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Welcome to Podcast Insider. I'm Mike Dell, the

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VP of customer relations here at Blueberry.

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And I'm Dave Clements, and I'm a sales

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and support agent here at Blueberry.

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So if you're a WordPress user

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and you're thinking of moving to another web

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platform,

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there's some things you should know before you

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make the move.

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Yeah. Especially if you're using PowerPress.

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Yes. And especially when it comes to your

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podcast.

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Right.

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You're listening to Podcast Insider hosted by Mike

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Dell, Todd Cochran, and Mackenzie Bennett from the

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Blueberry team,

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bringing you weekly insights, advice, and insider tips

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and tricks to help you

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start, grow, and thrive through podcasting.

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With all the support of your team here

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at Blueberry Podcasting, welcome. Let's dive in.

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So we get calls,

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texts,

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phones, emails,

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panic Facebook posts, and all kinds of things

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where, we'll get some

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variation of this this sentence.

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My web designer moved my website from WordPress

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to,

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you know, Wix, Squarespace,

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Kajabi,

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you know, you name it,

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whatever web platform, and now my feed doesn't

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work. Well, in this episode, we're gonna try

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to explain what you need to do before

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somebody makes that move and maybe talk you

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out of it. Today, I got Dave here,

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because Dave and I are the ones that,

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have to take those calls, and, maybe this

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will help some of you if you get

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a web designer or, you you yourself wanna

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switch platforms. It's not impossible,

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not the worst thing in the world,

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but there's a few things you must do

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before

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the move.

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The first thing is,

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you have to kinda understand how your RSS

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feed works now with PowerPress

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and your website,

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your website

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is your podcast platform. It does dual duty.

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So not only is it a website,

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but it also helps distribute or does distribute.

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It's not really a help, is it, Dave?

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No. No. It actually does it. It it

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is,

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it is the home for your podcast.

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Yeah. And it, you know, that feed

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that's generated from your

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WordPress site with PowerPress helping it along,

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that's how Apple, Spotify, all your listeners, all,

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you know, all the other places get your

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show.

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And if you delete that

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website

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or move it to a platform that does

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not support

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creating an RSS feed.

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And, you know, some some sites do. I

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guess Squarespace

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does and Kajabi does. They don't do as

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good a job as Blueberry.

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You know, we have all the extra bits,

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you know, like podcast two point o stuff

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and

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and all that. And, plus,

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we keep it up to date. You know?

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There are still platforms out there

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that don't have all the categories Apple

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uses.

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Yeah. Or they have the old version of

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Apple's categories from, like, seven years ago. So

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but, yeah, if you if you if you

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kill the website

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that your your podcast lives on,

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you're killing your podcast. So we're gonna try

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and

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help you avoid that.

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Yeah. We,

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we,

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Todd calls that the extinction

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event.

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It's usually not that bad depending on how

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you were set up before,

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but, you know, until

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you,

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get that feedback

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or get a feedback and get a way

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to redirect it, it's not coming back. So,

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David, what are the two ways people can

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preserve their feed?

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The first way is just to keep your

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WordPress

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site running,

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and that's just to keep the feed active.

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And then you can just have your new

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website that lives on that new platform. And

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then the other way is to just move

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your feed to a feed host by Blueberry.

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That's pretty simple, I think, because we have

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a feed that you can use.

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You're you're essentially

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redirecting your feed. That's what we call it.

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A lot of people may not understand what

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that means, but basically telling all of the

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podcast apps, hey.

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Stop looking at yoursite.com,

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and now look at this

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feed

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coming from Blueberry. And that's for people that

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are hosting on Blueberry already. If you're

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hosting somewhere else,

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then you you you need to recreate that

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feed somehow, somewhere

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prior to

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leaving the WordPress site. It's worse when we

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get to call it, my website is already

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gone and, you know, uh-oh. What do I

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do? Yeah. Yeah. It's, you know, it's just

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one of those things, you know, that, web

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designers,

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they're wonderful at making your website look good

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or at least a good one is,

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but they're not so good at podcasting. So,

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you know, call somebody,

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get advice before

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you make that move.

