There we go.
We've got intro music now.
We've got rock backgrounds.
This makes me feel like it's more like
a show.
Dave Kittle,
Tony Maritato is coming along some way.
Dave,
can you see the vertical view on yours?
Right now we're streaming horizontal,
sideways square.
And we're streaming like this.
You can see both?
can just see horizontal i'd probably have
to turn my phone since i'm on mobile
no no no it might be like how
i'm logged in but this is this is
different because we use a third party
like streaming platform right like you
could go live on every one of these
platforms oh that reminds me i'm supposed
to hit go live i'm trying to go
live i'm trying to go live to um
uh instagram now which we haven't done
because there's an okay
There's an extra step,
like quite literally one extra step,
maybe like two extra steps,
but we haven't done it because it hasn't
been just absolutely smooth,
but we're doing that today.
So now these streaming platforms are
recognizing that people like to hold their
phone like this,
and they don't want to hold it like
this.
They want to hold it like this.
They don't want to hold it like that
all the time.
So now these platforms are actually
rewarding people for creating video
content with more than just yourself,
because this used to just be for yourself.
And this was TV.
This was side by side.
So something to think about when you're
starting to create content,
which is like quite literally,
how do people hold the device that they're
watching you on in their pocket?
I remember doing videos when I was at
Fox rehab.
We,
cause we would train the clinicians
sometimes like how to shoot videos.
Cause like, listen,
they have thousands of cameras out there.
If you can shoot a great patient video
and they would always give us a vertical
video.
And we'd be like,
we literally made like funny tongue in
cheek.
Like,
turn the phone sideways so you had to
make a jingle and instructions as a jingle
we would get videos and people i know
i know i know i know please listen
to our instructions please please do this
please get the videos and the video people
would just be like these like they don't
it doesn't work because everything was
rewarded horizontally and now we're seeing
a change to go uh vertically i would
love to dig up hopefully my friend drew
still has some of that crap
Please turn the phone sideways.
Don't shoot video like this.
So since you're getting into... Well,
not getting into,
but since you're pitching this new...
audit component to a new offering for
organizations and practices.
Would you I mean,
I would I'm open to it because I'm
posting more video on our Instagram,
although it's only got one hundred and
eighty something.
Doesn't matter.
It's very it's very it's first inning.
But in the coming days or weeks or
whatever,
like if you wanted to
you know use that as a public audit
i'm totally fine with feedback and and
then folks that are owners or decision
makers or organizations and committees
they can uh see and hear you how
you would break down a potential client or
whatever if you want i'm because you know
me i you know i have thick skin
and there's probably there's a bunch of
things that we're doing and uh it's not
completely organized but i would love it
it's never gonna be it's never gonna be
completely organized
That's this is one reason why I liked
radio.
Radio was constantly flying by at ten
thousand miles an hour.
It was a medium that was and I
didn't come up with this phrase,
but I love it.
It's a medium that is simultaneously
created and destroyed.
Social media isn't created and destroyed.
It's saved.
But it like finding stuff like unless it's
like curated in a playlist or done well,
it's your feed.
It's flying by.
So it's never done.
It's always it's the it's the it's the
Golden Gate Bridge.
You are constantly painting from one side
to the other.
And when you're done there,
you know the story of the golden gate
bridge right because it's over it's over
the bay they have to continually paint it
or else it'll rust uh but like but
it takes so long to paint from one
side on north to south or east to
west that by the time you're done they're
just like what do we do tomorrow it's
like we go back to the first side
and we start again that's all this is
and i know it seems rat racy and
it can be overwhelming and that's why i
try to explain people like
And it's way easier for me to do
to other people than it is for me
to do myself.
As you know, in our group chat,
when I'm like,
what do you think about this?
What do you think about this?
I'm constantly,
that's what we're all doing.
Way easier for you to do to someone
else.
But when you break it down to,
and I shot thirty,
I actually put my money where my mouth
was.
I shot thirty days of content.
Yes, last night.
wrote the script for what for who for
this for this whole thing that i was
talking about gtmo so when i see that
i think i think get mo i want
to get mo you could get mo see
now we're iterating i love it if i
if i didn't say that over messaging
there's some feedback i i see that and
i'm like i want to get mo i
want to get more i want to get
more exposure more patience more impact
all that i'm glad you didn't see gitmo
because that was afraid that people would
see gitmo
Hopefully we're long enough away from
Guantanamo Bay.
Yes.
That did not ring a bell.
I was kind of saying Gitmo, Git,
but G-E-T, G-E-T, Git, Git,
but I was saying Git, Gitmo.
So seven days ago I launched this,
and then I said Ignite Lab,
that was what I was going to call
this sort of consulting company,
creative company,
digital marketing agency.
And then I said it for a week,
and I was like, I don't like it.
what do you do if you name your
kid something?
And then like a week later, you're like,
this isn't, I don't,
I'm not going to let you,
they do what you did,
which is like in the first week or
two of a kid's life, it's rare,
but it happens.
Who's going to know?
The kid doesn't even know.
So I decided to- And Ignite Lab doesn't
even know because now it's Gitmo.
It's Gitmo.
So here's the logo-ing if you're watching
my live stream, right?
So it's like, you know, GTFO, right?
We got a GTFO.
Get the fun out of here.
So get the message out.
Because again, this was Sky.
This is friend and confidant Sky Donovan
and her husband.
She's close enough to me where she's like,
I'm like, this is what I'm doing, friends.
and she's like i love it and i'm
like what do you think of the name
and she's like i don't like it so
she's like close enough friend that she'd
be like that thing you're doing it's not
you and that was the reasoning she's like
it's not you and then her husband is
a writer and is very logical
And you need people like me and Brian
and your, her husband's name is Brian.
You need us in your life.
Cause you got me all over the place
and you got Brian the whole time.
Looks like he's not paying attention in
the corner.
And the whole time he's just like doing
math or something in his head.
And he's like,
what was he trying to do?
And Scott was like, tell Brian,
he's trying to just help people like,
you know, get the message out.
I think she said something.
He's like, so like get the message out,
like GTFO, GTMO and boom, then it's born.
And I'm like,
that's what I'm trying to do.
That's what I'm trying to do.
ChatGPT didn't help me with this.
They helped me with the graphic,
which now I can spin it.
I love it.
The YouTube, the Spotify, the iTunes.
So how are we going to get the
message out?
All the different ways.
We can get them out all the ways
because that's the idea.
All right.
So what were we talking about a second
ago?
We wanted to talk about, you said logos.
So, oh, audit, audit.
Okay.
I don't know if you want to do
it now or another time or if you
need more time to look at my different
posts or whatever.
