1 00:00:00,640 --> 00:00:03,359 Welcome to Podcast Insider. I'm Mike Dell, VP 2 00:00:03,359 --> 00:00:05,700 of customer relations here at Blueberry. 3 00:00:06,559 --> 00:00:09,380 And I'm Dave Clements, support and media specialist 4 00:00:09,519 --> 00:00:10,740 at Blueberry Podcasting. 5 00:00:11,759 --> 00:00:12,259 Today, 6 00:00:12,875 --> 00:00:15,775 we're gonna be talking about something that gets 7 00:00:16,155 --> 00:00:16,655 overlooked, 8 00:00:17,355 --> 00:00:20,635 but is really essential for podcast success, which 9 00:00:20,635 --> 00:00:23,355 is your podcast stats. And we're gonna talk 10 00:00:23,355 --> 00:00:26,554 specifically about why the IAB certification that we 11 00:00:26,554 --> 00:00:29,289 have really matters. Yeah. Especially if you're looking 12 00:00:29,289 --> 00:00:32,250 to monetize or partner with sponsors or join 13 00:00:32,250 --> 00:00:35,530 a programmatic app platform, your numbers really need 14 00:00:35,530 --> 00:00:37,310 to be accurate and trusted. 15 00:00:38,409 --> 00:00:40,409 And we're also gonna talk about how Blueberry 16 00:00:40,409 --> 00:00:43,049 has been doing this for twenty years, since 17 00:00:43,049 --> 00:00:43,549 '20 18 00:00:44,255 --> 00:00:46,414 or '2 since 2005. 19 00:00:46,414 --> 00:00:48,594 Twenty o five. Twenty o five. You know? 20 00:00:49,774 --> 00:00:52,674 And we actually help develop the current standards, 21 00:00:53,215 --> 00:00:57,215 and we continue to offer reliable certified stats 22 00:00:57,215 --> 00:00:58,594 for every podcaster. 23 00:00:59,320 --> 00:01:02,200 You're listening to Podcast Insider, a weekly podcast 24 00:01:02,200 --> 00:01:05,000 bringing insights, advice, and insider tips and tricks 25 00:01:05,000 --> 00:01:07,319 to help you start, grow, and thrive through 26 00:01:07,319 --> 00:01:07,819 podcasting 27 00:01:08,200 --> 00:01:09,719 with the support of your team here at 28 00:01:09,719 --> 00:01:10,620 Woodbury Podcasting. 29 00:01:11,000 --> 00:01:12,344 Welcome. Let's dive in. 30 00:01:13,864 --> 00:01:15,724 Yeah. Whatever, you know, if you're 31 00:01:16,025 --> 00:01:19,465 brand new to podcasting or already, in process 32 00:01:19,465 --> 00:01:20,765 and growing your audience, 33 00:01:21,305 --> 00:01:22,125 this info 34 00:01:22,424 --> 00:01:23,724 for every podcaster, 35 00:01:24,984 --> 00:01:26,444 should be known. 36 00:01:26,984 --> 00:01:28,045 Let's get started. 37 00:01:31,359 --> 00:01:33,599 So, basically, the big headline here is why 38 00:01:33,599 --> 00:01:34,819 IAB certified 39 00:01:35,120 --> 00:01:38,000 stats matter and how Blueberry can make it 40 00:01:38,000 --> 00:01:38,979 easy for you. 41 00:01:39,599 --> 00:01:41,859 And, like I said, when it comes to 42 00:01:43,075 --> 00:01:44,135 podcast monetization, 43 00:01:44,435 --> 00:01:47,475 your download numbers aren't just bragging rights. They're 44 00:01:47,475 --> 00:01:49,734 how you prove your value to advertisers 45 00:01:50,194 --> 00:01:51,975 or networks or sponsors, 46 00:01:52,355 --> 00:01:54,915 and, you know, not all stats are created 47 00:01:54,915 --> 00:01:55,415 equal. 48 00:01:57,909 --> 00:01:59,930 Yeah. And something that we talk to customers 49 00:02:00,069 --> 00:02:02,310 a lot about or really just podcasters in 50 00:02:02,310 --> 00:02:02,810 general, 51 00:02:03,430 --> 00:02:03,930 like, 52 00:02:04,310 --> 00:02:06,950 later Jan this month in January, we're going 53 00:02:06,950 --> 00:02:07,609 to Podfest. 54 00:02:08,469 --> 00:02:10,655 We talk about IAB certified 55 00:02:11,034 --> 00:02:12,094 podcast stats, 56 00:02:13,515 --> 00:02:16,335 and they are the industry standard. 57 00:02:16,715 --> 00:02:19,135 That that's that's something that we always push 58 00:02:19,435 --> 00:02:21,950 so that people know that they're dependable. 59 00:02:22,409 --> 00:02:23,770 So I guess we'll just talk a little 60 00:02:23,770 --> 00:02:25,069 bit about what the IAB 61 00:02:25,530 --> 00:02:26,030 is, 62 00:02:28,170 --> 00:02:28,909 which basically, 63 00:02:29,610 --> 00:02:30,990 I think I've got this right, 64 00:02:31,370 --> 00:02:32,349 essentially a 65 00:02:33,129 --> 00:02:33,629 strict 66 00:02:34,224 --> 00:02:35,284 transparent guideline 67 00:02:35,745 --> 00:02:37,525 for how podcast downloads 68 00:02:37,824 --> 00:02:38,724 should be measured. 69 00:02:39,425 --> 00:02:41,344 Yeah. With and what it is is it's 70 00:02:41,344 --> 00:02:43,504 a set of standards that were put out 71 00:02:43,504 --> 00:02:44,164 by the 72 00:02:45,185 --> 00:02:45,925 by the 73 00:02:46,490 --> 00:02:48,430 IAB, the Internet or interactive. 