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Yeah. Another big thing is that you've gotta

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figure out what you're gonna do with your

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media files. A lot of WordPress users,

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initially, I was one of these people,

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will host the media files on the same

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server as their website.

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We don't recommend that because

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you can

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you can cause issues with your your website

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host.

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They could force you to

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a private server that's way more expensive. And

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really, the best situation is just finding a

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dedicated

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site or, you know, company like Blueberry. We

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always recommend Blueberry, of course, to move your

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audio files, to store those files,

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so that you don't

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you don't incur big fees. Or if you're

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redirecting your feed, you don't have to move

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your files.

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Yeah. If you're already hosting on Blueberry, the

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feed that we'll create for you at Blueberry

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prior to your move from WordPress

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will already have all your episodes in it.

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And

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if you're not hosting with us, we can

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import your feed into Blueberry,

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and, you know, then you'll get a feed

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that has everything your WordPress site had pretty

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much.

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Like I said, all the features are there.

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You know, the only difference is the where

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where the actual posts go, would be in

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publisher.

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So and and this is another thing. Yeah.

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Now

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I I don't know how important this is

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in the in the big scheme of things,

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but it is somewhat important to maintain your

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SEO and backlinks. And, you know, that goes

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for the website part. Really not as bad

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for the podcast part because those lengths will

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change when the feed changes,

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and it'll point to the right place.

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But, you know, you have to think about

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that a little bit. So

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if you're on Wix,

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you know, you're not gonna have all the

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same pages and posts that you have on

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your WordPress site.

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Mhmm. You know, they're not gonna be the

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same addresses.

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And so, you know, think think about that

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a bit. And one of the big things

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is the embeddable players.

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You're gonna have to go you know, if

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especially if you've got a 100 episodes,

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you're gonna have to get an embeddable player

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for each of those 100 episodes on your

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new site

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because you don't have PowerPress to add them

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automatically.

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That's always a huge

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problem when people move from PowerPress

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because,

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you know, they they've moved to Wix or

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Squarespace

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or something like that. And,

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you know, like Mike said, like, you're bringing

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those you wanna have a a page dedicated

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to every single episode or a post, I

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guess. Yeah.

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It is a pain to

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copy and paste because unless you got a

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magic way of doing it, there's not an

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easy way to do it. It's gonna take

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you a long time. And, again, that's another

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benefit of if you're already using PowerPress

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and moving to a Blueberry feed or even

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the other way around,

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we kind of make that easier for you.

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Yeah. You know, the and the thing is

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is,

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you know, with these other kind of sites,

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a lot of it's a lot more manual.

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So, you know, if you want

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to, say, have a post on your website

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for a podcast episode, then you come to

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Blueberry or wherever else you're gonna publish it,

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publish it, and then grab an embed player

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and go back to your website, that's that's

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double publishing.

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You know, you're publishing a post on whatever

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podcast host you're on, and you're publishing another

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web page post. Yep. We do have easier

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option. It's not as slick, but there is

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an easier option,

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where you have a playlist

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player that you can embed on a single

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page on your website at Blueberry Power.

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It'll show up to the last 50 episodes,

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but it's not robust. It's not good for

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SEO

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for your website.

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Yeah. So that's important. It's definitely something to

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think about. But there are a lot of

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people that I've I've helped move from PowerPress,

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and that's what I always suggest. I was

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like,

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it's just it's easier and, you know, it

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may affect your SEO, but in the meantime,

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that's a good a good way to do

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it so that people can access

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a bunch of episodes

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right on a right on your website with

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a player. Yeah. I've had people where they

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they move to Wix seems to be the

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big one people like to move to here

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lately.

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That but, you know, I've had people where,

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you know, alright. We'll we'll we'll just skip

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all the old ones.

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So let's say they have 50 episodes or

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40 episodes, whatever. We'll put the embed player

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on a page

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for the archives.

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Yep. You know? And just leave it at

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that. And then going forward, if they wanna

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have individual posts for each episode, again, double

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posting.

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So if you're paying someone to publish your

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stuff, you're gonna be paying them double.

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So Yeah. It's it's just not,

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it's just not

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ideal, I guess, is the right way to

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put it.

276
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Yeah. You know?

