1 00:00:00,079 --> 00:00:05,799 Industry is a portion of the profession that needs to be understood. 2 00:00:05,799 --> 00:00:09,920 You need to work with them because, look, they just wanna solve problems too, right? 3 00:00:09,920 --> 00:00:12,219 Like, and, and, and that's part of it. 4 00:00:12,219 --> 00:00:16,579 And if we can't figure out how to do that together, like you said, we will not go as far. 5 00:00:16,579 --> 00:00:16,619 Yeah. 6 00:00:16,619 --> 00:00:18,064 So that's a big portion of it as well. 7 00:00:23,170 --> 00:00:25,699 This episode is brought to you by PT Pinecast Media. 8 00:00:25,699 --> 00:00:30,299 If you've ever thought about launching a podcast to grow your brand, your clinic, or your business, we can help. 9 00:00:30,299 --> 00:00:33,099 We, like, make podcasts like this one. 10 00:00:33,099 --> 00:00:40,619 Uh, learn more at pt pinecast.com or just shoot me an email, jimmy at pt pinecast.com, and we can start your show, uh, today, or actually tomorrow. 11 00:00:40,619 --> 00:00:41,360 We're busy today. 12 00:00:41,360 --> 00:00:42,579 On to today's episode. 13 00:00:42,579 --> 00:00:48,340 What if the future of rehab wasn't something we waited for, but something we designed together? 14 00:00:48,340 --> 00:01:03,419 Imagine a room full of physical therapists, clinic owners, policy leaders, startup minds all gathered together to tackle the biggest challenges in our profession: burnout, career sustainability, retention, and how we thrive in a changing healthcare system. 15 00:01:03,419 --> 00:01:13,159 That's what's happening this July at the APTA's Future of Rehab Therapy Summit, 2day event in DC and Alexandria, where bold ideas are more than welcome. 16 00:01:13,159 --> 00:01:17,639 They're workshopped, pitched, and refined into real world solutions. 17 00:01:17,639 --> 00:01:21,840 Think Shark Tank meets continuing ed, but with better posture. 18 00:01:22,460 --> 00:01:33,099 From learning how to bring your own idea to market, to hearing what's actually working in clinics across the country now, this summit is about action over talk and solutions over sessions. 19 00:01:33,099 --> 00:01:42,900 And leading this charge is someone who spent his career at the intersection of science, innovation, and advocacy from serving at the White House to helping steer the vision of the APTA. 20 00:01:42,900 --> 00:01:45,904 Today he's here to talk about the future and how PTs can help shape it. 21 00:01:46,399 --> 00:01:49,086 Ladies and gents, let's welcome back Drew Contreras. 22 00:01:50,178 --> 00:01:51,152 We're here with the future. 23 00:01:51,778 --> 00:01:52,579 Drew's here. 24 00:01:52,579 --> 00:01:54,380 He is the f- Drew, you're the future. 25 00:01:54,380 --> 00:01:55,639 The future. 26 00:01:55,639 --> 00:02:00,779 Uh, we're doing, uh, an episode on an event in the future. 27 00:02:00,779 --> 00:02:01,399 You've done 28 00:02:01,399 --> 00:02:05,899 Now, so, y- this is the future of rehab, Future of Rehab Therapy. 29 00:02:05,899 --> 00:02:06,699 Yes. 30 00:02:06,699 --> 00:02:09,360 Leave it to a military guy to make sure the acronym is FORT. 31 00:02:09,939 --> 00:02:10,679 Just saying. 32 00:02:10,679 --> 00:02:11,739 I saw what you were doing there. 33 00:02:11,739 --> 00:02:12,199 Just saying. 34 00:02:12,199 --> 00:02:14,279 Future of Rehab Therapy Summit. 35 00:02:14,279 --> 00:02:16,379 This is an APTA event. 36 00:02:16,379 --> 00:02:19,319 You've done something like this, though, like, the, during the centennial. 37 00:02:19,319 --> 00:02:19,399 Yeah. 38 00:02:19,399 --> 00:02:20,579 It, it's similar, right? 39 00:02:20,579 --> 00:02:44,319 I mean- So, right, we had a, a future of physical therapy where we've kind of talked about things in the profession, but this time what APTA's trying to do is take more of a broader role and include our rehab brethren in occupational therapy and speech therapy, invite them into the conversation, um, because, look, the, as, as, as the future shows up, right, the world keeps getting smaller and smaller, right? 40 00:02:44,319 --> 00:02:44,659 Yeah. 41 00:02:44,659 --> 00:02:49,219 And so we need to be working with our colleagues, and that's part of what's gonna happen in this event. 42 00:02:49,219 --> 00:02:51,199 I call them cousins. 43 00:02:51,199 --> 00:02:51,979 Cousins. 44 00:02:51,979 --> 00:02:54,119 PT, OT, speech, um 45 00:02:54,119 --> 00:02:55,299 Yeah, cousins. 46 00:02:55,299 --> 00:02:58,259 You know, it's like if you saw the Venn diagram, there'd be a little crossover, right? 47 00:02:58,259 --> 00:02:59,179 It would just sort of- For sure. 48 00:02:59,179 --> 00:02:59,759 like mix. 49 00:02:59,759 --> 00:03:07,059 Like, it's funny when you see, like, people who work with older adults, a lot of times, like, the PT, the OT, and the speech therapist all show up at the same time like, "What are we supposed to do?" 50 00:03:07,059 --> 00:03:07,259 There we go. 51 00:03:07,259 --> 00:03:07,719 It's like the 52 00:03:07,719 --> 00:03:09,219 It's the, it's the Spider-Man meme where- Yes. 53 00:03:09,219 --> 00:03:11,239 the 3 Spider-Mans are just pointing at each other. 54 00:03:11,239 --> 00:03:12,379 So what is this summit? 