1 00:00:00,160 --> 00:00:02,639 Welcome back to Podcast Insider. I'm Mike Dell, 2 00:00:02,639 --> 00:00:05,139 the VP of customer relations here at Blueberry. 3 00:00:05,759 --> 00:00:07,919 And I'm Dave Clements from the support and 4 00:00:07,919 --> 00:00:11,279 media team. Today, we're gonna be talking about 5 00:00:11,279 --> 00:00:12,259 podcast monetization 6 00:00:12,880 --> 00:00:14,584 because because that is something that is always 7 00:00:14,584 --> 00:00:16,105 up for discussion no matter who you talk 8 00:00:16,105 --> 00:00:19,144 to, and there's a lot of misinformation surrounding 9 00:00:19,144 --> 00:00:19,644 it. 10 00:00:20,265 --> 00:00:22,024 Yeah. There are a ton there there is 11 00:00:22,024 --> 00:00:24,904 a ton of myths floating around about how 12 00:00:24,904 --> 00:00:26,364 podcasters make money, 13 00:00:27,469 --> 00:00:29,789 you know, kinda like you need to have 14 00:00:29,789 --> 00:00:30,449 a huge 15 00:00:31,390 --> 00:00:31,890 download 16 00:00:32,670 --> 00:00:35,789 stat or the sponsorship's the only way. But 17 00:00:35,789 --> 00:00:38,429 if you're not making money fast, you're doing 18 00:00:38,429 --> 00:00:40,609 something wrong, you know, stuff like that. 19 00:00:41,005 --> 00:00:43,565 Yeah. And today, we're gonna break down what 20 00:00:43,565 --> 00:00:47,005 exactly works for independent podcasters based on what 21 00:00:47,005 --> 00:00:49,104 we see every day in the space, 22 00:00:49,804 --> 00:00:52,204 and how to approach them in a way 23 00:00:52,204 --> 00:00:53,585 that makes sense for your show. 24 00:00:55,039 --> 00:00:57,759 You're listening to Podcast Insider hosted by Mike 25 00:00:57,759 --> 00:01:00,559 Dell, Dave Clements, and Mackenzie Bennett from the 26 00:01:00,559 --> 00:01:04,079 Blueberry team, bringing you weekly insights, advice, and 27 00:01:04,079 --> 00:01:06,224 insider tips and tricks to help you start, 28 00:01:06,465 --> 00:01:08,484 grow, and thrive through podcasting 29 00:01:09,025 --> 00:01:11,104 with all the support of your team here 30 00:01:11,104 --> 00:01:12,564 at Blueberry Podcasting. 31 00:01:12,944 --> 00:01:15,984 Welcome. Let's dive in. We'll start out with 32 00:01:15,984 --> 00:01:19,185 the myth number one here. You need huge 33 00:01:19,185 --> 00:01:20,724 downloads to make money, 34 00:01:22,060 --> 00:01:24,320 and that's not always the case. 35 00:01:26,620 --> 00:01:29,200 Yeah. It was kind of, like, 36 00:01:30,859 --> 00:01:33,359 when when when I first got into podcasting, 37 00:01:33,579 --> 00:01:34,240 that is 38 00:01:34,665 --> 00:01:36,444 the thing that was, like, never 39 00:01:36,984 --> 00:01:38,825 going to be achievable to me. It was 40 00:01:38,825 --> 00:01:40,125 like, you need to have, 41 00:01:40,424 --> 00:01:42,765 you know, hundreds of thousands of 42 00:01:43,465 --> 00:01:45,245 downloads in order to 43 00:01:45,865 --> 00:01:47,739 make money from it. And, 44 00:01:48,140 --> 00:01:50,400 that's actually changed quite a bit. 45 00:01:52,700 --> 00:01:54,140 And, you know, we'll talk a little bit 46 00:01:54,140 --> 00:01:54,640 about, 47 00:01:55,900 --> 00:01:58,219 programmatic advertising because that's kind of a good 48 00:01:58,219 --> 00:01:58,959 way to 49 00:01:59,864 --> 00:02:01,805 get started now in in 50 00:02:02,185 --> 00:02:03,724 making money with your podcast, 51 00:02:04,344 --> 00:02:06,525 because you can put ads in front of 52 00:02:06,745 --> 00:02:07,484 your episodes, 53 00:02:07,784 --> 00:02:10,125 and you can do that from day one. 54 00:02:10,185 --> 00:02:11,944 And, sure, you may not make a ton 55 00:02:11,944 --> 00:02:13,889 of money if you don't have a ton 56 00:02:13,889 --> 00:02:14,550 of downloads, 57 00:02:14,930 --> 00:02:17,030 but there can be some revenue 58 00:02:18,129 --> 00:02:18,629 there. 59 00:02:18,930 --> 00:02:21,430 Oh, yeah. For sure. And and, you know, 60 00:02:23,490 --> 00:02:23,990 basically, 61 00:02:24,290 --> 00:02:26,449 you know, it depends on your audience. It 62 00:02:26,449 --> 00:02:29,084 depends on how focused they are. And, again, 63 00:02:29,084 --> 00:02:31,425 this is, you know, just talking about advertising. 64 00:02:31,485 --> 00:02:34,364 There's other ways of making money that we'll 65 00:02:34,364 --> 00:02:35,104 talk about. 66 00:02:35,564 --> 00:02:36,064 But, 67 00:02:36,924 --> 00:02:37,745 you know, like, 68 00:02:38,205 --> 00:02:39,905 I know of a particular 69 00:02:40,205 --> 00:02:43,340 aviation podcast. They do not take ads. They 70 00:02:43,340 --> 00:02:45,840 do not do anything of that sort. 71 00:02:46,379 --> 00:02:49,520 But what they do do is they have 72 00:02:49,819 --> 00:02:51,840 a value for value model, 73 00:02:52,379 --> 00:02:54,780 which, you know, it's like Patreon or I 74 00:02:54,780 --> 00:02:56,000 think they use Simplecast 75 00:02:56,354 --> 00:02:58,435 or not Simplecast. I forget what it's called, 76 00:02:58,435 --> 00:03:00,294 but it's a competitor to Patreon. 77 00:03:01,155 --> 00:03:01,655 And 78 00:03:01,955 --> 00:03:04,995 people support them because they like the content, 79 00:03:04,995 --> 00:03:07,334 and they like the content without the advertising. 