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Welcome to Podcast Insider. This is Mackenzie Bennett,

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and Mike is joining me.

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Hello. This is Mike Dell.

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Yeah. We,

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unfortunately,

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have to,

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do a little intro for this episode because

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this is Todd Cochran's

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last

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recording that we know of.

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As far as I am aware, this was

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the last podcast that he recorded.

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We did this on

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Thursday,

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the you know, something like September 2 or

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whatever, third, something like that. And it was

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supposed to go out Monday, September 8. Given

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the circumstances, we have

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held off on releasing this, but it's a

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good one. And we're just considering what we

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wanna do with Podcast Insider,

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in the future. Yeah. You know, the tentative

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plan is sometime mid October, we'll, start up.

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We'll probably have some new voices in here

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periodically

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from the rest of the Blueberry team and

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maybe some from outside the Blueberry team. You

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never know. But we will be back with

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our regular

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weekly episodes,

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and,

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we're gonna press on. Here here at Blueberry,

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we're, in, you know, in the process of

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figuring out how everything's gonna work going forward,

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but, I think we're making pretty good progress.

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We're, we're really coming together and figuring out

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what is appropriate at what times.

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I think that's kind of the most important

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thing for us right now, but we we

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are not

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stopping anything by by any means. We we

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really just wanna reiterate that sometimes that, you

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know, services are still happening. Blueberry is holding

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strong. We're gonna be alright, and we're just

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figuring out moving forward. Yeah. And like I

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said, it was quite the shocker as as,

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you know, you all know.

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The last episode was a a replay of,

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the new media show that,

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a bunch of us did for,

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for Todd's memorial.

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But, yeah, like I said, going forward, we'll,

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we'll keep on keeping on, and

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we'll see what this all looks like, in

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a month or so.

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We appreciate each and every one of you

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listeners and hope to see you around soon.

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Well, on with the show.

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Hey, everyone. I'm Todd Cochran, founder and CEO

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here at Blueberry Podcasting.

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And I'm Mackenzie Bennett, marketing specialist here at

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Blueberry. Welcome to Podcast Insider.

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And today, we're helping you go from that

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first spark of an idea to a fully

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planned podcast

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season.

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Whether you're launching your very first season or

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refreshing an existing show, a little strategy upfront

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can make your entire production smoother and more

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sustainable.

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You're listening to Podcast Insider, a weekly podcast

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bringing insights, advice, and insider tips and tricks

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to help you start, grow, and thrive through

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podcasting

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with the support of your team here at

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Blueberry Podcasting.

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Welcome. Let's dive in.

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I had to laugh. I was a little

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squeaky there saying season, and maybe it's because,

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I've got a

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a long time saying that I say about

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seasons. I I you know, if you're a

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brand new podcaster,

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you know, you really,

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really, really need to consider,

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very carefully how you run your seasons. And

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jokingly, I'd always say, hey. Season

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one let's say you do 10, you know,

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10 episodes in a season or 13 or

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whatever the number is. And,

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that first season, I always say, yeah. Season

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one one ends on Friday, and then season

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two begins Monday.

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And,

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you know, and really what it's the reason

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I say that

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is, you know, I I understand that for

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many podcasts, their seasons can provide structure, can

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do give you relief,

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you can stay creatively focused, and, you know,

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it it has its advantages.

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But, also,

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there's this losing momentum,

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situation, especially when you're brand new,

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that I think you have to really consider.

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I I've always said someone that's doing just

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regular episodes,

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as hardcore as it sound, probably doesn't should

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not take a break for, like, the first

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two years. And

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and I mean by a break, you know,

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break should not be longer than, like, ten

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days.

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Everyone's gonna take off for Christmas or, you

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know, some people will and some people won't

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or a holiday or an anniversary or wedding

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or whatever that may be. But going away

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from

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a podcast for two or three months

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after season

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might not be as beneficial to a new

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podcaster as someone that's

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established. But, again,

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some people, it just fits their,

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I guess, for better words, their work their

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work

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planning to do, to do seasons, and I

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get it. So there's some things here we

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should we should consider

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if you're gonna be doing season seasons.

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Yeah. Absolutely. I

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I feel like I was raised on the

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television schedule

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of

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starting the fall,

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go through,

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you know,

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until Thanksgiving, a little bit a little bit

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of a break, a little break around Christmas,

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and New Year's come around

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back in January,

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go strong until, quote, unquote,

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the end of the school year.

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Right. And then take summer off.

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That I think is kinda how I got

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used

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to watching programming, and then there was, like,

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the special programming during the summer. Yeah.

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So so I definitely do still somewhat adhere

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to

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content watching,

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and listening and just consuming in general,

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in seasons. Like, I have no problem with

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that. But you are absolutely right in that

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don't take too long.

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There there's specifically a show that I've listened

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to that started with seasons.

