1 00:00:00,480 --> 00:00:03,120 Welcome to Podcast Insider. I'm Mike Dell, VP 2 00:00:03,120 --> 00:00:05,540 of customer relations here at Blueberry. 3 00:00:06,399 --> 00:00:08,500 And I'm Mackenzie Bennett, marketing specialist. 4 00:00:08,880 --> 00:00:11,359 Today, we're talking about why niche podcasts are 5 00:00:11,359 --> 00:00:13,199 dominating in 2025 6 00:00:13,199 --> 00:00:15,539 and most likely will in 2026. 7 00:00:15,994 --> 00:00:18,394 How independent creators can lean into what makes 8 00:00:18,394 --> 00:00:19,375 their show unique? 9 00:00:19,994 --> 00:00:22,015 Yeah. I always said that about podcasting 10 00:00:22,554 --> 00:00:24,015 in general is 11 00:00:24,795 --> 00:00:27,134 you could have a really small 12 00:00:28,234 --> 00:00:28,734 niche 13 00:00:29,239 --> 00:00:29,739 subject 14 00:00:30,199 --> 00:00:33,000 that only a few people or, you know, 15 00:00:33,000 --> 00:00:35,340 in the hundreds rather than the millions 16 00:00:36,439 --> 00:00:37,739 listen to. And 17 00:00:38,200 --> 00:00:40,280 and, you know, you can really get some 18 00:00:40,280 --> 00:00:42,679 traction with that. You know, the famous story 19 00:00:42,679 --> 00:00:45,274 we always talk about is the brain surgeon 20 00:00:45,274 --> 00:00:47,375 we had that did shows for brain surgeons. 21 00:00:47,755 --> 00:00:49,755 Okay. He might had a 100 people in 22 00:00:49,755 --> 00:00:50,494 his audience, 23 00:00:51,034 --> 00:00:53,135 but that was a powerful 100 people. 24 00:00:53,835 --> 00:00:56,315 Yeah. People that are interested in this topic 25 00:00:56,315 --> 00:00:58,975 for a reason and will actually tune in 26 00:00:59,299 --> 00:01:02,020 every week or however often you're publishing new 27 00:01:02,020 --> 00:01:02,520 episodes. 28 00:01:03,299 --> 00:01:06,019 You're listening to Podcast Insider hosted by Mike 29 00:01:06,019 --> 00:01:08,739 Dell, Dave Clements, and Mackenzie Bennett from the 30 00:01:08,739 --> 00:01:09,719 Blueberry team, 31 00:01:10,099 --> 00:01:13,060 bringing you weekly insights, advice, and insider tips 32 00:01:13,060 --> 00:01:15,284 and tricks to help you start, grow, and 33 00:01:15,284 --> 00:01:16,665 thrive through podcasting 34 00:01:17,204 --> 00:01:19,365 with all the support of your team here 35 00:01:19,365 --> 00:01:20,745 at Blueberry Podcasting. 36 00:01:21,125 --> 00:01:21,625 Welcome. 37 00:01:21,924 --> 00:01:23,145 Let's dive in. 38 00:01:23,605 --> 00:01:25,305 There's a lot that you can do, 39 00:01:25,685 --> 00:01:27,385 you know, with a niche podcast. 40 00:01:28,799 --> 00:01:31,519 But if if it's something that you're interested 41 00:01:31,519 --> 00:01:33,780 in, you're probably already part of that community. 42 00:01:33,920 --> 00:01:36,479 And if anything, you'd just be be growing 43 00:01:36,479 --> 00:01:36,979 one. 44 00:01:37,280 --> 00:01:38,879 Yeah. And, you know, and the other thing 45 00:01:38,879 --> 00:01:40,340 is, you know, you get 46 00:01:40,704 --> 00:01:41,204 listeners 47 00:01:41,825 --> 00:01:44,144 that that can teach you. And I found 48 00:01:44,144 --> 00:01:47,424 that in certain subjects that I've done shows 49 00:01:47,424 --> 00:01:49,424 about. You know? Again, I remember I'm the 50 00:01:49,424 --> 00:01:50,805 king of pod fade. 51 00:01:52,224 --> 00:01:53,665 But, you know, I I do a show 52 00:01:53,665 --> 00:01:55,530 about something I don't know that much about. 53 00:01:55,530 --> 00:01:57,129 And over the course of doing the show, 54 00:01:57,129 --> 00:01:59,609 my listeners teach me more about that subject, 55 00:01:59,609 --> 00:02:01,689 but with their feedback, and you get more 56 00:02:01,689 --> 00:02:04,030 feedback in a really niche space. 57 00:02:05,049 --> 00:02:07,709 It's you know, it it is pretty incredible 58 00:02:07,930 --> 00:02:08,590 at times. 59 00:02:09,314 --> 00:02:10,995 Like, you know, I'm doing a a new 60 00:02:10,995 --> 00:02:11,495 show. 61 00:02:11,794 --> 00:02:12,775 Imagine that. 62 00:02:13,794 --> 00:02:16,435 And I'm getting more feedback on that new 63 00:02:16,435 --> 00:02:18,275 show than I ever got on my main 64 00:02:18,275 --> 00:02:18,775 show, 65 00:02:19,314 --> 00:02:21,969 and it's because it's a subject and you 66 00:02:21,969 --> 00:02:23,590 know, or otherwise known as hyperlocal. 67 00:02:23,889 --> 00:02:25,110 That's another buzzword 68 00:02:25,489 --> 00:02:27,009 a lot of people are throwing around, but 69 00:02:27,009 --> 00:02:28,709 I I think it applies to 70 00:02:29,250 --> 00:02:31,810 small niches as well as, you know, something 71 00:02:31,810 --> 00:02:33,030 that's really hyperlocal 72 00:02:33,489 --> 00:02:34,469 where you live. 73 00:02:35,305 --> 00:02:35,805 Yeah. 74 00:02:36,105 --> 00:02:38,105 You know, or, you know, one of the 75 00:02:38,105 --> 00:02:38,844 more famous 76 00:02:39,465 --> 00:02:41,625 podcasts out there that I I would call 77 00:02:41,625 --> 00:02:42,125 hyperlocal 78 00:02:42,585 --> 00:02:43,485 except for 79 00:02:43,784 --> 00:02:46,425 the people don't live where they're talking about. 