WEBVTT 00:00:06.445 --> 00:00:07.185 Feels like we're doing like 00:00:07.206 --> 00:00:08.446 a home renovation show with 00:00:08.467 --> 00:00:09.407 that introduction there. 00:00:10.227 --> 00:00:11.769 PT Business Blueprint. 00:00:11.808 --> 00:00:13.250 Dwayne, welcome back to the podcast. 00:00:13.291 --> 00:00:13.711 How are you doing? 00:00:14.551 --> 00:00:15.452 I'm doing well, man. 00:00:15.532 --> 00:00:16.533 Thanks for having me on. 00:00:16.593 --> 00:00:18.274 It's always great to connect 00:00:18.295 --> 00:00:19.115 with you and chat. 00:00:19.135 --> 00:00:20.076 All right. 00:00:20.115 --> 00:00:21.277 So because I know you 00:00:21.737 --> 00:00:23.099 outside of the podcast, 00:00:24.039 --> 00:00:24.879 you've got some different 00:00:24.899 --> 00:00:25.740 things going on besides 00:00:25.760 --> 00:00:26.801 just being a practice owner. 00:00:26.841 --> 00:00:27.963 So give people like the back 00:00:27.983 --> 00:00:29.544 of the baseball card about 00:00:29.603 --> 00:00:31.106 Dwayne and what you do and 00:00:31.126 --> 00:00:31.786 all the different things 00:00:31.806 --> 00:00:32.847 that you touch or maybe 00:00:32.887 --> 00:00:33.787 have touched in the past. 00:00:35.612 --> 00:00:37.573 Um, yeah, so I guess the, um, 00:00:37.615 --> 00:00:39.676 short story is really most 00:00:39.735 --> 00:00:41.457 recently have taken kind of 00:00:41.476 --> 00:00:42.997 my passion for running and 00:00:43.078 --> 00:00:44.539 education and just really 00:00:44.719 --> 00:00:46.420 channeled that toward 00:00:46.539 --> 00:00:47.561 educating the running 00:00:47.600 --> 00:00:49.121 community that they don't 00:00:49.142 --> 00:00:50.042 need to stop running in 00:00:50.082 --> 00:00:51.524 order to get over a running injury. 00:00:52.164 --> 00:00:53.125 And I really. 00:00:53.584 --> 00:00:55.323 created a kind of one-on-one 00:00:55.363 --> 00:00:56.424 coaching program, 00:00:56.844 --> 00:00:58.965 kind of provide weekly videos, 00:00:59.045 --> 00:01:00.325 podcast episodes, 00:01:00.625 --> 00:01:02.805 and really built a holistic 00:01:02.865 --> 00:01:03.606 kind of healthy runner 00:01:03.646 --> 00:01:05.146 coaching team that really 00:01:05.186 --> 00:01:07.626 empowers runners to get stronger, 00:01:07.766 --> 00:01:08.527 run faster, 00:01:08.667 --> 00:01:11.346 and enjoy lifelong injury-free running. 00:01:11.706 --> 00:01:13.266 And I am like super 00:01:13.326 --> 00:01:14.227 passionate about like 00:01:14.668 --> 00:01:16.507 anyone can run and that 00:01:16.947 --> 00:01:18.308 runners should actually be 00:01:18.347 --> 00:01:20.028 treated differently when 00:01:20.088 --> 00:01:21.789 recovering from an injury than just 00:01:22.337 --> 00:01:23.018 Joe Schmo, 00:01:23.058 --> 00:01:25.218 who is not kind of an adult runner. 00:01:25.539 --> 00:01:27.019 And I'm just honestly like 00:01:27.078 --> 00:01:28.359 really on a mission to 00:01:28.459 --> 00:01:29.420 change the traditional 00:01:29.459 --> 00:01:31.200 thinking that running 00:01:31.281 --> 00:01:33.141 causes injuries and your 00:01:33.180 --> 00:01:34.661 body's just not meant to run, 00:01:34.861 --> 00:01:36.721 or you must take a break in 00:01:36.861 --> 00:01:38.283 order to get better. 00:01:39.183 --> 00:01:40.563 So I've definitely learned a 00:01:40.623 --> 00:01:43.043 lot in my personal running journey. 00:01:43.463 --> 00:01:44.664 And now I've really kind of 00:01:44.724 --> 00:01:46.965 combined those passions with my 00:01:47.662 --> 00:01:49.302 kind of history for, you know, 00:01:49.343 --> 00:01:51.623 sports medicine, orthopedics, um, 00:01:51.743 --> 00:01:53.004 teaching and really 00:01:53.304 --> 00:01:54.825 channeled that to toward 00:01:54.844 --> 00:01:56.605 the running community. 00:01:56.665 --> 00:01:57.105 Perfect. 00:01:57.146 --> 00:01:57.846 And then you've also done 00:01:57.865 --> 00:02:00.007 some teaching and some education. 00:02:00.066 --> 00:02:00.387 Yes. 00:02:00.466 --> 00:02:00.706 Yeah. 00:02:00.766 --> 00:02:03.769 So, um, it's full-time faculty, um, 00:02:03.828 --> 00:02:04.588 for eight years, 00:02:04.668 --> 00:02:06.629 actually just recently this past, uh, 00:02:06.730 --> 00:02:09.390 spring stepped down from that position. 00:02:09.935 --> 00:02:11.596 in order to really embrace 00:02:11.635 --> 00:02:14.015 myself full time in really 00:02:14.036 --> 00:02:15.116 what I'm most passionate 00:02:15.137 --> 00:02:16.817 about now and just being 00:02:16.877 --> 00:02:19.117 able to have a larger 00:02:19.198 --> 00:02:21.799 impact and be able to share 00:02:21.979 --> 00:02:25.900 my experiences, my expertise in this area, 00:02:26.300 --> 00:02:28.140 not only with a room full 00:02:28.221 --> 00:02:31.842 of DPT students or a one-on-one patient, 00:02:31.901 --> 00:02:33.643 like in the traditional clinic sense, 00:02:33.703 --> 00:02:35.063 but the larger, 00:02:35.223 --> 00:02:36.283 greater running community. 00:02:37.270 --> 00:02:38.010 So what's this look like? 00:02:38.031 --> 00:02:39.472 Is this a hundred percent online? 00:02:39.512 --> 00:02:39.792 Is there, 00:02:39.872 --> 00:02:41.212 or is there an in-person location? 00:02:41.233 --> 00:02:42.913 Like what's Spark look like? 00:02:42.954 --> 00:02:44.194 Yeah, a hundred percent online. 00:02:44.615 --> 00:02:46.977 Initially I did have a 00:02:47.217 --> 00:02:49.878 in-person location here in Connecticut. 00:02:50.158 --> 00:02:52.580 And, you know, once the pandemic hit, 00:02:52.700 --> 00:02:55.062 you know, like most things, I really, 00:02:55.163 --> 00:02:57.104 at the time I already had a podcast, 00:02:57.544 --> 00:02:58.865 a YouTube channel and 00:02:58.905 --> 00:02:59.945 Facebook group and just 00:03:00.665 --> 00:03:03.586 kind of put all the eggs in that basket, 00:03:03.606 --> 00:03:04.146 so to speak, 00:03:04.366 --> 00:03:06.146 and start really treating 00:03:06.546 --> 00:03:08.247 patients more on kind of a 00:03:09.108 --> 00:03:10.548 session to session basis, 00:03:10.747 --> 00:03:12.389 and then really embraced 00:03:12.788 --> 00:03:15.389 providing a service and 00:03:15.848 --> 00:03:17.110 really meeting the runner, 00:03:17.150 --> 00:03:18.849 like where their problem areas are. 00:03:18.930 --> 00:03:20.169 And I created a solution to 00:03:20.189 --> 00:03:22.010 be able to overcome their 00:03:22.050 --> 00:03:23.170 main challenges. 