1 00:00:00,160 --> 00:00:02,560 Welcome back to Podcast Insider. I'm Mike Dell, 2 00:00:02,560 --> 00:00:05,139 the VP of customer relations here at Blueberry. 3 00:00:05,519 --> 00:00:08,000 And I'm Mackenzie Bennett, director of marketing at 4 00:00:08,000 --> 00:00:08,500 Blueberry. 5 00:00:08,880 --> 00:00:11,039 And today, we're gonna talk about something that 6 00:00:11,039 --> 00:00:12,740 confuses a lot of people, 7 00:00:13,439 --> 00:00:13,939 podcast 8 00:00:14,320 --> 00:00:14,820 terminology. 9 00:00:16,324 --> 00:00:19,385 It has its own language, RSS feeds, enclosures, 10 00:00:19,605 --> 00:00:22,745 CPMs, hosting, distribution. It goes on and on. 11 00:00:23,045 --> 00:00:24,725 And if you're new, it can feel like 12 00:00:24,725 --> 00:00:27,364 everyone assumes you already know what these things 13 00:00:27,364 --> 00:00:27,864 mean. 14 00:00:28,429 --> 00:00:30,030 So we're gonna break them down for you. 15 00:00:30,269 --> 00:00:32,270 Some of the most common podcasting terms, what 16 00:00:32,270 --> 00:00:34,670 they actually mean, and why they matter. No 17 00:00:34,670 --> 00:00:38,289 jargon, no complicated explanations, just plain English. Well, 18 00:00:38,510 --> 00:00:41,229 I will try. How about that? I'm gonna 19 00:00:41,229 --> 00:00:43,229 I'm gonna hold you to that as as 20 00:00:43,229 --> 00:00:45,034 best I can. There we 21 00:00:46,935 --> 00:00:49,195 go. You're listening to Podcast Insider, 22 00:00:49,575 --> 00:00:52,215 hosted by Mike Dell, Mackenzie Bennett, and Dave 23 00:00:52,215 --> 00:00:52,715 Clements. 24 00:00:53,734 --> 00:00:56,549 We're bringing you weekly insights, advice, and insider 25 00:00:56,549 --> 00:00:58,710 tips and tricks to help you start, grow, 26 00:00:58,710 --> 00:01:00,009 and thrive through podcasting, 27 00:01:00,390 --> 00:01:02,070 all with the support of your team here 28 00:01:02,070 --> 00:01:02,729 at Blueberry. 29 00:01:03,109 --> 00:01:04,890 Welcome. Let's dive in. 30 00:01:07,670 --> 00:01:10,869 Alright. And I'll take this first section here 31 00:01:10,869 --> 00:01:11,609 since I 32 00:01:11,944 --> 00:01:12,604 I wrote 33 00:01:12,905 --> 00:01:13,405 it. 34 00:01:14,185 --> 00:01:15,644 That was your little rant. 35 00:01:15,944 --> 00:01:18,765 Yeah. It's not a rant. It's, you know, 36 00:01:18,825 --> 00:01:20,905 working in support, I answer the phone, and 37 00:01:20,905 --> 00:01:22,984 a lot of times, I will get something 38 00:01:22,984 --> 00:01:24,284 to the effect of, 39 00:01:25,250 --> 00:01:26,150 my podcast 40 00:01:26,930 --> 00:01:29,909 didn't go out today, or my podcast 41 00:01:30,930 --> 00:01:32,549 feed on Apple isn't 42 00:01:32,850 --> 00:01:34,790 updated, or, you know, some 43 00:01:35,090 --> 00:01:38,150 basic thing. So I just wanted to define 44 00:01:38,209 --> 00:01:39,350 some of the basic 45 00:01:40,774 --> 00:01:41,274 terms, 46 00:01:41,974 --> 00:01:43,414 you know, just the the right down to 47 00:01:43,414 --> 00:01:45,515 the bare bones. So a podcast, 48 00:01:46,295 --> 00:01:49,515 and there's a technical definition that drives everybody 49 00:01:49,655 --> 00:01:51,594 nuts. That's not what I'm talking about. 50 00:01:52,549 --> 00:01:54,250 A podcast is an episodic 51 00:01:54,549 --> 00:01:55,049 show, 52 00:01:55,350 --> 00:01:58,150 which is mostly delivered by RSS, but, you 53 00:01:58,150 --> 00:02:01,049 know, there are stuff on other platforms called 54 00:02:01,189 --> 00:02:02,890 podcasts that are episodics. 55 00:02:03,189 --> 00:02:04,490 They fit that definition. 56 00:02:05,614 --> 00:02:08,094 That term can also be interchangeable with the 57 00:02:08,094 --> 00:02:10,114 word show. You have a show. 58 00:02:11,215 --> 00:02:13,854 Okay. I'm gonna age myself here. Oh, I 59 00:02:13,854 --> 00:02:15,955 can go on and on about show and 60 00:02:16,014 --> 00:02:19,055 episode and that whole thing. Right. But I'm 61 00:02:19,055 --> 00:02:20,514 gonna age myself here. 62 00:02:21,610 --> 00:02:24,409 The TV show MASH, I'm sure even even 63 00:02:24,409 --> 00:02:27,389 the younger ones in this, in this audience 64 00:02:27,449 --> 00:02:29,870 know what the show MASH was. 65 00:02:30,409 --> 00:02:33,310 Okay? MASH was the title of the show, 66 00:02:33,835 --> 00:02:37,034 just like your podcast will have a title. 67 00:02:37,034 --> 00:02:38,014 It's a show. 68 00:02:38,314 --> 00:02:39,215 And then individual 69 00:02:39,514 --> 00:02:41,375 episodes may have other titles. 70 00:02:41,915 --> 00:02:44,415 So in MASH, there was probably an episode 71 00:02:44,955 --> 00:02:47,354 named something. I don't know what their names 72 00:02:47,354 --> 00:02:49,439 were because that's not popular on TV. But 73 00:02:50,479 --> 00:02:52,479 the idea is that when you say you 74 00:02:52,479 --> 00:02:53,620 have a podcast, 75 00:02:55,360 --> 00:02:56,419 you have a show. 76 00:02:57,360 --> 00:02:58,659 When you have an episode, 77 00:03:00,240 --> 00:03:01,919 it that's the end of it it's an 78 00:03:01,919 --> 00:03:03,139 individual entry. 79 00:03:03,805 --> 00:03:05,325 You know, I can't it's hard to done 80 00:03:05,325 --> 00:03:07,905 it define episode without saying the word episode. 81 00:03:09,405 --> 00:03:10,625 But, basically, 82 00:03:11,165 --> 00:03:12,705 you know, I I I hear 83 00:03:13,245 --> 00:03:13,745 podcasters, 84 00:03:14,925 --> 00:03:17,504 say, I did a podcast about that. 85 00:03:18,040 --> 00:03:20,139 No. You did a podcast episode 86 00:03:20,599 --> 00:03:21,500 about that. 87 00:03:21,960 --> 00:03:22,460 Yes. 88 00:03:22,760 --> 00:03:25,400 That's different. And, personally, I hate the word 89 00:03:25,400 --> 00:03:27,400 pod, but I guess that's a thing now 90 00:03:27,400 --> 00:03:28,040 too. But, 91 00:03:28,919 --> 00:03:30,540 I did a I did a pod. 92 00:03:30,875 --> 00:03:32,174 Okay. Good. Great. 93 00:03:33,594 --> 00:03:35,435 That, yeah, that just, 94 00:03:36,954 --> 00:03:38,334 irks me in ways. 95 00:03:38,715 --> 00:03:39,435 Yeah. But, 96 00:03:40,314 --> 00:03:42,174 yeah. No. My biggest one is definitely 97 00:03:43,260 --> 00:03:43,760 podcast 98 00:03:44,219 --> 00:03:44,719 show 99 00:03:45,180 --> 00:03:45,680 episode, 100 00:03:46,060 --> 00:03:46,939 that whole debacle. 101 00:03:47,500 --> 00:03:48,780 Think of it the way that you think 102 00:03:48,780 --> 00:03:49,280 of 103 00:03:49,580 --> 00:03:52,300 TV shows. It's just that simple. I mean, 104 00:03:52,300 --> 00:03:54,860 I've been having this conversation with my mother 105 00:03:54,860 --> 00:03:55,599 since I 106 00:03:55,980 --> 00:03:57,824 have been, like, nine years old 107 00:03:58,384 --> 00:03:59,525 where she's describing 108 00:04:00,465 --> 00:04:01,604 a TV episode 109 00:04:01,905 --> 00:04:04,245 about a show that we have watched forever, 110 00:04:04,465 --> 00:04:06,164 and she calls it a a movie. 