00:12:04.249 --> 00:12:06.070
So what I like about what you're doing,

00:12:06.091 --> 00:12:06.410
Dave,

00:12:06.530 --> 00:12:09.232
is the videos you're sharing right now are

00:12:09.312 --> 00:12:11.154
more about, at least from my perspective,

00:12:11.534 --> 00:12:14.057
they're more about getting to know you,

00:12:14.596 --> 00:12:17.219
even if it's your therapist or anything,

00:12:17.239 --> 00:12:18.179
you know, somebody else.

00:12:19.000 --> 00:12:21.081
It's more kind of getting an understanding

00:12:21.162 --> 00:12:21.962
of who you are,

00:12:22.023 --> 00:12:23.303
what you think is important.

00:12:23.384 --> 00:12:24.965
You chose to share that video.

00:12:26.326 --> 00:12:28.005
So it's kind of laying the groundwork,

00:12:28.046 --> 00:12:29.267
laying the foundation.

00:12:29.866 --> 00:12:31.986
For most of what I have when I'm

00:12:32.027 --> 00:12:33.067
sharing something,

00:12:34.168 --> 00:12:36.727
the bulk of the audience understands it's

00:12:36.748 --> 00:12:38.688
a total knee replacement focus.

00:12:39.188 --> 00:12:40.969
Even if I don't say anything about knee

00:12:41.009 --> 00:12:41.688
replacement,

00:12:41.729 --> 00:12:44.149
the comments that come in are all related

00:12:44.169 --> 00:12:45.110
to knee replacement.

00:12:45.629 --> 00:12:47.350
I shared a cartoon about three guys

00:12:47.389 --> 00:12:48.429
running away from a bear.

00:12:48.450 --> 00:12:48.649
I said,

00:12:48.669 --> 00:12:49.811
you don't have to be the fastest,

00:12:49.831 --> 00:12:51.130
you just can't be the slowest.

00:12:51.772 --> 00:12:53.975
And a lot of the engagement was from

00:12:54.056 --> 00:12:55.940
people who had a knee replacement.

00:12:56.140 --> 00:12:57.764
There was nothing related to knee

00:12:57.803 --> 00:12:58.785
replacement in the post.

00:12:59.447 --> 00:13:01.331
So it's one of those deals where you're

00:13:01.350 --> 00:13:02.332
in the phase of...

00:13:03.504 --> 00:13:05.465
kind of sharing the information about you,

00:13:05.504 --> 00:13:06.546
what you think is funny,

00:13:06.566 --> 00:13:07.725
what you think is interesting,

00:13:07.826 --> 00:13:09.666
why you're sharing those videos,

00:13:10.225 --> 00:13:13.346
then you're also building the system.

00:13:13.407 --> 00:13:15.788
So I can go in the clinic today.

00:13:16.427 --> 00:13:19.628
I can get content for twenty new posts.

00:13:20.408 --> 00:13:22.528
And when I'm going to share,

00:13:22.568 --> 00:13:24.688
like I just did a little cupping,

00:13:25.009 --> 00:13:26.970
literally like a seven second cupping

00:13:27.009 --> 00:13:27.330
clip.

00:13:27.990 --> 00:13:29.630
That got two hundred and thirty thousand

00:13:29.671 --> 00:13:30.990
views or something like that.

00:13:32.511 --> 00:13:33.772
But I did it while I was treating,

00:13:34.072 --> 00:13:34.393
you know,

00:13:34.452 --> 00:13:36.894
so so you can start catching those little

00:13:37.033 --> 00:13:38.854
seven, fifteen second clips.

00:13:39.514 --> 00:13:41.294
They're not they're not going to sell an

00:13:41.315 --> 00:13:41.895
appointment,

00:13:42.336 --> 00:13:43.916
but they're just going to bring eyeballs

00:13:43.975 --> 00:13:46.456
and bring attention to the channel and

00:13:46.496 --> 00:13:47.477
they get monetized.

00:13:47.498 --> 00:13:48.097
So, you know,

00:13:48.177 --> 00:13:50.078
that that little video will make money.

00:13:50.645 --> 00:13:52.207
What you just said there is important too.

00:13:52.227 --> 00:13:52.347
I mean,

00:13:52.368 --> 00:13:53.589
there are some brands that I've worked

00:13:53.629 --> 00:13:55.351
with in PT that are like,

00:13:55.392 --> 00:13:56.293
we have great content.

00:13:56.332 --> 00:13:57.193
What's going on?

00:13:57.293 --> 00:13:58.534
And Tony taught me this.

00:13:58.575 --> 00:13:59.475
And then it was very,

00:13:59.495 --> 00:14:00.518
very simple to see.

00:14:00.557 --> 00:14:01.578
And now I look like an expert,

00:14:01.639 --> 00:14:02.899
but that's actually how experts work.

00:14:02.940 --> 00:14:03.701
They don't know something.

00:14:03.942 --> 00:14:05.403
They find something out, then they do it.

00:14:06.344 --> 00:14:07.144
You have to train.

00:14:07.205 --> 00:14:09.125
Everybody gets pissed about the algorithm.

00:14:09.865 --> 00:14:10.706
Oh, this is awesome.

00:14:10.746 --> 00:14:11.427
How come we didn't play?

00:14:11.466 --> 00:14:12.508
I'm getting banned, right?

00:14:12.548 --> 00:14:13.508
You have to train.

00:14:13.668 --> 00:14:16.409
Instagram wants to know who you're after.

00:14:16.730 --> 00:14:19.530
It wants to be the Yenta, right?

00:14:19.630 --> 00:14:21.032
It wants to be the matchmaker.

00:14:21.392 --> 00:14:23.092
It wants to bring you the right people

00:14:23.133 --> 00:14:23.673
so they love it.

00:14:24.053 --> 00:14:25.495
They want people to stick around their

00:14:25.514 --> 00:14:25.914
platform.

00:14:26.195 --> 00:14:27.515
YouTube is trying to figure out who you

00:14:27.635 --> 00:14:27.816
are.

00:14:28.096 --> 00:14:29.716
And when you aim at a small audience,

00:14:30.017 --> 00:14:31.677
that's just harder, right?

00:14:31.871 --> 00:14:33.373
But man, once it figures it out,

00:14:33.393 --> 00:14:34.153
it's like, oh, got it.

00:14:34.192 --> 00:14:36.754
You like these people who watch these

00:14:36.774 --> 00:14:37.073
videos.

00:14:37.254 --> 00:14:38.335
Think about how much information you're

00:14:38.375 --> 00:14:39.095
giving YouTube.

00:14:39.534 --> 00:14:41.196
What you watch, what you skip,

00:14:41.576 --> 00:14:42.317
what you stick around,

00:14:42.356 --> 00:14:43.836
what you come back to regularly,

00:14:44.238 --> 00:14:45.298
what things you search.

00:14:45.378 --> 00:14:47.479
You're giving it a ton of information.

00:14:47.719 --> 00:14:48.899
This should creep you out a little bit.

00:14:49.399 --> 00:14:51.020
And then it's now slowly testing

00:14:51.780 --> 00:14:53.802
It's the velociraptor in Jurassic Park.

00:14:53.841 --> 00:14:55.643
It's slowly testing every part of the

00:14:55.682 --> 00:14:56.883
fence and it's going this.

00:14:56.903 --> 00:14:57.523
Do you like this?

00:14:57.543 --> 00:14:58.083
Do you like this?

00:14:58.104 --> 00:14:58.543
Do you like this?

00:14:58.844 --> 00:14:59.864
It's the needy girlfriend.

00:14:59.903 --> 00:15:00.465
Do you like this?

00:15:00.485 --> 00:15:00.985
Do you like this?

00:15:01.024 --> 00:15:01.424
Do you like this?

00:15:02.004 --> 00:15:03.145
And then when it starts to find it,

00:15:03.245 --> 00:15:04.865
boom, and it locks that in,

00:15:05.486 --> 00:15:06.667
it just might take a while.

00:15:06.846 --> 00:15:07.707
And that's simple.

00:15:08.107 --> 00:15:08.868
It's just not easy.

00:15:08.888 --> 00:15:11.168
So I've worked with big brands and PT

00:15:11.288 --> 00:15:12.590
association, you know,

00:15:12.610 --> 00:15:13.590
parts of the association.

00:15:14.110 --> 00:15:15.410
And like, how come no one's finding us?

00:15:16.360 --> 00:15:16.879
Two reasons.

00:15:17.240 --> 00:15:19.621
Number one, you're an association, right?

00:15:19.642 --> 00:15:20.883
You're a state chapter or you're an

00:15:20.923 --> 00:15:22.744
academy and you have fifteen thousand

00:15:22.903 --> 00:15:23.264
emails.

00:15:23.604 --> 00:15:25.184
But you haven't emailed on a consistent

00:15:25.205 --> 00:15:29.067
basis that you have a YouTube channel and

00:15:29.126 --> 00:15:30.227
that there's good stuff there.

00:15:30.268 --> 00:15:31.288
And the answer usually is no.

00:15:32.668 --> 00:15:33.769
And then the second part would be

00:15:33.929 --> 00:15:35.451
consistently put out content that just

00:15:35.571 --> 00:15:36.971
satisfies the crap.

00:15:37.292 --> 00:15:39.153
Just just when you think you've over

00:15:39.192 --> 00:15:39.734
communicated,

00:15:40.533 --> 00:15:41.914
you're you're at twenty percent.

00:15:42.355 --> 00:15:44.576
Do it five thousand percent more.

00:15:44.596 --> 00:15:45.317
Do it more frequently.

00:15:46.251 --> 00:15:48.854
We are definitely at this stage right now

00:15:49.234 --> 00:15:52.096
where a channel like Dave's could put out

00:15:52.157 --> 00:15:53.957
a video and if it just hits at

00:15:53.998 --> 00:15:56.240
the right time and the right message or

00:15:56.279 --> 00:15:57.201
the right thing,

00:15:57.841 --> 00:15:59.702
you'll get a million views.

00:15:59.763 --> 00:16:01.364
It doesn't matter how many followers,

00:16:01.384 --> 00:16:02.924
it doesn't matter how many subscribers,

00:16:02.945 --> 00:16:03.865
how much history.

00:16:04.807 --> 00:16:07.948
The algorithm will test it and if people

00:16:08.169 --> 00:16:10.110
stay on and watch it and engage,

00:16:11.292 --> 00:16:12.893
it'll just keep pushing and pushing and

00:16:12.932 --> 00:16:14.335
pushing to a bigger audience.

00:16:14.975 --> 00:16:17.756
I've never seen a time like today for

00:16:17.817 --> 00:16:18.716
organic reach.

00:16:19.538 --> 00:16:21.259
I will give people grace though.

00:16:21.418 --> 00:16:23.559
Dude, this is frustrating, right?

00:16:23.620 --> 00:16:25.822
Like you honestly have a great practice.

00:16:25.841 --> 00:16:26.922
Like I'm going to talk to like the

00:16:26.981 --> 00:16:28.163
Dave's of the world, right?

00:16:28.503 --> 00:16:30.144
Like I'm talking to a big audience.

00:16:30.705 --> 00:16:33.505
I've also been doing it for a decade,

00:16:33.725 --> 00:16:33.947
right?

00:16:33.966 --> 00:16:34.547
So like everybody's like,

00:16:34.787 --> 00:16:36.408
let's go to Jimmy on the live stream

00:16:36.488 --> 00:16:37.269
overnight success.

00:16:37.308 --> 00:16:40.650
I'm like a decade of, of,

00:16:40.671 --> 00:16:41.591
of getting nothing right.

00:16:41.610 --> 00:16:43.451
Or just dragging a little microphone to a

00:16:43.511 --> 00:16:44.613
conference, right?

00:16:44.875 --> 00:16:47.397
But Tony knows it takes a while.

00:16:47.417 --> 00:16:50.000
So if you're doing this for your clinic,

00:16:50.559 --> 00:16:51.880
again, Will Boyd would say,

00:16:51.900 --> 00:16:52.601
and I would agree with him,

00:16:53.042 --> 00:16:54.683
if you have a hundred dollars to spend

00:16:54.724 --> 00:16:55.945
and you need to make a thousand dollars

00:16:55.985 --> 00:16:56.365
in a week,

00:16:56.525 --> 00:16:58.908
I don't know if organic is the only

00:16:58.927 --> 00:16:59.587
thing I would do.

00:16:59.869 --> 00:17:01.549
I would definitely do it because it's low

00:17:01.570 --> 00:17:03.331
cost, low risk.

00:17:04.353 --> 00:17:05.513
I would take that hundred dollars and put

00:17:05.534 --> 00:17:06.153
it into ads.

00:17:06.233 --> 00:17:06.914
And then I would just...

00:17:07.234 --> 00:17:09.938
You have to say, I have no problem...

00:17:10.963 --> 00:17:12.384
failing in public.

00:17:12.404 --> 00:17:13.664
My boss had a great line.

00:17:14.066 --> 00:17:16.386
If you do something on the air and

00:17:16.446 --> 00:17:18.548
no one listens to it and it flops,

00:17:18.887 --> 00:17:21.349
no one watched you fail.

00:17:21.589 --> 00:17:22.829
Delete it after a day.

00:17:24.550 --> 00:17:25.951
I've heard some varying reports,

00:17:26.833 --> 00:17:27.972
but everything that I can see is if

00:17:27.992 --> 00:17:28.753
you delete stuff,

00:17:29.894 --> 00:17:31.694
the platforms don't penalize you for that.

00:17:31.815 --> 00:17:34.257
Again, follow the money.

00:17:34.636 --> 00:17:36.097
They want you to bring people

00:17:36.923 --> 00:17:38.804
They want you to bring all the boys

00:17:38.824 --> 00:17:39.505
to the yard.

00:17:39.525 --> 00:17:39.984
So they're like,

00:17:40.025 --> 00:17:41.965
what milkshakes does this person produce?

00:17:42.306 --> 00:17:43.707
Let me get those milkshakes to the right

00:17:43.727 --> 00:17:44.027
people.

00:17:44.067 --> 00:17:45.327
Like follow the money.

00:17:45.347 --> 00:17:46.608
They are not working against you.

00:17:46.628 --> 00:17:48.029
They're working one hundred percent for

00:17:48.069 --> 00:17:48.150
you.

00:17:49.230 --> 00:17:51.352
For any other practices that are practice

00:17:51.372 --> 00:17:52.353
owners that are watching or listening,

00:17:52.553 --> 00:17:54.413
I'll I want to go in real quick

00:17:54.814 --> 00:17:56.795
in a second to some of the benefits

00:17:56.815 --> 00:17:59.057
that I've had in the short time of

00:17:59.096 --> 00:18:01.538
having concierge pain relief on Instagram

00:18:01.577 --> 00:18:03.538
specifically in regards to DMing.

