hey hey we're live all right it is
november six two thousand twenty five
right now i am your sole host but
shortly dave kittel should be joining
jimmy is somewhere in the world i think
he's in reno
I don't know,
maybe Jimmy had a great night at the
casino last night,
but let's open today's show talking about
how I'm using ChatGPT specifically to kind
of analyze, add copy,
create marketing material,
create content that resonates with
individuals.
So I'm always working on new content,
new content for my physical therapy
business,
new content for other side projects that
I'm working on.
And one of my best ways to brainstorm
ideas is to take what already exists,
bring it into ChatGPT, ask ChatGPT,
now I'm using Five,
to analyze the ad that I'm sharing.
and then go ahead and give me a
breakdown of what's working well,
what's not working well,
what can be improved.
So I just was going through my feed.
I'm going to see if I can bring
this image over.
Let me hide a couple of things here
and I'm going to share my screen.
Kroger is a major national grocery chain
here in Ohio.
They're big everywhere.
I just saw an ad that Kroger is
running right now.
Oops, I didn't mean to do that.
Shoot.
Well, here I'm gonna.
Let me see where you guys go, OK?
I'm going to share the screen.
They are jumping on the GOP one bandwagon.
Now, we know GOP One is super popular.
Weight Loss has been popular forever.
Dave Kittle is joining.
Let me bring him in.
Good morning, Dave.
Morning, Tony.
Where are you?
We are in Coral Springs in the Fort
Lauderdale area of South Florida.
Man, what an awesome trip.
You guys are hitting all the hot spots.
Give a little pull,
a little background here.
So, you know,
you make me want to say something about
escape from New York and the politics of
the recent election, but I'm not going to.
We're going to let it go.
No, we're staying.
We're staying, baby.
There's still plenty of business
opportunity, regardless of what you read,
regardless of what you see.
It ain't all what it is.
All right.
So on the screen,
and I know you're on a phone,
I just started to talk about this,
and you're the perfect person to
brainstorm.
So Kroger,
do you guys have Kroger in New York?
Do you have Kroger where you are?
We do not.
Okay,
so Kroger is just a national grocery
store.
It's a chain, large chain,
publicly traded.
Down in Florida, there's Publix.
Like I used to love going to Publix.
Kroger is jumping on the GLP bandwagon.
They have an ad.
I'm sharing it on the screen.
It says GLP-One balanced meals delivered.
And then there's just a little blurb at
the top.
It says,
take it easy with Tempo's GLP-I balanced
meal, delivered fresh to your doorstep,
fully prepared meals crafted by chefs,
cooks in two minutes.
So, I mean, I like the idea.
Before I get into what I do with
ChatGPT and how I kind of break this
down and turn it into something that I
can use,
Any thoughts off the top of your head
about an ad like this or how something
like this would apply to physical therapy
professions?
Yeah.
So just to recap, GLP-GLP one, is that,
is that pretty much what is in Manjaro
or Wagovi or any of these injection,
these weight loss injection medications?
Is that pretty much it?
Yeah.
Okay.
So, um, with the meal prep here,
you're talking about,
is there any of those chemical substances
in the meals or are they literally just
like using the branding of the GLP one
to get attention and get market share and
sell more of their stuff?
Yeah,
it has nothing to do with the medication
itself.
It's simply you are trying to lose weight.
You're taking these medications to lose
the weight.
You recognize, you as a consumer,
you recognize there's recognition with
GLP-I.
So we're going to grab that and we're
going to say, hey,
these foods go along with that medication,
even though we don't have anything to do
with the medications.
Well,
I know you well enough and I know
the next step of what you're going to
do, but let's, uh, let's get into it.
Okay.
So obviously my niche from a clinical
perspective is total knee replacement.
There's a huge community within total knee
replacement.
That's trying to lose weight.
They're doing, uh, all of the, you know,
Zempik, Manjaro, any,
I don't even know a lot of the
brand names,
but they're doing all of that stuff.
Some do well, some do terrible.
The big negative that I've heard is you
lose a lot of muscle in addition to
losing the weight.