55 00:03:12,379 --> 00:03:15,159 Like, walk me through it because- Yeah, sure. 56 00:03:15,159 --> 00:03:16,619 not, everybody can come. 57 00:03:16,619 --> 00:03:18,699 It's a smaller event, which I- Yeah. 58 00:03:18,699 --> 00:03:19,779 sort of like, right? 59 00:03:19,779 --> 00:03:19,799 Yes. 60 00:03:19,799 --> 00:03:20,619 It's in DC. 61 00:03:20,619 --> 00:03:21,438 It's in July. 62 00:03:22,679 --> 00:03:23,659 Who should come? 63 00:03:23,659 --> 00:03:24,919 What can they expect? 64 00:03:24,919 --> 00:03:29,339 Yeah, so the venue, right, is intentionally a couple hundred people. 65 00:03:29,339 --> 00:03:30,079 That's it, right? 66 00:03:30,079 --> 00:03:31,279 It's small on purpose, right? 67 00:03:31,279 --> 00:03:33,779 This is not combined sections meeting. 68 00:03:33,779 --> 00:03:36,279 This is not a 2,000 person meeting. 69 00:03:36,279 --> 00:03:42,979 This is a small event on purpose because realize this, some people don't wa- don't wanna go to an event with 10,000 people, right? 70 00:03:42,979 --> 00:03:43,319 Right. 71 00:03:43,319 --> 00:03:55,219 So the people who wanna come to this event, right, should be looking for, number one, um, some specific curated topics, which I'm gonna go over, but number 2, a lot of time to interact and network. 72 00:03:55,219 --> 00:04:04,519 That's really what this is designed for is to spend time with the other people in the room and with the presenters so that you get a chance to talk with people and kind of engage with them, right? 73 00:04:04,519 --> 00:04:06,059 So, um, the 74 00:04:06,059 --> 00:04:12,379 It's broken up into 2 days, and the first day, um, just to kind of go over the, ballpark agenda, right? 75 00:04:12,379 --> 00:04:12,419 Gentle. 76 00:04:12,419 --> 00:04:15,919 We have a really interesting clinician who- This is wild. 77 00:04:15,919 --> 00:04:25,499 who had an idea one day for a thing, took his idea, and went to Shark Tank and l- and won Shark Tank, like shut it down. 78 00:04:25,499 --> 00:04:25,519 Closed 79 00:04:25,519 --> 00:04:26,199 Closed the deal. 80 00:04:26,199 --> 00:04:26,579 Mark Cuban, right? 81 00:04:26,579 --> 00:04:27,999 Like, like, legit, right? 82 00:04:27,999 --> 00:04:29,779 And he's a PT, right? 83 00:04:29,779 --> 00:04:37,979 So just kind of showing that like, yes, you can do amazing things if you just kind of think about, well, this is where I need to go and these are the things I need to do. 84 00:04:37,979 --> 00:04:42,910 So that's just a really interesting kind of conversation to have in the room, right, and to kind of see what was that 85 00:04:43,619 --> 00:04:50,439 Um, we're also gonna have a panel with the CEOs of APTA, ASHA, and AOTA, right? 86 00:04:50,439 --> 00:04:50,639 The cousins. 87 00:04:50,639 --> 00:04:52,579 There's a lot of things going on, right? 88 00:04:52,579 --> 00:05:01,999 And so all kinds of stuff with reimbursement and billing, but also what's going on with associations and the, and kind of how are things pivoting for the next few years. 89 00:05:01,999 --> 00:05:12,459 So it's an important conversation, but also kind of lets you know strategically what is our sector looking for in the broader healthcare image, right? 90 00:05:12,459 --> 00:05:12,499 Right. 91 00:05:12,499 --> 00:05:14,479 So I think that's super helpful, right? 92 00:05:14,479 --> 00:05:21,199 Then we're actually gonna have a, a, a really interesting panel on nontraditional clinical settings. 93 00:05:21,199 --> 00:05:33,539 So PTs or OTs who have decided to go in a different direction, left the clinic, doing something else, but are still kind of touching or tangential and related. 94 00:05:33,539 --> 00:05:45,379 And I found this one really interesting because, you know, not that long ago, it was really frowned upon for clinicians to leave the profession and still, um, be engaged, right? 95 00:05:45,379 --> 00:05:45,919 Right. 96 00:05:45,919 --> 00:05:46,119 Right? 97 00:05:46,119 --> 00:05:47,479 You're the bad guy, right? 98 00:05:47,479 --> 00:05:48,519 Case in point, you, right? 99 00:05:48,519 --> 00:05:49,119 Like, you're a perfect Me? 100 00:05:49,119 --> 00:05:51,719 Yeah, I'm a random podcast guy at my- Exactly, right? 101 00:05:51,719 --> 00:05:53,999 Like, oh, you should be slinging patients all day long. 102 00:05:53,999 --> 00:06:03,559 Like, but also, right, like, you gotta recognize that so many of our colleagues, right, have gone on to do bigger and better things, m- move into the C-suite, start their own companies, right? 103 00:06:03,559 --> 00:06:13,719 Like, just immense opportunity, but normalizing that and having that conversation because some people don't aspire to be in a clinic for 30 years, and that's fine, right? 104 00:06:13,719 --> 00:06:20,537 But just kind of figuring out how do we use them and how do we leverage that is, is a big portion of that.All right, here's a question. 105 00:06:20,537 --> 00:06:23,537 What would you do with an extra hour every day? 106 00:06:23,537 --> 00:06:25,017 S- it's not a trick question. 107 00:06:25,017 --> 00:06:31,997 That's what a bunch of physical therapists are saying after switching to Empower EMR by MW Therapy. 