WEBVTT

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It's just Dave today.

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No, he's early.

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That's why we're highlighting him.

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There he is.

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Everybody's here.

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It's good to have

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personality in those things, right?

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Good morning.

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It's Tuesday the seventeenth.

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We want to kick it off.

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I do like when we can close loops,

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when we talk about

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something and that it doesn't disappear,

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right?

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previously on pt breakfast

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club uh dave was talking

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about a golden ticket idea

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and I remember thinking I

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don't like this idea I love

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this idea let's give a

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quick like previously on pt

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breakfast club like give it

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like a we call it a re-rack

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like if you if someone were

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to just join set them up

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with what it was and then

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what happened and then

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we'll give them an update

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yeah created uh using chat

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gbt created uh this

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golden ticket complimentary

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treatment idea that expires

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at the end of the month and

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basically listed some of

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our services and sort of

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sent it to some people that

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were completely cold on Instagram.

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Also sent an email text to a

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lot of our current and

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previous patients and clients.

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And it's hilarious.

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The only person so far that

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took us up on it is a

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completely cold lead,

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completely cold person who

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I never spoke with, never met,

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no connection, no mutual connections,

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nothing.

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Because this person was

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commenting on a surgeon's

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Instagram page about some

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other topic around her ACL tear.

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I saw that comment.

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And then I went to her profile,

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liked a couple things,

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maybe commented or something.

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She commented back, long story short.

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Then I DM'd her the golden ticket,

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the little digital thing.

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And I was like, hey.

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You're obviously putting out

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content around your ACL tear.

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And if you're interested,

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here's one free treatment.

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It expires at the end of the month.

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It could be a house call.

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It could be also at our

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Midtown Manhattan office on

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West fifty-seventh Street.

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And she's like, yeah, awesome.

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I'm interested.

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And so

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I've been trying to

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coordinate my other therapist,

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Porus Mehta, to do this.

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And I was going to record

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everything because I don't

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want patients hooked on me

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because I'm not in patient care.

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And so it didn't work out with scheduling.

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And I was like, screw it.

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I'm just going to do it myself.

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So we did it yesterday.

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I did...

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In terms of not just closing the loop,

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but letting folks know that

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you don't have to be

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high-tech like Tony

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Meritato and Jimmy McKay,

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you can start at whatever you have.

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What I did is I set up an

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iPad horizontally and I

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recorded five zero,

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fifty minutes of the interaction.

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Which I guess I'm going to

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just post to a new YouTube account,

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which I am now on the hook

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of starting because I've

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said it for Concierge Pain Relief,

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my practice.

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So that was running in the

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background on a desk.

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And then I did some with my phone,

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a minute, minute and a half, whatever,

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thirty second clips.

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of this prospective patient

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client whatever you want to

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call it uh she was

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experiencing some knee

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discomfort so we did some

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stim pod around the knee

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the quad showed her quad

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activation a little muscle

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re-education type stuff

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But long story short,

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we're closing the loop on

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that interaction in terms

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of a little bit.

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It's kind of like two things.

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One is outbound.

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One is like not having any

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fear of rejection.

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Outbound meaning I was I was

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sending cold messages to

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people that are already in

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the area talking about their injuries.

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uh it's actually pretty easy

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to find those folks because

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they're they make it known

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like they put in their bio

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like acl tear ninety

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percent torn or you know

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back pain or parkinson's or

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ms warrior or whatever

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right so like people like

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that they identify with it um

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I sent you guys a video and I know,

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you know, Jimmy, uh, nicely, uh,

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remixed it.

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Yeah.

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Uh, so, so this was, you sent,

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you sent in the group chat, like, Hey,

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here's,

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here's a minute and I cut it down to like,

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and I ran it through an app

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and gave it some judge.

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I'll just share a little bit.

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I'll do.

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All right.

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So we're doing a little STEM pod.

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Uh, Susan, you Twitter ACL in March,

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March seven, she said,

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Okay.

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And you've had a whole bunch of treatments,

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PRPs, stem cell.

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You're doing acupuncture weekly.

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You're going back to Pilates.

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You're doing exercise.

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Showing her story.

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If anybody around is also

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going through that, they see them,

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in my opinion, they see themselves.

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Like this video is not about Dave,

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but because Dave owns the channel,

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Dave's CBS.

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So I think a lot of people

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try to be the show.

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Like early on in PT podcasting,

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nine and a half years ago,

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a lot of people grabbed a

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microphone and launched a podcast.

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And they were like,

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I can't wait to show you how smart I am.

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Whereas Jimmy was like,

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I can't wait to show you

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how much stuff I don't know,

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but we're going to figure

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it out in three minutes.

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I think this is similar

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where the patient is the

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person going through the thing.

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But if you're also going

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through the thing and you

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happen to be in Manhattan,

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like this is the beginning

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of you being the Stu McGill.

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Not crazy.

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Sometimes he's smart,

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but he's also a little off the edge,

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but he's just like the lower back guy.

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But the way he was lower back guy,

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he didn't even do it through content.

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Right.

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He did it the old, old, old school way,

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which is like, this is all like he put,

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he put out there.

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You're not showing ACL.

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Like if you wanted to be ACL.

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Yeah,

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but I don't want to be the Stu McGill

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in terms of treatment.

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I don't want New Yorkers to say,

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I need to go be treated by Dave Kittle.

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I want New Yorkers to say,

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I need concierge pain relief.

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And it doesn't matter which

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therapists over the years

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come and go or whatever.

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It's the whole thing.

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the whole brand promise but

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anyway real quick I did use

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chat gbt got a social media

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release a new one that it

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basically says like hey

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this is you know you have

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you're giving us full

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consent uh we're recording

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videos also we have the

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right we own this these

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digital assets forever uh

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once we post them whatever

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we can modify them change

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them we can take them down

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we can leave them up like

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and you can't tell us like

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later like it needs to be

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pulled down for whatever reason

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So as long as we didn't

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discuss any sensitive information,

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which we didn't,

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I didn't even get into

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asking her anything about

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what company she works for, her job,

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nothing.

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It was all about her ACL,

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all about her experience.

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We talked about her skiing.

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We talked about all the

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things she cares about.

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And it went super well.

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And so now I got some of

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those digital assets that I

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shared with you guys and many,

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many more to get those out there.

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And so a couple of things,

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Tony and Will Boyd.

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So Tony Meritato and Will Boyd,

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a couple of the...

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previous comments that

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they've made over the years,

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like Tony would get

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patients just from

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recording patient videos like this.

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I want him to chime in

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because I think Tony is the

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master at this.

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I don't think there's anyone

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better in the country that

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does videos of their

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patients in the treatment

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experience where the video

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camera is like a fly on the

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wall kind of thing.

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And Tony talks over the

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video or he'll have music over the video.

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Sometimes it depends on the video.

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So the combination of that

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got me going where Tony has

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mentioned over the years,

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like patients will find him,

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they'll pay for

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out-of-pocket services or

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they'll come and drive

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further just to get there.

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And the combination of Will

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Boyd recently saying, you know,

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if he were to start a practice,

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he would do something around modalities.

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And I know there's a little theater,

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we could get into that.

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I know there's a little

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theater around the

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modalities and all this and

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the stim pod that beeps and

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it causes a muscle twitch and all that.

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obviously I did that on

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purpose but I know I use

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this machine myself and it

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works I love it it reduces

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soreness and you know

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discomfort and stuff before

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and after my baseball games

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um but obviously I chose

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that instead of like

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therapeutic exercise for

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the for this acl right so

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like um I use a little bit

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of the you know the will

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boy techniques I use a

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little bit of tony's previous techniques

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uh but um yeah I mean if

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there's any other questions

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and thoughts we can

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certainly discuss it but

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you know I again I just

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think tony's the master at

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it I'm just trying to

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follow the things that he's

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already done that have been

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proven to work

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Real quick.

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I mean, I love it.

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When you sent it over,

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I thought it was great.

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I thought the audio is good.

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I love the, you know,

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looking at the original

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video compared to what Jimmy produced.

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I think there's a sweet spot

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in between and you need to

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experiment with your audience.

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Right now,

00:08:33.145 --> 00:08:34.607
I'm looking at your business

00:08:34.648 --> 00:08:35.609
Facebook page.

00:08:37.485 --> 00:08:40.548
Facebook business pages have

00:08:40.607 --> 00:08:43.048
been like my biggest push

00:08:43.129 --> 00:08:46.551
lately just because they need content.

00:08:47.230 --> 00:08:49.072
I've heard from multiple people that,

00:08:49.511 --> 00:08:50.753
you know, Facebook is really,

00:08:50.773 --> 00:08:51.913
really pushing hard.

00:08:52.134 --> 00:08:53.855
They want more video content

00:08:54.095 --> 00:08:54.995
on business pages.

00:08:55.655 --> 00:08:55.956
Yeah.

00:08:56.851 --> 00:08:57.513
I don't know.

00:08:57.732 --> 00:09:00.576
We got to try like the like

00:09:00.616 --> 00:09:02.798
fancy edits and cuts and zoom in,

00:09:02.818 --> 00:09:03.799
zoom out and all that stuff.

00:09:03.820 --> 00:09:05.461
And then I would try also

00:09:05.501 --> 00:09:07.083
just the straight video

00:09:07.124 --> 00:09:08.446
like you originally had

00:09:08.485 --> 00:09:09.486
without the edits and just

00:09:09.506 --> 00:09:10.467
see what works best.

00:09:10.969 --> 00:09:12.630
But I thought that was awesome.

00:09:13.030 --> 00:09:13.932
I loved her.

00:09:14.432 --> 00:09:15.615
She did a great job.

00:09:16.095 --> 00:09:17.035
your questions,

00:09:17.056 --> 00:09:18.495
you're pointing out like

00:09:18.517 --> 00:09:20.076
when she takes the probe away,

00:09:20.157 --> 00:09:21.378
the muscle stops twitching.

00:09:21.398 --> 00:09:23.139
When she puts the probe on, it twitches.

00:09:23.519 --> 00:09:24.860
You asked her if it was painful.

00:09:24.919 --> 00:09:25.780
She said, no, it's not.

00:09:25.841 --> 00:09:26.861
It feels like a tapping.

00:09:27.442 --> 00:09:28.582
All of that stuff was awesome.

00:09:29.342 --> 00:09:29.423
Yeah.

00:09:29.442 --> 00:09:30.244
I think if you, if you,

00:09:30.443 --> 00:09:31.504
did you go into it with a

00:09:31.583 --> 00:09:33.284
shot sheet or were you just like, Hey,

00:09:33.304 --> 00:09:34.086
let's just grip it and rip it.

00:09:34.225 --> 00:09:34.605
Oh, that,

00:09:34.765 --> 00:09:36.187
that was all completely freestyle.

00:09:36.206 --> 00:09:37.607
There was no, and that's great.

00:09:37.668 --> 00:09:39.188
There was no, there was no outline.

00:09:39.229 --> 00:09:39.568
There was,

00:09:39.708 --> 00:09:40.529
I didn't prep her with any

00:09:40.570 --> 00:09:42.010
questions or anything, nothing.

00:09:42.211 --> 00:09:43.591
I think the more you,

00:09:44.292 --> 00:09:45.173
All right.

00:09:45.232 --> 00:09:46.094
So if you want to be a

00:09:46.114 --> 00:09:47.075
better public speaker,

00:09:47.174 --> 00:09:48.035
you have to speak more,

00:09:48.176 --> 00:09:49.717
but you also have to watch yourself.

00:09:49.738 --> 00:09:50.899
There's this guy, VN,

00:09:50.979 --> 00:09:52.321
he's like a public speaking coach,

00:09:52.780 --> 00:09:53.682
and he gives you three

00:09:53.721 --> 00:09:54.562
things to do when you're

00:09:54.602 --> 00:09:55.403
done public speaking.

00:09:55.423 --> 00:09:56.485
He's like, number one, record it.

00:09:56.985 --> 00:09:58.547
He said, then put it down, wait,

00:09:58.586 --> 00:09:59.508
twenty four hours,

00:09:59.928 --> 00:10:01.250
then just listen to the audio,

00:10:02.030 --> 00:10:03.272
then wait twenty four hours,

00:10:03.413 --> 00:10:04.533
then turn the audio off,

00:10:04.614 --> 00:10:05.875
watch it again and just watch your.

00:10:06.716 --> 00:10:07.836
Just watch your visuals of

00:10:07.856 --> 00:10:08.837
what you're doing with your hands,

00:10:08.857 --> 00:10:10.458
your face, your, you know, your body.

00:10:10.818 --> 00:10:11.219
Then he said,

00:10:11.239 --> 00:10:12.519
you come back twenty four hours later,

00:10:12.600 --> 00:10:13.681
three days later and watch

00:10:13.721 --> 00:10:15.783
it together and give yourself notes.

00:10:16.442 --> 00:10:18.124
I think if you sit down to edit this,

00:10:18.424 --> 00:10:20.245
you'll be like, oh, if I had done this,

00:10:20.326 --> 00:10:21.927
it would have gotten to the point faster.

00:10:22.288 --> 00:10:23.869
Like, so just watching this,

00:10:24.249 --> 00:10:25.350
you don't I don't think you need.

00:10:25.669 --> 00:10:26.330
The reason I did all the

00:10:26.350 --> 00:10:27.230
crazy edits is because I

00:10:27.250 --> 00:10:28.251
had an app on my phone and I was like,

00:10:28.312 --> 00:10:29.133
I don't judge this.

00:10:29.832 --> 00:10:31.734
But I think if you just said, oh,

00:10:31.815 --> 00:10:32.894
what do I want to show now?

00:10:32.934 --> 00:10:33.875
Like if you almost treated

00:10:33.916 --> 00:10:35.977
it like you had a PT student there.

00:10:36.874 --> 00:10:38.884
like a third person, that's the audience.

00:10:39.447 --> 00:10:40.894
What am I trying to show that person?

00:10:42.030 --> 00:10:43.091
And then the patient,

00:10:43.171 --> 00:10:43.951
even if they know nothing

00:10:43.971 --> 00:10:44.630
about their injury,

00:10:45.072 --> 00:10:46.491
they get it because they

00:10:46.611 --> 00:10:48.152
are an expert at this.

00:10:48.371 --> 00:10:49.532
So you can use that person

00:10:49.552 --> 00:10:50.692
as a prop for that third

00:10:50.731 --> 00:10:51.293
person in the room,

00:10:51.312 --> 00:10:52.452
which is always the audience.

00:10:52.993 --> 00:10:54.033
I think the more you do this,

00:10:54.052 --> 00:10:55.192
you're only going to get better at it.

00:10:55.552 --> 00:10:57.033
Not to knock Tony, which I'm not,

00:10:57.053 --> 00:10:57.913
but I think he's really

00:10:57.953 --> 00:10:58.573
good at it because he

00:10:59.553 --> 00:11:01.053
sucked at it and then just

00:11:01.094 --> 00:11:02.433
decided to suck less and

00:11:02.453 --> 00:11:03.355
then just did it so much

00:11:03.375 --> 00:11:04.254
and now he's great at it.

00:11:04.475 --> 00:11:05.414
But that's sort of everything.

00:11:05.434 --> 00:11:06.455
The more you do this,

00:11:06.774 --> 00:11:07.615
the better you will get.

00:11:07.735 --> 00:11:09.475
And I think the curve is steep.

00:11:09.515 --> 00:11:10.816
I think you'll get better faster,

00:11:10.936 --> 00:11:11.395
really fast.

00:11:13.995 --> 00:11:15.938
So also not just all the

00:11:15.958 --> 00:11:17.240
great stuff of like, all right,

00:11:17.259 --> 00:11:17.780
the front end,

00:11:17.801 --> 00:11:20.625
the outbound of getting someone new,

00:11:20.784 --> 00:11:21.505
that's a prospective

00:11:21.525 --> 00:11:22.527
patient into our world,

00:11:22.988 --> 00:11:23.948
getting their approval,

00:11:25.812 --> 00:11:26.732
a little bit of a lost leader,

00:11:26.753 --> 00:11:28.355
cause it's like my time and,

00:11:28.916 --> 00:11:29.716
I'm, you know,

00:11:29.797 --> 00:11:31.498
delivering a completely free

00:11:31.538 --> 00:11:33.639
visit that we all agreed upon upfront,

00:11:33.679 --> 00:11:35.160
like, you know, no charges or whatever.

00:11:35.921 --> 00:11:37.643
And so then at the end, like,

00:11:38.163 --> 00:11:39.583
we did some single leg stance stuff.

00:11:39.604 --> 00:11:40.804
And then I was like, Oh, like,

00:11:40.825 --> 00:11:42.145
because she was moving really well.

00:11:42.166 --> 00:11:43.826
So I was like, Oh, let me show you like,

00:11:43.846 --> 00:11:44.668
have you done any of this

00:11:44.687 --> 00:11:45.568
with your physical therapist?

00:11:45.589 --> 00:11:47.370
Like I put her single leg stance on an RX,

00:11:47.389 --> 00:11:47.710
right?

00:11:48.270 --> 00:11:49.471
And her knees wobbling all

00:11:49.532 --> 00:11:50.211
over like crazy.

00:11:50.493 --> 00:11:51.874
And she goes, Oh, no, no,

00:11:51.894 --> 00:11:53.215
I didn't do any of this with my PTs.

00:11:53.254 --> 00:11:54.995
It was like, you know,

00:11:59.038 --> 00:12:01.679
for acl tear that's ru

00:12:01.740 --> 00:12:02.801
that's ninety percent torn

00:12:02.821 --> 00:12:04.380
apparently through mri and

00:12:04.400 --> 00:12:05.201
she's trying to avoid

00:12:05.261 --> 00:12:07.101
surgery and I'm like you've

00:12:07.282 --> 00:12:08.342
you went to other I'm not

00:12:08.383 --> 00:12:09.163
going to mention names I

00:12:09.202 --> 00:12:09.942
really want to I'm not

00:12:09.962 --> 00:12:11.104
going to mention two big

00:12:11.144 --> 00:12:11.964
names that she went to in

00:12:11.984 --> 00:12:12.945
new york state I won't mention

00:12:14.460 --> 00:12:15.159
I almost mentioned it.

00:12:15.559 --> 00:12:16.059
I won't do it.

00:12:17.240 --> 00:12:20.260
But so she liked being on

00:12:20.280 --> 00:12:21.841
the Eric single leg stance.

00:12:22.181 --> 00:12:23.160
I didn't even get that in video.

00:12:23.181 --> 00:12:24.981
I don't think it was, it was like after,

00:12:25.022 --> 00:12:25.621
after the fact.

