Okay.
Am I pronouncing it right?
Is it Sean?
Yeah, Sean.
Yeah.
Your name's a little different,
and we've been talking
before I hit record.
I wish I hit record ten minutes ago.
Well, we can talk.
We can cover all the things.
Well,
what I was getting at is your name's
a little different,
but you're a little different.
Yeah.
How do you explain like
what's your how do you
explain to people like when
you're at a dinner party or
something like because I
feel like you don't just
make like you create things.
You don't just like produce things.
You like just like out of thin air,
like here's an idea.
And then I don't know, fifteen minutes,
fifteen days later, there's a thing.
Yeah.
Really,
our goal is this is kind of surprising.
One of my goals is I want to
be able to create a product
from concept to market in
forty eight hours.
That was the whole concept that I had.
And the fastest we've done
is fifteen minutes.
So- You've created a product, hold on,
wait, wait, wait, wait, wait, wait.
You've created a product
from concept to- To production.
To actually producing something?
Yeah.
What was that product?
So that product's when I
designed for Equinox and
they wanted a product that
would take two dumbbells.
So in the world of fitness,
you go to the group fitness
spaces and they have all
the little mini vinyl
dumbbells or little small
dumbbells in your group fitness.
Right.
And they usually don't have
anything more than twenty five pounds.
uh and they're like okay
that's great but let's say
you do a particular
exercise and a particular
person comes in like I want
to lift more than twenty
five pounds and so how do I
do this well they don't
want to have another set of
thirties and forties and
everything else so they
said sean could you come up
with a way to make so I can
do it within seconds can I
combine two dumbbells into
one dumbbell and you got to
be able to add it and
subtract it really quick
should take more less than
five seconds to make this change
So they explained to me,
they showed me what they
had and I walked back in
the back and designed it
and fabricated it and says,
this is what you want.
And it works like fantastic.
You were like, hold my beer.
Yeah, hold my beer while I go get this.
I'll be right back.
And I went back in the back
and sewed it up and I came
back and this is what you're looking for.
And they're like, dude, it's great.
So what's your formal or
informal background before
you got to this?
Like, how'd you learn how to do this?
So my background,
formal background is I have
a master's degree in
mechanical engineering.
I went to Lehigh University
to get my undergrad,
mechanical engineering at
Lehigh University in Pennsylvania.
Yeah, yeah, yeah, yeah.
And then I went to
University of Washington in
Seattle to get my master's degree.
And I'm actually,
I played collegiate
football all through
division one at Lehigh University,
was pretty successful there.
And I've managed to put the
stuff together with the
combination of the engineering stuff.
But my first product I
designed was actually that
was I sold was in high school.
This was back in DOS world,
for those who know DOS.
And my football coach said, hey, Sean,
could you create a software
that would scout the
tendencies of the opponents?
No.
So I wrote one of the very
first softwares that you had
simply enter the data of
what the opponents did down distance,
whatever it is,
you put it in and then you
could actually help it predict.
It would help predict
tendencies of what the other.
companies other other
football teams would do
that's so smart so now wait
a minute lehigh plays don't
they have like the longest
football rivalry in the
country or something like
that like who with
lafayette right lehigh
lafayette game is like
bananas like these two
little small schools right
but it's been going on for
a bajillion years right
yeah yes so I was fortunate
I got recruited from snow
college which is a junior
college in here in utah and
I was just looking to go
continue football and
hopefully go engineering school
And they were looking for an
experienced defensive back.
So I said, sure, what the heck?
And I got there.
I actually became their
first ever academic All-American,
first team academic All-American.
Wow, good for you.
And that's with the
Stanfords and the Harvards and the UCLAs,
et cetera, et cetera, all those people.
It was Division I. That's
the first time they ever
had a first team academic All-American,
which is, it was pretty cool.
All right, so you've got the paper.
You got it on paper.
On paper, yeah.
Okay.
You did, I mean, the DOS thing is cool.
There's a large portion of
our audience that has no
idea what disk operating system, right?
It's like the original, like iOS,
the original OS.
It's basically the green screen.
You could type in it.
You could type in it and
there was a green screen.
There wasn't Windows.
And you had to program back
into like number ten, go to this, twenty.
So you don't get the Windows program.
Windows didn't even exist.
Right, right.
So it was it's way different now.
All right.
Let's all right.
So so but at what point did you say, hey,
I want to be designing
things that you're doing now,
sort of health care movement,
exercise based.
So the during when I was in
college at University of Washington,
I just remember this one
day I was doing some rows.
and my fingers are dying and they're like,
there's gotta be a way to
bypass your grip so you can
work the bigger muscles.
And so I designed a strap
that uh matter of fact my
wife went to a home to a
garage sale and bought a
home sewing machine a
garage sale sewing machine
and I went down to the
fabric store my mother had
taught me how to sew when I
was a kid and so I bought a
roll of fabric and I
started to design a strap
that would bypass your grip
so you could then I said
well I can now attach it to
a bar but what if I could
attach it to a cable system
and what if I could attach
it to this and all these
different ways you could bypass your grip
and this was before amazon
and before internet and so
you to find the components
was really really really
difficult wild and so I
created some this the strap
and the way it would bypass
your grip it would loop
around things so it was a
strap and it would loop
around a bar or loop around
this or that well then I
came with an idea of the
name of a strap that would
loop became stroops strap
loops stroop so that was
the name of my first product
And I went to a trade show.
This is way back before half
your listeners know anything about.
But I went to a trade show
called NSGA in Chicago.
And I had a suit and tie on.
I'm thinking that's how you do business.
And I show up and everybody
is in T-shirts and shorts
because this is a fitness show.
And I've got my banner,
my backdrop is PVC pipe
that I drilled holes in with a pegboard.
And I'm trying to sell these
homemade things.
And I sold enough to cover
the hotel room the first
two or three nights, two nights.
And then the last day,
some guy came in and
ordered three hundred pair.
And like these are selling
for sixteen bucks a piece.
So three hundred pairs like, yeah.
Well, what I didn't realize is
They take about forty five
minutes a piece to make.
Oh, no.
Yeah.
And I had a regular job.
And so I was just making
these for my friends like, hey, friend,
can you want to make me
want to make one here?
Sell it.
And now I had three hundred to make.
And so I scrambled and got a
neighbor to help make them and so forth.
And during that trade show,
I met some people said, hey,
can make an ankle strap.
Can you make a thigh strap?
And so I started on the
weekends doing that.
And then eventually started
getting more clients,
still working on the weekends.
And some guys said, well,
can you do stuff with elastics?
