Welcome to this episode of Podcast Insider. I'm
Mike Dell, the VP of customer relations here
at Blueberry.
And I'm Mackenzie Bennett, marketing specialist at Blueberry.
And I'm Todd Cochran, founder of Blueberry Podcast.
Today, we're gonna talk about our new
pod to vid service that easily creates a
video version
of your audio podcast. You're listening to Podcast
Insider hosted by Mike Dell, Todd Cochran, and
Mackenzie Bennett from the Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting.
With all the support of your team here
at Blueberry Podcasting.
Welcome. Let's dive in.
With YouTube ranking as the 2nd largest search
engine globally, we know there's a shift towards
video content that is really undeniable.
More and more consumers are increasingly tuning to
YouTube for entertainment, information, and podcasts.
And by converting their audio content to video,
podcasters can access a wider audience,
opening door to countless new listeners and viewers.
But many of us
don't want to do a full blown video
podcast where we're in front of a camera.
I do, but it is a considerable amount
of work, and I've been doing it for
a long time and I kind of got
a a plan.
But
today, the way YouTube handles the ingestion
of your podcast, if you allow them to
do that via RSS feed,
that audio gets converted to a video and
then there is a static image of your
show basically, your show art
that basically
is there on a YouTube page for people
to stare at
with no interactivity,
and I think we can all agree that
probably is okay if you're washing the dishes
and don't wanna look at the TV or
if you're however you're consuming where you're not
actually in
participating.
But we've come up with this new pod
to bid service
that allows you the ability here
to have a more visual appealing
piece of content that's put online.
What Pod2vid is, and I guess maybe, Mackenzie,
I'll let you explain exactly what it is
so that folks will get a little insight
into the product if they haven't used it
already.
Sure. So Pod2vid
is essentially in the name. You were taking
your audio podcast.
Blueberry is changing the format, and we're turning
it into a video.
It is
the opposite of what we released earlier this
year, where we are taking your video and
turning it into an audio podcast. We figured,
just like Todd said, video has
video content has taken everything by storm, so
we are focusing on
allowing you to effortlessly
create a video that you can share on
your favorite platforms. So you are uploading
your audio file to us, your episode, or
we're taking it after it's already been published.
You're able
to design it a little bit, what the
video is gonna look like. You can do
an image, obviously, title,
change the colors,
add add another image or 2, add some
chapters. Those, I think, really make the video
look good.
Overall,
it's just another way for where people to
And what's cool about your content. Yeah. What's
cool about it is it's not just a
static image. It's it follows your chapters with
chapter images and and all that, and we
help you generate those images if you want.
With AI, you can pick from we have
a bunch of artwork that you can pick,
and I can't remember the name of the
service that's Unsplash. Yeah. There we go. Unsplash.
So you can choose images that way, and
and that way it's kind of a slideshow.
So there is something visually going on
instead of just the static image of your
episode artwork or your overall show artwork.
One thing to
remember here is that if you wanna do
a full blown production,
there's there's obviously much better tools out there.
We've got Headliner that has a full blown
process as well,
maybe using cap cut. There's a variety of
great tools,
but what this is is I like to
refer to as this is for me
good enough. And, basically, good in what is
good enough? Well, good enough is if I
have
covered 10 topics
in the episode
and we have 10 chapter files that have
been created and segmented by the AI,
I then can go and say, okay. Here's
the title of the chapter I was talking
about. Let's just say the recent Apple launch.
Don't necessarily wanna put an Apple logo on
the page, but I was able to do
some searches and find something that was, I
guess, for a better word, it's a little
more entertaining
It makes you go, what is that on
the screen? And, of course, the conversation's proceeding,
but you can have a little fun with
this. And that's what I've been trying to
do is is find images
that spark a little bit of a
moment,
and you can put Easter eggs in. In
one of my latest shows, I basically said
if you find the Easter egg, I'm gonna
provide you a link to a special piece
of content. So I had a little fun
with it in putting
the images into the content. So when we
create the file,
what's gonna what you're gonna get is you're
gonna get you're not touching your audio.
We're going to provide you the ability to
have, as Mike said, every few minutes when
the information or the content changes in your
show, you can have a different image on
the screen.
And we provide you the metadata so that
when you go to put that information into
YouTube, when you publish it, you can copy
that data and then what will happen is
people actually then be able to jump from
spot 1 to spot 3 or chapter 5
in your content so they can find exactly
what they're looking for within the description
of
your YouTube episodes. So it's a lot of
fun. And, again, this video can go up
to any of the platforms. It could go
to X. It could go on Twitch. It
could go on Rumble. It just doesn't have
to be for YouTube. It can go wherever
you want it to go.
But, you know, what this really does, in
my opinion,
is it allows you to cater to both
audio and visual content consumers
by offering this dual format availability
with very little work. Now
my show that I do, my tech show,
I end up with, like, 30 chapters. You
think, oh my god. That's a lot of
work. And what it what I found was
it took me about 10 minutes to get
through and put images
and some links because you can also carry
links into this content as well. About 10
minutes to do 30 chapters, and I ended
up with a much better product
as if I had not done a video
podcast where I'm doing true in person. You
see people moving around in background, all that.