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I I'm not kidding. Maybe four years ago,

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and I think there's been two seasons. And

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if they have had a third, I don't

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know about it You know? Which is exactly

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the problem. You know? But in on the

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other hand, there's, like, television seasons, like, go

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back to when Lost was big or

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Mhmm. Yellowstone or you know, there's some seasons.

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It gets the it gets to the thirteenth

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episode and you're like,

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crap. Yeah. You know? And then and then

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sometimes you have to wait a year before

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the next season, and,

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it always drove me absolutely insane. And

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staff and

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you know? So they're probably recording those 13

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or 12 or 13

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episodes over the course of, like,

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you know, probably two or three months, and

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then people need a break. Gotcha. So, yeah,

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I get it. But podcasting,

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yeah, it's a little bit but let's start

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with the big picture

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here and talk about some of the things

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that you should think about

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and and ask yourself.

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Absolutely.

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First things first. What is the theme or

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the goal of this specific season?

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And I think that's really important from a

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podcasting standpoint overall, whether it's seasons or not.

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You know, what is what is the goal?

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What are you gonna impair? And

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I think the follow on

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season should be thought about as well. Are

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you gonna change topics completely? Because if you

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think about cereal, which was the most

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famous and most successful

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Mhmm. Cereal,

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you know, they came in with season two,

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and it was not as impactful as season

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one. That was hard to beat. No.

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But, again, who is the season four? And

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and, you know, what are you what are

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you creating

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for your audience that they they want to

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hear?

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I I think that's really,

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the the kicker here is, you know, what's

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the goal? What from point a to point

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z, what what are we gonna do to

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get there and get this this season? Because

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there has to be a close

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or a cliffhanger, one of the two.

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Yes. You know, who is the season four?

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What what exactly did they wanna hear, and

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how many episodes do you need to commit

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to and that you can realistically commit to

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to achieve

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that goal for that season. You know? If

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you're setting out this goal of this is

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what I wanna tell

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and and you're saying it for this set

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of specific people,

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then set up a number of episodes

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to actually achieve that properly.

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I've actually seen,

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as you mentioned,

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it can be a small number of episodes.

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I've seen shows that applied for the podcast

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awards that we basically have a seven show

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minimum. Mhmm. But some folks don't do seven

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seven episodes. They do

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four or three,

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and it's maybe a documentary

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or,

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some sort of, you know, some sort of

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short story.

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So they may only have four episodes. And

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what we did was we said, yep. That

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qualifies. You've you've completed a project.

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You didn't have to meet the seven episode

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minimum because you basically did this

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you know, did a season, and this was

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the season. So,

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again, seasons don't have to be 10 or

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12 episodes. They again, like you said, they

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could be three to six. And, again, choose

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that structure you can stick with and that

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your audience will appreciate. And more importantly,

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what are you coming back to, and how

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long

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between seasons are you gonna wait?

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Yeah. And when you're kinda checking in on,

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are people listening,

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you know, post

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new episodes coming out? Am I still gaining

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an audience?

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Have people completely and utterly dropped off? Does

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this, like, does this season have any long

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tail,

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essentially? Did they enjoy this format? All those

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types of questions, that is something that your

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blueberry stats can help you figure out.

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And I think too,

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doing season does require a significant amount of

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planning, and, we're kinda calling this the batch

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plan. Mhmm. You know, once you've locked in

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your season theme, you know, start focusing on

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topics. Don't overthink it. Write everything

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that fits. You know,

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brainstorm that out on a piece of paper

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and,

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you know, write the 20 things that you

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wanna accomplish, and then rack and stack it

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and organize your ideas.

274
00:10:25,235 --> 00:10:27,735
And, really, it should have a flow,

275
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you know, and you can even consider coming

276
00:10:31,315 --> 00:10:31,975
up with,

277
00:10:32,514 --> 00:10:36,134
your titles and talking points or guest ideas.

278
00:10:37,875 --> 00:10:40,200
But also things that are critical is,

279
00:10:40,679 --> 00:10:41,980
is it time sensitive?

280
00:10:42,679 --> 00:10:45,740
You know, the stuff that, is happening today

281
00:10:45,879 --> 00:10:48,279
that relates, that needs to go in episode

282
00:10:48,279 --> 00:10:49,340
one or two,

283
00:10:49,799 --> 00:10:52,120
even though it may not exactly flow, but

284
00:10:52,120 --> 00:10:54,144
the timing of it will be good. I

285
00:10:54,144 --> 00:10:56,964
really hate those types of situations where you're

286
00:10:57,345 --> 00:10:58,804
you're trying to

287
00:11:00,065 --> 00:11:01,825
stay with the times. And then if you

288
00:11:01,985 --> 00:11:03,585
but the problem with it is is once

289
00:11:03,585 --> 00:11:06,245
that episode's out and it was time

290
00:11:06,690 --> 00:11:08,850
critical because of something going on in the

291
00:11:08,850 --> 00:11:11,190
world, you're then kind of

292
00:11:12,769 --> 00:11:15,090
your your long tail value of that content

293
00:11:15,090 --> 00:11:16,309
is not as good.

