Exactly.
I should just hit record before we,
before I start everything.
It should just be, yeah,
it just should be always
recording at all times.
That's, that's how you get the good stuff.
And for clarity, just for you,
I've already recorded your intro.
But I did it at the end of the episode.
That's where people are like,
wait a minute.
How do you know what you're
about to talk about?
I'm like,
because I'll record it at the end
of the episode.
When do you write your note as a PT?
At the end of the episode.
I'm like, you'd never do that before.
Jeremy, welcome to the show.
I feel like I know you
because I listen to you
talk a lot and write.
So I read.
I have your voice in my head.
How do you explain to people,
because we'll get to what you used to do,
How do you explain to people
what you get to do now?
Yeah,
so what I do now is I run a digital
marketing company.
It's called Patch.
We help primarily cash-based
physical therapy clinics
just do marketing better
for the most part.
So it's really anything on
the digital landscape side of things.
So everything from Google
Ads to SEO to setting up
backend systems through CRM,
email marketing,
really anything that
doesn't involve the local
marketing side of things,
we help them do those things.
Yeah, that's kind of what I do now.
I love when I talk to the
people that you probably
like to serve and they're like,
but I could do everything
Jeremy just listed.
And Jeremy's probably like, great.
Go do why have it?
Number one,
why haven't you done that already?
And number two.
how hard could it be?
It's not rocket science,
but the question is,
and I think someone
reframed it really well, anybody can,
just will they?
When potential patients look at PTs,
they're like, I could just Google this.
It's like, great, why haven't you?
Because you're looking for
guidance or to someone to plan it out.
When I did my last
longer distance triathlon.
I wanted to have a good
experience on race day.
And I know enough about
triathlon that I could plan a training,
uh, plan.
And I hired someone because I was like,
I want someone who's better
than me to do it.
Um, and they did.
And I loved it.
And I was happy to hand money over.
That's like the one thing I
want to talk about people too, is like,
as PTs, we're such bleeding hearts.
We have this Peace Corps
gene that we're like, if it's not covered,
how can I figure out a way
to deliver it without getting paid?
And I'm like,
I'm not saying like hose people,
but I'm saying if you're delivering value,
did you ask your patient if
they don't wanna pay?
So we'll get to that.
But first thing I want to talk about,
let's go backwards now.
That's what you get to do now.
And I think you're in a
perfect position to do that
now because you were your customer,
right?
Like you built Ripple.
We can talk about Ripple, which is...
ridiculous name for a clinic
but like maybe that's why
you picked it because it's
like doesn't make any sense
why isn't it something
something physical therapy
it's like I don't know
maybe because he wanted to
say it was different you
built ripple from the
ground up what was it and
then you scaled it
automated it and then you
sold it like this is like I
want to know was that part
of the plan or is that part
of the journey like walk us
through what growth looked
like for ripple
Yeah.
So I started in,
I guess like even a little
bit of backstory about, about me.
Yeah.
So it was during COVID.
Um, I'm actually,
so I'm a massage therapist,
strength and conditioning coach as well.
So I'm not, I'm not a physical therapist.
I get long story short.
I moved to Boston, uh,
because for PT school
realized that PT wasn't for
me because I had like,
I worked as like a PTA job and.
you know,
it was at the hospital and
inpatient physical therapy.
And I was like,
this is not what I thought
I was signing up for.
Basically.
I thought I was going to be
with athletes and doing a
little bit more on like the
AT side of things.
So,
I didn't end up going to DPT
school and just kind of
turned myself into this
like hybrid provider, I guess,
for lack of a better word,
where I got my massage therapy license,
took all the PRI, FRC,
all of those certifications
and just did this like, you know,
kind of like strength
training slash manual therapy, like,
you know,
personal training service in
downtown Boston.
So I was working at a clinic.
It was going great.
It was awesome.
I had a full caseload.
It was, you know,
I was doing exactly what I wanted to do.
COVID hit.
clinic I was working at shut
down um and so from that
point you know I went
self-employed worked like
that coveted summer you
know treating people
outside in their homes
wherever I could just to
you know see the people I
was seeing beforehand and
things actually got busier
for me during covid because
I was providing that like one-on-one
service and almost like this
concierge type service.
