I see Dave Kittle as the guy
like Tom Cruise in Risky Business.
You know when we're about to
go live and you like slide into the room.
You're like, here I am, right on time.
I'm here, baby.
Let's go.
Good morning, gentlemen.
Good morning.
How's it going?
It's going well.
How about you?
It got cold here in Ohio.
Like it's chilled down.
I started a fire like a week ago.
I was having like a,
I got one of those little
solo stove things in the backyard.
We're hanging out,
roasting marshmallows and
walking around flip flops.
And yesterday I started the fire, my, my,
my wood stove in my house.
Cause I was like, it's like, it's like,
it's like, it's like, it's like,
So I want to talk about banana ball.
But first, Dave,
this will drive you crazy.
So last night we're at, you know,
eighth grade little league.
Was it fifteen, fourteen you baseball?
My my kids, my one of my twins,
the twins are both on the team.
Breaks his wrist two days ago.
He's one of our main pitchers.
So now we're down a pitcher.
We only have two other pitchers anyway.
We're playing this team.
They're doing pretty good,
but we're up like fifteen to three.
I leave thinking we're going
to get run ruled.
And then all of a sudden the
other team makes this massive comeback.
We still squeaked out like a one run win.
But anyway, talking about baseball,
I saw and I shared the
video with you guys.
The banana ball.
What's it called?
I'm blanking out.
Savannah balloons.
savannah bananas they they
went we know that they went
from baseball these
stadiums to football
stadiums because they were
selling out now they have a
cruise they rented a cruise
ship to basically sell
tickets and take their fans
on a cruise now you still
have to buy the cruise
ticket you pay for it all
this stuff but it's just it
got me thinking like again
how can we look at that
that is amazing so wait
have they done this yet already once
I mean, it looks like it, unless it's AI.
I don't know that they've done it.
I think they're doing it.
Like,
this one says February ninth to the
thirteenth, two thousand twenty six.
again I'm looking at this
I'm like all right we we
saw you know golf going to
baseball stadiums where
you're hitting golf balls
into the stadium we see the
savannah bananas renting a
cruise ship selling seats
on the cruise ship renting
football stadiums like how
do we bring this into
physical therapy and make
it an event like this
I literally, you shared this video,
and normally I can draw a
decently straight line.
My line might be straight.
It doesn't have to make any
sense between these two things.
And I was like, here's my closest line.
Leukemia and lymphoma society.
Are you guys familiar with
team and training?
They were smart.
Leukemia and lymphoma
society wants money because
they want to raise money to
cure leukemia and lymphoma.
Nobody's anti that.
They could play the Sarah McLachlan video.
They could find their
parallel to touch heartstrings and pull.
ASPCA does.
They could do that.
Leukemia and Lymphoma
Society team in training said, okay,
here's what we want.
We want people who want something
that we can give you access to,
that's our hook.
So they took people who
wanted to one day run a marathon,
finish a triathlon, do an adventure race.
And they said, okay, well,
here's the carrot.
You raise enough money for us.
We'll get you into that race.
We'll get you a VIP ticket.
We'll get you a coach from
day one to race day.
So they sold an experience
in exchange for them being evangelists.
Now you're like, okay, well, how is that?
Where do the Savannah
bananas come into that?
I feel like if we were going
to do a connection with PT,
it would need to be some
sort of like hero's journey.
Right?
So like,
why is team and training the only
one that's able to like, I mean,
I got reeled into being a
team and training coach
when I was in PT school
based on my PT professor doing it.
So could a healthcare provider do it?
Yes.
But it would, I think in PT,
it would need to be a
journey or a transformation
or something you can't do
and you want to do.
In that the Savannah bananas.
I mean, look at,
look at their tagline on this website.
This is brilliant.
Like they're one word tent.
Like what's the biggest word
Savannah bananas.
They understand what they are.
They are the greatest show in sports.
I love baseball.
Dave loves baseball.
Tony's kids play baseball.
It's a long board.
It's a chess match.
There's a lot of beauty in it.
But as I grow older, I kind of like,
I'll watch the last couple innings.
Hold on, hold on, hold on.
For the baseball purists,
we do not believe that
Savannah Bananas is baseball.
Full stop.
Good.
There are people who still
watch ninety minutes of
soccer for one goal or nil-nil.
Yeah, totally, totally agreed.
But they identified that they said,
I can't sell baseball and
make money here.
So they sold they sell a
show that is based in
baseball or loosely based on baseball.
And I mean, God,
have you seen some you see
the guy on stilts?
Yeah.
Impressive.
He never played baseball in his whole life,
but he's like,
I needed a job and he was
willing to do anything.
This dude, Jesse sees him,
Jesse yellow tux, yellow tux,
Jesse on Instagram,
whatever his thing is.
He gets it.
I think he got dropped in his head.
So anyway, to back to Tony's like prompt,
which is,
I think if we were to do
something like this in healthcare,
it would need to be an experience.
Like we are going here.
Look, sales organizations do this, right?
If you're the top sales person,
they take you to Barbados.
Down over here is the goal.
Do you want to get there?
Great.
Come along with us on the
journey and we'll get you there.
Like they're selling the
whole and not the drill.
So first I thought it was
Tony pitching like is the
audience of this podcast.
Are we going on a cruise?
Are we going to have a cruise?
Which I think would be the
easier of connecting the
lines in terms of patients.
I mean,
Tony's done this in the past with
recording evaluations and
patient encounters.
So maybe there's something there where,
like, I agree.
So a combination of what
Tony's done in the past of
recording treatment visits
and evaluations and
follow-up visits with patients,
bringing in Jimmy's idea of
the hero's journey,
that absolutely could work.
And maybe it's not a cruise
for the patient-facing side of things,
but maybe there could be
practices that do this.
You get patients assigned some, you know,
chat GPT,
social media release and waiver
that allows you to keep this –
footage on YouTube or online, uh,
for as long as possible.
And, um,
and you follow one or more
patients of yours,
but not just in your clinic.
Maybe you do cameras when
they go to the grocery store.
Maybe you have cameras when
they go golfing or that's
at the end of the journey
or when they go home and
they're getting in and out of bed or,
you know, getting in and out of their,
getting in and out of their
recliner or whatever,
like things like that.
Maybe it's not a cruise per se,
but I think there is still
some ways to make this happen.
I think if we wanted to take
this literal I think the
easiest one you pick a
condition kind of like
jimmy was alluding to now
let's let's take me for
example total knee
replacement and I'm like
okay uh january thirty
thirtieth two thousand
twenty six we're gonna do a
total knee replacement recovery cruise
There's almost a million
total knee replacements
happening every year.