277
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Again, PowerPress

278
00:10:18,550 --> 00:10:21,190
is very powerful in that way, hence the

279
00:10:21,190 --> 00:10:23,370
word power press. Yeah.

280
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You know? And I've also seen people where

281
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they have a really custom front page.

282
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In fact, if you go to blueberry.com,

283
00:10:32,995 --> 00:10:35,894
that's a WordPress site. But that front page

284
00:10:36,274 --> 00:10:37,894
is not a WordPress site.

285
00:10:38,434 --> 00:10:39,815
It's a static page.

286
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And so if, you know, if you just

287
00:10:42,210 --> 00:10:44,769
want your landing page to look different, leave

288
00:10:44,769 --> 00:10:46,149
your WordPress in place,

289
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but build a static page that looks the

290
00:10:48,850 --> 00:10:50,450
way you want it, and that works as

291
00:10:50,450 --> 00:10:51,889
well. I mean, you know, there's a lot

292
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of options, but staying with PowerPress, if that's

293
00:10:53,970 --> 00:10:56,210
what you're doing already, is really the best

294
00:10:56,210 --> 00:10:58,014
bet. A lot of this also goes we

295
00:10:58,014 --> 00:11:00,414
get these other calls where, I wanna change

296
00:11:00,414 --> 00:11:02,654
my domain name. You know? Say they change

297
00:11:02,654 --> 00:11:04,894
the name of their podcast, and the domain

298
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name they're using doesn't really jive with the

299
00:11:07,774 --> 00:11:09,695
new name of the podcast, so they get

300
00:11:09,695 --> 00:11:12,070
another domain name. A lot of times, what

301
00:11:12,070 --> 00:11:13,669
I tell them is to map the new

302
00:11:13,669 --> 00:11:16,470
domain to the old website if you're not

303
00:11:16,470 --> 00:11:18,470
changing the whole website. Just say you're just

304
00:11:18,470 --> 00:11:21,029
changing the the domain Yeah. On a WordPress

305
00:11:21,029 --> 00:11:23,990
site. Just map the second domain to that

306
00:11:23,990 --> 00:11:24,730
same website.

307
00:11:25,464 --> 00:11:27,865
Mhmm. And slowly over time, you can go

308
00:11:27,865 --> 00:11:29,784
to Apple and change the feed to the

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00:11:29,784 --> 00:11:31,625
new domain. You can change you know, and

310
00:11:31,625 --> 00:11:33,544
and rather than doing a redirect and all

311
00:11:33,544 --> 00:11:34,044
that,

312
00:11:34,504 --> 00:11:36,764
and leave both domains on the site.

313
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So people that have old links will get

314
00:11:39,149 --> 00:11:41,329
there with the old domain, and people with

315
00:11:41,709 --> 00:11:43,709
the with the new links will come to

316
00:11:43,709 --> 00:11:45,950
the regular domain. You know? It doesn't hurt

317
00:11:45,950 --> 00:11:47,570
anything to do that.

318
00:11:48,190 --> 00:11:49,870
I've done that a few times. In fact,

319
00:11:49,870 --> 00:11:51,889
podcast insider, we've done that

320
00:11:52,909 --> 00:11:53,745
with this one.

321
00:11:54,384 --> 00:11:56,384
You know, when this was a standalone website,

322
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now it's part of the Blueberry website.

323
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As we said, it's WordPress.

324
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You know, we had podcastinsider.com.

325
00:12:03,424 --> 00:12:06,085
Before that, we had your podcast.com,

326
00:12:06,304 --> 00:12:09,110
and we just simply mapped the domain, you

327
00:12:09,110 --> 00:12:11,350
know, the new domain, podcastinsider.com,

328
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to

329
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that new site. Then we ordered the whole

330
00:12:14,309 --> 00:12:16,870
thing over to Blueberry, but but preplanning, I

331
00:12:16,870 --> 00:12:19,509
guess, is the big thing. This next thing

332
00:12:19,509 --> 00:12:21,049
confuses a lot of people.

333
00:12:21,625 --> 00:12:23,485
You don't have to

334
00:12:24,345 --> 00:12:26,764
go everywhere to change the

335
00:12:27,304 --> 00:12:27,544
the,

336
00:12:28,424 --> 00:12:29,245
feed address

337
00:12:30,264 --> 00:12:31,725
with a lot of these places.

