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Welcome to the reboot of the new media

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show, and it's great to have you here

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with me. And

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today on the relaunch

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of the show,

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but we're going to,

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be in a little bit of a different

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format,

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than what the conventional approach has been. I've

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got, Rob Walsh, the VP of Libsyn with

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me. And so he's,

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gonna gonna join me on this journey as

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we kind of move to the next

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stage of the

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the new media show. And so, Rob, welcome

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back. I guess the the last time I

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did this new media show, you were on

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it as well. Thanks, Rob, for having me

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on. Appreciate it. It's been a couple of

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months since Todd left us, and and it's

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been a a process

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to rebuild this

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show

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and to have it, kind of ready for

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a relaunch. I mean, at the time, I

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didn't really know if I was going to

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bring the show back or not. It didn't

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I didn't know if it was gonna be

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even even possible. So it's

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really

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a a miracle to some degree that that

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we're back doing it here. I'm glad I'm

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glad you're relaunching. Yeah. Well, it's great that

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it's coming back. And and so what I'm

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hoping to do with the show here is

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talk about some some

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topics that that are top of mind right

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now, you know, like the podcast hall theme

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and and kind of what what's going on

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with the whole video side, AI side, and

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what that,

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how that's impacting

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the podcasting space. So, Rob, what's your thought

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on the whole hall of fame? Is there

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any comments that that they have? It's coming

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back.

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I'm gonna be having 12 new inductees

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They're hopefully gonna be announced here in the

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next,

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day or so, but it's it's really exciting

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to to see that come back as well.

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So any thoughts? Yeah. I mean, first, I'm

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I'm excited that coming back, I'm always happy

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to see the new inductees.

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Yeah. You know,

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good class from the ones I've seen so

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far.

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One I'm good friends with. So very happy

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for him. I don't know. We'll we'll talk

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about names here in a little bit. But,

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yeah, I I it it's nice to see

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it moving forward. It is nice to see

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it being back to a yearly cadence and

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and really happy that podcast is, you know,

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stepping up and Yeah. Making it part of

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of that show. Yeah. I think it's my

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personal thought is it's,

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it's something that's really important to the medium

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to recognize those folks that

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had a had a foundational

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billing for for this medium that we all

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love. And and so it's great to,

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always always do this event. It's always a

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lot of work.

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There's always a lot of, trying to coordinate

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people flying in or if they're gonna be

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there, if they're gonna do doing doing a

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video.

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But it's

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I would say at the end, it's always

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worth it. So and that's that's why we

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do it. So well,

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let's kinda move on here and talk a

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little bit about some of the other topics

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that that we're gonna talk about on the

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show today. And that's kinda some what can

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be oftentimes

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controversial

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numbers

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around ad spend and the business side of

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podcasting is one of the things

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that, you know, and Rob, you know, chime

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in on this too

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is is that it it feels like podcasting

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has kinda grown up of sorts, and it's

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it's now being seen increasingly

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as the media now. Right? So we've spent

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most of our lives, both of us,

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seeing mainstream media

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really kinda kinda dominate the media landscape. And

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podcasting has always been this kinda like this

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rebel upstart, but but now we've kind of

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taken over that leading mantle

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of sorts

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in the podcasting space. And so

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what's your thought on that? Is that the

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same thing that you're seeing, or is it

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just something I'm seeing?

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Obviously, something that I'm seeing too. And, you

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know, we had an election a year ago

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that was dominated

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by podcast appearances

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and lack thereof. I mean, definitely helped,

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determine a present.

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And then on top of that, you have

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one podcaster who's bigger than all, you know,

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CNN,

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Fox News,

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NewsNation,

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MSNBC

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combined his audience's longer. So

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what is mainstream media when you've got Joe

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Rogan, who's

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larger than Anderson Cooper?

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That's right. Well, and it's probably not even

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close, actually. And there's a handful of other

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creators, and I've got a list that I'm

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gonna share a little bit later in the

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show that will kind

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of run down what those top 10 shows

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are right now at Spotify and even Apple

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and YouTube. So, you know, and it's not,

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what I think all of us would necessarily

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like to see, but it's the, it's the

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reality that we see right now, at least

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in the numbers that are being shared publicly.

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And

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which is always

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a question mark too,

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is that each of those platforms kind of

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has,

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reasons for doing things. I'll just put it

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kindly that way.

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So, so anyway,

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I don't know, Rob, what's what's the big

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things that you're seeing

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on the growth side that's really

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Advertising side is it's it's more and more

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advertisers are coming in.

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Yeah. And

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we're getting I think we're starting to see

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advertisers

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change even

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on pre produced ads on how they're targeting.

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Initially, it was a lot of targeting based

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on the demographics of who the listeners are,

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but now you're starting to see them go,

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wait a second.

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Why am I targeting on

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demographics when I actually care about psychographics? And

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then they're saying, hey,

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why don't I, you know, why don't I

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just put it all across all these true

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crime or why don't I put it across

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all these sports podcasts? Doesn't matter what their

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demographics are. If they're interested in this topic,

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they're interested in my product.

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And then we're starting to see that shift

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come back now.

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You know, still host red is still dominant,

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but programmatic, I thought, a bit was so

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more reliant

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on they would they were so interested on

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the demos. They forgot about well, does it

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really matter if that person is a male

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or female if they're not gonna buy your

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product? So I've seen this year, especially,

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more of those would call run of network

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type buys where they'll buy across a whole

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genre of podcast because they know those people

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that listen to it, regardless of gender, regardless

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of age, are likely to buy their product

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because of the topic they're listening to. Yeah.

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It does,

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seem like that the advertising

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side,

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is really moving a little bit closer to

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what we've

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accepted, I guess, or or seen in the

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broadcast media side. Right? For many years. That's

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the irony as I look back to the

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past is is what we went through this

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phase with podcasting, and I think it still

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exists today where

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where host reads do do very well. It's

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been able

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to Right. And

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advertisers

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are really increasingly

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starting to think about, well, what's the ROI

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on these things? Right? And that's what's causing

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a little bit of an adjustment in the

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medium

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around expectations

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because, you know, they would like to only

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work with shows that drive the highest ROI,

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right, on their campaigns.

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That tends to narrow the the amount of

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shows that are being being purchased.

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And And are you doing that as well?

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Yeah. I mean,

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some buyers will like, hey. I only want

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shows a 100,000, a 150,000,

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or 200,000 per app. Right? Because they don't

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wanna deal with shows that are

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smaller. But others are realizing that, hey, there's

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really actually better ROI oftentimes between shows that

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are between $1,015,000

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and a 100,000.

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Those those audiences tend to be much more

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loyal to to the hosts

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than some of the ones that are, you

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know, bigger shows. I'm not gonna name names,

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but bigger shows that are up there that

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never listen to this

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a voice mail message, never,

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reply to the audience, never interact with the

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audience. But the shows that are 25,

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50 k, they tend to still be interacting

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with their audience and pull them a better

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rapport with that audience. Yeah. And it does

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seem like more and more shows are taking

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their,

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their platform or their content to private communities

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increasingly too.

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It's usually around bonus content, but Substack. I've

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seen a lot of shows going around sub

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stack. Yeah. That's a that's a great example,

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but there's other ones too, like, you screen,

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dot TV is another one that we're seeing

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people

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post all their videos over there. So you

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could conceivably have an audio show that's only

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available

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publicly and then do all your video over

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in these these more private communities, right, that

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you can build a paid relationship with

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with a particular show.

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But Rob, before we dive too much further

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into this, because we have a lot of

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data that we wanna share on the show

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today too, that I'm gonna pull up on

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the screen around the ad spend market, in

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The US and globally. But I did wanna

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share that the the New Media Show has

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a new website. So if you are seeing

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this live so let me bring it up

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on the screen here. So if you wanted

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to go to

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newmediashow.com,

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you can actually get all of the older

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older episodes

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of which there's probably close to 600

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up in here right now. And if you

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missed the the episode that Rob and I

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both did

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to to remember Todd Cochran,

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that's all up here too, and there's audio

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and and video players that are on that

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post as well. Those are now in the

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RSS feeds, the older RSS feeds that didn't

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get updated originally with that episode. So

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00:09:58,095 --> 00:10:00,095
so we've been able to restore the whole

274
00:10:00,095 --> 00:10:00,595
show

275
00:10:01,134 --> 00:10:03,215
and get all of the archives in here

276
00:10:03,215 --> 00:10:05,394
too. So all of the the new episodes

277
00:10:05,455 --> 00:10:07,295
will be published in here just like this.

278
00:10:07,295 --> 00:10:09,870
And so this will be a good kind

279
00:10:09,870 --> 00:10:10,610
of landing,

280
00:10:11,389 --> 00:10:11,889
location

281
00:10:13,070 --> 00:10:15,790
for for the show going forward. And so

282
00:10:15,790 --> 00:10:18,110
so but it's still gonna be available and

283
00:10:18,110 --> 00:10:20,830
streamed live out to all of the social

284
00:10:20,830 --> 00:10:21,330
platforms.

285
00:10:22,065 --> 00:10:24,644
I am tapping into Todd's old,

286
00:10:25,184 --> 00:10:26,485
old link through

287
00:10:26,945 --> 00:10:27,445
Restream.

288
00:10:28,065 --> 00:10:30,144
Hopefully, it's working. I'm not really sure if

289
00:10:30,144 --> 00:10:32,304
it is, but I'll find out after the

290
00:10:32,304 --> 00:10:32,804
show,

291
00:10:33,345 --> 00:10:35,264
to try and capture as many,

292
00:10:36,330 --> 00:10:39,210
potential listening points for this show as well.

293
00:10:39,210 --> 00:10:41,210
But I'm sure some of them aren't gonna

294
00:10:41,210 --> 00:10:42,090
work, but,

295
00:10:42,570 --> 00:10:44,170
I'm hoping that some of them will, and

296
00:10:44,170 --> 00:10:46,889
it'll capture people that have probably not seen

297
00:10:46,889 --> 00:10:48,410
the show in a long time. I wonder

298
00:10:48,410 --> 00:10:50,605
what happened to it. Right. So and then,

299
00:10:51,164 --> 00:10:53,345
so I just wanted to show that there's

300
00:10:53,644 --> 00:10:55,884
ways that you you can actually go back

301
00:10:55,884 --> 00:10:58,204
in here. And I mean, well, first of

302
00:10:58,204 --> 00:11:00,225
all, you can go on and and subscribe

303
00:11:01,084 --> 00:11:03,184
to Apple Podcasts or Spotify

304
00:11:03,950 --> 00:11:07,090
and get access to to the content there

305
00:11:07,470 --> 00:11:09,309
and get it on your phone. And then

306
00:11:09,309 --> 00:11:13,629
also there's a complete list by by, month

307
00:11:13,629 --> 00:11:14,370
and year

308
00:11:14,830 --> 00:11:17,325
of all the past past episodes. If you

309
00:11:17,325 --> 00:11:19,325
wanted to go into a deep dive of

310
00:11:19,325 --> 00:11:21,884
seeing what one of the early episodes of

311
00:11:21,884 --> 00:11:23,725
this series is, you can see how long

312
00:11:23,725 --> 00:11:25,024
that list is. It's about,

313
00:11:25,404 --> 00:11:27,965
like I said, close to 600 episodes. So

314
00:11:27,965 --> 00:11:29,804
if you have lots of extra time in

315
00:11:29,804 --> 00:11:31,740
your life, which probably most people don't.

316
00:11:32,620 --> 00:11:34,399
So this is a little bit more personal,

317
00:11:34,700 --> 00:11:35,200
Rob.

318
00:11:35,659 --> 00:11:37,679
It's it it it, like, shows us parallel

319
00:11:37,820 --> 00:11:39,279
with with each other. I know

320
00:11:39,659 --> 00:11:40,559
the the past

321
00:11:40,940 --> 00:11:41,440
show,

322
00:11:42,299 --> 00:11:44,834
had us in various sizes and things like

323
00:11:44,834 --> 00:11:46,834
that, but I just love the that this

324
00:11:46,834 --> 00:11:49,315
parallel look. Now granted, I can flip back

325
00:11:49,315 --> 00:11:50,454
and forth to

326
00:11:50,754 --> 00:11:53,394
to me and then you and in that

327
00:11:53,394 --> 00:11:55,154
that concept, which is terrific. But,

328
00:11:56,195 --> 00:11:58,514
And for those that are watching after and

329
00:11:58,514 --> 00:12:01,460
don't realize, we're using StreamYard. So Yeah. Right.

330
00:12:01,460 --> 00:12:02,919
And need what service.

331
00:12:03,379 --> 00:12:05,940
So what we're doing here is hopefully will

332
00:12:05,940 --> 00:12:06,679
work well

333
00:12:07,220 --> 00:12:09,379
on the audio side and and the video

334
00:12:09,379 --> 00:12:11,700
side is my goal always. So anything we

335
00:12:11,700 --> 00:12:14,274
bring up on the screen, you know, we're

336
00:12:14,274 --> 00:12:16,514
gonna talk about. So it isn't so much,

337
00:12:16,754 --> 00:12:19,235
that it's only being created for the video

338
00:12:19,235 --> 00:12:21,394
of consumers of this because that's the other

339
00:12:21,394 --> 00:12:23,174
thing that I've learned over the last,

340
00:12:23,554 --> 00:12:26,375
couple of years is that is that increasingly

341
00:12:26,595 --> 00:12:30,089
people are looking for an audio version and

342
00:12:30,389 --> 00:12:30,889
potentially

343
00:12:31,509 --> 00:12:34,230
as an option, a video word. So there

344
00:12:34,230 --> 00:12:35,669
are people out there that like to watch

345
00:12:35,669 --> 00:12:38,889
video, which are typically a smaller subset.

346
00:12:39,589 --> 00:12:42,014
I think the the numbers that Todd shared

347
00:12:42,014 --> 00:12:43,855
with me in the past, because we've been

348
00:12:43,855 --> 00:12:45,855
doing this as a live show for thirteen

349
00:12:45,855 --> 00:12:48,574
years, is that it's like 10 to 20%

350
00:12:48,574 --> 00:12:51,294
of the audience watches the video side. That's

351
00:12:51,294 --> 00:12:52,815
not what we did. Score a lot of

352
00:12:52,815 --> 00:12:55,315
show. Oh, it is. Right. Some shows,

353
00:12:55,694 --> 00:12:57,820
the ratio is 20 to one. I mean,

354
00:12:57,820 --> 00:12:58,879
while the podcast

355
00:12:59,259 --> 00:13:01,019
that we see is 20 to one ratio

356
00:13:01,019 --> 00:13:02,159
of audio to video.

357
00:13:02,700 --> 00:13:04,860
Yeah. And that's why I care about them,

358
00:13:04,860 --> 00:13:06,720
the actual production of this and

359
00:13:07,500 --> 00:13:10,139
and how it's how it's presented. Is it

360
00:13:10,139 --> 00:13:10,639
visually,

361
00:13:11,100 --> 00:13:12,959
you know, enticing? I was a little bit,

362
00:13:14,035 --> 00:13:16,035
a little disappointed because I was trying to

363
00:13:16,035 --> 00:13:18,915
shoot for four k here with with what

364
00:13:18,915 --> 00:13:21,735
I'm trying to do, but the technology platforms

365
00:13:21,795 --> 00:13:23,634
are still not quite there yet to four

366
00:13:23,634 --> 00:13:26,035
k. Now, granted, YouTube is playing in that

367
00:13:26,035 --> 00:13:27,254
four k market

368
00:13:27,779 --> 00:13:29,940
pretty deeply, but most of the content that

369
00:13:29,940 --> 00:13:30,759
gets published,

370
00:13:31,299 --> 00:13:32,820
or I just say all of it, that's

371
00:13:32,820 --> 00:13:35,480
four k gets published as a direct upload.

372
00:13:35,860 --> 00:13:37,559
There isn't any four k. Yeah.