00:12:25.741 --> 00:12:27.322
And then she's like, oh,

00:12:27.361 --> 00:12:28.461
I like this office and you,

00:12:28.501 --> 00:12:29.062
this and that.

00:12:29.101 --> 00:12:30.003
And you know, it's nice.

00:12:30.043 --> 00:12:31.602
And you guys have all this,

00:12:31.863 --> 00:12:33.763
all the stuff here as most patients,

00:12:34.003 --> 00:12:34.982
like you have machines and

00:12:35.364 --> 00:12:36.903
whatever stuff and you, you have stuff.

00:12:37.423 --> 00:12:38.043
And then she's like, oh,

00:12:38.063 --> 00:12:39.224
I would love to continue with you guys.

00:12:39.264 --> 00:12:40.504
So like, oh, let's, let's take a look.

00:12:40.524 --> 00:12:40.923
You know, we're,

00:12:40.964 --> 00:12:41.945
we're self-payer out of network.

00:12:41.985 --> 00:12:43.065
Let's take a look at your insurance.

00:12:44.245 --> 00:12:45.605
She already hit her deductible.

00:12:45.686 --> 00:12:47.126
She had great out of network insurance.

00:12:47.167 --> 00:12:48.748
It pays very, very well.

00:12:48.788 --> 00:12:50.749
Her copay is very, very low.

00:12:51.549 --> 00:12:54.270
And if it weren't for, I mean, again,

00:12:54.292 --> 00:12:55.172
I'm trying to get out of patient care.

00:12:55.192 --> 00:12:56.273
She asked about this morning

00:12:56.352 --> 00:12:57.052
or later today,

00:12:57.153 --> 00:12:57.974
my other therapists are

00:12:57.994 --> 00:12:59.754
already busy and then she's out of town.

00:12:59.794 --> 00:13:00.995
So she's going to see one of

00:13:01.015 --> 00:13:01.716
my staff physical

00:13:01.735 --> 00:13:02.797
therapists starting on Monday.

00:13:03.116 --> 00:13:04.357
And I have successfully,

00:13:04.457 --> 00:13:07.039
hopefully successfully pulled off the,

00:13:07.299 --> 00:13:08.961
you know, like pulling, just pull,

00:13:08.980 --> 00:13:10.182
just pulling the sheet or

00:13:10.221 --> 00:13:11.802
just pulling the, the, the, um,

00:13:12.687 --> 00:13:14.009
the oh my gosh the

00:13:14.048 --> 00:13:15.190
tablecloth right off the

00:13:15.210 --> 00:13:16.250
table but keep the

00:13:16.289 --> 00:13:17.010
silverware and all the

00:13:17.071 --> 00:13:18.072
everything else is there so

00:13:18.471 --> 00:13:20.513
I I slipped that out porous

00:13:20.533 --> 00:13:21.214
my therapist is going to

00:13:21.234 --> 00:13:22.654
take over he loves working

00:13:22.674 --> 00:13:24.014
with clients with acl tears

00:13:24.296 --> 00:13:24.995
he's going to continue

00:13:25.395 --> 00:13:26.716
treating her he gets paid

00:13:26.736 --> 00:13:27.837
well she's got great

00:13:27.878 --> 00:13:28.839
insurance she's got a low

00:13:28.879 --> 00:13:30.679
copay she wants one-on-one

00:13:30.700 --> 00:13:31.399
business she went to the

00:13:31.440 --> 00:13:32.140
other places with the

00:13:32.160 --> 00:13:33.341
machines and it was super

00:13:33.381 --> 00:13:34.982
busy and multiple patients

00:13:35.743 --> 00:13:37.303
maybe a mil uh multiple

00:13:37.323 --> 00:13:38.063
patients at the same time

00:13:38.524 --> 00:13:39.024
she didn't get the

00:13:39.063 --> 00:13:39.943
attention that she wanted

00:13:40.044 --> 00:13:42.345
so not only did this help

00:13:42.365 --> 00:13:43.666
with video content that I

00:13:43.686 --> 00:13:45.166
get to keep pictures uh

00:13:45.225 --> 00:13:46.486
selfie videos that kind of

00:13:46.567 --> 00:13:47.106
you know that I already

00:13:47.147 --> 00:13:49.408
posted uh short form video

00:13:49.668 --> 00:13:51.467
long form video got a video

00:13:51.969 --> 00:13:53.328
and a lead a prospective

00:13:53.349 --> 00:13:54.149
patient that is now

00:13:54.188 --> 00:13:56.950
converting into a plan of

00:13:57.009 --> 00:13:58.730
care how cool is that

00:13:59.744 --> 00:14:02.245
Listen, you go into this, the more you,

00:14:02.284 --> 00:14:03.605
if you did this ten times,

00:14:03.765 --> 00:14:05.147
you'd be a hundred times better.

00:14:05.706 --> 00:14:06.908
And I think that math, maths.

00:14:07.508 --> 00:14:09.688
And then I think then you

00:14:09.708 --> 00:14:11.009
build a process around it,

00:14:11.429 --> 00:14:12.730
which is you find an editor

00:14:13.010 --> 00:14:15.052
offsite and then you have,

00:14:16.692 --> 00:14:17.852
you need four or five

00:14:17.893 --> 00:14:19.333
different formats for this.

00:14:19.374 --> 00:14:19.774
That's it.

00:14:20.453 --> 00:14:21.534
This is the, hey,

00:14:21.595 --> 00:14:22.715
nice to meet you background

00:14:22.754 --> 00:14:23.456
video or whatever.

00:14:23.495 --> 00:14:24.655
You just find four or five

00:14:24.696 --> 00:14:25.976
different videos that you

00:14:25.996 --> 00:14:27.538
can get pretty much with any patient

00:14:28.672 --> 00:14:30.092
Irregardless, regardless,

00:14:30.234 --> 00:14:31.073
irregardless isn't a word,

00:14:31.114 --> 00:14:32.296
regardless of their injury

00:14:32.735 --> 00:14:34.116
that you sort of ask and

00:14:34.136 --> 00:14:34.618
you're going to know the

00:14:34.658 --> 00:14:36.158
questions and you're going

00:14:36.178 --> 00:14:37.039
to know what to shoot and

00:14:37.059 --> 00:14:37.961
what to have in the background.

00:14:38.260 --> 00:14:38.922
And then you just turn to

00:14:38.942 --> 00:14:41.323
your editor and you go at minute fifteen.

00:14:41.423 --> 00:14:42.105
I think there's a really

00:14:42.144 --> 00:14:43.086
great whatever a minute,

00:14:43.105 --> 00:14:43.966
twenty seven minutes.

00:14:44.187 --> 00:14:45.087
And then you have those and

00:14:45.107 --> 00:14:46.349
you just lather, rinse, repeat.

00:14:46.629 --> 00:14:47.791
Now it's a process sizable.

00:14:49.697 --> 00:14:50.037
Well, so Tony,

00:14:50.057 --> 00:14:50.977
I was just going to ask Tony, like,

00:14:51.577 --> 00:14:52.979
what have you learned?

00:14:52.999 --> 00:14:53.158
Like,

00:14:53.178 --> 00:14:54.440
because I don't think you go back and

00:14:54.500 --> 00:14:55.279
record game tape.

00:14:55.299 --> 00:14:57.120
Like, I think you just like record stuff.

00:14:57.160 --> 00:14:58.241
You just have some

00:14:58.721 --> 00:14:59.962
understanding of patients

00:14:59.982 --> 00:15:00.964
in the physical therapy world.

00:15:00.984 --> 00:15:03.144
Like you just record clips, you post it.

00:15:03.644 --> 00:15:04.466
And I don't know,

00:15:04.525 --> 00:15:05.787
it seems like it's just volume for you,

00:15:05.807 --> 00:15:06.947
but you've been doing it for so long.

00:15:06.988 --> 00:15:08.388
I'm sure it just feels like, you know,

00:15:08.427 --> 00:15:09.328
breathing and, you know,

00:15:09.668 --> 00:15:10.769
talking for you at this point.

00:15:11.494 --> 00:15:12.033
I did, though.

00:15:12.434 --> 00:15:12.995
That's the thing.

00:15:13.034 --> 00:15:14.456
And I've shared this before.

00:15:14.535 --> 00:15:16.136
Like for years,

00:15:16.336 --> 00:15:18.918
I would record myself treating patients.

00:15:18.958 --> 00:15:20.620
I would record the patient engagement.

00:15:20.681 --> 00:15:21.921
I'd go back and watch it.

00:15:22.721 --> 00:15:23.842
I was shocked the first

00:15:23.883 --> 00:15:25.024
couple of times when I

00:15:25.144 --> 00:15:27.504
looked at myself during an

00:15:27.565 --> 00:15:29.125
initial evaluation and I

00:15:29.166 --> 00:15:30.888
looked at the expressions on my face.

00:15:30.927 --> 00:15:31.248
I'm like,

00:15:31.748 --> 00:15:33.710
I wouldn't want that guy evaluating me.

00:15:33.769 --> 00:15:36.250
That guy looks completely disinterested,

00:15:36.311 --> 00:15:37.972
completely bored, tired.

00:15:39.033 --> 00:15:41.895
So I put myself in that

00:15:41.956 --> 00:15:43.577
situation to go back and

00:15:43.638 --> 00:15:46.159
learn and improve and tweak things.

00:15:46.600 --> 00:15:47.461
And you're right.

00:15:47.581 --> 00:15:48.643
I've been doing it.

00:15:49.485 --> 00:15:50.804
for over a decade.

00:15:50.825 --> 00:15:51.186
So I've,

00:15:51.346 --> 00:15:52.806
I've got enough reps that it looks

00:15:52.865 --> 00:15:53.625
easier now.

00:15:54.547 --> 00:15:54.986
Um,

00:15:55.006 --> 00:15:56.466
the one thing that you keep saying that

00:15:56.486 --> 00:15:57.467
I wanted to go back to,

00:15:57.548 --> 00:15:58.888
and I'm sure you know this,

00:15:58.927 --> 00:16:01.269
but for the audience, you keep saying,

00:16:01.448 --> 00:16:02.589
I did this for free.

00:16:02.688 --> 00:16:03.649
I'm not getting paid.

00:16:03.690 --> 00:16:05.490
You didn't like the reality

00:16:05.549 --> 00:16:07.291
is you couldn't have gotten that content.

00:16:07.331 --> 00:16:08.431
If you didn't do it,

00:16:08.831 --> 00:16:09.892
what's the alternative.

00:16:09.912 --> 00:16:11.532
You're not going to hire an actress.

00:16:11.552 --> 00:16:12.871
You're not going to hire, you know,

00:16:13.812 --> 00:16:15.673
I've considered, I've mentioned, well,

00:16:15.832 --> 00:16:17.573
so in other words, you, you,

00:16:17.754 --> 00:16:19.875
did get paid in the sense

00:16:19.914 --> 00:16:21.275
that you weren't paying

00:16:21.316 --> 00:16:22.916
someone to to get this

00:16:22.956 --> 00:16:24.456
content generated you know

00:16:24.517 --> 00:16:26.158
like there was a value

00:16:26.238 --> 00:16:27.899
exchange here both of you

00:16:27.938 --> 00:16:29.440
came out with more value

00:16:29.480 --> 00:16:31.581
than when you went in now

00:16:31.620 --> 00:16:33.221
the bonus the cherry on top

00:16:33.321 --> 00:16:34.701
is okay so you converted a

00:16:34.761 --> 00:16:36.222
patient maybe you got some

00:16:36.263 --> 00:16:36.842
out of network

00:16:36.863 --> 00:16:37.964
reimbursement coming your

00:16:38.004 --> 00:16:40.164
way um but even if you

00:16:40.205 --> 00:16:41.384
didn't even if this person

00:16:41.465 --> 00:16:42.625
never came back to you

00:16:43.285 --> 00:16:44.706
that piece of content,

00:16:45.126 --> 00:16:46.868
the multiple pieces of

00:16:46.908 --> 00:16:48.109
content you're going to pull,

00:16:48.649 --> 00:16:49.809
that's huge value.

00:16:50.289 --> 00:16:51.931
There are companies that are paying,

00:16:52.331 --> 00:16:53.731
you know, last I checked,

00:16:53.831 --> 00:16:54.731
it was like a hundred

00:16:54.772 --> 00:16:58.374
dollars a minute for finished video.

00:16:58.913 --> 00:17:00.855
If you have a one minute video, I mean,

00:17:00.875 --> 00:17:01.775
that's a hundred dollars.

00:17:01.796 --> 00:17:02.755
That's what Medicare is

00:17:02.796 --> 00:17:04.817
paying for an hour therapy session.

00:17:05.238 --> 00:17:07.118
And I know you have more

00:17:07.138 --> 00:17:08.378
than a minute of content.

00:17:08.419 --> 00:17:08.599
So

00:17:09.440 --> 00:17:11.281
There was absolutely a value exchange.

00:17:11.321 --> 00:17:12.303
You came out ahead.

00:17:12.343 --> 00:17:13.463
She came out ahead.

00:17:13.963 --> 00:17:17.406
Everybody did better.

00:17:17.547 --> 00:17:18.587
What's Dan saying?

00:17:19.108 --> 00:17:20.170
If athletes do it.

00:17:21.615 --> 00:17:21.756
Yeah,

00:17:22.396 --> 00:17:24.740
I think what Dan is saying is this is

00:17:24.799 --> 00:17:26.803
what coaches and trainers do.

00:17:28.605 --> 00:17:30.086
Look at BlazePod content.

00:17:30.887 --> 00:17:31.970
And I don't have a perfect

00:17:31.990 --> 00:17:33.211
timeline of when BlazePod

00:17:33.251 --> 00:17:34.292
first came out in their content,

00:17:34.313 --> 00:17:35.253
but I'm pretty sure it was

00:17:35.294 --> 00:17:37.938
like slick close-up videos

00:17:37.978 --> 00:17:39.180
of blinking blue dots.

00:17:40.494 --> 00:17:42.336
And then they did the dots in action.

00:17:42.675 --> 00:17:43.916
And you don't have to be a

00:17:44.436 --> 00:17:45.557
rocket scientist to figure

00:17:45.597 --> 00:17:47.679
out which videos play better.

00:17:48.338 --> 00:17:53.122
Take a nod in style from chiropractors.

00:17:53.662 --> 00:17:54.623
Like who's the dude with the

00:17:54.682 --> 00:17:55.782
big green hammer?

00:17:56.103 --> 00:17:57.144
Who's literally like hammer

00:17:57.183 --> 00:17:58.924
and chiseling people.

00:17:59.065 --> 00:18:00.526
I'm not saying hammer and chisel.

00:18:00.945 --> 00:18:02.606
I'm not saying hammer and chisel people.

00:18:02.866 --> 00:18:04.367
It was like Bo Hightower,

00:18:04.387 --> 00:18:05.388
like a very unique name or

00:18:05.409 --> 00:18:05.989
something like that.

00:18:06.108 --> 00:18:06.710
Ding, ding, ding.

00:18:06.990 --> 00:18:08.151
Like whether that's his real

00:18:08.191 --> 00:18:09.711
name or his adult film, I don't know.

00:18:09.731 --> 00:18:10.613
It's some sort of name that

00:18:10.692 --> 00:18:12.334
he just chose for himself.

00:18:12.354 --> 00:18:12.993
You remembered it.

00:18:13.013 --> 00:18:14.855
And he stands out and he

00:18:14.955 --> 00:18:17.557
understands what business he's in.

00:18:17.596 --> 00:18:19.138
He's in an attention economy business.

00:18:19.759 --> 00:18:23.080
So he does whatever, you know,

00:18:23.161 --> 00:18:24.221
we talked about this before.

00:18:24.241 --> 00:18:25.103
And I think Dave, we'll,

00:18:25.143 --> 00:18:27.523
we'll play back the tape that he,

00:18:28.464 --> 00:18:29.545
Is there a business model in

00:18:29.565 --> 00:18:30.705
which Tony can have a

00:18:30.746 --> 00:18:32.865
brick-and-mortar clinic and

00:18:32.925 --> 00:18:34.446
make more money on the

00:18:34.507 --> 00:18:36.346
content or the attention

00:18:36.366 --> 00:18:37.188
that he generates and

00:18:37.228 --> 00:18:38.228
treating people for free?

00:18:38.647 --> 00:18:39.768
And I remember sitting there thinking,

00:18:40.288 --> 00:18:41.169
well, that's crazy.

00:18:41.328 --> 00:18:42.548
I'm sort of with Dave on this one.

00:18:42.628 --> 00:18:42.989
And I was like,

00:18:43.009 --> 00:18:44.190
but are there any

00:18:44.349 --> 00:18:45.670
organizations that can do that now?

00:18:45.990 --> 00:18:48.111
I think that dude, Bo Hightower –

00:18:48.171 --> 00:18:49.132
probably pulls it off.

00:18:49.512 --> 00:18:50.914
Trust me, I bet you he charges people,

00:18:51.275 --> 00:18:52.237
but I bet you he could pull

00:18:52.257 --> 00:18:53.939
it off in terms of revenue

00:18:54.019 --> 00:18:55.260
or things generated or

00:18:55.381 --> 00:18:56.782
money generated around the content.

00:18:57.223 --> 00:18:58.125
Judge Judy though,

00:18:58.566 --> 00:19:00.028
and I'm pretty sure most people know this,

00:19:00.048 --> 00:19:00.868
but for the people that don't,

00:19:00.888 --> 00:19:02.029
if you go on these

00:19:02.069 --> 00:19:03.653
courtroom drama shows in the daytime,

00:19:04.804 --> 00:19:06.384
They, one hundred percent,

00:19:06.704 --> 00:19:09.185
if I'm suing Dave for, you know, whatever,

00:19:09.246 --> 00:19:10.146
stealing my toaster,

00:19:10.666 --> 00:19:12.307
we agree to sign away our rights.

00:19:12.327 --> 00:19:13.648
We can go on that TV show.

00:19:14.009 --> 00:19:15.308
And then if the judge finds

00:19:15.368 --> 00:19:16.490
it guilty and Jimmy gets

00:19:16.549 --> 00:19:18.070
his thousand dollar toaster,

00:19:18.330 --> 00:19:19.791
Dave doesn't pay, the show does.

00:19:20.605 --> 00:19:22.567
Because they're like,

00:19:22.606 --> 00:19:24.248
we need to fill a twelve minute problem.

00:19:24.949 --> 00:19:26.650
I need a new toaster problem.

00:19:26.970 --> 00:19:28.151
Although there is the guy,

00:19:28.171 --> 00:19:28.871
do you see the guy who

00:19:28.891 --> 00:19:30.451
creates fake Facebook pages?

00:19:30.471 --> 00:19:31.132
He's a comedian.