294
00:11:18,049 --> 00:11:20,230
That's a risk you take with doing

295
00:11:21,355 --> 00:11:24,815
whatever the topic is in a season format.

296
00:11:25,915 --> 00:11:28,715
So, yeah, I think I think planning those

297
00:11:28,715 --> 00:11:31,195
things out, whether you are jotting them down

298
00:11:31,195 --> 00:11:32,495
on paper, on,

299
00:11:32,795 --> 00:11:34,955
you know, your notes app in your phone,

300
00:11:35,434 --> 00:11:36,735
just put them all together

301
00:11:37,059 --> 00:11:38,440
at one point or another,

302
00:11:38,980 --> 00:11:41,379
and then you can organize it out. And

303
00:11:41,379 --> 00:11:43,080
and this isn't to say that

304
00:11:43,620 --> 00:11:45,080
you you have to batch

305
00:11:45,460 --> 00:11:47,700
the entire season. You can batch the first

306
00:11:47,700 --> 00:11:49,620
two episodes. You can break it up into

307
00:11:49,620 --> 00:11:51,975
different sections of the season. You know, that's

308
00:11:52,214 --> 00:11:55,014
that's, pretty typical or normal thing to do

309
00:11:55,014 --> 00:11:56,934
of, like, hey. There's a part one and

310
00:11:56,934 --> 00:11:59,254
a part two to these episodes, but they're,

311
00:11:59,254 --> 00:12:00,235
like, the last,

312
00:12:00,774 --> 00:12:03,174
you know, wrap up episodes of the season,

313
00:12:03,174 --> 00:12:04,235
something like that.

314
00:12:05,334 --> 00:12:05,834
But

315
00:12:06,750 --> 00:12:09,230
building that out and drafting these things and

316
00:12:09,230 --> 00:12:10,910
then being able to schedule them,

317
00:12:11,389 --> 00:12:14,049
generally helps with staying consistent.

318
00:12:14,990 --> 00:12:18,429
And I think that dispatch dispatch planning will

319
00:12:18,429 --> 00:12:20,110
give you a head start so you're not

320
00:12:20,110 --> 00:12:20,610
scrambling

321
00:12:21,514 --> 00:12:22,975
week to week. And,

322
00:12:23,995 --> 00:12:25,995
you know, with build in, you know, this

323
00:12:25,995 --> 00:12:27,514
is something Py can help you a little

324
00:12:27,514 --> 00:12:30,715
bit with with our episode planner is if

325
00:12:30,715 --> 00:12:31,455
you're struggling,

326
00:12:31,995 --> 00:12:33,835
you maybe have got the idea for the

327
00:12:33,835 --> 00:12:36,600
episodes, but, you know, then or the theme,

328
00:12:36,600 --> 00:12:39,559
but use the, or use chat GPT, either

329
00:12:39,559 --> 00:12:40,059
one.

330
00:12:40,600 --> 00:12:43,340
All of our hosting customers now get blueberry

331
00:12:43,399 --> 00:12:44,379
pie for free,

332
00:12:45,480 --> 00:12:47,240
or included in their hosting plan. So, you

333
00:12:47,240 --> 00:12:49,259
know, play around with that episode planner

334
00:12:49,674 --> 00:12:51,215
and see if it helps you,

335
00:12:51,915 --> 00:12:53,674
ID or what's the word I wanna use

336
00:12:53,674 --> 00:12:56,355
here? Give you idea iteration. Is that the

337
00:12:56,634 --> 00:12:57,934
Yeah. Word? But Yeah.

338
00:12:58,795 --> 00:13:01,434
Yeah. And, you know, that kinda leads to

339
00:13:01,514 --> 00:13:02,014
okay.

340
00:13:02,389 --> 00:13:03,750
Now we need to get if it's an

341
00:13:03,750 --> 00:13:05,610
interview show, we need to get people on,

342
00:13:06,149 --> 00:13:07,289
get get them scheduled.

343
00:13:07,750 --> 00:13:10,070
That's a big one because that is something

344
00:13:10,070 --> 00:13:11,909
that can 100%

345
00:13:11,909 --> 00:13:14,250
push you back. So book your guests

346
00:13:14,710 --> 00:13:15,210
early.

347
00:13:15,975 --> 00:13:17,575
If you know that you want them involved

348
00:13:17,575 --> 00:13:19,595
and that you're on some sort of timeline,

349
00:13:19,654 --> 00:13:22,294
whether that is, you know, not set by

350
00:13:22,294 --> 00:13:24,855
you or set by you, the earlier you

351
00:13:24,855 --> 00:13:26,875
try to book someone out, the better, especially

352
00:13:27,014 --> 00:13:27,674
if they

353
00:13:28,070 --> 00:13:29,209
are a person that

354
00:13:29,750 --> 00:13:30,149
is,

355
00:13:30,789 --> 00:13:32,089
what would you say, busy.

