1 00:00:00,399 --> 00:00:02,639 Hey, everyone. I'm Todd Cochran, CEO and founder 2 00:00:02,639 --> 00:00:05,440 at Blueberry. And I'm Mackenzie Bennett, marketing specialist 3 00:00:05,440 --> 00:00:07,620 here at Blueberry. Welcome to Podcast Insider. 4 00:00:08,559 --> 00:00:10,960 So today, we're gonna talk about something that 5 00:00:10,960 --> 00:00:13,679 a lot of podcasters probably overlook until they 6 00:00:13,679 --> 00:00:14,580 feel stuck. 7 00:00:15,214 --> 00:00:17,475 In other words, AKA, the show's not growing. 8 00:00:17,855 --> 00:00:18,995 They want it to grow, 9 00:00:19,375 --> 00:00:22,675 and that would be your marketing budget. 10 00:00:23,375 --> 00:00:24,595 Yeah. Definitely. 11 00:00:24,975 --> 00:00:26,734 So whether you've got just a few dollars 12 00:00:26,734 --> 00:00:28,994 to spare or you're ready to invest more, 13 00:00:29,300 --> 00:00:31,079 today, we're gonna talk you how to 14 00:00:31,460 --> 00:00:34,100 set up a smart and realistic marketing budget 15 00:00:34,100 --> 00:00:36,280 without wasting your money or sanity. 16 00:00:37,859 --> 00:00:40,659 You're listening to Podcast Insider hosted by Mike 17 00:00:40,659 --> 00:00:43,059 Dell, Todd Cochran, and Mackenzie Bennett from the 18 00:00:43,059 --> 00:00:43,965 Blueberry team, 19 00:00:44,445 --> 00:00:47,725 bringing you weekly insights, advice, and insider tips 20 00:00:47,725 --> 00:00:49,725 and tricks to help you start, grow, and 21 00:00:49,725 --> 00:00:51,024 thrive through podcasting, 22 00:00:51,484 --> 00:00:53,164 all with the support of your team here 23 00:00:53,164 --> 00:00:54,225 at Blueberry Podcasting. 24 00:00:54,765 --> 00:00:56,465 Welcome. Let's dive in. 25 00:00:58,850 --> 00:01:01,570 I played a lot of things over the 26 00:01:01,570 --> 00:01:02,850 years and, 27 00:01:03,729 --> 00:01:05,730 some stuff has worked, some stuff hasn't, some 28 00:01:05,730 --> 00:01:07,590 stuff is you know, it all depends. 29 00:01:08,450 --> 00:01:10,709 But the beauty about this is is 30 00:01:11,010 --> 00:01:12,390 many of us are independent 31 00:01:12,770 --> 00:01:13,750 content creators 32 00:01:14,375 --> 00:01:16,454 and you don't need a big team or 33 00:01:16,454 --> 00:01:18,795 really huge budget to market your show. 34 00:01:19,334 --> 00:01:21,114 You just need the right plan. 35 00:01:21,415 --> 00:01:24,155 So today, we're gonna divide into two paths. 36 00:01:24,694 --> 00:01:25,994 One for podcasters 37 00:01:26,930 --> 00:01:29,250 who are already publishing and another for those 38 00:01:29,250 --> 00:01:31,329 of you who are still in the planning 39 00:01:31,329 --> 00:01:32,150 or prelaunch 40 00:01:32,530 --> 00:01:33,030 phase. 41 00:01:33,729 --> 00:01:34,049 And, 42 00:01:34,849 --> 00:01:36,849 I think this will be good for for 43 00:01:36,849 --> 00:01:37,829 both groups. 44 00:01:38,530 --> 00:01:40,769 I think let's start with the the folks 45 00:01:40,769 --> 00:01:41,670 that are already 46 00:01:42,355 --> 00:01:44,534 lit and live and have their show launched. 47 00:01:44,915 --> 00:01:46,674 Yeah. We assume a lot of listeners are 48 00:01:46,674 --> 00:01:49,234 already launched. So we're gonna start out with 49 00:01:49,234 --> 00:01:51,954 that. And number one on the list is 50 00:01:51,954 --> 00:01:54,275 start with a monthly budget that works for 51 00:01:54,275 --> 00:01:54,775 you. 52 00:01:55,075 --> 00:01:57,689 Realistically, what can you afford? You know, this 53 00:01:57,689 --> 00:01:59,769 is this is not exactly something you want 54 00:01:59,769 --> 00:02:00,090 to, 55 00:02:01,849 --> 00:02:03,549 stretch on a regular basis. 56 00:02:04,090 --> 00:02:04,590 So, 57 00:02:05,450 --> 00:02:07,689 realistically, what can you commit to doing each 58 00:02:07,689 --> 00:02:10,490 month? Because it's not necessarily something that you're 59 00:02:10,490 --> 00:02:12,645 gonna do one or two months a year. 60 00:02:12,645 --> 00:02:14,085 This is something that you need to be 61 00:02:14,085 --> 00:02:14,585 doing 62 00:02:14,885 --> 00:02:15,385 constantly. 63 00:02:15,685 --> 00:02:17,545 So we suggest maybe 64 00:02:18,085 --> 00:02:19,705 10 to $25 65 00:02:19,765 --> 00:02:21,224 for social media posts 66 00:02:21,605 --> 00:02:23,385 or doing, like, a promo swap, 67 00:02:24,099 --> 00:02:26,340 you know, maybe 25 to a 100 for 68 00:02:26,340 --> 00:02:27,400 boosted content, 69 00:02:27,780 --> 00:02:29,080 doing ads with, 70 00:02:29,460 --> 00:02:32,580 podcast directory apps such as Overcast or doing 71 00:02:32,580 --> 00:02:33,639 something with email. 