1 00:00:00,160 --> 00:00:03,779 Hey, everyone. I'm Dave Clements, customer relations and 2 00:00:03,839 --> 00:00:05,700 media specialist here at Blueberry. 3 00:00:06,240 --> 00:00:08,419 And I'm Mike Dell, the VP of customer 4 00:00:08,480 --> 00:00:08,980 relations. 5 00:00:09,279 --> 00:00:10,740 And today, we're gonna 6 00:00:11,039 --> 00:00:14,480 be diving into the biggest podcast platforms like 7 00:00:14,480 --> 00:00:15,699 Apple and Spotify 8 00:00:16,454 --> 00:00:19,274 and some non podcast platforms like YouTube. 9 00:00:19,655 --> 00:00:21,574 I know that's funny, but that's how it 10 00:00:21,574 --> 00:00:24,295 is. What they're doing right and where they 11 00:00:24,295 --> 00:00:25,595 might be missing the mark. 12 00:00:26,054 --> 00:00:26,954 Because podcasting 13 00:00:27,335 --> 00:00:30,629 is always changing, and there's always something new, 14 00:00:30,629 --> 00:00:31,689 whether it's monetization, 15 00:00:32,149 --> 00:00:32,649 analytics, 16 00:00:32,950 --> 00:00:33,450 discovery, 17 00:00:33,909 --> 00:00:35,750 and all of these platforms that we're gonna 18 00:00:35,750 --> 00:00:38,629 talk about. They're actually shaping how creators are 19 00:00:38,629 --> 00:00:39,609 reaching their audiences. 20 00:00:40,715 --> 00:00:41,215 Exactly. 21 00:00:41,594 --> 00:00:43,994 Understanding the pros and cons will help you 22 00:00:43,994 --> 00:00:45,615 choose where to focus your energy 23 00:00:46,155 --> 00:00:48,635 and what tools to trust and what not 24 00:00:48,635 --> 00:00:49,534 to worry about. 25 00:00:50,875 --> 00:00:53,755 You're listening to Podcast Insider hosted by Mike 26 00:00:53,755 --> 00:00:56,270 Dell, Dave Clements, and Mackenzie Bennett from the 27 00:00:56,270 --> 00:00:59,950 Blueberry team, bringing you weekly insights, advice, and 28 00:00:59,950 --> 00:01:02,289 insider tips and tricks to help you start, 29 00:01:02,429 --> 00:01:05,390 grow, and thrive through podcasting with all the 30 00:01:05,390 --> 00:01:08,129 support of your team here at Blueberry Podcasting. 31 00:01:08,895 --> 00:01:10,754 Welcome. Let's dive in. 32 00:01:11,694 --> 00:01:12,834 As the podcasting 33 00:01:13,135 --> 00:01:15,555 landscape evolves, creators are navigating 34 00:01:16,174 --> 00:01:18,734 all the changed things. There's not a whole 35 00:01:18,734 --> 00:01:21,370 lot of new platforms, but but there are 36 00:01:21,370 --> 00:01:24,090 the different softwares and everything. And I like 37 00:01:24,090 --> 00:01:25,870 to break it down this way. There's 38 00:01:27,290 --> 00:01:29,230 podcast apps, which their 39 00:01:29,850 --> 00:01:32,109 main focus is podcasting, 40 00:01:32,890 --> 00:01:35,450 and then there's apps that do other things 41 00:01:35,450 --> 00:01:36,944 that added podcasting 42 00:01:37,325 --> 00:01:38,465 for whatever reason. 43 00:01:39,004 --> 00:01:40,064 You know, Spotify, 44 00:01:40,444 --> 00:01:42,224 even though it's a fairly large 45 00:01:42,525 --> 00:01:45,825 platform for podcast listening, is a music service. 46 00:01:46,125 --> 00:01:47,984 So it isn't really a 47 00:01:48,685 --> 00:01:49,185 podcast 48 00:01:49,645 --> 00:01:51,569 app in the traditional sense, 49 00:01:52,370 --> 00:01:55,090 but, again, we include it because it is 50 00:01:55,090 --> 00:01:57,189 important just like any of the other ones. 51 00:01:57,569 --> 00:01:58,549 Quick breakdown. 52 00:01:59,010 --> 00:02:01,650 I'll take Apple here. Apple Podcasts is a 53 00:02:01,650 --> 00:02:02,150 classic 54 00:02:02,769 --> 00:02:03,829 podcast app 55 00:02:04,355 --> 00:02:05,094 Well, it's a directory 56 00:02:05,954 --> 00:02:09,395 and has a very wide listener base. Apple 57 00:02:09,395 --> 00:02:12,034 only. Actually, not so much now. They do 58 00:02:12,034 --> 00:02:14,215 PWA, but that's too geeky. 59 00:02:14,594 --> 00:02:16,615 The analytics that they collect 60 00:02:17,240 --> 00:02:18,219 are kinda limited 61 00:02:18,520 --> 00:02:21,560 only to people that use Apple Podcasts, so 62 00:02:21,560 --> 00:02:23,879 it doesn't show you anything that happens anywhere 63 00:02:23,879 --> 00:02:27,340 else like Blueberry does. And their subscription model 64 00:02:27,400 --> 00:02:30,379 is handy, but it it benefits Apple more 65 00:02:30,439 --> 00:02:33,155 than every podcaster. Now there's some that are 66 00:02:33,155 --> 00:02:34,694 making some good money there. 67 00:02:35,555 --> 00:02:38,215 And if we talk about Spotify, Mike mentioned 68 00:02:38,514 --> 00:02:40,615 it's a good place for discovery, 69 00:02:41,075 --> 00:02:42,055 but it's primarily 70 00:02:42,355 --> 00:02:43,974 a music app. So it's 71 00:02:44,355 --> 00:02:46,180 it's closed in what you would call a 72 00:02:46,180 --> 00:02:47,000 walled garden. 73 00:02:47,300 --> 00:02:49,780 And Spotify has a great algorithm. So if 74 00:02:49,780 --> 00:02:53,000 you're listening to music, you might get suggested 75 00:02:53,139 --> 00:02:53,639 podcasts 76 00:02:54,340 --> 00:02:57,134 that you may be interested in listening to. 77 00:02:57,375 --> 00:02:59,294 If you're listening to podcasts, you're gonna get 78 00:02:59,294 --> 00:03:02,254 recommended other podcasts. That's one thing Spotify has 79 00:03:02,254 --> 00:03:02,754 done 80 00:03:03,215 --> 00:03:06,275 very well is their personalized recommendations, 81 00:03:07,215 --> 00:03:09,954 and they even have tools that they're developing 82 00:03:10,014 --> 00:03:11,360 wrapped and things like 83 00:03:11,659 --> 00:03:14,480 that. Plus, they're also expanding some things. So 84 00:03:14,620 --> 00:03:16,700 they're doing, like, polls and q and a 85 00:03:16,700 --> 00:03:19,900 features within their services. If you were a 86 00:03:19,900 --> 00:03:20,960 Spotify podcaster, 87 00:03:21,740 --> 00:03:23,260 maybe there are some things you could use 88 00:03:23,260 --> 00:03:25,120 there. But the downside 89 00:03:25,580 --> 00:03:26,240 is that 90 00:03:26,775 --> 00:03:27,435 when it comes 91 00:03:27,974 --> 00:03:30,235 to their stats, it's actually pretty 92 00:03:30,534 --> 00:03:31,034 limited. 