If patients want to plan and
schedule their surgery for
the twenty eighth,
Then they get on the cruise
ship by the thirtieth.
We leave from, you know, South Beach,
Florida, Miami.
We do a seven day cruise.
All the rehabs included, foods included.
All of that stuff is included.
Dave,
we've talked about destination health
care.
We've talked about going places.
This is right in that you're
just doing it on a cruise ship.
One more reference,
and I'm sure the audience remembers this.
I don't know if it was real.
There's a story about a
woman or a person who said,
I'm not going into a skilled nursing.
I'm just going to cruise around the world,
go cruise to cruise to
cruise because it was
cheaper to pay for tickets
on the cruise line.
And she had everything.
She had room and board.
She had entertainment.
She had assistance when she needed it.
There's like a full medical
team on the cruise.
So you're leveraging those
resources that are already out there.
But it can be a post-op
rotator cuff recovery cruise,
post-op knee replacement recovery cruise,
post-stroke, whatever you want to do.
We already have the name.
The funniest part is Tony
always looks at the camera.
He doesn't know I already
have the name for his
cruise on the screen.
Tony,
the name for your cruise is the total
knees to seven seas.
I love it.
That is it right there.
All right.
So price point, what are we,
what are we charging this?
Tony,
you're going to bill some of the
Medicare.
You're going to do a little dabble,
a little insurance billing.
And the cruise is going to
be in the Caribbean or somewhere else.
So like, how could you make this work?
Go ahead, Jimmy.
Well, the key is they follow Tony.
They're following the bananas on a cruise.
Cruises leave every day,
but you follow Tony, right?
And then you follow the
other people on your journey.
Like with team and training,
using that example, you're a team.
You follow your coach,
but also like you got these bonds.
So there's a lot of
psychological and emotional
components into something like this.
I think it's a winner.
You know,
you guys just reminded me talking
about following people.
I've got a Facebook message
from somebody I don't know who said,
quote, OMG, I've been looking for you.
I have a left TKR schedule
to be done tomorrow morning.
I need to find your videos,
exclamation point.
They helped me for the first two years,
but I forgot about it.
I'm bone on bone, yada, yada.
So like,
I get these messages from
random people from my Facebook group,
YouTube channel, Instagram,
all that stuff constantly.
These are people with high urgency,
high need.
They're desperate for that,
but they feel connected to me,
to the community.
My Facebook group for knee replacement,
I'm going to look it up right now.
It's got almost nineteen thousand members.
Wow.
They I didn't prompt this.
One of the guys in the Facebook group,
he created his own meetup
to get people and members to connect.
Like, I bet I could get.
You know, I don't know, fifty,
one hundred people to join
me on a cruise from that Facebook group.
And to Dave's point,
I don't know what you would charge.
You have the cost of the cruise.
Then you throw a charge on
top of that or coordinating it all.
And of course, my time.
I mean, this could be a, you know,
fifty thousand dollar
payday to go on a cruise.
And I love cruises.
Oh, I remember when these were starting.
I was early in radio and it
was like Scorpion and
Poison and these eighties
bands and their fans were like,
now they had some cash.
And you're like, hang on a second.
I can hang out with Sebastian Bach.
on a cruise.
And of course, yeah,
you got a show and you were
around other people who dug, you know,
poison or whatever, you know,
hair bands were on the, on the cruise.
And then there they are.
They, they,
they scheduled like different
meetups for them to walk by.
I did it.
I, in radio,
I did a Dave Matthews band
cruise to a private Island
or something where,
and this is what I was going to say.
How do you scale this?
Maybe if you were an ATI and
Athletico and Ivy rehab, something big,
right?
you offer up a seat or a
cabin on the cruise,
one at every clinic in the country,
right?
It's not necessarily a contest,
but like to win your way in
or to be in the running,
you have to do something,
complete your plan of care, something.
Now we get into some murky areas, right?
Because now we're talking
about like healthcare money.
But like,
I think if you use the carrot the
right way,
Because in radio, we'd do this.
We'd have these extravagant prizes.
Now,
I was one rock radio station amongst like,
so we'd get one budget for
all and it would be like,
the top prizes would be so expensive.
One station wasn't going to
be able to float that.
But what we said was,
each station will get one
national winner.
But now you get to say,
there's a chance at a
flight around the world or
a cruise for or something like that.
So you can leverage size
into getting into this.
So there's a couple of
different ways you can play this.
A cruise for ninety days?
Who's going on a cruise for ninety days?
That's insane.
That is insane.
That is changing your life.
David flips the audience here and says,
maybe do a CEU cruise.
Knock out all your CEUs on a cruise.
And he's a smart guy
marketing CEU cruise education units.
There is a company doing that.
You guys have heard of Jet Set Rehab?
They do like CEU things, but they're like,
we're going to Cozumel.
So they put Cozumel
I'm sure all the clinicians
are going there for the,
of a hundred percent.
I love the fact that they're
doing it in Barbados or whatever,
but jets at rehab has been
doing this for a couple of years.
They understand like, let's do it.
Why are we in it?
Why are we no, no offense to Iowa,
but why are we doing this
in Iowa for a three day weekend?
Why not do it in Cozumel
where every day when we get
off at three o'clock, when we're done,
we're in Cozumel.
For a second,
just to go back to Dave's
question about charges,
billing cash covered.
The ironic thing here is
when we were in Florida,
we had snowbirds that would
come down to Florida.
If they,
even if they were staying in a hotel,
technically that hotel is their home.
Medicare part B covers
outpatient therapy in the home.
or in the clinic.
This is clearly a covered service if it's,
you know,
forty eight hours post-op total
knee replacement.
So you could theoretically
say seven nights on the cruise.
This is the patient's home.
That's a seven hundred
dollar roughly plan of care
paid for by Medicare,
plus the self-pay portion of it.
That's not covered by Medicare.
It could be a profitable endeavor.
I,
I like a high ticket offer for this and
it says, you know, you go, you get this,
you get this, you get this,
the whole value stack, right?
You get to go to this, you get to go to,
you know, this destination,
you have this team of, uh,
nurses and physical
therapists and maybe a
physician or a PA or someone on the ship.
Um, you, you know,
you get access to whatever,
like a daily physical therapy visit or,
and maybe some other ancillary services,
massage or, you know, whatever.