80 00:02:46,425 --> 00:02:48,365 It's a Las Vegas podcast. 81 00:02:49,010 --> 00:02:50,930 They talk about, you know, being a tourist 82 00:02:50,930 --> 00:02:53,090 in Las Vegas even though they live in 83 00:02:53,090 --> 00:02:53,590 Minnesota. 84 00:02:54,210 --> 00:02:56,689 But Right. Right. Well, I think the you 85 00:02:56,689 --> 00:02:57,189 know, 86 00:02:57,810 --> 00:02:59,969 everyone does kinda wanna be a tourist in 87 00:02:59,969 --> 00:03:00,469 Vegas, 88 00:03:01,284 --> 00:03:02,884 you know, once maybe in their life, and 89 00:03:02,884 --> 00:03:04,004 then they're like, oh, I never need to 90 00:03:04,004 --> 00:03:05,145 go back ever again. 91 00:03:05,444 --> 00:03:07,525 I I lived there I lived there once, 92 00:03:07,525 --> 00:03:08,025 so 93 00:03:09,205 --> 00:03:12,025 I'm okay with not going there very often. 94 00:03:13,125 --> 00:03:13,625 But, 95 00:03:14,004 --> 00:03:14,504 overall, 96 00:03:14,884 --> 00:03:15,384 the 97 00:03:15,879 --> 00:03:17,419 the niche will 98 00:03:17,960 --> 00:03:20,439 lead to what is also a buzzword is 99 00:03:20,439 --> 00:03:21,900 more qualified listeners, 100 00:03:22,199 --> 00:03:24,060 AKA someone who is, 101 00:03:24,840 --> 00:03:27,900 you know, very interested in this, is potentially 102 00:03:28,040 --> 00:03:30,680 already knowledgeable about this, or is just diving 103 00:03:30,680 --> 00:03:31,664 in. And then they're like, 104 00:03:32,224 --> 00:03:34,884 let me let me go all in on 105 00:03:35,104 --> 00:03:36,084 this new thing 106 00:03:36,384 --> 00:03:37,984 and learn all about it. So they're gonna 107 00:03:37,984 --> 00:03:39,984 go find your show. Something like that. It 108 00:03:39,984 --> 00:03:41,444 also means there's probably 109 00:03:42,544 --> 00:03:44,305 less shows that are talking about the exact 110 00:03:44,305 --> 00:03:46,484 same thing. So you are kinda beating out 111 00:03:46,930 --> 00:03:48,550 the competition in that sense. 112 00:03:48,849 --> 00:03:50,930 Yeah. But, also, you know, people that are 113 00:03:50,930 --> 00:03:53,730 interested in a particular subject are gonna listen 114 00:03:53,730 --> 00:03:55,810 to more than one podcast. So it may 115 00:03:55,810 --> 00:03:58,610 not even be competition, but it'll throw you 116 00:03:58,610 --> 00:04:00,389 in the ring in that niche, 117 00:04:01,855 --> 00:04:03,694 Definitely. And you'll get, you know, you'll get 118 00:04:03,694 --> 00:04:05,715 some definite user engagement 119 00:04:06,094 --> 00:04:07,775 on a niche podcast. You know, if you're 120 00:04:07,775 --> 00:04:09,955 trying to do a show for everybody, 121 00:04:10,735 --> 00:04:12,915 you're probably not gonna get a lot of 122 00:04:13,770 --> 00:04:14,509 of feedback. 123 00:04:14,810 --> 00:04:16,170 But if you're doing a show you know, 124 00:04:16,170 --> 00:04:18,009 like, we do a show about podcasting, and 125 00:04:18,009 --> 00:04:19,069 we get some feedback 126 00:04:19,529 --> 00:04:22,430 about podcasting. And we're a niche show here 127 00:04:22,810 --> 00:04:23,949 if you think about it. 128 00:04:24,649 --> 00:04:26,029 Yeah. We definitely are. 129 00:04:26,334 --> 00:04:27,634 Yeah. You know, podcasting 130 00:04:28,014 --> 00:04:28,914 about podcasting. 131 00:04:30,014 --> 00:04:32,254 Something something's not quite right about that, is 132 00:04:32,254 --> 00:04:35,854 there? It doesn't necessarily feel niche to us 133 00:04:35,854 --> 00:04:38,354 probably because, you know, we work in podcasting, 134 00:04:38,414 --> 00:04:40,675 so it's not exactly a niche. And it's 135 00:04:41,199 --> 00:04:43,360 it's just because that world. Yeah. We yeah. 136 00:04:43,360 --> 00:04:45,120 Exactly. We live in that world. 137 00:04:45,439 --> 00:04:47,199 So it doesn't feel that way to us. 138 00:04:47,199 --> 00:04:48,819 But if I told 139 00:04:49,120 --> 00:04:50,740 my friends to listen to 140 00:04:51,199 --> 00:04:54,159 this podcast about podcasting, they'd be like, that's 141 00:04:54,159 --> 00:04:56,240 a little a little too much for me. 142 00:04:56,240 --> 00:04:56,714 Thanks. 143 00:04:57,115 --> 00:04:58,394 But they're like Yeah. If I wanna learn 144 00:04:58,394 --> 00:05:00,875 about podcasting, I'll just ask you. It's definitely 145 00:05:00,875 --> 00:05:02,794 not for everybody. You know, the the old 146 00:05:02,794 --> 00:05:05,354 saying is a podcast for everybody is a 147 00:05:05,354 --> 00:05:06,574 podcast for nobody. 