1
00:00:00,240 --> 00:00:02,560
Everyone. I'm Mackenzie Bennett, marketing specialist here at

2
00:00:02,560 --> 00:00:03,060
Blueberry.

3
00:00:03,759 --> 00:00:05,759
And I'm Todd Cochran, founder and CEO at

4
00:00:05,759 --> 00:00:07,859
Blueberry. Welcome to Podcast Insider.

5
00:00:08,559 --> 00:00:11,279
Today, we're diving into a challenge that almost

6
00:00:11,279 --> 00:00:13,594
every podcaster faces at some point, how to

7
00:00:13,594 --> 00:00:17,135
promote your podcast without sounding pushy or salesy.

8
00:00:18,074 --> 00:00:20,074
And, of course, whether you're talking to friends

9
00:00:20,074 --> 00:00:21,774
or posting on social media

10
00:00:22,154 --> 00:00:24,634
or speaking in an event, you've really got

11
00:00:24,634 --> 00:00:26,394
to learn how to talk about your podcast

12
00:00:26,394 --> 00:00:27,934
in a way that feels natural,

13
00:00:28,250 --> 00:00:29,309
not like a pitch.

14
00:00:30,250 --> 00:00:31,929
And so that's exactly what we're gonna cover

15
00:00:31,929 --> 00:00:33,850
today. You'll walk away with tips on how

16
00:00:33,850 --> 00:00:36,170
to share your show confidently without turning people

17
00:00:36,170 --> 00:00:38,350
off or feeling awkward about self promotion.

18
00:00:38,729 --> 00:00:41,530
You're listening to podcast insider, a weekly podcast

19
00:00:41,530 --> 00:00:44,344
bringing insights, advice, and insider tips and tricks

20
00:00:44,344 --> 00:00:46,664
to help you start, grow, and thrive through

21
00:00:46,664 --> 00:00:47,164
podcasting

22
00:00:47,545 --> 00:00:49,145
with the support of your team here at

23
00:00:49,145 --> 00:00:51,885
WeVery Podcasting. Welcome. Let's dive in.

24
00:00:53,145 --> 00:00:55,065
One thing's for sure. In the early days

25
00:00:55,065 --> 00:00:57,630
of podcasting, the only way you were able

26
00:00:57,630 --> 00:00:59,309
to really promote your show is give me

27
00:00:59,309 --> 00:01:01,469
your phone and let me show you how

28
00:01:01,469 --> 00:01:02,289
to subscribe.

29
00:01:03,229 --> 00:01:04,829
Heavy on the give me your phone and

30
00:01:04,829 --> 00:01:06,450
I will walk you through this.

31
00:01:06,750 --> 00:01:08,189
Yeah. You know? And,

32
00:01:08,670 --> 00:01:11,875
thank goodness it's it's not that difficult anymore.

33
00:01:12,174 --> 00:01:13,295
Yeah. And,

34
00:01:13,694 --> 00:01:15,555
but I think really the

35
00:01:16,094 --> 00:01:18,254
you think about a show and why do

36
00:01:18,254 --> 00:01:20,894
we listen to shows is what is the

37
00:01:20,894 --> 00:01:23,310
value we get out of it? So, you

38
00:01:23,390 --> 00:01:26,049
know, when you're talking about your podcast, you

39
00:01:26,509 --> 00:01:28,290
know, the why it exists,

40
00:01:28,989 --> 00:01:31,789
it's probably as important as anything else, not

41
00:01:31,789 --> 00:01:34,030
just where to find it. And people are

42
00:01:34,030 --> 00:01:36,750
gonna connect with a purpose and personality more

43
00:01:36,750 --> 00:01:37,250
than

44
00:01:37,594 --> 00:01:40,155
than self promotion says, hey, check out my

45
00:01:40,155 --> 00:01:40,655
podcast.

46
00:01:41,515 --> 00:01:43,515
You may wanna say, I host a podcast

47
00:01:43,515 --> 00:01:45,834
about how small town chefs are changing the

48
00:01:45,834 --> 00:01:46,655
food scene.