111 00:04:06,625 --> 00:04:10,245 Or she she will describe a movie for, 112 00:04:10,729 --> 00:04:12,329 you know, an entire day. And she's like, 113 00:04:12,329 --> 00:04:14,110 yeah. No. But it's a show. Like, 114 00:04:14,810 --> 00:04:16,649 it's it goes back and forth. And I 115 00:04:16,649 --> 00:04:19,050 have explained it to her countless times, and 116 00:04:19,050 --> 00:04:20,829 she just could not care. 117 00:04:21,370 --> 00:04:23,310 And it drives me insane, 118 00:04:24,235 --> 00:04:26,154 because I care about media and I care 119 00:04:26,154 --> 00:04:27,514 about words, and, 120 00:04:28,074 --> 00:04:30,014 that one I'm just never gonna get over. 121 00:04:30,314 --> 00:04:31,375 Yeah. And that's 122 00:04:31,914 --> 00:04:34,474 one of the things that we get a 123 00:04:34,474 --> 00:04:36,954 lot as well in support is, you know, 124 00:04:36,954 --> 00:04:38,129 people will say your, 125 00:04:38,529 --> 00:04:40,310 say, feed. Well, 126 00:04:41,330 --> 00:04:43,270 when when you're talking about a podcast, 127 00:04:45,170 --> 00:04:47,990 the feed is the RSS feed. 128 00:04:48,370 --> 00:04:51,089 It's not your listing on Apple. It's not 129 00:04:51,089 --> 00:04:52,550 your listing on Spotify. 130 00:04:52,925 --> 00:04:55,345 It's not your YouTube channel. It's 131 00:04:56,045 --> 00:04:56,545 it's 132 00:04:57,644 --> 00:04:58,464 the specific 133 00:04:58,925 --> 00:05:01,644 technical thing that makes your podcast work. We're 134 00:05:01,644 --> 00:05:03,805 gonna go into what RSS is all about 135 00:05:03,805 --> 00:05:04,785 a little bit later, 136 00:05:05,300 --> 00:05:07,779 so I won't beat that dead horse. But, 137 00:05:08,339 --> 00:05:08,839 basically, 138 00:05:09,540 --> 00:05:10,980 you know, there's no such thing as a 139 00:05:10,980 --> 00:05:11,480 YouTube 140 00:05:11,939 --> 00:05:13,480 feed. There's a YouTube 141 00:05:14,259 --> 00:05:17,139 channel Right. And that's cool. The feed is 142 00:05:17,139 --> 00:05:17,800 the function. 143 00:05:18,685 --> 00:05:21,485 Yeah. That's why there's that's why the it 144 00:05:21,485 --> 00:05:23,884 exists in only podcasting, and you don't really 145 00:05:23,884 --> 00:05:26,604 hear it used in anything else. Right. And, 146 00:05:26,604 --> 00:05:29,324 you know, and that's becoming less important, you 147 00:05:29,324 --> 00:05:31,345 know, as far as the listeners are concerned 148 00:05:31,404 --> 00:05:32,064 or viewers. 149 00:05:32,599 --> 00:05:34,039 You know, they don't care if it's an 150 00:05:34,039 --> 00:05:36,199 RSS feed or not. You know? That's that's 151 00:05:36,199 --> 00:05:37,319 one of the reasons why reason for them 152 00:05:37,319 --> 00:05:39,259 to. But there is no feed 153 00:05:39,639 --> 00:05:40,139 out 154 00:05:40,519 --> 00:05:41,180 of YouTube. 155 00:05:42,199 --> 00:05:44,279 Yeah. They they can take your feed in 156 00:05:44,279 --> 00:05:45,339 in certain instances, 157 00:05:45,720 --> 00:05:48,444 but there's no feed on YouTube, and there's 158 00:05:48,444 --> 00:05:50,944 no feed coming out of YouTube. Anyway, 159 00:05:52,365 --> 00:05:54,285 it's not true with Spotify, but that's a 160 00:05:54,285 --> 00:05:55,345 whole another thing. 161 00:05:56,365 --> 00:05:58,944 So and then the term upload really confuses 162 00:05:59,004 --> 00:05:59,504 people. 163 00:06:00,365 --> 00:06:01,264 And I don't 164 00:06:01,829 --> 00:06:03,910 specifically know why, but I guess I get 165 00:06:03,910 --> 00:06:04,410 it. 166 00:06:04,790 --> 00:06:07,850 But, in publishing an episode, when you upload, 167 00:06:08,069 --> 00:06:10,709 you're uploading your episode to your podcast host 168 00:06:10,709 --> 00:06:13,350 or server or whatever you use. Hopefully, it's 169 00:06:13,350 --> 00:06:13,850 Blueberry. 170 00:06:14,665 --> 00:06:17,165 But, that's you know, you do not upload 171 00:06:17,225 --> 00:06:20,685 your podcast to Apple Podcasts or Spotify 172 00:06:21,145 --> 00:06:22,205 or wherever. 173 00:06:22,985 --> 00:06:23,485 You 174 00:06:23,944 --> 00:06:24,444 syndicate 175 00:06:24,824 --> 00:06:27,225 to them through your RSS feed, blah blah 176 00:06:27,225 --> 00:06:29,670 blah, you know, all the technical garbage. Alright. 177 00:06:29,670 --> 00:06:31,589 I'll I'll try to speak English from here 178 00:06:31,589 --> 00:06:32,250 on out. 179 00:06:35,509 --> 00:06:37,269 Well, if you wanna speak English, I don't 180 00:06:37,269 --> 00:06:39,269 know if we should really describe an RSS 181 00:06:39,269 --> 00:06:41,830 feed then because it might be called really 182 00:06:41,830 --> 00:06:43,370 simple syndication, but 183 00:06:44,024 --> 00:06:45,004 it's not 184 00:06:45,705 --> 00:06:46,524 that simple. 185 00:06:47,144 --> 00:06:47,644 Well, 186 00:06:48,264 --> 00:06:50,264 if you're using the right tools, it's really 187 00:06:50,264 --> 00:06:50,764 simple. 188 00:06:51,625 --> 00:06:53,625 But that's the key. If you're gonna go 189 00:06:53,625 --> 00:06:55,944 in there and handwrite it yourself, then, no, 190 00:06:55,944 --> 00:06:56,685 that's complicated. 191 00:06:57,110 --> 00:06:59,110 So you just confuse more people by saying 192 00:06:59,110 --> 00:06:59,610 handwriting 193 00:07:00,389 --> 00:07:01,610 it. Okay. Well, 194 00:07:01,990 --> 00:07:04,389 back in the day, back you know, I'll 195 00:07:04,389 --> 00:07:05,850 use my old man voice. 196 00:07:07,350 --> 00:07:08,490 When podcasting 197 00:07:08,790 --> 00:07:11,189 first started, that's basically, we had to make 198 00:07:11,189 --> 00:07:13,035 a text file and write a whole bunch 199 00:07:13,035 --> 00:07:15,355 of gobbledygook in the text file to get 200 00:07:15,355 --> 00:07:16,415 RSS to work. 201 00:07:17,194 --> 00:07:18,894 Now we don't have to do that anymore. 202 00:07:19,194 --> 00:07:21,675 Yeah. We have tools for that such as 203 00:07:21,675 --> 00:07:22,735 Blueberry Podcasting, 204 00:07:23,274 --> 00:07:23,774 PowerPress, 205 00:07:24,555 --> 00:07:25,035 or, 206 00:07:25,355 --> 00:07:26,254 you know, there's 207 00:07:26,680 --> 00:07:28,839 100 ways of making an RSS feed that 208 00:07:28,839 --> 00:07:30,699 don't involve you learning 209 00:07:31,000 --> 00:07:32,060 XML code. 210 00:07:33,319 --> 00:07:34,919 You know, just like a web page. Okay. 211 00:07:34,919 --> 00:07:37,259 A web page on the back end is 212 00:07:37,319 --> 00:07:38,539 HTML code, 213 00:07:39,074 --> 00:07:41,394 but you don't see that. And when you're 214 00:07:41,394 --> 00:07:43,555 building web pages nowadays, you just type what 215 00:07:43,555 --> 00:07:45,154 you want in there, put some pictures in 216 00:07:45,154 --> 00:07:47,875 there, hit hit publish, and you don't care 217 00:07:47,875 --> 00:07:49,014 what the code says. 218 00:07:50,035 --> 00:07:51,894 You know? Same thing with RSS. 219 00:07:52,595 --> 00:07:55,189 It's to the point now where it disappears, 220 00:07:56,209 --> 00:07:58,689 really, for most people. It is in the 221 00:07:58,689 --> 00:08:00,389 background, but it does contain 222 00:08:00,769 --> 00:08:04,149 your episode title, your show title, the descriptions 223 00:08:04,209 --> 00:08:07,889 for your episodes, the audio files for video 224 00:08:07,889 --> 00:08:09,349 files for set episodes. 225 00:08:09,865 --> 00:08:12,284 Yeah. And links to them. It's Right. 