1 00:00:00,320 --> 00:00:03,120 Hey, everyone. Welcome to the new media show. 2 00:00:03,120 --> 00:00:05,519 My name is Todd Cochran. Of course, Rob 3 00:00:05,519 --> 00:00:06,980 is off this week. 4 00:00:07,519 --> 00:00:10,339 He, some personal business to take care of, 5 00:00:10,719 --> 00:00:12,019 but we will return, 6 00:00:12,799 --> 00:00:15,785 with Rob here next week at 8PM 7 00:00:16,565 --> 00:00:17,065 eastern 8 00:00:17,925 --> 00:00:20,984 as I will, be back in The Philippines, 9 00:00:21,125 --> 00:00:23,065 but I wanted to take some time today 10 00:00:23,925 --> 00:00:25,685 and put out a show. I I've got 11 00:00:25,685 --> 00:00:27,704 some stuff that I wanna share with you, 12 00:00:28,010 --> 00:00:29,850 stuff that I've got on my mind, stuff 13 00:00:29,850 --> 00:00:31,390 that's happening in the space. 14 00:00:31,850 --> 00:00:34,590 So, if you're here, thanks for being here. 15 00:00:34,729 --> 00:00:36,489 If you're here live, thanks for that. If 16 00:00:36,489 --> 00:00:37,789 you're listening later, 17 00:00:39,289 --> 00:00:42,010 appreciate you for continue to, to support the 18 00:00:42,010 --> 00:00:42,510 show. 19 00:00:43,064 --> 00:00:45,484 So, very, very, very busy week 20 00:00:45,864 --> 00:00:49,085 in podcasting. Lots of interesting discussions, but 21 00:00:49,784 --> 00:00:52,604 one that I've been paying attention to 22 00:00:53,064 --> 00:00:55,704 is a discussion that's been happening in the 23 00:00:55,704 --> 00:00:57,840 podcasting two point o space. 24 00:00:58,460 --> 00:00:59,759 And it kinda corresponds 25 00:01:00,140 --> 00:01:02,619 with a it doesn't it it's the effort 26 00:01:02,619 --> 00:01:04,319 was already ongoing, but 27 00:01:04,700 --> 00:01:06,000 the Apple announcement 28 00:01:06,459 --> 00:01:08,799 of new image specs, 29 00:01:10,075 --> 00:01:12,734 not for your podcast art or your episode 30 00:01:12,795 --> 00:01:15,754 art, but for being featured and, you know, 31 00:01:15,754 --> 00:01:17,674 new and notable and all those things that 32 00:01:17,674 --> 00:01:18,174 Apple 33 00:01:18,795 --> 00:01:19,295 does, 34 00:01:21,354 --> 00:01:23,990 where they've renamed a show hero 35 00:01:24,450 --> 00:01:25,909 artwork to showcase 36 00:01:26,290 --> 00:01:26,790 hero. 37 00:01:27,730 --> 00:01:28,230 And, 38 00:01:29,409 --> 00:01:31,590 you know, what what we're starting to see 39 00:01:32,370 --> 00:01:34,549 is that and it makes sense 40 00:01:35,090 --> 00:01:35,990 with the diversification 41 00:01:36,689 --> 00:01:37,510 of apps, 42 00:01:38,674 --> 00:01:39,174 sites, 43 00:01:39,555 --> 00:01:40,055 services. 44 00:01:41,954 --> 00:01:42,855 Not all 45 00:01:43,555 --> 00:01:45,875 sites are built the same. Not all apps 46 00:01:45,875 --> 00:01:48,195 are built the same, and a 1,400 47 00:01:48,195 --> 00:01:49,314 by 1,400 48 00:01:49,314 --> 00:01:50,375 or a 3,000 49 00:01:50,835 --> 00:01:53,975 by 3,000 pixel image is not often 50 00:01:55,040 --> 00:01:57,939 enough. We know that we have album art 51 00:01:58,560 --> 00:01:59,040 that, 52 00:02:00,000 --> 00:02:01,700 follows the Apple spec, 53 00:02:02,399 --> 00:02:02,799 and, 54 00:02:03,280 --> 00:02:05,040 we all know what that well is 55 00:02:05,840 --> 00:02:07,920 is we all know well what that is, 56 00:02:07,920 --> 00:02:08,419 aka 57 00:02:08,719 --> 00:02:10,180 a square image. 58 00:02:11,175 --> 00:02:12,555 No rounded corners. 