Because you did stuff with an elastic.
With your straps, you can do cool things.
So I created a product that
would have a belt with
elastics to go to your ankles.
So you wear it behind,
it goes around your butt
down to your Achilles and
you can wear it while
you're playing basketball and so forth.
And I made another couple of
products and then someone said, well,
can you make really long elastics?
One of my customers.
And I said, no, they're dangerous.
Because when elastic is stretched,
how far do you,
I ask therapists all the
time and even fitness people,
when you stretch a band,
you get more and more resistance.
When do you stop stretching it?
And they go, when it breaks.
Right.
Well,
that means someone's going to get
snapped in the face or the
groin or somewhere else.
I'm like,
that's not really good safety protocol.
Just keep backing up, client.
You know it's too far when
it breaks and hits you.
I'm like, yeah,
probably not a really good
way to do this.
And so the client said, well,
if you come up with a way to make it safe,
then I'm interested in it.
So I designed the first safe
elastic and we call it like,
and I'll grab one just here
since we're in the show and tell room.
I like show and tell way better anyway.
Yeah, show and tell is way funner.
So
We put, I invented the sleeved elastic.
And so the sleeve on the
outside keeps the elastic
from overstretching.
It creates a safety stop.
You can't overstretch it.
The sleeve protects it from
getting pinched,
pulling your hair and pinching your skin.
It protects it from sunlight.
It protects it from nicks
and cuts when you wrap it
around a bar or something.
And if the elastic ever breaks,
it stays inside.
It's within the sleeve.
It's in the sleeve.
No one's injured.
So we've invented the
seatbelt and the airbag for elastics.
And people say, well,
I don't know if I really need them.
I says, well,
you don't really need the
airbag and seatbelt until
you get a car accident.
Until you need it.
Yeah.
You don't need health
insurance either until you need it.
Yeah.
So really.
And then I was involved with
one lawsuit where a kid had lost an eye.
And an elastic broke and hit
him in the eye.
Actually, it involves two.
One guy got hit in the groin.
It broke,
and it came back and snapped him
in the groin, and he lost a testicle.
No, he did not.
Really?
Is that real?
Yeah, it's for real.
Yeah, for real.
He lost a testicle.
It whipped him behind.
He had surgery.
All kinds of stuff.
And, yeah,
it was one of those thirty-foot ones.
They stretch, stretch, stretch,
and it broke, and it came back.
It broke off the lead
runner's belt and came back
and whipped him.
I mean, he had –
Big old marks all over his body.
I mean,
I had people gashed open their stomach,
broke a window behind him,
hit him in the face.
There's even a senator who
got smacked in the face and
got messed up in the face with one.
So a couple of things.
This is never going to
happen until it happens.
Oh, yeah.
It happens all the time.
You'd be surprised how many people say, oh,
yeah.
I'll ask people,
how many of you had a band break on him?
And eighty to ninety,
ninety percent of the people in the room.
Yeah, I've had a band break on me.
At least that's the thing.
It's never going to happen until it does.
And then when you're using
them all the time,
or if you're using them all the time,
it's happening more often.
So I imagine number one,
the safety factor.
Yep.
Number two,
you're going to need to buy that once.
Yep.
Yeah, I mean,
you're not having to replace
the damn things because you
can't overstretch it so it
never loses its capability, right?
Well, it'll eventually erode over time.
I mean,
it loses some of its spring and
elasticity over time.
But most therapists that I've had,
and a lot of people have,
they've been using our
product for over ten years.
where I have people that
have the naked tubing of
just the plain tubing,
they're replacing it every
three to six months, if not more.
And so if you wanna keep replacing it,
then go ahead.
And if you wanna play
Russian roulette exercise,
then have at it.
But to me,
back to the legal case I was
telling you about,
the kid got smacked in the
eye and they said, well,
what would happen if yours broke?
And I said, well,
it breaks inside and no one gets injured.
He says,
what's the cost difference between
your product and this?
I says, about ten dollars.
And they said,
so this kid would still have
his eye if the doctor spent ten dollars?
There's no way to come back
from that in a courtroom.
It was over.
They basically, the attorney said,
we're done.
The other attorney said,
the next two sentences, we're done.
And the interview was over.
It's over.
Another thing that's interesting,
when I first started selling these things,
and even today,
our distributors didn't wanna sell them,
and I probably shouldn't
let this out there,
but distributors didn't wanna sell them.
Why?
Because ours don't need to be replaced.
Oh yeah, it's a business killer.
It's a business killer.
Oof.
What happens is, is the business guys,
the in-between guys don't
tell the end users,
and we're trying to work
through distribution channels.
And so now you gotta tell
the end user the story that
there's a safe solution.
Yes, there is an airbag and a seatbelt.
You know,
it's kind of like the health insurance,
like, hey, we are not health insurance,
but the doctor's like,
we don't want to tell you
that there's a seatbelt
because we like the money
that comes off these things.
Right, right.
There's a safety feature in it.
And now in the fitness space,
you almost can't buy
elastic resistance product
without a sleeve on it.
But it hasn't transferred
yet over to the the the rehab space.
Right, right, right.
We're still doing we're
still we're still buying it in rolls.
You're still buying rolls.
And I mean,
my dad was one and he would do
an exercise.
And this is another thing
that's interesting too.
The doc tells you, hey,
go do this movement.
And they use a cable machine.
And then they say, go,
then they hand you a piece of flat band,
cut it off,
just wrap this around your
hand and do it.
And it cuts the circulation off your hand,
it pinches and pulls.
It doesn't feel great.
So we've created some systems that,
like in the back here,
that work exactly off of a wall,
but then you could mount
the exact same thing over here to a door.
And you can change the angle.
Change the angle.
So if I wanted to do an exercise off,
on a really nice setup,
I want to teach you how to
do a particular movement,
then I could say, you know what?
Now I need to do the same thing at home.
Here's a door piece.
Right over the door.
And now you do the same
thing off of the door.
So there's no relearning on
how to do that movement.
You don't have a high little
pulley system and then you
have a piece of flat band
that you're trying to do it at home.
It's the same technology that we say,
use the same technology.
Here you talk about
quality, brand, safety, et cetera,
in your clinic, well then,
why don't you do the same
thing for your clients
because now they can do
something for the rest of their life.
Good point.
And stay strong and healthy.
Good point.
So the other thing is, like this,
my mother-in-law,
I don't know how often she uses hers,
but it's still on the door.
Right.
She don't wanna take it off.
They don't take it off.
Yeah.
So now when anyone comes over to her house,
like, hey, what's that?