So in my mind, my clinical brain says,
OK, awesome,
I'm going to create just like Kroger
created a food to support the weight loss
of food program.
I'm going to create a muscle protective
program.
I'm going to create a strength training
program.
But what I want to create isn't,
you know, important.
It's what does the consumer want to
purchase?
What is the consumer looking for?
What is the need that the consumer has
that I can then fulfill?
And so I'm going to share this back
up here.
I put that screenshot.
Let me find a better way.
I put that screenshot into CheckPT.
And what I did was I said,
analyze this ad,
give me a list of three things that
were done well,
and three things that can be improved.
Anybody can do this right now with any
ad.
You look at an Athletico ad,
you look at a personal training ad,
you look at a Pilates studio ad,
you can pull it in, take a screenshot.
And just real quick,
for those of you listening, not watching,
three things done well,
clear message and targeting.
So it says the phrase GLP-I balanced meal
is
Immediately connects with people using
GLP-I medications like Ozempic, Wagovi,
Manjaro.
It's a simple and clean visuals.
The blue background, the white text,
the neat meal photo make it easy for
the ad to be scanned and look
professional.
And then simple call to action.
Sixty percent off your first box is
concise.
High value immediately gives a reason to
click.
Things that could be done better.
ad context or benefit the ad assumes that
the audience understands what glp-one
balanced meals are what it means i was
shocked you didn't immediately know but
that just goes to show like you don't
have a weight problem you're not trying to
lose weight you're in a different phase of
life i just i just wanted to confirm
i just wanted to confirm that there's not
there's the medications are not within
this meal prep it's just a supplement to
the medication shots that someone's
receiving or getting
So it says, you know,
a short subline like protein rich meals
designed to complement your GOP one
routine.
It could help increase clarity.
There is no human connection.
There is no people there.
There's nothing to relate to.
And then brand or trust signals.
The Kroger logo is tiny.
Quote, Tempo by Home Chef.
It's unfamiliar.
Now,
I think Home Chef is like an in-house
Kroger brand.
I'm not positive,
but I think it's like Kirkland for Costco.
I think it's just their like version of
Blue Apron and stuff like that.
So anyway, then I just said, hey,
how do I use this to market to
my community?
There's a lot of people in total knee
replacement who want to lose weight and
they're taking this medication.
I said,
generate a Facebook post formatted for my
total knee replacement audience.
Before I read this,
any feedback on what you see that ChatGPT
saw?
More about what ChatDMK saw.
So which is...
got the you got the glp-one experience
which is it active or passive is that
is that is that routine is that approach
is that in your opinion is that active
or passive for weight loss passive passive
a meal plan or eating meals in general
eating any meal including this glp-one
meal approach is that active or passive
i'm gonna say eating a meal is active
You can sit on your couch and eat
it.
You know I'm trying to corner you and
you're trying to get out of it.
No, no.
I mean, from my perspective,
and I'm genuine curious to what you're
going to say, people who are, me included,
like I've gained twenty pounds over the
last few years.
I mean,
a ridiculous amount of weight relative to
lifestyle and everything else that I work
so hard on.
And so when I look,
every single meal is an active,
like active event for me.
I'm thinking about what I'm putting in my
mouth.
I'm thinking about what I'm eating.
I'm thinking about why I'm eating it.
I'm thinking about, am I hungry?
What am I looking for?
Is it a dopamine release?
Is it a serotonin release?
Like every single,
and I think we don't give credit where
credit is due.
I've honestly never met somebody who's
trying to lose weight,
who isn't
virtually obsessive most of them i'm
obsessive and it's just not working and
they've tried all the stuff and they've
done all the right things and you know
we've got all that conversation to have in
a separate post but um i do i
really think every meal is active it's an
active uh event
The way you described it,
I cannot disagree.
So I would say that makes sense.
And I agree with you that in your
head and what you're going through,
that certainly sounds active.
I just think most Americans that are
getting the GLP-I shot, that's passive.
And when they sit and they eat and
they're watching TV or they're just eating
whatever because of other psychological
issues or emotional issues and past
history and all this other stuff,
uh, stress, whatever it might be or sleep.