74 00:02:48,729 --> 00:02:51,050 It used to be Internet Advertising Bureau, but 75 00:02:51,050 --> 00:02:53,930 now it's called Interactive Advertising Bureau. Slight name 76 00:02:53,930 --> 00:02:54,430 change. 77 00:02:54,889 --> 00:02:56,889 And I thought that. I thought that. Yeah. 78 00:02:56,889 --> 00:02:57,389 And 79 00:02:58,169 --> 00:03:00,090 what it does is it tells, you know, 80 00:03:00,090 --> 00:03:02,544 anybody that's gonna be reporting stats. So it 81 00:03:02,544 --> 00:03:05,284 could be podcast companies, could be big networks, 82 00:03:05,905 --> 00:03:06,405 NPR, 83 00:03:06,784 --> 00:03:09,044 you know, all that. Blueberry was the first 84 00:03:09,344 --> 00:03:11,604 podcast hosting company to 85 00:03:12,145 --> 00:03:13,365 have IAB certification, 86 00:03:13,985 --> 00:03:16,245 and a lot of it was because our 87 00:03:16,750 --> 00:03:17,969 development team, 88 00:03:20,349 --> 00:03:23,650 was highly involved in that committee and definitely 89 00:03:24,030 --> 00:03:25,789 steered a lot of it. But, basically, it 90 00:03:25,789 --> 00:03:28,209 gives you a clear view of real human 91 00:03:28,269 --> 00:03:32,050 listeners. It filters out bots. It filters out 92 00:03:33,044 --> 00:03:34,824 farms of, of iPhones 93 00:03:35,125 --> 00:03:38,805 downloading stuff to inflate stats. It catches things 94 00:03:38,805 --> 00:03:39,544 like that. 95 00:03:39,844 --> 00:03:41,224 It makes sure that, 96 00:03:41,604 --> 00:03:43,604 you know, say, I listen to your show 97 00:03:43,604 --> 00:03:45,685 on Apple Podcasts, and I only listen to 98 00:03:45,685 --> 00:03:47,719 half of it. And then I come back, 99 00:03:47,719 --> 00:03:49,400 you know, four hours later and listen to 100 00:03:49,400 --> 00:03:51,319 the other half, that only counts as one 101 00:03:51,319 --> 00:03:53,579 instead of two because it's one human, 102 00:03:53,879 --> 00:03:54,620 not two. 103 00:03:55,079 --> 00:03:57,639 And, you know, yes, the the you know, 104 00:03:57,639 --> 00:03:59,979 we do filter out a lot of, 105 00:04:00,359 --> 00:04:01,180 quote, unquote, 106 00:04:01,635 --> 00:04:02,135 hits. 107 00:04:02,835 --> 00:04:05,635 But you don't want that information because here's 108 00:04:05,635 --> 00:04:07,314 the deal. You know? And and I don't 109 00:04:07,314 --> 00:04:08,594 know if we have this in our notes, 110 00:04:08,594 --> 00:04:10,135 but this is this is how I always 111 00:04:10,275 --> 00:04:11,014 frame it. 112 00:04:12,594 --> 00:04:15,450 Say you sell an ad to somebody. You 113 00:04:15,450 --> 00:04:17,550 know? You you go to Joe Blow's, 114 00:04:18,330 --> 00:04:20,330 ski shop, and you do an ad for 115 00:04:20,330 --> 00:04:21,069 their skis. 116 00:04:21,689 --> 00:04:22,189 Okay? 117 00:04:22,730 --> 00:04:25,129 And you tell them I had a thousand 118 00:04:25,129 --> 00:04:27,770 downloads per episode, and your ad got to 119 00:04:27,770 --> 00:04:29,310 a thousand of my listeners, 120 00:04:30,595 --> 00:04:31,894 and nothing happens, 121 00:04:32,274 --> 00:04:35,475 they're gonna say this podcast stuff sucks or 122 00:04:35,475 --> 00:04:38,595 say they sell one thing off of your 123 00:04:38,595 --> 00:04:39,814 ad. Okay? 124 00:04:40,514 --> 00:04:43,074 But if you tell them the actual number, 125 00:04:43,074 --> 00:04:44,935 which is maybe a 150, 126 00:04:45,990 --> 00:04:47,829 and they sell one, well, hey. This is 127 00:04:47,829 --> 00:04:49,910 worth it. You know what I mean? It 128 00:04:49,910 --> 00:04:52,789 it you don't wanna have inflated stats. You 129 00:04:52,789 --> 00:04:55,430 want the stats to be real because, you 130 00:04:55,430 --> 00:04:58,069 know, the performance of the ad is not 131 00:04:58,069 --> 00:04:59,129 going to do 132 00:04:59,985 --> 00:05:01,745 well. You know, if you say, I got 133 00:05:01,745 --> 00:05:04,064 a million listeners and you've got a thousand, 134 00:05:04,064 --> 00:05:06,384 you know, the the the performance of that 135 00:05:06,384 --> 00:05:07,925 ad is gonna be a lot less 136 00:05:08,705 --> 00:05:10,865 based on that million than it is on 137 00:05:10,865 --> 00:05:11,605 the thousand. 