80 00:03:08,275 --> 00:03:08,775 But, 81 00:03:09,080 --> 00:03:11,080 you know, as as, is written in our 82 00:03:11,080 --> 00:03:13,960 notes here, a focused audience of 500 loyal 83 00:03:13,960 --> 00:03:14,460 listeners 84 00:03:15,080 --> 00:03:16,060 can be more 85 00:03:16,520 --> 00:03:18,300 valuable than 5,000 86 00:03:18,439 --> 00:03:19,500 passive ones. 87 00:03:20,919 --> 00:03:22,860 You know, kinda what works is, 88 00:03:23,905 --> 00:03:26,224 you know, being in a niche that, 89 00:03:26,625 --> 00:03:29,185 you know, you're one of few that are 90 00:03:29,185 --> 00:03:31,424 are doing the type of content that you're 91 00:03:31,424 --> 00:03:31,924 doing, 92 00:03:33,185 --> 00:03:33,844 you know, 93 00:03:34,704 --> 00:03:36,965 audience that trusts you. And, 94 00:03:37,819 --> 00:03:39,200 you know, it just 95 00:03:39,980 --> 00:03:40,639 you gotta 96 00:03:40,939 --> 00:03:43,020 build the audience, and it doesn't have to 97 00:03:43,020 --> 00:03:45,020 be huge. You just have to build it 98 00:03:45,020 --> 00:03:47,439 in such a way that they trust you 99 00:03:47,580 --> 00:03:49,819 or they wanna support you or you know, 100 00:03:49,819 --> 00:03:52,159 there's lots of different ways of doing it. 101 00:03:53,435 --> 00:03:53,935 Yeah. 102 00:03:54,555 --> 00:03:56,395 Yeah. I guess, you know, we could move 103 00:03:56,395 --> 00:03:58,794 on to our second myth, which is that 104 00:03:58,794 --> 00:04:01,194 sponsorships are the only way to monetize. We've 105 00:04:01,194 --> 00:04:03,775 already talked about two of them. Yeah. Exactly. 106 00:04:04,715 --> 00:04:07,430 And, you know, I think a lot of 107 00:04:07,430 --> 00:04:08,889 what we see in podcasting, 108 00:04:10,789 --> 00:04:12,469 just because of the way that content is 109 00:04:12,469 --> 00:04:14,150 consumed, I think a lot of us kind 110 00:04:14,150 --> 00:04:15,049 of get the idea, 111 00:04:16,229 --> 00:04:17,209 about sponsorships 112 00:04:17,910 --> 00:04:18,410 through, 113 00:04:19,535 --> 00:04:20,675 YouTube, honestly. 114 00:04:21,055 --> 00:04:23,134 You know, we we I know Mike and 115 00:04:23,134 --> 00:04:25,694 I watch a fair amount of YouTube between 116 00:04:25,694 --> 00:04:27,555 the two of us. My main television. 117 00:04:28,254 --> 00:04:32,189 Yeah. And we're always seeing, you know, like, 118 00:04:32,670 --> 00:04:35,069 in video ads by those creators that are 119 00:04:35,069 --> 00:04:36,910 like, you know, this episode is sponsored by 120 00:04:36,910 --> 00:04:39,250 so and so. Here's the ad for it. 121 00:04:40,750 --> 00:04:42,189 And so I think that we kind of 122 00:04:42,189 --> 00:04:43,250 bring that into 123 00:04:44,110 --> 00:04:45,170 what we assume 124 00:04:46,644 --> 00:04:48,584 monetization is within podcasts. 125 00:04:50,004 --> 00:04:50,504 But, 126 00:04:51,125 --> 00:04:53,524 you you could do sponsorships where you actually 127 00:04:53,524 --> 00:04:55,225 work with a company directly. 128 00:04:55,925 --> 00:04:59,225 You can also do programmatic advertising, which is 129 00:04:59,849 --> 00:05:00,349 not 130 00:05:00,649 --> 00:05:01,870 sponsorship led. 131 00:05:03,610 --> 00:05:04,669 But, again, 132 00:05:05,129 --> 00:05:07,789 more ads for someone else's product. 133 00:05:08,569 --> 00:05:09,069 But 134 00:05:09,529 --> 00:05:11,689 one of my favorite ones is that value 135 00:05:11,689 --> 00:05:13,709 for value or listener supported 136 00:05:14,185 --> 00:05:14,685 model. 137 00:05:15,384 --> 00:05:16,925 So you could do memberships, 138 00:05:17,464 --> 00:05:17,964 donations, 139 00:05:18,584 --> 00:05:21,644 premium content like Patreon. That's actually how, 140 00:05:22,584 --> 00:05:23,404 we did 141 00:05:24,185 --> 00:05:26,125 the D and D podcast I was doing. 142 00:05:27,470 --> 00:05:29,710 We we started a Patreon where we gave 143 00:05:29,710 --> 00:05:30,210 unedited, 144 00:05:31,870 --> 00:05:34,110 sessions. So it'd be, you know, these two, 145 00:05:34,110 --> 00:05:37,230 three, four hour long audio files, and people 146 00:05:37,230 --> 00:05:39,389 loved them. So, you know, we started that 147 00:05:39,389 --> 00:05:41,294 at, like, a dollar. And then we would 148 00:05:41,294 --> 00:05:43,375 upgrade and do some other perks for, like, 149 00:05:43,375 --> 00:05:44,595 5 or $10. 150 00:05:45,055 --> 00:05:48,175 And that you know, our diehard fans, they 151 00:05:48,175 --> 00:05:51,074 enjoyed it. And it was actually pretty successful, 152 00:05:51,615 --> 00:05:52,834 you know, by our measurement. 153 00:05:54,709 --> 00:05:55,399 Yeah. And some of these 154 00:05:55,977 --> 00:05:58,291 imagine listening to five hour. But, you know, 155 00:05:58,291 --> 00:06:01,029 people will Oh, yeah. Do things. You know? 156 00:06:01,029 --> 00:06:03,110 Well, think of you like Twitch. You know? 157 00:06:03,110 --> 00:06:06,389 A lot of the successful creators on Twitch 158 00:06:06,389 --> 00:06:08,569 are playing video games for hours. 159 00:06:09,144 --> 00:06:11,625 Yeah. And then, hey. You know, there there's 160 00:06:11,625 --> 00:06:13,625 a there's generally you know, as as we 161 00:06:13,625 --> 00:06:15,224 used to say, there's a butt for every 162 00:06:15,224 --> 00:06:15,724 seat. 163 00:06:16,185 --> 00:06:18,685 Yeah. You know, somebody's gonna like it. 164 00:06:19,064 --> 00:06:21,224 Of course. And that that was a a 165 00:06:21,224 --> 00:06:23,004 big surprise to us because, 166 00:06:23,310 --> 00:06:24,290 you know, we were like, 167 00:06:24,829 --> 00:06:27,230 well, we already have the raw audio, and 168 00:06:27,230 --> 00:06:28,129 it gets assembled, 169 00:06:28,669 --> 00:06:30,209 you know, after we record. 170 00:06:30,589 --> 00:06:31,949 What if we gave that out? Would be 171 00:06:32,110 --> 00:06:33,709 would people be interested in that? So we 172 00:06:33,709 --> 00:06:35,889 gave that out at, like, $1. And, 173 00:06:36,504 --> 00:06:38,665 I was actually really surprised at how many 174 00:06:38,665 --> 00:06:40,665 people were like, yes. For a dollar a 175 00:06:40,665 --> 00:06:43,485 month, I would love to have these unedited, 176 00:06:45,545 --> 00:06:47,625 episodes where you got the goofs and you 177 00:06:47,625 --> 00:06:48,824 got to see some of the behind the 178 00:06:48,824 --> 00:06:50,045 scenes stuff. And 179 00:06:50,729 --> 00:06:52,669 people really, really like that. 180 00:06:53,529 --> 00:06:56,250 Right. Yeah. A couple other ways listed, and 181 00:06:56,250 --> 00:06:59,209 there's other ones besides these as well. But, 182 00:06:59,529 --> 00:07:00,589 affiliate marketing, 183 00:07:01,449 --> 00:07:03,930 you know, I've I've seen that work really 184 00:07:03,930 --> 00:07:04,990 well for some, 185 00:07:05,694 --> 00:07:08,754 you know, some people. There's podcasts about podcasting, 186 00:07:09,535 --> 00:07:11,455 which was a big while back. I don't 187 00:07:11,455 --> 00:07:13,375 know if it's a big thing now. Yeah. 188 00:07:13,375 --> 00:07:15,074 Of course, we're doing one. Right? 