Top of the show.
Happy Veterans Day.
It is.
Somebody made a comment,
why isn't it on Monday so we can
have a three-day weekend?
And there's a reason for that.
World War I ended on the eleventh hour
of the eleventh day.
Of the eleventh month.
So that's why it's always eleven-eleven.
I did not know that.
Awesome.
And I never went to school on my
birthday all through grade school.
I went to school on my birthday the
first time in college.
Because that's also a holiday.
Because it's also a holiday.
which you would think would be good it's
like you'd never go to work right you
never have to go to school on your
birthday but at school your birthday is
the best day man like there's cake could
be singing you're the you're the bell of
the ball it was always like today your
birthday yeah because today's your
birthday happy birthday you guys are
regular Sherlock Holmes I gotta be honest
with you how do we not even know
that how do we not put that in
the title um
Cause your birthday is the biggest day for
you.
And then it's the most,
it's the most popular day on your,
you're the most popular person on Facebook
that day.
all right so today is jimmy's birthday
jimmy runs the show what are the topics
how is kim kim kardat what does kim
kardashian have to do with mars what
you've got to help me out with this
also maybe let me let me let me
float another potential topic just to
tease for the audience uh also um we
have a patient that uh late canceled a
couple times so we charged them the three
hundred fifty dollar
cancellation fee because they signed two
simple pages.
And on the second page,
it says very clearly in size twelve font,
not in small font,
not in caps buried in Apple's terms and
conditions that you scroll fifty times.
Two simple pages.
They signed it.
And the patient is threatening me.
Oh.
We can make this right or we can
go down a different route, Dave.
And I just want to tell you,
don't say anything else,
but let's go back to the Kim Kardashian
thing.
But you guys know me well,
and I would love for the audience to
consider, how do I respond?
How did Dave Kittle respond?
Does he go nice?
Does he go scorched earth?
What does he do?
So anyway, that's a teaser.
Let's go back to the top of the
show.
WWDD, what would Dave do?
All right,
so on the way in this morning,
as usual, I'm researching topics.
I'm talking to people,
people being Chad GPT.
And I'm like, hey, you know, what's new?
What's going on?
I was researching Hinge.
I was researching Sword.
Somebody had posted in one of the Facebook
groups about how those companies are
getting paid.
I don't know how this came up.
Something came up about Kim Kardashian
failing the California bar exam.
And so I was like, oh,
I didn't even know she wanted to be
a lawyer.
I have no idea what's going on.
Turns out in California,
one of the few states that you don't
actually have to go to law school to
take the bar exam and become a lawyer.
And so I'm like, wait, what?
And so you can research it.
It's these regulations.
It's like four years.
You have to spend hours a week in
a judge's chamber or in an attorney's
office going through this.
You have to take tests along the way.
I'm like,
why in the world is our profession not?
You want to fight for something?
Fight for that.
Get it out of the universities.
Get it out of the, you know,
one hundred and fifty,
two hundred thousand dollars in debt.
put it into a real clinic where let
somebody learn how to be a therapist by
being a therapist,
being around therapists,
working with therapists,
learning from therapists.
tony freeze yeah uh he's making a good
point i was gonna jump in right after
that which is this is the model where
i think tony's going if you if you
want to become a if you want to
become an electrician if you want to
become a plumber um i'm going out on
a limb assuming this is what you have
to do to become a carpenter but if
you want to be in one of the
unions you go through this process where
you're sort of the grunt
But, you know,
all the duties that you're doing,
you're constantly surrounded by the people
who know how to do the thing.
And in X number of years,
you get the thing.
It's the weed in, weed out process.
Yeah, I mean, what about the risk, though?
I mean, there's minimal to no risk if...
I'm hearing a little echo there.
If Kim Kardashian is trying to be a
lawyer and pass a bar exam without going
through law school, you don't...
What's the worst case scenario?
Like, if you're a lawyer,
you're not going to really hurt anyone.
You have no...
No one's life is at stake.
But...
Going through physical therapy school,
isn't it important to learn vital signs?
You might be being sued by that guy
that we're going to talk to in a
minute.
So you might want to have the lawyers
to have.
Maybe, maybe.
But that is a side effect of a
lot of volume of patients and years and
all that.
My point is,
no one's life is at stake if you're
Kim Kardashian and then you're going to go
do whatever law because she's got no day
job and she just is bored or whatever.
with physical therapy,
we're learning vital signs.
We're looking, we're learning,
we're learning things over years,
not months,
but over years on when to refer out.
Is there a potential, uh, is it,
is it potentially called Aquinas syndrome?
Do we need to refer them to a
back surgeon in twenty four to forty eight
hours?
Is it, is it actually a spinal cord,
uh, central cord, you know, syndrome?
Is that, is that going on?
Or is the patient, um,
Do they need an ambulance call?
Or is it just like they had syncope
and they just fainted or whatever?
So I understand what Tony's saying.
He wants less regulation.
He wants less of the bureaucracy,
less all that.
But it's like, you know,
but isn't it a good thing to go
through all this stuff to learn vital
signs,
to learn the big risks of when someone
needs help?
to go to the emergency room versus urgent
care versus just, you know,
put some tape on it?
No, this is the problem.
This is the problem that society at large
faces is you're under the belief that the
university is going to teach you those
things.
It's absurd.
Like, you know,
as much as the rest of us,
you learn in the clinic,
you learn in your rotations.
Learn under mentorship.
If I want to catch somebody who's having
an episode,
I need to see real people who are
having episodes.
Twenty kids in a classroom working on each
other are never going to learn that stuff.
And we're not going to learn it out
of a book.
Like the model is dead.
The old school model of go to the
university, learn.
I respect my professors when I went to
PT school,
but they did not teach me a single
thing that I didn't learn better in the
clinic.
And so all we're doing in the university
is putting a ton of debt on a
bunch of kids, giving them false pretense.
They have all of this clinical knowledge
that they really could have gotten
quicker, better in the clinic, you know?
And so, okay.
So,
so if we go that route and we
say, well,
what if we just do a divide and
we say, Hey,
we see the push for primary care,
physical therapy.
We see the push that we want to
go in that direction.
You guys go get the university degree.
If I just want to be a clinician
who treats patients and loves what I do,
let me go the mentorship route.
Doesn't mean you can't do the other way.
Like there are still legal schools.
You can still go to California and get
into a university and become a lawyer that
way.
But give me another option.
That's all I'm saying.
And thank you, Kim Kardashian,
for saving the PT world.
She breaks the internet again.