Um,
um, you get all of this, all of this,
and I think you would just
have it as self pay.
And I,
I feel like it would just be a
little more of a headache to then be like,
oh, let's see, like this person, we gotta,
we gotta track this person.
We gotta track this person
with Medicare and bill this or,
and some of the people that
come on the cruise maybe
are not Medicare age and
maybe some of them are a
hundred percent self pay or
some of them are like, you know,
do you take my in network insurance,
my United healthcare, whatever.
So,
if they're already paying
for this like this example
of of a banana cruise you
know banana land um I think
it would just be easier to
have like a big ticket
offer five or ten grand or
whatever or maybe more and
you get all of that included
Now, I'm going to go the reverse way.
I want to take something
away from the Savannah Bananas, right?
They didn't even invent this.
He and his wife bought this
AAA franchise or whatever it was,
the Savannah Bananas.
They renamed it the Savannah Bananas.
It was something else before that.
They gave it this ridiculous name.
But look where they stole this from.
This is the Harlem Globetrotters.
They were doing this back in
the whenever days, right?
They, they, yes.
And did it.
And they're doing it in an
era where it can spread like wildfire.
And they understood this.
Like,
I think the Harlem Globetrotters
understood two things.
Like, would you say they're,
they're basketball players?
Well, I'm sure the basketball purists,
just like baseball purists,
like that's not it.
But your kid would be
dragging you by the wrist going,
I want to see this.
They were ridiculous athletes.
So not taking it away a
hundred percent from Jesse
and the Savannah Bananas, but there was a,
there was a blueprint for this.
So there was a little bit of proof.
Now they had to do the
million dollar thing,
which is execute on that
thing and literally push.
They mortgaged their house.
They had to push all their
chips in the middle and go
and triple down on this.
So I'm not,
Believe me, I'm on this guy's bandwagon.
I was just clicking around like,
are they hiring?
Like, geez,
what could I do for this
Savannah Bananas?
I'm in.
But smart move.
But there were some rails there.
So why do you think Harlem
Globetrotters declined and
Savannah Bananas is on the way up?
Like,
how do they prevent themselves from
going down the Harlem Globetrotter path?
Harlem Globetrotters
probably didn't utilize
enough of multimedia
because that was probably before.
Yeah, they didn't have it.
So they phased out.
Savannah Bananas are
completely obsessed with
TikTok and Instagram and getting...
Not that they're chasing views,
but they are chasing
memorable moments or what
we talk about all the time.
Remarkable words, you know,
something interesting
enough where you make a
remark about something so
interesting that we share
here that we you and I, you know,
us three,
we send it to each other and
then we talk about it here on the show.
They're so focused on that
whole approach that.
assuming they keep going
this way I don't think
they're ever going to fade
out the way that the harlem
globetrotters did I think
and I would have to go but
this is to be an
interesting case story why
did why did the harm
globetrotters die I bet you
the answer is they failed
to evolve because that's
the answer with dinosaurs
somebody although this just
came to mind somebody
picked tried to pick up the
torch from the harlem
globetrotters do you know who it is
You do, though.
You've heard of them.
The And One Mixtape.
And One Mixtape, yeah.
Yes.
I didn't think about them until right now.
I was like, oh, yeah.
They created characters.
You've got the professor.
You had Escalade, like the big,
huge dude with crazy moves.
Like, he shouldn't have been able to move.
They had a bunch of characters,
and they were all – I mean,
look at the name, Mixtape.
It was all about, like,
piecing moments together.
Yeah.
You're seeing this in smaller chunks too.
I'm sure you've come across,
especially Dave,
with what you probably
click on on social media.
There's this like wiffle
ball league that plays in a warehouse.
And then all they do is show
you these moments.
And I'm like, is this a league?
It's probably just a bunch
of dudes who get together
for three days and film everything.
And I remember I was
supposed to bring this up on the show.
Wow,
we're having a lot of connected
moments today.
We have no outline.
there is something for gyms
okay so gyms have cameras
so the example the ad that
I saw looked like content
and what they said was put
up cameras at your
pickleball court at your
gym and it's just recording
the whole time but what am
I going to do have an
intern go back and look
through twelve hours of
footage for a cool moment
they installed a big red
button right next to the
pickleball court.
I mean,
you can't help but want to know
what it is.
When you have an amazing
play or something happens,
you punch the button and it
freezes the moment or tags that moment.
So somebody now just gets a
report of six or seven
bad-ass highlights that
happened at your gym.
So now you sit down and you're like,
I'm going to edit five videos,
come play at Gold's Gym
Newburgh or whatever it is.
We got pickleball courts.
Cool.
Nice drone shot of the pickleball courts.
That's an ad.
But watching a random dude
who signed a waiver,
knows he's being recorded,
and is now creating content for you.
So I remember I tagged that.
I put it in, I think, our group chat.
And I wanted to say, like,
how could we spin that idea?
I forgot what the name of the button was.
But essentially, it was just like,
make our content for us.
Like,
write down the time of when
that happened no punch the
ungodly huge button do us
and we're gonna highlight
you if that just if you
just like dunked on your
best friend in like I got
it I I got it I got it
there's some clinics around
the country that have a bell
that you ring a bell when
they're discharged,
like the patient's being discharged,
including Spiro Clinic,
which I highlighted on my
show before down in Arkansas.
So when you get discharged
from their program, you ring a bell,
they have it on Facebook,
they have it on Instagram,
they record the patient
ringing the bell right near the door.
Steve Linton,
who I went to physical
therapy school with,
he's working with Ivy Rehab
somewhere in PA and they do it,
they do the same type of bell ringing.
There should be a happiness
button just like this in
physical therapy clinics.
You hit the happiness button.
Maybe it's like a little
corner of Tony's office and
it's got the tripod and the
camera already set up and
or maybe it's face towards
the clinic or whatever.
And it's like instantly
create or capturing the
peak of happiness.
Right.
So you got the stiff knee,
the total knee replacement stiff knee.
Regular PT didn't work for them.
They go to physical therapy
with Tony Meritato.
You know, he does some magic.
He may not even touch them,
but they get fifteen
degrees of knee flexion.
All of a sudden it's like peak happiness.
They hit the button.
Tony, you know, records the content.
They already signed the waiver.
He puts it on Instagram.
He puts it on Facebook.
He puts it everywhere.
Boom.
It's the opposite of the lunk alarm.
So at Planet Fitness,
they have the lunk alarm.
This would be like something
opposite of that,
an easy button kind of thing.