226 00:08:12,745 --> 00:08:14,985 But, yeah, not the the file itself stays 227 00:08:14,985 --> 00:08:18,125 wherever you uploaded it to. See previous section. 228 00:08:20,745 --> 00:08:21,245 And 229 00:08:22,830 --> 00:08:24,910 the, I guess, the date associated to that 230 00:08:24,910 --> 00:08:26,850 because, you know, it'll go in whatever order. 231 00:08:27,149 --> 00:08:28,830 Yeah. And there's a whole bunch of other 232 00:08:28,830 --> 00:08:31,629 things in RSS that nobody cares about. But, 233 00:08:31,870 --> 00:08:34,529 you know, there's there's what we call tags, 234 00:08:35,575 --> 00:08:38,215 or features, you know, extra things that can 235 00:08:38,215 --> 00:08:39,894 be added in there. But for the most 236 00:08:39,894 --> 00:08:42,215 part, the tool you're using, if you're using 237 00:08:42,215 --> 00:08:44,774 Blueberry especially, all that stuff disappears and you 238 00:08:44,774 --> 00:08:45,914 just fill in boxes. 239 00:08:46,534 --> 00:08:47,034 So 240 00:08:47,409 --> 00:08:49,250 pretty cool. Yeah. All of that can be 241 00:08:49,250 --> 00:08:51,590 managed with Blueberry or wherever you are hosting 242 00:08:52,129 --> 00:08:55,029 your show. And speaking of podcast hosting, 243 00:08:56,769 --> 00:08:59,570 that's a that that kind of is a 244 00:08:59,570 --> 00:09:01,110 harder one to to 245 00:09:02,264 --> 00:09:05,004 understand sometimes, but what a podcast hosting 246 00:09:05,304 --> 00:09:06,605 company does 247 00:09:07,865 --> 00:09:08,365 is 248 00:09:08,985 --> 00:09:11,384 two things, really. We help you generate your 249 00:09:11,384 --> 00:09:12,444 RSS feed, 250 00:09:12,745 --> 00:09:14,924 and we store the files for you. And, 251 00:09:15,529 --> 00:09:17,290 you know, with us, at least, we give 252 00:09:17,290 --> 00:09:20,250 you pretty good statistics on how your files 253 00:09:20,250 --> 00:09:21,230 are being used, 254 00:09:22,169 --> 00:09:24,649 which is nice. We've been tracking that info 255 00:09:24,649 --> 00:09:27,850 since day one. Yep. And so, basically, you 256 00:09:27,850 --> 00:09:30,250 know, a podcast hosting, you know, it doesn't 257 00:09:30,250 --> 00:09:32,764 have to be a company. It could be 258 00:09:32,764 --> 00:09:35,485 a server that you own. You know? It's 259 00:09:35,485 --> 00:09:38,365 not recommended most of the time for various 260 00:09:38,365 --> 00:09:39,264 reasons, but, 261 00:09:39,644 --> 00:09:41,884 you know, a a podcast host such as 262 00:09:41,884 --> 00:09:42,945 Blueberry Podcast, 263 00:09:43,325 --> 00:09:45,679 you know, we store the audio. We gen 264 00:09:45,720 --> 00:09:48,200 help you generate the RSS feed either via 265 00:09:48,200 --> 00:09:50,700 PowerPress or or on our dashboard. 266 00:09:51,720 --> 00:09:53,899 And it, we help you distribute 267 00:09:54,440 --> 00:09:55,419 it so that, 268 00:09:56,279 --> 00:09:57,179 you know, when 269 00:09:57,914 --> 00:09:58,414 Apple 270 00:09:58,955 --> 00:10:02,095 pulls your RSS feed in and new episode 271 00:10:02,235 --> 00:10:04,254 shows to all your listeners 272 00:10:04,875 --> 00:10:07,695 or viewers depending on audio video. 273 00:10:08,394 --> 00:10:09,514 I I I've got a 274 00:10:10,559 --> 00:10:12,660 I'm having a little trouble here because this 275 00:10:13,279 --> 00:10:14,019 this year, 276 00:10:15,200 --> 00:10:16,419 video is exploding. 277 00:10:17,120 --> 00:10:19,519 There there there's gonna be lots of new 278 00:10:19,519 --> 00:10:20,500 things coming. 279 00:10:21,360 --> 00:10:24,179 And so, you know, listener and or viewer, 280 00:10:24,240 --> 00:10:26,254 you know, it's like like when they change 281 00:10:26,254 --> 00:10:29,555 the term subscribe to follow Follow. 282 00:10:30,415 --> 00:10:32,894 That took me the longest time to get, 283 00:10:33,215 --> 00:10:36,495 get subscribe out of my head Yeah. Even 284 00:10:36,495 --> 00:10:38,035 though that's what you're doing. Anyway, 285 00:10:38,850 --> 00:10:41,269 enough But it's it's you know, 286 00:10:41,970 --> 00:10:43,889 if you really are, like, having trouble wrapping 287 00:10:43,889 --> 00:10:45,589 your head around it, it's just whenever 288 00:10:46,049 --> 00:10:48,690 you were listening to whatever show in Apple 289 00:10:48,690 --> 00:10:50,870 Podcasts or Overcast or wherever, 290 00:10:52,075 --> 00:10:54,075 those episodes don't actually live at that place. 291 00:10:54,075 --> 00:10:55,934 They live somewhere else. They are being 292 00:10:56,315 --> 00:10:57,134 made available 293 00:10:58,154 --> 00:10:58,654 through 294 00:10:59,034 --> 00:11:01,195 the app. Yeah. Well, that's and that's you 295 00:11:01,195 --> 00:11:03,455 know, podcasting is exactly opposite 296 00:11:03,834 --> 00:11:06,174 of pretty much everything else on the Internet. 297 00:11:06,554 --> 00:11:08,009 I I mean, you upload a video to 298 00:11:08,009 --> 00:11:10,009 YouTube, and as soon as they're done processing 299 00:11:10,009 --> 00:11:12,649 it, it's available on YouTube. Boom. Done. That's 300 00:11:12,649 --> 00:11:15,470 all there is to it. Right. You upload 301 00:11:15,529 --> 00:11:18,009 your show to your podcast host, put it 302 00:11:18,009 --> 00:11:20,169 in your RSS feed, which, like I said, 303 00:11:20,169 --> 00:11:22,195 you don't have to do anything special to 304 00:11:22,195 --> 00:11:24,375 do that. It just the tools do it. 305 00:11:25,235 --> 00:11:27,815 Then Right. And then you have to wait 306 00:11:28,274 --> 00:11:29,495 a little bit of time 307 00:11:29,875 --> 00:11:32,995 for Apple and Spotify and Amazon and all 308 00:11:32,995 --> 00:11:34,514 the 135 309 00:11:34,514 --> 00:11:36,159 other apps out there that you can listen 310 00:11:36,159 --> 00:11:37,299 to podcasts on, 311 00:11:37,919 --> 00:11:40,339 get it because it's syndicated, 312 00:11:40,959 --> 00:11:41,459 not 313 00:11:42,159 --> 00:11:45,600 not you're not directly uploading it to Apple 314 00:11:45,600 --> 00:11:48,144 and Spotify. So But I I think some 315 00:11:48,144 --> 00:11:50,705 people definitely get confused because they hear these 316 00:11:50,705 --> 00:11:53,825 big big big shows and celebrities say we're 317 00:11:53,825 --> 00:11:55,044 hosted on Spotify. 318 00:11:55,745 --> 00:11:57,985 They are. Yeah. There are so many making 319 00:11:57,985 --> 00:11:59,044 millions of dollars. 320 00:11:59,669 --> 00:12:02,309 Yeah. This is a different scenario. You know, 321 00:12:02,309 --> 00:12:04,789 Spotify as well as a listening app is 322 00:12:04,789 --> 00:12:05,289 also 323 00:12:05,750 --> 00:12:08,009 a podcast host. Yeah. So 324 00:12:08,549 --> 00:12:11,450 so for the most part, normal everyday podcasters 325 00:12:11,750 --> 00:12:13,610 and people are not 326 00:12:13,990 --> 00:12:14,490 hosting, 327 00:12:15,075 --> 00:12:17,795 are not using Apple and Spotify and Amazon 328 00:12:17,795 --> 00:12:20,695 and these places for their podcast hosting. 329 00:12:21,315 --> 00:12:23,715 These celebrities and big shows, they are. Those 330 00:12:23,715 --> 00:12:25,894 are exclusive. Those are different deals. 331 00:12:26,274 --> 00:12:29,250 Yeah. They may be. Yeah. Yeah. Apple, not 332 00:12:29,250 --> 00:12:30,230 so much. Spotify, 333 00:12:30,610 --> 00:12:31,110 definitely. 