373
00:13:38,019 --> 00:13:40,500
Yeah. Any live streams that are going into

374
00:13:40,500 --> 00:13:42,200
YouTube that are four k today,

375
00:13:42,865 --> 00:13:45,985
they default it, and and so does so

376
00:13:45,985 --> 00:13:48,245
does StreamYard as far as I know. So,

377
00:13:48,944 --> 00:13:51,284
so anyway, just a little bit of background

378
00:13:51,584 --> 00:13:52,865
background story. But,

379
00:13:55,024 --> 00:13:55,345
let's

380
00:13:56,840 --> 00:13:57,899
is there any thoughts,

381
00:13:58,679 --> 00:14:02,299
Rob, on Todd's passing that you've had subsequent

382
00:14:02,679 --> 00:14:03,179
to

383
00:14:03,879 --> 00:14:04,360
to,

384
00:14:05,000 --> 00:14:08,279
the your remembrance episode that that we might

385
00:14:08,279 --> 00:14:09,225
wanna talk about?

386
00:14:10,105 --> 00:14:11,084
No. I mean, since,

387
00:14:12,345 --> 00:14:13,784
you know, I saw you at the funeral

388
00:14:13,784 --> 00:14:16,345
and and and it was great turnout and

389
00:14:16,345 --> 00:14:18,345
it was great seeing folks there. I'm a

390
00:14:18,345 --> 00:14:20,184
horrible reason to see them, but it it

391
00:14:20,184 --> 00:14:21,944
was really nice to see that turnout for

392
00:14:21,944 --> 00:14:22,444
Todd.

393
00:14:24,059 --> 00:14:26,620
Yeah. Yeah. It just it's still very sad.

394
00:14:26,620 --> 00:14:27,899
I think and I always said it was

395
00:14:27,980 --> 00:14:29,899
it's gonna hit me more, like, when I

396
00:14:29,899 --> 00:14:31,820
get to podcast, when I'm there and you

397
00:14:31,820 --> 00:14:33,580
see the bluebird Right. Blankens. You won't see

398
00:14:33,580 --> 00:14:35,120
Todd. And I think that's

399
00:14:35,580 --> 00:14:37,179
I think that's gonna be more of the

400
00:14:37,179 --> 00:14:38,480
reality of the situation,

401
00:14:39,205 --> 00:14:40,644
when it gets home with a lot of

402
00:14:40,644 --> 00:14:42,404
people for that point. You know, they're used

403
00:14:42,404 --> 00:14:44,184
to seeing them there. Those of that.

404
00:14:45,044 --> 00:14:45,865
Yeah. So,

405
00:14:46,404 --> 00:14:47,464
speaking of Podfest,

406
00:14:48,085 --> 00:14:49,845
there's a bunch of stuff that's gonna be

407
00:14:49,845 --> 00:14:50,985
going on down there.

408
00:14:51,690 --> 00:14:53,929
I'm a big, big fan of Podfest and

409
00:14:53,929 --> 00:14:55,769
what they're trying to accomplish down there. That

410
00:14:55,769 --> 00:14:56,830
that that's it. Podfest,

411
00:14:57,769 --> 00:14:58,809
expo.com

412
00:14:58,809 --> 00:15:00,029
if you wanted to go,

413
00:15:01,049 --> 00:15:02,570
check it out if you haven't heard of

414
00:15:02,570 --> 00:15:03,309
it before,

415
00:15:03,929 --> 00:15:04,394
which

416
00:15:04,795 --> 00:15:07,035
I'm always surprised that there are people in

417
00:15:07,035 --> 00:15:08,955
the community that are not aware of that

418
00:15:08,955 --> 00:15:10,075
conference. Mhmm.

419
00:15:10,634 --> 00:15:12,955
And so I I always try and share

420
00:15:12,955 --> 00:15:14,715
it as much as I can. But the

421
00:15:14,715 --> 00:15:16,715
the podcast hall of fame, the twenty twenty

422
00:15:16,715 --> 00:15:18,315
six podcast hall of fame is gonna be

423
00:15:18,315 --> 00:15:18,815
there.

424
00:15:19,769 --> 00:15:20,269
Plus

425
00:15:20,809 --> 00:15:22,730
this new media show is going to be

426
00:15:22,730 --> 00:15:24,190
on stage again, Rob.

427
00:15:24,809 --> 00:15:26,009
So we're gonna do it,

428
00:15:26,409 --> 00:15:28,990
live in front of an audience down there.

429
00:15:29,209 --> 00:15:30,970
And then I'm also gonna do a hall

430
00:15:30,970 --> 00:15:33,049
of fame hall of fame panel down there

431
00:15:33,049 --> 00:15:33,789
too. So

432
00:15:34,134 --> 00:15:36,294
I'm gonna be involved in two sessions down

433
00:15:36,294 --> 00:15:37,815
there, one for the hall of fame and

434
00:15:37,815 --> 00:15:41,095
one for the media show. So I'm gonna

435
00:15:41,095 --> 00:15:43,894
be building out panels down there for that,

436
00:15:43,894 --> 00:15:46,375
and that's coming together right now. But the

437
00:15:46,375 --> 00:15:48,615
big thing that's coming down the path right

438
00:15:48,615 --> 00:15:49,434
now is,

439
00:15:50,509 --> 00:15:51,009
getting

440
00:15:51,389 --> 00:15:52,769
finalized the selection.

441
00:15:53,870 --> 00:15:55,790
What it's looking like is gonna be 12

442
00:15:55,790 --> 00:15:57,950
people that are gonna be inducted into the

443
00:15:57,950 --> 00:16:00,350
podcast hall of fame. It could be 11.

444
00:16:00,350 --> 00:16:02,910
So there's always a couple of stragglers that

445
00:16:02,910 --> 00:16:03,570
are still

446
00:16:04,934 --> 00:16:07,014
trying to decide if they're gonna be there

447
00:16:07,014 --> 00:16:09,034
in person or if they're

448
00:16:09,495 --> 00:16:12,154
even going to accept the award. And

449
00:16:12,615 --> 00:16:13,754
that may not be

450
00:16:14,294 --> 00:16:16,075
commonly known out there, but,

451
00:16:16,940 --> 00:16:18,700
as Rob, as you know, that there are

452
00:16:18,700 --> 00:16:21,500
people that have decided to not accept the

453
00:16:21,500 --> 00:16:22,639
hall of fame induction,

454
00:16:23,500 --> 00:16:25,740
which may come as a surprise to some

455
00:16:25,740 --> 00:16:26,639
people. But,

456
00:16:27,659 --> 00:16:29,659
I mean, I would think that everybody would

457
00:16:29,659 --> 00:16:32,205
want to be be inducted, but there's there's

458
00:16:32,205 --> 00:16:34,945
a bunch of reasons that I hear sometimes,

459
00:16:35,725 --> 00:16:37,105
of why that doesn't happen.

460
00:16:38,205 --> 00:16:39,045
But it's

461
00:16:39,485 --> 00:16:42,045
there can be all sorts of issues that

462
00:16:42,045 --> 00:16:43,565
can come up, but it it it it's

463
00:16:43,565 --> 00:16:45,725
also can be a personal choice type of

464
00:16:45,725 --> 00:16:48,669
situation too. We don't force people to get

465
00:16:48,669 --> 00:16:51,549
inducted into the whole thing. So, so it's

466
00:16:51,549 --> 00:16:53,710
a much more kind of cooperative thing because

467
00:16:53,710 --> 00:16:55,389
that's the environment that I want to create

468
00:16:55,389 --> 00:16:57,870
with the whole thing is that people that,

469
00:16:57,870 --> 00:17:00,450
you know, get inducted want to be there.

470
00:17:00,745 --> 00:17:02,985
And because it it really aligns with the

471
00:17:02,985 --> 00:17:04,904
values of the whole whole of fame and

472
00:17:04,904 --> 00:17:06,984
the purpose of it. And what we're trying

473
00:17:06,984 --> 00:17:09,005
to accomplish with it is we want people

474
00:17:09,464 --> 00:17:11,644
that are inducted into it that really,

475
00:17:12,664 --> 00:17:13,164
have

476
00:17:13,785 --> 00:17:16,319
a a kind of a persona of,

477
00:17:16,799 --> 00:17:19,700
of really giving back, right, to the podcasting

478
00:17:19,759 --> 00:17:21,299
space and building community

479
00:17:22,159 --> 00:17:24,259
and being being a good participant,

480
00:17:25,519 --> 00:17:28,000
in in the medium. And that's that that's

481
00:17:28,000 --> 00:17:29,039
why we do it that way. So I

482
00:17:29,039 --> 00:17:31,394
would say probably over half of the inductees

483
00:17:31,454 --> 00:17:34,174
are gonna be there in person. Mhmm. So

484
00:17:34,174 --> 00:17:36,275
that's that's always a terrific outcome.

485
00:17:36,654 --> 00:17:38,734
The first reaction from some people is is

486
00:17:38,734 --> 00:17:40,654
that, you know, well, I can't make it,

487
00:17:40,654 --> 00:17:42,815
but as they kinda move down the path

488
00:17:42,815 --> 00:17:44,095
and they think about it a little bit

489
00:17:44,095 --> 00:17:46,275
more, they oftentimes come back and say, well,

490
00:17:46,380 --> 00:17:47,279
I'll be there. Absolutely.

491
00:17:48,299 --> 00:17:50,539
So so it's always a good good kind

492
00:17:50,539 --> 00:17:52,720
of move that, that happens

493
00:17:53,339 --> 00:17:54,960
over time. So I wanted to show

494
00:17:55,660 --> 00:17:57,920
next the the hall of fame,

495
00:18:00,465 --> 00:18:02,785
website. So if you wanted to go check

496
00:18:02,785 --> 00:18:03,445
it out,

497
00:18:04,065 --> 00:18:06,305
I think I just disconnected it. So let

498
00:18:06,305 --> 00:18:07,605
me go in and

499
00:18:08,065 --> 00:18:09,285
reconnect it again.

500
00:18:10,545 --> 00:18:11,045
And

501
00:18:11,659 --> 00:18:14,220
so all the information about the hall of

502
00:18:14,220 --> 00:18:15,039
fame is

503
00:18:15,419 --> 00:18:16,720
is on this page,

504
00:18:17,099 --> 00:18:17,819
and it's at,

505
00:18:18,460 --> 00:18:20,079
podcasthall.com.

506
00:18:20,619 --> 00:18:22,240
If you wanted to go

507
00:18:22,700 --> 00:18:25,394
go check it out, it's got last year's

508
00:18:25,394 --> 00:18:27,475
full bulk of your phone. Is that because

509
00:18:27,475 --> 00:18:30,535
Todd registered podcasthalloffame.com?

510
00:18:32,275 --> 00:18:33,575
I believe he did

511
00:18:34,275 --> 00:18:34,775
when

512
00:18:35,075 --> 00:18:36,695
yeah. Right. I think he was

513
00:18:37,075 --> 00:18:38,355
He was always quick to,

514
00:18:39,210 --> 00:18:41,049
register if you had your domain names around

515
00:18:41,049 --> 00:18:43,210
town. Yeah. Yeah. Yeah. He tends to wanna

516
00:18:43,210 --> 00:18:43,690
do that.

517
00:18:45,849 --> 00:18:47,789
But I I believe he did a redirect

518
00:18:47,849 --> 00:18:50,909
on this too. So I think he redirected

519
00:18:51,049 --> 00:18:53,404
the traffic to this one. So if you

520
00:18:53,404 --> 00:18:55,964
did type in podcasthalloffame.com,

521
00:18:55,964 --> 00:18:58,144
I think it does get redirected to this.

522
00:18:59,244 --> 00:19:01,025
So and I think yeah.

523
00:19:01,325 --> 00:19:03,805
There's actually three domain names, but but I

524
00:19:03,805 --> 00:19:05,884
tend to focus just on one. Podcast hall

525
00:19:05,884 --> 00:19:09,640
is short and sweet and it and it

526
00:19:09,640 --> 00:19:12,519
says it all to some degree, but having

527
00:19:12,519 --> 00:19:15,740
that podcast halloffame address is great too. But

528
00:19:16,839 --> 00:19:18,380
so what's on this page

529
00:19:18,759 --> 00:19:21,259
is a link to the ceremony.

530
00:19:21,984 --> 00:19:22,964
So if you wanted

531
00:19:23,825 --> 00:19:25,284
to come to Podfest

532
00:19:25,825 --> 00:19:26,325
and

533
00:19:27,105 --> 00:19:29,825
attend the ceremony in person, you can do

534
00:19:29,825 --> 00:19:32,784
do that. And there's in person tickets that

535
00:19:32,784 --> 00:19:33,444
are available,

536
00:19:34,589 --> 00:19:36,369
right here that you can click on.

537
00:19:37,390 --> 00:19:39,630
But but the event will be produced into

538
00:19:39,630 --> 00:19:40,849
a full video,

539
00:19:41,309 --> 00:19:43,470
so so you'll be able to watch it,

540
00:19:43,869 --> 00:19:45,630
I believe that's gonna come out on the

541
00:19:45,630 --> 00:19:48,355
eighteenth. So it'll be a couple days after

542
00:19:48,355 --> 00:19:48,855
the

543
00:19:49,394 --> 00:19:51,634
the in person's ceremony. Hopefully, we can get

544
00:19:51,634 --> 00:19:52,115
it out,

545
00:19:52,914 --> 00:19:53,974
in that time frame

546
00:19:54,355 --> 00:19:57,154
ready to go. And so so and then

547
00:19:57,154 --> 00:19:59,734
also what's there too is all of the

548
00:20:00,115 --> 00:20:00,934
past inductees.

549
00:20:01,859 --> 00:20:03,779
And, hopefully, here in the next day or

550
00:20:03,779 --> 00:20:05,160
so, we will have

551
00:20:05,619 --> 00:20:06,759
our our new inductees

552
00:20:07,140 --> 00:20:08,200
listed in here.

553
00:20:08,819 --> 00:20:09,799
And so

554
00:20:10,180 --> 00:20:11,400
last year's inductees

555
00:20:11,859 --> 00:20:14,579
are listed in here and all the prior

556
00:20:14,579 --> 00:20:15,480
years too.

557
00:20:16,304 --> 00:20:18,224
So if you wanted to go and and

558
00:20:18,224 --> 00:20:21,024
check out what the past has been for

559
00:20:21,024 --> 00:20:22,944
the hall of fame, it's it's all right

560
00:20:22,944 --> 00:20:24,704
there. And if you wanted to go and

561
00:20:24,704 --> 00:20:25,684
watch some

562
00:20:26,704 --> 00:20:27,284
some past

563
00:20:28,625 --> 00:20:30,005
videos of past

564
00:20:31,299 --> 00:20:33,779
ceremonies from the past. You can see Dave

565
00:20:33,779 --> 00:20:36,660
Jackson there. You know, his induction back in

566
00:20:36,660 --> 00:20:37,480
2018

567
00:20:38,099 --> 00:20:39,000
and the full

568
00:20:39,539 --> 00:20:40,440
2017

569
00:20:40,580 --> 00:20:41,080
induction,

570
00:20:41,859 --> 00:20:43,755
which at the time was part,

571
00:20:44,634 --> 00:20:45,275
part of,

572
00:20:45,674 --> 00:20:46,575
podcast movement.

573
00:20:47,835 --> 00:20:50,075
And that's when I got inducted was on

574
00:20:50,075 --> 00:20:50,234
the

575
00:20:50,875 --> 00:20:52,015
in 2017.

576
00:20:52,795 --> 00:20:54,795
What was different about the hall of fame

577
00:20:54,795 --> 00:20:56,795
back then is that it was combined with

578
00:20:56,795 --> 00:20:58,095
a podcast awards.

579
00:20:58,639 --> 00:21:00,899
So the hall of famers were sprinkled

580
00:21:01,440 --> 00:21:01,940
amongst,

581
00:21:04,319 --> 00:21:07,139
you know, podcast award winners. So

582
00:21:07,599 --> 00:21:09,200
which is different than the hall of fame

583
00:21:09,200 --> 00:21:10,259
today, which is

584
00:21:10,720 --> 00:21:11,940
just the hall of fame.

585
00:21:12,720 --> 00:21:13,220
So

586
00:21:13,644 --> 00:21:15,724
it's not it doesn't currently have,

587
00:21:16,204 --> 00:21:16,704
a

588
00:21:17,085 --> 00:21:19,724
awards, like a podcast awards kind of piece

589
00:21:19,724 --> 00:21:20,384
to it.

