you're listening to the pg pinecat where
smart people in healthcare come to make
noise here's your host jimmy mckay look at
that new intro new intro for twenty twenty
five twenty twenty six rebecca griffith
jimmy mckay rebecca griffith how are you
i'm well and you i'm doing good i
don't think your microphone's on i think
i'm only hearing you you know tap it
that's the way we test it this is
uh technical yeah oh no it is you
sound a little far away from it
How about now?
Now you sound magical.
There we go.
All the audio listeners were like, wow,
now we can hear.
From the room.
All right.
We have to do a very small mic.
There's a dial on your microphone.
I know this because I had that.
There's four little indicators.
Which one is it pointed at?
Does it look like the one that is
shaped like a heart?
Yes.
Okay.
Then you have to point the microphone with
that blue logo at yourself.
Bam.
Now talk.
How about now?
now you sound magical oh my goodness you
have a one hundred dollar most of the
people i see so that's for the for
the podcast listeners and people who want
to get into this that is the yeti
blue it's one of the most popular starter
microphones i think it is a magical
microphone you could hammer nails with
that microphone and still record a podcast
episode here's the problem it has four
little switches that no one reads the
instructions that one that that mode that
you have it on that's great but then
you have to talk into the side of
the microphone that has the little logo
and now we've talked about microphones for
sixty seconds
I love that, though,
because now I just learned sixty seconds
of information about my microphone.
I see people doing anything courses,
just short little videos,
and they have that microphone.
And I'm like,
you sound like you're across the room.
And I know why it is,
but I can't reach the screen to help
them.
And I wish I could.
Maybe this is a maybe this is a
little bit of a
non sequitur,
which is I'm launching like a little
cohort because people have been telling me
like, Hey,
you should teach people how to podcast.
Yeah.
So we're doing invisible to visible,
or I don't even know what the name
is yet,
but we're helping people launch their
podcast.
It's not magical.
You could Google this and do it yourself,
but you're not going to.
And I've done it for a decade.
So I can just,
and I want to help people in healthcare
because I think their message,
I actually said no to a guy.
I won't say who this is,
but I said no to a guy because
he started,
because I looked back at his profile and
the guy spouts a lot of
sort of nonsensical,
non-science related stuff.
And I was like, hey, we're all full.
And he's like,
you just launched this today.
And I was like, yeah, we're good.
I don't wanna help people who shit crazy
stuff.
So I'm like, yeah, we're good.
So if you're a healthcare provider,
just DM me.
I mean, it's not a hard sell.
I don't really hard sell,
but step point zero one is make sure
you use your microphone correctly.
So that's where we are right now.
Well, here we are,
but I wanna ask you a question.
Cause I know we didn't talk about what
we're going to talk about,
but I'm going to tell you what I
think we should talk about.
Okay.
I have an idea too, but keep going.
Okay.
So my business coach said that I have
homework before.
Okay.
And the homework is to go back through
my calendar and like,
take note of what I've done.
Love it.
and what I've accomplished and what I've
like failed at and like actually sit with
it and be present about it and like
celebrate the success and like review the
failure.
And I really don't want to do it.
Oh, why?
Oh, well, yeah.
Would you do it if the person did
it?
If you do it,
would you be more apt to do it
if someone was doing it with you?
Maybe, but I think too,
I'm a what's next kind of person.
Okay, great.
Finish that thing.
If I fail at something,
I'm going to relive it forever.
But if I succeed at something, I'm like,
great.
Okay, what's next?
What have you done for me today?
And so I think that's part of it.
So I want to know...
Would you do that homework?
And like,
do you celebrate your accomplishments?
And then how do you process your failures?
I think it's a really good way to
wrap up the year.
It is.
And someone had a really great post.
I forget who it was on LinkedIn.
They're like,
everybody's coming together now for
resolutions.
And then of course,
like the famous visual one,
especially in our profession is like,
gyms are going to be packed first week
in January.
And then there's two sides of this fence,
which is like,
screw all these people who take the spots
and they're not going to be here in
February.
And then, you know, of course, most,
most healthcare providers are like,
we know out of the hundred people who
are doing it only like, you know,
small percentage you're going to be doing
it in june but we're really challenged to
those people who act like that is what
could you do to make sure that yeah
but that's the thing that's like very like
um uh it's a mindset where it's like
closed it's like well if you're here
you're taking up my spot instead of the
rising all right so your health care
provider that's like a trash take i just
deflected from your question would i do
that yeah i think i should
I sort of did that about a month
and a half ago because I was like,
I don't like the job I'm doing anymore.
I don't think I'm a good fit for
it.
I think everybody in the room agreed.
And then the next question is like,
cool story, bro.
What are you going to do?
And then I just went,
I turned my headphones on real loud,
played loud,
angry music and went on LinkedIn and I
went on complete offense because I did
look back,
probably not as in-depth as you're talking
about.
But I was like,
what do you what would you be excited
to do?
I ask this question to people all the
time.
What type of patient, client,
whatever you want to call them?
Are you excited to see when they walk
in the door?
And then I reframe very quickly because I
don't want because then health care
providers give me like logical answers,
like diagnoses.
And I'm just like, no, no, no.
If you had a tail.
Who would it be wagging for when they
walked in?
Describe that person to me.
And then that's, that's what I sort of,
and then they're like, oh,
it's somebody who's motivated.
Good.
I don't want a diagnosis.
I don't want a client that is in
the healthcare space.
I don't want a school that this,
I don't want an E an ED that
no,
I want people who are motivated to change.
Great.
Where do you find those people?
How do you find those people now we're
into where and what and how questions I
like those questions.
So I gestured a second ago off to
the left.
Those are all because I did exactly the
opposite of what you did.
I did,
what am I doing in twenty twenty six?
Like,
where's Jimmy going in the first one, two,
three, four months?
But I think I did that,
but I think I should.
And then I feel like I can't decide
where I'm going in twenty twenty six until
I actually maybe take a moment in twenty
twenty five,
because this time last year I was like
so excited about like all these things
that were coming that I was doing.
And now I don't even like
Now I'm like,
didn't take any time to actually like
experience it, enjoy it,
like process that,
be present to what it was.
And now I'm like, well,
what am I possibly going to do in
twenty twenty six?
So I don't know.
But I have she probably gave me this
homework like two months ago.
And I'm like, so let's start.
Why?
Why are you like how long do you
think this job will actually take you?
Oh,
like fifteen minutes to like make a list.
Maybe.
I don't know.
Yeah.
So what are your top,
what were your top three from twenty
twenty five?
You did a lot of accomplishments.
I don't know.
What was the exact homework?
What are you supposed to like?
What did you accomplish?
And then like,
where were your perceived failures at
also?
I mean,
obviously I finished my fellowship,
which was really good.
And I.
You know,
gave a presentation I was like really
excited to give.
Was Asia this year?
Was that twenty twenty five?
No, that was twenty twenty four already.
That's OK.
Calendars are made up.
You know that.
I don't even know.
Like there's been.