I'll tell you, my kids,
we have a ring camera in the backyard.
We have a thirty by thirty sport court.
They're constantly out there
doing trick shots and doing stuff.
Every time they do something cool,
immediately they run in.
They grab the phone that's
got the ring camera on it and they look.
to catch that on film.
And then of course they clip it.
Then if they wanted to,
they could share it and do that stuff.
I mean,
it's just once you have the
appropriate consent forms
in place in a physical therapy clinic,
you just run twenty four seven footage.
You just have the cameras going.
Because you never know when
it's going to be caught.
But when it is, then like Jimmy said,
you push the button, you celebrate,
big cheers.
And now you've got that clip
that would have been lost forever.
That value would have been
lost forever if you weren't recording.
So now you have the clips, right?
What do you do with it next?
And I was thinking of this
the other day while I was
drinking in a bar.
And I know it's going to
shock many of you.
Have either of you or both
of you heard of Chive TV?
No.
So Chive TV essentially came
along and they were
probably sitting around
drinking in a bar and they
saw how many screens were on the bar.
But there's only sports on
so many hours of the day.
I mean, we have a lot of sports.
There's a lot of stuff on TV
a lot of the hours of the day.
What they, Chive TV, said,
they looked at all the...
sports bar TVs playing news
or whatever at noon on a
Saturday when there were no games on yet.
And they said,
what would sports fans like to watch now?
No offense.
I can't watch a baseball game.
I know it was recorded yesterday.
For some reason, it's like spoiled milk.
I just can't do it.
As soon as the minute I find
out it's not live.
I don't care.
Chive TV takes all these moments,
Tony's kids in the backyard,
the funny moments,
the kid jumping over the
fence and his underwear gets caught.
They put it all together,
just like old school Comedy Central.
There was a bunch of videos
about somebody getting
dunked on in basketball.
And Chive TV is a twenty
four seven highlight reel
TV station of all the best
reels that you have to
flick through to find the good ones.
They just play sports
related and prank related
and they group them
together and there's funny things.
So they turn to bars and they go, hey,
you want to use our channel?
It actually makes it
something engaging when
there aren't games on.
And they go, sure.
And what is Chive TV to you?
Does all the work of
stripping together or
piecing together all the
funny stuff to keep people engaged?
And they put some ads in it.
So the bar is probably
getting a nickel for
running Chive TV X number
hours of the day and
Chive's running ads and
reselling that attention.
My thought was what could be
playing in clinics across the country?
I've been to clinic franchises.
You know what it usually is?
Clinic branded ads.
Did you know we now have an
aquatic center at our main
street location?
Look at grandma getting in
and out of the pool.
That's a great ad to run one
per fifteen minutes.
Where's the content, though?
Right.
They use them as message boards,
which I think is wrong.
Chive TV looked at blank or
boring screens at sports
bars across the country.
And they go,
how do we get on all those screens,
pay someone for it and make more money?
I don't know what the clinic
version of that is.
Well, so first, the content is,
like you said,
engaging because it's
almost like that America's
Funniest Home Video type content.
Right, right.
It's right.
It's twenty four seven
America's Home Videos.
And they're and they're
they're aggregating this
content and then they're
paying the bars a little
bit just to show it on TV,
on their TVs or one or a
couple of their TVs or whatever.
Yeah.
So that's the thing I want
people to get is there are
a lot of people that create
social media content,
social media content.
That's the wrong way to do it.
Flip it.
Create media that is social.
You don't have to ask people
to watch Chive TV while
they're having a bacon cheeseburger.
They can't get their eyes off of it.
But we're hoping that if we
run enough bulletin board
ads on our clinic flat screen,
it'll sell an extra plan of care.
I think that's the wrong way to do it.
David is saying, you know,
running some ads for
potential retail items in the lobby.
Perfect.
But I would say don't how
often are commercials on TV every,
I don't know,
twelve minutes that you're
going to get like in an hour,
you're going to get like
twelve minutes of ads or
something like that.
Great.
But you have to earn their
time for the other forty
eight minutes of when that
thing is running or else it
is all noise and no signal.
All right, not to totally pivot,
but staying kind of on track,
I was watching an interview
with the people that
developed Bear Paddle.
Bear Paddle,
it seems like we're sticking
with a water theme.
Bear Paddle is a swim school for kids.
We have one here.
We took our kids when they were little.
I grew up in Florida.
Swimming was just always second nature.
I didn't realize there were
people who didn't know how to swim.
Now I'm like, oh, we're in Ohio.
My kids need to learn how to swim.
Two parts of this.
One is, I looked this up,
the company's mission statement.
It's not like, hey,
we teach your kids how to swim.
It's save lives,
save lives by teaching
children how to swim in a
fun and supportive environment.
Save lives.
That's what this company does.
Yep.
This conversation kind of went from, okay,
I'm looking at bear paddle.
Then I was thinking about, oh,
why aren't more therapists
who want to do aquatic
programs going to a place
like bear paddle and
renting the pool when they
have their slow time and
bringing patients there to
do aquatic therapy.
And then I'm sitting,
I'm standing in the shower this morning.
It feels so good.
The hot water is running on my back.
I'm like,
holy crap,
why have we not taken shower
therapy into the clinic?
We see these like baths and
pools and it's such a
hassle and you got to drain
the pool and clean the pool
and do all this stuff.
I'm like,
why can't we just take the
benefits of a hot shower,
maybe in a bathing suit, right?
We can still keep this PG, right?
But bring that therapeutic benefit.
I can't even tell you how
many patients are like, oh,
my shoulder's killing me,
but I get in a hot shower
and I get full range of motion.
My back is killing me.
I get in a hot shower and I
let the jets pulse on my
lumbar spine and I feel so much better.
Bring that into a clinic environment,
productize this type of therapy.
I think there's a huge opportunity there.
And I think it's so much
more easy to do showers
than it is to do aquatic pool therapy.
What do you guys think about that?
Tony wants to do shower shows.
That's what we're doing now
in the clinics.
Yeah, I mean,
it's certainly a unique idea.
You're saying do it for therapeutic value?
Like bring a shower into the
clinic and then jet?
They have that or something similar.
Like it's a bed.
You lay on it.
Yeah, I'm not talking about a bed.
I'm talking about you have twenty stalls.
You have people in bathing
suits doing hot showers.
Different jets, different pulses.
What could go wrong?
Non-slip floors.
No,
but I really think somebody could take
this and turn it into a
full-fledged program.
Nobody else is doing it.
Never seen it.