590
00:21:21,404 --> 00:21:23,404
So so anyway, and also I wanted to

591
00:21:23,404 --> 00:21:24,224
thank Podfest

592
00:21:24,525 --> 00:21:28,620
for for giving us a venue and and

593
00:21:28,680 --> 00:21:31,640
and really supporting the the event. And and

594
00:21:31,640 --> 00:21:34,200
the Bluberry platform has come through this year

595
00:21:34,200 --> 00:21:34,940
with a

596
00:21:35,400 --> 00:21:35,900
sponsorship

597
00:21:36,200 --> 00:21:38,140
of the Hall of Fame. And and hopefully

598
00:21:38,200 --> 00:21:38,759
we'll have,

599
00:21:39,585 --> 00:21:41,984
a a few more sponsors before the event

600
00:21:41,984 --> 00:21:42,484
happens.

601
00:21:43,424 --> 00:21:44,065
And then,

602
00:21:44,944 --> 00:21:46,964
Pod News is kind of our

603
00:21:47,424 --> 00:21:49,444
our our media partner. So

604
00:21:50,384 --> 00:21:51,524
so, anyway, let's,

605
00:21:52,144 --> 00:21:53,125
hop out of that

606
00:21:53,984 --> 00:21:54,484
and

607
00:21:56,339 --> 00:21:59,240
come back, and we can continue our conversation,

608
00:21:59,460 --> 00:21:59,960
Rob.

609
00:22:00,819 --> 00:22:01,319
So

610
00:22:02,019 --> 00:22:04,920
so anyway, let's let's go ahead and kinda

611
00:22:05,059 --> 00:22:06,200
move on from that.

612
00:22:06,500 --> 00:22:07,000
And,

613
00:22:08,180 --> 00:22:08,680
well,

614
00:22:09,220 --> 00:22:10,119
let me tease

615
00:22:10,795 --> 00:22:12,255
a few of the inductees.

616
00:22:12,875 --> 00:22:14,714
Actually, I've got it in the show notes

617
00:22:14,714 --> 00:22:16,954
here, so we might as well share that

618
00:22:16,954 --> 00:22:21,055
this has not been publicly released yet, but

619
00:22:21,115 --> 00:22:21,994
the names that I'm

620
00:22:22,759 --> 00:22:23,820
I have here,

621
00:22:24,840 --> 00:22:27,160
have already agreed to be inducted in the

622
00:22:27,160 --> 00:22:28,920
hall of fame. There's a couple of names

623
00:22:28,920 --> 00:22:29,660
that are

624
00:22:30,279 --> 00:22:31,740
potentially missing here,

625
00:22:32,360 --> 00:22:33,259
that haven't,

626
00:22:33,960 --> 00:22:35,019
officially confirmed.

627
00:22:35,945 --> 00:22:37,565
So I won't mention them.

628
00:22:38,184 --> 00:22:38,585
Okay.

629
00:22:39,224 --> 00:22:41,224
And the first one, and and I know,

630
00:22:41,224 --> 00:22:43,065
Rob, you're a big fan of, is Dan

631
00:22:43,065 --> 00:22:44,365
Carlin. Yes.

632
00:22:45,144 --> 00:22:46,285
Hardcore history.

633
00:22:47,704 --> 00:22:49,785
He's telling me there's a new episode coming

634
00:22:49,785 --> 00:22:51,329
out the end of this month. We'll see.

635
00:22:51,329 --> 00:22:51,730
We'll see if it makes

636
00:22:52,609 --> 00:22:54,769
It's funny. I think, well, we think we're

637
00:22:54,769 --> 00:22:56,609
gonna cut the episode down. It'll only be

638
00:22:56,609 --> 00:22:58,369
four hours long so we can Oh, is

639
00:22:58,369 --> 00:23:00,149
that all? Okay. Right.

640
00:23:00,529 --> 00:23:01,029
Right.

641
00:23:01,329 --> 00:23:03,329
Well, now he knows if he's a hall

642
00:23:03,329 --> 00:23:05,169
of famer, so maybe he'll mention that as

643
00:23:05,169 --> 00:23:08,714
part of his history. Oh, come on. So

644
00:23:09,414 --> 00:23:11,434
and then the next one is Paul Culligan,

645
00:23:13,095 --> 00:23:15,575
who's been around this medium. I met Paul

646
00:23:15,654 --> 00:23:19,894
We met him at at Gnome Decks, 2005

647
00:23:19,894 --> 00:23:21,914
or '6. It was one of the two.

648
00:23:21,930 --> 00:23:23,630
But, yes, we met him at Gnomedek.

649
00:23:24,250 --> 00:23:26,250
Yeah. At first met Paul back when I

650
00:23:26,250 --> 00:23:28,890
was working for Microsoft on the on the

651
00:23:28,890 --> 00:23:29,789
Zoom. So

652
00:23:30,090 --> 00:23:32,170
and then another one who comes out of

653
00:23:32,170 --> 00:23:34,970
the the video podcasting era, but has a

654
00:23:34,970 --> 00:23:35,470
strong

655
00:23:35,994 --> 00:23:36,494
connection

656
00:23:37,115 --> 00:23:37,615
with,

657
00:23:39,034 --> 00:23:40,654
like CNET radio and

658
00:23:41,115 --> 00:23:44,734
and other other kind of tech related,

659
00:23:45,355 --> 00:23:48,990
podcasting platforms is Veronica Belmont. And that may

660
00:23:49,289 --> 00:23:51,390
be a a new name to many people

661
00:23:51,450 --> 00:23:53,309
because she hasn't been really

662
00:23:53,690 --> 00:23:55,869
plugged into the podcast side of things

663
00:23:56,250 --> 00:23:58,409
or my community standpoint over the years, but

664
00:23:58,409 --> 00:24:00,650
I've known her for for many, many years

665
00:24:00,650 --> 00:24:02,809
now, and she had huge impact on the

666
00:24:02,809 --> 00:24:03,964
early years of hypnosis.

667
00:24:04,904 --> 00:24:08,204
Yep. And and we're also gonna do

668
00:24:08,585 --> 00:24:11,964
a a memorial induction of Dan Miller,

669
00:24:13,065 --> 00:24:13,565
who,

670
00:24:14,345 --> 00:24:16,605
we're gonna be lucky to have Dave Ramsey

671
00:24:16,904 --> 00:24:18,534
is going to induct

672
00:24:19,079 --> 00:24:21,819
Dan Miller on on stage in Orlando.

673
00:24:22,679 --> 00:24:23,179
So,

674
00:24:24,119 --> 00:24:25,980
and I know, Rob, I

675
00:24:26,440 --> 00:24:27,319
I you know,

676
00:24:27,880 --> 00:24:31,079
Dave well. I'm sure. Yep. And and and

677
00:24:31,079 --> 00:24:31,579
Dan.

678
00:24:32,044 --> 00:24:34,044
You know, Dan was down where I live

679
00:24:34,044 --> 00:24:35,804
now. He was in this area, the Franklin

680
00:24:35,804 --> 00:24:36,704
Brentwood area,

681
00:24:37,005 --> 00:24:39,724
and and he had a mastermind group and

682
00:24:39,724 --> 00:24:41,484
Dave was part of that group. And there's

683
00:24:41,484 --> 00:24:43,585
a lot of people came out of Dan's

684
00:24:43,644 --> 00:24:44,765
mastermind group.

685
00:24:46,079 --> 00:24:47,619
Definitely big influence.

686
00:24:48,559 --> 00:24:49,779
Yeah. I talked to,

687
00:24:50,640 --> 00:24:54,079
Dave Dave Ramsey today about about the induction,

688
00:24:54,079 --> 00:24:56,980
and he's he's he's willing to do anything.

689
00:24:57,119 --> 00:24:59,059
He was a very close friend,

690
00:25:00,725 --> 00:25:02,884
of of Dan's for, like, four years, I

691
00:25:02,884 --> 00:25:03,705
guess. So,

692
00:25:04,725 --> 00:25:06,005
he he's gotta be there,

693
00:25:07,125 --> 00:25:08,025
with an impassionate,

694
00:25:08,805 --> 00:25:09,305
presentation

695
00:25:09,684 --> 00:25:11,065
to to induct Dan.

696
00:25:11,445 --> 00:25:14,424
I have never seen a better public speaker

697
00:25:14,484 --> 00:25:15,705
than Dave Ramsey.

698
00:25:16,210 --> 00:25:18,450
Okay. Cool. He, He's great to talk on

699
00:25:18,450 --> 00:25:20,049
the phone with too. So Yeah. I mean,

700
00:25:20,049 --> 00:25:22,070
I've seen him speak a couple times live.

701
00:25:22,610 --> 00:25:25,910
Unbelievable speaker. Yeah. Yeah. Well, he's

702
00:25:26,289 --> 00:25:29,170
he's got a unbelievable network too that's been

703
00:25:29,170 --> 00:25:30,630
very successful. Right?

704
00:25:31,414 --> 00:25:33,335
And the next one that probably won't be

705
00:25:33,335 --> 00:25:35,815
too much of a big surprise to to

706
00:25:35,815 --> 00:25:37,674
to many people is James Cridland.

707
00:25:39,174 --> 00:25:41,194
So so, you know, I know.

708
00:25:43,095 --> 00:25:44,855
But he has had a huge impact on

709
00:25:44,855 --> 00:25:47,069
the podcasting space, and he got lots and

710
00:25:47,069 --> 00:25:48,049
lots of votes,

711
00:25:48,589 --> 00:25:51,089
in the the process. And all these

712
00:25:51,470 --> 00:25:52,990
people that I mentioned here,

713
00:25:53,390 --> 00:25:56,029
have have gone through a voting process. So

714
00:25:56,029 --> 00:25:57,169
we've had, like,

715
00:25:58,269 --> 00:25:59,250
50 plus,

716
00:26:00,029 --> 00:26:03,315
people that have voted to to select this

717
00:26:03,315 --> 00:26:06,294
from a group of probably close to 200,

718
00:26:06,674 --> 00:26:07,174
nominees.

719
00:26:10,115 --> 00:26:12,755
That list can grow, but that comes with

720
00:26:12,755 --> 00:26:16,934
some inherent challenges too. Mhmm. So, Lucas,

721
00:26:17,839 --> 00:26:19,759
I got some comments from some of the

722
00:26:19,759 --> 00:26:21,140
voters saying that the

723
00:26:21,440 --> 00:26:22,740
the list was too long

724
00:26:23,440 --> 00:26:25,279
to be able to It was. I I

725
00:26:25,359 --> 00:26:26,720
there was a quite a few names on

726
00:26:26,720 --> 00:26:27,920
there. I was like, who? I had to

727
00:26:27,920 --> 00:26:29,680
look up. Like, who is this? Because I'm

728
00:26:29,680 --> 00:26:31,700
the one that always know people's name.

729
00:26:32,160 --> 00:26:32,740
I didn't.

730
00:26:33,285 --> 00:26:34,725
You did a lot better job than when

731
00:26:34,725 --> 00:26:36,085
I was earning it. I'll just say that.

732
00:26:36,085 --> 00:26:36,985
Much more organized.

733
00:26:37,644 --> 00:26:40,085
I for like, I'd email people going, here's

734
00:26:40,085 --> 00:26:41,684
the list to choose from. Send me back

735
00:26:41,684 --> 00:26:42,505
a few names.

736
00:26:42,805 --> 00:26:44,904
Well, that worked as well. But,

737
00:26:45,765 --> 00:26:47,365
but, yeah, I tried to include

738
00:26:48,660 --> 00:26:50,259
tried to follow through with a promise that

739
00:26:50,259 --> 00:26:52,180
I made up on stage last year is

740
00:26:52,180 --> 00:26:54,519
to include some international folks

741
00:26:55,059 --> 00:26:55,880
in the

742
00:26:56,259 --> 00:26:56,920
the list

743
00:26:57,220 --> 00:26:57,880
of potential,

744
00:26:59,299 --> 00:26:59,799
inductees,

745
00:27:00,100 --> 00:27:02,100
and I did that. So it's not a

746
00:27:02,100 --> 00:27:04,325
huge percentage of the list, but I'm trying

747
00:27:04,325 --> 00:27:05,865
to phase into it solely,

748
00:27:06,805 --> 00:27:09,065
to get, you know, some folks,

749
00:27:09,605 --> 00:27:10,105
recognized.

750
00:27:11,765 --> 00:27:12,265
And

751
00:27:12,565 --> 00:27:13,525
one of them is,

752
00:27:14,164 --> 00:27:16,265
who's outside of The US is Mark Esquith.

753
00:27:16,630 --> 00:27:19,029
He's gonna be inducted this year. He's gonna

754
00:27:19,029 --> 00:27:20,730
be there in person, he told me today.

755
00:27:21,269 --> 00:27:24,230
So I'm excited for that. And another one

756
00:27:24,230 --> 00:27:26,390
that may be a surprise to many people

757
00:27:26,390 --> 00:27:28,470
that, don't go back to the early years

758
00:27:28,470 --> 00:27:29,849
of podcasting is

759
00:27:30,274 --> 00:27:31,174
Julie Samuels

760
00:27:31,794 --> 00:27:35,474
from the Electronic Frontier Foundation organization. And the

761
00:27:35,474 --> 00:27:36,774
whole Adam Corolla

762
00:27:37,154 --> 00:27:39,954
fighting the patent troll. Patent troll in the

763
00:27:39,954 --> 00:27:40,694
early years.

764
00:27:41,794 --> 00:27:44,039
She had a significant impact, and and a

765
00:27:44,039 --> 00:27:46,440
lot of people will realize this and hopefully

766
00:27:46,440 --> 00:27:47,880
she'll talk about it a lot at the

767
00:27:47,880 --> 00:27:48,700
hall of fame

768
00:27:49,160 --> 00:27:50,460
around that whole process,

769
00:27:51,320 --> 00:27:52,880
that the industry went through. And there was

770
00:27:52,880 --> 00:27:54,360
a lot of fear and there was a

771
00:27:54,360 --> 00:27:56,200
lot of concern. A lot of people were,

772
00:27:56,200 --> 00:27:58,534
is it time to bail on podcasting because

773
00:27:58,534 --> 00:28:01,115
of this patent holder that was trying to

774
00:28:01,414 --> 00:28:04,234
sue people? And they did sue a few

775
00:28:04,294 --> 00:28:05,034
big companies.

776
00:28:05,414 --> 00:28:05,914
And,

777
00:28:06,375 --> 00:28:08,534
and but in the end, they were able

778
00:28:08,534 --> 00:28:11,309
to to kind of put down Yeah.

779
00:28:12,250 --> 00:28:14,330
It was beaten down with no chance of

780
00:28:14,330 --> 00:28:16,890
coming back. So it was EFF did a

781
00:28:16,890 --> 00:28:18,809
great job on that. I I worked with

782
00:28:18,809 --> 00:28:21,230
them when they were going through that AdRoll

783
00:28:21,369 --> 00:28:21,869
issue.

784
00:28:22,914 --> 00:28:24,035
We were we were part of that. We

785
00:28:24,035 --> 00:28:25,954
were hosting Adam Carle at the time. And

786
00:28:25,954 --> 00:28:27,875
then I I remember being on calls with

787
00:28:27,875 --> 00:28:29,875
Julie and and the EFS and,

788
00:28:30,434 --> 00:28:31,634
Apple. Yeah.

789
00:28:32,194 --> 00:28:34,994
I can't be any happier for the EFS.

790
00:28:34,994 --> 00:28:36,934
I joined an EFS member

791
00:28:37,394 --> 00:28:38,720
back then and still

792
00:28:39,099 --> 00:28:41,259
am. Lots of people did back then. Yeah.

793
00:28:41,259 --> 00:28:43,759
And lots of people stepped up and donated

794
00:28:44,059 --> 00:28:47,099
Mhmm. To the legal defense fund. I know

795
00:28:47,099 --> 00:28:48,619
I did too. I know a bunch of

796
00:28:48,619 --> 00:28:49,419
people did,

797
00:28:50,220 --> 00:28:51,615
to try and fight back

798
00:28:52,255 --> 00:28:54,335
against this troll that was trying to take

799
00:28:54,335 --> 00:28:55,234
down podcasting.