148 00:05:07,115 --> 00:05:08,254 Yes. Very true. 149 00:05:09,354 --> 00:05:10,875 That has not changed. I don't see that 150 00:05:10,875 --> 00:05:12,175 changing anytime soon. 151 00:05:12,479 --> 00:05:14,399 No. No. For sure. And, you know, and 152 00:05:14,399 --> 00:05:15,459 you can monetize 153 00:05:16,079 --> 00:05:19,120 the little audience, a small audience. You know? 154 00:05:19,120 --> 00:05:21,519 Very doable. And and, you know, it doesn't 155 00:05:21,519 --> 00:05:22,579 have to be the traditional 156 00:05:22,879 --> 00:05:25,680 CPM advertising and all that stuff. There's lots 157 00:05:25,680 --> 00:05:27,545 of other ways to do it. You know, 158 00:05:27,545 --> 00:05:30,285 you could do affiliate marketing in your niche. 159 00:05:31,464 --> 00:05:32,764 You know, you could sell memberships, 160 00:05:33,384 --> 00:05:35,165 you know, or in our case, 161 00:05:35,545 --> 00:05:36,045 premium 162 00:05:36,504 --> 00:05:37,004 podcasting. 163 00:05:37,464 --> 00:05:39,084 Or you could do Apple subscriptions, 164 00:05:39,944 --> 00:05:41,680 you know, for, hey. You know, if you 165 00:05:41,680 --> 00:05:42,659 want this show 166 00:05:43,360 --> 00:05:45,539 ten days early, here you go. You know, 167 00:05:45,599 --> 00:05:47,860 sign up for this or whatever the 168 00:05:48,240 --> 00:05:48,740 the, 169 00:05:49,519 --> 00:05:51,439 you know, or you do Patreon and or, 170 00:05:51,439 --> 00:05:53,439 you know, there's a bunch of play things 171 00:05:53,439 --> 00:05:54,180 you can do 172 00:05:54,694 --> 00:05:56,615 in a small niche that you might not 173 00:05:56,615 --> 00:05:58,634 necessarily be able to do in a large, 174 00:05:59,095 --> 00:06:00,875 you know, a a more broad 175 00:06:01,334 --> 00:06:01,834 show. 176 00:06:02,535 --> 00:06:04,875 Especially with the courses. If you're doing something 177 00:06:05,014 --> 00:06:05,754 super niche, 178 00:06:06,774 --> 00:06:09,449 that you're you're trying to, you know, make 179 00:06:09,449 --> 00:06:13,209 more people knowledgeable about, a course goes great 180 00:06:13,209 --> 00:06:15,230 with that, where it's like, hey. 181 00:06:16,410 --> 00:06:17,310 Buy this course, 182 00:06:18,329 --> 00:06:20,250 that will lead you through it, but, also, 183 00:06:20,250 --> 00:06:23,245 here's our podcast that is gonna give you 184 00:06:23,245 --> 00:06:25,084 even more detail of something that you might 185 00:06:25,084 --> 00:06:26,845 need. I I feel like it's something that, 186 00:06:27,725 --> 00:06:29,644 you know, very similar to the brain surgeon. 187 00:06:29,644 --> 00:06:31,725 I remember when my friends were in med 188 00:06:31,725 --> 00:06:32,225 school, 189 00:06:32,685 --> 00:06:34,384 their lessons were a podcast. 190 00:06:34,845 --> 00:06:35,824 Yeah. So 191 00:06:36,759 --> 00:06:37,899 very, very 192 00:06:38,360 --> 00:06:39,100 much doable 193 00:06:39,720 --> 00:06:41,720 in in a lot of different ways. An 194 00:06:41,720 --> 00:06:42,860 affiliate, of course, 195 00:06:43,720 --> 00:06:45,800 you can do that with Blueberry too. Whether 196 00:06:45,800 --> 00:06:47,019 or not you are, 197 00:06:47,479 --> 00:06:48,139 you know, 198 00:06:48,514 --> 00:06:50,595 a podcaster or not, if you have a 199 00:06:50,595 --> 00:06:51,654 niche that is 200 00:06:52,274 --> 00:06:53,634 not even something that you wanna do a 201 00:06:53,634 --> 00:06:55,095 podcast about, you can still 202 00:06:56,274 --> 00:06:57,574 be an affiliate to 203 00:06:58,274 --> 00:06:59,415 to your entire audience. 204 00:06:59,954 --> 00:07:01,654 Yep. Yeah. And then, you know, that 205 00:07:02,250 --> 00:07:04,509 that gives me an idea, the course thing. 206 00:07:04,650 --> 00:07:05,770 You know, we should we should have a 207 00:07:05,770 --> 00:07:07,069 course on how to podcast. 208 00:07:07,449 --> 00:07:09,949 So ridiculous. No. We tried that. 209 00:07:11,770 --> 00:07:14,509 Yeah. Just having high value conversations 210 00:07:15,370 --> 00:07:16,750 and, you know, with 211 00:07:17,095 --> 00:07:19,495 an audience that you know is going to 212 00:07:19,495 --> 00:07:21,574 make you know, if you wanted to do 213 00:07:21,574 --> 00:07:22,074 advertising 214 00:07:22,454 --> 00:07:25,175 or or brand deals or anything like that 215 00:07:25,175 --> 00:07:26,074 or partnerships 216 00:07:26,454 --> 00:07:26,954 with 217 00:07:27,254 --> 00:07:29,910 with other brands and, you know, I think, 218 00:07:30,209 --> 00:07:32,529 was it Glenn has that show called Horses 219 00:07:32,529 --> 00:07:34,129 in the Morning, and that, you know, horses 220 00:07:34,129 --> 00:07:35,810 are kind of a small niche, maybe a 221 00:07:35,810 --> 00:07:37,730 little bigger than what I would call a 222 00:07:37,730 --> 00:07:38,550 small niche. 