Oh, that's my rehab place from Dr. XYZ.
And now you get marketing.
Right.
Put it,
put a QR code there and a logo on it.
You're fine.
You're done.
So, so how, like ballpark it for me.
I mean, we,
we looked at the treadmill
before we started recording.
We've looked at this.
We looked, we talked about the Stroop,
talked about the,
the band with the sleep.
How many products have you
actually ballpark invented?
over a thousand I do
seriously yeah I do I I did
one I just did uh four this
week for a company that uh
is training astronauts how
to work out in space
So who are you working with?
With NASA?
With Space Force?
Who is that?
I'm not allowed to say, but... Well,
I just... How about this?
You don't say,
but I will say I just
released an episode not
long ago with Daniel
Anderson and Corey Twine from NASA,
and they train astronauts.
So my guess is if it wasn't them,
they're eventually going to be using it.
That's how this world works.
So they basically contacted
me because I designed
another product for another
aerospace company,
uh that doesn't have to do
with any it has to do with
aerospace equipment okay so
we do stuff outside of
fitness too totally outside
of fitness of course you do
yeah why not why not why
not yeah we actually use
them for taking down trees
and for offloading
different uh you know heavy
things shutting garage
doors lifting apparatuses
hydraulic equipment
all kinds of stuff because
you're just looking at
someone I mean the fun part
about it is I imagine for
someone like you I don't
have this ability I've
talked about this before my
podcast I bought the house
I'm sitting in like two and
a half three years ago and
it needed a lot of work but
I literally was like how
hard could it be I've watched
these shows and I owned a
screwdriver and a hammer
and I had used this saw once.
And then I,
but the lucky part is I had a
buddy who was like, okay,
I see what you want to do here.
And he knew how to do everything.
And that's when I realized
how big of a gap there was
between what I knew and how
hard things were.
But you approach, you,
you sort of approach it from a,
here's the problem.
How can I solve it?
Sort of angle.
Yes, so it's different.
There's people that can copy a product.
So once you invent a thing
or come up with a widget, it's like,
I'll just use this for an example.
We go back to our sleeved elastic,
which by the way, we call it a slastic.
Of course you would at Stroops.
Sleeve elastic, safety sleeve elastic.
We had to smash it into one word.
Of course you would.
So now it's called the slastics.
So once it's made to create this,
is the very first time is
extremely difficult.
How would you do this?
Because do you put a string around it?
Do you put a string in the middle of it?
How do you conceive a safe elastic?
How does it it?
But once you conceive it and
create all the components
and you hand it to somebody
else that's in the space,
and this is what China is really good at,
they're like, oh, we'll just copy it.
So what happens in the China
space and a lot of the
knockoff companies is they
make it look like a slastic,
but the materials are crap.
Right.
Cause they're going to copy,
but they're going to water it down.
They're going to water it down.
So the material inside is
really the highest
performance elastic we've
ever found in the world,
but China will take and put
like a plastic in it.
Sure.
And so now it doesn't
stretch very well and it doesn't perform,
but Oh, it looks like it.
I tell people it's a VW in a
Lamborghini body.
Right.
I, so hold on a second.
I actually like when China does that.
for clothing because there's
these women on Instagram
that'll show the thing I
order and then they'll show
themselves in the outfit.
And it's like, whir, it's like,
that ain't the dress that I
thought I was buying.
That's the only time I like
it because that's funny.
But like, it also highlights,
you get what you pay for.
Like, yeah, you can get this cheaper,
Um, are you familiar with the,
the boots analogy?
And I'll probably screw it up,
but it's one of those
little stories that teaches you less.
And it's like, listen,
there's a pair of boots for
ten bucks or a pair of
boots for a hundred bucks.
You're like, buy the ten dollar boots.
And you're like, that's right.
Except the hundred dollar
boots are going to last you a decade.
And the ten dollar boots are
going to last you six months.
So when you're done doing
what you do for work,
you spent more on the boots
because you didn't want to invest.
You didn't look at the boots
as an investment.
You looked at it as a cost.
Right.
Yeah, and it's the same thing here,
but you got safety features,
you get performance.
I mean,
one of my favorite stories was
actually I was in Japan and
they had one of our
Stroop's apparatuses there
with all the slastics, et cetera,
and it was beat up.
I mean, really beat up, highly worn.
And then over in the corner,
they had a brand new one that looked very,
very similar from Asia.
And I was pissed trying to
hold it together,
but kind of pissed at the thing.
It says, dude, I don't understand.
As soon as you start wearing
out our product,
instead of staying and go
and buy another one,
you go get this other knockoff.
I says, I don't understand.
He says, and he turned to me, he says,
you know,
the reason why it still looks
brand new is because we never use it.
It doesn't work.
And so we keep using your products.
Because, you know,
they work and they work
anywhere from a little kid
to the highest professional
athletes in the world.
The Dallas Cowboys have had
me design product for them.
That's cool.
Who helps you?
Who else is on your kind of team?
I mean,
you must have a patent attorney or
someone on speed dial, right?
Yeah.
I have a patent attorney.
We've done a lot of work,
but I do almost all the
product development.
But behind all the walls way back there,
which I could take you on a tour,
we actually have a sewing division.
We have a metal fabrication,
powder coating.
Do it in house, man.
We do it all in house.
So usually companies will
have a guy that has, let's say you say,
oh, I got this cool idea.
But then you don't know how to design it.
Right.
Okay.
So you don't know how to design it.
And then what happens is the
guy who designs it doesn't
know how to manufacture it.
Right.
So then the design guy says, oh,
here's a cool design.
This is what we do.
And then the manufacturer guys,
that's impossible to make.
And then you finally get that.
And then you have to go say, okay,
I got to make a batch of them.
And then if you wanna make a decent batch,
you gotta buy five hundred or a thousand.
And then usually people go
to China and usually what
happens is then China sends you,
you buy a thousand,
they take your money first,
then they ship you all a
bunch of crap and it goes back and forth.
And normally this thing
takes two hundred thousand
dollars in multiple years.
Just because you're going back and forth,
back and forth,
you don't think about this,
but you go back and forth a lot.
And so and then you get bad quality.
And then what ends up happening,
you have a bunch of product
in inventory because you
had to buy a thousand units
or ten thousand units.
One of my other favorite stories,
this guy bought forty thousand units.
Look, I man,
I bought the made the perfect product.
I bought forty thousand.
It only cost me ten dollars a piece.
I brought him in.
I said, well, it's been five years.
How many of you sold?
It's like I've sold like two
thousand of them.