93 00:03:31,574 --> 00:03:32,074 Apple, 94 00:03:32,455 --> 00:03:35,114 they're only measuring what is on their platform, 95 00:03:35,574 --> 00:03:37,254 and I'll be honest, a lot of it's 96 00:03:37,254 --> 00:03:37,754 inflated. 97 00:03:38,294 --> 00:03:41,140 So can you trust it? Maybe not. And 98 00:03:41,439 --> 00:03:43,540 some podcasters, when they are exclusive 99 00:03:43,920 --> 00:03:44,740 to Spotify, 100 00:03:45,599 --> 00:03:47,460 they will have their episodes locked 101 00:03:47,840 --> 00:03:48,340 behind 102 00:03:48,640 --> 00:03:50,580 Spotify only access. So 103 00:03:50,960 --> 00:03:54,260 if you're listening on Apple or another podcast 104 00:03:54,400 --> 00:03:56,844 app and one of your favorite creators 105 00:03:57,384 --> 00:04:00,504 drops an exclusive episode for Spotify, it's time 106 00:04:00,504 --> 00:04:02,025 for you to go over to Spotify and 107 00:04:02,025 --> 00:04:05,405 either use their free app with ads or 108 00:04:05,465 --> 00:04:06,925 pay their premium subscription. 109 00:04:08,219 --> 00:04:10,860 Yeah. And the thing about that also is 110 00:04:10,860 --> 00:04:14,139 they do host some podcasts. They bought Anchor 111 00:04:14,139 --> 00:04:16,300 platform, and that was pretty big for a 112 00:04:16,300 --> 00:04:18,699 while, not so much anymore. But they do 113 00:04:18,699 --> 00:04:19,199 that. 114 00:04:19,740 --> 00:04:21,199 The problem is that 115 00:04:22,115 --> 00:04:22,935 by default, 116 00:04:23,394 --> 00:04:25,814 there's no open RSS feed from 117 00:04:26,354 --> 00:04:28,914 Spotify for creators is what their new name 118 00:04:28,914 --> 00:04:29,735 for it is, 119 00:04:30,194 --> 00:04:33,574 and that limits your distribution to just Spotify. 120 00:04:34,389 --> 00:04:37,350 Yeah. I remember a few years ago, Marvel, 121 00:04:37,350 --> 00:04:39,430 because I'm big into comic books and superheroes 122 00:04:39,430 --> 00:04:41,830 and that kind of stuff. Marvel had a 123 00:04:41,830 --> 00:04:43,850 partnership or a deal with them where 124 00:04:44,230 --> 00:04:46,710 they had a limited run series that was 125 00:04:46,710 --> 00:04:49,125 only on Spotify. And I was like, 126 00:04:49,685 --> 00:04:51,685 I don't use Spotify enough to download the 127 00:04:51,685 --> 00:04:54,264 app or even visit the website. I have 128 00:04:55,285 --> 00:04:58,425 my listening planned for the day through primarily 129 00:04:58,485 --> 00:05:00,725 one app. I missed out on that until, 130 00:05:00,725 --> 00:05:01,384 I think, 131 00:05:01,699 --> 00:05:03,779 six to eight months later, you could find 132 00:05:03,779 --> 00:05:06,019 it in your actual podcast apps because it 133 00:05:06,019 --> 00:05:07,479 was distributed with RSS. 134 00:05:08,100 --> 00:05:10,680 That's the whole thing is you wanna have 135 00:05:10,899 --> 00:05:13,300 that RSS feed because that gives you the 136 00:05:13,300 --> 00:05:15,879 most control over your podcast. 137 00:05:16,644 --> 00:05:17,944 Let's talk about YouTube. 138 00:05:18,404 --> 00:05:21,125 YouTube is great for video. That's what they 139 00:05:21,125 --> 00:05:22,904 do. They're a video platform. 140 00:05:23,524 --> 00:05:24,904 There's nothing wrong 141 00:05:25,365 --> 00:05:28,104 with having a video of your 142 00:05:28,404 --> 00:05:28,904 podcast 143 00:05:29,604 --> 00:05:30,104 there. 144 00:05:30,639 --> 00:05:33,680 You don't originate a podcast on YouTube. Now 145 00:05:33,680 --> 00:05:34,339 you could 146 00:05:34,639 --> 00:05:36,240 have a YouTube channel and call it a 147 00:05:36,240 --> 00:05:38,720 podcast, and that's fine. The listeners don't care. 148 00:05:38,720 --> 00:05:41,060 The viewers don't care. Call it a podcast. 149 00:05:41,120 --> 00:05:41,939 We don't care. 150 00:05:42,400 --> 00:05:43,779 But it's not going anywhere. 151 00:05:44,314 --> 00:05:46,954 It's gonna be on YouTube. But YouTube is 152 00:05:47,194 --> 00:05:49,435 they got a massive reach. There's nothing at 153 00:05:49,435 --> 00:05:51,914 all wrong with having a YouTube channel. It's 154 00:05:51,914 --> 00:05:52,414 just 155 00:05:52,875 --> 00:05:54,495 in the traditional podcasting 156 00:05:55,435 --> 00:05:58,290 realm, that's not what they're doing. They do 157 00:05:58,290 --> 00:06:01,089 have YouTube Music, which a lot of users 158 00:06:01,089 --> 00:06:03,169 use to listen to music. They also have 159 00:06:03,169 --> 00:06:04,709 a podcast section, and 160 00:06:05,250 --> 00:06:06,389 it's pretty good. 161 00:06:07,250 --> 00:06:08,850 To be honest with you, it's as good 162 00:06:08,850 --> 00:06:10,310 as Spotify. But, 163 00:06:10,774 --> 00:06:13,595 you know, the main purpose of that to 164 00:06:13,735 --> 00:06:16,855 most hardcore podcast listeners is, hey. I discovered 165 00:06:16,855 --> 00:06:18,855 a podcast when I was listening to some 166 00:06:18,855 --> 00:06:19,355 music. 167 00:06:19,814 --> 00:06:21,654 I'm gonna go over to my podcast app 168 00:06:21,654 --> 00:06:22,154 and 169 00:06:22,949 --> 00:06:25,509 subscribe to it. I'm not gonna continue listening 170 00:06:25,509 --> 00:06:28,649 to it here, but not everybody's the same. 171 00:06:28,709 --> 00:06:30,169 That's and that's the thing. 