223 00:07:39,009 --> 00:07:41,490 But he he has all kinds of, 224 00:07:42,144 --> 00:07:44,464 sponsors. They're not even advertisers, and, you know, 225 00:07:44,464 --> 00:07:46,464 they come on the show and, you know, 226 00:07:46,464 --> 00:07:49,024 they pay for, you know, placement, basically, but 227 00:07:49,024 --> 00:07:51,104 it's more of a conversation. So you could 228 00:07:51,104 --> 00:07:53,044 probably pull that off in some niches, 229 00:07:54,305 --> 00:07:55,284 you know, that would 230 00:07:55,990 --> 00:07:56,649 make it, 231 00:07:57,189 --> 00:07:59,910 you know, less like a commercial or an 232 00:07:59,910 --> 00:08:02,550 ad and more like, hey. I use this, 233 00:08:02,550 --> 00:08:04,229 and this is cool, and here's the people 234 00:08:04,229 --> 00:08:06,229 that are behind it, and, you know, that 235 00:08:06,229 --> 00:08:09,110 kind of thing. So Yeah. It's also really 236 00:08:09,110 --> 00:08:11,134 good for people who are, you know, talking 237 00:08:11,134 --> 00:08:13,074 about any type of specific product. 238 00:08:13,375 --> 00:08:13,875 That 239 00:08:14,254 --> 00:08:16,975 is absolutely something that companies will do is 240 00:08:16,975 --> 00:08:20,115 send you a product that you've said before 241 00:08:20,254 --> 00:08:22,675 many times that you use and really like. 242 00:08:23,854 --> 00:08:24,914 They'll, you know, 243 00:08:25,419 --> 00:08:27,419 send you that or send you some for, 244 00:08:27,419 --> 00:08:29,919 like, a giveaway for your own listeners. 245 00:08:31,099 --> 00:08:31,599 It's 246 00:08:32,539 --> 00:08:34,000 it happens quite a lot. 247 00:08:35,179 --> 00:08:37,100 Yep. That yeah. For sure. I used to 248 00:08:37,100 --> 00:08:39,179 get stuff, you know, and I was doing 249 00:08:39,179 --> 00:08:40,399 a a geek show. 250 00:08:41,154 --> 00:08:43,075 I would get to like, I got the 251 00:08:43,075 --> 00:08:46,035 first Chromebook from from Google. Mhmm. They just 252 00:08:46,035 --> 00:08:47,794 literally sent it out of the blue. Here. 253 00:08:47,794 --> 00:08:48,934 Try this thing out. 254 00:08:49,315 --> 00:08:49,815 And, 255 00:08:50,674 --> 00:08:51,254 you know, 256 00:08:51,794 --> 00:08:53,794 you get those kinda opportunities. It might not 257 00:08:53,794 --> 00:08:55,200 make you a whole lot of money, but, 258 00:08:55,440 --> 00:08:56,980 hey. You may get to play with some 259 00:08:57,200 --> 00:08:59,059 interesting products in your niche, 260 00:09:00,000 --> 00:09:02,399 if companies find you and, you know, they 261 00:09:02,399 --> 00:09:04,480 may not even advertise. Hey. Do a review 262 00:09:04,480 --> 00:09:06,160 on this, and here here's the thing, and 263 00:09:06,160 --> 00:09:08,595 you can keep it. Yeah. Exactly. And, you 264 00:09:08,595 --> 00:09:10,375 know, it it doesn't have to be, 265 00:09:12,274 --> 00:09:15,075 a sponsor. It really can just be that 266 00:09:15,075 --> 00:09:18,195 thing. Yeah. You're saving money somehow. Yeah. In 267 00:09:18,195 --> 00:09:19,955 Google, in their letter, when they sent me 268 00:09:19,955 --> 00:09:21,894 that Chromebook, it was a long time ago. 269 00:09:22,595 --> 00:09:23,009 But, 270 00:09:23,410 --> 00:09:25,009 when in the letter, they said, yep. You 271 00:09:25,009 --> 00:09:27,090 know, please, if you want to review it, 272 00:09:27,090 --> 00:09:28,929 and, we don't even care if it's a 273 00:09:28,929 --> 00:09:31,410 positive or a negative review. Just review it. 274 00:09:31,410 --> 00:09:33,410 Talk about it. You know? And I did. 275 00:09:33,410 --> 00:09:34,389 And, actually, 276 00:09:34,769 --> 00:09:36,290 believe it or not, I think that thing 277 00:09:36,290 --> 00:09:38,129 has gotta be 15 years old and it 278 00:09:38,129 --> 00:09:38,870 still runs. 279 00:09:39,865 --> 00:09:42,345 Now I But it still runs. Yeah. I 280 00:09:42,345 --> 00:09:45,065 don't remember when those came out exactly, but, 281 00:09:45,865 --> 00:09:47,084 A long time ago. 282 00:09:47,704 --> 00:09:48,204 Yeah. 283 00:09:48,745 --> 00:09:50,764 But Sometime in the realm of podcasting. 284 00:09:51,309 --> 00:09:53,629 Yeah. Yeah. It was, you know, it was 285 00:09:53,629 --> 00:09:55,309 it was back in a few days. Anyway, 286 00:09:55,309 --> 00:09:56,930 yeah, not enough of that. 287 00:09:59,070 --> 00:10:01,250 I'm stuck I'm stuck in the past sometimes, 288 00:10:01,309 --> 00:10:02,769 so sorry about that. 289 00:10:06,504 --> 00:10:07,004 Well, 290 00:10:07,544 --> 00:10:09,725 if you think that your show 291 00:10:10,424 --> 00:10:12,745 is, you know, too small and that you 292 00:10:12,745 --> 00:10:15,384 don't have enough listeners or that it's just 293 00:10:15,384 --> 00:10:17,785 a little too weird and no one's gonna 294 00:10:17,785 --> 00:10:18,285 listen, 295 00:10:19,279 --> 00:10:20,879 I would say just do it anyway. I 296 00:10:20,879 --> 00:10:22,720 remember years ago at a conference, I was 297 00:10:22,720 --> 00:10:23,699 speaking to someone 298 00:10:24,639 --> 00:10:27,220 that had a podcast about PEZ dispensers. 299 00:10:28,399 --> 00:10:30,639 Like, that was it. Yeah. Their show was 300 00:10:30,639 --> 00:10:31,139 just 301 00:10:31,600 --> 00:10:34,419 reviewing and talking about, like, you know, 302 00:10:34,894 --> 00:10:35,715 new releases. 