But let me talk about this first.
There's a girl out there,
and I freaking love this.
This girl is so great.
She's a graphic designer.
Have you ever seen this Instagram of this
girl?
She's a graphic designer, and she wanted,
I mean,
I guess like the underlying backstory
looked like.
What up, Tony?
She wanted to be like a graphic designer
for the NFL.
So I'm sure she did, like,
sent the resume, sent her portfolio.
And then she just started doing graphics
of, like, videos like this of, like, her,
like,
at her pad of just reimagining every
team's logo.
Well, I would do this,
and I would make this their alternate
jersey.
And they were cool videos because they
moved.
Like, they were fast.
Like, you went from, like,
old – we can't do the Browns because
they don't have a logo.
But, you know, the Giants logo.
And then, boom, you have this new one,
and you're like –
Damn,
and it is a cool thing to watch
before transformation and after,
especially because you know all these
logos.
Well, she – I believe the story.
I'll have to look it up when you
guys are talking.
She got like some crazy job.
Of course she did.
She's really good at it,
and she figured out content is king.
Everybody knows that.
That's the phrase.
But distribution is the pope.
So she made her static –
dynamic like oh i can design logos but
like she did it and she did in
public the reason i'm saying this was
david just brought up hey jimmy i know
you're doing like sort of audits for
people's media and it's a great way to
drum up business right movement audits
movement screens i'm willing to do that
but my question is if there's a client
out there i know the answer that tony's
gonna give if there's a client out there
that you want to work with or that's
your moonshot
Just do the audit, record it,
and give it away live.
I'm going to audit APTA Texas tomorrow.
And not because I'm taking shots at Texas,
just because I'm like,
they're a big chapter.
I'd love to work with them.
And what better way of saying,
I couldn't send my resume and send a
pitch and DM all their people.
Or I could just do the thing.
Do I need their permission?
And then I give it away.
Take the information I give you.
Here's my insights.
Maybe it's garbage.
I don't know.
So that's my idea was just start doing
audits,
start doing the thing that I say I'm
good at and just, all right,
if I were you here from what,
and the good thing about what I'm doing
is it has to be,
most of it has to be public facing
anyway.
There's a lot that chat APTA sessions and
academies do in private, you know,
email that's behind a paywall or a login
wall,
but a lot of it's private and that's
how you get new members.
And that's where most people live anyway.
So all the information I really need,
I don't need anything behind a paywall.
It's all available to me.
So I might start doing audits,
Without permission, what would I call it?
Unauthorized biography.
Unauthorized communications audit.
I'll come up with something better.
Why do I?
Oh, man.
Now I can't hear Tony.
I can't hear you.
I lost him, too.
He's standing, though.
Wait, I got you.
Hold on.
He looks leaner than ever.
I got you.
Yeah, you look good, dude.
It's just the angle of it.
Yeah, you're cutting out.
Unless you're messing with me.
Remember the scene from Ocean's Eleven
where Brad Pitt is talking to Matt Damon?
By the way, some of my favorite movies.
And he's giving Linus, Matt Damon,
this pep.
He's like, do this.
Don't do this.
Don't say five words when three will do.
Don't put your hands here.
Don't put your... And absolutely,
definitely don't do.
And someone's like, hey.
And he's like, oh.
And he just walks away.
And he's like,
what was the last thing that you were
going to tell me?
That's what I feel like Tony's doing to
us.
He's like, what I really...
And then you'll be successful.
It's like, wait a second, wait a second.
What was the advice?
Um,
what are your thoughts of me just going
rogue and auditing people and giving and
giving away the thoughts?
There's no one can stop me.
It's, uh, I mean, it's,
it's con it's a great content idea and
it's also going to get your potential,
like you're, you're,
you're putting value out there.
Right.
And then more folks that, I mean,
a bunch of these folks already know you,
they've seen you or they,
they definitely heard you, your voice.
Um,
that's it's no different than tony and i
putting out patient facing videos and then
other patients in the future see those
videos and they're like oh that's kind of
like me or i like the way that
they're doing that or whatever and let me
contact them for either a telehealth call
or an in-person evaluation or whatever
they have to offer so it makes a
ton of sense for you to do it
it is literally a
content idea for you to actually put out
content that's actually valuable,
that's interesting,
and then those decision,
and other decision makers.
Just like you said, someone,
multiple people have watched this
recently,
and they contacted you when you last week
had the idea about Ignite Lab,
and they're like, oh, that's interesting,
and it starts a conversation,
and let's see if they're the right fit
for you.
It's crazy how many people actually listen
to this.
It's weird.
You forget about it,
because we had the conversation Thursday,
and you're like, well, that's over,
but that's not how the internet works.
Tony,
what do you think of my crazy idea?
I'm just going to start auditing people
and videoing it, my thoughts.
It's just going to be me and the
dry erase board and whatever.
Yeah, I love it.
Can you guys hear me?
Yeah, you're good.
I hear music, though.
What's the music playing in the
background?
Oh, you do?
I had music a while ago.
I don't hear music.
Is it gone now?
Yeah, because when I was on my phone,
I heard it, too.
Yeah, I mean, true,
tried and true strategy for doing it.
Don't ask.
Don't try to convince.
Just start doing it.
Let the value speak for itself,
especially if you have the time.
Right now, you have the time to
Do something like that.
Yeah.
If it gets successful,
you won't have that time.
So go ahead.
We, I mean,
we even use a strategy like that in
the clinic.
A lot of times, you know,
patients can come in, they can come back.
Like,
I don't care if I don't get paid,
just come in here.
Let's start doing stuff.
Let's get you feeling better.
Then we'll figure out the payment later.
I can do that because I have the
capacity for something like that.
Yeah.
There's always value to be had.
There's always value to be had,
whether it be monetary or referrals or
something.
Okay.
So that's what I'm doing.
I'm doing a quick communications audit.
What I'm doing is I just set up,
I mean,
I'll give away the formula for free.
Talk to chat GPT for about a half
hour.
I was like, what's going to be actionable?
What's going to be digestible?
What's going to be useful?
Even if the person takes it and does
it without me, that that's the kicker.
they can do it without me.
If they haven't done it already,
they're not going to.
That's the magic, people.
We could do this and figure out a
plan of care,
but I'm always gonna be like,
am I doing it right?
Should I be doing this?
Well, I'm different,
but I don't even know how to explain
it, right?
So it's like, I see these things,
you guys see these things,
but people who don't make content and do
these things don't see these things.
My buddy loves lawn care.
I love you.
He's great.
I could care less.
I got a ride on mower.