172 00:06:30,470 --> 00:06:32,229 We don't care where you listen as long 173 00:06:32,229 --> 00:06:35,189 as you listen. Again, I'm torn because I 174 00:06:35,189 --> 00:06:35,689 really 175 00:06:36,444 --> 00:06:37,904 think that there's a distinction 176 00:06:38,205 --> 00:06:40,625 between things that are delivered via RSS 177 00:06:41,644 --> 00:06:44,285 and things that are not. And there's not 178 00:06:44,285 --> 00:06:47,185 anything wrong with also distributing 179 00:06:47,685 --> 00:06:48,185 non 180 00:06:48,685 --> 00:06:50,944 RSS, like on YouTube or 181 00:06:51,509 --> 00:06:52,729 television, radio. 182 00:06:53,189 --> 00:06:55,669 All of those are different delivery methods of 183 00:06:55,750 --> 00:06:57,370 and it could be the same content. 184 00:06:58,229 --> 00:07:00,729 Your podcast can be a YouTube channel. 185 00:07:01,110 --> 00:07:03,990 Your YouTube channel can be a podcast, and 186 00:07:03,990 --> 00:07:06,884 there's no problem with doing both. 187 00:07:07,365 --> 00:07:09,225 Yeah. I think it just comes down to 188 00:07:09,605 --> 00:07:12,425 when you're looking at Spotify and YouTube, 189 00:07:13,045 --> 00:07:14,904 there's there are some limitations 190 00:07:15,205 --> 00:07:16,425 there. Like, 191 00:07:16,884 --> 00:07:18,564 one thing that we haven't talked about is 192 00:07:18,564 --> 00:07:21,290 the fact that if you are an audio 193 00:07:21,430 --> 00:07:23,529 only show, you can 194 00:07:23,990 --> 00:07:25,449 use your RSS feed 195 00:07:26,069 --> 00:07:29,350 and put that audio show onto YouTube. That's 196 00:07:29,350 --> 00:07:30,250 another method. 197 00:07:30,629 --> 00:07:31,129 But, 198 00:07:31,795 --> 00:07:33,634 you know, there are pros and cons to 199 00:07:33,634 --> 00:07:36,355 at least these last two. Like, Apple's pretty 200 00:07:36,355 --> 00:07:37,975 open because they're using 201 00:07:38,595 --> 00:07:40,295 RSS, which is an open 202 00:07:40,675 --> 00:07:42,835 I don't wanna say platform. It's just an 203 00:07:42,915 --> 00:07:46,134 Standard. Open standard. Yeah. An open delivery method. 204 00:07:46,410 --> 00:07:47,930 And it's not to say that there's 205 00:07:48,569 --> 00:07:50,750 that Spotify or YouTube are bad. 206 00:07:51,050 --> 00:07:52,889 I think, like, Mike and I over the 207 00:07:52,889 --> 00:07:54,430 years, we've we've 208 00:07:55,050 --> 00:07:57,610 put shows on to Spotify. We've taken shows 209 00:07:57,610 --> 00:08:00,029 off of Spotify. Just is it doing well? 210 00:08:00,375 --> 00:08:02,055 Or how do we feel about Spotify that 211 00:08:02,055 --> 00:08:03,814 week? You and I spent an awful lot 212 00:08:03,814 --> 00:08:05,675 of time being Spotify support. 213 00:08:06,375 --> 00:08:07,194 That's true. 214 00:08:07,654 --> 00:08:09,574 So, yeah, just kinda keep that in mind 215 00:08:09,574 --> 00:08:12,214 as you're I think, personally, I think it's 216 00:08:12,214 --> 00:08:14,475 good to be everywhere you can be, 217 00:08:14,775 --> 00:08:15,275 but 218 00:08:16,560 --> 00:08:19,039 don't overextend yourself. If it's easy to get 219 00:08:19,039 --> 00:08:22,240 your RSS feed on Spotify, do that. If 220 00:08:22,240 --> 00:08:24,000 it's easy to do it on YouTube, do 221 00:08:24,000 --> 00:08:25,060 that. And it is. 222 00:08:25,680 --> 00:08:28,319 But don't have the video component unless you 223 00:08:28,319 --> 00:08:29,204 have the time. 224 00:08:29,604 --> 00:08:32,564 Yeah. You know? Video is huge as far 225 00:08:32,564 --> 00:08:34,584 as amount of time extra 226 00:08:35,125 --> 00:08:36,105 you're gonna spend 227 00:08:36,565 --> 00:08:38,745 doing that. Boy, do I know that. 228 00:08:39,204 --> 00:08:41,764 Yeah. Dave Dave's kind of our YouTube guy. 229 00:08:41,764 --> 00:08:44,740 So Yeah. Yeah. The cool thing, though, with 230 00:08:44,740 --> 00:08:45,559 all of these 231 00:08:45,940 --> 00:08:48,199 is that Blueberry hosting integrates 232 00:08:48,579 --> 00:08:49,079 seamlessly 233 00:08:49,699 --> 00:08:51,720 with all of them. We give you instructions 234 00:08:52,259 --> 00:08:54,519 in Apple and Spotify's cases. You can 235 00:08:54,924 --> 00:08:57,825 submit your show directly from the Blueberry dashboard, 236 00:08:58,445 --> 00:09:01,485 and you're still in control of the feed. 237 00:09:01,485 --> 00:09:02,924 So if you ever wanna take it off 238 00:09:02,924 --> 00:09:05,165 of a place, you can do that. Super 239 00:09:05,165 --> 00:09:05,665 simple. 240 00:09:06,045 --> 00:09:08,139 Yeah. And now, you know, let's make a 241 00:09:08,139 --> 00:09:10,220 little bit of a distinction between video and 242 00:09:10,220 --> 00:09:11,279 audio podcasting. 243 00:09:12,379 --> 00:09:15,500 A video podcasting, and I'm talking about delivering 244 00:09:15,500 --> 00:09:17,440 video via RSS feed, 245 00:09:18,460 --> 00:09:20,560 will never get to YouTube. 246 00:09:20,904 --> 00:09:23,404 Or I shouldn't say never. As of currently, 247 00:09:23,945 --> 00:09:27,225 YouTube will not take video via RSS feed 248 00:09:27,225 --> 00:09:28,445 and neither will Spotify. 249 00:09:29,144 --> 00:09:31,144 So if you want to do a video 250 00:09:31,144 --> 00:09:32,365 RSS podcast, 251 00:09:32,825 --> 00:09:34,985 then, you know, Blueberry has all the tools 252 00:09:34,985 --> 00:09:36,605 to make that happen if you want, 253 00:09:37,360 --> 00:09:39,459 That will be of limited distribution. 254 00:09:39,839 --> 00:09:41,839 A lot of the podcasting two point o 255 00:09:41,839 --> 00:09:43,459 apps through podcast index 256 00:09:44,000 --> 00:09:44,819 show video, 257 00:09:45,439 --> 00:09:48,079 and a lot of and Apple itself shows 258 00:09:48,079 --> 00:09:50,240 video, and a lot of the apps that 259 00:09:50,240 --> 00:09:52,644 also use Apple as a directory do, but 260 00:09:52,644 --> 00:09:54,325 they're all the minor apps. None of the 261 00:09:54,325 --> 00:09:56,825 really big ones are gonna take video 262 00:09:57,284 --> 00:09:58,264 other than Apple. 