108 00:06:31,997 --> 00:06:37,257 It's built on automation and AI, so basically, it becomes your clinic's copilot. 109 00:06:37,257 --> 00:06:44,177 It keeps your schedule full, handles billing like a pro, and cuts way down on paperwork headaches. 110 00:06:44,177 --> 00:06:45,057 But here's the kicker. 111 00:06:45,057 --> 00:06:46,797 It's not some generic system. 112 00:06:46,797 --> 00:06:52,657 It's made for physical therapists by people who know what you deal with day in and day out. 113 00:06:52,657 --> 00:06:53,778 You want more patients? 114 00:06:53,778 --> 00:06:54,318 Done. 115 00:06:54,318 --> 00:06:55,517 Easier documentation? 116 00:06:55,517 --> 00:06:56,217 Done. 117 00:06:56,217 --> 00:06:57,417 Less stress? 118 00:06:57,417 --> 00:06:58,877 Yes, please. 119 00:06:58,877 --> 00:07:05,638 Empower lets you be the hero of your clinic with happier patients, less burnout, and better profits. 120 00:07:05,638 --> 00:07:13,342 Book your demo today at mwtherapy.com and see why switching just might be the easiest win of your year. 121 00:07:13,897 --> 00:07:19,437 As Rebecca Griffith, friend of the show, would say, using your familiar skills in non-familiar places. 122 00:07:19,437 --> 00:07:26,257 Like, we want everybody to know about PT, and we expect if we stay in a clinic and scream about it, that's one way. 123 00:07:26,257 --> 00:07:26,997 But if you leave- Right. 124 00:07:26,997 --> 00:07:34,352 and PTs wind up in a C-suite or wind up in a tech company or wind up somewhere else, it's a way to show versus tell, and show beats tell. 125 00:07:35,202 --> 00:07:35,257 Yeah. 126 00:07:35,257 --> 00:07:50,317 And I think that, you know, it's just one of those things that it's, it's the time has come, right, that we understand and truly appreciate, and in some instances uphold it as, like, this is a great opportunity, this is a great thing, right? 127 00:07:50,317 --> 00:07:57,137 And so normalizing that, having that be a part of the, kind of the narrative for the profession is really important. 128 00:07:57,137 --> 00:07:59,088 So we're gonna, we're gonna spend some time on 129 00:07:59,650 --> 00:08:01,857 An event is not an event. 130 00:08:01,857 --> 00:08:06,337 I mean, people are smart enough to know you're not throwing this event for the sake of throwing an event, right? 131 00:08:06,337 --> 00:08:09,157 You're throwing an event because an event is a way to solve problems- Yeah. 132 00:08:09,157 --> 00:08:13,037 or at least get people knowing or talking about these problems. 133 00:08:13,037 --> 00:08:13,077 Yep. 134 00:08:13,077 --> 00:08:15,817 So here's a, here's a curveball a little bit. 135 00:08:15,817 --> 00:08:17,757 From your perspective- Mm-hmm. 136 00:08:17,757 --> 00:08:24,217 what are the biggest existential challenges facing, uh, I guess not just PT because we've got AOTA and ASHA, right? 137 00:08:24,217 --> 00:08:33,077 What are the biggest crises, the biggest problems facing our professions together that hopefully conversations from, uh, from the Futurality Summit will address? 138 00:08:33,077 --> 00:08:33,097 Right. 139 00:08:33,097 --> 00:08:33,116 Right. 140 00:08:33,116 --> 00:08:35,756 And that's, like, literally, right, the thematic of the summit, right- Right. 141 00:08:35,756 --> 00:08:38,317 is to, like, address a concern, right? 142 00:08:38,317 --> 00:08:54,477 And I think the bigger concern that we have to think about is that, um, if you kinda look at where medicine in general is going, right, we have a significant problem coming with a lack of primary care physicians- Yeah. 143 00:08:54,477 --> 00:08:54,517 Yeah. 144 00:08:54,517 --> 00:08:55,377 in the system. 145 00:08:55,377 --> 00:08:57,797 Like, it's, it is not, like, gonna happen. 146 00:08:57,797 --> 00:09:02,837 It's here, and it's, it's about to step off a, a significant challenge, right? 147 00:09:02,837 --> 00:09:03,237 Correct. 148 00:09:03,237 --> 00:09:08,997 And so, right, that's a whole nother conversation about, like, why, why aren't physicians interested in doing primary care, right? 149 00:09:08,997 --> 00:09:09,177 Right. 150 00:09:09,177 --> 00:09:11,437 Well, there's a whole, there's the whole conversation. 151 00:09:11,437 --> 00:09:12,277 I don't wanna get into that. 152 00:09:12,277 --> 00:09:34,000 But my point is that as that gap gets wider and as people need to kind of figure out who's then going to step into that role, understanding that, like, as a doctoring profession, we can have a, a slice of that, and we are well-suited to fill a significant, you know, portion of that. 153 00:09:34,597 --> 00:09:38,797 Um, the other conversation is, right, is, uh 154 00:09:38,797 --> 00:09:43,817 The, the other big conversation on that first day is an AI conversation. 155 00:09:43,817 --> 00:09:44,077 Yup. 156 00:09:44,077 --> 00:09:45,977 And AI is here. 157 00:09:45,977 --> 00:09:46,317 We all 158 00:09:46,317 --> 00:09:47,037 Like, okay, God. 159 00:09:47,037 --> 00:09:50,097 Like, you and I had this AI conversation probably a couple of years ago, right? 160 00:09:50,097 --> 00:09:50,617 Correct. 