1 00:00:00,000 --> 00:00:02,480 I'm Mike Dell, VP of customer relations here 2 00:00:02,480 --> 00:00:03,060 at Blueberry. 3 00:00:03,919 --> 00:00:05,919 And I'm Todd Cochran, CEO and founder of 4 00:00:05,919 --> 00:00:06,419 Blueberry. 5 00:00:07,040 --> 00:00:09,859 Today, we're gonna talk about video podcasting. 6 00:00:10,880 --> 00:00:11,939 Not the YouTube 7 00:00:12,240 --> 00:00:14,099 style, but the RSS 8 00:00:14,639 --> 00:00:15,779 delivered video 9 00:00:16,214 --> 00:00:18,535 that has been around since the beginning of 10 00:00:18,535 --> 00:00:19,035 podcasting. 11 00:00:22,614 --> 00:00:25,574 You're listening to Podcast Insider hosted by Mike 12 00:00:25,574 --> 00:00:27,894 Dell, Todd Cochran, and Mackenzie Bennett from the 13 00:00:27,894 --> 00:00:28,949 Blueberry team, 14 00:00:29,350 --> 00:00:32,630 bringing you weekly insights, advice, and insider tips 15 00:00:32,630 --> 00:00:34,630 and tricks to help you start, grow, and 16 00:00:34,630 --> 00:00:35,929 thrive through podcasting, 17 00:00:36,390 --> 00:00:37,990 all with the support of your team here 18 00:00:37,990 --> 00:00:39,130 at Blueberry Podcasting. 19 00:00:39,590 --> 00:00:41,370 Welcome. Let's dive in. 20 00:00:44,245 --> 00:00:46,425 Yes. You can do video podcasts. 21 00:00:46,965 --> 00:00:49,545 And and here at Blueberry, since day one, 22 00:00:49,604 --> 00:00:53,524 we have supported video podcasting. And, again, that's 23 00:00:53,524 --> 00:00:56,344 via the RSS feed. There are other forms 24 00:00:56,880 --> 00:00:58,820 so so called nowadays. So 25 00:00:59,439 --> 00:01:02,320 but, we we definitely have supported it from 26 00:01:02,320 --> 00:01:04,159 day one, and it's been a thing since 27 00:01:04,159 --> 00:01:05,519 day one. But a lot of people are 28 00:01:05,519 --> 00:01:06,819 talking about it now. 29 00:01:07,840 --> 00:01:10,400 And when it comes to podcasting in general, 30 00:01:10,400 --> 00:01:12,954 you know, a video podcast is really not 31 00:01:12,954 --> 00:01:14,494 that much harder to publish 32 00:01:14,875 --> 00:01:17,834 in an RSS feed than audio is. The 33 00:01:17,834 --> 00:01:20,314 only really difference is is you uploaded m 34 00:01:20,314 --> 00:01:20,974 p four, 35 00:01:21,354 --> 00:01:23,674 the best format for video podcasts, and the 36 00:01:23,674 --> 00:01:24,734 rest is the same. 37 00:01:25,120 --> 00:01:27,200 But, of course, on the production side, it's 38 00:01:27,200 --> 00:01:29,599 it's a bit more complex and doing a 39 00:01:29,599 --> 00:01:30,099 video 40 00:01:30,879 --> 00:01:32,819 podcast via RSS 41 00:01:33,439 --> 00:01:35,599 is truly more cancel proof. It's got the 42 00:01:35,599 --> 00:01:39,385 same cancel proof attributes as audio does. And, 43 00:01:39,385 --> 00:01:41,704 basically, you're you can't be taken down for 44 00:01:41,704 --> 00:01:43,645 anything that you say or your platform 45 00:01:44,025 --> 00:01:47,224 or your channel isn't demonetized or delisted or 46 00:01:47,224 --> 00:01:48,364 whatever may happen. 47 00:01:48,665 --> 00:01:50,825 But it also allows you to distribute to 48 00:01:50,825 --> 00:01:51,325 more 49 00:01:51,900 --> 00:01:53,200 than one platform. 50 00:01:53,740 --> 00:01:55,579 So I think today, what we wanna do 51 00:01:55,579 --> 00:01:57,180 is talk a little bit about some of 52 00:01:57,180 --> 00:01:59,520 the technical stuff and content preparation. 53 00:02:00,140 --> 00:02:02,060 We don't wanna get too deep into this 54 00:02:02,060 --> 00:02:02,560 because 55 00:02:03,100 --> 00:02:05,385 there's, you know, really a couple of ways 56 00:02:05,385 --> 00:02:07,145 to skin a cat here when it comes 57 00:02:07,145 --> 00:02:07,724 to doing, 58 00:02:08,585 --> 00:02:11,544 video podcast. Personally, you know, I do a 59 00:02:11,544 --> 00:02:12,604 live show 60 00:02:12,985 --> 00:02:15,165 and that live show turns into 61 00:02:15,544 --> 00:02:16,044 a 62 00:02:16,585 --> 00:02:20,044 video podcast. Some people do something that's prerecorded 63 00:02:20,344 --> 00:02:21,324 and then edited. 64 00:02:21,840 --> 00:02:23,699 So, again, it'll depend on 65 00:02:24,400 --> 00:02:25,539 your methodology 66 00:02:25,840 --> 00:02:27,620 of recording. But in the end, 67 00:02:28,719 --> 00:02:30,400 you you are gonna need a little more 68 00:02:30,400 --> 00:02:30,900 equipment 69 00:02:31,280 --> 00:02:33,680 to do a good video podcast. I will 70 00:02:33,680 --> 00:02:35,840 say this before we really get into this 71 00:02:35,840 --> 00:02:36,340 technicality. 