00:03:24.194 --> 00:03:25.096 So you don't actually have 00:03:25.137 --> 00:03:27.019 to be in person to deliver 00:03:27.099 --> 00:03:28.200 something that is of value. 00:03:28.542 --> 00:03:28.901 Who knew? 00:03:29.143 --> 00:03:29.522 Who knew? 00:03:29.622 --> 00:03:30.163 Well, we knew. 00:03:30.824 --> 00:03:32.206 Dude, that's mind blowing. 00:03:33.163 --> 00:03:33.483 I know, 00:03:33.543 --> 00:03:34.623 but the funny part is you were 00:03:34.644 --> 00:03:36.564 doing it when not many 00:03:36.604 --> 00:03:37.765 people were doing it, right? 00:03:37.806 --> 00:03:38.705 Which is like making this 00:03:38.746 --> 00:03:40.227 change and people fear change. 00:03:40.247 --> 00:03:41.448 They're like, that's not gonna work. 00:03:41.987 --> 00:03:42.548 There was a great, 00:03:42.669 --> 00:03:43.489 I forget one of Adam 00:03:43.508 --> 00:03:44.870 Sandler's like comedy albums. 00:03:45.189 --> 00:03:46.510 He did this bit where I 00:03:46.531 --> 00:03:47.751 think he played like his mom, 00:03:47.770 --> 00:03:48.931 like this character's mom. 00:03:49.331 --> 00:03:50.372 And whatever he was saying, 00:03:50.513 --> 00:03:51.413 she would just yell from 00:03:51.533 --> 00:03:53.055 off camera or off mic, 00:03:53.254 --> 00:03:54.314 they're all gonna laugh at you. 00:03:54.816 --> 00:03:55.675 And I can hear that. 00:03:55.695 --> 00:03:56.956 It's like, they're all gonna laugh at you. 00:03:57.537 --> 00:03:58.638 And they will. 00:03:59.018 --> 00:03:59.217 First, 00:03:59.237 --> 00:04:00.258 they're gonna laugh at you and 00:04:00.278 --> 00:04:01.058 they're gonna doubt you and 00:04:01.079 --> 00:04:01.879 they're gonna mock you. 00:04:02.639 --> 00:04:04.622 And then when you do the thing, 00:04:04.662 --> 00:04:05.262 they're going to say that 00:04:05.282 --> 00:04:06.423 they were there the whole time. 00:04:06.842 --> 00:04:08.163 That's just how it is. 00:04:08.944 --> 00:04:10.045 That's just how human nature is. 00:04:10.406 --> 00:04:13.228 We project our own fears or 00:04:13.288 --> 00:04:14.169 other people project their 00:04:14.188 --> 00:04:15.669 fears onto us if we start 00:04:15.710 --> 00:04:16.730 doing something a different way. 00:04:16.750 --> 00:04:17.050 And they'll say, 00:04:17.071 --> 00:04:18.172 you'll never make it that way. 00:04:18.432 --> 00:04:20.153 Because if it was going to work, 00:04:20.173 --> 00:04:21.095 someone would have done it already, 00:04:21.555 --> 00:04:23.497 which is just really bad thinking. 00:04:25.298 --> 00:04:25.517 Yeah, 00:04:25.557 --> 00:04:26.439 somebody would have done it already 00:04:26.538 --> 00:04:27.420 if that was going to be the way. 00:04:27.560 --> 00:04:28.620 And then now here you are. 00:04:29.761 --> 00:04:30.762 So let's talk about this. 00:04:31.041 --> 00:04:33.423 Like what is on the menu for 00:04:33.463 --> 00:04:34.944 Spark Healthy Runner? 00:04:35.425 --> 00:04:37.125 If someone comes to your website, 00:04:37.245 --> 00:04:38.127 sees your content, whatever, 00:04:38.567 --> 00:04:40.367 they fall down that funnel in a good way. 00:04:40.387 --> 00:04:42.370 They slide down that funnel in a good way. 00:04:42.750 --> 00:04:43.451 And then they're like, okay, 00:04:43.471 --> 00:04:44.091 I feel like you're the 00:04:44.130 --> 00:04:45.632 right person to help me do 00:04:45.651 --> 00:04:46.793 the things that I wanna do. 00:04:47.353 --> 00:04:48.574 What's like on the menu? 00:04:48.634 --> 00:04:49.795 Like what's it look like 00:04:49.814 --> 00:04:51.016 when someone gets there and 00:04:51.076 --> 00:04:52.396 what do they have to choose from? 00:04:53.735 --> 00:04:53.915 Yeah, 00:04:53.975 --> 00:04:56.636 so we definitely have a lot of free 00:04:56.675 --> 00:04:57.875 resources out there, right, 00:04:57.915 --> 00:04:59.016 to just be able to help 00:04:59.137 --> 00:05:00.516 anyone in the running community. 00:05:00.896 --> 00:05:01.958 And that's, again, 00:05:02.017 --> 00:05:03.538 I'm really passionate about education. 00:05:03.978 --> 00:05:06.178 So, you know, that's one avenue. 00:05:06.238 --> 00:05:09.199 But to work with us and our services, 00:05:09.600 --> 00:05:09.860 you know, 00:05:09.899 --> 00:05:11.680 my signature kind of spark back 00:05:12.321 --> 00:05:13.540 one-on-one coaching program 00:05:13.940 --> 00:05:15.141 in which someone works with me. 00:05:15.401 --> 00:05:17.101 It is really providing a 00:05:17.182 --> 00:05:18.822 unique service that is 00:05:18.903 --> 00:05:19.802 integrative in nature, 00:05:19.843 --> 00:05:20.762 where I'm utilizing my 00:05:20.802 --> 00:05:22.043 knowledge and experience as 00:05:22.064 --> 00:05:22.843 a musculoskeletal 00:05:23.324 --> 00:05:25.286 content expert, running expertise, 00:05:25.326 --> 00:05:26.327 strength and conditioning 00:05:26.687 --> 00:05:27.689 and run coaching. 00:05:28.149 --> 00:05:29.591 And that's a. Sixteen week 00:05:29.630 --> 00:05:30.512 program where I'm taking 00:05:30.531 --> 00:05:32.492 them through like four different phases. 00:05:32.834 --> 00:05:33.694 They're kind of restoring 00:05:33.714 --> 00:05:34.836 their body back to 00:05:34.915 --> 00:05:36.576 fundamental running movement patterns, 00:05:36.596 --> 00:05:38.017 and then they're rebuilding their body. 00:05:38.319 --> 00:05:39.399 So like the restore phase is 00:05:39.420 --> 00:05:40.661 like what most PTs do right 00:05:40.680 --> 00:05:42.021 in the traditional PT clinic, 00:05:42.262 --> 00:05:43.242 you're gonna evaluate them, 00:05:43.302 --> 00:05:44.244 your movement assessment, 00:05:44.264 --> 00:05:45.045 you're gonna be like, okay, 00:05:45.413 --> 00:05:46.773 yeah, your ankle is, you know, 00:05:46.812 --> 00:05:47.934 limited mobility and that's 00:05:47.954 --> 00:05:48.793 contributing to your 00:05:48.853 --> 00:05:50.293 plantar fasciitis or your 00:05:50.314 --> 00:05:51.454 Achilles tendinopathy. 