WEBVTT 00:00:00.309 --> 00:00:01.729 before where it's not recording. 00:00:01.829 --> 00:00:03.669 That's a good idea. 00:00:05.209 --> 00:00:07.429 So your background is unique, right? 00:00:07.450 --> 00:00:09.031 You come from outside of healthcare. 00:00:09.830 --> 00:00:10.791 Walk us through that. 00:00:11.010 --> 00:00:12.090 I did a little bit in the intro, 00:00:12.111 --> 00:00:14.451 but what's your superhero backstory, 00:00:14.471 --> 00:00:15.592 as I like to usually say? 00:00:16.751 --> 00:00:17.132 Yeah. 00:00:17.231 --> 00:00:20.672 So I haven't had a job since like 00:00:30.045 --> 00:00:30.765 Therapy, you know, 00:00:30.786 --> 00:00:32.508 physical therapy and chiropractors, 00:00:32.527 --> 00:00:33.347 they're all doctors. 00:00:33.567 --> 00:00:34.988 Both my partners are doctors. 00:00:35.509 --> 00:00:37.411 I'm like the odd man out. 00:00:38.411 --> 00:00:40.652 So I've ran sales offices. 00:00:40.993 --> 00:00:43.073 I've basically done internet 00:00:43.213 --> 00:00:44.335 business of some sort since 00:00:44.375 --> 00:00:47.976 two thousand thirteen full time, you know, 00:00:48.417 --> 00:00:50.018 teamed up with my wife and 00:00:50.057 --> 00:00:51.939 we've been doing coaching and consulting. 00:00:51.960 --> 00:00:53.600 I got our two comma club, 00:00:53.661 --> 00:00:54.581 if you're familiar with the 00:00:54.640 --> 00:00:55.661 ClickFunnels world. 00:00:56.515 --> 00:00:58.215 I got that in what was that? 00:00:58.274 --> 00:00:59.655 Twenty twenty one, I think. 00:01:00.936 --> 00:01:02.276 And so and then now we're 00:01:02.295 --> 00:01:04.677 kind of like that business is doing well. 00:01:04.796 --> 00:01:06.656 It's like we're getting more 00:01:06.716 --> 00:01:08.418 into like legacy, 00:01:08.477 --> 00:01:10.558 like these like speakers, 00:01:10.597 --> 00:01:11.317 like really big people. 00:01:11.337 --> 00:01:12.397 We're going to be teaming up 00:01:12.438 --> 00:01:14.078 with people that did this 00:01:14.659 --> 00:01:16.558 huge movie back like forever ago. 00:01:16.978 --> 00:01:18.118 I'll talk more about it when 00:01:18.200 --> 00:01:19.680 it's like finalized. 00:01:19.739 --> 00:01:20.280 But yeah. 00:01:20.900 --> 00:01:22.680 Yeah, so I'm super pumped about that. 00:01:22.700 --> 00:01:23.581 So you connected people. 00:01:23.621 --> 00:01:25.221 That's sort of your background, right? 00:01:25.742 --> 00:01:27.022 How do I connect this person? 00:01:27.103 --> 00:01:28.424 And it sort of doesn't matter the medium. 00:01:28.483 --> 00:01:29.584 Is it the internet? 00:01:29.644 --> 00:01:30.125 Is it mail? 00:01:30.165 --> 00:01:31.585 Is it phone calls and text messages? 00:01:31.605 --> 00:01:33.246 This is connecting people on 00:01:33.307 --> 00:01:34.927 two ends of a medium. 00:01:35.468 --> 00:01:35.947 Yeah, well, 00:01:35.968 --> 00:01:36.789 the more important thing is 00:01:36.808 --> 00:01:38.849 actually creating systems around it. 00:01:39.310 --> 00:01:40.710 So a lot of people are 00:01:40.751 --> 00:01:42.411 really good at connecting 00:01:42.450 --> 00:01:43.111 people that there's no 00:01:43.191 --> 00:01:44.731 system on either side of it. 00:01:45.212 --> 00:01:46.412 And so it's like a hot mess. 00:01:47.153 --> 00:01:48.213 And so you've got to create 00:01:48.233 --> 00:01:49.134 systems on both sides. 00:01:49.153 --> 00:01:50.054 So I'm like really good. 00:01:50.493 --> 00:01:51.534 I'm like a good connector, 00:01:51.635 --> 00:01:55.195 but I'm also a good systems strategy, 00:01:55.236 --> 00:01:56.757 visionary side of it. 00:01:56.816 --> 00:01:58.277 Not that it's so much the implementing, 00:01:58.296 --> 00:02:00.457 like I can create the idea 00:02:00.498 --> 00:02:01.618 of what it should look like. 00:02:01.638 --> 00:02:02.438 And then I need to hand it 00:02:02.478 --> 00:02:04.200 off to somebody else or it's like, 00:02:04.280 --> 00:02:04.939 it's not going to work. 00:02:05.427 --> 00:02:06.868 Yeah, I heard Marcus Limonis, 00:02:06.929 --> 00:02:07.950 I think he said once, 00:02:08.490 --> 00:02:10.192 people don't run businesses, 00:02:10.711 --> 00:02:12.033 people run processes, 00:02:12.234 --> 00:02:13.594 processes run businesses. 00:02:13.694 --> 00:02:14.776 And I remember the first time I heard that, 00:02:14.795 --> 00:02:16.258 I was like, that's absolutely not true. 00:02:16.318 --> 00:02:17.739 People, it's all people. 00:02:18.099 --> 00:02:19.501 And then I thought about it and I'm like, 00:02:19.661 --> 00:02:20.361 oh no, that's right. 00:02:20.662 --> 00:02:22.364 It's because if you have to do everything, 00:02:22.683 --> 00:02:23.764 if you had to push the rock 00:02:23.846 --> 00:02:24.786 up the hill from the bottom 00:02:24.806 --> 00:02:25.727 of the hill every day, 00:02:26.568 --> 00:02:27.769 You do it a little bit and 00:02:27.788 --> 00:02:28.250 then eventually you 00:02:28.270 --> 00:02:29.330 wouldn't because then you'd 00:02:29.350 --> 00:02:30.472 have fifty rocks and you're like, 00:02:30.512 --> 00:02:32.753 I can't possibly scale this. 00:02:33.093 --> 00:02:34.536 I'm just pushing one rock at a time. 00:02:34.575 --> 00:02:36.897 But if you have a system that does that. 00:02:36.918 --> 00:02:39.460 So let's go backwards. 00:02:39.639 --> 00:02:41.042 Let's rewind. 00:02:41.062 --> 00:02:42.823 How did the ThriveMed model 00:02:42.862 --> 00:02:44.205 come to be like there's a 00:02:44.245 --> 00:02:45.586 story on your website has to. 00:02:45.626 --> 00:02:46.846 Yeah, I'll give it real quick. 00:02:47.287 --> 00:02:49.948 So Ed, our fearless leader, 00:02:50.367 --> 00:02:53.709 he's like the guy that ran six offices, 00:02:54.028 --> 00:02:56.250 was doing pretty good in the Cairo space, 00:02:57.150 --> 00:02:59.550 but then got hit super hard 00:02:59.591 --> 00:03:01.012 by an insurance company 00:03:01.032 --> 00:03:03.092 that may be going through some 00:03:04.252 --> 00:03:10.695 legal stuff currently and he 00:03:10.716 --> 00:03:11.336 had to come out of his 00:03:11.356 --> 00:03:12.997 pocket a bunch of money to 00:03:13.018 --> 00:03:14.237 just keep everything afloat 00:03:14.858 --> 00:03:16.598 and did that and he was 00:03:16.618 --> 00:03:18.280 like how do I actually make 00:03:18.319 --> 00:03:20.300 this like a little bit more 00:03:20.360 --> 00:03:21.981 bulletproof right because it's like 00:03:22.782 --> 00:03:24.443 They were profitable, but they weren't. 00:03:24.962 --> 00:03:26.704 So he basically created, 00:03:26.864 --> 00:03:27.883 this was like before a lot 00:03:27.924 --> 00:03:28.544 of people were doing the 00:03:28.584 --> 00:03:30.084 medical mall situation 00:03:30.405 --> 00:03:32.585 where you have a PT, you have a chiro. 