I'll do it when I have to.
But he's like,
do you want to know how to put
the lines in your lawn?
And I'm like, does it take long?
And he's like, kinda.
And I was like, then no, I don't,
I don't want to do that.
But I love the fact that he does.
So yeah,
This is what, again,
I think I told this last week,
what inspired me to eventually,
sometimes it's the four hundredth time
someone has to tell you this.
You guys have been telling me this for
a million years.
I watched someone mow my neighbor's lawn
and I'm like,
I know he has a lawnmower.
Why is he paying someone to do it?
He's not paying someone to do it.
He's paying someone so he doesn't have to
do it.
That's what I'm doing now.
What I'm doing is not painting the ceiling
of the Sistine Chapel.
I'm not painting the Mona Lisa.
I'm getting stuff done and I am getting
the,
I'm trying to stretch until I get the
logo, getting the message out.
Get Moe.
Your jingle should be me saying, get Moe.
Yeah.
Like EA Sports, but shorter.
Get Moe.
I like it.
How much do you want, Moe?
Got to go to Moe's.
We could steal that.
All right.
Got to go to Moe's.
So what were we sharing?
What did I download?
Okay.
So I had a LinkedIn post.
We'll do this first just because it's top
of mind.
No other reason.
I have a Peloton bike.
I bought that when everybody else in the
world was buying that during COVID.
I still ride it though.
I knew I was going to ride it.
So I knew it wasn't going to be
a clothes hanger.
And then I love Facebook Marketplace.
It's a sport.
I treat it like a sport.
You can find anything there.
Or it's just fun to see what's there.
And anyway, so I have Peloton Tread.
Would not pay full price for a Peloton
Tread.
That's insane.
They're like four grand.
Not happening.
But anyway, I use them frequently now.
And badges.
We've talked about badges before.
Here's some of Jimmy's badges.
And there, nope, that's not a badge.
Here's some of Jimmy's badges.
You get badges for doing events.
I'll upload it in a second,
but you get badges for hitting milestones
for certain number of rides or runs or,
you know,
different exercise combinations and things
like that.
It's a blatant shot at making sure I
keep doing the thing,
because if I stop doing the thing,
my guess is, oh, look at that.
There's my rides I've done.
I'm at somewhere above seven hundred
rides.
So I'll talk about a few things.
Number one,
when I signed up for my bike,
I don't remember doing this,
but I must have told them my t-shirt
size and they have my address because it's
a billing address.
And when I hit one hundred rides,
I got a dope t-shirt that I still
have.
That's the it's not the digital badges,
guys.
That is the genius part where it's
connected to a physical thing in your
physical world.
That's the genius.
So I agree.
So the century club,
I was shocked because now I'm like a
hundred was cool.
I've been paying forty bucks a month.
I think it is.
Since twenty twenty.
So for five years,
so many math that chat is down.
So I can't even do math anymore.
But I was surprised at five hundred or
maybe seven, maybe a thousand.
I'll get something.
But that's a lot.
The digital badges.
I, I,
I don't think I would share these.
Some people do, though.
Some people in a tribe do.
And they share these and they need help.
And they need help.
But I think it's not the badge that
I like so much.
I think it's tracking of results.
Like if you had asked me yesterday how
many rides I did, I would be like,
I don't know, four hundred, nine hundred.
I have no idea,
but it's going to keep track.
It's going to show me how many rides,
how many runs, how many lifts,
all those different things.
And we're big, dumb animals.
And oh, look at that.
Someone just gave me a notification on
LinkedIn.
Is that for me or is that generic?
But someone sent me a DM.
That has to be for me.
That's like ultimate brain crack.
So I don't know.
Badges were brought up a long time ago.
We chased them.
We put them on the wall in frames
that they say –
degree or you know doctorate or masters we
do those are badges too um but i've
never seen it in rehab i'm not saying
it's not done in an emr feels like
it'd be the layup place to do it
because that's where all the it's the big
black hole so i threw this post out
there what are your thoughts dave doesn't
want badges he wants physical things i
don't disagree with you or i want to
hear tony but i have more go ahead
Yeah, when I saw that,
I started asking questions about EMRs.
I mean, we know the science of motivation.
We know the science of protecting the
street, keep it going.
Like for me, since January one,
twenty twenty five,
I have not missed a single week of
exceeding the requirements for my Facebook
posts, you know,
and some weeks it's like thirty or forty
posts in a week.
to get the badge to complete the the
assignment and i've done it every single
week there's no chance i'm gonna stop and
lose my streak of that it is just
it's such an effective strategy whether it
be something virtual something physical um
it's across all settings like everything
we do we we need that motivation to
keep us going what do you think dave
So on the Apple Watch,
there's these random badges when I do
workouts.
And if I'm walking fast or if I'm
jogging,
my Apple Watch will automatically say,
hey, are you jogging right now?
Do you want to record this jog?
And I'm like, I guess.
I'm recording it on my Nike Plus app
or whatever.
But I guess I will secondarily record it
through my Apple Watch and never look at
it ever again.
So OK, well, let's record.
And then Apple Watch or whatever
ecosystem, iOS,
sends me these little badges.
And if you put a gun to my
head,
I literally don't know what any of the
badges, what are their names?
There's like different colors and stuff.
And that for me,
that does not keep me going, right?
So maybe I'm different.
Maybe I'm a different consumer.
I have a different motivator.
Tony mentioned motivation.
The same type of thing with the digital
badges that you're displaying, Jimmy.
That will maybe help some people,
but it's the recognition.
It's when you're in a Peloton class and
the instructor is shouting you out
verbally that's not automated,
and they're shouting out, you know, hey,
at PT Pincast, PT Pincast, oh,
James McKay, PT Pincast,
whatever that means,
congratulations on your five hundredth
ride or whatever, right?
that the the recognition is kind of like
the holy grail of business to to light
a fire or to continue the fire of
that user of that customer patient client
whatever yeah ben ben's comment ben says
uh his watch says do you want me
to call nine one one someone must be
chasing you he's so fast
But to Dave's point, I bet Dave,
you just get, even if it's not noticeable,
you get a little dopamine hit when you
do get some sort of notification.
Like I know Jimmy has shared it.
I've shared it.
VidIQ, when you pass so many, you know,
a hundred thousand, twenty five thousand,
a million.
Jimmy posts them on LinkedIn.
You share it.
It's like one of those things.
And even at the lowest level,
I know that there is a little dopamine
hit that happens.
When you're like,
I did this and most other people haven't
done that.
I got up at six a.m.
and most people are in bed until eight.