138 00:05:13,029 --> 00:05:16,009 Yeah. That's something that we've really tried to 139 00:05:16,790 --> 00:05:18,949 hit home with people because sometimes we'll have 140 00:05:18,949 --> 00:05:21,110 people come to us and go, well, my 141 00:05:21,110 --> 00:05:23,750 Apple dashboard says this, my Spotify dashboard says 142 00:05:23,750 --> 00:05:25,610 this, but Blueberry says this, 143 00:05:25,990 --> 00:05:28,495 and, you know, we are really giving you 144 00:05:28,495 --> 00:05:31,555 the most accurate data that you can have. 145 00:05:32,574 --> 00:05:34,355 Because while it would be good 146 00:05:34,894 --> 00:05:37,535 to tell people, yeah, I'm getting a thousand 147 00:05:37,535 --> 00:05:38,035 downloads 148 00:05:38,495 --> 00:05:39,314 per episode, 149 00:05:40,259 --> 00:05:42,819 Like, that that makes your ego feel good. 150 00:05:42,819 --> 00:05:44,819 Oh, yeah. But then when it comes to 151 00:05:44,819 --> 00:05:45,319 monetizing, 152 00:05:46,660 --> 00:05:48,199 you're gonna ruin your reputation, 153 00:05:48,819 --> 00:05:51,060 you know, just like Mike said. So 154 00:05:51,620 --> 00:05:52,360 Yeah. Famously, 155 00:05:52,899 --> 00:05:55,000 back in the days when we were doing 156 00:05:55,664 --> 00:05:56,164 this, 157 00:05:57,745 --> 00:05:59,904 you know, we're setting you know, doing the 158 00:05:59,904 --> 00:06:01,845 the standards with the IAB, 159 00:06:02,384 --> 00:06:04,464 you know, there was one company, and I 160 00:06:04,464 --> 00:06:04,625 will 161 00:06:05,504 --> 00:06:07,204 they they shall remain nameless 162 00:06:07,824 --> 00:06:10,004 that we're talking about impressions. 163 00:06:11,610 --> 00:06:14,189 Well, impressions are the same as hits, 164 00:06:14,729 --> 00:06:18,009 and hits just mean somebody hit something on 165 00:06:18,009 --> 00:06:20,009 the Internet. Doesn't mean they did anything with 166 00:06:20,009 --> 00:06:20,509 it. 167 00:06:21,129 --> 00:06:24,649 Right. Whereas podcast analytics, and if it's done 168 00:06:24,649 --> 00:06:26,029 right to IAB standards, 169 00:06:26,884 --> 00:06:29,605 there is a more accurate way of knowing 170 00:06:29,605 --> 00:06:32,644 that somebody at least downloaded the thing. Now 171 00:06:32,644 --> 00:06:34,485 a lot of times, nobody can tell whether 172 00:06:34,485 --> 00:06:36,665 they actually listened to it, but 173 00:06:37,045 --> 00:06:39,464 at least it got downloaded in some 174 00:06:39,830 --> 00:06:43,430 significant way. The current standard is at least 175 00:06:43,430 --> 00:06:46,150 one full minute of audio needs to be 176 00:06:46,150 --> 00:06:46,650 downloaded 177 00:06:47,029 --> 00:06:49,910 before it counts as a possible download. But 178 00:06:49,910 --> 00:06:51,910 then it gets filtered against a bunch of 179 00:06:51,910 --> 00:06:52,650 other things, 180 00:06:53,189 --> 00:06:54,410 and, you know, that's, 181 00:06:54,824 --> 00:06:58,425 you know, techy geeky speak for these are 182 00:06:58,425 --> 00:07:00,345 a lot this is a lot more accurate. 183 00:07:00,345 --> 00:07:02,664 Yes. It's gonna be lower than, you know, 184 00:07:02,664 --> 00:07:03,644 your web hits. 185 00:07:04,024 --> 00:07:06,345 You know? Another another famous one we get 186 00:07:06,345 --> 00:07:09,129 in support is, I've got 50,000 187 00:07:09,129 --> 00:07:11,529 people following me on Facebook, and I posted 188 00:07:11,529 --> 00:07:13,790 that episode, and I only got 200 downloads. 189 00:07:14,730 --> 00:07:16,430 Well, that's about right. 190 00:07:17,129 --> 00:07:18,029 Yeah. Yeah. 191 00:07:18,649 --> 00:07:20,569 Yeah. You know, people don't click on everything 192 00:07:20,569 --> 00:07:21,709 you post on Facebook. 193 00:07:22,564 --> 00:07:24,084 You know? And even if they do, they 194 00:07:24,084 --> 00:07:25,604 click there, then what do they do? Do 195 00:07:25,604 --> 00:07:26,504 they hit play? 196 00:07:27,204 --> 00:07:28,904 A certain percentage don't. 197 00:07:29,365 --> 00:07:30,024 You know? 198 00:07:30,564 --> 00:07:33,865 Your your social media size versus your download 199 00:07:33,925 --> 00:07:36,644 size is not as related as you might 200 00:07:36,644 --> 00:07:37,144 think. 201 00:07:37,839 --> 00:07:39,360 Right. You know? Gosh. I don't I don't 202 00:07:39,360 --> 00:07:41,379 wanna be negative Nancy here, but 203 00:07:42,479 --> 00:07:44,319 We just got we gotta dispel some myths 204 00:07:44,319 --> 00:07:46,319 here. Yeah. I know. You know? But, you 205 00:07:46,319 --> 00:07:47,600 know I mean, we've been doing this for 206 00:07:47,600 --> 00:07:49,759 a long time. Like, stats was one of 207 00:07:49,759 --> 00:07:52,055 the first products that we put out there. 