there we go bt breakfast club live on
this tuesday what do you think of the
new graphics we're we're youtubers tony
look at the swirls
It's too much even for me.
And I like, I'm overstimulated.
I like this one, just the static graphic.
We'll just keep that.
I like them all.
Whatever you want, man.
It's your show.
All right.
You're cruising into work like a real
clinic owner does.
And we're talking about,
what do you want to talk about?
Do we go right to the Super Bowl
conversation?
First, no, no, no.
Let's do this.
First of all,
can you see what I'm wearing today on
my shirt?
I see a name tag.
That is, I believe it says James,
James McKay, SPT, Marymount University.
Wow.
I was digging through my junk drawer
looking for a screwdriver this morning,
and I found my PT school name tag.
This is the rite of passage.
I actually suggested for a PT school
fundraiser
You know, you bring the alumni back,
right?
But, like,
what you should do is you should pin
your magnetic name tag on the wall.
That's what you should do,
and that's where you should leave it.
And, you know, for a hundred bucks,
you get to leave your name tag on
the wall, but it goes toward whatever.
I don't know.
They probably want five hundred bucks.
But the reason I put it on is
we're probably not going to...
You're doing Thanksgiving on Thursday,
right?
We're not going to do a live stream
on Thursday.
Yeah.
So I ordered on Amazon.
It did not come in.
I wanted to make you and Dave giggle.
I ordered...
turkey hat it was essentially a cooked
turkey hat and it was supposed to be
here yesterday and it never showed up but
I was gonna you know we were gonna
kick off with what we're thankful for so
let me I'll read what Dave Dave sent
a super nice message I'll read it I
wanted him to do like a selfie video
like he does when he's running but he
said grateful for both you guys have such
a blast doing this show I know it's
valuable for the audience I even watch or
listen to some of our replays after
they're published do you ever listen to
what we say after we do it
on a very rare occasion.
I do too.
On a rare, on a rare occasion.
Cause someone will say that was cool.
But you guys were talking about that.
And I'm like, no recollection.
Yeah.
No recollection.
I will.
I mean,
I used to tell people in radio,
I would do the weather once an hour,
every hour for five hours.
And then I'd go home and be like,
I wonder what the weather's going to be
like tomorrow.
Because it's a stream of consciousness.
So it is unique.
You're a little frozen,
so I don't know if you're...
I picked up the network,
but I just dumped it.
So I'm back on cellular.
Perfect.
All right.
So I'm thankful for you guys.
I love that message from Dave.
He's got to do clinic owner things as
well.
But he's here in spirit.
He'll be back next week.
Thankfulness is what we're talking about.
So I don't know.
I wanted to say thankful for you guys
for always...
Otherwise,
it's just me talking to myself or me
talking to different guests all the time
is awesome.
But the consistency and not having to be
the person that drives the bus the whole
time is fantastic.
I know I love to hear a sound
of my own voice.
I know it doesn't shock anybody.
But I do like just being able to
sit and be like, huh,
I hadn't thought about it like that.
Jump in if I want to,
but I don't have to.
So I'm appreciative about that.
Not just podcast things.
You're also good humans as well.
Yeah, same for me.
You know,
it's one of those deals like I'm
appreciative to the people that show up
every Tuesday and Thursday morning,
give us their time,
give us their attention.
I honor that and respect that.
I'm appreciative to you and Dave.
I can't believe we've been able to keep
the podcast going.
I'm sure there have been times both you
guys were like, let's just quit it.
Let it go.
I've been like that.
But, you know, we go through it.
Yeah.
And the fact is, I mean,
we are living in the best time to
be a human being on the planet Earth
ever in the history of the world.
There has never been a better time.
So it's like there are so many things
to be appreciative for.
It does make me sad that I see
so much frustration, so much anger,
like so many people that they're working
so hard to find things to be upset
about.
Yeah, almost.
It's not that complicated.
Yeah.
You sound like Gary Vee.
Like that's his whole thing.
One in he's got this number or something
that someone said,
which is like the odds of you being
born, just being born.
And he's also like, dude,
feel you're born in America right now.
Like.
Pretty privileged.
I mean, I don't care what you think.
I mean, it's a dumpster fire.
It's like I know.
But, you know, you don't have cholera.
I'm not saying everything's perfect.
Please don't think we're not.
But like, you know,
we're talking to you from my living room
in your car and we're touching dozens of
people in a live stream, hundreds,
if not thousands,
for the episodes that we you know,
when we publish these later.
It's a little wild.
So like, I mean,
I heard someone say before,
he said it in private,
so I won't say who it was,
but he's like,
I see a lot of physical therapists get
handed like these tools, these phones.
I got a new phone, by the way.
And he's like,
it's almost as if as if you handed
someone TheraBand and they made a
slingshot out of it.
It's like you could be getting strong with
it, but you're using it wrong.
And I see people on the phones bitching
and I'm like, I get it.
I bitch, too.
I just bitch to the hockey company because
my skate broke the everyday during a game.
But like, I get it.
You could do a lot of there's a
lot of positive things you can do with
these things as well.
And so let's focus on those things with
that radio segue.
I mean,
the talk of the town since our last
live stream,
when did I think this whole thing dropped
like on Friday?
And we do our live stream Tuesdays and
Thursdays.
Apparently,
this is this was already known by the
people that be for a while.
It's just it hit some website and then
somebody did a video.
I did a video because I was so
tired of people just going around with
misinformation.
I just took the press release,
threw it through AI and made a video.
And I got what was my most viewed
video ever.
That's when you know it's a topic.
Almost a thousand views just on Instagram
for this thirty eight second video of me
explaining this big thing.
So how do you break it down?
What's happening, Tony?
Explain it to me,
even though I have the press release.
So just for context back to I remember,
you know,
I scroll through TikTok for for different
reasons than I scroll through Instagram,
different than I scroll through Facebook
and other.
I get a lot of really good information
from Facebook.
Facebook is still my platform of choice
for reasonable information.
Yeah.
Anyway, scrolling through TikTok.
flooded with, you know,
horrible messages from from frustrated
people.
And I start seeing this trend of, oh,
my profession is not a profession and I'm
not a professional and people complaining
about all that kind of stuff.
So like, what are they talking about?
You know, long story short,
I do the research.
I look at it from my perspective.
Yes, the government's out of money.
Yes,
we've been operating at a deficit for a
decade and more.
Yes,
prices are up on everything because of
inflation, because of these things, right?