72 00:02:34,099 --> 00:02:35,719 And the $100 73 00:02:36,099 --> 00:02:36,599 plus 74 00:02:37,094 --> 00:02:39,814 is getting into more like a VA, you 75 00:02:39,814 --> 00:02:41,034 know, a virtual assistant, 76 00:02:41,334 --> 00:02:43,574 some type of contract work that you're paying 77 00:02:43,574 --> 00:02:45,254 someone to help with the shows, a social 78 00:02:45,254 --> 00:02:47,194 media manager, something like that. 79 00:02:48,375 --> 00:02:50,614 And in my case, always clear it with 80 00:02:50,614 --> 00:02:52,379 the boss. And if you have a boss 81 00:02:52,379 --> 00:02:53,739 in your life, you know what I'm talking 82 00:02:53,739 --> 00:02:54,239 about, 83 00:02:55,099 --> 00:02:56,859 you know, go over the budget on what 84 00:02:56,859 --> 00:02:57,919 you want to spend, 85 00:02:58,620 --> 00:03:00,539 because there was a few times I spent, 86 00:03:00,780 --> 00:03:02,299 more money than I should, and I I 87 00:03:02,299 --> 00:03:04,319 got in a little bit of trouble. So, 88 00:03:05,134 --> 00:03:07,634 yeah. So, you know, just, you know, just 89 00:03:08,254 --> 00:03:08,754 experiment 90 00:03:09,375 --> 00:03:10,834 and and don't go crazy 91 00:03:11,215 --> 00:03:13,694 as it you can really go crazy if 92 00:03:13,694 --> 00:03:16,094 you want to. There's a, you know they 93 00:03:16,094 --> 00:03:17,694 they always try to get more money out 94 00:03:17,694 --> 00:03:19,919 of you in these systems when you're when 95 00:03:19,919 --> 00:03:22,639 you're running ads and so forth. But, again, 96 00:03:22,639 --> 00:03:23,939 I think it's important, 97 00:03:25,759 --> 00:03:28,159 to remember that we've got all kinds of 98 00:03:28,159 --> 00:03:30,000 tools for you to use that can will 99 00:03:30,000 --> 00:03:31,620 help with some of this as well 100 00:03:32,000 --> 00:03:34,239 within the platform. So if you're especially if 101 00:03:34,239 --> 00:03:35,219 you're using Pie, 102 00:03:35,735 --> 00:03:37,735 we've got some social media tools that help 103 00:03:37,735 --> 00:03:39,175 you create some of the stuff that you 104 00:03:39,175 --> 00:03:40,314 may want to, 105 00:03:41,175 --> 00:03:42,534 promote. Of course, we got a lot of 106 00:03:42,534 --> 00:03:44,854 great partners like Headliner and so forth as 107 00:03:44,854 --> 00:03:46,715 well. But I think it's important 108 00:03:47,014 --> 00:03:49,735 to set those goals for each quarter. You 109 00:03:49,735 --> 00:03:51,354 know, your spending should support 110 00:03:51,969 --> 00:03:53,990 really a measurable goal or 111 00:03:54,370 --> 00:03:56,629 like they call in corporate world, a KPI. 112 00:03:58,370 --> 00:03:58,689 And, 113 00:03:59,490 --> 00:04:01,030 maybe it's growing a newsletter. 114 00:04:02,210 --> 00:04:05,569 Maybe it's driving views to the website. Maybe 115 00:04:05,569 --> 00:04:08,824 it's purely trying to get more downloads or, 116 00:04:09,525 --> 00:04:12,165 increasing social reach. And all these are quite 117 00:04:12,165 --> 00:04:14,344 measurable because before you start, 118 00:04:15,205 --> 00:04:17,045 all you gotta do is you take the, 119 00:04:17,045 --> 00:04:18,725 you know, put in a spreadsheet or in 120 00:04:18,725 --> 00:04:21,210 a notebook. Just say, okay. I've got 500 121 00:04:21,210 --> 00:04:23,930 in the newsletter. I'm getting about, you know, 122 00:04:23,930 --> 00:04:25,069 600 downloads. 123 00:04:25,850 --> 00:04:28,490 I've got so many people on x and 124 00:04:28,490 --> 00:04:30,810 Facebook and wherever you may hang out with 125 00:04:30,810 --> 00:04:31,470 your tribe. 126 00:04:32,410 --> 00:04:34,995 And then you spend a little money. You 127 00:04:34,995 --> 00:04:36,935 can watch that growth 128 00:04:37,395 --> 00:04:39,555 over time and see how how it's how 129 00:04:39,555 --> 00:04:41,555 it does. Now some of that will be 130 00:04:41,555 --> 00:04:43,814 natural, so you wanna take into account 131 00:04:44,194 --> 00:04:47,290 the previous natural growth that you've had and 132 00:04:47,290 --> 00:04:49,610 see, you know, that's been in a 3% 133 00:04:49,610 --> 00:04:53,050 or 5% or whatever that number is growth 134 00:04:53,050 --> 00:04:54,490 month to month. And if you all of 135 00:04:54,490 --> 00:04:56,110 a sudden you achieve 20%, 136 00:04:56,490 --> 00:04:58,270 you know, you spent your money well. 137 00:04:59,334 --> 00:05:01,834 I'm a really big fan of doing things 138 00:05:02,055 --> 00:05:05,254 by quarter, of setting goals for the quarter 139 00:05:05,254 --> 00:05:07,735 and not necessarily for the year. Set maybe, 140 00:05:07,735 --> 00:05:09,995 like, one big goal for the year, 141 00:05:10,615 --> 00:05:12,314 and you can have that with your marketing 142 00:05:12,660 --> 00:05:13,160 efforts, 143 00:05:13,460 --> 00:05:16,040 but set specific tactics and goals 144 00:05:16,500 --> 00:05:17,720 within each quarter 145 00:05:18,340 --> 00:05:20,259 to accomplish that goal that you're trying to 146 00:05:20,259 --> 00:05:22,279 do throughout the, you know, for the year. 147 00:05:22,420 --> 00:05:23,779 Breaking it down like that, I think, is 148 00:05:23,779 --> 00:05:25,139 a really good idea for a lot of 149 00:05:25,139 --> 00:05:26,439 people that feel overwhelmed, 150 00:05:27,175 --> 00:05:29,334 especially because this is your hobby. And, you 151 00:05:29,334 --> 00:05:31,014 know, you have everyone has so much going 152 00:05:31,014 --> 00:05:32,074 on in their life nowadays. 