356
00:13:32,470 --> 00:13:34,470
Right. If they, you know, if they have

357
00:13:34,470 --> 00:13:36,309
a set schedule, and this isn't just like,

358
00:13:36,309 --> 00:13:37,929
hey. I can hop on on a Wednesday

359
00:13:38,629 --> 00:13:39,769
anytime you want.

360
00:13:40,629 --> 00:13:43,884
Yeah. The the doing that is gonna be

361
00:13:43,945 --> 00:13:46,044
for your benefit. If you're doing solo,

362
00:13:46,745 --> 00:13:49,384
still, I would highly recommend blocking out time

363
00:13:49,384 --> 00:13:52,365
to record multiple episodes at once when you

364
00:13:52,424 --> 00:13:52,924
are

365
00:13:53,879 --> 00:13:54,620
in the zone.

366
00:13:55,399 --> 00:13:56,920
And this is this is gonna be helpful

367
00:13:56,920 --> 00:13:58,679
for staying on track. It's always easier to

368
00:13:58,679 --> 00:14:00,220
edit things later

369
00:14:00,679 --> 00:14:03,000
than record and edit back to back,

370
00:14:03,399 --> 00:14:05,179
in a season, I think. So

371
00:14:06,044 --> 00:14:08,125
something something's good for that. And, also, we

372
00:14:08,125 --> 00:14:10,445
just came out with something amazing for helping

373
00:14:10,445 --> 00:14:11,585
you find a guest.

374
00:14:12,764 --> 00:14:15,904
Yes. You can go over to guestmatch.pro

375
00:14:15,964 --> 00:14:17,964
and get, get a create a counter of

376
00:14:17,964 --> 00:14:19,585
a creator or a guest account.

377
00:14:20,250 --> 00:14:20,750
And,

378
00:14:21,690 --> 00:14:24,410
basically, it allows you to connect with, with

379
00:14:24,410 --> 00:14:26,110
guests. And a matter of fact, if you've

380
00:14:26,250 --> 00:14:27,549
interviewed someone already,

381
00:14:28,330 --> 00:14:31,210
a referral for them to to, be on

382
00:14:31,210 --> 00:14:31,950
other shows,

383
00:14:32,490 --> 00:14:34,250
can earn you some money down the road.

384
00:14:34,250 --> 00:14:35,710
So definitely check out,

385
00:14:36,035 --> 00:14:37,555
guest match problem. Now one thing I did

386
00:14:37,555 --> 00:14:40,274
wanna say on the recording multiple episodes at

387
00:14:40,274 --> 00:14:40,774
once,

388
00:14:41,315 --> 00:14:44,035
you should plan this when you know there's

389
00:14:44,035 --> 00:14:47,894
not gonna be interruption from kids, partner, life.

390
00:14:48,490 --> 00:14:50,090
You know, you wanna make sure this is

391
00:14:50,090 --> 00:14:52,269
a block of time that you've got scheduled.

392
00:14:53,450 --> 00:14:56,570
And I also have followed the rule now

393
00:14:56,570 --> 00:14:58,970
for many, many years is is an example.

394
00:14:58,970 --> 00:15:00,970
I know it I do my show at

395
00:15:00,970 --> 00:15:03,565
a certain time on certain days, and if

396
00:15:03,565 --> 00:15:06,225
I'm not feeling good or my power's low,

397
00:15:06,845 --> 00:15:08,384
sometimes I skip an episode

398
00:15:08,845 --> 00:15:10,924
because or not skip, but I don't record

399
00:15:10,924 --> 00:15:13,004
then because I know it's just not gonna

400
00:15:13,004 --> 00:15:13,664
come out

401
00:15:14,044 --> 00:15:15,964
good for the audience. Don't die on the

402
00:15:15,964 --> 00:15:17,725
vine here and say, oh, I gotta record

403
00:15:17,725 --> 00:15:19,024
today and I feel like crap.

404
00:15:19,850 --> 00:15:22,409
Feel free to shift that, but, you know,

405
00:15:22,409 --> 00:15:24,889
try to plan for a specific date. Especially

406
00:15:24,889 --> 00:15:27,049
if you're doing interviews, you're kinda locked in.

407
00:15:27,049 --> 00:15:29,209
You know, I've I I book interviews now

408
00:15:29,209 --> 00:15:30,750
as far as a month out

409
00:15:31,304 --> 00:15:31,804
and,

410
00:15:32,745 --> 00:15:34,264
to make sure I get in the type

411
00:15:34,264 --> 00:15:34,664
of,

412
00:15:35,304 --> 00:15:37,225
time slot I want when I know I

413
00:15:37,225 --> 00:15:38,605
am at the best energy.