I just saw her on something that had
to do with space, didn't it?
I don't know.
Yeah,
she was on the news talking about
identifying an object as the moon or it
turned out to be a comet or maybe
I had those two things flipped.
And then there was a debate about aliens.
So we went from Kim Kardashian saving
physical therapy to Kim Kardashian and
aliens real quick.
I also don't want to go and badger
the whole thing about like school and
licensure and that whole thing because we
hit that before.
But it's got to be funny, Tony,
because it goes against your argument
because she has actually failed the bar
many times.
She tries to keep it private somehow.
I don't know if it's TMZ or whoever
pulls it up.
Kim Kardashian has failed the California
bar exam many times.
I think she's been trying to be licensed
or whatever.
She's been trying to pass it for years.
And it's like this, you know,
mini Hollywood joke.
No one really cares about it,
but like she's failed it many times and
we're still talking about it.
But this is this has been for years
now and she still cannot pass it.
So it's actually funny and goes against
Tony's argument that.
Man,
I don't know if she actually went through
the core curriculum and went through law
school,
maybe more people would be likely to pass
the bar exam.
But again,
that's another topic we hit before.
So just real quick on that, though,
and this is the thing.
We have checks and balances, right?
Like if you're going to give me a
board exam.
Don't make me don't have a requirement for
education.
Let me go take the board exam.
If I pass the board,
then let me be in it.
Let me be an attorney.
Let me be a physical therapist.
Let me be whatever.
I know at least two one worked for
me and one didn't therapist who never
passed the board.
Or failed multiple times and they were
amazing clinicians.
So yeah, we can go,
give me one or the other.
Don't give me both.
Don't straddle me with two hundred
thousands of dollars a death and make me
pass the board exam.
If this is the criteria,
let me get there however I think is
best to get there.
So no, no, no med school, no, no,
no, no residency or fellowship.
Just any,
the next time your son gets hurt with
the wrist or elbow,
whatever happened recently with football,
we'll just get it.
We go to the urgent care,
but it's a, it's a non accredited,
no education, urgent care.
It's kind of like, you know,
we're going to just either,
or we're going to chat GPT, urgent care,
your son, either, or, or both.
If,
if I've got multiple doctors in the
family, um,
They didn't learn anything in med school.
They learned it during clinicals.
They learned it during rotations.
They learned it with real patients in
front of them.
I'm not saying don't do any of it.
I'm saying we have more options available.
If a person wants to spend ten years
working under a doctor,
they're probably going to be a better
physician than somebody who just does
clinical stuff in the university and
doesn't go out there and actually see
patients.
What I really want to get to is,
are we going to talk about what Jimmy
was saying yesterday?
There was a ton of messages that I
missed.
Are you mentioning that, Jimmy, publicly,
the big thing?
I was going to mention where I was
last week.
I'm getting a picture together to
supplement it.
I mean,
this to me feels like an idea that
we could do,
that I've done with this particular
organization.
I'm trying to install as I upload the
picture.
I thought it was a good use of
time.
They thought it was a good use of
time last year.
So this is what I spent the last
couple of days doing.
I shot a man in Reno.
Anybody?
Reference?
Huh?
Johnny Cash?
Whatever, guys.
Anyway, so I was at the AOMT conference.
This is the American Association of
Orthopedic Manual Physical Therapists.
Great group of people.
I wasn't necessarily a member when I was
a clinician.
It wasn't really my thing,
but been sort of welcomed in, right?
And they hired me a couple years ago.
They said, hey, we need a podcast.
Essentially, their pitch was,
there's so many people spreading
negativity about manual therapy online,
and we're the manual therapy people.
What do we do about it?
And these are smart people.
They weren't being like – this was the
broad strokes.
And essentially, I was like, well,
what are you going to do about it?
They probably listened to me rant a few
times.
And they were like, well,
we need to do this and this and
this.
And I said, great.
Well, who from your organization –
can do those things,
likes doing those things,
is good at those things,
and will be doing those things three to
six weeks from now.
Never mind three to six months from now.
And they were honest and they were like,
nobody.
Like everybody's going to do a one-off
video and then rant on Twitter,
post something in a Facebook group and run
away.
So I said,
you need to coordinate a strategy.
So they hired me two years ago to
sort of launch their podcast,
which is called Hands On, Hands Off.
And essentially,
it's just super smart manual therapists
talking about super smart manual therapy
things.
I will jump in and host an episode
if need be.
But what I did was I went up
teaching their clinicians,
people on their team who raised their hand
and said, I'll do this.
Teach them how to do it.
But then we do this sprint once a
year where they fly me to their
conference.
And it really does take a lot to
get Jimmy to convince me to fly to
your conference.
I'm a conference person.
I love it.
The energy, they're usually in good spots.
I was in Reno for the first time.
I was up one hundred twenty five bucks
down more than one hundred twenty five
bucks because there's casinos.
But the idea here was they flew myself
and my buddy Drew,
who's a videographer in.
And we recorded twenty six podcast
episodes in two days.
And it might not sound like a lot,
but if you've recorded three podcast
episodes in a row.
Twenty six is a lot.
So I did about twelve the first day
and we're fifteen the next day.
And this is what it looked like.
I mean,
it wasn't a terribly elaborate setup.
We did have the videographer on hand.
So Drew was there to make sure the
cameras were pointing the right direction
and the lighting was good and everything
looked everything looked sweet.
But essentially, twenty six episodes.
I'm no mathematician.
We just handed them half a year's worth
of content in two days.
Is that worth it?
In my opinion, I mean, I'll wax poetic,
but that's what we did.
My assumption is more people will be doing
this in the future,
both in this type of sprint and hiring
and finding people who can create this
content at scale.
So thoughts on a sprint like that.
I love it.
I mean,
it's a page out of the book of
like the hackathons and Google and so many
where you put this focused effort on just
producing a ton of content,
a ton of work.
Did Drew bring the equipment?
Because I saw that photo and I was
like, this is awesome.
I can't believe they have a setup like
this at a conference like that.
So Drew brought all of his video
equipment.
I brought my sort of radio station in
a box, the microphones, everything.
I brought audio.
Drew bought video and photo.
So then, of course,
I took out the little itty bitty mic
that connects to the phone.
And when everybody was at the party,
I was pulling people one at a time
and just asking them like three or four
questions that will chop it up later.
But essentially,
this is just a content creation blitz that
you can use the stuff that we've recorded
Whenever for the rest of the year,
I very, very,
very much tried to go out of my
way of not starting the episodes off or
leading people into a direction of how's
the conference going?