You know, like whatever it is,
any of those little recognitions,
I guarantee there's physiology happening
in the brain that's making you more
receptive to whatever that company then
wants to sell you next or deliver or
whatever.
Yeah, I did.
Shoot, what was I just going to say?
Oh, I mean, just the rings,
like a visual representation of how much
I've moved, exercised, and stood.
And it does.
It makes me go, oh,
I'm kind of a pile of poo today,
man.
Like, you're a little lazy.
Maybe you want to...
see what the sky looks like today, bro.
Like go outside.
Um, so I think it does something.
Ben wants to know if we ever, who,
I don't know who he's asking me,
who you guys wear.
Sure.
This is kind of a big deal on
the internet.
No, but I would wear that shirt.
Um, uh,
so the badges for me felt like this.
I'm looking up some badges that I had
that I created before.
Oh, this was what it was.
This was when I had a Shopify store
and I was doing like funny things.
Um,
And I was like,
what would the merit badges be if you
were in PT school but make them funny?
So this one is failed practical and
survived.
This one is got shocked during modalities.
And if you look close,
they look like they're stitched,
like in graphics.
Asked the most questions during lecture.
There was always that person who would not
put their –
hand down just like stop tested the wrong
side who hasn't earned this merit badge
right treated the wrong side treated the
wrong side vomited three plus times during
cadaver lab whoops you were in that merit
badge uh and then i tried my graphic
designer at the time tried to get cutesy
listened to every episode of the pt
pinecast or this is the last one passed
out during surgery observation like these
are great like you buy one for did
you really pass out
I was in the OR.
It was actually,
she wasn't my wife at the time.
It was my wife's knee scope.
They puncture for the first,
like where the camera is going to go.
I see this line of blood flowing down.
I had to like put the head between
the knees.
I turned bright, like white.
It was horrible.
I didn't totally go down, but yeah, blood,
which is weird.
Blood on multiple occasions has almost
taken me out.
The cadaver never bothered me until they
wanted to slice the penis in half.
Once we hit that,
I had to step out.
Like I could not handle that.
I did not see that on the video
card for today's episode.
Well, you know, I was in South Florida.
There are a lot of angry women down
there, man.
They were slicing penises in half and I
had to step out to like collect myself.
We just earned on iTunes.
Nate, if you remix this to my episode,
my show, Nate, please cut that part out.
Cut that part out?
We don't want to cut parts out, bro.
Hold on.
Ben's got a paragraph.
Yeah, Strava is a good example.
Let's get off the penis talk.
Strava and a lot of biking apps are
really good about giving you feedback and
ranking.
When I ride Peloton,
I do the thing where I want to
know who's here now because you can look
at everybody historically.
Like,
twenty five thousand people have taken
this ride.
I want to see who I'm riding with
now because I'm stupid.
And even though I'm supposed to say in
zone two,
There's that guy who's the same age as
me, because you can see the age brackets,
and he's four kilojoules ahead of me,
and I'm like, not for long, brother.
And so I blow up my entire workout
to beat some guy that probably does not
know or care.
Showing the patient progress to goals and
streaks in comparison to others can likely
help reinforce healthy behaviors,
creating a group around them.
Yeah, I don't disagree.
I'm shocked that an EMR hasn't done this.
This feels...
cute but powerful and it feels like simple
even if it was like every time you
logged in if you were a pt and
like tony was my patient i'd be like
hey do you realize you've done four if
you've done what you've told me you've
done five hundred squats and you're like
what it's like dude dude the first twenty
are horrible and you're like cool twenty
bro but when you're when you start to
pile it on you're like huh
You know, seven hundred whatever rides.
How come I keep showing?
Yeah.
Yes.
Wow.
Seven hundred rides.
And I'm like,
I don't want to do the math because
I've had the bike for a couple of
years.
I'm like, I don't know.
Is that a lot like or or is
it motivational the other way?
Like, hey, that's greater.
Hey, you've had the bike for five years.
Seven hundred is not that much lard ass.
Why don't you start pedaling more?
But I guess you decide.
I don't know.
If one of our biggest things is,
and I hate using the term too because
I've heard enough people talk about
patient compliance,
but our goal is behavior change.
That's really what this is.
Why wouldn't we be taking and using all
the tools at our disposal?
This feels like a layup.
So I think what it is,
you've got EMRs that kind of run the
show.
And they've been so focused on,
and I think they've done a good job
on backend operations,
billing and collections and invoicing.
Yeah, so like...
I still,
I put that post up about what EMR
allows me to take a before and after
picture and import it into the system and
bringing out onto an evaluation report,
progress report, whatever.
You know,
the closest thing I got was JNAP allows
somebody to take a picture of the patient,
which is helpful because you don't realize
I've got a small practice.
We probably don't have, I don't know,
twenty or thirty active patients at any
given time, maybe a little bit more.
I still have to go in,
open the EMR, go to documents,
find the patient's driver's license to see
who is this person.
Like I forgot who this person was by
name.
I have to see their picture and I
have to go three clicks deep before I
get to the driver's license.
So it's one of those things where it's
like every fitness center,
if I go to Planet Fitness for ten
bucks, they probably have my photo there.
Like these are the little things.
So EMRs are focused on something
different.
Yeah.
They're not focused on patient retention,
patient experience,
like making it a better service.
Could be.
That's where I think there's a huge gap
in the market.
And one of the things like my map,
my run, it's an under armor,
but I think they just sold.
Yeah.
They send me a weekly report.
Hey, you ran twenty three miles this week,
you know, whatever.
Like that little weekly report keeps them
front of mind.
And it's something that I enjoy seeing.
Yep.
Yeah.
um ben was saying his uber driver gets
badges they i mean like companies for
money are doing this that's when you know
it's important um mcdonald's used to do
this do you remember this on their
billboards on their signs on their golden
arches it would be like ten million served
and then it was like a billion served
and i think it just ran out of
numbers and they were like we're just
gonna take this off but that's like a
weird like huh do you guys know what
smurl is
Now, I want one of these,
but I'm and I would I would say
to someone,
if you have a brick and mortar PT
clinic, Tony, that you were like,
we we think social is a strategy.
We think organic social is a strategy.
Then this is for you.
Let me bring it up on the counter.
Yeah.
Stupidly simple.
And it's three hundred bucks.
So what you do is you get this.
Is this on the screen yet?
No.
Did I not bring it?
Not yet.
There we go.
Hold on.
There we go.
Yeah.
You bring it on screen and it's this
wooden box that sits there and it's the
old school like train station.
Right.
The flicky counter to say stuff.
And you just say, like,
here's my account at, you know,
concierge pain relief.