00:03:33.324 --> 00:03:35.945 He inserted medical services, 00:03:35.985 --> 00:03:38.506 which like the needling, 00:03:38.526 --> 00:03:39.806 the dry needling and the 00:03:39.846 --> 00:03:40.786 trigger point therapy. 00:03:41.146 --> 00:03:42.507 They had medical massage. 00:03:42.887 --> 00:03:44.907 They had an acu that they didn't own, 00:03:44.947 --> 00:03:46.167 but somehow controlled. 00:03:46.187 --> 00:03:47.668 I don't get into all the 00:03:47.707 --> 00:03:48.608 legalities of that. 00:03:49.268 --> 00:03:51.409 Um, but, uh, yeah, 00:03:51.449 --> 00:03:52.890 so basically run a super 00:03:52.971 --> 00:03:55.913 successful like multi, uh, 00:03:56.033 --> 00:03:57.335 like they all referred to 00:03:57.375 --> 00:03:58.716 kind of each other and it 00:03:58.735 --> 00:04:00.638 just made sense. 00:04:00.698 --> 00:04:00.897 Okay. 00:04:01.431 --> 00:04:02.831 So he built sort of that, right? 00:04:03.012 --> 00:04:03.972 Yeah, he built that. 00:04:04.072 --> 00:04:07.252 And then he has a son that 00:04:07.973 --> 00:04:09.754 has a mental handicap, 00:04:10.115 --> 00:04:11.395 and he was living down in Florida, 00:04:11.694 --> 00:04:13.496 and things kind of turned 00:04:13.536 --> 00:04:16.497 to not the worst, but not in a good spot. 00:04:16.576 --> 00:04:18.497 So he decided to sell the 00:04:18.538 --> 00:04:20.598 clinics and came down to Florida, 00:04:20.658 --> 00:04:23.960 and he's basically been – 00:04:22.579 --> 00:04:25.302 like mulling for like two, three years, 00:04:25.322 --> 00:04:26.704 like wishing he could get 00:04:26.723 --> 00:04:28.324 back to doing what he was doing, 00:04:28.365 --> 00:04:30.607 like helping people and doing all this. 00:04:30.627 --> 00:04:31.228 And like, he's like, 00:04:31.708 --> 00:04:34.149 he's never ran a online business. 00:04:34.690 --> 00:04:35.672 He doesn't know social media. 00:04:35.692 --> 00:04:37.613 I don't think he even has any social media, 00:04:37.754 --> 00:04:38.574 like any of that. 00:04:39.875 --> 00:04:42.038 Um, and then we met, uh, is weird. 00:04:42.077 --> 00:04:42.237 Like, 00:04:42.338 --> 00:04:43.358 I don't know if you guys believe in 00:04:43.399 --> 00:04:45.079 God or anything like that, but like, 00:04:45.300 --> 00:04:49.204 I like, it's crazy how like first we, 00:04:50.088 --> 00:04:51.370 so my wife always believes 00:04:51.389 --> 00:04:52.610 that like when we we just 00:04:52.651 --> 00:04:53.552 moved to this area where 00:04:53.572 --> 00:04:54.911 we're in florida st 00:04:54.971 --> 00:04:55.612 augustine I know our 00:04:55.632 --> 00:04:57.153 business is in new york and 00:04:57.173 --> 00:04:57.814 you're like how the heck 00:04:57.834 --> 00:04:59.896 does that work but um but 00:04:59.935 --> 00:05:00.916 we just moved to st 00:05:00.956 --> 00:05:03.177 augustine florida and she 00:05:03.197 --> 00:05:04.519 was like I know that the 00:05:04.559 --> 00:05:06.579 church god will send me 00:05:06.980 --> 00:05:07.740 what church I should be 00:05:07.761 --> 00:05:09.802 going to so she's driving 00:05:09.942 --> 00:05:11.803 to her consulting gig at 00:05:11.824 --> 00:05:13.524 this really successful uh 00:05:13.625 --> 00:05:14.805 personal development uh 00:05:14.846 --> 00:05:17.228 brand that she's consulting at and 00:05:18.216 --> 00:05:21.079 the sign reverb church like 00:05:21.620 --> 00:05:22.581 on the side of the road oh 00:05:22.641 --> 00:05:23.742 that's my church okay got 00:05:23.802 --> 00:05:25.084 it we go to the church I've 00:05:25.245 --> 00:05:26.485 never done a men's group 00:05:26.605 --> 00:05:27.887 ever in my life we go to 00:05:27.908 --> 00:05:29.069 the church we walk out 00:05:29.369 --> 00:05:30.389 they're like hey you need 00:05:30.410 --> 00:05:31.851 to meet so and so and then 00:05:32.232 --> 00:05:33.072 and then he's like hey have 00:05:33.093 --> 00:05:34.254 you ever done thought about 00:05:34.293 --> 00:05:35.055 coming to a men's group I'm 00:05:35.074 --> 00:05:37.577 like nope not really ever 00:05:37.637 --> 00:05:40.040 wanted to and um and then 00:05:41.487 --> 00:05:42.588 I was like something just 00:05:42.629 --> 00:05:43.408 kept pulling at me. 00:05:43.509 --> 00:05:43.928 I should go. 00:05:43.988 --> 00:05:44.389 I should go. 00:05:44.428 --> 00:05:44.829 You should go. 00:05:44.990 --> 00:05:46.149 Okay, whatever. 00:05:46.170 --> 00:05:46.790 I'll just follow. 00:05:47.331 --> 00:05:48.490 And I showed up. 00:05:49.512 --> 00:05:50.851 I basically spoke my mind. 00:05:50.951 --> 00:05:53.153 I just said how I am, 00:05:53.334 --> 00:05:54.653 how things are with me and 00:05:54.954 --> 00:05:56.295 told my story a little bit. 00:05:56.735 --> 00:05:58.435 And he's like, man, you're so – 00:05:58.755 --> 00:06:00.497 this guy comes up to me the 00:06:00.577 --> 00:06:01.579 next week he's like you're 00:06:01.598 --> 00:06:03.480 so confident I love how you 00:06:03.500 --> 00:06:04.560 just set boundaries and 00:06:04.581 --> 00:06:05.862 like stick to like stick 00:06:05.882 --> 00:06:06.903 how it is he's like they 00:06:06.942 --> 00:06:08.124 had a whatsapp group and 00:06:08.144 --> 00:06:08.944 they're like we're gonna do 00:06:08.985 --> 00:06:09.786 everything in whatsapp I'm 00:06:09.826 --> 00:06:10.725 like I'm never gonna be in 00:06:10.745 --> 00:06:11.747 there so don't worry about 00:06:11.786 --> 00:06:15.269 that and he's like he's 00:06:15.310 --> 00:06:16.690 like uh dude I just love 00:06:16.730 --> 00:06:18.333 that I I can't do he like 00:06:18.392 --> 00:06:19.173 doesn't have that like 00:06:19.233 --> 00:06:20.694 capability and he's like I just want to 00:06:21.154 --> 00:06:22.055 please everybody and I'm 00:06:22.076 --> 00:06:24.557 like okay well um and he's 00:06:24.757 --> 00:06:25.637 and I'm like tell me about 00:06:25.677 --> 00:06:26.918 you like you're a doctor 00:06:27.017 --> 00:06:28.098 and now you're you had some 00:06:28.119 --> 00:06:28.819 things in new york 00:06:29.098 --> 00:06:30.019 background what what is 00:06:30.100 --> 00:06:31.920 what what field is he in so 00:06:31.961 --> 00:06:33.982 he's a he's a he's a cairo 00:06:34.122 --> 00:06:35.862 but then he owns this 00:06:35.942 --> 00:06:38.543 medical company that kind 00:06:38.624 --> 00:06:40.605 of owns them all um 00:06:41.639 --> 00:06:43.259 I don't know the legalities of it. 00:06:43.339 --> 00:06:44.120 I know New York's super 00:06:44.160 --> 00:06:45.401 crazy and has all kinds of 00:06:45.581 --> 00:06:46.461 rules of things. 