189 00:07:15,615 --> 00:07:16,355 Right. Right. 190 00:07:16,814 --> 00:07:18,334 But, you know, we could say, hey. You 191 00:07:18,334 --> 00:07:20,814 know, buy this microphone and, you know, have 192 00:07:20,814 --> 00:07:23,270 an affiliate link to the microphone at b 193 00:07:23,270 --> 00:07:25,029 and h or something and, you know, maybe 194 00:07:25,029 --> 00:07:26,569 make a little money doing that. 195 00:07:27,509 --> 00:07:30,150 You know, that kind of affiliate marketing. You 196 00:07:30,150 --> 00:07:31,770 know, selling our own services, 197 00:07:32,470 --> 00:07:34,170 or selling your own services. 198 00:07:34,745 --> 00:07:36,185 Now go ahead and talk about that one 199 00:07:36,185 --> 00:07:37,004 too. Sorry. 200 00:07:37,545 --> 00:07:39,305 No. I was gonna actually add on to 201 00:07:39,305 --> 00:07:41,384 the affiliate marketing just to kind of plug 202 00:07:41,384 --> 00:07:43,944 something that, as Blueberry customers, you may not 203 00:07:43,944 --> 00:07:45,645 be aware of. So we have a partnership 204 00:07:45,705 --> 00:07:46,524 with CodeADX, 205 00:07:47,064 --> 00:07:48,689 and that's what they do is, 206 00:07:49,089 --> 00:07:50,470 you can go through their platform 207 00:07:50,850 --> 00:07:52,709 and sign up for affiliate 208 00:07:53,569 --> 00:07:55,670 Mhmm. Codes and things like that for services 209 00:07:55,730 --> 00:07:57,110 that you use 210 00:07:57,889 --> 00:07:59,970 or or things like that. I just did 211 00:07:59,970 --> 00:08:00,629 that recently 212 00:08:00,944 --> 00:08:03,044 just as we were testing it out again, 213 00:08:03,745 --> 00:08:05,824 after talking to the guy that runs Code 214 00:08:05,824 --> 00:08:06,324 ADX, 215 00:08:06,625 --> 00:08:07,365 at Podfest. 216 00:08:07,824 --> 00:08:10,224 Yeah. So Yeah. That's a that you know, 217 00:08:10,224 --> 00:08:11,925 that's a pretty underutilized. 218 00:08:12,625 --> 00:08:14,724 We we are, working on reorganizing 219 00:08:15,185 --> 00:08:16,920 things so that you guys can find that 220 00:08:16,920 --> 00:08:17,420 stuff. 221 00:08:18,680 --> 00:08:21,340 So but, yeah, that's, that's underutilized, 222 00:08:21,800 --> 00:08:24,520 and, we'll we'll try to market that a 223 00:08:24,520 --> 00:08:26,520 little better because that's a great way to 224 00:08:26,520 --> 00:08:28,199 do it. You know, if you've got 30 225 00:08:28,199 --> 00:08:30,379 people listening to you every episode, 226 00:08:30,845 --> 00:08:33,024 but they're all really interested in a particular 227 00:08:33,245 --> 00:08:35,904 subject and you find a product that really 228 00:08:36,764 --> 00:08:38,065 fits that subject, 229 00:08:38,924 --> 00:08:41,004 you might do pretty good with that. You 230 00:08:41,004 --> 00:08:42,865 never know. But, you know, 231 00:08:43,165 --> 00:08:45,345 another one is selling your own services. 232 00:08:46,330 --> 00:08:47,769 You know, so if you're doing, you know, 233 00:08:47,769 --> 00:08:51,690 your coaching, consulting, speaking, in our case, selling 234 00:08:51,690 --> 00:08:52,750 podcast hosting, 235 00:08:53,850 --> 00:08:55,710 you know, promote your own stuff. 236 00:08:56,409 --> 00:08:58,809 That's another way of making money from a 237 00:08:58,809 --> 00:08:59,309 podcast. 238 00:09:05,315 --> 00:09:05,975 Go ahead. 239 00:09:06,595 --> 00:09:07,334 Yeah. Sorry. 240 00:09:09,875 --> 00:09:12,514 Yeah. Something else that, we see people do, 241 00:09:12,514 --> 00:09:13,894 especially when they, 242 00:09:14,870 --> 00:09:16,870 you know, get into like, if you're a 243 00:09:16,870 --> 00:09:17,370 coach. 244 00:09:18,149 --> 00:09:20,309 I know Mike talked about selling your own 245 00:09:20,309 --> 00:09:20,809 services. 246 00:09:21,750 --> 00:09:23,269 And even if it's not those one on 247 00:09:23,269 --> 00:09:26,149 one things, you could do, like, paid courses 248 00:09:26,149 --> 00:09:27,850 or digital products like PDFs. 249 00:09:28,789 --> 00:09:30,649 Some of those are pretty low weight. 250 00:09:31,184 --> 00:09:31,684 Yeah. 251 00:09:32,945 --> 00:09:35,504 So they're, like, they're easy lifts. You know, 252 00:09:35,504 --> 00:09:37,365 you can have those things and, 253 00:09:38,225 --> 00:09:40,304 you know, either it's like, hey. For a 254 00:09:40,304 --> 00:09:42,465 dollar, you can download PDF or you can 255 00:09:42,465 --> 00:09:43,904 give it away for free, and that ties 256 00:09:43,904 --> 00:09:45,125 into something else. 257 00:09:46,679 --> 00:09:48,379 So that's something to consider. 258 00:09:48,759 --> 00:09:49,740 And then finally, 259 00:09:51,000 --> 00:09:53,259 events and community access. 260 00:09:54,919 --> 00:09:55,819 If you are 261 00:09:56,600 --> 00:09:58,860 again, I think this ties more into coaching, 262 00:09:58,919 --> 00:09:59,899 but there are 263 00:10:00,274 --> 00:10:03,154 there are creators who will do live shows 264 00:10:03,154 --> 00:10:04,134 because their shows 265 00:10:05,154 --> 00:10:05,894 are bigger. 266 00:10:06,274 --> 00:10:06,434 And, 267 00:10:07,554 --> 00:10:09,475 they'll they'll have, like, a you know, maybe 268 00:10:09,475 --> 00:10:11,634 it's at Gen Con or at Podfest or 269 00:10:11,634 --> 00:10:13,794 something like that. They'll have, like, some kind 270 00:10:13,794 --> 00:10:16,209 of, like, paid event that you can go 271 00:10:16,209 --> 00:10:17,309 to, hang out with 272 00:10:17,769 --> 00:10:19,470 that podcaster or whatever. 