Never heard anybody even consider it, but
I just,
every single person tells me how
amazing a hot shower feels.
Of course, you got the other side with,
you know, there's the cold one.
You got cold showers.
Remember those cryo sprays?
We all talked about this
months ago behind the
scenes because one of us
sent each other a video of one of these
professionals with some cryo
spray and they just like
they put some I don't know
some yeah no it's like it's
like you sit down on a
chair and like there's some
it looks like a pressure
washer it's like a gun that
shoots this like cold stuff
it's theater I mean well I
mean it's part theater
right so like I you know my
gut reaction is that's
ridiculous but there are
stretch plexes right like
but I could do this at home
but the point is you don't
have to do that at home so
like I have now like
Scott's saying look up
myofascial release
techniques in the shower.
It's a thing.
This is my not shocked thing.
We talked about massage and
soft tissue work in the tub, in the water,
in a pool.
You're the only one that wants this.
Do you have to get scuba certified,
or are you underwater the whole time?
You charge more.
Walk in with flippers and a snorkel.
Listen, if someone's watching or listening,
if you're new to the show,
Tony Meritato does not like
land-based manual therapy,
but he is okay.
He is okay with manual
therapy while sitting in a hot tub,
which is bonkers.
It just blows my mind.
I don't know.
Maybe you want to elaborate.
Maybe you want to move on.
I don't know.
No, I've got nothing else to contribute.
Scott was asking for, he said,
how would your state
practice act come into play
while providing skilled
therapy services out of the
country on a cruise ship?
And my answer,
without actually being smart at all,
this is not legal advice,
it's pirate therapy.
There are no rules once
you're three miles offshore.
We can do anything we want.
PT.
Pirate rules.
That'd be great.
Here's your new business model.
Buy an old oil rig three miles offshore.
That's your clinic.
And then you just ferry people out there.
A nice experience on a boat.
Therapy.
No rules.
I can dry needle anything I
want out there.
Did you see that the Mexican
Navy ship just crashed into
the Brooklyn Bridge last week?
That was nuts.
Was it Mexican?
Yes.
Yeah.
I mean, that looks like a pirate ship.
We need to go on to, I don't know, eBay.
Where, where are they?
Where can we buy a pirate ship?
We got to go somewhere online, you know,
and we'll,
we'll see if we can buy a pirate ship.
There's one right now.
It's in Brooklyn.
Go out into international water.
Don't they like we're
outside the jurisdiction of
any state practice act.
Right.
That's why there's casinos
and whatever on cruise
ships and you can't use
them in port port.
Yeah, port.
But you can as soon as they
hit like this imaginary
line off offshore.
It was a great therapy, pirate therapy.
OK,
so then my other question is here in
Ohio and I don't know the full laws yet.
I haven't looked into it that deep.
During one of the last cycles,
we legalized recreational
use of marijuana, I think,
but medicinal use has been
legal for a long time.
My question is,
why don't we have a hookah
kind of club or happy hour PT?
I don't know BYOB, what the rules are.
I looked it up before for this show.
But I'm like, all right,
we know people prefer, you know,
drinks or weed or whatever relaxes you,
reduces anxiety, improves mindset,
all this stuff.
Why don't I do a five
o'clock hour group therapy?
We exercise.
We do manual therapy.
We do all these things with
those kinds of medicinal
use interventions, right?
when it would never be five
o'clock it would always be
at four twenty okay oh
there we go zinger when I
my first job out of school
outpatient therapy in new
jersey and I worked three
nights of the week uh where
the last patient was
scheduled at like seven or
seven thirty we were closed
at eight pm guys I gotta
tell you if we can make
this legitimate with uh
maybe it's this cash pay
practice maybe you can't
use the word physical therapy or whatever
The amount of patients from
the five o'clock to eight
o'clock hour that said that
specifically that we're
getting physical therapy and like, hey,
it would be so cool if we
could have like wine and
like cocktails or a beer or whatever.
The amount of times that
patients said that to us at that clinic.
And this was this was in New Jersey.
It was like suburban New Jersey.
I can't even recall,
but it was like at least dozens of times.
I was only there for like
two and a half years.
So it like folks were mentioning it often.
Now, of course, like,
can you make a whole
business just around that?
And it's like, I don't know,
a therapy practice.
That's like, like, like a restaurant.
It's open from like, one p.m.
to eight p.m.
or I don't know, like two p.m.,
like just the dinner or, you know,
four p.m.
to nine p.m.
or whatever.
Could you make a business out of that?
Maybe that would all certainly be a great.
Social media, you know,
cameras always recording.
Now we're putting the pieces together,
guys.
The video recording from
earlier in the show to the
patients that are, you know,
having drinks and having
the theater of physical
therapy and medicine and
treatment and all that, it could work.
Now, my professor in PT school,
Skye Donovan, has a PhD in biochemistry,
and she gave me the lowdown
on a beer after a hard workout.
She said it actually has
like the perfect
nutritional balance of what you need,
like the perfect amount of carbohydrates.
So like serving up an IPA
when you're rehabbing your TKA,
I don't know, my friends.
It feels like we can have
our own brew here.
Scott says it's five o'clock somewhere.
A little Jimmy, Jimmy Buffett,
not Jimmy McKay.
Unless it's four twenty, Scott, right?
Because we're talking about
two different things.
Well, five o'clock for the hurricane drink,
four twenty for other stuff.
If schools are using ketchup
and tomato sauce on pizza
for justification of a
vegetable in the meal plan,
we can absolutely use some
of these cocktails.
I used to know that.
a very close physical
therapist who is delivering
in-home outpatient uh care
and before she left this
patient's home every single
time she had to make him a
manhattan that was part of
the deal you know so if
we're going to put people
on on heat or ice or e-stem
at the end as kind of the
treat for the hard work
even if we're not doing the
cocktail during the workout
Why aren't we doing BYOB?
If we can do it legally,
we can do it ethically.
I think it's an amazing opportunity.
And now, you know, now we're talking, OK,
I can't charge for the
Therax beyond what Medicare allows,
but you better bet I can
charge to prepare your gin and tonic.
PT on ice.
I love it.
PT on ice.
PT on the rocks.
PT on ice.
Is it too close to Jeff Moore?
What's Jeff Moore's organization?
I-C-E.
Yeah, it's like an acronym.
I don't know.
I-C-E.
I mean, steal this idea.
I have a steal this strategy for today.
It wasn't the Savannah Bands.
It's something else.
All right, still in this strategy today.