153 00:05:32,535 --> 00:05:34,794 Your job, maybe your second job, 154 00:05:35,175 --> 00:05:37,975 your kids, your your dog, everything. So, 155 00:05:38,935 --> 00:05:40,875 that natural growth is 156 00:05:41,779 --> 00:05:43,540 is kinda like a bonus. You know, that's 157 00:05:43,540 --> 00:05:44,040 just 158 00:05:44,420 --> 00:05:46,500 the continuous this is gonna happen because I 159 00:05:46,500 --> 00:05:48,180 am doing the right things over and over 160 00:05:48,180 --> 00:05:50,360 and over again. The way that 161 00:05:51,220 --> 00:05:53,400 we help is, you know, I think there's 162 00:05:53,985 --> 00:05:55,584 there's a lot of stats that you can 163 00:05:55,584 --> 00:05:57,584 take a look at this along with something 164 00:05:57,584 --> 00:05:58,724 like Google Analytics 165 00:05:59,104 --> 00:06:00,884 and, you know, the Mailchimp. 166 00:06:01,985 --> 00:06:03,504 What are you, like, what are your open 167 00:06:03,504 --> 00:06:05,264 rates? All that type of stuff. That's something 168 00:06:05,264 --> 00:06:08,164 that, like, you try to increase these 169 00:06:08,740 --> 00:06:11,779 each quarter. It's slow but steady is typically 170 00:06:11,779 --> 00:06:14,019 good for the long haul. You know, I've 171 00:06:14,019 --> 00:06:15,620 always been a bit of a cheap Charlie 172 00:06:15,620 --> 00:06:16,519 in some regards. 173 00:06:17,300 --> 00:06:17,800 Mailchimp, 174 00:06:18,180 --> 00:06:20,500 if you you can use it up to 175 00:06:20,500 --> 00:06:21,240 a thousand 176 00:06:22,365 --> 00:06:24,285 folks on a list and then then you 177 00:06:24,285 --> 00:06:25,884 have to start paying once it gets above 178 00:06:25,884 --> 00:06:27,084 a thousand. But I think a lot of 179 00:06:27,084 --> 00:06:29,105 people will be under a thousand. So, 180 00:06:29,644 --> 00:06:31,165 if they don't have a mailing list, they 181 00:06:31,165 --> 00:06:33,084 can do that. I've used a variety of 182 00:06:33,084 --> 00:06:34,464 services over the years 183 00:06:34,939 --> 00:06:37,019 to try to not spend money. So I'm 184 00:06:37,019 --> 00:06:39,600 always looking at free offerings as well. 185 00:06:40,060 --> 00:06:42,220 And I think the free marketing first should 186 00:06:42,220 --> 00:06:44,060 be, you know, to make sure that you're 187 00:06:44,060 --> 00:06:45,439 ready for paid marketing. 188 00:06:46,620 --> 00:06:48,620 One thing it's really been effective that a 189 00:06:48,620 --> 00:06:50,560 lot of people don't do is swap promos 190 00:06:50,595 --> 00:06:52,274 with other podcasters. In other words, if you 191 00:06:52,274 --> 00:06:53,654 had a podcast you love 192 00:06:54,274 --> 00:06:56,615 and you mentioned them on your show 193 00:06:57,154 --> 00:06:59,714 as as a podcast you may want to 194 00:06:59,714 --> 00:07:01,795 check out, let them know that you promoed 195 00:07:01,795 --> 00:07:02,295 them. 196 00:07:02,675 --> 00:07:05,949 And often or not, some the the reciprocating 197 00:07:06,410 --> 00:07:08,670 podcast will often mention you as well. 198 00:07:09,050 --> 00:07:11,290 You can also do official swap promos. Say, 199 00:07:11,290 --> 00:07:11,790 hey. 200 00:07:12,250 --> 00:07:14,509 I'll promote your show if you promote mine. 201 00:07:15,209 --> 00:07:17,290 So again, it depends on the relationship you 202 00:07:17,290 --> 00:07:17,790 have 203 00:07:18,615 --> 00:07:20,935 with that podcast. Of course, you wanna share 204 00:07:20,935 --> 00:07:23,035 your show in in the relevant communities, 205 00:07:23,574 --> 00:07:25,735 so make sure you know where your tribe 206 00:07:25,735 --> 00:07:26,714 is hanging out. 207 00:07:27,014 --> 00:07:29,175 Make sure you know like my tech show, 208 00:07:29,175 --> 00:07:31,035 a lot of the folks are on x. 209 00:07:31,540 --> 00:07:34,259 But on this show, I think the majority 210 00:07:34,259 --> 00:07:36,980 of the people are either on LinkedIn or 211 00:07:36,980 --> 00:07:37,480 on, 212 00:07:38,740 --> 00:07:41,399 on Facebook. So it really depends, 213 00:07:42,020 --> 00:07:43,939 you find figure out where your audience is 214 00:07:43,939 --> 00:07:46,100 and, of course, share there. Doesn't hurt to 215 00:07:46,100 --> 00:07:47,319 share in those other 216 00:07:47,915 --> 00:07:50,574 platforms to gain audience members as well. 217 00:07:51,115 --> 00:07:51,615 But 218 00:07:51,995 --> 00:07:53,775 one thing that is often overlooked 219 00:07:54,475 --> 00:07:57,134 is if you've got this content already created, 220 00:07:57,675 --> 00:07:59,675 you've got hours and hours and hours and 221 00:07:59,675 --> 00:08:01,915 hours of past content that you can grab 222 00:08:01,915 --> 00:08:02,814 clips from 223 00:08:03,490 --> 00:08:04,930 as teasers. Now I know I know it 224 00:08:04,930 --> 00:08:06,129 takes a lot of work to do that, 225 00:08:06,129 --> 00:08:08,050 but there's tools out there to be able 226 00:08:08,050 --> 00:08:08,870 to grab that, 227 00:08:09,970 --> 00:08:11,029 grab those clips 228 00:08:11,649 --> 00:08:14,229 and teasers to be able to to share. 