334 00:12:31,970 --> 00:12:35,009 Spotify also has another hosting company that is 335 00:12:35,009 --> 00:12:36,389 associated with them 336 00:12:36,769 --> 00:12:38,789 that a lot you know, like Joe Rogan's 337 00:12:38,850 --> 00:12:38,929 on 338 00:12:39,965 --> 00:12:41,245 I don't even remember the name of it, 339 00:12:41,245 --> 00:12:43,024 but it's their enterprise level, 340 00:12:44,205 --> 00:12:45,024 at Spotify. 341 00:12:45,565 --> 00:12:46,544 So Premium. 342 00:12:47,085 --> 00:12:49,804 Totally different thing. Is he really like, if 343 00:12:49,804 --> 00:12:52,125 you have free Spotify, you can't get The 344 00:12:52,125 --> 00:12:53,024 Rogan Show? 345 00:12:53,379 --> 00:12:54,899 No. No. You can get The Rogan Show. 346 00:12:54,899 --> 00:12:57,059 What I'm talking about is where his feed 347 00:12:57,059 --> 00:12:57,879 comes from 348 00:12:59,299 --> 00:13:00,519 is from Megaphone. 349 00:13:00,899 --> 00:13:03,779 That's Oh, oh, okay. Got it. Which is 350 00:13:03,779 --> 00:13:06,600 owned by Spotify. Anyway, so we're inside baseball 351 00:13:06,659 --> 00:13:07,159 here. 352 00:13:09,084 --> 00:13:11,004 I'm like, when did this change happen? Okay. 353 00:13:11,004 --> 00:13:13,644 Got it. Yeah. Yeah. Yeah. Yeah. So, but 354 00:13:13,725 --> 00:13:15,345 and now here's one that 355 00:13:16,524 --> 00:13:19,264 confuses a lot of people, in their stats. 356 00:13:20,524 --> 00:13:21,745 Downloads versus 357 00:13:22,125 --> 00:13:22,625 listens. 358 00:13:23,240 --> 00:13:24,860 Yeah. That one is 359 00:13:25,319 --> 00:13:25,759 a 360 00:13:26,199 --> 00:13:27,740 that changed, I mean, 361 00:13:28,600 --> 00:13:31,500 six, seven years ago where it started, like, 362 00:13:31,559 --> 00:13:32,860 really changing because 363 00:13:33,559 --> 00:13:35,500 people started having good Internet. 364 00:13:36,054 --> 00:13:38,235 Yeah. And that's that's the thing. The the 365 00:13:38,695 --> 00:13:41,595 the party trick of podcasting has always been 366 00:13:42,054 --> 00:13:43,514 that you download 367 00:13:44,535 --> 00:13:47,495 the entire episode to your device, whatever you're 368 00:13:47,495 --> 00:13:49,095 using. You know, back in the day, it 369 00:13:49,095 --> 00:13:51,419 was an iPad or something similar, and now 370 00:13:51,419 --> 00:13:52,159 it's phones. 371 00:13:53,659 --> 00:13:56,379 But it downloaded the actual file to your 372 00:13:56,379 --> 00:13:58,220 phone. So then when you jumped on an 373 00:13:58,220 --> 00:14:00,639 airplane or gotten bad Internet, 374 00:14:01,259 --> 00:14:03,179 you could still listen to the stuff you 375 00:14:03,179 --> 00:14:05,179 had downloaded on your device, and it did 376 00:14:05,179 --> 00:14:05,919 that automatically. 377 00:14:06,595 --> 00:14:07,894 Mhmm. And, 378 00:14:08,514 --> 00:14:10,774 you know, now there's a lot of streaming 379 00:14:10,835 --> 00:14:14,294 going on in podcasting. Not that it's bad. 380 00:14:15,315 --> 00:14:17,715 You still have the option to download, but 381 00:14:17,715 --> 00:14:20,914 you don't absolutely have to download anymore like 382 00:14:20,914 --> 00:14:24,889 you used to. I'm typically still downloading, but 383 00:14:25,110 --> 00:14:26,709 if it's less than ten minutes, I don't 384 00:14:26,709 --> 00:14:28,809 do that anymore. I just hit listen. 385 00:14:29,269 --> 00:14:31,269 Right. And, you know, there's nothing wrong with 386 00:14:31,269 --> 00:14:33,929 that at all. Yeah. You know, it's it's 387 00:14:34,514 --> 00:14:36,855 the thing is is we we want podcasting 388 00:14:37,394 --> 00:14:39,815 to be everywhere people are 389 00:14:40,434 --> 00:14:42,754 and make it as convenient as possible. So 390 00:14:42,754 --> 00:14:44,054 for the listener side, 391 00:14:45,315 --> 00:14:47,750 you know, it could you could listen to 392 00:14:47,750 --> 00:14:49,610 a YouTube channel. You could 393 00:14:49,990 --> 00:14:53,029 download a podcast video. You can download a 394 00:14:53,029 --> 00:14:55,910 podcast audio. You can stream it. You know, 395 00:14:55,910 --> 00:14:59,054 the all the options. That's that's good. And 396 00:14:59,054 --> 00:14:59,715 it doesn't 397 00:15:00,254 --> 00:15:02,654 matter on the creator side. Like Right. We're 398 00:15:02,654 --> 00:15:03,955 gonna collect that information. 399 00:15:04,414 --> 00:15:06,414 Right. Right. And count it as, you know 400 00:15:07,455 --> 00:15:08,434 Yeah. Downloads 401 00:15:10,335 --> 00:15:12,514 versus listens in this case, though, 402 00:15:13,215 --> 00:15:16,779 IAB, which is who certifies our podcast statistics 403 00:15:17,080 --> 00:15:18,540 and a lot of other companies. 404 00:15:18,920 --> 00:15:22,519 It's the Interactive Advertising Bureau. Right. Right. Right. 405 00:15:22,519 --> 00:15:24,840 I always thought it was Internet Advertising Bureau, 406 00:15:24,840 --> 00:15:26,060 but I guess they changed. 407 00:15:27,160 --> 00:15:28,700 Yeah. But, anyway, 408 00:15:29,160 --> 00:15:29,660 the 409 00:15:30,235 --> 00:15:31,835 the the gist of it is is they 410 00:15:31,835 --> 00:15:33,054 changed the term 411 00:15:33,915 --> 00:15:35,695 from downloads to listens. 412 00:15:36,634 --> 00:15:39,615 Not that there's any difference between the two, 413 00:15:41,514 --> 00:15:42,014 really. 414 00:15:43,610 --> 00:15:44,149 You know, 415 00:15:44,610 --> 00:15:47,169 like, in our stats, we have we we 416 00:15:47,169 --> 00:15:49,490 can tell how much of the file got 417 00:15:49,490 --> 00:15:49,990 downloaded. 418 00:15:50,450 --> 00:15:53,730 Yeah. We assume that's somebody streaming it as 419 00:15:53,730 --> 00:15:56,049 they're, you know, downloading as they're listening. It's 420 00:15:56,049 --> 00:15:58,012 not really a true stream, but that's a 421 00:15:58,012 --> 00:15:58,955 whole other geeky 422 00:15:59,335 --> 00:15:59,835 thing. 423 00:16:01,575 --> 00:16:01,975 Anyway 424 00:16:04,455 --> 00:16:05,195 so, basically, 425 00:16:05,575 --> 00:16:08,715 you know, the the the listen versus download, 426 00:16:09,254 --> 00:16:11,495 in our stats, yes, you could have some 427 00:16:11,495 --> 00:16:12,634 partial listens 428 00:16:13,740 --> 00:16:15,600 because it's partially downloaded. 429 00:16:16,460 --> 00:16:18,700 But a lot of times, people have their 430 00:16:18,700 --> 00:16:21,279 phones set to download the entire file, so 431 00:16:21,340 --> 00:16:23,100 we pick that up as a download. We 432 00:16:23,100 --> 00:16:24,940 have to call it a listen because IAB 433 00:16:24,940 --> 00:16:27,259 says so, but we can't guarantee that they 434 00:16:27,259 --> 00:16:29,360 listened. We just know they downloaded it. 435 00:16:29,875 --> 00:16:32,615 It was yeah. The file was 436 00:16:33,074 --> 00:16:34,134 accessed. That's 437 00:16:34,514 --> 00:16:36,595 the long and short of it. Yeah. Like 438 00:16:36,595 --> 00:16:38,434 I said, try not to get too geeky. 439 00:16:38,434 --> 00:16:40,054 Thanks for for not. 440 00:16:41,875 --> 00:16:43,495 Yeah. I tend to do that. 441 00:16:44,339 --> 00:16:45,639 Alright. Let's see. 442 00:16:47,059 --> 00:16:49,700 CPM. I'll let you explain that one. Let's 443 00:16:49,860 --> 00:16:50,600 Yeah. The 444 00:16:51,379 --> 00:16:53,000 this is for 445 00:16:53,539 --> 00:16:54,039 advertising. 