263 00:09:58,884 --> 00:10:01,125 But and there's nothing wrong with that. Just 264 00:10:01,125 --> 00:10:03,605 know that if you want full distribution on 265 00:10:03,605 --> 00:10:05,144 video, you do the RSS. 266 00:10:06,080 --> 00:10:06,740 You do 267 00:10:07,120 --> 00:10:09,840 direct upload to Spotify and direct upload to 268 00:10:09,840 --> 00:10:10,340 YouTube. 269 00:10:10,799 --> 00:10:12,799 You got it all covered. And there's nothing 270 00:10:12,799 --> 00:10:14,879 wrong with that. I'm not against any of 271 00:10:14,879 --> 00:10:15,379 that. 272 00:10:15,919 --> 00:10:17,539 It's just know how much extra 273 00:10:17,840 --> 00:10:20,080 work that's gonna be. Yeah. And like Mike 274 00:10:20,080 --> 00:10:21,139 said, Spotify 275 00:10:21,794 --> 00:10:22,294 allows 276 00:10:22,914 --> 00:10:23,414 video 277 00:10:23,794 --> 00:10:26,674 if you're using their service directly. Same thing 278 00:10:26,674 --> 00:10:27,414 with YouTube. 279 00:10:28,034 --> 00:10:30,534 But who knows? We could record this episode, 280 00:10:30,595 --> 00:10:33,414 and three months later, they're like, hey. Surprise. 281 00:10:34,129 --> 00:10:36,769 Here's a video for everybody. Yeah. And we'd 282 00:10:36,769 --> 00:10:38,950 be all for it. Yeah. So just 283 00:10:39,410 --> 00:10:41,330 this is why we're here, to keep you 284 00:10:41,330 --> 00:10:43,490 up to date on things like this. So 285 00:10:43,490 --> 00:10:45,350 make sure you're always paying attention. 286 00:10:46,450 --> 00:10:47,669 Last I checked, 287 00:10:48,524 --> 00:10:50,204 I I did some a little bit of 288 00:10:50,204 --> 00:10:51,424 research to see 289 00:10:51,884 --> 00:10:54,365 just how many places out there are there 290 00:10:54,365 --> 00:10:56,625 for people to listen to podcasts. 291 00:10:57,404 --> 00:10:59,324 And I'm not counting the web. I'm just 292 00:10:59,324 --> 00:11:00,865 counting apps and 293 00:11:01,485 --> 00:11:04,660 device directories, that kind of thing. It was 294 00:11:04,660 --> 00:11:06,440 about a 125 295 00:11:07,139 --> 00:11:07,720 different places 296 00:11:08,899 --> 00:11:11,240 that people could find your audio podcast. 297 00:11:12,899 --> 00:11:15,220 And, yeah, it's amazing. Some of them I've 298 00:11:15,220 --> 00:11:16,919 never even heard of. But 299 00:11:17,605 --> 00:11:18,424 the thing is 300 00:11:19,285 --> 00:11:21,205 and there's the strategy I say. When you 301 00:11:21,205 --> 00:11:24,164 first start podcasting or or if you've been 302 00:11:24,164 --> 00:11:27,465 podcasting forever, make sure you're in three places. 303 00:11:27,605 --> 00:11:28,504 Apple Podcasts, 304 00:11:28,884 --> 00:11:30,184 podcast index, 305 00:11:30,679 --> 00:11:33,320 which is not super well known, but it 306 00:11:33,320 --> 00:11:34,539 powers a lot of apps, 307 00:11:35,000 --> 00:11:35,500 and 308 00:11:36,279 --> 00:11:37,339 Spotify, unfortunately, 309 00:11:37,799 --> 00:11:39,419 because they are the third 310 00:11:39,879 --> 00:11:43,259 most used platform out there for podcast listening. 311 00:11:43,595 --> 00:11:46,154 But if you're in those three, you're gonna 312 00:11:46,154 --> 00:11:48,075 get about 95% 313 00:11:48,075 --> 00:11:48,815 of the potential 314 00:11:49,195 --> 00:11:49,695 audience. 315 00:11:50,075 --> 00:11:52,575 And in the Blueberry dashboard in our destinations, 316 00:11:52,795 --> 00:11:55,274 there's some that don't use either of those. 317 00:11:55,274 --> 00:11:56,975 IHeart and Pandora 318 00:11:57,835 --> 00:11:59,054 and Deezer and 319 00:11:59,420 --> 00:12:02,000 some of the Middle East and and India 320 00:12:02,620 --> 00:12:05,420 apps. Those don't use those directories, so you 321 00:12:05,420 --> 00:12:07,820 gotta go to them directly. But there's nothing 322 00:12:07,820 --> 00:12:09,660 wrong with being in any of those. In 323 00:12:09,660 --> 00:12:12,139 fact, we encourage you to be in in 324 00:12:12,139 --> 00:12:14,960 any of those. But let me make one 325 00:12:15,634 --> 00:12:18,134 caveat there. If you're doing a video 326 00:12:18,595 --> 00:12:20,595 on YouTube, so you have a full blown 327 00:12:20,595 --> 00:12:23,335 video channel for your podcast on YouTube, 328 00:12:24,754 --> 00:12:27,014 don't submit your RSS feed to YouTube 329 00:12:27,889 --> 00:12:29,429 because what'll happen 330 00:12:30,370 --> 00:12:33,169 and I'm talking about your audio RSS feed. 331 00:12:33,169 --> 00:12:35,649 What'll happen is each of your videos is 332 00:12:35,649 --> 00:12:38,049 gonna have a video version, and then right 333 00:12:38,049 --> 00:12:39,990 next to it will be an audio version 334 00:12:41,090 --> 00:12:42,789 with just a static image. 335 00:12:44,024 --> 00:12:45,804 That just makes your channel look funny. 336 00:12:46,504 --> 00:12:47,945 All you have to do is make sure 337 00:12:47,945 --> 00:12:50,504 you put all your podcast episodes that you 338 00:12:50,504 --> 00:12:52,204 upload as video on YouTube 339 00:12:53,464 --> 00:12:54,445 in a playlist, 340 00:12:55,144 --> 00:12:57,544 and make sure that playlist is designated a 341 00:12:57,544 --> 00:12:58,044 podcast. 342 00:12:58,379 --> 00:13:00,139 That way it'll show up in YouTube music 343 00:13:00,139 --> 00:13:00,879 as audio. 