161 00:09:50,617 --> 00:09:54,977 But now, right, like, now the question is not what is it gonna 162 00:09:54,977 --> 00:09:59,017 how's it gonna be used or utilized, right? 163 00:09:59,017 --> 00:10:01,637 Now the question is, like, to what extent, how? 164 00:10:01,637 --> 00:10:02,817 Genie's already out of the bottle. 165 00:10:02,817 --> 00:10:03,737 Genie's out of the bottle. 166 00:10:03,737 --> 00:10:04,077 Yeah. 167 00:10:04,077 --> 00:10:05,157 Yeah, it is, it is 168 00:10:05,157 --> 00:10:05,817 Right? 169 00:10:05,817 --> 00:10:09,357 And so, um, you know, uh, there's, there's a 170 00:10:09,357 --> 00:10:13,777 that's just a huge conversation, and it's a thing that if you 171 00:10:13,777 --> 00:10:19,077 I just went to a, to a meeting at the National Academy of Medicine, and it was summed up as this, right? 172 00:10:19,077 --> 00:10:24,937 If you're not in the room ha- at the con- if you're not at the table talking about AI, you're gonna be on the menu, right? 173 00:10:24,937 --> 00:10:25,457 You're smoked. 174 00:10:25,457 --> 00:10:28,840 that's, that's what they said in the room, and I was like, "Man, that's completely true," right? 175 00:10:28,840 --> 00:10:29,559 You're smoked. 176 00:10:29,559 --> 00:10:37,119 So, right, so like, so the professions have to start to understand, like, we're, we're about to have a- a- another digital revolution. 177 00:10:37,119 --> 00:10:48,459 It's really gonna be impacted in healthcare, and we have to be a part of that conversation and make sure that, like, we're leveraging it and we're accepting of it and we're positioning it for the best good for everybody, right? 178 00:10:48,459 --> 00:10:52,336 So that's, right, that's a big, huge portion of- of the conversation that we need to have. 179 00:10:53,659 --> 00:11:00,719 Uh, I like the fact that it's not a huge event, because what I also like is these are conversation starters. 180 00:11:00,719 --> 00:11:03,759 At no point should you think that a solution is gonna come out of a summit. 181 00:11:03,759 --> 00:11:04,079 Right. 182 00:11:04,079 --> 00:11:04,999 It's not the goal. 183 00:11:04,999 --> 00:11:06,352 That's not how thing- things are not 184 00:11:06,899 --> 00:11:08,539 That's not how problems are solved, right? 185 00:11:08,539 --> 00:11:18,759 The spark, the back of the napkin might happen in the hallway at the Future Rehab Summit, and then 2 people who wouldn't other- otherwise have met would meet under these circumstances, and you can't 186 00:11:18,759 --> 00:11:21,879 I don't know if you can do that with an 18,000-person CSM. 187 00:11:21,879 --> 00:11:23,819 You can do it with something like this. 188 00:11:23,819 --> 00:11:24,519 Yeah. 189 00:11:24,519 --> 00:11:26,096 So, so let me ask you this. 190 00:11:26,659 --> 00:11:31,479 Um, what ideas are you hoping to see a year from now? 191 00:11:31,479 --> 00:11:35,119 Like, you're putting together oxygen, nitrogen, hydrogen. 192 00:11:35,119 --> 00:11:38,099 You're putting elements in the room and saying, "I hope there's a big bang." 193 00:11:38,099 --> 00:11:41,859 Like, what are some things that, like, pie-in-the-sky you'd like to see? 194 00:11:41,859 --> 00:11:42,559 So here's 195 00:11:42,559 --> 00:11:46,519 So that actually flows really well into the second day. 196 00:11:46,519 --> 00:11:46,539 Okay. 197 00:11:46,539 --> 00:11:54,399 So the second day of this, we're having some other curated topics about, so if you have an idea, how do you- What do you do with it? 198 00:11:54,399 --> 00:11:55,344 How do- what do you do with it? 199 00:11:56,059 --> 00:11:57,759 how do you make a pitch for that? 200 00:11:57,759 --> 00:11:58,979 How do you 201 00:11:58,979 --> 00:12:03,119 Uh, if you have a product, like, "Hey man, you probably should get a patent," right? 202 00:12:03,119 --> 00:12:06,259 So we're gonna go, we have some patent, some people from the patent office. 203 00:12:06,259 --> 00:12:09,119 Like, that you need to protect yourself, right? 204 00:12:09,119 --> 00:12:11,759 We have people about, "Well, how do you make a pitch?" 205 00:12:11,759 --> 00:12:11,899 Right? 206 00:12:11,899 --> 00:12:16,319 We have people who have done pitches in the room, like, "Hey, I've done several of these and this is what's good." 207 00:12:16,319 --> 00:12:30,179 So that, what I want is people to start to understand that everybody who's in that room has probably had a great idea at some point in time, but maybe didn't know how to capitalize on or didn't know what was the process for it, right? 208 00:12:30,179 --> 00:12:36,839 Um, and I think that teaching people, "Hey, look, if you've got an idea, here's, here's- here's the opportunities for you," right? 209 00:12:36,839 --> 00:12:43,119 And then I also think that, um, the other thing we're gonna talk about is, like, so you, maybe you've already got this idea. 210 00:12:43,119 --> 00:12:44,239 Maybe you're already doing a thing. 211 00:12:44,239 --> 00:12:47,280 Like, well, how do, how do we get, how do you get funding for that? 212 00:12:47,842 --> 00:12:49,759 How do you get investors to believe in you? 213 00:12:49,759 --> 00:12:49,859 How communicate 214 00:12:49,859 --> 00:12:51,879 'Cause what I suspect is 215 00:12:51,879 --> 00:12:53,299 Yeah, and how do you do it? 216 00:12:53,299 --> 00:12:54,622 How do you do it well, right? 