00:05:52.694 --> 00:05:54.035 So that's kind of like the 00:05:54.394 --> 00:05:55.694 eval assessment part. 00:05:56.355 --> 00:05:58.375 And we're really good as PTs 00:05:58.435 --> 00:05:59.795 at getting people out of pain, right? 00:05:59.855 --> 00:06:01.857 So I've done that for twenty 00:06:02.096 --> 00:06:04.317 one plus years now and have 00:06:04.336 --> 00:06:05.677 a lot of experience doing that. 00:06:06.478 --> 00:06:07.778 I think the part that is 00:06:07.858 --> 00:06:09.317 missed in most traditional 00:06:09.598 --> 00:06:11.019 practices is right. 00:06:11.059 --> 00:06:12.519 We all hate insurance and all that. 00:06:12.559 --> 00:06:12.658 And 00:06:13.100 --> 00:06:13.279 you know, 00:06:13.339 --> 00:06:14.560 once someone's out of pain and 00:06:14.620 --> 00:06:15.281 quite frankly, 00:06:15.901 --> 00:06:18.122 the public think once they're out of pain, 00:06:18.281 --> 00:06:19.002 they're good to go. 00:06:19.021 --> 00:06:20.122 They could just go back to 00:06:20.401 --> 00:06:22.403 doing whatever training errors, 00:06:22.622 --> 00:06:23.223 essentially, 00:06:23.524 --> 00:06:24.384 which are the most common 00:06:24.423 --> 00:06:25.463 reasons why runners get 00:06:25.543 --> 00:06:26.384 injured to begin with. 00:06:27.324 --> 00:06:28.084 And then they're coming back 00:06:28.125 --> 00:06:29.685 near clinic every six months. 00:06:29.725 --> 00:06:32.567 So I really got frustrated with that model, 00:06:32.826 --> 00:06:33.107 right? 00:06:33.226 --> 00:06:34.007 And not being able to 00:06:34.067 --> 00:06:36.408 provide the bridge to get 00:06:36.447 --> 00:06:37.827 someone to actually running 00:06:37.887 --> 00:06:38.869 healthy in their forties, 00:06:38.908 --> 00:06:39.829 fifties and beyond. 00:06:40.369 --> 00:06:42.110 So that's where we kind of rebuild. 00:06:42.170 --> 00:06:42.629 We go through 00:06:43.108 --> 00:06:45.151 strength training specific for runners. 00:06:45.550 --> 00:06:46.992 And I provide that with full 00:06:47.031 --> 00:06:49.132 sport accountability and 00:06:49.153 --> 00:06:50.194 then the retraining part. 00:06:50.334 --> 00:06:51.875 So using my knowledge and 00:06:51.894 --> 00:06:53.255 expertise as a running coach and, 00:06:53.497 --> 00:06:55.937 you know, building plans for, you know, 00:06:55.958 --> 00:06:57.399 thousands of runners at this point, 00:06:58.040 --> 00:06:58.920 really taking someone 00:06:58.939 --> 00:07:00.281 through where they're at in 00:07:00.300 --> 00:07:01.581 their running journey and 00:07:01.622 --> 00:07:03.363 being able to program their 00:07:03.384 --> 00:07:04.725 half marathon training plan 00:07:04.925 --> 00:07:06.946 or being able to run Philly 00:07:07.266 --> 00:07:09.108 next weekend of the client 00:07:09.127 --> 00:07:10.269 that I just met with before 00:07:10.588 --> 00:07:12.029 and going over his race day strategy. 00:07:12.512 --> 00:07:13.312 So that's kind of like the 00:07:13.353 --> 00:07:15.074 retrain portion and really 00:07:15.093 --> 00:07:16.915 getting someone to crush 00:07:17.035 --> 00:07:18.336 their running goal and do 00:07:18.396 --> 00:07:19.997 it where they're not 00:07:20.016 --> 00:07:21.598 getting injured and they're 00:07:21.658 --> 00:07:23.119 actually having the confidence. 00:07:23.579 --> 00:07:24.420 And now they got the tools 00:07:24.459 --> 00:07:25.800 in their toolbox to be able 00:07:25.860 --> 00:07:28.523 to implement this with future training. 00:07:28.543 --> 00:07:32.004 So that's the one-on-one program. 00:07:32.024 --> 00:07:33.867 But then we also have 00:07:34.766 --> 00:07:35.728 continuity programs for 00:07:35.747 --> 00:07:37.288 someone who is currently healthy. 00:07:37.913 --> 00:07:38.793 And maybe they've been out 00:07:38.812 --> 00:07:40.134 of running for ten years. 00:07:40.153 --> 00:07:40.713 They had kids. 00:07:40.814 --> 00:07:42.134 Now they're getting back into running. 00:07:42.514 --> 00:07:43.454 And they're like, you know what? 00:07:43.514 --> 00:07:44.415 I want to get that running 00:07:44.475 --> 00:07:45.475 part of my life back. 00:07:46.035 --> 00:07:47.074 But they're like, I'm pretty healthy. 00:07:47.095 --> 00:07:48.036 I don't have any injuries. 00:07:48.375 --> 00:07:49.415 I just need some guidance. 00:07:49.435 --> 00:07:50.295 I don't know where to start. 00:07:50.375 --> 00:07:51.235 I need the structure. 00:07:51.836 --> 00:07:53.177 That's where we have a team 00:07:53.197 --> 00:07:55.857 of coaches that work under 00:07:55.877 --> 00:07:57.197 the same kind of philosophy 00:07:57.218 --> 00:07:58.257 that I work under. 00:07:58.778 --> 00:08:00.017 And I serve as more kind of 00:08:00.038 --> 00:08:01.098 the consultant on the team 00:08:01.139 --> 00:08:03.059 that if someone does wind 00:08:03.139 --> 00:08:05.360 up having some IT band pain 00:08:05.399 --> 00:08:06.120 during their training, 00:08:06.620 --> 00:08:07.942 Then I can, you know, 00:08:08.062 --> 00:08:08.983 add that input where the 00:08:09.004 --> 00:08:10.245 three of us kind of hop on 00:08:10.264 --> 00:08:11.586 a call and be able to 00:08:11.726 --> 00:08:12.968 manage the run plan. 00:08:13.369 --> 00:08:15.271 Maybe we add these two exercises. 00:08:15.430 --> 00:08:17.293 And if someone needs to be referred out, 00:08:17.372 --> 00:08:19.435 then, hey, this I've seen this, you know, 00:08:19.454 --> 00:08:19.836 before. 