446 00:16:54,500 --> 00:16:57,559 So it's cost per million, basically, which means 447 00:16:57,779 --> 00:16:58,759 the cost per 448 00:16:59,174 --> 00:17:01,654 thousand downloads Yeah. Doesn't really make sense. Yeah. 449 00:17:01,654 --> 00:17:02,154 Literally. 450 00:17:04,055 --> 00:17:06,375 Because it doesn't really make sense so much. 451 00:17:06,375 --> 00:17:09,174 But it is the yeah. It is the 452 00:17:09,174 --> 00:17:12,615 common pricing model used in, podcast advertising a 453 00:17:12,615 --> 00:17:14,809 lot of the time in in most content 454 00:17:14,869 --> 00:17:15,369 advertising. 455 00:17:16,950 --> 00:17:17,450 So 456 00:17:17,750 --> 00:17:20,009 if you are getting 5,000 downloads, 457 00:17:20,630 --> 00:17:22,329 you are getting $20 458 00:17:22,710 --> 00:17:23,210 CPM. 459 00:17:24,149 --> 00:17:24,649 And 460 00:17:25,429 --> 00:17:28,230 No. If you're getting $20 CPM and you 461 00:17:28,230 --> 00:17:29,884 get 5,000 downloads, 462 00:17:30,825 --> 00:17:33,164 you get roughly a $100 for that advertisement. 463 00:17:33,705 --> 00:17:37,085 Correct. Yeah. Correct. So we can estimate, 464 00:17:37,465 --> 00:17:39,225 you know, based on your down like, based 465 00:17:39,225 --> 00:17:40,984 on your downloads and listens, how much you 466 00:17:40,984 --> 00:17:41,644 could make. 467 00:17:42,664 --> 00:17:43,164 With 468 00:17:43,480 --> 00:17:45,980 with advertising that we do here at Blueberry, 469 00:17:46,039 --> 00:17:46,700 our programmatic, 470 00:17:47,159 --> 00:17:51,079 that ranges from 5 to 20 or 25, 471 00:17:51,079 --> 00:17:52,139 usually, CPM. 472 00:17:52,440 --> 00:17:53,419 Yeah. 15 473 00:17:53,720 --> 00:17:56,200 is, you know, between 10 and 15 is 474 00:17:56,200 --> 00:17:57,099 a good target. 475 00:17:57,514 --> 00:17:59,274 Yeah. But it can be as low as 476 00:17:59,274 --> 00:18:01,355 5. You could hear a GEICO ad in 477 00:18:01,355 --> 00:18:03,855 your thing. It's mostly a $5 ad. 478 00:18:04,234 --> 00:18:04,734 Yeah. 479 00:18:05,434 --> 00:18:07,274 So it's kind of a you get what 480 00:18:07,274 --> 00:18:09,214 you pay for type thing. But, 481 00:18:10,075 --> 00:18:10,815 yeah, overall, 482 00:18:13,250 --> 00:18:15,650 it's it's pretty easy to calculate and figure 483 00:18:15,650 --> 00:18:16,789 out, like, what your 484 00:18:17,250 --> 00:18:18,529 possibilities are. 485 00:18:19,250 --> 00:18:20,710 But especially nowadays 486 00:18:21,009 --> 00:18:21,509 with 487 00:18:21,970 --> 00:18:24,130 AI, you literally just ask it. There are 488 00:18:24,130 --> 00:18:26,289 a million and one CPM calculators on the 489 00:18:26,289 --> 00:18:27,555 Internet. Yep. 490 00:18:28,335 --> 00:18:29,775 So it's not really something you have to, 491 00:18:29,775 --> 00:18:30,914 like, figure out yourself, 492 00:18:31,615 --> 00:18:32,115 but 493 00:18:32,734 --> 00:18:35,455 it's that's generally the terms that you're gonna 494 00:18:35,455 --> 00:18:36,595 be looking at. 495 00:18:36,974 --> 00:18:39,234 Alright. And sticking with ads here, 496 00:18:40,840 --> 00:18:43,660 pre roll, mid roll, and post roll. 497 00:18:44,279 --> 00:18:47,500 And, basically, this just describes where the advertisement 498 00:18:47,880 --> 00:18:50,600 appears in an episode. So if you're doing 499 00:18:50,600 --> 00:18:51,340 ad insertion, 500 00:18:53,265 --> 00:18:56,224 and you're putting in dynamic ads or whatever, 501 00:18:56,224 --> 00:18:57,765 or even if you're doing 502 00:18:58,144 --> 00:18:58,884 host threads, 503 00:18:59,265 --> 00:19:01,744 you know, you could record an ad that 504 00:19:01,744 --> 00:19:03,505 goes at the beginning of the episode, and 505 00:19:03,505 --> 00:19:04,805 that's called a pre roll. 506 00:19:05,730 --> 00:19:07,250 Yeah. You can place it at the end 507 00:19:07,250 --> 00:19:09,509 of the episode, call it a post roll. 508 00:19:09,809 --> 00:19:11,430 And then anywhere in between 509 00:19:11,970 --> 00:19:13,509 is known as a mid roll, 510 00:19:14,369 --> 00:19:16,069 and mid rolls pay better. 511 00:19:17,170 --> 00:19:18,869 They also have to be done better. 512 00:19:19,214 --> 00:19:20,634 Yes. Yeah. They 513 00:19:20,974 --> 00:19:23,535 well, because, you know, some automated systems, I'm 514 00:19:23,535 --> 00:19:26,434 sure you guys, if you watch YouTube without 515 00:19:26,494 --> 00:19:28,974 being a subscriber to YouTube, you know, paying 516 00:19:28,974 --> 00:19:30,035 them Mhmm. 517 00:19:30,494 --> 00:19:32,990 You'll be, you know, mid sentence, they'll pop 518 00:19:32,990 --> 00:19:35,150 in an ad. Right? Mid sentence. So you 519 00:19:35,150 --> 00:19:36,830 you don't wanna do that. If you're gonna 520 00:19:36,830 --> 00:19:38,690 do mid rolls, place them properly. 521 00:19:39,070 --> 00:19:40,769 Yeah. You know, I was listening to, 522 00:19:41,390 --> 00:19:42,910 a podcast the other day that I had 523 00:19:42,910 --> 00:19:44,509 listened to for the first time because the 524 00:19:44,509 --> 00:19:46,670 guest on there was someone that I wanted 525 00:19:46,670 --> 00:19:47,490 to listen to. 526 00:19:49,154 --> 00:19:50,914 And he and this guest was in the 527 00:19:50,914 --> 00:19:53,734 middle of, like, this, you know, heartfelt sentence, 528 00:19:54,194 --> 00:19:56,454 literally, like, a GEICO ad 529 00:19:57,154 --> 00:19:58,755 in the middle of the sentence. And I 530 00:19:58,755 --> 00:20:00,674 was like, you are making how much money 531 00:20:00,674 --> 00:20:01,734 off of this podcast? 532 00:20:03,019 --> 00:20:04,940 And you have also split up the interview 533 00:20:04,940 --> 00:20:07,339 into two episodes, which I am not a 534 00:20:07,339 --> 00:20:08,079 fan of. 535 00:20:08,539 --> 00:20:10,379 And now in the middle of a sentence, 536 00:20:10,379 --> 00:20:12,159 I have to listen to this prerecorded 537 00:20:13,259 --> 00:20:14,079 ad for 538 00:20:14,940 --> 00:20:15,440 GEICO. 539 00:20:16,115 --> 00:20:17,734 Mhmm. Not great. 540 00:20:18,035 --> 00:20:18,535 One, 541 00:20:20,195 --> 00:20:21,974 I I just, like, 542 00:20:22,355 --> 00:20:24,434 what the podcast is whatever. And two, I 543 00:20:24,434 --> 00:20:26,035 got annoyed with that, and I'm like, okay. 544 00:20:26,035 --> 00:20:28,115 I I will just, I'll look up the 545 00:20:28,115 --> 00:20:29,474 interview. I don't need to listen to it. 546 00:20:29,474 --> 00:20:31,015 I'm done with that podcast forever. 547 00:20:32,049 --> 00:20:33,250 Yep. And, you know, that's 548 00:20:34,769 --> 00:20:37,410 you know, poorly placed ads will run, you 549 00:20:37,410 --> 00:20:39,829 know, run your listeners off, believe me. 550 00:20:41,250 --> 00:20:43,730 Because, you know, I I detest ads. That's 551 00:20:43,730 --> 00:20:44,789 why I pay YouTube 552 00:20:46,125 --> 00:20:48,525 because, you know, they yeah. They have yeah. 553 00:20:48,525 --> 00:20:50,365 And, you know, I guess, I don't know 554 00:20:50,365 --> 00:20:51,664 if we cover this term, 555 00:20:52,205 --> 00:20:54,525 but, there's also a thing called host read 556 00:20:54,525 --> 00:20:55,025 endorsements 557 00:20:55,325 --> 00:20:57,105 or host read ads. 558 00:20:57,884 --> 00:20:58,605 And those are 559 00:20:59,279 --> 00:21:01,220 and I'm gonna age myself again. 