208 00:07:52,055 --> 00:07:54,214 Am I right? Yeah. That was misinformed. That 209 00:07:54,214 --> 00:07:56,375 was the very first product that we put 210 00:07:56,375 --> 00:07:56,875 out, 211 00:07:57,334 --> 00:07:59,334 as a company. We started out as an 212 00:07:59,334 --> 00:08:00,794 ad agency for podcasters, 213 00:08:01,095 --> 00:08:03,814 and then all the advertisers said, hey. You 214 00:08:03,814 --> 00:08:05,595 know, how do we measure this crap? 215 00:08:06,350 --> 00:08:08,910 Oh, well, let's build that. And then later 216 00:08:08,910 --> 00:08:10,990 on, we decided, well, you know, this stat 217 00:08:10,990 --> 00:08:13,069 stuff's pretty cool, but we wanna do, you 218 00:08:13,069 --> 00:08:15,629 know, we wanna help podcasters make podcasts. So 219 00:08:15,629 --> 00:08:16,850 here we are. You know? 220 00:08:17,230 --> 00:08:19,275 And it's sort of rolled into that. But 221 00:08:19,275 --> 00:08:20,955 right early in 2005, 222 00:08:20,955 --> 00:08:21,675 we started, 223 00:08:22,074 --> 00:08:25,295 developing our stat system, and we've always 224 00:08:25,675 --> 00:08:26,175 been 225 00:08:26,715 --> 00:08:28,975 pretty close to what the IAB standards 226 00:08:29,595 --> 00:08:30,495 came up with. 227 00:08:31,009 --> 00:08:32,850 Mhmm. You know? And that wasn't until, I 228 00:08:32,850 --> 00:08:34,629 wanna say, 2009 229 00:08:35,330 --> 00:08:36,230 when the first, 230 00:08:36,610 --> 00:08:38,870 first version of the, stats, 231 00:08:39,490 --> 00:08:41,009 thing at IAB. I have to look that 232 00:08:41,009 --> 00:08:42,070 up. I don't remember. 233 00:08:42,529 --> 00:08:45,029 But I I know it was pretty early 234 00:08:45,855 --> 00:08:47,154 that, that first, 235 00:08:48,174 --> 00:08:49,875 set of standards came out, 236 00:08:50,414 --> 00:08:51,855 and it was a big deal at the 237 00:08:51,855 --> 00:08:52,355 time. 238 00:08:52,735 --> 00:08:54,414 Yeah. We've been doing this for a long 239 00:08:54,414 --> 00:08:55,394 time, and, 240 00:08:55,934 --> 00:08:57,534 you know, when when I've talked to people 241 00:08:57,534 --> 00:08:58,274 at events, 242 00:08:58,730 --> 00:08:59,389 I'm like, 243 00:08:59,769 --> 00:09:01,769 you know, you may not be happy with 244 00:09:01,769 --> 00:09:03,850 your stats, but at least they're honest, you 245 00:09:03,850 --> 00:09:05,790 know. And if something does seem, 246 00:09:06,330 --> 00:09:07,309 you know, off, 247 00:09:08,009 --> 00:09:09,950 Mike, myself, Sean, 248 00:09:10,330 --> 00:09:12,174 we'll we'll go in and we'll look, and 249 00:09:12,174 --> 00:09:13,455 then we'll talk to the dev team and 250 00:09:13,455 --> 00:09:15,375 just be like, does everything look good? Yeah. 251 00:09:15,615 --> 00:09:17,535 So we'll always find you an answer so 252 00:09:17,535 --> 00:09:20,035 that, you know, you we're trusted. 253 00:09:20,735 --> 00:09:22,735 Yeah. And that's the thing. You know, it's 254 00:09:23,054 --> 00:09:25,054 you've got somebody you can call, you know, 255 00:09:25,054 --> 00:09:27,959 if if you're confused about something and and 256 00:09:27,959 --> 00:09:30,519 all of that. But, again, you know, the 257 00:09:30,519 --> 00:09:32,839 stats are the stats. You know? Todd, our, 258 00:09:33,159 --> 00:09:35,799 our founder was very famous in saying, I 259 00:09:35,799 --> 00:09:37,799 don't care what the number is as long 260 00:09:37,799 --> 00:09:39,100 as it's the number. 261 00:09:40,054 --> 00:09:41,894 Right. You know? We don't, you know, we 262 00:09:41,894 --> 00:09:43,894 don't wanna, you know, blow smoke up your 263 00:09:43,894 --> 00:09:46,154 skirt. You know? Say, hey. You're super successful, 264 00:09:46,214 --> 00:09:47,975 and, you know, yeah, you know, you get 265 00:09:47,975 --> 00:09:49,894 more stats on Blueberry. Well, that's not a 266 00:09:49,894 --> 00:09:50,634 good thing. 267 00:09:51,575 --> 00:09:53,990 Yeah. You know? And and we've had that 268 00:09:54,050 --> 00:09:56,690 conversation before, especially when SoundCloud was a big 269 00:09:56,690 --> 00:09:57,190 thing. 270 00:09:57,490 --> 00:09:59,810 You know, my SoundCloud stats say I I've 271 00:09:59,810 --> 00:10:02,769 gotten 8,000,000 downloads. They're only saying we got 272 00:10:02,769 --> 00:10:03,590 46. 273 00:10:03,889 --> 00:10:04,389 Well, 274 00:10:05,105 --> 00:10:06,804 yeah, we're probably more accurate. 275 00:10:08,065 --> 00:10:09,904 Yeah. And we call it, I think, ugly 276 00:10:09,904 --> 00:10:10,884 baby talk. 277 00:10:12,065 --> 00:10:14,384 Right. Yeah. I think the biggest thing is 278 00:10:14,384 --> 00:10:14,884 just 279 00:10:15,264 --> 00:10:17,105 we wanna make sure that you understand that 280 00:10:17,105 --> 00:10:18,325 we are dependable 281 00:10:18,990 --> 00:10:19,490 and, 282 00:10:20,669 --> 00:10:22,269 that you're not gonna put yourself in a 283 00:10:22,269 --> 00:10:23,090 bad position 284 00:10:23,470 --> 00:10:25,009 when you're talking to, 285 00:10:25,870 --> 00:10:28,690 you know, sponsors or or whatever. 