00:06:47.483 --> 00:06:51.646 But he, the PT office, the chiro office, 00:06:51.665 --> 00:06:53.307 the medical massage, they all own. 00:06:53.867 --> 00:06:54.548 Okay. 00:06:54.608 --> 00:06:54.889 Yeah. 00:06:54.928 --> 00:06:55.949 So he was doing this thing. 00:06:56.069 --> 00:06:57.250 He had to leave because of 00:06:57.290 --> 00:06:58.851 family and family comes first. 00:06:59.533 --> 00:07:00.694 And then he sort of 00:07:01.795 --> 00:07:03.175 invented this like thrive 00:07:03.235 --> 00:07:06.096 med model yeah and then 00:07:06.156 --> 00:07:07.377 clinics here something like 00:07:07.877 --> 00:07:09.036 add twenty thousand dollars 00:07:09.057 --> 00:07:10.177 a month to your bottom line 00:07:10.858 --> 00:07:11.677 I'm guessing they probably 00:07:11.697 --> 00:07:12.858 get a little skeptical they 00:07:12.877 --> 00:07:13.858 want to lean in they want 00:07:13.879 --> 00:07:15.538 to say like okay like you 00:07:15.579 --> 00:07:16.759 have my attention but like 00:07:16.879 --> 00:07:18.220 explain more what's the 00:07:18.300 --> 00:07:20.860 actual path to that kind of growth 00:07:21.730 --> 00:07:22.069 Yeah. 00:07:22.170 --> 00:07:23.672 So the crazy thing is, 00:07:23.732 --> 00:07:26.274 is anybody knows in New York, 00:07:26.314 --> 00:07:28.257 PTs and carriers cannot do 00:07:29.158 --> 00:07:30.040 medical services. 00:07:30.079 --> 00:07:31.862 They can't do legally. 00:07:31.901 --> 00:07:34.103 They can't do dry needling. 00:07:34.144 --> 00:07:35.505 They can't do trigger point therapy. 00:07:35.846 --> 00:07:36.586 They can't do any of it. 00:07:37.528 --> 00:07:41.988 So what we do is we have an MD on staff, 00:07:43.069 --> 00:07:43.850 Dr. Ehrlich, 00:07:44.769 --> 00:07:48.531 and he hires a PA to come 00:07:48.630 --> 00:07:53.252 into PT and chiro offices to do just that, 00:07:53.432 --> 00:07:54.112 dry needling, 00:07:55.252 --> 00:07:57.112 trigger point therapy under ultrasound. 00:07:57.494 --> 00:07:59.653 And we can get so much more 00:07:59.713 --> 00:08:03.214 from insurance than, you know, well, 00:08:03.435 --> 00:08:06.355 even states that can do dry needling. 00:08:07.267 --> 00:08:08.949 they can only usually do 00:08:08.990 --> 00:08:10.932 cash uh they can't do 00:08:10.971 --> 00:08:12.213 reimbursement so even when 00:08:12.252 --> 00:08:13.153 we do expand to other 00:08:13.194 --> 00:08:14.396 states it still kind of 00:08:14.435 --> 00:08:16.137 like has some room there 00:08:16.158 --> 00:08:17.459 because pts like in new 00:08:17.499 --> 00:08:19.100 jersey they can do dry 00:08:19.141 --> 00:08:20.822 kneeling but they can only 00:08:20.843 --> 00:08:22.064 do cash they're charging 00:08:22.184 --> 00:08:23.545 forty to like eighty 00:08:23.586 --> 00:08:26.108 dollars and then it takes away a pt 00:08:27.329 --> 00:08:28.769 from doing what they were doing, 00:08:29.108 --> 00:08:29.990 working with patients. 00:08:30.029 --> 00:08:32.309 So, so, all right, let me, 00:08:32.370 --> 00:08:33.230 let me explain this back to 00:08:33.250 --> 00:08:34.090 make sure if I got it right. 00:08:34.129 --> 00:08:35.350 And if not, all right. 00:08:35.390 --> 00:08:36.471 So in a state like New York, 00:08:36.530 --> 00:08:37.591 and I'm pretty sure California, 00:08:37.650 --> 00:08:38.770 you can't do dry needling. 00:08:39.231 --> 00:08:39.532 Correct. 00:08:39.751 --> 00:08:40.831 Or trigger point therapy. 00:08:40.851 --> 00:08:40.951 Yep. 00:08:41.312 --> 00:08:41.591 Got it. 00:08:42.072 --> 00:08:42.351 So, 00:08:42.751 --> 00:08:44.273 but there are practitioners that can 00:08:44.432 --> 00:08:46.332 like MDs or physician's assistants. 00:08:46.793 --> 00:08:47.052 Correct. 00:08:47.572 --> 00:08:49.173 A PT clinic or a chiroclinic 00:08:49.214 --> 00:08:50.614 or a business that can't do it. 00:08:51.453 --> 00:08:54.294 Doesn't have to hire the 00:08:54.335 --> 00:08:55.495 physician's assistant to, 00:08:56.342 --> 00:08:57.365 they work with you? 00:08:57.446 --> 00:08:57.586 Like, 00:08:57.605 --> 00:08:58.990 so now there's three people on the board. 00:08:59.009 --> 00:08:59.730 There's the clinic, 00:08:59.770 --> 00:09:00.974 there's the PA and there's you, 00:09:01.014 --> 00:09:01.576 or how does this work? 00:09:01.676 --> 00:09:03.100 Yeah, so they can't own, 00:09:03.299 --> 00:09:05.085 so a PT can't own a medical company. 00:09:05.845 --> 00:09:07.206 right so there's that part 00:09:07.225 --> 00:09:09.668 too um they can't uh even 00:09:09.827 --> 00:09:12.590 oversee medical services so 00:09:12.629 --> 00:09:15.432 what we do is we bring in a 00:09:15.491 --> 00:09:18.634 pa working under an md to 00:09:18.653 --> 00:09:19.934 do trigger point therapy 00:09:20.174 --> 00:09:22.517 and dry needling and then 00:09:22.616 --> 00:09:26.460 we pay the pt a clinical support fee 00:09:27.440 --> 00:09:29.721 because we can't do kickbacks, legal, 00:09:31.402 --> 00:09:32.942 in any state really. 00:09:34.163 --> 00:09:36.163 And so where we'd start is we start a rent, 00:09:36.203 --> 00:09:37.524 we do a rental payment, 00:09:37.563 --> 00:09:38.845 we see how it's integrating 00:09:38.985 --> 00:09:40.384 into the practice, 00:09:40.424 --> 00:09:41.745 how the patients are loving it, 00:09:42.086 --> 00:09:43.886 and then we set a clinical support fee. 00:09:44.886 --> 00:09:47.428 Because there are PT offices 00:09:47.590 --> 00:09:49.551 in New York that look like 00:09:49.571 --> 00:09:51.332 they have a dry needling or 00:09:51.592 --> 00:09:52.173 trigger point. 