560 00:21:01,759 --> 00:21:02,500 Paul Harvey. 561 00:21:02,880 --> 00:21:03,779 Remember him? 562 00:21:04,160 --> 00:21:04,660 Mhmm. 563 00:21:05,039 --> 00:21:07,840 Okay. He was the master at host red 564 00:21:07,840 --> 00:21:08,340 endorsements. 565 00:21:08,960 --> 00:21:10,480 He'd be, you know, right in the middle 566 00:21:10,480 --> 00:21:12,080 of a news story, and then he would 567 00:21:12,080 --> 00:21:14,434 stop and start talking about his sponsor, you 568 00:21:14,434 --> 00:21:16,535 know, in in a cool way. 569 00:21:17,554 --> 00:21:19,714 And that's, you know, that that's what's known 570 00:21:19,714 --> 00:21:22,115 as a host read endorsement. Anyway, those those 571 00:21:22,115 --> 00:21:23,954 pay really well, by the way, if you 572 00:21:23,954 --> 00:21:25,015 can get a deal. 573 00:21:25,875 --> 00:21:27,234 Yeah. I'd say, 574 00:21:27,954 --> 00:21:29,974 if you wanna get paid really well, 575 00:21:30,569 --> 00:21:32,529 you have to do like, one, you have 576 00:21:32,529 --> 00:21:33,849 to have the listeners a lot of the 577 00:21:33,849 --> 00:21:34,409 time. But, 578 00:21:35,130 --> 00:21:36,750 but two have an awesome audience. 579 00:21:38,009 --> 00:21:40,109 But you have to do them well. 580 00:21:40,809 --> 00:21:41,309 Yeah. 581 00:21:42,585 --> 00:21:45,325 Okay. Here's another term we touched on, dynamic 582 00:21:45,384 --> 00:21:46,125 ad insertion. 583 00:21:48,025 --> 00:21:49,884 Basically, what that does is, 584 00:21:50,904 --> 00:21:53,625 you record your episode. And then if you 585 00:21:53,625 --> 00:21:55,865 have dynamic ad insertion, you can run a 586 00:21:55,865 --> 00:21:56,365 campaign 587 00:21:58,180 --> 00:22:00,580 that inserts a pre roll, post roll, mid 588 00:22:00,580 --> 00:22:01,559 roll ad 589 00:22:02,019 --> 00:22:04,259 where you want them to be placed. And 590 00:22:04,259 --> 00:22:06,340 then when that campaign's over, it takes those 591 00:22:06,340 --> 00:22:08,259 ads out of that episode. And if you 592 00:22:08,259 --> 00:22:10,575 have another campaign, it puts new ads in. 593 00:22:10,575 --> 00:22:13,154 So people that download your episode later 594 00:22:13,934 --> 00:22:16,335 will get new ads or no ads depending 595 00:22:16,335 --> 00:22:18,115 on what campaign is running. 596 00:22:18,494 --> 00:22:19,315 Very convenient. 597 00:22:19,934 --> 00:22:22,494 Yeah. It's it's pretty handy. You know, not 598 00:22:22,494 --> 00:22:23,940 a lot of people use it, 599 00:22:24,419 --> 00:22:26,440 because it is a little bit more manual. 600 00:22:27,460 --> 00:22:28,919 Of course, we have a programmatic 601 00:22:29,460 --> 00:22:29,960 ad, 602 00:22:31,059 --> 00:22:33,779 system at Blueberry where we sell the ads 603 00:22:33,779 --> 00:22:35,220 for you, and you just if you want 604 00:22:35,220 --> 00:22:37,059 mid rolls, you put a mid roll tag 605 00:22:37,059 --> 00:22:37,299 in your 606 00:22:38,284 --> 00:22:38,944 yeah. Anyway, 607 00:22:39,244 --> 00:22:39,744 geeky. 608 00:22:40,684 --> 00:22:42,924 But you can specify where they go in 609 00:22:42,924 --> 00:22:45,005 the in the in the episode. Yes. So 610 00:22:45,005 --> 00:22:46,684 that it doesn't enter in the middle of 611 00:22:46,684 --> 00:22:48,065 a sentence. Exactly. 612 00:22:48,605 --> 00:22:50,684 So there is, you know, there it's more 613 00:22:50,684 --> 00:22:51,984 manual, but it is 614 00:22:52,309 --> 00:22:53,769 definitely a better experience 615 00:22:54,390 --> 00:22:56,309 on the, the listener end. Yeah. And you 616 00:22:56,309 --> 00:22:57,829 don't have to do a thing, and you 617 00:22:57,829 --> 00:23:00,150 can get pre roll and post rolls because 618 00:23:00,150 --> 00:23:01,990 we don't have to worry about cutting off 619 00:23:01,990 --> 00:23:03,690 somebody's sentence. Yeah. 620 00:23:04,230 --> 00:23:04,549 So 621 00:23:05,269 --> 00:23:05,670 but, 622 00:23:06,835 --> 00:23:08,055 let's see. Episode 623 00:23:08,355 --> 00:23:11,154 artwork. That was something that's, I I would 624 00:23:11,154 --> 00:23:11,894 say, relatively 625 00:23:12,275 --> 00:23:13,095 new to 626 00:23:13,955 --> 00:23:14,455 podcasting. 627 00:23:14,994 --> 00:23:16,994 At least a lot of the apps now 628 00:23:16,994 --> 00:23:18,775 or I'd say all of them 629 00:23:19,235 --> 00:23:20,535 now support 630 00:23:20,835 --> 00:23:21,894 episodic images, 631 00:23:22,809 --> 00:23:24,330 which is And not just, you know, for 632 00:23:24,330 --> 00:23:26,589 the show overall. It's per episode. 633 00:23:26,890 --> 00:23:29,369 Right. Your main podcast artwork will be the 634 00:23:29,369 --> 00:23:29,869 default. 635 00:23:30,170 --> 00:23:30,830 And then 636 00:23:31,529 --> 00:23:32,670 if you have 637 00:23:33,529 --> 00:23:34,190 a episode 638 00:23:34,904 --> 00:23:37,545 image for that specific episode in a lot 639 00:23:37,545 --> 00:23:39,705 of the directories and apps, it'll show that 640 00:23:39,705 --> 00:23:42,205 image instead of your overall show image. 641 00:23:44,025 --> 00:23:46,025 Yeah. And, you know, I I do that 642 00:23:46,025 --> 00:23:47,545 with, you know, I have I do a 643 00:23:47,545 --> 00:23:48,525 daily show, 644 00:23:49,359 --> 00:23:50,819 on the weekdays, and 645 00:23:51,359 --> 00:23:54,099 I let AI generate the artwork 646 00:23:55,119 --> 00:23:57,919 for that episode. Our our AI system in 647 00:23:57,919 --> 00:23:59,700 Blueberry will do that as well. 648 00:24:00,000 --> 00:24:02,000 Yeah. That's what we use for the show 649 00:24:02,000 --> 00:24:02,980 for each episode. 650 00:24:04,015 --> 00:24:06,015 Right. And, you know, that just it's kinda 651 00:24:06,015 --> 00:24:06,914 cool and, 652 00:24:07,535 --> 00:24:09,794 you know, I I know of podcaster, 653 00:24:10,095 --> 00:24:11,634 very famous podcaster, 654 00:24:12,414 --> 00:24:14,035 that changes his 655 00:24:14,414 --> 00:24:16,434 overall artwork every episode. 656 00:24:17,500 --> 00:24:19,919 That's a little neurotic. 657 00:24:20,539 --> 00:24:22,380 Yeah. It's a little weird. But, 658 00:24:22,859 --> 00:24:24,720 he's been at it a while. He's 659 00:24:25,099 --> 00:24:27,519 coming up on 2,000 episodes. So 660 00:24:28,059 --> 00:24:30,559 I guess it's working for him. Yeah. Apparently 661 00:24:30,619 --> 00:24:31,119 so. 662 00:24:31,454 --> 00:24:32,414 Yeah. So, 663 00:24:33,694 --> 00:24:35,474 let's see. Podcast landing 664 00:24:35,775 --> 00:24:36,275 page. 665 00:24:37,294 --> 00:24:37,794 And 666 00:24:38,255 --> 00:24:38,755 that's 667 00:24:39,534 --> 00:24:40,914 a term that that's 668 00:24:41,214 --> 00:24:42,115 kinda recent, 669 00:24:43,855 --> 00:24:45,394 especially within Blueberry. 