00:19:31.553 --> 00:19:32.752
He'll create the Facebook

00:19:32.772 --> 00:19:34.074
page for City of Los

00:19:34.173 --> 00:19:35.954
Angeles and he'll comment

00:19:36.174 --> 00:19:37.455
as the City of Los Angeles.

00:19:37.536 --> 00:19:38.217
It's hysterical.

00:19:38.676 --> 00:19:39.897
But he actually has old

00:19:39.917 --> 00:19:40.778
videos of him and his

00:19:40.838 --> 00:19:41.779
friends going on these

00:19:41.819 --> 00:19:42.920
courtroom shows because I'm

00:19:42.960 --> 00:19:43.681
sure the producer of the

00:19:43.701 --> 00:19:44.501
courtroom show is like,

00:19:44.582 --> 00:19:45.563
I don't care if this is real.

00:19:45.843 --> 00:19:46.824
I need to fill eight minutes.

00:19:46.864 --> 00:19:47.683
Can you fill eight minutes?

00:19:47.964 --> 00:19:48.625
You look interesting.

00:19:48.664 --> 00:19:49.566
This is a good story.

00:19:49.826 --> 00:19:51.366
Will you keep it up for the cameras?

00:19:51.728 --> 00:19:54.990
But that's a model that they

00:19:55.049 --> 00:19:57.071
trade attention for the

00:19:57.192 --> 00:19:59.034
service and a little bit of money.

00:19:59.969 --> 00:20:01.790
I was just watching that guy yesterday.

00:20:02.872 --> 00:20:04.053
I remember the story where

00:20:04.093 --> 00:20:05.294
he shared that he and his

00:20:05.334 --> 00:20:07.236
friends would create fake

00:20:07.256 --> 00:20:08.977
disputes and then go on

00:20:09.017 --> 00:20:10.519
Judge Judy and all those

00:20:10.538 --> 00:20:12.721
shows so that they could get paid.

00:20:12.740 --> 00:20:14.221
That was a way for them to make money.

00:20:14.261 --> 00:20:15.242
That guy is incredible.

00:20:15.824 --> 00:20:16.944
Right.

00:20:17.244 --> 00:20:18.326
Will is saying that there's

00:20:18.346 --> 00:20:19.787
a guy named Jeff Cavalier.

00:20:19.826 --> 00:20:21.548
Yeah,

00:20:21.709 --> 00:20:23.590
that's Athlete X. I don't know who

00:20:23.631 --> 00:20:23.871
that is.

00:20:23.911 --> 00:20:24.731
I've never heard of this guy.

00:20:24.751 --> 00:20:25.673
I'm looking him up right now.

00:20:27.251 --> 00:20:30.659
If that's AthleanX, I've researched him,

00:20:30.778 --> 00:20:32.061
his whole business model.

00:20:32.763 --> 00:20:34.948
I have no idea what kind of money he makes,

00:20:34.988 --> 00:20:36.070
but it's got to be seven

00:20:36.111 --> 00:20:37.314
figures between...

00:20:39.065 --> 00:20:41.266
What he's got on YouTube,

00:20:41.346 --> 00:20:43.727
what he's got with a paid membership,

00:20:43.807 --> 00:20:44.428
I think they have

00:20:44.488 --> 00:20:46.548
supplements and some other things also.

00:20:48.048 --> 00:20:49.509
This guy just – I had no

00:20:49.589 --> 00:20:51.431
idea he was even a physical therapist.

00:20:51.451 --> 00:20:54.231
I don't know if we want to

00:20:54.291 --> 00:20:54.772
talk about – Hold on.

00:20:54.792 --> 00:20:55.792
Not what you just said right there.

00:20:55.813 --> 00:20:56.873
You have no idea he's a

00:20:56.913 --> 00:20:57.874
physical therapist because

00:20:57.913 --> 00:20:59.295
he understands what game he's in.

00:20:59.714 --> 00:21:00.894
He understands what game –

00:21:00.595 --> 00:21:01.935
he understands what business he's in.

00:21:03.057 --> 00:21:04.419
He's a great example.

00:21:04.919 --> 00:21:06.099
I was listening on my way

00:21:06.160 --> 00:21:08.201
into work this morning.

00:21:08.781 --> 00:21:10.022
They were talking about

00:21:10.583 --> 00:21:12.304
beyond meat and they were

00:21:12.344 --> 00:21:13.944
saying how all these meat

00:21:14.025 --> 00:21:16.807
alternative plant-based meat replacements,

00:21:16.846 --> 00:21:19.028
like they had big plans, big aspirations.

00:21:19.048 --> 00:21:21.109
They went IPO and then the

00:21:21.150 --> 00:21:22.510
stock prices are crashing.

00:21:23.131 --> 00:21:25.532
And I feel like a big part of that,

00:21:25.573 --> 00:21:26.334
you know, they went through,

00:21:26.354 --> 00:21:26.933
they were like, well,

00:21:26.973 --> 00:21:28.255
the taste wasn't quite there.

00:21:28.275 --> 00:21:31.136
It's more expensive than meat.

00:21:31.497 --> 00:21:32.238
All this stuff.

00:21:32.317 --> 00:21:32.698
I'm like,

00:21:33.157 --> 00:21:34.239
The bottom line is they're

00:21:34.278 --> 00:21:35.660
still coming into a market

00:21:36.040 --> 00:21:37.301
trying to replace the

00:21:37.382 --> 00:21:40.704
incumbent by talking about the incumbent.

00:21:41.865 --> 00:21:43.186
We talked about this with

00:21:43.227 --> 00:21:44.188
plant-based milks.

00:21:45.148 --> 00:21:47.089
I don't want milk in the

00:21:47.130 --> 00:21:49.071
name of pressed almonds.

00:21:49.592 --> 00:21:50.993
If I'm looking for something,

00:21:51.054 --> 00:21:52.095
don't call it milk because

00:21:52.134 --> 00:21:53.095
I'm going to expect the

00:21:53.135 --> 00:21:55.498
mouth feel of cow milk.

00:21:56.288 --> 00:21:58.589
And so I feel like, you know, he came out,

00:21:58.990 --> 00:21:59.829
AthleanX,

00:22:00.150 --> 00:22:01.151
there was no reference to

00:22:01.191 --> 00:22:01.951
physical therapy.

00:22:01.971 --> 00:22:02.770
He doesn't even look like a

00:22:02.810 --> 00:22:03.790
physical therapist.

00:22:04.271 --> 00:22:06.051
He's putting all this content out there.

00:22:06.092 --> 00:22:06.991
He did amazing,

00:22:07.011 --> 00:22:07.992
blew it out of the water

00:22:08.032 --> 00:22:08.972
because he created

00:22:09.032 --> 00:22:11.153
something completely unique

00:22:11.314 --> 00:22:14.194
and like it stands on its own merits.

00:22:15.075 --> 00:22:15.755
I think that's what's

00:22:15.795 --> 00:22:16.536
killing us in the

00:22:16.576 --> 00:22:17.935
profession is we keep

00:22:17.976 --> 00:22:19.696
defaulting back to those

00:22:19.777 --> 00:22:21.737
letters that mean nothing

00:22:21.777 --> 00:22:23.018
to the average consumer,

00:22:23.057 --> 00:22:24.157
have more negative

00:22:25.619 --> 00:22:27.282
Dave just said his ACL

00:22:27.303 --> 00:22:29.086
person went to therapy

00:22:29.145 --> 00:22:30.208
somewhere else and thought

00:22:30.228 --> 00:22:31.048
that was therapy.

00:22:31.490 --> 00:22:33.051
Now they go to Dave and they're like, oh,

00:22:33.073 --> 00:22:34.193
I had no idea we could do

00:22:34.233 --> 00:22:34.935
this kind of stuff.

00:22:36.766 --> 00:22:38.768
But more people might learn

00:22:38.948 --> 00:22:41.269
our style if I post the

00:22:41.309 --> 00:22:42.852
short form and then, you know,

00:22:42.892 --> 00:22:43.992
the short form and the long

00:22:44.032 --> 00:22:45.554
form together on YouTube or whatever.

00:22:45.614 --> 00:22:47.256
And then if someone wanted to,

00:22:47.276 --> 00:22:47.816
they could click.

00:22:47.836 --> 00:22:48.416
They don't have to watch the

00:22:48.436 --> 00:22:50.419
whole fifty minutes or in future videos,

00:22:50.439 --> 00:22:51.159
the whole one hour or

00:22:51.179 --> 00:22:51.940
whatever interaction.

00:22:52.339 --> 00:22:53.181
But you can kind of click

00:22:53.221 --> 00:22:54.442
and drag across a sixty

00:22:54.461 --> 00:22:55.583
minute or a fifty five

00:22:55.623 --> 00:22:57.325
minute video and be like, oh, wow,

00:22:57.365 --> 00:22:57.704
like this.

00:22:58.046 --> 00:22:59.146
All these visits are like

00:22:59.227 --> 00:22:59.926
because this is something

00:23:00.007 --> 00:23:00.867
Tony also said is like

00:23:01.208 --> 00:23:02.169
potentially consider.

00:23:03.009 --> 00:23:04.510
hosting the full video,

00:23:04.530 --> 00:23:05.612
which also no one does.

00:23:05.711 --> 00:23:06.592
No one does this because

00:23:06.632 --> 00:23:07.732
they're afraid of getting

00:23:07.752 --> 00:23:09.173
nitpicked or like, you know,

00:23:09.213 --> 00:23:10.134
being like picked apart

00:23:10.154 --> 00:23:11.195
that they didn't do this or that.

00:23:11.256 --> 00:23:11.536
By the way,

00:23:11.596 --> 00:23:13.396
my evaluation was like no

00:23:13.436 --> 00:23:14.238
manual muscle tests.

00:23:14.258 --> 00:23:17.038
Like we didn't measure range of motion.

00:23:17.119 --> 00:23:18.701
It was so, it was, you'll see.

00:23:19.121 --> 00:23:19.820
I might have to title it

00:23:19.840 --> 00:23:21.762
like unique ACL evaluation

00:23:21.782 --> 00:23:23.384
because it was a ton of conversation.

00:23:23.763 --> 00:23:24.964
And then we got into some stuff.

00:23:25.644 --> 00:23:27.506
Have you guys ever searched

00:23:27.586 --> 00:23:30.208
YouTube for like physical

00:23:30.248 --> 00:23:31.709
therapy evaluation?

00:23:31.729 --> 00:23:32.450
No.

00:23:33.287 --> 00:23:35.009
The stuff that comes up,

00:23:35.368 --> 00:23:37.711
it is remarkably boring,

00:23:38.632 --> 00:23:40.354
absolutely uninspiring.

00:23:40.814 --> 00:23:43.136
Like I watch it and I'm like,

00:23:43.257 --> 00:23:44.298
is this what we're putting

00:23:44.377 --> 00:23:45.259
out to the public?

00:23:45.318 --> 00:23:45.659
You know,

00:23:45.699 --> 00:23:47.421
and it reminds me of going back

00:23:47.441 --> 00:23:48.642
to PT school and

00:23:49.461 --> 00:23:52.462
It's got this fake patient who, you know,

00:23:53.202 --> 00:23:54.584
the therapist is asking all

00:23:54.624 --> 00:23:55.344
these questions,

00:23:55.384 --> 00:23:56.904
going through all these special tests,

00:23:57.345 --> 00:23:59.144
doing all of this stuff

00:23:59.625 --> 00:24:01.086
that repeatedly research

00:24:01.105 --> 00:24:03.366
has said is completely useless.

00:24:03.406 --> 00:24:05.186
Like special tests aren't so special.

00:24:06.248 --> 00:24:07.428
All this stuff is just a

00:24:07.508 --> 00:24:08.709
complete waste of time.

00:24:09.509 --> 00:24:09.729
Yeah.

00:24:11.106 --> 00:24:13.669
we need more individuals who

00:24:13.709 --> 00:24:15.390
are willing to be judged

00:24:15.810 --> 00:24:16.651
because we will be,

00:24:16.911 --> 00:24:18.372
we'll absolutely be judged,

00:24:18.412 --> 00:24:20.614
but willing to put real

00:24:20.653 --> 00:24:21.875
patient engagements out

00:24:21.914 --> 00:24:23.476
there with the patient's consent,

00:24:23.596 --> 00:24:25.518
HIPAA privacy notices in place.

00:24:26.178 --> 00:24:30.020
But, you know, yeah, I mean,

00:24:30.040 --> 00:24:33.123
the video that I got on the

00:24:33.143 --> 00:24:34.703
screen right now has thirty

00:24:34.763 --> 00:24:35.944
seven thousand views.

00:24:36.405 --> 00:24:37.787
It looks more like a proof

00:24:37.826 --> 00:24:39.268
of life hostage video.

00:24:41.108 --> 00:24:41.328
Right.

00:24:41.348 --> 00:24:42.609
Look how sad this guy is.

00:24:42.650 --> 00:24:43.111
Now, remember,

00:24:43.151 --> 00:24:44.711
like this video is twelve years old.

00:24:44.731 --> 00:24:45.752
This is early YouTube.

00:24:45.772 --> 00:24:46.853
So you really can't trust it.

00:24:47.294 --> 00:24:48.875
But like, yeah, this is what we're doing.

00:24:49.576 --> 00:24:50.496
There's a video from Tim.

00:24:50.615 --> 00:24:51.497
Tim does good stuff.

00:24:51.957 --> 00:24:52.357
He does.

00:24:52.397 --> 00:24:53.499
He does great stuff.

00:24:53.538 --> 00:24:55.039
But this isn't really like

00:24:55.400 --> 00:24:58.301
he's not showing a mock evaluation.

00:24:58.382 --> 00:24:59.742
I've seen all of these.

00:25:01.384 --> 00:25:03.125
It's just time for the next

00:25:03.165 --> 00:25:04.446
generation to come out.

00:25:05.188 --> 00:25:06.249
Go back up real quick.

00:25:07.102 --> 00:25:09.644
So this one right here, low back pain,

00:25:10.284 --> 00:25:12.704
you know, I mean, it's reasonable.

00:25:12.925 --> 00:25:14.086
Like I would never say

00:25:14.145 --> 00:25:16.268
anything negative about what he does.

00:25:16.488 --> 00:25:19.308
If you open the textbook and follow along,

00:25:19.970 --> 00:25:21.351
he's doing what people

00:25:21.391 --> 00:25:23.471
learn to do in physical therapy school.

00:25:24.420 --> 00:25:25.980
But this is not like the

00:25:26.059 --> 00:25:27.941
patient care experience that we want.

00:25:27.980 --> 00:25:28.280
You know,

00:25:28.320 --> 00:25:29.901
you look at the guy like that guy

00:25:29.941 --> 00:25:30.721
doesn't resonate.

00:25:30.820 --> 00:25:32.142
I haven't had a guy like

00:25:32.182 --> 00:25:34.061
that in my clinic in twenty years.

00:25:34.362 --> 00:25:34.582
Right.

00:25:34.902 --> 00:25:37.442
So and when they do come in, I'm like,

00:25:37.462 --> 00:25:37.942
you know what?

00:25:38.163 --> 00:25:38.722
You're fine.

00:25:38.903 --> 00:25:39.742
No red flags.

00:25:40.083 --> 00:25:41.423
Go back to work now.

00:25:42.223 --> 00:25:43.344
So this is a good this is a

00:25:43.384 --> 00:25:45.243
good we didn't script this beta test.

00:25:45.324 --> 00:25:46.943
I can't I can't game YouTube.

00:25:46.963 --> 00:25:47.904
I just typed in YouTube

00:25:47.964 --> 00:25:49.204
physical therapy evaluation.

00:25:50.375 --> 00:25:51.056
This one, hold on.

00:25:51.316 --> 00:25:53.277
Oh, okay, this is an ad.

00:25:53.297 --> 00:25:53.797
I was going to say,

00:25:53.817 --> 00:25:54.656
I know this guy's from down

00:25:54.696 --> 00:25:55.157
the road from me.

00:25:55.178 --> 00:25:55.538
That's why.

00:25:56.417 --> 00:25:58.898
So, hey, great job, Justin Feldman.

00:25:58.999 --> 00:25:59.479
Retargeting.

00:26:00.378 --> 00:26:01.579
Justin Feldman, way to go.

00:26:03.700 --> 00:26:05.000
Yeah, these are all classroom.

00:26:06.780 --> 00:26:08.741
How come, though... Oh,

00:26:08.761 --> 00:26:09.761
Total Therapy Solutions.

00:26:10.162 --> 00:26:11.042
First page of YouTube.

00:26:11.063 --> 00:26:11.462
There you go.

00:26:11.482 --> 00:26:12.903
Tony!

00:26:12.942 --> 00:26:14.884
This looks like the very first one.

00:26:16.209 --> 00:26:17.009
hundred and two thousand

00:26:17.029 --> 00:26:17.630
views for this one.

00:26:17.930 --> 00:26:18.691
This looks like the very

00:26:18.730 --> 00:26:20.451
first video I've seen in the scroll.

00:26:20.471 --> 00:26:22.192
If I type in physical therapy evaluation,

00:26:22.613 --> 00:26:24.355
which looks more like what

00:26:24.414 --> 00:26:25.756
Gary Vee said ten years ago,

00:26:25.836 --> 00:26:26.855
document don't create.

00:26:27.916 --> 00:26:29.478
The first thirty two were create.

00:26:30.138 --> 00:26:30.278
Now,

00:26:30.358 --> 00:26:31.880
some of them are old YouTube and

00:26:32.140 --> 00:26:32.920
friends that like no

00:26:32.980 --> 00:26:33.941
YouTube will tell me like

00:26:34.340 --> 00:26:35.382
you got to look at the date

00:26:35.761 --> 00:26:36.363
because if you're looking

00:26:36.403 --> 00:26:37.923
at peer views for quality,

00:26:38.463 --> 00:26:40.184
it's the game system, right?

00:26:40.244 --> 00:26:42.067
Like it's just it was easier

00:26:42.086 --> 00:26:43.268
back there to get ten thousand views.

00:26:44.519 --> 00:26:46.280
But does document over create?

00:26:46.320 --> 00:26:47.882
That's what we're telling Dave to do,

00:26:47.961 --> 00:26:48.182
right?

00:26:48.281 --> 00:26:49.502
Is document, don't create.

00:26:49.542 --> 00:26:51.564
So Dave, like do more of what you did.

00:26:52.203 --> 00:26:53.904
Like all I want you to do is sand it,

00:26:53.944 --> 00:26:54.505
but I don't need you to

00:26:54.545 --> 00:26:56.185
change the thing that you're creating.