303 00:10:36,735 --> 00:10:39,235 I like, old ones from, you know, 304 00:10:39,535 --> 00:10:41,634 forty year forty, fifty years ago. 305 00:10:42,095 --> 00:10:43,934 And I was just standing there, like, this 306 00:10:43,934 --> 00:10:44,434 is 307 00:10:45,375 --> 00:10:45,875 something, 308 00:10:46,495 --> 00:10:46,894 I have 309 00:10:48,639 --> 00:10:50,480 I don't think about on a day to 310 00:10:50,480 --> 00:10:53,220 day basis. However, this is someone's podcast. 311 00:10:53,840 --> 00:10:55,440 Yeah. And if you can think of a 312 00:10:55,440 --> 00:10:58,500 subject, chances are there's at least one podcast 313 00:10:58,559 --> 00:11:01,200 about it. Yeah. And if there's not, there 314 00:11:01,200 --> 00:11:03,375 you go. There's where you you you make 315 00:11:03,375 --> 00:11:04,434 your niche podcast. 316 00:11:05,774 --> 00:11:07,855 If you're interested in that subject, of course. 317 00:11:07,855 --> 00:11:09,934 But, you know, as dispenser, how much can 318 00:11:09,934 --> 00:11:11,695 you say about that? I guess I don't 319 00:11:11,695 --> 00:11:12,995 know. But I should listen. 320 00:11:13,375 --> 00:11:15,375 I spoke to them for quite a while, 321 00:11:15,375 --> 00:11:16,254 and they said 322 00:11:17,054 --> 00:11:18,899 I I just remember coming away from that 323 00:11:18,899 --> 00:11:20,980 conversation learning that there is a lot of 324 00:11:20,980 --> 00:11:23,000 drama in the Pez dispenser community 325 00:11:23,779 --> 00:11:26,259 of people collecting them and selling them on 326 00:11:26,259 --> 00:11:28,179 eBay and all these things. And I was 327 00:11:28,179 --> 00:11:29,860 like, this is something I never would have 328 00:11:29,860 --> 00:11:30,600 known about. 329 00:11:31,004 --> 00:11:33,245 This is fun. Yeah. There's a lot of 330 00:11:33,245 --> 00:11:33,745 Disney 331 00:11:34,045 --> 00:11:34,545 podcasts. 332 00:11:35,325 --> 00:11:37,404 You notice that? A lot of them talk 333 00:11:37,565 --> 00:11:39,725 you know, there's something they don't or they 334 00:11:39,725 --> 00:11:42,524 talk about the Disney World or Disneyland or 335 00:11:42,524 --> 00:11:44,605 both. They they, like, tell you how to 336 00:11:44,605 --> 00:11:46,649 plan your trip, and they're like, here's the 337 00:11:46,649 --> 00:11:49,290 Disney insider secrets and stuff like that. Yeah. 338 00:11:49,290 --> 00:11:49,790 It's 339 00:11:50,570 --> 00:11:52,410 And I think we have several of those 340 00:11:52,410 --> 00:11:54,269 shows on our platform, I think. 341 00:11:55,529 --> 00:11:58,044 You know, we got RV shows. You know? 342 00:11:58,105 --> 00:12:00,105 There's only a subset of people that'd be 343 00:12:00,105 --> 00:12:02,584 interested in living in an RV, and, you 344 00:12:02,584 --> 00:12:05,084 know, there you go. There's another niche. 345 00:12:05,784 --> 00:12:07,865 But Yeah. I mean, for the hyperlocal one, 346 00:12:07,865 --> 00:12:09,804 I've listened to a podcast, 347 00:12:10,829 --> 00:12:12,209 like a Columbus podcast 348 00:12:12,669 --> 00:12:14,450 a handful of times here, and 349 00:12:15,149 --> 00:12:16,289 I'm like, this is, 350 00:12:17,470 --> 00:12:18,129 you know, 351 00:12:18,589 --> 00:12:20,269 something that I didn't know about my own 352 00:12:20,269 --> 00:12:22,829 city that is a mile away. Yep. I 353 00:12:22,829 --> 00:12:24,909 do I do one now, you know, for 354 00:12:24,909 --> 00:12:25,889 Traverse City. 355 00:12:26,325 --> 00:12:26,825 And, 356 00:12:27,445 --> 00:12:30,184 you know, it's pretty niche, obviously. You know? 357 00:12:30,245 --> 00:12:31,764 I guess I I guess I could get 358 00:12:31,764 --> 00:12:34,004 some tourist people that wanna listen to it 359 00:12:34,004 --> 00:12:34,745 too, but, 360 00:12:35,045 --> 00:12:35,605 you know, it 361 00:12:36,804 --> 00:12:38,804 but, you know, we're a small town in 362 00:12:38,804 --> 00:12:39,945 Michigan, whatever. 363 00:12:40,325 --> 00:12:42,629 And, you know, the feedback I get on 364 00:12:42,629 --> 00:12:43,370 that show 365 00:12:43,830 --> 00:12:45,350 I mean, I've only been doing it a 366 00:12:45,350 --> 00:12:46,809 couple weeks. And, 367 00:12:47,190 --> 00:12:49,210 I mean, I I get more email 368 00:12:49,910 --> 00:12:52,710 from episodes of that than I have, you 369 00:12:52,710 --> 00:12:54,790 know, the whole time I've been doing my 370 00:12:54,790 --> 00:12:55,529 other show. 371 00:12:56,125 --> 00:12:56,625 It's 372 00:12:57,245 --> 00:12:57,745 amazing. 373 00:12:58,524 --> 00:12:59,485 Yes. Yeah. You, 374 00:13:00,605 --> 00:13:02,845 you got someone's attention, and they're getting other 375 00:13:02,845 --> 00:13:05,245 people's attention. That's for sure. Yeah. Yeah. Something 376 00:13:05,245 --> 00:13:06,225 like that's word-of-mouth. 377 00:13:06,605 --> 00:13:09,184 It's funny. I had one listener 378 00:13:09,870 --> 00:13:12,190 email me. He says, he says, you got 379 00:13:12,190 --> 00:13:14,450 competition, and it's there's another daily 380 00:13:15,149 --> 00:13:19,889 Traverse City show Yeah. Here, and it's 100% 381 00:13:19,950 --> 00:13:20,450 AI. 382 00:13:21,629 --> 00:13:23,634 He says he's like, yeah. You don't have 383 00:13:23,634 --> 00:13:24,855 any real competition. 