So there are these financial influences.
This is a big thing.
It's not just any one profession.
And it's, look,
the Department of Education,
which is far from like this right-wing
conservative, you know, group, says, hey,
we're going to reclassify things.
These are the codes.
These are the rules of these codes.
Based on these codes,
this is where we're going to put each
of these professions, right?
And so nursing, physical therapy,
all these guys got thrown into this.
We're going to limit lifetime borrowing
limits, borrowing amounts.
You probably know even better than me,
but I'm going to say a hundred thousand.
If you're not a professional,
two hundred thousand.
If you are,
it's federally backed loans are limited to
that on a lifetime basis.
And that's it.
Like, it's not anti women.
It's not anti poor.
It's not anti all of these things.
Like all of us are going to come
to this and me included.
My bias is stop giving away tax dollars
to, you know,
every single cause that's out there
because we can't afford it.
We can't afford it.
so now we, we hear, Oh,
students are not going to be able to
afford a DPT degree.
Students couldn't afford it before.
It's true.
You know, like we're not saying, yeah,
we're not saying we're going to reduce the
cost of the education.
We're going to say,
you can't borrow more than you can pay
back.
You can't borrow more than this amount
from government sources,
governments from tax dollars.
You can't borrow from tax dollars.
Uh,
I think it's fine.
I think the problems we had before are
gonna persist.
We already have a shortage of PTs.
We already have challenges staffing in
healthcare anyway.
What we need is we need to control
cost.
Maybe this does something to do it.
Maybe it doesn't.
We need to grow the workforce.
It's not gonna happen in the current
environment.
What do you understand?
You're the one that made the video.
I didn't even put out a video.
So go ahead.
Yeah, yeah, yeah.
It's limits on federal loans.
Private loans are still through the roof.
I'm not saying this is going to change
things for people who can afford to go
to school.
Here's the thing that you and I,
and you helped me focus on this as
much.
Sometimes I'm like a box of cats, right?
Can you control this?
Well, you can write your legislator.
Great.
Do that.
I'm not crapping on that.
You should do that.
But you shouldn't do that and then sit
there like this with your arms crossed and
say, well,
I'm going to wait for something to happen
now.
Okay, wait, wait, wait.
The funniest one that I saw,
there were a couple, you know,
you see themes through these posts.
A couple of the posts were like,
take action.
We need to take action.
We need to make a difference.
We need to do things.
I'm like, all right, yeah.
Let's see what they're going to do.
Let's see what they're going to say.
The action was write your congressperson.
Right, right, right.
That is not action.
Right.
That has no impact,
is not in your control.
Like, take action.
Go ahead.
That's what I wanted to say,
which is by all means, do that.
I think you should.
One of my really good friends growing up
is now a state assemblyman.
And I go and he's shown me.
Because I work,
I help him out and I volunteer in
his office.
He has a spreadsheet of every email,
text message, any message that comes in,
who the person is, where they live,
and what their complaint is.
And he shows me if a person complains
ten times,
their name is on the list ten times.
He's like, this takes hours to compile.
But they do it because he's like,
this is what we do.
By all means, do that.
But then, Tony,
what has this changed on the other side
of the coin?
The designation of – by the way,
from what someone explained,
and we should bring someone on like Rich
Severin.
Rich is just – he just does this,
and he's a smart dude.
And he's – there's a lot of jargon
and words that get thrown around,
but he's like, well,
actually – and it sounds like people like
Rich or Dana, who's in the comments.
I'll read your comment in a second.
It sounds like they're trying to nitpick,
but you kind of have to with words
at this level.
Well, actually, to get it right.
So what they're actually saying is –
We were never actually designated as a
professional degree anyway.
That's what I'm understanding.
This is just saying it was sort of
we weren't designated it,
but they let it slide.
Now they're saying we're actually going to
stick to the actual rule that wasn't a
thing.
So they're not taking anything away.
It's like in sales.
I lost the deal.
You never had the deal.
You can't lose a deal you didn't have.
right?
No one came in and took anything.
It also doesn't change.
Like, and listen, I get it.
Like,
and I think we had discussions online or
maybe it's internal or both, which is,
this is an emotional thing.
Someone just,
someone just talked crap about your
mother.
Do you know what I mean?
Like, why does that hurt so bad?
It's because it's your mom, right?
Your mom is still what?
No, that's why it burns.
That's why kids do it on the playground.
It burns, but that's not what's happening.
You're still a professional.
We still love you.
You still do great things.
Yeah, I mean,
we got the your mama's so fat jokes.
My mama was fat.
It's going to hurt my feelings,
but that's the way it was.
She was.
This is a situation where, like you said,
I hear some people say, well,
they changed the designation.
I hear other people say, no,
they didn't change it.
They're just this is the code.
Now,
somebody one person said something really
impactful,
which was this was a poor choice of
words.
And that's really that triggered the
emotional responses.
You know, these aren't professional.
These are graduate degrees like just just
use numbers.
So nobody nobody here is I'm not a
professional.
You're still going to get paid the same.
You're still going to have your your
titles.
You're still going to have all of that
stuff.
This has nothing to do with those of
you that are already working as DPT's.
But the media and all of that,
you know, and then again, we go into,
well,
this is going to suppress or repress.
I don't even know what the word is.
Certain populations and it's going to make
it physical therapy is a rich person's
profession.
Because if you can't afford,
like we're all rich to begin with,
rich relative to the rest of the world,
rich relative to other populations.
Like the reality is we have so many
of these benefits already.
I understand the frustration,
but taking somebody in a low income
socioeconomic group and saying, hey,
you can borrow four hundred thousand
dollars from the taxpayer to pay for a
degree that's going to pay you back eighty
thousand a year.
And if you want to have kids in
a family,
you're only going to be in the career
for seven years.
You know, like that makes no sense.
Yeah.
Dana's in the comments.
This is like sort of Dana's world.
She comments a lot.
I just sent her a message.
I mean, she's in the comments.
I'd rather just have her.
So, Dana, check your LinkedIn.
I just slid into your DMs if you
want to jump on the show.
David saying your mom is so fat,
her belt size is the equator.
You know,
the rock station I used to run,
it was some people's favorite day of the
year.
Do you know the comedian Paula Poundstone?
Yeah.
Like an old comedian, but she's awesome.
Yeah.
And she had this whole, like,
twenty minutes on your mama jokes.
And I would play them in between songs
all day on Mother's Day.