Because I don't want someone talking about
the conference that was in November in
July,
because that's sort of where the end of
these episodes will come out.
This really was about their work,
what they were presenting on.
So they got me in touch with a
lot of speakers,
a lot of leaders in manual therapy.
They know their people.
I said,
you bring me the people that you think
have something to say.
I prescreened them.
So I wasn't winging it,
giving away all my secrets,
prescreened them.
So I had an I had eighty percent
of the conversation sort of lined up like
an evaluation.
I sort of know.
Oh, this is a knee.
But every once in a while we got
to pivot and got in some really weird
nooks and crannies of things.
So hopefully they got enough audio, video,
short form, long form,
medium form content to last them at least
half a year.
I want to just double click on that
because it's genius that you didn't want
to lead the interviewee on, Hey,
how's this, how's this conference going?
And what are your thoughts?
And isn't it nice?
Or what, what's your,
what's the biggest thing that, you know,
your surprise or your takeaway from the
conference, whatever.
you made it almost like evergreen so that
like you said you can post this in
uh what what february or next july or
whatever like you can you can repost this
and it's not going to bring the audience
back to this most recent uh conference
that was in person but anyone that's
listening digitally in the future will
will be like it'll be a better episode
for that audience member and it won't be
like oh it's this conference that i don't
even know what they're talking about so
i'm gonna just skip this episode
There is just something like, you know,
Dave, you love baseball.
I love baseball.
I love hockey.
But if I know the game's two days
old, I'm not watching.
Forget it.
There's nothing to talk about.
I can't.
Like, even if it was a great game,
show me the highlights, but moving on.
If it's live,
there is something with our brains that
knowing that it's live makes the thing.
Now,
next step is convince them to live stream.
And this is something that we've talked
about with an event that's going on this
week, which is PPS.
I really think next year,
what we should start doing is on Monday,
we should start banging on the walls for
someone to pay for us to come to
PPS, live stream, get us a booth.
Then we need a Wi-Fi connection.
We'll bring a guy like Drew.
He'll handle it.
But isn't that where you want to be?
I don't know.
I just don't understand.
I know you're not pitching this,
but how is it that you don't already
have
four of these events a year paying twenty
five thousand dollars per event to have
you and drew there doing this then smaller
state and local events paying five to ten
thousand dollars per event you jimmy loves
to fly and loves to do it it
makes sense i do it's crazy to me
but like this this is just like any
of us treating a patient in the clinic
We know what the patient needs.
We hear what the patient wants.
We give them the plan, the roadmap,
the strategy to get there and they refuse
to do it.
No matter how easy we make it for
them, they will not do it.
This is what we are seeing
globally across the profession.
Like we know the strategy.
The funniest part is by the time it's
just like a bell curve.
By the time most people catch up and
need it,
the cost will have ballooned and the cost
to do it will have ballooned and the
cost to penetrate even one one hundredth
of the market will now be quadrupled down.
This is why when Gary Vee was on
his original YouTube stream,
and I don't even think I was watching
that,
but the people that watched were like,
can't sell wine online, AdWords,
that doesn't make any sense.
But he was able to see around the
corner.
It's what Guy Kawasaki,
who's a big thinker dude, he's like,
you need to be a paradigm jumper.
You can't just be like, well,
I'm going to start a podcast.
and a YouTube channel,
and I'm going to do it twice a
week, not once a week.
That's not a paradigm jump, right?
Paradigm jumping is I'm going to do it
daily.
Someone's going to hold my feet to the
fire and I'm going to do this thing
daily or whatever the next thing is.
The funny part is I'm actually doing this
thing.
So like,
this is like not really my big unveil,
but I think I was sharing some things
in the chat with you guys, which is,
My next unveil is this thing.
I just called it Ignite Lab.
I thought about it for ten minutes on
ChatGPT.
I decided this was my next venture.
I didn't want to call it, like,
PT Pinecast Media, which I've done before.
I sort of wanted to wash that off
and be like, hey, by the way, like,
outside of being a podcast host and the
guy that you know, like,
drinking beer and talking PT.
Like I ran radio stations too, you know,
like I created campaigns for companies
online.
I'm pretty good at most of the things.
I'm pretty good at some of the things.
I know what I'm not good at.
I'm going to hire out.
So essentially Ignite Lab,
I'm being super focused.
So here's me pitching the idea to you
guys.
And then I want to see your thoughts.
So Ignite Lab will do exactly what I'm
doing for AOMT for other organizations.
I want it to be for organizations first.
Because I'd rather charge companies than
people.
The ones that may have a bigger budget
but has a longer sales cycle and more
decision makers to say yes to you.
I mean, there's pros and cons.
Well, yes and no.
So I know how state associations and APTA
academies and sections work.
It's a board.
If you get the board to say yes,
if you really convince them,
if you get past that goalie, they commit.
Right.
But they can absorb a cost like hiring
me to do their content ongoing and then
come out once or twice or three times
a year to do sprints like this.
And they have an offer.
If you did this for a PT clinic,
I think it would have to be big
enough, right, to see how many – because,
Dave, your first question is like, well,
how many patients is this going to get
me?
How long is it going to take for
me to pay this back, right,
as a clinic?
But an association can measure membership
retention, membership growth,
or non-dues revenue.
Those are the three big, hairy,
scary problems for those organizations.
You can measure that over a year or
five years.
Plus, they already have a base.
They've got an audience.
I helped APTA Orthopedics grow,
and we were watching...
their YouTube membership climb.
And I'm like,
you do realize you have eighteen thousand
members and you have two thousand people
subscribe to your YouTube channel.
Like,
let's start with the people within APT
orthopedics.
Like,
what if we just hit them with emails
every week to like join your own YouTube
channel?
And so the low the low hanging fruit
is out there.
So I wanted to start with that.
Plus, I think they have great missions.
Like, I think they have great missions.
They aspire to do great things.
And the final thing I'll add before I
hear both of your ideas on this or
your feelings and thoughts and emotions is
five years ago,
I really needed to try hard to convince
someone like an APTA state chapter or
academy or a section to launch a podcast.
I don't think I need to do that
anymore in twenty twenty five.
I think everyone's sort of at the point
where they're like, yeah, I really should,
you know, be doing this.
This you know,
I should I really should be going to
the gym three times a week, I guess.
All right.
I'm going to hire you.
You're going to do it.
So I think five years ago,
I was Jimmy ranting and raving about
needing to communicate.
I think in twenty twenty five,
I don't need to do that anymore.