00:09:52.494 --> 00:09:53.634 But what they're doing is a 00:09:53.914 --> 00:09:55.355 medical company is renting 00:09:55.456 --> 00:09:58.938 space from the PT and 00:09:58.958 --> 00:09:59.840 they're paying them like a 00:09:59.879 --> 00:10:00.961 thousand dollars a month, 00:10:01.140 --> 00:10:02.022 maybe two thousand dollars 00:10:02.042 --> 00:10:03.062 a month where our clinical 00:10:03.102 --> 00:10:03.903 support fee could be. 00:10:04.323 --> 00:10:06.186 of five thousand, ten thousand, 00:10:06.285 --> 00:10:07.907 twenty thousand dollars a month. 00:10:08.386 --> 00:10:11.669 And those numbers get larger based on what, 00:10:11.750 --> 00:10:12.910 traffic and volume? 00:10:14.251 --> 00:10:14.873 Unofficially. 00:10:15.895 --> 00:10:16.196 Got it. 00:10:16.255 --> 00:10:16.817 Okay. 00:10:16.836 --> 00:10:19.339 So, so now you're able to, and again, 00:10:19.379 --> 00:10:19.759 correct me. 00:10:19.799 --> 00:10:20.440 So, all right. 00:10:20.460 --> 00:10:21.240 I'm a PT clinic. 00:10:21.360 --> 00:10:21.802 I'm somewhere. 00:10:21.922 --> 00:10:22.481 I am in New York. 00:10:22.501 --> 00:10:23.202 I'm in the state of New York. 00:10:23.222 --> 00:10:23.844 If I had a clinic, 00:10:24.524 --> 00:10:25.664 I would now be able to say, 00:10:25.765 --> 00:10:26.706 you can get this, 00:10:27.106 --> 00:10:28.388 this type of treatment here. 00:10:28.928 --> 00:10:29.469 Yeah. 00:10:29.528 --> 00:10:30.951 If someone were to ask, I would say, well, 00:10:31.051 --> 00:10:31.630 I can't do it, 00:10:31.691 --> 00:10:32.772 but I have someone who I 00:10:32.812 --> 00:10:33.974 bring in and this is this 00:10:34.014 --> 00:10:35.054 person there five days a week. 00:10:35.075 --> 00:10:36.196 Are they doing, you know, is it, 00:10:36.923 --> 00:10:39.184 It really depends on their flow and, like, 00:10:39.365 --> 00:10:40.424 how we can stack it. 00:10:40.465 --> 00:10:42.785 Like, if a PT office is, like, popping, 00:10:42.826 --> 00:10:43.086 right? 00:10:43.505 --> 00:10:44.826 And we have all the people 00:10:44.865 --> 00:10:45.907 that it totally makes sense 00:10:45.927 --> 00:10:47.427 for us to come five days a week. 00:10:47.767 --> 00:10:49.368 But ideally what we do is 00:10:49.648 --> 00:10:51.168 stack them as much as we can. 00:10:51.327 --> 00:10:52.388 Sure. 00:10:52.869 --> 00:10:54.948 So we can get it working effective. 00:10:55.428 --> 00:10:55.649 Okay. 00:10:55.928 --> 00:10:57.889 And now you're able to – now – 00:10:58.129 --> 00:11:00.094 That therapy is that type of treatment, 00:11:00.134 --> 00:11:01.196 that modality is able to be 00:11:01.355 --> 00:11:03.799 offered and everything is 00:11:03.919 --> 00:11:05.543 above board because you 00:11:05.562 --> 00:11:07.245 said we can't do it, but this person can. 00:11:07.365 --> 00:11:07.726 Great. 00:11:07.807 --> 00:11:08.889 So we're not going to band together. 00:11:08.928 --> 00:11:10.130 We're going to collaborate 00:11:10.150 --> 00:11:10.672 and we're going to be able 00:11:10.692 --> 00:11:11.874 to offer this to the people that want it. 00:11:12.636 --> 00:11:12.897 Yeah. 00:11:13.017 --> 00:11:15.360 And like the the flow of it all, 00:11:15.500 --> 00:11:17.081 it looks that you guys are 00:11:17.261 --> 00:11:19.244 like the PT's office is like hands off. 00:11:19.823 --> 00:11:20.945 They're just helping with a 00:11:20.985 --> 00:11:24.629 little bit of the the the flow of it. 00:11:24.668 --> 00:11:25.950 Just very, very light. 00:11:26.049 --> 00:11:27.572 They can't oversee anything. 00:11:27.591 --> 00:11:29.092 They don't have to manage this person. 00:11:29.493 --> 00:11:30.815 But for the patient, 00:11:30.975 --> 00:11:32.917 it looks like this person works for you. 00:11:33.851 --> 00:11:34.893 They look like they're part 00:11:34.932 --> 00:11:35.352 of your clinic. 00:11:35.373 --> 00:11:35.913 They're in your office. 00:11:36.274 --> 00:11:37.153 They're in your office. 00:11:37.374 --> 00:11:37.615 Right. 00:11:37.634 --> 00:11:39.596 So to everybody else, they're like, oh, 00:11:39.635 --> 00:11:39.855 okay. 00:11:40.015 --> 00:11:42.738 They just now have a PA on 00:11:42.798 --> 00:11:45.860 staff and they do the service now. 00:11:46.159 --> 00:11:46.519 Awesome. 00:11:46.900 --> 00:11:48.201 And then now you get this 00:11:48.501 --> 00:11:49.662 huge paycheck in the mail 00:11:49.682 --> 00:11:52.744 because average PT in New York is, 00:11:53.205 --> 00:11:55.645 you know, revenueing, you know, billing, 00:11:55.885 --> 00:11:56.626 eighty to a hundred 00:11:56.667 --> 00:11:57.527 thousand dollars a month. 00:11:58.528 --> 00:12:01.250 But profit wise, it's like seventeen five. 00:12:02.198 --> 00:12:05.160 And and so if we can add ten 00:12:05.461 --> 00:12:06.341 to the bottom line, 00:12:06.361 --> 00:12:07.642 because there's no overhead in this, 00:12:07.682 --> 00:12:08.663 they don't have to pay us. 00:12:08.982 --> 00:12:10.004 They don't have to do anything. 00:12:10.043 --> 00:12:11.124 There's no overhead. 00:12:11.465 --> 00:12:13.326 So it's like really, 00:12:13.365 --> 00:12:15.366 if they have a high volume practice, 00:12:15.726 --> 00:12:17.008 they could double their profit, 00:12:17.768 --> 00:12:18.548 double their profit. 00:12:20.068 --> 00:12:22.469 So the patient has to pay in cash, right? 00:12:22.668 --> 00:12:22.730 No. 00:12:23.450 --> 00:12:23.889 They don't. 00:12:24.009 --> 00:12:24.289 Okay. 00:12:24.889 --> 00:12:27.710 Oh, because it's being provided by the PA. 00:12:27.730 --> 00:12:28.130 Understood. 00:12:28.370 --> 00:12:28.650 Okay. 00:12:29.071 --> 00:12:30.311 So it's going through insurance. 00:12:30.370 --> 00:12:33.130 That insurance payment goes to whom? 00:12:33.191 --> 00:12:33.491 You? 00:12:33.552 --> 00:12:34.091 Has to go to you. 00:12:34.111 --> 00:12:34.511 To us. 00:12:34.751 --> 00:12:34.951 Yeah. 00:12:35.011 --> 00:12:35.412 Can't go to the PT. 00:12:35.451 --> 00:12:36.072 Can't go to them. 00:12:36.711 --> 00:12:37.072 Got it. 00:12:37.511 --> 00:12:39.673 And then you pay the clinic 00:12:39.773 --> 00:12:42.052 a fee based on volume or 00:12:42.212 --> 00:12:43.113 you come up with a preset? 