Oh, and I recorded for Medbridge,
which was really exciting.
That twenty twenty five.
Yeah, I finished my first.
That's like saying think about this.
I recorded for Medbridge essentially is
like saying I have a show on Netflix.
Like that's kind of a big deal.
it's a huge well that's the problem is
i'm like well i did this and i
did that like i'm not taking any time
to be like wow look at what you
did this year so i think the reason
your business coach had you do this is
uh and someone said it better and i
can't remember who it was but like people
typically don't celebrate you until you're
already the success right like nobody's
really there for you cheering during
marathon training but lots of friends come
out and bring you
gatorade or a funny sign during marathon
day yeah and that's not because they don't
believe in you it's because like two
things number one they can't it's not
their thing and they've got their own
things that's two different things it's
not their thing and they have their own
things it's not that they're not cheering
for you like this whole do it because
the hate you prove the haters wrong i'm
like there aren't haters like there's just
someone who throws a jab every once in
a while
Oh, I got one this year.
I have a hater.
Yeah,
but what I mean is haters aren't
long-term.
Haters are just like, I want to...
And then what I want to do is
if you can lean in,
and I'm not a psychologist,
but I play one on the internet,
it's like, who hurt you?
Everybody who tells you you can't do
something,
it's because they try to do something,
maybe similar, maybe not,
to what you're doing,
and they're just like,
it's not going to work.
Well,
what if I put on my success list
that I got a hater this year?
That feels like a new level.
Yeah, I guess if you're... Yeah, I mean,
yeah, that's good.
I don't know.
Was this person like actively over a long
period of time, like dumping on you?
No.
Yeah.
There's this woman on Instagram.
I forget what her thing is,
but she speaks out politically.
Notice I didn't say what her political
leaning thing, and I won't.
But when people,
and she's very good at research.
Her background is research.
So when people take shots about her,
and she's also female,
so people take shots about her looks a
lot.
I know this is going to shock you.
She goes and does a deep dive on
who they are and then sends those comments
to their mom.
I mean, sometimes I guess their boss too,
but a lot of times it's their mom
or their wife.
like hi i just interacted with john on
on instagram i posted a video about this
and then he called me these things just
wanted to think if i want to see
if you thought that was okay and like
that's that's next level devious i like
that that's some effort but like all right
so what do you content too so all
right medbridge that was that was this
year medbridge fellowship number two um
like i gave a couple of keynote
presentations and i was really excited
about that
I taught my sixteen-year-old how to drive.
Like that's probably my number one
accomplishment.
And we're still friends.
Good on, good for you.
It doesn't, I've never,
I've never really taught.
I sort of taught my little brother how
to drive, but that was a long,
long time ago.
And I think I just,
it's good for you.
That's the skill.
Yeah, well, and he still likes me.
It's not easy being a teenager.
I think that's good.
So I think it's been a really good
year.
I think at the end of the year,
I'm like,
what did I do to move anything forward?
And I don't know if other people feel
like that, but I'm like,
did I move my family forward?
Did I move my profession forward?
Did I move my business forward?
Did I move any students forward?
Okay, stop, stop.
Let's go.
Let's go into each one of those.
So go to family first.
Did you move?
What did you do to move your family
forward in twenty twenty five?
I taught my son how to drive.
All of my kids just got a four
point.
Oh, you know,
my husband's thriving in his business and
doing great.
I was very present.
I was able to be home and present
for almost every major milestone this
year.
You know.
i don't know like i think so that's
good yeah and if i were your business
coach i've never met your business coach i
would say awesome how are we going to
make sure those things those types of
things happen again in oh jeez
what all right look back the answer is
always in the past right yeah what did
you do to make sure those things happen
in twenty twenty five spoiler alert let's
do some of that magic and then if
it was like i could have done more
great let's slip right that in too i
think that's what your business coach is
trying to get you to do totally and
i'm trying to avoid it and here we
are like live in front of all the
people like doing it no one's listening
anyway
But they're learning.
That's the point.
Well, and I think, too,
like a good place to start with the
family would be to just ask everybody,
what did I do this year that helped
make you feel successful?
You know,
you had a really successful year.
How did I contribute to that or detract
from that?
I have my kids give me a performance
review every year when I take them for
their physical.
I ask them to give me a performance
review.
Like,
how did I do as mom this year?
Is there anything I could have done
better?
Is there anything I did that made you
feel hurt or sad?
And I try and go through that.
I also have a rule that they can
ask me anything.
And if I don't know the answer,
we'll find the answer together.
No judgment.
We'll figure it out.
So I think that leads to being able
to have those conversations with them.
so have you ever heard of stop start
continue yeah yeah it's like a business
thing like you sit down yeah it is
i've done it a lot i love the
idea i've never seen it executed in the
last ten years with me well like for
me working with people i've been like all
right i'm happy to give feedback and like
hey thanks and i'm like are we gonna
we're gonna do
you're not going to happen or we just
was that just oh we're done got it
okay cool but i think also simple enough
that like kids could easily understand
that and well i think kids understand it
i think it does for sure let's just
be very clear i think yeah they i
feel like kids can answer these questions
way faster than adults and i feel like
kids will also be like so are we
going to do that like three months from
now you're doing the thing i told you
to stop and you haven't done the thing
i started told you to start yeah
know what i mean yeah so um all
right so that's family now what's next
business yeah personally yeah like my
business i feel like you know that's the
question like did did i help people did
i make an impact did i transform anybody's
practice like all of those things did i
help my patients like all of those
questions i need to like sit with i
think
like if i think about it like you
know i helped a hospital in arkansas have
their first emergency pt in the entire
state of arkansas so that's great you know
i and i think about all these like
little sacred patient interactions that i
made me feel good and made me feel
like this is a job I'm meant to
do.
Mentoring other PTs has been really
fulfilling.
Like all of those things I think has
been helpful.
I just don't know how to like measure
that impact.
How would you measure it?
How would you tell me to measure it?
I don't, I mean,
I guess I don't even know what success
looks like.
So how would I like.
Yeah.
So there you are.
So that's gross.
And if I look at the feedback from
my courses,
the feedback is super positive.
But then it's like,
did it make a difference long term?
Do I go back to those people and
be like, hey,
did this course actually help you?
I know it felt great in the moment.
Your feedback was really good.
I'm surveying you six months later maybe.
Did the course change your practice?
Might be a good way to look at
that also.
Like you could say it's a good marketing
move or business move to like ping past
customers or patients and go, did it work?
Did it elicit the change or not?
But it's also good for you.
Right.
If you can get them to give that
feedback, which is simple but not easy.
But you have to ask.
Step one is asking.
Right.
And that's scary.
Yeah.
I think that's this whole process is
scary.
It's like actually like objectively
reflecting on what was successful and what
was not.
And I think it's really easy for me
to discount my successes.
I probably overanalyze my failures a
little bit too much.
And then are they actually failures?
Are they just growth moments?
Like, I don't know.
Yeah.
I don't know.
What was your biggest accomplishment this
year?