Now,
this is where I got the idea of
sitting here at my kitchen.
I was listening to something down the
street,
and it was some dude mowing my neighbor's
lawn.
And my neighbor has a lawnmower.
And lawn mowing is not rocket surgery.
It's not like he's got some special
machine.
In fact,
he's just got the cool one that's,
you know,
the zero turn that looks like a spaceship.
And I was like, well,
why isn't my neighbor doing it?
And I didn't even ask him.
He's not doing it because he doesn't
freaking want to.
Or he doesn't have time.
Or he said, you know what?
The juice versus squeeze in someone else
mowing my lawn is worth whatever you pay
that guy.
And so you don't pay him to mow
your lawn.
You pay him so you don't have to
mow your lawn.
And that's what I said.
Why am I trying to overcomplicate this?
People know they need to create content in
twenty twenty five.
They can buy their own lawnmowers.
In fact,
they have their own lawnmowers in their
hands right now.
So why aren't they doing it?
Because they don't freaking want to.
So I'm going to I'm going to go
the stupidly simple route.
I'm going to do it because, you know,
you need it done and you don't want
to do it or you can't do it
or no one on your staff is going
to continue to do it.
So
I'm going to do it better than you.
There's my offer.
Dave, go first,
and then I want to say something.
Well, I don't know.
I don't have a clear pitch.
I know you're going to do the thing,
like the conference, right?
So you're going to post up in New
York City,
and then you're going to invite me and
other practices, and we pay whatever.
I don't understand.
What am I getting?
What am I paying?
What's the pitch here?
Yeah.
Let me give you the pitch.
All right, hang on.
Oh, you got to slide that?
So I got a little bit – I
drank a bottle of wine yesterday.
I had a day.
Listen,
all I'll say is I had a –
Jimmy had a long day yesterday.
Just got back from Reno.
It was a little jet lagged.
We'll talk about some other stuff later,
but I had a long day yesterday.
That was when you were messaging us.
Now it all makes sense.
Jimmy gets drunk and messages his –
Jimmy gets drunk on messages as podcast
goes.
So, but I was like, let's make something.
So I got the dry erase board out
and I said, what, what's what?
I started thinking like Chris corner who,
by the way,
we should drop a link in the show
notes.
You should watch.
It doesn't, his,
his podcast and YouTube don't make any
sense, but they make complete sense.
He's brilliant,
but he's also not brilliant.
And he'd be the first person to tell
you he's not brilliant.
He's just stupidly simple.
And he says those phrases stupidly simple.
So this is Ignite Lab.
Okay, here's the problem.
I'm gonna focus on associations.
So most associations do great work that
too few people see.
Attention is fragmented,
internal capacity is thin,
and value is hard to prove.
Now this is for APTA sections and
academies, but most associations,
it's in the ether.
Your APTA newsletter was the only way you
found out about stuff.
And now it's not.
So how do you stay relevant as an
association?
You need a system.
You need to make sure that something gets
done.
So that's the problem.
And you know this.
I do not need to convince associations of
slipping numbers or reduction in non-dues
revenue.
As soon as I mentioned this,
I look like a genius because they all
have the same three problems.
We need new members.
We need to keep our members.
We need money outside of membership
dollars.
So I lay this problem out.
So here's the solution.
This is us.
I've been doing it for fifteen years.
This is a slide where I get to
brag.
Hey, this is me.
I've been doing it for twenty fifteen
years in radio, ten years as a podcaster,
which is a little bit disturbing.
So the services that we offer,
here's the menu.
How do I get this?
There we go.
Pretty much what you're going to get is
three different options.
And this is not just going to be
me coming out to your conference.
That's an add-on, Tony, right?
That should be an add-on,
me coming out to your conference.
What you'll get is done for you video,
audio,
and social clips every single month.
I'm not just giving you the apps to
do it.
I'm going to be essentially your
communications director.
but you can't hire me because I'm too
expensive.
If you're a professional association,
I'm your fractional content director.
You hire me, I work with you,
and I work with ten other people who
are sort of similar and just like you.
We come in, we meet monthly or quarterly,
depending on what level you pick.
We map out the next three, six, nine,
twelve months,
and then I sort of become project manager
and help you.
I help your staff become hosts.
How do you host an interview?
Why would you do a webinar?
How do you get things out of a
webinar in terms of members or people to
follow up with?
So I become your fractional content
manager, content director, VP of content.
And I slide in and I do it
for you.
So it's not the to-do list.
It's the to-done list.
It's done.
And then it gets posted and you get
to bask in the awesomeness that is your
content.
Listen, they hire people to clean...
The office to mow the lawn content is
something that needs to be done in twenty
twenty five.
If you're not doing it at scale,
you will be ignored in five years.
You won't exist.
There's my pitch.
Dave.
I love it.
I don't see anything with it.
I would love for you to,
do you have a, so I use,
I still use Stripe.
I don't even care about whatever the,
there might be a cheaper,
maybe Intuit or whatever is like a better,
cheaper,
lower rate of a credit card processor.
I know that you've been,
you've had a lot of projects over the
years, Jimmy,
but you haven't gone and done your own,
own thing.
Do you have a credit card processor?
i have quickbooks that i can take that
i can do that through that's through into
it there we go so i think you
should maybe pitch this to some owners i
pitched it yesterday and and whatever the
price is like can you can you swipe
some credit cards that would be like but
hold on a second that would be a
good start see i thought see dave i
thought you would be for this for
academies and association groups, right?
APTA ortho.
I personally,
I personally wouldn't just be, you know,
them better.
I don't want to go.
I don't want to, they have a budget.
Yes.
But then they have a committee where
they're like, Oh, we must,
we must meet and we must decide and
vote.
And I second, I second the vote.
And I agree.
But hold on.
So I already pitched it yesterday.
I got halfway through the pitch,
and I'm not going to say who it
was because she cannot say no.
She cannot say yes or no.
She's a member of the board.
I got halfway through the pitch,
and she stopped me, and she's like,
can you pitch this in two weeks?
And I said,
I'll pitch it in twelve minutes.
In two weeks?
That kicked the can down the road.
But I know how boards work.
I know how these associations work.
So that's fast.
So I'm not exactly, exactly.
It's slow, but hold on a second.
Yeah.
It's slow, but it's big.
You get in.
I mean,
I've been doing with a opt for two
and a half years.
It could be, it could be bigly, bigly,
bigly, bigly.
So Paul's saying, why not both?
I am not disagreeing to both,
but this is where I wanted to flip
the question.