72 00:02:37,564 --> 00:02:40,125 Audiences will forgive you for bad video, but 73 00:02:40,125 --> 00:02:42,465 they will not forgive you for bad audio. 74 00:02:42,925 --> 00:02:44,764 So long as you have the audio chain 75 00:02:44,764 --> 00:02:45,825 really kinda nailed, 76 00:02:46,205 --> 00:02:49,004 the video can be lagging a little bit 77 00:02:49,004 --> 00:02:51,599 in quality. But the way things are today, 78 00:02:51,599 --> 00:02:53,299 we wanna come up with the best product 79 00:02:53,599 --> 00:02:55,439 possible. You know, I worked for a TV 80 00:02:55,439 --> 00:02:55,939 station 81 00:02:56,239 --> 00:02:57,280 at one point, and, 82 00:02:57,919 --> 00:03:00,099 they had only four states of audio. 83 00:03:00,400 --> 00:03:02,180 Either it's on or it's not 84 00:03:02,555 --> 00:03:03,534 or it's humming 85 00:03:03,835 --> 00:03:06,075 or it's not. And they didn't really care 86 00:03:06,075 --> 00:03:08,495 that much. So, you know, if you notice 87 00:03:08,555 --> 00:03:10,955 on your local news, a lot of times 88 00:03:10,955 --> 00:03:13,034 the audio is a little bit flaky. So 89 00:03:13,034 --> 00:03:13,935 don't do that. 90 00:03:14,875 --> 00:03:16,895 You know, make sure your audio is decent. 91 00:03:17,539 --> 00:03:20,419 Yeah. So from a technical setup, you know, 92 00:03:20,419 --> 00:03:20,919 really, 93 00:03:21,299 --> 00:03:23,699 you should have a good camera. And in 94 00:03:23,699 --> 00:03:26,199 the camera can be a webcam, 95 00:03:26,739 --> 00:03:28,599 but make sure it's a good webcam. 96 00:03:29,824 --> 00:03:31,344 There's a few out there. Of course, if 97 00:03:31,344 --> 00:03:33,104 you have a Mac, you probably kind of 98 00:03:33,104 --> 00:03:35,425 pretty good camera built in, but, you know, 99 00:03:35,425 --> 00:03:36,944 field of view may be a little bit 100 00:03:36,944 --> 00:03:37,444 different. 101 00:03:37,905 --> 00:03:38,724 But, of course, 102 00:03:39,264 --> 00:03:41,905 you know, on doing video, good camera, a 103 00:03:41,905 --> 00:03:42,405 microphone, 104 00:03:43,040 --> 00:03:44,879 and you're gonna need some lighting. You really, 105 00:03:44,879 --> 00:03:46,020 really are because 106 00:03:46,639 --> 00:03:48,500 the the shadows are not, 107 00:03:49,439 --> 00:03:51,840 becoming. You need some you need some light 108 00:03:51,840 --> 00:03:53,780 to fill in the shadows and, 109 00:03:54,800 --> 00:03:56,260 it's very, very important. 110 00:03:57,055 --> 00:03:57,794 Of course, 111 00:03:58,415 --> 00:03:59,155 on the editing 112 00:04:00,655 --> 00:04:02,995 side, there's a couple of options for it. 113 00:04:03,055 --> 00:04:04,754 I use Adobe Suite, 114 00:04:05,055 --> 00:04:08,094 but there is a whole host of video 115 00:04:08,094 --> 00:04:08,594 editing, 116 00:04:10,895 --> 00:04:11,395 applications 117 00:04:11,775 --> 00:04:12,435 out there. 118 00:04:12,949 --> 00:04:15,530 Yeah. Make sure it's, you know, high quality. 119 00:04:15,669 --> 00:04:16,550 You know, you want, 120 00:04:17,350 --> 00:04:19,750 you want the output, you know, once you've 121 00:04:19,750 --> 00:04:22,149 edited, if you're gonna edit it all. Sometimes 122 00:04:22,149 --> 00:04:23,529 people just cut the ends 123 00:04:23,990 --> 00:04:25,669 and let it fly. And or if you're 124 00:04:25,669 --> 00:04:27,750 doing live, the you know, you can just 125 00:04:27,750 --> 00:04:28,665 download that 126 00:04:29,384 --> 00:04:31,564 that file from whatever live platform 127 00:04:31,944 --> 00:04:34,504 in most cases. And, you know, there's not 128 00:04:34,504 --> 00:04:36,504 a lot of editing involved. But if you're 129 00:04:36,504 --> 00:04:38,845 gonna use a a video editor, 130 00:04:39,225 --> 00:04:40,504 you wanna make sure that it, 131 00:04:41,705 --> 00:04:43,884 that it will put out the right 132 00:04:44,689 --> 00:04:45,189 format. 