00:26:56.226 --> 00:26:58.186
Just like get smoother, do it more,

00:26:58.987 --> 00:26:59.827
do ten of those,

00:26:59.867 --> 00:27:01.648
and I think you'll be infinitely,

00:27:02.469 --> 00:27:04.549
infinitely better than what you do.

00:27:04.569 --> 00:27:05.490
And then you can process it,

00:27:05.510 --> 00:27:06.411
then you can teach all your

00:27:06.451 --> 00:27:07.211
therapists how to do it,

00:27:07.451 --> 00:27:08.031
and then you can go,

00:27:08.612 --> 00:27:09.333
I'm never doing that again.

00:27:09.353 --> 00:27:11.634
Yep, yep, exactly.

00:27:12.890 --> 00:27:13.351
Real quick,

00:27:13.391 --> 00:27:15.111
I want to mention Will Boyd

00:27:16.271 --> 00:27:18.032
made a comment about the hair.

00:27:18.732 --> 00:27:21.173
I don't know how these guys do it.

00:27:21.233 --> 00:27:22.355
What hair?

00:27:22.535 --> 00:27:24.596
I've got the official razor.

00:27:24.635 --> 00:27:25.776
I've been waiting for the razor.

00:27:25.816 --> 00:27:26.635
I got the razor.

00:27:26.916 --> 00:27:27.396
Your facial hair?

00:27:27.416 --> 00:27:28.696
What are we talking about?

00:27:29.678 --> 00:27:31.358
Yeah, facial hair, the beard.

00:27:32.179 --> 00:27:32.358
Now,

00:27:32.419 --> 00:27:34.079
the reason why I haven't shaved yet is

00:27:34.119 --> 00:27:35.420
because I need to set up.

00:27:35.500 --> 00:27:37.080
I need to clean my bathroom

00:27:37.101 --> 00:27:38.622
so I can do an Amazon

00:27:38.662 --> 00:27:40.482
affiliate video on the new razor.

00:27:41.202 --> 00:27:42.624
Um, but seriously, I,

00:27:42.723 --> 00:27:44.724
I told my PTA who has a full beard.

00:27:44.744 --> 00:27:46.266
I'm like, how in the world?

00:27:46.486 --> 00:27:48.807
I feel like I have spikes needles.

00:27:49.366 --> 00:27:51.107
Like, like you remember, um,

00:27:51.127 --> 00:27:51.968
there was the movie.

00:27:52.028 --> 00:27:52.909
It was a horror movie with

00:27:52.929 --> 00:27:53.909
the guy that had needles

00:27:53.969 --> 00:27:55.049
all over his face.

00:27:55.089 --> 00:27:55.529
Hellraiser.

00:27:55.829 --> 00:27:56.290
Hellraiser.

00:27:56.330 --> 00:27:56.570
Yeah.

00:27:56.671 --> 00:27:56.810
Yeah.

00:27:56.851 --> 00:27:56.971
Yeah.

00:27:57.411 --> 00:27:59.771
I feel like that guy all the time.

00:28:00.053 --> 00:28:01.032
Constantly.

00:28:01.053 --> 00:28:03.213
I don't know how people do beards.

00:28:03.594 --> 00:28:04.555
It's worse down here.

00:28:05.035 --> 00:28:05.115
Yeah.

00:28:05.134 --> 00:28:05.815
I get it here.

00:28:05.996 --> 00:28:06.836
I get it here.

00:28:06.915 --> 00:28:08.616
Like literally it's just.

00:28:09.017 --> 00:28:09.798
Oh, it's horrible.

00:28:11.959 --> 00:28:13.500
Hopefully by Thursday, it'll be gone.

00:28:13.599 --> 00:28:15.340
I'll be twenty years younger again.

00:28:15.681 --> 00:28:16.921
My kids told me they're like, Dad,

00:28:16.941 --> 00:28:18.041
you look so old.

00:28:18.082 --> 00:28:19.522
Your beard is so white.

00:28:21.064 --> 00:28:21.423
That's all right.

00:28:21.443 --> 00:28:23.005
Because when I shave, I was like, oh,

00:28:23.045 --> 00:28:23.444
my gosh,

00:28:23.464 --> 00:28:26.066
you look so young for no shave November.

00:28:26.126 --> 00:28:28.468
I just donate the money.

00:28:28.528 --> 00:28:29.448
I'm like, I can't do it.

00:28:29.528 --> 00:28:30.308
It hurts too.

00:28:30.328 --> 00:28:30.989
It's too itchy.

00:28:31.148 --> 00:28:31.388
I agree.

00:28:31.409 --> 00:28:32.190
Especially down here.

00:28:32.230 --> 00:28:32.470
Too itchy.

00:28:32.509 --> 00:28:32.730
All right.

00:28:32.750 --> 00:28:33.871
All right.

00:28:33.911 --> 00:28:35.751
So so last thing for Dave.

00:28:36.604 --> 00:28:37.825
We just need a hundred more now.

00:28:38.445 --> 00:28:38.766
You know,

00:28:38.806 --> 00:28:40.727
I've been I was listening to the guy.

00:28:40.827 --> 00:28:41.867
I can't remember his name.

00:28:42.669 --> 00:28:45.852
He does like Alex Ramosi and

00:28:45.932 --> 00:28:47.752
all the big names is like

00:28:47.792 --> 00:28:48.973
these guys are putting out three,

00:28:49.013 --> 00:28:50.776
four hundred pieces of content a week.

00:28:51.476 --> 00:28:53.018
I can do three a day, three,

00:28:53.038 --> 00:28:55.118
four a day is like my upper limit.

00:28:55.660 --> 00:28:57.961
But we just need a lot more

00:28:58.001 --> 00:28:59.063
content out of Dave.

00:29:00.595 --> 00:29:02.135
Yeah, I need to, like Jimmy said,

00:29:02.175 --> 00:29:03.936
is like making a process,

00:29:03.977 --> 00:29:05.877
but then eventually it's

00:29:05.897 --> 00:29:08.279
going to be like hiring a

00:29:08.299 --> 00:29:10.121
videographer and a separate

00:29:10.260 --> 00:29:11.201
person who's an editor.

00:29:11.862 --> 00:29:12.923
And then the videographer

00:29:13.002 --> 00:29:14.923
follows a therapist around.

00:29:14.943 --> 00:29:16.545
And then we have to continue

00:29:16.585 --> 00:29:18.066
on the front end to get, you know,

00:29:18.105 --> 00:29:18.866
to do the outbound,

00:29:18.886 --> 00:29:20.528
the cold outbound and the cold,

00:29:20.667 --> 00:29:21.347
like not the cold,

00:29:21.627 --> 00:29:22.769
the emails and text

00:29:22.788 --> 00:29:24.609
messages to our current or

00:29:24.650 --> 00:29:25.351
previous clients,

00:29:25.790 --> 00:29:26.912
asking them for referrals.

00:29:27.432 --> 00:29:28.413
And then some of these

00:29:28.432 --> 00:29:29.853
people are going to say, well,

00:29:29.873 --> 00:29:31.134
I don't want to be on video.

00:29:32.273 --> 00:29:33.214
I want to visit with you guys,

00:29:33.255 --> 00:29:34.275
but I don't want to be on video.

00:29:34.335 --> 00:29:34.575
Great.

00:29:34.855 --> 00:29:35.175
Fine.

00:29:35.276 --> 00:29:35.596
Fine.

00:29:35.675 --> 00:29:35.955
Fine.

00:29:35.976 --> 00:29:38.156
So yeah, then it's the full rate.

00:29:38.436 --> 00:29:38.997
Great.

00:29:39.417 --> 00:29:41.218
Or you could kind of try what we're about,

00:29:41.357 --> 00:29:42.919
and we can convert people like that.

00:29:43.720 --> 00:29:47.121
But yeah, Tony, I'm on it.

00:29:47.560 --> 00:29:48.821
I'm trying to think of a play,

00:29:48.842 --> 00:29:50.323
and I can't think right now.

00:29:50.542 --> 00:29:51.823
Ask gas or grass.

00:29:51.863 --> 00:29:53.503
Nobody rides for free, right?

00:29:54.003 --> 00:29:54.884
So you can pay.

00:29:55.959 --> 00:29:57.539
You can be on camera,

00:29:57.901 --> 00:29:59.241
but nobody rides for free.

00:29:59.422 --> 00:30:01.644
And none of it is not paying, right?

00:30:02.924 --> 00:30:03.605
The girl that you did the

00:30:03.625 --> 00:30:05.906
video with paid you,

00:30:06.087 --> 00:30:07.648
arguably you got more than

00:30:07.689 --> 00:30:08.690
you gave on that one.

00:30:09.484 --> 00:30:11.726
So she, so I posted,

00:30:11.846 --> 00:30:13.126
I did a story on Concierge

00:30:13.146 --> 00:30:14.488
Pain Relief's account on Instagram.

00:30:14.788 --> 00:30:16.388
She reposted the story to her account.

00:30:17.009 --> 00:30:17.950
She also, I did the,

00:30:17.970 --> 00:30:19.971
then I took the selfie of her and I,

00:30:20.611 --> 00:30:21.771
I put it as a post on

00:30:21.811 --> 00:30:23.252
Concierge Pain Relief, the account.

00:30:23.732 --> 00:30:25.074
And then I did the, what's the,

00:30:25.173 --> 00:30:26.795
the co-creator or tagging

00:30:26.835 --> 00:30:28.875
them to be like- Collaborator.

00:30:28.915 --> 00:30:29.496
Thank you.

00:30:29.516 --> 00:30:30.115
Collaborator.

00:30:30.415 --> 00:30:32.597
I just, I added her, who knows, whatever.

00:30:32.837 --> 00:30:33.557
She accepted it.

00:30:33.698 --> 00:30:35.159
Right now she's got twenty five hundred.

00:30:35.618 --> 00:30:35.940
Why?

00:30:36.200 --> 00:30:36.619
But-

00:30:36.960 --> 00:30:37.721
but, but, but,

00:30:38.340 --> 00:30:40.541
but enough like local interest,

00:30:40.561 --> 00:30:41.863
twenty five or twenty five

00:30:41.923 --> 00:30:43.483
hundred followers.

00:30:44.064 --> 00:30:45.125
And she accepted that to be

00:30:45.144 --> 00:30:45.545
a collaborator.

00:30:45.625 --> 00:30:46.726
Now it's on her profile.

00:30:47.165 --> 00:30:49.347
It's a selfie about selfie of her.

00:30:49.748 --> 00:30:50.468
Why wouldn't she?

00:30:50.548 --> 00:30:51.489
This whole conversation

00:30:51.509 --> 00:30:52.750
started by her account is

00:30:52.809 --> 00:30:54.171
dedicated to her journey.

00:30:54.871 --> 00:30:56.672
You just your CBS who just

00:30:56.872 --> 00:30:58.133
shined a light on her journey.

00:30:58.173 --> 00:31:01.694
Of course, she's going to agree.

00:31:01.714 --> 00:31:03.056
David say Bo is saying,

00:31:03.076 --> 00:31:03.936
can you share more of the

00:31:03.997 --> 00:31:05.758
non-op ACL story, Susan?

00:31:06.874 --> 00:31:07.834
Maybe Bo's just joining late.

00:31:08.134 --> 00:31:08.555
We did that.

00:31:08.694 --> 00:31:09.654
That's Susan, right?

00:31:09.714 --> 00:31:10.535
This is who we're talking about?

00:31:10.855 --> 00:31:11.336
Yep, yep.

00:31:11.516 --> 00:31:13.477
Oh, rewind, then catch up.

00:31:14.497 --> 00:31:15.497
Previously on an episode of

00:31:15.596 --> 00:31:16.897
PT Breakfast Club.

00:31:16.958 --> 00:31:19.719
Bo, if you're late, I'll post this.

00:31:20.558 --> 00:31:21.900
Now I told Tony and Jimmy,

00:31:21.940 --> 00:31:23.160
I gotta create a Concierge

00:31:23.180 --> 00:31:25.520
Pain Relief YouTube account.

00:31:25.760 --> 00:31:25.941
Nate,

00:31:25.980 --> 00:31:27.182
if you're listening to my pocket that are,

00:31:27.221 --> 00:31:27.622
Nate,

00:31:27.662 --> 00:31:29.702
create me a new YouTube account so I

00:31:29.722 --> 00:31:30.363
don't have to do it.

00:31:30.982 --> 00:31:32.644
Put it on my bill, you got my card.

00:31:32.943 --> 00:31:34.144
this also reminds me before

00:31:34.183 --> 00:31:35.204
we move on topics let's go

00:31:35.244 --> 00:31:37.285
to ai next and how tony

00:31:37.305 --> 00:31:37.825
thinks it's going to

00:31:37.884 --> 00:31:38.644
automate all the boring

00:31:38.664 --> 00:31:39.365
stuff which should get

00:31:39.385 --> 00:31:40.286
people excited the last

00:31:40.306 --> 00:31:42.165
thing I'll say is is what

00:31:42.226 --> 00:31:44.067
dave is doing a proven

00:31:44.106 --> 00:31:45.747
model yes it's also a

00:31:45.787 --> 00:31:47.928
proven model before the

00:31:48.028 --> 00:31:49.667
interwebs and social media

00:31:50.208 --> 00:31:52.169
this is how walmart gained

00:31:52.308 --> 00:31:54.088
traction they didn't go to

00:31:54.128 --> 00:31:55.588
new york and la and big

00:31:55.628 --> 00:31:57.569
cities they went to middle america

00:31:58.670 --> 00:32:00.231
And they didn't just plop into town.

00:32:00.672 --> 00:32:02.173
They won over the town.

00:32:02.433 --> 00:32:04.955
Like they literally were like that TV show,

00:32:04.976 --> 00:32:06.518
the Americans, they were like the spies.

00:32:06.857 --> 00:32:08.019
They found the former

00:32:08.058 --> 00:32:09.901
football coach and hired him.

00:32:10.161 --> 00:32:13.183
They found the town mayor's son.

00:32:13.604 --> 00:32:14.964
They found the star football

00:32:14.986 --> 00:32:16.227
player and they hired them.

00:32:16.826 --> 00:32:18.269
They literally created the

00:32:18.308 --> 00:32:19.329
cool lunch table.

00:32:20.443 --> 00:32:21.884
And it was cool by proxy.

00:32:22.444 --> 00:32:23.826
You're doing that because

00:32:24.165 --> 00:32:25.885
Instagram is now the town square.

00:32:26.326 --> 00:32:27.207
And you're taking people

00:32:28.047 --> 00:32:31.108
that other people know, like, and trust.

00:32:31.689 --> 00:32:32.828
And you're saying, well,

00:32:32.848 --> 00:32:34.529
this person thinks that person is cool.

00:32:34.650 --> 00:32:37.211
So then that person's little Venn diagram,

00:32:37.391 --> 00:32:39.071
no matter how small or large,

00:32:39.592 --> 00:32:41.393
you've infiltrated know, like,

00:32:41.472 --> 00:32:43.753
and trust crazy fast though.

00:32:44.054 --> 00:32:44.894
Walmart did this.

00:32:45.755 --> 00:32:47.556
Can we spend just like, thirty seconds,

00:32:47.635 --> 00:32:49.996
can you just screen share that post,

00:32:50.435 --> 00:32:51.196
the one on either my

00:32:51.217 --> 00:32:51.997
account or her account?

00:32:52.696 --> 00:32:53.957
Because there's someone who

00:32:54.057 --> 00:32:55.317
liked the post that I think

00:32:55.357 --> 00:32:56.357
the audience will care about,

00:32:56.478 --> 00:32:57.518
just in terms of the

00:32:57.577 --> 00:32:58.959
downstream effects of this.

00:32:59.259 --> 00:33:00.838
Is this yours, Dave Kittle?

00:33:01.719 --> 00:33:03.200
No, no, Concierge Pain Relief.

00:33:03.220 --> 00:33:03.440
Got it.

00:33:04.862 --> 00:33:06.323
or Susan's account, either way,

00:33:06.363 --> 00:33:07.304
because she approved it as

00:33:07.364 --> 00:33:08.003
a collaborator.

00:33:08.424 --> 00:33:10.006
But just look, once you share it,

00:33:10.026 --> 00:33:12.027
just click on that post and

00:33:12.047 --> 00:33:13.468
then click on like whoever

00:33:13.688 --> 00:33:14.989
hearted it or liked it or whatever.

00:33:15.729 --> 00:33:16.410
I love the fact that you

00:33:16.430 --> 00:33:17.810
just call it hearted it.

00:33:19.872 --> 00:33:21.212
Is that what the kids call it, Tony?

00:33:21.573 --> 00:33:22.653
Tony, is that what the kids call it?

00:33:22.693 --> 00:33:23.394
That's what I say, yeah.

00:33:23.434 --> 00:33:25.435
All right, where am I going here?

00:33:25.476 --> 00:33:26.836
We're a representation of

00:33:26.876 --> 00:33:28.057
the younger generation.

00:33:28.357 --> 00:33:28.938
This one right here?

00:33:29.317 --> 00:33:30.519
So go to that first post.

00:33:30.558 --> 00:33:32.019
Now click on her name is

00:33:32.059 --> 00:33:33.401
like the Coke collaborator

00:33:33.441 --> 00:33:34.162
or whatever it's called.

00:33:34.741 --> 00:33:35.624
Or yeah, the likes.

00:33:35.683 --> 00:33:36.526
OK, so on the likes,

00:33:36.586 --> 00:33:37.326
I can't see it because I'm

00:33:37.346 --> 00:33:37.969
on my phone here.

00:33:38.450 --> 00:33:40.874
But one of the likes is at

00:33:40.993 --> 00:33:42.597
Leon Popovitz MD.

00:33:43.990 --> 00:33:46.432
And he is the co-founder of

00:33:46.512 --> 00:33:47.433
New York Bone and Joint.

00:33:47.473 --> 00:33:49.135
He's a board-certified orthopedic surgeon.

00:33:49.375 --> 00:33:50.356
He liked that post.

00:33:50.416 --> 00:33:51.577
I've never spoken with him ever.

00:33:51.897 --> 00:33:53.359
So now I can cold message

00:33:53.400 --> 00:33:55.801
him or send him a letter and be like,

00:33:55.842 --> 00:33:56.221
hey.

00:33:57.723 --> 00:33:58.625
And he's putting out YouTube

00:33:58.664 --> 00:33:59.265
content as well.

00:33:59.365 --> 00:34:00.586
He is the physician

00:34:00.666 --> 00:34:02.067
orthopedic surgeon version

00:34:02.448 --> 00:34:03.809
of Tony Meritato right now.

00:34:04.130 --> 00:34:05.391
He also is in New York City

00:34:05.490 --> 00:34:06.311
or New York area.

00:34:06.332 --> 00:34:07.133
I don't know where in New York,

00:34:07.173 --> 00:34:08.293
but probably nearby.