800
00:28:55,535 --> 00:28:57,214
And it was really a patent that wasn't

801
00:28:57,214 --> 00:28:59,855
really grounded in what podcasting was anyway, so

802
00:28:59,855 --> 00:29:01,934
it was really kind of a silly, silly

803
00:29:01,934 --> 00:29:03,855
thing that they were trying to do. So

804
00:29:03,855 --> 00:29:05,474
the next one is Kerry Hoffman,

805
00:29:05,789 --> 00:29:08,210
who is a long time CEO of BRX,

806
00:29:08,670 --> 00:29:10,289
has been a been a big

807
00:29:10,590 --> 00:29:13,330
impact on the podcast medium for many years.

808
00:29:14,190 --> 00:29:16,830
So I'm excited to have her inducted as

809
00:29:16,830 --> 00:29:17,809
well. And

810
00:29:18,184 --> 00:29:19,404
Ariel Nissenblatt,

811
00:29:19,865 --> 00:29:21,384
is is our one.

812
00:29:22,025 --> 00:29:23,244
She's a more

813
00:29:23,545 --> 00:29:25,865
recent podcaster, but but,

814
00:29:26,345 --> 00:29:28,345
is more out of the modern era of

815
00:29:28,345 --> 00:29:31,065
podcasting, which I was excited to to see.

816
00:29:31,065 --> 00:29:33,559
And I I would say that she's probably

817
00:29:34,099 --> 00:29:36,839
one of, or if not the best candidate

818
00:29:36,980 --> 00:29:39,779
for this induction at this age for her.

819
00:29:39,779 --> 00:29:41,779
So so I think it's terrific. And then

820
00:29:41,779 --> 00:29:43,700
the the last one I can announce here

821
00:29:43,700 --> 00:29:46,259
at this point is, Sarah VanMozel. You know,

822
00:29:46,259 --> 00:29:47,720
you and I both know about

823
00:29:48,345 --> 00:29:51,384
Sarah's impact, which has been wide ranging and

824
00:29:51,384 --> 00:29:53,304
massive. I don't know if you wanna share

825
00:29:53,304 --> 00:29:55,304
share a little bit about her. No. She's

826
00:29:55,304 --> 00:29:57,384
been key player in the space. I'm very

827
00:29:57,384 --> 00:29:59,384
happy for her, and and I was glad

828
00:29:59,384 --> 00:30:00,825
to see her name listed as one of

829
00:30:00,825 --> 00:30:01,625
the ones I got,

830
00:30:02,184 --> 00:30:04,740
in this group. So there are hopefully, Sarah

831
00:30:04,740 --> 00:30:06,500
will be one that shows up. Say hi.

832
00:30:06,820 --> 00:30:08,340
But, yeah, I don't know how many of

833
00:30:08,340 --> 00:30:10,019
these have said they're gonna show versus how

834
00:30:10,019 --> 00:30:11,640
many said they're gonna send in videos.

835
00:30:11,940 --> 00:30:13,700
Like I said, a little bit less than

836
00:30:13,700 --> 00:30:16,600
half are going to, but I'm not gonna

837
00:30:16,660 --> 00:30:18,974
say because they may change their mind, which

838
00:30:18,974 --> 00:30:21,054
I've already seen happen today. So I'm I'm

839
00:30:21,054 --> 00:30:22,974
happy to see that. So but it should

840
00:30:22,974 --> 00:30:24,575
be great. And if you can make it

841
00:30:24,575 --> 00:30:25,234
to podfest

842
00:30:25,775 --> 00:30:27,075
expo dot com,

843
00:30:27,855 --> 00:30:30,575
it starts on the January 15. I know

844
00:30:30,575 --> 00:30:33,299
it's coming up, pretty quickly, but it's a

845
00:30:33,299 --> 00:30:36,420
significant event from a creator perspective. And I

846
00:30:36,420 --> 00:30:38,579
think that's the thing to think about it.

847
00:30:38,579 --> 00:30:40,579
As we've seen what what was happened with

848
00:30:40,579 --> 00:30:42,579
podcast movement and things like that, I think

849
00:30:42,579 --> 00:30:45,394
it's it's kind of a a good alternative,

850
00:30:46,654 --> 00:30:49,215
conference if you wanna wanna support a conference.

851
00:30:49,215 --> 00:30:52,255
I'm not against podcast movement, and those guys

852
00:30:52,255 --> 00:30:54,734
are doing terrific stuff over there as well.

853
00:30:54,734 --> 00:30:57,234
But to have an outlet for indie podcasters,

854
00:30:58,059 --> 00:30:59,519
that's really the events,

855
00:31:00,220 --> 00:31:02,220
right now. But I think over time, it's

856
00:31:02,220 --> 00:31:04,619
gonna become a little bit more professionalized too

857
00:31:04,619 --> 00:31:06,640
just because of the evolution of the industry.

858
00:31:07,099 --> 00:31:09,599
I get I hope everyone that was inducted

859
00:31:09,820 --> 00:31:12,380
has the ability, again, timing wise. Maybe not

860
00:31:12,380 --> 00:31:15,134
everybody can. But hopefully, from their schedule, it

861
00:31:15,134 --> 00:31:17,454
allows them to come down. And being inducted

862
00:31:17,454 --> 00:31:18,974
in person, you know, having not through it,

863
00:31:18,974 --> 00:31:21,394
it it's something they'll remember forever. And,

864
00:31:22,095 --> 00:31:23,615
I, you know, I feel sorry for those

865
00:31:23,615 --> 00:31:25,054
that that just sent in the video. I

866
00:31:25,054 --> 00:31:27,509
think they miss out on on part of

867
00:31:27,509 --> 00:31:29,670
the the feel of it then. And it's

868
00:31:29,670 --> 00:31:31,269
great to see the people that show up

869
00:31:31,269 --> 00:31:33,109
there and are there to support you,

870
00:31:33,830 --> 00:31:36,309
when you get inducted. So, and I hope

871
00:31:36,309 --> 00:31:37,830
I hope everyone's able to make it. I

872
00:31:37,830 --> 00:31:40,150
understand, you know, some people are have to

873
00:31:40,150 --> 00:31:42,009
travel halfway around the world literally,

874
00:31:42,625 --> 00:31:43,444
to make it.

875
00:31:44,785 --> 00:31:46,625
Well, like, Mark Asquith is a good example

876
00:31:46,625 --> 00:31:49,105
of that. I was I was nervous about

877
00:31:49,105 --> 00:31:51,365
inducting people outside of The US because,

878
00:31:51,904 --> 00:31:54,224
just the travel aspect of it, right, to

879
00:31:54,224 --> 00:31:55,285
be there in person.

880
00:31:55,690 --> 00:31:57,369
But I I was happy to hear that,

881
00:31:57,690 --> 00:31:59,289
he's gonna do everything he can to be

882
00:31:59,289 --> 00:32:01,850
there. So Yeah. So global global, give him

883
00:32:01,850 --> 00:32:03,130
the give him the tickets, get him out

884
00:32:03,130 --> 00:32:05,289
there. Uh-huh. It's gonna fit out right. Well,

885
00:32:05,289 --> 00:32:07,529
I think that's gonna happen. So so that

886
00:32:07,609 --> 00:32:10,055
that'd be fantastic. So, yes, I wanted to

887
00:32:10,055 --> 00:32:12,994
say big thank you to, to Blueberry Podcasting

888
00:32:13,454 --> 00:32:16,414
and the Hall of Fame for, for being

889
00:32:16,414 --> 00:32:19,154
a supporter of the show and, and also,

890
00:32:19,535 --> 00:32:21,154
being just a terrific

891
00:32:21,539 --> 00:32:24,420
company that that supported, you know, podcast that

892
00:32:24,420 --> 00:32:27,220
supports this show, and I just appreciate it.

893
00:32:27,220 --> 00:32:27,539
Let's,

894
00:32:28,180 --> 00:32:31,320
jump in and talk about YouTube and Spotify

895
00:32:31,539 --> 00:32:34,180
and what they're doing in podcasting. The there

896
00:32:34,180 --> 00:32:35,720
are some trend reports

897
00:32:36,034 --> 00:32:38,835
that are out there, top podcast lists. So

898
00:32:38,835 --> 00:32:40,194
I wanted to pull those up on the

899
00:32:40,194 --> 00:32:42,355
screen. And so we we can all kinda

900
00:32:42,355 --> 00:32:44,054
take a look at this and see

901
00:32:44,355 --> 00:32:47,634
what's actually going on here with this. And

902
00:32:47,875 --> 00:32:50,319
I'll get everyone a hint. There's, like, three

903
00:32:50,319 --> 00:32:53,859
top twenty twenty five lists when Apple, Spotify,

904
00:32:54,240 --> 00:32:56,240
YouTube. Guess who's at the top of every

905
00:32:56,240 --> 00:32:58,640
one of those three? Yeah. I know. It's

906
00:32:58,640 --> 00:33:02,179
actually not very surprising. So this is the

907
00:33:02,319 --> 00:33:05,505
the top list in The US from YouTube.

908
00:33:05,565 --> 00:33:07,664
This is based on watch time.

909
00:33:07,965 --> 00:33:10,765
So it's not a subscription list or how

910
00:33:10,765 --> 00:33:13,724
many viewers. This is based on how much

911
00:33:13,724 --> 00:33:16,845
time people spend with a particular show that

912
00:33:16,845 --> 00:33:19,589
they classify as a podcast. And that's better.

913
00:33:19,589 --> 00:33:21,750
Right. Isn't that the best metric though when

914
00:33:21,750 --> 00:33:23,430
you really think about it? Yeah. It is.

915
00:33:23,430 --> 00:33:25,029
Yeah. I mean, okay. So you have a

916
00:33:25,029 --> 00:33:27,269
million people watch a five minute episode, but

917
00:33:27,269 --> 00:33:29,269
if you have 750,000

918
00:33:29,269 --> 00:33:31,130
people watch a two hour episode,

919
00:33:31,465 --> 00:33:32,924
which one is more influential?

920
00:33:33,384 --> 00:33:34,505
I I would go with the one that's

921
00:33:34,505 --> 00:33:37,225
the two hour tour. Right. And and Joe

922
00:33:37,225 --> 00:33:40,025
Rogan comes out number one, right, as is

923
00:33:40,025 --> 00:33:42,184
the show that gets the most watch time.

924
00:33:42,184 --> 00:33:44,569
Probably helps that it's all of his episodes

925
00:33:44,630 --> 00:33:46,549
are at least two hours long, but I

926
00:33:46,549 --> 00:33:48,549
wrestle with that, though. I don't know that

927
00:33:48,549 --> 00:33:50,630
any and every show can pull that off,

928
00:33:50,630 --> 00:33:52,650
though. I don't know what you think, Ralph.

929
00:33:52,869 --> 00:33:54,869
I mean, no. Not a book can pull

930
00:33:54,869 --> 00:33:56,654
that off. I mean, some of these folks

931
00:33:56,654 --> 00:33:58,414
do have, you know, Vaughn's episodes of Long

932
00:33:58,414 --> 00:34:01,615
John Ryan's are longer. Rotten Mangos, they're more

933
00:34:01,615 --> 00:34:02,115
produced,

934
00:34:02,494 --> 00:34:05,055
so but Kill Tony's are longer. Not as

935
00:34:05,055 --> 00:34:07,234
long. When I'm looking through this list,

936
00:34:07,535 --> 00:34:09,775
yeah. But all I would say almost all

937
00:34:09,775 --> 00:34:11,699
of these are longer form content, you know,

938
00:34:11,699 --> 00:34:13,460
greater than thirty minutes. I think any of

939
00:34:13,460 --> 00:34:16,099
these are shorter than don't know the length.

940
00:34:16,099 --> 00:34:17,619
I've never listened to the diary of a

941
00:34:17,619 --> 00:34:18,119
CEO.

942
00:34:18,500 --> 00:34:20,420
But I think Yeah. That's them are pretty

943
00:34:20,420 --> 00:34:22,820
long too. I mean, he I think, Steven

944
00:34:22,820 --> 00:34:26,105
Bartlett goes close to two hours sometimes. He's

945
00:34:26,105 --> 00:34:28,744
actually trying to overtake Joe Rogan. In The

946
00:34:28,744 --> 00:34:30,905
UK, he's number two. Right? I think in

947
00:34:30,905 --> 00:34:32,905
The UK, he was either he was number

948
00:34:32,905 --> 00:34:34,505
two right behind Rogan. This here, you have

949
00:34:34,505 --> 00:34:36,184
The US list. He's actually doing really well

950
00:34:36,184 --> 00:34:38,099
if you think about that. Number two

951
00:34:38,480 --> 00:34:40,320
behind Joe Rogan, and I don't really even

952
00:34:40,320 --> 00:34:43,519
know if Kill Tony is actually an audio

953
00:34:43,519 --> 00:34:46,079
podcast too. I don't know for sure. I

954
00:34:46,079 --> 00:34:48,239
believe they do have the audio version available.

955
00:34:48,239 --> 00:34:49,059
Do they? Okay.

956
00:34:50,159 --> 00:34:51,139
They used to.

957
00:34:51,440 --> 00:34:54,505
Let's see. They still do. Oh, okay. That's

958
00:34:54,505 --> 00:34:56,585
a little bit clearer of a of a

959
00:34:56,585 --> 00:34:59,144
clean definition of what a what a podcast

960
00:34:59,144 --> 00:35:00,585
is. It just so happens that they have

961
00:35:00,585 --> 00:35:02,025
a video or Yes. They I mean, they

962
00:35:02,025 --> 00:35:04,025
do because they have a megaphone feed. So,

963
00:35:04,265 --> 00:35:06,105
that that that would have been an Apple

964
00:35:06,105 --> 00:35:08,659
podcast only as audio. So yes.

965
00:35:09,039 --> 00:35:11,920
Number three is Good Mythical Morning. It's the

966
00:35:11,920 --> 00:35:13,679
one just after that. I don't know if

967
00:35:13,679 --> 00:35:15,280
they have an RSS feed, but it would

968
00:35:15,280 --> 00:35:17,119
be interesting to see. I would think most

969
00:35:17,119 --> 00:35:19,760
of these do. They're good. Mythical Morning. Yes.

970
00:35:19,760 --> 00:35:21,920
So it was yeah. That one does not

971
00:35:21,920 --> 00:35:24,545
have an RSS feed. Oh, it does not.

972
00:35:24,545 --> 00:35:27,025
Okay. That's interesting. Okay. Well, not I'm not

973
00:35:27,025 --> 00:35:29,025
seeing it in Apple Podcast. So I technically

974
00:35:29,025 --> 00:35:31,125
would say that's not a podcast. It's probably

975
00:35:31,344 --> 00:35:33,204
listed in the podcast playlist,

976
00:35:33,744 --> 00:35:35,610
on They must have. Yeah. So it gets

977
00:35:35,610 --> 00:35:37,450
put in a list. Right? There are many

978
00:35:37,450 --> 00:35:39,130
people that I talk with that will tell

979
00:35:39,130 --> 00:35:41,369
you they're a podcaster and then are not

980
00:35:41,369 --> 00:35:42,349
an Apple Podcasts,

981
00:35:42,809 --> 00:35:45,450
only do video, and just happen to do

982
00:35:45,450 --> 00:35:47,130
and do shows that are more than thirty

983
00:35:47,130 --> 00:35:49,425
minutes on YouTube. People at this point now

984
00:35:49,425 --> 00:35:51,105
think if you do a weekly show, longer

985
00:35:51,105 --> 00:35:52,585
than thirty minutes and you're on YouTube, that's

986
00:35:52,585 --> 00:35:54,625
a podcast. I would disagree. I would say

987
00:35:54,625 --> 00:35:56,864
you you really need for that show to

988
00:35:56,864 --> 00:35:59,585
have, the audio version of it available and

989
00:35:59,585 --> 00:36:00,724
and be in a podcast

990
00:36:01,025 --> 00:36:03,329
and overcast and podcast and podcast and other

991
00:36:03,410 --> 00:36:05,170
places. Yeah. Yeah. I mean, I think that

992
00:36:05,170 --> 00:36:07,170
that's a fair way to think about it.