I have no idea.
I haven't thought about it.
Right.
I feel like you've spent some time with
it and I haven't.
I meant some spending some time trying to
avoid thinking about it,
but then thinking about it subconsciously.
Yeah.
I think we're really,
really good at saying like,
here was my biggest failure.
Cause we, we,
we attach to those or we stick to
those.
Yeah.
There's probably something deeper
psychologically there.
Generational thing.
I saw a meme this morning that said,
if you're a millennial,
you take comfort in productivity instead
of rest.
Probably.
i think it was this whole like if
you have time to lean you have time
to clean mentality i don't know if you've
heard that yeah that was everywhere what
was your what were your first like couple
of jobs what would you do mcdonald's yeah
hustle hustle mentality right i was a boy
i was a waiter as a bus boy
it was barbacks bartender all those things
which were like let's keep moving there's
always a job for you oh you're done
No, you're not.
We're going to clean,
or you're going to prep for tomorrow.
And so you just moved for eight, ten,
twelve hours, and that was good.
All right, so now you're looking forward.
What's on the plan?
This part should be easy for you.
Gosh, it's not like,
and so I was sitting here thinking about
like,
what am I going to do in twenty
twenty six?
I got my big calendar down to start
filling it out.
And I'm like, well,
I'm not even doing anything this year.
I know I haven't found the opportunities
I'm looking for.
I don't know if I'm going to host
any courses this year.
Like, I don't know what I'm doing.
And then as I'm filling out the calendar,
I'm realizing I have some things already
in January and February and April and
October.
Like there are things on the calendar,
but I'm
not which calendar you use specifically
sounds like a weird question but do you
have like just a giant paper calendar do
you get it like staples giant
multi-colored wall like each month has a
beautiful colored wall i bought one of
these it's called it's called the big ass
calendar yeah it comes tomorrow so do you
know who j uh uh uh jesse itzler
this guy is
I've never heard of this guy until like
six months ago, maybe a year ago.
And he's everywhere.
And he, and this is why people,
this is a lesson in people,
why people follow you, people,
why what they listen to you is because
you see either a future or current or
past version of yourself in that,
or you want to, right?
Okay.
So I saw this guy and like his
vibe is like,
Well, he married,
I think he did pretty well in the
marriage department.
So this guy married up.
Sarah Blakely, do you know who that is?
She invented Spanx,
which is a product that everybody told her
not to invent because it was stupid.
And now she's a billionaire,
like quite literally a billion dollars.
Great story.
I think she had a sleeper billionaire
success this year.
Ah, but you don't know that.
I'm sure if you interviewed Sarah Blakely,
like when she was in year one or
six months or whatever,
like it was just a big dumb idea
in her head.
And then she was like-
I'm just going to keep going.
And then she did.
So anyway, Jesse's got a weird, he like,
he started marquee jet, which was like,
Hey, you don't have enough money for like,
he just,
he just fricking decided to solve
millionaire problems.
He's like,
you don't have enough money for a jet.
What if you rented jets per hour?
And I'm not even saying he's the first
person to have invented this,
but he's like,
we do marquee jet him and a friend
who were like,
we barely knew anything about airplanes.
And they just were like,
we just have to position ourselves to
solve this problem for people with lots of
money.
And I've heard this before from people
who, you know,
sharks on Shark Tank or just successful
people.
It's like the only difference between
solving a five dollar, fifty dollar,
five hundred dollar, five thousand dollar,
fifty thousand dollar,
five hundred thousand dollar problem is
just zeros.
They're just different problems,
different things at stake.
everybody's like do you want to solve a
million five dollar problems then you can
make five million dollars that's hard
right that's hard or do you want to
solve five one million dollar problems
it's also hard but scope feels a little
bit better so anyway i've listened to this
guy jesse for like a million you know
weeks now several years listen to stuff he
puts out and he's pretty logical and he's
like listen and and also i feel like
like i said you see either past current
or future versions of yourself in people
yeah i'm very visual and it sounds like
you are too right because you have a
calendar so i i use digital apps i'm
digital pretty much with everything and
then i get it's like how do you
lose that it's in your calendar it's in
your digital whatever it's like because i
don't see it yeah
i needed this thing and it was like
forty bucks and i was like you know
what i know that i'm just buying a
thing to buy a solution i get it
and we've failed with that although things
visually for me things i use over and
over again and i'm gesturing again off
camera which is my stupid dry erase board
on wheels that people come to my house
and like you have a dry erase board
in your kitchen i go yep like but
you have a macbook i go yep
dry erase boards better to start with.
And then I make the magic.
It's like, this is my cutting board,
my dry erase board.
And then the computer is like my food
processor, my oven,
my distribution center to get the food
out.
Well,
I do like that you can see all
of that in one thing.
And I have my calendars like hung over
my computer so I can see them,
but they're also like hard to get to.
So once I hang it up,
I don't know that I usually like update
it.
Yeah,
I'm going to tape this on one side
of my rolling dry erase board.
Because I was like, same thing.
Where am I going to put this?
Downstairs in my office that I'm not in?
Ninety percent of time I'm in my living
room.
Want to know why?
Number one, it's got my Christmas tree.
Number two, big windows.
Big ceiling.
Number three, it's next to my kitchen.
Like, be logical about it.
I have an office.
It's all my stuff's down there.
I just don't really use it.
Why?
Because I'm a human.
We do humanizing.
So I said,
when this calendar arrives tomorrow,
Where am I gonna put it on?
And I was like,
I'm gonna tape it to the back.
I'm gonna lose one half of my dry
erase board.
That's good though.
But it's so visual and you can like
see it just in this picture of it,
Jesse's holding up.
You can see it.
And I also like this.
So I want,
this was the purpose of me.
This was my purpose of talking about our
episode today.
So Jesse's like your big ass year starts
here.
So I bought the calendar.
Look, I bought in.
It's all about commerce and capitalism,
but it's not.
Cause Jesse,
the reason I bought his calendar
was this,
this is pretty much what he like is
preaching all year.
So have you ever heard of a Masogi?
No.
So Jesse talks about a Masogi,
which is a year defining event.
I feel like your business coach would like
this.
Probably.
So he's saying when you look back on
twenty twenty now move that number twenty
twenty six as the year that you made
it happen.
What is a thing, a trip,
a business goal, a life bucket item?
Make sure it's within the realm of
possibility, but plan out.
Like this is your,
I'm gonna run a marathon.
Maybe that's it.
It doesn't have to be physical.
But he's like,
I'm going to do a Mussogee and I'm
going to climb,
I climbed a mountain with my PT school
roommate, David.
And I don't know if I've done anything
physical like that big since then.
I've done physical stuff,
but like I liked climbing mountains.
Want to know why?
Because I'd never done it before.
And I was,
I'm more of a guy who's like,
you're going to do what?
Okay.