00:18:04.539 --> 00:18:05.079
Positions.

00:18:06.079 --> 00:18:07.381
That's a little teaser for a second.

00:18:07.421 --> 00:18:09.181
I want to come back to posting.

00:18:09.500 --> 00:18:11.862
Jimmy, Tony, when you guys post three,

00:18:11.961 --> 00:18:12.362
ten,

00:18:12.741 --> 00:18:14.241
five posts a day across Facebook or

00:18:14.281 --> 00:18:14.701
Instagram,

00:18:15.201 --> 00:18:17.103
are every single post that you guys do

00:18:17.222 --> 00:18:18.363
recently or currently,

00:18:19.042 --> 00:18:21.003
are they manually published or are you

00:18:21.023 --> 00:18:23.763
guys using some scheduling app or anything

00:18:23.784 --> 00:18:24.845
like that in terms of tools?

00:18:24.865 --> 00:18:26.045
And if so, what's the tool?

00:18:27.489 --> 00:18:30.550
So I'm using Meta Business Suite.

00:18:30.590 --> 00:18:32.992
So I would say it's like manual

00:18:33.032 --> 00:18:33.633
publishing.

00:18:34.153 --> 00:18:36.674
When I go, it kind of depends,

00:18:36.694 --> 00:18:40.037
but I go to the Meta Business Suite.

00:18:40.698 --> 00:18:42.979
I'll either set up the schedule one every

00:18:43.038 --> 00:18:45.800
hour for twelve hours or I'll just post

00:18:45.861 --> 00:18:47.162
randomly throughout the day.

00:18:48.063 --> 00:18:49.663
That will automatically go to both

00:18:49.703 --> 00:18:50.663
Facebook and Instagram.

00:18:51.684 --> 00:18:53.885
Or I'll go to Instagram if I need

00:18:53.905 --> 00:18:54.846
to edit a video.

00:18:55.126 --> 00:18:56.268
I'll go to Instagram.

00:18:56.387 --> 00:18:58.808
I'll edit it in Instagram, post it,

00:18:58.909 --> 00:19:00.589
and it auto posts to Facebook.

00:19:01.451 --> 00:19:03.231
Those are my two main methods for those

00:19:03.251 --> 00:19:04.192
two platforms.

00:19:04.373 --> 00:19:06.773
And then I'll typically manually go to

00:19:06.874 --> 00:19:09.095
YouTube, manually go to TikTok.

00:19:09.596 --> 00:19:10.715
I used to go to Pinterest.

00:19:10.756 --> 00:19:12.396
I just fell off of that wagon.

00:19:12.557 --> 00:19:14.398
I haven't posted on LinkedIn for a long

00:19:14.439 --> 00:19:14.699
time.

00:19:15.219 --> 00:19:15.598
But yeah,

00:19:15.618 --> 00:19:19.781
I'm not using a tool to push everything

00:19:19.862 --> 00:19:19.981
out.

00:19:20.628 --> 00:19:21.888
I'm a big fan of Publer.

00:19:22.009 --> 00:19:23.269
I just haven't used it in a year.

00:19:25.190 --> 00:19:27.150
I don't know if there's a difference,

00:19:27.450 --> 00:19:28.931
but I feel like there's a difference

00:19:28.951 --> 00:19:29.671
because while I'm...

00:19:30.310 --> 00:19:32.010
And Gary Vee talked about this three years

00:19:32.070 --> 00:19:32.351
ago.

00:19:33.132 --> 00:19:33.412
He's like,

00:19:33.592 --> 00:19:36.172
make stuff specifically for Instagram.

00:19:36.612 --> 00:19:38.012
Like if I post something on Instagram,

00:19:38.113 --> 00:19:38.472
it doesn't...

00:19:38.853 --> 00:19:40.932
And the same video gets a hundred thousand

00:19:40.952 --> 00:19:43.473
views on Instagram and gets eleven on

00:19:43.554 --> 00:19:44.314
YouTube shorts.

00:19:44.594 --> 00:19:44.973
Why?

00:19:45.534 --> 00:19:46.453
Humans are very human-y.

00:19:46.733 --> 00:19:48.015
I don't freaking know why.

00:19:48.115 --> 00:19:48.255
Why?

00:19:48.315 --> 00:19:48.974
It's frustrating.

00:19:49.414 --> 00:19:51.196
but also repost that video three days

00:19:51.217 --> 00:19:52.577
later and it gets three thousand.

00:19:53.058 --> 00:19:54.839
So I've gone sort of the other way

00:19:54.880 --> 00:19:56.582
and I'm like a hundred percent granola.

00:19:56.642 --> 00:19:58.463
Look, I'm wearing a vest today, right?

00:19:58.523 --> 00:19:59.344
I'm all organic.

00:19:59.365 --> 00:19:59.964
I'm granola.

00:19:59.984 --> 00:20:00.605
I'm crunchy.

00:20:01.145 --> 00:20:03.528
I'm a hundred percent sort of what Dave,

00:20:03.587 --> 00:20:04.368
sorry, Tony is doing,

00:20:04.388 --> 00:20:05.750
which is I'm doing everything manually.

00:20:06.010 --> 00:20:06.872
I sort of like that.

00:20:07.756 --> 00:20:10.457
Because I have a comment or a caption,

00:20:10.797 --> 00:20:12.137
and then I'm like, no,

00:20:12.498 --> 00:20:13.637
I think it's better on this when I

00:20:13.678 --> 00:20:14.659
do it like this.

00:20:14.699 --> 00:20:15.878
So I'm just a dude in the kitchen

00:20:16.019 --> 00:20:17.839
who's adding a little salt and a little

00:20:17.920 --> 00:20:19.520
oregano and trying to figure out what the

00:20:19.641 --> 00:20:20.240
best thing is.

00:20:20.540 --> 00:20:21.240
And here's the answer.

00:20:21.520 --> 00:20:22.241
You're never going to know.

00:20:22.461 --> 00:20:23.461
It's locks and keys, man.

00:20:23.521 --> 00:20:25.143
There's just a bunch of locks going by

00:20:25.163 --> 00:20:26.242
at four million miles an hour,

00:20:26.542 --> 00:20:27.604
and you're just throwing keys in there to

00:20:27.624 --> 00:20:28.203
see what opens.

00:20:28.644 --> 00:20:30.265
Consistency will be your best weapon.

00:20:30.684 --> 00:20:32.045
Consistency and volume over time.

00:20:32.326 --> 00:20:32.705
That's it.

00:20:33.046 --> 00:20:34.605
Because if someone comes...

00:20:35.287 --> 00:20:35.686
Let's take it...

00:20:36.993 --> 00:20:39.474
Let's take it from short social content to

00:20:39.535 --> 00:20:40.315
podcasting.

00:20:40.556 --> 00:20:41.756
And they're not the same, right?

00:20:41.776 --> 00:20:44.057
Because podcasting is not social content.

00:20:44.537 --> 00:20:45.958
You can post social content about your

00:20:45.978 --> 00:20:46.377
podcast,

00:20:46.637 --> 00:20:50.339
but a podcast is not on a platform.

00:20:50.380 --> 00:20:52.080
Someone could find me at episode...

00:20:53.220 --> 00:20:55.961
And then be like, who's this guy?

00:20:56.020 --> 00:20:57.382
And then go back and forth and back

00:20:57.402 --> 00:20:58.362
and forth and back and forth.

00:20:58.461 --> 00:21:01.104
So like the volume of your library, man,

00:21:01.443 --> 00:21:04.765
one viewer listener could equal a lot of

00:21:04.805 --> 00:21:05.125
success.

00:21:05.164 --> 00:21:06.405
And then they tell five friends.

00:21:07.086 --> 00:21:08.926
That's where that volume and the frequency

00:21:08.987 --> 00:21:10.268
really start to compound.

00:21:10.327 --> 00:21:12.989
It's weird.

00:21:13.009 --> 00:21:13.548
It's a weird game.

00:21:16.111 --> 00:21:17.131
What else?

00:21:17.171 --> 00:21:17.570
Well, yeah.

00:21:17.631 --> 00:21:19.071
Anything else from that,

00:21:19.092 --> 00:21:20.971
that I was asking or anything from the

00:21:21.011 --> 00:21:22.531
DMS that would help anyone else?

00:21:22.551 --> 00:21:23.152
That's a, let's,

00:21:23.432 --> 00:21:25.093
let's say specifically because no one,

00:21:25.452 --> 00:21:26.613
no one really watched or not.

00:21:26.673 --> 00:21:27.532
No, I don't want to say no one.

00:21:28.492 --> 00:21:29.853
Most of the folks watching or listening

00:21:29.913 --> 00:21:31.374
want to get more new patients and they

00:21:31.394 --> 00:21:33.374
were going to use Instagram or Facebook

00:21:33.394 --> 00:21:34.233
the way I'm using it.

00:21:34.314 --> 00:21:35.733
And maybe over time, certain,

00:21:36.134 --> 00:21:37.154
certain people like David,

00:21:37.174 --> 00:21:38.115
who was on the show before,

00:21:38.154 --> 00:21:39.234
maybe they're going to eventually use

00:21:39.755 --> 00:21:42.195
social media like Tony or Jimmy,

00:21:42.236 --> 00:21:44.076
where it's, you know, therapist facing,

00:21:44.096 --> 00:21:44.236
um,

00:21:44.756 --> 00:21:47.117
I've used my YouTube for practice owner

00:21:47.157 --> 00:21:47.597
facing.

00:21:47.657 --> 00:21:49.679
So Tony's got this like big potential

00:21:49.719 --> 00:21:50.019
reach.

00:21:51.000 --> 00:21:53.020
He's reaching all consumers.

00:21:53.060 --> 00:21:55.182
Jimmy's focused on physical therapists.

00:21:55.282 --> 00:21:57.423
And then I have this like ten thousand

00:21:57.964 --> 00:22:00.486
pool of practice owners that I'm trying to

00:22:00.526 --> 00:22:01.247
make content for.

00:22:01.707 --> 00:22:04.028
So I have a smaller audience.

00:22:04.067 --> 00:22:05.509
But in terms of any practice owners out

00:22:05.548 --> 00:22:08.171
there, any other things like either tips,

00:22:08.191 --> 00:22:09.872
I don't want to say hacks or whatever,

00:22:09.912 --> 00:22:11.492
but like anything that we haven't reviewed

00:22:11.913 --> 00:22:13.914
that maybe I asked privately that...

00:22:14.355 --> 00:22:17.497
would help them uh i don't say shortcut

00:22:17.537 --> 00:22:19.637
success or anything that like other than

00:22:19.738 --> 00:22:21.298
again they need to just film stuff film

00:22:21.318 --> 00:22:23.079
stuff in the clinic get patients to sign

00:22:23.119 --> 00:22:26.741
waivers film your therapist doing any any

00:22:26.942 --> 00:22:29.943
you know quirky things or stories or

00:22:30.403 --> 00:22:33.266
clinical pearls or challenging patients

00:22:33.286 --> 00:22:35.126
that are anonymous little stories anything

00:22:35.186 --> 00:22:37.208
else that would be you know maybe quick

00:22:37.228 --> 00:22:39.328
wins or things that some of the audience

00:22:39.348 --> 00:22:41.029
could actually implement today or tomorrow

00:22:41.049 --> 00:22:42.310
what do you got to me

00:22:43.742 --> 00:22:45.804
I think the thing that worked for me,

00:22:46.403 --> 00:22:48.864
like talking consistency is, you know,

00:22:48.944 --> 00:22:50.944
I took a week off like a week

00:22:50.984 --> 00:22:52.065
ago, two weeks ago.

00:22:52.085 --> 00:22:53.006
At the end of January,

00:22:53.066 --> 00:22:53.726
I took a week off.

00:22:53.746 --> 00:22:54.846
I was just, I'm burnt out.

00:22:54.945 --> 00:22:55.905
I don't even care.

00:22:56.307 --> 00:22:57.446
I'm not posting anything.

00:22:57.606 --> 00:22:59.247
I had a big month in the end

00:22:59.287 --> 00:23:00.667
of December, beginning of January.

00:23:02.347 --> 00:23:03.288
But for me,

00:23:03.509 --> 00:23:06.269
it's I'm not looking at this as I

00:23:06.349 --> 00:23:07.410
have to do this.

00:23:07.650 --> 00:23:10.111
I'm looking at this as it's a mental

00:23:10.171 --> 00:23:12.612
break from what I'm doing in the clinic.

00:23:13.031 --> 00:23:14.613
It gives me a distraction.

00:23:15.633 --> 00:23:15.913
You know,

00:23:16.192 --> 00:23:18.814
I hear therapists talk about how like

00:23:19.134 --> 00:23:21.775
complex and how much thought goes into

00:23:21.875 --> 00:23:24.336
patient treatments, evaluations,

00:23:24.375 --> 00:23:25.616
engagement, things like that.

00:23:26.297 --> 00:23:26.856
For me,

00:23:26.916 --> 00:23:29.239
this just gives me a little recreational

00:23:29.318 --> 00:23:33.682
break to do something else to reset before

00:23:33.721 --> 00:23:35.564
I maybe go into my next patient

00:23:35.584 --> 00:23:36.163
engagement.

00:23:37.525 --> 00:23:38.806
And so if it works, awesome.

00:23:38.846 --> 00:23:40.067
If it doesn't, that's okay.

00:23:40.086 --> 00:23:41.667
It's not costing me anything.

00:23:42.229 --> 00:23:43.950
It gives me a little play money on

00:23:43.970 --> 00:23:46.271
the side that I can do stuff with.

00:23:47.011 --> 00:23:48.772
If I took it more seriously,

00:23:48.932 --> 00:23:51.734
I would reinvest the income back into ads.

00:23:51.795 --> 00:23:52.915
Just like Jimmy said,

00:23:53.076 --> 00:23:54.537
I would try to get to a million

00:23:54.576 --> 00:23:55.596
followers quicker.

00:23:56.136 --> 00:23:58.138
I wouldn't waste time with other stuff,

00:23:59.019 --> 00:24:00.440
but I still kind of use it as

00:24:00.480 --> 00:24:03.041
a playground and that keeps the stress

00:24:03.162 --> 00:24:03.521
low.

00:24:04.102 --> 00:24:06.544
So if I don't publish today or tomorrow,

00:24:07.003 --> 00:24:07.503
no big deal.

00:24:07.584 --> 00:24:08.625
I'm not worried about it.

00:24:09.263 --> 00:24:10.244
Yeah.