414
00:15:39,065 --> 00:15:41,544
But this publishing schedule is really, really important,

415
00:15:41,544 --> 00:15:43,465
film then, on when you do have those

416
00:15:43,465 --> 00:15:43,965
episodes

417
00:15:44,424 --> 00:15:46,105
ready to rock and roll, what they do

418
00:15:46,105 --> 00:15:46,605
next.

419
00:15:47,199 --> 00:15:48,019
Yes. Absolutely.

420
00:15:48,720 --> 00:15:50,879
Especially when you have decided on when your

421
00:15:50,879 --> 00:15:53,360
season will launch and how often you want

422
00:15:53,360 --> 00:15:56,100
those episodes to drop. That could be weekly,

423
00:15:56,399 --> 00:15:59,360
biweekly, and biweekly is twice a week or

424
00:15:59,360 --> 00:16:01,379
twice a month. That's up to you.

425
00:16:02,134 --> 00:16:04,634
You know, I wouldn't recommend going

426
00:16:05,014 --> 00:16:08,215
too too long in between episodes. I'd say

427
00:16:08,215 --> 00:16:09,674
every other week is

428
00:16:10,134 --> 00:16:12,794
as far as I would extend it. Yeah.

429
00:16:14,549 --> 00:16:16,629
I mean, we've seen that with any type

430
00:16:16,629 --> 00:16:19,830
of content, but specifically podcasting, I think. And

431
00:16:19,830 --> 00:16:22,230
then share that audience share that schedule with

432
00:16:22,230 --> 00:16:24,710
your audience. That's super important. I think there's

433
00:16:24,710 --> 00:16:25,370
a reason

434
00:16:26,075 --> 00:16:28,794
every single YouTuber and podcaster says new episodes

435
00:16:28,794 --> 00:16:30,794
are available on such and such day. We

436
00:16:30,794 --> 00:16:32,714
are available on Thursdays. It's been that way

437
00:16:32,714 --> 00:16:34,714
for a long time. And they usually try

438
00:16:34,714 --> 00:16:36,575
to tell the approximate time.

439
00:16:37,115 --> 00:16:39,595
Mhmm. There's a show that I watch on

440
00:16:39,595 --> 00:16:42,529
YouTube that drops every Saturday morning, and it's

441
00:16:42,529 --> 00:16:45,089
usually my Saturday morning coffee show. And if

442
00:16:45,089 --> 00:16:46,470
it's not there, I'm like,

443
00:16:47,089 --> 00:16:48,049
Yep. So,

444
00:16:48,689 --> 00:16:50,230
people people build

445
00:16:50,850 --> 00:16:53,329
you into their lives, and guess what happens

446
00:16:53,329 --> 00:16:55,490
when I have that moment on a Saturday

447
00:16:55,490 --> 00:16:57,615
morning and that show's not there, I find

448
00:16:57,615 --> 00:17:00,095
something else. Yeah. And,

449
00:17:00,495 --> 00:17:03,455
then I catch that specific episode when I

450
00:17:03,455 --> 00:17:05,454
can. Same thing with some podcasts I listen

451
00:17:05,454 --> 00:17:07,775
to. I know Friday at 04:00 it's gonna

452
00:17:07,775 --> 00:17:08,994
be available or

453
00:17:09,700 --> 00:17:11,539
specific time, and I know when I'm gonna

454
00:17:11,539 --> 00:17:13,140
listen and what I'm gonna be doing when

455
00:17:13,140 --> 00:17:15,380
I'm listening. And I think most folks that

456
00:17:15,380 --> 00:17:17,640
listen to podcasts on a regular basis probably

457
00:17:17,940 --> 00:17:18,440
understand

458
00:17:19,299 --> 00:17:21,720
the importance of the of the scheduling. Now

459
00:17:22,100 --> 00:17:23,640
we can help you with that.

460
00:17:24,164 --> 00:17:26,644
Even if you're using WordPress PowerPress, you can

461
00:17:26,644 --> 00:17:27,785
schedule your post.