384 00:13:25,875 --> 00:13:29,154 So So is is the voice AI with, 385 00:13:29,154 --> 00:13:30,215 like, a script? 386 00:13:30,754 --> 00:13:31,254 Everything's 387 00:13:31,555 --> 00:13:33,715 AI. I mean, it I think the AI 388 00:13:33,715 --> 00:13:35,254 even generates a script. 389 00:13:35,740 --> 00:13:38,240 You know? I I so it's it's interesting. 390 00:13:39,100 --> 00:13:41,899 I've listened to it. It's it it's got 391 00:13:41,899 --> 00:13:43,679 good information in it. But 392 00:13:44,299 --> 00:13:45,899 That would not be a show for me. 393 00:13:45,899 --> 00:13:47,179 I I I, you know, I wanna listen 394 00:13:47,179 --> 00:13:49,040 to people, not not the AI. 395 00:13:50,225 --> 00:13:52,704 You know? Not that against AI. AI is 396 00:13:52,704 --> 00:13:54,544 good at what it's good at. But it 397 00:13:54,704 --> 00:13:58,245 yet, it's it's not good for content creation 398 00:13:58,945 --> 00:13:59,445 completely. 399 00:14:00,304 --> 00:14:02,704 And, also, AI is only as good as, 400 00:14:02,704 --> 00:14:05,279 like, you make it be sometimes. Yeah. You 401 00:14:05,279 --> 00:14:07,039 know, the first thing that AI spits out 402 00:14:07,039 --> 00:14:07,539 is 403 00:14:08,240 --> 00:14:09,059 not always 404 00:14:09,679 --> 00:14:10,419 the smartest. 405 00:14:10,960 --> 00:14:11,460 Yeah. 406 00:14:11,839 --> 00:14:14,399 You you cannot solely rely on it. It 407 00:14:14,399 --> 00:14:14,879 is a 408 00:14:15,855 --> 00:14:16,754 it's a baby. 409 00:14:17,134 --> 00:14:19,695 Yep. It's a giant foot baby right now, 410 00:14:19,695 --> 00:14:20,595 but it's still 411 00:14:21,134 --> 00:14:22,195 in its infancy. 412 00:14:22,815 --> 00:14:24,654 Yep. So I got a question for you. 413 00:14:24,654 --> 00:14:27,134 You're the marketing specialist. How would I get 414 00:14:27,134 --> 00:14:29,875 the word out about my niche podcast? 415 00:14:31,129 --> 00:14:32,970 That is where you, 416 00:14:33,929 --> 00:14:36,750 you tap into the community that already exists. 417 00:14:37,850 --> 00:14:39,950 You know, you can make sure that you're 418 00:14:40,250 --> 00:14:40,750 participating 419 00:14:41,210 --> 00:14:41,870 in those 420 00:14:42,945 --> 00:14:45,665 platforms on social media already. You're not just 421 00:14:45,665 --> 00:14:48,304 shoving a new show down their throat saying, 422 00:14:48,304 --> 00:14:49,684 here, go listen to this. 423 00:14:50,225 --> 00:14:52,144 You gotta you gotta prove yourself a little 424 00:14:52,144 --> 00:14:53,904 bit before then, and that is just kind 425 00:14:53,904 --> 00:14:55,504 of the world that we live in nowadays 426 00:14:55,504 --> 00:14:58,320 because everything is an ad. Yeah. And, we're 427 00:14:58,320 --> 00:14:59,700 all just overlooking it. 428 00:15:00,320 --> 00:15:00,820 So 429 00:15:01,200 --> 00:15:02,899 I would say definitely that, 430 00:15:04,399 --> 00:15:06,559 you know, just just share the word on 431 00:15:06,559 --> 00:15:08,559 whatever social platforms you're on, but make a 432 00:15:08,559 --> 00:15:10,579 presence for yourself before that. 433 00:15:11,335 --> 00:15:13,414 Yeah. What I've always said in the past 434 00:15:13,414 --> 00:15:14,695 is, you know, if you're gonna get on 435 00:15:14,695 --> 00:15:17,195 an online community about your niche 436 00:15:17,654 --> 00:15:19,654 to promote the fact you have a podcast, 437 00:15:19,654 --> 00:15:22,075 go in there and be useful first. Yes. 438 00:15:22,134 --> 00:15:24,294 You let them know you and then say, 439 00:15:24,294 --> 00:15:25,660 you know and and then, you know, someone 440 00:15:25,660 --> 00:15:27,500 asked a question about a certain subject and 441 00:15:27,500 --> 00:15:29,180 you had an episode about it, you say, 442 00:15:29,180 --> 00:15:30,080 hey. You know, 443 00:15:30,620 --> 00:15:32,700 I did an episode about this and check 444 00:15:32,700 --> 00:15:34,379 it out. You know, something like that. Don't 445 00:15:34,379 --> 00:15:36,220 just come into a group brand new and 446 00:15:36,220 --> 00:15:38,139 say, hey. I got a podcast. Listen to 447 00:15:38,139 --> 00:15:40,560 it. You know? That just doesn't work. 448 00:15:40,914 --> 00:15:43,975 The useful. That's that's the important part. Yeah. 449 00:15:44,195 --> 00:15:46,554 Yeah. Don't don't be a a spammer. Be 450 00:15:46,554 --> 00:15:47,575 a use useful 451 00:15:48,195 --> 00:15:49,735 participant in the community. 