344 00:13:01,820 --> 00:13:03,340 Kind of a neat way of getting around 345 00:13:03,340 --> 00:13:04,940 it. So you get both best of both 346 00:13:04,940 --> 00:13:07,820 worlds that way. And, anyway so that's just 347 00:13:07,820 --> 00:13:10,424 my little soapbox about YouTube and, you know, 348 00:13:10,424 --> 00:13:12,845 certain things. We have a service called Vidapod, 349 00:13:13,065 --> 00:13:15,304 which is currently having issues, but it should 350 00:13:15,304 --> 00:13:18,504 be back sometime, where it's for video first 351 00:13:18,504 --> 00:13:19,004 creators. 352 00:13:19,544 --> 00:13:22,264 And then we create a audio version and 353 00:13:22,264 --> 00:13:24,764 put it out in an RSS feed automatically. 354 00:13:25,639 --> 00:13:27,799 That's all great, but then they see in 355 00:13:27,799 --> 00:13:30,840 destinations, YouTube. So then they submit that RSS 356 00:13:30,840 --> 00:13:33,320 feed to YouTube, and it causes a giant 357 00:13:33,320 --> 00:13:33,820 loop. 358 00:13:34,200 --> 00:13:35,899 Yep. Yeah. It's like a bad 359 00:13:36,279 --> 00:13:38,519 feedback loop, and we've run it a few 360 00:13:38,519 --> 00:13:41,375 times. So if you're using VidtoPod, don't submit 361 00:13:41,754 --> 00:13:44,415 your Blueberry feed to YouTube. 362 00:13:44,875 --> 00:13:47,514 Yeah. You're already there. Mess. Right. You're already 363 00:13:47,514 --> 00:13:48,014 there. 364 00:13:48,475 --> 00:13:51,215 What are they doing right? Talking about the 365 00:13:51,440 --> 00:13:54,019 platforms we're talking about. But putting podcasting 366 00:13:54,559 --> 00:13:57,759 into new audiences, I get that. Adding video 367 00:13:57,759 --> 00:14:00,159 options and interactive tools. Yeah. Some of them 368 00:14:00,159 --> 00:14:02,019 have video options as we discussed 369 00:14:02,799 --> 00:14:05,940 and making listening easier across devices. 370 00:14:06,434 --> 00:14:08,914 Yeah. That is nice. Like, especially if you 371 00:14:08,914 --> 00:14:11,815 are using YouTube or Spotify as your primary, 372 00:14:12,355 --> 00:14:15,475 quote, unquote, podcast app. Right. They make it 373 00:14:15,475 --> 00:14:18,115 for every device. So you can download the 374 00:14:18,115 --> 00:14:19,809 app, log in to your account, and you're 375 00:14:19,809 --> 00:14:22,210 good to go. I know, like, I love 376 00:14:22,210 --> 00:14:24,710 Overcast, which is exclusively iOS. 377 00:14:25,169 --> 00:14:25,669 And 378 00:14:26,129 --> 00:14:28,529 so then not that I'm ever not on 379 00:14:28,529 --> 00:14:30,764 an Apple device, but there have been moments 380 00:14:31,245 --> 00:14:32,465 where I'm just like, man, 381 00:14:32,845 --> 00:14:34,684 I I wish I had all of my 382 00:14:34,684 --> 00:14:37,644 podcasts here. Yeah. I think at some point, 383 00:14:37,644 --> 00:14:39,725 you're just gonna be able to grab anything 384 00:14:39,725 --> 00:14:40,225 everywhere 385 00:14:41,004 --> 00:14:41,825 all the time. 386 00:14:42,205 --> 00:14:45,085 Yeah. Overcast is my daily driver too, but 387 00:14:45,085 --> 00:14:46,384 I I find it, 388 00:14:47,299 --> 00:14:50,120 yeah, it's probably not quite as user friendly 389 00:14:50,179 --> 00:14:51,720 as Spotify or Apple, 390 00:14:52,980 --> 00:14:55,860 but it's powerful in the way you can 391 00:14:55,860 --> 00:14:59,059 organize your listening and all that. But again 392 00:14:59,220 --> 00:14:59,879 and then 393 00:15:01,115 --> 00:15:02,975 Marco, that that does Overcast, 394 00:15:03,674 --> 00:15:07,914 uses both Podcast Index and Apple's directory. So 395 00:15:07,914 --> 00:15:09,695 if you're in either one of those, 396 00:15:10,235 --> 00:15:11,214 you're on Overcast. 397 00:15:12,970 --> 00:15:13,470 Yeah. 398 00:15:13,929 --> 00:15:15,610 And and I guess we can talk about 399 00:15:15,610 --> 00:15:18,009 what they're doing wrong. Like, we can't be 400 00:15:18,009 --> 00:15:19,870 positive all the time. Right? 401 00:15:21,769 --> 00:15:25,370 So, like, we mentioned earlier, like, sometimes their 402 00:15:25,370 --> 00:15:25,870 stats 403 00:15:26,274 --> 00:15:27,014 are confusing. 404 00:15:27,394 --> 00:15:28,855 You might call them inconsistent, 405 00:15:29,394 --> 00:15:32,215 especially if you're already using Blueberry stats because 406 00:15:32,754 --> 00:15:34,754 you can see one number in Blueberry, and 407 00:15:34,754 --> 00:15:36,914 then you go over to your Apple or 408 00:15:36,914 --> 00:15:39,414 Spotify, and you're like, wait a minute. Something 409 00:15:39,475 --> 00:15:42,139 seems off. And I typically get this 410 00:15:42,840 --> 00:15:43,740 more from 411 00:15:44,120 --> 00:15:46,299 people who have Spotify accounts, 412 00:15:46,600 --> 00:15:49,240 and they're checking their Spotify stats. And they're 413 00:15:49,240 --> 00:15:51,559 like, Spotify says I have so many more 414 00:15:51,559 --> 00:15:52,605 downloads. And I'm like, 415 00:15:53,565 --> 00:15:54,384 yeah. They're 416 00:15:54,764 --> 00:15:57,164 they're inflated, and they can do that. We're 417 00:15:57,404 --> 00:16:00,304 Blueberry is regulated. We've got rules to follow 418 00:16:00,524 --> 00:16:02,365 to make sure that we're cutting out bots 419 00:16:02,365 --> 00:16:04,605 and things like that. So that's a What 420 00:16:04,605 --> 00:16:05,824 happens with Spotify 421 00:16:06,204 --> 00:16:06,924 is they 422 00:16:07,404 --> 00:16:08,144 say you 423 00:16:08,820 --> 00:16:11,139 listen to my show. You listen to an 424 00:16:11,139 --> 00:16:12,980 episode. You're let's say you're listening to this 425 00:16:12,980 --> 00:16:14,899 on Spotify. By the way, we are back 426 00:16:14,899 --> 00:16:15,639 on Spotify. 