I'm less of the guy who's going to
map it out though.
right if you're going i'm coming so david
one year was just like we're gonna climb
mountains in washington state and i was
like okay he's like does that mean we're
going yeah like just show me what i
need to buy where do i click when
do i need to land where are we
staying kind of like i just generally so
jesse is like the only way this happens
is if you're intentional about it
And it doesn't need to be climb a
mountain.
But he says, choose a Masogi,
a one year defining event.
This way, if you're for me,
I'm a big, dumb animal.
If I'm going to get in shape,
I need to I need to sign up
for a triathlon.
There's got to be a thing.
I'm dumb.
I chase, you know,
like I chase tennis balls like I'm a
golden retriever.
Yes.
Being in shape and being fit does not
do it for me.
It doesn't.
But if I were on a team and
we had a season and a championship,
different.
I play beer league hockey.
That's just sort of like we just hang
out for an hour or two a week.
It's not enough.
So I know in twenty twenty six,
I need to plan a race or a
trip.
So I'm actually looking at and I've talked
about several times and someone actually
emailed me from the podcast.
I've talked about I don't know why I've
never done this,
but I want to go somewhere like in
Utah.
I don't even know why Utah.
Well,
this person said they live very close to
Colorado or they live in Colorado,
but very close to Moab.
Is that right?
Yeah.
So I don't know why.
Maybe it's because I'm from New York and
I've never been.
And to me, that's magical.
Maybe from people from Utah look at New
York and they think it's magical.
And I just want to do one of
those trips where you like bike all day
and then like you have your tent on
your bike and you just like drop and
there you are in the beauty.
Backpacking.
Backpacking, but on a bike.
Yeah, bikepacking.
Oh, bikepacking.
See,
I didn't even know it was a term.
Great.
I want to do that.
Why?
Never done it.
That's what I wanna do.
So that is a Misogi.
So then he goes on to say, okay,
pick a Misogi and obviously put it on
the calendar.
And then he says,
plan six mini adventures.
These are like, they're not gonna be like,
climb a mountain maybe,
but like you should be doing stuff.
So maybe it's for me,
I've always wanted to learn how to like
climb,
like I've done rock climbing before,
but I wanna do it more.
And there's one like,
twenty minutes from my house.
uh at like minnewaska state park and i'm
like let's do that that's a mini adventure
he calls it kevin's rule because his buddy
kevin just like told him to do it
but he's like every other month do one
thing you wouldn't normally do here here's
the thing because you start looking at
when you have a calendar like jesse's sold
you start looking at things like man i
just burned another week
and there's only fifty-two.
When you're looking ahead, you're like,
three hundred and sixty-five days,
there's a lot.
But you just burned another week.
So he's like,
plan six mini-adventures and do it every
other month.
He's like, it doesn't need to be massive,
but this way you've done stuff.
There's something to look forward to,
there's something to look back on.
So that's his step two.
Number one is the Misogi, number two,
plan six mini-adventures.
So instead of watching TV on Sunday,
which is fine, do a hike,
do a polar plunge,
take a cooking class or a trip,
but just have something.
Yeah.
And notice like this one from big to
smaller.
And then his next step is even smaller.
Create four winning habits.
Not thirty two,
not I'm going to do this and this
and this and this and this.
Jesse says create four winning habits to
find one new daily winning habit for each
quarter of the year.
And I'm like, oh, I have that.
Now you're doing like James Clear said in
his book,
which is your your habit stacking.
What does it say?
You're pointing at something.
It says habits.
In my new planner,
there is a spot for six daily habits.
Yeah, that's it.
Oh, I kind of like that.
So what would your big one be?
my i started doing this recently which is
i blocked off time on fridays to plan
next week when i walk into my week
and i'm like i got a call here
and here and here usually i'm planning for
the call twenty minutes before i'm
planning for the live stream an hour
before yeah i said on fridays i planned
all of next week and i've done this
before and it feels like i have hired
an assistant but the assistant was smart
So I, but I,
it has to be on the calendar.
So I had to block my calendar and
be like,
no one can call me from noon on,
on Friday.
I'm busy, but then it's not,
let's go play video games or watch
whatever,
do whatever it's accomplished this task of
setting up yourself for success next week.
And when you're done,
then you can go do whatever you want.
And it felt like I had an assistant.
I think my problem is my schedule is
so wildly different every single week.
It makes it really hard for me to
have any systems.
I put in my Google calendar that you
have to book a call X number of
hours ahead of time.
You can't be like,
can I talk to you tomorrow?
Be like, no, here's my calendar.
And you have to hold to that.
It sucks.
It's just like some weeks I'm traveling
and some weeks I am working a shift
and some weeks I'm teaching and some weeks
I'm just home with my kids.
It's like very hard to be like every
Friday I could do this.
Okay.
Then erase Friday.
Then erase Friday, but just say,
I need to dedicate one and a half
hours prepping my next week.
Or maybe it's a month.
Like, right.
Like, listen,
like my dad gave me great examples,
like New York city firefighter.
their truck was ready to go at all
times.
That's proactive, but stuff goes sideways.
You're a fireman,
like stuff goes sideways.
They're like,
but we can react when we've been
proactive.
And then every time when they would come
back to the firehouse, they'd all like go,
you know,
if it was like a bad fire,
they'd go get showered,
they'd get cleaned up.
Are we now ready to go after the
bell rings?
Yes, good,
we're back online and everybody meet in
the kitchen and we talk about what just
happened.
What did you see?
What could we have done better?
What stops our continue?
Didn't matter if you've been a fireman for
twenty five years.
Didn't matter if it was your first week.
What did you see?
This is important.
So Jesse says to stack four habits.
Here's the thing.
What I I don't know if he specifically
says here now.
He does not say come out of the
gate January one and give me four winning
habits.
He says to find one new daily winning
habit for each quarter.
So pick one for the first quarter,
and then when second quarter comes,
hopefully you're still holding onto that
first one, and then slowly add.
This is digestible.
Yeah.
I like that.
It doesn't feel like too much.
And notice, smart guy, he says,
simply check the box each day.
Choose a system for marking your daily
habit as complete.
What are the winning habit ideas?
uh it should take a few minutes it
could be like for me i have a
new thing someone and this is an old
statement which is uh don't put it down
put it away oh yeah i am freaking
horrible with that so i started that's for
me that's number one don't put it down
put it away like you've heard that
admiral's commencement speech where he's
like make your bed
Oh, his whole commencement speech,
he's like a Navy admiral and he's like,
make your bed.
And it's like, why?
And then he gives all these neurological
and these like reasons why he's like,
because you'll have accomplished one thing
before you even like leave like a foot
and a half from your bed.
And he's like,
that's what military sort of based on.
It's like, I need you to do this.
Why?
Why does our why does our uniform have
to be perfect?
It's like it's not about the uniform.
It's about the fact that you have a
habit.
And we all say that this is the
standard.
And if you're below it, you're out.
But when you're a one person crew,
there's no standard.
You might set,
you have a mission statement,
you have a vision statement.
Those are bullshit.
Do you make your bed?
Do you put it down?
Don't put it down,
put it away was one.