If Dave had a brick and mortar and
it's behind the front desk,
subtly sitting there.
And you're kind of like,
I kind of got to know if it's
going to do it.
Is it going to do it right now?
Or is it updated at the end of
the day?
And you're like, try it out.
That's what I would try my front desk
staff.
Never answer them.
Just go try it out.
Because you could see someone like,
follow, unfollow, follow.
That's what I would do.
Unfollow, follow, unfollow.
Just to watch it go flick, flick, flick,
flick.
Because I'm an idiot.
But yeah.
We did this in radio.
We stole something like this in radio.
When digital billboards first came out,
we were given,
this is what happened a lot in radio.
You were given like, hey,
you've got the ability to send text
messages.
Figure out how to use that and don't
make it stupid and don't make people
pissed off.
I was given,
when digital billboards came out,
we did trade.
So the billboard company got free radio
commercials to whatever giveaway and we
got ad space on digital billboards.
So I was like,
what the hell am I gonna do?
I'm a radio station.
So I talked to my engineer and I
was like, is this possible?
And this is like, you know,
we had digital data that would go to
your car radio to tell you what song
was playing.
It would just scroll that digital
information needed to be embedded.
I was like, could we do that?
And he goes, hang on.
And he came back to the billboard people
and they go, yes.
So you'd be driving on interstate eighty
one and it'd be like ninety seven nine
X is playing Nickelback.
How you remind me?
And people are like, why is that cool?
And I'm like,
you got to turn it on.
Just say, is it right?
Is it accurate?
Does that work?
Or is that just a random scrolling thing?
Right?
Or, hey, freaking love this song.
Or, I freaking hate that song.
I don't know.
But like, it's itchy.
You know what I mean?
You got to scratch that itch.
So I feel like...
i love what ben said here uh or
therapist for example a thousand rotator
cuff patients yeah i mean imagine
accumulating for a therapist we talk about
burnout we talk about motivation we talk
about all that stuff for therapists
Like,
why aren't we applying these strategies
for the staff?
So how many total degrees of range of
motion have you increased over the
lifetime of your career?
How many pounds of total weight have you
had patients lift over the lifetime of
your career?
Like these things, of course,
you go down how many units generated.
But these are things that I think would
potentially keep a therapist motivated.
uh the red cross does this although i
don't think they do it well enough uh
i'm in the gallery yeah i mean like
the several gallon club or whatever we did
a promotion with the red cross the red
cross was like everybody at the radio
station had to pick a charity and mine
was the red cross for some reason um
and we would do disaster relief money and
then blood and then we would partner with
uh craft beer was really coming on the
scene
So pint for a pint to the point
where the Red Cross had to be like,
you have to put it like, you can't,
you have to put a date.
This is good seven days later because
fricking nitwits are donating blood and
then running the brewery.
So we had to be like,
this is good, but it's a week later.
And then we partnered with like ice cream,
like local dairies that made ice cream
pint for a pint.
It's just about spinning and making the
invisible visible.
And I think badges do that.
I still think,
that idea of surprise and delight when I
got that Century Club t-shirt.
Because by the way,
it was about me on the front.
There was no logo for Peloton except on
the sleeve.
And I was like, yep, I'm the hero.
They're the guide.
Ask me about my Century Club t-shirt,
guys.
Like,
that's what I'm wearing this so you ask
me about it.
But if we know people are big,
dumb animals, myself very much included,
why aren't we doing more?
I think, spoiler alert, we should be.
All right,
what do you guys want to talk about
next?
You want to talk about this cruise?
Sure.
All right.
So, Dave,
this is your story that you or the
thing that you shared.
Do you remember what I'm talking about?
Yes, there was a Parkinson's cruise.
I know we talked about it before.
We don't need to go too deep into
it because we had mentioned different
types of events.
It could be cruises.
It could be kind of like condition
specific.
I saw this on I think I was
targeted on.
I don't know if it was,
I don't think it was an ad,
but I don't know.
Maybe some other therapist was sharing it.
I'm not really sure,
but the pricing is very transparent.
Yep.
And what, yeah,
what you're highlighting is kind of like
the things that they get and, you know,
just some of the,
and maybe it's not formal physical
therapy.
It might be wellness.
It might be, you know, whatever,
whatever like version of like boxing or,
you know, rocksteady boxing or, you know,
whatever type of movements and all that.
But it does post the pricing as the
cheapest is if you have a room on
the cruise that's like on the inner part,
so meaning like no windows or some windows
and you have a better view.
Divide that by two because that's for two
people, it's saying.
So that's, you know,
it's twelve hundred bucks a pop.
it's not bad and then of course it's
a little more expensive it's like it's
like two x or something for like a
veranda which is a little bit more of
an up up upsell or another offer but
i love the different pricing i love that
they're mixing in wellness and some other
options for folks that are that are living
with parkinson's and like you said the
spouse can come if they have a spouse
assuming they still have a spouse and if
not maybe there's some you know maybe it's
half or maybe some discounted price or
something if you were coming solo but
I think it's genius.
We talked about it before,
but here's the thing.
Other companies,
other people are doing this stuff.
This literally could be...
I don't know how much... Yeah, exactly.
I don't know how much money and
organization and all that a physical
therapy practice would need to have.
Maybe you could pull...
multiple physical therapy practices
together that are colleagues and,
you know, do this type of an offer.
But, um, yeah, I mean, I just,
I just thought it was interesting and
caught my eye.
I wanted to share it with you guys.
And so if you have any thoughts.
So cruise lines, I didn't know about this,
but when I was in radio,
it helped me come into a lot of
other industries when you're, um,
there's a lot of cruise lines and people
like someone just owns a ship.
and they've got a boat out.
It's like owning a limo.
It's like, it's really cool,
except if you have no one to drive
around, it's just a big annoying thing.
So we would, Coors Light or Bud Light,
they would rent out like this cruise ship
company.
Like they weren't huge,
like Viking or whatever.
And they'd be like, okay,
Bud Light would run out these cruise ships
for like three days and then they'd go
around to all the radio stations they
bought ads with nationally and do a month
long contest,
getting a month of attention on every one
of these radio stations to win your way
on the Dave Matthews cruise to nowhere,
whatever.
And it literally would be like you'd get
on in Florida and you'd cruise to some
island, private island.
I don't know whether like there'd be like
a band.
so like that wouldn't make sense if you
were doing it in one market but they
would do it nationally what i'm getting at
is cruise ships are for rent and you
can sit down and do the math so
if you were like apta neuro could you
imagine how would you fund your cruise
it's like well number one get all your
members or get a lot of members to
come
you're going to fill the other half of
the boat or eighty percent of the boat
with people who need your help.
