WEBVTT

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You're listening to the P.T.

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Pinecast,

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where smart people in healthcare come to

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make noise.

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Here's your host, Jimmy McKay.

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All right, ladies and gentlemen,

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doing a quick Monday live stream because

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there's some interesting things on

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LinkedIn.

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And when there are interesting things on

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LinkedIn,

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I like to point them out because there's

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not always interesting things on LinkedIn.

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Sometimes it's just a lot of, well, noise.

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But I thought some good points were being

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made by this guy right here,

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Rob Panarella.

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And I wanted to share them.

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He had a post,

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and I think he got such a good

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response from it that he had a follow-up

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post,

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and then a follow-up to the follow-up

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post.

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which is always great.

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Interesting conversations happening.

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And this has been over the last couple

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of weeks.

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And before anybody tightens up,

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I'm not here to take down somebody.

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I think Rob brings up some really, really,

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really good points.

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But something is breaking in the

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profession and how we talk to each other

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about this.

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Maybe you want to call it a generational

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divide.

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I don't know.

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It keeps being framed as a work ethic

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problem.

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I don't think it's a work ethic problem.

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This feels a little bit,

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I know this is a podcast.

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We're also doing a live stream.

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I know it's a podcast and you can't,

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but it feels finger waggy.

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And I don't think it's a work ethic

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problem.

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And that's why I think we keep talking

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past each other and not to each other

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to find a solution.

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In my opinion,

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if we keep framing this as a work

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ethic problem,

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I'm going to use hyperbole here.

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These kids today don't understand what

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hard work is.

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Back in my day, agreed, said that,

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heard that.

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Again,

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if I don't think it's a work ethic

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problem, then what is it, Jimmy?

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I think it's a conversion problem.

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Again, I think Chris Voss,

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who's an FBI hostage negotiator,

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would point this out and he would say,

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one side of the argument is talking in

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logic and the other is talking about

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emotion and neither is better and neither

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is right and neither is wrong.

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How could that be?

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Someone's gotta be right.

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Let's walk through this.

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First of all,

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you have to know who these people are.

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Rob has more than more than forty years

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experience in the profession.

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He's not theorizing the things he's

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talking about and describing in terms of a

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career path.

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He actually lived.

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He actually walked and he's written.

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And here's I'm going to quote as much

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as possible.

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So I don't put words in anybody's mouth.

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I have enough words in my mouth.

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He said to achieve the professional and

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financial success desired,

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a physical therapist must provide value.

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Don't disagree.

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He continues,

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founded upon an exceptional work ethic and

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clinical knowledge and skill set exceeding

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those of your peers.

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That's true.

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Historically, that worked.

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The latter looked a little something like

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this.

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Would love for you to correct me if

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I'm wrong.

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Anybody listening or watching.

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Get really good, produce great outcomes,

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earn trust, build referrals,

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gain leverage, see financial upside.

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That ladder existed.

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A lot of people climbed it.

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Rob is one of them.

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That's what it feels like.

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So I'm trying to read into what Rob

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said.

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I don't disagree.

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I think Rob is also very clear about

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something that people keep misinterpreting

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as well.

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Rob says,

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working hard was not implying to increase

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the number of patients seen in a day.

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I think that's a quote.

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I think that's good news for everybody.

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Rob defines hard work in this way.

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Here's a quote,

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working hard implies continuing education,

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spending time with surgeons,

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learning the business of physical therapy.

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All the things I just said,

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Bill value.

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The question I think newer physical

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therapists are asking isn't whether

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everything Rob said creates value.

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It's whether that value still converts

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into upside predictably.

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See how I'd pause for dramatic effect?

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Because I think that's why I don't think

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it's a hard work problem.

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I think this is a conversion problem.

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Let me give you a scenario that I

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read often.

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A new grad PT starts their first job,

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ready to work hard.

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Productivity expectations, let's say,

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fourteen to sixteen patients a day.

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Documentation bleeds into nights.

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Student loan payments begin a few months

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after graduating.

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They're encouraged to get involved,

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do some of that hard work.

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Unpaid weekends,

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we can call it what it is,

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unpaid weekends, shadowing surgeons,

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more courses.