133 00:04:46,209 --> 00:04:48,610 I think the key truly is as well 134 00:04:48,610 --> 00:04:49,350 is that 135 00:04:49,889 --> 00:04:53,189 when you're recording, having that original copy, 136 00:04:54,050 --> 00:04:54,550 locally 137 00:04:54,850 --> 00:04:57,430 is really, really key. Because if you rely 138 00:04:57,490 --> 00:04:58,229 on the 139 00:04:58,544 --> 00:04:59,044 the 140 00:04:59,345 --> 00:05:01,824 streamed video to download that, it may be 141 00:05:01,824 --> 00:05:03,444 quirky. So having that original 142 00:05:04,064 --> 00:05:05,285 copy stored locally, 143 00:05:06,144 --> 00:05:08,384 which much of the streaming software allow you 144 00:05:08,384 --> 00:05:10,144 to do to record locally, I think is 145 00:05:10,144 --> 00:05:11,444 important to have that, 146 00:05:12,050 --> 00:05:14,769 that master file to start with and and 147 00:05:14,769 --> 00:05:16,229 work from there. And, of course, 148 00:05:16,610 --> 00:05:19,569 hosting platform wise, choosing a hosting platform such 149 00:05:19,569 --> 00:05:21,889 as Blueberry that supports video files and can 150 00:05:21,889 --> 00:05:22,389 generate 151 00:05:22,849 --> 00:05:25,589 an RSS feed with a video file. 152 00:05:25,964 --> 00:05:27,964 Now the only challenge really here is video 153 00:05:27,964 --> 00:05:29,185 files are much larger 154 00:05:29,805 --> 00:05:32,205 than audio files. And to give you a 155 00:05:32,205 --> 00:05:32,705 comparison, 156 00:05:33,725 --> 00:05:35,345 you know, if I do an hour, 157 00:05:36,444 --> 00:05:38,045 at the encoding rate that I do, I 158 00:05:38,045 --> 00:05:40,439 end up with about a 70 meg file 159 00:05:40,439 --> 00:05:43,259 for audio. Whereas if I'm doing video 160 00:05:44,039 --> 00:05:46,539 and I encode that video down to, 161 00:05:47,800 --> 00:05:50,680 maybe twelve eighty, not do nineteen twenty by 162 00:05:50,680 --> 00:05:52,919 ten eighty p, maybe twelve eighty by seven 163 00:05:52,919 --> 00:05:53,419 twenty, 164 00:05:53,875 --> 00:05:56,694 I end up with about a 900 165 00:05:56,834 --> 00:05:58,454 megabit file. So, 166 00:05:59,154 --> 00:06:01,875 video files are much longer. Yeah. They're much 167 00:06:01,875 --> 00:06:04,115 larger. You know, that's just the nature of 168 00:06:04,115 --> 00:06:05,634 the beast. You know, you're sending a lot 169 00:06:05,634 --> 00:06:06,454 more information. 170 00:06:06,754 --> 00:06:09,254 You know? So that's that's why audio podcasting 171 00:06:09,930 --> 00:06:12,649 is a little more portable than video. Yeah. 172 00:06:12,649 --> 00:06:14,430 It's easier. Yeah. Yeah. 173 00:06:14,730 --> 00:06:16,649 So and, you know, part of the thing 174 00:06:16,649 --> 00:06:19,050 also when you're doing videos, make sure you, 175 00:06:19,449 --> 00:06:22,569 you know, prepare your your, content. And, you 176 00:06:22,569 --> 00:06:24,134 know, unless you're doing an off the cuff 177 00:06:24,134 --> 00:06:26,615 live thing with with guests or whatever. But, 178 00:06:27,095 --> 00:06:27,754 you know, 179 00:06:28,214 --> 00:06:30,475 prepare an outline or some sort of 180 00:06:31,335 --> 00:06:32,615 script. I mean, I would you know, I 181 00:06:32,615 --> 00:06:35,254 wouldn't do, you know, strict scripts because it 182 00:06:35,254 --> 00:06:37,254 always sounds like somebody's reading, you know, unless 183 00:06:37,254 --> 00:06:38,634 you're really good at it. 184 00:06:39,759 --> 00:06:41,839 But, just make sure you try to keep 185 00:06:41,839 --> 00:06:44,180 it somewhat organized. And then, of course, 186 00:06:44,879 --> 00:06:47,839 consistency, you know, making a regular schedule, especially 187 00:06:47,839 --> 00:06:49,540 if you're gonna record live, 188 00:06:50,240 --> 00:06:52,160 you know, being there at the time you 189 00:06:52,160 --> 00:06:54,955 normally are there once a week or however 190 00:06:54,955 --> 00:06:56,254 often you're doing it, 191 00:06:57,194 --> 00:06:58,975 can definitely build that 192 00:06:59,275 --> 00:07:02,335 live audience. But, as far as distributing it 193 00:07:02,475 --> 00:07:04,475 as as a podcast, you know, do it, 194 00:07:04,475 --> 00:07:06,415 you know, on a particular day, 195 00:07:06,955 --> 00:07:08,819 of the week. I know, you know, your 196 00:07:08,819 --> 00:07:10,819 shows, Todd, you know, you have a pretty 197 00:07:10,819 --> 00:07:12,680 strict schedule by the day. 198 00:07:12,980 --> 00:07:14,680 You know, when you put out your episodes, 199 00:07:14,899 --> 00:07:17,379 what is it, Mondays and Thursdays or something 200 00:07:17,379 --> 00:07:20,259 like that? Yeah. Monday, Wednesday, Thursday for the 201 00:07:20,259 --> 00:07:22,915 three shows I do. Yeah. Right. Right. And, 202 00:07:22,915 --> 00:07:25,235 you know, people know that, that's gonna happen. 