See, do you think clinics would want this?
Yes.
I mean, I'm, I have,
I just realized like I have a ton
of these random Tony Maritato clips in my
phone from other patients over the years
and I'm trying to put them out.
And then sometimes I'll put it out.
Like last night I posted one and I
forgot the captions.
Like, Oh, let me, should I delete it?
I forgot the captions.
Then I repost it.
And then it had no,
then it had no description.
I'm like, Oh my gosh.
Like I, I just want to outsource this.
Like I do,
I really do want to outsource this,
but then I got the,
I got the clips in my phone and
I got to put them in a Google
drive.
So I do want to outsource this.
Yes.
I'm interested, but, uh, I I'm,
I'm just more of,
I'm from the elk where I like to
just go right to the decision maker if
I can.
And that's all.
Okay.
So I I'm,
I'm with Paul that why not both?
Shout out, Paul.
Thank you for joining in live.
David Rubin.
All right.
All day.
All day, baby.
I mean, I'm still my stronger,
faster clinic.
Wow.
Really?
See, maybe.
I guess so.
I mean, I've done things with large.
I've done things with ATI before.
ATI saw value in this at CSM two
years ago.
They were like,
you're going to come to our booth,
and you're going to just interview our
people and a bunch of random people,
but our booth.
They like...
gave me like a corner of their booth
and I was able to put lights and
cameras in it.
And they were like, this is great.
And then just say,
thanks ATI every episode.
I was like, this is great.
But when I approached big organizations
like this later, big clinics, I mean,
they were like, well,
we already have our own department and
they're doing it.
And then I would look up what they
were doing and no knock.
My guess was nobody was in charge of
organic.
Everybody.
And the stuff that you see big companies
do is so watered down and so safe.
This is where I,
this is where I pulled the Tony Maritato
movie every day.
and I LinkedIn posted at Josh Funk from
Rehab to Perform,
but I tagged the guy on their website
that I'd never heard of before.
But according to their website,
he's the guy in charge of marketing and
communications.
I was like, Josh, I like a lot.
I want to talk to that dude, though,
because that guy's in charge of it.
He's designing it.
So that guy got me excited.
So anyway, that's what I did yesterday.
I drank a bottle of Sauvignon Blanc and
made a pitch deck.
I don't know if that's what normal people
do, but that's what I did.
I see this, by the way, David Bruin,
he is of my generation.
He is like, no credit card, check,
or EFT.
What is EFT?
Electronic funds transfer.
Wire transfer.
Jimmy will not be,
as Jimmy's independent advisor,
he will not be accepting paper checks for
this endeavor.
Yeah.
Credit cards or ACH is what we call
it now.
I want paid in gold.
Gold to balloon.
Bitcoin.
We've got two tracks here.
You've got the long game,
which is going to be slow but higher
budget.
Those are your associations.
It's going to take weeks and months.
To get them on board.
But like you said,
they have money in the accounts.
And then you have your quick like, yes,
cash today.
Small, medium practice owner.
They see the value.
They're already doing it.
They're already spending money on it.
Those are the people that would send over
the money.
and book your flight.
We've been saying this forever.
It's nothing new.
The question always goes back to like with
the associations.
Okay.
Maybe there's somebody in there who sees
the value in it.
Maybe not.
Why are they not already doing it?
Great question.
And the fact that they're not already
doing it is what makes me a little
bit of resistant to say, you know,
you got to find them at like just
the right time.
To where they're ready to do it.
They're frustrated.
Somebody is going to do it out of
anger, out of frustration,
more than intelligence, more than, yeah,
you're right, Jimmy,
you're convincing us this is the right
thing for us to do.
It's we're pissed off.
We're a dying organization.
We need to make a change right now.
I don't even care if I lose ten
thousand dollars.
Let's just do it.
Like that's that's the decision maker that
needs to be there.
But on the smaller side,
on the private practice, you know,
and you have these contacts.
I know you have them in your Rolodex,
if you guys know what that is.
But those are the ones that you're like,
hey, you know, here's the budget.
Let's do it and let's make this happen.
I guess the only reason I was hesitant
about clinic is because when I think about
clinic marketing,
I would want to do a lot of
in-person stuff.
Like to me,
a clinic is what Tony does and what
Dave does, like movement in the clinic.
And I was like,
is the juice going to be worth a
squeeze to fly me to Ohio to do
something like this?
Whereas an association,
it was more webinar interview,
educational based.
So two ways.
I mean,
you're looking at clinics that are in the
three to five million dollars of revenue,
like multiple locations.
Yeah,
they probably have the budget and it's
worth you flying out there,
bringing Drew with you or somebody and
just shooting twelve months of content in
a weekend.
Right.
On the smaller side,
that's where we've talked about, okay,
let's bring them to you,
put you in a central location,
bring outside people in,
shoot a ton of content,
do a little education.
And then,
so now we divide it into three tiers.
We have under a million in revenue who
they come to us, three to five million,
ten million, you go to them.
And then you have the organizations on the
back end that it's going to take a
year to turn the ship around,
but maybe one or two of them will
change direction.
Well, this was, this is the idea.
And by the way,
the disclaimer is I will have these ideas
and I will push other people to do
them.
And then I will be the last person.
I like, I'm the,
I'm the person who needs to take his
own advice the most.
Like I'm the person who's like, dude,
you barely need to know what you're doing.
Just get out there and sell.
And then I'm like, I'm not ready.
I need to,
I'm doing this for no joke.
creating content, I'm using air quotes,
for twenty five years.
Like I've been, you know,
and I'm not an expert at all types,
but I'm smart enough to know and I
know the people who are better at it
than me.
Like like Drew and I are pretty good
at shooting or getting people to do stuff
in front of the camera and capturing it.
But now I want like a really slick
editor to take that footage and turn into
really, really viral stuff.
Like,
I'm going to find a VA or someone
who's going to do it online.
I'm just going to give them a Google
Drive full of content and go,
make two posts a week for the next
fifty two weeks.
Have a great day.
Here's here's your ammo.
But this was the idea I had at
CSM last year, but I didn't follow.
I didn't follow up on it because I
was nervous that it wouldn't be perfect,
which was rent an Airbnb at CSM.
Because a lot of the million dollar,
three million dollar or smaller clinicians
are there looking for that thing to become
the ten million dollar clinic.
I know that they're there because I have
drinks with you while we're there.
We're at the bar together.
Right.
So rent an Airbnb,
fly out a couple of days earlier,
stay a couple of days late when you're
already going to CSM.