286 00:10:29,389 --> 00:10:31,009 You know, you got a a reliable 287 00:10:31,605 --> 00:10:33,284 company to talk to. You can talk to 288 00:10:33,284 --> 00:10:34,504 me. You can talk to Mike. 289 00:10:36,084 --> 00:10:36,584 So, 290 00:10:37,605 --> 00:10:39,365 I guess we could kinda talk a little 291 00:10:39,365 --> 00:10:40,105 bit about, 292 00:10:41,524 --> 00:10:43,705 the fact that we do offer stats to 293 00:10:43,845 --> 00:10:46,539 literally everyone. Sure. So it doesn't matter where 294 00:10:46,539 --> 00:10:48,559 you're hosting your show. There are some 295 00:10:49,179 --> 00:10:51,679 podcast hosting companies that don't allow, 296 00:10:52,539 --> 00:10:53,759 third party statistics, 297 00:10:54,220 --> 00:10:54,720 but, 298 00:10:55,899 --> 00:10:57,820 for the most part Most. A good majority 299 00:10:57,820 --> 00:11:00,884 of them do. Yeah. Spotify for podcasters or 300 00:11:00,884 --> 00:11:02,584 whatever they're calling it this week, 301 00:11:03,284 --> 00:11:06,164 does not at this current point, but I, 302 00:11:06,644 --> 00:11:09,544 just had a email from somebody at Spotify 303 00:11:10,004 --> 00:11:12,565 asking about that. So that may be something 304 00:11:12,565 --> 00:11:15,129 that happens. So you know? But we do 305 00:11:15,370 --> 00:11:17,690 if you're if you're hosting with us, we 306 00:11:17,690 --> 00:11:21,210 do collect Spotify stats as well. Mhmm. So 307 00:11:21,210 --> 00:11:22,809 that works out pretty good. But, yeah, we 308 00:11:22,809 --> 00:11:25,289 have a free basic stats that kinda gives 309 00:11:25,289 --> 00:11:27,129 you just a snapshot of the last thirty 310 00:11:27,129 --> 00:11:27,629 days. 311 00:11:28,134 --> 00:11:30,454 That's free to anybody whether you're hosting with 312 00:11:30,454 --> 00:11:31,194 us or not. 313 00:11:31,975 --> 00:11:34,454 You can do our standard stats for $5 314 00:11:34,454 --> 00:11:37,654 a month or $50 a year. That's, you 315 00:11:37,654 --> 00:11:39,674 know, and that gives you a really good, 316 00:11:40,534 --> 00:11:43,750 snapshot, and those are IAB certified stats. So 317 00:11:43,750 --> 00:11:45,509 there's no you don't have to pay extra 318 00:11:45,509 --> 00:11:46,169 for that. 319 00:11:46,629 --> 00:11:47,610 And then any, 320 00:11:48,789 --> 00:11:50,730 any Blueberry hosting customer, 321 00:11:51,909 --> 00:11:54,470 gets either standard if you're on the lowest 322 00:11:54,470 --> 00:11:55,990 plan or any of the other plans. You 323 00:11:55,990 --> 00:11:58,324 get the, advanced stats that give you a 324 00:11:58,324 --> 00:12:00,985 little bit more information. But, every 325 00:12:01,605 --> 00:12:04,485 every plan is IB certified. Now, like I 326 00:12:04,485 --> 00:12:06,245 said, the free stats are just gonna give 327 00:12:06,245 --> 00:12:08,504 you a basic snapshot of what you're doing. 328 00:12:08,964 --> 00:12:10,565 They're not gonna give you a lot of 329 00:12:10,565 --> 00:12:11,865 deep insights, unfortunately, 330 00:12:12,404 --> 00:12:12,904 but 331 00:12:13,490 --> 00:12:15,169 but this gives you a taste to how 332 00:12:15,169 --> 00:12:16,309 how things are going. 333 00:12:16,850 --> 00:12:18,389 Yeah. And with, like, the advanced 334 00:12:18,769 --> 00:12:20,690 statistics that you get when you're hosting with 335 00:12:20,690 --> 00:12:23,009 us, like, you can drill down into, like, 336 00:12:23,009 --> 00:12:23,509 metropolitan 337 00:12:23,970 --> 00:12:24,470 areas, 338 00:12:25,355 --> 00:12:26,175 in The US. 339 00:12:27,115 --> 00:12:29,615 I'm I'm hoping to see that happen more 340 00:12:29,995 --> 00:12:30,495 globally 341 00:12:30,795 --> 00:12:32,795 at some point. I think it just has 342 00:12:32,795 --> 00:12:33,934 to open up. 343 00:12:34,394 --> 00:12:36,394 That's that's my understanding based on what I've 344 00:12:36,394 --> 00:12:38,235 talked to the dev team about. Yeah. Because 345 00:12:38,235 --> 00:12:39,535 I'm like, there are people, 346 00:12:40,059 --> 00:12:41,279 that I talked to 347 00:12:41,740 --> 00:12:43,659 last year when I went to my first 348 00:12:43,659 --> 00:12:44,159 events, 349 00:12:44,620 --> 00:12:47,100 and they were like, well, you know, I 350 00:12:47,100 --> 00:12:49,679 do a podcast that's non English, 351 00:12:50,379 --> 00:12:52,379 and so a lot of my downloads actually 352 00:12:52,379 --> 00:12:54,240 come from outside The United States. 353 00:12:54,725 --> 00:12:56,904 I would love to see those metropolitan 354 00:12:57,684 --> 00:12:59,205 numbers, and I was like, they're not there 355 00:12:59,205 --> 00:13:01,785 yet. Yeah. We go to the state province, 356 00:13:01,925 --> 00:13:04,644 whatever they call it, to level in certain 357 00:13:04,644 --> 00:13:05,865 countries. I think 358 00:13:06,165 --> 00:13:07,384 Brazil, Germany, 359 00:13:07,845 --> 00:13:09,144 Mexico, Canada, 360 00:13:09,899 --> 00:13:11,120 a few places 361 00:13:11,420 --> 00:13:12,240 like that. 362 00:13:12,860 --> 00:13:14,700 In The UK, we go to the city 363 00:13:14,700 --> 00:13:17,040 level or county level, I guess it is. 364 00:13:17,660 --> 00:13:19,420 Oh, that's new. I have seen that. Yeah. 365 00:13:19,420 --> 00:13:22,460 That's, yeah, because they don't you you'll notice 366 00:13:22,460 --> 00:13:23,764 in the stats. If you go to The 367 00:13:23,764 --> 00:13:26,184 UK one, it it doesn't have a map. 368 00:13:26,644 --> 00:13:28,804 So because they do it by I I 369 00:13:28,804 --> 00:13:30,884 I don't know how they break it out, 370 00:13:30,884 --> 00:13:32,985 but it seems to be counties or cities, 371 00:13:34,644 --> 00:13:35,225 in there. 