So each of you is going to teach
two classes a week or whatever.
And then while you're on the boat,
teach CEUs.
So by the time you get off the
boat,
your cruise is free or the section made
money.
You learned something because you brought
CEU instructors at night and you taught a
few classes because you're kidding me.
A neuro instructor.
PT is going to be on a cruise
with a bunch of people with Parkinson's
disease and not want to teach a class.
You'd have to keep that person.
You'd have to cage that person.
You would not have to ask that person
twice to teach a class or to do
something.
And how great.
Now all the other neuro PTs are watching
what this person's doing and watch what,
Oh, I see.
Oh, cool.
My class is on Thursday.
And I'm telling you,
look at the prices for two grand a
cabin.
Dude, and if you want to be sneaky,
when the CEUs are on the boat,
now you can use your CEU budget from
your hospital job or whatever job,
and you're just going to cruise out of
it.
What?
Did we just invent a scam that's actually
not a scam?
It's a good scam?
I think we did.
You're welcome.
I'll send you your invoice.
Feels like a win.
It does.
It's a no-brainer,
especially for people who love cruises.
We did a bunch of cruises before we
had kids.
We'll do cruises again in the future.
It was awesome.
Just don't do a cruise for vestibular
patients.
Bad idea.
Hey, man,
way to rain on my good idea.
But yes, I think Helena, Esmond,
and Patrick would be like, yeah,
a cruise might not be –
Let's do it very,
we'll do it on the salt flats.
Very flat.
Maybe it's the perfect demographic.
Maybe it's the best idea.
I don't know.
To movement and the water.
Yeah, I don't know.
Maybe it's, I don't know.
Everybody has the goggles on and you can
assess them while they're on the cruise.
Have you guys seen those nightclubs with
the headphones where nobody?
The silent disco?
Yeah.
I've been to one of those.
It's odd.
But then you forget and you're just sort
of in the moment.
Oh,
one thing I wanted to talk about just
real quick.
So there's a company called Cvent.
Essentially,
it's like the HubSpot of like event stuff,
like checking anything you need for like
an event.
They are the Cadillac of.
I went to an event and I had
a big QR code on my stupid.
I hate wearing the lanyards with your
thing around your neck,
but you're supposed to wear them whenever
you go to conferences.
Huge QR code on both sides.
As you walked into the conference,
there was, of course,
like the balloon arch or welcome to
whatever.
whatever con, and you didn't know it,
but your QR code was just being scanned
from a hundred different directions.
So when I hit the balloon arch,
the screens were like, welcome, Jimmy,
glad to see you.
My picture popped up.
You're telling me now we can't just do
that with facial recognition.
Bullshit.
If you walked into your clinic,
that person's information's already on
file.
You don't think that person,
what's your name again?
No.
Three years from now,
that's not going to be a thing, right?
You're just going to scan someone's face,
correct?
Two years from now.
All right.
So let's talk about – Tony,
you had a post that I believe I
commented, mmm, spicy.
You asked the question,
and I love the responses because they are
so predictable.
Well, so here's the prompt,
and you correct me if I'm wrong.
Is the physical therapy in your community
worth –
more or less than i think you said
a hundred dollars or a hundred and fifty
dollars and i love the comment it's like
well what i'm doing is but most of
it isn't i love that response because i
look for it there's always that one
And so I've shared it before.
It's like, okay,
everybody wants higher reimbursement.
Everybody wants insurance companies pay
more.
And I would absolutely agree that people
reading my post are worth more than
they're getting paid by insurance
companies.
But the question is,
is everybody worth more?
Is even the majority of clinicians worth
more?
You know,
if I went into a thousand clinics today
across the country,
across different settings,
skilled nursing, inpatient, outpatient,
whatever,
is what the patient is actually receiving
worth what we're being paid now,
a hundred dollars an hour on average,
worth less, worth more, you know?
And so
And this was a response.
I don't know if it was you or
somebody else.
I think it was you.
No, it was Joey Albert.
And he said, what should APTA be doing?
What should APTA's primary focus be?
A bunch of people said more reimbursement.
But my thing is, look,
we're asking taxpayers.
to pay for this service?
Is the service they're getting right now
worth even what we're getting paid right
now?
Because every therapist I talk to,
every therapist I talk to is like, man,
this patient came to me and they were
getting terrible therapy somewhere else.
I've never heard a therapist say, yeah,
they've got way better therapy down the
street than they're getting from me.
It's always worse.
And so I'm like,
so is it even worth it?
Like,
is it worth the twenty five dollars a
unit for what people are getting?
I don't know.
You know,
that's the thing in the current in the
current in the in the current model where
there's a lot more volume and that is
the world we're living in.
That's been continually year after year
getting crunched and squeezed and
compressed.
no it's not worth it in that model
but that's how therapists were trained
that's when therapists myself i'll talk
about myself when i did i shadowed at
one of the nova care locations in south
philadelphia when i was in school and
there was a potential job there at this
not not the nova care complex where the
eagles practice but there's an outpatient
office nearby
And I shadowed.
And I was like, oh my God,
no way.
This is insane.
Like too many patients per hour for each
therapist.
It was crazy.
It was like a long rectangle.
There's no way the therapists were...
I was standing on the wall,
literally shadowing.
And the therapists were not with all their
patients all at the same time.
It's impossible.
And I was like, well,
so this is definitely not for me.
Then I found a job that was...
two,
three patients booked per hour and then
some cancel or no show or whatever.
So it wasn't that busy all the time.
So that I think has a higher value
or could garner a higher value dollar
amount whenever the therapist either has
more time with you,
and that doesn't mean hands-on,
it could just be more counseling,
more guidance, more feedback, cues,
whatever.
So to answer your question,
it's the current model of like stacking
and overbooking patients.
Now, if there was,
I don't know,
if there were way more locations and way
more availability for patients and the
patients went in and they got more time
with their therapist,
then I think across the country,
there could potentially be more of an
argument of we're really underpaid because
we're providing all this value or this
guidance or these programs,
these remote programs or whatever it is.
Does that make sense, Tony?
Yeah.
It makes sense.
I understand what you're saying.
Ben said worth more to who?
The payer or the patient?
If we're getting paid by the payer,
I'm talking what's it worth to the payer.
The patient has no say in this because
they are not the ones paying the bill.
They can go to the payer.
They paid the payer to pay the bill.
They can battle with the payer.
In this scenario,
I'm saying what I am delivering is what's
it worth to the payer?
To Dave's point, though, you know,
we got to be careful about putting
together time with the therapist and value
or worth.