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while raises are modest and ownership

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isn't really on the table a lot of

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times.

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Is this why we see a lot of

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the single provider clinics popping up?

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Spoiler alert, I believe so.

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In my example there,

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that new grad PT or that plucky PT

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isn't avoiding effort.

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They're asking a question.

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They're trying to understand the return.

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This goes back to my premise.

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Is this a hard work problem or a

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conversion problem?

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The question I feel like we're being asked

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is,

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or that the new grad PT is asking,

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if and when I become exceptional to what

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Rob just said,

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Who gets rewarded for that?

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Now, keep in mind,

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I like to look at similarities and

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differences.

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So Rob did this as well.

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He brought it and we'll bring up an

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Elon Musk reference later.

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But let me bring up some parallels and

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we'll see if they're similar or different.

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Journalism went through this.

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Retail went through this.

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Tech is going through this now.

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When professions move from apprenticeship

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ladders to efficiency systems ladders,

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excellence doesn't disappear,

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but when professions move from these

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ladders to efficiency systems,

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it just stops converting well.

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As in, hey, in my experience, work hard,

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work nights,

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work weekends at radio stations for little

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to no pay.

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Keep in mind,

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I worked for several years with no pay.

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I was okay with that because I saw

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the ladder.

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I saw the first rung that I was

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on and I saw other people around me

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who were one, two, fifteen steps ahead.

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I understand this for that.

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Quid pro quo.

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Turns out studying Latin in journalism

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school actually makes sense.

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I think that's the shift people are

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reacting to,

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in that the latter isn't converting

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anymore.

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So they're not saying,

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I don't want to work hard.

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They're going to go,

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I'm going to keep staying on rung one.

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Why bother?

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What's my citation?

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People leaving the profession at mass.

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So Rob is also direct about reimbursement,

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which I agree.

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Reimbursement rates will likely not

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increase soon.

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PTs are gonna have to work hard.

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Here's where I'm gonna,

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and I've invited Rob to talk about this.

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I don't understand what that part means

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because I think, I'll say it again,

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reimbursement rates will likely not

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increase soon.

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Hard disagree, I'm sorry, hard agree,

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agree.

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Agree, agree, agree.

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If you listen to our live streams with

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Tony and Dave Kittle, it's not going to.

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rob rob is actually kind reimbursement

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rates will likely not increase soon i

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would come in and go i will triple

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down on rob what rob said they will

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not increase soon or otherwise pretend

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they're zero what if insurance could be

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the loss leader that's a different

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conversation here's my confusion about

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rob's quote reimbursement rates will

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likely not increase pts are going to have

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to work hard agreed but that leads to

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a fair follow-up question how

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I don't think new grads or anybody,

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I don't think it matters where you are

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in your career.

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I don't think physical therapists treating

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clinicians are avoiding effort for the

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most part.

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I'd stand behind that.

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I don't think they're avoiding effort.

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I think they're questioning the return,

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which is a thing I also hear many

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people say, well,

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then PT students need to understand,

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become financially literate.

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Get it economically literate.

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When you sign on that dotted line to

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take out your loan,

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understand what you're committing to and

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you pay back.

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You pay back every nickel.

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Agreed.

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I think what they're doing here while they

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work, they go,

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so I'm going to do this.

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I'm looking at the ladder and I don't

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see many people on it and the people

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that are aren't moving.

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I don't think they're avoiding effort.

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They're questioning the ROI.

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That's not entitlement.

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This is where I think an agreement,

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the disagreement happens.

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Right here.

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This is the intersection.

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That's not entitlement, everybody.

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That's asking questions to become economic

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literacy.

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That's a path to it.

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Hey, I'm going to do all this.

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Good.

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I'm okay with that.

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And then I'm going to get...

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We'll figure that out later.

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Just...

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anybody who says that to you run away

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from that person when they clearly define

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what you need to do and then says,

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we'll figure out where this goes later.

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I gotta be honest to me personally,

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big red flag.

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I think that's where the issue is.

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Um, now we go into, uh,

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a quote from Rob where he parallels this

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similarly to what I did,

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where I said journalism did this and

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retail.