273 00:10:20,169 --> 00:10:21,850 I'm sorry. I keep going back to this 274 00:10:21,850 --> 00:10:25,370 aviation show, but, they do two different things. 275 00:10:25,370 --> 00:10:27,149 They do a fly in every year. 276 00:10:28,134 --> 00:10:30,794 Yeah. And they pick an airport somewhere centrally 277 00:10:30,855 --> 00:10:34,534 located, and, they encourage their listeners to fly 278 00:10:34,534 --> 00:10:35,034 in, 279 00:10:35,815 --> 00:10:37,595 or drive in or whatever. 280 00:10:38,455 --> 00:10:41,095 And, you know, it's not a necessarily huge 281 00:10:41,095 --> 00:10:42,294 moneymaker, but, 282 00:10:42,695 --> 00:10:44,509 you know, there is some money to be 283 00:10:44,509 --> 00:10:46,029 made with those kind of events. 284 00:10:46,829 --> 00:10:47,730 Danny Pena, 285 00:10:48,269 --> 00:10:50,029 I forget what his show he's a hall 286 00:10:50,029 --> 00:10:51,549 of famer, but I forget what his show's 287 00:10:51,549 --> 00:10:54,669 about. But it's most electronic stuff, and and 288 00:10:54,669 --> 00:10:56,669 he puts on live events all over the 289 00:10:56,669 --> 00:10:58,929 place and, you know, to come to those. 290 00:10:59,524 --> 00:11:01,524 And Yeah. He does a pretty good job 291 00:11:01,524 --> 00:11:02,184 with it. 292 00:11:03,684 --> 00:11:05,365 Yeah. And I think a big takeaway for 293 00:11:05,365 --> 00:11:07,524 this as well, I mean, really, just for 294 00:11:07,524 --> 00:11:08,504 this entire 295 00:11:08,884 --> 00:11:09,945 concept of monetization, 296 00:11:10,725 --> 00:11:11,225 is 297 00:11:11,605 --> 00:11:13,945 not to really get stuck in one 298 00:11:14,559 --> 00:11:15,059 type 299 00:11:15,440 --> 00:11:16,100 of income. 300 00:11:16,879 --> 00:11:19,059 You know, maybe you do the 301 00:11:19,440 --> 00:11:22,399 the listener supported stuff, but then maybe you 302 00:11:22,399 --> 00:11:22,899 also 303 00:11:23,279 --> 00:11:25,040 give away a course or a digital product 304 00:11:25,040 --> 00:11:26,340 or something like that, 305 00:11:27,634 --> 00:11:29,955 because it gives your audience options. And people 306 00:11:29,955 --> 00:11:32,115 that wanna support you maybe, you know, maybe 307 00:11:32,115 --> 00:11:34,134 they're not interested in the four hour 308 00:11:34,595 --> 00:11:36,534 unedited version of your podcast, 309 00:11:36,995 --> 00:11:37,495 but 310 00:11:37,955 --> 00:11:40,779 they might be interested in, hey. Here's this 311 00:11:40,779 --> 00:11:43,740 little ebook or something that I wrote. It's 312 00:11:43,740 --> 00:11:44,639 a short story. 313 00:11:45,500 --> 00:11:47,279 Here you go. It's $2. 314 00:11:47,820 --> 00:11:48,399 You know? 315 00:11:48,779 --> 00:11:51,100 Yep. And, well, let's go on a myth 316 00:11:51,100 --> 00:11:53,120 number three here on our list. 317 00:11:54,404 --> 00:11:54,904 Monetization 318 00:11:55,524 --> 00:11:56,904 should happen immediately. 319 00:11:57,845 --> 00:11:58,585 Oh, man. 320 00:12:00,004 --> 00:12:02,644 That one that one, you know, it's kinda 321 00:12:02,644 --> 00:12:04,184 sad. You know, when we've had, 322 00:12:04,725 --> 00:12:06,585 you know, downturns in the economy, 323 00:12:07,169 --> 00:12:09,009 I'll get somebody and say, hey. I need 324 00:12:09,009 --> 00:12:10,929 to you know, I lost my podcast. Well, 325 00:12:10,929 --> 00:12:12,549 it's not the time to start your podcast 326 00:12:13,009 --> 00:12:13,509 because, 327 00:12:14,289 --> 00:12:16,610 you know, you're not going to make money 328 00:12:16,610 --> 00:12:19,570 immediately, generally. I mean, not that not that 329 00:12:19,570 --> 00:12:20,549 it couldn't happen. 330 00:12:21,009 --> 00:12:22,389 Right. It's highly unlikely. 331 00:12:23,225 --> 00:12:25,384 Yeah. The odds aren't necessarily in your favor, 332 00:12:25,384 --> 00:12:27,644 but you could you could, you know, 333 00:12:28,665 --> 00:12:29,884 subvert those odds. 334 00:12:30,504 --> 00:12:32,665 Yeah. Yeah. You know? And the thing is 335 00:12:32,665 --> 00:12:33,804 is most people, 336 00:12:34,264 --> 00:12:35,085 most podcasters, 337 00:12:35,625 --> 00:12:38,360 and, you know, there are outliers and exceptions 338 00:12:38,360 --> 00:12:39,960 to this, are not gonna get paid to 339 00:12:39,960 --> 00:12:41,100 talk into the microphone. 340 00:12:41,879 --> 00:12:43,879 That's that's not what you're getting paid for. 341 00:12:43,879 --> 00:12:46,440 You're gonna get paid for marketing something to 342 00:12:46,440 --> 00:12:49,740 your audience or selling something to your audience, 343 00:12:51,065 --> 00:12:52,845 you know, that kind of thing 344 00:12:53,544 --> 00:12:55,865 rather than, you know, I'm just getting paid 345 00:12:55,865 --> 00:12:57,084 to talk into the microphone. 346 00:12:57,464 --> 00:12:59,304 Ironically, Dave and I are getting paid to 347 00:12:59,304 --> 00:13:01,464 talk into the microphone, but that's not Yeah. 348 00:13:01,464 --> 00:13:03,565 This isn't all we do, though. Like No. 349 00:13:03,625 --> 00:13:05,220 No. No. No. No. By the long shot, 350 00:13:05,459 --> 00:13:06,899 This is a But but I think side 351 00:13:06,899 --> 00:13:07,399 gig. 352 00:13:08,100 --> 00:13:10,259 Yeah. This is almost like a perk of 353 00:13:10,259 --> 00:13:12,659 the job is being able to, you know, 354 00:13:12,659 --> 00:13:15,860 regularly do a podcast. Right. But I think 355 00:13:15,860 --> 00:13:17,480 I think where this myth 356 00:13:19,154 --> 00:13:20,674 I I wish we could just get rid 357 00:13:20,674 --> 00:13:21,815 of it because 358 00:13:22,274 --> 00:13:24,274 you have the the, like, you know, your 359 00:13:24,274 --> 00:13:26,454 holy trinity of things you need to do 360 00:13:26,834 --> 00:13:30,115 to really get the monetization train going, which 361 00:13:30,115 --> 00:13:31,495 is consistent publishing, 362 00:13:31,870 --> 00:13:34,690 having a clear message, and then having 363 00:13:34,990 --> 00:13:38,830 good audience feedback and engagement. Not positive, but 364 00:13:38,830 --> 00:13:40,129 also not fully negative, 365 00:13:40,910 --> 00:13:43,009 because you have to build that value first, 366 00:13:43,070 --> 00:13:44,990 and then the money comes in. And I 367 00:13:44,990 --> 00:13:45,490 think, 368 00:13:46,725 --> 00:13:47,304 I think 369 00:13:47,684 --> 00:13:49,845 it's kind of the the age that we're 370 00:13:49,845 --> 00:13:51,445 in is we're like, well, how can I 371 00:13:51,445 --> 00:13:52,904 make money the fastest? 