59 00:02:13,175 --> 00:02:15,814 Again, 1,400 by 1,400, I think, up to 60 00:02:15,814 --> 00:02:19,014 3,000 by 3,000. I make all mine 1,400 61 00:02:19,014 --> 00:02:20,555 by 1,400 as I 62 00:02:20,854 --> 00:02:23,275 wanna make sure I, have a little diversity 63 00:02:23,334 --> 00:02:25,590 in the in the colors, and the file 64 00:02:25,590 --> 00:02:28,090 size doesn't get too, too out of control. 65 00:02:29,270 --> 00:02:30,409 But that said, 66 00:02:31,349 --> 00:02:31,849 there's 67 00:02:32,150 --> 00:02:33,849 other apps that have 68 00:02:34,710 --> 00:02:36,409 different different needs. 69 00:02:37,110 --> 00:02:39,129 And why not provide, 70 00:02:40,465 --> 00:02:42,564 if we know the specs that are available 71 00:02:42,784 --> 00:02:45,344 across a variety of different apps, why not 72 00:02:45,344 --> 00:02:45,844 provide 73 00:02:47,504 --> 00:02:49,764 the the the app developers 74 00:02:50,145 --> 00:02:52,004 and those that are running websites? 75 00:02:52,385 --> 00:02:54,599 Why don't we provide them with 76 00:02:56,040 --> 00:02:56,520 a 77 00:02:56,920 --> 00:02:59,400 and a basically, the image of the size 78 00:02:59,400 --> 00:03:00,219 that they want? 79 00:03:00,520 --> 00:03:02,439 Makes all the sense in the world to 80 00:03:02,439 --> 00:03:02,939 me 81 00:03:03,480 --> 00:03:05,719 that that we would we would do that 82 00:03:05,719 --> 00:03:08,200 because what does that do? It it it 83 00:03:08,200 --> 00:03:09,980 increases the user experience. 84 00:03:11,085 --> 00:03:13,025 We we get the ability to 85 00:03:13,485 --> 00:03:14,705 to make sure that 86 00:03:15,405 --> 00:03:18,125 the listeners have the best experience on the 87 00:03:18,125 --> 00:03:20,044 app. So let's say Overcast says, hey. I'd 88 00:03:20,044 --> 00:03:22,384 like to have a a banner image 89 00:03:22,925 --> 00:03:24,305 above every show. 90 00:03:25,349 --> 00:03:27,189 And, you know, what if that banner image 91 00:03:27,189 --> 00:03:27,689 is, 92 00:03:29,270 --> 00:03:30,889 300 by 200? 93 00:03:31,830 --> 00:03:34,650 Well, currently, there's there's really no spec 94 00:03:35,110 --> 00:03:35,849 per se. 95 00:03:36,469 --> 00:03:38,550 There's no way to get that image to 96 00:03:38,550 --> 00:03:39,050 overcast. 97 00:03:40,025 --> 00:03:42,185 What if we have true fans that may 98 00:03:42,185 --> 00:03:43,965 have two or three different 99 00:03:44,425 --> 00:03:46,425 images that they would love to have? One 100 00:03:46,425 --> 00:03:48,825 for their website, one for their PWA, and 101 00:03:48,825 --> 00:03:51,405 one for their forthcoming iOS app. 102 00:03:52,040 --> 00:03:54,520 What if we knew those image sizes and 103 00:03:54,520 --> 00:03:56,379 as creators, we could provide 104 00:03:57,719 --> 00:03:59,260 that to them? 105 00:03:59,879 --> 00:04:00,379 So, 106 00:04:01,319 --> 00:04:03,960 Dave and and the team and and those 107 00:04:03,960 --> 00:04:06,120 that are involved in the podcasting two point 108 00:04:06,120 --> 00:04:07,395 o are are want to 109 00:04:08,275 --> 00:04:10,534 expand the podcast image spec 110 00:04:11,395 --> 00:04:13,254 by providing a purpose. 111 00:04:14,754 --> 00:04:15,254 Basically, 112 00:04:16,115 --> 00:04:18,355 you have the ability to have the purpose 113 00:04:18,355 --> 00:04:19,254 of the image. 114 00:04:19,979 --> 00:04:21,819 And, one of the let me see if 115 00:04:21,819 --> 00:04:23,199 I can bring it up here. 116 00:04:23,500 --> 00:04:26,399 Five, six. For those of you that are, 117 00:04:27,099 --> 00:04:29,259 that's that's why that's not doing out. I'll 118 00:04:29,259 --> 00:04:31,360 bring the screen up here in a second. 