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The examples in journalism, retail,

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and tech, journalism was be an apprentice,

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eat shit, make not a lot of money,

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work hard,

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but

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We all did it and we all progressed.

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Look, look around.

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That person's been there for three years,

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five years, seven years.

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Now see where they are now.

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Retail was the same way.

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Fold shirts, bus tables, be a waiter,

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become a manager, become a,

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like there was a ladder.

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But those systems don't operate that way

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anymore.

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Neither does PT, in my opinion.

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Rob does something similar.

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He references Elon Musk as an example of

00:10:23.813 --> 00:10:25.315
what hard work can produce.

00:10:27.788 --> 00:10:29.470
Extreme effort can lead to extreme

00:10:29.549 --> 00:10:31.610
outcomes.

00:10:31.650 --> 00:10:32.412
Here's the problem.

00:10:32.711 --> 00:10:33.732
That's cherry picking.

00:10:33.832 --> 00:10:34.953
That's a logical fallacy.

00:10:35.355 --> 00:10:38.336
Outliers don't explain systems.

00:10:38.356 --> 00:10:39.317
They obscure them.

00:10:39.818 --> 00:10:41.960
Most PTs aren't trying to achieve the

00:10:42.000 --> 00:10:43.761
thing that Elon Musk is trying to achieve.

00:10:43.782 --> 00:10:45.182
They're not trying to become billionaires.

00:10:45.543 --> 00:10:47.164
They're trying to build sustainable

00:10:47.205 --> 00:10:47.664
careers.

00:10:48.066 --> 00:10:49.907
So I think that parallel,

00:10:50.368 --> 00:10:51.469
that one doesn't hold up.

00:10:53.379 --> 00:10:55.440
I also don't think this is old PT

00:10:55.460 --> 00:10:56.581
versus young PT.

00:10:56.942 --> 00:10:57.621
I, again,

00:10:57.662 --> 00:10:59.482
will reiterate the core of what I think

00:10:59.523 --> 00:11:00.384
this is and is not.

00:11:00.764 --> 00:11:03.105
I don't think it's a work ethic issue

00:11:03.166 --> 00:11:04.167
versus entitlement.

00:11:05.547 --> 00:11:07.589
One is logic, one is emotion.

00:11:07.749 --> 00:11:08.549
See how Chris Voss,

00:11:08.590 --> 00:11:09.889
the hostage negotiator would come in and

00:11:09.910 --> 00:11:10.051
be like,

00:11:10.091 --> 00:11:11.311
you guys are just gonna be two dogs

00:11:11.351 --> 00:11:12.331
barking at each other and you're never

00:11:12.351 --> 00:11:13.633
gonna solve this unless you actually

00:11:13.653 --> 00:11:15.413
understand what the disconnect is.

00:11:17.034 --> 00:11:17.696
Here's what I mean.

00:11:17.775 --> 00:11:18.976
Here's where I agree with Rob.

00:11:20.217 --> 00:11:21.938
Hard work didn't stop working.

00:11:23.464 --> 00:11:25.385
the system stopped converting it into

00:11:25.446 --> 00:11:30.389
upside consistently.

00:11:30.470 --> 00:11:31.650
I think you need to ask yourself the

00:11:31.691 --> 00:11:33.351
question, which forms of hard,

00:11:33.451 --> 00:11:36.514
which forms of hard work still compound

00:11:37.034 --> 00:11:38.836
and which ones are just extractive?

00:11:39.517 --> 00:11:40.778
That in my opinion,

00:11:40.878 --> 00:11:42.840
and I cannot speak for all of new

00:11:42.879 --> 00:11:45.562
grad PTs, that is what they're asking.

00:11:47.784 --> 00:11:47.965
I mean,

00:11:47.985 --> 00:11:49.706
it's very confusing to me when people say

00:11:49.725 --> 00:11:51.067
like these kids today don't want to work

00:11:51.106 --> 00:11:53.568
hard or are they looking at what the

00:11:53.589 --> 00:11:58.812
hard work is and downfield on what it

00:11:58.893 --> 00:12:01.914
might bring and saying that math don't

00:12:01.955 --> 00:12:02.254
math.