372 00:13:35,879 --> 00:13:37,720 You know, in The US, it's the the 373 00:13:37,720 --> 00:13:38,220 Nielsen 374 00:13:38,600 --> 00:13:39,100 Metropolitan 375 00:13:39,559 --> 00:13:40,700 Broadcast DMAs. 376 00:13:41,639 --> 00:13:44,700 Yeah. That's geeky, but basically a metro area. 377 00:13:45,639 --> 00:13:46,139 So 378 00:13:46,679 --> 00:13:49,240 and, yeah, and that gets pretty insightful, you 379 00:13:49,240 --> 00:13:50,379 know, inside The States. 380 00:13:50,975 --> 00:13:54,095 Again, you know, Canada and Mexico and Germany 381 00:13:54,095 --> 00:13:56,674 or and Brazil are state level 382 00:13:57,534 --> 00:14:00,595 or province, I guess, Canada calls them, provinces 383 00:14:00,654 --> 00:14:01,394 and territories. 384 00:14:03,500 --> 00:14:05,579 I got a weird system up there. But, 385 00:14:05,659 --> 00:14:07,179 yeah, at some at some point, we may 386 00:14:07,179 --> 00:14:08,799 be able to dig out a little deeper. 387 00:14:09,659 --> 00:14:12,220 Yeah. One thing that we don't have in 388 00:14:12,220 --> 00:14:14,139 our notes here, but something that just kinda 389 00:14:14,139 --> 00:14:15,279 came to mind to me, 390 00:14:16,704 --> 00:14:17,445 You know, 391 00:14:17,825 --> 00:14:20,325 I think at this point in time, 392 00:14:21,184 --> 00:14:23,365 statistics and monetization are very 393 00:14:23,745 --> 00:14:25,584 they go hand in hand. And technically, they 394 00:14:25,584 --> 00:14:27,745 always have. But one thing that you might 395 00:14:27,745 --> 00:14:29,764 wanna think about when it comes to your 396 00:14:29,825 --> 00:14:30,325 stats 397 00:14:30,704 --> 00:14:32,769 is when you're able to look at 398 00:14:33,070 --> 00:14:35,250 where your downloads are coming from, especially 399 00:14:35,789 --> 00:14:38,449 in the advanced plans that we have, 400 00:14:39,389 --> 00:14:41,470 that would actually be a really good way 401 00:14:41,470 --> 00:14:42,690 for you to consider, 402 00:14:43,325 --> 00:14:45,325 you know, what events should I show up 403 00:14:45,325 --> 00:14:48,225 to. If I'm going to do an event, 404 00:14:48,524 --> 00:14:49,904 would it be good to go 405 00:14:50,284 --> 00:14:52,625 out of state or find, 406 00:14:53,004 --> 00:14:53,664 you know, 407 00:14:54,845 --> 00:14:56,549 you know, a a city near me where 408 00:14:56,549 --> 00:14:58,230 I'm getting a lot of downloads and have 409 00:14:58,230 --> 00:15:00,730 an event there or participate in an event. 410 00:15:01,669 --> 00:15:03,750 I had to think about that a couple 411 00:15:03,750 --> 00:15:04,730 of years ago 412 00:15:05,190 --> 00:15:05,690 when 413 00:15:06,309 --> 00:15:07,529 I was doing a show, 414 00:15:08,035 --> 00:15:09,875 because I got invited to go to an 415 00:15:09,875 --> 00:15:11,495 event. I ended up not. But, 416 00:15:12,595 --> 00:15:13,955 you know, it was really cool to be 417 00:15:13,955 --> 00:15:16,434 able to go, oh, this event's taking place 418 00:15:16,434 --> 00:15:16,934 in 419 00:15:17,394 --> 00:15:17,894 Louisiana. 420 00:15:18,514 --> 00:15:20,695 How many downloads are we getting in Louisiana? 421 00:15:21,410 --> 00:15:23,410 Are people actually gonna show up at this 422 00:15:23,410 --> 00:15:25,570 event to check out my show or, you 423 00:15:25,570 --> 00:15:26,870 know, me at a booth? 424 00:15:27,170 --> 00:15:29,350 So just something to to think about. 425 00:15:30,370 --> 00:15:32,769 Yeah. For sure. And and there's, you know, 426 00:15:32,769 --> 00:15:35,170 lots of other little insights you can get, 427 00:15:35,170 --> 00:15:37,184 you know, like with our retention graph. If 428 00:15:37,184 --> 00:15:39,524 you're hosting with us in non advanced stats, 429 00:15:39,825 --> 00:15:42,225 you get a retention graph. And what that 430 00:15:42,225 --> 00:15:44,085 retention graph will tell you 431 00:15:44,625 --> 00:15:46,784 is of the people that hit play on 432 00:15:46,784 --> 00:15:48,725 a page or within Spotify, 433 00:15:49,904 --> 00:15:50,404 oddly, 434 00:15:51,759 --> 00:15:54,080 and they say they say they listen to 435 00:15:54,080 --> 00:15:56,320 half of your show. Well, it's gonna show 436 00:15:56,320 --> 00:15:58,480 as a partial