203 00:07:25,235 --> 00:07:26,694 And, you know, when they're live, 204 00:07:27,155 --> 00:07:28,595 you know, you know, maybe you're not as 205 00:07:28,595 --> 00:07:30,615 strict with the live schedule, but, 206 00:07:31,475 --> 00:07:33,314 you know, but you're you're on that day 207 00:07:33,314 --> 00:07:35,910 or on the day that, you record. I 208 00:07:35,910 --> 00:07:38,170 was gonna just talk about the content preparation 209 00:07:38,310 --> 00:07:40,250 as far as that that preparation. 210 00:07:41,270 --> 00:07:43,830 Mhmm. If you're doing video, you will become 211 00:07:43,830 --> 00:07:44,810 a better podcaster 212 00:07:45,350 --> 00:07:48,170 because it's much, much harder to edit 213 00:07:48,550 --> 00:07:50,650 video than it is to edit audio. 214 00:07:52,064 --> 00:07:53,925 So I find myself having 215 00:07:54,464 --> 00:07:56,964 prepared to be prepare I prepare more 216 00:07:57,664 --> 00:07:59,604 doing video than I do audio. 217 00:07:59,904 --> 00:08:01,584 And it's case in point. I've just been 218 00:08:01,584 --> 00:08:03,425 doing audio for the last couple of weeks, 219 00:08:03,425 --> 00:08:05,444 and I don't have to prepare as much, 220 00:08:06,279 --> 00:08:08,120 to do the show than I do when 221 00:08:08,120 --> 00:08:09,879 I do videos. So my production time is 222 00:08:09,879 --> 00:08:11,100 about half, 223 00:08:12,040 --> 00:08:14,759 just because the preparation is more because you 224 00:08:14,759 --> 00:08:17,020 got one shot at it and I particularly 225 00:08:17,080 --> 00:08:19,805 don't like editings. Yeah. In videos, you can 226 00:08:19,805 --> 00:08:21,564 tell and edit, well, you know, these jump 227 00:08:21,564 --> 00:08:23,404 cuts. You see you watch YouTube a lot. 228 00:08:23,404 --> 00:08:25,004 You'll see, you know, that a lot of 229 00:08:25,004 --> 00:08:27,805 the YouTubers out there will, have jump cuts. 230 00:08:27,805 --> 00:08:29,824 So if they're sitting there giving a monologue 231 00:08:29,964 --> 00:08:31,884 and then, you know, you you keep seeing 232 00:08:31,884 --> 00:08:32,865 these edit points, 233 00:08:33,509 --> 00:08:34,710 some of them are really good at it 234 00:08:34,710 --> 00:08:36,070 and you can hardly tell, but, 235 00:08:37,590 --> 00:08:38,810 that's that's one thing 236 00:08:39,350 --> 00:08:41,509 makes you a better podcaster. And if you 237 00:08:41,509 --> 00:08:44,149 have more than one camera, it helps in 238 00:08:44,149 --> 00:08:46,470 the editing process too, but that requires a 239 00:08:46,470 --> 00:08:48,410 much, much bigger hardware commitment. 240 00:08:48,945 --> 00:08:50,865 And, of course, there's this target audience. Know 241 00:08:50,865 --> 00:08:53,024 your target audience and tailor the content to 242 00:08:53,024 --> 00:08:53,764 their interest. 243 00:08:54,225 --> 00:08:57,745 Again, sometimes video requires its own strategy versus 244 00:08:57,745 --> 00:09:00,545 audio. And most importantly, when you're recording, don't 245 00:09:00,545 --> 00:09:02,929 forget that people are listening as well as 246 00:09:02,929 --> 00:09:04,789 watching. So you have to be very, 247 00:09:05,090 --> 00:09:05,990 very cognizant 248 00:09:07,410 --> 00:09:07,910 that, 249 00:09:08,529 --> 00:09:10,850 you know, that you're explaining things very, very, 250 00:09:12,210 --> 00:09:15,190 consistently, I guess. And the recording of video, 251 00:09:15,315 --> 00:09:17,235 you know, it's just like audio. You have 252 00:09:17,235 --> 00:09:18,995 to record in a, you know, you know, 253 00:09:18,995 --> 00:09:19,735 very quiet, 254 00:09:20,355 --> 00:09:22,195 space, but then you also have to think 255 00:09:22,195 --> 00:09:24,195 about, you know, it being well lit and, 256 00:09:24,754 --> 00:09:27,554 background noise, visual distractions. You know, you don't 257 00:09:27,554 --> 00:09:29,879 want the the kids running around in the 258 00:09:29,879 --> 00:09:31,720 background while you're trying to, you know, do 259 00:09:31,720 --> 00:09:32,379 a video. 260 00:09:33,639 --> 00:09:35,259 So, you know, just be 261 00:09:35,879 --> 00:09:39,160 a little more cognizant about your your space 262 00:09:39,160 --> 00:09:40,700 where you're gonna be recording. 