993
00:36:07,170 --> 00:36:09,090
I mean, if it's only video and it's

994
00:36:09,090 --> 00:36:12,050
only on YouTube, it's kind of a hard

995
00:36:12,050 --> 00:36:14,050
case to make that it's really a short

996
00:36:14,050 --> 00:36:14,550
podcast.

997
00:36:14,930 --> 00:36:16,805
I think that's the other thing that's going

998
00:36:16,805 --> 00:36:19,285
on in in the industry right now is

999
00:36:19,285 --> 00:36:22,405
this kind of like this confusion about, what

1000
00:36:22,405 --> 00:36:25,385
a podcast is, and it's caused confusion amongst

1001
00:36:25,445 --> 00:36:27,364
people as they as they look at the

1002
00:36:27,364 --> 00:36:29,285
the medium. I would love to see every

1003
00:36:29,285 --> 00:36:31,180
one of these shows in the top 10

1004
00:36:31,280 --> 00:36:34,119
at YouTube top podcasts have an RSS feed

1005
00:36:34,119 --> 00:36:36,280
version of their show. I would think over

1006
00:36:36,280 --> 00:36:38,200
time, they probably will. I think it kind

1007
00:36:38,200 --> 00:36:39,800
of depends on the format of the show

1008
00:36:39,800 --> 00:36:42,519
too. If they because there there are video

1009
00:36:42,519 --> 00:36:44,380
first creators out there, but increasingly,

1010
00:36:44,825 --> 00:36:47,224
even though you're a video first creator, doesn't

1011
00:36:47,224 --> 00:36:49,545
mean that you can't have a audio podcast

1012
00:36:49,545 --> 00:36:51,144
version. Right. And if you would and there

1013
00:36:51,144 --> 00:36:52,825
are quite a few that have made that

1014
00:36:52,825 --> 00:36:55,065
transition. They started video and now have a

1015
00:36:55,065 --> 00:36:57,065
audio podcast starting to do well.

1016
00:36:57,945 --> 00:36:58,559
Bryce Crawford

1017
00:36:59,119 --> 00:37:01,440
started just video and now also has the

1018
00:37:01,440 --> 00:37:03,860
audio. Really, really popular podcast.

1019
00:37:04,160 --> 00:37:07,199
He hugely popular between males between the ages

1020
00:37:07,199 --> 00:37:10,000
of 14, 15, and and 25 that are

1021
00:37:10,000 --> 00:37:12,255
in the faith community. And and so anybody

1022
00:37:12,255 --> 00:37:14,014
that is in a youth church group is

1023
00:37:14,014 --> 00:37:15,934
a male will know who Bryce Crawford is,

1024
00:37:16,175 --> 00:37:18,255
and he started Just Video, now has also

1025
00:37:18,255 --> 00:37:20,094
audio. Oh, got it. And then,

1026
00:37:20,494 --> 00:37:23,454
number four is, Rotten Mango. I've never heard

1027
00:37:23,454 --> 00:37:25,454
of that one as a audio podcast. Oh,

1028
00:37:25,454 --> 00:37:25,954
yeah.

1029
00:37:26,269 --> 00:37:28,510
She's yeah. She's got audio. Oh, she does?

1030
00:37:28,510 --> 00:37:29,949
Okay. So if you look at this whole

1031
00:37:29,949 --> 00:37:30,929
list, Medeus

1032
00:37:31,389 --> 00:37:32,369
Touch podcast,

1033
00:37:32,989 --> 00:37:34,050
forty eight hours,

1034
00:37:34,510 --> 00:37:36,109
I don't know if forty eight hours has

1035
00:37:36,109 --> 00:37:38,109
an audio version. What do you think? I'm

1036
00:37:38,109 --> 00:37:40,304
looking that one up. Let's see. I thought

1037
00:37:40,304 --> 00:37:42,465
they did. It might just be yeah. They

1038
00:37:42,465 --> 00:37:43,984
do. They do have an audio version of

1039
00:37:43,984 --> 00:37:46,224
the show. Okay. And then the the Sean

1040
00:37:46,224 --> 00:37:48,224
Ryan show By the way, it is video

1041
00:37:48,224 --> 00:37:50,065
first, but the audio And then the Sean

1042
00:37:50,065 --> 00:37:52,989
Ryan show, which is has a audio version

1043
00:37:52,989 --> 00:37:55,230
as well. Right. Mhmm. It started as audio.

1044
00:37:55,230 --> 00:37:56,349
Yeah. And then Smosh

1045
00:37:56,670 --> 00:37:58,829
As an audio version. Yep. And Yep. The

1046
00:37:58,829 --> 00:38:01,630
Yovan, obviously, definitely an audio version. And so

1047
00:38:01,630 --> 00:38:03,630
does the diary of a CEO. So yeah.

1048
00:38:03,630 --> 00:38:05,309
The real It looks like it's just been

1049
00:38:05,309 --> 00:38:07,324
mythical morning is is the one that I

1050
00:38:07,324 --> 00:38:09,804
would say, if you're gonna be technical, isn't

1051
00:38:09,804 --> 00:38:12,364
truly Right. You're not in the podcast. Yeah.

1052
00:38:12,364 --> 00:38:14,284
You know? Oh, yeah. That's my definition. If

1053
00:38:14,284 --> 00:38:15,644
you're not in Apple Podcast Oh, yeah. Yeah.

1054
00:38:15,644 --> 00:38:16,784
Yeah. If you're not in Apple

1055
00:38:17,085 --> 00:38:19,244
Podcasts, then you're not in all the other

1056
00:38:19,244 --> 00:38:21,389
apps that pull from Apple's public directory. You're

1057
00:38:21,389 --> 00:38:23,889
not in PocketCasts. You're not in PocketCasts and

1058
00:38:24,109 --> 00:38:25,549
and all the others. So it's it's not

1059
00:38:25,549 --> 00:38:27,150
just about being an Apple, it's about being

1060
00:38:27,150 --> 00:38:29,069
an Apple's directory that all the other apps

1061
00:38:29,069 --> 00:38:31,089
pull from. And you can be just video

1062
00:38:31,150 --> 00:38:32,670
in there. Maybe that, you know, you don't

1063
00:38:32,670 --> 00:38:34,349
wanna have an audio version of your show.

1064
00:38:34,349 --> 00:38:36,195
You oh, it doesn't it doesn't not good

1065
00:38:36,195 --> 00:38:36,855
to have

1066
00:38:37,235 --> 00:38:38,835
an audio version of this. It doesn't work.

1067
00:38:38,835 --> 00:38:40,454
You're an artiste. Right? And

1068
00:38:40,994 --> 00:38:42,994
it it has to be video only. We

1069
00:38:42,994 --> 00:38:44,355
can still be an Apple podcast.

1070
00:38:44,835 --> 00:38:47,155
And then the audio will play just in

1071
00:38:47,155 --> 00:38:49,315
Overcast, but it'll still be an Overcast. That's

1072
00:38:49,315 --> 00:38:51,380
what this show does is it has a

1073
00:38:51,440 --> 00:38:54,799
a video RSS feed, that's available. That's something

1074
00:38:54,799 --> 00:38:56,159
that Todd and I have been with this

1075
00:38:56,159 --> 00:38:58,579
show for a very long time and continue

1076
00:38:58,639 --> 00:39:00,799
today. So it is possible to play video

1077
00:39:00,799 --> 00:39:03,219
in Apple Podcasts and a couple other platforms

1078
00:39:03,279 --> 00:39:04,994
too, as far as apps, and things like

1079
00:39:04,994 --> 00:39:06,994
that. It's not a very commonly known thing

1080
00:39:06,994 --> 00:39:09,154
anymore, is it, Rob? But Again, it's still

1081
00:39:09,315 --> 00:39:10,835
and I always say this. There's still more

1082
00:39:10,835 --> 00:39:12,514
time in the day to consume audio than

1083
00:39:12,514 --> 00:39:14,994
there is video. It's cheaper for people around

1084
00:39:14,994 --> 00:39:17,474
the world to stream audio than there is

1085
00:39:17,474 --> 00:39:20,034
video. You know, not everybody has cheap Internet

1086
00:39:20,034 --> 00:39:21,929
access. Yeah, that's true. That's true because it

1087
00:39:21,929 --> 00:39:23,449
takes up a lot of storage and and

1088
00:39:23,449 --> 00:39:26,010
it's usually higher playback bit rate. But if

1089
00:39:26,010 --> 00:39:28,510
you're if you're streaming that video, which oftentimes,

1090
00:39:28,650 --> 00:39:30,250
you know, if you look at these these

1091
00:39:30,250 --> 00:39:32,409
big platforms like the E2 or Spotify or

1092
00:39:32,409 --> 00:39:34,429
whatever, they're playing it via HLS

1093
00:39:34,734 --> 00:39:36,574
streams which can be like a variable bit

1094
00:39:36,574 --> 00:39:39,454
rate playback. So so it can adjust to

1095
00:39:39,454 --> 00:39:40,755
your bandwidth capabilities.

1096
00:39:41,214 --> 00:39:42,974
Up on the screen now, we have the

1097
00:39:42,974 --> 00:39:45,454
Spotify list for the top podcast globally in

1098
00:39:45,454 --> 00:39:46,675
2025.

1099
00:39:46,734 --> 00:39:49,054
This ranks Joe Rogan again number one. Big

1100
00:39:49,054 --> 00:39:51,880
surprise, Oh, man. Yeah. And number two, the

1101
00:39:51,880 --> 00:39:54,840
Diariam CEO, Steven Bartlett. So he's he's in

1102
00:39:54,840 --> 00:39:57,239
both lists. Yep. And Oh, yeah. And Mel

1103
00:39:57,239 --> 00:39:57,739
Robbins,

1104
00:39:58,519 --> 00:40:01,180
is number three. And Caller Daddy, number four.

1105
00:40:01,239 --> 00:40:03,775
Theo Vaughn. Back also on both lists. Right.

1106
00:40:03,775 --> 00:40:06,434
Interesting that the Huberman Lab podcast,

1107
00:40:07,375 --> 00:40:07,855
is,

1108
00:40:08,255 --> 00:40:10,094
didn't show up in the YouTube list. I

1109
00:40:10,094 --> 00:40:12,494
thought that that show was a a video

1110
00:40:12,494 --> 00:40:15,054
first program. No. It started as audio. Oh,

1111
00:40:15,054 --> 00:40:16,800
it started as audio, but I think he's

1112
00:40:16,960 --> 00:40:18,400
really put in a lot of effort into

1113
00:40:18,400 --> 00:40:20,079
the video side. Yeah. When he started with

1114
00:40:20,079 --> 00:40:22,480
us, it was audio only in Oh, okay.

1115
00:40:22,480 --> 00:40:23,920
So Or I mean, he made a pad

1116
00:40:23,920 --> 00:40:25,920
video. It was yeah. It was a big

1117
00:40:25,920 --> 00:40:28,160
part of the show was audio early. Okay.

1118
00:40:28,160 --> 00:40:29,519
So he is an example of a show

1119
00:40:29,519 --> 00:40:31,505
that that started out, built a big audience

1120
00:40:31,505 --> 00:40:33,184
on the audio side, and then just add

1121
00:40:33,184 --> 00:40:34,704
video. Okay. And then,

1122
00:40:35,184 --> 00:40:38,305
Crime Junkie, which is obviously a a big

1123
00:40:38,305 --> 00:40:40,545
audio show. Yeah. It's only audio. Right. That

1124
00:40:40,545 --> 00:40:43,184
would be a expensive production, I would imagine,

1125
00:40:43,184 --> 00:40:45,349
on the video side. Kinda like with Dan

1126
00:40:45,349 --> 00:40:46,730
Carlin as a good example.

1127
00:40:47,190 --> 00:40:49,110
Can you imagine if he made a video

1128
00:40:49,110 --> 00:40:51,750
version of his show, Ron? Yeah. He he

1129
00:40:51,750 --> 00:40:53,510
couldn't do it the way he did. You

1130
00:40:53,510 --> 00:40:55,110
know, some shows just will never

1131
00:40:55,590 --> 00:40:58,809
most true crime podcasts won't do video.

1132
00:40:59,264 --> 00:41:01,984
There's again, Rotten Mango is one that is,

1133
00:41:01,984 --> 00:41:04,545
but most the way they record and they

1134
00:41:04,545 --> 00:41:06,545
prep and they do it in sections and

1135
00:41:06,545 --> 00:41:08,784
segments and they build through it, it it's

1136
00:41:08,784 --> 00:41:10,385
hard it'd be hard for them to do

1137
00:41:10,385 --> 00:41:12,819
video and have it be of value. Right?

1138
00:41:12,819 --> 00:41:14,900
You know, sometimes you can do video. Anybody

1139
00:41:14,900 --> 00:41:16,339
could do video. Let me say this. Anybody

1140
00:41:16,339 --> 00:41:18,579
can do video. What at what cost to

1141
00:41:18,579 --> 00:41:21,299
the audio? Yeah. Well, also in what cost

1142
00:41:21,299 --> 00:41:22,119
to the creator's,

1143
00:41:22,500 --> 00:41:25,299
pocketbook? And is there a a a return

1144
00:41:25,299 --> 00:41:27,074
on that? That's the that's the other thing

1145
00:41:27,074 --> 00:41:28,835
that all these creators have to think about

1146
00:41:28,835 --> 00:41:30,835
is they can spend a lot to produce

1147
00:41:30,835 --> 00:41:32,195
video. And I'm seeing a lot of people

1148
00:41:32,195 --> 00:41:34,695
do that on YouTube now. I'm seeing full

1149
00:41:34,914 --> 00:41:36,295
movies and documentaries

1150
00:41:36,594 --> 00:41:38,855
being put together by independent creators,

1151
00:41:39,389 --> 00:41:41,150
that are, you know, at the level of,

1152
00:41:41,150 --> 00:41:42,750
you know, what you would have seen on

1153
00:41:42,750 --> 00:41:45,309
the Discovery Channel or someplace like that. So

1154
00:41:45,309 --> 00:41:47,549
there are people that are investing in creating

1155
00:41:47,549 --> 00:41:50,510
a video experience that, is on par with

1156
00:41:50,510 --> 00:41:52,304
what you would expect from a, you know,

1157
00:41:52,545 --> 00:41:54,224
like a history series or something like that

1158
00:41:54,224 --> 00:41:55,984
that maybe you saw on the History Channel

1159
00:41:55,984 --> 00:41:58,224
or something like that. I see people investing

1160
00:41:58,224 --> 00:42:00,385
a lot of energy in creating content like

1161
00:42:00,385 --> 00:42:02,304
that. I've been pretty impressed by it. Now,

1162
00:42:02,304 --> 00:42:04,769
how many of those are audio versions is

1163
00:42:04,849 --> 00:42:07,269
the other question. Right? They're probably not podcast.

1164
00:42:07,329 --> 00:42:08,530
And, you know, and and you look at

1165
00:42:08,530 --> 00:42:10,289
Apple's top list on some of these too.

1166
00:42:10,289 --> 00:42:12,849
Like, Huberman Labs made the top 10 in

1167
00:42:12,849 --> 00:42:14,929
Apple's list for the year. Prime Junkie made

1168
00:42:14,929 --> 00:42:16,929
the top 10. No audio. That I have

1169
00:42:16,929 --> 00:42:19,974
Apple's here in my document here. But, and

1170
00:42:19,974 --> 00:42:21,594
then the last couple here,

1171
00:42:21,894 --> 00:42:25,255
Modern Wisdom, that is a strong video program

1172
00:42:25,255 --> 00:42:27,175
as well. Obviously, I don't know, are they

1173
00:42:27,175 --> 00:42:29,494
hosting it, Luxe and Drive? Or No. They're

1174
00:42:29,494 --> 00:42:31,494
not. That is a show that I've watched

1175
00:42:31,494 --> 00:42:34,609
many times that, has very good audio quality.

1176
00:42:34,750 --> 00:42:37,389
So they're obviously thinking about their audio quality.