For me, you know how inbox zero,
people are like, I'm an inbox zero.
I am not an inbox zero.
Legitimately,
I think I'm at six figure unread emails,
but that's because I just have a bunch
of pull.
Yeah,
but a lot of those are just spam
emails that I just like.
Well,
you gotta have a separate email address
for that.
Yeah, yeah, yeah, I'll work on that.
Mine is sync zero.
It's either clean or it's in the
dishwasher,
but it doesn't sit in the sink anymore.
so it's like it's similar to like don't
put it down put it away with like
dishes why i move fast and i'm just
like bang bang bang bang and then i
feel miserable and then i don't touch it
for two days and then it's like this
and then you don't do it because it's
insurmountable so i think it doesn't
really matter what your habits are i think
we can get into this i think i
think the answer for this would be have
you read james clear yes habits then pick
four well he has a list there it
says fifty winning habits on that thing
that you oh does he oh i didn't
even notice that yeah how do i get
that
Health and wellness.
Mindset.
Write down one thing you're grateful for.
Set one clear intention for the day.
Read ten pages.
Eat one serving of fruit.
Get thirty minutes of fresh air.
Pick four of these.
Literally,
he's not saying start a new LLC.
What he's saying is very, very small.
And the thing is,
some of these will stick and some of
them won't.
but that's okay because you picked
important ones.
So now looking back, the math is simple.
Jesse says, one Misogi, six Kevin's rules.
Wow, six, that added up quick.
Yeah, one every other month for a year,
six, that'd be cool.
And then four winning habits.
Just make sure you do them and hold
yourself accountable.
so i bought a calendar was gonna be
my uh discussion point even though my most
used app what are your what are your
most used apps without your computer
without your phone telling you what do you
think your most used apps most uh sorry
instagram really okay keep going gmail uh
text yeah and whatsapp
I would say mine,
like outside of like text and social
platforms, mine are notes and calendar.
Notes and calendar for sure are probably
my other two.
Yeah.
Those are like, let's the, you know,
it's like hammer screwdriver,
like social apps.
So like output devices, but I guess, yeah,
they also are input devices cause we're
consuming.
So I think you're right.
Yep.
All right.
So I got a calendar.
I got a new planner.
I got a beautiful new planner.
It's great.
To me, the planner I have to open.
Planners for me are like jotting things.
Well,
and I had a planner last year that
I hated, and I didn't use it.
And I got permission to stop using it
in the middle of the year.
I really needed that.
I needed to be freed from it.
But this planner layout is one I've had
before,
and I really like it because it has
a lot of spaces for me.
If I write down a to-do list,
I'm kind of unstoppable.
If I don't write it down,
I'm sort of hosed.
And I just didn't,
my other planner didn't have a space for
that.
Is it really about putting things on the
calendar?
I don't think so.
It's more about like planning out
intentionally each day.
It's less about planning out the year.
It's about planning out what am I doing
this week?
What am I doing today?
And then each week also has like a
space for you to write your priorities.
It has a space for you to take
notes.
So when I have ideas and I'm like,
I really want to do this for content
or I want to
you know,
send this email or I want to do
a podcast about this.
I can write it all in there and
it doesn't get lost.
And I actually went through some of my
old planners that were set up like this.
And I was like, well,
these were really good ideas that I didn't
use.
And I still have them and I'm able
to go back to that.
So I really like that.
I also have a goal of like everywhere
I travel this year,
I want to get a sticker from that
place and cover my planner with stickers
from the places that I've traveled.
So at the end of the year,
I can visually see to where have I
been this year?
Because I do travel a lot.
kind of cool right like almost like your
uh your passport and where the stickers
are from and stuff like that so i'm
already thinking about where i'm going you
know i'm going to arizona i'm going to
washington dc in january i'm going to
california and boston what are you going
to dc for oh is it graham sessions
yep i'm i'm trying to decide if i
can go if i should go you should
go why though
Because I think the conversations are
important, even if they feel redundant.
Sometimes I think- That's my only beef
with them.
But that's why you need different people
in the room, right?
So that you can push the conversations in
different directions.
I also like to hear the conversations
because my goal really is to push the
entire profession forward in any small way
that I can.
So I need to listen to people in
all different spaces about like what works
for them in the profession, what doesn't.
So I like to hear from people in
that room because I feel like the thoughts
are just a little bit,
maybe more unfiltered than in other
places.
So I like hearing that conversation.
So my only beef is...
So I was invited back in twenty sixteen,
twenty seventeen to record there.
Right.
So to me, I was like,
you invite me to a meeting where I'm
not where no one's supposed to say
anything outside the room.
They're like, well, no,
not that's actually not what the deal is.
It's just you're not supposed to tell like
anybody's supposed to feel it's it's a
safe space.
Like you can say whatever you want.
No one will hold you accountable for the
idea.
Although I've been in the rooms like none
of the like no offense,
but none of the ideas.
We're so egregious that like people are
like,
I don't want my name attached like that
wasn't said.
yeah none of those things they were all
like yeah everyone like everyone said
those ideas before my problem was i went
two years in a row and i was
like these are the same things we talked
about last year right and i noticed
because i noticed language people kept
saying they or we and i was like
but no me or i like we need
to change this and i was like cool
who's that yeah like our profession i'm
like a profession like when people say the
blah blah community i'm like there's no
community
There is none.
It's you.
People are like, APTA sucks.
And I'm like, no.
And then I go, which ones?
Which members?
Point at them.
I'm like, is that person cool?
And they're like, well,
that person's cool.
I'm the APTA.
You're the APTA.
Because the community is made up of the
individuals, right?
Or if you're like, well,
I'm not a member.
I'm like, cool.
All right.
But you're still in the boat.
You're still in the boat where you're
being pulled along by the boat.
I'm not saying join or don't join.
I know you're APTA Colorado president.
I'm pro APTA,
but I understand why people don't join.
I think it's a messaging issue.
That's a different topic.
But my thing is when people like they
stand,
like they spend so many calories bitching
about a thing that they're in charge of.
Well,
and I want to hear that because I
have ideas, right?
Like about what we could do to be
better as a profession.
So,
and I try to implement those in my
own life.
I try to share those.
I try to be the provider I would
like to see.
I would like to be the provider I
would want to send somebody to.
I want people to think forward.
But I want to be in rooms where
those conversations are happening,
whether that's Graham sessions,
whether that's CSM,
whether that's in the comments on
Instagram,
like I want to be part of those
conversations because I can only do
what i can do and i want to
contribute well in those spaces back to
grant sessions yeah love the idea love the
concept right i was invited i i reached
out to some people who were putting graham
sessions on and i was like listen i
really want to come but i need to
be able to do stuff that leaves the
room and everybody says it's probably a
good idea but i don't want to say
yes or no to you
That's usually when you know you have
something.
When no one says no,
also no one says yes,
but they're just like,
I don't want to make this call.
This call feels dangerous.
Like if I say yes and it gets
out of hand and I'm like,
I've been doing this for a decade.