So, you know, I was like,
I think I have something here.
Um,
obviously this is a weird time in the
world, but you know,
I'm going to kind of go all
in and open up this standalone space, um,
in downtown Boston.
So that's where ripple was born.
So we started that in
know long story short with
that is yeah three years
kind of went by and was
able to grow it to we had
seven pts so we're fully
cash based we didn't take
any insurance or anything
like that um you know we
ended up we we had two
locations and I sold it in
uh november of last year so
a few months ago and yeah I
think like like you said um
I was in a situation where
like I hired a marketing
company to do those things
that you know I thought like
I don't really know how to do this stuff.
And like,
I need to like grow this clinic
and be a manager and pay the bills.
So I hired a Boston based
marketing company to do SEO
and run Google ads and all that stuff.
And kind of got burned by them,
to be honest with you for
ten thousand dollars later.
And I was like,
I got to figure this stuff out on my own.
I suppose if I want this to work,
ended up falling in love with it.
And that's really like where
our clinic was able to grow
and kind of led me to the patch really.
That's awesome.
I think one thing that
jumped out at me is that
timeframe that you're talking about.
A lot of people shrunk.
A lot of people got real small.
Do you know what I mean?
Like a lot of people were like,
I'm just going to be safe.
And you did quite literally the opposite.
Like you built something in
the middle of what
everybody else was shrinking.
Did that feel, I mean, how was that like?
it was it was just such a
weird time right because it
was you know one week mass
mandates were lifted we're
all good to go we're in the
clear and then the next
week everything was like
rolled back and we can only
have one person in the
clinic at the time and it
was just such a bizarre
like time of year but
Again,
I think super lucky timing-wise
where because we were doing
the one-on-one care and the
six-minute care and all of
the PTs were seeing one
patient in a private room,
people gravitated to us
more versus the insurance
clinic that needed to have
five or six people in there at a time.
That's where people started
seeking us out because they
felt more comfortable
coming to see us versus the
traditional PT route.
Yeah.
I want to talk about a
phrase that I'm not sure I understand.
And I didn't look at,
I didn't look it up on
purpose because I figured, Hey,
I'm going to talk to Jeremy.
He's going to know what it means.
He can just teach it to me better.
The phrase is enterprise value.
Like what is it?
And then what, I mean,
obviously I don't know what it is,
or I haven't used that phrase before.
Like, what is it?
What should I and the
audience like clinic owners
know about it?
Yeah, so enterprise value,
if you had asked me a year ago,
even like I would have no
idea what you're talking about either.
This is all stuff that I
learned during like the
sale of my business.
And really what enterprise value is,
is doing something to set
your business up to have bigger,
like long-term scale to it.
So if you do go and sell that clinic,
adding more enterprise value
means that your clinic is
worth more money if you do
go and sell that that
business so for me you know
like again like i
kind of got to the point
where my clinic was automated.
I had somebody approached me
to sell the business.
I kind of thought that, you know,
I knew I wanted to go all
in with Patch and, you know,
eventually either wanted to step away or,
you know,
find somebody to buy this thing
or take it over.
So when I got approached for
the sale of the business,
I I was kind of forced to
start learning all these
things of like what is
enterprise value what can I
do to set myself up um you
know it's adding key
employees it's having
back-end systems all these
different things so it's
really anything you can do
to increase the value of of
what your clinic is worth
um that that probably
requires people stopping
pausing and taking and
being able to look at take
stock of something now and
look down the future
I feel like not all but a
lot of people are like
they're so underwater or
they're so up to their
eyeballs in the now that
that's something I'm never
gonna do and we know like
with retirement accounts a
little bit now helps a lot
later and there is a point
when you can't catch up so
what advice would you give
to someone who's like in it
now and is like hey I'm not
planning on selling but like maybe
what advice would you give to them?
Like, Hey, like,
like I want you to scare them a little,
like you need to pay
attention to this or else
there will be a point in
the sand where you've gone
too far and now it ain't possible.