338
00:12:32,424 --> 00:12:32,924
Spotify

339
00:12:33,304 --> 00:12:35,164
is one of them that you should

340
00:12:35,899 --> 00:12:38,639
if you directly submitted to Spotify.

341
00:12:39,420 --> 00:12:39,920
Mhmm.

342
00:12:40,700 --> 00:12:42,379
Or you can just tell us if you

343
00:12:42,379 --> 00:12:44,620
submitted through Blueberry, and we'll fix it. Ain't

344
00:12:44,620 --> 00:12:45,519
no big deal.

345
00:12:45,980 --> 00:12:46,480
Yeah.

346
00:12:47,019 --> 00:12:49,365
I just had this conversation with a customer

347
00:12:49,384 --> 00:12:52,605
literally right before we started recording. They were

348
00:12:52,904 --> 00:12:55,544
they were moving websites, but they were moving

349
00:12:55,544 --> 00:12:56,365
from SoundCloud.

350
00:12:56,985 --> 00:12:59,464
And so Oh, yeah. She's kind of confused

351
00:12:59,464 --> 00:13:01,065
on, well, do I have to go in

352
00:13:01,065 --> 00:13:02,605
and manually change

353
00:13:03,049 --> 00:13:03,709
to the

354
00:13:04,089 --> 00:13:06,029
new blueberry feed? And I was like, no.

355
00:13:06,490 --> 00:13:08,990
Got this magic thing called a 301 redirect.

356
00:13:09,049 --> 00:13:10,490
Here's how you do it. And she's like,

357
00:13:10,490 --> 00:13:13,049
oh, that's really cool. Yep.

358
00:13:13,610 --> 00:13:14,110
And

359
00:13:15,415 --> 00:13:17,575
so yeah. And a lot of times that

360
00:13:17,575 --> 00:13:19,894
works. Like, it works for, like, 99.9%

361
00:13:19,894 --> 00:13:22,554
of the places out there. Yep. But,

362
00:13:23,174 --> 00:13:25,975
Spotify, they're goofy. I've seen it work sometimes,

363
00:13:25,975 --> 00:13:27,654
and then other times it doesn't. So I

364
00:13:27,654 --> 00:13:30,059
always I'm like, give it about a a

365
00:13:30,059 --> 00:13:32,700
day or two after you've implemented it. And

366
00:13:32,700 --> 00:13:34,539
if you see it on Apple and everywhere

367
00:13:34,539 --> 00:13:36,620
else, you should be good, but just double

368
00:13:36,620 --> 00:13:39,279
check Spotify if you submitted directly to them.

369
00:13:39,339 --> 00:13:41,179
Or if, like Mike said, through us, we'll

370
00:13:41,179 --> 00:13:42,235
change it for you.

371
00:13:42,695 --> 00:13:44,075
And on Apple, you

372
00:13:44,535 --> 00:13:46,215
you have to put in the new feed

373
00:13:46,215 --> 00:13:49,014
URL, but it's, it's just a checkbox that,

374
00:13:49,014 --> 00:13:51,095
you know, Dave Dave and I can do

375
00:13:51,095 --> 00:13:52,394
on the Blueberry feed

376
00:13:52,935 --> 00:13:55,274
to, turn on that for Apple.

377
00:13:56,019 --> 00:13:58,179
Apple will continue to follow the redirect as

378
00:13:58,179 --> 00:13:59,159
long as the redirect

379
00:13:59,620 --> 00:14:02,120
is in place, but with SoundCloud, who knows,

380
00:14:02,899 --> 00:14:05,059
how long they keep those redirects in place.

381
00:14:05,059 --> 00:14:07,779
And, really, just thirty to sixty days is,

382
00:14:08,865 --> 00:14:10,865
is all you really need. Actually, a couple

383
00:14:10,865 --> 00:14:13,445
weeks, for most people. But,

384
00:14:13,904 --> 00:14:14,465
yeah, you just

385
00:14:15,585 --> 00:14:17,445
you gotta preplan this stuff.