00:24:10.265 --> 00:24:11.085
I would say two things.

00:24:11.224 --> 00:24:14.548
Number one, relax.

00:24:15.127 --> 00:24:15.848
You're not behind.

00:24:16.068 --> 00:24:16.868
You're just, you're not,

00:24:16.888 --> 00:24:18.009
you're just early in the game.

00:24:18.029 --> 00:24:18.851
And I don't really care when,

00:24:19.010 --> 00:24:21.231
when it is like, so relax you.

00:24:21.833 --> 00:24:23.114
The advice I was given in radio,

00:24:23.134 --> 00:24:24.074
when I would sit there and look at

00:24:24.134 --> 00:24:26.135
a CD kids,

00:24:26.155 --> 00:24:28.857
a CD is like a physical MP three.

00:24:28.897 --> 00:24:29.498
We'll talk about it later.

00:24:30.338 --> 00:24:30.679
I'd be like,

00:24:30.719 --> 00:24:32.420
should I play the song on my radio

00:24:32.460 --> 00:24:33.280
station or not?

00:24:33.381 --> 00:24:34.481
And a great boss just said,

00:24:34.622 --> 00:24:35.663
you don't get beat by the songs you

00:24:35.682 --> 00:24:36.022
don't play.

00:24:37.365 --> 00:24:38.527
Get beat by the songs you do play.

00:24:38.547 --> 00:24:39.887
Play a crappy song for three and a

00:24:39.907 --> 00:24:40.929
half minutes, you suck.

00:24:41.528 --> 00:24:42.069
So relax.

00:24:42.730 --> 00:24:43.109
Relax.

00:24:43.651 --> 00:24:44.791
The second thing I'll say, if you're like,

00:24:44.852 --> 00:24:45.951
yes, this is for me,

00:24:46.532 --> 00:24:48.013
I do this constantly.

00:24:48.334 --> 00:24:49.275
I'm showing you my notebook.

00:24:49.575 --> 00:24:52.156
All I'm doing is I've always got five

00:24:52.217 --> 00:24:54.179
things, five formats that I'm doing.

00:24:55.259 --> 00:24:55.819
Formats.

00:24:56.079 --> 00:24:57.300
I'm not even talking about videos.

00:24:57.421 --> 00:24:58.561
I'm talking about things that I'm doing.

00:24:59.122 --> 00:25:00.643
In December and January,

00:25:00.804 --> 00:25:02.505
I was doing this format on LinkedIn.

00:25:03.843 --> 00:25:05.544
If MedBridge hired Jimmy,

00:25:05.844 --> 00:25:07.203
here's the first three things I'd do.

00:25:07.625 --> 00:25:09.845
If blah did blah, here's the thing.

00:25:10.346 --> 00:25:11.026
That was a format.

00:25:11.185 --> 00:25:14.047
It was a great LinkedIn long form text

00:25:14.086 --> 00:25:14.406
post.

00:25:14.467 --> 00:25:15.288
It was a way for me to play

00:25:15.307 --> 00:25:17.167
with ideas.

00:25:17.288 --> 00:25:18.528
Huh, can I turn that into a video?

00:25:19.308 --> 00:25:19.929
Yes, you can.

00:25:20.170 --> 00:25:21.289
So it was text and then video.

00:25:21.549 --> 00:25:23.730
So I like the ideas and the formats.

00:25:24.864 --> 00:25:27.126
Then we move to the mediums.

00:25:27.146 --> 00:25:28.868
Kids, that's why we call it media.

00:25:28.929 --> 00:25:29.388
You know that, right?

00:25:29.469 --> 00:25:30.671
Everybody hates media.

00:25:30.711 --> 00:25:31.230
Media sucks.

00:25:31.291 --> 00:25:31.912
You are media.

00:25:32.492 --> 00:25:33.173
You are media.

00:25:34.115 --> 00:25:35.856
You are yelling at the media on the

00:25:35.896 --> 00:25:37.598
media.

00:25:37.939 --> 00:25:39.621
I always have five formats going on.

00:25:40.362 --> 00:25:42.201
And they're always stunningly simple.

00:25:42.281 --> 00:25:44.363
Right now, I've got if X, then Y.

00:25:45.063 --> 00:25:47.104
If PTs were Avengers,

00:25:47.564 --> 00:25:48.463
then who would they be?

00:25:48.584 --> 00:25:51.365
That's if APTA were to hire Jimmy,

00:25:52.065 --> 00:25:53.125
then what are the right?

00:25:53.144 --> 00:25:54.005
That's one format.

00:25:54.585 --> 00:25:55.726
I do clips from episodes.

00:25:55.885 --> 00:25:58.125
If I'm having eleven conversations a week,

00:25:58.165 --> 00:26:00.007
why wouldn't I get one short form social

00:26:00.047 --> 00:26:00.586
clip out of it?

00:26:02.957 --> 00:26:05.940
And now I'm doing carousels because now

00:26:06.020 --> 00:26:07.402
everybody's telling me the talking to the

00:26:07.442 --> 00:26:09.604
camera video in twenty twenty six might be

00:26:09.644 --> 00:26:10.345
losing steam.

00:26:11.685 --> 00:26:12.886
Platforms are smart about that.

00:26:13.107 --> 00:26:14.328
They don't want to they don't want to

00:26:14.348 --> 00:26:16.290
be a played out song.

00:26:16.730 --> 00:26:17.872
So I'm doing carousels.

00:26:17.892 --> 00:26:19.134
But I also I watch what other people

00:26:19.153 --> 00:26:19.354
are doing.

00:26:19.493 --> 00:26:21.056
Gary Vee's doing a lot of like image

00:26:21.076 --> 00:26:21.455
stuff.

00:26:22.147 --> 00:26:24.509
Like on Instagram, image, swipe,

00:26:24.548 --> 00:26:25.808
and then you swipe and it's a video.

00:26:25.868 --> 00:26:26.890
It's like, oh, it's cool.

00:26:26.930 --> 00:26:28.650
It's wrapping paper, present.

00:26:28.690 --> 00:26:29.950
Wrapping paper, present.

00:26:30.671 --> 00:26:32.451
This is the same stuff in sixteen

00:26:32.471 --> 00:26:32.931
different ways.

00:26:32.951 --> 00:26:33.491
That's all it is.

00:26:33.632 --> 00:26:36.452
So have one format.

00:26:36.712 --> 00:26:40.334
Do you want me to prove this?

00:26:40.394 --> 00:26:43.134
If you go to Blend Tech on YouTube,

00:26:43.174 --> 00:26:43.994
I've done this before.

00:26:45.375 --> 00:26:47.195
Go to YouTube and search Blend Tech.

00:26:47.416 --> 00:26:49.317
This is a company that makes the world's

00:26:49.336 --> 00:26:50.037
greatest blender.

00:26:50.156 --> 00:26:50.757
That's what they said.

00:26:50.836 --> 00:26:51.196
Not me.

00:26:51.517 --> 00:26:53.597
Their whole YouTube and social strategy

00:26:53.637 --> 00:26:55.258
for a gajillion years with a billion

00:26:55.278 --> 00:26:55.699
followers.

00:26:55.778 --> 00:26:56.038
I don't know.

00:26:56.259 --> 00:26:56.878
Not actual numbers.

00:26:57.679 --> 00:26:58.519
They're just like, hey,

00:26:59.398 --> 00:27:01.220
we have the world's greatest blender.

00:27:01.279 --> 00:27:02.319
And they got this guy in a lab

00:27:02.359 --> 00:27:03.460
coat with goggles and gloves.

00:27:03.480 --> 00:27:04.921
And he just walks in from off camera.

00:27:04.941 --> 00:27:06.740
And he's like, hey, he's like Mr. Rogers.

00:27:07.161 --> 00:27:07.520
And he's like,

00:27:07.540 --> 00:27:08.761
puts the blender down and he just goes,

00:27:08.862 --> 00:27:09.642
twelve golf balls.

00:27:10.628 --> 00:27:11.369
Puts them in the blender.

00:27:11.930 --> 00:27:12.810
Will it blend?

00:27:12.830 --> 00:27:13.571
And then they blend it.

00:27:13.652 --> 00:27:14.492
Of course it's going to blend.

00:27:14.512 --> 00:27:15.233
It wouldn't be on the show.

00:27:15.894 --> 00:27:16.515
One format.

00:27:16.755 --> 00:27:17.415
That's their whole thing.

00:27:17.997 --> 00:27:19.458
So you don't need fifty formats.

00:27:19.478 --> 00:27:20.980
You don't need to compete with everybody

00:27:21.039 --> 00:27:22.421
and be the Gary V. You don't.

00:27:23.061 --> 00:27:25.403
Figure out what your method is and your

00:27:25.483 --> 00:27:27.145
message and your medium.

00:27:27.266 --> 00:27:28.227
Oh, that's three M's.

00:27:28.326 --> 00:27:29.387
Message, method, medium.

00:27:30.028 --> 00:27:30.669
And then repeat.

00:27:30.990 --> 00:27:32.170
Then lather, rinse, repeat.

00:27:32.190 --> 00:27:33.631
And which one is the best?

00:27:33.671 --> 00:27:34.332
My last statement?

00:27:34.872 --> 00:27:36.553
Just like which exercise is the best?

00:27:36.893 --> 00:27:37.993
The one you're going to do.

00:27:38.233 --> 00:27:40.134
If you hate yourself on camera,

00:27:40.575 --> 00:27:41.536
don't be on camera.

00:27:41.615 --> 00:27:43.037
Get someone else to do it or do

00:27:43.076 --> 00:27:44.238
voiceover or whatever.

00:27:44.938 --> 00:27:45.959
This is the fun part.

00:27:45.979 --> 00:27:46.618
This should be fun.

00:27:46.679 --> 00:27:47.219
If it's not,

00:27:47.259 --> 00:27:47.960
get someone else to do it.

00:27:50.103 --> 00:27:50.803
All right, so really,

00:27:50.823 --> 00:27:54.663
really quick DM strategy on how I use

00:27:54.703 --> 00:27:55.403
this with, again,

00:27:55.443 --> 00:27:57.565
so my account is tiny compared to Jimmy's

00:27:57.605 --> 00:28:02.266
PT Pinecast and Tony Maritato PT on

00:28:02.346 --> 00:28:04.126
Instagram or Total Therapy Solutions on

00:28:04.166 --> 00:28:04.567
Facebook.

00:28:05.007 --> 00:28:06.287
So my Instagram account right now,

00:28:06.407 --> 00:28:07.448
at Concierge Pain Relief,

00:28:08.008 --> 00:28:09.708
only a hundred and twelve posts so far.

00:28:09.867 --> 00:28:11.469
I have two hundred forty four followers

00:28:11.568 --> 00:28:13.348
and I'm following six hundred and sixty

00:28:13.368 --> 00:28:14.890
four accounts really quick.

00:28:14.950 --> 00:28:17.671
I'll give a couple stories on how I

00:28:17.730 --> 00:28:18.270
just got

00:28:19.090 --> 00:28:21.333
an in-person visit with a stretch company,

00:28:21.373 --> 00:28:22.093
a personal trainer,

00:28:22.433 --> 00:28:23.934
a physician who was reaching out to me

00:28:23.954 --> 00:28:25.175
that wanted to speak on the phone,

00:28:26.236 --> 00:28:27.897
and then another physician yesterday who

00:28:28.018 --> 00:28:30.640
just DMed me saying interested in

00:28:30.700 --> 00:28:31.701
referring patients.

00:28:32.665 --> 00:28:33.446
us.

00:28:33.467 --> 00:28:36.167
So first step really quick, I just follow,

00:28:36.269 --> 00:28:37.409
I go on Instagram and I just follow

00:28:37.568 --> 00:28:38.809
every New York city account.

00:28:38.849 --> 00:28:39.911
I'm trying to follow just every New York

00:28:39.931 --> 00:28:40.330
city account,

00:28:40.351 --> 00:28:41.731
but I started with all the physicians.

00:28:41.811 --> 00:28:42.792
So every,

00:28:43.353 --> 00:28:45.375
you find one physician who's fairly

00:28:45.434 --> 00:28:48.135
popular in your city or area and other

00:28:48.217 --> 00:28:49.738
physicians are probably following that

00:28:49.778 --> 00:28:50.157
physician.

00:28:50.218 --> 00:28:52.118
So I would just follow every single

00:28:52.159 --> 00:28:54.099
physician and medical practice,

00:28:54.980 --> 00:28:58.182
a personal trainer, gym, Pilates,

00:28:58.222 --> 00:28:58.603
wellness,

00:28:58.623 --> 00:28:59.864
like anyone in the whole health and

00:28:59.884 --> 00:29:00.265
wellness space.

00:29:00.285 --> 00:29:01.505
But specifically I started with

00:29:01.545 --> 00:29:01.986
physicians.

00:29:02.865 --> 00:29:05.167
some of them will follow my account back.

00:29:05.308 --> 00:29:06.609
Some of them won't the ones that don't

00:29:06.630 --> 00:29:07.069
follow back.

00:29:07.170 --> 00:29:08.530
I don't want to DM them because if

00:29:08.570 --> 00:29:10.393
I DM them, it'll go into,

00:29:10.413 --> 00:29:11.854
what is it like the, um,

00:29:11.874 --> 00:29:13.236
the requested folder or whatever.

00:29:13.276 --> 00:29:14.876
Like it doesn't go into the inbox of,

00:29:15.156 --> 00:29:17.058
of your, of the Instagram DM.

00:29:17.618 --> 00:29:19.201
So it looks kind of like spam.

00:29:19.221 --> 00:29:20.761
It's like the spam folder of, of,

00:29:21.303 --> 00:29:22.222
of Instagram, um,

00:29:23.228 --> 00:29:25.348
If I follow a physician and they follow

00:29:25.429 --> 00:29:27.670
back, now if I DM them,

00:29:27.730 --> 00:29:29.790
it'll go into their inbox of Instagram.

00:29:29.830 --> 00:29:32.113
And I'll just write, you know, hey, Dr.

00:29:32.153 --> 00:29:32.472
Smith,

00:29:32.772 --> 00:29:34.773
thanks for connecting here and thanks for

00:29:34.814 --> 00:29:36.414
following or thanks for following back.

00:29:37.295 --> 00:29:37.976
David Rubens,

00:29:38.076 --> 00:29:39.576
my two hundred forty fifth follower.

00:29:39.636 --> 00:29:40.277
Love it, David.

00:29:40.297 --> 00:29:40.636
Thank you.

00:29:40.656 --> 00:29:41.037
You're a man.