452 00:15:50,355 --> 00:15:51,894 Yeah. I'd say do that. 453 00:15:52,754 --> 00:15:55,394 If there are other shows that are somewhat 454 00:15:55,394 --> 00:15:57,700 in your niche, you know, you can always 455 00:15:57,700 --> 00:15:58,600 try the 456 00:15:59,300 --> 00:16:00,519 the advert the 457 00:16:01,300 --> 00:16:03,460 Promo swap. Advertisement at the beginning. Yeah. The 458 00:16:03,460 --> 00:16:04,360 promo swap. 459 00:16:05,379 --> 00:16:07,000 That one's easy enough to do. 460 00:16:07,779 --> 00:16:09,860 Or even a feed drop. I've I've done 461 00:16:09,860 --> 00:16:12,045 that before where you put one of your 462 00:16:12,045 --> 00:16:14,045 episodes in somebody else's feed, and you put 463 00:16:14,045 --> 00:16:15,184 one of theirs in yours. 464 00:16:15,565 --> 00:16:18,125 Yeah. Not done a lot lately, but you 465 00:16:18,125 --> 00:16:20,445 know? It it definitely still happens with the 466 00:16:20,445 --> 00:16:22,684 bigger networks. Like, NPR will do it. Wondery 467 00:16:22,684 --> 00:16:23,504 will do it. 468 00:16:24,299 --> 00:16:27,259 I would assume Barstool does it. Like, it's 469 00:16:27,340 --> 00:16:28,860 they're gonna do it for their own shows. 470 00:16:28,860 --> 00:16:29,360 Absolutely. 471 00:16:30,220 --> 00:16:31,360 So that one's easy. 472 00:16:31,820 --> 00:16:32,320 And, 473 00:16:32,940 --> 00:16:34,399 you're never gonna beat word-of-mouth. 474 00:16:35,660 --> 00:16:38,365 You're really not. Word-of-mouth, you know, especially with 475 00:16:38,365 --> 00:16:41,565 the hyperlocal. It's, it's so this showed to, 476 00:16:41,565 --> 00:16:43,745 you know, they talked about the weather today. 477 00:16:44,045 --> 00:16:45,345 Mhmm. You know, whatever. 478 00:16:46,125 --> 00:16:48,809 Reach out to the existing platforms, like, in 479 00:16:48,809 --> 00:16:50,350 that niche as well. 480 00:16:50,809 --> 00:16:53,049 You know, like, I think one of the 481 00:16:53,049 --> 00:16:56,029 Columbus podcasts that I found was because 482 00:16:56,970 --> 00:16:57,950 they were tagged 483 00:16:58,330 --> 00:17:01,049 in a Columbus account that I already follow 484 00:17:01,049 --> 00:17:01,629 on Instagram. 485 00:17:02,595 --> 00:17:04,315 And they were like, hey. There's this new 486 00:17:04,315 --> 00:17:07,015 podcast. Give it a listen. You know? Otherwise, 487 00:17:07,075 --> 00:17:08,055 I I don't know 488 00:17:08,755 --> 00:17:10,055 if I would've found it. 489 00:17:10,434 --> 00:17:10,934 Right. 490 00:17:12,515 --> 00:17:13,234 Yeah. It's, 491 00:17:13,795 --> 00:17:15,015 like I said, it you know, 492 00:17:15,529 --> 00:17:16,509 just be creative. 493 00:17:17,049 --> 00:17:19,289 Again, you know, be useful, be in the 494 00:17:19,289 --> 00:17:19,789 community, 495 00:17:21,049 --> 00:17:21,950 of your niche. 496 00:17:23,369 --> 00:17:24,829 You know, don't don't do, 497 00:17:26,250 --> 00:17:27,835 what do they call it? Clickbait 498 00:17:28,134 --> 00:17:30,075 eat topics, you know, or clickbaity 499 00:17:30,375 --> 00:17:30,875 titles 500 00:17:31,815 --> 00:17:33,654 in your show. Yeah. Yeah. You see that 501 00:17:33,654 --> 00:17:34,934 on YouTube a lot more than you do 502 00:17:34,934 --> 00:17:37,115 in podcasting. You know? But, 503 00:17:37,575 --> 00:17:40,055 you know, it can happen in podcasting as 504 00:17:40,055 --> 00:17:42,779 well. And and, you know, if if if 505 00:17:42,779 --> 00:17:45,100 it's in your title, talk about that thing. 506 00:17:45,100 --> 00:17:46,160 Don't talk about 507 00:17:46,779 --> 00:17:47,840 10 other things. 508 00:17:48,859 --> 00:17:51,259 I think that's totally a side thing from 509 00:17:51,259 --> 00:17:51,900 marketing. But 510 00:17:53,019 --> 00:17:54,700 No. But that is part of what I 511 00:17:54,700 --> 00:17:56,619 was saying before. Like, everything is an ad 512 00:17:56,619 --> 00:17:57,759 nowadays, so 513 00:17:58,804 --> 00:17:59,304 don't 514 00:17:59,605 --> 00:18:01,304 don't rub people the wrong 515 00:18:01,605 --> 00:18:03,525 way. Because if you are and you're trying 516 00:18:03,525 --> 00:18:04,025 to, 517 00:18:04,724 --> 00:18:07,045 you know, kinda rage bait them a little 518 00:18:07,045 --> 00:18:10,644 bit Mhmm. There that's gonna backfire on you. 519 00:18:10,644 --> 00:18:12,325 We're just kind of in that age right 520 00:18:12,325 --> 00:18:14,265 now where that's not really gonna work. 521 00:18:14,859 --> 00:18:17,259 Yep. And, you know, the ads. Oh my 522 00:18:17,259 --> 00:18:17,759 gosh. 523 00:18:18,460 --> 00:18:22,059 I get so frustrated with Cannot escape them. 524 00:18:22,059 --> 00:18:24,859 Yeah. Ill ill placed ads too. You know? 525 00:18:24,859 --> 00:18:28,460 It's like, you know, you're you're listening to 526 00:18:28,460 --> 00:18:29,599 a show about 527 00:18:31,095 --> 00:18:32,154 whatever, fishing, 528 00:18:32,855 --> 00:18:34,795 and you get an ad for 529 00:18:35,815 --> 00:18:36,875 something financial. 530 00:18:37,575 --> 00:18:40,295 Well, okay. I don't need to switch banks. 531 00:18:40,295 --> 00:18:42,855 I'm listening about fishing. I'm kinda trying to 532 00:18:42,855 --> 00:18:46,140 forget my financial woes if I'm, you know, 533 00:18:46,619 --> 00:18:48,539 like podcast. I don't wanna worry about bills. 