00:12:44.033 --> 00:12:44.374 Yeah. 00:12:44.514 --> 00:12:46.793 So that's why we do the rental thing. 00:12:47.474 --> 00:12:48.615 We do a rental time. 00:12:48.654 --> 00:12:49.775 So we pay them a thousand, 00:12:49.796 --> 00:12:50.456 two thousand dollars a 00:12:50.495 --> 00:12:51.856 month just for ninety days 00:12:51.876 --> 00:12:53.097 just to kind of feel out 00:12:53.518 --> 00:12:54.798 how it's integrating, 00:12:55.818 --> 00:12:57.340 how the system is integrating in, 00:12:57.580 --> 00:12:59.640 how the it's take rate and 00:12:59.681 --> 00:13:00.241 all those things. 00:13:00.282 --> 00:13:01.542 And then we basically said, OK, 00:13:01.601 --> 00:13:03.062 how much of the clinical 00:13:03.102 --> 00:13:04.583 support because essentially 00:13:04.624 --> 00:13:06.164 we can't pay for flow. 00:13:07.024 --> 00:13:08.926 What we have to do is pay for support. 00:13:09.066 --> 00:13:09.466 What is flow? 00:13:09.506 --> 00:13:10.226 What do you mean by flow? 00:13:10.626 --> 00:13:12.048 Patient flow like like we 00:13:12.067 --> 00:13:13.328 can't pay for referrals. 00:13:13.828 --> 00:13:14.870 like right there's there's 00:13:14.950 --> 00:13:16.311 the laws of sure sure 00:13:16.551 --> 00:13:17.412 kickback loss out of that 00:13:17.831 --> 00:13:19.352 and so what we do pay for 00:13:19.493 --> 00:13:21.254 is support right we're 00:13:21.294 --> 00:13:23.296 paying for you to hand the 00:13:23.336 --> 00:13:25.378 person the your front desk 00:13:25.398 --> 00:13:27.158 to hand them the form to 00:13:27.178 --> 00:13:28.620 fill out in their 00:13:28.659 --> 00:13:31.182 information and to send 00:13:31.221 --> 00:13:33.764 them to the pa and those 00:13:33.803 --> 00:13:35.085 things and it's but it's 00:13:35.264 --> 00:13:37.525 it's very light but it's so 00:13:37.566 --> 00:13:38.866 it's like light work for 00:13:38.907 --> 00:13:40.469 your team high payout 00:13:41.149 --> 00:13:42.549 So as far as the patient is concerned, 00:13:42.610 --> 00:13:43.710 I'm getting this service at 00:13:43.730 --> 00:13:46.910 this PT clinic, according to insurance. 00:13:46.971 --> 00:13:48.272 And they've been writing, 00:13:48.312 --> 00:13:49.392 this is going actually to 00:13:49.432 --> 00:13:50.371 this person because they 00:13:50.392 --> 00:13:51.113 have a different type of 00:13:51.153 --> 00:13:52.312 license in the state of New York. 00:13:52.673 --> 00:13:52.993 Correct. 00:13:53.013 --> 00:13:54.173 But it's happening here. 00:13:55.489 --> 00:13:56.870 the clinician suggested the 00:13:56.909 --> 00:13:57.529 treatment or how, 00:13:57.549 --> 00:13:58.610 how does it go from where's 00:13:58.630 --> 00:14:01.052 the handoff from PT to, Hey, I think you, 00:14:01.212 --> 00:14:02.293 you would benefit from this treatment. 00:14:02.553 --> 00:14:04.215 We offer it, you know, three, 00:14:04.235 --> 00:14:04.794 four days a week. 00:14:05.216 --> 00:14:05.375 Yeah. 00:14:05.436 --> 00:14:07.496 So it's like going to the doctors, right? 00:14:08.018 --> 00:14:08.677 Like if you go in the 00:14:08.717 --> 00:14:10.379 doctors and your wrist hurts, 00:14:10.879 --> 00:14:12.360 the doctor doesn't, um, 00:14:12.480 --> 00:14:14.601 sell you on an x-ray, right? 00:14:14.802 --> 00:14:17.323 They just say, Hey, you have, 00:14:17.624 --> 00:14:19.024 in this case with dry 00:14:19.065 --> 00:14:20.546 needling or trigger point therapy, 00:14:20.846 --> 00:14:21.167 you have, um, 00:14:22.346 --> 00:14:23.989 you have muscle soreness you 00:14:24.028 --> 00:14:25.669 have muscle basically 00:14:25.769 --> 00:14:27.530 anything with muscles like 00:14:27.591 --> 00:14:28.491 if you have a muscular 00:14:28.572 --> 00:14:30.952 situation like this helps 00:14:31.614 --> 00:14:33.774 uh the inflammation pain 00:14:33.815 --> 00:14:35.797 relief um you know they've 00:14:35.836 --> 00:14:36.616 also heard about it from 00:14:36.636 --> 00:14:38.118 their friends there are 00:14:38.158 --> 00:14:39.099 people that I know I live 00:14:39.139 --> 00:14:40.279 close enough to new jersey 00:14:40.559 --> 00:14:41.360 that will drive to new 00:14:41.399 --> 00:14:42.301 jersey to get it because 00:14:42.321 --> 00:14:43.081 you can't get it in new 00:14:43.100 --> 00:14:44.001 york things like that 00:14:44.722 --> 00:14:45.403 people are smart enough 00:14:45.423 --> 00:14:47.083 they're savvy enough yeah 00:14:47.183 --> 00:14:48.304 so they're starting to get 00:14:48.424 --> 00:14:49.706 it's starting to get a thing but 00:14:50.506 --> 00:14:53.589 So you just kind of in the onboarding, hey, 00:14:53.649 --> 00:14:55.571 it looks like you qualify 00:14:55.650 --> 00:14:58.393 for getting dry needling or hey, 00:14:58.633 --> 00:14:59.452 I think trigger point 00:14:59.813 --> 00:15:01.115 therapy is going to make 00:15:01.174 --> 00:15:03.416 sense for your treatment 00:15:03.535 --> 00:15:05.618 along with our treatment. 00:15:06.337 --> 00:15:07.980 So you create your PT plan 00:15:08.080 --> 00:15:09.282 and then you just add it on 00:15:09.701 --> 00:15:10.802 and then they just get 00:15:10.842 --> 00:15:12.725 moved over after or before. 00:15:13.046 --> 00:15:14.006 Maybe before, 00:15:14.067 --> 00:15:16.309 like especially like the slam 00:15:16.370 --> 00:15:18.672 dunk is if somebody is too 00:15:18.711 --> 00:15:19.712 sore or there's too much 00:15:19.753 --> 00:15:20.754 pain to treat them. 00:15:21.514 --> 00:15:24.056 then you get, you know, some, 00:15:25.317 --> 00:15:26.616 some dry needling or some 00:15:26.636 --> 00:15:27.717 trigger point therapy to 00:15:27.758 --> 00:15:29.298 break up the trigger points 00:15:29.677 --> 00:15:32.019 in the muscle before you treat them. 00:15:32.379 --> 00:15:33.159 And then that helps. 00:15:33.379 --> 00:15:35.340 And if it's really bad, Novocaine, 00:15:35.421 --> 00:15:36.341 you can totally do that too. 00:15:36.821 --> 00:15:37.441 Okay. 00:15:37.461 --> 00:15:39.961 So what are some of the outcomes? 00:15:41.023 --> 00:15:41.602 What's the timeline? 00:15:41.643 --> 00:15:42.123 How long did you go? 00:15:42.143 --> 00:15:43.203 Did you start? 