download, and it's gonna show 437 00:15:58,480 --> 00:16:00,660 that they dropped off at 50% 438 00:16:00,960 --> 00:16:02,559 of the show. So you can know, you 439 00:16:02,559 --> 00:16:04,080 know, if you if you notice like this 440 00:16:04,080 --> 00:16:07,024 show, I notice every time people get to 441 00:16:07,024 --> 00:16:08,164 75%, 442 00:16:08,625 --> 00:16:10,164 and then they drop right off. 443 00:16:10,544 --> 00:16:12,485 And that's because the end of our show 444 00:16:13,184 --> 00:16:15,504 is the same every time. You know? So 445 00:16:15,504 --> 00:16:16,945 we have this little you know? So they 446 00:16:16,945 --> 00:16:18,690 know when we're about to shut up, and 447 00:16:18,690 --> 00:16:20,370 then they, you know, forward to the next 448 00:16:20,370 --> 00:16:22,170 show. And that's there's nothing wrong with it. 449 00:16:22,170 --> 00:16:24,129 It was just we know that because of 450 00:16:24,129 --> 00:16:24,950 this pattern. 451 00:16:25,490 --> 00:16:27,649 And that's something good to know. You know? 452 00:16:27,649 --> 00:16:29,730 If if people are dropping off, you know, 453 00:16:29,730 --> 00:16:31,009 after 25%, 454 00:16:31,009 --> 00:16:32,529 well, they like the beginning of your show, 455 00:16:32,529 --> 00:16:33,809 and they don't like the rest of it, 456 00:16:33,809 --> 00:16:37,014 maybe. You know? Yeah. You don't know. Yeah. 457 00:16:37,475 --> 00:16:39,154 But, you know, that that give you an 458 00:16:39,154 --> 00:16:41,235 insight, say, hey. I need to either shorten 459 00:16:41,235 --> 00:16:42,375 the show up or 460 00:16:42,675 --> 00:16:45,154 I need to do something more compelling at 461 00:16:45,154 --> 00:16:46,274 the 25% 462 00:16:46,274 --> 00:16:46,774 level. 463 00:16:47,154 --> 00:16:49,154 Yeah. Yeah. You can re you can reference 464 00:16:49,154 --> 00:16:51,389 the the previous episode Mike and I did 465 00:16:51,389 --> 00:16:53,389 together where we talked about changing up your 466 00:16:53,389 --> 00:16:55,309 format. Yeah. You know? So all of these 467 00:16:55,309 --> 00:16:57,389 things are connected if if you think about 468 00:16:57,389 --> 00:16:59,790 it and if you're paying attention. Yeah. But 469 00:16:59,790 --> 00:17:02,610 but, yeah, stats are stats are super important, 470 00:17:03,865 --> 00:17:05,865 and not just to see how popular you 471 00:17:05,865 --> 00:17:07,704 are. Yeah. And, you know, and and there 472 00:17:07,704 --> 00:17:09,144 is some good thing. You know, it keeps 473 00:17:09,144 --> 00:17:10,825 you motivated too. You know, if you see 474 00:17:10,825 --> 00:17:11,644 that number 475 00:17:12,025 --> 00:17:14,265 creeping up, you know, it's not gonna grow 476 00:17:14,265 --> 00:17:16,639 like a hockey stick in most cases. You 477 00:17:16,639 --> 00:17:18,639 know? Right. But, you you know, if as 478 00:17:18,639 --> 00:17:20,319 long as you say, hey. I got 20 479 00:17:20,319 --> 00:17:23,279 downloads this episode. Hey. I got 40 this 480 00:17:23,279 --> 00:17:25,519 next one. I got 48 the next one, 481 00:17:25,519 --> 00:17:27,119 and, you know, things are heading the right 482 00:17:27,119 --> 00:17:27,619 direction. 483 00:17:28,000 --> 00:17:30,134 You know, you're doing something right. And it 484 00:17:30,134 --> 00:17:32,375 just takes time to, you know, to for 485 00:17:32,375 --> 00:17:33,595 you to get more known. 486 00:17:33,894 --> 00:17:35,414 And I say 45. 487 00:17:35,414 --> 00:17:37,575 That that'd be pathetic to a lot of 488 00:17:37,575 --> 00:17:38,075 people. 489 00:17:38,535 --> 00:17:39,035 But 490 00:17:39,335 --> 00:17:40,394 think about this. 491 00:17:40,695 --> 00:17:43,015 If you had 45 people in a room 492 00:17:43,015 --> 00:17:44,615 and you had to entertain them for an 493 00:17:44,615 --> 00:17:45,115 hour, 494 00:17:45,440 --> 00:17:47,779 does that seem like a small number? 495 00:17:48,400 --> 00:17:49,839 Right. You know, if you look at it 496 00:17:49,839 --> 00:17:51,839 that way, you know, you're entertaining people. You're 497 00:17:51,839 --> 00:17:53,920 right in their head. Most people are listening 498 00:17:53,920 --> 00:17:56,179 on earbuds or in their car, 499 00:17:57,825 --> 00:18:00,144 you know, stuff like that. You know? Think 500 00:18:00,144 --> 00:18:01,984 about that. You've got a crowd even if 501 00:18:01,984 --> 00:18:02,964 it's only 40. 