Totally.
Yeah.
I think, I think the biggest thing, right.
And this is what I talk with
a lot of clinic owners
inside of patch about is
you need to start like
figuring this stuff out now,
because eventually you're
just going to like,
you're not going to want to
run the clinic anymore.
You're not going to want to
be a therapist or like,
you're going to want to try
to do something else.
And if you don't start
slowly chipping away at building systems,
you know,
having a key employee in place
that you can take a
vacation if you want to,
and things don't totally crumble.
Um,
Then, you know,
not only you're going to work, you know,
ten,
fifteen years on building this
business and you're going
to have nothing to show for
it at the end of the day.
That sucks, obviously.
Right.
And I always tell people to
like it doesn't matter if
you're trying to sell the
business or automate the business.
So you have like time and
location and freedom.
You're doing the same exact thing.
The process of both of those
things are exactly the same.
Doesn't mean you have to
sell the business.
But I think the end goal should be, again,
like if you want to take a
couple week vacation and
the clinic still makes
money and it runs and you
don't need to step in and
hop in Slack or answer emails,
that's really the goal at
the end of the day.
So, you know,
regardless of what your end goal is,
that's what you should be shooting for.
Yeah.
You said part of Ripple's
success was built on digital marketing.
You said you got burned and
you figured out sort of how
to do it yourself.
Hey, how hard could this be?
The difference between you
and someone else saying, well,
how hard can it be is you
went and did it like you researched it,
which again is not for everybody.
Right.
Somebody asked me to do
something outside of my domain.
I would just never do it
because I don't want to.
Like, that's that's the thing.
I don't want to learn about plumbing.
I want to hire someone to
put in a bathroom for me,
but I'll learn about how to mow my lawn.
I'll do that.
Right.
So like figuring out what you're good at,
what you like to do.
You said it was really built
digital marketing with that email,
that SEO.
Why do you think so many
clinics ignore this?
Like even if we're like,
this is important and they agree.
Why do they ignore this?
And then also what's working now?
Like what's the next thing
from email and SEO that
someone should be at least
be paying attention to?
Yeah, totally.
So I think the reason it
worked for me is because
know clearly like I said at
the beginning I'm not like
your standard clinician
where I think a lot of pts
that I talk with like
they're clinicians at heart
they're not really like
business owners maybe they
just like kind of stumbled
into this because they want
to give a little bit better
care especially on our end
with like the cash based
pts so like for them going and like
Removing time away from the
actual treating side of
things and giving that care
to sit in front of a
computer and learn SEO or
the inner workings of Google Ads,
that is not appealing to
most PTs that I speak with.
For me,
I loved diving into that stuff
because my heart wasn't
totally in the clinician side of things.
I was more than happy to
pass off all of my patient
care to my staff PT,
and I can go and figure out
this marketing side of things.
So I think most PTs don't
end up doing this because
they just don't really like doing it.
And that's totally okay.
As a business owner,
you have so many other
things to worry about.
You've got to fulfill.
You've got to be a good leader.
You've got to do all the local marketing.
And I think that's what a
you know an actual pt
actually loves doing um so
I think that's why that's
that's where like kind of
patch comes in and I think
we've we fit very nicely in
a lot of businesses because
we kind of handle all the
stuff that needs an
industry expert to do and
it's always the stuff that
people like clinic owners
just don't want to do so
that's you know kind of my
thought process on you know
why I think most pts don't do this stuff
In terms of what I'm seeing moving forward,
I think AI is obviously the
big buzzword with all this
stuff coming through.
It's been really interesting.
I think it's still too early
to tell in terms of the AI
and how it's going to
affect Google Ads or SEO.
Obviously,
when you Google something right now,
Google will spit you out
almost like an AI script of
some of the key points that
it's then crawled on the internet.
For local services,
it seems like it's still
like everything's about the
map still in your SEO ranking.
So I don't see that being
disrupted just yet.
But I think at the end of the day,
it's all about content and
putting really good content
out there on all of the
platforms because that's
what OpenAI is going to do.