427 00:16:16,580 --> 00:16:18,759 We were off for a while on purpose, 428 00:16:19,139 --> 00:16:21,080 and we're back. But, anyway, 429 00:16:21,934 --> 00:16:23,615 if you're listening to this on Spotify and 430 00:16:23,615 --> 00:16:25,615 you hit pause and you go do something 431 00:16:25,615 --> 00:16:27,235 and you come back and you hit resume, 432 00:16:27,774 --> 00:16:30,115 Spotify will count that as a second download. 433 00:16:30,495 --> 00:16:32,034 And that's how it gets inflated 434 00:16:32,495 --> 00:16:34,335 or you know, and I don't know this 435 00:16:34,335 --> 00:16:36,240 for sure. They don't give us their thing, 436 00:16:36,240 --> 00:16:38,100 but that's what I suspect is happening. 437 00:16:38,720 --> 00:16:41,120 Apple does the same thing sometimes. I think 438 00:16:41,120 --> 00:16:42,980 they're a little better about it, but 439 00:16:43,440 --> 00:16:45,519 what they what Apple shows you for what 440 00:16:45,519 --> 00:16:48,000 your downloads in Apple are and versus what 441 00:16:48,000 --> 00:16:48,980 we show you, 442 00:16:49,575 --> 00:16:52,235 it's probably gonna be more on Apple. 443 00:16:52,774 --> 00:16:54,695 That doesn't mean they're wrong or right. That 444 00:16:54,695 --> 00:16:57,195 just means by our standards, this is what 445 00:16:57,254 --> 00:16:58,634 constitutes a download. 446 00:16:59,175 --> 00:17:01,254 Yep. Yep. And they're pretty strict rules that 447 00:17:01,254 --> 00:17:03,950 we're following to a point where we're constantly 448 00:17:04,009 --> 00:17:06,029 checking up on them. Of course. 449 00:17:06,490 --> 00:17:08,890 Some other things that they may not be 450 00:17:08,890 --> 00:17:11,869 doing. We mentioned this concept of walled gardens, 451 00:17:12,089 --> 00:17:12,910 so they're 452 00:17:13,450 --> 00:17:16,569 sticking you inside their box. Blueberry podcasters don't 453 00:17:16,569 --> 00:17:18,434 have to worry about this too much because 454 00:17:18,434 --> 00:17:22,775 you are operating with an RSS feed. But 455 00:17:22,994 --> 00:17:24,855 podcasters that are using Spotify 456 00:17:25,554 --> 00:17:26,054 directly, 457 00:17:26,355 --> 00:17:27,954 they have no way to get outside of 458 00:17:27,954 --> 00:17:29,575 the Spotify box, 459 00:17:30,275 --> 00:17:32,869 and that's rough. It is optional if you're 460 00:17:32,869 --> 00:17:35,849 using Spotify for creators. You can optionally 461 00:17:36,470 --> 00:17:39,210 have an open RSS feed, but it's optional. 462 00:17:40,069 --> 00:17:42,410 So a lot of people don't do that. 463 00:17:43,029 --> 00:17:43,750 I mean, if you're 464 00:17:44,804 --> 00:17:47,605 I wouldn't use their platform myself, but if 465 00:17:47,605 --> 00:17:49,224 that's what you need to do, 466 00:17:49,605 --> 00:17:51,304 make sure you turn that RSS 467 00:17:51,845 --> 00:17:54,004 option on and then submit to all these 468 00:17:54,004 --> 00:17:56,609 places, because you you want the most 469 00:17:57,170 --> 00:17:57,670 distribution 470 00:17:58,529 --> 00:18:00,529 as you can get. Yeah. And I would 471 00:18:00,529 --> 00:18:03,029 say YouTube is probably even more 472 00:18:03,569 --> 00:18:05,329 walled in in the fact that if you 473 00:18:05,329 --> 00:18:06,470 are video first, 474 00:18:07,650 --> 00:18:08,950 you're just kind of stuck 475 00:18:09,250 --> 00:18:09,674 because 476 00:18:10,715 --> 00:18:12,414 there are not a lot of 477 00:18:13,035 --> 00:18:16,154 podcast companies that are doing something similar to 478 00:18:16,154 --> 00:18:17,375 what we're doing with VidtoPod, 479 00:18:17,994 --> 00:18:20,315 where we can take that, turn it into 480 00:18:20,315 --> 00:18:23,049 audio at least, and syndicate it. I'd love 481 00:18:23,049 --> 00:18:24,490 to be able to just do a vid 482 00:18:24,490 --> 00:18:26,410 to vid kind of thing to be able 483 00:18:26,410 --> 00:18:28,509 to pull the video from YouTube and then 484 00:18:28,570 --> 00:18:30,269 syndicate it or distribute it. 485 00:18:30,570 --> 00:18:32,330 And that may happen in the future, of 486 00:18:32,330 --> 00:18:34,570 course. So there's as we said at the 487 00:18:34,570 --> 00:18:37,769 beginning, things change all the time. Yeah. Super 488 00:18:37,769 --> 00:18:38,269 quick. 489 00:18:38,704 --> 00:18:40,085 Think about this. Apple 490 00:18:41,265 --> 00:18:44,164 is adopting yet another podcast two point o 491 00:18:44,545 --> 00:18:45,684 namespace tag. 492 00:18:46,065 --> 00:18:48,644 That mean anything to you? Not really. But 493 00:18:49,265 --> 00:18:51,684 it's a geeky thing. But they are 494 00:18:52,399 --> 00:18:53,779 bringing on chapters, 495 00:18:55,759 --> 00:18:56,259 and 496 00:18:57,119 --> 00:18:58,500 that's a big deal. 497 00:18:59,440 --> 00:19:01,119 Not that I agree that we need to 498 00:19:01,119 --> 00:19:01,859 have chapters. 499 00:19:02,559 --> 00:19:03,299 Some podcasts 500 00:19:03,679 --> 00:19:05,700 lend themselves to that, some don't, 501 00:19:06,304 --> 00:19:06,804 But 502 00:19:07,744 --> 00:19:10,545 they're adding chapters using podcast two point o 503 00:19:10,545 --> 00:19:11,045 tags, 504 00:19:11,825 --> 00:19:14,384 which is a really good sign. And once 505 00:19:14,384 --> 00:19:16,785 Apple adopts something, a lot of other places 506 00:19:16,785 --> 00:19:19,125 adopt those things. So look at the transcripts. 507 00:19:19,345 --> 00:19:21,525 Transcripts are almost ubiquitous now. 508 00:19:22,119 --> 00:19:23,880 Yeah. And that was 100% 509 00:19:23,880 --> 00:19:26,440 because Apple decided that the podcast two point 510 00:19:26,440 --> 00:19:28,679 o way of doing transcripts was the right 511 00:19:28,679 --> 00:19:31,240 way, and that's what they're doing. Yeah. Another 512 00:19:31,240 --> 00:19:32,759 one is the things that they may be 513 00:19:32,759 --> 00:19:34,380 doing wrong is monetization. 