372 00:13:53,605 --> 00:13:55,704 And we don't wanna put in the work. 373 00:13:56,245 --> 00:13:56,745 And, 374 00:13:57,605 --> 00:13:59,590 Yeah. It's a Put in the work. Yeah. 375 00:13:59,590 --> 00:14:01,509 It's a it's a slog. I mean, you 376 00:14:01,509 --> 00:14:03,049 know, building an audience 377 00:14:03,429 --> 00:14:05,769 just by itself without worrying about money 378 00:14:06,309 --> 00:14:07,529 Yeah. Is hard. 379 00:14:08,070 --> 00:14:10,409 You know, you're you you know, 380 00:14:11,029 --> 00:14:12,649 the competition isn't as 381 00:14:13,125 --> 00:14:14,585 fierce as you might think, 382 00:14:15,205 --> 00:14:15,705 because, 383 00:14:16,085 --> 00:14:16,745 you know, 384 00:14:17,605 --> 00:14:19,365 you know, like, I I watch a lot 385 00:14:19,365 --> 00:14:21,125 of car YouTube, you know, a lot of 386 00:14:21,125 --> 00:14:22,825 YouTubers that talk about cars. 387 00:14:23,524 --> 00:14:25,764 But guess what? If I wanted to start 388 00:14:25,764 --> 00:14:27,625 a YouTube channel about cars 389 00:14:28,399 --> 00:14:30,500 and a podcast works the same way, 390 00:14:31,919 --> 00:14:33,539 Yeah. There's a lot of competition, 391 00:14:33,919 --> 00:14:36,500 but nobody does it like you do it. 392 00:14:37,519 --> 00:14:40,259 Yeah. And some people will really gravitate 393 00:14:40,720 --> 00:14:41,379 to you 394 00:14:42,014 --> 00:14:42,514 versus 395 00:14:42,975 --> 00:14:45,634 some other host. So, you know, it is 396 00:14:46,415 --> 00:14:48,575 about the the work you put in. You 397 00:14:48,575 --> 00:14:49,875 know? You put in, 398 00:14:50,254 --> 00:14:52,115 you know, decent audio, 399 00:14:52,654 --> 00:14:56,179 consistent publishing. You know? Be be clear 400 00:14:56,559 --> 00:14:58,899 about what you're talking about, and 401 00:14:59,279 --> 00:15:00,500 that usually works 402 00:15:02,160 --> 00:15:06,179 over time. Yeah. Yeah. I was on Reddit 403 00:15:06,240 --> 00:15:08,495 the other day. So if you're ever on 404 00:15:08,495 --> 00:15:10,254 Reddit and you have a question in, like, 405 00:15:10,254 --> 00:15:13,455 the podcasting subreddit, there are chances that you 406 00:15:13,455 --> 00:15:15,375 will get some kind of comment from me 407 00:15:15,375 --> 00:15:18,014 or Mike or Barry or someone on the 408 00:15:18,014 --> 00:15:18,514 team, 409 00:15:19,134 --> 00:15:20,514 because we're doing that now. 410 00:15:20,829 --> 00:15:23,070 And I had somebody ask, well, how do 411 00:15:23,070 --> 00:15:25,009 I how do I get this listener engagement? 412 00:15:25,070 --> 00:15:27,549 And they hadn't even recorded their first episode 413 00:15:27,549 --> 00:15:28,690 yet. And I was like, 414 00:15:31,549 --> 00:15:33,970 you gotta put the content out first 415 00:15:35,345 --> 00:15:37,504 because nobody wants to give you anything back 416 00:15:37,504 --> 00:15:38,804 until you've earned it. 417 00:15:39,184 --> 00:15:41,105 Yeah. It's you know, there's a lot of 418 00:15:41,105 --> 00:15:43,365 things in podcasting that have to, 419 00:15:44,144 --> 00:15:47,044 you have to actually have a podcast before 420 00:15:47,899 --> 00:15:50,299 doing some of these things. Right. You know? 421 00:15:50,299 --> 00:15:52,700 And then, you know, making any sort of 422 00:15:52,700 --> 00:15:54,779 money from it is is one of them. 423 00:15:54,779 --> 00:15:56,460 And and, yeah, on top of that, you 424 00:15:56,460 --> 00:15:57,600 have to have the audience 425 00:15:58,220 --> 00:15:58,720 already 426 00:15:59,179 --> 00:16:01,519 Yeah. You know, for the most part. 427 00:16:02,725 --> 00:16:04,644 It's another myth. I I hear this a 428 00:16:04,644 --> 00:16:06,964 lot. Woah. Just put more ads in. I 429 00:16:06,964 --> 00:16:08,504 I had one doing programmatic 430 00:16:09,125 --> 00:16:12,725 that you know, our programmatic system works where 431 00:16:12,725 --> 00:16:14,245 you have a pre roll and a post 432 00:16:14,245 --> 00:16:14,745 roll. 433 00:16:15,679 --> 00:16:17,919 And then you can also put up to 434 00:16:17,919 --> 00:16:18,419 10 435 00:16:19,440 --> 00:16:19,940 spots 436 00:16:21,120 --> 00:16:23,059 inside your e each episode 437 00:16:23,519 --> 00:16:24,500 for mid rolls. 438 00:16:25,519 --> 00:16:27,679 And that, you know, that's all great, but 439 00:16:27,679 --> 00:16:29,679 I never recommend more than one or two 440 00:16:29,679 --> 00:16:30,659 in the mid rolls 441 00:16:31,335 --> 00:16:32,235 at the most. 442 00:16:32,855 --> 00:16:35,175 And Yeah. This person was complaining, well, I 443 00:16:35,175 --> 00:16:37,254 I I wanna put four more in here. 444 00:16:37,254 --> 00:16:39,495 You know? So they wanted 14 spots in 445 00:16:39,495 --> 00:16:40,795 a thirty minute episode. 446 00:16:41,415 --> 00:16:43,115 Oh, jeez. And I'm like, 447 00:16:43,549 --> 00:16:45,709 dude, you you know, it's like watching you 448 00:16:45,709 --> 00:16:48,189 know, if you ever watch Pluto TV, it's 449 00:16:48,189 --> 00:16:48,850 the streaming 450 00:16:49,309 --> 00:16:51,730 TV. Yeah. I mean, they have, you know, 451 00:16:51,789 --> 00:16:54,209 two minutes of ads to every three minutes 452 00:16:54,350 --> 00:16:56,189 of content. You don't want that in a 453 00:16:56,189 --> 00:16:56,689 podcast. 