Um,
I think most Americans are passive in
terms of eating.
So that's,
that's all I was going to say is
like the GLP one shot is passive for
weight loss eating for most people.
I think it's passive.
And then if you're going to spin this
and say GLP one muscle building, whatever,
I think it's going to be a stretch.
I think it's easier to do what I'm
already doing with like,
stroke success program parkinson's
breakthrough program you know putting a
wrapper around the things that we already
do where the consumers are already wanting
that for themselves or their spouse or
their mother father that have parkinson's
or stroke or ms or whatever i i
would love to see how this goes in
terms of testing it marketing and all that
But I can't imagine there being a great
response to it because in my opinion,
it's passive shot, passive food eating.
That person has gone through a lot of
passive stuff because of other issues that
is not their fault typically,
or it's a lot going on.
But then if you introduce then the muscle
building, physical therapy,
strength and conditioning,
however you wanna wrap it for GLP-I,
it's like passive, passive,
now active all of a sudden.
Now that is the right approach to have
an active approach,
but I don't think it's gonna resonate with
the folks that are already choosing a
passive injection for weight loss.
Now, you and I agree,
and I tried to pre-frame it in this
way.
I said,
my clinical brain says you need to build
strength.
You need to protect your muscle because
that's what I want people to want.
I want you person who's losing weight to
want to value muscle protection, strength,
hypertrophy, all of those things.
But they typically don't.
They don't.
You're right.
That is very low on the priority list.
Um,
And this is where I think we fall
off of creating something effective.
Now,
I haven't looked at the ad that ChatGPT
made for me.
That's why I'm curious.
We'll look at it together.
If I try to approach this with my
clinical brain, I would say, hey,
you've got to protect muscle mass.
And if you're not strong,
even though you're skinny,
you're not going to be healthy and you're
going to lose function.
They don't care.
Most of the community does not care.
Something that I do think is interesting,
though,
going in this direction is back to.
I don't want to sell two hundred and
fifty dollar physical therapy sessions to
somebody who is driving a nineteen seventy
two Datsun car.
You know, I don't want to.
It is the wrong audience.
Once I step into this GLP one world,
now we're stepping into they don't just
most of them pay out of pocket for
this five hundred to a thousand dollars a
month in a lot of cases.
They're also paying out of pocket for
Botox.
They're also paying out of pocket for a
salon, hair done, nails done, skin,
airbrush, like all of these other things.
And so now I'm stepping into just because
I'm hitting this topic,
an audience that values aesthetics or
value certain things,
and they're willing to pay for it.
And they know that they're going to pay
for it.
And they know that it's going to be
expensive when they pay for it.
so i do think you immediately hit a
new demographic a new population when you
go that direction so let me take a
look at what chad gpt actually created and
make sure i know you guys it's too
small to read but i'll just read it
okay the headline recovering from a total
knee replacement while taking glp-one
medication you're not alone and you're in
the perfect position to make real lasting
change
Medications like Wegovy, Mongero,
Ozempic are helping millions of people
lose weight,
but the real win comes when that weight
loss turns into better movement,
stronger muscles,
and less pain in the joints that take
the most stress, like your knees.
As a physical therapist,
I'm seeing patients every week who are
combining a GLP-I medication with
post-surgical rehab program.
Now, that's true.
Breaking the conversation,
I am seeing at least thirty percent of
my knee referrals are on a GLP-I
medication.
Okay, go back into reading.
Here's what we've learned.
Weight loss reduces joint pressure and
makes early rehab easier.
Balanced nutrition keeps healing on track.
Don't skip the protein.
Consistent, gentle exercise.
Notice it says consistent,
gentle exercise.
Helps your body burn fat and build muscle.
No, it doesn't.
Mindful progress prevents the too fast,
too soon trap that can delay recovery.
Whether you had your knee replaced two
weeks ago or two years ago,
this is the time to build strength safely.
Losing weight helps a number,
not just the number on the scale,
but also physical therapy changes the way
your body moves and feels.