Can you point to one time when I've
done something that got out of hand?
Like I have a microphone.
Let's not,
let's not make this bigger than it is.
You know,
like we're going to have conversations.
I'm also not running around with a hidden
microphone.
Like people know when they're speaking to
me.
So for me, I'm just like,
I want to make sure that what happens
there actually moves the needle.
Like there's a hundred and fifty people
that go to that thing.
That's it.
Cool.
i personally i'd rather converse with the
other ninety nine point nine nine nine
here's the magical part you can have the
hundred and fifty people their ideas touch
the other ninety nine point nine nine nine
nine nine if you and so i'm like
hey can we do something here with
guardrails again i'm not gonna have a
hidden mic thing um and again i was
invited to do this a decade ago which
i thought would be a nice revisit i
think you should do it uh still waiting
still waiting for yes
But I don't, no offense,
like I'm not going to pay three hundred
bucks drive for six hours to maybe do
something.
Because I have those conversations that
look similar types conversations with
those same people in my living room.
Yeah.
Like to say, to quote,
like to go look at Jesse,
I'm doing that like this,
like just a calendar.
Like this is what I do every damn
day.
Why do we need to do it once?
Now I see the advantage of doing it
all in one spot.
People play off each other well.
So I was like, hey,
I was invited to this thing,
but I need to ask like stipulation.
Like, can I do this?
And everybody's like, I don't know.
I don't know.
And I really like the conversations that
happen at happy hour,
which obviously is you are a huge
proponent of that, right?
The best conversations happen at happy
hour.
And so I think being in person for
those types of events is great too,
because even if you're having these
conversations in the room,
I think what they spark are the
conversations that come after that.
And I really enjoy that piece.
So otherwise I'll save myself three
hundred bucks and a round trip, you know,
drive to Virginia and I'll just call ten.
I'll be like, hey,
give me ten people who are at Graham
Sessions.
What were the top three things that you
saw,
heard and what's one thing you're going to
implement?
That's an entire episode.
That could be a week's worth of episodes.
I could do that for my living room.
So explain why I need to be in
the room.
I don't know the answer.
I think if you're not in the room,
you can't participate in the conversation.
Sure you can.
In that moment.
You just told me your most used app
was Instagram.
I know,
I just mean you can't get up to
the mic and shift the conversation if
you're having it.
How about anybody shifting the
conversation?
I don't either,
but it doesn't mean I'm not going to
stop trying.
I still think, five years ago,
I needed to explain to people why better
messaging and more communication and
clarity in communication and frequency in
communication was important.
And people were like, yeah, Jimmy,
but I think that's a down the road
problem.
That's like a top-fifty problem.
And I think it's now said,
this is a top-two problem.
It's an upstream problem.
And I'm saying,
you have a conference that no information
will leave the room.
And I'm like, that's not a conference,
it's a meeting.
Yeah, that's valid.
So I don't want to come to your
meeting.
Cause this feels like I'm not gonna get
anything out of it.
But then you look at the itinerary,
it's not a meeting.
It's their sessions.
Like you can see the sessions and whatnot.
Like those all sound great,
but like we're also gonna go to CSM
in a couple of weeks.
What's the difference?
There's a different audience.
There are different problems.
Good.
But if it never leaves the room,
this is performative.
I don't know that that's the intention.
I don't think it's the intention,
but I'm like,
you've done this for how many years?
I think it's twenty years because I was
invited in twenty twenty.
Oh, this will be nineteen years.
I think I was invited in twenty sixteen
to interview the three founders,
Steve Anderson, Patrick Graham and oh,
my God, freedom.
Sorry, it's blanking right now.
I'll remember it as soon as we stop
this live stream.
But I was I was invited because they
were like,
let's look back at the last ten years.
So I would say let me play Rebecca's
business coach.
to the Graham sessions.
Can you show me three things that happened
because of this meeting that you're proud
of?
Yeah.
And if you can, awesome.
Let's reverse engineer how that happened.
And if not,
how do we know if this is successful?
We got together and felt good.
That's awesome.
That's a cool event.
That's a reason to get together.
It's not a reason not to.
No.
For me,
I need something more because this has not
changed in how long.
So that's what I'm looking for.
I think it is important.
The funny part is I actually think it
is important and powerful if we do it
differently.
Everybody wants change.
What do we want?
Change.
When do we want it?
Now.
What are we willing to do to get
it?
The same thing we did yet.
Let's do the same thing again.
No!
That's exactly why I need to look back
on my year and see what was successful,
what I did to make it that way,
what wasn't successful,
what my responsibility is in that.
And otherwise,
my change for twenty twenty six is not
coming.
Agreed.
So I would say,
what does success look like for this?
How do you know?
How will you measure that you achieved it?
It could be out of one hundred and
fifty people.
Seventy three of them said this was
awesome.
That is a measure of success.
I don't know because I'm not involved.
Yeah, I say that to my patients.
What does success look like for you today?
Yes.
I need to apply that to my year.
What does success look like for you in
twenty twenty six?
Yeah,
it's tough to hit a goal unless you
name it, unless you say it out loud,
unless you write it down.
Stupid and dumb and feels like it doesn't
work.
But for me, it does.
I can't speak for me.
For me, it does.
And I need to get better at that.
If I want to see the results that
I want to see.
Yeah.
I mean, I went full aggressive.
We're getting messages on the side.
Someone told me that, oh,
you asked me before what my biggest
accomplishment was.
And I was like, I don't know.
Someone told me my biggest accomplishment
was I decided to lock in what I
really wanted to do for a living and
ignore the noise.
I stopped trying to get a job and
started doing what I really wanted to do.
And that's the answer.
How is that going to happen?
I got like six ways.
One of the ways is working directly with
APTA sections and academies.
I've had probably twenty something phone
calls with APTA sections, academies,
state chapters for this idea.
I'll share the idea.
Magic isn't the idea, bless you.
Do you know how many have said yes,
no or maybe?
Where do you think all the answers are?
Twelve.
Twelve yeses.
No, no yeses.
Twenty.
No yeses?
Twenty maybes.
No yeses.
Do you know what I need?
And I've got it.
I need one chapter, a large one,
to say yes.
And then I can call all the other
nineteen and go,
I won't say who it is,
but I pretty much have one that's like,
I can see, everybody has said,
I see no reason not to do this.
And I was like, great.
So do I get a yes?
Here's why.
If I wanted to do this idea,
and you know my idea,
and I'll explain it in a second.
If I want to do it in Colorado,
how many yeses do I need?
Oh, the whole board.
Oh, my God.
How many times a year does the entire
board agree on anything?
Well,
I guess if you need the whole board,
you would need a majority of the board.
Okay.
but I had this idea a month ago
and no one can say that's a bad
idea.
I said, well,
you really willing to do that?
I'm like, yes,
I know how to do this.
I could do this tomorrow.
And also it's not a new idea.
It's an old idea with a new wrapper
on it that now works.
And here's the idea.
I'll just say it out again.
If I can't explain it in thirty seconds
or less.