And mothers thought,
because they're just so ridiculous.
It was some of the best content we
ever made.
Because it was so tongue-in-cheek.
But it is.
It's like your mom is so fat,
her belt size is the equator.
We should do that on this show.
It wouldn't make any sense.
Seventy percent of our profession are
females.
A lot of them are mothers.
It would kill our audience.
But I think they'd laugh at it.
Dana's saying a lot.
So I want to read some of the
stuff she's saying.
But Dana, check your LinkedIn DMs.
I did slide in there if you want
to just come on and say these things.
She's saying what's happening is required
for the Department of Ed to implement the
One Beautiful Bill Act.
So this is this started the domino fell
a long time ago.
It's like now you're feeling the fifteenth
domino because now it's about you.
I get it.
And you're right.
The video that I made,
I said the limit was one hundred thousand
dollars because I looked at twenty
thousand and said college and multiplied
by four.
But PT school is usually three years.
So it's really seventy five K.
I wonder how that changes for.
Hybrid programs that are two years.
Someone like Dana would know.
This is an attempt to address the school
loan issue and was put through the
reconciliation bill.
This isn't just for healthcare
professionals too.
More to say that I can convey on
messaging here.
I can explain sometime.
And she can explain now because Dana's
here.
Dana, can you hear us?
Oh, and then she's out.
Call us back.
I know some people do go deep and
they were saying, well, look at this.
It's – look at all the things.
They're all female-dominated professions.
But from what Dana's saying,
it's not just for healthcare providers.
Dana, can you hear me?
Yep.
Sorry.
I popped myself off by accident.
You're required – you have to say
long-time listener, first-time caller.
That's actually –
Long time listener.
I think second time caller.
Yeah, she's been on the show before.
All right.
So what have we gotten right?
What have we gotten wrong?
So Dana, first, just for context,
explain what your superpowers are.
You're a PT,
but you do weird stuff in a cool
way.
Yeah.
I work in public policy,
but not specifically for physical therapy.
I work in public policy for a very
large organization.
And
I cover healthcare delivery and
value-based care issues for that
organization.
So, like,
I'm on the government affairs team,
so this is my bailiwig,
although I did have to do a little
research on the Department of Education.
I'm used to dealing with the Department of
Health and Human Services, as we all know.
Yes.
But they do.
Okay, so here's what this is about.
In H.R.
One,
which is the One Big Beautiful Bill Act,
or it's...
actually now named something like Saving
Taxpayers or something or other.
Anyway,
what it did was it put this in
place.
It named as part one section of the
bill.
It designated here's a professional,
here's a non-professional for the purposes
of the school loan caps,
the federal school loan caps that are
subsidized by them.
But although I really thought when I first
read this that this was mostly about that
low rate that the government was offering
for these loans,
that may be part of it.
But part of it is this is the
sentiment right now around.
wanting to curb school loans that are
taken out.
I think the interesting part is like for
many of us, I actually very much agree.
I kind of follow that philosophy of the,
you know,
financial planners that say you should
never take school loans in excess of your
first,
what you're going to make your first year.
That assumes you're going to make
significantly more after that as well.
So it's not that what they did is
illogical for our profession,
but what's not a good idea,
in my opinion,
what we need to be careful about is
who's making this determination, right?
Like, do we really,
and I think this is where the shtick
is,
do we really want the nomenclature to be
defined this way, right?
Professional versus non-professional.
Right, right.
And do we want the limits put on
us to take these low interest rate loans,
you know, put on us through this?
That now has to go through rulemaking,
by the way, through the Department of Ed.
And like I put in the comments,
the cap is not a hundred grand for
us.
We have twenty five a year.
It takes seventy five.
It's only seventy five.
Right.
So so what happens when something is put
into law is the agency that's responsible
for implementing and managing that law.
They have to put it through rulemaking.
So the the notice and comment rulemaking
cycle.
So something that's going to be put in
place that, you know,
we don't have an option around once it's
in place.
It goes out for comments.
The Department of Education has to go
through this process.
They have to get feedback.
And they can, to some degree,
they have the authority to shape some of
the specifics.
So this starts to get down a real
nerdy rabbit hole.
But it's possible that through the
alternate definition for professional,
which was thrown out there in this memo
that the DOE put out.
And when you kind of look at the
qualifications for professional,
it's possible that this can be influenced
through the notice and comment rulemaking
process.
Yeah.
That being said,
there is a tremendous amount of backlash
by the nursing profession,
practitioners and a bunch of others.
Who else was on the list?
I mean,
I've seen the list screenshotted four
thousand times.
Nurses, PTs, OTs.
Who else was on the list?
NP?
No.
NP's?
Yep.
NPs and PAs are not professional.
So there's a certain code that designates
the professional designation that is
aligned with physician, dentist, etc.
So you have to hit that threshold,
which also requires credit hours or more.
And it may even require a doctoral degree.
So like we have things like theology
degrees are considered professionals,
right?
People very much were pointing out
chiropractors and veterinarians.
Right.
And that's the chiropractic thing is a
little unusual,
but it's the veterinarians,
their doctors also,
but it's not just healthcare
professionals.
This is lawyers are JDs, right?
They're considered professionals,
but the audiologists, the PTs, OTs, NPs,
PAs,
That's graduate degree.
That's how they're making the distinction.
Are you a professional or do you have
a graduate degree?
And I think we have, ironically,
out of all of the possible,
we probably have the best argument to make
for we should be in professional status
given like the step down.
So anyway, so it's rulemaking.
The DOE didn't do this on their own.
They wouldn't be going through this
process.
It has to be done because it was
put in place in the one big,
beautiful bill.
Yeah.
All right.
Give give everybody a way for I'm
imagining you're going to write about this
because you write on Substack and you've
you've got channels.
How do people find you and if they
want to nerd out with you?
Oh,
I write a PT newsletter called Future
Proof PT.
I do a little PT podcast,
but there's links in my bio on LinkedIn
and you can reach out to me there.
Dana Prommel Strauss,
you have been now knighted our chief
policy correspondent.
I just knighted you that.
You're also our only policy correspondent.
Thanks for driving by.
Thanks.
Bye.
All right.
Tony is frozen or he is so confused.
I did not see using the word nomenclature
on my PT Breakfast Club bingo card today.
So while Tony figures out his Wi-Fi or
maybe it's my Wi-Fi issue.
I don't.
There he is again.
Does a lot of information like Dana's an
expert and she can break it down.