217 00:12:55,459 --> 00:13:02,739 what I really hope is that some people that are in that room, s- you know, as we're talking about problems and concerns, go like, "You know what? 218 00:13:02,739 --> 00:13:06,339 I actually have an idea, and I have, I have a potential solution." 219 00:13:06,339 --> 00:13:12,719 And maybe, you know, there's some other people in that room that, "Hey, let- let's- let's have a conversation about that," right? 220 00:13:12,719 --> 00:13:19,299 So intentionally, there's a lot of networking time for these, for these opportunities and conversations to happen. 221 00:13:19,299 --> 00:13:30,219 And I think that the one thing that we really have come full circle on is, you know, during COVID we were like, "Ah, we can do everything online," and like you could do a lot of stuff. 222 00:13:30,219 --> 00:13:30,439 Yeah. 223 00:13:30,439 --> 00:13:32,598 But at some point, humans are humans. 224 00:13:32,598 --> 00:13:32,739 Yeah. 225 00:13:32,739 --> 00:13:40,979 And putting a couple of human beings together in a place with some time and some energy brings about great things, and that's really what hoping for. 226 00:13:40,979 --> 00:13:41,119 And accountability. 227 00:13:41,119 --> 00:13:42,299 Yeah, I mean, you can. 228 00:13:42,299 --> 00:13:43,879 Uh, you can do great follow-up. 229 00:13:43,879 --> 00:13:47,179 You can maybe meet someone, but always and never. 230 00:13:47,179 --> 00:13:48,639 Sky Donovan taught me this. 231 00:13:48,639 --> 00:13:51,859 She goes, "Hey, listen, you see an- an always or a never on a test? 232 00:13:51,859 --> 00:13:53,279 It's probably not the right answer," right? 233 00:13:53,279 --> 00:13:57,598 'Cause all you gotta do is find one, and so is everything online always the best? 234 00:13:57,598 --> 00:13:58,299 Should you never 235 00:13:58,299 --> 00:13:59,659 No, absolutely not. 236 00:13:59,659 --> 00:14:04,959 Um, it is harder to scale in-person events, but that's why the right events are the ones to go to. 237 00:14:04,959 --> 00:14:10,939 July 9 and 10, Future of Rehab Summit, information@apta, uh, and their website, apta.org. 238 00:14:10,939 --> 00:14:13,799 You- you've got a very unique vantage point, right? 239 00:14:13,799 --> 00:14:18,819 Your office, we're gonna, like, like a sp- like a literal, like your vantage point in D- you overlook DC. 240 00:14:18,819 --> 00:14:20,219 Yup, that's right. 241 00:14:20,219 --> 00:14:23,779 It's not an accident where APTA built their building. 242 00:14:23,779 --> 00:14:23,959 Nope. 243 00:14:23,959 --> 00:14:26,139 There was no metro station when you built it. 244 00:14:26,139 --> 00:14:26,159 Nope. 245 00:14:26,159 --> 00:14:27,739 There is a metro station now. 246 00:14:27,739 --> 00:14:28,259 Look at that. 247 00:14:28,259 --> 00:14:29,519 There was no connection. 248 00:14:29,519 --> 00:14:29,939 Now there is. 249 00:14:29,939 --> 00:14:29,959 Wow. 250 00:14:29,959 --> 00:14:31,699 It's almost like you guys planned this. 251 00:14:31,699 --> 00:14:35,098 But there's other people in, quite literally, the APTA's neighborhood. 252 00:14:35,098 --> 00:14:35,919 Mm-hmm. 253 00:14:35,919 --> 00:14:37,328 Companies like Amazon. 254 00:14:37,858 --> 00:14:38,119 Yup. 255 00:14:38,119 --> 00:14:40,679 Companies like Apple, companies like Google. 256 00:14:40,679 --> 00:14:43,959 So I'm just- I'm- I'm sort of tipping my hand where I think you're gonna go. 257 00:14:43,959 --> 00:14:43,979 Yeah. 258 00:14:43,979 --> 00:14:50,679 But where do you hope to see PTs playing a broader healthcare role in the next decade? 259 00:14:50,679 --> 00:14:55,259 Like, where should we be but we're not now, but if we're not in 5 to 10 years, we're in trouble? 260 00:14:55,259 --> 00:15:08,759 Yeah, and- and the point that you're making is that as healthcare broadens the reach, right, as other companies step into the healthcare space, like we're saying, Apple, Google, Amazon, right? 261 00:15:08,759 --> 00:15:10,479 Like, they're all in it, right? 262 00:15:10,479 --> 00:15:12,159 They're all in this space, right? 263 00:15:12,159 --> 00:15:17,392 And PT, by the fact that we're 264 00:15:18,059 --> 00:15:22,339 The profession is the solution for so many problems, if applied. 265 00:15:22,339 --> 00:15:28,399 The problem is if people would do it themselves, then we wouldn't have to pre- we wouldn't, you wouldn't need anybody who- who does it for a living, right? 266 00:15:28,399 --> 00:15:35,799 So every time, like, I see some digital companies, like, "We're gonna replace in-person PT with an avatar," I'm like, "You've clearly never done the profession," right? 267 00:15:35,799 --> 00:15:39,006 'Cause people need people to help them along this- this process. 268 00:15:40,119 --> 00:15:52,899 physical therapy also needs to find itself its place in all these other providers that are going to do things at scale, because we provide a solution that not a lot of other disciplines do. 269 00:15:52,899 --> 00:15:53,459 And They can bring 270 00:15:53,459 --> 00:15:56,459 Amazon and Google and Apple can bring things like scale- Yes, 271 00:15:56,459 --> 00:16:01,019 and audience, and PTs, instead of doing us or them 272 00:16:01,019 --> 00:16:01,559 I don't know. 273 00:16:01,559 --> 00:16:02,279 This is personal. 