00:12:04.501 --> 00:12:05.842
I can't speak for everybody that would be

00:12:05.883 --> 00:12:06.523
disingenuous.

00:12:07.062 --> 00:12:08.823
I feel like that's what it is.

00:12:09.744 --> 00:12:11.924
I think Rob's experience matters a lot,

00:12:12.125 --> 00:12:12.745
forty years.

00:12:13.345 --> 00:12:14.505
And if you look at his resume and

00:12:14.525 --> 00:12:15.706
I'll share his LinkedIn profile,

00:12:15.926 --> 00:12:16.567
it's legit, man.

00:12:16.586 --> 00:12:17.447
This guy's done the thing.

00:12:19.426 --> 00:12:21.227
I also think new grad frustration matters

00:12:21.368 --> 00:12:22.589
and what they're looking at.

00:12:22.749 --> 00:12:24.210
I think their response is actually

00:12:24.230 --> 00:12:24.750
appropriate.

00:12:25.110 --> 00:12:27.613
How could both people in this scenario be

00:12:27.712 --> 00:12:27.993
right?

00:12:28.374 --> 00:12:30.615
It's because one's talking about logic and

00:12:30.634 --> 00:12:31.755
the way something used to be,

00:12:32.336 --> 00:12:34.018
and one is talking about how it is

00:12:34.158 --> 00:12:34.399
now.

00:12:35.759 --> 00:12:36.580
What does this matter?

00:12:37.221 --> 00:12:38.621
My professor in PT school taught me

00:12:38.662 --> 00:12:39.903
research, Jason Craig,

00:12:41.163 --> 00:12:42.264
told me to look at things this way.

00:12:42.404 --> 00:12:44.287
What, so what, now what?

00:12:44.307 --> 00:12:45.488
I think the now what thing,

00:12:45.648 --> 00:12:46.548
we're seeing that.

00:12:47.741 --> 00:12:49.663
Professions don't lose talent when people

00:12:49.682 --> 00:12:50.962
stop caring or working hard.

00:12:52.844 --> 00:12:53.964
Nope.

00:12:53.984 --> 00:12:56.085
They lose talent when effort and reward

00:12:56.424 --> 00:12:57.985
drift too far apart.

00:12:59.265 --> 00:13:00.767
You're asking smart people,

00:13:01.047 --> 00:13:03.347
smart people to make a dumb decision and

00:13:03.388 --> 00:13:05.568
you're confused when they just don't.

00:13:06.288 --> 00:13:07.610
And then you blame the effort.

00:13:07.629 --> 00:13:10.030
Isn't that funny?

00:13:10.171 --> 00:13:13.672
Like you're talking about logic.

00:13:14.096 --> 00:13:16.636
Hard work over time equals output,

00:13:17.018 --> 00:13:18.038
but not in this system.

00:13:19.038 --> 00:13:20.318
I don't know if anybody would disagree,

00:13:20.359 --> 00:13:22.080
but I would implore you to.

00:13:23.421 --> 00:13:24.860
And then in comes the new grad PT

00:13:25.241 --> 00:13:27.643
using that logic saying, okay, show me.

00:13:28.663 --> 00:13:33.066
Hard work over time equals ambiguity.

00:13:34.066 --> 00:13:36.086
So if we want to keep great people

00:13:36.106 --> 00:13:36.866
in physical therapy,

00:13:36.908 --> 00:13:38.048
which it sounds like we do,

00:13:38.248 --> 00:13:39.668
I don't know that there's much agreement

00:13:39.708 --> 00:13:39.908
there.

00:13:40.448 --> 00:13:42.350
We have to get honest about where effort

00:13:42.389 --> 00:13:43.650
still creates leverage.

00:13:46.577 --> 00:13:47.818
Because it's not where it used to be.

00:13:48.019 --> 00:13:48.700
I'm going to say that again.

00:13:48.899 --> 00:13:50.980
It's not where it used to be.

00:13:52.503 --> 00:13:53.482
It's other places.

00:13:53.803 --> 00:13:57.086
I agree with Rob there.