00:08:20.216 --> 00:08:22.678 Let's get you to see a local, you know, 00:08:22.718 --> 00:08:24.180 running PT in your area. 00:08:24.620 --> 00:08:26.302 So that's kind of the one on 00:08:26.403 --> 00:08:27.564 one coaching services with 00:08:27.584 --> 00:08:28.245 someone on our team. 00:08:30.307 --> 00:08:31.468 About how many runners are 00:08:31.487 --> 00:08:32.948 you working with at any given time, 00:08:32.989 --> 00:08:35.270 like through all these two 00:08:35.311 --> 00:08:37.152 different sort of spheres? 00:08:37.451 --> 00:08:38.192 Ballpark it for me. 00:08:39.273 --> 00:08:39.533 Yeah, 00:08:39.614 --> 00:08:44.697 so about sixty to seventy for our one 00:08:44.756 --> 00:08:46.118 on one services. 00:08:46.499 --> 00:08:49.660 And then we also do run like twice a year, 00:08:49.681 --> 00:08:52.302 a group, you know, coaching program, 00:08:52.322 --> 00:08:53.984 which is more a little bit scaled. 00:08:54.024 --> 00:08:54.965 And we have Coach Latoya, 00:08:54.985 --> 00:08:56.265 who's like amazing at that. 00:08:56.586 --> 00:08:57.245 And we do have a pretty 00:08:57.285 --> 00:08:58.386 strong presence locally in 00:08:58.427 --> 00:08:59.268 Connecticut where we do 00:08:59.927 --> 00:09:02.008 Once we group long runs together. 00:09:03.308 --> 00:09:05.870 And then the latest thing is because, yeah, 00:09:05.910 --> 00:09:07.772 like my time is limited, right? 00:09:07.812 --> 00:09:08.692 I'm limited on how many 00:09:08.732 --> 00:09:10.153 people I can help one-on-one. 00:09:10.793 --> 00:09:12.835 And to be able to scale now, 00:09:13.755 --> 00:09:15.197 have created Healthy Runner Academy, 00:09:15.297 --> 00:09:17.158 which is a membership option where 00:09:17.745 --> 00:09:17.904 You know, 00:09:17.924 --> 00:09:19.105 we have our twenty founding 00:09:19.125 --> 00:09:20.567 members going through that right now. 00:09:20.706 --> 00:09:22.107 And then I'm excited for the 00:09:22.128 --> 00:09:23.808 full launch of the whole 00:09:23.828 --> 00:09:24.590 membership site and 00:09:24.610 --> 00:09:26.331 everything happening in 00:09:26.390 --> 00:09:27.152 twenty twenty five. 00:09:27.812 --> 00:09:28.552 Who's going through that? 00:09:28.613 --> 00:09:30.354 People like practitioners, 00:09:30.474 --> 00:09:32.674 like like coaches, PTs training, 00:09:32.696 --> 00:09:33.696 like who's going through that? 00:09:33.735 --> 00:09:34.437 Yeah. 00:09:34.476 --> 00:09:36.158 So this is going to be for 00:09:36.518 --> 00:09:38.700 really anyone who either 00:09:38.860 --> 00:09:39.980 has been a client of ours 00:09:40.061 --> 00:09:41.422 before and they're just like, 00:09:41.461 --> 00:09:41.802 you know what? 00:09:42.261 --> 00:09:43.062 I don't feel like I need the 00:09:43.163 --> 00:09:44.783 one on one coaching anymore anymore. 00:09:45.163 --> 00:09:47.083 or financial reasons they can't do it. 00:09:47.884 --> 00:09:50.164 But they still want access 00:09:50.205 --> 00:09:52.186 to me and they still want 00:09:52.265 --> 00:09:53.765 some structure in how to 00:09:53.806 --> 00:09:54.966 grow in the six steps to 00:09:55.005 --> 00:09:55.745 growing as a runner, 00:09:55.785 --> 00:09:58.047 whether it is mindset, strength training, 00:09:58.187 --> 00:10:00.126 run plan, nutrition, recovery, 00:10:00.346 --> 00:10:02.368 or race day strategy. 00:10:02.748 --> 00:10:03.687 So those are really the 00:10:03.727 --> 00:10:05.327 principles that we cover in there. 00:10:05.668 --> 00:10:07.389 Or it could be someone who's like, 00:10:07.408 --> 00:10:07.749 you know what? 00:10:08.129 --> 00:10:08.849 I really can't make the 00:10:08.869 --> 00:10:09.849 investment to work with Dwayne. 00:10:10.208 --> 00:10:10.769 And you know what? 00:10:10.789 --> 00:10:12.370 I got a good local running PT. 00:10:13.248 --> 00:10:14.909 but I could use his 00:10:14.970 --> 00:10:16.490 expertise and his coaching 00:10:16.510 --> 00:10:17.952 team's expertise from like 00:10:17.972 --> 00:10:19.134 the programming side of things. 00:10:19.193 --> 00:10:19.653 And you know what? 00:10:19.673 --> 00:10:20.936 I've been doing the free, you know, 00:10:20.995 --> 00:10:22.057 Hal Higdon playing off the 00:10:22.096 --> 00:10:23.477 internet for years and I'm 00:10:23.498 --> 00:10:24.298 still getting injured every 00:10:24.339 --> 00:10:25.320 time I train for a marathon. 00:10:25.639 --> 00:10:25.841 Right? 00:10:25.860 --> 00:10:26.061 Like, 00:10:26.740 --> 00:10:28.623 so that person or someone who's 00:10:28.702 --> 00:10:29.703 currently working with a 00:10:29.825 --> 00:10:31.566 one-on-one run coach and they're like, 00:10:31.666 --> 00:10:32.326 I love my coach. 00:10:32.746 --> 00:10:33.008 You know, 00:10:33.087 --> 00:10:34.129 everything's going great with them. 00:10:34.809 --> 00:10:35.669 I'm not injured, 00:10:35.769 --> 00:10:38.331 but I still want to work on, you know, 00:10:38.390 --> 00:10:39.591 what are the best mobility 00:10:39.652 --> 00:10:40.491 exercises for runners? 00:10:40.772 --> 00:10:41.731 What are the best, you know, 00:10:41.812 --> 00:10:43.072 strength exercises I really 00:10:43.113 --> 00:10:44.192 need to be focusing on? 00:10:44.653 --> 00:10:45.373 So you're going to get that 00:10:45.413 --> 00:10:47.214 expertise that has been helpful for, 00:10:47.634 --> 00:10:47.813 you know, 00:10:47.854 --> 00:10:48.774 the runners that I've helped 00:10:48.794 --> 00:10:50.375 throughout my career. 00:10:50.394 --> 00:10:50.754 That's great. 00:10:50.774 --> 00:10:51.434 So it's a digital, 00:10:51.455 --> 00:10:52.216 like sort of a digital 00:10:52.255 --> 00:10:56.057 product people can consume and join with. 00:10:56.116 --> 00:10:56.517 Correct. 00:10:56.756 --> 00:10:57.517 Yeah. 00:10:57.596 --> 00:10:57.837 Okay. 00:10:58.477 --> 00:10:58.557 Okay. 00:11:00.219 --> 00:11:01.539 So yours is a different model. 00:11:01.759 --> 00:11:03.379 So I don't ask this of everybody, 00:11:03.421 --> 00:11:04.480 but like technology, 00:11:04.701 --> 00:11:06.282 what sort of things do you utilize? 