1177
00:42:37,389 --> 00:42:39,710
And that's the other metric here too, is

1178
00:42:39,710 --> 00:42:42,109
that if you're a Vimeo first creator, you

1179
00:42:42,109 --> 00:42:44,750
tend to not think about audio first from

1180
00:42:44,750 --> 00:42:47,744
an audio quality standpoint. And I'm seeing people

1181
00:42:47,965 --> 00:42:49,885
kind of move away from the big boom

1182
00:42:49,885 --> 00:42:50,385
microphones,

1183
00:42:51,085 --> 00:42:53,405
which I would think maybe makes the audio

1184
00:42:53,405 --> 00:42:55,565
less important. This was an issue, I think,

1185
00:42:55,565 --> 00:42:58,445
for broadcast television too, where they everybody on

1186
00:42:58,445 --> 00:42:59,425
broadcast television,

1187
00:42:59,804 --> 00:43:02,570
uses hidden mics or lavaliers or something like

1188
00:43:02,570 --> 00:43:05,210
that, or they use boom mics or that

1189
00:43:05,210 --> 00:43:06,030
kind of stuff.

1190
00:43:06,410 --> 00:43:08,570
It does compromise on the auto quality a

1191
00:43:08,570 --> 00:43:11,150
little bit. So sorry. I'm on the lavalier.

1192
00:43:11,289 --> 00:43:13,050
No. It's okay. I'm your audio. So it

1193
00:43:13,050 --> 00:43:15,135
sounds great. I've got lavaliers here too. I've

1194
00:43:15,135 --> 00:43:16,974
got a shotgun mic here too. I tend

1195
00:43:16,974 --> 00:43:18,894
to not use it very often, but and

1196
00:43:18,894 --> 00:43:21,135
then the the number nine on the list

1197
00:43:21,135 --> 00:43:23,474
is On Purpose with, Jay Shetty,

1198
00:43:23,934 --> 00:43:26,574
which that certainly started out as a strong

1199
00:43:26,574 --> 00:43:29,309
audio podcast. I believe he's doing video, but

1200
00:43:29,309 --> 00:43:31,230
I don't know that I watch Jay Shetty.

1201
00:43:31,230 --> 00:43:32,909
Well, no. I take that back. I think

1202
00:43:32,909 --> 00:43:35,469
I have seen Jay on on YouTube before.

1203
00:43:35,469 --> 00:43:38,190
And then, Tucker Carlson brings out the And

1204
00:43:38,190 --> 00:43:40,269
he was definitely video first. Matter of fact,

1205
00:43:40,269 --> 00:43:43,514
he was video first on Twitter, Eck, before

1206
00:43:43,514 --> 00:43:45,434
the show made it over. But I mean,

1207
00:43:45,434 --> 00:43:47,275
when he came in with his show, the

1208
00:43:47,275 --> 00:43:50,155
Tucker Carlson Show, it initially launched before it

1209
00:43:50,155 --> 00:43:52,715
was on Apple or Spotify or anywhere else.

1210
00:43:52,715 --> 00:43:56,159
It was original episodes were launched on Eck.

1211
00:43:56,319 --> 00:43:58,400
Oh, yeah. Yeah. That's true. I do remember

1212
00:43:58,400 --> 00:44:00,400
that, and he got huge numbers doing this

1213
00:44:00,400 --> 00:44:02,480
too. And, I also know that he has

1214
00:44:02,480 --> 00:44:05,299
a popular audio version too. He's a very

1215
00:44:05,440 --> 00:44:08,414
prolific ad seller into his audio podcast. Let's

1216
00:44:08,414 --> 00:44:09,614
not just put it to you that way.

1217
00:44:09,614 --> 00:44:12,015
He's well monetized on the audio side is

1218
00:44:12,015 --> 00:44:14,015
what I would say. They they learn from

1219
00:44:14,015 --> 00:44:16,255
Alex Jones. Oh, yeah. Right. Yeah. So let

1220
00:44:16,255 --> 00:44:18,015
me scroll down the the list. I don't

1221
00:44:18,015 --> 00:44:19,295
know if this one so I think the

1222
00:44:19,295 --> 00:44:22,175
one up here was globally for Spotify. This

1223
00:44:22,175 --> 00:44:24,150
one the next one on the list is

1224
00:44:24,389 --> 00:44:25,690
Spotify top podcasts,

1225
00:44:26,309 --> 00:44:28,469
in The US. It looks like Joe Rogan

1226
00:44:28,469 --> 00:44:29,369
again, obviously,

1227
00:44:29,909 --> 00:44:32,949
and then Theo Vonn, number two. So Theo

1228
00:44:32,949 --> 00:44:35,029
Vonn is very, very strong in The US,

1229
00:44:35,029 --> 00:44:36,614
but not so much outside of The US.

1230
00:44:36,695 --> 00:44:39,175
Well, it's interesting. Theo is number two here,

1231
00:44:39,175 --> 00:44:41,414
and and he was on the YouTube list,

1232
00:44:41,414 --> 00:44:43,974
but he isn't in Apple's top 10 list.

1233
00:44:43,974 --> 00:44:46,695
Interesting. Mel Robbins is. Mel Robbins is third

1234
00:44:46,695 --> 00:44:48,454
in the Apple list along with this. It

1235
00:44:48,454 --> 00:44:50,569
does make you wonder, Rob, if it's,

1236
00:44:51,010 --> 00:44:52,949
it's kind of an age group demographic

1237
00:44:53,250 --> 00:44:55,250
issue for him because because I know a

1238
00:44:55,250 --> 00:44:57,889
lot of younger people tend to listen to

1239
00:44:57,889 --> 00:45:00,130
Spotify more than they listen to Apple Podcasts.

1240
00:45:00,130 --> 00:45:01,329
So I don't know if that could make

1241
00:45:01,329 --> 00:45:03,170
a difference here. And I think Theo now

1242
00:45:03,170 --> 00:45:05,714
is definitely more video focused. Yeah. I think

1243
00:45:05,714 --> 00:45:06,914
that that has a lot to do with

1244
00:45:06,914 --> 00:45:09,154
it too. Yeah. And caller daddy's out on

1245
00:45:09,154 --> 00:45:11,875
the list. Mel Robin, crime junkie. So it's,

1246
00:45:12,114 --> 00:45:14,275
Sean Ryan that even though it looks like

1247
00:45:14,275 --> 00:45:15,795
the Tucker Carlson show is a little more

1248
00:45:15,795 --> 00:45:16,860
popular in The US,

1249
00:45:17,500 --> 00:45:19,900
and then The Daily pops up there. I

1250
00:45:19,900 --> 00:45:21,660
would have thought that The Daily would have

1251
00:45:21,660 --> 00:45:23,980
been higher on the list than that, but

1252
00:45:23,980 --> 00:45:27,180
that's interesting. And the Huberman Labs show and

1253
00:45:27,420 --> 00:45:29,900
Well, The Daily is number two in Apple's

1254
00:45:29,900 --> 00:45:32,474
list. Gotta remember, this is Spotify. So Spotify's

1255
00:45:32,614 --> 00:45:35,255
list is a little bit different, more recent

1256
00:45:35,255 --> 00:45:37,514
shows. I don't know. So Yeah. And then

1257
00:45:37,735 --> 00:45:38,855
number 10 is,

1258
00:45:39,335 --> 00:45:41,014
Good Hang with Amy Poehler.

1259
00:45:41,335 --> 00:45:43,655
So she's cracked the top 10 in The

1260
00:45:43,655 --> 00:45:46,299
US for top podcast on Spotify. Let's jump

1261
00:45:46,299 --> 00:45:48,619
to talking in the last ten minutes of

1262
00:45:48,619 --> 00:45:50,779
the show or so. Let's talk about what

1263
00:45:50,779 --> 00:45:53,679
the forecasts are looking like for, advertising

1264
00:45:53,980 --> 00:45:56,779
spend globally and in The US. Now there's

1265
00:45:56,779 --> 00:46:00,460
always dueling numbers, isn't there? I go off

1266
00:46:00,460 --> 00:46:01,875
of the numbers from the IAB.

1267
00:46:02,355 --> 00:46:04,755
The IAB numbers to me are are more

1268
00:46:04,755 --> 00:46:06,755
of the gold standard of what's being spent

1269
00:46:06,755 --> 00:46:09,074
because the IAB, well, one, it works with

1270
00:46:09,074 --> 00:46:09,574
PwC,

1271
00:46:10,034 --> 00:46:12,514
this trusted source. And then they go and

1272
00:46:12,514 --> 00:46:14,369
they actually reach out to to all of

1273
00:46:14,369 --> 00:46:16,549
the different ad network and agencies

1274
00:46:16,849 --> 00:46:18,929
in the podcast space and collect that data

1275
00:46:18,929 --> 00:46:20,150
and anonymously

1276
00:46:20,529 --> 00:46:22,849
well, so that it's not nobody knows who

1277
00:46:22,929 --> 00:46:25,429
whose numbers are what. But because of that,

1278
00:46:25,489 --> 00:46:27,510
I tend to think the the the PwC

1279
00:46:27,889 --> 00:46:30,585
IAB numbers are the the gold standard. And

1280
00:46:30,644 --> 00:46:32,724
and they had 2024

1281
00:46:32,724 --> 00:46:34,585
was around 2,400,000,000.0,

1282
00:46:34,885 --> 00:46:36,965
for ads in The US. That's the number

1283
00:46:36,965 --> 00:46:40,265
I go by. So is that, for 2020,

1284
00:46:40,805 --> 00:46:42,690
four? Is that what you 2024.

1285
00:46:42,690 --> 00:46:44,609
'4. Okay. Yeah. You know, the date that

1286
00:46:44,609 --> 00:46:47,349
I pulled here, I pulled from chat GPT.

1287
00:46:47,489 --> 00:46:49,329
It it went and looked at all the

1288
00:46:49,329 --> 00:46:51,730
all the sources, pulled it into create this.

1289
00:46:51,730 --> 00:46:53,569
So it depends on where you pull it,

1290
00:46:53,569 --> 00:46:56,069
how you make the request, and what platforms,

1291
00:46:57,045 --> 00:46:58,964
it's pulling it from because there's a lot

1292
00:46:58,964 --> 00:47:01,605
of difference in different projections that are out

1293
00:47:01,605 --> 00:47:04,425
there. Right. There was definitely a big increase

1294
00:47:04,484 --> 00:47:05,445
in 2024

1295
00:47:05,445 --> 00:47:06,644
versus 2023

1296
00:47:06,644 --> 00:47:07,684
with 2023

1297
00:47:07,684 --> 00:47:09,125
being down. But a lot of people are

1298
00:47:09,125 --> 00:47:12,440
forgetting is twenty twenty three, four, we saw

1299
00:47:12,440 --> 00:47:13,980
the whole iOS 17

1300
00:47:14,359 --> 00:47:16,119
issue and that hit and that caused some

1301
00:47:16,119 --> 00:47:16,619
issues.

1302
00:47:17,159 --> 00:47:20,119
Machine spend shows numbers dropped, especially ones that

1303
00:47:20,119 --> 00:47:22,760
were selling back catalog. 2025,

1304
00:47:22,760 --> 00:47:24,905
from everybody that I've talked with in the

1305
00:47:24,905 --> 00:47:26,984
space, is going it sounds like it's going

1306
00:47:26,984 --> 00:47:28,984
to be a much better year than 2024

1307
00:47:28,984 --> 00:47:31,545
was. So I think we'll see above that

1308
00:47:31,545 --> 00:47:32,925
2,500,000,000,

1309
00:47:33,304 --> 00:47:34,984
number in 2025

1310
00:47:34,984 --> 00:47:38,150
when the IB releases those numbers come July

1311
00:47:38,210 --> 00:47:40,549
or next year. That will be a forecast.

1312
00:47:40,690 --> 00:47:42,389
That'll be more of a precise

1313
00:47:42,690 --> 00:47:45,670
actual number. Right. Yeah. Yeah. It's interesting. The

1314
00:47:45,730 --> 00:47:48,210
resource that you share, with me, Rob, says

1315
00:47:48,210 --> 00:47:49,429
that the North American

1316
00:47:49,730 --> 00:47:52,230
podcast market is projected to reach

1317
00:47:52,545 --> 00:47:55,204
65,760,000,000.00

1318
00:47:55,585 --> 00:47:57,204
by 2033.

1319
00:47:57,425 --> 00:47:59,664
Yeah. And and I was sharing that as

1320
00:47:59,664 --> 00:48:02,324
an example of what not to believe

1321
00:48:02,704 --> 00:48:04,625
from from AI. We were gonna talk a

1322
00:48:04,625 --> 00:48:06,784
little about AI, and and I wanted to

1323
00:48:06,784 --> 00:48:09,449
do an example. So I just said to,

1324
00:48:09,449 --> 00:48:10,890
well, I won't throw any of the AI's

1325
00:48:10,890 --> 00:48:11,929
on the bus, but I said to one

1326
00:48:11,929 --> 00:48:13,769
of the AI's, what are the three top

1327
00:48:13,769 --> 00:48:15,690
news items in the last two weeks with

1328
00:48:15,690 --> 00:48:17,849
regards to the podcasting space and the business

1329
00:48:17,849 --> 00:48:18,510
of podcasting?

1330
00:48:19,050 --> 00:48:21,449
And it was one about video podcasts, and

1331
00:48:21,449 --> 00:48:23,234
it was one about podcast mergers, he does.

1332
00:48:23,234 --> 00:48:25,154
And then there was one North American podcast

1333
00:48:25,154 --> 00:48:28,114
mark rejected to reach 65,760,000,000

1334
00:48:28,114 --> 00:48:29,315
by 2033,

1335
00:48:29,315 --> 00:48:31,315
and stating that in 2024,

1336
00:48:31,315 --> 00:48:32,594
it was 10,500,000,000.0.

1337
00:48:32,594 --> 00:48:34,835
There is no scenario at all that you'd

1338
00:48:34,835 --> 00:48:36,630
get anywhere close to those numbers.

1339
00:48:37,029 --> 00:48:40,009
And no, those numbers are just completely BS.

1340
00:48:40,710 --> 00:48:42,630
Looking up, there's a couple of unfortunately, there's

1341
00:48:42,630 --> 00:48:44,389
a couple of bad articles out there. And

1342
00:48:44,389 --> 00:48:46,230
I put in I took out the report

1343
00:48:46,230 --> 00:48:48,309
profiles, players, like and I I took their

1344
00:48:48,309 --> 00:48:50,485
names out. Out. NR1, name redacted one, name

1345
00:48:50,485 --> 00:48:52,644
redacted two, because I know one of those

1346
00:48:52,644 --> 00:48:53,864
two that was redacted

1347
00:48:54,164 --> 00:48:56,244
is paying for fake downloads, you know, for

1348
00:48:56,244 --> 00:48:58,324
the whole network. So you can't take anything

1349
00:48:58,324 --> 00:49:00,724
that they say serious. Right. Yeah. Yeah. We

1350
00:49:00,724 --> 00:49:01,619
kicked a bunch of their

1351
00:49:03,619 --> 00:49:03,762
shows off. So I I know for sure

1352
00:49:03,762 --> 00:49:04,519
that one of them,

1353
00:49:04,900 --> 00:49:06,440
no. Numbers are BS.