Now I look for strategies everywhere.
So here's what creating content feels like,
because I talk to a lot of
people who are trying to start,
because now they're all
late on the bandwagon, right?
Create some content,
become a media company
within your own clinic.
It feels like a treadmill.
It costs time,
even if someone else is doing that,
there's still money or time invested.
And maybe it's still not
growing your clinic fast enough.
I don't know if I would go
with a straight content
strategy if I was going to
start a clinic from scratch.
Content marketing is hard.
You're stuck trying to post forever.
There's no break.
It means every day or every
patient you're breaking this thing out.
Without doing it, there's no payoff.
But what if you didn't have
to create content forever?
What if you stole the
strategy of a company like
Netflix and launched
content like Netflix drops
a season or a new show with
a premiere date?
a clear theme and a finale
that actually drives business.
So now looking instead of just saying,
I have three hundred and
sixty five days of content to create.
No, I don't.
I'm going to do quarters.
I'm going to do seasons and
just creating a new theme
around that season.
So this idea just sort of
breaks things down and
looks at it like a Netflix season.
Netflix doesn't drop one episode a week.
They typically launch a season, bingeable,
branded, and promoted like an event.
It works because it's
focused creative sprints.
You could be working on it
for two months in the
background and then blast
this thing out and you've
got three months.
So I tell people all the
time to do more bingeable
recording sessions or bulk
recording sessions.
You now have a predictable
schedule built in urgency.
Get this while it's hot.
This almost piggybacks on
the Chive example,
which is there's a bunch of content.
You can now run ads for you
or the products in your
clinic in your own content,
but you have to double down
and invest in it.
Then when that's over,
like Stranger Things is everywhere.
And then it's gone.
It's gone.
And then something else
three or four weeks later
comes and takes.
They understand how
attention and news cycles work.
So how would you make this
work in healthcare?
I would say introduce content seasons.
Ninety-day cycles will stick
to three months.
Pick a theme.
Spring back stronger.
Winter pain reset.
Bulletproof your knees.
Create your seasons.
Four to six core pieces of content.
Obviously video is pretty
much king right now.
Audio is not far behind.
A kickoff video, a bunch of promos, right?
Create that big piece of content.
And now you've got stuff to
create smaller movie reel,
movie trailers from it.
And then drop it like a show.
Pick a date,
promote it internally and
externally like an event.
And then recap.
Here's what you missed this week on,
you know, Real Housewives of Iowa.
And then reset.
Now you're not on the
content treadmill anymore.
You're in control.
Sprint, rest, strategy.
This sounds almost like rehabilitation.
Sprint, rest, repeat.
So the next time someone says,
what's your clinic doing for content?
You say, we don't do content.
We drop complete seasons.
So where are you putting that?
I put it everywhere.
So now we say content is king,
but distribution is...
the pope right you still
have to distribute that so
that's where earning an
audience I see cl I see I
was going to say a lot of
clinics doing it I don't
see a lot of clinics doing
it the only one I see
coming close to it is rehab
to perform they understand
who they're actually marketing to
A little bit of patience.
I would say twenty percent
people potentially wanting to work there.
Sorry.
Come there as patients.
Eighty percent people
wanting to work there.
Why would that?
They're almost the Savannah
bananas of rehab.
That's the closest thing that I have seen.
There might be others,
but they haven't reached me.
And I I'm looking around a lot.
They don't do necessarily the themes.
Theirs is almost like ESPN,
where they touch on different things,
but I can see them easily
taking this strategy and
just tweaking it a little
bit and putting it in the
mix of doing that.
Dave, any thoughts?
Well, if you're watching or listening,
I'm in the same boat of I
need both of your opinions
on if I want to do this,
it doesn't matter if I'm
mobile or if I am brick and mortar.
Of course,
I know you guys are going to say
to start on the iPhone,
but I want a complete
solution of if I record this,
because I don't want to do anything.
I want to record it.
I want to record this stuff
with patience maybe,
but can I put that in
Google Drive and then have
someone else edit it?
real quick maybe like in a
minute or two can we just
review like what are my
options maybe I maybe you
guys drop a link later on
like cameras once I get pet
like I fill up my iphone
and or I gotta pay for
extra storage on my iphone
what are my options as a
practice owner if I want to
get this up and running I
get patients that agree to
do it and I want to get it
I want to record content
but then I got to have an
editor to kind of chop it
up I don't want to do it
and what are my options
You're not going to do it.
And you're very forward
thinking and forward doing.
You're going to do it for a
little bit and then not
because I'm the same way, right?
We're all the same way psychologically.
So you could, I would have two options.
One is a team would come in,
show everybody on your team what to buy,
how to do it, what the processes are,
give them a blueprint,
run them through the blueprint.
Everybody feel comfortable.
Good.
Great.
See you later.
And that's one cost.
The second would be we come
in once a quarter and we
work like crazy for one price,
knowing whatever price you're paying,
it's going to be turnkey.
You give us access to your
Instagram page from the back end.
So that is how we post.
We're going to post it and schedule it,
write the caption.
We're going to do everything.
Turnkey.
Similar to how Tony bought X
amount of fifty thousand
words for his website.
It's like.
Tony could have figured it out.
It's not rocket science writing articles,
right?
Tony didn't pay someone to
write articles for his SEO.
He paid someone so he didn't
have to do it.
But he could have also done
a weekend course.
Here's how you write keyword
stuffed articles for great SEO.
Here's the blueprint.
Come and learn from me or
watch my videos or come do it for me.
I almost feel like we do it with Dave.
I'll find a videographer.
We'll do it for Dave for free.
Let's test this thing out.
Let's do it.
I mean,
like myself or my therapist could
do the video capturing on their iPhones,
but then could we use
Google Drive or some other portal?
Then we pay you guys or
whoever else to do it.
to take the files, to edit them,
to keep some long form,
to chop them up to short form, ten,
fifteen second reels and
clips and all that.
I want to pay for all that.
Maybe we can do the videoing
on our phones or whatever,
but I don't want to do the
editing and then maybe pay
you guys also for doing the
captions and posting them online too.
yeah I would say you come in
and you teach your staff
here's how you take a
here's how you take a good
picture here's how you take
good video here's what
b-roll is here's how much
b-roll we need for each
patient and then every time
you hit record it is
automatically going to a
google drive and then we
take that we understand but
you have to if the person's shooting
Is going to be one of your clinicians.
They need to understand what
the final product we want
it to look like.