I'm like, your dad, he says,
I've had to go back to work
to pay for all this inventory.
I got a half a million
dollars worth of inventory.
So what we're able to do is
because I have the
experience in the fitness
and everything else,
and we manufacture all here.
There's another great story
is I had a gal that was
working for a year and a half with Asia,
trying to get a product done.
And I said,
just describe the product to me.
So she described the product to me.
I says, if you fly it here,
I'll do it in a day.
She says, no way.
I said, yeah, I'll do it in a day.
And so she flew out and we
made six to eight prototypes in one day.
And she walked away with a
finished product.
She said like the next day she said,
I need two or three of these things for,
um,
or maybe half a dozen for the CEO and
people to try out.
So we next day aired the next day,
a bunch of them.
So these are great.
We've got the thumbs up.
We now need twenty or thirty
to teach an entire fitness class.
So we shipped out the twenty
to thirty within the next
couple of days after that.
And then they ordered
something like forty
thousand that we had to
ship within six months.
So we're able to take a
product from concept to
market and the risk very,
very quickly and the risk
level for the consumer or
the person is extremely low.
Much lower.
I mean,
we do it and most of the time I do
it for free because I love it.
But the way I do it for free, I actually,
it's called,
I call it joint venture or
venture capital engineering.
So I bet with you, so you say,
I've got this really cool widget.
I'll design it for free and
I'll manufacture it first.
You just have to buy them
from us for a certain while.
Or you could hire your own engineer.
You can start sourcing wherever you want.
You can take, I mean,
another classic example,
we just finished a law case,
a legal case.
We finished a legal case last week.
It was a week-long trial.
And these guys had hired us
to develop a product for the golf space.
And I developed over a
hundred and twenty
prototypes in five months for them.
And the day,
pretty much the day they got
the samples and they were
supposed to buy a certain
number before they went
somewhere else so I could get a payback.
And if they didn't sell any and the,
you know, it died, it's like, ah, crap,
that didn't work.
But if it did,
I want to ride the gravy train.
That's my payback.
Because they had no risk up front.
Well, the day they got it,
or pretty much the day they got it,
they shipped it over to Taiwan, to China.
And they said, hey,
do it everything except
take the Stroop's logos off,
take the Stroop's logos off, put ours on,
et cetera.
We did all this work and
then we shipped it to Taiwan.
It still took them like
eight months to figure it out.
Then they decided to bring
it back into United States
and it took those guys,
eleven months to figure it out.
And then the product was done.
I started from zero and
developed the entire product, said,
here it is, and ready to produce.
So ballpark it for me, Sean,
what percentage of the
things that you're creating
come from you or your team
versus like other people
bringing you ideas and say,
let's do it together.
Like ballpark it.
I would say I would try
about eighty five percent
come from me that we do.
The products that are,
what we're not really good
at is we're not really good
about telling everybody the
cool stuff we do.
So one of our problems is
that I design stuff, product,
And I love it.
I enjoy that part of my
business so much that I
forget to market it.
I head over to somebody else like,
here's the photos, the videos, go sell it,
have at it, crank it.
And then I go design another product.
I probably do.
You know which part of the
assembly line you're good at.
And it sounds like you do.
Yeah.
And so I'll do like,
I think I'm working on over
twenty products right now.
And most of them I'll get
done within a week.
But now if you turn it over
to somebody else and like, okay,
so I designed one for
another distributor.
He's like, hey, I'd love it.
Can you do this?
So I designed it for him,
sent him a whole sample and
then the tariffs hit and
he's trying to deal with all that stuff.
So his concentration right
now is not on how to add this product.
I've got another company,
I'll just say it out loud, Rogue.
Rogue,
I'm doing like twenty five products
for them right now.
And how does this start?
Like not necessarily just with Rogue,
but is it a problem?
Is it this doesn't exist, create it,
solve this problem?
Or is it take this and make it better,
faster, smaller, lighter?
There's both.
So we talked a little bit
about this BlazePod thing,
and I can't show you on
screen yet what it is.
But BlazePod came and said, hey,
we've got this problem.
How do we fix this?
And we want it to do A, B, C,
and D. And we're really
good about marketing and selling,
but we don't want to manufacture.
That's not their wheelhouse.
That's not our wheelhouse.
You'll have somebody else that says,
you know what?
We've got a problem.
I can't source it from somebody else.
We got a problem where we
can't get them fast enough or have a,
I've got guys all the time.
It's like, hey, Sean,
I have this cool idea.
And can you make it come to life?
I did it with another guy
not too long ago that does
for major league baseball,
throwing arm stuff for baseball stuff.
Matter of fact, crossover symmetry.
I designed the crossover symmetry.
When they had a problem,
they came to me because
they had their bands,
they were breaking apart in the sunlight.
The sunlight,
when they put them on the
fence for baseball was eroding.
I says, well,
if we switched over the sleeve elastics,
it'll solve your problem.
So I designed their entire product.
And they ran from there.
This,
this reminds me of a three M which is
a chemical company,
but they make a bajillion things.
And even if you've never
heard of three M you've
touched three on products a
billion times in your life.
And I don't know when this was,
but it was like early
internet and they had a problem.
Like I'm going to screw up the story,
but it doesn't matter.
Like they had a problem
drilling wells or something.
And they kept asking,
geologists how do you solve
this problem they kept
getting the same answers
because geologists look at
the same thing the same way
and this super smart guy
essentially like back in
the old west like you know
when there would be a
bounty on somebody you know
bring this guy in dinner or
love you know a hundred
dollars he put a bounty
because he said how much would this
how much money would this
make three M if we solved it?
And their actuaries were
like a billion dollars.
And he's like, well,
then I'm gonna put a
million dollar prize on this.
And he put it on the internet.
It's like tacking it to the
sheriff's wall.
He goes, solve this,
I'll give you a million dollars.
And it was something ridiculous,
like a shepherd or something like that.
Like a guy that would have
no business doing it,
But because whatever reason,
he just knew this and they
realized that was the first
like crowdsourcing of problems.
It sounds like you're the
reverse where you have the
world who have probably
come to you and you're like, all right,
hang on, hang on.
All right, I'll have it to you tomorrow.
Like I'm going to put the
solution from this into the
other thing of this.
And then it sounds like
you're the reverse of that three.
Yeah.
Yeah, so that's pretty much,
and I wish I could tell you how it works,
but my brain will actually,
it actually spins it all in
three D. So I'll add and
subtract parts and
components and see if it
works better or not.
And then try to create a
solution and do it.
Also, the ability to take the problem,
figure out a solution,
then you have to figure out
how to manufacture it too.