274 00:16:02,279 --> 00:16:04,659 Now I'm just putting my own, I'm not even- I'm not even asking you a question. 275 00:16:04,659 --> 00:16:19,065 Us and them is the answer, us and them.And like, again, like I don't need to talk to this audience anymore about like the impending onslaught of the over 65-year-old patients- Yeah. 276 00:16:19,065 --> 00:16:20,405 that are coming, right? 277 00:16:20,405 --> 00:16:24,226 They are coming, and the difference is, right, like, they're not 278 00:16:24,226 --> 00:16:33,685 If they're exiting the workforce at 65-ish, whatever, right, they're still planning on living another 25 to 30 years, and they're going to. 279 00:16:33,685 --> 00:16:54,384 So like, they're going to continue to use medical resources, and like, other than pills and potions, right, like, we're, we're the ones who are most likely to be able to put our thumb on that and have an impact on the big healthcare scale, and I think that's really important for us to be a, a part of that conversation. 280 00:16:55,233 --> 00:16:55,605 All right. 281 00:16:55,605 --> 00:16:58,745 If you're still doing all your notes by hand, we need to talk. 282 00:16:58,745 --> 00:17:01,905 Athelas AI Scribe is changing the game. 283 00:17:01,905 --> 00:17:09,605 You walk in, you talk to your patient like you normally would, you treat them, and boom, your notes are drafted in real time thanks to AI. 284 00:17:09,605 --> 00:17:11,985 No voice commands, no clicking around. 285 00:17:11,985 --> 00:17:17,724 It just listens and writes, like a scribe, but smarter. 286 00:17:17,724 --> 00:17:21,405 People are cutting their documentation time by 90%. 287 00:17:21,405 --> 00:17:23,505 That's, that's not a typo, 90%. 288 00:17:23,505 --> 00:17:26,302 That's actual feedback from real clinicians using it 289 00:17:27,444 --> 00:17:28,685 You wanna see it in action? 290 00:17:28,685 --> 00:17:31,985 Go to athelas.com and take a test drive. 291 00:17:31,985 --> 00:17:35,045 That's A-T-H-E-L-A-S.com. 292 00:17:35,045 --> 00:17:39,038 And say goodbye to after-hours charting. 293 00:17:40,034 --> 00:17:42,425 2, 2 days, July 9 and 10 I mentioned. 294 00:17:42,425 --> 00:17:45,725 Dan Statz, PT, that you mentioned from Shark Tank. 295 00:17:45,725 --> 00:17:50,785 You're gonna have the CEOs from all those organizations, APTA, ASHA, AOTA. 296 00:17:50,785 --> 00:17:55,005 Industry innovation, we're definitely gonna talk about AI, and then the next day, very tactical. 297 00:17:55,005 --> 00:17:57,325 How do you actually do those things? 298 00:17:57,325 --> 00:17:59,865 If someone's listening right now and they're saying- Yeah. 299 00:17:59,865 --> 00:18:01,905 "I'm glad you're doing this. 300 00:18:01,905 --> 00:18:03,865 I can't come to the summit. 301 00:18:03,865 --> 00:18:06,545 What should I do to sort of follow? 302 00:18:06,545 --> 00:18:07,445 I can't come to the summit." 303 00:18:07,445 --> 00:18:08,305 I'm busy, whatever. 304 00:18:08,305 --> 00:18:08,645 It, it 305 00:18:08,645 --> 00:18:08,905 Again- Yeah. 306 00:18:08,905 --> 00:18:09,872 not everybody can s- come. 307 00:18:10,565 --> 00:18:13,764 What do you suggest people do to stay engaged, to stay 308 00:18:13,764 --> 00:18:17,525 and, and be able to move the needle forward if they don't feel like they're in the club? 309 00:18:17,525 --> 00:18:18,305 There is no club- Yeah. 310 00:18:18,305 --> 00:18:19,305 just a spoiler. 311 00:18:19,305 --> 00:18:21,125 Well, I mean, I think that we're 312 00:18:21,125 --> 00:18:32,030 At APTA, we're trying to build out some communities, right, where people can interact, have these interactions, right, with other people of like-minded things, and that's, you know, part of the online APTA community. 313 00:18:33,045 --> 00:18:38,764 separate from that, right, outside of APTA, what I would say is, whatever it is you're 314 00:18:38,764 --> 00:18:44,125 whatever your, your place is, invite us into it and let us, let us come there. 315 00:18:44,125 --> 00:18:44,425 Right? 316 00:18:44,425 --> 00:18:50,764 I- I'm happy to come talk to anybody who's got questions or they've got their own cohort of people doing their thing. 317 00:18:50,764 --> 00:18:51,784 Let's have that conversation. 318 00:18:51,784 --> 00:18:53,065 Let me know what I can do to help, right? 319 00:18:53,065 --> 00:18:57,505 Let me know what, what my colleagues can do to help leverage what you're doing, right? 320 00:18:57,505 --> 00:18:59,245 Like, it's a 2way street, right? 321 00:18:59,245 --> 00:19:10,445 And I think that that's the reality of it, which is also why if you, uh, if you come to the event, you're gonna see some industry giving presentations and talking and being a part of it. 322 00:19:10,445 --> 00:19:11,445 And then, you know, I got a 323 00:19:11,445 --> 00:19:15,065 I was at a separate event, and I got a really pointed question from somebody. 324 00:19:15,065 --> 00:19:19,445 They were like, "Tell me why APTA is working with this company. 