But even some of that is like.
In the weeds.
And I love that she knows these things.
But at the same time, it's like,
here's what I want to get to the
other side.
Dana's going to Dana.
The policy people are going to policy.
How does this change your clinic today,
tomorrow, or six months from now?
Does it?
Does not.
It does not.
And this is where, you know,
regardless of what the classification is.
OK,
so so Joey Albritton put out the other
day, what should the APTA be doing?
Yeah,
they should be dealing with this stuff,
you know,
and they are and they're out there and
this is their thing.
I don't care about it.
I don't think it's going to be impactful
toward the future of the profession.
And I don't think it's impactful toward
the current profession.
Right.
So so let's talk about.
OK,
you mentioned hockey skate to where the
puck is going.
Wayne Gretzky, one of my favorite quotes,
like everybody who talks about hockey.
the business of physical therapy and all
of these different things they're talking
about today, right now,
they're not making plans for like,
what is the future going to look like?
Now I listened to Peter Diamandis.
I can't think of what the podcast is,
but he has incredibly bright minds on
there.
He did the, like the, the X prize.
He has funding for all this innovation.
Am I still frozen?
No, no, you're good.
You know,
the stuff that these guys are talking
about is mind blowing.
So there are companies right now that are
ready to start launching like large scale,
twenty thousand drones a month doing drone
delivery.
There are companies right now that are
ramping up like user level robots that you
can bring into your house for under twenty
thousand dollars.
That can do the vacuuming,
the dishwashing, like bring me a beer,
Jeeves, that kind of stuff.
Come on over.
Yeah.
So I'm like,
whenever I hear people talking about the
PT and like, oh,
we're going to lose staff.
We already have lost staff.
I haven't hired a new PT in a
decade.
That is nothing new.
What is it going to look like in
three to five years, in ten years?
Like you're pretending AI doesn't exist.
You're pretending we don't have all of the
world's knowledge in our pocket with an
earbud in our ear.
You know,
we're putting chips in our brains like,
guys, come on.
We can do so much more with the
technology that's here right now and the
technology that's coming.
So from your perspective,
what do you see five years from now,
ten years from now in regards to the
technology you know that's here and the
technology you know that is coming?
I mean,
I used to be – so Cory Doctorow,
do you know Cory Doctorow?
He's written for Wired and Boing Boing.
And he also writes fiction.
So hold on.
There's a reason I'm saying this.
I've read – and he writes like YA
novels,
but they're like –
They're like near future, like five,
ten years.
And I was reading about some of this
stuff that's happening now ten years ago.
Even the GLP-I's,
he was calling that stuff.
If you read some of his books,
and I remember three-D printing,
he was like, okay, three-D printing,
got it.
But what's this going to ripple?
What's this going to ripple?
He's the guy I sort of look to
because he can sort of almost peer over
the horizon.
It's a little creepy.
It was easier to read something like Cory
Doctorow and Wired or his blog on Boing
Boing or whatever and be able to see
it because I think you only had to
look one iteration away.
The stuff now, it's like getting,
it's a hockey stick.
It's not even,
fast is not even a good word anymore.
If you told me right now that you
could download a SIM card into your brain
and you'd have chat GPT in your brain,
seventy percent of the people would just
be like, that makes sense.
Yeah.
OK.
Zero shock.
Like your shock ability is at an all
time low.
It's like not shocked.
OK, got it.
Yeah.
Moving on.
OK, where do I get?
Is I put it my hand or my
ear?
Where do I put the SIM card?
Got it.
I don't know.
But if you don't think it looks something,
and I'm not saying it's sword or hinge,
but if you don't think it's alternate
delivery devices,
Tony just mentioned alternate delivery
devices, and those things are drones.
And that would have been ridiculous for me
to say that I'm going to get an
Amazon package of a turkey head delivered
by drone.
It would be insane to say that five
years ago.
I didn't even raise an eyebrow when you
said they're going to deploy twenty
thousand drones.
Zero shock.
zero okay got it oh only twenty thousand
drones i was expecting if you said a
hundred thousand drones i'd be like okay
that makes sense um it's insane it's just
the absolute speed so if you here's the
thing everybody wants it to hearken back
to the day when's it gonna get back
to never when's it gonna go when are
we just gonna go back to never when
are we going back to never
If you're uncomfortable with that,
you will lose.
I'm looking right in the,
if you are uncomfortable,
if you do not embrace change and it
sounds like such a lame thing and it's
a cliche, the only constant is change,
baby,
the only constant is change every damn day
now.
Like,
and I think I'm pretty forward thinking,
but even I'm like,
every once in a while, I'm like, okay,
so what, how does this change things now?
And how do I do everything that I
just am doing right now?
Does it make sense based on what just
changed?
And you have to keep doing that
mathematics.
I think this goes back to ask yourself
what business that you're in.
What business am I really, really in?
If it is the I document in an
EHR and I bill insurance business,
I don't know if you're going to be
in a business very long.
If you're in the business of making human
connections, like by definition,
a human connection cannot be done by AI
and robots.
It might get close.
I have conversations with AI to help me
iterate ideas and solve things.
I don't know if you're talking or not,
Tony.
You're frozen.
I'm just going to keep going and riff.
It can't,
a human connection has to be done by
a human.
Physical therapy has to be delivered by a
physical therapist, right?
Those are just words.
What are you actually delivering?
I was talking with Chad Madden yesterday.
And he's like,
if you make a real connection with people,
he's got a clinic in like central
Pennsylvania.
And he's like,
we got people flying in from Idaho.
And he's like, I'm just Chad.
I'm just a regular PT.
But if someone knows, likes,
and trusts you, that you can't do that.
with a drone or artificial intelligence.
I need you to start wrapping your head
around that's what you actually deliver.
So Tony, if you weren't listening,
I was saying,
I need you to focus on what business
you're actually in.
Yeah, I heard it all.
Yeah,
and not I'm a physical therapist and I
want it to be,
I stand still at a plinth and patients
come over and I get referrals from
physicians and that's the way it always
was and that's the way I want it
to be the rest of my career until
I retire.
I'm very sorry it's not going to be
because it already isn't.
It's not.
Yeah.
You know,
there are there are people developing like
nanotechnology.
Oh, yeah.
That we can, you know,
put robots in the human body to deliver
like medication of specific cells.
Have you heard of Neuralink and Stentrode?
Stentrode is that that came out of Mount
Sinai.
It started before when I was working at
Mount Sinai.