State chapters and academies have three
problems.
You need new members to keep your members
engaged and you need non-dues revenue or
you will not survive.
Am I correct?
Please push back if I'm wrong.
get new members you need someone to become
an apt member you can help do that
but that's not a direct line to success
to me it's keeping members engaged and
non-dues revenue if you don't have those
things i actually think keeping members
engaged helps not needing new members
right right people so i i don't think
the issue is that you don't do enough
or you're doing the wrong things i think
you're fine i think you're let the board
be in charge of that i think if
people don't see what you're doing and
they don't feel what you're doing
there's a disconnect and they just say,
well, then there's nothing going on.
There's nothing of value.
So my offer is I will come in,
I will launch and or if you already
have one, a podcast or a YouTube channel,
you already have one.
I will then take over some production with
a production team that I have and we
will now create content for you.
This is at no risk financially to a
state chapter or academy because I will
also hold your hand and find the money.
There are sponsors out there.
go to CSM walk in the walk in
the expo hall go to state how many
you guys have sponsors at your annual
conference right so you make I don't care
how much money you make but you make
money on one two three four days a
year and the other three hundred and sixty
one not too much yep so offer them
everybody wins here
The section or chapter or academy gets
exposure.
They keep that environment.
They get non-dues revenue.
Sponsor gets exposure,
which is what we're willing to pay for.
And members actually see, taste, hear,
feel, smell their membership.
That's my model.
I hope someone else steals it as well.
That's proof of concept.
So I'm not trying to gatekeep the idea,
but here's the thing.
No one else is doing it.
So everyone says maybe.
say well eventually probably get ts and i
go here's your here's the thing you have
to remember i can only do this with
so many chapters like there's going to be
a point where i'm like i don't know
how to scale i got to start hiring
people which might happen like right now
we're at zero except for one one has
been like okay we're gonna push this
through and i'm like when like ballpark is
this a ninety day thing is this a
six month thing is this a is this
a let's do it tomorrow thing
So that's my big, hairy,
audacious goal for twenty twenty six.
I'm saying it out loud.
I've been saying it out loud for the
last three weeks.
But I don't.
Yeah.
So am I is my strategy wrong?
How why am I getting maybes but not
yeses?
I think there's a fear about how much
stuff costs and what like the return will
be.
And so I think that's that's where people
are thinking.
Can I allay that?
I think the other issue is you're like,
well,
we'll have a podcast and our volunteer
members here, that's more work.
So when I hear, probably,
but I'm just telling you like,
as a chapter president, if I hear that,
I'm like, podcast, oh my gosh,
that's one more thing I have to do.
So I think it's those things.
Can I allay one and two?
So your first thing was cost.
I will not start production.
I will never charge you until you already
have that amount of money plus money in
the bank.
Great.
What I'm saying is you will help.
You'll give me the list of your sponsors
and you can come on the call with
me.
We will now call your sponsors from twenty
twenty five and say we want you back
for our state chapter annual conference.
How many do you have?
Do you have one or two?
Just what we used to have to.
When is yours?
October.
Looking forward to having you back in
October.
It's this much again.
By the way,
three sponsors from this year can also
have it's an upsell.
If we go O for thirty,
I just never start the YouTube channel or
the podcast.
I tell you it's going to cost X
amount per month.
We don't start until we already have that
in your bank account.
The second part, the amount of work,
agreed.
You will launch this as a volunteer
organization, and then three weeks later,
it'll stop.
Right.
I'm telling you,
I will not start production until we have
a twelve month runway.
This will be going on for the next
twelve months.
We build that cost in.
So it will be it will get done
because my team is going to do it
because they're getting paid to do it.
Volunteer efforts get volunteer results.
Correct.
Results.
And this this should be a revenue
generator for you, not a cost.
You should be covering my costs and also
making money.
And I can guarantee that.
Or I just don't do the work.
Don't do it, yeah.
And I think that's part of it.
But then who's going to be on the
podcast?
You tell me.
Now that's the question to get into.
That's the thing I have to do.
Hold on.
And this is how I answer that.
I love that because that is also
injection.
This is where boards or state chapters,
academies,
they have PR teams or PR committees.
that are typically do not have the tools,
training or the time to do the PR
thing.
So I say,
can this PR committee give me one hour
every quarter?
And they're like, well, yeah.
I'm like, okay, four hours a year.
I mean, you're on a committee, right?
One hour every quarter,
I will run the meeting and I will
ask you questions like,
let's go real high level.
Give me some like feeling words.
What do you want people to feel about
your chapter, your section, your academy?
I want them to feel inspired.
I want them to feel like they're part
of something.
Good.
I want them to feel motivated to
participate,
especially because we're going to have a
lot of legislative battles.
Like I want them to feel informed.
Got it.
Now pause and say, love those words.
I got inspired part, uh,
like it mattered and informed.
Okay.
So you give me four things that have
to happen.
Yeah.
So our first episode is gonna be about
inspiration.
Give me someone from your chapter who did
something inspirational in,
out of the profession,
I honestly don't care.
Give me someone in episode week number
two, someone who's part of something.
Show me someone part of the committee that
they did something legislatively maybe in
twenty twenty four that you accomplished
something great.
It's gonna be about that.
But it's not just a story about that.
person listening to it or watching it is
now saying oh i can do that oh
look at that i could do that oh
that's important oh they're doing that
number three that it was it mattered i'd
scribbled i don't have great like like
being a member matters to them
specifically good can you so give me we're
live doing this give me an example of
one of those things
Like if you take patients who have
Medicaid and Medicaid is going to get cut
in this legislative season,
almost certainly for all providers,
that should matter to you.
And we need members to help us with
testimony.
We need members to help us with patient
letters.
We need members to help us with lobbying
money.
We need members to help us with PAC
donations, like all of that,
because that cut will impact your bottom
line.
So you need members or potential members
to know something, feel something,
and then maybe potentially do something.
Do something.
So I would say, hey, Rebecca,
sounds like we have the topic and the
ingredients.
Who are one or maybe two people that
you can think of about that topic that
I should talk to?
Members, your lobby team that you pay,
right?
That's enough.
So there's another week.
We just solved three weeks.
I need you to do that for one
hour, one hour,
and we're gonna come up with thirteen
topics or people.
And then I'm just gonna go, got it.
See you in a quarter.
So that PR team needs to give me
four hours a year,
because they're gonna write my,
they're gonna write our episodes for us.
The topic, the guest, whatever.
Now Rebecca sees where this is going.
Now we're proactive.
We've got the fifty two weeks lined up.
What would happen if something happened in
Colorado, like legislatively,
you needed to react.
Great.
We're already recorded.
Thirteen weeks ahead of time.
We can now sit down and do a
live a live stream or a webinar or
one of those and we can backfill.
Yes, this is communications one on one,
baby.
This is why in radio we scheduled music
for two to three days out.
Why is it because we wanted to be
boring and programmatic?
No,
it's because we understand how the world
works.
Yep.