You know, when we were in PT school,
we had twenty thirty kids in a class.
We were paying one hundred thousand
dollars, one hundred and fifty thousand.
We weren't getting one on one tutoring.
We weren't getting hours with a professor.
But we all got licensed.
You know,
we all got the outcome that we were
paying for.
What were you going to say?
I know it's a little bit of a
sticky situation when we're talking about
exchanging time for value with patients,
but how come a lot of schools across
the country advertise that they have,
or even universities,
when they have smaller class sizes,
meaning there's one teacher for every
fifteen students,
or one teacher for every twenty-five
students, charter schools, universities,
high schools,
And Tony,
you know this better than I do because
you have kids in school.
A lot of them will advertise the class
sizes.
Why is that?
I'm special.
There is a perception that a smaller class
size means more education,
better outcomes.
But in general,
wouldn't there be more attention on your
particular son or your twins or one of
your kids if they, on average,
grew up in a class size of fifteen
students compared to thirty?
Wouldn't they get more time with the
teacher?
Wouldn't they get more accountability?
Wouldn't they get more feedback?
Wouldn't they get more instruction,
a little bit more one-on-one time,
all that potentially over the years?
Hundred percent.
Here's the thing.
There's public school paid by tax dollars.
There's private school,
typically more expensive,
paid by consumers who value that,
who want that.
It's just like this.
Medicare is public school.
What you do is private school.
If I want a better experience,
if I want a better educator,
if I want to connect in more time,
I'm going to pay for it.
But if what I get in public school
is good enough and I'm already paying my
taxes and I feel like that's a value
exchange that I'm comfortable with,
I'm just going to put my kids in
public school.
But we have the choice to do either
or.
My kids go to private school.
One kid goes to public school, you know,
public school was a better fit for him
based on what he wanted to do.
So, I mean, there is no simple answer,
but yeah,
a hundred percent one-on-one more
expensive groups, less expensive pay less.
Yeah.
clients pay more if you're gonna go
backstage to concert to meet the band it's
different than if you're one of thirty
thousand people in the audience like
there's a different experience ben's got a
great comment here it's probably worth
another session he's right the value of pt
can't be measured against pt you have to
measure it against the alternative if
unchecked i think i know what he's talking
about this is what i've said to going
back to our first conversation which is
like
I'm explaining to APTA sections,
academies, and state chapters,
your competition is not other academies
and sections.
Your competition is Netflix, MedBridge,
physicaltherapy.com,
every other thing that can take attention
that is delivering what you say you're
doing.
And if you're not,
I'm just going to go somewhere else.
So I think what Ben is saying is
like –
You can't value the PT as it measured
against other PT as much as it may
or may not be.
It has to be measured against the
alternative.
It's the hinge.
It's the sword.
It's the, I'll just chat GPT my stuff.
It's a tonal, right?
So it's so easy to compete against sword
and hinge.
I mean, it's, come on, it's laughable.
I thought Ben was, I love, Ben,
thank you for joining in live.
Thank you for commenting and engaging.
We love your participation.
I thought Ben was going to say the,
compared to the alternative treatments,
right?
So like acupuncture or massage.
Yeah, I mean, he's saying everything.
Yeah.
Yeah, everything.
That's the thing.
I'm like, I'm telling you,
this was the turning point moment.
I was driving home from the radio station.
Someone texted me a link, which is,
why is that weird?
It wasn't a thing then.
It was the first time I was ever
texted a link.
And I clicked the link on my flip
phone or whatever it was.
And then I could hear a radio station
in L.A.,
And then I realized,
and I was in Pennsylvania,
a local radio station in LA.
I was a local radio station in
Pennsylvania.
And I was like,
now I got to compete with these people
too.
Like I was just trying to be the
coolest out of five radio stations in this
part of the world.
Now I need to be the coolest in
the world.
That's when I was like,
I'm going to go to law school or
I'm going to do something.
This is too much.
But now, number one, the reverse is true.
Everyone's got to compete with you.
But you don't need a million people to
love you.
You can have a really strong thousand
people love you.
If a thousand people give you a thousand
dollars,
that's some sort of amount of money.
David said, you know,
first thing potential patients do is they
work on YouTube for self-care.
Sure.
And I think, you know,
I think that's awesome.
I never understood the medical doctor,
the physical therapist, whoever's like,
don't Google your, your condition.
That's ridiculous.
Like, yes,
educate yourself on your condition,
see what it says out there,
come in as an informed consumer,
and then we'll refine what you found to
apply it to you together.
But yeah,
like everybody should go straight to
YouTube first.
See what YouTube says.
And then go deeper if you need to.
That's a flag.
If you got to tell a hundred people
not to Google their thing,
why aren't you creating the thing that
comes up first on Google already?
They told you where they're going and you
ignored them.
And that's what Tony's doing.
That's what he's saying.
And you said, don't do it,
which makes me want to do it more.
Get Mo?
Get Mo.
Do Mo?
Are you trying to do Mo?
Get Mo?
I need to have a button where this
just, get Mo.
Get Mo purple.
Get Mo green.
Get Mo Instagram-y.
Really, really quick.
I got it.
I was going to take us off topic.
OK, real quick.
Ben was just saying it is the quote.
I went to urgent care for a mild
ankle sprain.
And it's the quote.
I went to the ortho for a mild
ankle sprain and got an injection and an
MRI.
Yeah, like you go to the ortho,
you know,
if your only tool is a hammer,
everything's a nail.
You go to the ortho,
you're going to get it all.
You go to urgent care,
you're going to get the minimum.
You go on YouTube,
you're going to see what somebody else
said.
You call a PT.
Like even between Dave and I,
I guarantee if the same person called
Dave, the same person called me,
same condition, I'm going to be like,
probably no big deal.
Give it a couple of weeks.
You'll probably be fine.
You know, you call Dave,
he's going to come up with more in-depth
analysis and solutions and information and
what he can do.
And I might ask,
what's your credit card number?
The difference is,
I'm not looking for your credit card
number, right?
So to me, it's just like, ah,
let nature take its course.
But what Dave sells is I'll be there
in ten minutes or I'll be there tomorrow
so I can tell you because that's what
you want.
You want to know.
If you want certainty,
it's not every consumer.
Right.
I mean, shoot.
I remember when I was swim coaching during
PT school for a kid's swim team.
And like,
I didn't understand this until someone had
to nudge me.
But like, I had a parent call me,
but can you come over?
It was one of my swimmers,
but it was the off season.
And they texted me,
can you come over and take a look
at this kid's knee?
Cause she's in basketball.