00:13:57.105 --> 00:14:00.269
But that's where I think Rob's sentiments

00:14:00.808 --> 00:14:01.830
and his view of things,

00:14:01.870 --> 00:14:03.571
he's been doing it for forty years.

00:14:03.971 --> 00:14:05.272
I think that is a strength,

00:14:06.033 --> 00:14:08.215
but could also be a blind spot.

00:14:09.174 --> 00:14:12.878
Because what worked forty years ago

00:14:12.898 --> 00:14:13.778
doesn't always work now.

00:14:15.423 --> 00:14:17.205
So I'm going to give Rob a question

00:14:17.245 --> 00:14:18.365
list and I would love to hear his

00:14:18.404 --> 00:14:19.206
thoughts on this.

00:14:19.346 --> 00:14:22.527
I would love to hear yours because I

00:14:22.567 --> 00:14:24.187
think we are like two dogs just barking

00:14:24.207 --> 00:14:24.607
at each other.

00:14:24.788 --> 00:14:26.428
When one side of the equation says,

00:14:26.509 --> 00:14:27.928
these kids today don't work hard.

00:14:28.169 --> 00:14:29.009
And the other side says,

00:14:30.009 --> 00:14:32.331
but that work won't lead to anything I

00:14:32.410 --> 00:14:32.851
value.

00:14:34.032 --> 00:14:35.373
Notice how I keep using the same words

00:14:35.432 --> 00:14:36.352
Rob did, which is good.

00:14:36.613 --> 00:14:37.413
It's not just money.

00:14:37.994 --> 00:14:39.695
I didn't go into radio to become Elon

00:14:39.735 --> 00:14:39.995
Musk.

00:14:41.081 --> 00:14:42.100
I wanted to get up out of bed

00:14:42.142 --> 00:14:42.942
and love what I did.

00:14:43.501 --> 00:14:45.062
But my first year out of college,

00:14:45.163 --> 00:14:47.703
I made fifteen thousand dollars a year.

00:14:47.744 --> 00:14:48.004
Sorry,

00:14:48.323 --> 00:14:49.884
fifteen thousand five hundred dollars a

00:14:49.904 --> 00:14:51.044
year in two thousand one.

00:14:52.225 --> 00:14:55.167
As a broadcaster, loved it, loved it,

00:14:55.407 --> 00:14:57.408
was OK with that until I did that

00:14:57.427 --> 00:14:59.609
for two years and got promoted three times

00:14:59.649 --> 00:15:01.789
in two years with no raise.

00:15:01.970 --> 00:15:03.370
And then I was looking downfield.

00:15:04.443 --> 00:15:06.985
oh, this isn't going to convert.

00:15:07.105 --> 00:15:09.284
So I was that plucky young journalist,

00:15:09.625 --> 00:15:11.985
that plucky young broadcaster who had to

00:15:12.346 --> 00:15:13.527
do the nights and weekends,

00:15:13.846 --> 00:15:15.647
sign up for sitting in the floats for

00:15:15.687 --> 00:15:16.467
all the parades,

00:15:16.827 --> 00:15:18.227
doing the things other people didn't wanna

00:15:18.268 --> 00:15:19.207
do, fine.

00:15:20.288 --> 00:15:21.629
I wasn't ever gonna be a billionaire,

00:15:21.928 --> 00:15:22.649
also okay.

00:15:23.149 --> 00:15:24.029
I was fine with it.

00:15:25.330 --> 00:15:26.971
But when I started looking around saying,

00:15:27.350 --> 00:15:27.990
oh,

00:15:28.951 --> 00:15:30.871
this hard work isn't gonna move me up

00:15:30.912 --> 00:15:31.392
the rung.

00:15:33.394 --> 00:15:36.176
And when I was confronted with that math

00:15:36.216 --> 00:15:36.657
equation,

00:15:36.777 --> 00:15:38.337
I couldn't just go start a radio station

00:15:38.498 --> 00:15:39.558
in two thousand and two.

00:15:40.078 --> 00:15:41.980
You couldn't you couldn't do it.

00:15:42.841 --> 00:15:43.522
So I opted out.