It's going to pull from your
Instagram account, your Facebook,
all the blogs that you write,
your website quality.
And then that's what's going
to be like your traditional
SEO in two or three years from now.
Yeah.
The basics still kind of are
going to apply.
Exactly.
Bring bring value and value follows.
I was in radio for fifteen years,
decade and a half.
One of the worst questions
you could ask a band is
where did you get the band name?
But as I'm sitting here,
you were talking about like gaps,
like was patched like a way
to like patch a hole or
patch a gap or it was
something different.
Yeah, there you go.
You nailed it right there.
Yeah, that's like we have like, you know,
if anybody books a demo call with us,
we send them over like a document of like,
here's what Patch does basically.
And like the image on the
front of it is like a
bucket with all these holes
that are like indicative of like,
if you're not running ads
or sending a newsletter and
like Patch comes in and
literally patches those holes for you.
So that's exactly it.
I was trying not to ask the
band where they got their name,
but I had to ask because I was like,
this one looks obvious.
Maybe I should have asked
Nickelback because I still
don't know where the hell that came from.
Now that you launched Patch,
after you book one of those calls,
What are a few of the
mistakes we talked about, you know,
not paying attention to or
not doing SEO or email marketing?
What are some of the other
mistakes that you see?
And this is where you get to
look like a genius, right?
Because you come in and
typically it's like, hey,
let me take a wild guess.
You have this problem and this problem.
What are the typical ones
that other people out there
are maybe listening while
they're driving in their
car and they're going, oh, that's me.
OK, got it.
What's the typical what's
the low hanging fruit?
Yeah, I always start of like, you know,
I still think and I'm
obviously a big believer in
email marketing still to
this day because it's
something that like you own that list.
You know,
you're not at risk of like TikTok
being shut down and totally
losing all of your distribution.
And I think, you know,
most of the clinic owners I talk to,
they're not doing something
as simple as sending out like a weekly,
biweekly, monthly newsletter,
just like with clinic
updates to stay top of mind.
with their list.
All clinic owners,
they're doing all these workshops.
They're doing a really good
job of generating leads,
but then they don't do
anything with those leads afterwards.
So a very simple newsletter
and then quarterly, every six months,
just like reactivation
campaign to try to get
those people back in the door.
That's a really easy way to
generate tens of thousands
of dollars for your business.
And most, again,
clinics aren't doing something like that.
A lot of what we do
obviously is like the
backend system side of things too.
So, you know, we build everything out.
We build out like custom
CRMs for all the businesses
that we work with.
Same sort of issue, right?
Of you're doing these
workshops or gathering
these leads from these
events or whatever you may be doing.
And then they're kind of
going into nowhere
basically of like what some
people are on this piece of paper.
Other people are in this Google doc.
Some people are in Squarespace.
So we just try to centralize
all of that by building out
a CRM and then you can
follow up with people and
make it really easy.
I'll give, I'll give people the example.
Like I think before we,
this is why we should hit
record immediately.
It's like,
cause some of that good stuff
just gets lost and talk about,
I put things in funny stories, right?
Cause stories resonate with people.
Is your goal to just run
around and get a bunch of
girls' phone numbers or is
it to do something with them?
So like, congratulations,
you walked out of the bar
tonight with fifteen phone numbers.
Okay, but now what?
Like, do you want to go on fifteen dates?
So do you think you need to
do something with that?
Like, maybe you need to send a text.
Maybe you need to send a follow-up.
How can you be different?
And a lot of times it's like,
don't get stuck on that one KPI.
It was like,
we got twelve hundred email addresses.
Awesome.
What do we get?
Think like a PT.
What are we going to do with it?
Oh, we're going to send them a newsletter.
And I get nervous when someone says,
I hate the word blast.
Can we blast this out?
And I'm like, can we not?
Like, cause that just sends flake.
Like to me, that's like fling.
That's like ready fire aim.
I'm like, okay.
Like I read your emails and
I get lots of emails and
there's something to be said for like,
just show up in their inbox and just make,
even if they never open it,
your name and a subject line,
you showed up and that's, um,
that's a ping.