263 00:09:41,455 --> 00:09:42,975 Yeah. When I had little ones, I had 264 00:09:42,975 --> 00:09:46,095 to lock the office door because invariably, they 265 00:09:46,095 --> 00:09:48,174 would come in and, you know, tap me 266 00:09:48,174 --> 00:09:49,774 on the shoulder and wanna talk while I 267 00:09:49,774 --> 00:09:50,914 was live. So, 268 00:09:51,695 --> 00:09:54,274 you know, they all During COVID when everything, 269 00:09:54,335 --> 00:09:56,090 you know, went to the home, you know, 270 00:09:56,090 --> 00:09:58,970 there'd be some news broadcast and then somebody's 271 00:09:58,970 --> 00:09:59,710 kid walking 272 00:10:00,490 --> 00:10:02,570 on the on the the reporter or whatever. 273 00:10:02,570 --> 00:10:05,690 But, you know, that stuff happens, and sometimes 274 00:10:05,690 --> 00:10:06,970 it's fun to leave it in there. But, 275 00:10:07,210 --> 00:10:09,304 you know, just be careful with your environment. 276 00:10:09,304 --> 00:10:10,745 You want it to to to be as 277 00:10:10,745 --> 00:10:12,764 quiet and distraction free as possible. 278 00:10:13,225 --> 00:10:15,225 Again, a dog barks when you're live. It's 279 00:10:15,225 --> 00:10:16,824 hard to cut that out. It's easy to 280 00:10:16,824 --> 00:10:18,664 cut out an audio. Another thing you wanna 281 00:10:18,664 --> 00:10:20,519 do is test your equipment. You know, I've 282 00:10:20,600 --> 00:10:22,360 this has caught me by surprise a few 283 00:10:22,360 --> 00:10:24,860 times. I've clicked the button and nothing happened, 284 00:10:25,879 --> 00:10:28,120 out of memory or, you know, something got 285 00:10:28,120 --> 00:10:28,620 misconfigured. 286 00:10:29,000 --> 00:10:30,759 So test your equipment if you're gonna be 287 00:10:30,759 --> 00:10:32,620 doing video and settings before 288 00:10:33,294 --> 00:10:35,475 to avoid technical issues and 289 00:10:36,174 --> 00:10:38,335 more avoid the most important part is always 290 00:10:38,335 --> 00:10:40,654 have a backup recording to prevent data loss. 291 00:10:40,654 --> 00:10:42,434 I I record to two sources 292 00:10:43,134 --> 00:10:44,674 at all times and, 293 00:10:45,740 --> 00:10:48,139 even then I maybe sometimes have forgot to 294 00:10:48,139 --> 00:10:49,759 hit second record device, 295 00:10:50,860 --> 00:10:53,659 because it'll happen to every one of us. 296 00:10:53,659 --> 00:10:55,360 We will lose an interview, 297 00:10:56,299 --> 00:10:58,620 because we forgot to record or something went 298 00:10:58,620 --> 00:11:00,399 sideways, something got corrupted. 299 00:11:00,934 --> 00:11:02,855 So it's always good to have a backup 300 00:11:02,855 --> 00:11:03,355 recording, 301 00:11:04,454 --> 00:11:07,014 strategy if you can implement it. Yeah. I 302 00:11:07,014 --> 00:11:09,254 use a checklist as well, you know, kinda 303 00:11:09,254 --> 00:11:10,235 like for flying. 304 00:11:10,695 --> 00:11:12,375 I have a checklist, and I'll make sure 305 00:11:12,375 --> 00:11:14,875 the recording on, make sure the backup recording's 306 00:11:14,934 --> 00:11:17,710 on, make sure I, I put the lights 307 00:11:17,710 --> 00:11:19,790 on or, you know, just just a little 308 00:11:19,790 --> 00:11:21,950 checklist that you could run through just to 309 00:11:21,950 --> 00:11:22,610 make sure 310 00:11:22,990 --> 00:11:24,450 before you start recording 311 00:11:24,990 --> 00:11:25,710 that you've, 312 00:11:26,269 --> 00:11:28,429 crossed all your t's and dotted all your 313 00:11:28,429 --> 00:11:28,929 i's. 314 00:11:30,029 --> 00:11:32,210 And, always, again, have a backup. 315 00:11:33,085 --> 00:11:34,065 And postproduction, 316 00:11:34,605 --> 00:11:35,745 now this, you 317 00:11:36,125 --> 00:11:36,625 know, 318 00:11:37,004 --> 00:11:38,764 you could do as little or as as 319 00:11:38,764 --> 00:11:40,705 much as you want just like with audio, 320 00:11:40,924 --> 00:11:41,325 but, 321 00:11:41,804 --> 00:11:42,924 just just know that, 322 00:11:43,725 --> 00:11:46,684 removing mistakes and unwanted sections and all that 323 00:11:46,684 --> 00:11:48,659 stuff will be more noticeable in video. 324 00:11:49,539 --> 00:11:51,539 It, can be more challenging. And if you're 325 00:11:51,539 --> 00:11:53,539 gonna do an audio version of your video, 326 00:11:53,539 --> 00:11:55,299 this is one thing that I screwed up 327 00:11:55,299 --> 00:11:57,699 when I started doing a video show along 328 00:11:57,699 --> 00:11:58,919 with an audio show, 329 00:11:59,299 --> 00:12:00,980 is I would edit the audio and then 330 00:12:00,980 --> 00:12:02,579 I go, oh, jeez. It doesn't really sync 331 00:12:02,579 --> 00:12:04,985 with the video. So edit your video version 332 00:12:05,684 --> 00:12:07,524 and then extract the audio out of that 333 00:12:07,524 --> 00:12:09,284 so that they're both the same if that's 334 00:12:09,284 --> 00:12:11,365 what you're going One thing that you wanna 335 00:12:11,365 --> 00:12:13,284 do is, you know, if you're gonna be 336 00:12:13,284 --> 00:12:15,365 doing videos, you're gonna wanna have, 337 00:12:15,845 --> 00:12:17,464 branding, lower thirds. 