1354
00:49:07,059 --> 00:49:08,920
And Yeah. And it's best what they're including

1355
00:49:09,059 --> 00:49:10,500
too. I know that there's been a lot

1356
00:49:10,500 --> 00:49:13,539
of people sharing numbers that are maybe trying

1357
00:49:13,539 --> 00:49:14,440
to roll in,

1358
00:49:15,220 --> 00:49:16,360
YouTube numbers

1359
00:49:16,755 --> 00:49:19,635
right now, or they're adding different types of

1360
00:49:19,635 --> 00:49:22,775
advertising that may be somewhat related to podcasting

1361
00:49:23,154 --> 00:49:24,674
into the numbers to make Even if you

1362
00:49:24,674 --> 00:49:27,094
include the number bigger. Even if you included

1363
00:49:27,234 --> 00:49:30,210
the equipment that goes into people's podcast gear,

1364
00:49:30,210 --> 00:49:32,610
the houses that go around their gear, you're

1365
00:49:32,610 --> 00:49:34,130
still not gonna get to the numbers that

1366
00:49:34,210 --> 00:49:35,969
Yeah. It's their the amount of money they

1367
00:49:35,969 --> 00:49:38,769
spent on their office ludio. Right? Yeah. So

1368
00:49:38,769 --> 00:49:40,769
there's lots of ways that you can you

1369
00:49:40,769 --> 00:49:42,869
can spend the these numbers. And,

1370
00:49:43,329 --> 00:49:45,554
but the big takeaway for for me on

1371
00:49:45,554 --> 00:49:47,635
this, and and we talked about this a

1372
00:49:47,635 --> 00:49:49,155
lot in the past on the on the

1373
00:49:49,155 --> 00:49:49,655
show,

1374
00:49:50,034 --> 00:49:51,875
is that the growth in the in this

1375
00:49:51,875 --> 00:49:54,355
side of podcasting has not really been,

1376
00:49:54,675 --> 00:49:56,614
very strong for many years.

1377
00:49:56,994 --> 00:50:00,659
It's been kind of laboring at this $22,000,000,000

1378
00:50:00,659 --> 00:50:01,940
mark for many years.

1379
00:50:02,739 --> 00:50:04,260
And and I know it has a lot

1380
00:50:04,260 --> 00:50:05,480
of people in the industry

1381
00:50:05,860 --> 00:50:08,179
thinking about, well, how can we break through?

1382
00:50:08,179 --> 00:50:10,739
Right? There's a lot of ad budgets that's

1383
00:50:10,739 --> 00:50:12,500
sitting out. If you look at the bottom

1384
00:50:12,500 --> 00:50:14,305
part of this screen too, I don't know

1385
00:50:14,305 --> 00:50:15,824
how accurate this is, but,

1386
00:50:16,224 --> 00:50:19,204
it says that podcasts are only 1%

1387
00:50:19,265 --> 00:50:21,505
of the total US ad spend. I don't

1388
00:50:21,505 --> 00:50:23,425
know how accurate that is. I get maybe

1389
00:50:23,425 --> 00:50:25,184
a little higher than that would be my

1390
00:50:25,184 --> 00:50:27,585
my assessment. But No. I mean, that is

1391
00:50:27,585 --> 00:50:29,019
when I look at when we look in

1392
00:50:29,019 --> 00:50:31,099
the IAB about all the ad dollars that

1393
00:50:31,099 --> 00:50:33,440
are spent in advertising in The US, podcasting

1394
00:50:33,579 --> 00:50:36,299
is still a very small percentage of that.

1395
00:50:36,299 --> 00:50:37,359
And it's growing,

1396
00:50:38,219 --> 00:50:40,155
and it we still feel podcasting

1397
00:50:41,755 --> 00:50:44,315
advertisers have an opportunity. But then on the

1398
00:50:44,315 --> 00:50:46,315
other side, some of those other mediums, if

1399
00:50:46,315 --> 00:50:48,795
you said an an hour of radio, that's

1400
00:50:48,795 --> 00:50:51,275
forty only forty four minutes of content. Right?

1401
00:50:51,275 --> 00:50:54,730
Sixteen minutes of ads. Most audio podcasts that

1402
00:50:54,730 --> 00:50:57,369
are an hour long have less than seven

1403
00:50:57,369 --> 00:50:59,369
or eight minutes of ads in that one

1404
00:50:59,369 --> 00:51:01,710
hour of content. So podcasting still,

1405
00:51:02,170 --> 00:51:04,489
has unless it's true crime, they get a

1406
00:51:04,489 --> 00:51:06,010
little bit more. But for the most part,

1407
00:51:06,010 --> 00:51:07,389
podcasts are underrepresented

1408
00:51:07,690 --> 00:51:09,445
by the amount of ads, and that's a

1409
00:51:09,445 --> 00:51:11,764
positive on why people listen to podcasts. Right?

1410
00:51:11,764 --> 00:51:13,925
Some will tell you that that sixteen minutes

1411
00:51:13,925 --> 00:51:15,684
of ads in an hour is too much,

1412
00:51:15,684 --> 00:51:17,364
and that's why they listen to podcasts. So

1413
00:51:17,364 --> 00:51:19,045
there is a balance that we have to

1414
00:51:19,045 --> 00:51:21,364
go at, and we're not gonna there are

1415
00:51:21,364 --> 00:51:22,804
some that say, hey. The best way to

1416
00:51:22,804 --> 00:51:25,260
grow ad revenue in podcasting is shove in

1417
00:51:25,260 --> 00:51:27,900
more ads. And that happens, unfortunately, for some

1418
00:51:27,900 --> 00:51:30,940
bigger shows when they sign minimum guarantee deals.

1419
00:51:30,940 --> 00:51:32,780
They they can make their minimum guarantee or

1420
00:51:32,780 --> 00:51:34,460
the company that gave them you know, promised

1421
00:51:34,460 --> 00:51:36,744
them the money is to overstuff it with

1422
00:51:36,744 --> 00:51:38,664
that. Still load it up as they say.

1423
00:51:38,664 --> 00:51:39,565
Right? Right.

1424
00:51:40,344 --> 00:51:42,505
Luckily, there's still quite a few podcasts that

1425
00:51:42,505 --> 00:51:44,184
push back on that and say no. That's

1426
00:51:44,184 --> 00:51:45,945
too much. I can't do that to my

1427
00:51:45,945 --> 00:51:47,945
audience, and that's a good thing for the

1428
00:51:47,945 --> 00:51:50,190
space that there's some restraint still. Yeah. You

1429
00:51:50,190 --> 00:51:51,949
know, I think that's the tension though. I

1430
00:51:51,949 --> 00:51:53,949
would say that the industry has really been

1431
00:51:53,949 --> 00:51:55,710
discussing this and I hear on a few

1432
00:51:55,710 --> 00:51:57,550
other podcasts and there there's a lot of

1433
00:51:57,550 --> 00:52:00,030
other podcasts about podcasting now that are really

1434
00:52:00,030 --> 00:52:01,974
drilled in and focused on the business side,

1435
00:52:01,974 --> 00:52:03,894
and I try and listen to those as

1436
00:52:03,894 --> 00:52:04,775
much as I can.

1437
00:52:05,335 --> 00:52:07,414
And and it does give me the impression

1438
00:52:07,414 --> 00:52:09,815
that the advertisers were kinda holding back somewhat,

1439
00:52:09,815 --> 00:52:11,894
and I'm not quite sure that there's a

1440
00:52:11,894 --> 00:52:14,135
good rational reason for that. I I think

1441
00:52:14,135 --> 00:52:15,989
that they think that they're not able to

1442
00:52:15,989 --> 00:52:18,550
get the the detail on the data that

1443
00:52:18,550 --> 00:52:20,150
they would like that they get from the

1444
00:52:20,150 --> 00:52:21,130
streaming services,

1445
00:52:21,989 --> 00:52:23,210
of time spent listening,

1446
00:52:23,590 --> 00:52:25,849
how many of the ads were actually heard,

1447
00:52:25,989 --> 00:52:28,469
what you know, those kind of metrics that

1448
00:52:28,469 --> 00:52:29,929
is difficult in podcasts

1449
00:52:30,405 --> 00:52:32,744
to deliver that level and that granularity

1450
00:52:33,125 --> 00:52:36,005
of detail. I know that the attribution part

1451
00:52:36,005 --> 00:52:38,664
has been, a huge component of the pushback

1452
00:52:38,885 --> 00:52:41,364
as well and getting that accurate and things

1453
00:52:41,364 --> 00:52:42,960
like that. And that's what's really, I think,

1454
00:52:43,039 --> 00:52:45,280
pushing the industry more and more to think

1455
00:52:45,280 --> 00:52:46,099
about HLS,

1456
00:52:46,639 --> 00:52:48,739
as a as a replacement for downloads,

1457
00:52:49,440 --> 00:52:52,239
is to try and cater to what these

1458
00:52:52,239 --> 00:52:52,739
advertisers

1459
00:52:53,119 --> 00:52:54,019
brands are

1460
00:52:54,320 --> 00:52:56,800
are pushing for, which is these deeper levels

1461
00:52:56,800 --> 00:52:59,594
of metrics that are only without Apple support.

1462
00:52:59,594 --> 00:53:02,795
Big platforms. Without Apple support, doesn't. Yeah. That's

1463
00:53:02,795 --> 00:53:05,195
the real run here is is it what's

1464
00:53:05,195 --> 00:53:07,755
ironic about it is that I believe Apple

1465
00:53:07,755 --> 00:53:09,215
was the inventor of HLS,

1466
00:53:09,994 --> 00:53:12,394
on the streaming side, but yet they're not

1467
00:53:12,394 --> 00:53:14,639
embracing it. So, you know, and it's just

1468
00:53:14,639 --> 00:53:16,420
one one of those things that the industry,

1469
00:53:16,800 --> 00:53:19,119
you know, would like to be a more

1470
00:53:19,119 --> 00:53:19,619
commercially

1471
00:53:19,920 --> 00:53:20,420
viable

1472
00:53:20,719 --> 00:53:22,400
media. Right? I mean, if you think about

1473
00:53:22,400 --> 00:53:25,215
how big even the radio advertising market was

1474
00:53:25,454 --> 00:53:28,175
dramatically bigger than the podcast market, even though

1475
00:53:28,175 --> 00:53:30,414
you could make a case that we're as

1476
00:53:30,414 --> 00:53:32,655
bigger on talk I think we're equal to

1477
00:53:32,655 --> 00:53:34,655
your radio. We're bigger than talk radio. We

1478
00:53:34,655 --> 00:53:36,494
crossed that three years ago. Three years ago,

1479
00:53:36,494 --> 00:53:37,775
we we crossed it in The US where

1480
00:53:37,775 --> 00:53:40,469
there's more people listening weekly to podcasts than

1481
00:53:40,469 --> 00:53:43,670
talk radio. Right. But that hasn't equated to

1482
00:53:43,670 --> 00:53:45,449
the same equal revenue

1483
00:53:45,829 --> 00:53:47,670
Oh, no. On the ad spend side, but

1484
00:53:47,670 --> 00:53:49,750
that could get get back to ad loads

1485
00:53:49,750 --> 00:53:51,269
too. You know? And if you look at

1486
00:53:51,269 --> 00:53:52,949
some numbers that I've seen over the last

1487
00:53:52,949 --> 00:53:54,695
couple of years with iHeartRadio,

1488
00:53:55,555 --> 00:53:58,434
a lot of their podcasts have achieved the

1489
00:53:58,434 --> 00:54:01,315
trophy of 16 and ad of ads on

1490
00:54:01,315 --> 00:54:02,055
their podcast.

1491
00:54:02,594 --> 00:54:03,094
Yeah.

1492
00:54:03,394 --> 00:54:05,394
Ass on the trophy you wanna have. But,

1493
00:54:05,394 --> 00:54:07,315
you know, it it fits with your broadcast

1494
00:54:07,315 --> 00:54:09,575
model. Right? So if you're trying to replace

1495
00:54:09,869 --> 00:54:12,429
that revenue, which I think increasingly the the

1496
00:54:12,429 --> 00:54:14,109
radio side would like to do, I can

1497
00:54:14,109 --> 00:54:16,190
see why they went there. Right? And then

1498
00:54:16,190 --> 00:54:18,109
to kind of move in to talk a

1499
00:54:18,109 --> 00:54:19,949
little about AI, you know,

1500
00:54:20,349 --> 00:54:22,269
iHeart is a good example of a platform

1501
00:54:22,269 --> 00:54:23,315
that's incorporating,

1502
00:54:24,014 --> 00:54:25,074
AI generated,

1503
00:54:25,614 --> 00:54:26,335
host reads.

1504
00:54:26,815 --> 00:54:28,734
So I think they're playing around with that

1505
00:54:28,734 --> 00:54:29,234
technology.

1506
00:54:29,534 --> 00:54:31,295
And then here's the thing about AI generated

1507
00:54:31,295 --> 00:54:33,054
host reads. If it doesn't say at the

1508
00:54:33,054 --> 00:54:35,049
beginning of the host read that it is

1509
00:54:35,049 --> 00:54:37,049
AI generated, it is in violation of the

1510
00:54:37,049 --> 00:54:37,549
FTC,

1511
00:54:38,329 --> 00:54:40,730
rules. And the FTC has been very straightforward

1512
00:54:40,730 --> 00:54:42,250
on that, that this is you need to

1513
00:54:42,250 --> 00:54:44,730
state that. And and FTC and you'll be

1514
00:54:44,730 --> 00:54:46,409
like, oh, well, the FTC won't correct. Yeah.

1515
00:54:46,409 --> 00:54:48,170
Ask Paris Hilton how that worked out for

1516
00:54:48,170 --> 00:54:51,295
her. Yeah. Right. Not fully stating things. So

1517
00:54:51,295 --> 00:54:53,715
people that are doing these AI generated ads

1518
00:54:53,775 --> 00:54:55,135
and are not and I don't know if

1519
00:54:55,135 --> 00:54:57,054
iHeart's doing it or not, are not saying

1520
00:54:57,054 --> 00:54:59,775
that announced that they're rolling it out with

1521
00:54:59,775 --> 00:55:00,914
a content platform,

1522
00:55:01,454 --> 00:55:03,614
that that enables it. So Yeah. Yeah. They'll

1523
00:55:03,614 --> 00:55:05,635
actually train on the host's

1524
00:55:05,989 --> 00:55:08,230
voice. Beginning of that ad, it has to

1525
00:55:08,230 --> 00:55:10,869
say, this is an AI generated ad. Uh-huh.

1526
00:55:10,869 --> 00:55:12,630
It has to say that. If it does

1527
00:55:12,630 --> 00:55:14,089
not state that clearly,

1528
00:55:14,389 --> 00:55:14,889
unambiguously,

1529
00:55:15,349 --> 00:55:15,849
upfront,

1530
00:55:16,150 --> 00:55:19,454
they can and will likely get fined. Yeah.

1531
00:55:19,454 --> 00:55:20,974
So and I also think, you know, I'm

1532
00:55:20,974 --> 00:55:23,375
increasingly hearing this, and I'm sure you are

1533
00:55:23,375 --> 00:55:25,715
too, Rob, that, there's people

1534
00:55:26,015 --> 00:55:26,494
like,

1535
00:55:26,894 --> 00:55:28,595
Elon Musk is a good example,

1536
00:55:29,135 --> 00:55:31,454
that have come out publicly here recently to

1537
00:55:31,454 --> 00:55:33,590
state that he thinks that pretty much

1538
00:55:33,970 --> 00:55:36,369
all content will be generated by AI within

1539
00:55:36,369 --> 00:55:38,530
five years. Yeah. I don't see that. That

1540
00:55:38,530 --> 00:55:40,230
may be a forward looking statement,

1541
00:55:40,610 --> 00:55:42,210
of what he would like to see, but

1542
00:55:42,210 --> 00:55:44,130
that may not be what actually comes to

1543
00:55:44,130 --> 00:55:46,610
pass. Not everything that Elon says comes to

1544
00:55:46,610 --> 00:55:47,864
pass. So And

1545
00:55:48,644 --> 00:55:50,325
he he says it from a perspective of

1546
00:55:50,325 --> 00:55:52,965
a company creating AI generated content. Right. Exactly.

1547
00:55:53,125 --> 00:55:53,625
AI

1548
00:55:54,325 --> 00:55:56,485
from Grak. Well, it's the same thing that

1549
00:55:56,485 --> 00:55:58,744
that we're hearing from YouTube too, or YouTube

1550
00:55:59,125 --> 00:56:01,125
kind of made this announcement that they're gonna

1551
00:56:01,125 --> 00:56:03,550
go after AI generated content and take it

1552
00:56:03,550 --> 00:56:04,909
down and all that stuff like that. But

1553
00:56:04,909 --> 00:56:06,829
if you really drill into what they did

1554
00:56:06,829 --> 00:56:08,989
say is that they're they're only going after

1555
00:56:08,989 --> 00:56:11,550
certain types of AI generated content that they

1556
00:56:11,550 --> 00:56:13,010
think is not valuable,

1557
00:56:13,309 --> 00:56:15,664
and they want people to use the

1558
00:56:16,285 --> 00:56:18,385
YouTube AI generated content option.