454 00:16:57,069 --> 00:16:59,355 You're gonna run your audience off. 455 00:17:00,074 --> 00:17:02,794 Yeah. You know? Also, getting ads that have 456 00:17:02,794 --> 00:17:06,015 nothing whatsoever to do with your subject matter 457 00:17:06,234 --> 00:17:08,474 are not gonna work as well as ads 458 00:17:08,474 --> 00:17:11,214 that are aligned with your subject matter. 459 00:17:11,710 --> 00:17:13,390 Yep. You know? Just, 460 00:17:13,789 --> 00:17:16,269 and even, you know, it's even better if 461 00:17:16,269 --> 00:17:18,769 you use the product and endorse it yourself. 462 00:17:19,549 --> 00:17:21,650 Mhmm. That's the best kind of advertising. 463 00:17:21,950 --> 00:17:24,049 Yeah. I mean, those tend to pay better 464 00:17:24,424 --> 00:17:25,644 anyway because they're, 465 00:17:26,105 --> 00:17:28,044 like, you know, working with a sponsor. 466 00:17:28,984 --> 00:17:31,704 But, yeah, I've I've seen people people do 467 00:17:31,704 --> 00:17:33,964 that. There was there was one show. 468 00:17:34,265 --> 00:17:36,119 I won't name names largely because I can't 469 00:17:36,119 --> 00:17:38,359 I can't remember who it was. But you 470 00:17:38,359 --> 00:17:40,460 would you would literally sit through, 471 00:17:40,920 --> 00:17:43,880 like, anywhere from five to ten minutes of 472 00:17:43,880 --> 00:17:44,380 ads 473 00:17:45,400 --> 00:17:48,359 before the show really started. And it was, 474 00:17:48,359 --> 00:17:50,284 like, gross. Like, 475 00:17:50,744 --> 00:17:52,204 I don't mind ads. Like, 476 00:17:52,664 --> 00:17:55,065 I would rather pay, yeah, I would rather 477 00:17:55,065 --> 00:17:56,984 pay to not have ads. Like, I would 478 00:17:56,984 --> 00:17:59,224 give a couple dollars for that. Yeah. But 479 00:17:59,464 --> 00:18:02,329 One of the biggest podcasts out there would 480 00:18:02,329 --> 00:18:04,410 do six minutes of ads prior to the 481 00:18:04,410 --> 00:18:05,390 start of the show. 482 00:18:05,930 --> 00:18:06,990 Yeah. I just 483 00:18:07,369 --> 00:18:09,450 no. Thank you. I just wanna get in 484 00:18:09,450 --> 00:18:10,329 and get out, 485 00:18:11,529 --> 00:18:13,049 because we all got stuff to do with 486 00:18:13,049 --> 00:18:14,650 our day. Even with a podcast, I don't 487 00:18:14,650 --> 00:18:16,994 wanna sit there and listen to ads forever. 488 00:18:17,535 --> 00:18:20,035 So, yeah, be very cognizant of 489 00:18:21,134 --> 00:18:22,815 the kind of ads, you know. If it's 490 00:18:22,815 --> 00:18:24,755 like a McDonald's ad in front of 491 00:18:25,055 --> 00:18:27,775 your, you know, your pop culture podcast, which 492 00:18:27,775 --> 00:18:29,714 is my my soup du jour, 493 00:18:31,019 --> 00:18:31,519 Fine. 494 00:18:32,140 --> 00:18:33,200 Whatever. But, 495 00:18:34,460 --> 00:18:36,320 you know, try and be mindful 496 00:18:37,259 --> 00:18:38,619 of of what it is. You don't want 497 00:18:38,619 --> 00:18:40,480 a McDonald's ad in front of your, 498 00:18:40,779 --> 00:18:43,980 you know, healthy lifestyle podcast. Your weight loss 499 00:18:43,980 --> 00:18:46,365 podcast. Yeah. Yeah. And then to throw in 500 00:18:46,444 --> 00:18:47,505 even more of them, 501 00:18:48,045 --> 00:18:50,204 you know, you're gonna that's probably how you're 502 00:18:50,204 --> 00:18:52,684 gonna lose your audience more than you'll actually 503 00:18:52,684 --> 00:18:53,664 gain money. 504 00:18:54,125 --> 00:18:57,005 So Yeah. You know, it's the same advice 505 00:18:57,005 --> 00:18:58,304 I always give website 506 00:18:58,924 --> 00:18:59,424 developers 507 00:18:59,884 --> 00:19:01,105 about pop ups. 508 00:19:02,109 --> 00:19:04,210 You know? Yeah. You're gonna 509 00:19:04,750 --> 00:19:06,429 you know, pop ups, they they should be 510 00:19:06,509 --> 00:19:07,569 but they work. 511 00:19:07,950 --> 00:19:10,369 Well, yes. They work. You get 10 512 00:19:10,750 --> 00:19:13,309 people a day sign up for your email 513 00:19:13,309 --> 00:19:15,404 list on a pop up. Mhmm. But I 514 00:19:15,404 --> 00:19:17,805 bet you there was 50 people there, and 515 00:19:17,805 --> 00:19:20,125 40 of them said, screw this. I don't 516 00:19:20,125 --> 00:19:21,565 even know who you. I'm not gonna give 517 00:19:21,565 --> 00:19:22,785 you my email address. 518 00:19:23,565 --> 00:19:26,205 You know? And, you know, same idea with 519 00:19:26,205 --> 00:19:28,445 ads. You know? If you have relevant ads, 520 00:19:28,445 --> 00:19:30,465 you know, and a whole bunch of them, 521 00:19:30,660 --> 00:19:32,900 you know, eventually, people are just just saying, 522 00:19:32,900 --> 00:19:35,000 I'm tired of hitting the fast forward button 523 00:19:35,619 --> 00:19:37,539 Yeah. To get to the content. You know, 524 00:19:37,539 --> 00:19:39,940 it's like in YouTube I've noticed on YouTube, 525 00:19:39,940 --> 00:19:41,240 this is kind of 526 00:19:42,180 --> 00:19:43,240 funny, I think, 527 00:19:43,755 --> 00:19:45,214 is there's an ad 528 00:19:45,515 --> 00:19:47,835 that's, you know, built right into the video, 529 00:19:47,835 --> 00:19:49,994 so it's not one of their programmatic ads 530 00:19:49,994 --> 00:19:50,974 from YouTube. 531 00:19:51,515 --> 00:19:53,195 It's a it's an ad that, you know, 532 00:19:53,195 --> 00:19:54,974 the host actually did. 533 00:19:55,434 --> 00:19:57,275 And you go up to the scroll line, 534 00:19:57,275 --> 00:19:59,710 and you'll see a little marker there. And 535 00:19:59,710 --> 00:20:02,509 if you to that marker, it'll say skipped 536 00:20:02,509 --> 00:20:03,009 over, 537 00:20:04,670 --> 00:20:05,570 skipped over 538 00:20:06,190 --> 00:20:07,950 I forget how they put it, but it's 539 00:20:07,950 --> 00:20:10,430 basically well, everybody skips this section, so we'll 540 00:20:10,430 --> 00:20:11,650 make a marker. Oh, 541 00:20:12,110 --> 00:20:13,970 yeah. I know exactly what it is. 542 00:20:16,484 --> 00:20:17,924 Yeah. I can't remember what it is. But 543 00:20:17,924 --> 00:20:18,744 I'm Frequently, 544 00:20:19,445 --> 00:20:21,924 frequently skipped content, I think, is what they 545 00:20:21,924 --> 00:20:23,924 call it. Yeah. It's something like that, which 546 00:20:23,924 --> 00:20:24,664 is funny. 