338 00:12:18,090 --> 00:12:20,330 You're gonna have some elements to make it, 339 00:12:20,809 --> 00:12:23,550 look professional depending on, of course, your setting. 340 00:12:24,250 --> 00:12:26,649 So, you know, that maybe require you to 341 00:12:26,649 --> 00:12:29,230 use, some popular software out there 342 00:12:29,610 --> 00:12:31,230 to be able to do that automatically 343 00:12:31,850 --> 00:12:33,230 or add it in post. 344 00:12:33,664 --> 00:12:36,944 But, having video is important to, to do 345 00:12:36,944 --> 00:12:38,944 that. Right. And then, of course, you know, 346 00:12:38,944 --> 00:12:41,764 just like, with audio, you wanna have transcripts, 347 00:12:42,064 --> 00:12:44,884 especially on video because you're you're more likely 348 00:12:45,024 --> 00:12:46,404 on a video podcast 349 00:12:46,784 --> 00:12:48,960 to get, hearing impaired people 350 00:12:49,840 --> 00:12:52,019 or people that are listening in loud environments 351 00:12:52,080 --> 00:12:55,200 and, just having the transcripts available with closed 352 00:12:55,200 --> 00:12:58,019 captioning, which a lot of apps will do. 353 00:12:58,399 --> 00:12:59,200 Apple and, 354 00:13:00,000 --> 00:13:02,399 in most of the podcast apps on index 355 00:13:02,399 --> 00:13:04,259 will do that if you provide the transcript. 356 00:13:04,355 --> 00:13:05,254 So definitely, 357 00:13:05,875 --> 00:13:06,934 think about that. 358 00:13:07,235 --> 00:13:08,535 Distribution, again, 359 00:13:08,915 --> 00:13:10,855 if you want a true video podcast, 360 00:13:12,595 --> 00:13:14,835 you can do it via Blueberry's RSS feed 361 00:13:14,835 --> 00:13:16,615 or or in PowerPress. 362 00:13:17,579 --> 00:13:20,459 So, you know, again, it's no different than 363 00:13:20,459 --> 00:13:22,539 an audio file. It's just a video file 364 00:13:22,539 --> 00:13:24,539 and you link the video file versus link 365 00:13:24,539 --> 00:13:25,600 in the audio file. 366 00:13:26,379 --> 00:13:27,759 That's really the 367 00:13:28,459 --> 00:13:30,539 the the ease of this. And then, of 368 00:13:30,539 --> 00:13:33,014 course, submitting your feed to various podcast 369 00:13:33,894 --> 00:13:38,134 platforms. Apple Podcast supports video. Podcast index does 370 00:13:38,134 --> 00:13:38,715 as well. 371 00:13:39,174 --> 00:13:41,754 Video is not used on as many platforms 372 00:13:41,975 --> 00:13:43,355 as audio is, 373 00:13:44,215 --> 00:13:45,735 but we'll have we'll have a list of 374 00:13:45,735 --> 00:13:46,795 those in 375 00:13:47,309 --> 00:13:48,289 the show notes. 376 00:13:48,669 --> 00:13:50,830 And of course, there's a secondary distribution you 377 00:13:50,830 --> 00:13:53,549 can upload to YouTube, Facebook, x and other 378 00:13:53,549 --> 00:13:54,610 social media, 379 00:13:55,470 --> 00:13:57,789 platforms as well. And that's a beauty about 380 00:13:57,789 --> 00:13:59,629 it as well. You can cross post the 381 00:13:59,629 --> 00:14:00,129 video 382 00:14:00,750 --> 00:14:01,730 into other, 383 00:14:02,029 --> 00:14:02,529 other 384 00:14:02,845 --> 00:14:03,345 platforms. 385 00:14:03,884 --> 00:14:06,205 And make sure you always optimize the episode 386 00:14:06,205 --> 00:14:08,625 titles, descriptions, and tags for better 387 00:14:09,085 --> 00:14:11,725 discoverability to get that SEO bounce. You know, 388 00:14:11,725 --> 00:14:13,504 marketing a a video podcast 389 00:14:14,125 --> 00:14:16,860 is roughly the same as marketing anything else, 390 00:14:16,940 --> 00:14:19,100 but, you know, make sure you you post 391 00:14:19,100 --> 00:14:20,860 it, or, you know, post a link to 392 00:14:20,860 --> 00:14:23,839 it anyway on social media, email, newsletters, 393 00:14:24,860 --> 00:14:25,360 collaborations, 394 00:14:26,059 --> 00:14:28,879 with other podcasters to promote it or YouTubers 395 00:14:29,019 --> 00:14:29,679 or whatever. 396 00:14:30,565 --> 00:14:32,805 And make sure you engage with your audience. 