This is why you do like if
you're going to do B roll
of a patient walking down the street,
you shoot them from behind.
You shoot them from the side,
shoot them from the front.
You shoot close ups of their
hands like different things.
Give them a shot sheet.
That's called a shot sheet.
You give them a shot sheet and you say,
I need at least six of
these out of ten for us to
turn this into a vignette
for that patient.
ask them these six questions and just,
and record them face on with the audio.
Cause now the videographer is going,
I got the B roll and I've got the,
I've got the, the, the audio and the,
and the, and the one-on-one,
the closeup that I can mix together,
but spell it out for clinicians.
They're smart.
They'll figure it out.
And they don't need to be
convinced them where the,
the AI or the ROI is on this.
Tony, what do you think?
You went quiet.
What do you got?
No, I'm just I'm listening.
I'm thinking it reminds me.
So one of the issues I'm
going to give the issue and
I'm going to give the solution.
One of the issues to the idea of like, OK,
let's create a season of something.
I love it.
I think it's awesome.
I think that's the right way to do it.
You put it on social media
and it's going to be gone in a week.
And then then what?
Like it's hidden.
The advantage that Netflix
has is when I go to Netflix,
I'm on their platform.
So they can continue to
suggest what I might like.
And that season recorded
three years ago might still
keep coming up so they can
keep putting it in front of me.
But if I'm a private
practice owner and I put it
even on YouTube,
which there's videos from a
decade ago that still come up,
it's hard to get that stuff pushed.
So that's why I'm on the treadmill,
the content treadmill.
I never get off.
I never stop.
But I was watching a YouTube interview.
This guy, Omar,
he used to work for Think Media.
He left.
He went on his own.
I can't pronounce his last name, but...
He was interviewing a woman,
and she was like, look,
I only do paid media.
I only do ads.
And this goes to Will Boyd,
who was on the show not too long ago.
He said the same thing.
But this woman was like,
I didn't have Internet access.
I only had a phone.
I couldn't upload videos every day.
So I can make one piece of content,
pay for that content to get
pushed in front of everybody.
And now for a year,
I never had to make another
piece of content again.
So you take Jimmy's idea,
create the season,
let it run organic initially,
but then pay to push it out there,
especially if it shows that
it's something people want to watch.
And now this is like right
in Dave's world.
Now you don't have to keep
creating that content anymore.
You get it done right the first time.
You let it test itself,
prove itself that it has
worth because people
watched it organically originally.
And then you just put paid
ads behind it to keep
pushing it out to new audiences,
bigger audiences.
But you work ahead, right?
That's the thing I hear from people like,
you know, Tony,
we'll run this challenge in
like the Facebook group, right?
Every once in a while,
a thirty day challenge.
And a lot of people, I mean,
I don't I don't have any
data to back it up,
but I can I can only draw the graph.
Everybody's here.
They're all in.
If you do video one, two,
and then we slowly like,
what is that challenge going on?
Right.
It's simple, not easy.
What if you took my first idea,
Tony's yes.
And, and layer this in,
you only create content once at one,
every three months, uh,
one out of every three months.
If you're a clinician, uh,
Right?
So you only have to be releasing.
Sorry, let me say releasing.
So you're recording content for two months,
and then it's your turn to
release everything that you just did.
And then you stagger that
with three or four clinicians.
So there's your...
active content that is
coming out every single day.
The deeper movie stuff,
the my six hundred pound
life episodes takes a while to shoot,
record, produce and release.
That's your movie.
So you've got TV,
which could be live and
turned around very quickly.
And you've got movie quality, deeper,
longer form,
harder to produce stuff in
the background.
I think you only need four
of those a year for themes.
But then you can have the
stuff that Tony's making
with CapCut or as James says,
Opus Clip AI or other.
And those are great.
What I'm also saying is
these tools are fantastic.
I could go to Home Depot
right now and buy enough
tools to build a house.
Jimmy should not be building your house.
I have access to the tools,
but am I actually going to use them?
Use them well and use them regularly.
I don't pay someone to cut
my hair because I couldn't figure it out.
I pay them because I don't
want to risk looking like a
jackass for two or three weeks.
Why not just pay Rod down
the street because he's my man?
So what I'm saying is this
will not be for everybody,
but the general concept is
instead of looking at like a treadmill,
look at it like four movie
releases per year and also
sprinkle in some reactive stuff.
And I think if you dollar cost average it,
you say, hey, okay,
I'm going to invest five
thousand dollars in some great content.
But that content is going to take me,
you know, the next twelve months,
like it's going to carry my
business through twelve months.
That's very different than
somebody like thinking, man,
five thousand dollars and I
got to do this every month.
No, you make one big investment.
That's what I did.
It was a hundred thousand
words of content content before chat GPT.
It was seven thousand dollars.
I would never normally spend
seven thousand dollars,
but I knew that this was
going to be a year's worth
of material that I was just
getting right now.
You know,
and I knew that I was never going
to do it because I had
fallen off that wagon a
hundred times already.
I've got the best of intentions,
but I don't have the follow through.
So I had to outsource that.
Here's how I look at this.
When I was in college,
Jimmy wanted to run him.
I wanted to own a bar.
Then I went to work for
Uncle Frank for a summer
and I was a bartender and I
got to do bartender stuff.
And at the end, my Uncle Frank,
he knew where this was going.
Uncle Frank goes, Jimmy,
do you want to open a bar
now when you graduate from college?
I said, no, Uncle Frank,
I want to go to bars.
I don't mind being a
bartender two nights a week
because that's awesome,
but I would not want to do
this five nights a week.
But that's a great way to expose it.
Now, what I wanted was energy,
being around people, right?
I realized it was not in a
bar and owning a bar is way
different than going to a
bar or just being a bartender.
So what I'm saying is,
People now,
I don't think you have to
convince many clinic owners
or business owners that
being in front of people is terribly,
terribly valuable.
You need to be doing it.
Are you going to do it though?
Or are you going to start and fade out?
If it's important,
and I think we said this years ago,
it used to be media
companies had tech divisions.
Now tech companies have
media divisions because I
left radio because I
realized I couldn't be one
of six radio stations in a
market and actually compete.
Every single business is
potentially their own TV, radio,
and newspaper organization.
And you have to act like that.
Start hiring either full-time,
which Rehab to Perform does.
If that's not scalable, fractionally.
Hiring someone to come in
and work for you all the
time in the background or
come in four times a year
and create stuff for you.
I like Scott's idea for Dave.
Dave,
shoot a day in the life video of a
New York home therapist.