00:29:42.954 --> 00:29:45.057
So once I DM them,

00:29:45.436 --> 00:29:46.857
I'm able to get in their inbox and

00:29:46.877 --> 00:29:48.819
I'm just saying thank you for the

00:29:48.859 --> 00:29:49.681
following connecting.

00:29:50.121 --> 00:29:52.022
And I also have done this as well.

00:29:52.323 --> 00:29:53.983
I took this from Dan Martell from the

00:29:54.003 --> 00:29:55.144
book, Buy Back Your Time,

00:29:55.164 --> 00:29:56.066
which is an amazing book.

00:29:56.086 --> 00:29:57.707
You should buy it or listen to it

00:29:57.747 --> 00:29:58.208
on Audible.

00:29:59.868 --> 00:30:02.270
In that, his DM strategy is,

00:30:03.271 --> 00:30:04.752
let's say Jimmy follows my account.

00:30:05.173 --> 00:30:05.794
I DM Jimmy.

00:30:05.874 --> 00:30:06.674
I say, hey, Jimmy,

00:30:06.755 --> 00:30:07.915
thanks a lot for connecting here.

00:30:09.096 --> 00:30:11.237
are you here for the free content or

00:30:11.257 --> 00:30:13.357
are you here for rehab question mark?

00:30:14.018 --> 00:30:15.679
And the second thing is what I want

00:30:15.699 --> 00:30:17.059
to try to see if they're really there

00:30:17.099 --> 00:30:18.260
for, which is the rehab, which is,

00:30:18.540 --> 00:30:20.721
can we convert these digital people to

00:30:21.122 --> 00:30:22.442
paid in-person evaluations,

00:30:22.462 --> 00:30:24.343
which is the whole marketing for private

00:30:24.384 --> 00:30:25.163
practices out there.

00:30:25.463 --> 00:30:26.545
So you can say, are you here?

00:30:26.605 --> 00:30:27.664
Are you just here for the free content,

00:30:27.684 --> 00:30:28.746
which, and if that's the case,

00:30:28.766 --> 00:30:29.226
that's cool.

00:30:29.566 --> 00:30:30.826
Are you here for the free content or

00:30:31.186 --> 00:30:31.606
rehab?

00:30:31.747 --> 00:30:33.228
And the second thing would be whatever

00:30:33.708 --> 00:30:34.548
you're looking for.

00:30:35.209 --> 00:30:35.328
Um,

00:30:36.897 --> 00:30:38.638
On, on Tuesday of this week,

00:30:38.778 --> 00:30:41.339
this trainer came into the office at our

00:30:41.400 --> 00:30:44.881
office and he came through the DMS and

00:30:45.181 --> 00:30:46.561
we invite him over for a tour after

00:30:46.582 --> 00:30:49.042
he commented on one of our posts about

00:30:49.182 --> 00:30:52.784
amazing facility, Dr. Gary Schwartz, MD.

00:30:52.844 --> 00:30:53.724
I just spoke with him for the first

00:30:53.744 --> 00:30:54.305
time on Monday.

00:30:54.384 --> 00:30:55.665
He found me on Instagram.

00:30:55.705 --> 00:30:56.726
He followed us first.

00:30:56.806 --> 00:30:57.945
He DM me first.

00:30:58.346 --> 00:30:59.086
He reached out.

00:30:59.186 --> 00:31:00.247
It's just from the content.

00:31:00.287 --> 00:31:01.728
It's like, it's amazing.

00:31:02.067 --> 00:31:03.288
Yesterday, a different physician,

00:31:03.409 --> 00:31:04.788
I won't say her name because we haven't

00:31:04.808 --> 00:31:05.249
really talked,

00:31:05.288 --> 00:31:07.590
but I sent the same question.

00:31:07.851 --> 00:31:08.871
Hi, Dr. So-and-so,

00:31:09.510 --> 00:31:10.412
thanks for connecting here.

00:31:10.491 --> 00:31:11.751
Are you here for the free concert or

00:31:11.771 --> 00:31:13.012
are you interested in rehab?

00:31:13.053 --> 00:31:13.413
Meaning like,

00:31:13.452 --> 00:31:15.534
are you probably not interested in rehab

00:31:15.554 --> 00:31:17.414
for yourself, but that's the play,

00:31:17.494 --> 00:31:18.115
at least for me.

00:31:18.796 --> 00:31:20.695
And then she replied, and she replied,

00:31:21.037 --> 00:31:22.436
interested in referring patients.

00:31:22.497 --> 00:31:24.117
And I'm like, boom.

00:31:29.338 --> 00:31:32.506
That is the current DM approach that is

00:31:32.727 --> 00:31:33.950
working right now for us.

00:31:34.730 --> 00:31:35.431
And that's awesome.

00:31:35.510 --> 00:31:37.771
That like your account is many,

00:31:37.791 --> 00:31:38.593
but powerful.

00:31:39.252 --> 00:31:40.594
It does what you want.

00:31:41.194 --> 00:31:43.056
I was just thinking this morning, like.

00:31:43.496 --> 00:31:44.596
Fifteen years ago.

00:31:45.778 --> 00:31:47.078
I've got a patient right now.

00:31:47.298 --> 00:31:49.039
It's the second Jiffy knee,

00:31:49.381 --> 00:31:51.122
which is a specific kind of total knee

00:31:51.162 --> 00:31:51.862
replacement.

00:31:52.383 --> 00:31:54.503
She's going to this doctor.

00:31:54.523 --> 00:31:56.586
There's only one orthopedic in the area

00:31:56.625 --> 00:31:57.826
that does the Jiffy knee.

00:31:58.467 --> 00:32:00.628
My second patient is going back for a

00:32:00.669 --> 00:32:01.249
follow-up.

00:32:01.288 --> 00:32:02.349
She's an awesome patient.

00:32:02.369 --> 00:32:03.330
She's doing really well.

00:32:04.111 --> 00:32:04.772
I was like,

00:32:04.913 --> 00:32:07.441
if I was trying to grow more patients,

00:32:08.041 --> 00:32:09.707
he and I should team up.

00:32:10.595 --> 00:32:14.377
because I could push his reach locally and

00:32:14.417 --> 00:32:18.101
nationally, but I'm not.

00:32:18.261 --> 00:32:18.501
Again,

00:32:18.622 --> 00:32:20.222
I don't need more new patients in the

00:32:20.262 --> 00:32:20.683
clinic.

00:32:21.163 --> 00:32:22.724
If I was in Dave's situation,

00:32:22.766 --> 00:32:23.967
that would absolutely,

00:32:24.047 --> 00:32:25.827
first thing I'd do is I'd message him.

00:32:26.249 --> 00:32:27.630
Second thing I'd do is I'd set up

00:32:27.730 --> 00:32:29.611
a virtual interview.

00:32:29.651 --> 00:32:31.633
We'd do a video, we'd get on Zoom.

00:32:31.992 --> 00:32:33.335
We would talk about the jiffy knee,

00:32:33.355 --> 00:32:34.415
talk about his practice.

00:32:34.455 --> 00:32:36.257
I wouldn't say a single thing about my

00:32:36.297 --> 00:32:36.778
clinic

00:32:37.637 --> 00:32:39.780
The intent behind that is just to build

00:32:39.800 --> 00:32:41.762
the relationship like Dave's doing.

00:32:43.344 --> 00:32:44.325
And then, you know,

00:32:44.365 --> 00:32:46.248
it gives me a reason to post content.

00:32:46.347 --> 00:32:47.608
Like, that's a great video.

00:32:47.669 --> 00:32:49.290
There's interesting information there.

00:32:50.211 --> 00:32:52.574
I used to do it during and before

00:32:52.614 --> 00:32:53.875
the pandemic I did it.

00:32:54.415 --> 00:32:55.938
Now I'm just at the point where I

00:32:55.958 --> 00:32:56.798
don't need to do that.

00:32:58.673 --> 00:33:00.977
The only thing I might change is very

00:33:01.017 --> 00:33:04.460
subtle, which is real language.

00:33:04.960 --> 00:33:06.501
This might just be personal preference,

00:33:06.882 --> 00:33:07.682
but hey,

00:33:07.923 --> 00:33:09.865
thanks for connecting is nails on a

00:33:09.924 --> 00:33:10.546
chalkboard to me.

00:33:11.006 --> 00:33:12.547
Here's why, because I would never say it.

00:33:13.519 --> 00:33:14.599
So I would say, hey,

00:33:14.740 --> 00:33:15.480
great to meet you.

00:33:15.500 --> 00:33:15.839
Do you know what?

00:33:16.161 --> 00:33:17.862
I got yelled at once working for a

00:33:17.961 --> 00:33:20.282
very large healthcare company because I

00:33:20.363 --> 00:33:23.505
suggested using a little bit of slang and

00:33:23.585 --> 00:33:24.925
every once in a while spelling a word

00:33:24.945 --> 00:33:25.185
wrong.

00:33:25.705 --> 00:33:27.406
And they were like, that is insane.

00:33:27.467 --> 00:33:28.288
We never do that.

00:33:28.327 --> 00:33:29.607
I go, that's why you should do it.

00:33:30.128 --> 00:33:30.808
No one does that.

00:33:30.969 --> 00:33:31.589
That's why you should do it.

00:33:31.970 --> 00:33:34.570
So like Dan Martell, yes.

00:33:35.112 --> 00:33:36.311
It's a loaded question.

00:33:37.232 --> 00:33:38.973
Are you here for my stunning personality

00:33:38.993 --> 00:33:39.614
or my great looks?

00:33:39.673 --> 00:33:40.474
Which one are you here?

00:33:40.615 --> 00:33:40.734
Oh.

00:33:44.211 --> 00:33:45.394
Are you here for the rehab or the

00:33:45.413 --> 00:33:46.035
great content?

00:33:46.075 --> 00:33:46.776
You're like, well,

00:33:47.056 --> 00:33:48.198
now that you mention it,

00:33:49.140 --> 00:33:51.284
the only thing I would change is half

00:33:51.304 --> 00:33:52.005
an ounce of salt.

00:33:52.326 --> 00:33:53.909
Because I get these DMs.

00:33:55.205 --> 00:33:56.988
for some reason it just feels like an

00:33:57.188 --> 00:33:59.069
sdr it feels like a sales development

00:33:59.089 --> 00:34:01.551
representative okay so so let me let me

00:34:01.612 --> 00:34:03.713
riff on this jimmy would you prefer you

00:34:03.814 --> 00:34:05.035
let's say you follow my account and then

00:34:05.195 --> 00:34:07.958
i message back hey jimmy great to see

00:34:07.978 --> 00:34:10.139
that you're not a bot are you here

00:34:10.179 --> 00:34:11.822
for the free content or the rehab

00:34:12.148 --> 00:34:13.650
That to me sounds like you're on a

00:34:13.690 --> 00:34:16.273
subway responding, which is what you want.

00:34:16.393 --> 00:34:17.313
You want to separate.

00:34:17.614 --> 00:34:20.277
The good thing is when many chat,

00:34:20.817 --> 00:34:21.697
like that's an app.

00:34:21.938 --> 00:34:22.699
We'll talk about that in a second.

00:34:23.119 --> 00:34:24.460
When these things come out,

00:34:24.942 --> 00:34:26.903
everybody jumps on them and that's cool.

00:34:27.829 --> 00:34:30.672
The best part is everybody does the

00:34:30.731 --> 00:34:31.793
minimum viable product.

00:34:32.233 --> 00:34:32.594
Awesome.

00:34:33.054 --> 00:34:35.635
You doing three and a half percent more

00:34:36.257 --> 00:34:37.717
sets you seven miles ahead.

00:34:38.277 --> 00:34:41.139
So whatever the default is, change it.

00:34:41.440 --> 00:34:43.141
Pee all over it.

00:34:43.442 --> 00:34:44.822
Pee all over it.

00:34:44.882 --> 00:34:46.143
Leave your stink on it.

00:34:46.405 --> 00:34:47.686
Make it sound like you.

00:34:48.505 --> 00:34:49.867
That's what dogs do, right?

00:34:50.248 --> 00:34:51.889
I get the neighbor's dog on one side

00:34:51.909 --> 00:34:52.128
of me,

00:34:52.188 --> 00:34:53.590
comes over and there's a tree outside my

00:34:53.630 --> 00:34:53.909
window.

00:34:54.391 --> 00:34:55.992
The neighbor's dog over here comes out,

00:34:56.251 --> 00:34:56.893
pees on the tree.

00:34:57.867 --> 00:34:58.788
And later on in the day,

00:34:58.827 --> 00:34:59.847
my neighbor on the other side,

00:34:59.907 --> 00:35:01.168
I watched his dog peeing on the tree.

00:35:01.289 --> 00:35:01.570
Why?

00:35:01.670 --> 00:35:02.851
Because one dog is standing there,

00:35:03.070 --> 00:35:03.590
my tree.

00:35:03.650 --> 00:35:05.092
And he goes, no, my tree.

00:35:05.452 --> 00:35:06.773
You got to make it look and smell

00:35:06.833 --> 00:35:07.914
and sound like you.

00:35:08.434 --> 00:35:10.396
That will separate you in a sea of

00:35:10.536 --> 00:35:11.277
sameness.

00:35:12.036 --> 00:35:12.878
Gentlemen, we're going to be at,

00:35:12.898 --> 00:35:14.759
I'm going to be at CSM on next

00:35:14.818 --> 00:35:15.059
week.

00:35:15.599 --> 00:35:16.659
We're going to be in the expo hall.

00:35:16.679 --> 00:35:18.322
I'm going to make a prediction.

00:35:19.119 --> 00:35:20.219
A lot of polo shirts,

00:35:20.699 --> 00:35:21.739
a lot of pens.

00:35:22.400 --> 00:35:23.240
I'm looking into the future.

00:35:23.260 --> 00:35:25.563
I'm seeing a lot of stress balls.

00:35:26.043 --> 00:35:27.423
I'm seeing phone chargers.

00:35:27.463 --> 00:35:28.483
Sneakers.

00:35:28.503 --> 00:35:29.123
White sneakers.

00:35:29.224 --> 00:35:30.244
Tennis shoes.

00:35:30.344 --> 00:35:31.266
A lot of New Balance.

00:35:31.306 --> 00:35:32.246
New Balance is going to be well.

00:35:32.266 --> 00:35:35.188
Do you know what I did?

00:35:35.367 --> 00:35:37.309
I'll reveal it now because the bleeding

00:35:37.369 --> 00:35:38.228
edge people are listening,

00:35:38.248 --> 00:35:39.070
but the average person,

00:35:39.630 --> 00:35:42.311
I am wearing a tuxedo on my first

00:35:42.331 --> 00:35:44.012
day of live streaming in the Xbox.