397 00:14:32,805 --> 00:14:35,845 You know, watch your comments, especially on social 398 00:14:35,845 --> 00:14:38,805 media and and all that. And, you know, 399 00:14:38,805 --> 00:14:39,205 keep it, 400 00:14:41,045 --> 00:14:42,965 surveys and feedback are good. But, you know, 401 00:14:42,965 --> 00:14:43,465 just 402 00:14:43,799 --> 00:14:46,200 if someone comments about it, you know, acknowledge 403 00:14:46,200 --> 00:14:48,860 them and that, that'll definitely make a superfan 404 00:14:48,919 --> 00:14:50,840 out of people. And, of course, then there's 405 00:14:50,840 --> 00:14:51,820 the marketing part. 406 00:14:52,679 --> 00:14:54,279 You know, you would do the same type 407 00:14:54,279 --> 00:14:56,279 of marketing you're doing for audio as you 408 00:14:56,279 --> 00:14:57,259 would for video, 409 00:14:57,884 --> 00:15:01,165 social media, email newsletters, and collaborations to promote 410 00:15:01,165 --> 00:15:01,904 your podcast. 411 00:15:02,365 --> 00:15:03,965 And, of course, you wanna engage with your 412 00:15:03,965 --> 00:15:05,425 audience as well 413 00:15:05,804 --> 00:15:09,085 and monitor analytics, understand viewer behavior, and improve 414 00:15:09,085 --> 00:15:09,985 future episodes. 415 00:15:11,000 --> 00:15:11,820 Do a comparison 416 00:15:12,200 --> 00:15:14,220 for your audio versus video. 417 00:15:14,600 --> 00:15:16,860 I think that will give you an indication. 418 00:15:16,919 --> 00:15:19,559 My show, it's kinda it's kinda split like 419 00:15:19,559 --> 00:15:21,240 seventy thirty. 70% 420 00:15:21,240 --> 00:15:22,840 listen, 30% 421 00:15:22,840 --> 00:15:23,340 watch. 422 00:15:24,314 --> 00:15:26,394 So you kinda develop that over time if 423 00:15:26,394 --> 00:15:29,194 you've added a video component to an audio 424 00:15:29,194 --> 00:15:29,694 podcast. 425 00:15:30,074 --> 00:15:32,235 Of course, there's the same legal things except 426 00:15:32,235 --> 00:15:34,475 for you're adding a visual component. So make 427 00:15:34,475 --> 00:15:36,299 sure you have the rights to all the 428 00:15:36,299 --> 00:15:39,279 content used, you know, including music, images, 429 00:15:39,740 --> 00:15:40,799 videos, whatever. 430 00:15:41,179 --> 00:15:42,620 You know, make sure it's okay for you 431 00:15:42,620 --> 00:15:44,559 to use that in your video podcast. 432 00:15:45,100 --> 00:15:46,700 Of course. You know, you're gonna need a 433 00:15:46,700 --> 00:15:49,019 little more storage for video files. Hey. You 434 00:15:49,019 --> 00:15:50,160 have to have some backups. 435 00:15:51,245 --> 00:15:54,225 As always, keep your software and equipment updated 436 00:15:54,764 --> 00:15:56,924 and, be open to feedback and willing to 437 00:15:56,924 --> 00:15:58,225 make changes to improve 438 00:15:59,004 --> 00:15:59,825 your podcast. 439 00:16:00,365 --> 00:16:02,865 Adding a video component can be very exciting, 440 00:16:03,629 --> 00:16:07,629 but also I always add a word of 441 00:16:07,629 --> 00:16:08,129 caution. 442 00:16:09,389 --> 00:16:10,529 There is a significant 443 00:16:11,070 --> 00:16:11,570 time 444 00:16:12,110 --> 00:16:13,570 commitment to add 445 00:16:14,029 --> 00:16:15,170 the video component, 446 00:16:16,684 --> 00:16:17,585 probably for 447 00:16:17,965 --> 00:16:20,205 myself personally, which I've been doing video for 448 00:16:20,205 --> 00:16:20,945 many years, 449 00:16:21,325 --> 00:16:24,365 it probably adds about forty five minutes to 450 00:16:24,365 --> 00:16:27,325 my total production time. A lot of very 451 00:16:27,325 --> 00:16:27,825 efficient. 452 00:16:28,845 --> 00:16:30,144 Yeah. I'm very efficient. 453 00:16:30,950 --> 00:16:31,450 But 454 00:16:32,230 --> 00:16:33,450 if you think about, 455 00:16:35,190 --> 00:16:37,750 having a the video podcast part of it 456 00:16:37,750 --> 00:16:38,730 is relatively 457 00:16:39,269 --> 00:16:39,769 simple. 458 00:16:40,230 --> 00:16:43,450 But because I'm live streaming to YouTube, 459 00:16:43,894 --> 00:16:45,495 then I have to go back to YouTube 460 00:16:45,495 --> 00:16:47,514 and I have to do art for YouTube. 461 00:16:47,654 --> 00:16:49,654 I have to do a new description. I 462 00:16:49,654 --> 00:16:51,514 have to new a new title. 