And I was a PT student.
And I was like,
why are you calling me?
And he's like,
Aren't you going to be a PT?
And I was like, oh, yeah, sorry, sorry,
sorry.
Yeah, got it.
And then game over an assessment.
And I was like, no,
I think she's good and whatever, whatever.
And he's like, all right.
And he just handed me a bunch of
money.
And it was probably illegal or whatever.
I don't know.
But I was like, why are you hanging?
And he was like,
because I just wanted to know if she
should play or not tomorrow.
And I was like, oh, yeah,
this is what I'm going to school for.
Like, you're going to do this.
But it wasn't like that because I was
like, I don't work at a clinic.
Therefore, I can't see you.
And they were like,
we just want you know more than us.
Not infinitely more.
You're not the smartest guy on the planet.
You're the smartest guy in my phone,
though.
So I want you to look at it
because I don't know how to YouTube that
and assess,
but apparently you went to a few classes,
so you will.
And that was when I was like, well,
yeah, this is valuable.
Yeah, her versus injured.
Can she go or not?
And I was like, clear for launch, chief.
He's like, great, here's fifty bucks.
Go buy yourself something nice.
Dave,
where do you want to take the combo?
Let's go.
yeah really really quick i sent a
screenshot back from in the chat yeah i've
got it um this was from fiverr i'm
trying to i'm going back on fiverr because
i'm trying to get vector art for my
logo so that i can use it for
signs and printing and all that um i
this is a yeah may twenty seventh of
twenty eighteen uh they were trying to
this person this designer was trying to
sell me a logo for thirty five dollars
or a premium package of eighty dollars and
then i said and i don't know it
says angela and then it says nefisa i
guess they changed their name on on fiverr
but i said anthony maritato mentioned that
he paid six dollars for his logos however
i definitely want something professional
not cheap so what's the difference between
your basic and standard packages i just
wanted to give a shout out to tony
uh because he's been helping me he's been
helping out other therapists for years and
this was when i was trying to get
my concierge pain relief
logo printed for the first time and i
always forget like when i started my
practice like i don't remember exactly
when was it eighteen but
It was twenty eighteen.
So around that time,
I had already registered concierge pain
relief dot com.
And this is when I was looking for
help to get a logo.
So you got it.
You got to love word of mouth referrals.
And then when they try to sell you
something way more than what the person,
Tony, in this case, spent, I'm like, man,
I'm just trying to get that six dollar
logo that Tony Meritato got me.
Oh, no, man.
A six dollar logo.
I like to hear what.
You know, at that time,
I was buying so many logos for random
projects.
I was throwing spaghetti at the wall to
see what sticks.
Like, I have no idea.
It didn't matter.
There was no Canva.
Probably, right?
There was no Canva then?
Yeah, no, Canva was around.
Canva was around.
I didn't want to put the mental energy
into thinking of a design.
Give me something to put up there because
it does not matter.
You just launch.
Correct, that's what I did.
And even if you launch,
and then you say the name,
I don't know if you heard me, Tony,
I launched with Ignite Lab Media,
and I was like, I love it,
I'm going to set a fire.
Look how deep I am.
And then I said the name for a
week, and I was like,
I don't like it.
And then someone else was like,
it's not you.
And I'm like, shoot,
what am I supposed to do?
I told the world.
And then I was like,
what would I tell someone else?
I was like, change the name,
and just get Mo.
Sorry,
I'm just going to yell it out every
once in a while.
All right, we've got...
Four and a half minutes.
Do you want to just do parting shots?
We've probably not enough time to get into
anything else.
Yeah, I would say parting shots.
You know,
I think the theme from today is
There is a difference between worth and
value.
We have to understand that difference.
What is the difference between worth and
value?
Something can be worth an infinite amount
of money,
but the value of it to a purchaser
can be very low.
So this goes back to, real quick,
the Starbucks,
the strike that's going on with Starbucks
right now.
The craziness from the New York future
mayor of coming out against the Starbucks
Corporation is blowing my mind.
But with that being said,
is Starbucks paying for the job that needs
to be done or is Starbucks paying for
the human who is doing the job?
We're paying for the job.
The job is sweeping the floors and making
coffee.
That's what I'm going to pay for.
If you don't want to do the job,
go get another job.
I will find somebody else who will do
that job.
The job is not worth forty dollars an
hour.
It's value and worth.
Look up the definition and understand the
difference between those two words.
Well, this was someone else, too,
and I sort of poked the bear.
They're like, we should, as a profession,
strike.
And I'm like, well,
good luck getting five people.
Good luck getting three people to show up
on a live stream at the exact same
time every week.
That's hard.
you're going to tell me you're going to
organize a nationwide strike with a bunch
of people who are not organized at all.
And also who's going to care.
Patients are going to care.
PTs are going to care because we're not
going to get paid.
You think the insurance company is going
to really get like, Hey, great, sweet.
Save it a billion dollars a day,
not paying on these things.
Like, you know,
so this is worth value and cost.
Cost is what I say.
It's worth value is what you're sitting
there and you got the money and I'm
trying to make sure I can,
I don't want to undervalue,
but if I overvalue it,
I get zero dollars.
Dave.
Tony for President.
Yeah, no, I like,
I'll just double click on Tony.
I like the worth versus value.
Always something that's, I think for me,
evolving and trying to keep an open mind
with some of the feedback of like,
here's what I perceive,
here's what I believe.
And then I throw it out to you
guys, I throw it out to others.
So for me, that's always,
I don't want to say it's ever changing,
but maybe more evolving as we grow and
expand as a practice and a business.
All right, guys.
Come back and see us.
My parting shout will be sometimes you
need to hear something four thousand times
before you take action.
Hear it four thousand times before you
take action.
We'll be here.
You're out.
Get Mo.
I'm going to have to.
I'm going to take the audio.
I like the way you say it better
than me.
Dave, you're out on Thursday, right?
Did I say I was out?
I thought you did.
Yes.
Yeah.
Maybe we'll have a guest somebody.
Maybe there'll be a secret guest.
Maybe we'll have Ben so he doesn't have
to type and we'll save Ben's thumb.
I will be back Tuesday,
which would be our gratefulness episode
because it's before Thanksgiving next
Thursday.
We're going to have a theme.
I love themes.
Let's do gratefulness.
Ben says get Moe.
Get Moe.
All right, we'll be back on Thursday.
Maybe we'll have a secret guest.
Who the heck knows?
We'll see you guys.
Follow us all the places.
Let's record an outro that just says where
all of our places are,
and then we never need to remember and
stumble over as we're just trying to end
a show.
That'll be the next thing we do.