325 00:19:19,445 --> 00:19:22,764 Why are you, you know, quote unquote 'in bed with them'?" 326 00:19:22,764 --> 00:19:23,065 Yeah. 327 00:19:23,065 --> 00:19:24,985 And I said, "Look, man, that's 328 00:19:24,985 --> 00:19:25,905 You feel free. 329 00:19:25,905 --> 00:19:27,505 Like, ask away. 330 00:19:27,505 --> 00:19:36,585 But the reason APTA is working with companies is because companies see the value in physical therapy, they see the value in what we do, and they want to work with us." 331 00:19:36,585 --> 00:19:40,565 And of course we do our due diligence and vetting as best as we can, right? 332 00:19:40,565 --> 00:19:55,865 But the point is that, like, the future of medicine involves industry, especially when your cousins and brothers and sisters with the same initials are working for industry. 333 00:19:55,865 --> 00:19:56,208 Like- Yep. 334 00:19:57,245 --> 00:20:01,205 to not engage them is silly and foolish. 335 00:20:01,205 --> 00:20:06,945 So, right, because they're the ones, right, who then can implement the concepts and the ideas we have. 336 00:20:06,945 --> 00:20:07,585 They're the ones- Mm-hmm. 337 00:20:07,585 --> 00:20:08,592 who can deliver the things. 338 00:20:09,121 --> 00:20:10,416 We've done it a lot on our own. 339 00:20:10,946 --> 00:20:11,045 Yeah. 340 00:20:11,045 --> 00:20:12,885 And we've gotten some good results. 341 00:20:12,885 --> 00:20:14,705 But what's that whole, that African proverb, right? 342 00:20:14,705 --> 00:20:15,784 If you wanna go fast, go alone. 343 00:20:15,784 --> 00:20:16,965 You want to go far, go together. 344 00:20:16,965 --> 00:20:18,925 Like, that is li- that's quite literal. 345 00:20:18,925 --> 00:20:24,225 Like, you d- you can't get into some places or scale because you can't be great at everything. 346 00:20:24,225 --> 00:20:24,784 Right. 347 00:20:24,784 --> 00:20:29,465 Especially, right, when you start talking about, you know, large language models, right? 348 00:20:31,359 --> 00:20:32,880 That is not my lane. 349 00:20:32,880 --> 00:20:35,959 I have no business even having that conversation, right? 350 00:20:35,959 --> 00:20:39,879 But I know people that do, and I know some of my colleagues who work with them. 351 00:20:39,879 --> 00:20:45,000 So, it's no different, I, I feel, right, than us working with researchers, right? 352 00:20:45,000 --> 00:20:46,319 Trying to figure out other problems. 353 00:20:46,319 --> 00:20:46,459 Sure. 354 00:20:46,459 --> 00:20:53,779 So, like, industry is a portion of the profession that needs to be, um, understood. 355 00:20:53,779 --> 00:20:57,879 You need to work with them because, look, they just wanna solve problems too, right? 356 00:20:57,879 --> 00:21:00,179 Like, and, and, and that's part of it. 357 00:21:00,179 --> 00:21:04,879 And if we can't figure out how to do that together, like you said, we will not go as far. 358 00:21:04,879 --> 00:21:04,899 Yeah. 359 00:21:04,899 --> 00:21:06,352 So that's a big portion of it as well. 360 00:21:06,818 --> 00:21:07,439 All right. 361 00:21:07,439 --> 00:21:09,620 So, uh, I'll let you do the parting shot. 362 00:21:09,620 --> 00:21:12,219 So, th- this will be the last question before you give your parting shot, right? 363 00:21:12,219 --> 00:21:13,039 And we will see you. 364 00:21:13,039 --> 00:21:13,499 I'm coming. 365 00:21:13,499 --> 00:21:15,120 I'm gonna be doing some interviews on site. 366 00:21:15,120 --> 00:21:19,728 And I'm there to learn as well because if you're not, I still think you're behind the 8ball. 367 00:21:20,259 --> 00:21:21,899 So, last question before parting shot. 368 00:21:21,899 --> 00:21:29,700 If someone asks you what is at stake if we don't, as a profession, innovate fast enough, how would you answer? 369 00:21:29,700 --> 00:21:32,639 What's at stake if we don't innovate? 370 00:21:32,639 --> 00:21:33,720 You know what? 371 00:21:33,720 --> 00:21:38,416 There, there's a perfect example that everybody's super, um, fresh in your mind. 372 00:21:38,999 --> 00:21:42,099 You will be the restaurant that would not deliver food- Ah. 373 00:21:42,099 --> 00:21:42,928 during COVID. 374 00:21:43,519 --> 00:21:44,379 That's what you'll be. 375 00:21:44,379 --> 00:21:47,919 "No, no, no, I'm not gonna deliver food," or, "No, I'm not gonna adapt to this." 376 00:21:47,919 --> 00:21:49,936 Like, how many of those restaurants are still around, 377 00:21:51,099 --> 00:21:53,392 Shuttered, thousands and thousands of 378 00:21:53,899 --> 00:21:54,919 Feel free, right? 379 00:21:54,919 --> 00:21:58,259 Keep, keep saying, "You need to come get my VCR tape at Blockbuster." 380 00:21:58,259 --> 00:21:58,879 Right, right, right, right. 381 00:21:58,879 --> 00:21:59,639 Feel free, right? 382 00:21:59,639 --> 00:22:03,519 Like, and the thing that is hard, there was this great quote that I've used. 383 00:22:03,519 --> 00:22:13,459 And, and it's really difficult but makes so, so much sense, is that as fast as this is, things will never be this slow again. 384 00:22:13,459 --> 00:22:14,259 Correct. 385 00:22:14,259 --> 00:22:16,119 Things are just going to get faster. 