00:11:06.302 --> 00:11:07.442 You don't have to go terribly deep, 00:11:07.461 --> 00:11:09.243 but like do you use 00:11:09.363 --> 00:11:10.543 anything like motion 00:11:10.604 --> 00:11:12.284 capture since you're seeing 00:11:12.304 --> 00:11:13.245 people from afar? 00:11:14.485 --> 00:11:15.265 What do you use? 00:11:15.306 --> 00:11:16.966 Because I love asking PTs 00:11:16.986 --> 00:11:19.048 this because there is the flashy. 00:11:19.727 --> 00:11:20.708 Some people will buy anything. 00:11:21.068 --> 00:11:22.249 PTs are pretty practical. 00:11:22.269 --> 00:11:22.589 They're like, 00:11:22.649 --> 00:11:23.710 if I'm going to use it every day, 00:11:23.730 --> 00:11:24.169 I'll get it. 00:11:24.509 --> 00:11:25.831 If not, I'm going to use my eyes. 00:11:25.850 --> 00:11:27.231 I'm going to use the stuff 00:11:27.251 --> 00:11:27.871 that's just like, 00:11:28.052 --> 00:11:28.951 hammer and nails, man. 00:11:28.991 --> 00:11:29.793 So what's your hammer and 00:11:29.812 --> 00:11:31.013 nails technology that you 00:11:31.293 --> 00:11:33.114 couldn't live without? 00:11:33.494 --> 00:11:34.514 Yeah, no, great question. 00:11:34.534 --> 00:11:36.115 So I don't have any fancy, uh, 00:11:36.195 --> 00:11:37.635 motion capture software or 00:11:37.655 --> 00:11:38.756 anything to that effect. 00:11:39.157 --> 00:11:40.716 I have all of my runners, you know, 00:11:40.797 --> 00:11:41.337 take videos. 00:11:41.378 --> 00:11:42.317 I give them instructions and 00:11:42.357 --> 00:11:43.158 how to take videos 00:11:43.318 --> 00:11:44.298 literally with their phone. 00:11:44.938 --> 00:11:46.240 Um, they upload them. 00:11:46.419 --> 00:11:47.600 We're going to analyze their 00:11:47.639 --> 00:11:49.461 gate and be able to go over 00:11:49.500 --> 00:11:51.282 like running form things of that nature. 00:11:52.119 --> 00:11:54.058 All of our one-on-one clients, 00:11:54.078 --> 00:11:54.559 I'm going to take them 00:11:54.580 --> 00:11:55.820 through a live movement assessment. 00:11:55.860 --> 00:11:57.600 So it's literally Google 00:11:58.360 --> 00:11:59.000 Meet that I use just 00:11:59.019 --> 00:11:59.760 because I use the Google 00:11:59.780 --> 00:12:01.681 Suite platform for everything. 00:12:01.760 --> 00:12:03.360 So same as Zoom, essentially. 00:12:05.201 --> 00:12:09.001 Yeah, besides that, and yeah. 00:12:09.182 --> 00:12:10.602 And the reason I wanted to 00:12:10.623 --> 00:12:11.962 add that and bring that up 00:12:12.003 --> 00:12:12.863 is I think a lot of people 00:12:12.883 --> 00:12:13.962 think that there's a huge 00:12:14.023 --> 00:12:15.644 technological investment 00:12:15.683 --> 00:12:16.644 that needs to be made first. 00:12:16.663 --> 00:12:18.004 You've got to jump in with a 00:12:19.225 --> 00:12:20.725 twenty grand worth of tech 00:12:21.846 --> 00:12:23.967 And most of the time it goes on you. 00:12:23.988 --> 00:12:24.889 It's most of the time. 00:12:24.928 --> 00:12:25.649 It really is simple. 00:12:25.688 --> 00:12:26.649 Like, you know, I mean, 00:12:26.789 --> 00:12:28.551 and these cameras on these, the, the, the, 00:12:28.610 --> 00:12:29.432 the newest iPhones and 00:12:29.451 --> 00:12:30.471 they're pretty baller. 00:12:30.491 --> 00:12:31.092 Like you're gonna get some 00:12:31.113 --> 00:12:31.832 really great video. 00:12:32.352 --> 00:12:33.153 You could have a couple of 00:12:33.214 --> 00:12:34.313 apps to slow down things, 00:12:34.354 --> 00:12:35.355 maybe freeze frame or go 00:12:35.394 --> 00:12:36.275 back and forth and jog, 00:12:36.316 --> 00:12:38.297 but you don't need to have 00:12:38.317 --> 00:12:39.496 a video suite to do that anymore. 00:12:39.517 --> 00:12:40.158 You've got some off the 00:12:40.177 --> 00:12:42.458 shelf things that allow you to stop and, 00:12:42.658 --> 00:12:43.580 uh, and cut up video. 00:12:44.524 --> 00:12:45.066 Yeah, no, 00:12:45.166 --> 00:12:46.889 you can definitely get started with, 00:12:47.129 --> 00:12:48.732 you know, literally at the beginning, 00:12:48.832 --> 00:12:49.094 you know, 00:12:49.153 --> 00:12:50.115 some of my coaches were using 00:12:50.176 --> 00:12:51.076 the free version of Zoom. 00:12:51.418 --> 00:12:51.839 And it's like, 00:12:51.899 --> 00:12:52.639 it cuts you off in forty 00:12:52.659 --> 00:12:54.624 five minutes of a call. 00:12:54.644 --> 00:12:56.587 But then you're really efficient, right? 00:12:56.607 --> 00:12:57.168 Like you could. 00:12:58.125 --> 00:12:58.365 Yes, 00:12:58.446 --> 00:13:00.488 you definitely do not need a lot of tech. 00:13:00.528 --> 00:13:02.149 Like literally I started my 00:13:02.269 --> 00:13:03.610 online business using 00:13:03.791 --> 00:13:06.274 Google suite and yes, we use, you know, 00:13:06.293 --> 00:13:08.054 final surge as like a training platform, 00:13:08.096 --> 00:13:09.317 which is a great, you know, 00:13:09.356 --> 00:13:10.197 in terms of like seeing 00:13:10.217 --> 00:13:11.359 everyone's training and 00:13:11.399 --> 00:13:12.278 being able to communicate 00:13:12.299 --> 00:13:12.980 through there or 00:13:13.019 --> 00:13:14.140 communicate through WhatsApp. 00:13:14.761 --> 00:13:18.024 Um, that's really honestly all you need. 00:13:18.365 --> 00:13:19.687 Um, you don't need any, 00:13:20.126 --> 00:13:20.927 anything fancy and 00:13:20.967 --> 00:13:22.288 obviously upgrading if 00:13:22.308 --> 00:13:23.289 you're creating content. 00:13:23.609 --> 00:13:25.450 Then upgrading your camera, 00:13:25.570 --> 00:13:26.370 your microphone, 00:13:26.431 --> 00:13:27.792 all of that has happened 00:13:27.812 --> 00:13:29.033 gradually over time. 00:13:29.613 --> 00:13:30.734 You make the investment. 00:13:31.134 --> 00:13:31.894 But honestly, 00:13:31.934 --> 00:13:34.115 it's better to invest in 00:13:34.317 --> 00:13:36.498 actually a coaching 00:13:36.817 --> 00:13:37.759 business program to 00:13:37.818 --> 00:13:39.379 actually grow in your 00:13:39.419 --> 00:13:40.921 business journey if you're a PT. 00:13:40.941 --> 00:13:43.363 Because we didn't get that, right? 00:13:43.383 --> 00:13:44.644 We didn't get any of that education. 