I got to hang out with some of
those people.
So the difference between Neuralink,
which gets a lot of press because it's
funded by Elon Musk,
gets a lot of press.
From what I was understanding back then,
they had to drill a hole in your
skull and put the chip on your brain.
I don't know about you.
I like my skull with the normal amount
of holes that I was born with.
I'd like to die with the same amount
of holes.
Stentrode is like,
we can go minimally invasive.
We'll go up like a stent,
what we already do, minimally,
and we'll put,
and we can go deeper because we don't
have to drill a hole in your brain.
So anyway, so Stentrode was ahead,
but yes, putting chips in your brain,
eyebrow raising, five, ten years ago.
Now, oh yeah, chip in your brain?
That's, yeah, that seems, yeah,
that's normal.
So we see the massive rise in
productivity.
And as therapists, we think, well,
productivity means I need to see more
patients.
That means I only have so many minutes
in the day.
That means I'm going to put a hundred
patients in my clinic for each therapist.
No, that's not what it means.
It means we get more efficient.
We deliver a better outcome,
a better quality outcome with less effort
to thousands of people,
millions of people.
And there are ways that we don't even
understand how that's going to happen.
So, yes.
Are there going to be fewer licensed
therapists coming into the profession?
Yes.
Like, there's no doubt about it.
It's been like that.
It's been on the decline for a decade.
But we are going to have the ability
to help more people at scale than we
ever have had before.
We can deliver a better outcome.
We can deliver a better experience.
We can we can serve people.
Hatal is a physical therapist that came to
visit me yesterday.
you know, she's,
she swung into my clinic on her way
to Michigan.
It was awesome.
Like I've never met her in person,
but I've got connections with you and
other people that we've been fostering
just through this that are just as good
as, you know,
if you were born in the Cincinnati area
and we grew up together and we knew
each other in person that extends out to
the patient, to the patient care,
to all the other things that we're doing.
Um,
But again,
I just I feel like people are stuck
with this idea that I want to make
more money.
That means Medicare needs to pay me more.
They're not they're not ever going to pay
you not or I need to see more
patients in person at the same time.
And that's not good care.
It's not good care the way it used
to be delivered.
It can be and will be good care
moving forward.
Got to do a quick commercial break, Tony.
I don't know if you know we got
sponsors,
so I got to read this live read.
Mmm, is that moist heat I smell?
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Hot Pack Cologne is the scent of
productivity.
Hot Pack Cologne,
because nothing says romance like
superficial heat.
Just want to make sure we get that
live for you.
I was like, hey, ChatGPT,
write me some funny parody stupid
commercials that I can read during this
live stream,
but make it only funny to physical
therapists.
So that's our first official sponsor,
Tony.
We just got paid for that.
I love that.
That is awesome.
Can I tell you of my next crazy
idea?
So I'm still going forward with get the
message out, right?
Got fired, you know, lost my job.
And then I was like, you know what?
I'm just going to open my own company
because I'm one guy and I know how
to do stuff.
But now I'm going to make people and
companies pay me to do that.
So I'm going at what I want to
do.
I'm a small marketing agency with a big
mouth.
That's my tagline.
But I'm hyper-focused on healthcare.
I want to stay in PT first.
Maybe I'll branch out,
but I want to own PT first.
I'm looking for PT associations because I
know their problems.
I've been in and around associations for a
decade.
And then I want to go to businesses.
Big, small, doesn't matter.
I'm going to do different things because
they have different problems,
but it's going to involve around video,
audio, social clips,
because that's what I do.
It's my background.
It's my new thing.
Here's the model.
You and Dave are right.
Going to associations is going to be such
a long play.
They're not going to swipe the credit card
today, and if they do,
we know what their budgets are.
Except they have built-in audiences right
now.
They've got gravity.
So I'm attracted to them.
And I'm a bleeding heart.
I want them to survive.
They're good people.
They're made up of good people.
I don't like the APTA.
Point to an APTA member you don't like.
Well, I like everybody in it,
but I don't like the... Okay,
but you don't dislike the APTA.
You dislike that they're not doing what
you want them to do or whatever.
Whatever.
But I like the small parts of APTA.
The state chapters, the academies.
Here's my offer.
Tell me if you can say no to
this offer, honestly.
Tony,
you run APTA Ohio because you're in Ohio.
You're the executive director.
You're the president.
Tony, we both agree you need video, audio,
social content, webinars.
You don't deliver that enough.
Can we agree on that?
You'd like to do more.
Yes, yes, Jimmy, yes.
Let's agree you don't have the bandwidth,
the tools, the training,
the time to do that at scale.
Correct.
Let's also agree that you can't afford to
hire me full time.
I'd be too expensive.
Correct.
But I'm valuable.
What I have is value.
It will provide value.
Yes.
What if I said we work together?
I don't start working until I secure
sponsorship that pays for me and puts
money in your bank.
Risk reversal offer, a hundred percent.
So here's the model.
I'm just going to give it away.
I'm calling APTA chapters now.
And that's my pitch on the email.
These are people I already know.
So I'm not cold selling them.
Listen, we've talked about this before.
I want to make videos for you.
I want to make you known.
You know,
I can do it because I've been doing
it for a decade,
but we also know it's going to be,
it's going to cost something.
And you're like, but budget.
And I don't think you're lying because
these are all nonprofits.
I can look up their nine nineties, right?
But I also know,
I was talking to an organization
yesterday, decent sized in APTA.
And I was like,
help me understand what you do.
Because there's lots of things I don't
see.
Well, we have a conference.
They got down the list.
We have a two-day conference every year.
Oh, in person?
Yes.
Does it make you money, break even,
lose money?
We make money.
We're not millionaires,
but it pays for itself and then some.
Show me, bring it up on screen.
What's the media kit look like if I'm
ATI or Spear or JAG or Hyperice and
I want to sponsor this?
They brought it up.
The prices were good.
They were charging.
They were putting it out there.
And I go, what's your, how many,
what do you got, ten sponsors?
Fifty.
Hold on a minute.
You got fifty people paying on this scale
and they're and they and they don't argue
because they show up.
They show up year after year.
Yes.
Are they happy when they leave?
Yes.
Right now to give you money for that
next year in twenty twenty six.
Yes.
Are you giving them away to give you
money the other three hundred and sixty
three days a year?
Dead silence on the phone.
Well, they can sponsor our newsletter.
Is your newsletter any good?
No.
They can sponsor that.