49
00:01:47,114 --> 00:01:48,494
Ever heard of that movement?

50
00:01:48,875 --> 00:01:51,215
And, of course, there's probably many, many more

51
00:01:51,515 --> 00:01:52,734
of those type examples.

52
00:01:53,400 --> 00:01:55,180
Even better in my head is

53
00:01:55,880 --> 00:01:58,680
I'm passionate about this topic, and I also

54
00:01:58,680 --> 00:02:00,920
host a podcast about it. You know, get

55
00:02:01,240 --> 00:02:03,719
hook them in with the interest of the

56
00:02:03,719 --> 00:02:06,439
actual show and then say, and here's where

57
00:02:06,439 --> 00:02:07,659
you can listen to more.

58
00:02:08,895 --> 00:02:10,435
Yeah. And I think too,

59
00:02:11,215 --> 00:02:12,435
if you're anticipating

60
00:02:12,814 --> 00:02:15,215
the place to jump in and promote, it's

61
00:02:15,215 --> 00:02:16,834
gonna feel real obvious.

62
00:02:17,134 --> 00:02:20,034
Mhmm. So make sure that the conversation just

63
00:02:20,094 --> 00:02:21,474
is a is a flow.

64
00:02:22,319 --> 00:02:24,159
And you know, they say, hey, what do

65
00:02:24,159 --> 00:02:25,280
you you know, by the way, what do

66
00:02:25,280 --> 00:02:26,719
you do for work? Oh, I work in

67
00:02:26,719 --> 00:02:28,719
this and by and I have a podcast

68
00:02:28,719 --> 00:02:30,500
too. And that probably

69
00:02:31,040 --> 00:02:32,659
will trigger a

70
00:02:33,360 --> 00:02:35,120
reaction that will they won't even want to

71
00:02:35,120 --> 00:02:36,560
know about your work. They're gonna want to

72
00:02:36,560 --> 00:02:37,780
know about your podcast,

73
00:02:38,775 --> 00:02:40,854
So, there's great ways to kinda drop it

74
00:02:40,854 --> 00:02:43,415
in there casually. And if they see you're

75
00:02:43,415 --> 00:02:45,594
excited about, they're definitely gonna ask.

76
00:02:46,055 --> 00:02:47,735
Yeah. One thing we always,

77
00:02:48,294 --> 00:02:50,715
wanna reassure people or let them know is

78
00:02:50,775 --> 00:02:52,235
everything that we're talking about,

79
00:02:52,780 --> 00:02:54,639
Blueberry can help with in some way.

80
00:02:55,099 --> 00:02:56,239
Just in this scenario,

81
00:02:56,939 --> 00:02:59,819
leaving them to your free website or, like,

82
00:02:59,819 --> 00:03:00,560
a specific

83
00:03:01,099 --> 00:03:02,159
episode URL

84
00:03:02,780 --> 00:03:04,159
of whatever, you know,

85
00:03:04,860 --> 00:03:06,959
thing that you're talking about would be helpful.

86
00:03:08,004 --> 00:03:10,405
And, of course, the powerful thing today is

87
00:03:10,405 --> 00:03:11,625
about sharing clips,

88
00:03:12,165 --> 00:03:13,944
not just episodes. So,

89
00:03:15,044 --> 00:03:15,944
and this is

90
00:03:16,884 --> 00:03:18,884
something that you should invest time in is

91
00:03:18,884 --> 00:03:19,784
instead of promoting

92
00:03:20,290 --> 00:03:22,770
a complete episode with just a title or

93
00:03:22,770 --> 00:03:24,770
generic link, pull out a a quote or

94
00:03:24,770 --> 00:03:27,030
surprising moment or a quick teaser.

95
00:03:28,849 --> 00:03:31,169
Those are always super valuable. If you can

96
00:03:31,169 --> 00:03:31,990
find a

97
00:03:32,335 --> 00:03:34,814
a thirty second or sixty second clip that

98
00:03:34,814 --> 00:03:36,034
really hit hard,

99
00:03:36,495 --> 00:03:39,155
that will often, from a social standpoint,

100
00:03:40,415 --> 00:03:42,254
be enough to get someone to come in

101
00:03:42,254 --> 00:03:43,955
and listen to an entire episode.