534 00:18:48,539 --> 00:18:50,000 Come on. Yeah. Leave me alone. 535 00:18:52,299 --> 00:18:54,619 But, you know, there's ads everywhere, and they're 536 00:18:54,619 --> 00:18:55,119 incessant. 537 00:18:55,980 --> 00:18:57,579 You know, I I don't know what it's 538 00:18:57,579 --> 00:18:59,279 like in Ohio, but in Michigan, 539 00:19:00,765 --> 00:19:03,744 every ad break on our traditional TV station 540 00:19:03,805 --> 00:19:07,265 is or a radio station is some casino 541 00:19:07,565 --> 00:19:08,065 app. 542 00:19:09,805 --> 00:19:11,884 They are just in you know, just 543 00:19:12,445 --> 00:19:13,404 you know? And and 544 00:19:14,500 --> 00:19:17,799 Yeah. Sports Kings is Yeah. Living large here. 545 00:19:18,019 --> 00:19:20,679 Yeah. Draft Kings. Yeah. We get MGM, 546 00:19:21,619 --> 00:19:22,119 BetMGM. 547 00:19:22,819 --> 00:19:25,480 That's ad is just all the time. 548 00:19:25,940 --> 00:19:27,480 And, you know, even our programmatic 549 00:19:27,859 --> 00:19:30,265 ads from Blueberry sometimes get some of those 550 00:19:30,265 --> 00:19:31,805 casino ads in there, 551 00:19:33,144 --> 00:19:35,865 just just happens. You know? They they they're 552 00:19:35,865 --> 00:19:36,684 the high bidder. 553 00:19:37,065 --> 00:19:38,365 You know as a podcaster 554 00:19:38,984 --> 00:19:40,605 how a listener feels 555 00:19:41,065 --> 00:19:43,640 with with just consuming any type of content 556 00:19:43,640 --> 00:19:46,140 nowadays. So the stuff that annoys you 557 00:19:46,599 --> 00:19:48,759 is probably going to annoy other people as 558 00:19:48,759 --> 00:19:50,619 well. So try to avoid 559 00:19:51,320 --> 00:19:52,140 those things. 560 00:19:52,759 --> 00:19:54,279 I I think that's what it comes down 561 00:19:54,279 --> 00:19:55,980 to. Right. And 562 00:19:56,305 --> 00:19:58,464 this is this is off topic, and we've 563 00:19:58,464 --> 00:20:00,164 mentioned it before. But, 564 00:20:00,945 --> 00:20:03,525 if I land on your podcast website, 565 00:20:03,825 --> 00:20:05,585 if you use a website, you don't always 566 00:20:05,585 --> 00:20:07,025 have to. But if I land on your 567 00:20:07,025 --> 00:20:09,569 podcast website and immediately a big pop up 568 00:20:09,569 --> 00:20:11,490 comes up in my face, sign up for 569 00:20:11,490 --> 00:20:12,150 our newsletter. 570 00:20:13,490 --> 00:20:14,230 I'm leaving. 571 00:20:14,609 --> 00:20:16,529 I'm sorry. I, you know, I don't know 572 00:20:16,529 --> 00:20:18,769 you yet. I'm not gonna put my email 573 00:20:18,769 --> 00:20:21,029 address in there. But, anyway, that's off topic. 574 00:20:21,865 --> 00:20:25,244 That's that's your little pet peeve for websites, 575 00:20:25,304 --> 00:20:28,284 and mine is just poor information on there. 576 00:20:28,345 --> 00:20:30,424 Yeah. Get to the point and make make 577 00:20:30,424 --> 00:20:31,164 it right. 578 00:20:31,865 --> 00:20:33,865 Yeah. Get to the point. You know, an 579 00:20:33,865 --> 00:20:36,720 itch doesn't really limit you. It it just 580 00:20:36,720 --> 00:20:38,179 keeps you focused in, 581 00:20:38,799 --> 00:20:41,140 what you have to say, make it meaningful. 582 00:20:42,000 --> 00:20:42,500 And 583 00:20:42,880 --> 00:20:44,640 I think there's a a quote you put 584 00:20:44,640 --> 00:20:46,659 in the, show notes here. 585 00:20:47,279 --> 00:20:50,720 Small ponds equals easier to become the big 586 00:20:50,720 --> 00:20:51,220 fish. 587 00:20:52,345 --> 00:20:53,644 It really, really is. 588 00:20:55,544 --> 00:20:57,164 We love working with podcasters 589 00:20:57,464 --> 00:20:59,884 of any size here at Blueberry, but especially, 590 00:21:00,424 --> 00:21:02,585 I think the, the niche podcasts live in 591 00:21:02,585 --> 00:21:03,644 our heart. So, 592 00:21:03,944 --> 00:21:05,804 if you are looking to start a show, 593 00:21:06,105 --> 00:21:07,244 we're here to help. 594 00:21:08,640 --> 00:21:11,039 Yep. And, of course, for show notes and 595 00:21:11,039 --> 00:21:14,340 all the other informations about information about Blueberry 596 00:21:14,400 --> 00:21:16,480 and the podcasting world, you can take a 597 00:21:16,480 --> 00:21:19,119 look at podcastinsider.com. 598 00:21:19,119 --> 00:21:21,515 We'll always have everything there. Thanks, everyone. 599 00:21:22,934 --> 00:21:25,595 Thanks for joining us. Come back next week. 600 00:21:25,654 --> 00:21:29,174 And in the meantime, head to podcastinsider.com 601 00:21:29,174 --> 00:21:30,154 for more information, 602 00:21:30,535 --> 00:21:31,275 to subscribe, 603 00:21:32,134 --> 00:21:34,075 share, and read our show notes. 604 00:21:34,519 --> 00:21:36,539 To check out our latest suite of services 605 00:21:36,599 --> 00:21:39,659 and learn how Blueberry can help you leverage 606 00:21:39,879 --> 00:21:42,940 your podcast, visit blueberry.com. 607 00:21:43,000 --> 00:21:44,940 That's Blueberry without the e's. 608 00:21:45,240 --> 00:21:46,779 We couldn't afford the e's.