That's one little touch.
But if you earn my trust,
actually it's a unique time
that we're talking and I
believe it's ten years.
Seth Godin has written a
blog post every day for ten years.
He's written a sentence.
He's written twenty seven pages.
He's on every day for ten years.
When I see Seth Godin pop up
in my email box more often than not,
I open it not every day.
I can't.
Seth, ten years.
Come on, bro.
He knows it.
But he's like, I'm here.
And so when Seth Godin has
never blasted everything,
he's never flung something out.
He's never just had to do it.
He decided this is my medium.
and I'm gonna show up,
but he leads with value first.
So I agree with you, but I would,
and I'm sure you would,
I wanna know your thoughts on this.
It doesn't need to be,
I worked with a client once who was like,
it needs to be an update of
everything we're doing.
And I was like, that feels too wide.
Like that's the newspaper.
Can you teach me something?
Make me laugh?
Make me raise my eyebrows?
I always call it the eyebrow test.
Like, didn't know that.
That's cool.
So when I hear someone say, just blast it,
like it is cringe mode to me.
And I'm sure you call it that.
So you must know that
because I open your emails
more often than not.
So how do you approach, like,
what am I going to do when
I actually do hit send?
How do you,
what is your process for
yourself and for what you
teach other people?
Yeah,
I think it's a great point and
something I'm always
thinking about as well
because people's inboxes
are so valuable too.
And how do you get to that
point where you are that
person where I am going to
open this more often than not?
Again, not every time,
but I think the number one
thing for that is you've
got to lead with value first, right?
The emails that I send out for Patch,
I send two out.
The Tuesday ones are kind of
just my thoughts,
kind of like the Seth Godin one,
where I'm just kind of
writing about what I'm thinking about.
And then the Friday ones are
all the content that I
consumed that I really
liked that I think other
clinic owners will also like as well.
So I'm just building some
reciprocity with people.
Great.
And, you know,
I'm not like I'm not like saying like,
hey, you know,
perhaps is running this
huge deal today or like, you know,
you got to move forward
today or anything like that.
Like those type of blasts.
Like I'm only do I'm like
very picky about when I'm doing that.
And we look at like clinics the same way,
too.
And that's a lot of people
that come to patch where
they sign up with us and they're like,
I want to run this deal.
Like, well,
you've never sent an email to
your list before.
This blast that you're about
to send is not going to
work because you have no
trust with your list.
You've provided no value.
And maybe they met you at a
workshop six months ago,
but they have no idea who you are.
And if you say, hey, buy my thing,
that's the first touchpoint
you've had with them in six months.
Yeah, it's not going to work.
It's cringy.
Like it's.
you know, Seth, uh, not Seth Godin,
which is the opposite.
Gary V is probably the
opposite of Seth Godin.
There's two people who are
probably more different,
but they probably say the same stuff.
If you boil it down just different,
how they say it is differently.
Um, Gary's famous book is, uh, jab, jab,
jab, right hook.
The idea is jabs are like Gibbs.
Like here's a thing that I
thought you might like.
Here's the thing.
By the time Gary says,
I have a book for sale.
You're like,
I feel like I owe him to buy it.
Even if I'm not going to read it,
like I owe this guy.
Like that is,
building cred with someone.
I have a shelf full of Gary.
I've read half of them, but I'm like,
I'm going to, but at that point I've just,
he's given me so much.
I feel like I owe it to him.
So if, but if Gary came in hot,
even if he had the greatest
book in the world and just said,
buy my book,
I don't know who you are, dude.
Like we met once, right?
Let's get married to a girl
that you got her phone
number six months ago and
then just texted in hot.
Let's go on a vacation together.
Who, what are you?
You skipped some steps, man,
which is super obvious in
the relationship example.
But I think I hold people's
feet to the fire.
It's the same thing.
If you do it in your business, super weird,
super cringy.
And then you're like email
marketing doesn't work.
uh no signing doesn't work
no dude you did it wrong
like there's a right way to
do it and a wrong way to do
it and you did it one of the wrong ways
Totally.
And I think the data analogy is perfect.