102
00:03:44,930 --> 00:03:45,750
Yeah. Absolutely.

103
00:03:46,289 --> 00:03:47,889
There's different ways that you can do it

104
00:03:47,889 --> 00:03:50,210
now too, whether it's just like an actual

105
00:03:50,210 --> 00:03:51,669
sound clip, if you

106
00:03:52,210 --> 00:03:53,030
add quotes

107
00:03:53,889 --> 00:03:55,889
to whatever it is that they're seeing this

108
00:03:55,889 --> 00:03:58,789
sound, you know, whether it be Instagram, Twitter,

109
00:03:58,849 --> 00:03:59,349
whatever.

110
00:04:01,294 --> 00:04:04,495
Instagram's great for the reels, TikTok, obviously, all

111
00:04:04,495 --> 00:04:05,474
that type of stuff.

112
00:04:06,655 --> 00:04:08,495
It's very easy to go back and forth

113
00:04:08,495 --> 00:04:11,694
between video and audio nowadays, and it's it

114
00:04:11,694 --> 00:04:13,134
is by far, I think, one of the

115
00:04:13,134 --> 00:04:13,634
most,

116
00:04:14,560 --> 00:04:17,600
like, worthy things to do for for people

117
00:04:17,600 --> 00:04:20,019
is if is let your content do

118
00:04:20,399 --> 00:04:21,620
do the talking, essentially.

119
00:04:22,240 --> 00:04:23,459
And, of course, our,

120
00:04:24,319 --> 00:04:27,279
podcast AI assistant will help you create short

121
00:04:27,279 --> 00:04:28,180
video teasers.

122
00:04:28,615 --> 00:04:31,514
It really starts with finding that audio segment

123
00:04:32,214 --> 00:04:32,714
and

124
00:04:33,095 --> 00:04:35,334
then pushing it into the production system, and

125
00:04:35,334 --> 00:04:36,694
you'll be able to create a,

126
00:04:38,214 --> 00:04:40,154
a clip that you can share on Instagram

127
00:04:40,214 --> 00:04:42,615
or on Facebook or LinkedIn or wherever your

128
00:04:42,615 --> 00:04:45,050
tribe is at. You wanna create a full

129
00:04:45,050 --> 00:04:47,689
length video, which, you know, that that might

130
00:04:47,689 --> 00:04:49,370
be okay if you wanna share that and

131
00:04:49,370 --> 00:04:51,550
you're not doing video. Pod2bit is another

132
00:04:52,089 --> 00:04:53,370
piece of the kit that we have on

133
00:04:53,370 --> 00:04:56,110
the website that lets you do the entire

134
00:04:56,894 --> 00:04:59,074
episode. But, again, I think from a,

135
00:04:59,615 --> 00:05:02,995
social promotion standpoint, those short clips are gonna

136
00:05:03,454 --> 00:05:05,375
be much better and and and be more

137
00:05:05,375 --> 00:05:07,694
useful, and you'll get more traction than doing

138
00:05:07,694 --> 00:05:08,194
the

139
00:05:08,574 --> 00:05:09,074
entire,

140
00:05:09,774 --> 00:05:12,629
audio episode into a series of video clips.

141
00:05:13,830 --> 00:05:16,730
Yeah. Leading us into our next one is

142
00:05:17,189 --> 00:05:18,089
think conversationally

143
00:05:18,550 --> 00:05:19,610
and not commercially.