Right, because it's not just make it once.
It's now how do we scale this?
Because otherwise it's not a business.
That's part of the design.
So if I'm just like an
imaginary design guy and I
make this really cool thing,
but it can't be produced.
Right.
Then it's like, who cares?
Go back.
I saw one guy,
they hired an engineer to
design some stupid product.
And I'm like, dude,
you can't make this for
anything under like five
hundred bucks and you want
to sell for fifty.
So you have to redesign it
to make it so that works.
So what I'll do is I'll talk
with people says, OK,
what do you want the product to do?
I want to do A, B,
C and D or whatever that is.
OK, what's your price point?
And sometimes like, OK,
I want fifty cents.
I'm like, you know what?
It's not going to happen.
Me too, but that's not realistic.
You know,
if you want to do something for
fifty dollars or one
hundred dollars or maybe a
thousand dollars, we could do something.
And then I just go to work
and figure out how to piece
it together to to make it match.
You know,
the the I was going to bring some
of this into the I'll use
an example with the
treadmill because we
haven't we didn't record the treadmill.
So I'll tell you about the
treadmill experience
because it kind of goes
through the whole thing.
So the treadmill, you know,
I'm used to running on a
normal motorized treadmill
and it pushes your feet
back and you step on it and
it moves it back and that moves it back.
And it's a great cardio piece.
And then a decade or two ago,
someone created the curve treadmill,
which it looks like this.
You step on the high pipe,
partner rolls down.
I'm like, okay, that's kind of cool.
But your foot strikes uphill.
and it pushes down,
and then it pushes off downhill.
And it's a gravity-based
system where it just- Right,
there's no motor in that one.
There's no motor in it.
Really slick product, good for cardio.
Well, let me,
we're gonna go through a lot of,
if I'm talking too long, just let me know,
but- No, it's all right.
There's a lot of really cool stuff here.
So one of the things that,
I think you can still see me, yeah.
So one of the things-
that I wanted to teach was
instead of just doing, let's say,
this movement,
I wanted to teach you how
to do it while you're walking.
Because then sometimes
people live on the right
foot and some on the left.
In doing movements,
you need to be able to do
this kind of movement.
Maybe it's even if you do
two at a time and you're
pushing a lawnmower.
That's a very normal business practice.
very normal function versus
just stand here and push off.
It's like a chain of guns,
make everything match here.
So the concept was, can I,
I like the concept of
moving because I like to
exercise while I move
versus just stand and lay
on a bench and do a bench press.
And so the concept was, this is great,
But if I'm walking forward,
that's more like pushing a lawnmower.
The problem is I can only
take two or three steps and
then I'm back.
Right, right, right, right, right, right.
Okay,
so how can I have forever walking and
feel like it's walking outside?
Well,
the only way I could figure out how
to do that was to do a
motorless flat treadmill.
And so when I first contacted some...
treadmill manufacturers, they said,
it'll never work, Sean.
You can't get a motorless
flat treadmill to work.
I says, don't worry about that.
Um, I'll get it to work.
And they said, you're crazy.
Um, it doesn't work.
And so I said,
I'll just buy a bunch of
them and then you'll make them.
And you basically,
so I had to make some for
me and they laughed and
they sent me a bunch of
motorless flat treadmills.
So.
The motorless flat treadmills,
you can see this is flat.
And all I simply do is in
order to get it to work,
just like in order to walk outside,
you have to push off a surface.
Right.
You need a refraction to push off.
Okay.
So then I'm thinking like,
how do I do this?
How do I get my treadmill to work?
Well, I could push off this surface.
Okay.
That's cool.
But now I want to walk
hands-free and it doesn't work.
So then the next straight up is, well,
if I just hold myself in
place with a strap,
then I can actually walk
without hands and go from here.
Now I can take the same
elastics back here and I
can forever push my
lawnmower and me as a doctor,
I can sit here and watch
them to see if they're
doing it right or if they
have a limp or whatever else it is.
then it works but one of the
things we found out is
obviously if you're running
and you fell down on this
treadmill it instantly
stops well on a motorized
treadmill you get launched
off the back and you might
get beat up right you get
burned up as fast as you
want to go then you slow
down and stop wow that's
fast man yeah well then we
learn we can teach you how
to go back pedal too a lot
of people when they're trying to
run backwards or lean it too
far and they fall on their butt.
If you don't have your balance this way,
you can't move the foot backward.
We can teach you how to walk backwards,
run backwards, sidestep, and turn and run,
and you can go at different
paces all the time you want.
If you misstep, it stops.
So now I've got a safety built-in feature.
Wow.
And there's no technology to
try to figure out which one
to go fast and slow.
And it feels like you're walking outside.
Wow.
So back to the other thing
that we were talking about
is the things that we've
learned is that if I was, if I,
as you saw,
I was kind of had a limp on there.
I could go any pace that I want.
I actually had a guy that ran on this.
He says, there's no way to run.
He had a, he was an amputee.
So he was a triathlete amputee.
So I can't run on a
treadmill because one leg's
faster than the other.
I said, you can run on this one.
He didn't believe me.
Then he got out and started running.
He's like, it's crazy.
You can actually run and maintain my pace.
So I'm looking around at my,
looking at my spaceship.
I want to tell you about the, all this,
I'll fake it and make it
work really quick with the product.
So I take
And one of the examples we learned here,
so we learned about the body,
as I'm trying to figure out
the body and how it works
on the treadmill,
we experimented with what
happens if you have an injury on a leg?
And this leg happens to be,
you get on a cane and you
start walking and you're
dragging this foot.
I was like, okay,
what do I do in physical therapy?
Well, back up a second.
If I get rid of the cane, my body memory
still has this foot dragging.
Normally in physical therapy,
they'll put a little
elastic around your leg and
have you work doing a knee
drive exercise or something like that.
But it doesn't retrain the entire body.
What we learned is that
walking is such a normal,
natural behavior of the
body that you know how to walk.
I mean, once you learn how to walk,
you kind of stay in that same pattern.
You know how to balance.
And so your body then
recalculates how to stay
balanced after every injury
or whatever it is.
It just figures out how to do this.
So one of the things we found out,
or we experimented with,
is if I happen to have this injury,
this leg, and I'm dragging it,
how do I activate this leg?
Yeah, I can do this.
But if I can teach you to
walk with resistance on this leg,
And when I take off the resistance,
your body's still going to
remember to engage that muscle.
And it will be not just the
muscle strengthening,
but it'll also be a neuro reprogramming.
Hey, you guys got a fire, stop being lazy.