We're almost done, guys.
if you're using a gop one and working
toward better mobility after your knee
replacement i created a free guide that
explains the top five pt exercises to
maximize results while on gop one
medication comment gop one below and i'll
send it your way remember the goal isn't
to lose weight
The goal is to walk farther, climb easier,
live pain free.
Let me know.
Are you using a GOP one medication right
now?
What changes have you noticed in your
knees or your daily movement?
Then just as Anthony Meritato,
total therapy solutions.
And that's it.
What are your thoughts?
My thoughts.
I would love for you to consider posting
that on your Facebook page.
And do not make the PDF deliverable until
someone reaches out and asks for it.
I'll get a chat GPT to make the
PDF.
I should be able to just do a
quick video to go along with the PDF.
I'll verbally say the top five.
I'll type out the top five.
GPT has been making some amazing scripts
for me.
I never used to use a script until
I started doing it like this.
But absolutely, I'll put it out there.
I'll see what the response is.
And then we'll come back in a week
or two and we'll share it.
I'll even put paid ad dollars behind it
just to see where it goes.
Okay.
All right.
What else you got?
I know you're on vacation.
I don't want to do a full hour.
Thirty minutes is plenty.
Let's hit one more topic.
I have a question.
So you shared one of my Instagram posts
recently.
I really appreciate that,
the feedback on it.
Can we describe for the audience what that
post was and what compelled you to then
share?
I think you shared two recently,
but the one where I was running and
then I squatted down,
I knelt down and I was showing my
knee about knee pain around the kneecap.
And you said something like that was like
your favorite video of mine so far.
So I love that.
I love the feedback.
Thank you.
what resonated with you because i i'm
because you know your audience very well
and you just you know the end user
very well that's on the other side of
all these smartphones across the country
especially in ohio but definitely
everywhere in the world so what resonated
with you and how can the audience learn
why that was so why it caught your
eye why it was interesting what about it
So we'll hit them both because while I
like and appreciate both of them,
the running one absolutely resonated with
me.
The manual therapy one absolutely did not
resonate with me.
But I don't know if you saw the
comment.
It a hundred percent resonated with
another therapist.
Okay, so the running one.
I think the thing that stood out to
me, one, obviously I know you,
there's facial recognition,
but it was a good video.
The sound was good.
The composition of the video was well
done.
Me as a fifty-year-old runner, you know,
I could relate to the scene that I'm
watching.
And then you in real time getting down,
pointing,
like showing me all of this stuff on
camera.
I just thought it was a great job.
It built a connection.
Even if we didn't have a connection
before,
that's the kind of video that builds a
connection between the consumer and the
producer.
So I think all of that was really
well done.
It didn't feel super salesy.
I didn't feel like you were making things
up.
I don't remember the exact details of it,
but I know that was a good video
to build a connection,
to start a relationship.
The other one.
Now,
and I'll describe it for the audience,
it's your therapist in a client's home
doing manual therapy.
You know, I'm really on the fence here.
This is stuff that I would say in
private.
Let it rip.
Watching it.
So even from, you know,
what if I love the manual therapy?
Just watching it, I'm like,
he just seems very tentative.
The way he was touching the client just
seems very tentative,
kind of uncomfortable, a little bit shy.
He wasn't, in my opinion,
from an outside person looking in,
it didn't feel like he was deep in
there, committed, really engaged.
It just was kind of gentle.
And I could see people who want that
kind of deep pressure and the real
connection.
They were like,
this is a waste of time.
What is he doing?
You know, okay.
The good parts though,
the thing that's- And I can see exactly
what you're talking about.
And I see it.
And then, you know,
I think he is a newer therapist.
He's not doing a ton of video.
I go back to my early videos.
I was way worse than him.
He's way ahead of me.
So, you know, I totally get it.
The good things, though,
the things that did stand out,
like obviously it positions you and your
business as, hey,
we're going to touch you.
We're going to work on you.
We're manual therapy based.
I thought it was very interesting to see
him doing the thing with the toe.
He was mobilizing the great toe maybe and
doing something on the arch or the plantar
fascia issue.
I thought that was different.
That's not something I'm expecting to see.