00:34:09.855 --> 00:34:10.715
So then he could be a

00:34:10.757 --> 00:34:11.697
potential referral source.

00:34:11.777 --> 00:34:12.860
And I could potentially get

00:34:12.940 --> 00:34:15.824
referrals from this surgeon, potentially,

00:34:16.724 --> 00:34:18.168
from the outbound upfront

00:34:18.288 --> 00:34:21.032
of sending Susan the golden ticket idea,

00:34:21.052 --> 00:34:21.793
which was free.

00:34:21.853 --> 00:34:24.257
I made that for free, did the visit,

00:34:24.476 --> 00:34:24.737
all that.

00:34:24.898 --> 00:34:25.619
It's just amazing.

00:34:25.949 --> 00:34:26.931
This is a good observation,

00:34:26.971 --> 00:34:28.092
and here's why I think you

00:34:28.132 --> 00:34:29.295
should strike with Leon

00:34:29.414 --> 00:34:30.697
right now and why I think

00:34:30.737 --> 00:34:33.561
he is primed to jump on this with you.

00:34:34.081 --> 00:34:35.342
Low follower count is what

00:34:35.362 --> 00:34:35.824
you're going to say?

00:34:36.164 --> 00:34:37.144
Screw follower count.

00:34:37.425 --> 00:34:38.206
He's got twenty nine.

00:34:38.246 --> 00:34:38.748
Doesn't matter.

00:34:38.867 --> 00:34:39.809
Why does he only have twenty

00:34:39.849 --> 00:34:41.331
nine follows and sixty one posts?

00:34:41.972 --> 00:34:42.793
A lot of people will zoom

00:34:42.813 --> 00:34:44.114
into this and look at views.

00:34:44.516 --> 00:34:45.737
I'm looking at this.

00:34:46.358 --> 00:34:47.739
He did this seventeen hours ago,

00:34:48.039 --> 00:34:50.222
but of his videos, these are all recent.

00:34:50.523 --> 00:34:52.326
Dude is just getting into the game.

00:34:52.586 --> 00:34:55.309
He started in April, so he just bought in.

00:34:55.650 --> 00:34:56.893
He's just getting going.

00:34:57.253 --> 00:34:58.434
You're coming along going,

00:34:58.693 --> 00:34:59.653
I'll jump in on this with you.

00:34:59.695 --> 00:35:00.934
And all he hears is you're

00:35:00.954 --> 00:35:01.635
gonna help me do the thing

00:35:01.675 --> 00:35:02.655
I wanna do and I value.

00:35:03.016 --> 00:35:05.157
So like he has just reached

00:35:05.177 --> 00:35:06.057
the tipping point and we

00:35:06.077 --> 00:35:07.259
don't know the backstory with Leon,

00:35:07.298 --> 00:35:07.478
right?

00:35:07.818 --> 00:35:08.659
Maybe he's just been,

00:35:08.699 --> 00:35:09.701
maybe whoever was in his

00:35:09.760 --> 00:35:11.762
office doing this to him a hundred times.

00:35:11.802 --> 00:35:13.342
Finally, he's like, fine, buy a camera.

00:35:13.422 --> 00:35:14.063
I don't know what to do,

00:35:14.103 --> 00:35:14.903
but you're in charge of this.

00:35:15.483 --> 00:35:16.704
Now he clicks like,

00:35:17.963 --> 00:35:19.985
This is like the perfect storm now.

00:35:20.425 --> 00:35:22.284
But this sort of accidental

00:35:22.344 --> 00:35:23.525
bump ability only happens

00:35:23.545 --> 00:35:24.385
when you make stuff.

00:35:24.565 --> 00:35:25.626
This doesn't happen inbound.

00:35:25.646 --> 00:35:26.905
This happens when you make stuff.

00:35:28.666 --> 00:35:29.726
They have four locations.

00:35:29.746 --> 00:35:31.246
They have their own PT apparently.

00:35:31.706 --> 00:35:32.327
It doesn't matter.

00:35:32.668 --> 00:35:33.327
It doesn't matter.

00:35:33.387 --> 00:35:34.367
It doesn't matter.

00:35:35.027 --> 00:35:35.347
Great.

00:35:35.668 --> 00:35:36.849
Go into this relationship

00:35:36.949 --> 00:35:38.449
expecting nothing.

00:35:38.469 --> 00:35:39.728
Right.

00:35:39.789 --> 00:35:41.690
Nothing except we're both going to win.

00:35:43.226 --> 00:35:46.509
So we go down the Jeremy Sutton, Mike Chua,

00:35:46.628 --> 00:35:49.451
Tony Maritato, like you reach out,

00:35:49.630 --> 00:35:51.092
you cold message.

00:35:51.271 --> 00:35:53.253
Hey, I found your profile.

00:35:53.373 --> 00:35:54.393
I love what you're doing.

00:35:54.875 --> 00:35:57.376
I've got my own account and channel.

00:35:57.436 --> 00:35:59.317
I'd love to get you on for an interview.

00:35:59.818 --> 00:36:01.898
Just ten, fifteen minutes of your time.

00:36:01.958 --> 00:36:03.179
This is what we'll talk about.

00:36:03.760 --> 00:36:04.721
I would approach that.

00:36:05.340 --> 00:36:06.141
I don't think it matters.

00:36:06.181 --> 00:36:07.422
I think it's better that he

00:36:07.483 --> 00:36:09.503
has his own PT because that tells you.

00:36:09.943 --> 00:36:11.764
Hey, this guy values PT.

00:36:11.784 --> 00:36:14.027
He sees that there's a benefit to it.

00:36:14.567 --> 00:36:15.867
If he has his own PT,

00:36:15.887 --> 00:36:17.148
they're probably full anyway.

00:36:17.588 --> 00:36:19.090
So there's going to be overflow.

00:36:19.110 --> 00:36:20.210
They're probably not going

00:36:20.291 --> 00:36:21.331
out and doing mobile.

00:36:21.452 --> 00:36:23.092
They might not even be cash based,

00:36:23.132 --> 00:36:23.432
you know,

00:36:23.492 --> 00:36:25.855
so there's plenty of opportunity

00:36:25.894 --> 00:36:26.574
within that.

00:36:27.135 --> 00:36:27.576
Yeah.

00:36:28.536 --> 00:36:30.338
And to Jimmy's point.

00:36:31.431 --> 00:36:33.213
This doesn't happen if you

00:36:33.293 --> 00:36:34.954
don't put stuff out there.

00:36:35.514 --> 00:36:35.655
Now,

00:36:35.715 --> 00:36:37.096
I know there are a lot of people who

00:36:37.155 --> 00:36:38.237
put stuff out there that

00:36:38.277 --> 00:36:39.659
don't get a ton of views.

00:36:40.119 --> 00:36:41.539
I mean, for you, Dave,

00:36:41.559 --> 00:36:44.422
like how many views did that post get?

00:36:45.403 --> 00:36:46.144
I'm curious.

00:36:47.500 --> 00:36:47.860
I don't know.

00:36:47.880 --> 00:36:49.021
Jimmy, you got it handy?

00:36:49.041 --> 00:36:49.820
Yeah, I'm going backwards.

00:36:49.860 --> 00:36:50.240
Hang on.

00:36:50.340 --> 00:36:51.481
I'm too deep.

00:36:51.501 --> 00:36:54.242
Probably low, you know, a hundred,

00:36:54.641 --> 00:36:56.342
maybe less.

00:36:56.382 --> 00:36:56.682
Which one?

00:36:56.702 --> 00:36:58.463
We only did a selfie post so far.

00:36:58.744 --> 00:37:01.885
Yeah, so the one that doctor liked.

00:37:02.664 --> 00:37:04.065
Yeah, that one got twenty likes.

00:37:04.405 --> 00:37:04.806
Twenty-one.

00:37:05.985 --> 00:37:07.786
How many impressions or views or whatever?

00:37:07.947 --> 00:37:08.507
I can't see that.

00:37:08.547 --> 00:37:09.027
He would have to see it.

00:37:09.047 --> 00:37:10.867
A fraction of it.

00:37:11.007 --> 00:37:13.128
Point being, all you needed was that one.

00:37:14.208 --> 00:37:15.748
Now that one creates that

00:37:15.809 --> 00:37:18.969
relationship moving forward.

00:37:19.190 --> 00:37:20.170
I shared something,

00:37:20.231 --> 00:37:21.851
and maybe this is what we're getting into,

00:37:21.891 --> 00:37:22.971
about the AI.

00:37:23.670 --> 00:37:25.751
And a guy reached out who's

00:37:25.811 --> 00:37:27.052
working on a new EMR.

00:37:27.472 --> 00:37:30.733
It's a YC, Y Combinator-backed company.

00:37:32.213 --> 00:37:32.994
He mentioned it.

00:37:33.034 --> 00:37:34.233
He said, hey, I'd love to chat.

00:37:34.733 --> 00:37:35.454
I can't chat.

00:37:35.514 --> 00:37:36.994
I don't want to chat to anyone anymore.

00:37:37.034 --> 00:37:38.815
I get too many imbalance for

00:37:39.114 --> 00:37:40.574
chat or virtual coffee or

00:37:40.594 --> 00:37:41.135
any of that stuff.

00:37:41.175 --> 00:37:42.016
I don't want any of that.

00:37:42.456 --> 00:37:42.916
But

00:37:43.496 --> 00:37:46.097
As soon as he said YC, I said, hey,

00:37:46.416 --> 00:37:47.237
I know Jansen.

00:37:47.838 --> 00:37:50.318
Jansen has Hipposcribe, YC Company,

00:37:51.059 --> 00:37:52.699
you all talk to.

00:37:52.739 --> 00:37:56.280
And so that was one of two

00:37:56.300 --> 00:37:58.041
comments on a very low

00:37:58.081 --> 00:37:59.481
reach LinkedIn post,

00:38:00.021 --> 00:38:01.983
but that could be a great

00:38:02.023 --> 00:38:02.983
connection for me.

00:38:05.119 --> 00:38:05.340
Yeah,

00:38:05.500 --> 00:38:07.201
we think everybody's paying so much

00:38:07.240 --> 00:38:08.121
attention to us and they

00:38:08.141 --> 00:38:09.302
can't wait to tear us apart.

00:38:09.641 --> 00:38:10.541
Turns out they're actually

00:38:10.601 --> 00:38:12.362
all paid attention to what

00:38:12.382 --> 00:38:13.463
people are thinking about them.

00:38:14.003 --> 00:38:14.943
And when we finally realize

00:38:14.963 --> 00:38:15.864
that no one is actually

00:38:15.884 --> 00:38:16.583
thinking about you,

00:38:17.105 --> 00:38:18.965
unless you make me laugh or

00:38:19.025 --> 00:38:20.326
happy or smarter,

00:38:20.806 --> 00:38:22.327
that's the only way that

00:38:22.427 --> 00:38:23.567
people will pay attention.

00:38:23.626 --> 00:38:23.967
That's it.

00:38:24.206 --> 00:38:24.568
That's it.

00:38:24.688 --> 00:38:25.467
There's the magic thing.

00:38:27.648 --> 00:38:29.108
So in terms of the AI stuff,

00:38:29.148 --> 00:38:30.309
like Tony posted that,

00:38:30.449 --> 00:38:32.110
that I screenshot and sent to you guys,

00:38:32.150 --> 00:38:33.471
the, the one you were talking about,

00:38:33.510 --> 00:38:34.351
you're obsessed with the AI

00:38:34.391 --> 00:38:35.532
scraps and workflows, Tony.

00:38:36.271 --> 00:38:37.813
I, I love that.

00:38:37.853 --> 00:38:39.173
Like what,

00:38:39.213 --> 00:38:40.793
maybe if you want to elaborate or, I mean,

00:38:40.833 --> 00:38:41.434
I have it pulled up,

00:38:41.454 --> 00:38:42.474
but if you want to elaborate on it, like,

00:38:42.514 --> 00:38:44.376
I just thought it was like, of course,

00:38:44.416 --> 00:38:45.956
like that's what AI needs

00:38:45.976 --> 00:38:47.376
to be doing all of like the

00:38:47.797 --> 00:38:49.858
prep for a patient check-in

00:38:49.978 --> 00:38:50.719
and everything.

00:38:51.199 --> 00:38:51.980
You said things like

00:38:52.019 --> 00:38:53.039
prompting the therapist

00:38:53.099 --> 00:38:54.400
with like questions about

00:38:54.800 --> 00:38:58.202
that patient and the TheraX

00:38:58.222 --> 00:38:59.384
that you might do with them that day.

00:38:59.704 --> 00:39:00.844
Also questions of like,

00:39:00.864 --> 00:39:02.224
how's it been going since the last visit,

00:39:02.244 --> 00:39:02.585
whatever.

00:39:02.626 --> 00:39:04.766
And that's what AI, I agree.

00:39:04.806 --> 00:39:05.786
Like that's what it should be doing.

00:39:05.806 --> 00:39:07.768
Taking the information from any of the RTM,

00:39:07.789 --> 00:39:08.909
the remote therapeutic monitoring,

00:39:09.009 --> 00:39:10.530
if you're doing that, taking that in,

00:39:10.550 --> 00:39:11.710
taking the information from

00:39:11.731 --> 00:39:13.311
the previous patient visits

00:39:13.351 --> 00:39:14.572
with that one particular

00:39:14.592 --> 00:39:15.713
patient who just walked in,

00:39:16.213 --> 00:39:17.114
then prompting the

00:39:17.153 --> 00:39:18.474
therapist with questions

00:39:19.375 --> 00:39:20.155
Because therapists like

00:39:20.335 --> 00:39:21.775
we're spinning a million plates,

00:39:21.795 --> 00:39:23.175
like our minds are bouncing

00:39:23.215 --> 00:39:24.235
all over the clinic walls.

00:39:24.275 --> 00:39:25.556
And then this patient walks

00:39:25.635 --> 00:39:26.996
in and we're like, hey,

00:39:27.016 --> 00:39:27.637
how are you feeling?

00:39:27.677 --> 00:39:29.536
Or how much what's your pain scale?

00:39:29.556 --> 00:39:30.077
Zero to ten.

00:39:30.117 --> 00:39:30.358
Or like,

00:39:30.398 --> 00:39:31.938
how are you feeling since last

00:39:31.958 --> 00:39:32.538
visit or whatever?

00:39:33.277 --> 00:39:35.378
But the AI can prompt a lot more of this.

00:39:35.579 --> 00:39:36.818
So what was your thoughts

00:39:36.858 --> 00:39:37.898
around that post and what

00:39:38.099 --> 00:39:39.139
are other things you can

00:39:39.179 --> 00:39:40.320
kind of expand on?

00:39:41.311 --> 00:39:42.871
just real quick, raise here,

00:39:43.811 --> 00:39:44.853
raise like the king,

00:39:44.932 --> 00:39:47.934
the OG of AI before AI even was popular.

00:39:49.416 --> 00:39:50.036
So, you know,

00:39:50.056 --> 00:39:51.217
I think this is where you see

00:39:51.257 --> 00:39:53.297
a clinician's brain coming

00:39:53.478 --> 00:39:55.759
out to solve a problem that

00:39:55.820 --> 00:39:57.440
isn't just about patient care.

00:39:58.260 --> 00:40:00.963
And I think we all love creating,

00:40:01.023 --> 00:40:02.943
we're all creators at heart anyway.

00:40:03.824 --> 00:40:04.525
Back in the day,

00:40:04.625 --> 00:40:06.385
I had started that post saying like,

00:40:07.025 --> 00:40:08.106
I saw a problem, right?

00:40:08.126 --> 00:40:09.427
A patient would come in the

00:40:09.447 --> 00:40:10.989
way our clinic was set up.

00:40:11.050 --> 00:40:12.530
The front desk wasn't facing

00:40:12.570 --> 00:40:13.351
the front door.

00:40:13.791 --> 00:40:15.132
So patients would come in

00:40:15.172 --> 00:40:16.233
and they wouldn't be greeted.

00:40:16.635 --> 00:40:17.054
And I was like,

00:40:17.175 --> 00:40:18.556
I need a way to change the

00:40:18.615 --> 00:40:19.998
environment to force the

00:40:20.038 --> 00:40:21.219
patient to be greeted

00:40:21.259 --> 00:40:23.039
immediately upon coming in.

00:40:23.059 --> 00:40:23.940
So I said, all right,

00:40:23.960 --> 00:40:25.342
I'm going to take the old paper charts.

00:40:25.762 --> 00:40:26.443
I'm going to put them in

00:40:26.483 --> 00:40:27.925
front on the side where the

00:40:27.985 --> 00:40:28.804
door comes in.

00:40:28.824 --> 00:40:29.905
You open the door,

00:40:30.367 --> 00:40:31.668
the receptionist turns and

00:40:31.708 --> 00:40:33.009
looks and immediately the

00:40:33.268 --> 00:40:35.130
The charts here, the patients here,

00:40:35.170 --> 00:40:36.791
and you're like, oh, Mrs. Jones,

00:40:36.811 --> 00:40:38.632
so great to see you because

00:40:38.672 --> 00:40:39.492
the chart was there.

00:40:39.532 --> 00:40:40.612
You could see the name of

00:40:40.652 --> 00:40:41.612
the person walking in.

00:40:42.373 --> 00:40:43.193
So you create the

00:40:43.213 --> 00:40:45.074
environment to produce the

00:40:45.175 --> 00:40:46.615
outcome that you want, you know,

00:40:46.675 --> 00:40:48.516
and I've always loved that idea.

00:40:49.177 --> 00:40:50.038
So with AI,

00:40:50.097 --> 00:40:52.259
I'm like talking to my PTA this

00:40:52.318 --> 00:40:54.079
morning and I said, look,

00:40:54.139 --> 00:40:55.599
here's the problem with an EMR,

00:40:55.780 --> 00:40:56.661
every EMR.

00:40:57.021 --> 00:40:58.422
It's not any single one.

00:40:59.394 --> 00:41:00.655
all of the information is

00:41:00.715 --> 00:41:02.556
trapped in the EMR, right?

00:41:02.597 --> 00:41:03.496
Like stuff from the

00:41:03.556 --> 00:41:05.157
evaluation isn't on the

00:41:05.197 --> 00:41:06.978
screen for the treatment note.

00:41:07.420 --> 00:41:09.641
I have to literally open the EMR,

00:41:09.800 --> 00:41:11.021
open the treatment note,

00:41:11.161 --> 00:41:12.081
go back and look.

00:41:13.262 --> 00:41:15.403
Therapists can't function like that.

00:41:15.784 --> 00:41:16.184
So I said,

00:41:16.364 --> 00:41:18.766
AI is smart enough to process

00:41:18.826 --> 00:41:19.786
all of that information.