547 00:20:24,965 --> 00:20:26,025 Yeah. It's hilarious. 548 00:20:26,325 --> 00:20:27,525 But, you know, it's just 549 00:20:28,250 --> 00:20:28,910 you know, 550 00:20:29,210 --> 00:20:31,070 people don't like ads that much. 551 00:20:31,609 --> 00:20:33,630 You know, they'll they'll put up with relevant 552 00:20:33,690 --> 00:20:36,029 ads. They'll put up with, you know, minimal 553 00:20:36,090 --> 00:20:36,590 ads. 554 00:20:37,369 --> 00:20:40,090 Mhmm. Yeah. Just more ads does not equal 555 00:20:40,090 --> 00:20:40,830 more revenue. 556 00:20:41,210 --> 00:20:43,070 It it actually equals less listeners. 557 00:20:43,644 --> 00:20:45,424 Yeah. I I will I will say this. 558 00:20:45,565 --> 00:20:47,904 If you are doing ads in your show, 559 00:20:49,244 --> 00:20:51,804 and they're interesting, if you even if it's 560 00:20:51,804 --> 00:20:54,444 like a, you know, a VPN ad, which 561 00:20:54,444 --> 00:20:56,144 we see all the time over YouTube, 562 00:20:56,819 --> 00:20:57,319 Sometimes, 563 00:20:57,619 --> 00:21:00,259 there are some shows, and I'm talking podcasts. 564 00:21:00,259 --> 00:21:01,720 I'm talking YouTube videos. 565 00:21:02,339 --> 00:21:03,640 If they can do it 566 00:21:04,179 --> 00:21:05,799 in a way that is entertaining, 567 00:21:06,099 --> 00:21:07,619 I will sit there and I will listen 568 00:21:07,619 --> 00:21:10,019 to the thirty seconds to minute and a 569 00:21:10,019 --> 00:21:10,519 half 570 00:21:10,819 --> 00:21:11,319 ad 571 00:21:11,619 --> 00:21:14,445 because that's enjoyable, and it's still kind of 572 00:21:14,445 --> 00:21:15,424 part of the content. 573 00:21:15,884 --> 00:21:18,045 So there's maybe a way to kind of 574 00:21:18,045 --> 00:21:19,265 subvert some expectations 575 00:21:19,965 --> 00:21:21,025 when it comes to ads. 576 00:21:21,404 --> 00:21:21,904 Right. 577 00:21:22,365 --> 00:21:22,865 But, 578 00:21:23,805 --> 00:21:25,585 alright. Let's go on to the 579 00:21:26,650 --> 00:21:28,670 fifth thing on our list here, 580 00:21:29,130 --> 00:21:30,190 the real monetization 581 00:21:30,650 --> 00:21:32,589 formula for independent podcasters. 582 00:21:32,970 --> 00:21:34,910 Like, we we know what we're doing here. 583 00:21:36,009 --> 00:21:37,150 Oh, I hope so. 584 00:21:38,009 --> 00:21:38,509 Yeah. 585 00:21:38,890 --> 00:21:39,710 So, basically, 586 00:21:41,438 --> 00:21:44,984 you know, successful independent podcasters usually follow, you 587 00:21:44,984 --> 00:21:46,765 know, these these few things. 588 00:21:47,705 --> 00:21:49,565 You know, define your clear audience. 589 00:21:49,945 --> 00:21:51,705 You know, make sure you get to know 590 00:21:51,705 --> 00:21:54,025 who your audience is or who you want 591 00:21:54,025 --> 00:21:55,884 them to be, I guess, is is 592 00:21:56,470 --> 00:21:56,970 another. 593 00:21:58,870 --> 00:21:59,769 Build consistent 594 00:22:00,070 --> 00:22:03,130 and valuable content. Again, make good content. 595 00:22:05,110 --> 00:22:07,990 You know? And I'd you know, identify what 596 00:22:07,990 --> 00:22:08,730 that audience 597 00:22:10,105 --> 00:22:12,264 already spends their money on. It might be 598 00:22:12,264 --> 00:22:14,345 a little harder to do. We have a 599 00:22:14,345 --> 00:22:16,505 thing at Blueberry where you can set up 600 00:22:16,505 --> 00:22:17,005 a 601 00:22:17,865 --> 00:22:18,684 a survey, 602 00:22:19,304 --> 00:22:21,224 and that'll tell you a little bit more 603 00:22:21,224 --> 00:22:23,144 about your audience and you know, but you 604 00:22:23,144 --> 00:22:25,039 gotta get them just to to fill it 605 00:22:25,039 --> 00:22:27,440 out. So, you know, this is an audio 606 00:22:27,440 --> 00:22:30,019 medium, so put the ask in the audio, 607 00:22:30,079 --> 00:22:31,700 not a link in your show notes. 608 00:22:32,240 --> 00:22:32,740 Yep. 609 00:22:33,039 --> 00:22:33,539 And 610 00:22:33,920 --> 00:22:35,839 and then, of course, you know, align the 611 00:22:35,839 --> 00:22:36,339 monetization 612 00:22:36,640 --> 00:22:38,420 with, you know, whatever need 613 00:22:38,984 --> 00:22:41,085 that your audience comes up with. 614 00:22:43,704 --> 00:22:46,345 Yeah. I think if, you know, going back 615 00:22:46,345 --> 00:22:48,025 to what we talked about before, if if 616 00:22:48,025 --> 00:22:49,644 you have a podcast where 617 00:22:50,664 --> 00:22:51,964 some written content 618 00:22:54,309 --> 00:22:56,630 would be the best way for your audience 619 00:22:56,630 --> 00:22:58,549 to engage with you. Like, sure, they're listening 620 00:22:58,549 --> 00:23:00,470 to you, but maybe you're an author, you're 621 00:23:00,470 --> 00:23:02,250 a storyteller, something like that. 622 00:23:02,630 --> 00:23:04,890 Having, like, an ebook or just a PDF 623 00:23:04,950 --> 00:23:06,869 or, you know, some tips and trip 624 00:23:07,430 --> 00:23:08,730 tips and tricks things, 625 00:23:10,085 --> 00:23:10,744 you know, 626 00:23:11,365 --> 00:23:14,744 that that will connect to that audience better 627 00:23:15,204 --> 00:23:16,345 than having 628 00:23:17,125 --> 00:23:19,384 minute and a half long ads for, 629 00:23:19,684 --> 00:23:21,865 you know, whatever the most popular 630 00:23:22,244 --> 00:23:23,384 mattress is. 631 00:23:24,349 --> 00:23:26,670 Because in the early days of podcasting, I 632 00:23:26,670 --> 00:23:28,049 know Mike probably remembers, 633 00:23:28,430 --> 00:23:30,450 Casper mattresses were everywhere. 634 00:23:30,990 --> 00:23:33,089 Like, everybody had a Casper 635 00:23:33,630 --> 00:23:34,769 I have one. Sponsorship. 636 00:23:35,710 --> 00:23:37,809 I never did. I wanted one, 637 00:23:38,404 --> 00:23:40,345 but, just because I wanted a mattress. 