00:15:43.403 --> 00:15:44.384 What does it look like for a 00:15:44.443 --> 00:15:45.904 clinic or two in terms of 00:15:45.965 --> 00:15:47.985 revenue and happy patients? 00:15:48.005 --> 00:15:48.546 We want to make sure the 00:15:48.586 --> 00:15:49.846 patients are happy and things like that. 00:15:49.947 --> 00:15:52.288 What stories have you had? 00:15:52.447 --> 00:15:52.868 Well, so... 00:15:54.139 --> 00:15:56.042 Brand new business is this long is, 00:15:56.162 --> 00:15:58.065 is song is this business, right? 00:15:58.125 --> 00:16:00.349 Five minutes brand new, but they ran, 00:16:00.769 --> 00:16:01.750 you know, six clinics. 00:16:02.270 --> 00:16:03.592 They said the worst part 00:16:03.693 --> 00:16:05.395 that like the side effect of this, 00:16:05.576 --> 00:16:06.998 the bad side is, 00:16:07.259 --> 00:16:08.701 is the patient likes it so much. 00:16:08.780 --> 00:16:09.822 They don't want to get off it. 00:16:10.342 --> 00:16:11.163 Yeah. 00:16:11.202 --> 00:16:12.864 So because it's just like you said, 00:16:12.923 --> 00:16:14.244 people drive to New Jersey. 00:16:14.344 --> 00:16:15.264 Yeah. 00:16:15.304 --> 00:16:16.225 No offense to New Jersey, 00:16:16.264 --> 00:16:18.706 but like they drive to New 00:16:18.745 --> 00:16:19.846 Jersey to get it done. 00:16:19.946 --> 00:16:21.206 They they love it. 00:16:23.346 --> 00:16:24.467 So therefore, 00:16:24.888 --> 00:16:27.688 it's it's something that they want. 00:16:28.509 --> 00:16:30.710 As far as getting started, you know, 00:16:30.750 --> 00:16:32.629 we have to we get to hire a PA. 00:16:32.809 --> 00:16:32.990 Right. 00:16:33.590 --> 00:16:36.091 We we ideally find you, you know, 00:16:36.150 --> 00:16:36.971 the flow is there. 00:16:37.432 --> 00:16:38.312 They have the patient flow. 00:16:39.600 --> 00:16:42.283 one PA, one, one office is ideal. 00:16:42.663 --> 00:16:42.823 Sure. 00:16:43.004 --> 00:16:44.465 Um, if it's a lower flow, 00:16:44.585 --> 00:16:46.546 so if it's a lower flow, we'll split it. 00:16:46.586 --> 00:16:47.447 So we, ideally we, 00:16:47.726 --> 00:16:49.087 we have one in Brooklyn 00:16:49.107 --> 00:16:50.149 that we're starting right now. 00:16:50.849 --> 00:16:53.030 And so he doesn't quite have 00:16:53.071 --> 00:16:54.692 the insurance types and the 00:16:54.731 --> 00:16:55.692 flow isn't quite there. 00:16:56.072 --> 00:16:58.075 So we need to find another, uh, 00:16:58.154 --> 00:16:58.955 place in Brooklyn. 00:16:58.975 --> 00:17:00.756 So if anybody's here in Brooklyn, uh, 00:17:00.777 --> 00:17:01.897 we're looking for one, we're, 00:17:02.177 --> 00:17:03.418 we're hiring a PA in that 00:17:03.498 --> 00:17:04.499 area to do that one. 00:17:04.538 --> 00:17:05.500 And then we can get that up 00:17:05.539 --> 00:17:07.320 and rolling in the next week or so. 00:17:08.041 --> 00:17:08.201 Um, 00:17:09.201 --> 00:17:10.320 So does that answer your question? 00:17:10.981 --> 00:17:11.741 What, what I'm saying is like, 00:17:11.781 --> 00:17:14.823 so how do we have results? 00:17:14.863 --> 00:17:16.084 Is there a clinic that you're like, yeah, 00:17:16.144 --> 00:17:16.983 we actually did this. 00:17:17.044 --> 00:17:18.744 We doubled revenue or we added this. 00:17:18.765 --> 00:17:19.865 Like, what's like the, like, what, 00:17:20.005 --> 00:17:20.404 what are some, 00:17:20.726 --> 00:17:22.266 if someone's still listening, I'm like, 00:17:22.306 --> 00:17:22.946 I'm in New York. 00:17:23.007 --> 00:17:23.146 Okay. 00:17:23.186 --> 00:17:25.027 Like, is there a, 00:17:25.847 --> 00:17:27.548 is there anything you could 00:17:27.587 --> 00:17:28.528 tell them that makes them go? 00:17:28.669 --> 00:17:28.909 Okay. 00:17:30.088 --> 00:17:30.229 Yeah. 00:17:30.288 --> 00:17:31.289 I mean, the biggest thing is it's, 00:17:31.509 --> 00:17:34.351 if we can get a hundred 00:17:35.571 --> 00:17:36.511 injections a week, 00:17:37.653 --> 00:17:39.494 The clinical support fee is 00:17:39.535 --> 00:17:41.295 going to be around, you know, 00:17:41.394 --> 00:17:43.135 ten to twenty thousand dollars a month. 00:17:43.635 --> 00:17:45.155 This business is like brand new. 00:17:45.695 --> 00:17:47.676 They I will say that because 00:17:48.076 --> 00:17:50.278 with this model of having multiple things, 00:17:50.518 --> 00:17:51.557 they were doing about six 00:17:51.617 --> 00:17:53.298 times more than other 00:17:53.338 --> 00:17:55.618 clinics in their area. 00:17:55.638 --> 00:17:57.000 Got it. 00:17:57.339 --> 00:17:57.460 OK. 00:17:57.700 --> 00:17:59.059 What's the biggest mindset 00:17:59.101 --> 00:18:00.500 block clinic owners have 00:18:01.060 --> 00:18:02.300 when it comes to adding 00:18:02.521 --> 00:18:03.442 like this profitability? 00:18:04.761 --> 00:18:06.002 It's like a fear of change. 00:18:06.823 --> 00:18:07.123 It's like. 00:18:08.380 --> 00:18:09.319 it's like, well, 00:18:09.619 --> 00:18:10.540 it's funny that as soon as 00:18:10.621 --> 00:18:12.861 I say dry needling, they literally, 00:18:13.142 --> 00:18:14.122 I don't know if like 00:18:14.162 --> 00:18:15.642 there's somebody from the government, 00:18:15.662 --> 00:18:16.563 like poking them with a 00:18:16.603 --> 00:18:17.982 stick and they just go into 00:18:18.002 --> 00:18:18.962 this automatic, 00:18:19.042 --> 00:18:20.903 like it's illegal for a PT 00:18:20.923 --> 00:18:22.223 to do dry needling in the 00:18:22.265 --> 00:18:22.865 state of New York. 00:18:23.644 --> 00:18:23.805 Yes. 00:18:23.944 --> 00:18:24.105 Yes. 00:18:24.184 --> 00:18:25.285 I, I know that, 00:18:25.365 --> 00:18:26.786 but that's why we bring in 00:18:26.905 --> 00:18:29.227 a PA and MD and like, they, 00:18:29.307 --> 00:18:30.346 they like put up this like 00:18:30.386 --> 00:18:31.227 defensive thing. 00:18:31.247 --> 00:18:32.887 Like they can't, they like, they, 00:18:33.596 --> 00:18:34.396 we can't do that. 00:18:35.238 --> 00:18:36.179 It's like, I don't like, 00:18:36.219 --> 00:18:37.240 is there like a stop? 00:18:37.259 --> 00:18:38.800 Because as a PT, as you mentioned, so, 00:18:39.461 --> 00:18:40.943 and I'm not, you know, 00:18:41.023 --> 00:18:41.723 up on the rules and rules. 