00:35:44.032 --> 00:35:44.373
Yes.

00:35:44.813 --> 00:35:45.434
Amazing.

00:35:45.893 --> 00:35:47.996
But I didn't go white jacket, red jacket,

00:35:48.076 --> 00:35:48.876
black lapel.

00:35:49.277 --> 00:35:50.057
I want people to go,

00:35:50.177 --> 00:35:51.860
who the hell is that guy?

00:35:52.260 --> 00:35:53.981
Why is he wearing a tuxedo?

00:35:54.461 --> 00:35:55.882
I don't care if they ever listen to

00:35:55.902 --> 00:35:56.403
the podcast.

00:35:56.423 --> 00:35:57.204
I want people to go, why?

00:35:58.226 --> 00:35:59.186
Is there a guy with a tuxedo?

00:35:59.206 --> 00:36:01.067
Because you set the bar so damn low.

00:36:01.407 --> 00:36:03.628
Companies spending thirty thousand dollars

00:36:03.648 --> 00:36:04.007
to go.

00:36:04.367 --> 00:36:04.728
And you're like,

00:36:05.128 --> 00:36:07.128
we put the logo of our company on

00:36:07.168 --> 00:36:08.869
the left side this year.

00:36:09.389 --> 00:36:10.190
People are going to freak.

00:36:10.230 --> 00:36:10.690
No, they're not.

00:36:10.849 --> 00:36:12.469
No, they're not.

00:36:12.550 --> 00:36:14.590
You are what I refer to as...

00:36:16.327 --> 00:36:18.489
mayonnaise flavored ice cream the entire

00:36:18.610 --> 00:36:23.333
expo hall flavored ice cream oh my god

00:36:23.653 --> 00:36:25.576
did you ever hear this idea somebody told

00:36:25.596 --> 00:36:27.217
me this idea thirty years ago and it

00:36:27.237 --> 00:36:28.458
stuck with me maybe not thirty years ago

00:36:28.498 --> 00:36:31.380
but if you poll a hundred people let's

00:36:31.400 --> 00:36:32.641
do it right now Dave do you prefer

00:36:32.702 --> 00:36:37.286
hot tea or iced tea hot tea Tony

00:36:37.326 --> 00:36:38.987
hot tea or iced tea hot tea if

00:36:39.086 --> 00:36:39.907
I had to drink tea

00:36:40.472 --> 00:36:40.692
Great.

00:36:40.791 --> 00:36:42.172
So if we had a hundred people and

00:36:42.293 --> 00:36:43.992
fifty percent of the room said hot tea

00:36:44.353 --> 00:36:45.653
and fifty percent of the room said iced

00:36:45.693 --> 00:36:45.934
tea.

00:36:46.153 --> 00:36:47.273
Do you know what a data scientist,

00:36:47.293 --> 00:36:48.195
not a data scientist,

00:36:48.474 --> 00:36:49.534
they'd be smart enough.

00:36:49.554 --> 00:36:50.894
Do you know what a marketer,

00:36:51.115 --> 00:36:52.096
a crappy marketer would do?

00:36:52.175 --> 00:36:52.635
They go, you know what?

00:36:52.715 --> 00:36:52.916
Okay.

00:36:53.715 --> 00:36:55.137
People love room temperature tea.

00:36:55.759 --> 00:37:00.184
Because half the room was... And I say,

00:37:00.284 --> 00:37:03.106
walk down any aisle in the supermarket and

00:37:03.146 --> 00:37:04.748
look how many types of mayonnaise there

00:37:04.809 --> 00:37:04.969
are.

00:37:04.989 --> 00:37:06.150
I don't know, six.

00:37:06.630 --> 00:37:07.891
And then go to the hot sauce aisle

00:37:07.972 --> 00:37:09.974
and how many types of mayonnaise... Sorry,

00:37:09.994 --> 00:37:10.996
how many times the hot sauce are there?

00:37:11.235 --> 00:37:11.817
Four billion.

00:37:12.097 --> 00:37:12.396
Why?

00:37:12.597 --> 00:37:13.358
Because it's the edge.

00:37:13.958 --> 00:37:15.199
So be the edge.

00:37:15.440 --> 00:37:16.280
If you want to blend in,

00:37:16.460 --> 00:37:18.101
there is not an aisle for mayonnaise

00:37:18.121 --> 00:37:19.242
flavored ice cream, my friends,

00:37:19.302 --> 00:37:21.123
but no one asked for it,

00:37:21.342 --> 00:37:21.943
but it's there.

00:37:22.324 --> 00:37:22.864
So I would say,

00:37:23.103 --> 00:37:24.724
so ManyChat is a tool that you could

00:37:24.864 --> 00:37:25.905
automate what Dave is doing.

00:37:26.726 --> 00:37:28.606
Someone messages you on Instagram.

00:37:28.646 --> 00:37:30.327
I think it works with Facebook as well.

00:37:30.807 --> 00:37:32.228
And then you can set up essentially,

00:37:32.909 --> 00:37:33.829
you've been part of these,

00:37:33.869 --> 00:37:34.871
you've DM'd or something.

00:37:35.090 --> 00:37:36.271
You get a reply.

00:37:36.612 --> 00:37:37.911
Number one, don't do it instantly.

00:37:38.172 --> 00:37:38.592
Too creepy.

00:37:39.974 --> 00:37:41.762
set it at ten minutes, something,

00:37:41.842 --> 00:37:42.445
not instantly.

00:37:42.485 --> 00:37:43.628
That's a red flag.

00:37:44.030 --> 00:37:45.275
And then make it sound like, yo.

00:37:46.532 --> 00:37:47.193
not a robot.

00:37:47.253 --> 00:37:48.594
You came all this way to sound like

00:37:48.614 --> 00:37:49.213
everybody else?

00:37:49.454 --> 00:37:50.373
Oh, it's so disappointing.

00:37:50.673 --> 00:37:53.215
I'll see you all in Anaheim with the

00:37:53.255 --> 00:37:53.954
polo shirts.

00:37:55.195 --> 00:37:57.215
It just reminds me of American Psycho with

00:37:57.235 --> 00:37:58.556
Christian Bale, where he's like,

00:37:58.717 --> 00:38:02.197
my business card is in bone with raised

00:38:02.257 --> 00:38:02.637
font.

00:38:02.697 --> 00:38:07.378
It's like mine is in opal with depressed

00:38:07.418 --> 00:38:07.820
font.

00:38:07.860 --> 00:38:08.860
It's like we are literally,

00:38:08.920 --> 00:38:09.820
the bar is not low,

00:38:09.840 --> 00:38:10.619
the bar is on the floor.

00:38:12.460 --> 00:38:14.161
Real quick with Dave's strategy,

00:38:14.302 --> 00:38:15.322
I wonder if

00:38:16.057 --> 00:38:18.800
So if Dave went to the other person's

00:38:18.820 --> 00:38:20.822
account, subscribed,

00:38:20.862 --> 00:38:22.802
followed the other person's account,

00:38:22.963 --> 00:38:24.905
then went through and liked a bunch of

00:38:24.945 --> 00:38:28.188
the posts before reaching out through DM

00:38:28.248 --> 00:38:30.809
saying, hey, I just found your account.

00:38:31.369 --> 00:38:32.931
I liked a bunch of your videos.

00:38:33.050 --> 00:38:34.552
I think we're on the same page,

00:38:35.112 --> 00:38:35.532
you know,

00:38:35.632 --> 00:38:38.536
because I know I manage my account.

00:38:39.514 --> 00:38:41.956
I can see when somebody likes five or

00:38:41.996 --> 00:38:43.177
six different posts.

00:38:43.597 --> 00:38:45.659
I can see when somebody is subscribed and

00:38:46.981 --> 00:38:49.342
it looks like a real person as opposed

00:38:49.362 --> 00:38:51.585
to like a mini chat bot that's just

00:38:52.264 --> 00:38:53.867
sending you a generic message.

00:38:55.202 --> 00:38:56.262
So I'm doing that.

00:38:56.623 --> 00:38:59.284
I yesterday there is a in New York

00:38:59.324 --> 00:38:59.505
City.

00:38:59.545 --> 00:39:00.744
It's not it's not a physician.

00:39:00.764 --> 00:39:02.186
It was a personal training place.

00:39:02.206 --> 00:39:03.786
That's an independent personal training

00:39:03.826 --> 00:39:04.085
gym.

00:39:04.606 --> 00:39:05.387
And they had a flood.

00:39:05.626 --> 00:39:07.487
They posted a video that there was water

00:39:07.827 --> 00:39:09.487
leaking out of their ceiling into buckets

00:39:09.527 --> 00:39:10.329
and trash cans.

00:39:11.208 --> 00:39:12.750
And I was I follow the guy.

00:39:13.230 --> 00:39:14.570
I kind of had known the guy,

00:39:14.590 --> 00:39:15.650
but I just digitally.

00:39:16.550 --> 00:39:18.192
And I was commenting publicly on that post

00:39:18.211 --> 00:39:19.172
like, oh man, like,

00:39:19.492 --> 00:39:20.273
so sorry to hear that.

00:39:20.313 --> 00:39:22.054
I hope it's a quick fix, right?

00:39:22.094 --> 00:39:23.454
So yes, a hundred percent.

00:39:23.655 --> 00:39:24.795
And I've never DM that guy.

00:39:25.096 --> 00:39:28.338
So commenting publicly also is a way to

00:39:28.757 --> 00:39:32.199
break the ice plus the account holder will

00:39:32.239 --> 00:39:33.721
typically like the comments

00:39:34.460 --> 00:39:36.161
Meaning they might heart it back,

00:39:36.201 --> 00:39:37.922
but meaning they like the social juice

00:39:37.961 --> 00:39:39.762
because more comments means they might get

00:39:39.802 --> 00:39:41.061
more engagement through the algorithm.

00:39:41.081 --> 00:39:42.623
So they're going to welcome any comment.

00:39:42.643 --> 00:39:43.682
They're not going to delete your comment,

00:39:43.762 --> 00:39:44.782
even if it's something like,

00:39:45.123 --> 00:39:46.422
kind of like a, I don't know,

00:39:46.463 --> 00:39:48.224
something nice or just something that's

00:39:48.563 --> 00:39:48.903
vague.

00:39:49.063 --> 00:39:50.063
Also questions are great.

00:39:50.304 --> 00:39:52.403
Questions in the comment section,

00:39:52.923 --> 00:39:55.864
question about that particular post where

00:39:56.005 --> 00:39:56.244
yes.

00:39:56.364 --> 00:39:57.945
And then it shows again that this is

00:39:58.105 --> 00:39:59.686
a human and not a bot because I

00:39:59.706 --> 00:40:01.166
had to watch the video first.

00:40:01.246 --> 00:40:03.007
think of a question that made sense and

00:40:03.027 --> 00:40:06.309
I'm trying to get the account user to

00:40:06.389 --> 00:40:07.528
reply to it publicly,

00:40:07.849 --> 00:40:08.710
they're going to like that.

00:40:09.110 --> 00:40:10.610
Then of course, it's so much easier, Tony,

00:40:10.731 --> 00:40:11.150
I agree,

00:40:11.431 --> 00:40:13.693
to then do a DM conversation after.

00:40:14.918 --> 00:40:16.521
Real quick, Jimmy, before you do that,

00:40:16.920 --> 00:40:18.322
the only little thing I would say to

00:40:18.362 --> 00:40:22.746
that is I can see subscribers and likes

00:40:23.306 --> 00:40:23.927
instantly.

00:40:24.606 --> 00:40:26.068
I don't generally go to comments.

00:40:26.088 --> 00:40:27.088
This is me personally.

00:40:27.128 --> 00:40:27.829
I'm not saying others.

00:40:27.869 --> 00:40:30.231
Yeah, because you get a ton of comments.

00:40:30.271 --> 00:40:31.333
You probably don't have time for it.

00:40:32.112 --> 00:40:32.534
I don't.

00:40:32.653 --> 00:40:34.215
And so if you're talking about somebody

00:40:34.295 --> 00:40:35.856
else who has a bigger account,

00:40:36.757 --> 00:40:38.838
I do think there is impact.

00:40:39.099 --> 00:40:40.440
Like if you're looking for the biggest

00:40:40.480 --> 00:40:41.981
bang for the least investment,

00:40:42.778 --> 00:40:46.280
follow like the comment is great i don't

00:40:46.400 --> 00:40:47.681
i wouldn't bank on the comment i would

00:40:47.722 --> 00:40:50.722
do the follow and the likes primarily yeah

00:40:50.742 --> 00:40:52.063
uh this came from yesterday somebody was

00:40:52.083 --> 00:40:53.784
calling you out sorry tony there's more to

00:40:53.804 --> 00:40:55.746
the pelvic floor therapy industry than

00:40:55.945 --> 00:40:58.586
only fans clients this person

00:41:00.364 --> 00:41:02.728
Yesterday, this is the Mobility Project.

00:41:02.748 --> 00:41:05.652
She's a pelvic floor PT in Vegas.

00:41:06.291 --> 00:41:07.313
She was like, hey,

00:41:07.333 --> 00:41:09.036
what's that Movique thing?

00:41:09.076 --> 00:41:09.175
What?

00:41:09.195 --> 00:41:09.295
What?

00:41:09.335 --> 00:41:09.876
In Vegas?

00:41:09.936 --> 00:41:10.356
What?

00:41:11.518 --> 00:41:12.800
So I hit her with the website.

00:41:13.360 --> 00:41:14.862
And then she's like, hey, sorry, Tony,

00:41:14.882 --> 00:41:16.804
there's more to the pelvic floor therapy

00:41:16.844 --> 00:41:17.186
industry.

00:41:17.445 --> 00:41:18.507
So what do you think Jimmy did?

00:41:19.445 --> 00:41:21.507
I, of course, I engaged.

00:41:21.688 --> 00:41:22.507
I was like, oh, yeah.

00:41:22.527 --> 00:41:24.289
I was like, I was like, seriously, Tony.

00:41:24.309 --> 00:41:25.429
I threw Tony right under the bus.

00:41:25.871 --> 00:41:29.552
And then I came up as the P.T.

00:41:29.592 --> 00:41:30.713
centered OnlyFans.

00:41:31.153 --> 00:41:32.474
And then and then what did I do?

00:41:32.655 --> 00:41:33.396
Then what did I do?

00:41:33.835 --> 00:41:37.117
Then I created OnlyGonies fake ad and I

00:41:37.157 --> 00:41:38.858
put some fun music behind it and I

00:41:38.900 --> 00:41:39.460
goofed on it.

00:41:39.519 --> 00:41:41.141
And then will I make it a script?