Videos highlight all the
struggles and challenges of
treating patients all
across the city and the
difference between different boroughs.
This would be a great video
series for Dave to do to
recruit people to work with him.
Right.
This is the few, the proud, the Marines.
Dave doesn't want someone
who is going to coast along
to apply to work for him.
Then he hires them in three months later.
Like my feet hurt because
I'm walking around New York City.
What did you think was going to happen?
I don't like riding on subways.
What are you doing here?
Right.
So this this would be if you created.
Here's how I would start.
Do five videos.
Follow one person in each
borough because it's cute.
Or neighborhoods.
Where do your therapists,
are they generally zoned in
different areas?
Mostly Manhattan and Brooklyn.
A little Queens.
Not right now, but sometimes in Greenwich,
Connecticut area, Westchester.
So do a video on each therapist.
This is, I mean, Dave's day in my life,
Steve's day in my life,
Mary's day in my life.
And do a getting ready with
me or do a POV video.
And there's your, you do one really,
really well.
And then you run the hell out of those.
There's your ad campaign.
Yeah,
and I would do it like Casey Neistat
style.
I can't think of who the other guy is,
but I would look at the
vloggers that were really
popular when this was a thing.
And I would include like you
going to baseball.
I would include you, you know,
taking care of your son,
like all the personal stuff,
not just the patient care.
Oh, yeah.
day in the life like but I
would also so while you're
highlighting that work-life
balance I would show the
hard parts of the job like
I said this before we ran a
we ran a new a full color
page newspaper ad uh twice
a year as a contest for the
radio station I ran and the
contest worked like this we
printed a script that you
had to look into a camera
and read so we needed to
see your personality how do
you sound whatever and the
script was I want a job
working for ninety seven nine x
I'm going to work for state minimum wage.
I'm going to work nights and weekends.
I'm going to be last on the
list to get any free CDs or
concert tickets.
This is the hardest job in
Northeast Pennsylvania,
and I'm here to get it.
Essentially, it was you saying out loud,
I want the hard thing and
I'm willing to work for it.
And then we did a contest.
We brought finalists in to
be on the air with me for an hour.
And then the audience,
the listeners voted on who
would be your next radio DJ
for the weekends.
I think Dave's clinic
position out of a hundred people,
out of a hundred clinicians, Dave,
how many people would
actually be good fits
working with you out of a hundred?
Ten to twenty.
Good.
Maybe this is a weed out
like this is the few, the proud,
the Marines, right?
So it's like it's the travel thing.
Plus,
it's like it's not just like treating
random patients.
It's like you have to have the intangibles,
the soft skills.
You got to be presentable.
You got to like have your a
game all the time.
Yeah.
It's it's multiple things.
I haven't made it easy on myself,
let's be honest.
Yes,
but that's why you're able to charge
so much, right?
Because New York is in the reverse.
Like,
I don't want to go out of the house
and have to truck my ass
fifty blocks to go to that clinic.
We can pay more.
We did this at Fox,
and they turned it around.
So I came in one day and had
to steal this strategy moment at Fox.
Like,
how do we increase number of
applications of geriatric
clinicians wanting to work for Fox?
I said, let's change a word.
They said, what word?
I said, we don't take applications.
I'm going to steal it from the Marines.
We take commitments.
So we changed wording, right?
Just one word change.
But if I was, what's that, Rory Sutherland,
a word or even like an
image in an ad can change everything.
So we changed applications to commitments.
Well,
the number of people submitting to
work with us went down.
But when we looked at it long enough,
we were finding better people.
They changed it, though,
because somebody looked at
the data months later like, well,
it's down.
What did we change?
We changed the wording.
Change it back.
And your batting average went back down.
So the number of at-bats went down,
but our average went up.
Somebody didn't like that
because they were probably
being graded on number of
at-bats and not batting average.
So I don't know.
Commitment feels like –
It's not the,
this is not your average job.
I'd lean into that if I were
recruiting for a hard, hard job.
Around this video style,
Scott Embry on the LinkedIn
live right now, he said, I think he,
so he said these views,
these videos get a lot of
views on YouTube.
I'm pretty sure he's
referencing like the day in
the life video.
Tony, have you seen that on YouTube?
Like the day in the life of
whatever gets a lot of
views compared to just like
normal like videos?
I've never seen PT versions
of that get a ton of views.
There are a couple female PT
influencers that put out
those videos and they've
done well on Instagram, I think.
Yeah.
YouTube, not so much.
But like Jimmy said, it's not about views.
It's not about monetizing the views.
It's about finding the right person.
I would pay for that.
I would have said you personally,
I don't even think one in a
hundred is really the right
fit for you because what
you do is so tailored and so unique.
But regardless,
I still think it's
something that you
absolutely should be doing.
Let's talk about this off air.
I got to go to a meeting in three minutes.
So let's do party shots.
Let's grab it.
All right, my parting shot real quick.
Your best idea is hiding
behind somebody who said
that is the dumbest idea I've ever heard.
Whether it's serving BYOB
alcohol at your next
physical therapy visit,
taking showers with your patients,
or going on a cruise,
your best idea is hiding
behind your dumbest idea.
This has been one of the most unique,
funny episodes,
at least for me personally,
that we've ever done.
Video, video, video.
We need,
my practice counter here is pain relief.
We need to do more video.
I definitely want to do more
stuff like Savannah Bananas,
a ton of examples,
a ton of tactical steps here,
and not just theory,
but actual things that you
can actually implement.
So that's my parting shot.
Yeah,
don't be the old man screaming at clouds,
right?
I think a lot of people who saw,
and if you look at Savannah Bananas,
a lot of people were like,
we're ready to light the stadium on fire.
You are sacrilegious.
This is ridiculous.
Take the elements.
He took the elements of the
Harlem Globetrotters, right?
And somebody did some
research in the comments too.
They said the reason they
think the Harlem Globetrotters died out,
they did it too much.
they did like four,
they were doing like four
hundred games a year.
Right.
So I think
History is taught because we
want to make sure we don't repeat it.
But take the elements, that's chemistry,
right?
And then figure out how to
reconfigure those elements
for today's society.
And I think you got yourself
something great.
We're back on Tuesday.
Make sure to subscribe to
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We should have some sort of
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Subscribe and make sure to
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Double smash.
We'll see you guys soon.
We'll see you guys at four
twenty on Tuesday when Tony
is going to be our bud
tender at his clinic in Ohio.
We'll see you guys later.
Have a good weekend.