00:13:44.724 --> 00:13:46.144 So that would be the best 00:13:46.164 --> 00:13:47.706 investment versus investing 00:13:47.725 --> 00:13:49.927 in some fancy software or 00:13:49.988 --> 00:13:51.528 motion capture system to... 00:13:52.434 --> 00:13:52.674 You know, 00:13:52.936 --> 00:13:53.917 be able to see something that 00:13:53.956 --> 00:13:54.677 you're already assessing 00:13:54.717 --> 00:13:56.058 with your eyes anyway to 00:13:56.078 --> 00:13:57.259 get the exact degree. 00:13:57.821 --> 00:13:59.442 The runner doesn't care, right? 00:13:59.582 --> 00:14:02.385 If they are not getting... 00:14:02.426 --> 00:14:03.366 Don't sell the drill, 00:14:03.527 --> 00:14:05.168 sell the hole that the drill makes. 00:14:05.328 --> 00:14:06.070 Sell the hole in the wall. 00:14:06.090 --> 00:14:06.811 The reason you buy a drill 00:14:06.831 --> 00:14:07.291 is you want to hang a 00:14:07.350 --> 00:14:08.653 picture or you want to build a house, 00:14:08.673 --> 00:14:08.972 whatever. 00:14:09.474 --> 00:14:10.254 Let me ask you this. 00:14:11.735 --> 00:14:12.754 Two of the biggest problems, 00:14:13.054 --> 00:14:14.155 one of them being patient 00:14:14.275 --> 00:14:15.475 or client acquisition. 00:14:15.956 --> 00:14:17.196 How do you go about solving that? 00:14:17.235 --> 00:14:18.456 What are some ways that 00:14:18.496 --> 00:14:19.256 people are finding you? 00:14:19.277 --> 00:14:20.437 You mentioned creating content, 00:14:20.476 --> 00:14:21.638 which is one great way. 00:14:21.798 --> 00:14:22.758 I advocate for it. 00:14:23.057 --> 00:14:24.798 It should not be your only strategy. 00:14:25.177 --> 00:14:26.558 How are people finding you 00:14:26.759 --> 00:14:28.359 and making sure that you're 00:14:28.379 --> 00:14:29.359 finding the right people 00:14:29.539 --> 00:14:31.240 and that they wind up working with you? 00:14:32.778 --> 00:14:33.019 Yeah. 00:14:33.099 --> 00:14:35.880 So I have yet to actually do 00:14:36.120 --> 00:14:36.902 paid advertising. 00:14:37.001 --> 00:14:39.423 I've done zero paid advertising, um, 00:14:39.524 --> 00:14:40.624 in growing my business. 00:14:41.024 --> 00:14:44.767 Initially it was, um, organic social media, 00:14:44.947 --> 00:14:45.226 right. 00:14:45.326 --> 00:14:46.927 And, you know, five or six years ago, 00:14:47.008 --> 00:14:48.208 Facebook, Facebook groups, 00:14:48.669 --> 00:14:50.270 Instagram was pretty much 00:14:50.311 --> 00:14:51.692 where we got all of our leads. 00:14:52.371 --> 00:14:54.774 Um, then the podcast, you know, 00:14:54.813 --> 00:14:56.134 took off and especially 00:14:56.315 --> 00:14:58.196 like after the pandemic, um, 00:14:59.107 --> 00:14:59.769 A hundred percent of my 00:14:59.808 --> 00:15:00.929 leads were coming from that. 00:15:00.990 --> 00:15:02.991 And now in the last year, Jimmy, actually, 00:15:03.392 --> 00:15:04.332 and this is like a good 00:15:04.373 --> 00:15:05.313 lesson to learn as well, 00:15:05.514 --> 00:15:07.676 is sometimes things take time, right? 00:15:07.775 --> 00:15:08.996 And you want to think about 00:15:09.057 --> 00:15:10.379 creating evergreen content 00:15:10.479 --> 00:15:13.481 that will still be lasting in five years, 00:15:13.501 --> 00:15:14.842 ten years, fifteen years from now. 00:15:15.222 --> 00:15:16.985 Like I just actually shot an 00:15:17.004 --> 00:15:18.405 episode on kind of best 00:15:18.446 --> 00:15:19.827 running shoes for Achilles tendinopathy. 00:15:20.548 --> 00:15:22.009 And I did it not, you know, 00:15:22.409 --> 00:15:23.650 saying the Saucony 00:15:23.691 --> 00:15:25.812 Endorphin Pro Four is like 00:15:25.832 --> 00:15:27.014 a really good shoe if you have, 00:15:27.033 --> 00:15:28.075 because the shoes change 00:15:28.174 --> 00:15:28.815 every single year. 00:15:28.875 --> 00:15:29.196 Every year. 00:15:29.216 --> 00:15:30.356 But I taught the four principles, 00:15:30.376 --> 00:15:31.256 the things that you could 00:15:31.298 --> 00:15:33.538 test on a shoe that will hold true, 00:15:33.899 --> 00:15:35.020 whether it's, you know, 00:15:35.061 --> 00:15:36.042 five years from now, ten years, 00:15:36.081 --> 00:15:36.881 twenty years from now. 00:15:37.883 --> 00:15:39.083 So the YouTube channel has 00:15:39.224 --> 00:15:41.505 actually been a huge driver 00:15:42.126 --> 00:15:43.768 in leads in this past year 00:15:43.908 --> 00:15:45.889 where people are Googling, right? 00:15:46.222 --> 00:15:47.023 how to get over posterior 00:15:47.062 --> 00:15:48.244 tibial tendonitis or 00:15:48.323 --> 00:15:49.965 Achilles tendinopathy. 00:15:50.004 --> 00:15:51.225 They're finding my videos, 00:15:51.265 --> 00:15:51.926 finding the content, 00:15:51.985 --> 00:15:53.346 and then they go down kind 00:15:53.366 --> 00:15:54.207 of that rabbit hole. 00:15:54.227 --> 00:15:55.168 And then they wind up 00:15:55.528 --> 00:15:56.769 hearing about our services 00:15:56.928 --> 00:15:58.549 and give me a call to work together. 00:15:58.870 --> 00:15:59.770 It's wild, isn't it? 00:15:59.870 --> 00:16:00.010 I mean, 00:16:00.051 --> 00:16:01.892 I think even just that mindset 00:16:01.912 --> 00:16:06.375 shift of what is evergreen content mean? 00:16:06.835 --> 00:16:08.456 It means it's not going to expire. 00:16:08.635 --> 00:16:10.037 You don't have to keep it in the fridge. 00:16:10.096 --> 00:16:10.876 It means it's not going to 00:16:10.897 --> 00:16:12.077 get outdated in a year. 00:16:12.477 --> 00:16:13.278 And now that's not to say 00:16:13.298 --> 00:16:15.379 that sometimes you want to create that, 00:16:15.619 --> 00:16:15.798 right? 00:16:15.818 --> 00:16:16.600 Because now you could 00:16:16.679 --> 00:16:18.179 actually create a great video. 