It's like, all right,
you've got all these phone numbers,
you've got all these leads.
And then if you're not
putting them into a CRM and
then sending them some sort
of nurture email sequence to talk about,
especially again,
in the cash-based world for us,
we have a lot of education to do.
So if we're not telling them about like,
hey,
here's the difference between in and
out of network,
and here's why our service
is a little bit more expensive,
but this is what you get with it.
So if you're not educating your
patient base on those things
and then you say hey book
this evaluation or come get
married to us and spend two
thousand plus dollars on
this package it's not gonna
happen right and that's
where you there's there's
just steps to all that and
I think a lot of clinics
it's very low hanging fruit
but it's just something
that gets missed now the
other side of that spectrum
is if you mentioned a
reactivation campaign and I
don't I hope this is
listened to by people who
know what we're talking
about and don't I want you
to be like what these guys
are just talking gibberish
A reactivation campaign is
reaching out to someone you
went to high school with and being like,
hey, man,
I saw that post about your kids.
I haven't talked in ten years,
but we had this connection before.
Remember,
I used to sit next to you in
social studies,
and I just wanted to say
I'm glad you're doing well.
And then shut up.
Or in business, it might say,
just checking in on how you're doing.
Are you still running marathons?
Because I remember that about you.
Is there anything I can help with?
Then shut up.
But that's different because
you already have that.
It's the reactivation campaign.
You've hopefully earned it to do that.
You must see people find so
much money under their
couch cushions in reactivation campaigns.
It's sitting there.
A hundred percent to like
tens of thousands of dollars every,
you know, every quarter or so, you know,
when you do these in this,
where like you need to do
them like tactfully though,
you can't just say like, okay,
I'm going to run this
reactivation campaign.
It's what's going on.
Like, you know, like right now in Boston,
right?
Like it's finally nice out
the Boston marathons going on.
So it's like,
let's lean into like running
a little bit and let's find
all the runners that are on our list.
Cause we have all that
organized and here's
everybody that we have, you know, the.
We met at a running event or they came in,
you know, whatever it might be.
And let's do our
reactivation campaign
around our runners because
it's very timely right now.
Everybody's trying to get outdoors.
It's spring Boston marathons going on.
Let's reach out to them
about running related injuries.
Let's talk about that in our newsletter,
educate people, our content,
our Instagram posting
should be about that.
And you're not just like,
you're not just like
throwing stuff out there
willy nilly and hoping that
people take you up on it.
There's gotta be a little
bit of strategy to it.
You're saying hope with the
people it will resonate
with and it will not
resonate with everybody.
Like go into it.
There's no,
it will resonate with everybody
for anything.
If you're saying the thing
that they're thinking or feeling,
cause they're watching the
new Nike commercial around
Boston or the billboards
that I'm sure are going up
around the marathon.
And they're thinking like, man,
I wish I was running again this year.
And could you do a campaign?
They go, if you're not running this year,
You got three hundred and
sixty four days like
sending a message out the
day after the marathon to
steal all the hype of the
race and be like three
hundred sixty four days
until we run again.
Are you going to be on the
starting line or not?
Like then shut up and shut
up and it will not resonate
with everybody.
You might send a thousand
emails and you might get three,
but that's three more than
you had yesterday.
And it costs you nothing.
And for the people that don't respond,
they're like that.
I get it.
That's just not me.
And that's cool.
That's not me, but that's cool.
That's, that did not bother me.
Right.
I wish more owners wouldn't
understand that, that,
that value that you earn is
it's quantifiable.
Yeah.
And I think a lot of, a lot of it too is,
is,
You know, we don't like,
you shouldn't be worried about like, oh,
I'm bothering this person.
It's like we're bleeding hearts.
Yeah, I know.
But it's, uh,
we provide so much value though, of like,
yeah, like I remember,
like I reached out to one guy, you know,
when I was running ripple,
it was like six or eight months.
I was just following up.
Hey, what's going on?
How's the shoulder need anything?
Nothing, nothing, nothing.
And then finally he responded back.
It's like, Hey, sorry, I've been traveling,
whatever it might be.