So as an example,
I didn't set it up for this
particular event,
so I'll just fake it here.
I'm going to pretend like
this is the leg that's
dragging and I would attach
to my anchoring position.
Let's see how close I get
this to set up right for
the very first time.
Probably not exactly right.
There's better straps,
I just need to come
prepared to... You'd
probably make one in ten minutes though,
yeah.
Yeah, I'd probably make one in ten minutes,
whatever.
But it's in the other room.
So I just now attached it here,
and now every time I walk,
you can see that I have to engage.
Right.
Well, first, the brain is like going,
what are you doing?
And you start hobbling like this,
but after about thirty seconds,
you'll start just walking
as normal as you possibly can.
And then I get the client to talk to me,
and we start talking about life.
Next thing you know,
this becomes the normal gait pattern,
and they don't realize that
neurologically they're
telling this muscle to fire
harder than it was before.
But this is now the new
normal because they're balanced,
their whole body is working together.
When I get done,
you simply take off this
and this leg is doing this.
When it looks ridiculous if
you're going to walk normally before,
but if you're walking with
this leg trailing,
all of a sudden it's even
with the other leg.
So I can neurologically,
and I could pull on your
forehead to do it.
I can twist your body for scoliosis.
I can change.
I had one gal came in.
I tried this for the first time.
She was one of the young soccer players.
Her toes were pointed out.
She walked like, I call it ballerina feet.
I'm sure there's a more technical term.
So we put the elastics on
the outside of her feet.
So she had to really fight
with the inside of her legs
to keep her feet straight.
I made her walk for three to five minutes.
took them off, her toes are straight.
Now,
eventually they're gonna go back
because she has to re-strengthen them,
but for the temporary next
five or ten minutes,
her feet were heading straight.
We reprogrammed.
So, I don't know how and why,
I don't know if it's a good
thing or bad thing,
but this is the kind of
stuff that I enjoy the challenge.
You're just doing this all day?
I mean, this is like you're Mr. Wizard,
you know what I mean?
Like,
you're just building stuff all day and...
Uh, quite a bit.
And then we go, um,
so I build stuff most of the day.
I still have to do the CEO stuff.
I'm still present CEO.
So I do the CEO stuff, HR stuff,
the stuff that I hate.
But, um, this stuff, I mean, I just,
I had a company that, uh, sells on QVC,
which for people who don't
know home shopping network.
Yeah.
QVC is, you know, and, uh,
And they said, man,
we've got to come with some
cool products.
And so they sent me one of
their little mini
elliptical cycles that the
grandpa and grandma.
And I'm like, wow,
that's kind of interesting.
I bet you I could come up
with something that's way simpler,
a fraction of the price that's easier.
And so I thought about it.
And I didn't have time to
make one except that morning.
The morning we're going to meet again.
And I says, by the way,
I made this this morning.
And they're like, dude, this thing rocks.
We want one.
it'll do upper body it'll do
lower body but you know I'm
out there learning we
purchased fitter first I
don't know who fitted first
is fitter first is a
company out of canada um
they're getting ready they
were ready to retire and
they do a lot of wood
products okay wood balance
boards etc and with a half
square of the bottom so I
bought their company and
within a month and a half we had
built out a new room in our
manufacturing facility,
installed a brand new CNC
wood machine router,
taught our guys how to do it,
and we're shipping out five
hundred products a month.
So that's in amongst a bunch
of other stuffs.
So what do you even call,
are you like an inventor?
Like what would you even call yourself?
Is there a word for you?
Crazy.
Crazy, all right.
I think of myself as kind of
like an inventor,
but the part I really like
is I've always enjoyed
bringing product to market.
Yeah.
Cause it's not just inventing it.
You have to, there's more to the,
there's more to that trip.
Yes,
so a lot of quote inventors will just
invent a thing.
And then walk away.
Then they won't walk away.
Yeah.
My excitement comes in where
I can actually take a
product and solve the
problem and then help get
it to market and then help
close the deals.
Dude, I got a crazy idea.
Okay.
And we're spitballing as we record,
but I'm not gonna edit this part out.
How great would a live stream be
where we could bring people
on I'd be the host I'm just
the talking I'll be the
dancing monkey right you're
you're you're the guy
you're essentially our
shark tank panel and people
in health care I don't care
where they are in health
care they come on and they
pitch their idea to you and
then you do whatever math
you do or you know thinking
about it and then oh how do
we do it what do we make it
out right because I feel
like if then you can you
can like make them an offer
You could be like,
we can make that in seven days.
And if we do, let's talk off it, whatever.
I feel like, because I've heard people say,
I know you want to hold your idea.
You want to like be safe with your idea.
Right.
Because you're like,
someone's going to steal it.
And the funny part is,
what we actually know is,
you could put your idea on the internet.
It's not that people aren't
going to do it.
There's too many steps.
So more great ideas probably
die because no one takes action on them.
Here's the real problem.
There's multiple steps here.
When I talk to a guy who's
got this cool concept, I say, okay,
you've got this cool concept.
How much do you love it?
Because this is going to
take a lot of time and effort and work.
And then on top of that,
where do you want to fit in this process?
Do you want to just sit and walk away,
right?
Yeah.
Yes.
Sell and walk away.
Do you want to just sell it?
Do you want to manufacture it?
Do you want to be the pick,
pack and ship warehouse?
Do you want to make a brand
out of this with a thousand
different products?
What do you want to do with this?
And I think that's the first
place where people get stumped.
And they're like, oh,
I just thought you'd build
it and they'll come.
I'm like, no, that's not how it happens.
Right.
That's what I mean.
I think people think the
idea is the magic.
And I'm like,
the idea is the beginning of the magic.
And I've had people come to
me with an idea.
I'm like, that's great.
Are you going to sell it?
Are you going to market it?
What are you going to do?
Because right now,
until you sell or market,
I can invent it and I have
distribution channels,
but I don't have the
bandwidth to sell your widget.
Right.
Because I've got a thousand other widgets.
I'm just not going to be...
I do have distribution channels.
I can instantly sell it and
bring it to those
distributions channels and say,
I think you're going to
like this product.
And one of the nice things is,
is I have distribution
channels that I can drop it
in pretty quick.
If you're a brand new
inventor and you've never
invented anything or just this concept,
then you don't have those
distribution channels.
And it's really difficult to
get the distribution channels.
Well, that's where the shark,
that's where a shark tank
value comes in play.
Not just the money.
In fact,
I would say it's probably less
money's important.
Listen, don't get me wrong, but it's, Hey,
like, you know, when you hear Damon,
John or Mark Cuban,
like I know a guy that
could help you do it.