514 00:19:34,839 --> 00:19:35,339 Spotify 515 00:19:35,640 --> 00:19:36,140 puts 516 00:19:37,054 --> 00:19:39,375 ads around your show. I don't think they 517 00:19:39,375 --> 00:19:40,815 get right in the middle of it, but 518 00:19:40,815 --> 00:19:42,755 they do put it around your show. 519 00:19:43,134 --> 00:19:44,815 YouTube puts it right in the middle even 520 00:19:44,815 --> 00:19:46,355 if you're in the middle of a sentence. 521 00:19:46,974 --> 00:19:49,694 And unless you're killing it, you're not on 522 00:19:49,694 --> 00:19:52,015 their monetization program, so they keep all the 523 00:19:52,015 --> 00:19:52,515 money. 524 00:19:52,950 --> 00:19:54,890 Like, I I watch a lot of YouTube. 525 00:19:55,349 --> 00:19:57,589 I pay the subscription, so I don't get 526 00:19:57,589 --> 00:19:59,849 those ads stuffed in the middle. 527 00:20:00,230 --> 00:20:02,390 I also pay for Spotify because I like 528 00:20:02,390 --> 00:20:03,450 their music service. 529 00:20:04,390 --> 00:20:06,524 I don't get any ads. But I'm willing 530 00:20:06,524 --> 00:20:08,605 to pay for get not getting those ads. 531 00:20:08,605 --> 00:20:10,924 But for the average listener that doesn't wanna 532 00:20:10,924 --> 00:20:11,424 pay, 533 00:20:12,044 --> 00:20:13,424 it's a bad experience. 534 00:20:13,964 --> 00:20:15,424 Yeah. And it's And just 535 00:20:16,764 --> 00:20:17,904 yeah. As a creator, 536 00:20:18,660 --> 00:20:20,740 YouTube has a standard before you can be 537 00:20:20,740 --> 00:20:22,500 part of their partner program. I don't know 538 00:20:22,500 --> 00:20:24,420 if they still call it that. But you 539 00:20:24,420 --> 00:20:26,680 had to hit a certain amount of subscribers, 540 00:20:26,980 --> 00:20:29,059 a certain amount of views for a certain 541 00:20:29,059 --> 00:20:30,039 length of time 542 00:20:30,340 --> 00:20:32,980 before any of that ad revenue would come 543 00:20:32,980 --> 00:20:34,924 to you. And even then, it's 544 00:20:36,025 --> 00:20:38,025 I think it's like a fifty fifty split 545 00:20:38,025 --> 00:20:39,164 or something. But 546 00:20:39,625 --> 00:20:42,744 you're you are probably not benefiting from that 547 00:20:42,744 --> 00:20:44,044 unless your podcast 548 00:20:44,984 --> 00:20:46,284 is doing huge 549 00:20:46,585 --> 00:20:47,085 numbers 550 00:20:47,750 --> 00:20:49,509 if we're It's that platform, though. Yes. You 551 00:20:49,509 --> 00:20:51,590 could be doing huge numbers everywhere else and 552 00:20:51,590 --> 00:20:53,690 not on that platform and not get anything. 553 00:20:54,070 --> 00:20:56,390 Monetization, there's lots of other ways of doing 554 00:20:56,390 --> 00:20:57,850 that. And, of course, Blueberry 555 00:20:58,390 --> 00:20:59,130 has programmatic 556 00:20:59,509 --> 00:21:01,269 advertising for everybody. You may not make a 557 00:21:01,269 --> 00:21:02,505 lot of money with it, but at least 558 00:21:02,505 --> 00:21:04,205 it's something and you get it. 559 00:21:05,305 --> 00:21:07,305 And that's a lot better than the bad 560 00:21:07,305 --> 00:21:09,325 experience of listening to ads 561 00:21:10,265 --> 00:21:11,724 that you had no 562 00:21:12,424 --> 00:21:13,805 say so as a creator 563 00:21:14,470 --> 00:21:16,009 in what ads are showing. 564 00:21:16,630 --> 00:21:17,130 And 565 00:21:17,509 --> 00:21:18,009 that's 566 00:21:18,309 --> 00:21:19,049 yeah. Yeah. 567 00:21:19,350 --> 00:21:21,910 Not something I wanna participate in, but, hey, 568 00:21:21,910 --> 00:21:23,590 each to their own. Of course, we have 569 00:21:23,590 --> 00:21:26,549 our IAB certified stats. That's the rules Dave 570 00:21:26,549 --> 00:21:27,930 was talking about, and 571 00:21:28,605 --> 00:21:31,644 our hosting plans are are pretty reasonable and 572 00:21:31,644 --> 00:21:34,204 reliable and all that good stuff. And, of 573 00:21:34,204 --> 00:21:36,125 course, we give you an RSS feed, which 574 00:21:36,125 --> 00:21:39,025 is totally open and can be distributed wherever 575 00:21:39,164 --> 00:21:41,325 RSS feeds are accepted. That reminds me of 576 00:21:41,325 --> 00:21:42,545 the old Visa commercials. 577 00:21:43,244 --> 00:21:43,744 But, 578 00:21:44,980 --> 00:21:45,480 anyway, 579 00:21:46,819 --> 00:21:49,380 you can just be everywhere, and you don't 580 00:21:49,380 --> 00:21:52,279 have to compromise your ownership of your 581 00:21:53,059 --> 00:21:56,419 platform, your platform. That's the thing. When you 582 00:21:56,419 --> 00:21:58,424 you wanna go a step further, do PowerPress 583 00:21:58,424 --> 00:22:00,345 on your own domain. Your feed comes from 584 00:22:00,345 --> 00:22:02,505 your own domain. Doesn't even involve us other 585 00:22:02,505 --> 00:22:04,984 than we track your stats and host your 586 00:22:04,984 --> 00:22:05,484 files. 587 00:22:05,865 --> 00:22:09,085 Yep. Yeah. We try to put the ownership 588 00:22:09,144 --> 00:22:11,404 in your hands because that's super important. 589 00:22:11,789 --> 00:22:13,250 And I don't know that everybody 590 00:22:14,269 --> 00:22:16,910 notices that or sees it as such in 591 00:22:16,910 --> 00:22:19,730 our current social media era. Everybody's gotta 592 00:22:20,110 --> 00:22:21,650 be on TikTok and Instagram 593 00:22:21,950 --> 00:22:23,710 and stuff. Yeah. It may not be as 594 00:22:23,710 --> 00:22:25,789 important to some people as it might be 595 00:22:25,789 --> 00:22:28,034 to others, and and that's fine. Each to 596 00:22:28,034 --> 00:22:28,774 their own. 597 00:22:29,075 --> 00:22:31,494 We're we're open opportunity. Do what you want. 598 00:22:31,954 --> 00:22:33,954 Yeah. And I like to say there's no 599 00:22:33,954 --> 00:22:36,595 rules in podcasting. There are some standards, but 600 00:22:36,595 --> 00:22:37,494 there's no rules. 