229 00:08:14,610 --> 00:08:15,509 And, of course, 230 00:08:16,504 --> 00:08:18,504 when you're publishing on your own website or 231 00:08:18,504 --> 00:08:21,164 with Blueberry, you get custom episode URLs 232 00:08:21,625 --> 00:08:23,944 and your podcast website to make sharing your 233 00:08:23,944 --> 00:08:26,904 content super easy and and super trackable. You 234 00:08:26,904 --> 00:08:28,845 can see where that traffic's come from. 235 00:08:29,990 --> 00:08:32,649 You know, you're you were talking about, the 236 00:08:32,789 --> 00:08:35,269 listeners here are most likely, from what we 237 00:08:35,269 --> 00:08:37,370 can tell, on LinkedIn and Facebook. 238 00:08:37,750 --> 00:08:39,509 And that goes into our next topic, which 239 00:08:39,509 --> 00:08:42,730 is stick with just one or two platforms 240 00:08:42,950 --> 00:08:45,204 generally for the main social media that you'll 241 00:08:45,204 --> 00:08:45,704 do. 242 00:08:46,245 --> 00:08:48,644 It's very easy to spread yourself thin very 243 00:08:48,644 --> 00:08:49,144 quickly, 244 00:08:50,644 --> 00:08:52,424 with both your time and your money 245 00:08:53,044 --> 00:08:55,204 of, you know, where your audience might be. 246 00:08:55,204 --> 00:08:57,524 So this does kinda come into sometimes, like, 247 00:08:57,524 --> 00:08:59,204 if you have a social media manager or, 248 00:08:59,204 --> 00:09:01,220 like, a VA or something like that, they 249 00:09:01,919 --> 00:09:03,919 can they have more time to dedicate to 250 00:09:03,919 --> 00:09:05,460 going all across the board, 251 00:09:06,960 --> 00:09:09,120 or starting that way and figuring out where 252 00:09:09,120 --> 00:09:11,360 people are and, you know, kinda dump in 253 00:09:11,360 --> 00:09:13,535 one or two down the line and stick 254 00:09:13,535 --> 00:09:15,855 to some of the others that that are 255 00:09:15,855 --> 00:09:16,754 working for you. 256 00:09:17,695 --> 00:09:19,375 And if you're if you're not used to 257 00:09:19,375 --> 00:09:20,115 these tools, 258 00:09:21,295 --> 00:09:23,455 again, with the small budget start, there's not 259 00:09:23,455 --> 00:09:24,995 a lot of risk and experimentation. 260 00:09:26,240 --> 00:09:28,079 And one thing you do is track your 261 00:09:28,079 --> 00:09:30,159 ROI with with simple tools. Don't get too 262 00:09:30,159 --> 00:09:30,659 fancy. 263 00:09:31,440 --> 00:09:33,759 Create a spreadsheet, you know, put in the 264 00:09:33,759 --> 00:09:35,299 cost goals outcome, 265 00:09:35,759 --> 00:09:37,440 and then you're gonna kinda know what that 266 00:09:37,440 --> 00:09:39,519 value for that amount of money that you 267 00:09:39,519 --> 00:09:40,659 spent was worth. 268 00:09:40,964 --> 00:09:42,504 Sometimes it's kinda hard, 269 00:09:43,044 --> 00:09:45,444 you know. It it's if you boost something 270 00:09:45,444 --> 00:09:46,105 on Facebook, 271 00:09:47,204 --> 00:09:49,684 and and you spend $50 and they say, 272 00:09:49,684 --> 00:09:52,004 oh, you're gonna reach 4,000 people, but it 273 00:09:52,004 --> 00:09:54,725 doesn't mean that 4,000 people are gonna like 274 00:09:54,725 --> 00:09:55,464 the post. 275 00:09:56,740 --> 00:09:58,820 So you should do a compare and contrast, 276 00:09:58,820 --> 00:10:00,980 you know, see what kind of likes and 277 00:10:00,980 --> 00:10:03,459 comments you get on stuff that you haven't 278 00:10:03,459 --> 00:10:05,639 boosted compared to those that you have. 279 00:10:06,899 --> 00:10:08,659 Again, some of it can be a little 280 00:10:08,659 --> 00:10:10,279 bit tricky to even determine, 281 00:10:10,654 --> 00:10:13,475 okay, was this worth it? Mhmm. But, 282 00:10:14,174 --> 00:10:14,674 again, 283 00:10:15,455 --> 00:10:17,455 right in the dashboard of Blueberry is one 284 00:10:17,455 --> 00:10:18,975 thing that you can look at and see 285 00:10:18,975 --> 00:10:21,774 what content is gaining traction in. That could 286 00:10:21,774 --> 00:10:24,254 be maybe an indication as something that you'd 287 00:10:24,254 --> 00:10:25,315 want to promote, 288 00:10:26,029 --> 00:10:27,870 something in an episode that did a little 289 00:10:27,870 --> 00:10:28,769 better than another. 