144
00:05:20,389 --> 00:05:22,709
You know, it's going back to the first

145
00:05:22,709 --> 00:05:24,569
one that we had, which was,

146
00:05:25,270 --> 00:05:25,770
like,

147
00:05:26,134 --> 00:05:28,535
why people should listen to this and not

148
00:05:28,535 --> 00:05:30,074
exactly how specifically,

149
00:05:31,014 --> 00:05:34,154
it's you wanna be able to tell people,

150
00:05:35,175 --> 00:05:37,894
you know, this is why it relates to

151
00:05:37,894 --> 00:05:39,649
a topic that you care about. This is

152
00:05:39,649 --> 00:05:41,909
something that you can expect to to hear,

153
00:05:42,449 --> 00:05:44,289
you know, like, a conversation going back and

154
00:05:44,289 --> 00:05:44,789
forth

155
00:05:45,169 --> 00:05:47,189
or not necessarily, like, a lecture.

156
00:05:47,490 --> 00:05:47,990
People

157
00:05:48,370 --> 00:05:51,329
don't necessarily wanna listen to that. There's there's

158
00:05:51,329 --> 00:05:52,789
a time and place for that,

159
00:05:53,095 --> 00:05:54,774
and some people might be into that with

160
00:05:54,774 --> 00:05:56,134
their podcast. But I think a lot of

161
00:05:56,134 --> 00:05:58,314
the time what they're looking for is

162
00:05:59,095 --> 00:05:59,834
to be

163
00:06:00,134 --> 00:06:01,115
more casual.

164
00:06:02,535 --> 00:06:04,694
Now one thing that I found and it

165
00:06:04,694 --> 00:06:06,694
was something I picked up years ago in

166
00:06:06,694 --> 00:06:08,794
some online communities where

167
00:06:09,389 --> 00:06:11,230
he would be talking about stuff and, you

168
00:06:11,230 --> 00:06:12,750
know, I would be kind of like, oh,

169
00:06:12,750 --> 00:06:14,370
I wanna tell him I have a show.

170
00:06:14,670 --> 00:06:16,269
And I'm sitting there on edge, you know,

171
00:06:16,269 --> 00:06:17,870
and you're like, oh, no. I can't be

172
00:06:17,870 --> 00:06:20,189
that dude, you know, can't be going in

173
00:06:20,189 --> 00:06:21,550
there and say, oh, by the way, I

174
00:06:21,550 --> 00:06:22,290
have a podcast.

175
00:06:22,654 --> 00:06:24,814
But it was more about if they talked

176
00:06:24,814 --> 00:06:25,314
about

177
00:06:25,615 --> 00:06:27,634
something that I had talked about,

178
00:06:28,014 --> 00:06:29,795
then I could say, Hey, by the way,

179
00:06:30,254 --> 00:06:32,595
I did my podcast, I have an episode

180
00:06:32,975 --> 00:06:34,035
and about the,

181
00:06:34,335 --> 00:06:36,574
you know, the eighteen minute mark that talks

182
00:06:36,574 --> 00:06:38,550
about this very topic, it might be of

183
00:06:39,110 --> 00:06:40,931
interest to you. It kind of fit it

184
00:06:40,931 --> 00:06:42,709
into but there again, then you have to

185
00:06:42,709 --> 00:06:45,449
remember what you've talked about across many episodes.

186
00:06:45,829 --> 00:06:49,129
So that opportunity isn't always as easy to

187
00:06:49,430 --> 00:06:51,050
do a placement like that.

188
00:06:51,735 --> 00:06:53,115
But one thing you can

189
00:06:53,735 --> 00:06:55,035
consider is

190
00:06:55,574 --> 00:06:58,694
in our analytics system, we show you what's

191
00:06:58,694 --> 00:07:00,875
resonating the most. So you'll know what

192
00:07:01,175 --> 00:07:02,714
topic spark in real

193
00:07:03,415 --> 00:07:05,415
engagements. You can see when people are listening

194
00:07:05,415 --> 00:07:07,990
and when they've dropped off, Obviously, things that

195
00:07:07,990 --> 00:07:09,589
maybe you should share or not share or

196
00:07:09,589 --> 00:07:11,849
maybe make improvements to your show. So,

197
00:07:12,469 --> 00:07:14,810
again, use our tools to help you,

198
00:07:15,430 --> 00:07:16,409
build these conversations

199
00:07:16,709 --> 00:07:17,529
and have,

200
00:07:18,310 --> 00:07:19,050
you know,

201
00:07:19,354 --> 00:07:21,274
stuff that's backed up by analytics to help

202
00:07:21,274 --> 00:07:22,334
you with your sharing.