They have a media kit.
Sponsor us now.
Do you even call these organizations the
other three hundred sixty three days a
year to ask them?
No, I will eat what I kill.
I will make the money to pay for
me what I think I'm worth and leave
you margin.
Do you think anybody will say no to
that?
Um, should they say no to that?
No, they should not say no.
Yeah.
Uh,
but people always find a way to say
no.
You know, the,
the definition of insanity is doing the
same thing over and over and expecting a
different result.
Now I get it.
It's the same in the physical therapy
clinic.
It's the same in the fitness world.
I'm going to lose weight.
It's January first.
I'm going to start a new diet.
I'm
You have failed twenty years in a row.
No,
you are gun shy to do it again.
And this is the reality.
Like I get a constant stream of people
saying, don't pay me.
Let me do your YouTube channel.
If we make money,
we'll do a revenue split.
No, I say no every time.
Why?
Huh?
Why do you say no?
Same thing.
It's I don't expect you to succeed.
That's the reality.
I don't expect you to succeed.
And I'm going to lose not the money,
but the time and the effort and the
frustration of having to go through this
whole thing again just to see you fail.
just to waste my time just to be
in the same or worse place in the
future than i am today right now that
is why people say no to marketers that
is why people say no to seo that
is why people say no to so many
of these kinds of things because even
though it's not a monetary cost it's a
time commitment they're still going to
have to talk to you answer your questions
confront the reality, right?
I have to get on the scale.
I have to see that I gained twenty
pounds when I think I only gained ten.
Like these are insecurities that people
don't want to face.
That's the challenge for you.
That's the challenge for our clients.
Do you think I could have any success
with this?
Tony's literally answering phones, right?
I love this.
I love the fact I'm a clinic owner,
man.
Do you think do you think if I
found five to do it,
I could I could support myself and them?
Yeah, yeah, yeah.
A hundred percent.
So, so again, just like in my clinic,
can I get five people to come in
to say yes to a twelve hundred dollar
package for weight loss and orthopedic
care and feel better and stronger joints?
Yeah.
I might need to get a hundred through
the door.
Oh, yes, yes.
To get five who are in so much
pain that they're absolutely the pain of
making the commitment is less than the
pain of just persisting.
And that's where we are.
Five years ago,
two things were not true that are true
today.
One,
I had to explain why creating content was
important and valuable.
I don't have to do that anymore.
It's
their revenue is flat or declining and
these,
and these organizations are starting to
panic.
And I have been saying this for two
years.
I don't know if they're going to be
around in five years.
Some people have told me five years.
It's not, it's not five.
It's less unless, unless we do something.
So now it's like the perfect imperfect
storm.
You have the pain of the feet to
the fire and the solution that I'm
proposing is not as wild and extreme.
I can point to other organizations doing
it and go, okay,
I'm not even,
I'm not reinventing the wheel.
It's do that like them.
Like I always like to do that too.
And I forget,
I think it was Rory Sutherland.
Who's like, give me a conk,
the Uber of, if I said to you,
I'm going to create the Uber of
pharmacies.
You're like, got it.
It's like, it delivers to God.
I, you know, you know,
the Cadillac of that says prestige.
The Uber is like the utility of it.
Cadillac is like,
we're going to be the Cadillac of lawn
care services.
Oh, got it.
You're going to do bougie bougie.
And it all, it automatically tells you,
what you expect it to feel taste and
smell like so that's my pitch because
before i was just like i'm gonna knock
on the door and be like you know
this this you need this this this you
know it's worth this i'll discount my
prices and charge you this i charge them
this or this they're like we don't have
it but i think you are sitting on
a field of gold were we talking about
the field of diamonds was that you
Oh, the field of diamonds?
I think that was – I do a
lot of interviews.
So the field of diamonds thing was this
guy was like – this guy in Africa
was all about like he owned a farm.
And he's like,
I – and I'm probably going to hack
up this analogy and someone's going to fix
it.
But he owned ten acres, and he's like,
I'm going to sell the ten acres,
and then I'm going to explore Africa
looking for diamonds.
When he sold the farm,
you know where this is going.
Turns out there were diamonds on his own
land and he sold it for pennies on
the dollar.
So I think associations are sitting on
something valuable.
I think they're not,
they're trying to do the same thing over
and over again and get a different result.
They tell me that their main revenue
driver
I'm not, I'm telling you,
you're not in the membership business.
If you were dues need to be way
higher, but the value needs to be,
the dues need to be doubled,
but the value needs to be ten X.
They're not doing either of those things.
They're not increasing dues,
but they're not increasing value.
I want to increase value,
bring other people in who value it.
The sponsors value membership and the
connections more than the association.
They understand it better, right?
But associations are going to associate,
businesses are going to business.
That's what I'm banking on.
I'm banking on the associations let me in
and I get to be the intermediary going,
what you have is a goldmine.
Just be you, association.
Business, you want access to these people?
Yes.
What's a fair price?
This.
Is that cool with you?
Yeah.
Great.
I get paid for working because I'm going
to work and bring on other people to
work.
And then we all win and everyone just
walks around laughing to the bank.
and laughing every year at our gala or
whatever we do because now we have money
to actually fund the things the
associations need.
Anyway, that's my pitch.
Go ahead.
Here are two objections that I see right
now.
One is...
I think your personal connection in some
ways works against you.
Oh crap.
Why?
Because now the problem is, Hey,
I've known Jimmy all this time.
Jimmy's amazing.
I know all these things.
I really don't think Jimmy can deliver on
what he thinks he can deliver.
And then I'm going to have to fire
Jimmy.
I don't want to fire Jimmy because now
I've got this social connection to him.
So this is where I wonder if you
put in kind of this wire exploding,
you know, a ninety day deal.
I'm going to fire myself.
You don't have to fire me.
Like, look, this is not about emotion.
This is this is the plan.
If the plan doesn't get us to where
we want to go.
No harm.
Yeah.
I'm fine with that.
Yeah.
I'll put my money where my mouth is.
I'll put my mouth where my mouth is.
There was another one in what you had
just said that made me think about the
person trying to lose weight,
start a new diet.
But I can't remember what it is.
While you're thinking,
I want to make sure expectations are
crystal clear.
Like, I love the fact that I'm like,
I'm talking about this on a live stream.
I'm going to give this idea away to
everybody.
I don't think anybody else is going to
do it because if they were,
they would have done it.
Why does my podcast outdo others that have
companies that have budgets and staffs?