00:41:19.827 --> 00:41:20.106
I'm like,

00:41:20.666 --> 00:41:21.768
It should be a back and

00:41:21.807 --> 00:41:24.130
forth between me and AI.

00:41:24.150 --> 00:41:25.070
AI should say, hey,

00:41:25.110 --> 00:41:26.393
this is treatment number seven.

00:41:26.952 --> 00:41:29.215
Your goal number seven is this.

00:41:29.255 --> 00:41:29.876
We're going to make the

00:41:29.896 --> 00:41:31.657
treatment focus for today this.

00:41:31.717 --> 00:41:32.237
What do you think?

00:41:32.847 --> 00:41:33.827
Yeah, I think that's great.

00:41:34.228 --> 00:41:35.068
Let's do that.

00:41:36.010 --> 00:41:38.052
You collect the subjective information,

00:41:38.112 --> 00:41:38.373
right?

00:41:38.413 --> 00:41:40.954
The AI scribe hears it, processes it, say,

00:41:40.994 --> 00:41:41.396
hey, you know,

00:41:41.416 --> 00:41:42.356
based on what the patient's

00:41:42.376 --> 00:41:45.059
saying and based on the episode of care,

00:41:45.139 --> 00:41:46.340
the previous treatments,

00:41:46.740 --> 00:41:48.322
I would recommend we do this, this,

00:41:48.382 --> 00:41:48.822
and this.

00:41:48.882 --> 00:41:49.463
What do you think?

00:41:50.003 --> 00:41:51.545
And it's just this back and forth.

00:41:52.371 --> 00:41:53.373
And if you forget a piece of

00:41:53.432 --> 00:41:56.376
information or the patient's like, oh man,

00:41:56.416 --> 00:41:57.438
it's killing me here.

00:41:57.597 --> 00:41:58.820
AI can't see that.

00:41:59.219 --> 00:42:00.641
So AI would say,

00:42:01.322 --> 00:42:02.164
what is the part of the

00:42:02.204 --> 00:42:04.005
body that's increasing in pain?

00:42:04.065 --> 00:42:05.288
Or what was the patient

00:42:05.327 --> 00:42:06.650
referencing when they said this?

00:42:06.690 --> 00:42:08.632
Because AI hears what they're saying.

00:42:08.672 --> 00:42:10.574
They just can't see what it's saying yet.

00:42:11.815 --> 00:42:13.797
So all of this back to it is

00:42:13.936 --> 00:42:16.820
not taking away your professional skills,

00:42:16.860 --> 00:42:18.420
your assessment, your judgment,

00:42:18.501 --> 00:42:21.003
your your synthesis of information.

00:42:21.643 --> 00:42:23.025
But it's just making sure

00:42:23.065 --> 00:42:24.346
the little leaks in the

00:42:24.385 --> 00:42:25.306
system are plugged.

00:42:25.927 --> 00:42:26.447
You know,

00:42:26.487 --> 00:42:28.389
I forgot to get this or I didn't

00:42:28.429 --> 00:42:29.391
remember to get that.

00:42:29.411 --> 00:42:29.710
All right.

00:42:30.371 --> 00:42:31.873
That's the stuff that it's taking care of.

00:42:32.532 --> 00:42:32.793
And.

00:42:33.253 --> 00:42:34.153
It's putting it in the

00:42:34.193 --> 00:42:36.875
context of the entire episode of care.

00:42:37.335 --> 00:42:39.994
When I see a patient on the seventh visit,

00:42:40.394 --> 00:42:41.275
I'm probably not

00:42:41.335 --> 00:42:42.456
realistically going to have

00:42:42.496 --> 00:42:43.476
the time to go back and

00:42:43.516 --> 00:42:45.516
look at the previous six treatment notes.

00:42:46.217 --> 00:42:47.896
I'm just focused on today,

00:42:48.436 --> 00:42:49.657
but that's what AI can do

00:42:49.717 --> 00:42:51.418
better than any human ever will.

00:42:51.858 --> 00:42:53.478
So it was that kind of stuff,

00:42:53.518 --> 00:42:55.177
but really focused on not

00:42:55.217 --> 00:42:57.239
taking away your professional autonomy,

00:42:57.679 --> 00:42:58.619
making it better.

00:42:59.789 --> 00:43:01.110
Whenever I have a question

00:43:01.150 --> 00:43:01.831
or think about how the

00:43:01.851 --> 00:43:02.532
future is going to be,

00:43:02.632 --> 00:43:04.833
I just go to thirteen year

00:43:04.873 --> 00:43:05.954
old Jimmy McKay watching an

00:43:05.994 --> 00:43:07.755
episode of Star Trek The Next Generation.

00:43:07.795 --> 00:43:08.876
Like, that's where we're going.

00:43:09.016 --> 00:43:11.338
We're going to like Jarvis

00:43:11.619 --> 00:43:13.119
in Tony Stark's helmet.

00:43:13.860 --> 00:43:15.322
So it's like it's the yes and like,

00:43:15.362 --> 00:43:17.302
can you ask or interact with this?

00:43:17.364 --> 00:43:19.264
And it has access to lots of information.

00:43:19.304 --> 00:43:20.065
The answer is yes.

00:43:20.706 --> 00:43:21.987
I think the people who, again,

00:43:22.686 --> 00:43:23.768
like show me a time in

00:43:23.827 --> 00:43:24.648
history when someone

00:43:24.688 --> 00:43:26.769
embraced the newest tech,

00:43:26.789 --> 00:43:28.030
like the newest technology.

00:43:28.371 --> 00:43:29.371
Maybe not the specific.

00:43:29.411 --> 00:43:30.353
I'm not talking about, well,

00:43:30.432 --> 00:43:32.554
the Zune didn't really last, right?

00:43:32.614 --> 00:43:32.773
Yeah,

00:43:32.813 --> 00:43:35.036
the Microsoft Zune wasn't the next MP

00:43:35.056 --> 00:43:35.536
three player,

00:43:35.755 --> 00:43:36.757
but we knew it was going in

00:43:36.797 --> 00:43:37.456
that direction.

00:43:37.838 --> 00:43:39.318
Have we ever embraced something like that?

00:43:39.498 --> 00:43:41.360
And it didn't benefit the

00:43:41.380 --> 00:43:43.081
people who jumped in early

00:43:43.121 --> 00:43:46.483
enough to adopt the concept, the what,

00:43:46.523 --> 00:43:47.103
not the how.

00:43:47.364 --> 00:43:48.625
And I think the answer is always yes.

00:43:50.804 --> 00:43:51.824
I think Alexa,

00:43:52.365 --> 00:43:55.090
the home whatever you want to call Alexa,

00:43:55.311 --> 00:43:56.393
I think that was a flop.

00:43:57.115 --> 00:43:57.896
Yeah.

00:43:57.956 --> 00:43:58.135
Yeah.

00:43:58.155 --> 00:43:59.096
In terms of like I think I

00:43:59.115 --> 00:44:00.036
don't know how many they sold,

00:44:00.077 --> 00:44:02.717
but Amazon sold probably millions.

00:44:02.777 --> 00:44:04.177
I don't know if you want to look it up,

00:44:04.197 --> 00:44:05.898
but hold on a second.

00:44:05.918 --> 00:44:06.978
But think about it like this.

00:44:07.597 --> 00:44:08.777
If I had come to you ten

00:44:08.818 --> 00:44:09.518
years ago and said,

00:44:09.599 --> 00:44:10.378
do you mind if I put a

00:44:10.438 --> 00:44:12.018
microphone in your living

00:44:12.059 --> 00:44:12.759
room or your kitchen?

00:44:13.179 --> 00:44:13.918
Do you know how many times

00:44:13.958 --> 00:44:15.480
I've just blindly reordered

00:44:15.519 --> 00:44:17.059
coffee pods because it was like, hey,

00:44:17.099 --> 00:44:17.619
by the way.

00:44:17.960 --> 00:44:19.960
So like you might look at it as a flop,

00:44:20.041 --> 00:44:21.240
but you don't know what their goal was.

00:44:21.581 --> 00:44:23.202
Because I use them as speakers.

00:44:23.242 --> 00:44:23.501
To me,

00:44:23.521 --> 00:44:25.202
they're twenty dollar speakers and I

00:44:25.222 --> 00:44:26.344
hook them all up and then I

00:44:26.523 --> 00:44:28.164
go to my iPhone and then I

00:44:28.184 --> 00:44:29.545
can play music in the entire house.

00:44:29.885 --> 00:44:31.106
That would cost me five

00:44:31.146 --> 00:44:32.887
grand to wire my house.

00:44:33.188 --> 00:44:35.210
So to me, I'm net positive.

00:44:35.670 --> 00:44:36.791
They look,

00:44:36.871 --> 00:44:38.211
I keep getting ads on the one

00:44:38.231 --> 00:44:39.893
with the I have one with the TV screen,

00:44:40.072 --> 00:44:41.574
like the LED screen.

00:44:42.094 --> 00:44:42.835
I get ads.

00:44:42.855 --> 00:44:46.157
I mean, that is that is unbelievable.

00:44:47.157 --> 00:44:47.418
Hold on.

00:44:47.458 --> 00:44:47.998
Not an ad.

00:44:48.177 --> 00:44:48.798
It's like Jimmy.

00:44:49.378 --> 00:44:49.980
Oh, a preview.

00:44:50.619 --> 00:44:51.039
Well, no, no, no.

00:44:51.079 --> 00:44:52.960
What I mean is like, hey,

00:44:53.802 --> 00:44:55.041
based on the timing of you

00:44:55.141 --> 00:44:56.862
offering ordering coffee pods.

00:44:56.882 --> 00:44:58.103
And when I first saw it, I was like, oh,

00:44:58.123 --> 00:44:59.324
you're just going to sell me coffee pods.

00:44:59.744 --> 00:45:01.405
And then I ran out of coffee

00:45:01.445 --> 00:45:04.347
pods and I had to go to a store.

00:45:04.666 --> 00:45:06.088
A store is like a building.

00:45:06.447 --> 00:45:08.128
It's like Amazon, but a physical Amazon.

00:45:08.168 --> 00:45:08.708
And I hate it.

00:45:09.070 --> 00:45:09.969
And I'm like, well,

00:45:09.989 --> 00:45:11.090
I like the fact that it

00:45:11.150 --> 00:45:12.150
predicts when I'm going to

00:45:12.170 --> 00:45:13.032
run out of coffee pods.

00:45:13.692 --> 00:45:14.871
So I don't know if the

00:45:14.932 --> 00:45:18.054
Amazon Alexa was a net failure,

00:45:18.353 --> 00:45:19.353
but it also could just be

00:45:19.393 --> 00:45:21.755
the first iteration of, well, then great.

00:45:21.795 --> 00:45:22.876
What sucked about this or

00:45:22.916 --> 00:45:23.675
what didn't it do?

00:45:23.996 --> 00:45:24.576
It's still clunky.

00:45:24.675 --> 00:45:25.996
I can't get my own podcast

00:45:26.356 --> 00:45:27.916
to show up on that.

00:45:28.657 --> 00:45:30.798
Even if I'm like, I want you to –

00:45:32.958 --> 00:45:33.759
That's a great example

00:45:33.798 --> 00:45:34.980
because I was trying to use

00:45:35.019 --> 00:45:36.039
Alexa to pull up Alex

00:45:36.079 --> 00:45:37.800
Hormozy's The Game podcast,

00:45:38.101 --> 00:45:39.161
and it would not do it,

00:45:39.380 --> 00:45:40.862
but then it plays Leila

00:45:40.902 --> 00:45:42.461
Hormozy's Build podcast,

00:45:42.481 --> 00:45:43.402
which is hilarious.

00:45:44.922 --> 00:45:46.682
They're married, but I'm asking for Alex's,

00:45:46.943 --> 00:45:48.384
and Leila's podcast is great too,

00:45:48.403 --> 00:45:49.543
but it plays that.

00:45:50.563 --> 00:45:52.505
Globally, two years ago, it was reported.

00:45:52.545 --> 00:45:54.505
Guess how many Echos or

00:45:54.565 --> 00:45:55.885
Amazon Alexas that Amazon

00:45:55.905 --> 00:45:58.786
has sold probably across the globe?

00:45:59.266 --> 00:45:59.847
Twenty million.

00:46:00.942 --> 00:46:02.425
Five hundred million.

00:46:02.565 --> 00:46:03.969
I can't believe that number.

00:46:04.291 --> 00:46:06.416
Five hundred million of these devices.

00:46:07.559 --> 00:46:08.079
And you know what?

00:46:08.159 --> 00:46:10.141
It does irritate me when Alexa says like,

00:46:10.382 --> 00:46:10.922
you're running,

00:46:11.021 --> 00:46:12.922
based on your order history,

00:46:12.983 --> 00:46:15.885
you are running low on size

00:46:16.465 --> 00:46:17.585
large gloves because we use

00:46:17.606 --> 00:46:18.405
gloves for the baby,

00:46:18.445 --> 00:46:19.306
like to clean up the baby

00:46:19.387 --> 00:46:20.547
or like paper towels or whatever.

00:46:20.847 --> 00:46:22.128
Would you like to add it to your cart?

00:46:22.148 --> 00:46:23.309
Would you like to add this, you know,

00:46:23.509 --> 00:46:24.570
twenty-four count of paper

00:46:24.590 --> 00:46:25.170
towels to your cart?

00:46:25.530 --> 00:46:27.510
And I'm always like, no, no,

00:46:27.590 --> 00:46:28.871
stop trying to like cross sell me,

00:46:28.952 --> 00:46:30.552
upsell me, recommend more products.

00:46:30.853 --> 00:46:32.333
We'll buy it when we want to buy it.

00:46:34.168 --> 00:46:35.909
So here's a great example, though,

00:46:36.329 --> 00:46:38.108
and people hate when I bring this up,

00:46:38.148 --> 00:46:38.949
but it's the truth.

00:46:40.130 --> 00:46:41.789
On the small business side,

00:46:42.130 --> 00:46:44.050
our level right now,

00:46:44.731 --> 00:46:47.650
we're over fascinated by I

00:46:47.670 --> 00:46:49.371
got to be better, better experience,

00:46:49.411 --> 00:46:50.992
better patient care, more knowledge.

00:46:51.032 --> 00:46:52.351
I got a more continuing ads.

00:46:52.391 --> 00:46:54.612
I got to deliver, build a better mousetrap,

00:46:54.632 --> 00:46:55.452
blah, blah, blah, blah, blah.

00:46:56.260 --> 00:46:58.021
Five hundred million Alexas.

00:46:58.601 --> 00:46:59.742
Nobody loves Alexa.

00:46:59.802 --> 00:47:01.023
Nobody is like this is the

00:47:01.063 --> 00:47:02.806
greatest thing since sliced bread.

00:47:02.885 --> 00:47:03.467
Nobody.

00:47:04.047 --> 00:47:05.829
Yet people continue to buy.

00:47:05.909 --> 00:47:07.130
People continue to do it.

00:47:07.610 --> 00:47:09.211
Back to Jimmy's talking

00:47:09.291 --> 00:47:11.393
about mill clinics and high

00:47:11.434 --> 00:47:13.295
volume and all this stuff

00:47:13.335 --> 00:47:14.836
that we think people hate.

00:47:14.896 --> 00:47:16.257
They're still in business

00:47:16.297 --> 00:47:17.139
and they're still bringing

00:47:17.239 --> 00:47:18.780
in hundreds of millions in

00:47:18.860 --> 00:47:20.081
revenue every year.

00:47:20.641 --> 00:47:20.902
Like.

00:47:21.768 --> 00:47:23.309
There is a sweet spot in

00:47:23.349 --> 00:47:25.371
business between what the

00:47:25.411 --> 00:47:27.012
consumer is willing to buy

00:47:27.172 --> 00:47:28.753
and how much investment we

00:47:28.773 --> 00:47:30.114
need to make in making it

00:47:30.353 --> 00:47:32.434
better or even just good enough.

00:47:33.056 --> 00:47:35.177
Like we have to get away

00:47:35.217 --> 00:47:36.777
from this idea that it has

00:47:36.797 --> 00:47:37.878
to be perfect and we have

00:47:37.898 --> 00:47:38.918
to be the smartest and we

00:47:38.938 --> 00:47:40.199
have to be most amazing.

00:47:40.719 --> 00:47:43.262
No, we just barely have to be good enough.

00:47:43.322 --> 00:47:45.302
We have to be better than the competition,

00:47:45.402 --> 00:47:47.945
maybe cheaper or better and

00:47:47.985 --> 00:47:48.724
more expensive.

00:47:49.144 --> 00:47:49.346
You know,

00:47:49.365 --> 00:47:51.367
we just one differentiating factor,

00:47:51.387 --> 00:47:51.527
right?

00:47:52.130 --> 00:47:53.971
But we waste all of our time

00:47:54.030 --> 00:47:55.550
trying to continuously

00:47:55.610 --> 00:47:57.170
improve when the consumer

00:47:57.190 --> 00:47:57.931
doesn't even care.

00:47:58.492 --> 00:47:59.271
I go out there.

00:47:59.831 --> 00:48:01.432
Nobody in that gym right now

00:48:01.492 --> 00:48:03.032
cares if I have another

00:48:03.172 --> 00:48:04.793
like advanced certification.

00:48:05.193 --> 00:48:06.333
They just want to be heard.

00:48:06.673 --> 00:48:07.793
They want to leave feeling

00:48:07.833 --> 00:48:08.875
better than they came in.

00:48:08.974 --> 00:48:10.775
That is all they care about

00:48:10.974 --> 00:48:13.416
in my business with my consumer.

00:48:14.300 --> 00:48:15.461
So you have three choices

00:48:15.521 --> 00:48:16.362
and we talked about this.

00:48:16.382 --> 00:48:18.105
I actually got a cool message on LinkedIn.

00:48:18.545 --> 00:48:19.005
Someone who's got,

00:48:19.025 --> 00:48:19.786
I don't wanna say who it is,

00:48:19.806 --> 00:48:21.548
but I got a big fancy smancy job.

00:48:21.568 --> 00:48:22.630
They got a lot of big title

00:48:23.050 --> 00:48:23.510
and they were like,

00:48:23.831 --> 00:48:24.871
you brought up a really

00:48:24.911 --> 00:48:25.932
simple concept and I just

00:48:26.173 --> 00:48:26.974
stole it from someone else.

00:48:26.994 --> 00:48:27.775
Like there's only three ways

00:48:27.795 --> 00:48:29.097
to make more money, right?