601 00:22:38,355 --> 00:22:40,294 Yeah. And that kinda leads into 602 00:22:40,754 --> 00:22:42,440 kind of some final 603 00:22:43,059 --> 00:22:46,440 thoughts here, just this concept of staying open 604 00:22:46,500 --> 00:22:47,960 and staying in control. 605 00:22:48,740 --> 00:22:49,240 Because, 606 00:22:50,259 --> 00:22:52,179 Mike, you've been around since the beginning of 607 00:22:52,179 --> 00:22:53,399 podcasting roughly 608 00:22:54,035 --> 00:22:56,515 much much longer than I have been. But 609 00:22:56,515 --> 00:22:57,875 I've been in it for a long time 610 00:22:57,875 --> 00:23:00,454 too. Yeah. And we've watched 611 00:23:00,755 --> 00:23:04,134 platforms come and go, and we've watched platforms 612 00:23:04,355 --> 00:23:05,494 change a lot 613 00:23:06,035 --> 00:23:07,494 and really embrace 614 00:23:08,069 --> 00:23:08,569 creators. 615 00:23:08,950 --> 00:23:10,329 But I think it's important 616 00:23:10,630 --> 00:23:12,329 as things move so fast 617 00:23:12,710 --> 00:23:16,169 that you, as a creator, stay informed of 618 00:23:16,390 --> 00:23:18,630 what's going on. Make sure that you're paying 619 00:23:18,630 --> 00:23:21,029 attention to what any of these platforms are 620 00:23:21,029 --> 00:23:21,529 doing 621 00:23:22,404 --> 00:23:24,424 just so that you're aware that you can 622 00:23:24,644 --> 00:23:26,805 ebb and flow with them. So you're not 623 00:23:26,805 --> 00:23:30,025 surprised, like, when Google went from Google Podcasts 624 00:23:30,164 --> 00:23:31,384 to YouTube Music, 625 00:23:31,765 --> 00:23:33,765 so many people were like, I don't know 626 00:23:33,765 --> 00:23:35,305 what's going on, and 627 00:23:35,940 --> 00:23:37,159 we were there for you. That's 628 00:23:37,619 --> 00:23:39,940 not even the whole story with Google. That's 629 00:23:39,940 --> 00:23:40,440 true. 630 00:23:40,899 --> 00:23:42,200 That that's old. They 631 00:23:42,500 --> 00:23:45,220 used to have this awesome thing called Google 632 00:23:45,220 --> 00:23:45,720 Reader. 633 00:23:46,259 --> 00:23:48,980 Uh-huh. And as a part of Google Reader, 634 00:23:48,980 --> 00:23:50,839 they had a an app, 635 00:23:51,674 --> 00:23:53,295 mostly. I think it was just Android, 636 00:23:53,755 --> 00:23:55,934 but an app called Google Listen, 637 00:23:56,475 --> 00:23:58,715 and it was powered by Google Reader. So 638 00:23:58,715 --> 00:24:00,715 you could put a podcast app in Google 639 00:24:00,715 --> 00:24:01,215 Reader, 640 00:24:01,755 --> 00:24:04,575 and your Google Listen would be your podcast 641 00:24:04,715 --> 00:24:05,215 app. 642 00:24:05,779 --> 00:24:07,619 That was an awesome thing. And then they 643 00:24:07,619 --> 00:24:09,559 killed Reader, and then they killed 644 00:24:10,099 --> 00:24:10,599 Listen. 645 00:24:11,220 --> 00:24:13,880 And then they came back with Google Podcasts. 646 00:24:14,179 --> 00:24:16,419 And so they've tried this three, four times 647 00:24:16,419 --> 00:24:17,559 and just haven't 648 00:24:18,075 --> 00:24:18,575 succeeded. 649 00:24:19,115 --> 00:24:21,515 Yeah. So just stay up to date on 650 00:24:21,515 --> 00:24:24,474 things. Learn the ins and outs of these 651 00:24:24,474 --> 00:24:27,194 platforms, and you'll be better served for it. 652 00:24:27,194 --> 00:24:29,194 And your podcast is gonna be able to 653 00:24:29,194 --> 00:24:30,255 get past these, 654 00:24:31,115 --> 00:24:32,174 what could be roadblocks 655 00:24:32,700 --> 00:24:35,659 much better and lead to more success, however 656 00:24:35,659 --> 00:24:38,220 you decide to define that. For sure. That'll 657 00:24:38,220 --> 00:24:40,720 wrap it up for today. Thanks for listening. 658 00:24:41,419 --> 00:24:44,559 Remember that podcasting was built on open distribution, 659 00:24:44,859 --> 00:24:46,940 so try not to let any of these 660 00:24:46,940 --> 00:24:49,365 platforms take that away from you. Stand up 661 00:24:49,365 --> 00:24:50,025 for yourself. 662 00:24:50,404 --> 00:24:52,505 Yeah. You use all the tools available, 663 00:24:52,965 --> 00:24:54,424 but keep your independence. 664 00:24:55,684 --> 00:24:57,924 Blueberry Podcasters do just that. You're gonna be 665 00:24:57,924 --> 00:25:00,105 able to host, publish, and analyze 666 00:25:00,485 --> 00:25:01,785 all on your terms. 667 00:25:02,779 --> 00:25:05,819 Alright. You can subscribe to Podcast Insider or 668 00:25:05,819 --> 00:25:08,059 follow whatever your app says by hitting a 669 00:25:08,059 --> 00:25:10,079 little button somewhere on your app. 670 00:25:10,460 --> 00:25:11,919 But if for more insights, 671 00:25:12,220 --> 00:25:16,394 make sure you drop over to podcastinsider.com. 672 00:25:16,394 --> 00:25:18,394 And if we happen to disappear from the 673 00:25:18,394 --> 00:25:20,234 platform you're listening to us on, you can 674 00:25:20,234 --> 00:25:21,695 always find us there as well. 675 00:25:22,234 --> 00:25:23,214 Catch you later. 676 00:25:23,914 --> 00:25:26,634 Thanks for joining us. Come back next week. 677 00:25:26,634 --> 00:25:30,250 And in the meantime, head to podcastpodcastinsider.com 678 00:25:30,250 --> 00:25:31,230 for more information, 679 00:25:31,529 --> 00:25:32,269 to subscribe, 680 00:25:33,049 --> 00:25:35,070 share, and read our show notes. 681 00:25:35,450 --> 00:25:37,470 To check out our latest suite of services 682 00:25:37,690 --> 00:25:40,750 and learn how Blueberry can help you leverage 683 00:25:40,890 --> 00:25:43,950 your podcast, visit blueberry.com. 684 00:25:44,034 --> 00:25:47,074 That's blueberry without the e's. We couldn't afford 685 00:25:47,074 --> 00:25:47,734 the e's.