638 00:23:41,444 --> 00:23:41,944 Yeah. 639 00:23:43,044 --> 00:23:43,544 But, 640 00:23:44,005 --> 00:23:46,585 you know, people will get burned out on 641 00:23:47,764 --> 00:23:48,664 the mismatched, 642 00:23:49,924 --> 00:23:50,424 monetization 643 00:23:50,804 --> 00:23:53,204 options, whether that's ads or if you're just 644 00:23:53,204 --> 00:23:54,024 not offering, 645 00:23:54,430 --> 00:23:55,890 quote, unquote, the right product. 646 00:23:57,950 --> 00:24:00,670 It it just it needs to feel natural 647 00:24:00,670 --> 00:24:02,769 and, like, you are choosing it. 648 00:24:03,150 --> 00:24:05,970 Yeah. You know? Even even with programmatic advertising, 649 00:24:06,109 --> 00:24:06,849 you can 650 00:24:07,630 --> 00:24:09,410 trim down what categories, 651 00:24:11,134 --> 00:24:14,015 that are being delivered to your show your 652 00:24:14,015 --> 00:24:16,174 audience. So make sure you go through those 653 00:24:16,174 --> 00:24:17,234 options. And 654 00:24:17,615 --> 00:24:19,214 even if that means you only have one 655 00:24:19,214 --> 00:24:21,375 category left, at least you know and you 656 00:24:21,375 --> 00:24:22,275 can be confident 657 00:24:22,654 --> 00:24:25,069 that your audience is getting something 658 00:24:25,369 --> 00:24:28,650 that connects with your show. Right. You know, 659 00:24:28,650 --> 00:24:29,150 just 660 00:24:29,769 --> 00:24:32,109 podcast here's the beauty of podcasting. 661 00:24:32,490 --> 00:24:33,309 It's not 662 00:24:33,849 --> 00:24:37,049 just content. It's usually our relationship with your 663 00:24:37,049 --> 00:24:37,549 listeners. 664 00:24:38,524 --> 00:24:41,484 And that will, you know, by itself, create 665 00:24:41,484 --> 00:24:42,944 some revenue opportunities. 666 00:24:44,444 --> 00:24:47,244 You know, it's not about chasing trends or 667 00:24:47,244 --> 00:24:50,065 copying shows. There's already a Joe Rogan podcast 668 00:24:50,125 --> 00:24:52,329 out there. You don't need to copy Joe 669 00:24:52,329 --> 00:24:54,990 Rogan. In fact, that probably won't work. 670 00:24:55,529 --> 00:24:58,250 Right. You know, years ago, there was, John 671 00:24:58,250 --> 00:24:58,990 Lee Dumas, 672 00:24:59,690 --> 00:25:02,490 does a show still, E on Fire or 673 00:25:02,490 --> 00:25:02,990 Entrepreneurs 674 00:25:03,289 --> 00:25:05,150 on Fire or whatever he calls it. 675 00:25:05,625 --> 00:25:08,265 And his formula is to ask the same 676 00:25:08,265 --> 00:25:10,404 12 questions to to, 677 00:25:11,144 --> 00:25:13,644 entrepreneurs, and it works for him. 678 00:25:14,025 --> 00:25:16,585 But Mhmm. You know, we don't need 70 679 00:25:16,585 --> 00:25:19,085 other whatever on fire podcasts. 680 00:25:19,869 --> 00:25:22,289 Right. You know, it's just not gonna work. 681 00:25:22,750 --> 00:25:25,869 So, you know, be yourself and create those 682 00:25:25,869 --> 00:25:26,369 relationships, 683 00:25:27,710 --> 00:25:29,970 and that's gonna help you grow your audience. 684 00:25:30,349 --> 00:25:32,429 And the bigger the show, the easier it 685 00:25:32,429 --> 00:25:33,250 is to monetize. 686 00:25:33,710 --> 00:25:35,615 But that's not always, 687 00:25:36,555 --> 00:25:37,694 you know, necessary 688 00:25:39,035 --> 00:25:40,494 to bring in some money. 689 00:25:41,275 --> 00:25:41,775 Yep. 690 00:25:43,355 --> 00:25:45,275 So I guess we could wrap this up. 691 00:25:45,275 --> 00:25:47,035 So if you take anything away from this 692 00:25:47,035 --> 00:25:49,230 episode, you don't need to be huge to 693 00:25:49,230 --> 00:25:51,089 monetize. You need to be intentional. 694 00:25:52,910 --> 00:25:55,630 We definitely recommend that you focus on serving 695 00:25:55,630 --> 00:25:56,690 your audience well. 696 00:25:57,230 --> 00:26:00,210 And when you do that, the right revenue 697 00:26:00,269 --> 00:26:01,569 opportunities are 698 00:26:02,125 --> 00:26:04,304 gonna make sense. They're gonna show themselves 699 00:26:04,605 --> 00:26:06,224 to you to put it in a 700 00:26:07,005 --> 00:26:08,544 esoteric kind of way. 701 00:26:08,845 --> 00:26:10,444 Right. And like I said, if you're not 702 00:26:10,444 --> 00:26:12,525 sure where to start, look at what you're 703 00:26:12,525 --> 00:26:13,825 already doing well, 704 00:26:14,284 --> 00:26:15,424 you know, your expertise, 705 00:26:15,724 --> 00:26:17,025 your niche, your community, 706 00:26:17,720 --> 00:26:18,700 and that's your monetization 707 00:26:19,640 --> 00:26:20,119 for, 708 00:26:20,599 --> 00:26:21,099 foundation 709 00:26:22,119 --> 00:26:24,940 rather than, you know, let's try something completely 710 00:26:25,000 --> 00:26:27,339 new. You know? Just do what you do. 711 00:26:27,720 --> 00:26:29,660 Yeah. Don't wanna blindside your audience. 712 00:26:30,279 --> 00:26:30,779 Yeah. 713 00:26:31,615 --> 00:26:32,115 So, 714 00:26:32,654 --> 00:26:34,335 I I guess that's it. Thank you so 715 00:26:34,335 --> 00:26:36,434 much for listening to Podcast Insider. 716 00:26:36,734 --> 00:26:38,595 We will talk to you next week. 717 00:26:38,974 --> 00:26:42,095 And, for the full show notes and, probably 718 00:26:42,095 --> 00:26:44,255 some other stuff we didn't talk about here, 719 00:26:44,255 --> 00:26:47,730 go over to podcastinsider.com. 720 00:26:49,150 --> 00:26:51,869 Thanks for joining us. Come back next week. 721 00:26:51,869 --> 00:26:55,470 And in the meantime, head to podcastinsider.com 722 00:26:55,470 --> 00:26:56,450 for more information, 723 00:26:56,830 --> 00:26:57,490 to subscribe, 724 00:26:58,269 --> 00:27:00,369 share, and read our show notes. 725 00:27:00,815 --> 00:27:02,755 To check out our latest suite of services 726 00:27:02,815 --> 00:27:05,954 and learn how Blueberry can help you leverage 727 00:27:06,095 --> 00:27:09,214 your podcast, visit blueberry.com. 728 00:27:09,214 --> 00:27:12,255 That's Blueberry without the e's. We couldn't afford 729 00:27:12,255 --> 00:27:12,994 the e's.