00:41:41.161 --> 00:41:42.601
Look and then look, are people listening?

00:41:42.802 --> 00:41:43.202
I don't know.

00:41:44.262 --> 00:41:45.003
There's the Movique.

00:41:46.121 --> 00:41:46.581
There he is.

00:41:47.121 --> 00:41:47.862
Shout out, Moby.

00:41:48.483 --> 00:41:49.443
How much did he pay us?

00:41:49.643 --> 00:41:51.405
He slid me money under the table.

00:41:51.925 --> 00:41:53.146
But when I'm in Vegas,

00:41:53.166 --> 00:41:54.286
who do you think I'm hanging out with?

00:41:54.327 --> 00:41:56.148
I'm going to go get myself all strapped

00:41:56.228 --> 00:41:57.909
up and dots and tests.

00:41:58.630 --> 00:42:00.130
This is a very large world.

00:42:00.311 --> 00:42:02.393
It's also simultaneously a very small

00:42:02.452 --> 00:42:03.094
connected world.

00:42:03.273 --> 00:42:03.554
It is.

00:42:03.994 --> 00:42:04.875
Time it out.

00:42:04.914 --> 00:42:06.536
See, he would be a great example.

00:42:06.916 --> 00:42:09.518
He sent me a friend request on LinkedIn.

00:42:09.759 --> 00:42:11.480
I accepted the friend request.

00:42:11.559 --> 00:42:13.141
I hadn't been accepting requests on

00:42:13.181 --> 00:42:14.101
LinkedIn for a while.

00:42:14.842 --> 00:42:17.083
But like now I would go to him

00:42:17.463 --> 00:42:17.862
and say, OK,

00:42:18.083 --> 00:42:20.405
how many people have you reached out to?

00:42:20.465 --> 00:42:22.945
What kind of connections have you made?

00:42:23.626 --> 00:42:25.567
We connected with him because we have the

00:42:25.626 --> 00:42:27.248
time and the resources and we like to

00:42:27.288 --> 00:42:27.827
connect.

00:42:28.708 --> 00:42:30.809
But I'd be interested in how much of

00:42:30.869 --> 00:42:32.849
an investment he made in trying to make

00:42:32.909 --> 00:42:34.670
organic connections and how many people

00:42:34.710 --> 00:42:35.411
just ignored him.

00:42:36.110 --> 00:42:37.552
Real quick about the OnlyFans.

00:42:37.751 --> 00:42:39.172
After we talked about that.

00:42:40.074 --> 00:42:41.815
On one of my social feeds,

00:42:42.394 --> 00:42:44.856
I saw a video of a porn star

00:42:44.896 --> 00:42:47.797
being interviewed and she was saying she

00:42:47.838 --> 00:42:49.980
does Kegels every single day.

00:42:50.059 --> 00:42:51.681
The person interviewing her said,

00:42:51.721 --> 00:42:52.701
what are Kegels?

00:42:53.221 --> 00:42:56.143
And it brought me back to pelvic floor

00:42:56.163 --> 00:42:59.704
therapist who wants to be the go-to pro

00:43:00.025 --> 00:43:02.206
for professionals in the industry,

00:43:02.266 --> 00:43:03.186
in that industry.

00:43:04.360 --> 00:43:05.740
They have the money.

00:43:05.780 --> 00:43:06.320
They have the time.

00:43:06.340 --> 00:43:07.661
They have the resources.

00:43:08.121 --> 00:43:10.063
It would be a phenomenal thing.

00:43:10.364 --> 00:43:12.905
The term is mattress actress now.

00:43:12.925 --> 00:43:13.686
We don't say porn star.

00:43:13.706 --> 00:43:16.148
What about the actors?

00:43:16.208 --> 00:43:17.588
Do we not get a say?

00:43:18.009 --> 00:43:19.010
Mattress actor.

00:43:19.210 --> 00:43:19.550
Yes.

00:43:20.150 --> 00:43:20.851
It's not porn.

00:43:20.871 --> 00:43:23.932
We don't say porn star.

00:43:23.952 --> 00:43:25.074
The P word.

00:43:25.094 --> 00:43:27.434
What were you going to say, Dave?

00:43:27.454 --> 00:43:28.195
You were calling time out.

00:43:29.320 --> 00:43:29.501
Yeah,

00:43:29.521 --> 00:43:30.922
so can you pull back just the screen

00:43:30.942 --> 00:43:32.442
share of that post on Instagram,

00:43:32.461 --> 00:43:36.483
the mobility that the physical therapist

00:43:36.503 --> 00:43:37.105
had commented?

00:43:37.125 --> 00:43:37.204
Yeah.

00:43:37.224 --> 00:43:40.525
Yep, yep, yep, yep, yep, yep, yep.

00:43:40.585 --> 00:43:41.206
Sorry, it takes me a while.

00:43:41.246 --> 00:43:41.887
And for the record, like, see,

00:43:41.907 --> 00:43:43.387
I got tagged there and I didn't even

00:43:43.407 --> 00:43:43.807
know.

00:43:44.208 --> 00:43:45.268
I just, I have no,

00:43:45.407 --> 00:43:46.909
that stuff doesn't make it to me.

00:43:46.929 --> 00:43:49.269
All right,

00:43:49.329 --> 00:43:51.030
so what is this therapist's name?

00:43:51.050 --> 00:43:51.771
I'm just curious.

00:43:52.351 --> 00:43:52.851
This person?

00:43:53.731 --> 00:43:55.072
The Mobility Project.

00:43:55.798 --> 00:43:57.179
The mobility project.

00:43:57.199 --> 00:43:57.420
Okay.

00:43:58.701 --> 00:43:59.240
Dr. Kelsey.

00:44:00.402 --> 00:44:03.143
But she commented on your Instagram post.

00:44:03.164 --> 00:44:04.385
That was an image, correct?

00:44:04.945 --> 00:44:05.324
Correct.

00:44:05.445 --> 00:44:06.987
This was, this was from the,

00:44:07.626 --> 00:44:08.568
I post when I, all right.

00:44:08.588 --> 00:44:09.248
So when I'm done with,

00:44:09.288 --> 00:44:10.489
when we're done with this live stream,

00:44:10.929 --> 00:44:12.530
I will then go make an episode out

00:44:12.570 --> 00:44:13.490
of it on podcast.

00:44:13.530 --> 00:44:13.751
Right.

00:44:14.030 --> 00:44:15.572
And then one of the apps that I

00:44:15.692 --> 00:44:17.873
use automatically post the image and the

00:44:17.954 --> 00:44:20.054
first like five hundred characters of the,

00:44:20.195 --> 00:44:20.795
of the show.

00:44:21.295 --> 00:44:22.376
She commented on that.

00:44:22.396 --> 00:44:23.356
So it made sense.

00:44:25.860 --> 00:44:26.481
I get that.

00:44:26.541 --> 00:44:26.882
I get that.

00:44:27.963 --> 00:44:31.369
But she had consumed the audio or the

00:44:31.409 --> 00:44:33.572
video of that episode somewhere else,

00:44:33.773 --> 00:44:35.056
but then commented here.

00:44:35.096 --> 00:44:35.677
Is that correct?

00:44:35.697 --> 00:44:35.976
Correct.

00:44:36.117 --> 00:44:36.418
Correct.

00:44:37.409 --> 00:44:38.969
Isn't that interesting?

00:44:39.028 --> 00:44:39.769
That's cool, right?

00:44:40.170 --> 00:44:40.750
It is interesting,

00:44:40.769 --> 00:44:42.949
but it's obvious because if you're telling

00:44:42.989 --> 00:44:43.250
me,

00:44:43.771 --> 00:44:45.231
someone was telling me about this crazy

00:44:45.271 --> 00:44:46.831
new go-kart place near me,

00:44:46.951 --> 00:44:48.172
and I was like, oh, what's it called?

00:44:48.351 --> 00:44:49.231
I didn't Google it.

00:44:49.311 --> 00:44:51.972
I went to Instagram because I knew Google

00:44:51.992 --> 00:44:52.913
would give me the website.

00:44:53.333 --> 00:44:54.092
I was like, dude,

00:44:54.132 --> 00:44:55.994
these karts go like seventy miles an hour.

00:44:56.034 --> 00:44:56.733
They're three inches.

00:44:56.793 --> 00:44:57.434
I'm like, what?

00:44:57.773 --> 00:44:58.273
Show me.

00:44:58.634 --> 00:45:00.315
And now people are showing.

00:45:00.954 --> 00:45:01.875
It's show and tell.

00:45:02.034 --> 00:45:03.295
People show on social.

00:45:03.456 --> 00:45:04.755
They tell on your website.

00:45:05.536 --> 00:45:06.896
i wanted to see the show so i

00:45:06.996 --> 00:45:08.898
went to that yeah yeah you if you

00:45:09.018 --> 00:45:11.018
if you wanted to go book the place

00:45:11.039 --> 00:45:12.199
because tony and i are going to come

00:45:12.260 --> 00:45:14.201
visit you'd go to google and look look

00:45:14.240 --> 00:45:16.021
at website phone number hours that they're

00:45:16.081 --> 00:45:18.664
open how to get there all that how

00:45:18.684 --> 00:45:20.164
would i just wanted to see you wanted

00:45:20.184 --> 00:45:21.646
to see it which is instagram

00:45:21.945 --> 00:45:24.007
Show me, show me, show me.

00:45:24.407 --> 00:45:26.268
My favorite day in third grade was

00:45:26.309 --> 00:45:26.708
Fridays.

00:45:26.969 --> 00:45:28.409
Show and tell.

00:45:28.670 --> 00:45:29.490
I wanted to show.

00:45:29.510 --> 00:45:30.090
Dude, I had the G.I.

00:45:30.251 --> 00:45:31.931
Joe hovercraft.

00:45:32.532 --> 00:45:34.614
This thing was the size of two small

00:45:34.753 --> 00:45:35.195
babies.

00:45:35.434 --> 00:45:37.416
And I dragged that thing into first grade.

00:45:37.436 --> 00:45:38.757
I was like, I got the hovercraft.

00:45:38.797 --> 00:45:39.898
It floats in my bathtub.

00:45:40.577 --> 00:45:42.278
And every dude in that class lost their

00:45:42.298 --> 00:45:42.518
mind.

00:45:42.599 --> 00:45:43.579
I didn't tell them anything about the

00:45:43.619 --> 00:45:43.940
hovercraft.

00:45:43.960 --> 00:45:47.061
A little just like Lloyd Dobler in Say

00:45:47.101 --> 00:45:47.422
Anything.

00:45:47.461 --> 00:45:49.423
I was just holding the hovercraft above my

00:45:49.463 --> 00:45:51.025
head like the boombox in that movie.

00:45:52.215 --> 00:45:53.356
That's a show.

00:45:54.797 --> 00:45:56.539
Stop trying to tell people how great you

00:45:56.599 --> 00:45:56.739
are.

00:45:57.019 --> 00:45:57.561
Show them.

00:45:57.820 --> 00:45:59.583
We gave you the tools all in one

00:45:59.603 --> 00:45:59.862
box.

00:46:00.643 --> 00:46:02.925
So last ten, fifteen minutes,

00:46:03.166 --> 00:46:05.188
let's close with what you talked about

00:46:05.208 --> 00:46:06.548
with evaluations.

00:46:06.789 --> 00:46:07.150
Oh, yeah, yeah, yeah.

00:46:07.230 --> 00:46:09.211
Because your social media is the perfect

00:46:09.251 --> 00:46:10.373
place to show.

00:46:10.813 --> 00:46:12.215
Like, I go back to,

00:46:12.594 --> 00:46:13.996
I guarantee the experience.

00:46:16.297 --> 00:46:19.000
The experience you get going to see Dave

00:46:19.039 --> 00:46:21.802
Kittle's people versus the experience you

00:46:21.842 --> 00:46:24.284
get coming to see my people or me,

00:46:25.164 --> 00:46:25.784
very different.

00:46:26.025 --> 00:46:28.266
But if you're not showing it on social

00:46:28.326 --> 00:46:28.867
media,

00:46:29.206 --> 00:46:30.947
you're not going to see that difference.

00:46:31.047 --> 00:46:32.128
So you're going to be like, oh,

00:46:32.168 --> 00:46:33.750
I can go to Tony for fifteen bucks

00:46:33.769 --> 00:46:35.130
or I can go to Dave for three

00:46:35.150 --> 00:46:36.271
hundred and fifty bucks.

00:46:36.731 --> 00:46:38.472
I think I'll go see Tony because they're

00:46:38.512 --> 00:46:39.673
selling the same thing.

00:46:40.135 --> 00:46:41.815
The letters after their names.

00:46:42.795 --> 00:46:45.697
So what's your idea on evaluations?

00:46:45.818 --> 00:46:46.059
Hang on.

00:46:46.079 --> 00:46:46.938
We can't lose money yet.

00:46:46.958 --> 00:46:47.960
And this is a good one.

00:46:48.559 --> 00:46:49.440
Real quick.

00:46:49.460 --> 00:46:50.521
You got to run through it quick.

00:46:50.561 --> 00:46:51.983
Let's go.

00:46:52.003 --> 00:46:55.005
We've got a new product called Clinician

00:46:55.065 --> 00:46:55.885
Clone.

00:46:56.505 --> 00:46:58.786
See two patients at once while still only

00:46:58.827 --> 00:46:59.728
being one human.

00:47:00.208 --> 00:47:01.849
Today's final sponsor is Clinician Clone,

00:47:01.869 --> 00:47:04.050
the passive presence replication system.

00:47:04.090 --> 00:47:04.690
It nods.

00:47:05.050 --> 00:47:05.731
It stands.

00:47:05.972 --> 00:47:07.532
It asks, hmm, how's that feel?

00:47:07.753 --> 00:47:08.534
Clinician Clone,

00:47:08.773 --> 00:47:10.635
because sometimes you need to be in two

00:47:10.695 --> 00:47:12.175
rooms emotionally.

00:47:12.175 --> 00:47:12.677
Secondly,

00:47:13.538 --> 00:47:15.021
this is completely valid for billing.

00:47:15.061 --> 00:47:16.222
It's just a cardboard cutout, guys.

00:47:16.262 --> 00:47:18.186
It's a cardboard cutout of you that talks,

00:47:18.347 --> 00:47:19.829
which is brilliant if you think about it.

00:47:20.250 --> 00:47:20.471
All right.

00:47:20.530 --> 00:47:21.974
So the idea that we played around with

00:47:22.014 --> 00:47:22.894
on Thursday was...