462
00:17:28,325 --> 00:17:30,005
Make sure you do a test one. Make

463
00:17:30,005 --> 00:17:31,924
sure the first one you actually around at

464
00:17:31,924 --> 00:17:33,765
the time the thing clicks over to make

465
00:17:33,765 --> 00:17:35,384
sure your WordPress website's

466
00:17:35,845 --> 00:17:38,965
publishing. But on, Blueberry dashboard, you can schedule

467
00:17:38,965 --> 00:17:41,380
that, and then we kick the episode loose

468
00:17:41,380 --> 00:17:44,200
at the at the specific time you designate

469
00:17:44,820 --> 00:17:46,920
so that it comes out and it's available

470
00:17:46,980 --> 00:17:48,900
for for your audience. I always say if

471
00:17:48,900 --> 00:17:50,980
it's gonna be as an example, you tell

472
00:17:50,980 --> 00:17:53,000
them it's gonna drop at 7AM,

473
00:17:53,265 --> 00:17:55,744
I would, probably have that episode ready to

474
00:17:55,744 --> 00:17:57,525
rock and roll by, like, 5AM

475
00:17:57,904 --> 00:17:59,505
and so that it can be picked up

476
00:17:59,505 --> 00:18:02,625
and and, and distributed. But, you know, how

477
00:18:02,625 --> 00:18:03,525
do you handle

478
00:18:03,904 --> 00:18:05,664
or getting to let's say it's gonna be

479
00:18:05,664 --> 00:18:06,325
a twelve

480
00:18:06,865 --> 00:18:08,565
twelve episode series.

481
00:18:09,079 --> 00:18:11,240
You know, what do we do to prepare

482
00:18:11,240 --> 00:18:13,740
the audience for the absence of an episode?

483
00:18:16,039 --> 00:18:18,200
You know, what what what what do we

484
00:18:18,200 --> 00:18:20,039
do when we're we're trying to educate the

485
00:18:20,039 --> 00:18:21,880
audience? Hey. I'm not gonna be here for

486
00:18:21,880 --> 00:18:22,619
three months.

487
00:18:24,365 --> 00:18:26,065
I I think you have to

488
00:18:27,644 --> 00:18:29,265
really educate the audience

489
00:18:29,644 --> 00:18:32,125
how long you're gonna be up and when

490
00:18:32,125 --> 00:18:35,085
you will be back, a specific date. I

491
00:18:35,085 --> 00:18:37,440
think it's super critical. That's when you use

492
00:18:37,440 --> 00:18:40,000
your social media presence to your to your

493
00:18:40,000 --> 00:18:40,500
advantage.

494
00:18:41,839 --> 00:18:43,059
That is how you

495
00:18:43,839 --> 00:18:44,740
keep up with

496
00:18:45,279 --> 00:18:47,839
your audience during the off times. That, I

497
00:18:47,839 --> 00:18:49,140
think, is critical

498
00:18:49,884 --> 00:18:52,045
to keeping people coming back so that they

499
00:18:52,045 --> 00:18:53,984
know when new episodes are gonna drop.

500
00:18:54,605 --> 00:18:57,244
They are not just, you know, feeling left

501
00:18:57,244 --> 00:18:57,744
behind,

502
00:18:58,125 --> 00:19:01,244
I guess. There's there's entire people who are

503
00:19:01,244 --> 00:19:01,744
responsible

504
00:19:02,525 --> 00:19:03,025
for

505
00:19:03,809 --> 00:19:04,309
promoting

506
00:19:04,849 --> 00:19:07,009
shows during the off season. And there there

507
00:19:07,009 --> 00:19:09,089
is a reason why, and it's so that

508
00:19:09,089 --> 00:19:11,329
they come back to an audience. You know,

509
00:19:11,329 --> 00:19:12,389
you're you're like,

510
00:19:12,690 --> 00:19:15,250
you can't afford to not have this and

511
00:19:15,250 --> 00:19:17,190
this to not have that audience,

512
00:19:17,825 --> 00:19:20,065
you know, back to back. You can't afford

513
00:19:20,065 --> 00:19:21,984
to take that much time off. And I

514
00:19:21,984 --> 00:19:23,125
think one of the ways

515
00:19:23,825 --> 00:19:25,765
to kinda combat that a little bit

516
00:19:26,224 --> 00:19:29,585
is social media, is sending is scheduling old

517
00:19:29,585 --> 00:19:32,005
episodes, like, once a month saying, hey.

518
00:19:32,464 --> 00:19:33,285
Catch up.

519
00:19:33,630 --> 00:19:35,710
Maybe listen to this one again. It's super

520
00:19:35,710 --> 00:19:38,349
popular or it's, like, critical to the next

521
00:19:38,349 --> 00:19:39,890
season, something like that.

522
00:19:40,509 --> 00:19:43,009
That's all very helpful in keeping their interest.

523
00:19:43,549 --> 00:19:44,769
I think a personalized

524
00:19:45,470 --> 00:19:48,190
episode that may not be on content was

525
00:19:48,190 --> 00:19:49,329
was like, hey, folks.

526
00:19:49,684 --> 00:19:51,525
Just wanna let you know we're working hard

527
00:19:51,525 --> 00:19:53,704
on season two, three, four, whatever it may

528
00:19:54,085 --> 00:19:55,625
be. It's coming along.