Like you're probably the guy
on half those guys.
I know a guy who could build
this in a week and he can have it,
you know,
that's probably more of a thing.
You have access to anything
you want on the internet.
The problem is you got to
know where reliably how to
do those things.
And that's simple, but not easy.
Yeah.
And it's, it is, you know,
who do you trust with your widget?
Correct.
You've just told me someone
could take it and do it themselves.
Yeah.
So let's say,
and this is one of the things
why we don't go to China.
China has their,
their ethics on taking care
of this stuff is not very good.
So you send it to a fitness man.
You say you have a fitness idea.
You send it to a fitness manufacturer.
We'll be happy to do it.
They make a hundred for you
and a hundred for everybody else.
And now you're no longer first.
Well,
there was that movie with Jennifer
Lawrence where she made that mop.
Right.
And those guys were trying to rip her off.
Happens all the time.
But I never knew with this.
And I'm like, wait a minute,
she's getting shaken.
She's going to shake down.
And you know,
in the movie was kind of cool, right?
Like where she's like
pushing back and yada, yada.
But like,
if she's getting shaken down in the movie,
that probably happens every day.
It happens all the time.
And so basically you basically,
create a product and they're
like hey great we'll make
it for you we'll ship you
the first five hundred or a
thousand but since you gave
them enough manufacturing
capability because your
order was big enough well
I'll just make six hundred
of them right I'll send the
other hundred to all the
different people that I
know and next thing you
know you're competing with
your manufacturer you're
competing with yourself
yeah and in the meantime
the people in china I mean
even like I told you that
story about this legal
thing that we were not too long ago
they had to send out a
sample for China to copy.
Well,
if you don't have a sample and you say,
hey, China,
can you make me a golf product?
They're like, dude,
you either send me a
drawing or send me a sample,
but I need really a sample.
I don't really work really
well off of a drawing,
but a sample is the most
important thing to them.
So you have to figure a way
to get from zero to up,
and then you gotta get into production.
And what the guys on Shark
Tank usually like,
they wanna see a product
that's had some success.
What's your sales?
Me, I come and say,
I just wanna look at your product.
And I think that I can make
it really cost effective
and I can hit your price points.
The trouble I have is can
those guys actually sell?
And most of them can't sell.
Right.
Where are you in this process?
Like, are you good at selling?
Are you good at manufacturing?
And if you're just the idea
guy and you put it down and
you think that's going to
change the world,
you've done one tenth of
one percent of what needs
to be done for it to be a product.
And never mind a company
because a company is a slew of products.
Yeah, and it's really good.
I designed another product
for another guy.
He's back in North Carolina,
and I designed it for him
to help scoliosis and back problems.
It's a really cool product,
but he got sucked into the
big floods or hurricanes
that hit in Asheville,
and so it totally derailed
his entire product.
But this isn't his space.
His space is more of a chiropractor,
physical therapist person.
You're gonna have to spend
four or five or six hours
knocking doors.
Well, that's why like on Shark Tank,
you'll see like, what's your day job?
Are you quitting your job to do that?
Like,
are you a partner or are you just
dropping this on me?
Now I'm in charge of it.
Like,
so they always ask like the same
questions
But they're important, obviously.
If I only get three questions to ask you,
what are your numbers?
What are you good at?
What's your experience?
If you're pitching for VC money,
who's on your team?
Why are you able to do this
and not that someone's
going to steal this idea
six months from now?
Why are you going to be able
to do it better, faster, cheaper?
The place that we're weakest in is...
doing the marketing itself
sure so then what do you do
hire out you find someone
who's good at it and you
say so we've tried to I've
tried a whole bunch of
stuff I've tried to hire my
own sales teams I've got
distribution I've got a
we've tried a bunch of
different we try to
internet things and oh I
know how to do this and I
know how to do that like
third-party stuff and that's really been
the biggest struggle is to
try to figure out how to get,
and people tell me all the time, man,
once a product's done, it's super,
super easy.
I know how to take it from there,
but we haven't paired up with those guys.
We haven't found that
solution because I'll have
people come in like, man,
I wish I had a product that does this.
I'm like, dude, I've got twenty of them.
Which solution do you want?
I had another golf company
reach out to me last week and said, man,
we want to do some golf stuff.
I'm like, here's six products.
Which ones do you want?
You've just been waiting for a home.
for someone who can sell
these and right now we're
just that's the things
we're missing is getting
the right people so let's
just say that in the
physical therapy world I
think that's the main
clients you guys have right
um we're currently working
with a chiropractor and he
developed a with my help he
developed a neck track home
neck traction piece okay
And so we make a bunch of them for him,
but he's the one that's out
selling and doing it.
So let's just say you had a
physical therapist that says, Oh my gosh,
or anybody else.
I wish you had a product X that did this.
This would solve all these
problems that I have.
Okay, cool.
I can create the product.
We can create a business
relationship together,
but I'm not the doctor
that's going to go preach
the gospel of that thing.
Go knock on doors.
I just, that's just not, I can say,
I can go and distribute it,
send it to all my distributors,
but you're going to have to be the,
the specialist in the face
and if you don't want to do
that then this we shouldn't
start we shouldn't start
but I'd be happy to take it
over from you and I'll give
you a small amount of money
right but it's a really
small amount of anything oh
I want fifty percent I'm
like dude that's not fifty
percent that's like about a
point zero zero one nothing
percent you get juices
squeeze there's nothing for it
I feel like there's more to
come with Sean on the show.
I would love to flesh out like a cool,
like,
even if it was in person or something,
I thought there's a bunch
of people with good enough ideas.
I mean,
I bet you there's a lot of people
with really crappy ideas too.
I'm sure you hear a lot of crappy ones,
but there's probably some
really great diamonds that
are never going to get
created because people don't know you.
If,
if people wanted to get in touch with you,
what's the bet?
Like, where do you like,
how do you like to be pitched?
Uh, email is the best.
Sean, S-H-O-N at Stroops.com.
Stroops, S-T-R-O-O-P-S.
By the way, since we brought that up,
I learned something
interesting about the name Stroops.
I was actually at a trade show,
one of our first trade shows,
and some guy comes up to
our booth and says, oh my gosh,
you have the coolest,
most unique products I've ever seen.
And he stepped back and he
looked at our name.
He says, oh my gosh.
And the name is sports spelled backwards.
That was genius.
Oh my gosh.
And we're like going, so Stroops became,
it's sports with an extra O backwards,
sports.
So that became, at that time I said,
that's our new brand.