203
00:07:22,714 --> 00:07:25,055
And, I think this one might actually be

204
00:07:25,354 --> 00:07:27,435
a little under the radar or is kind

205
00:07:27,435 --> 00:07:29,115
of a problem you run into after the

206
00:07:29,115 --> 00:07:31,035
fact. You have to make your show easy

207
00:07:31,035 --> 00:07:32,794
to talk about. If you can't do your

208
00:07:32,794 --> 00:07:33,774
elevator pitch,

209
00:07:34,269 --> 00:07:36,209
you you gotta rethink some things.

210
00:07:37,149 --> 00:07:39,409
Your your name, the description of the show,

211
00:07:40,110 --> 00:07:43,550
and and the purpose. You know? You gotta

212
00:07:43,550 --> 00:07:46,189
refine that. So when you do have someone's

213
00:07:46,189 --> 00:07:46,689
attention

214
00:07:47,229 --> 00:07:48,769
for that thirty seconds,

215
00:07:49,285 --> 00:07:50,964
you need to be able to convince them

216
00:07:50,964 --> 00:07:52,584
in that very short period of time.

217
00:07:53,365 --> 00:07:55,285
Yes. I think, you know, my show that

218
00:07:55,285 --> 00:07:55,865
I do,

219
00:07:56,725 --> 00:07:59,764
privately Geek News Central, that kind of explains

220
00:07:59,764 --> 00:08:02,745
it. Oh, you talk about geeky stuff, news,

221
00:08:03,490 --> 00:08:04,849
the central is kind of in there. It'd

222
00:08:04,849 --> 00:08:06,370
be better if it was just geek news,

223
00:08:06,370 --> 00:08:08,389
but that wasn't the domain that was available.

224
00:08:09,089 --> 00:08:11,409
So, yeah, Geek News Central was. Yeah. I

225
00:08:11,409 --> 00:08:13,969
talk about news and topics and it's real

226
00:08:13,969 --> 00:08:16,930
easy to describe. Now if you're talking about

227
00:08:16,930 --> 00:08:17,430
more

228
00:08:18,314 --> 00:08:21,274
mundane topics or business, there's always that little

229
00:08:21,274 --> 00:08:22,975
piece. Yeah. I talk about finance

230
00:08:23,514 --> 00:08:25,454
or interview business leaders

231
00:08:25,834 --> 00:08:28,555
or whatever your shtick may be for your

232
00:08:28,555 --> 00:08:29,055
show.

233
00:08:29,435 --> 00:08:31,834
Again, having that ability to talk about that

234
00:08:31,834 --> 00:08:32,334
show,

235
00:08:33,259 --> 00:08:34,879
easily is is great.

236
00:08:35,259 --> 00:08:37,580
And, you can say it's a weekly show

237
00:08:37,580 --> 00:08:40,160
or it comes out every two weeks and

238
00:08:40,940 --> 00:08:43,820
maybe I talk about I have short stories

239
00:08:43,820 --> 00:08:46,160
or in-depth stories, whatever it may be,

240
00:08:47,235 --> 00:08:49,875
you can you can kinda share that, share

241
00:08:49,875 --> 00:08:50,615
that quickly.