And then we become a content machine for
you and five other clinicians for those
two days.
essentially just doing a media blitz on
site at CSM in Los Angeles this year,
next year.
I don't know.
Should I do that?
Yeah.
The answer is going to be yes to
everything right now because nothing is
getting in your way.
What does that say?
David's saying I can – David works –
he's a distributor.
So like in terms of food chain,
like doing the biggest amount of business.
I'm saying this for the audience,
not for us.
But David is saying shoot content for
manufacturers at APTA shows.
Yeah, I didn't necessarily think of that.
Which, I mean,
that's been my focus over the last several
months is – I know.
companies product companies that are
putting you know a hundred a hundred
thousand dollar budget on amazon for
commissions like these are the hidden
opportunities that not enough people are
talking about so like would they find the
value in getting you to generate a bunch
of content with a bunch of different
therapists did we lose jimmy
I think we did.
So I was just going to pitch Jimmy
something else, but now he's not here.
So, okay, Tony,
I'll say it to you and maybe we
can say it to Jimmy later.
So I'm actually,
there's another type of practice owner.
So meaning me where I'm trying to do
the content.
I have some of the digital assets and,
And I just don't like, I get it.
I get like, you got to be consistent.
And then I'm like, oh, I get it.
I kind of nitpick a little bit of
like the caption running through chat GPT,
the description of the post.
And, you know,
I don't even know if hashtags work,
but we're still we're still doing like
thirty hashtags.
So a little bit extra steps.
But like,
I don't I don't like to do it.
I know that it's important.
So I'm actually at the point of like
maybe I'm another I'm a I'm a batch
of potential customers for Jimmy out there
where I'm kind of doing it.
but I don't like doing it.
Like I, I like the,
I like putting it out there.
I like it.
I know it needs to be out there
and I want it out there,
but I don't like to actually set it
up and hit publish.
Like I don't like that part.
And so I think that is who would
pay for something like this because I,
for the past couple of weeks, I've been,
I've been researching like VA companies,
virtual assistants and different companies
that'll like publish social media content
and all that.
And so I,
Maybe that's kind of part of the mix
here.
So that's where I was trying to define
scope because I could give an association
or a company a Google Drive full of
videos and clips.
I could give them a PDF that goes
along with it that says, on this day,
release video three with this caption,
all that stuff.
And then I go,
why the hell am I doing that?
Just hire an extra person.
get them connected to a social media app
like Publer that I use,
and then they can schedule a week,
a month, a quarter,
a year ahead of time.
And now when Dave wants to be reactive,
he can release a video on Wednesday
because he saw a really cool sunrise on
Park Avenue.
He still knows that Tuesday and Thursday,
he's got posts going out.
That's not the only way he's gaining
attention.
So I guess my question is like,
how wide do I make the scope?
Is it everything, soup to nuts?
or is it modular where it's low, medium,
high?
You got Tony, kicking this to Tony.
So my question before I answer that,
like- Tony, I think you're muted.
I can hear him.
Okay, yeah.
Dave, can you hear me?
Dave can't hear me.
Dave, can you hear me?
I hear Jimmy.
I just don't hear Tony.
Oh, I can hear Tony.
Keep going.
That happened the other day.
I don't understand.
Oh yeah.
I was watching you guys live and I
was like, I can hear both of you.
I don't know what's going on.
I can hear you.
All right.
Keep.
All right.
So what are your thoughts?
Where does my scope,
where should my scope be?
I don't think you can go down that
granular.
I think there's already,
I think there's already companies out
there.
Like I'm looking on my computer.
David Isles is a guy he manages his,
the a bunch of media content there's a
bunch of companies agencies out there
doing that stuff for individuals and
smaller businesses that's not the world
you want to get into right your your
unique gift is you understand therapy
specifically pt a little bit of ot
You have connections and deep roots in
there.
I just don't think you want to get
into, you know,
I'm going to hire a VA.
Everybody that I've seen go the VA route
to do editing.
It never looks good.
Dude, I tried it.
I tried it for three months.
It never went well.
It was just always,
I had to over explain.
Then it was done.
And then I had to come in and
fix.
And I was like, at this point,
I'd be done already.
So so like Dave would be somebody you
would do something like that as like a
friend to friend favor for.
Right.
But I don't think Dave would be a
good representative of the larger market
that you would want to focus on.
I think that would be.
Why is that?
I think for Jimmy,
it would be a waste of his connections
and a waste of his talents to go
down that small into a single individual.
I don't think he wants to build a
team.
I don't think he wants to get a
bunch of employees and videographers and
do all that stuff.
Like,
I feel like the thing for Jimmy is
give me a handful of big hits in
a year.
Like,
let me put money in the bank account
just so I don't have to think about
it.
And then let me go and kind of
enjoy and, you know,
do the things that I enjoy doing.
I just think getting down that low.
This is like what Tony talked about.
Sports agents make it bigger for you.
Is that big enough?
Yeah, yeah, yeah.
That's good.
Yeah, I don't know.
I think that I would stick to that
high value client just like Dave does in
his practice.
If we were to put this as a
ratio,
I'm seeing people for a hundred bucks.
Dave has seen people for a thousand bucks,
a ten to one ratio here.
If if Dave would be willing to spend
ten thousand dollars,
Jimmy should be focusing on a business
that's going to spend one hundred thousand
dollars.
I just think for where you are,
the time you've put in the smaller
individual providers are just not where
you're going to get the satisfaction you
need.
You're saying those are the ones that
would do it like a CSM though,
where I could,
I drew and rent out an Airbnb,
be like, okay, day one,
we take the five clinicians to the park
and we do outside Q and a day.
Number two,
we rent out gym space and everybody puts
a gym outfit on.
And now we talk about clinic, you know,
pathology things or who you want to treat.
I'm off camera.
Pitching to you, the question,
so you don't have to self-serve.
Everybody knows that batting practice
doesn't work when you just get up to
the plate,
throw the ball to yourself and swing.
You need someone pitching at you.
And then look,
there are still professional photographers
doing graduation photos.
I know someone who had a six-figure,
mid-six-figure job who said,
I hate this and became a photographer and
is now making more money in her community
doing graduation.
Now she's the...
high school and college graduation photo
woman.
And she crushes it.
That's all she does.
She says no to wedding.
Can you do my wedding?
You did my daughter's.
No, I don't like doing weddings.
And I had to ask my buddy Drew
who can do weddings.
I'm like, aren't weddings bank?
And he goes, yeah, I just hate them.