290 00:10:30,190 --> 00:10:31,790 And, you know, it it give you that 291 00:10:31,790 --> 00:10:33,470 little bit of a little bit of an 292 00:10:33,470 --> 00:10:35,950 edge. But, again, lots of places to spend 293 00:10:35,950 --> 00:10:38,110 money. Just be careful where you do and 294 00:10:38,110 --> 00:10:40,029 and, again, stay within budget and don't go 295 00:10:40,029 --> 00:10:42,634 crazy like I did and just automatically say, 296 00:10:42,634 --> 00:10:45,194 oh, yeah. I'll spend $300. And, you know, 297 00:10:45,194 --> 00:10:47,034 next thing you know, yeah, I spent $300, 298 00:10:47,034 --> 00:10:48,954 and it's like, what's this on the credit 299 00:10:48,954 --> 00:10:52,154 card bill? Yep. Yep. Don't take yourself into 300 00:10:52,154 --> 00:10:53,995 a hole. Or if you do, make it 301 00:10:53,995 --> 00:10:55,134 only that one time. 302 00:10:55,595 --> 00:10:56,095 Yeah. 303 00:10:58,049 --> 00:10:59,889 One of those ways is just track the 304 00:10:59,889 --> 00:11:02,449 ROI that you're looking for with like like 305 00:11:02,449 --> 00:11:04,389 Todd said, you know, these simple tools, 306 00:11:04,769 --> 00:11:06,949 that can be as simple as a 307 00:11:07,730 --> 00:11:09,350 Google spreadsheet or Excel 308 00:11:09,809 --> 00:11:10,309 spreadsheet. 309 00:11:11,304 --> 00:11:12,585 You know, it doesn't have to be that 310 00:11:12,585 --> 00:11:14,585 complicated. And one of the ways that you 311 00:11:14,585 --> 00:11:17,065 can also keep track of this is we 312 00:11:17,065 --> 00:11:18,205 have an event tracker 313 00:11:18,665 --> 00:11:19,404 in our, 314 00:11:20,024 --> 00:11:22,205 stat system so that you can, you know, 315 00:11:22,585 --> 00:11:23,370 add dates 316 00:11:23,850 --> 00:11:26,009 that you wanna keep track of this specific 317 00:11:26,009 --> 00:11:28,889 episode in in between these days and, you 318 00:11:28,889 --> 00:11:31,049 know, these days of the month because you 319 00:11:31,049 --> 00:11:32,889 are doing some type of ad campaign. You're 320 00:11:32,889 --> 00:11:34,730 like, oh, okay. This is great. I can 321 00:11:34,730 --> 00:11:36,830 keep track of what happened 322 00:11:37,245 --> 00:11:39,004 during this period of time when I was 323 00:11:39,004 --> 00:11:41,325 promoting this. It's just great to keep an 324 00:11:41,325 --> 00:11:43,565 eye on. Don't stress yourself out over it, 325 00:11:43,565 --> 00:11:44,065 though. 326 00:11:44,445 --> 00:11:47,004 Just take the information in and go from 327 00:11:47,004 --> 00:11:47,504 there. 328 00:11:48,365 --> 00:11:50,605 And for those of you that haven't launched 329 00:11:50,605 --> 00:11:51,840 your podcast yet, 330 00:11:52,639 --> 00:11:54,800 I think it's if you're really serious about 331 00:11:54,800 --> 00:11:55,300 launching 332 00:11:56,000 --> 00:11:58,720 and you've recorded maybe a couple of episodes, 333 00:11:58,720 --> 00:12:01,220 two or three, don't record 10 or 20. 334 00:12:01,279 --> 00:12:02,800 And just, you know, two or three is 335 00:12:02,800 --> 00:12:03,779 good. Yeah. 336 00:12:04,480 --> 00:12:06,259 You know, create a prelaunch budget 337 00:12:06,975 --> 00:12:07,475 and 338 00:12:08,014 --> 00:12:08,495 determine, 339 00:12:09,855 --> 00:12:12,034 what your budget is gonna be on a 340 00:12:12,334 --> 00:12:13,875 monthly basis going forward. 341 00:12:14,334 --> 00:12:16,254 And some of that budget can initially be 342 00:12:16,254 --> 00:12:18,115 used to make sure you got good graphics. 343 00:12:18,575 --> 00:12:19,075 Mhmm. 344 00:12:19,855 --> 00:12:21,475 Maybe a teaser trailer, 345 00:12:23,399 --> 00:12:25,879 signing up for a basic email platform like 346 00:12:25,879 --> 00:12:27,179 like Mailchimp again, 347 00:12:27,559 --> 00:12:29,639 and, of course, building a landing page for 348 00:12:29,639 --> 00:12:31,340 your for your show. So, 349 00:12:32,440 --> 00:12:32,940 definitely 350 00:12:33,320 --> 00:12:34,860 think about some of those, 351 00:12:35,365 --> 00:12:38,245 you know, initial launch expenses on in getting 352 00:12:38,245 --> 00:12:40,804 a good there's nothing better than having good 353 00:12:40,804 --> 00:12:43,445 show art. We know that the AI has 354 00:12:43,445 --> 00:12:43,945 gotten 355 00:12:44,485 --> 00:12:47,465 pretty good now in creating some art. 356 00:12:48,490 --> 00:12:51,610 But always think about creatively what will make 357 00:12:51,610 --> 00:12:52,589 you stand out 358 00:12:53,129 --> 00:12:54,029 from the rest, 359 00:12:55,129 --> 00:12:57,709 and also your teaser trailers as well. 360 00:12:59,289 --> 00:13:01,309 And I just wanna do preface. 