This just really kinda sped
the process up
and gave a better output than what app
than what YouTube does now by just sucking
your audio in,
creating,
an MP 4 on their side, and then
or creating a video on their side and
then just dropping in your album art. It's
a lot more interactive
and probably well, I think it's worth the
investment of time. And, again, this is quick,
fast, easy,
not designed to be a headliner
and not designed to be cap cut. This
is something that is something that we want
to be able for most people, I would
say for 90% of folks,
this will be enough of a solution for
them to have a great interactive
Yeah. And what's nice about podcast.
The way we implemented it as well is
if you're using our AI system to create
your chapters,
those chapters also work in the podcast 2.0
apps that use those chapters, and you can
even build your own chapters. So if you're
building your chapters for
the audio side, you can those use those
same chapters for this video.
And that cuts down. You don't have to
make the chapters 4 times. You just do
it once, and you make the video. You
make the goes into the feed for the
audio,
and it all kinda works the same.
But I think to
go ahead, Mackenzie. I I hear you're gonna
say something. Yeah. This is exclusively available to
our Thrive Bundle customers,
and that's one of the reasons why we
think it's a good solution for a lot
of podcasters who
don't wanna fully
get into the video content creation. Like you
said, you're very interested in doing a video
podcast. I am interested in
reaching
video
listeners,
watchers. I don't necessarily wanna create that content
with myself in it. So I think this
is a really good way for people to
be able to do that, and it is
available exclusively to our thrive bundle customers who
already receive a bunch of enhanced tools,
enhanced blueberry tools, and extra stats, and our
pie,
our podcast AI tools. So overall, I think
it's a really good package for people. Yeah.
Instead of having to go to these other
places to to make a more involved video,
this this is, like Todd said, good enough,
and it's built right into the system. So
you're not adding a whole lot of work
to get roughly the same product. And I
I just think YouTube is, like I said
or like we say,
is the number 2 search engine out there.
And maybe someone finds this video
and then later on decides, oh, I wanna
subscribe to an Apple Podcast or Spotify or
whatever.
It it gets a little bit more discoverability
out there.
And one thing that you'll see, and we're
actually from our free offer that we had
in August that we got a lot of
feedback
on Py, and you're gonna see an update
to the Py platform as far as the
UI goes soon.
But what's really gonna speed the process up
too is if you've already created a chapter
file for as part of your production
in the in the platform,
when you go to use the pod to
vid product,
what you're gonna find is that we're not
gonna rerun the transcript. We're not gonna recreate
the the chapter files. It's just gonna be
there. You're gonna load that page as and
you're basically gonna be able to modify the
chapters if you want. Or if you've already
modified them, those modifications will carry over in
this new production.
All you really then have to do is
link to images that you want
or
images that you get from
the from our our integration with Unsplash. Now
the only AI image that we create is
kinda like your lead image. We don't have
the AI creator for each of the 8,
9, 10, 20 chapters you may have.
Those are basically ones you can upload yourself
if you've got images you wanna upload and
or work with Unsplash. And all that information
is credited
so that when you carry that media over
and you copy that metadata over, we make
sure that we are are basically
honoring the
the the copyright of the image orders, and
you're you're good to go. So I'm really
excited about Pod2Vid
and basically being able to boost your visibility.
And, again, it's affordable. Our the Thrive package
is is $10
additional to your hosting, and we've offered so
much now
that the Thrive package itself is almost at
a point for us where we're not making
any money on it. It is a lot
of products and services
that we've added to
the basically your hosting plan,
and I I hope you're taking advantage of
it if you're using Thrive, all the different
features that Thrive offers. And if you haven't
looked at Thryv yet, make sure that you
visit the link in the in the show
notes today to go over and look at
what the Thryv package completely
encompasses.
But, I'm excited for folks to use this.
I really am.
Yeah. And if you do give it a
try, make sure you let us know what
you think of it and what improvements we
could make maybe in the future.
But that should be,
as Todd said, good enough.
And have fun with the images. If you
do a search and it doesn't come up
with the exact image you wanna use,
go ahead and ping around a little bit
and try some different search terms and, yeah,
I'm sure you're gonna find something that'll be
fun. But, again, it's it's a lot more
engaging than just having your
your your album art, your your album art
from your show that shows up in the
way it's being done now on on YouTube.
And, again, minimal amount of time to invest
to get a a much greater product.
We're excited for people to use Pod2Vid.
And, please, when you do, share them, tag
Blueberry wherever whenever you're posting them on social
or just taking people over to YouTube. We'd
love
to see how people are using this on
their own.
Absolutely. Share those links with us so that
we can, we can share it with the
rest of the community as well. Alright. Make
sure you check back next week or subscribe,
follow, whatever your app says to Podcast Insider,
and everything can be found over at podcastinsider.com.
Catch you next week.
Thanks for joining us. Come back next week.
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To check out our latest suite of services
and learn how Blueberry can help you leverage
your podcast, visit blueberry.com.
That's blueberry without the e's.
We couldn't afford the e's.