00:48:29.137 --> 00:48:29.836
Get the people,

00:48:29.878 --> 00:48:31.199
get more people to show up

00:48:31.599 --> 00:48:33.280
who've never used your business,

00:48:33.320 --> 00:48:34.461
your product or service before.

00:48:35.123 --> 00:48:36.143
Get the people who show up

00:48:36.184 --> 00:48:37.684
to show up more often or

00:48:37.724 --> 00:48:38.744
get the people who show up

00:48:38.784 --> 00:48:40.346
to spend more or buy different things.

00:48:40.385 --> 00:48:40.766
That's it.

00:48:41.126 --> 00:48:41.547
That's it.

00:48:41.867 --> 00:48:44.807
And I like those zero like resets,

00:48:44.907 --> 00:48:45.748
which is like, oh God,

00:48:45.789 --> 00:48:46.688
I'm overcomplicated.

00:48:46.829 --> 00:48:48.070
I need that a lot.

00:48:48.590 --> 00:48:49.710
I get into overcomplicated.

00:48:50.110 --> 00:48:51.331
Remind me to throw a crazy

00:48:51.391 --> 00:48:53.072
idea I had out because I

00:48:53.092 --> 00:48:53.833
don't think the idea,

00:48:54.233 --> 00:48:55.114
I think the idea is different.

00:48:55.134 --> 00:48:56.014
I don't think anybody's done it,

00:48:56.494 --> 00:48:57.936
but I don't think the idea is the magic.

00:48:57.976 --> 00:48:59.255
I think the execution is the magic.

00:48:59.315 --> 00:49:00.237
I think it's simplicity.

00:49:01.385 --> 00:49:03.826
So imagine Dan's a comment

00:49:03.846 --> 00:49:04.826
and then we'll go to that.

00:49:05.306 --> 00:49:06.166
Tony isn't human.

00:49:06.905 --> 00:49:08.206
Isn't it human nature?

00:49:08.527 --> 00:49:08.766
Yes.

00:49:08.806 --> 00:49:08.987
Yes.

00:49:09.047 --> 00:49:10.666
Improve a hundred percent.

00:49:10.746 --> 00:49:12.827
So why, why are people climbing mountains?

00:49:12.907 --> 00:49:13.188
Right?

00:49:13.547 --> 00:49:14.447
Because they want to feel

00:49:14.487 --> 00:49:15.447
good about themselves.

00:49:16.148 --> 00:49:18.789
And if I can acknowledge, okay,

00:49:18.909 --> 00:49:20.929
I'm investing in more education.

00:49:20.989 --> 00:49:22.769
I'm investing in more technology.

00:49:22.809 --> 00:49:24.250
I'm investing in all of this

00:49:24.710 --> 00:49:26.150
because it's important to me.

00:49:26.851 --> 00:49:27.210
Awesome.

00:49:27.331 --> 00:49:28.510
Like Pat, you on the back.

00:49:28.550 --> 00:49:29.291
That is amazing.

00:49:29.371 --> 00:49:30.331
I am so proud of you.

00:49:31.251 --> 00:49:32.054
But don't do that and

00:49:32.094 --> 00:49:33.918
complain that you're also

00:49:33.958 --> 00:49:35.081
not making enough money

00:49:35.695 --> 00:49:37.036
and all of the other stuff

00:49:37.076 --> 00:49:38.496
and all of the other things, you know,

00:49:38.556 --> 00:49:39.518
don't be the victim.

00:49:39.597 --> 00:49:40.918
Don't be like,

00:49:41.298 --> 00:49:44.181
this is where I start to get conflicted.

00:49:44.900 --> 00:49:46.481
I am happy for anybody who

00:49:46.521 --> 00:49:47.682
wants to be better for the

00:49:47.742 --> 00:49:49.543
joy of being better and smarter.

00:49:49.684 --> 00:49:51.204
I listen, I read, I study,

00:49:51.625 --> 00:49:53.246
I do these things every single day,

00:49:53.746 --> 00:49:56.027
but I don't also get mad

00:49:56.047 --> 00:49:57.188
that I'm not getting paid

00:49:57.248 --> 00:49:58.869
more than a visit from

00:49:58.989 --> 00:50:00.610
United healthcare because

00:50:00.670 --> 00:50:02.932
United healthcare is not paying for that,

00:50:02.952 --> 00:50:04.974
for my personal joy and my,

00:50:05.393 --> 00:50:07.295
you know, excelling.

00:50:07.856 --> 00:50:09.016
Two reasons to climb a mountain,

00:50:09.817 --> 00:50:10.597
Confucius say,

00:50:11.737 --> 00:50:13.398
for the world to see you or

00:50:13.458 --> 00:50:14.559
for you to see the world.

00:50:14.800 --> 00:50:16.521
One is self-serving and one is selfish.

00:50:16.840 --> 00:50:17.581
If you're doing it,

00:50:17.942 --> 00:50:18.782
like this is where I think

00:50:18.822 --> 00:50:20.443
people are using social media wrong.

00:50:20.503 --> 00:50:20.842
If they're like,

00:50:20.922 --> 00:50:22.764
I can't wait to show people about me.

00:50:23.364 --> 00:50:24.786
And I think you can, if you...

00:50:25.706 --> 00:50:27.547
having only fans, that's a great way to,

00:50:27.907 --> 00:50:29.228
but you're actually over-serving.

00:50:29.248 --> 00:50:30.349
You're giving someone more

00:50:30.831 --> 00:50:31.492
than what they feel like

00:50:31.811 --> 00:50:33.393
they're getting the more than they give.

00:50:33.432 --> 00:50:34.693
But if you do the reverse,

00:50:35.034 --> 00:50:37.456
things tend to work out a lot better.

00:50:37.836 --> 00:50:38.918
So here's my crazy idea.

00:50:38.938 --> 00:50:40.079
You ready for my crazy idea?

00:50:40.280 --> 00:50:41.161
I had this idea.

00:50:41.320 --> 00:50:41.400
Yeah.

00:50:43.702 --> 00:50:44.742
I was working with a radio

00:50:44.782 --> 00:50:45.643
engineer and said,

00:50:46.043 --> 00:50:47.204
could you go into a

00:50:47.304 --> 00:50:49.405
Hollister or an Abercrombie

00:50:49.505 --> 00:50:50.744
and create Abercrombie

00:50:50.784 --> 00:50:52.784
radio where there's a DJ

00:50:52.824 --> 00:50:55.085
booth at the Abercrombie in New York City,

00:50:55.666 --> 00:50:56.905
but you're listening in

00:50:57.027 --> 00:50:58.286
every Abercrombie in the world.

00:50:58.387 --> 00:50:59.407
And now they actually do this.

00:50:59.487 --> 00:51:00.186
It's prerecorded.

00:51:00.226 --> 00:51:00.706
It's automated.

00:51:00.726 --> 00:51:02.268
But when I was suggesting it, it was like,

00:51:02.347 --> 00:51:03.927
we don't have the technology for that.

00:51:04.768 --> 00:51:08.329
What if you had ten to twenty clinics?

00:51:08.409 --> 00:51:08.590
Right.

00:51:08.630 --> 00:51:09.929
We're not talking about a one off.

00:51:10.873 --> 00:51:12.134
And you could have one

00:51:12.253 --> 00:51:14.414
central control with a bunch of buttons,

00:51:14.815 --> 00:51:16.974
but there's a camera in every single one.

00:51:17.315 --> 00:51:18.956
So essentially it's like that show.

00:51:18.976 --> 00:51:19.856
Did you ever watch that show

00:51:19.896 --> 00:51:21.096
on TV on Friday nights?

00:51:21.876 --> 00:51:23.255
It's cops and they've got

00:51:23.396 --> 00:51:24.677
camera crews at like six

00:51:24.717 --> 00:51:25.617
different police stations.

00:51:25.637 --> 00:51:27.257
They're like, hang on, hang on, hang on.

00:51:27.436 --> 00:51:28.996
We're going out to Greenville,

00:51:29.036 --> 00:51:29.777
South Carolina.

00:51:29.818 --> 00:51:31.438
We got a hot pursuit in

00:51:31.478 --> 00:51:32.438
progress right now.

00:51:32.838 --> 00:51:34.197
Now, is that really live?

00:51:34.398 --> 00:51:34.858
Probably not.

00:51:34.898 --> 00:51:35.599
They're probably editing it

00:51:35.639 --> 00:51:36.639
together to make it look like...

00:51:37.259 --> 00:51:39.202
We got a stiff knee, a knee replacement.

00:51:39.503 --> 00:51:40.925
They put too much ice on their knee,

00:51:41.264 --> 00:51:42.746
and now they just booked a

00:51:42.786 --> 00:51:44.009
call with Tony Meritato,

00:51:44.389 --> 00:51:45.612
and they're frustrated with

00:51:45.632 --> 00:51:46.152
their surgeon.

00:51:46.889 --> 00:51:48.389
But could you essentially

00:51:48.429 --> 00:51:50.271
put a live webcam in every

00:51:50.371 --> 00:51:51.871
one of your clinics but

00:51:51.952 --> 00:51:56.155
train the people to know what to look for,

00:51:56.215 --> 00:52:00.476
what Dave just did, and just stream it?

00:52:00.898 --> 00:52:02.038
And then someone follows

00:52:02.077 --> 00:52:04.519
along and picks up the

00:52:04.539 --> 00:52:05.840
breadcrumbs and makes a

00:52:05.880 --> 00:52:07.181
loaf of bread out of the breadcrumbs.

00:52:07.802 --> 00:52:09.702
document not create like

00:52:09.983 --> 00:52:11.204
that would be an endeavor

00:52:11.463 --> 00:52:12.304
but that would be you

00:52:12.324 --> 00:52:13.164
wouldn't need to run a paid

00:52:13.204 --> 00:52:14.644
ad ever again now you need

00:52:14.664 --> 00:52:16.585
to invest on that like okay

00:52:16.666 --> 00:52:17.686
this is our strategy we're

00:52:17.706 --> 00:52:18.387
gonna live stream

00:52:18.427 --> 00:52:19.427
everything you walk in our

00:52:19.447 --> 00:52:20.927
you have to know when you

00:52:20.967 --> 00:52:22.509
walk past the door of every clinic

00:52:23.068 --> 00:52:26.213
We're on TV and you can't say no, right?

00:52:26.532 --> 00:52:28.074
Now you have a room that's

00:52:28.195 --> 00:52:29.177
off camera that you do the

00:52:29.217 --> 00:52:31.039
personalize the information, yada, yada,

00:52:31.079 --> 00:52:31.259
right?

00:52:31.278 --> 00:52:32.260
Be very protective about that.

00:52:32.701 --> 00:52:35.384
But this is kids back in the

00:52:35.423 --> 00:52:37.646
day before we knew what reality TV was,

00:52:37.686 --> 00:52:38.807
there was a show called Real World.

00:52:39.369 --> 00:52:40.289
where they just let people

00:52:40.309 --> 00:52:41.068
live in an apartment in New

00:52:41.088 --> 00:52:42.010
York City for free and they

00:52:42.050 --> 00:52:42.630
taped everything.

00:52:42.670 --> 00:52:43.110
And everybody's like,

00:52:43.409 --> 00:52:44.190
what are they going to do?

00:52:44.210 --> 00:52:44.429
And like,

00:52:44.449 --> 00:52:45.351
they're just going to live and

00:52:45.391 --> 00:52:46.431
we're just going to watch it.

00:52:46.710 --> 00:52:47.971
It's the dumbest idea ever.

00:52:48.331 --> 00:52:49.512
There are more reality shows

00:52:49.592 --> 00:52:50.592
now than there are actual

00:52:50.632 --> 00:52:52.291
TV shows that are written by writers.

00:52:52.472 --> 00:52:52.972
Although a lot of the

00:52:52.992 --> 00:52:54.112
reality shows are written by writers.

00:52:54.572 --> 00:52:55.393
But yeah,

00:52:55.492 --> 00:52:56.813
that's the idea is we have this

00:52:56.873 --> 00:52:59.434
sort of natural fascination

00:52:59.454 --> 00:53:00.414
with I want it to be real.

00:53:01.335 --> 00:53:03.574
Look, Justin TV turned into Twitch,

00:53:03.735 --> 00:53:04.454
I think, right?

00:53:04.574 --> 00:53:05.436
That's how it started.

00:53:05.456 --> 00:53:06.835
Huh?

00:53:07.931 --> 00:53:08.753
It was called Justin TV.

00:53:08.773 --> 00:53:08.853
Yeah.

00:53:08.873 --> 00:53:08.952
Yeah.

00:53:08.972 --> 00:53:09.054
Yeah.

00:53:10.315 --> 00:53:11.637
They were just streaming his life.

00:53:11.677 --> 00:53:13.018
You'd see him sleeping, you know,

00:53:14.460 --> 00:53:15.842
but even within us.

00:53:16.083 --> 00:53:17.425
So you mentioned cops.

00:53:17.505 --> 00:53:18.306
I love cops.

00:53:18.346 --> 00:53:19.847
Cops was a great show.

00:53:19.867 --> 00:53:20.929
Why are you so sweaty?

00:53:21.449 --> 00:53:23.012
Do you guys remember cheaters?

00:53:23.592 --> 00:53:24.333
Yeah.

00:53:24.673 --> 00:53:25.235
Cheaters.

00:53:25.835 --> 00:53:27.516
That was an amazing show.

00:53:28.418 --> 00:53:30.800
There were so many old school reality.

00:53:30.820 --> 00:53:32.041
And then we started the show

00:53:32.081 --> 00:53:34.483
talking about Judge Judy and Judge Wapner,

00:53:34.983 --> 00:53:36.025
Maury Povich.

00:53:37.085 --> 00:53:38.726
There are so many of those

00:53:38.867 --> 00:53:40.809
elements that we have

00:53:41.050 --> 00:53:42.471
almost forgotten about,

00:53:42.570 --> 00:53:44.193
but it makes for drama.

00:53:44.313 --> 00:53:46.335
It makes for the theater

00:53:46.375 --> 00:53:47.436
around what we're doing.

00:53:47.976 --> 00:53:49.155
And we can pull that stuff

00:53:49.255 --> 00:53:50.797
into the stuff we're doing right now.

00:53:51.197 --> 00:53:53.436
My kids were going fishing two days ago.

00:53:54.297 --> 00:53:56.217
They found a chest harness and a GoPro.

00:53:56.538 --> 00:53:57.757
They're like, why do we have that?

00:53:57.777 --> 00:53:58.797
I was like, oh, yeah,

00:53:58.838 --> 00:53:59.797
I was going to do that in

00:53:59.838 --> 00:54:01.518
the clinic because I was

00:54:01.599 --> 00:54:02.619
running out of hands.

00:54:02.679 --> 00:54:03.818
I couldn't hold the phone

00:54:03.958 --> 00:54:05.458
and do manual therapy.

00:54:05.818 --> 00:54:07.300
So I was just going to use, you know,

00:54:07.340 --> 00:54:08.619
the chest harness and the GoPro.

00:54:09.599 --> 00:54:11.579
There's a guy who goes into

00:54:12.141 --> 00:54:13.541
Cold Stone Creamery.

00:54:14.380 --> 00:54:16.583
with a chest harness and a GoPro, he makes,

00:54:16.782 --> 00:54:17.143
you know,

00:54:17.242 --> 00:54:18.463
he goes in and he starts making

00:54:18.563 --> 00:54:19.085
ice cream.

00:54:19.505 --> 00:54:21.726
He's got like two million viewers,

00:54:21.786 --> 00:54:23.748
grew a super fast YouTube channel.

00:54:23.807 --> 00:54:24.548
It was incredible.

00:54:25.269 --> 00:54:26.751
That stuff is all available.

00:54:27.210 --> 00:54:28.271
It's just where do you want

00:54:28.291 --> 00:54:29.233
to focus your time?

00:54:29.273 --> 00:54:31.014
Where do you want to put the effort into?

00:54:31.034 --> 00:54:34.056
And I think the reward,

00:54:34.155 --> 00:54:35.557
the return on that investment is

00:54:36.197 --> 00:54:37.918
by, you know, a hundred,

00:54:38.380 --> 00:54:40.081
it exceeds what you would

00:54:40.121 --> 00:54:41.501
get for an hour of your

00:54:41.541 --> 00:54:42.503
life that you're never

00:54:42.543 --> 00:54:44.545
going to get back that you're changing,

00:54:44.565 --> 00:54:46.505
you're exchanging that hour

00:54:46.545 --> 00:54:49.528
of life for a hundred bucks.

00:54:49.829 --> 00:54:51.510
I would say just to expand

00:54:51.530 --> 00:54:53.152
on that part is the one

00:54:53.172 --> 00:54:55.853
thing that I've realized is

00:54:55.954 --> 00:54:57.014
when right now I'm

00:54:57.275 --> 00:54:58.275
literally only treating one

00:54:58.315 --> 00:55:00.056
patient a week, one client visit,

00:55:00.577 --> 00:55:02.099
excluding the trial visit,

00:55:02.119 --> 00:55:03.260
whatever recording yesterday.

00:55:03.960 --> 00:55:04.059
Um,

00:55:05.532 --> 00:55:06.594
I can't fully do all the

00:55:06.635 --> 00:55:07.715
stuff you're talking about, Tony,

00:55:07.856 --> 00:55:09.478
when I was treating patients, like,

00:55:09.518 --> 00:55:10.519
cause I'm treating patients

00:55:10.539 --> 00:55:11.161
and you're scheduling

00:55:11.181 --> 00:55:12.161
people and you're traveling,

00:55:12.222 --> 00:55:13.164
we were traveling or you're

00:55:13.184 --> 00:55:13.885
going to an office.

00:55:14.346 --> 00:55:16.648
And it's so hard to think I

00:55:17.088 --> 00:55:18.170
I've come across like this

00:55:18.291 --> 00:55:19.853
almost like a revelation is

00:55:19.893 --> 00:55:21.295
like a practice owner that

00:55:21.315 --> 00:55:22.235
wants to do all this stuff.

00:55:23.498 --> 00:55:24.659
I suggest you get out of

00:55:24.699 --> 00:55:25.780
patient care yes your

00:55:25.860 --> 00:55:27.561
income will dip yes your

00:55:27.621 --> 00:55:28.922
income will dip you need to

00:55:29.663 --> 00:55:31.282
get income or pay or spend

00:55:31.324 --> 00:55:32.483
less in the next two to

00:55:32.503 --> 00:55:33.445
three months or four months

00:55:33.465 --> 00:55:34.664
or whatever like your

00:55:34.724 --> 00:55:35.626
income will dip but you

00:55:35.686 --> 00:55:37.626
need time to like work out

00:55:37.746 --> 00:55:39.847
or walk or work on this

00:55:39.867 --> 00:55:40.909
stuff because doing this

00:55:41.389 --> 00:55:42.809
this stuff with like video

00:55:42.949 --> 00:55:44.911
and content and game

00:55:44.951 --> 00:55:46.512
planning like all your

00:55:46.612 --> 00:55:47.572
whatever your processes

00:55:47.592 --> 00:55:48.672
your procedures whatever

00:55:48.753 --> 00:55:50.074
around this but or your

00:55:50.134 --> 00:55:51.494
entire playbook of your practice

00:55:52.742 --> 00:55:53.503
You spoke to a practice

00:55:53.543 --> 00:55:54.824
owner last week and they're still,

00:55:55.385 --> 00:55:56.847
they have five clinics and

00:55:56.907 --> 00:55:57.947
they're still in patient care.