119 00:04:33,845 --> 00:04:36,324 Why not provide them with the, again, that 120 00:04:36,324 --> 00:04:37,545 very specific 121 00:04:37,925 --> 00:04:39,384 image? Okay. Here we go. 122 00:04:39,685 --> 00:04:41,685 So there's an example of it in the 123 00:04:41,685 --> 00:04:43,045 podcastindex.social 124 00:04:43,045 --> 00:04:44,085 website talking about 125 00:04:45,089 --> 00:04:45,990 you've got the 126 00:04:47,169 --> 00:04:47,669 tag, 127 00:04:49,009 --> 00:04:50,709 less than podcast, semicolon, 128 00:04:51,089 --> 00:04:51,589 image. 129 00:04:52,209 --> 00:04:56,149 The purpose of that image is the apple/hero, 130 00:04:57,009 --> 00:04:58,930 with the forty three twenty, and I'm gonna 131 00:04:58,930 --> 00:05:00,504 assume that is pixels, 132 00:05:01,204 --> 00:05:02,745 and then an example, 133 00:05:03,204 --> 00:05:04,584 an href example, 134 00:05:06,084 --> 00:05:07,845 with the with the link to the media. 135 00:05:07,845 --> 00:05:17,990 So the href would be, getting our newmediashow.com/images/apple_hero.jpeg. 136 00:05:18,610 --> 00:05:20,310 Now they've also 137 00:05:21,089 --> 00:05:22,629 are working on 138 00:05:23,569 --> 00:05:25,029 the spec in in a, 139 00:05:27,410 --> 00:05:29,324 to basically lay it all out so that 140 00:05:29,564 --> 00:05:30,465 everyone can 141 00:05:31,165 --> 00:05:31,985 can actually 142 00:05:32,365 --> 00:05:34,605 look at what what the actual spec is 143 00:05:34,605 --> 00:05:36,465 gonna be. And I know David posted 144 00:05:37,004 --> 00:05:39,245 a link to that this actual afternoon, and 145 00:05:39,245 --> 00:05:40,785 let's see if I can scroll down 146 00:05:41,245 --> 00:05:43,110 and find that maybe it's in the thread 147 00:05:43,110 --> 00:05:45,210 here. So yeah. So they've come up with, 148 00:05:47,030 --> 00:05:49,689 the full spec over on the GitHub. 149 00:05:50,230 --> 00:05:51,509 And I know many of you, when you 150 00:05:51,509 --> 00:05:53,270 go over to GitHub, your you know, your 151 00:05:53,270 --> 00:05:55,504 eyes roll into the back of your of 152 00:05:55,504 --> 00:05:58,004 your head, but we are going to depreciate 153 00:05:59,504 --> 00:06:01,125 the the original, 154 00:06:02,625 --> 00:06:06,085 version of images. Now it'll continue to work, 155 00:06:06,384 --> 00:06:07,444 but they're going 156 00:06:08,040 --> 00:06:08,939 essentially, now, 157 00:06:10,279 --> 00:06:13,079 allow this new this new spec to take 158 00:06:13,079 --> 00:06:15,100 place and let the apps update. 159 00:06:15,800 --> 00:06:18,199 We'll definitely be doing that at Blueberry. But 160 00:06:18,199 --> 00:06:19,579 I think this is a fantastic 161 00:06:20,865 --> 00:06:21,365 opportunity. 162 00:06:22,785 --> 00:06:25,425 You know, they say that expanding RSS has 163 00:06:25,425 --> 00:06:26,324 no value. 164 00:06:27,024 --> 00:06:28,084 Well, the value 165 00:06:28,785 --> 00:06:30,785 the value is we make it we make 166 00:06:30,785 --> 00:06:32,564 the experience better for the listener. 167 00:06:33,709 --> 00:06:35,709 And anytime we make the experience better for 168 00:06:35,709 --> 00:06:36,370 the listener, 169 00:06:37,870 --> 00:06:39,250 why not? Right? Now 170 00:06:39,709 --> 00:06:41,569 what has Apple done in the past? 171 00:06:42,189 --> 00:06:45,069 You know, in the Apple Podcasts app, when 172 00:06:45,069 --> 00:06:46,290 you load your 173 00:06:48,014 --> 00:06:48,514 show, 174 00:06:48,814 --> 00:06:51,214 they kinda do a a a match color 175 00:06:51,214 --> 00:06:53,854 to your show art for a background. And 176 00:06:53,854 --> 00:06:56,435 then on episodes, they do the same thing. 