00:15:45.102 --> 00:15:47.284
I worked from age eleven to age twenty

00:15:47.485 --> 00:15:49.407
one to be a broadcaster, became that,

00:15:49.447 --> 00:15:50.327
did it for two years,

00:15:50.607 --> 00:15:52.428
did everything right to me as an air

00:15:52.469 --> 00:15:53.850
quotes, did everything right.

00:15:56.052 --> 00:15:56.613
And still had.

00:15:57.898 --> 00:15:59.038
To ask myself that question,

00:15:59.077 --> 00:16:00.119
if I keep doing this,

00:16:00.538 --> 00:16:02.879
will the juice match the squeeze?

00:16:03.000 --> 00:16:04.460
And the answer was no.

00:16:05.941 --> 00:16:09.162
So I left.

00:16:09.201 --> 00:16:11.282
I lucked out because on the way out

00:16:11.322 --> 00:16:12.482
the door, I ran into someone who said,

00:16:12.582 --> 00:16:14.263
I will reward that work and I will

00:16:14.302 --> 00:16:15.043
show you how to do it.

00:16:15.123 --> 00:16:16.624
So there are ways to do it.

00:16:17.144 --> 00:16:19.644
But simply blaming someone for doing the

00:16:19.705 --> 00:16:21.504
math and not liking the outcome,

00:16:21.524 --> 00:16:23.145
I got to be honest, it's lazy.

00:16:26.405 --> 00:16:28.368
if I channeled my own inner Chris Voss,

00:16:28.427 --> 00:16:28.868
I would say,

00:16:30.889 --> 00:16:33.850
understanding what logic and emotion the

00:16:33.951 --> 00:16:36.894
other side is living in is probably a

00:16:36.913 --> 00:16:37.474
good first step.

00:16:38.914 --> 00:16:39.995
So I'll have Rob on.

00:16:40.096 --> 00:16:41.216
I think we're, I mean,

00:16:41.236 --> 00:16:42.356
he brings up a great point.

00:16:42.397 --> 00:16:44.038
And I think the reason his posts caught

00:16:44.078 --> 00:16:50.562
fire and got a lot of interaction is

00:16:50.582 --> 00:16:52.203
because this is a really important issue

00:16:52.224 --> 00:16:53.565
that we haven't figured out yet.

00:16:53.926 --> 00:16:54.985
And I'm not here to say that I've

00:16:55.025 --> 00:16:55.506
figured it out.

00:16:56.277 --> 00:16:57.057
But from my perspective,

00:16:57.097 --> 00:16:58.658
I feel like that might be one thing.

00:16:59.080 --> 00:17:03.344
And I'll reiterate it again as I close.

00:17:03.384 --> 00:17:04.125
My parting shot,

00:17:04.644 --> 00:17:06.247
this isn't a work ethic problem.

00:17:07.047 --> 00:17:07.968
Say that all day.

00:17:08.568 --> 00:17:09.410
I think you're wrong.

00:17:10.230 --> 00:17:11.392
It's a conversion problem.

00:17:11.551 --> 00:17:13.473
And until you fix that conversion factor,

00:17:16.604 --> 00:17:17.663
That's it for this one,

00:17:17.923 --> 00:17:19.644
but we're just getting warmed up.

00:17:20.085 --> 00:17:21.986
Smash follow, send it to a friend,

00:17:22.205 --> 00:17:23.865
or crank up the next episode.

00:17:24.365 --> 00:17:25.426
Want to go deeper?

00:17:25.547 --> 00:17:27.887
Hit us at pgpinecast.com.

00:17:29.147 --> 00:17:31.128
Or find us on YouTube and socials at

00:17:31.348 --> 00:17:32.368
pgpinecast.

00:17:32.788 --> 00:17:35.069
And legally, none of this was advice.

00:17:35.150 --> 00:17:36.890
It's for entertainment purposes only.

00:17:36.910 --> 00:17:37.471
Bullshit!

00:17:38.570 --> 00:17:39.151
See, Keith?

00:17:39.351 --> 00:17:40.412
We read the script.

00:17:40.692 --> 00:17:41.392
Happy now?