00:47:24.096 --> 00:47:25.856
What if we took the flow of an

00:47:26.016 --> 00:47:26.958
eval or a treatment,

00:47:27.777 --> 00:47:28.599
any treatment session,

00:47:28.918 --> 00:47:30.739
which is subjective, objective,

00:47:30.840 --> 00:47:31.541
assessment, plan.

00:47:31.601 --> 00:47:32.440
I know you dance around.

00:47:32.802 --> 00:47:35.722
And then you line it up with the

00:47:35.802 --> 00:47:38.585
format of a piece of viral content.

00:47:38.945 --> 00:47:40.827
So a PTE eval might follow subjective

00:47:41.427 --> 00:47:43.148
assessment, explanation, plan,

00:47:43.668 --> 00:47:44.748
short form content.

00:47:44.969 --> 00:47:47.010
If you do it right, hook, problem,

00:47:47.190 --> 00:47:48.711
insight, call to action, repeat.

00:47:49.431 --> 00:47:52.494
So are PTs already trained storytellers

00:47:52.534 --> 00:47:53.335
and don't realize it?

00:47:53.355 --> 00:47:54.876
Like, did they look at this like, well,

00:47:54.916 --> 00:47:55.635
it's a treatment session.

00:47:55.655 --> 00:47:56.436
It's super boring.

00:47:56.577 --> 00:47:56.856
I go,

00:47:57.336 --> 00:47:59.619
there was a television show that followed

00:47:59.798 --> 00:48:01.119
Ozzy Osbourne around his kitchen.

00:48:01.219 --> 00:48:02.481
Like, and that thing was huge.

00:48:02.681 --> 00:48:02.940
Why?

00:48:02.960 --> 00:48:04.442
Because Ozzy is awesome.

00:48:04.762 --> 00:48:07.003
But you already have a format.

00:48:07.164 --> 00:48:09.224
Why are you not capturing it and sharing

00:48:09.284 --> 00:48:09.364
it?

00:48:09.786 --> 00:48:10.766
Don't even think about sharing it.

00:48:11.266 --> 00:48:12.688
Capture it, show it.

00:48:12.827 --> 00:48:14.548
So what do content creators understand

00:48:14.568 --> 00:48:16.090
about attention that clinicians are

00:48:16.130 --> 00:48:17.451
ignoring in twenty twenty six,

00:48:17.471 --> 00:48:18.311
but they shouldn't be?

00:48:18.331 --> 00:48:19.032
What are we ignoring?

00:48:21.094 --> 00:48:22.096
I'm going to say the big thing is

00:48:22.155 --> 00:48:22.695
the hook.

00:48:22.936 --> 00:48:24.016
I'm going to say the big thing is

00:48:24.077 --> 00:48:24.597
the hook.

00:48:25.097 --> 00:48:27.298
And I'm going to say good clinicians do

00:48:27.338 --> 00:48:28.579
this organically.

00:48:28.619 --> 00:48:30.101
They do it intuitively.

00:48:30.141 --> 00:48:33.722
They already know how to hook the person,

00:48:34.103 --> 00:48:35.463
build the relationship,

00:48:35.523 --> 00:48:36.885
build the curiosity,

00:48:37.346 --> 00:48:40.907
sell them on what they can deliver.

00:48:41.748 --> 00:48:43.909
They just don't have the structure for it.

00:48:45.306 --> 00:48:46.887
Or the permission, which they don't need,

00:48:46.927 --> 00:48:48.329
but I'm giving you permission.

00:48:48.389 --> 00:48:49.650
Do you guys know Mike Stella?

00:48:49.809 --> 00:48:50.510
Actually, I think, Tony,

00:48:50.530 --> 00:48:53.112
you sent me Mike Stella on Instagram.

00:48:53.432 --> 00:48:57.056
He is an ATC and sports performance coach.

00:48:57.376 --> 00:48:58.197
You should follow him.

00:48:58.476 --> 00:48:59.117
He does this.

00:48:59.217 --> 00:49:00.778
He's in the middle of a treatment session.

00:49:01.059 --> 00:49:01.940
Most of the time,

00:49:02.219 --> 00:49:03.960
all you see from the patient is their

00:49:04.001 --> 00:49:05.342
leg or their arm or their shoulder.

00:49:05.862 --> 00:49:07.664
And Mike's talking to the patient.

00:49:08.565 --> 00:49:09.885
So he's talking to the patient here,

00:49:09.905 --> 00:49:10.726
but the camera's here.

00:49:10.746 --> 00:49:11.547
But he's talking to you.

00:49:12.771 --> 00:49:15.052
Most people wouldn't work on the back of

00:49:15.072 --> 00:49:16.514
the calf if the pain's in the front.

00:49:16.534 --> 00:49:18.014
But what we do here is, dude,

00:49:18.054 --> 00:49:19.894
you're in the middle of the conversation

00:49:19.934 --> 00:49:20.275
already.

00:49:20.556 --> 00:49:22.336
This is simple, not easy.

00:49:22.376 --> 00:49:23.197
The biggest hurdle,

00:49:23.217 --> 00:49:24.677
I'm going to look deep into your eyes,

00:49:24.737 --> 00:49:25.117
audience.

00:49:25.257 --> 00:49:27.458
The biggest hurdle is you.

00:49:27.518 --> 00:49:29.179
The call is coming from inside the house.

00:49:29.440 --> 00:49:30.179
You're the reason.

00:49:30.239 --> 00:49:32.521
It's not the algorithm.

00:49:32.581 --> 00:49:33.222
It's not your phone.

00:49:33.242 --> 00:49:35.021
You don't need another app or piece of

00:49:35.041 --> 00:49:35.402
equipment.

00:49:35.742 --> 00:49:37.322
You need to start doing this with the

00:49:37.342 --> 00:49:38.384
things that you already have.

00:49:39.143 --> 00:49:40.643
So those are the videos.

00:49:41.344 --> 00:49:41.824
I know, Mike,

00:49:42.364 --> 00:49:44.585
I was just watching a different physical

00:49:44.605 --> 00:49:48.445
therapist wanting to rebut Mike saying

00:49:48.505 --> 00:49:50.565
stretching is useless and the ten reasons

00:49:50.606 --> 00:49:53.166
you shouldn't stretch or whatever on

00:49:53.226 --> 00:49:53.445
TikTok.

00:49:53.505 --> 00:49:54.226
Oh, yeah, yeah.

00:49:54.686 --> 00:49:55.306
I follow this guy.

00:49:55.327 --> 00:49:55.947
I didn't know his name,

00:49:55.967 --> 00:49:56.987
but I follow him on Facebook.

00:49:57.027 --> 00:49:58.706
Yeah, he does a great job.

00:49:58.746 --> 00:50:00.467
Those are the videos I used to make

00:50:00.527 --> 00:50:02.407
where the patient would be with me and

00:50:02.487 --> 00:50:03.447
I would be, you know,

00:50:03.467 --> 00:50:04.568
right in the middle of it,

00:50:04.628 --> 00:50:05.869
half talking to the camera,

00:50:06.248 --> 00:50:07.548
half working on the patient.

00:50:08.489 --> 00:50:10.190
And it was a great way to,

00:50:10.271 --> 00:50:12.574
I think, establish like expertise,

00:50:12.634 --> 00:50:13.355
authority.

00:50:13.454 --> 00:50:15.197
It puts you in a position of power,

00:50:15.516 --> 00:50:17.059
but it also makes it easy for you

00:50:17.079 --> 00:50:19.442
to create content because you have a real

00:50:19.501 --> 00:50:20.943
human in front of you that you're

00:50:20.983 --> 00:50:23.306
basically talking to or talking around.

00:50:23.726 --> 00:50:25.168
And you're not changing anything.

00:50:25.648 --> 00:50:27.150
Even I've never met Mike,

00:50:27.230 --> 00:50:28.152
never interacted with him.

00:50:29.204 --> 00:50:30.804
like or dislike whatever he's saying about

00:50:30.864 --> 00:50:31.346
treatment,

00:50:31.385 --> 00:50:32.806
like what he's doing content-wise,

00:50:32.827 --> 00:50:33.666
like turn the sound off.

00:50:34.228 --> 00:50:35.728
Mike would tell you, copy what I'm doing.

00:50:35.809 --> 00:50:36.349
You can't.

00:50:36.409 --> 00:50:37.409
You can't be Mike.

00:50:38.030 --> 00:50:39.811
You can do his format in your way.

00:50:41.733 --> 00:50:43.494
Here's the zero dollar social strategy.

00:50:43.594 --> 00:50:44.295
Hire no one.

00:50:44.956 --> 00:50:46.036
Go three months ago.

00:50:47.382 --> 00:50:49.443
Write down what Mike did.

00:50:49.483 --> 00:50:51.023
Watch his video and be like, okay, hook,

00:50:51.443 --> 00:50:53.385
talking about a treatment, then this,

00:50:53.485 --> 00:50:53.804
then this.

00:50:53.844 --> 00:50:54.704
Got it.

00:50:54.844 --> 00:50:55.945
Just follow him.

00:50:56.284 --> 00:50:57.385
Thirty days in the past.

00:50:57.706 --> 00:51:00.487
Do exactly what he does, but your version.

00:51:01.166 --> 00:51:02.047
You will win.

00:51:02.367 --> 00:51:03.748
Copy him, but you can't.

00:51:03.788 --> 00:51:04.867
You can't be him.

00:51:05.228 --> 00:51:07.288
Be you in those formats.

00:51:07.728 --> 00:51:10.148
That's the ultimate steal of a strategy.

00:51:10.429 --> 00:51:12.789
Find someone whose content resonates with

00:51:12.829 --> 00:51:13.730
you and you're like, yeah,

00:51:13.750 --> 00:51:14.911
what's my version of that?

00:51:15.050 --> 00:51:16.210
What's my version of that?

00:51:17.914 --> 00:51:19.155
We briefly talked about it before,

00:51:19.195 --> 00:51:21.956
but with therapists recording, again,

00:51:22.036 --> 00:51:23.498
let's say they have the consent of the

00:51:23.538 --> 00:51:24.599
patient or the client.

00:51:24.918 --> 00:51:27.480
They've known the client for five or ten

00:51:27.519 --> 00:51:28.099
years or whatever,

00:51:28.139 --> 00:51:30.081
so they're totally comfortable with that

00:51:30.121 --> 00:51:30.440
client.

00:51:30.681 --> 00:51:32.141
The client would be fine with being on

00:51:33.163 --> 00:51:34.543
audio or video or even if it's just

00:51:34.583 --> 00:51:35.824
the client's leg or whatever.

00:51:36.443 --> 00:51:36.945
The biggest...

00:51:37.844 --> 00:51:39.405
thing that i think holds people back from

00:51:39.445 --> 00:51:41.068
doing this is that they're afraid of

00:51:41.108 --> 00:51:42.809
putting the video out there and getting

00:51:42.949 --> 00:51:46.231
feedback comments from pt the country of

00:51:46.271 --> 00:51:48.333
like oh that why would you do it

00:51:48.353 --> 00:51:50.594
that way you forgot this and the person

00:51:50.635 --> 00:51:52.175
had sciatica why'd you you didn't do a

00:51:52.237 --> 00:51:55.438
slump test and this and that that that

00:51:55.619 --> 00:51:57.099
i believe is the biggest thing that

00:51:57.119 --> 00:51:59.222
they're afraid of and holds me back can

00:51:59.262 --> 00:52:01.503
i get a strategy for that yes please

00:52:02.043 --> 00:52:03.565
are those people helping put food on your

00:52:03.585 --> 00:52:03.846
table

00:52:04.679 --> 00:52:04.898
No.

00:52:05.159 --> 00:52:06.000
So then what do you do about it?

00:52:06.960 --> 00:52:07.599
So here's what you do.

00:52:07.980 --> 00:52:09.161
I will give you the biggest cop-out way

00:52:09.201 --> 00:52:09.521
to do it.

00:52:10.300 --> 00:52:11.661
Every time there's a comment that comes in

00:52:11.681 --> 00:52:13.623
like that, go to chat GPT and say,

00:52:13.782 --> 00:52:14.643
give it the situation.

00:52:14.782 --> 00:52:15.344
I did this.

00:52:15.704 --> 00:52:16.403
Someone said this.

00:52:17.003 --> 00:52:20.146
What would Chris Voss do now?

00:52:20.226 --> 00:52:22.306
And then whatever the AI says Chris Voss

00:52:22.327 --> 00:52:23.007
would do, you do.

00:52:23.246 --> 00:52:24.768
Chris Voss is a former FBI hostage

00:52:24.788 --> 00:52:25.248
negotiator.

00:52:25.748 --> 00:52:27.028
This guy knows how to de-escalate

00:52:28.528 --> 00:52:29.489
people with bombs.

00:52:30.030 --> 00:52:30.431
Trust me.

00:52:30.831 --> 00:52:33.092
Your comments section is going to be fine.

00:52:33.672 --> 00:52:34.572
Or do what I do.

00:52:34.813 --> 00:52:35.673
Someone comes at me.

00:52:35.813 --> 00:52:36.914
I'm usually pretty whatever.

00:52:37.175 --> 00:52:38.335
You come at me five times,

00:52:38.456 --> 00:52:39.456
I go full Jimmy on you.

00:52:40.938 --> 00:52:43.579
I had someone say, this is yesterday,

00:52:43.778 --> 00:52:45.099
you're being a little disrespectful.

00:52:45.219 --> 00:52:47.081
And I said, yes, because I've been...

00:52:47.762 --> 00:52:49.083
People have been disrespectful for me.

00:52:49.583 --> 00:52:51.063
I stand by my comments and then I,

00:52:51.543 --> 00:52:52.824
I, I don't, I do it.

00:52:53.085 --> 00:52:53.304
I want to,

00:52:53.344 --> 00:52:54.425
I want the people who write to me

00:52:54.465 --> 00:52:54.846
to know this.

00:52:55.286 --> 00:52:56.987
After I push post on the text,

00:52:57.228 --> 00:52:58.228
I look right at my phone like this.

00:53:00.289 --> 00:53:01.110
That's what I'm doing to you.

00:53:01.630 --> 00:53:02.811
You have to grow thick skin.

00:53:03.672 --> 00:53:04.612
If you're going to turn a microphone on,

00:53:04.632 --> 00:53:05.833
you have to be able to live with

00:53:05.873 --> 00:53:07.974
that, but just do things you stand by,

00:53:08.233 --> 00:53:10.416
do things you stand behind, which is say,

00:53:10.476 --> 00:53:11.255
and as Kevin Hart would say,

00:53:11.275 --> 00:53:11.956
say it with your chest.

00:53:13.197 --> 00:53:14.637
This comment here from Drew Cruz,

00:53:14.657 --> 00:53:15.619
can you just put this on the screen?