00:55:58.588 --> 00:55:59.550
And it's like,

00:55:59.929 --> 00:56:01.692
you have no time to think of anything.

00:56:01.731 --> 00:56:02.853
Like how can you even grow

00:56:02.893 --> 00:56:03.815
the practice or work on

00:56:03.855 --> 00:56:04.976
video content or anything?

00:56:05.456 --> 00:56:06.898
I suggest you get out of

00:56:06.978 --> 00:56:08.420
patient care and then you

00:56:08.440 --> 00:56:09.300
actually have like the

00:56:09.541 --> 00:56:12.184
brain capacity to think

00:56:12.224 --> 00:56:13.465
creatively about this stuff.

00:56:13.971 --> 00:56:15.431
This is why a lot of my jobs failed.

00:56:16.130 --> 00:56:17.452
I got hired by big companies.

00:56:17.931 --> 00:56:19.092
I thought about these things,

00:56:19.371 --> 00:56:20.632
pitched them and they were like,

00:56:20.652 --> 00:56:21.771
but no one else is doing them.

00:56:21.791 --> 00:56:22.893
That must be a bad idea.

00:56:23.552 --> 00:56:26.373
And I just, I would always say sand wins.

00:56:26.413 --> 00:56:27.193
I'm like, what does that mean?

00:56:27.233 --> 00:56:29.313
I'm like hourglass in five years,

00:56:29.333 --> 00:56:30.153
you're going to look back and be like,

00:56:30.173 --> 00:56:30.474
Oh shoot.

00:56:30.514 --> 00:56:31.293
Wasn't that the thing Jimmy

00:56:31.313 --> 00:56:31.974
was telling us to do?

00:56:32.293 --> 00:56:33.534
Doesn't mean I'm an Oracle.

00:56:33.974 --> 00:56:34.675
It means I just pay

00:56:34.695 --> 00:56:36.715
attention looking at other stuff going,

00:56:36.735 --> 00:56:36.815
well,

00:56:36.835 --> 00:56:38.394
what if we took that elements of

00:56:38.434 --> 00:56:39.615
that and put it with this

00:56:39.976 --> 00:56:41.215
and then did that, would it work?

00:56:42.335 --> 00:56:42.956
Let's find out.

00:56:43.077 --> 00:56:44.237
The people who invest early

00:56:44.297 --> 00:56:46.297
typically win big, but it's dangerous.

00:56:46.958 --> 00:56:47.458
It's a leap.

00:56:47.617 --> 00:56:48.418
Tony, what were you going to say?

00:56:49.139 --> 00:56:50.878
I was going to go back to,

00:56:51.159 --> 00:56:51.980
and I'm going to reference

00:56:52.039 --> 00:56:53.280
Dan's point one more time.

00:56:53.320 --> 00:56:54.481
Dan said a hundred percent.

00:56:56.440 --> 00:56:57.362
It's one of those things.

00:56:57.702 --> 00:56:59.882
So I'm pretty much back in full time now,

00:57:00.182 --> 00:57:00.483
right?

00:57:00.822 --> 00:57:02.643
We doubled our patient visits.

00:57:03.143 --> 00:57:05.105
I'm seeing patients constantly.

00:57:06.264 --> 00:57:07.826
I'm doing all the documentation,

00:57:07.885 --> 00:57:08.425
all that stuff.

00:57:09.521 --> 00:57:10.101
I think it could be

00:57:10.141 --> 00:57:12.125
approached in one of two ways.

00:57:12.686 --> 00:57:12.985
You,

00:57:13.146 --> 00:57:15.489
you've got the therapist who's like

00:57:15.889 --> 00:57:18.032
full in a hundred percent dedicated.

00:57:18.072 --> 00:57:19.394
This is my full focus.

00:57:19.414 --> 00:57:20.717
And I'm sure Dave,

00:57:20.757 --> 00:57:22.077
that's probably where you were.

00:57:22.798 --> 00:57:22.980
Um,

00:57:24.545 --> 00:57:26.068
You can do that

00:57:26.487 --> 00:57:27.909
understanding the fact that

00:57:27.929 --> 00:57:29.150
you are limiting growth.

00:57:29.530 --> 00:57:32.032
You are doing this at the sacrifice of,

00:57:32.393 --> 00:57:33.414
I'm going to make less money.

00:57:33.594 --> 00:57:34.815
I'm going to have less focus.

00:57:34.875 --> 00:57:36.516
I'm going to have less time for my family.

00:57:37.898 --> 00:57:39.338
You could look at it as...

00:57:40.099 --> 00:57:40.340
Okay,

00:57:40.400 --> 00:57:42.501
I'm probably over delivering on value.

00:57:42.541 --> 00:57:43.762
I'm probably over delivering

00:57:43.802 --> 00:57:44.842
on what this person needs.

00:57:44.882 --> 00:57:45.043
Like,

00:57:45.083 --> 00:57:47.605
do they really need a hundred percent

00:57:47.664 --> 00:57:49.025
focus a hundred percent of

00:57:49.045 --> 00:57:50.427
the time and all of this?

00:57:50.987 --> 00:57:51.807
I don't think so.

00:57:52.309 --> 00:57:53.610
So if I divert twenty

00:57:53.650 --> 00:57:55.550
percent of my mental energy into

00:57:55.963 --> 00:57:57.003
I'm just going to grab my phone,

00:57:57.224 --> 00:57:58.344
hit record, you know,

00:57:58.385 --> 00:58:00.425
and then like I edit my

00:58:00.465 --> 00:58:02.286
video clips on the fly

00:58:02.346 --> 00:58:03.626
while the patient is in my

00:58:03.646 --> 00:58:05.407
clinic doing what they need to do.

00:58:06.047 --> 00:58:07.306
You can make the argument to

00:58:07.327 --> 00:58:09.427
say I am not as good of a

00:58:09.507 --> 00:58:11.588
therapist as the therapist

00:58:11.628 --> 00:58:13.228
who's fully focused on that

00:58:13.268 --> 00:58:15.009
patient and not thinking

00:58:15.048 --> 00:58:16.409
about YouTube and Instagram

00:58:16.429 --> 00:58:17.989
and Facebook and all the other platforms.

00:58:18.570 --> 00:58:18.889
True.

00:58:19.471 --> 00:58:21.592
But does that patient get a

00:58:21.672 --> 00:58:24.614
worse experience because I

00:58:24.673 --> 00:58:27.054
am eighty percent present

00:58:27.175 --> 00:58:29.456
instead of one hundred percent present?

00:58:29.916 --> 00:58:30.677
I don't think they do.

00:58:31.057 --> 00:58:32.099
I don't think they notice it.

00:58:32.199 --> 00:58:33.199
I don't think they feel it.

00:58:33.318 --> 00:58:33.940
I don't think I'm

00:58:33.980 --> 00:58:35.320
compromising to a level

00:58:35.340 --> 00:58:36.260
that's perceptible.

00:58:36.780 --> 00:58:38.322
And my judgment,

00:58:38.782 --> 00:58:39.922
the reason why I say that

00:58:39.963 --> 00:58:42.505
is because they still keep coming.

00:58:42.545 --> 00:58:44.146
They finish their plans of care.

00:58:44.610 --> 00:58:45.552
I can't even tell you how

00:58:45.592 --> 00:58:47.072
many patients come saying

00:58:47.414 --> 00:58:48.614
my doctor tried to send me

00:58:48.655 --> 00:58:49.454
across the street.

00:58:49.856 --> 00:58:51.376
I told him I don't want to go there.

00:58:51.737 --> 00:58:52.577
I've been there.

00:58:52.958 --> 00:58:53.878
I love you guys.

00:58:54.039 --> 00:58:56.061
I want to come back here.

00:58:56.141 --> 00:58:57.943
That's the only litmus test

00:58:58.182 --> 00:59:00.945
I have to say something is

00:59:01.005 --> 00:59:02.106
clearly working.

00:59:02.847 --> 00:59:05.210
Even though I know I'm not a

00:59:05.269 --> 00:59:06.349
hundred percent present.

00:59:06.469 --> 00:59:08.210
I know I'm not a hundred percent there.

00:59:08.532 --> 00:59:10.793
The only three ways to get that, Tony,

00:59:10.992 --> 00:59:13.213
is to have someone try you, right?

00:59:13.253 --> 00:59:15.215
To physically, to know you before they,

00:59:15.315 --> 00:59:15.775
whatever, right?

00:59:16.076 --> 00:59:17.456
So they have to have each tried you,

00:59:18.077 --> 00:59:18.297
right?

00:59:18.697 --> 00:59:20.458
Someone would have had to tell them,

00:59:20.559 --> 00:59:22.559
someone they trust already, go to Tony,

00:59:22.619 --> 00:59:23.780
not across the street.

00:59:24.061 --> 00:59:24.760
Or the third,

00:59:25.181 --> 00:59:25.762
they would have had to

00:59:25.822 --> 00:59:27.443
experience you in some way, shape,

00:59:27.463 --> 00:59:27.782
or form.

00:59:28.043 --> 00:59:28.423
That's it.

00:59:28.623 --> 00:59:29.804
They either physically tried

00:59:29.844 --> 00:59:30.784
you and liked you or

00:59:30.824 --> 00:59:31.806
physically tried you and didn't.

00:59:32.646 --> 00:59:34.567
Someone told them you suck.

00:59:34.686 --> 00:59:35.266
Don't go there.

00:59:35.527 --> 00:59:36.367
Or that guy's great.

00:59:36.407 --> 00:59:36.927
Try them out.

00:59:37.327 --> 00:59:38.887
Or they were there and you

00:59:39.007 --> 00:59:39.987
got in their way.

00:59:40.047 --> 00:59:40.387
That's it.

00:59:40.447 --> 00:59:41.509
Those are the three ways, right?

00:59:41.528 --> 00:59:42.108
That I can see.

00:59:42.168 --> 00:59:42.929
Am I missing a way?

00:59:43.188 --> 00:59:43.929
I think those are the three

00:59:43.949 --> 00:59:44.550
ways that someone,

00:59:45.309 --> 00:59:47.130
how else do we make decisions, right?

00:59:47.391 --> 00:59:48.751
A review of someone else,

00:59:49.010 --> 00:59:50.331
a video of some of that

00:59:50.371 --> 00:59:51.652
someone else shot that they see.

00:59:52.411 --> 00:59:54.233
Someone told them they know, like,

00:59:54.273 --> 00:59:56.275
and trust a doctor, a friend,

00:59:56.355 --> 00:59:56.954
a family member,

00:59:57.394 --> 00:59:59.096
or they just got sent to you,

00:59:59.175 --> 00:59:59.797
roll the dice.

00:59:59.817 --> 01:00:01.197
And then you had a chance to win or lose.

01:00:01.338 --> 01:00:02.057
Those are the three ways.

01:00:02.478 --> 01:00:03.579
How do you increase your

01:00:03.619 --> 01:00:04.579
likelihood of doing that?

01:00:05.840 --> 01:00:06.721
Make more content,

01:00:07.422 --> 01:00:08.463
give people a chance to

01:00:08.503 --> 01:00:09.382
sing your praises.

01:00:09.422 --> 01:00:11.684
That's the other know, like, and trust, uh,

01:00:12.184 --> 01:00:13.126
or give a great experience

01:00:13.146 --> 01:00:13.706
when someone's there.

01:00:14.005 --> 01:00:14.326
That's it.

01:00:14.445 --> 01:00:15.206
Focus on those three things.

01:00:16.248 --> 01:00:17.188
One more little aspect.

01:00:17.208 --> 01:00:17.688
And like I said,

01:00:17.728 --> 01:00:18.748
I'm not taking anything

01:00:18.768 --> 01:00:19.789
away from anybody.

01:00:20.309 --> 01:00:20.588
You know,

01:00:20.849 --> 01:00:23.409
you look at what's a priority for you,

01:00:23.489 --> 01:00:24.869
me as a therapist.

01:00:25.289 --> 01:00:26.349
Like there are things that

01:00:26.389 --> 01:00:27.710
other therapists do because

01:00:27.730 --> 01:00:29.771
it's a priority for them that I don't do,

01:00:30.311 --> 01:00:31.650
that are probably good to do,

01:00:31.710 --> 01:00:33.771
that I probably should or could do.

01:00:34.351 --> 01:00:35.672
I choose not to do it.

01:00:36.032 --> 01:00:36.931
Great example.

01:00:37.052 --> 01:00:38.353
We had two or three patients

01:00:38.393 --> 01:00:39.213
come in yesterday.

01:00:39.932 --> 01:00:42.295
I didn't have their benefits verified.

01:00:42.476 --> 01:00:44.998
Now, I'm not verifying, but my people,

01:00:45.739 --> 01:00:47.221
I didn't have that information.

01:00:47.400 --> 01:00:49.302
I didn't collect at the time of service.

01:00:49.382 --> 01:00:50.304
I'm probably going to have

01:00:50.324 --> 01:00:52.025
to invoice them in the future.

01:00:52.085 --> 01:00:53.447
I'm probably going to lose a

01:00:53.487 --> 01:00:55.409
little bit of money because

01:00:55.489 --> 01:00:57.251
I didn't collect at the time of service.

01:00:57.791 --> 01:00:58.893
But the thirty,

01:00:58.913 --> 01:01:00.434
forty bucks I'm going to lose.

01:01:01.983 --> 01:01:03.844
I believe I'm going to more

01:01:03.864 --> 01:01:05.083
than make up for from the

01:01:05.123 --> 01:01:06.603
video content and the other

01:01:06.664 --> 01:01:08.804
stuff that I did instead of

01:01:08.844 --> 01:01:10.625
doing that piece.

01:01:10.684 --> 01:01:12.385
So we're all going to make

01:01:12.425 --> 01:01:14.266
choices and pay a price somewhere.

01:01:15.385 --> 01:01:16.385
That was a big part on why

01:01:16.425 --> 01:01:17.487
we brought billing in-house.

01:01:17.507 --> 01:01:18.146
I'm like,

01:01:18.166 --> 01:01:19.547
if I'm paying seven percent on a

01:01:19.586 --> 01:01:20.606
million in revenue,

01:01:21.086 --> 01:01:22.507
I could probably I could

01:01:22.568 --> 01:01:24.068
give away seventy thousand

01:01:24.108 --> 01:01:25.847
dollars a year because

01:01:25.927 --> 01:01:28.048
that's the seven percent I was paying.

01:01:29.349 --> 01:01:31.230
I could not collect seventy

01:01:31.269 --> 01:01:33.231
thousand and still come out equal.

01:01:33.771 --> 01:01:35.172
I'm going to go that route instead.

01:01:35.833 --> 01:01:37.454
So we just make those choices.

01:01:37.534 --> 01:01:39.275
But but it should be a conscious choice.

01:01:39.434 --> 01:01:40.675
I consciously make the

01:01:40.715 --> 01:01:42.856
choice to say I'm not going

01:01:42.876 --> 01:01:43.637
to do things the way

01:01:43.657 --> 01:01:44.817
everyone else does it

01:01:45.117 --> 01:01:46.117
because I still think it's

01:01:46.137 --> 01:01:47.458
in the best interest of my patient.

01:01:47.699 --> 01:01:49.219
So just use AI to do your billing,

01:01:49.360 --> 01:01:51.061
save two percent and make more money.

01:01:51.561 --> 01:01:52.121
There you go.

01:01:52.342 --> 01:01:53.123
That's the way of the future.

01:01:53.143 --> 01:01:54.206
I think everything that we

01:01:54.226 --> 01:01:55.309
just covered the past five,

01:01:55.349 --> 01:01:56.371
six minutes is the parting

01:01:56.391 --> 01:01:57.673
shots from each of us.

01:01:57.793 --> 01:01:58.014
Yeah.

01:01:58.094 --> 01:01:58.735
Sounds good to me.

01:01:58.795 --> 01:01:59.217
I'm ready.

01:01:59.516 --> 01:02:01.481
I'll pitch this for a future episode.

01:02:01.621 --> 01:02:02.903
What if we just did...

01:02:04.411 --> 01:02:06.233
three to four AI topics.

01:02:06.273 --> 01:02:07.974
Like what if the whole show was just like,

01:02:07.994 --> 01:02:08.655
we're going to go AI,

01:02:08.675 --> 01:02:09.675
but we're going to go AI

01:02:09.715 --> 01:02:11.376
plus this AI plus like, it's a,

01:02:11.436 --> 01:02:11.938
it's a yes.

01:02:12.117 --> 01:02:13.259
And AI episode.

01:02:13.318 --> 01:02:15.221
Let's do it for an episode and we'll see.

01:02:15.260 --> 01:02:16.782
So we got to figure out the structure,

01:02:16.882 --> 01:02:18.103
but I think it needs to be the AI,

01:02:18.324 --> 01:02:19.565
AI plus content creation,

01:02:19.704 --> 01:02:21.746
AI plus documentation, AI plus billing,

01:02:21.867 --> 01:02:23.307
AI plus whatever.

01:02:23.327 --> 01:02:23.849
I have,

01:02:23.969 --> 01:02:25.670
I have one for scheduling some

01:02:25.750 --> 01:02:26.990
stealth company I heard about that.

01:02:27.231 --> 01:02:28.413
I don't even know the name literally.

01:02:28.492 --> 01:02:30.775
So AI with scheduling.

01:02:31.893 --> 01:02:33.054
I mean, we'll do it Thursday.

01:02:33.335 --> 01:02:33.815
We'll do it Thursday.

01:02:33.835 --> 01:02:34.956
All right, we'll work on that structure.

01:02:35.577 --> 01:02:36.900
Everybody, thanks for joining in.

01:02:36.940 --> 01:02:37.300
But really,

01:02:37.320 --> 01:02:38.621
thanks for coming to our live

01:02:38.722 --> 01:02:40.242
idea slash therapy session.

01:02:40.384 --> 01:02:41.605
I do like how these things play out.

01:02:42.144 --> 01:02:44.208
Gentlemen, we'll see you guys on Thursday.