242
00:08:51,475 --> 00:08:53,235
I think one of the last kinda words

243
00:08:53,235 --> 00:08:55,254
of wisdom in that section is also

244
00:08:55,955 --> 00:08:56,455
having

245
00:08:57,235 --> 00:09:00,115
your show and every podcast directory so that

246
00:09:00,115 --> 00:09:01,815
once people do know the show

247
00:09:02,279 --> 00:09:04,440
and, you know, a week later when they're

248
00:09:04,440 --> 00:09:06,279
like, oh, maybe I'll check that out, they

249
00:09:06,279 --> 00:09:08,139
can just easily find it in whatever

250
00:09:08,759 --> 00:09:10,600
podcast app that it is that they use

251
00:09:10,600 --> 00:09:13,399
or that they can Google it. So, you

252
00:09:13,399 --> 00:09:13,899
know,

253
00:09:14,245 --> 00:09:15,945
making sure that you are using,

254
00:09:16,725 --> 00:09:18,884
some type of website for your show as

255
00:09:18,884 --> 00:09:20,884
well as just submitting to these directories. A

256
00:09:20,884 --> 00:09:22,404
lot of them are gonna pick up just

257
00:09:22,404 --> 00:09:24,825
because they are crawling Apple.

258
00:09:25,205 --> 00:09:27,285
But, you know, Apple, Spotify, the big ones,

259
00:09:27,285 --> 00:09:29,820
if you hit those, you're probably okay okay

260
00:09:29,820 --> 00:09:30,639
across the board.

261
00:09:31,179 --> 00:09:32,460
Yeah. I always say I don't care where

262
00:09:32,460 --> 00:09:34,460
they listen as long as they listen. That's

263
00:09:34,460 --> 00:09:37,259
the most important part. Exactly. If they listen

264
00:09:37,259 --> 00:09:39,259
on the website, don't care if they listen

265
00:09:39,259 --> 00:09:41,840
wherever. We don't care how they listen long

266
00:09:41,980 --> 00:09:44,240
as they listen. And that's really the key.

267
00:09:44,504 --> 00:09:45,785
I think that's a wrap on this episode.

268
00:09:45,785 --> 00:09:48,184
Thanks for tuning in. And of course, remember,

269
00:09:48,184 --> 00:09:50,365
talking about your podcast doesn't mean

270
00:09:50,745 --> 00:09:51,965
turning into a salesperson.

271
00:09:52,424 --> 00:09:55,545
And, most people don't like salespeople anyway. It

272
00:09:55,545 --> 00:09:57,625
just means sharing something you care about in

273
00:09:57,625 --> 00:09:59,325
a way that connects with people.

274
00:10:00,689 --> 00:10:03,569
We encourage you to lead with curiosity, use

275
00:10:03,569 --> 00:10:06,529
storytelling over promotion every time and to let

276
00:10:06,529 --> 00:10:08,230
your passion do most of the talking.

277
00:10:08,689 --> 00:10:11,009
And more importantly, don't forget, Blueberry gives you

278
00:10:11,009 --> 00:10:13,329
the tools to promote your show naturally with

279
00:10:13,329 --> 00:10:15,429
custom links, a free podcast website,

280
00:10:15,815 --> 00:10:17,274
and socially friendly features

281
00:10:17,894 --> 00:10:20,454
like Pod2Vid and all the other AI tools

282
00:10:20,454 --> 00:10:21,914
we have for social promotion.

283
00:10:22,855 --> 00:10:24,934
Be sure to follow or subscribe to Podcast

284
00:10:24,934 --> 00:10:27,735
Insider for more tips, tools, and strategies to

285
00:10:27,735 --> 00:10:30,000
help grow your show. Thank you. Thank you.

286
00:10:30,000 --> 00:10:30,980
Happy podcasting.

287
00:10:32,320 --> 00:10:34,240
Thanks for joining us. Come back next week.

288
00:10:34,240 --> 00:10:36,959
And in the meantime, head to podcastinsider.com

289
00:10:36,959 --> 00:10:38,899
for more information, to subscribe,

290
00:10:39,200 --> 00:10:41,120
share, and read our show notes. To check

291
00:10:41,120 --> 00:10:42,879
out the latest suite of services and learn

292
00:10:42,879 --> 00:10:45,085
how Blueberry can help you leverage your podcast,

293
00:10:45,144 --> 00:10:46,665
visit blueberry.com.

294
00:10:46,665 --> 00:10:49,225
That's Blueberry without the e's because we can't

295
00:10:49,225 --> 00:10:50,045
afford them.