I didn't feel like that was tentative,
whereas working on the glute med or
whatever he was doing,
that I just felt was too gentle.
He needed to be more aggressive.
The fact that it was a pregnant woman
laying there, I think, is huge.
That's a target demographic.
I think that's awesome.
There were absolutely great things.
Now, the therapist who commented...
Her specific words were something along
the lines of, I'm paraphrasing,
none of this telehealth bullshit,
hands-on paraphrase.
Okay,
she's been a huge anti-telehealth
therapist.
She believes that most telehealth is
fraudulent and a waste of money and a
waste of time.
That's fine.
That's her position.
She's been a therapist,
maybe an OT for a long time.
She's gone to therapy.
She's expressed her opinions.
I believe there's huge value in
telehealth, but yeah, both of them.
Now, why did I share them?
I share them for two reasons.
One,
I want other therapists to see what you're
doing, what therapists are doing.
Two,
any view is going to be a good
view,
especially when you're trying to grow your
audience.
So I have a hunch that sharing it
even to our community of other therapists,
they're going to watch just out of
curiosity and just to see what somebody is
doing,
even though they're not your target
demographic,
it's still going to help drive views and
engagement.
What are your thoughts?
Yes.
So a couple of things just to back
up and support my therapist, of course,
Meta.
That video was the first video where I
was recording while he's treating a
patient.
So that was the first time ever.
And it's like I recorded all these
different clips.
I actually recorded on my iPad a separate
view of like forty or fifty minutes just
straight.
So like that I could upload to maybe
YouTube in the future.
And that's another episode.
i had a bunch of these clips and
i was like you know what i know
it's not perfect i i know i know
come on i have enough awareness i
understand it's not perfect but i'm like i
need to get it out there and that's
why i did the voiceover so it's my
voice over because when they were talking
like i still need to work on getting
uh lapel mics and all that which is
the next step so the audio between the
therapist and the client you could hear it
but it was like it wasn't great so
i'm like all right you know what i'm
gonna get the the
the exact script like the the caption and
the description of the post i read it
as the voiceover and then that was the
actual the same text in the post so
i was like i'm gonna put my voice
over it because i think that'll be better
and then of course the captions because if
someone watches the video and it's you
know silent and the and the audio is
off they could still see the captions of
it to draw more people in and all
that so for port to porous credit that
was the first
video of his boss,
another physical therapist,
recording a video of him,
which was he's never done it ever before
in his life.
Right.
So like you said,
it's going to be better.
It's going to take more reps.
I did that because I'm like,
I want to get I don't want all
the videos to be me.
I don't want to treat patients.
I can't.
I'm super busy.
I I want my therapist to get busy.
So I want other people,
whether it's referral sources,
whether it's colleagues,
whether it's future therapists that are
looking around
when they're potentially applying to us
and they can see our social media
footprint,
that plus potentially attracting potential
new patients and clients and leads and all
that.
So in a nutshell, I was like,
I already have all these clips.
Let me just mash them together.
We have other clips with him and her
where it's a seated position and they're
doing other stretches and other things.
So I was just like,
let's just get it out there.
I know it's all going to get better
in the future, whether it's better audio,
better angles, better lighting.
more confidence with whatever the
treatment is that they're delivering.
And it's the thing you just everybody
needs reps, you know,
everybody needs reps and shout out to him
for being willing to let you do it.
I've got therapists out there behind this
door right now who will not let me
record them.
So you are ahead of me in that
capacity.
The other thing for people watching,
you know,
is understanding
I don't have the classifications of like
top of funnel,
bottom of funnel and like all of these
things laid out real well.
But this kind of content,
it's not a hard sell.
It's just it's one of those things where
viewers are swiping.
They pause for a second,
maybe three seconds.
They're like, oh, cool.
She's pregnant.
And this person is doing that.
They're not thinking that much about it.
We're overanalyzing it.
The person watching it,
it's just a little blip on the screen.
And then maybe they see a second one
and a third one.
Then maybe they see a paid ad and
they're like,
there's a connection here that resonates
with them.
the best people that I know in this
world,
like the marketing and ads and media,
they all say the same thing.