And I'm like, well, you should do them.
And he's like, no, I like,
then why don't you go do PT Jimmy?
And I'm like, oh yeah, good point.
That'll be fine.
Cause I don't like it.
I didn't feel good doing it.
I didn't think I was effective.
So there I am trying to like give
the same advice to someone else,
but he's right.
Let's keep developing the idea over future
episodes.
I don't want to miss out on Dave's
topic because this is so important.
Okay.
So you made it abundantly clear to the
client.
This is what's going to happen.
The client failed to uphold their end of
the bargain.
it triggered this, you know, okay,
now we're going to have this fee.
So where are we now, Dave?
Yes.
So client was charged a three hundred
fifty dollars for a late cancel and they
messaged my,
they emailed my billing person,
my admin person that does the charges and
myself and said,
This is ridiculous.
The appointments never showed up on my
calendar.
Your physical therapist, Porus,
said it was fine due to my condition.
There was a concussion.
There was some emotional stuff going on.
Please refund to the best of your ability.
That was seventeen hours ago.
I replied,
that's the late cancellation charge that
is clearly displayed on page two of the
two simple pages of new client paperwork
that you signed.
The client replied, Porus,
my physical therapist, said it was fine.
The appointments were also never sent to
me via email.
This is a young patient.
They're under thirty.
They're twenty-something, I think.
Can we make this right,
or we can go down a different route,
Dave?
I'm like, oh, man, because like, OK,
so if you're if you're under thirty,
I'm really trying not to be emotional
here.
But like and I don't want to spend
a lot of money on legal fees or
I know Tony's going to, you know,
I need Tony to, you know,
be like my Jedi Yoda and be like,
it's not worth it.
Who cares?
And I also don't want it to be
like a negative Google review.
So I probably have to bite the bullet
here.
But I really wanted to email back this
patient and say, like,
I've been in New York City for ten
years.
You don't think that I have patients that
are lawyers that would do this pro bono
and I could outlast you?
Like, that's what I really want to say.
I want to come over the top.
I want to jump off the top turnbuckle.
And that's what I want to do.
But this is a therapy session that happens
to be a public live show.
So what do you guys got for me?
Jimmy?
This break.
This is I'm we're never going to get
this right.
Right.
This is like one of those like chicken
or egg things.
Like, should we have a cancellation fee?
And then some people will come in and
go, why'd they cancel in the first place?
It's a it's a communication error.
It's like you can't charge them for this.
But at the same token,
like if I reserved studio time and didn't
show up.
You couldn't make – you're the studio.
You couldn't rent that out because I
reserved it.
I'll go round and round in circles because
then you could look and go, well,
you charge this.
You're going to lose that guy as a
client.
And then you come back and you go,
well,
if he's not willing to uphold his end
of the bargain,
I don't want him as a client.
Fire him.
Exactly.
You're still winning –
if you over explain and made this clear
to me, I,
I booked my haircut dude on this app
Vigaro and it happened during like COVID.
So now it's great.
It was the awkward thing of like showing
up and doing that like weird, like,
You guys got an opening?
And you're counting the heads, going,
who's going with him?
Now it's like, dude, ten-thirty,
I'm your guy.
And it makes me check out and makes
me click okay every time.
If I book with Rod and I don't
show up with Rod,
Rod gets forty bucks and Jimmy still looks
like he has a mop on his head.
I'm okay with it.
So because I'm like,
Rod is doing the math.
How's Rod stay in business?
He cuts hair every twenty seven minutes,
sweeps for three and reloads.
So I get it.
So I am now on the camp of
if I have over explained this.
Sounds like you did.
You owe me money because this is a
business, baby.
So, yeah.
Yeah, I would say, you know,
it's it's one of those deals where I
tend to always take the easy way out.
Now,
not knowing this person on the other side,
it's like you're going to have the
individual that they're going to say stuff
like that.
And doesn't matter.
Doesn't mean anything.
You as soon as you said, you know,
there's other things going on.
There's always psychosocial and anxiety
and all of these things.
dynamics going on.
You're going to have the occasional over
the top who would rather lose tens of
thousands of dollars just to prove a point
that you were wrong and he was right.
All of these things are very real
scenarios that we've dealt with,
we've faced.
Obviously,
the simplest solution would just be to
say, okay, let's do this.
This is our standard policy.
This is what it is.
I would be willing to send my physical
therapist out for one more session,
no extra fee.
And, you know, leave it at that.
Like what makes it a little easier in
that situation is you're not the one doing
it.
You have a layer of distance between you
because it's your therapist going out to
do it.
It's still going to cost you money,
but at least then it's done.
You know, the other options, you just say,
I'm sorry.
Unfortunately, this is the policy.
My hands are tied.
This is this is the agreement you signed.
I'll attach it for you.
I will share a personal story, though.
So I was just on a phone call
about a week ago with an elevator operator
company.
We have an elevator in our building.
We've been a customer of this operator
since two thousand and nine.
We have an informal contract.
We thought it was a twenty year contract.
We're looking at selling the building.
So we're looking at how do we wrap
this contract up early?
He wasn't going to budge.
He had zero interest.
I said, look, buddy,
I am reaching out to you to say
you have no leverage over me.
You can't sue me.
The LLC is going to dissolve as soon
as the building is sold.
Like, I want to make this right.
I want to help you,
but I'm also not going to pay for
extra years of service we're not going to
deliver.
zero interest on his side.
He was like, nope,
this is what it is.
This is what you commit to.
We set the pricing based on a twenty
year term.
We will not terminate this early.
And so it was frustrating.
But as the consumer on my side,
I'm like, I hang up.
I'm like, all right,
clearly this isn't going anywhere.
We're done.
And we ended the conversation.
But what am I going to do?
I'm not going to get an attorney.
I'm not going to fight this like I'll
probably just let it go to default.
He's not going to get an attorney to
try and collect on less money than the
attorney is going to cost.
But it's just a stupid situation.
So what are you thinking about doing?
Yeah.
What's the this is the real life one.
This is reality TV.
Well, so yeah,
nine hours ago was the last email from
this patient.
And can I ask you guys, I think,
I mean, this is a threat.
Can we make this right or we can
go down a different route?
Yeah, it's a threat.
I mean, that's a threat.
That's a threat.
Now, your boy...
I do not like threats.
I don't make threats.
I'm not trying to cause trouble elsewhere,
right?
I like to stay in my lane.
But I don't deal well with this.
Literally,
I just had an attorney that I was
just texting today or yesterday who just
had a procedure.