And then like, he came in and, you know,
six months later, he's, you know, like he,
he like pulled me aside.
He's like,
thanks for staying on top of me.
Like,
I appreciate you continuing to reach
out because what we do is
life-changing for a lot of people.
And I think we forget that it should be,
that should be like, you know,
you should talk about that
in your messaging when
you're marketing as well.
Uh, Jeremy, we're going to play a game.
Are you ready for game time?
Let's do it.
All right, game time.
We're going to play marketing myth busters,
physical therapy, healthcare edition.
I'm going to throw out some advice.
You're going to let me know
if it's a myth or a must,
and then you can give a
quick explanation.
I'm going to say, here's a bold statement,
Jeremy.
Email marketing is dead.
Is that a myth or is it true?
Total myth.
I think everything we just
talked about just dispelled that as well.
I think it's one of the only
platforms where you still
own all that information.
It's easy to reach out to
people and people value their inbox.
So you need to be inside of it.
They do.
I need to be inside of you.
That's what a marketer says.
That's how you sell something right there.
Jeremy,
you need to post on social every
single day.
Is that myth or is that must?
I think myth.
I think especially right now,
I think it's quality over
quantity right now.
But I think the days of not
being on social media,
being on social media is
non-negotiable now.
So you don't need to be posting every day,
but you need to have
quality content up there
that people resonate with.
You don't need marketing if
you're referral-based.
I think like to a point, sure.
Like it depends on how big
you want to get.
I think that's how you need
to like build your company
off of your word of mouth
and referrals and get your
brand out there.
But if you want to grow,
eventually you have to lay
into the paid advertising side of things.
Referrals are marketing.
It's just a different way though.
That was, I mean, that's the thing.
I don't do marketing.
I just do referrals and I'm like,
I got news for you, my man.
That is a different way to do it.
A hundred percent.
Last myth.
You should hire an agency as
soon as you open your clinic.
Again, I think myth,
I think it always boils
down to what your goals are.
But again, like somebody brand new,
they are just starting.
You need to nail down your
local network first.
We could do all the marketing in the world,
but if you don't have any
trust in the community or
the neighborhood,
it's going to be really
hard to grow that.
You have bigger fish to fry.
Spend your time, money,
and effort into building
your local network first,
then start running ads afterwards.
All right, Jeremy,
you're off the hot seat for myth or must.
Last thing we do though on
the show is called the parting shot.
It's your chance to be prolific.
You could bring up a mic drop moment,
a quote, whatever.
What do you want to burn
into people's brain as we wrap up?
Yeah, I think at the end of the day,
I think clinic owners especially,
so I'm talking specifically
to clinic owners here or
future clinic owners,
I think there's a really
big opportunity in the next
handful of years to grow
something that has enterprise value,
that it can be something
that you can automate,
you can make a good amount
of money doing it.
And I think the shift in the
healthcare world is really
moving in putting physical
therapists in a really good spot.
So if you are a clinic owner leaning into
building your clinic to a
handful of clinicians,
something that doesn't rely
on you treating every
single day to pay the bills
and leveraging digital
marketing to do all of those things.
It's a very viable option.
I think anybody can do that right now.
And it's not as scary,
it's a risk for sure,
but it's a fun risk at the
end of the day.
If someone's nodding along
and they're still listening
and they're like, all right, fine, Jeremy,
you got me, call me.
How does someone reach you?
Yeah,
patchsystem.com is our agency's website.
You can follow me on Instagram as well,
underscore Jeremy DuPont.
I've got a podcast,
Jeremy on Marketing Podcast.
So that's where you can find me.
Jeremy, appreciate it.
We'll have you back soon.
I feel like we could just
touch on all these different things.
And here's the job security
for people like you and me.
The world keeps changing and
we change how we communicate with people.
It's like,
Yeah, that sucks,
but it's pretty good for us.
You know what I mean?
Exactly.
Yeah, three months from now,
we're having a totally
different conversation probably.
Yeah, wild.
It's wild.
Jeremy from Patch, appreciate your time,
man.
Thank you.
Thanks, man.