386
00:14:18,144 --> 00:14:20,384
You know, a lot lot of times, you

387
00:14:20,384 --> 00:14:20,884
know,

388
00:14:21,504 --> 00:14:24,225
people just don't know, and and why should

389
00:14:24,225 --> 00:14:24,600
they?

390
00:14:25,159 --> 00:14:26,620
And that's what we're here for.

391
00:14:27,079 --> 00:14:29,399
Yeah. And so, like, that's that's a huge

392
00:14:29,399 --> 00:14:31,639
piece of advice. Like, if that's just something

393
00:14:31,639 --> 00:14:32,699
that you've considered

394
00:14:33,159 --> 00:14:33,819
at all,

395
00:14:34,279 --> 00:14:35,899
start building out that plan

396
00:14:36,279 --> 00:14:37,019
so that,

397
00:14:38,544 --> 00:14:40,625
you're not calling us and going, hey. This

398
00:14:40,625 --> 00:14:42,325
has to be changed by tomorrow

399
00:14:42,705 --> 00:14:45,904
because we got this huge launch or this

400
00:14:45,904 --> 00:14:48,225
huge change coming. And we've we've had phone

401
00:14:48,225 --> 00:14:50,644
calls like that or tickets, and

402
00:14:50,945 --> 00:14:52,084
we're like, well,

403
00:14:52,889 --> 00:14:55,370
it's quick, but it's not that quick. You

404
00:14:55,370 --> 00:14:58,250
know? Like, we can implement those changes. We

405
00:14:58,250 --> 00:15:00,569
can help you do that today, but it

406
00:15:00,569 --> 00:15:01,309
may take

407
00:15:01,769 --> 00:15:04,509
a couple of days before all platforms

408
00:15:04,809 --> 00:15:06,350
pick up all of those changes.

409
00:15:07,024 --> 00:15:09,345
So don't hurt yourself in the process. Plan

410
00:15:09,345 --> 00:15:12,144
ahead. Yeah. That's that's the the big thing

411
00:15:12,144 --> 00:15:14,705
because so many times, you know, people get

412
00:15:14,705 --> 00:15:16,785
way ahead of themselves when they do stuff

413
00:15:16,785 --> 00:15:18,705
like that. We're not judging. If you wanna

414
00:15:18,705 --> 00:15:20,865
move off of WordPress and to some other

415
00:15:20,865 --> 00:15:21,924
platform, great.

416
00:15:22,709 --> 00:15:25,370
You know, that's there's no rules in podcasting,

417
00:15:25,509 --> 00:15:26,970
but there are best practices.

418
00:15:27,750 --> 00:15:29,610
Yeah. It goes a lot smoother

419
00:15:30,470 --> 00:15:32,649
if Yeah. You preplan this stuff.

420
00:15:32,950 --> 00:15:35,610
Mhmm. I wanna add to the plan part.

421
00:15:35,865 --> 00:15:38,365
Make sure that you get the new feed

422
00:15:38,504 --> 00:15:40,845
in place and tested and working

423
00:15:41,544 --> 00:15:42,044
because,

424
00:15:42,504 --> 00:15:44,365
what happens is the new feed

425
00:15:44,745 --> 00:15:46,825
has to be completely and utterly ready to

426
00:15:46,825 --> 00:15:49,884
go. Nobody's gonna see that new feed

427
00:15:50,519 --> 00:15:52,460
until you do the three zero one redirect.

428
00:15:53,160 --> 00:15:55,160
And once that happens, it's and this is

429
00:15:55,160 --> 00:15:57,080
one of the few things in podcasting that's

430
00:15:57,080 --> 00:15:57,580
instant.

431
00:15:58,120 --> 00:16:00,600
Instantly, everybody's gonna be looking at that new

432
00:16:00,600 --> 00:16:01,100
one.

433
00:16:01,720 --> 00:16:02,220
Yep.