386 00:22:16,119 --> 00:22:21,559 So, if you're struggling or not understanding that, like, this is h- this is fast. 387 00:22:21,559 --> 00:22:22,379 This is coming fast. 388 00:22:22,379 --> 00:22:23,479 Like, yeah, it is. 389 00:22:23,479 --> 00:22:24,199 And you know what? 390 00:22:24,199 --> 00:22:27,499 5 years from now, it'll be 2X, 4X, 8X. 391 00:22:27,499 --> 00:22:29,659 Like, it's not going to slow down. 392 00:22:29,659 --> 00:22:34,379 So, this is that, that concept that, like, you must start adapting now. 393 00:22:34,379 --> 00:22:36,859 Like, it's, it's already too late to think about it. 394 00:22:36,859 --> 00:22:38,499 You have to adjust, right? 395 00:22:38,499 --> 00:22:46,639 And as the profession needs to adjust, so do the clinicians, you know, the educators, the industry- Yeah. 396 00:22:46,639 --> 00:22:47,599 because it's coming, right? 397 00:22:47,599 --> 00:22:47,999 And it's 398 00:22:47,999 --> 00:22:51,759 And you can either be, you can either be at the table or you can be on the menu. 399 00:22:51,759 --> 00:22:52,859 Those are your choices. 400 00:22:52,859 --> 00:22:52,939 Adapt. 401 00:22:52,939 --> 00:22:55,599 Adapt or become extinct, uh, Drew Contreras- Adapt. 402 00:22:55,599 --> 00:22:55,999 what I'm hearing. 403 00:22:55,999 --> 00:22:56,739 All right, parting shot. 404 00:22:56,739 --> 00:22:57,959 Last thing we do. 405 00:22:57,959 --> 00:23:00,739 Uh, what would you want to leave people with, specifically about the summit? 406 00:23:00,739 --> 00:23:05,659 I want people to understand 'cause there are some spots available still as we record and release this. 407 00:23:05,659 --> 00:23:09,459 Um, it's not for everybody, and I think that's what makes it cool and sort of ex- uh, we 408 00:23:09,459 --> 00:23:10,799 You wanna be in the room where it happened, right? 409 00:23:10,799 --> 00:23:12,379 To drop a Hamilton, uh, quote. 410 00:23:12,379 --> 00:23:13,219 Yeah, yeah. 411 00:23:13,219 --> 00:23:20,019 I think that, you know, my parting shot on that is just that if you can't make it, no worries, right? 412 00:23:20,019 --> 00:23:22,279 We will be doing more of these things, right? 413 00:23:22,279 --> 00:23:32,239 But if you are interested in these sorts of things, be open to the conversation and be open to the people who will say things that come out of this, right? 414 00:23:32,239 --> 00:23:38,279 And that's what I really hope is that someth- something somewhere, like you said, somewhere something caught on fire. 415 00:23:38,279 --> 00:23:39,934 And it's just a slow burn after 416 00:23:40,699 --> 00:23:42,279 You know, look for more of these things. 417 00:23:42,279 --> 00:23:47,239 Look for more opportunities like this to kind of push things forward, and I think you're gonna see them. 418 00:23:47,239 --> 00:23:49,459 Uh, APTA Future Rehab, uh, Summit. 419 00:23:49,459 --> 00:23:51,379 Find out details at apta.org. 420 00:23:51,379 --> 00:23:52,659 July 9 and 10. 421 00:23:52,659 --> 00:23:54,999 Not a bad place to be in Washington, DC. 422 00:23:54,999 --> 00:23:56,519 A couple days in the, uh, in the summer. 423 00:23:56,519 --> 00:23:57,039 Pretty good. 424 00:23:57,039 --> 00:23:57,059 Yeah. 425 00:23:57,059 --> 00:23:59,459 Uh, and, um, know we'll have some evening activities as well. 426 00:23:59,459 --> 00:24:00,619 You know, just check the socials. 427 00:24:00,619 --> 00:24:01,059 We'll be out. 428 00:24:01,059 --> 00:24:01,819 Yeah, absolutely. 429 00:24:01,819 --> 00:24:02,199 There'll be 430 00:24:02,199 --> 00:24:10,832 Though, you know, and, and again, like, if you do decide to come, be prepared to spend a lot of time networking and talking with other people 'cause that's really what this is designed for. 431 00:24:11,839 --> 00:24:12,599 thanks so much for the time. 432 00:24:12,599 --> 00:24:13,599 Thanks for doing this. 433 00:24:13,599 --> 00:24:16,539 Without these interaction points, we can't innovate. 434 00:24:16,539 --> 00:24:17,499 We can't move forward. 435 00:24:17,499 --> 00:24:18,099 Absolutely. 436 00:24:18,099 --> 00:24:19,799 Perfect. 437 00:24:19,799 --> 00:24:20,499 Let's be real. 438 00:24:20,499 --> 00:24:22,799 You didn't become a therapist to be average. 439 00:24:22,799 --> 00:24:25,559 You've got something in you that wants more. 440 00:24:25,559 --> 00:24:29,779 More mastery, more impact, more confidence in the clinic. 441 00:24:29,779 --> 00:24:33,819 That's exactly what Brooks Institute of Higher Learning delivers. 442 00:24:33,819 --> 00:24:37,639 Their residency and fellowship programs aren't just resume builders. 443 00:24:37,639 --> 00:24:39,359 They're transformation zones. 444 00:24:39,359 --> 00:24:49,599 You get one-on-one mentoring, deep dive class work, labs, and real-time experience inside one of the most advanced rehab systems in the country. 445 00:24:49,599 --> 00:24:50,619 And the best part? 446 00:24:50,619 --> 00:24:52,619 You're not grinding this out on the side. 447 00:24:52,619 --> 00:24:57,319 You get a full salary and benefits while you train with the best. 448 00:24:57,319 --> 00:25:06,288 Whether it's ortho, neuro, peds, geriatrics, women's health, Brooks IHL helps you become the expert you know you're meant to be. 449 00:25:07,139 --> 00:25:12,539 Check out brooksihl.org to learn more and take that next step.