502 00:18:04,304 --> 00:18:07,524 You know? Very true. So, anyway, something to 503 00:18:07,744 --> 00:18:10,065 something to think about. And, again, like I 504 00:18:10,065 --> 00:18:12,200 said, if you're serious about podcasting 505 00:18:12,500 --> 00:18:13,319 and monetizing, 506 00:18:13,859 --> 00:18:16,259 you do need stats, and ever you know, 507 00:18:16,259 --> 00:18:19,240 advertisers and networks will trust IAB certification 508 00:18:19,700 --> 00:18:22,039 stats. So it's not just, 509 00:18:22,740 --> 00:18:25,299 you know, it's not just ego like Dave 510 00:18:25,299 --> 00:18:26,625 said. You know, 511 00:18:27,184 --> 00:18:28,865 you you gotta show that to somebody to 512 00:18:28,865 --> 00:18:30,704 get a sponsor. You know? A lot of 513 00:18:30,704 --> 00:18:31,924 times. Now sometimes, 514 00:18:32,704 --> 00:18:34,545 you know, you can get sponsorships that aren't 515 00:18:34,545 --> 00:18:37,025 even tied to stats. That's happened too. But, 516 00:18:37,664 --> 00:18:39,825 this is this is just good social proof 517 00:18:39,825 --> 00:18:42,164 that, hey. I'm actually getting somewhere here. 518 00:18:42,839 --> 00:18:43,339 Yeah. 519 00:18:43,640 --> 00:18:45,660 For sure. Yeah. So 520 00:18:46,279 --> 00:18:48,759 So, yeah, just just remember that, you know, 521 00:18:48,759 --> 00:18:49,259 we've 522 00:18:49,799 --> 00:18:51,880 we've been doing this. Blueberry has been doing 523 00:18:51,880 --> 00:18:54,440 this for twenty years, so we've got a 524 00:18:54,440 --> 00:18:55,339 lot of experience. 525 00:18:57,174 --> 00:18:59,575 So so don't forget that as as we 526 00:18:59,575 --> 00:19:00,955 kinda close down the episode. 527 00:19:02,535 --> 00:19:05,174 And, you know, if you're serious about growing 528 00:19:05,174 --> 00:19:07,595 your show or making money with it, 529 00:19:09,029 --> 00:19:12,070 you you kinda have to have IAB certified 530 00:19:12,070 --> 00:19:14,570 stats. There's really not any question about that. 531 00:19:14,630 --> 00:19:15,130 Yeah. 532 00:19:15,430 --> 00:19:17,590 And blueberry, you know, like it's like Dave 533 00:19:17,590 --> 00:19:19,190 said, a 100 we say this all the 534 00:19:19,190 --> 00:19:21,350 time, two decades of experience. Come on. We 535 00:19:21,350 --> 00:19:22,869 got that written in the notes a lot 536 00:19:22,869 --> 00:19:23,369 here. 537 00:19:25,335 --> 00:19:27,755 Anyway, whether yours are, free, 538 00:19:28,695 --> 00:19:31,115 standard or advanced stats, 539 00:19:31,414 --> 00:19:32,154 with hosting, 540 00:19:33,095 --> 00:19:36,475 you're backed up by industry trusted IAB certificate 541 00:19:37,414 --> 00:19:37,914 certificated 542 00:19:39,220 --> 00:19:42,200 Certified? Yeah. Whatever. Certified. You got it. Yeah. 543 00:19:42,259 --> 00:19:44,920 English optional. You know, think about this. 544 00:19:45,940 --> 00:19:48,259 We go through an audit every two years 545 00:19:48,259 --> 00:19:50,900 where they go through every line of code. 546 00:19:50,900 --> 00:19:53,640 The IAB tech committee goes through every 547 00:19:53,984 --> 00:19:56,144 little line of code, and believe it or 548 00:19:56,144 --> 00:19:56,704 not, our, 549 00:19:57,984 --> 00:19:58,305 our, 550 00:19:58,785 --> 00:19:59,525 dev team, 551 00:20:00,065 --> 00:20:02,224 you know, really has to jump through a 552 00:20:02,224 --> 00:20:04,224 lot of hoops to make them happy. So 553 00:20:04,224 --> 00:20:06,325 we we do that every two years. Anyway, 554 00:20:06,944 --> 00:20:08,404 let's finish this off. 555 00:20:08,839 --> 00:20:11,079 Yeah. If you wanna learn more about our 556 00:20:11,079 --> 00:20:13,900 stats, go over to blueberry.com/statistics. 557 00:20:14,440 --> 00:20:16,460 That should be a shortcut that takes you, 558 00:20:16,759 --> 00:20:18,519 right to our stats page. But if not, 559 00:20:18,519 --> 00:20:20,059 you'll find it in the navigation. 560 00:20:20,519 --> 00:20:22,359 And if you have any questions, just reach 561 00:20:22,359 --> 00:20:24,855 out to the support team. That's me, Mike, 562 00:20:24,855 --> 00:20:25,355 Sean, 563 00:20:25,734 --> 00:20:28,535 and, you know, we're just a email or 564 00:20:28,535 --> 00:20:29,595 a phone call away. 565 00:20:29,974 --> 00:20:31,894 Alright. Well, thanks for joining us here on 566 00:20:31,894 --> 00:20:34,234 Podcast Insider. We'll catch you next week. 567 00:20:34,615 --> 00:20:35,755 And always, 568 00:20:36,454 --> 00:20:37,434 keep podcasting. 569 00:20:38,880 --> 00:20:40,960 Thanks for joining us. Let's meet up next 570 00:20:40,960 --> 00:20:42,980 week. And in the meantime, for more information, 571 00:20:43,279 --> 00:20:45,884 to subscribe, share, or follow, check out the 572 00:20:45,884 --> 00:20:48,544 show notes at podcastinsider.com. 573 00:20:48,604 --> 00:20:50,523 To check out our latest suite of services 574 00:20:50,523 --> 00:20:52,364 and help Blueberry can help you leverage your 575 00:20:52,364 --> 00:20:54,204 podcast, visit blueberry.com. 576 00:20:54,204 --> 00:20:56,144 That's Blueberry without the e's.