463 00:16:51,975 --> 00:16:54,235 I've gotta optimize it for YouTube 464 00:16:54,934 --> 00:16:55,434 whereas 465 00:16:55,975 --> 00:16:58,855 my audio podcast, the show notes, episode title, 466 00:16:58,855 --> 00:17:01,309 all that stays the same. So it's kind 467 00:17:01,309 --> 00:17:03,230 of a one and done because I can 468 00:17:03,230 --> 00:17:04,990 do both the audio and video in a 469 00:17:04,990 --> 00:17:07,890 single post. So there's not that much additional 470 00:17:07,950 --> 00:17:08,450 time 471 00:17:08,829 --> 00:17:11,089 besides the time to upload the media file, 472 00:17:11,804 --> 00:17:14,304 which depending on your Internet speed could take 473 00:17:14,365 --> 00:17:15,505 a little bit longer. 474 00:17:16,684 --> 00:17:18,464 So I think that's the consideration. 475 00:17:19,484 --> 00:17:22,224 If you're just gonna do purely a video 476 00:17:22,284 --> 00:17:23,585 podcast with RSS, 477 00:17:24,160 --> 00:17:26,799 probably the additional production time isn't too long. 478 00:17:26,799 --> 00:17:29,059 But the majority of folks that are considering 479 00:17:29,119 --> 00:17:29,940 adding video 480 00:17:30,319 --> 00:17:32,819 is gonna wanna have that video on Rumble, 481 00:17:33,119 --> 00:17:34,500 on Twitch, on 482 00:17:34,880 --> 00:17:37,359 Twitter, on or x whatever we're calling it 483 00:17:37,359 --> 00:17:40,035 now on YouTube, you're gonna wanna have those 484 00:17:40,035 --> 00:17:43,075 multiple distribution points. So in order to do 485 00:17:43,075 --> 00:17:45,394 that, that's multiple posts that you have to 486 00:17:45,394 --> 00:17:45,894 make, 487 00:17:47,154 --> 00:17:48,835 in in that distribution to get it out 488 00:17:48,835 --> 00:17:49,335 there. 489 00:17:49,875 --> 00:17:51,494 Video is a little more manual 490 00:17:51,875 --> 00:17:54,329 than audio. That's the that's the key. You 491 00:17:54,329 --> 00:17:56,170 know, you you've if you wanna be on 492 00:17:56,170 --> 00:17:58,970 YouTube with video, you have to upload it 493 00:17:58,970 --> 00:18:01,849 to YouTube. But, you can distribute it via 494 00:18:01,849 --> 00:18:04,089 RSS as well and and, you know, just 495 00:18:04,089 --> 00:18:06,109 use those other places as secondary, 496 00:18:06,730 --> 00:18:08,484 distribution points. Yep. 497 00:18:08,785 --> 00:18:11,984 Well, that covers it. Again, we've supported video 498 00:18:11,984 --> 00:18:13,744 from day one. Video has been a thing 499 00:18:13,744 --> 00:18:15,505 in podcasting since day one. 500 00:18:15,825 --> 00:18:17,664 A lot of people think it's new, but, 501 00:18:17,904 --> 00:18:19,744 it's not. It's just being talked about a 502 00:18:19,744 --> 00:18:22,039 lot more lately. Yes. I agree. So if 503 00:18:22,039 --> 00:18:24,359 you want more information on video podcasting, I'm 504 00:18:24,359 --> 00:18:26,359 happy to talk to you. I'm Todd at 505 00:18:26,359 --> 00:18:28,440 Blueberry. Of course, that information is at the 506 00:18:28,440 --> 00:18:29,660 end of the show as well. 507 00:18:29,960 --> 00:18:31,820 I've been doing it for a long time 508 00:18:31,880 --> 00:18:32,359 and, 509 00:18:32,920 --> 00:18:35,080 really know the the plus and minuses of 510 00:18:35,080 --> 00:18:35,580 this. 511 00:18:36,194 --> 00:18:38,355 And I guess my biggest, you know, my 512 00:18:38,355 --> 00:18:38,855 biggest 513 00:18:39,315 --> 00:18:40,994 piece of advice to you is if you're 514 00:18:40,994 --> 00:18:42,534 going to invest into NVIDIA, 515 00:18:43,315 --> 00:18:45,494 you have to consider to have a video 516 00:18:45,634 --> 00:18:46,134 strategy 517 00:18:46,835 --> 00:18:49,255 on top of having an audio podcast strategy. 518 00:18:50,170 --> 00:18:52,830 It just they're two different two different animals. 519 00:18:52,970 --> 00:18:55,390 Alright. We'll catch you guys next week. 520 00:18:55,930 --> 00:18:58,330 Thanks for joining us. Come back next week. 521 00:18:58,330 --> 00:18:59,230 And in the meantime, 522 00:18:59,609 --> 00:19:01,849 head to podcastinsider.com 523 00:19:01,849 --> 00:19:02,830 for more information. 524 00:19:03,369 --> 00:19:05,994 To subscribe, share, and read our show notes, 525 00:19:06,214 --> 00:19:08,375 check out the latest suite of services and 526 00:19:08,375 --> 00:19:09,275 learn how Blueberry 527 00:19:09,734 --> 00:19:13,674 can help you leverage your podcast. Visit blueberry.com. 528 00:19:13,974 --> 00:19:17,362 That's Blueberry without the ease because we can't 529 00:19:17,362 --> 00:19:18,422 afford the e's.