They're like, look,
the organic content is the library that's
out there.
You run the paid ads.
The paid ads just reminds them that they
saw something organic.
The organic is just to give them exposure
to the idea that there's a service that
does this.
And then they'll come in and then that's
when they'll start to investigate when
they're ready to buy, you know?
And so I just think,
Don't stress out.
I'm not telling you.
I'm telling people watching.
Don't stress out.
Just start recording.
Even if it's a ten second clip,
a five second clip,
like some of my best clips are fifteen
seconds or less.
I also have minute long clips that do
really well.
You never know what's going to hit the
algorithm at the right time for the right
person.
And again, could be photos, you know.
So what I would tell Dave is I
would say.
That really could have been two separate
clips.
It didn't have to be one clip.
You could cut that into two at least,
maybe even three.
You could grab stills.
So I would grab single frames out of
that.
I would put those stills up as photo
posts.
keep the video posts up there,
see what's doing better.
And then for the photos, well,
for everything, but also for the photos,
what I do is I take the still
frame, I put it into ChatGPT,
I give it a little context about what's
there,
and I ask it to generate a post.
And then I share that on both my
Facebook and Instagram.
I use the media business suite to do
that.
I just shared a video explaining the
workflow.
But
one piece of content like that could turn
into five to ten posts easily for you.
also really quick i wanted to ask you
it seems like there's a lot of practices
across the country where they are doing
some of like the tick tock style videos
but on instagram where it's the therapist
doing something voicing whatever but like
it's some tick tock or instagram audio
that's like from a movie or a tv
show or some some meme or whatever uh
it's from a talk show whatever it is
i get it because it probably is just
makes it super easy to do like a
tick tock type thing like oh someone else
did it and like we can just recreate
it and it's that audio we act it
out but it's someone else's audio on top
of that and yeah i guess it helps
in terms of volume of total content but
my intention my thought is like wouldn't
it be better for my practices reels and
videos and all that to either be my
therapist audio them speaking or me
speaking that's why i did the voice over
with porus's
video.
Do you know what I'm saying?
Like if you're going to do content,
doesn't it make sense to do it all
the way and like your own,
like a hundred percent yourself.
So like it's your,
you're depicting your therapist or your,
or your clients or yourself or your audio
or, you know, something like that.
But as opposed to like,
I get it volume of content,
you gotta use some of the other stuff
that's out there.
You, some of the other, you know,
little voice clips or whatever.
Do you know what I'm talking about?
Yeah,
and I don't do a lot of the
memes.
I don't do a lot of the TikTok
dances.
I don't do the challenges,
the movement challenges and things like
that.
I think there was a time where you
would use a technique like that to grow
the audience.
I will say I think that there is
a social proof element of having a hundred
thousand plus followers.
You know,
I think there is benefit to that.
And using a strategy like that back in
the day might have gotten you there
quicker.
But today I just see no value.
You know,
there's there's people that are going to
do it a billion times better than you.
They're funnier than you.
They're better looking than you.
They're younger than you.
Leave that to them.
I would focus and we would focus on
kind of this in between where we're
showing real patient engagement.
We're sharing information,
educational content that's entertaining as
opposed to entertaining content to try and
grow the following, you know,
and that's where we go back to.
Like,
I pretty much I haven't posted on LinkedIn
for weeks now, but.
But even though the LinkedIn audience is
so tiny,
the value of a LinkedIn connection is so
much higher than the value of a Facebook
business page connection.
Even though my Facebook business page is
growing and much,
much larger than LinkedIn.
So it just comes back to what's the
intent?
What is the goal?
If you're going to make a channel that's
a meme channel, there's Instagram,
two million follower meme channels that
make plenty of money.
Okay, go do it.
But I think for most of us,
that's not where we want to be.
Makes sense.
So let me ask you this.
This will be the last segment.
I shared the video or the screenshot of
the HIMSS ad where it was pay for
six months up front.
Again, I think it was the GLP-I.
I'll see if I can pull it up.
I've got thoughts about why that's an
effective strategy.