361 00:13:02,785 --> 00:13:04,785 When you are starting your podcast, you're probably 362 00:13:04,785 --> 00:13:06,544 gonna the most money you're probably gonna put 363 00:13:06,544 --> 00:13:08,245 into it overall is at the beginning, 364 00:13:09,024 --> 00:13:11,264 unless you, you know, totally overhaul at some 365 00:13:11,264 --> 00:13:13,585 point and, like, do a bunch of upgrades 366 00:13:13,585 --> 00:13:15,205 or changes or something. But, 367 00:13:16,879 --> 00:13:18,799 the the sticker shock you might get when 368 00:13:18,799 --> 00:13:20,080 you're like, oh, okay. Well, what if I 369 00:13:20,080 --> 00:13:22,500 wanna pay someone to build me this graphic 370 00:13:22,559 --> 00:13:24,559 or, you know, help me with this web 371 00:13:24,559 --> 00:13:25,860 design, that type of stuff? 372 00:13:26,399 --> 00:13:28,500 That that sticker shock will not 373 00:13:29,705 --> 00:13:32,504 will surprise you potentially, but also it's not 374 00:13:32,504 --> 00:13:36,184 gonna happen every month. That's yes. So so 375 00:13:36,184 --> 00:13:37,465 definitely keep that in mind. 376 00:13:38,904 --> 00:13:41,625 And on that same note, define a simple 377 00:13:41,625 --> 00:13:44,570 goal before you do launch. Like, you're you're 378 00:13:44,710 --> 00:13:46,710 putting money into this. You're putting your time 379 00:13:46,710 --> 00:13:47,210 and 380 00:13:47,590 --> 00:13:49,610 and, effort into it. 381 00:13:50,070 --> 00:13:52,309 And on top of your money, you wanna 382 00:13:52,309 --> 00:13:52,809 have 383 00:13:53,110 --> 00:13:55,190 a goal before the launch of, like, what 384 00:13:55,190 --> 00:13:56,870 do I what do I wanna do? Do 385 00:13:56,870 --> 00:13:58,309 I wanna build an email list? Do I 386 00:13:58,309 --> 00:14:00,434 wanna get feedback from the trailer of, you 387 00:14:00,434 --> 00:14:02,514 know, what are do people like this? That 388 00:14:02,514 --> 00:14:03,254 type of thing. 389 00:14:03,875 --> 00:14:06,115 Trying to build an anti any type of 390 00:14:06,115 --> 00:14:08,595 social following. What do you wanna do? And, 391 00:14:08,595 --> 00:14:10,914 of course, you wanna work on your social 392 00:14:10,914 --> 00:14:12,950 following. If you're like I was and I 393 00:14:12,950 --> 00:14:15,350 came into podcasting when there was no social 394 00:14:15,350 --> 00:14:15,850 media, 395 00:14:16,309 --> 00:14:18,309 you know, there there was really zero. You 396 00:14:18,309 --> 00:14:20,230 you started completely from zero. But if you've 397 00:14:20,230 --> 00:14:22,809 got a good social following already, 398 00:14:24,004 --> 00:14:25,764 that's gonna help. But you don't wanna start 399 00:14:25,764 --> 00:14:27,684 building a social following. And, you you know, 400 00:14:27,684 --> 00:14:29,465 when someone launches a new show, 401 00:14:30,164 --> 00:14:32,644 you know, obviously, it's mom, dad, and the 402 00:14:32,644 --> 00:14:35,764 family is gonna potentially tune in maybe and 403 00:14:35,764 --> 00:14:36,504 then friends. 404 00:14:37,205 --> 00:14:39,225 But you'll definitely want to 405 00:14:39,659 --> 00:14:41,120 to work on, 406 00:14:42,059 --> 00:14:43,659 having the ability for people to sign up 407 00:14:43,659 --> 00:14:44,799 for the email list, 408 00:14:45,419 --> 00:14:46,559 collect that feedback, 409 00:14:47,100 --> 00:14:49,600 and, of course, get those early social followers 410 00:14:49,659 --> 00:14:51,820 excited about what the goal of your show 411 00:14:51,820 --> 00:14:53,519 is and what you're going to, 412 00:14:54,524 --> 00:14:55,825 what you're gonna be producing. 413 00:14:56,524 --> 00:14:59,745 And you can join online communities and follow, 414 00:15:01,004 --> 00:15:03,964 hashtags of content that's gonna be associated with 415 00:15:03,964 --> 00:15:04,464 your 416 00:15:04,764 --> 00:15:07,105 show and and start to interact with potential 417 00:15:07,164 --> 00:15:08,865 listeners. Now I would 418 00:15:09,179 --> 00:15:11,019 caution you in basic saying, oh, I wanna 419 00:15:11,019 --> 00:15:11,840 start a podcast. 420 00:15:12,379 --> 00:15:15,659 And, you know, you maybe solicit ideas. Say, 421 00:15:15,659 --> 00:15:17,440 hey. I'm thinking about starting a podcast, 422 00:15:17,820 --> 00:15:19,259 and this is what I'm gonna be talking 423 00:15:19,259 --> 00:15:21,279 about. Is this something that would be interesting? 424 00:15:21,340 --> 00:15:23,340 And what are the type of topics? That's 425 00:15:23,340 --> 00:15:24,134 the kind of 426 00:15:24,535 --> 00:15:26,154 engagement that you'll want, 427 00:15:27,095 --> 00:15:29,915 and do those necessarily outside of the podcasting 428 00:15:29,975 --> 00:15:30,475 groups. 429 00:15:30,934 --> 00:15:33,894 Do those in the threads where the within 430 00:15:33,894 --> 00:15:34,875 the content, 431 00:15:35,815 --> 00:15:37,355 type that you're going to cover, 432 00:15:37,930 --> 00:15:39,950 on Reddit and Facebook and so forth. 