00:18:41.865 --> 00:18:42.224 I can't, 00:18:42.285 --> 00:18:43.807 a PT couldn't hire a physician's 00:18:43.846 --> 00:18:44.847 assistant to do this 00:18:44.928 --> 00:18:45.688 because that would mean, 00:18:45.808 --> 00:18:46.809 and then you couldn't even 00:18:46.849 --> 00:18:47.750 hire them even if you were 00:18:47.810 --> 00:18:48.570 just a business owner 00:18:48.590 --> 00:18:49.752 because you'd be overseeing 00:18:51.067 --> 00:18:51.987 guess what they call is 00:18:52.027 --> 00:18:53.607 medical treatment but this 00:18:53.647 --> 00:18:54.949 is a workaround for that to 00:18:54.969 --> 00:18:55.888 put the right people on the 00:18:55.929 --> 00:18:56.969 right field on the right 00:18:56.989 --> 00:18:57.650 positions in the right 00:18:57.690 --> 00:18:59.150 field at the right time to 00:18:59.170 --> 00:19:00.871 provide the service correct 00:19:01.050 --> 00:19:02.692 in a way to go around so so 00:19:03.231 --> 00:19:04.332 how would you recommend or 00:19:04.372 --> 00:19:05.133 how do you recommend 00:19:05.192 --> 00:19:07.013 clinics market these things 00:19:07.213 --> 00:19:07.894 once they're integrated 00:19:08.013 --> 00:19:08.973 once the people are once 00:19:08.993 --> 00:19:09.714 you know that there's the 00:19:09.755 --> 00:19:12.296 right patient volume um and 00:19:12.316 --> 00:19:13.596 everything's set up what's 00:19:13.635 --> 00:19:14.256 the best way to now 00:19:14.297 --> 00:19:15.416 communicate this to let 00:19:15.436 --> 00:19:17.557 people know it's there things like that 00:19:18.117 --> 00:19:18.838 Yeah, I mean, it's easy, 00:19:18.858 --> 00:19:20.842 like some pamphlets at the front desk, 00:19:21.301 --> 00:19:23.744 the maybe we give you the sign, 00:19:23.766 --> 00:19:25.067 we give you pamphlets, we give you signs, 00:19:25.086 --> 00:19:26.088 we give you all those things. 00:19:26.749 --> 00:19:28.090 But it's really just easy. 00:19:28.111 --> 00:19:28.412 It's like, 00:19:29.953 --> 00:19:32.396 does your patient have a 00:19:32.436 --> 00:19:34.700 muscular situation, like a condition? 00:19:35.702 --> 00:19:36.083 Yes. 00:19:36.364 --> 00:19:38.726 Ninety five percent of you are saying like, 00:19:38.766 --> 00:19:38.967 you know, 00:19:39.086 --> 00:19:40.248 ninety five percent of the 00:19:40.288 --> 00:19:41.249 patients probably have 00:19:41.288 --> 00:19:41.890 something like that. 00:19:41.930 --> 00:19:43.411 So it's like they need it. 00:19:43.490 --> 00:19:45.133 So it's just we just move them over. 00:19:45.413 --> 00:19:47.154 It's like you go into the doctors, 00:19:47.174 --> 00:19:48.155 you get your blood pressure. 00:19:48.737 --> 00:19:49.498 It's it's just. 00:19:51.038 --> 00:19:52.140 It's it's really doesn't 00:19:52.160 --> 00:19:53.000 need to be marketed. 00:19:53.060 --> 00:19:56.045 It just needs to be like 00:19:56.085 --> 00:19:57.205 pointed in the right direction. 00:19:57.607 --> 00:19:58.248 Or I would say too, 00:19:58.268 --> 00:19:59.588 like probably internal 00:19:59.689 --> 00:20:01.089 education to your clinicians. 00:20:01.150 --> 00:20:02.170 Now, if you're the clinic owners, 00:20:02.190 --> 00:20:02.730 like now we're, 00:20:02.829 --> 00:20:04.010 here's how we're able to do this, 00:20:04.590 --> 00:20:05.451 map it out for them. 00:20:05.951 --> 00:20:07.613 Cause there's, that's where the trust is, 00:20:07.673 --> 00:20:07.932 right? 00:20:07.972 --> 00:20:10.273 Pamphlets are nice, but the trust is, 00:20:10.294 --> 00:20:12.515 this feels like my PT is telling me, Hey, 00:20:12.535 --> 00:20:13.255 this is an option. 00:20:13.836 --> 00:20:16.057 I'm able to give you the pros and cons. 00:20:16.076 --> 00:20:17.257 And then I make suggestions, 00:20:17.277 --> 00:20:18.938 you make decisions and we 00:20:18.978 --> 00:20:20.459 now offer this service here. 00:20:20.499 --> 00:20:20.739 And this is 00:20:20.838 --> 00:20:21.240 Yeah, 00:20:21.500 --> 00:20:23.743 I think this goes full circle to 00:20:23.763 --> 00:20:24.746 where we started this 00:20:24.786 --> 00:20:27.211 conversation is the system, right? 00:20:27.250 --> 00:20:28.993 Like how can we just plug it 00:20:29.094 --> 00:20:29.996 into your system? 00:20:30.689 --> 00:20:31.769 right like whatever your 00:20:31.890 --> 00:20:33.411 onboarding system is for 00:20:33.510 --> 00:20:35.333 new patients we just plug 00:20:35.353 --> 00:20:38.154 it into that and boom like 00:20:38.474 --> 00:20:39.736 it's it's doesn't nothing 00:20:39.776 --> 00:20:40.936 has to really change this 00:20:40.997 --> 00:20:42.238 isn't like a heart you're 00:20:42.258 --> 00:20:44.419 not like um doing the uh 00:20:44.900 --> 00:20:46.701 the vacation rental uh 00:20:46.800 --> 00:20:49.222 pitch at uh at the marriott 00:20:49.303 --> 00:20:51.865 down here in orlando or something but um 00:20:53.481 --> 00:20:54.522 So let's talk challenges 00:20:54.542 --> 00:20:55.663 will be the final thing. 00:20:55.743 --> 00:20:56.444 You're doing this, 00:20:56.505 --> 00:20:56.964 you're trying to 00:20:56.984 --> 00:20:57.806 communicate to business 00:20:57.865 --> 00:21:00.308 owners specifically in New York and maybe, 00:21:00.528 --> 00:21:01.509 I mean, you already sort of hinted, 00:21:01.589 --> 00:21:03.070 maybe eventually leaving 00:21:03.131 --> 00:21:04.071 just the state of New York, right? 00:21:04.092 --> 00:21:07.414 If it's a good model and it scales systems, 00:21:07.555 --> 00:21:09.717 what's the hardest part of 00:21:10.038 --> 00:21:11.199 maybe scaling this model? 00:21:11.219 --> 00:21:12.440 What resistance have you 00:21:12.500 --> 00:21:13.320 seen and what have you 00:21:13.381 --> 00:21:15.323 learned from that resistance? 00:21:15.992 --> 00:21:17.253 Yeah, it's really my partners. 00:21:18.773 --> 00:21:20.894 They want to get everything. 00:21:20.934 --> 00:21:22.476 They're very conservative in 00:21:22.655 --> 00:21:23.977 everything and they want to 00:21:23.997 --> 00:21:25.217 make sure that it's working really, 00:21:25.257 --> 00:21:27.637 really well before we expand states. 00:21:28.338 --> 00:21:29.318 The other thing is I'm so 00:21:29.499 --> 00:21:31.099 used to scalable models. 