So there's no risk at cost.
There's not a ton of extra work.
In fact, I would actually say,
if I sign up for the PR committee
for APT Colorado,
and I wasn't involved in this,
I'd be pissed.
I'd be like, dude,
I thought I was signing up for this.
But this is giving them stuff to do
with guardrails, which is like,
within this box,
you are going to put what's on the
menu.
You're creating the menu of the soundtrack
using mismatching analogies.
You're creating the soundtrack of your
state chapter.
Ta-da!
We don't have a PR committee.
You could in about eleven minutes.
I need four motivated people who can give
me four hours in twenty twenty six.
OK.
Give me someone who's a student.
Give me someone who's a new grad.
Give me someone who's a seasoned
clinician.
Give me someone who's an academic.
And that way you don't get too much
of this.
Not enough of that.
And then you get someone who's had to
run a meeting.
This isn't really a meeting.
I don't really love running meetings.
A creative sesh.
And I go, great.
We have to get to the number.
In the next sixty minutes,
we need to get to the number thirteen.
And then you just make them talk and
talk and talk.
And then I just go, hang on.
Sounds like you wish this or you saw
this.
Or when you signed up,
you thought you'd get this,
but you actually got this.
And then I turn to Rebecca and I
go, well, does that happen?
You're like, actually, yeah,
it happens over here.
Oh, they didn't know that.
Let's do an episode on that.
Let's just shine a little light on that.
Here it is.
Oh, look at that.
Shine a light on it.
That's it.
That is, in my opinion,
the difference between people feeling
engaged and not.
It does not need to all be ten
thousand dollars.
It doesn't.
And should be paying for itself because
sponsors are like that does sound like
good content.
People are going to listen to that.
I want to be wedged in the first
fifteen seconds of that.
Great.
Then you will pay for it.
Companies understand that.
They do.
There's my idea.
I said it would take thirty seconds to
explain.
I feel like I explained the gist of
it in thirty seconds.
I feel like it.
But anyway, like twenty-two maybes,
no yeses, no nos.
So what I'm hearing is you want to
be on the agenda at the board meeting
in twenty-twenty-six.
If this is a bad idea,
I'll stop asking.
I still think it's a good one.
I think it's good.
No one has shot a hole in it.
No one's like, well, what about this?
Or why you, Jimmy?
Like, so give me like,
pretend you don't know me.
Why you?
Well,
I've ran radio stations for fifteen years
and I've been doing podcasts for ten.
And by the way,
I have a PT degree.
I think that's extremely helpful.
And I think the other thing is that
you've talked to physical therapists in
literally every niche in the entire like
profession more than once.
More than once.
If there's a niche I haven't hit,
call me and we'll get it on the
show.
I'm excited for that.
Here's the thing.
I like doing it.
I think I do it pretty okay.
The world needs it and you can get
paid doing it.
And that's that Japanese theory that
Aikigai, we've talked about that before,
right?
The four circles, there it is, bam,
Aikigai.
What you love, what the world needs,
what you can get paid for and what
you're good at.
I think I have all four there and
that's in the middle.
And I feel like it does something good.
Man,
I have to think about that diagram again
for twenty twenty six.
Why are you doing this?
You're like making my homework list
longer.
Well,
it is the twenty ninth of December as
we record.
I'll release this later on today because I
think this is a good time for people
to have this.
This is that last week.
It is between Christmas and New Year's.
What are you doing?
What day is it?
Have you eaten?
Yeah, I don't know.
I was surprised today was Monday.
I am not working this week.
Like, do you do productive things to,
like, go?
I don't know.
Yesterday I felt guilty.
I was like, I'm not doing anything.
And someone was like, you just Sunday of,
what'd you do when you were eleven?
I'm like, just play with toys,
walked around in socks.
Maybe they matched.
Probably didn't.
Just hanging out, man.
Like, how happy were you?
I was like, greatest week of the year.
Then why do you feel like you should
be getting something done?
And I'm like, I don't know.
If you got time to lean,
you got time to clean.
There's the episode.
There's the episode title.
You got time to clean.
Well, time to lean,
you got time to clean.
Yeah.
We got two minutes left.
Time to think about everything that you've
cleaned or take any time to lean and
reflect on it.
These are all true.
Yes.
Time for parting shots.
This is the parting shot.
One last mic drop moment.
No pressure.
Just your legacy on the line.
No pressure, just your legacy in the line.
Oh, I forgot to mention our sponsors.
I do wanna say thank you to Empower
EMR.
They have supported us for several years.
An EMR that's just,
it's not really an EMR.
It's just like a communications,
it's not a point solution.
It's got this, it's got that,
it's got the AI, it's got the scheduling.
Just as a PT or a business owner,
you touch your EMR,
probably your most used app even more than
you know text and phone and instagram uh
it should be smooth so empower emr uh
check them out online they're great
designed exactly for um physical
therapists like you know empoweremr.com
schedule a demo kick the tires light the
fires the whole thing also do want to
say thank you we're going to be doing
more with them in twenty twenty sixes uh
us physical therapy one of the largest
brands in pt that you might not have
heard of because
When clinics join them,
they get all these sort of backend
resources,
but they don't change their name.
So if you're just standing in front of
a clinic, you don't know.
But they also have a need for PTs
across the country.
So check them out online, USPH.
USPH is US Physical Therapy.
USPH.com.
We also want to thank Brooks Institute of
Higher Learning, brooksihl.org.
Residencies, fellowships, geriatrics,
orthopedics, neuro, whatever you got,
brooksihl.org.
Look,
I got all three sponsors in just before
the parting shot.
What is your parting shot for today?
I think my parting shot is that there
is some potential for us to learn more
about what works for us if we examine
our successes more than we dwell on our
failures.
Gotta reinvent the wheel every time.
It's like, I don't know, dude,
maybe just look at the like,
rule like twenty eighty percent of your
success comes from twenty percent of what
you do maybe do more of the twenty
percent thing yeah instead of how do I
do this again it's like I don't know
man the guy from the pet rock was
like I got an idea let's sell rocks
and they did it and they're like what
should we do next year he's like still
feel like we should sell the rocks and
eventually that ran out but
Why change before you have to?
Yeah.
So I'm going to try and prove that
in twenty twenty six by examining my
successes more than my failures.
I like that.
That's good.
I will say be pro and reactive,
but let's try to let's try to be
eighty percent proactive,
twenty percent reactive.
And thank you, Jesse,
for getting me my big ass calendar,
which I believe comes tomorrow.
Rebecca Griffith,
I can't wait to hear all about your
homework assignments and we will join each
other again.
I'll see you next year.
Oh, it's so cheesy,
but it's such a dad joke.
That's it for this one,
but we're just getting warmed up.
Smash follow, send it to a friend,
or crank up the next episode.
Want to go deeper?
Hit us at pgpinecast.com or find us on
YouTube and socials at pgpinecast.
And legally, none of this was advice.
It's for entertainment purposes only.
Bullshit!
See, Keith?
We read the script.
Happy now?