433 00:15:40,410 --> 00:15:42,670 The podcast groups in, 434 00:15:44,009 --> 00:15:45,470 on Facebook contain, 435 00:15:46,250 --> 00:15:47,230 a lot of noise, 436 00:15:47,690 --> 00:15:49,790 and you're gonna get a lot of advice 437 00:15:49,850 --> 00:15:50,350 that 438 00:15:51,154 --> 00:15:54,034 maybe is good and bad. So, you know, 439 00:15:54,034 --> 00:15:56,115 basically, just go out and and make up 440 00:15:56,115 --> 00:15:57,014 your own opinion. 441 00:15:57,714 --> 00:15:59,875 And the formula to create a show is 442 00:15:59,875 --> 00:16:02,514 not that complicated, but you definitely wanna engage 443 00:16:02,514 --> 00:16:03,254 with your 444 00:16:03,559 --> 00:16:05,720 your community where that's gonna be and wherever 445 00:16:05,720 --> 00:16:07,980 they may be on LinkedIn, TikTok, etcetera, 446 00:16:09,159 --> 00:16:09,899 for sure. 447 00:16:10,679 --> 00:16:11,659 Yeah. Absolutely. 448 00:16:12,360 --> 00:16:12,860 And 449 00:16:13,240 --> 00:16:16,120 similar to, you know, where your future audience 450 00:16:16,120 --> 00:16:16,620 is, 451 00:16:17,105 --> 00:16:19,184 If you are getting if you are building 452 00:16:19,184 --> 00:16:19,925 that audience, 453 00:16:20,305 --> 00:16:23,105 build an email list. It is, I think, 454 00:16:23,105 --> 00:16:24,004 sometimes underrated, 455 00:16:25,585 --> 00:16:27,285 in the age of social media, 456 00:16:27,825 --> 00:16:28,325 but 457 00:16:30,059 --> 00:16:32,459 people, you know, switch back and forth all 458 00:16:32,459 --> 00:16:33,440 the time, but 459 00:16:33,980 --> 00:16:35,360 getting into their email, 460 00:16:35,819 --> 00:16:37,199 makes it seem more, 461 00:16:38,539 --> 00:16:39,600 I don't I 462 00:16:40,139 --> 00:16:40,639 guess, 463 00:16:41,019 --> 00:16:42,799 you know, loyal to that show 464 00:16:43,664 --> 00:16:46,065 and really interested in what it's yeah. It 465 00:16:46,065 --> 00:16:48,004 builds a lot of loyalty, I think. 466 00:16:48,544 --> 00:16:49,044 So 467 00:16:49,424 --> 00:16:51,664 if when you're doing that website, when you're 468 00:16:51,664 --> 00:16:53,044 about to get ready to launch, 469 00:16:53,424 --> 00:16:56,144 absolutely add an embed of a sign up 470 00:16:56,144 --> 00:16:58,384 form right there on your website to you 471 00:16:58,384 --> 00:16:59,730 know, so so that they can get more 472 00:16:59,730 --> 00:17:01,730 information whether that is just something you wanna 473 00:17:01,730 --> 00:17:03,570 talk about or a link to the episode. 474 00:17:03,570 --> 00:17:05,430 It is whatever you wanna do with it. 475 00:17:06,450 --> 00:17:08,609 And and you don't need a a a 476 00:17:08,609 --> 00:17:11,170 full blown episode to launch your show. You 477 00:17:11,170 --> 00:17:12,630 just start with a trailer 478 00:17:13,164 --> 00:17:15,325 and you can test and promote. Use and 479 00:17:15,325 --> 00:17:17,585 make the trailer short, less than five minutes. 480 00:17:18,365 --> 00:17:21,484 And, you know, and actually, maybe even that's 481 00:17:21,484 --> 00:17:23,805 long. Mhmm. And what you wanna do though 482 00:17:23,805 --> 00:17:26,365 is be very specific in the trailer. This 483 00:17:26,365 --> 00:17:28,390 is what the show is gonna be. This 484 00:17:28,390 --> 00:17:30,390 is the goal and here's the type of 485 00:17:30,390 --> 00:17:32,490 content that I'm gonna be talking about 486 00:17:33,109 --> 00:17:33,609 and 487 00:17:34,150 --> 00:17:34,809 have that 488 00:17:35,349 --> 00:17:36,569 semi well refined 489 00:17:37,190 --> 00:17:37,690 and 490 00:17:37,990 --> 00:17:39,609 you'll start getting some feedback 491 00:17:39,910 --> 00:17:40,650 on that 492 00:17:41,204 --> 00:17:41,704 And, 493 00:17:42,964 --> 00:17:44,404 and let people know what do you think? 494 00:17:44,404 --> 00:17:46,244 How did my voice sound? How did the 495 00:17:46,244 --> 00:17:48,724 audio sound? Did Mhmm. Did I come across 496 00:17:48,724 --> 00:17:50,484 as warm? You know, you're gonna get all 497 00:17:50,484 --> 00:17:51,224 kinds of 498 00:17:52,325 --> 00:17:54,244 feedback. But I think the key here is 499 00:17:54,244 --> 00:17:56,429 is really to get your feet wet and 500 00:17:56,429 --> 00:17:58,429 at the same time start building and making 501 00:17:58,429 --> 00:18:00,450 the community know that their input 502 00:18:00,909 --> 00:18:03,389 is very important. I think that's the main 503 00:18:03,389 --> 00:18:06,049 thing is a lot of time podcasters forget 504 00:18:06,269 --> 00:18:07,569 to ask their audience 505 00:18:08,365 --> 00:18:09,105 for feedback 506 00:18:09,524 --> 00:18:10,024 and, 507 00:18:10,924 --> 00:18:12,924 always engage the audience no matter if it's 508 00:18:12,924 --> 00:18:15,724 a new trailer or your any episode you're 509 00:18:15,724 --> 00:18:18,464 creating say, hey. What did you think today? 