That's our brand.
Sports backwards.
So if they reach at Sean at Stroops.com,
people will reach out to me at LinkedIn.
I can communicate for the
first time or two on LinkedIn,
but then I have to switch it.
There's just too many
channels to communicate on.
Sure, sure, sure, sure, sure.
And then eventually it's
phone calls and text messages.
So there's a couple of different things.
A, inventor people, have a cool idea.
That's a group that we're interested in.
The other one is, Sean,
we love your treadmill,
or we love your slastics,
or we wanna learn more
about the cage that goes
around the thing.
We need advocates who
believe in what we're doing.
And says, you know,
we just love what you're doing.
And I had one doctor,
a physical therapist that
came to one of the APTA shows.
And she says,
you've designed this cage
that goes over the top of a treadmill.
It actually does dynamic changes.
I've dreamed that there
would be a product like
this to dynamically change people,
change their posture,
change their gait patterns, et cetera,
correct their gait patterns.
There's nothing like it on the market.
She said, I've dreamed this.
Now,
how do I pair up with you that you
teach this gospel of
you know,
dynamic body creation or body rehab.
That's kind of where I kind of stop.
And like, I can tell you the basics,
right?
I can show you the basics
and I can tell you why and how,
but I don't go and do
speaking assignments.
I can speak, but you know,
they put me up there.
Hey, here's the engineer inventor.
He's going to have talked
about all these guys about
how the body works.
And like, you don't,
I'm not qualified for that,
even though I could,
do pretty well.
Right.
That product is all just, it's a,
it's one of our,
in the middle of our design room,
but that cage piece, this is a,
this is the, uh,
you see all kinds of stuff.
That's the back of the, uh, uh, wood room.
But this cage piece,
you can kind of see it here.
The treadmill is there.
And then there's a cage that goes up
and over and then you can,
I'll just put this here for a second.
Can you still see me?
Yep.
So now this is the treadmill,
just like the one in the other room.
And then I can take an
attached elastics from
different parts of the
front and the back and the
side and offload.
And I can change and twist
your body while you walk on
the treadmill.
So this piece,
we've got multiple doctors using this,
but there's so much research to be done.
I actually had one of the coolest things,
and I can send you this link,
but the coolest one I had
was this gal who has cerebral palsy.
She rolled up in a
wheelchair and she wanted
to get on the treadmill
just like all the other students.
And so we put a harness on her,
put her up over the top,
and she was able to walk
with offloading and her
erratic gait pattern and it
would keep up with her.
So she was able to walk just
like the other kids.
That's wild.
Really, really cool experience.
So, and by the way, since we're here,
you're gonna see all kinds of cool stuff.
That wood treadmill right there.
Yeah.
That's the first ever
OptiMill motorless flat treadmill.
So that was a step or two
before what we saw in the other room?
Oh yeah, this was proving out the concept,
and my father's a great woodworker guy,
so my father created the
shroud out of oak.
Good for you.
That's the first...
First ever.
All right.
Sean,
the last thing we do on each episode
is called the parting shot.
Okay.
For an audience of physical therapists,
if they're still listening
at fifty seven minutes in,
they're either just
terribly interested like I
am or they've got an idea.
Okay.
For those people with an
idea who would love to one day hold it,
sell it, whatever, use it with a patient.
What advice or what words of
wisdom would you give them?
um figure out what role you
want to play do you want to
just take care of the one
client and make him happy
or is this something that
you would see beneficial
for lots and lots of people
and if so what role do you
want to play in making that
happen I think that's the
that's that's the number
one thing and then you want
to pair up with somebody
else or do you want to go
by yourself if you do it by
yourself it's a long haul it can be done
But sometimes it's easy to say, hey,
I'm going to team up.
You're really good at this
and I'm good at this.
And let's work together.
Yeah,
this is why movies like Ocean's
Eleven are so cool.
Right.
This is why the A-Team was
the greatest TV show ever
in the eighties.
Right.
It was like we got a bunch
of people with different skill sets.
We're going to put them
together and everything
just magically works.
Right.
You can you could be James
Bond or you could be the
A-Team or you could be Ocean's Eleven.
Right.
Like figure out where you are,
what what needs to be done
in that particular heist.
Sean,
definitely want to have you back on
the show, man.
I feel like you could, you could be like,
I feel like we could like
do an episode quarterly and
we could just do our own mini QVC.
Like, all right, this episode,
we're going to show you
these five things and look
at this and look at this
and look at this.
It would be fun to get some
of your listeners to throw
out some ideas like, hey,
how would you solve this problem?
Or pitch.
I've got a problem I can't solve.
Even if they don't want to do it.
Right.
It could be two.
Yeah, it could be like,
here's the idea for the product,
and they could give us a sketch, whatever,
whatever.
Or it could be, yeah,
how would you – I have this big problem.
Here's my big, hairy problem.
We give them all to you.
You pick five or six, whatever.
Then we just go through, and you're like,
okay,
here's how I might solve that problem.
And just show – that could be wild, man.
Yeah.
And it would be interesting
if we actually had one of
those people show up and we
did some kind of a we're
actually make it.
I mean,
we could go back in the shop and
videotape the different spots like ding,
ding, ding, ding,
ding to the look at this.
We made a product come to
life for a customer.
I don't know, Sean.
You sound pretty good at marketing.
This is marketing what we're
doing right now.
The idea.
I mean, we still need someone to do it.
But I need the channel,
like you got the channel, the viewers.
I don't have the viewers.
I've got all the rest of the stuff,
but I don't have the viewers.
That's right.
You start doing,
the funny thing is you have
to create it first.
Like you got to turn a
microphone on and you got
to talk to nobody first.
And then you talk to one
person and then eight
people and then fifteen people.
And it sucks at first.
And a lot of people will give up.
People are like, well,
why is your podcast?
So, you know,
why are you still doing this
nine and a half years later?
I had a background as a
radio broadcaster that didn't hurt,
but that's not why the
podcast was successful.
Right.
I've shown up three to four
times a week for nine and a half years.
Yep.
That's it.
Like I hate, you know,
I love the fact that it's,
it ain't rocket science,
but I also like doing it.
I knew I was going to do it,
whether it sucked or worked.
I just liked it.
So that's, that's a success there.
So, all right,
we'll work on this all fair
and we'll come up with a
fun way to do it.
All right, sounds great.
Love to play.
Sean, appreciate the time, man.
This is not exactly how I
thought this episode was going to go,
and it went even cooler.
Awesome.
All right, Sean, appreciate the time, man.
All right, take care.
Thanks for coming.