529
00:19:56,325 --> 00:19:58,404
I think you're gonna be excited because we're

530
00:19:58,404 --> 00:20:01,384
gonna be, you know, covering x y z,

531
00:20:01,525 --> 00:20:04,200
maybe even highlight who's gonna be a guest

532
00:20:04,200 --> 00:20:07,660
on an upcoming show. Sneaky never never hurts.

533
00:20:08,200 --> 00:20:10,440
Yeah. And I think you just do a

534
00:20:10,440 --> 00:20:10,940
little

535
00:20:11,400 --> 00:20:12,299
a little teasing

536
00:20:12,680 --> 00:20:14,759
because they go, oh, what's this? You know,

537
00:20:14,759 --> 00:20:15,980
they find it in their

538
00:20:16,335 --> 00:20:17,794
their their app of choice,

539
00:20:18,654 --> 00:20:20,575
and I think it works good. Now another

540
00:20:20,575 --> 00:20:22,355
thing you can do is

541
00:20:22,654 --> 00:20:24,835
if you haven't been publishing to

542
00:20:25,134 --> 00:20:28,595
YouTube or Instagram or wherever your audience is,

543
00:20:28,819 --> 00:20:31,059
we've got a great tool called vid pod

544
00:20:31,059 --> 00:20:32,660
two vid, and a lot of people don't

545
00:20:32,660 --> 00:20:34,599
even know that this exists,

546
00:20:35,299 --> 00:20:37,319
in in the Blueberry dashboard.

547
00:20:37,940 --> 00:20:40,019
And what it does is it would allow

548
00:20:40,019 --> 00:20:41,079
you to go back

549
00:20:41,785 --> 00:20:42,285
and,

550
00:20:43,625 --> 00:20:47,065
create a video using, images that maybe you've

551
00:20:47,065 --> 00:20:49,005
collected while you've done the interviews

552
00:20:49,625 --> 00:20:52,825
and with through chapters to tell that story

553
00:20:52,825 --> 00:20:55,865
in a video without actually being AKA a

554
00:20:55,865 --> 00:20:56,365
video.

555
00:20:56,940 --> 00:20:57,440
So,

556
00:20:57,819 --> 00:20:59,839
Pod2Vid will help you with that.

557
00:21:00,460 --> 00:21:00,940
And,

558
00:21:01,740 --> 00:21:03,899
this really is a is a cool tool,

559
00:21:03,899 --> 00:21:06,220
and, you know, maybe didn't have time during

560
00:21:06,220 --> 00:21:06,880
the season

561
00:21:07,500 --> 00:21:08,480
to to publish

562
00:21:09,019 --> 00:21:09,839
this way.

563
00:21:10,144 --> 00:21:11,664
And it might be just a way to

564
00:21:11,664 --> 00:21:12,964
to reach a new audience,

565
00:21:14,065 --> 00:21:16,944
on your, quote, unquote, social media platform of

566
00:21:16,944 --> 00:21:17,444
choice.

567
00:21:19,105 --> 00:21:21,424
A good thing to also consider during this,

568
00:21:21,984 --> 00:21:22,484
downtime

569
00:21:23,105 --> 00:21:23,605
is

570
00:21:24,160 --> 00:21:26,480
it might seem like downtime to the audience,

571
00:21:26,480 --> 00:21:28,559
but this is probably the time that you're

572
00:21:28,559 --> 00:21:29,859
spending the most effort.

573
00:21:30,319 --> 00:21:32,240
And this is a great time to update

574
00:21:32,240 --> 00:21:32,900
your website.

575
00:21:33,599 --> 00:21:36,079
You can you know, whatever type of website

576
00:21:36,079 --> 00:21:38,054
it is that you have, Blueberry gives you

577
00:21:38,054 --> 00:21:39,815
a free one with WordPress if you would

578
00:21:39,815 --> 00:21:42,134
like. You have a podcast directory listening with

579
00:21:42,134 --> 00:21:42,954
us overall.

580
00:21:44,054 --> 00:21:46,474
But, essentially, this is a great way to

581
00:21:47,255 --> 00:21:50,134
keep things updated. This is you know, make

582
00:21:50,134 --> 00:21:52,190
sure that they are still able to reach

583
00:21:52,190 --> 00:21:53,009
you properly,

584
00:21:54,109 --> 00:21:56,509
put out some new blog posts, change up

585
00:21:56,509 --> 00:21:58,350
the graphics. This is all the type of

586
00:21:58,350 --> 00:21:59,170
stuff that

587
00:21:59,549 --> 00:22:02,049
will keep your website looking fresh

588
00:22:02,350 --> 00:22:03,170
in that downtime.

589
00:22:03,789 --> 00:22:05,710
And I think it really just does help

590
00:22:05,710 --> 00:22:06,210
with

591
00:22:07,285 --> 00:22:10,565
keeping the keeping the latest season in people's

592
00:22:10,565 --> 00:22:13,144
minds and getting them excited for the next.