510 00:18:19,085 --> 00:18:21,424 You know, send your feedback because 511 00:18:22,049 --> 00:18:24,870 sometimes it gets very quiet out there and, 512 00:18:25,570 --> 00:18:27,970 you can get lonely creating your podcast because 513 00:18:27,970 --> 00:18:29,430 people aren't so inclined 514 00:18:29,970 --> 00:18:30,870 always to, 515 00:18:31,890 --> 00:18:33,250 drop you an email. But, 516 00:18:33,730 --> 00:18:35,809 ask for that input and those that truly 517 00:18:35,809 --> 00:18:37,590 like the show will will do that. 518 00:18:38,105 --> 00:18:41,164 Yeah. Absolutely. I kinda think of your trailer 519 00:18:41,224 --> 00:18:43,484 preview episode as your elevator pitch, 520 00:18:43,785 --> 00:18:44,845 you know, of 521 00:18:45,305 --> 00:18:47,224 why should I listen to your show. You've 522 00:18:47,224 --> 00:18:49,484 got me on this elevator for twenty seconds, 523 00:18:50,265 --> 00:18:52,525 on my phone before I scroll away, 524 00:18:53,279 --> 00:18:56,660 and it's it's gotta have that hook. So 525 00:18:57,200 --> 00:18:57,700 definitely 526 00:18:58,160 --> 00:19:00,640 something to think about when you are releasing 527 00:19:00,640 --> 00:19:01,140 that. 528 00:19:01,440 --> 00:19:03,600 I think we've covered everything here that we're 529 00:19:03,600 --> 00:19:05,119 just gonna talk about. This is a light 530 00:19:05,119 --> 00:19:07,440 overview. It's nothing technical about how to do 531 00:19:07,440 --> 00:19:10,025 it. There's plenty of YouTube tutorials out there 532 00:19:10,025 --> 00:19:11,785 on how to do advertising on any of 533 00:19:11,785 --> 00:19:12,525 these platforms. 534 00:19:13,144 --> 00:19:14,605 So use those tutorials. 535 00:19:15,065 --> 00:19:17,625 Yeah. And so use those tutorials and take 536 00:19:17,625 --> 00:19:19,945 a look if you're using Blueberry on all 537 00:19:19,945 --> 00:19:21,545 of the ways that we make this available 538 00:19:21,545 --> 00:19:22,045 too. 539 00:19:22,664 --> 00:19:24,899 You know, there's a lot available in the 540 00:19:24,899 --> 00:19:25,880 podcaster dashboard, 541 00:19:26,500 --> 00:19:27,000 and 542 00:19:27,700 --> 00:19:29,880 there's a lot in the sidebar that might 543 00:19:30,339 --> 00:19:32,500 be helpful that you just are unaware of 544 00:19:32,500 --> 00:19:35,140 right now. And, of course, remember, your marketing 545 00:19:35,140 --> 00:19:37,059 budget doesn't need to be big. It just 546 00:19:37,059 --> 00:19:39,000 needs to be aligned with your goals and 547 00:19:39,194 --> 00:19:40,095 and really, 548 00:19:40,794 --> 00:19:42,734 your stage in your podcasting journey. 549 00:19:43,355 --> 00:19:45,774 Right. So focus on consist consistency, 550 00:19:46,634 --> 00:19:48,634 lean on the free tools available to you, 551 00:19:48,634 --> 00:19:50,954 and always measure your progress no matter how 552 00:19:50,954 --> 00:19:51,454 small. 553 00:19:52,180 --> 00:19:54,599 And most importantly, don't forget, Blueberry includes 554 00:19:54,980 --> 00:19:57,299 a ton of features that help podcasters get 555 00:19:57,299 --> 00:19:57,799 discovered, 556 00:19:58,180 --> 00:20:00,340 track growth, and promote their show so you 557 00:20:00,340 --> 00:20:02,740 can spend less and do more. And matter 558 00:20:02,740 --> 00:20:04,680 of fact, make sure you check out our, 559 00:20:05,394 --> 00:20:08,295 introductory series to podcast stats. It's on YouTube. 560 00:20:08,674 --> 00:20:09,394 It gives you, 561 00:20:10,035 --> 00:20:12,194 really a a quick deep dive and a 562 00:20:12,194 --> 00:20:13,174 a three part series 563 00:20:13,714 --> 00:20:15,875 on on the entire platform so you get 564 00:20:15,875 --> 00:20:17,815 to know how to use all of that 565 00:20:17,875 --> 00:20:19,734 as a new or existing podcaster. 566 00:20:20,730 --> 00:20:22,809 Be sure to follow or subscribe to Podcast 567 00:20:22,809 --> 00:20:25,289 Insider for more strategy, support, and tools to 568 00:20:25,289 --> 00:20:26,349 help your show thrive. 569 00:20:27,049 --> 00:20:29,450 Thanks for joining us. Come back next week. 570 00:20:29,450 --> 00:20:30,349 And in the meantime, 571 00:20:30,730 --> 00:20:32,970 head to podcastinsider.com 572 00:20:32,970 --> 00:20:33,950 for more information. 573 00:20:34,490 --> 00:20:37,144 To subscribe, share, and read our show notes, 574 00:20:37,365 --> 00:20:39,445 check out the latest suite of services and 575 00:20:39,445 --> 00:20:40,424 learn how Blueberry 576 00:20:40,805 --> 00:20:44,825 can help you leverage your podcast. Visit blueberry.com. 577 00:20:45,045 --> 00:20:48,484 That's Blueberry without the ease because we can't 578 00:20:48,484 --> 00:20:49,545 afford the ease.