What are you thinking if you thought about
that at all?
yeah so awesome share thank you for
sharing that and so for someone that's
looking to do again one of these weight
loss shots or drugs or whatever um paying
for six months up front maybe you maybe
maybe some people look at it as like
oh so like maybe there's like a volume
based discount right but really i think
deep down or the bigger percentage of it
is like
And that's filtering in people who are
going to be serious that are actually
going to,
that are going to do it for a
longer period of time.
And in six months, like it'll,
whatever the research is on it,
like in three to four to six months
or whatever is when you'll see a lot
more of the weight loss.
And I think a lot of people that
are on the shot are probably historically,
or even currently not, uh,
not sold or not happy with the first
like,
thirty or sixty days or ninety days of
being on this shot, right?
So it's kind of like,
it probably builds in the timeline of when
you're going to see results.
And also,
if someone pays for six months up front,
they're going to be
Believe it or not, Tony,
they're going to be even more considerate
about other things.
Maybe they're going to weigh themselves
more often.
Maybe they're going to watch what they eat
a little bit more.
Maybe they're going to walk a little bit
more because they're like, oh,
I'm already committed for this six-month
thing,
so I might as well be a little
bit better with all my other decisions and
behaviors and all that.
but paying for six months upfront makes a
ton of sense.
I think the root,
the root part of this is that there's
not a big difference in weight loss
between the first maybe thirty, sixty,
ninety, whatever days in.
But by six months, I think on average,
whatever, you know,
I'm sure there's stats for it,
but there's going to be a big bulk
of people that will see some meaningful
results,
whether clinically statistic or clinically
relevant results or just meaningful
results to them, however they define that.
Yeah, I've always said this.
It's like whatever your pricing model,
you price to incentivize the action you
need from the client.
I don't like selling individual sessions
because, you know,
I'm not going to do anything in a
single session that's going to be
measurable or beneficial unless it's a one
time plan of care.
Now, I'll get people that come to me.
They need one one evaluation to justify
the next step in their journey.
That's fine.
but here's on the screen it says one
upfront payment six months of weight loss
lock in six months of treatment no hidden
fees weight loss by hymns you got the
guy he's lifting up his shirt you know
showing his belly um i tried to run
an ad like this not too long ago
didn't really do much for me uh for
my business
Then you got a little bit of narrative.
I'm not going to read it, but basically,
you know, personalized plan,
personalized results,
weight loss plan built around your health
lifestyle goals.
You could do a better job using ChatGPT
to create better narrative than this.
Dave is a huge fan of copywriting and
direct response, as am I.
I would cue ChatGPT to turn this into
something better that speaks to a specific
person.
As a quick sidebar,
when I use ChatGPT to write up posts
or scripts or whatever,
I don't know if you're doing this,
but I am specifically telling ChatGPT,
use direct response copywriting like the
legendary copywriters, Gary Halbert,
Claude Hopkins, David Ogilvie,
there's like five or six or whatever
names.
And I'll put that in.
that is a savvy move actually um maybe
we'll maybe we'll have to delete this part
because i don't want everyone using that i
want to i just want us to use
it no i do exactly the same thing
i um the other one that i add
in there is alex hermosi is not your
million dollar offer do you hear me can
you hear me i can see you um
i see i just can't hear you maybe
it's on my side i'm not sure
Check, check.
How about now?
Wrap it up.
I don't know if the audience can hear
me or Tony.
Let's go party shots really quick.
Again, we've talked about a million times,
you guys are watching or listening,
but watching this live or on the replay
with video.
Video,
I want to continue to focus on with
my practice.
It will get us or help us achieve
more of our goals, more of our impact,
more of our financial goals,
hire more therapists, get more patients,
get more referral sources.
That's my parting shot.
Tony, I'll kick it over to you,
although I don't know if I can hear
you or the audience can hear you.
I don't know.
No.
How about now?
All right.
All right, guys.
That's it for today's show.
We'll see you next time on Tuesday, A.M.
Eastern Time, Tuesday, Thursday, here.
Tony Meritato, Jimmy McKay,
Dave Kittle on The Breakfast Club.
Thank you so much.
Bye.