00:53:17.188 --> 00:53:19.668
So Drew, thank you for your comment.

00:53:19.688 --> 00:53:20.349
So he's saying,

00:53:20.429 --> 00:53:22.951
why are we caring about what other PTs

00:53:22.990 --> 00:53:25.871
say when we're trying to talk to potential

00:53:25.911 --> 00:53:26.211
clients?

00:53:26.713 --> 00:53:27.052
Yes.

00:53:27.552 --> 00:53:29.034
My point is, is that

00:53:30.943 --> 00:53:31.523
PTs,

00:53:31.563 --> 00:53:33.126
but just other people using social

00:53:33.166 --> 00:53:35.248
platforms are afraid of,

00:53:35.327 --> 00:53:37.851
or they've seen the keyboard warriors with

00:53:38.010 --> 00:53:41.434
all other news topics or sports topics or

00:53:41.474 --> 00:53:41.894
whatever.

00:53:41.974 --> 00:53:43.476
Like people are,

00:53:43.577 --> 00:53:45.219
it's so much easier to be a behind

00:53:45.239 --> 00:53:47.561
the screen or on your phone and commenting

00:53:47.601 --> 00:53:47.860
like,

00:53:49.780 --> 00:53:50.541
Yeah, exactly.

00:53:50.601 --> 00:53:52.641
But it's so easy on social media.

00:53:53.501 --> 00:53:56.164
For someone in your same neighborhood or

00:53:56.224 --> 00:53:56.503
city,

00:53:57.083 --> 00:53:59.085
it's so much easier to be a critic

00:53:59.105 --> 00:54:00.065
from a sideline.

00:54:00.965 --> 00:54:02.547
And that is what holds back a lot

00:54:02.586 --> 00:54:04.827
of people from optimizing and playing on

00:54:04.847 --> 00:54:05.248
the field,

00:54:05.268 --> 00:54:07.750
the field of putting social media content

00:54:07.789 --> 00:54:09.130
out there, running your business,

00:54:09.150 --> 00:54:09.650
whatever it is.

00:54:10.443 --> 00:54:12.385
Tag me if that happens in your comment

00:54:12.425 --> 00:54:12.666
section.

00:54:12.706 --> 00:54:13.867
I'll come and I'll be the jerk.

00:54:13.947 --> 00:54:14.726
I'll come to your head.

00:54:14.766 --> 00:54:15.608
I'll be your bouncer.

00:54:18.110 --> 00:54:18.971
You know, it's funny.

00:54:19.010 --> 00:54:20.731
What makes me more uncomfortable,

00:54:21.572 --> 00:54:23.313
especially in the professional post,

00:54:23.373 --> 00:54:25.195
is when I share something and then

00:54:25.295 --> 00:54:27.478
somebody disagrees with it.

00:54:28.097 --> 00:54:30.159
And then you guys come out to support

00:54:30.199 --> 00:54:30.360
me.

00:54:31.039 --> 00:54:32.922
I feel more embarrassed by that.

00:54:33.041 --> 00:54:35.224
Just because it's like,

00:54:35.884 --> 00:54:37.525
don't make this person feel bad.

00:54:37.606 --> 00:54:38.146
And, you know, I know.

00:54:39.460 --> 00:54:42.108
Jimmy, you got your tag team partners.

00:54:43.710 --> 00:54:45.309
I feel bad for the person making the

00:54:45.329 --> 00:54:47.590
rude comment, but it's the same in sports.

00:54:48.070 --> 00:54:49.971
Like I grew up, you know,

00:54:50.210 --> 00:54:52.152
I never wanted to win a game by

00:54:52.192 --> 00:54:52.751
too much.

00:54:53.032 --> 00:54:53.731
I wanted to win.

00:54:53.751 --> 00:54:56.052
I didn't want to win by too much.

00:54:57.452 --> 00:54:58.652
It's just in my nature.

00:54:58.672 --> 00:54:59.112
It's so funny.

00:54:59.152 --> 00:55:00.693
But Seth Godin has the best thing.

00:55:01.134 --> 00:55:02.773
He just doesn't even look at the comments.

00:55:03.173 --> 00:55:05.195
Seth Godin never reads the comments.

00:55:05.235 --> 00:55:06.755
He doesn't look at the feedback.

00:55:06.795 --> 00:55:08.355
He just ignores all of it.

00:55:08.775 --> 00:55:10.675
He just puts the ideas out there.

00:55:11.206 --> 00:55:13.047
Gary Vee would say, look at the comments,

00:55:13.086 --> 00:55:13.887
and he would say,

00:55:14.286 --> 00:55:16.248
I was taught live by the numbers,

00:55:16.288 --> 00:55:16.887
die by the numbers.

00:55:16.927 --> 00:55:18.088
Live by the sword, die by the sword.

00:55:18.489 --> 00:55:19.728
If you need to be fed,

00:55:20.449 --> 00:55:23.871
if you need the reassurance in the

00:55:23.911 --> 00:55:25.070
comments, you lost.

00:55:25.871 --> 00:55:27.291
So when people say that's great, I go,

00:55:27.311 --> 00:55:27.672
thanks.

00:55:27.711 --> 00:55:28.952
And when people say that sucks, I go,

00:55:29.092 --> 00:55:29.733
thanks for dropping by.

00:55:29.753 --> 00:55:31.134
Like, all right, thank you.

00:55:32.574 --> 00:55:33.315
Keep commenting.

00:55:33.514 --> 00:55:35.856
You know how many times a mob has

00:55:35.876 --> 00:55:37.358
come for me for something I've said or

00:55:37.378 --> 00:55:37.797
stood by?

00:55:38.358 --> 00:55:38.938
And I'm just like,

00:55:39.358 --> 00:55:40.360
this is me standing here.

00:55:40.579 --> 00:55:41.300
I said what?

00:55:41.599 --> 00:55:42.820
Or if someone presents me with other

00:55:42.860 --> 00:55:43.181
evidence,

00:55:43.242 --> 00:55:45.083
I'm not saying I'm a complete douche most

00:55:45.123 --> 00:55:46.623
of the time, not most of the time.

00:55:46.643 --> 00:55:48.105
But if someone gives me evidence and we're

00:55:48.144 --> 00:55:48.844
like, I think you're wrong.

00:55:48.864 --> 00:55:49.425
I'm like, you know what?

00:55:49.465 --> 00:55:50.166
That's a pretty good point.

00:55:50.947 --> 00:55:51.867
Okay, that sounds good.

00:55:52.628 --> 00:55:53.208
Be you.

00:55:53.467 --> 00:55:54.248
This is simple.

00:55:54.789 --> 00:55:55.469
It's not easy.

00:55:55.510 --> 00:55:56.610
There's emotions involved,

00:55:56.630 --> 00:55:58.311
which is there's emotions in everything

00:55:58.331 --> 00:55:59.753
because we are humans.

00:56:00.193 --> 00:56:01.434
I have a great episode coming out about

00:56:01.494 --> 00:56:01.793
pain.

00:56:02.715 --> 00:56:03.936
Dr. Rachel Zoffness.

00:56:05.476 --> 00:56:07.157
She was all over the InstaWebs and on

00:56:07.177 --> 00:56:08.778
to Huberman for a while there.

00:56:09.360 --> 00:56:10.661
And she came on and I talked to

00:56:10.681 --> 00:56:11.221
her yesterday.

00:56:11.501 --> 00:56:12.222
And she explains it.

00:56:12.581 --> 00:56:14.784
Everything that you do as a human goes

00:56:14.804 --> 00:56:16.545
through the part of the brain that

00:56:16.585 --> 00:56:17.346
regulates emotions.

00:56:17.726 --> 00:56:18.246
So if you'd be like,

00:56:18.266 --> 00:56:19.708
I'm not emotional about it, you're lying.

00:56:20.027 --> 00:56:20.429
You're lying.

00:56:20.568 --> 00:56:21.009
It goes through.

00:56:21.028 --> 00:56:22.090
And she can tell you the parts and

00:56:22.110 --> 00:56:23.570
where and how and all that and that

00:56:23.630 --> 00:56:23.992
good stuff.

00:56:24.172 --> 00:56:24.891
But she does it in a way that

00:56:24.911 --> 00:56:25.452
you can understand.

00:56:26.032 --> 00:56:27.273
If this doesn't feel emotional,

00:56:27.393 --> 00:56:28.255
it means you're not doing something.

00:56:28.594 --> 00:56:29.315
It should feel emotional.

00:56:30.099 --> 00:56:31.581
You're not going to get over it.

00:56:31.621 --> 00:56:32.161
Get past it.

00:56:32.362 --> 00:56:32.902
That's a difference.

00:56:33.123 --> 00:56:33.623
There's a difference.

00:56:34.905 --> 00:56:35.286
All right.

00:56:35.306 --> 00:56:36.628
Let's hit parting shots.

00:56:36.768 --> 00:56:38.389
I'm going to say, you know,

00:56:38.409 --> 00:56:40.092
the big takeaway from today,

00:56:40.873 --> 00:56:42.914
if you would have told me a decade

00:56:42.974 --> 00:56:43.434
ago,

00:56:43.976 --> 00:56:45.918
you can't add you're never going to add

00:56:45.978 --> 00:56:48.380
fifty thousand followers to an account of

00:56:48.440 --> 00:56:49.623
five thousand in a year.

00:56:51.047 --> 00:56:53.748
Uh, like that was my, my mindset.

00:56:53.768 --> 00:56:54.668
That was my thinking.

00:56:54.728 --> 00:56:56.369
I'll never be able to do that now.

00:56:56.429 --> 00:56:58.409
Obviously it's possible.

00:56:58.550 --> 00:56:59.690
It's totally achievable.

00:56:59.909 --> 00:57:03.331
Uh, the platforms are so incredible.

00:57:03.431 --> 00:57:06.413
I'm pushing addictive, uh,

00:57:06.432 --> 00:57:09.773
addictive content, you know, that you can,

00:57:09.954 --> 00:57:11.954
you can pull those levers right now for

00:57:12.014 --> 00:57:12.855
no extra cost.

00:57:13.315 --> 00:57:13.494
You,

00:57:13.534 --> 00:57:15.655
you just need the practice and build the

00:57:15.675 --> 00:57:16.396
repetitions.

00:57:16.456 --> 00:57:18.056
Dave has probably thrown, uh,

00:57:18.297 --> 00:57:20.820
so many baseballs in his lifetime that he

00:57:20.840 --> 00:57:22.463
can throw it on target and not think

00:57:22.483 --> 00:57:22.963
about it.

00:57:23.443 --> 00:57:24.585
And that's what we need to do with

00:57:24.606 --> 00:57:25.146
the content.

00:57:26.228 --> 00:57:26.989
Repetitions.

00:57:27.088 --> 00:57:27.710
Dave, what do you got?

00:57:29.072 --> 00:57:30.773
I got a quick thank you to all

00:57:30.813 --> 00:57:32.114
of the live comments.

00:57:32.134 --> 00:57:35.054
So Will Boyd, David Rubin, thank you.

00:57:35.074 --> 00:57:37.735
Chelsea Muncy, Kendall Finn, Paul Fath,

00:57:38.056 --> 00:57:39.536
Movique Health over in Las Vegas,

00:57:39.577 --> 00:57:41.436
Colleen Green, Drew Cruz,

00:57:41.556 --> 00:57:43.257
and anyone else that I didn't catch in

00:57:43.297 --> 00:57:45.559
between, thank you for watching,

00:57:45.599 --> 00:57:46.179
joining live,

00:57:46.259 --> 00:57:47.820
and also engaging and commenting live.

00:57:47.840 --> 00:57:48.420
We appreciate you.

00:57:48.972 --> 00:57:50.173
I'm going to do my parting shot is

00:57:50.213 --> 00:57:50.875
what Drew said.

00:57:52.096 --> 00:57:53.577
Don't threaten me with a good time.

00:57:53.617 --> 00:57:54.336
That was my quote.

00:57:54.677 --> 00:57:56.378
When someone pushed me in the comment

00:57:56.398 --> 00:57:57.179
section, because I was like,

00:57:57.380 --> 00:57:59.121
I stand by what I just said.

00:57:59.722 --> 00:58:00.302
And they said, well,

00:58:00.322 --> 00:58:01.922
then bring me on a podcast episode.

00:58:02.224 --> 00:58:04.284
And I was like, and then they said,

00:58:04.786 --> 00:58:05.947
only if we do it live.

00:58:05.967 --> 00:58:09.349
And I was like, that's all you're like.

00:58:09.389 --> 00:58:10.070
Yes, absolutely.

00:58:10.722 --> 00:58:11.824
welcome to my living room.

00:58:11.844 --> 00:58:13.507
Like let's do it live even better.

00:58:13.586 --> 00:58:15.190
I don't have to edit anything even better.

00:58:15.250 --> 00:58:18.094
So understand what your good time is

00:58:18.134 --> 00:58:18.695
though, right?

00:58:18.735 --> 00:58:20.257
Don't Jimmy's good time is this.

00:58:20.318 --> 00:58:21.739
If that's not your good time, that's okay.

00:58:22.594 --> 00:58:24.074
Figure out what your good time is and

00:58:24.094 --> 00:58:26.217
then lather, rinse, repeat.

00:58:26.237 --> 00:58:26.898
We'll see you guys on.

00:58:26.918 --> 00:58:28.318
That's it.

00:58:28.338 --> 00:58:28.800
We're out.

00:58:28.860 --> 00:58:30.340
Boys, what the hell are you doing?

00:58:30.380 --> 00:58:33.204
Follow Tony Maritano on YouTube at Total

00:58:33.224 --> 00:58:34.284
Therapy Solution.

00:58:34.324 --> 00:58:35.326
Find Dave Kittle at

00:58:35.346 --> 00:58:38.528
ConciergePainRelief.com and on YouTube at

00:58:38.548 --> 00:58:39.809
The Dave Kittle Show.

00:58:40.050 --> 00:58:42.972
And follow Jimmy McKay at PT Podcast on

00:58:43.092 --> 00:58:44.373
YouTube, the socials,

00:58:44.454 --> 00:58:46.235
and wherever you binge podcasts you

00:58:46.255 --> 00:58:47.257
pretend are for CEU.

00:58:48.210 --> 00:58:49.655
And hey, just a reminder,

00:58:50.135 --> 00:58:51.438
none of this was for advice.

00:58:51.498 --> 00:58:52.963
This was for entertainment only.

00:58:53.202 --> 00:58:54.626
Our lawyers say that counts.

00:58:54.706 --> 00:58:55.548
Thanks, Keegan.