You know why I show up twice a
week.
I show up twice a week,
every week for a decade.
And suddenly he really has something
there.
Yes.
Cause I showed up.
I did two pushups a week,
every week for a decade.
That's why I have,
that's why I have triceps.
That's it.
But everybody cheers for the result.
I mean, I had classmates who were like,
I had a professor be like,
you are wasting your time.
You should hard stop.
Do not do this.
Hard stop.
And I'm like, but here's the thing.
I don't fault them.
They couldn't see it.
No one cheers for you then.
They'll look back and be like,
I knew the whole time.
My favorite quote was from a classmate.
Again,
I launched it in class with these people
for a year and a half doing this
thing online.
Again,
wasn't the best thing since sliced bread.
It was all right, though.
And one of them super like reserved walk
by is like, hey, I act.
I must have I listened.
I must have interviewed somebody that was
of interest to her.
She goes,
I listened to your podcast yesterday.
And I go, oh, okay.
She goes, it was actually good.
And I was like,
that burns a little bit.
Yeah, it was the actually.
That burns a little bit, but thank you.
But here's the best part, though.
They were going to be my staunchest
critics because they know me.
strangers are just like, who is this guy?
No expectation.
And if I deliver a little bit,
it's a win.
These people know me.
I had to like be really, you know,
which I wasn't,
but I was able to flip that person
to podcast.
It was actually good.
I was like, thank you.
Thank you so much.
Anyway,
that's the model I'm working with now.
I'm also communicating with companies.
What I wanted to talk about,
if we have,
we have
Even if I'm not with a brand,
I have to go, right?
I have to go.
Where is it going to be?
LA, Disney World.
Okay.
I've got friends going so I can crash
in hotel rooms because I need to like,
oh no, I have a free hotel room.
I've got a hotel room covered because I
volunteer for the Foundation for PT
Research.
I think they give me like a day
or two,
a hotel room to cover my volunteering of
hours or whatever.
I want to do this for the foundation
for PT research too.
Cause all,
all they're going to do is make more
phone.
I love them.
I'm saying everything that I'm about to
say in case it gets back to them.
And they're like, Oh, he's crap dog.
I'm not, I love everything you do.
I want you to succeed,
but you keep making phone calls and
sending letters about how great research
is.
It is,
but all the people who agree with you
already gave.
I want to talk to the other people
who don't know you exist.
That pool of people is larger.
Give them a better value prop and they
will throw money at you.
So I want to do it for the
foundation too.
Same model.
This is also like why I think I
can scale this is I'm going to do
the same four things over and over and
over again.
I'm going to have a process so I
can turn an episode or a video or
webinar around in when can you do that?
Tomorrow.
I would love to get to that problem
where it's like next week.
But as I grow,
I'll just hire more freelancers.
Right now, I got one dude.
I got a Drew.
As I grow,
I want Drew to have three people under
him.
We'll get there.
And growing isn't the goal.
The goal is impact.
What does Drew want to do?
Drew wants to shoot things.
Drew's a shooter.
Drew's an A-plus shooter and a
storyboarder.
He's a B-plus, A-minus editor,
not because of lack of skill,
because he'd rather have a camera in his
hand, and I get that.
So he'll shoot a wedding,
and he'll put things on video.
And then I have told him,
hire someone to edit that.
Find one great editor that all they want
to do is edit.
They never want to leave their couch.
Find your counterpart so you can shoot two
weddings while they're editing your first.
So Drew wants to shoot.
Drew's not a PT,
but he's been around it long enough that
he's like, I get it.
You guys do cool stuff.
And Drew was young when I started working
with him because it was like six years
ago.
And I remember being like,
because we worked together at Fox.
And I remember thinking,
I'm going to have to like micro,
not micromanage,
but I'm going to have to tell him
exactly what to do because he's young.
I was wrong.
Our first project together, I was like,
okay,
so I need you to do this and
this and then stand over here and do
this.
And he paused and he was like,
I see what you're trying to do.
Visually, if we did this,
I think it would actually achieve what you
want to achieve.
And I was like, oh,
I don't have to babysit you at all.
Hey, congratulations.
Just tell me where to stand.
I know how to do the microphone-y thing.
Tell me where, and then I was like,
this is great.
This is great.
You know what I,
we have the same vision,
but I'm not going to tell you what
to do.
Okay, great.
Brain off.
I now can focus on me things and
Drew focuses on Drew things.
He's a freelancer.
I think he would do a full-time job.
I think a company would be smart to
hire him.
But they're not going to be smart enough
to hire him.
But they'll freelance him and he'll go,
well,
the rate is now tripled because I'm not
your employee.
I want Drew to walk around.
Oh, well, the other idea, too,
is I'm bringing this back at CSM.
I'd like to find and I'll be I'm
going to follow through.
We'll see which ones it is.
I know, Tony.
Don't worry.
Tell that look on your face.
I want to do that idea I had
last year,
which is Drew and I fly in a
day early to CSM.
rent an Airbnb,
have six people pay us whatever we think
this is worth to give them a long
six months,
essentially six months of content in one
day.
The whole day though,
the six people are essentially going to be
like walking around LA or our Airbnb like
influencers,
but I'm going to do the same thing
six times.
Then this thing six times.
And then Drew's doing your headshot six
times.
And then Drew's shooting your B-roll six
times.
And then when we're done,
You're happy and you're like a baby.
I don't know, fat and happy, right?
That's what we are.
We're fed and happy.
You get a Google Drive a week later
filled with six months worth of content.
That's all about you.
I just helped you do it.
Drew helped you do it and edit it.
So that's what we're looking to do.
The CSM content machine.
There's CSM and there's content machine.
The content social machine.
There's something there.
It has to have a name.
You know my rule.
It's got to have a stupid name or
a goofy name.
The content social machine or something
like that.
What do you think that's worth?
Drew and I running you through a machine
and you get six months worth of content
in a day where you're the star.
What should I charge for that?
Just ask ChatGPT.
Yeah.
I mean,
you got you got to think it's,
you know, five figures, ten thousand plus.
Truthfully, you know, I mean,
even just you're saying six months,
it's really more than six months of
content.
It's reusable and bendable.
Yeah.
Here's a crazy negotiation tactic.
Imagine you're on the other side of,
you get brands all the time.
Actually,
remember that head thing I was talking
about the other day?
I'm just connecting with you.
I'm like, Tony's going to do it better.