434
00:16:02,695 --> 00:16:04,615
And that and that's, you know, the beauty

435
00:16:04,615 --> 00:16:06,134
of the three zero one redirect. And that's

436
00:16:06,134 --> 00:16:08,294
a a simple web process. So, you know,

437
00:16:08,294 --> 00:16:10,695
pretty much, like, what we've had to do

438
00:16:10,695 --> 00:16:13,674
after somebody's moved and didn't think about it

439
00:16:13,815 --> 00:16:15,174
is we have to figure out how to

440
00:16:15,174 --> 00:16:17,095
implement a three zero one redirect on that

441
00:16:17,095 --> 00:16:19,617
domain. So don't get rid of your domain

442
00:16:19,617 --> 00:16:21,820
no matter what because we can always spin

443
00:16:21,820 --> 00:16:24,024
up a website, throw a domain on it,

444
00:16:24,024 --> 00:16:26,227
do the three zero one redirect, and it

445
00:16:26,227 --> 00:16:28,430
works the same whether it's on Wix or

446
00:16:28,430 --> 00:16:30,634
wherever. Mhmm. You know? We can make that

447
00:16:30,634 --> 00:16:32,837
happen. But most people that move platforms keep

448
00:16:32,837 --> 00:16:35,254
the domain on those platforms. And inside those

449
00:16:35,254 --> 00:16:37,095
platforms, there are ways of doing three zero

450
00:16:37,095 --> 00:16:39,335
one redirects. Might not be easy, but it's

451
00:16:39,335 --> 00:16:39,835
doable.

452
00:16:40,375 --> 00:16:42,695
Anyway, I think, unless you got anything else,

453
00:16:42,855 --> 00:16:45,175
I think this wraps it up. Yeah. Sometimes

454
00:16:45,175 --> 00:16:47,735
this this stuff feels really complicated even to

455
00:16:47,735 --> 00:16:49,620
me, and I do it every day. Just

456
00:16:49,620 --> 00:16:52,019
take your time. Take your time. Call us,

457
00:16:52,019 --> 00:16:54,340
get in touch, and do some research before

458
00:16:54,340 --> 00:16:57,379
you jump in headlong just because you got

459
00:16:57,379 --> 00:16:59,299
a designer guy that's like, I prefer to

460
00:16:59,299 --> 00:17:00,919
work in this platform

461
00:17:01,299 --> 00:17:03,160
because we don't want you to break anything.

462
00:17:03,705 --> 00:17:06,904
Just remember, your podcast feed is what connects

463
00:17:06,904 --> 00:17:09,224
you to your subscribers. Changing your website is

464
00:17:09,224 --> 00:17:11,644
fine. Make sure you have a clear plan.

465
00:17:11,945 --> 00:17:13,644
Keep the feed working and

466
00:17:14,105 --> 00:17:17,065
redirect it correctly so you don't lose your

467
00:17:17,065 --> 00:17:17,565
audience.

468
00:17:18,519 --> 00:17:21,240
Yeah. Thanks for listening and staying subscribed if

469
00:17:21,240 --> 00:17:23,160
you are or following. I guess they did

470
00:17:23,160 --> 00:17:25,880
change that jargon a couple years ago. If

471
00:17:25,880 --> 00:17:28,299
you do want more information about the show

472
00:17:28,440 --> 00:17:30,519
and the things that are going on at

473
00:17:30,519 --> 00:17:33,644
Blueberry, go over to podcastinsider.com.

474
00:17:33,724 --> 00:17:35,484
Maybe even jump over to the YouTube channel

475
00:17:35,484 --> 00:17:37,884
because I've got videos over there. Yeah. Dave's

476
00:17:37,884 --> 00:17:40,445
the the new YouTube star. Catch you next

477
00:17:40,445 --> 00:17:40,945
week.

478
00:17:41,565 --> 00:17:44,285
Thanks for joining us. Come back next week.

479
00:17:44,285 --> 00:17:47,805
And in the meantime, head to podcastinsider.com

480
00:17:47,805 --> 00:17:48,325
for more information, to subscribe, share, and read

481
00:17:48,325 --> 00:17:49,505
our show notes. To

482
00:17:53,269 --> 00:17:55,509
check out our latest suite of services and

483
00:17:55,509 --> 00:17:58,789
learn how Blueberry can help you leverage your

484
00:17:58,789 --> 00:18:01,609
podcast, visit blueberry.com.

485
00:18:01,669 --> 00:18:03,529
That's Blueberry without the e's.

486
00:18:03,862 --> 00:18:04,682
We couldn't afford the e's.