670 00:24:46,095 --> 00:24:46,595 So, 671 00:24:47,429 --> 00:24:49,750 essentially, what we're what we're getting at here 672 00:24:49,750 --> 00:24:51,929 is it's like a very simple web page 673 00:24:52,389 --> 00:24:53,210 that will 674 00:24:53,750 --> 00:24:55,450 list all of your podcast episodes, 675 00:24:56,389 --> 00:24:58,149 and have the ability to listen to them, 676 00:24:58,149 --> 00:25:00,490 you know, with, with an audio player, 677 00:25:01,190 --> 00:25:02,569 just all in the same place. 678 00:25:03,144 --> 00:25:05,644 It'll have your artwork, your list, the player, 679 00:25:06,105 --> 00:25:08,525 and ways that people can subscribe or follow, 680 00:25:09,065 --> 00:25:10,825 on the apps that you are available in 681 00:25:10,825 --> 00:25:11,964 because your distribution. 682 00:25:14,424 --> 00:25:17,160 We we have podcast landing page. That's the 683 00:25:17,160 --> 00:25:19,100 title that we landed on here at Blueberry 684 00:25:19,320 --> 00:25:20,299 for, you know, 685 00:25:21,080 --> 00:25:24,140 essentially, what we offer every hosting customer. 686 00:25:24,519 --> 00:25:25,019 Right. 687 00:25:26,039 --> 00:25:29,320 And they're simple simple web pages that, you 688 00:25:29,320 --> 00:25:31,815 know, if you don't have your own web 689 00:25:31,815 --> 00:25:33,914 page, this is a really good 690 00:25:34,295 --> 00:25:34,795 option 691 00:25:35,734 --> 00:25:37,035 to send people to. 692 00:25:37,494 --> 00:25:39,654 That's kind of the idea. You know? And, 693 00:25:39,654 --> 00:25:42,394 also, within a lot of the podcast apps, 694 00:25:42,740 --> 00:25:44,420 when you look at a show listing, they'll 695 00:25:44,420 --> 00:25:46,200 have a button there that that says, 696 00:25:46,660 --> 00:25:50,099 podcast podcaster website or something similar to that, 697 00:25:50,099 --> 00:25:51,160 and that's 698 00:25:51,940 --> 00:25:54,680 where that gets sent to, you know, 699 00:25:55,164 --> 00:25:57,184 is that landing page. And, 700 00:25:57,805 --> 00:26:00,285 you know, if you're using PowerPress, you just 701 00:26:00,285 --> 00:26:03,164 your WordPress site's your landing page, so that 702 00:26:03,164 --> 00:26:05,244 works. But, you know, like this one. You 703 00:26:05,244 --> 00:26:07,505 know, if you go to our landing page, 704 00:26:08,039 --> 00:26:10,860 it's it's actually just podcastinsider.com, 705 00:26:11,000 --> 00:26:12,779 or it will be later this afternoon. 706 00:26:13,480 --> 00:26:14,539 A whole another story. 707 00:26:14,840 --> 00:26:15,160 But 708 00:26:15,799 --> 00:26:16,779 All is well, 709 00:26:17,080 --> 00:26:18,140 just not right now. 710 00:26:18,920 --> 00:26:21,000 As as of this recording, it doesn't work. 711 00:26:21,000 --> 00:26:23,384 But Correct. It will by the time you 712 00:26:23,384 --> 00:26:24,044 hear this. 713 00:26:26,345 --> 00:26:28,825 But, anyway, that's that's just, you know, a 714 00:26:28,825 --> 00:26:31,464 landing page, kind of your home base for 715 00:26:31,464 --> 00:26:32,204 your show. 716 00:26:32,984 --> 00:26:33,884 Yeah. There's, 717 00:26:34,429 --> 00:26:35,089 you know, 718 00:26:36,029 --> 00:26:36,529 websites, 719 00:26:37,150 --> 00:26:39,549 for your own show have gone up and 720 00:26:39,549 --> 00:26:40,049 down 721 00:26:40,429 --> 00:26:42,369 in in usage and popularity, 722 00:26:43,789 --> 00:26:44,529 just because 723 00:26:45,069 --> 00:26:47,009 a lot of people have taken to 724 00:26:48,684 --> 00:26:49,505 just listing, 725 00:26:50,045 --> 00:26:52,705 you know, here's my profile. Like, here's my 726 00:26:53,325 --> 00:26:56,705 Instagram. Here's my Twitch. Here's my YouTube channel. 727 00:26:57,005 --> 00:26:58,924 All that type of stuff as opposed to 728 00:26:58,924 --> 00:27:01,744 kinda having, like, one central website. 729 00:27:02,285 --> 00:27:02,525 Mhmm. 730 00:27:03,480 --> 00:27:05,099 So there's pros and cons there 731 00:27:05,400 --> 00:27:05,900 of 732 00:27:07,160 --> 00:27:09,179 not having, like, a home base. 733 00:27:10,599 --> 00:27:11,259 But also 734 00:27:12,359 --> 00:27:13,980 there there is some legitimacy 735 00:27:14,359 --> 00:27:17,644 to people don't really go to websites like 736 00:27:17,644 --> 00:27:20,204 that anymore. So it's really just, you know, 737 00:27:20,204 --> 00:27:21,805 come here. Not as much. Yeah. Yeah. For 738 00:27:21,805 --> 00:27:25,345 sure. Yeah. They're just like a fully fledged, 739 00:27:25,644 --> 00:27:26,785 like, flushed out, 740 00:27:28,045 --> 00:27:28,704 you know, 741 00:27:29,320 --> 00:27:31,720 website is not as popular anymore. So Yeah. 742 00:27:31,720 --> 00:27:33,160 But but a simple thing like this is 743 00:27:33,160 --> 00:27:34,859 good. Sure. But one 744 00:27:35,240 --> 00:27:38,859 one caveat there is I still suggest 745 00:27:39,480 --> 00:27:41,740 that you have some sort of website. 746 00:27:42,825 --> 00:27:45,464 And the only reason for that is, okay, 747 00:27:45,464 --> 00:27:47,325 there are glitches in the system. 748 00:27:47,625 --> 00:27:48,525 It just happens. 749 00:27:49,144 --> 00:27:51,484 So say Apple's having a problem, 750 00:27:52,025 --> 00:27:54,984 and your episodes don't go to Apple for 751 00:27:54,984 --> 00:27:56,444 a couple of episodes. 752 00:27:57,279 --> 00:27:58,960 Well, people that are subscribed to you on 753 00:27:58,960 --> 00:28:01,279 Apple won't have any idea where to find 754 00:28:01,279 --> 00:28:01,779 you. 755 00:28:02,240 --> 00:28:04,019 You just disappeared for them. 756 00:28:04,400 --> 00:28:07,119 So in your show, if you're saying, well, 757 00:28:07,119 --> 00:28:08,720 I got a website and, you know, in 758 00:28:08,720 --> 00:28:12,254 this case, podcastinsider.com 759 00:28:12,254 --> 00:28:14,034 for this show. If we ever disappear, 760 00:28:15,214 --> 00:28:17,394 you can go there to see what happened. 761 00:28:18,335 --> 00:28:20,274 So that that's one good thing, 762 00:28:20,894 --> 00:28:22,894 about it, but it's not as necessary as 763 00:28:22,894 --> 00:28:23,875 it once was. 764 00:28:24,380 --> 00:28:26,539 I would never tell someone to not have 765 00:28:26,539 --> 00:28:28,059 a pod or not have a website for 766 00:28:28,059 --> 00:28:28,720 their podcast. 767 00:28:29,180 --> 00:28:30,960 Right. But I have 768 00:28:32,940 --> 00:28:33,759 told people, 769 00:28:34,299 --> 00:28:34,880 you know, 770 00:28:35,580 --> 00:28:37,660 just make sure it's there, but you don't 771 00:28:37,660 --> 00:28:39,680 have to spend the time and effort 772 00:28:39,994 --> 00:28:41,914 that you did on it before. Again, not 773 00:28:41,914 --> 00:28:44,414 as important as it once was. Yeah. 774 00:28:45,115 --> 00:28:47,295 So publishing versus distribution. 775 00:28:49,195 --> 00:28:51,695 That's kinda your push and pull sometimes. 776 00:28:52,234 --> 00:28:53,215 Yeah. So, 777 00:28:53,880 --> 00:28:57,660 again, when you publish a YouTube video on 778 00:28:57,880 --> 00:28:58,380 YouTube, 779 00:28:58,839 --> 00:29:00,140 it's available immediately 780 00:29:00,519 --> 00:29:01,259 on YouTube. 