And if you think Tony's going to do
it for free, I'm like, don't email him.
But it's going to give you impact.
So my new negotiation tactic,
if someone says that's too expensive,
copy and paste our entire email thread
into ChatGPT and write what is a fair
price for what the person is delivering.
You just have to explain copy and paste
my LinkedIn profile in there as well.
It has to understand the context.
So copy and paste my LinkedIn profile,
my resume, and what you're asking to do,
copy and paste it in ChatGPT and just
say,
what is a fair price for what this
person is offering to deliver?
And I'll work for whatever it says.
Real quick, Will Boyd,
he's saying twelve thousand for six months
of reels, daily reels.
And even that, I mean,
think of how cheap that has gotten at
a twelve thousand dollar price,
because if we would go back ten years,
cameras existed, the Internet existed,
all of these things existed.
Six months of daily reels would have been
like seven, like six figures,
seven figures.
It was crazy how much all of this
stuff cost.
But I don't need a hundred people to
say yes.
I mean,
I can hear you and wheel in my
ear.
I don't need a hundred people.
I need six.
But, but I've talked to someone.
The problem is selling to my friends.
I just want to do it for free
for people.
I'm just like, I'll just do it.
Drew and I will just go out there
for free.
You don't just pay our flights.
I can't do that.
But I've talked to people who are like,
I listened to you.
I started a podcast.
I didn't pay.
I didn't charge them because they're
friends.
And I'm like,
and what do you get now?
Like I paid three thousand dollars to
speak for thirty minutes.
I go, holy shit.
What would happen if we did that a
lot?
Do you like speaking?
Yes.
Do you want to do more of it?
Yes.
How do you get those things?
Not luck.
See, this is right.
I was going to charge four grand.
I think you're right.
I think it's...
He's just saying twelve grand just for the
reels.
Okay, here's the funny part.
It's led to zero sales.
Exactly.
Organic.
So go ahead.
So now here's the question for Will and
just put it in the comments.
I think as clinicians,
we're because I know I am terrified that
we would request money for somebody.
Somebody would pay us money and then they
wouldn't get a result from that.
We are so scared of that.
What was your emotion?
What did you feel like when you paid
the money?
Ultimately, it led to zero sales.
You know,
I'm sure there was other benefits from it.
But my biggest nightmare is that even in
my clinic, somebody comes in here,
spends an hour with me,
leaves and says that was a waste of
time, even if they didn't pay me anything.
I just I can't stand that that,
you know, outcome happening.
He says cost of doing business.
That takes a mature person.
That takes a mature,
somebody who's been through it,
somebody who understands what it is that
they are doing.
That's not,
that is the opposite of an emotional
attachment.
That is a non-emotional attachment to a
business decision.
I mean,
I used to tell people all the time
in radio, I was like,
if you can run this ad campaign and
nothing happens and your business is still
fine, do it.
If you need this to hit,
if you need this to hit,
don't do it.
I would talk more people out of it.
Cause I'm like,
I'm never going to wash that off.
Cause here's why.
And I would,
I was saying this back when,
before the socials kids were at the
intersection of humans,
I'm talking to a microphone,
trying to give emotion.
to suggest or to communicate something to
achieve understanding.
I'm never really selling.
I mean,
I know we can get to the art
of intricacies.
Here's the bottom line.
I make suggestions,
but people make decisions.
People are people-y.
But I think the odds are ever in
your favor when they know, like,
and trust you.
You've got a better shot.
It's better than a coin toss, right?
but this person that I was talking to
was like, yes, because people have said,
I've seen your podcast.
Can you come now?
Speak at my thing.
Here's a speaking fee.
And she was like, how'd that happen?
I go, it wouldn't have happened.
You could be just as brilliant,
but if no one knows,
they're not going to reach out.
Like they're not going to call.
will that's right you will boyd saying you
gotta risk it for the biscuit you do
you miss you miss a hundred going another
double gretzky you win a hundred you miss
a hundred percent of the shots you don't
take wayne gretzky michael scott because
michael scott said do you get michael
scott said the quote so he's um you're
right let's let's segue into the closing
of the show on the biscuit topic what
is your plan for thanksgiving
uh,
my plan for Thanksgiving is being with
family,
but going to a restaurant because I don't
like cooking.
We don't cook well.
Do you know what I'm very good at
though?
Hanging out and eating super good at that.
I'm very, I'm top notch.
Um, so we're doing that,
but we are getting family together and
everybody's sort of at the age where we're
like, listen, we've done it.
We've done it.
We just want to turn key.
So we're just going to a restaurant.
How about you?
Are you doing the,
put the bird in the oven at six
a.m.
I am.
So so our deal, you know, my wife,
huge family, fourteen siblings.
A lot of us get together Thanksgiving,
Christmas, New Year's experience, man.
Our tradition.
So we get about thirty ish people that
go run the turkey trot.
So we will wake up.
We'll put the turkey in the oven.
We'll go run the turkey trot.
We'll come back.
We'll make a couple of sides.
We'll go to my brother in law's.
The kids will play out back all day
from wiffle ball to football to whatever.
You know, we'll hang out.
The thing that.
Oh, you froze, dude.
Right in the middle.
I feel like we're getting to the emotional
crescendo.
I remember holding babies when I first
came into the family that are now married
with their babies and I'm holding their
kids, you know, like it is just insane.
And it feels like it was yesterday.
Yeah.
So, so that's it.
That's what we're doing.
I posted a picture of this morning of
like me on my grandmother's lap.
And I was like,
I was like three and it's just weird.
It's like, Hey, people grow up,
hug a friend, hug a,
hug a family member,
take a photo and
Keep it on your phone.
Back it up.
Put it on Google Drive or something.
And then take the same photo, same spot.
I love those pictures when they do the
same people in the same outfits.
I'm a sucker for those things.
Why?
Why am I a sucker for those?
Because it's transformation.
That's what you're actually showing.
Showing, not telling, right?
All right.
Go hug people.
Be grateful.
We're grateful for you listening.
Otherwise,
it's just Tony and I talking to each
other.
That wouldn't be that bad, though.
But it's nice when we get people like
Dana and Will and
and David Rowan chiming in.
So I appreciate David.
You owe me a phone call because I'm
pitching my idea that I just pitched to
Tony to you.
That's the whole idea.
Come tell me why I'm wrong.
We're off Thursday.
You should be off too.
We'll see you next week.
Tony, go have fun at your clinic, man.
Thanks for all right.
See you guys.