I have some legal...
support a text away a phone call away
uh to pull some strings if i needed
to but yeah i mean but then it's
like that's a distraction right and i and
i try to come back to like what
would what would tony do he he's uh
i'm not i'm not necessarily saying you're
older tony i'm just saying you have a
lot more you have wisdom you have a
few extra uh you know laps around the
sun so um
Also, it didn't help that my therapist,
real quick, and then we'll get to that.
My therapist, Porus, I said, Porus,
please send me the text messages because
all my therapists are coached and guided
to have a paper trail,
a digital paper trail exactly for this.
She said, please.
please send me either the email or the
text correspondence with timestamps where
you confirm these visits with your client.
And then when they late canceled them,
right?
So now it's crystal clear.
We have the receipts.
And so he sent me that.
And then one of the lines that my
therapist said to the client was, oh,
you know, it's all right.
It's fine or whatever.
And I'm like, I said,
I'm texting my therapist for it's like,
Why did you say this is fine?
There's other ways to say, like,
I understand you overslept or you had a
headache or a bellyache or whatever the
reason,
but our new client paperwork says for any
medical condition,
including COVID or hospitalization or
whatever, like it's just,
it's a late cancel no matter what, right?
So it's all,
all that is stipulated in there.
What was, cause I'm on mobile.
What did David Rubin say?
I've given you legal advice.
There's a lawyer in California named Kim
Kardashian like this.
That's common of the day, David.
Thank you.
Yeah.
So so I mean,
it's totally up to you.
You are one hundred percent in the right
to just say, no, this is the policy.
You know, thank you for your business.
Um, you're also totally fine to,
I will say though, from my understanding,
not as an attorney,
but somebody who has talked to many
attorneys,
it doesn't matter what Borset it's,
what was the signed agreement?
Um,
I shared a YouTube video with you guys
yesterday and,
and this very successful real estate
person said,
people are closing a hundred million
dollar deals for real estate on text.
And he said one of the reasons is
because they don't want to waste time on
the phone.
Time is too valuable.
Maybe we'll talk about that next episode.
Second reason is because there is a paper
trail like you have a clear evidence of
the agreements and what was said and what
was signed.
Now,
I know Boris said that probably on text,
but regardless, you're in the right.
You're fine.
If you don't want to give the money
back or give them a session,
don't do it.
People threats are cheap.
I get threats all the time.
I don't care about threats.
They don't bother me half the time.
They're funny.
But I would just say stick to your
guns if you want to,
if you feel offended.
But don't let your emotion make you make
a stupid decision.
Yeah.
You know,
there's no wrong or right answer.
Yeah.
Type the email.
Delete the email.
Then delete it.
Yeah.
I've worked for people who have typed the
email, sent the email,
and then it leads to more emails.
I'm like, what's your end game here?
But yeah,
I don't think you can necessarily lose.
You're going to win either way.
It's just you get to choose which door
to walk through.
But what are you charging a session?
So this patient,
we're charging their out-of-network
insurance.
It's a really good insurance,
but the late cancel fee is three hundred
fifty dollars.
So their copay was like twenty dollars per
visit through their out-of-network
insurance and their out-of-network pays
really, really well.
but there were two late cancellations.
We're talking about just one,
but there was actually four scheduled
visits, late canceled two.
So already that's a red flag.
So the signed paperwork, size twelve font,
very normal size font on two pages of
new client paperwork,
Three hundred fifty dollars in bold is the
late cancellation.
And the next sentence describes what's a
late cancellation and what's a no show.
And that falls into this.
Look, look, look, look.
Oh, maybe this is a teaser topic.
I just traveled.
And when you book hotels,
I can lock in a rate of two
hundred fifty dollars a night right now,
knowing I could cancel within twenty four
hours,
less than twenty four hours due to check
in like eight a.m.
That's my room,
whether I'm in it or not.
I can pay – instead of two hundred
and fifty dollars for the room,
I can pay two eighty seven and then
I can cancel whenever.
Like they have those – you've seen that
I'm sure, right?
So what they're saying is like you're
paying for flexibility and the ability to
opt out.
It's not an accident.
I'm sure there's some actuary or numbers
guy who's like people –
We'll risk it.
Like, have you ever bought trip insurance?
I've never spent the extra twenty seven
dollars.
Oh, look at that.
Yes.
I know.
On airplanes,
especially around December or January.
Yeah.
But like they understand.
Like,
I don't know if we've talked about that.
So this is a good teaser.
It's like hotel.
The hotel model to your session is one
hundred and fifty dollars.
But it's one seventy five.
And if you cancel, it's you know,
it's free and you can come back whenever.
I don't know.
I got to step out my parting shot.
Dave,
do what makes you sleep well at night.
That's the bottom line.
Like your money is not going to make
a difference in your life.
You do what makes you sleep well at
night.
Guys,
I will see you on the next episode
on Thursday.
I think my parting shot,
I'm just going to say,
I think I'm going to slow play this.
I might reply in the email something like,
are you threatening me?
And I'll put the ball back in his
court.
Does he want to double down?
And then we'll see.
At the end of the day,
I actually don't want...
a one-star Google review.
That's one thing that I don't want.
I don't want a bad review on Google
or Yelp,
which absolutely this person could do.
And so because of online reviews and how
they can affect businesses,
or I don't want him to tell ten
of his friends to go post a one-star
Google review and kind of attack a
business like that.
So we live in the world.
That's the leverage that
this person might have in my mind.
But at the same time,
I agree with Tony,
like the money doesn't make,
it doesn't matter either way.
So it's probably not worth it.
Although, you know, I'm a fighter.
I'm not, I'm a lover and a fighter,
but like,
I'm totally cool with fighting this and
still sleeping well.
So what do you got, Jimmy?
I agree.
All right.
So my my parting shot was the post
that I shared this morning.
And I'll just I'll share it here on
LinkedIn.
I did one of those.
I did a fake one.
It's like I turned forty six today.
Here are forty six lessons I've learned.
Have you seen posts like this?
And then people will do like forty six
different one liners like for attention.
Mine essentially is this.
Number one, you don't need another list.
Number two,
go live some valuable lessons instead of
reading lists from idiots like me on
LinkedIn.
But number three, thank a veteran today.
There's a lot of talk about veterans today
in the last few weeks with the government
shutdown act of service women and men.
Thank a veteran today and thank every day.
Dave Kittle for Tony Meritato.
Make sure you follow all the things on
socials and we'll see you guys back on
Thursday.
Thanks for listening.