781 00:29:03,079 --> 00:29:04,059 But with podcasting, 782 00:29:04,519 --> 00:29:07,079 you publish it to your RSS feed or 783 00:29:07,079 --> 00:29:09,420 your podcast hosting company, whatever, 784 00:29:10,654 --> 00:29:13,154 and it just sits there until 785 00:29:13,615 --> 00:29:14,355 the directories 786 00:29:14,654 --> 00:29:15,554 and the apps 787 00:29:16,095 --> 00:29:18,994 pull it in. So it's not instantaneous, 788 00:29:20,894 --> 00:29:21,295 but it's 789 00:29:22,390 --> 00:29:24,630 there's nothing wrong. This is kinda how it 790 00:29:24,630 --> 00:29:25,450 always worked. 791 00:29:26,069 --> 00:29:28,630 It just it feels kinda wrong. Yeah. It's 792 00:29:28,710 --> 00:29:30,470 it but I I say it's it's a 793 00:29:30,470 --> 00:29:31,690 feature, not a bug, 794 00:29:33,349 --> 00:29:35,130 because the feature of it is 795 00:29:35,714 --> 00:29:37,095 the source of truth 796 00:29:37,394 --> 00:29:40,515 is your RSS feed, and all these other 797 00:29:40,515 --> 00:29:41,015 places, 798 00:29:42,515 --> 00:29:43,894 you know, can display it, 799 00:29:44,595 --> 00:29:46,775 but you're still in control of that RSS 800 00:29:46,914 --> 00:29:47,414 feed. 801 00:29:47,954 --> 00:29:50,535 I know that gets geeky again. But 802 00:29:51,039 --> 00:29:53,279 the whole idea is when you publish an 803 00:29:53,279 --> 00:29:55,299 episode, it goes to your RSS feed. 804 00:29:56,160 --> 00:29:59,359 When it gets distributed, might be sometime later. 805 00:29:59,359 --> 00:30:01,759 Now some are faster than others. Apple's getting 806 00:30:01,759 --> 00:30:02,819 it down to about 807 00:30:03,119 --> 00:30:05,599 two hours is is about average, I've seen 808 00:30:05,599 --> 00:30:06,099 lately, 809 00:30:07,484 --> 00:30:08,785 but it can be quicker. 810 00:30:09,404 --> 00:30:11,005 A lot of the podcast two point o 811 00:30:11,005 --> 00:30:14,224 apps do it nearly instantly because of another 812 00:30:14,684 --> 00:30:16,865 geeky technology that we implemented. 813 00:30:18,525 --> 00:30:20,144 And but, yeah, basically, 814 00:30:21,529 --> 00:30:23,369 the nice thing about it is you publish 815 00:30:23,369 --> 00:30:25,630 it once, you walk away, it goes everywhere. 816 00:30:26,809 --> 00:30:27,769 That is the, 817 00:30:29,130 --> 00:30:31,609 the benefit of the RSS feed because that's 818 00:30:31,609 --> 00:30:34,409 not how other platforms or other, like, content 819 00:30:34,409 --> 00:30:35,390 mediums work. 820 00:30:35,755 --> 00:30:37,434 Yeah. If you wanna do video, you gotta 821 00:30:37,434 --> 00:30:39,934 upload it to Instagram, YouTube, TikTok, 822 00:30:40,315 --> 00:30:40,815 Twitch. 823 00:30:41,194 --> 00:30:42,954 Yep. Can you upload stuff to Twitch, or 824 00:30:42,954 --> 00:30:44,474 is that only live? I don't know. I 825 00:30:44,474 --> 00:30:45,515 have no idea. But you get what I'm 826 00:30:45,515 --> 00:30:46,015 saying. 827 00:30:46,714 --> 00:30:48,875 I have no idea. Never even looked at 828 00:30:48,875 --> 00:30:49,375 Twitch. 829 00:30:49,914 --> 00:30:50,414 It's 830 00:30:50,954 --> 00:30:53,569 not really my thing. I'll tune in every 831 00:30:53,569 --> 00:30:55,169 once in a while for about five minutes, 832 00:30:55,169 --> 00:30:57,009 and then I'm done. Yeah. My, 833 00:30:57,889 --> 00:31:00,289 my nephew is 16 years old. 834 00:31:00,690 --> 00:31:02,309 I swear he's on Twitch 835 00:31:02,690 --> 00:31:04,069 twenty hours a day 836 00:31:04,529 --> 00:31:05,029 watching 837 00:31:05,329 --> 00:31:05,829 gamers. 838 00:31:06,690 --> 00:31:07,190 Yeah. 839 00:31:08,105 --> 00:31:09,164 Not my thing, 840 00:31:09,705 --> 00:31:12,345 but, but, you know, for for some people, 841 00:31:12,345 --> 00:31:13,005 it is. 842 00:31:14,025 --> 00:31:16,664 Yeah. For sure. For sure. So I guess 843 00:31:16,664 --> 00:31:19,965 the big takeaway is, you know, podcast terminology 844 00:31:21,225 --> 00:31:22,125 is complicated, 845 00:31:24,179 --> 00:31:26,359 but most of the stuff describe 846 00:31:27,619 --> 00:31:29,480 pretty well what it is. 847 00:31:30,179 --> 00:31:30,679 And, 848 00:31:31,140 --> 00:31:32,119 you know, like, 849 00:31:32,500 --> 00:31:35,299 personally, if you're talking to support, at least 850 00:31:35,299 --> 00:31:36,119 know the basics. 851 00:31:37,164 --> 00:31:37,744 You know? 852 00:31:38,684 --> 00:31:41,005 And and I'm sorry we probably made this 853 00:31:41,005 --> 00:31:41,825 way overcomplicated, 854 00:31:43,484 --> 00:31:43,984 but 855 00:31:44,845 --> 00:31:45,585 it's alright. 856 00:31:47,325 --> 00:31:47,825 Yeah. 857 00:31:48,365 --> 00:31:49,025 I think 858 00:31:51,069 --> 00:31:53,869 there's some due diligence. You know? Just make 859 00:31:53,869 --> 00:31:56,269 sure you're clear on some stuff because you're 860 00:31:56,269 --> 00:31:58,269 gonna have a much harder time figuring out 861 00:31:58,269 --> 00:32:00,029 how to manage your podcast if you don't 862 00:32:00,029 --> 00:32:00,529 have 863 00:32:00,909 --> 00:32:02,529 at least some grasp 864 00:32:03,069 --> 00:32:05,089 of these technical terms. 865 00:32:06,325 --> 00:32:09,684 Yeah. For sure. That's just, you know, good 866 00:32:09,684 --> 00:32:11,045 for you to have. You don't need to 867 00:32:11,045 --> 00:32:13,285 share your information or knowledge with other people. 868 00:32:13,285 --> 00:32:14,884 You just need to know what you're talking 869 00:32:14,884 --> 00:32:15,384 about. 870 00:32:15,765 --> 00:32:16,265 Mhmm. 871 00:32:17,205 --> 00:32:19,684 For sure. So I think we can wrap 872 00:32:19,684 --> 00:32:20,424 this up. 873 00:32:21,990 --> 00:32:24,150 Yes. So we hope that this did help 874 00:32:24,150 --> 00:32:25,049 a lot of people. 875 00:32:26,230 --> 00:32:28,230 All of us had to learn these words 876 00:32:28,230 --> 00:32:30,309 at some point or another, so you're definitely 877 00:32:30,309 --> 00:32:31,609 not alone in the confusion. 878 00:32:32,390 --> 00:32:35,924 Yeah. Every every podcaster learns this language over 879 00:32:35,924 --> 00:32:37,445 time. I mean, the longer you do it, 880 00:32:37,445 --> 00:32:39,365 the more you're gonna hear these things. And, 881 00:32:40,005 --> 00:32:40,664 you know 882 00:32:41,285 --> 00:32:43,205 you know, glad you you we can help 883 00:32:43,205 --> 00:32:45,545 you understand them a little better, hopefully. 884 00:32:46,005 --> 00:32:46,505 Yes. 885 00:32:46,805 --> 00:32:49,210 We were we, kinda feel that these are 886 00:32:49,210 --> 00:32:51,450 the ones that are fundamental to understanding how 887 00:32:51,450 --> 00:32:54,589 the whole system works, but, you'll be fine. 888 00:32:54,649 --> 00:32:57,130 Just remember that. Yeah. Well, thanks for listening 889 00:32:57,130 --> 00:32:59,789 to Podcast Insider. We'll catch you next week. 890 00:33:00,654 --> 00:33:02,654 Thanks for joining us. Let's meet up next 891 00:33:02,654 --> 00:33:04,755 week. And in the meantime, for more information, 892 00:33:04,974 --> 00:33:07,598 to subscribe, share, or follow, check out the 893 00:33:07,598 --> 00:33:10,258 show notes at podcastinsider.com. 894 00:33:10,318 --> 00:33:12,238 To check out our latest suite of services 895 00:33:12,238 --> 00:33:13,998 and help Blueberry can help you leverage your 896 00:33:13,998 --> 00:33:15,918 podcast, visit blueberry.com. 897 00:33:15,918 --> 00:33:17,778 That's Blueberry without the e's.