1559
00:56:18,844 --> 00:56:20,605
And I've listened to more than a few,

1560
00:56:20,605 --> 00:56:23,164
probably too many AI generated podcasts, and they

1561
00:56:23,164 --> 00:56:24,844
are heartless, and they are soulless, and you

1562
00:56:24,844 --> 00:56:26,684
can tell. And after you listen to them,

1563
00:56:26,684 --> 00:56:28,545
the best thing they are for is ASMR.

1564
00:56:28,605 --> 00:56:29,529
It's It's a great way to put you

1565
00:56:29,529 --> 00:56:31,289
to sleep. Right, Ro? Yeah. They just I

1566
00:56:31,289 --> 00:56:32,969
mean, they I'm sure they'll get better at

1567
00:56:32,969 --> 00:56:34,969
some point, but there is just some part

1568
00:56:34,969 --> 00:56:37,609
of the emotion that's missing, the spontaneity, the

1569
00:56:37,609 --> 00:56:40,170
mistakes that are missing there. And it's like

1570
00:56:40,170 --> 00:56:42,329
where you see that robot that almost looks

1571
00:56:42,329 --> 00:56:43,849
human but is not quite is the creepiest

1572
00:56:43,849 --> 00:56:44,599
of the

1573
00:56:45,985 --> 00:56:48,465
Perfectly looking, that's okay. But if it's almost

1574
00:56:48,465 --> 00:56:49,824
there, that's where the creep factor is in.

1575
00:56:49,824 --> 00:56:51,744
And that's right now, that's where a lot

1576
00:56:51,744 --> 00:56:53,905
of the AI generated slop, and I'll call

1577
00:56:53,905 --> 00:56:56,065
it AI generated slop, so that that one

1578
00:56:56,065 --> 00:56:57,744
company can be mad. But that's where a

1579
00:56:57,744 --> 00:56:59,985
lot of AI generated slop comes in right

1580
00:56:59,985 --> 00:57:01,960
now. It's it's creepy. And you listen to

1581
00:57:01,960 --> 00:57:05,000
it, and it is there is a tone

1582
00:57:05,000 --> 00:57:07,500
to it that is very unsettling.

1583
00:57:07,880 --> 00:57:09,960
Right. So I've heard some that are fairly

1584
00:57:09,960 --> 00:57:12,599
fairly convincing, but usually you can tell. I

1585
00:57:12,599 --> 00:57:14,519
don't know. It's it's been my experience. I

1586
00:57:14,519 --> 00:57:15,960
don't think it's got to a point where

1587
00:57:15,960 --> 00:57:18,734
it's not easy to tell. Yeah. Some of

1588
00:57:18,734 --> 00:57:20,994
it may get there at some point. Right.

1589
00:57:21,054 --> 00:57:22,414
Some of it's great if you're just trying

1590
00:57:22,414 --> 00:57:24,175
to get some information and you wanna listen,

1591
00:57:24,175 --> 00:57:25,654
you don't have time to read. Right? But

1592
00:57:25,775 --> 00:57:26,014
Yeah.

1593
00:57:26,574 --> 00:57:28,974
Me that's no different than going into a

1594
00:57:28,974 --> 00:57:31,054
blog post and then hitting the pulling down

1595
00:57:31,054 --> 00:57:32,130
on your iPad, and it dictates

1596
00:57:33,650 --> 00:57:35,809
Yeah. And I think that the other use

1597
00:57:35,809 --> 00:57:37,829
that we'll probably likely see is,

1598
00:57:38,289 --> 00:57:40,849
AI will generate content that humans would not.

1599
00:57:40,849 --> 00:57:42,849
Or now granted, you you could put all

1600
00:57:42,849 --> 00:57:45,295
sorts of different kind of measures on that

1601
00:57:45,295 --> 00:57:47,454
of what a a human would not create,

1602
00:57:47,454 --> 00:57:49,775
but I think it's this combination of speed

1603
00:57:49,775 --> 00:57:52,015
to creation is one aspect of it. And

1604
00:57:52,015 --> 00:57:53,454
then also the,

1605
00:57:53,775 --> 00:57:54,914
topics or

1606
00:57:55,215 --> 00:57:56,699
niche niching down

1607
00:57:57,179 --> 00:57:59,440
to a granular level that would be beyond

1608
00:57:59,579 --> 00:58:02,300
any human creator that they would wanna do

1609
00:58:02,300 --> 00:58:02,800
organically.

1610
00:58:03,420 --> 00:58:05,500
And I think that's kinda what the the

1611
00:58:05,500 --> 00:58:06,000
Inception

1612
00:58:06,300 --> 00:58:08,859
AI, platform is is doing. And so they're

1613
00:58:08,859 --> 00:58:10,559
taking, like, one keyword

1614
00:58:10,885 --> 00:58:13,204
and building a whole series of podcasts on

1615
00:58:13,204 --> 00:58:16,005
that one topic keyword. I think I heard

1616
00:58:16,005 --> 00:58:18,825
Janine Wright say that she had a episode

1617
00:58:19,045 --> 00:58:20,025
about the killing,

1618
00:58:20,644 --> 00:58:23,559
or the assassination of Charlie Kirk out and

1619
00:58:23,559 --> 00:58:27,239
published and in the podcast catalog within ten

1620
00:58:27,239 --> 00:58:29,799
minutes of Charlie Kirk getting a sentence. So,

1621
00:58:29,799 --> 00:58:31,799
you know, telling all about it. So, you

1622
00:58:31,799 --> 00:58:34,039
know, that speed to publish is probably what

1623
00:58:34,039 --> 00:58:36,039
we're gonna see too, and that's maybe a

1624
00:58:36,039 --> 00:58:37,739
threat for the the new services.

1625
00:58:38,164 --> 00:58:40,804
That's great because now you have nobody using

1626
00:58:40,804 --> 00:58:42,965
gray matter to fact check things. Right. That

1627
00:58:42,965 --> 00:58:44,804
was the example I gave earlier where Yeah.

1628
00:58:44,885 --> 00:58:46,724
You asked AI about what's going on, and

1629
00:58:46,724 --> 00:58:49,704
they're telling you that there's 5,000,000 global podcasts,

1630
00:58:49,844 --> 00:58:52,359
and there's gonna be a sixty five, seventy

1631
00:58:52,359 --> 00:58:54,519
six billion dollars in the podcast. They had

1632
00:58:54,519 --> 00:58:55,900
space in 2033.

1633
00:58:55,960 --> 00:58:58,280
The numbers are ridiculous, and any gray matter

1634
00:58:58,280 --> 00:59:00,539
put to that would realize that. But, yeah,

1635
00:59:00,599 --> 00:59:02,519
I I didn't. And, Nessa, you're gonna get

1636
00:59:02,519 --> 00:59:04,440
a lot of the slop with where you

1637
00:59:04,440 --> 00:59:06,839
did any any thought process on it. Well,

1638
00:59:06,839 --> 00:59:08,295
that doesn't make any sense. Sense. That doesn't

1639
00:59:08,295 --> 00:59:09,594
hold water. Well, Matt,

1640
00:59:10,135 --> 00:59:12,614
run us here and said, well, welcome back

1641
00:59:12,614 --> 00:59:15,734
to the podcast airwaves, Rob. Sounds like your

1642
00:59:15,734 --> 00:59:18,454
mic source isn't the mic you wanted. Oh,

1643
00:59:18,454 --> 00:59:20,795
I'm not sure. Really? Do I sound bad?

1644
00:59:20,934 --> 00:59:23,789
No. Which Rob? Let me, go in and

1645
00:59:23,789 --> 00:59:24,750
double check my,

1646
00:59:25,469 --> 00:59:27,869
I've selected my Oh, yeah. That definitely changed

1647
00:59:27,869 --> 00:59:29,469
it. Sorry. I have an earbuds in. I

1648
00:59:29,469 --> 00:59:31,550
should have noticed that. My my Rocast was

1649
00:59:31,550 --> 00:59:33,710
so StreamYard was picking up the wrong mic.

1650
00:59:33,710 --> 00:59:35,550
That's interesting. That's what and, you know, that's

1651
00:59:35,550 --> 00:59:36,210
what Adobe,

1652
00:59:36,875 --> 00:59:39,434
sweetener is for. Right. Now my lavalier didn't

1653
00:59:39,434 --> 00:59:41,434
sound so bad after all. Right. So we

1654
00:59:41,434 --> 00:59:43,594
both sound kinda comparable to each other, so

1655
00:59:43,594 --> 00:59:45,594
that'll be good. But, yeah, I didn't I've

1656
00:59:45,594 --> 00:59:47,214
never had to set this,

1657
00:59:47,594 --> 00:59:50,099
to my RodeCaster before. So thank you, Matt,

1658
00:59:50,579 --> 00:59:52,099
for letting us know. I I wish I

1659
00:59:52,099 --> 00:59:53,780
would have known about that earlier. Yeah. That's

1660
00:59:53,780 --> 00:59:55,480
where your guest should have said something,

1661
00:59:55,780 --> 00:59:57,539
but I didn't realize it. So I was

1662
00:59:57,780 --> 01:00:00,340
That's okay. Okay. Yeah. I should always check

1663
01:00:00,340 --> 01:00:02,340
those things before and just make sure it's

1664
01:00:02,340 --> 01:00:04,420
set to the right input. So so anyway

1665
01:00:04,579 --> 01:00:06,114
well, Rob, I think it's

1666
01:00:06,414 --> 01:00:08,414
been great to to do another episode. I

1667
01:00:08,414 --> 01:00:10,335
was hoping to keep it, you know, under

1668
01:00:10,335 --> 01:00:13,214
ninety minutes. So Get two podcasters together. And,

1669
01:00:13,214 --> 01:00:14,974
you know, we're lucky. Yeah. Well, there's a

1670
01:00:14,974 --> 01:00:16,335
lot I put you at Ted. We were

1671
01:00:16,335 --> 01:00:18,255
gonna keep it under sixty. I'm like, well,

1672
01:00:18,255 --> 01:00:20,170
that that was the goal, but as you

1673
01:00:20,170 --> 01:00:21,610
can see, I didn't quite make it. I

1674
01:00:21,610 --> 01:00:23,210
think I put too much content in the

1675
01:00:23,210 --> 01:00:25,690
outline. So I'll learn from that and adjust

1676
01:00:25,690 --> 01:00:27,449
it and just make sure that I check

1677
01:00:27,449 --> 01:00:29,449
my mic input next week because that's the

1678
01:00:29,449 --> 01:00:30,885
big thing I'm trying to do here,

1679
01:00:31,364 --> 01:00:33,465
Rob, is create a a quality program,

1680
01:00:33,844 --> 01:00:36,164
that sounds great on audio, but also looks

1681
01:00:36,164 --> 01:00:38,324
great and has a good video experience too.

1682
01:00:38,324 --> 01:00:40,724
So so that's that's my goal. Yeah. And

1683
01:00:40,724 --> 01:00:42,485
and I will say this to folks. Perfect

1684
01:00:42,485 --> 01:00:44,800
audio does matter. It just has to be

1685
01:00:44,800 --> 01:00:46,000
really it has to be good, but not

1686
01:00:46,000 --> 01:00:48,319
perfect. The all in podcast is better than

1687
01:00:48,319 --> 01:00:51,039
almost number wise than almost any other podcast

1688
01:00:51,039 --> 01:00:53,199
out there, and it's just four guys on

1689
01:00:53,199 --> 01:00:55,599
Zoom. Right. And the audio is on Zoom.

1690
01:00:55,599 --> 01:00:57,644
Okay. But Right. Right. And it's not always

1691
01:00:57,644 --> 01:01:00,285
great audio quality either. So Yeah. Yeah. That's

1692
01:01:00,285 --> 01:01:02,285
true. So But Nick does what he can

1693
01:01:02,285 --> 01:01:03,485
to clean it up. So Nick, if you're

1694
01:01:03,485 --> 01:01:05,405
listening. Yeah. Yes. Off the good work. Do

1695
01:01:05,405 --> 01:01:07,724
they host on on Yes. Oh, they do.

1696
01:01:07,724 --> 01:01:09,485
Okay. That's awesome. That's one of my favorite.

1697
01:01:09,485 --> 01:01:11,269
I listen to every episode. Oh, yeah. Yeah.

1698
01:01:11,329 --> 01:01:12,530
You wanna know about what's going on in

1699
01:01:12,530 --> 01:01:13,349
the tech world?

1700
01:01:13,890 --> 01:01:16,289
Those guys have great insight and cover politics

1701
01:01:16,289 --> 01:01:18,289
and other things. Yeah. No. It's an awesome

1702
01:01:18,289 --> 01:01:20,050
show that they've had. They've really branched out

1703
01:01:20,050 --> 01:01:21,269
into a bunch of different,

1704
01:01:21,570 --> 01:01:24,130
areas too. You know, they're doing live events

1705
01:01:24,130 --> 01:01:26,264
and doing all sorts of stuff. So so

1706
01:01:26,424 --> 01:01:28,264
anyway, Rob, well, thank you for spending time

1707
01:01:28,264 --> 01:01:29,164
with me tonight.

1708
01:01:29,625 --> 01:01:31,545
I I appreciate it, and I'll get this

1709
01:01:31,545 --> 01:01:34,664
episode pushed up to the RSS feeds, and

1710
01:01:34,664 --> 01:01:35,704
we can we can,

1711
01:01:36,264 --> 01:01:39,144
start planning the the next episode. Alright. So

1712
01:01:39,224 --> 01:01:40,269
yeah. So

1713
01:01:40,730 --> 01:01:42,329
go what's that? Thank you for having me

1714
01:01:42,329 --> 01:01:42,829
on.

1715
01:01:43,130 --> 01:01:44,969
No problem. And if be sure to go

1716
01:01:44,969 --> 01:01:46,190
check out the

1717
01:01:46,650 --> 01:01:48,010
the newmediashow.com

1718
01:01:48,010 --> 01:01:48,510
website,

1719
01:01:49,289 --> 01:01:52,650
and follow Rob and I's social channels. We're

1720
01:01:52,650 --> 01:01:53,804
both easy to find.

1721
01:01:54,284 --> 01:01:56,925
Rob also has a podcast. His podcast four

1722
01:01:56,925 --> 01:01:59,405
one one is is back. And I know

1723
01:01:59,405 --> 01:02:01,804
it I was disappointing to hear that the

1724
01:02:01,804 --> 01:02:02,464
the feed,

1725
01:02:03,005 --> 01:02:06,545
is no longer publishing episodes, and and the

1726
01:02:06,760 --> 01:02:09,480
band of you and Elsie got broke up,

1727
01:02:09,480 --> 01:02:11,900
which is an unfortunate outcome for the industry.

1728
01:02:12,039 --> 01:02:14,599
Mhmm. But it's hopefully, we can bring the

1729
01:02:14,599 --> 01:02:17,239
band back together again on this show, and

1730
01:02:17,239 --> 01:02:19,934
try and make something that's helpful to to

1731
01:02:19,934 --> 01:02:22,255
people as as well. And so up next

1732
01:02:22,255 --> 01:02:23,614
at the end of the show, I'm gonna

1733
01:02:23,614 --> 01:02:24,494
play the,

1734
01:02:25,215 --> 01:02:27,954
the not the full episode of the remembering

1735
01:02:28,015 --> 01:02:30,275
of Todd Cochran, but the intro video,

1736
01:02:31,135 --> 01:02:33,160
just so we can kind of honor,

1737
01:02:33,559 --> 01:02:36,599
Todd in this new episode as we kind

1738
01:02:36,599 --> 01:02:38,119
of leave the show. But,

1739
01:02:38,599 --> 01:02:40,760
I hope to be back next week, next

1740
01:02:40,760 --> 01:02:42,539
Wednesday at 6PM Eastern,

1741
01:02:43,159 --> 01:02:45,559
for another episode of the New Media Show.

1742
01:02:45,559 --> 01:02:47,820
So thank you so much. Good night.