00:16:18.639 --> 00:16:19.821 The best shoes for twenty 00:16:19.841 --> 00:16:22.001 twenty five because you reviewed the, 00:16:22.121 --> 00:16:23.142 you know, the ten, 00:16:23.182 --> 00:16:24.503 the ten biggest brands and 00:16:24.523 --> 00:16:26.043 you're saying this is twenty twenty five. 00:16:26.623 --> 00:16:28.163 But the example of the best 00:16:28.183 --> 00:16:30.205 shoe for posterior, you know, 00:16:30.424 --> 00:16:32.546 any any condition Achilles tendonitis is. 00:16:33.245 --> 00:16:34.126 that could be evergreen 00:16:34.167 --> 00:16:34.967 content it's really it's 00:16:35.107 --> 00:16:37.070 it's it's where you start 00:16:37.090 --> 00:16:38.692 with that content that can 00:16:38.751 --> 00:16:40.413 define where it goes and 00:16:40.474 --> 00:16:42.495 neither is better nor worse 00:16:42.556 --> 00:16:43.998 they're just they're just different tools 00:16:45.395 --> 00:16:46.297 Yeah, absolutely. 00:16:46.317 --> 00:16:48.557 And I think that's important 00:16:48.577 --> 00:16:50.499 to know because we can get 00:16:50.619 --> 00:16:52.379 in the trap of chasing fads 00:16:52.799 --> 00:16:53.620 and we're trying to figure 00:16:53.660 --> 00:16:54.841 out algorithms and find out 00:16:54.860 --> 00:16:55.922 where the best platform is 00:16:55.961 --> 00:16:56.562 and this and that. 00:16:56.601 --> 00:16:57.383 And, you know, 00:16:57.423 --> 00:16:58.003 whether or not you're 00:16:58.023 --> 00:16:59.004 doubling down on reels or 00:16:59.024 --> 00:17:00.664 you're using chat GPT or you, right? 00:17:00.684 --> 00:17:02.446 Like you can spend so much 00:17:02.485 --> 00:17:03.546 time trying to like teach 00:17:03.567 --> 00:17:04.527 yourself specific 00:17:04.606 --> 00:17:05.807 principles and trying to 00:17:05.867 --> 00:17:06.847 chase these fads. 00:17:07.368 --> 00:17:09.430 But if you really, it boils down to 00:17:10.083 --> 00:17:12.505 You know, finding out who your audience is, 00:17:12.625 --> 00:17:14.665 how you can serve them, speak to them, 00:17:14.806 --> 00:17:16.886 speak to their problems, their wishes, 00:17:17.086 --> 00:17:17.287 right. 00:17:17.327 --> 00:17:19.828 Their frustrations and offer 00:17:19.848 --> 00:17:20.750 a solution for that. 00:17:21.190 --> 00:17:22.830 Um, no matter how you deliver that, 00:17:23.191 --> 00:17:24.412 if you put it in a way that 00:17:24.471 --> 00:17:25.772 people are going to be able to find it, 00:17:26.333 --> 00:17:28.334 um, organically, then, you know, 00:17:28.354 --> 00:17:28.934 it's going to build. 00:17:29.035 --> 00:17:30.536 And then obviously for 00:17:30.615 --> 00:17:32.037 clients who have been through our program, 00:17:32.057 --> 00:17:34.137 like once they're kind of in the system. 00:17:34.743 --> 00:17:34.963 Right. 00:17:35.003 --> 00:17:35.805 Then, you know, 00:17:35.845 --> 00:17:37.326 we do find that whether 00:17:37.385 --> 00:17:38.326 it's working with me and 00:17:38.346 --> 00:17:39.448 now they're start working 00:17:39.468 --> 00:17:41.670 with one of our coaches on our team, or, 00:17:41.950 --> 00:17:42.191 you know, 00:17:42.211 --> 00:17:43.592 they sign up like the initial 00:17:43.632 --> 00:17:44.613 twenty founding members. 00:17:45.253 --> 00:17:46.315 Seventeen out of twenty of 00:17:46.335 --> 00:17:48.237 them were previous clients of ours. 00:17:48.257 --> 00:17:48.416 Right. 00:17:49.176 --> 00:17:51.519 So, yeah, over surf. 00:17:51.538 --> 00:17:52.420 We're keeping these episodes 00:17:52.460 --> 00:17:53.221 under twenty minutes. 00:17:53.280 --> 00:17:54.422 So I got three more questions. 00:17:54.642 --> 00:17:55.502 One's a parting shot. 00:17:55.522 --> 00:17:56.182 You've done that before. 00:17:56.222 --> 00:17:56.884 So I'll be last. 00:17:57.604 --> 00:17:59.226 One is what is the thing 00:17:59.766 --> 00:18:01.647 that was really how am I 00:18:01.667 --> 00:18:02.367 going to say this? 00:18:02.989 --> 00:18:04.450 What was the biggest 00:18:04.509 --> 00:18:06.892 challenge that you faced so 00:18:06.932 --> 00:18:08.913 far in doing this business? 00:18:08.933 --> 00:18:09.674 However, you're doing it. 00:18:09.694 --> 00:18:10.654 And how'd you overcome it? 00:18:10.756 --> 00:18:11.576 Biggest challenge. 00:18:11.615 --> 00:18:12.356 How'd you overcome it? 00:18:14.576 --> 00:18:17.059 It was for me being an old, old timer PT, 00:18:17.099 --> 00:18:17.280 right? 00:18:17.300 --> 00:18:18.182 Twenty plus years. 00:18:18.781 --> 00:18:20.765 It was getting out of the mindset that. 00:18:21.499 --> 00:18:22.680 You know, I was used to, hey, man, 00:18:22.740 --> 00:18:24.182 I worked over a decade in 00:18:24.241 --> 00:18:27.003 traditional practice insurance model. 00:18:27.545 --> 00:18:31.188 And, you know, I'm not worth that money. 00:18:31.228 --> 00:18:33.310 I'm not worth asking someone for money. 00:18:33.790 --> 00:18:34.751 And just getting out of that 00:18:34.811 --> 00:18:36.834 mindset and shifting it 00:18:36.854 --> 00:18:38.935 toward seeing the results that I was, 00:18:39.135 --> 00:18:40.517 you know, getting for people that, 00:18:40.877 --> 00:18:41.999 you know, this guy, Tim, 00:18:42.038 --> 00:18:42.799 that I just met with, 00:18:42.819 --> 00:18:43.721 he's going to run his first 00:18:43.760 --> 00:18:45.021 marathon in sixteen years. 00:18:45.443 --> 00:18:47.205 like after kids, after losing his mom, 00:18:47.246 --> 00:18:48.446 like all of these whys, 00:18:48.467 --> 00:18:49.367 like he's gotten this part 00:18:49.407 --> 00:18:50.348 of his life back and it's 00:18:50.368 --> 00:18:51.490 like an active lifestyle 00:18:51.510 --> 00:18:52.230 now that he loves. 00:18:52.771 --> 00:18:54.294 So just like being able to 00:18:54.334 --> 00:18:55.855 change people's lives and 00:18:55.894 --> 00:18:57.997 realize that that is what you're doing. 00:18:58.518 --> 00:19:00.079 So getting out of it, 00:19:00.119 --> 00:19:03.103 just the mindset shift of having someone 00:19:03.942 --> 00:19:04.162 you know, 00:19:04.221 --> 00:19:07.483 pay you money to actually provide 00:19:07.545 --> 00:19:08.404 a service that's going to 00:19:08.464 --> 00:19:09.685 really be life-changing. 00:19:10.026 --> 00:19:10.967 That was like the biggest 00:19:11.007 --> 00:19:11.866 challenge to get over. 00:19:12.268 --> 00:19:13.429 Sell the finish line, right? 