00:21:31.619 --> 00:21:33.040 This is really taking a 00:21:33.240 --> 00:21:35.162 local business because, okay, 00:21:35.481 --> 00:21:36.942 local doctor that has to be 00:21:36.981 --> 00:21:39.723 certified in every state that we work in. 00:21:40.824 --> 00:21:45.546 Then now we need to hire a 00:21:45.586 --> 00:21:47.067 medical coordinator in each 00:21:47.126 --> 00:21:50.288 state to train because not 00:21:50.327 --> 00:21:51.929 every PA knows how to do 00:21:51.989 --> 00:21:53.269 dry needling and trigger points, 00:21:53.288 --> 00:21:54.450 so they have to be trained. 00:21:54.470 --> 00:21:54.630 Sure. 00:21:56.712 --> 00:21:58.635 There's just those local 00:21:58.737 --> 00:22:00.378 logistical things where 00:22:00.439 --> 00:22:01.641 this seems like this should 00:22:01.681 --> 00:22:03.223 be super easy to just 00:22:03.846 --> 00:22:05.627 like the offer seems like 00:22:05.667 --> 00:22:06.929 it's so easy that like 00:22:06.969 --> 00:22:07.788 california I could just 00:22:07.808 --> 00:22:09.351 jump into california and 00:22:09.391 --> 00:22:11.051 just do it there or 00:22:11.132 --> 00:22:12.053 wherever you know there's 00:22:12.093 --> 00:22:14.114 other states that the the 00:22:14.173 --> 00:22:15.556 legalities make sense for 00:22:15.576 --> 00:22:18.077 this and even the ones that 00:22:18.178 --> 00:22:19.419 they legally they can do 00:22:19.459 --> 00:22:21.220 dry needling it's more 00:22:21.259 --> 00:22:22.681 profitable for us to come 00:22:22.780 --> 00:22:25.282 in and and you're gonna 00:22:25.463 --> 00:22:27.525 make around the same amount 00:22:27.565 --> 00:22:29.426 without paying a pt 00:22:30.507 --> 00:22:31.727 So when we get to that point. 00:22:31.787 --> 00:22:32.167 Understood. 00:22:32.407 --> 00:22:33.327 If people want to reach out, 00:22:33.968 --> 00:22:34.607 where would you send them 00:22:34.627 --> 00:22:35.387 if they wanted to follow up? 00:22:35.728 --> 00:22:36.189 Yeah. 00:22:36.249 --> 00:22:38.429 Chad Ockstead on LinkedIn is 00:22:38.469 --> 00:22:39.269 a great place. 00:22:39.729 --> 00:22:42.769 PTrevenueboost.com is a good place. 00:22:43.509 --> 00:22:44.650 Those are probably the two 00:22:44.691 --> 00:22:47.691 places to reach out. 00:22:48.250 --> 00:22:48.590 Perfect. 00:22:48.611 --> 00:22:49.432 All right. 00:22:49.491 --> 00:22:50.511 Every episode we have this 00:22:50.711 --> 00:22:53.212 tradition called the parting shot, Chad. 00:22:53.252 --> 00:22:53.772 No pressure. 00:22:54.093 --> 00:22:54.972 What's the last thing you'd 00:22:54.992 --> 00:22:55.992 want to leave with the audience? 00:22:56.093 --> 00:22:57.113 What's your mic drop moment 00:22:57.133 --> 00:22:58.153 or soapbox statement? 00:22:58.193 --> 00:22:59.114 What's your final thoughts here? 00:22:59.673 --> 00:23:00.974 yeah you know I talked to 00:23:00.994 --> 00:23:02.557 the guy in brooklyn um the 00:23:02.596 --> 00:23:04.219 cairo and he's like why 00:23:05.259 --> 00:23:06.520 wouldn't somebody do this 00:23:06.540 --> 00:23:08.082 and I'm like they're 00:23:08.201 --> 00:23:09.103 they're they're dumb as 00:23:09.123 --> 00:23:13.587 hell chad knows how to close baby 00:23:15.131 --> 00:23:15.590 That's awesome. 00:23:15.651 --> 00:23:15.830 Yeah. 00:23:15.931 --> 00:23:17.652 I mean, you know, look into it. 00:23:18.432 --> 00:23:19.794 I always say, you know, 00:23:19.973 --> 00:23:21.934 is the answer always more patients? 00:23:22.234 --> 00:23:23.915 If it is, you're on a treadmill, right? 00:23:23.996 --> 00:23:24.455 Yeah. 00:23:24.496 --> 00:23:25.457 And I think healthcare 00:23:25.497 --> 00:23:26.596 practitioners need to 00:23:26.656 --> 00:23:27.817 become more innovative. 00:23:28.377 --> 00:23:29.298 And I think you don't need a 00:23:29.358 --> 00:23:30.420 specialized degree. 00:23:30.539 --> 00:23:32.861 I know we love degrees in healthcare. 00:23:33.421 --> 00:23:34.102 I don't think you need a 00:23:34.122 --> 00:23:35.142 degree to become innovative 00:23:35.261 --> 00:23:36.762 or to ingest or to inject 00:23:36.823 --> 00:23:37.943 creativity in models. 00:23:39.243 --> 00:23:39.545 Yeah. 00:23:39.605 --> 00:23:41.425 Well, it's like, I'm always like, 00:23:41.645 --> 00:23:43.267 how can I make more streams 00:23:43.307 --> 00:23:45.508 of income from the same asset? 00:23:45.827 --> 00:23:48.049 Crypto bros and Forex 00:23:48.849 --> 00:23:50.391 scammers really messed up 00:23:50.431 --> 00:23:54.534 the idea of passive income. 00:23:54.673 --> 00:23:55.634 They pitch that you don't 00:23:55.653 --> 00:23:57.275 have to do nothing and you 00:23:57.295 --> 00:23:58.455 could just make all this 00:23:58.576 --> 00:24:00.457 free money and it's all 00:24:00.477 --> 00:24:01.237 going to be passive and 00:24:01.257 --> 00:24:01.817 you're never going to have 00:24:01.837 --> 00:24:03.439 to do anything and it's just free money. 00:24:03.919 --> 00:24:04.799 But the truth is, 00:24:04.880 --> 00:24:06.881 is passive streams are actually real 00:24:07.641 --> 00:24:09.482 If you have an asset, it's like, 00:24:09.843 --> 00:24:11.365 so if you have money, 00:24:11.404 --> 00:24:12.885 you can put it into ETF. 00:24:13.286 --> 00:24:14.887 If you have an asset like your clinic, 00:24:15.008 --> 00:24:16.608 you can do other services 00:24:16.749 --> 00:24:18.951 in your thing and make passive streams. 00:24:19.010 --> 00:24:19.711 It's real. 00:24:20.132 --> 00:24:20.613 It just, 00:24:21.192 --> 00:24:22.595 people have to get through this 00:24:22.674 --> 00:24:24.276 like block that, 00:24:24.715 --> 00:24:26.877 that the passive income is bad, 00:24:26.897 --> 00:24:28.500 or I have to work really hard. 00:24:28.819 --> 00:24:29.881 I think there's like blocks 00:24:30.020 --> 00:24:31.442 internally that I have to 00:24:31.521 --> 00:24:33.203 work really hard to make a 00:24:33.243 --> 00:24:34.345 bunch to make money. 00:24:34.893 --> 00:24:36.454 And so if we can get through that, 00:24:37.936 --> 00:24:38.919 it makes sense. 00:24:38.939 --> 00:24:40.160 Dude, Thrive Medical. 00:24:40.840 --> 00:24:42.483 Chad, appreciate the time, man. 00:24:42.844 --> 00:24:44.006 Thanks for explaining this model for us. 00:24:44.026 --> 00:24:44.886 Appreciate you, Jimmy. 00:24:45.086 --> 00:24:45.567 Appreciate you.