593
00:22:13,445 --> 00:22:15,285
And I think with the you know, I

594
00:22:15,285 --> 00:22:17,605
am I can draw stick figures. So, you

595
00:22:17,605 --> 00:22:19,525
know, I have no graphics ability at all.

596
00:22:19,525 --> 00:22:22,140
So thank goodness for Sora and ChatGPT

597
00:22:23,080 --> 00:22:25,880
now. The image creation and those tools are

598
00:22:25,880 --> 00:22:27,340
actually pretty good.

599
00:22:27,799 --> 00:22:29,740
So, you know, it might be a situation

600
00:22:29,880 --> 00:22:30,380
where,

601
00:22:30,920 --> 00:22:32,460
you know, every couple of weeks,

602
00:22:32,920 --> 00:22:34,940
you can kinda change up your

603
00:22:35,384 --> 00:22:38,505
your, your program art to let people know,

604
00:22:38,505 --> 00:22:40,365
yep. This is alive. It's well.

605
00:22:40,904 --> 00:22:43,785
You know, coming soon, you know, season two.

606
00:22:43,785 --> 00:22:45,945
You know, you can really get people to

607
00:22:46,105 --> 00:22:48,605
and this is going to attract new listeners

608
00:22:49,390 --> 00:22:51,309
that says, oh, coming season number two. I

609
00:22:51,309 --> 00:22:53,710
wonder what season one was about. You know,

610
00:22:53,710 --> 00:22:55,950
actually give people the ability to say and

611
00:22:55,950 --> 00:22:58,690
it's it's amazing. Just updating your

612
00:22:58,990 --> 00:23:01,549
program art will trigger people that are looking

613
00:23:01,549 --> 00:23:03,009
through their apps to say,

614
00:23:03,464 --> 00:23:05,304
they may have looked over you before and

615
00:23:05,304 --> 00:23:07,224
they say, oh, there's something new where it's

616
00:23:07,224 --> 00:23:08,984
really not new. It's just the art that's

617
00:23:08,984 --> 00:23:09,484
new.

618
00:23:09,785 --> 00:23:11,944
It may give someone a trigger to, to

619
00:23:11,944 --> 00:23:12,924
check you out.

620
00:23:13,384 --> 00:23:15,085
I think these are all helpful

621
00:23:15,544 --> 00:23:17,884
ways to help plan out your season,

622
00:23:18,519 --> 00:23:19,720
but I think that's a wrap on this

623
00:23:19,720 --> 00:23:22,119
episode. Thanks for tuning in. Yeah. Planning your

624
00:23:22,119 --> 00:23:24,599
season really doesn't need to be complicated. The

625
00:23:24,599 --> 00:23:26,200
more structure you put in the beginning, the

626
00:23:26,200 --> 00:23:27,019
more flexibility

627
00:23:27,880 --> 00:23:30,519
you're gonna really have as as you go

628
00:23:30,519 --> 00:23:31,900
to market with that show.

629
00:23:32,424 --> 00:23:34,025
And we mean that whether it's your first

630
00:23:34,025 --> 00:23:35,404
season or your fifteenth.

631
00:23:35,785 --> 00:23:36,285
Remember,

632
00:23:36,585 --> 00:23:39,005
prep leads to consistency and consistency

633
00:23:39,305 --> 00:23:40,365
leads to growth.

634
00:23:40,664 --> 00:23:42,684
And as always, Blueberry gives you the tools

635
00:23:42,744 --> 00:23:44,585
to support every step of the journey from

636
00:23:44,585 --> 00:23:46,825
launch to growth to monetization. If there's something

637
00:23:46,825 --> 00:23:49,250
we don't have, we definitely wanna hear from

638
00:23:49,250 --> 00:23:51,329
you in that regard. Be sure to follow

639
00:23:51,329 --> 00:23:53,730
and subscribe to Podcast Insider for more tips,

640
00:23:53,730 --> 00:23:55,970
tools, and insights to help you make the

641
00:23:55,970 --> 00:23:58,390
most of your podcasting season. Thanks, everyone.

642
00:23:59,089 --> 00:24:01,005
Thanks for joining us. Come back next week.

643
00:24:01,005 --> 00:24:03,724
And in the meantime, head to podcastinsider.com

644
00:24:03,724 --> 00:24:04,625
for more information,

645
00:24:04,924 --> 00:24:05,664
to subscribe,

646
00:24:05,965 --> 00:24:07,884
share, and read our show notes. To check

647
00:24:07,884 --> 00:24:09,644
out the latest suite of services and learn

648
00:24:09,644 --> 00:24:11,744
how Blueberry can help you leverage your podcast,

649
00:24:11,884 --> 00:24:13,404
visit blueberry.com.

650
00:24:13,404 --> 00:24:16,008
That's Blueberry without the e's because we can't

651
00:24:16,008 --> 00:24:16,748
afford them.