00:19:13.469 --> 00:19:14.269 Sell with that feeling. 00:19:14.648 --> 00:19:16.049 Now, how about let's go to the flip side. 00:19:16.069 --> 00:19:17.050 That was your biggest challenge. 00:19:17.090 --> 00:19:17.791 What's been the most 00:19:17.852 --> 00:19:19.252 rewarding part of your 00:19:19.292 --> 00:19:20.353 journey doing this business 00:19:20.512 --> 00:19:21.094 and creating this? 00:19:22.093 --> 00:19:23.394 Yeah, it's been, you know, 00:19:23.413 --> 00:19:24.315 I always like a challenge. 00:19:24.355 --> 00:19:25.355 So in life, 00:19:25.415 --> 00:19:27.298 it was like going back to school, getting, 00:19:27.679 --> 00:19:30.781 you know, academic PhD, you know, 00:19:30.821 --> 00:19:32.503 whatever challenge it was 00:19:32.564 --> 00:19:33.625 and meeting that milestone, 00:19:33.724 --> 00:19:35.747 like clinically, I was always there. 00:19:36.166 --> 00:19:38.250 So this has just been really 00:19:38.569 --> 00:19:39.830 rewarding to really start 00:19:39.851 --> 00:19:42.314 it from scratch and, you know, 00:19:42.854 --> 00:19:44.414 build it to where we have 00:19:44.496 --> 00:19:45.757 six team members and that 00:19:45.896 --> 00:19:47.357 I'm helping to change their 00:19:47.397 --> 00:19:49.400 lives as well and mentoring them. 00:19:49.480 --> 00:19:52.041 And just being able to have 00:19:52.082 --> 00:19:53.262 like the impact within the 00:19:53.303 --> 00:19:53.782 running community, 00:19:53.843 --> 00:19:55.805 even when I get like messages from people, 00:19:55.825 --> 00:19:57.625 I'm sure you get it from your podcast, 00:19:57.686 --> 00:19:57.866 right? 00:19:57.886 --> 00:19:59.087 From people across the globe 00:19:59.567 --> 00:20:01.148 that you've never met, you've never, 00:20:01.309 --> 00:20:02.490 but they'll tell you like 00:20:02.510 --> 00:20:04.291 how much your podcast or 00:20:04.771 --> 00:20:06.534 your videos have changed their lives. 00:20:06.554 --> 00:20:07.775 So just being able to have that 00:20:08.299 --> 00:20:11.521 larger impact has been super rewarding. 00:20:11.981 --> 00:20:12.281 Yeah. 00:20:12.321 --> 00:20:13.001 Last thing we do on the 00:20:13.021 --> 00:20:13.982 episode is parting shot. 00:20:14.002 --> 00:20:15.564 What's just your last, you know, 00:20:15.644 --> 00:20:17.525 soapbox statement, mic drop moment, quote, 00:20:17.585 --> 00:20:18.204 something that comes to 00:20:18.224 --> 00:20:18.845 mind you'd want to leave 00:20:18.865 --> 00:20:20.385 with the audience. 00:20:20.425 --> 00:20:20.586 Well, 00:20:20.625 --> 00:20:22.146 if it is more healthcare providers 00:20:22.186 --> 00:20:23.387 listening to this, it is like, 00:20:23.607 --> 00:20:24.867 you don't need to tell your 00:20:24.928 --> 00:20:26.568 runners to stop running and 00:20:26.588 --> 00:20:27.630 they don't want to hear that. 00:20:27.950 --> 00:20:29.171 And they actually heal 00:20:29.691 --> 00:20:32.231 better when you don't do that. 00:20:32.711 --> 00:20:33.952 So if you can, you know, 00:20:34.053 --> 00:20:35.094 either partner with a good 00:20:35.134 --> 00:20:36.334 running coach or educate 00:20:36.354 --> 00:20:37.855 yourself on the training, 00:20:38.419 --> 00:20:39.839 of actually running and 00:20:39.900 --> 00:20:40.980 realizing that you can keep 00:20:41.019 --> 00:20:42.740 someone running so they can 00:20:42.780 --> 00:20:44.221 be able to heal from their injury, 00:20:44.682 --> 00:20:45.903 you're going to see your 00:20:45.962 --> 00:20:47.624 results like tenfold. 00:20:47.663 --> 00:20:48.884 And this is coming from 00:20:48.943 --> 00:20:49.924 someone who's done all the 00:20:49.964 --> 00:20:50.684 manual therapy 00:20:50.724 --> 00:20:52.125 certifications and courses 00:20:52.165 --> 00:20:52.746 and all of that. 00:20:53.145 --> 00:20:54.626 And I'm a true believer in manual therapy. 00:20:54.646 --> 00:20:55.287 Don't get me wrong, 00:20:55.707 --> 00:20:56.667 but I don't do any now. 00:20:56.968 --> 00:20:58.308 And my results are actually 00:20:58.368 --> 00:20:59.169 better in terms of my 00:20:59.229 --> 00:21:00.309 outcomes with my patients 00:21:00.369 --> 00:21:04.471 because I have full autonomy, support, 00:21:04.791 --> 00:21:06.192 control over like what 00:21:06.212 --> 00:21:07.113 they're doing for training. 00:21:07.599 --> 00:21:11.342 So blending that aspect with, you know, 00:21:11.382 --> 00:21:11.622 the, 00:21:11.742 --> 00:21:14.324 our PT brain and like injury aspect 00:21:14.443 --> 00:21:15.865 to me has been like game changing. 00:21:16.484 --> 00:21:16.925 Love that. 00:21:16.986 --> 00:21:17.326 All right. 00:21:17.566 --> 00:21:17.965 Uh, 00:21:17.986 --> 00:21:19.086 let everybody know where they can find 00:21:19.106 --> 00:21:19.807 you in case they wanted to 00:21:19.826 --> 00:21:20.367 pick your brain. 00:21:20.407 --> 00:21:20.708 Like where, 00:21:20.748 --> 00:21:22.368 where would you send a colleague to, uh, 00:21:22.429 --> 00:21:23.950 to, to connect with you? 00:21:23.990 --> 00:21:24.190 Yeah. 00:21:24.230 --> 00:21:26.590 The main website spark healthy runner.com. 00:21:26.891 --> 00:21:28.311 Um, we got the healthy runner podcast. 00:21:28.511 --> 00:21:29.593 Um, someone is a runner. 00:21:29.613 --> 00:21:30.453 They're interested in running. 00:21:30.773 --> 00:21:32.015 We got tons of episodes 00:21:32.055 --> 00:21:32.994 content that they would 00:21:33.075 --> 00:21:34.796 love there as well as spark 00:21:34.836 --> 00:21:36.096 healthy runner, YouTube channel. 00:21:36.874 --> 00:21:37.154 Love it. 00:21:37.414 --> 00:21:38.557 Dwayne, appreciate you stopping by. 00:21:38.597 --> 00:21:39.980 Thanks for jumping in on 00:21:40.000 --> 00:21:41.344 this PT Blueprint thing 00:21:41.364 --> 00:21:42.066 that I'm trying to do over 00:21:42.086 --> 00:21:42.787 the next couple of years. 00:21:43.628 --> 00:21:44.089 Yeah, man. 00:21:44.230 --> 00:21:44.590 I love it. 00:21:44.631 --> 00:21:45.212 Thanks for having me.