177 00:06:57,214 --> 00:06:59,555 So why not have the ability 178 00:07:02,920 --> 00:07:04,699 to send them the exact image, 179 00:07:05,879 --> 00:07:07,879 in the RSS feed? And, of course, right 180 00:07:07,879 --> 00:07:09,500 now, this is this is a, 181 00:07:10,279 --> 00:07:11,879 it's not an it's not a, 182 00:07:12,920 --> 00:07:14,805 the tag is not being used, 183 00:07:15,285 --> 00:07:17,544 I believe. I think it's a global 184 00:07:17,925 --> 00:07:18,425 setting, 185 00:07:19,044 --> 00:07:21,785 but it could get down into the episode 186 00:07:21,845 --> 00:07:24,425 area too if it gets that fancy. Now 187 00:07:24,485 --> 00:07:27,285 most probably most podcasters are not gonna provide 188 00:07:27,285 --> 00:07:28,589 a couple of pieces of art 189 00:07:29,310 --> 00:07:30,449 for every episode, 190 00:07:30,829 --> 00:07:33,870 but I'm already creating art with AI. You 191 00:07:33,870 --> 00:07:37,550 know? It's it's in it's really easy. You 192 00:07:37,550 --> 00:07:39,629 know? Today's art that I put up for 193 00:07:39,629 --> 00:07:40,290 the YouTube, 194 00:07:41,550 --> 00:07:42,050 episode, 195 00:07:42,589 --> 00:07:44,745 you know, I had Sora create that in 196 00:07:44,745 --> 00:07:46,044 about sixty seconds. 197 00:07:47,464 --> 00:07:48,764 So why not? 198 00:07:49,144 --> 00:07:51,305 You know, if I can have art created 199 00:07:51,305 --> 00:07:52,125 this easily, 200 00:07:53,625 --> 00:07:55,704 and I'm not an artist, and and I'm 201 00:07:55,704 --> 00:07:57,384 sorry for those of you that are that 202 00:07:57,384 --> 00:07:59,790 may be being impacted by this. 203 00:08:00,270 --> 00:08:02,770 But if I'm if I'm not an artist 204 00:08:02,990 --> 00:08:05,149 and I need a variety of, 205 00:08:05,629 --> 00:08:07,889 art that is good enough, 206 00:08:09,790 --> 00:08:12,350 I'm all for it. And you sign me 207 00:08:12,350 --> 00:08:14,584 up. And if we can make it so 208 00:08:14,584 --> 00:08:14,985 that, 209 00:08:15,785 --> 00:08:17,704 and we can even generate some of this. 210 00:08:17,704 --> 00:08:19,225 This some of this can get better at 211 00:08:19,225 --> 00:08:20,365 the hosting side 212 00:08:20,745 --> 00:08:22,365 by saying, hey. Do you want 213 00:08:22,745 --> 00:08:24,425 and matter of fact, Blueberry is doing this 214 00:08:24,425 --> 00:08:26,904 already. Do you want episode art? And we 215 00:08:26,904 --> 00:08:28,439 we create that for them. 216 00:08:28,920 --> 00:08:29,660 We automatically, 217 00:08:31,480 --> 00:08:33,620 link that in their their, 218 00:08:34,120 --> 00:08:35,820 their production in their show notes 219 00:08:36,200 --> 00:08:37,879 so that it's in the feed. And so 220 00:08:37,879 --> 00:08:39,100 when they've hit publish, 221 00:08:39,960 --> 00:08:42,024 they've got episode art. 222 00:08:42,424 --> 00:08:45,065 We're doing that with AI for our hosting 223 00:08:45,065 --> 00:08:45,565 customers. 224 00:08:45,945 --> 00:08:47,625 So we could do this at a at 225 00:08:47,625 --> 00:08:49,945 a at a much higher level. We could 226 00:08:49,945 --> 00:08:50,445 have, 227 00:08:51,144 --> 00:08:53,225 art generation tools for those that are not 228 00:08:53,225 --> 00:08:54,524 artistically inclined. 229 00:08:56,009 --> 00:08:57,610 I had to laugh the other day. I 230 00:08:57,610 --> 00:08:58,009 took a, 231 00:08:59,769 --> 00:09:01,789 an old GNC logo, 232 00:09:02,570 --> 00:09:05,149 and I said, hey. Make making an improvement 233 00:09:05,370 --> 00:09:08,090 on this. And, wow, it it it really 234 00:09:08,090 --> 00:09:08,590 did. 235 00:09:09,134 --> 00:09:11,134 So I used something that had been done 236 00:09:11,134 --> 00:09:13,634 by an artist twenty years ago 237 00:09:14,415 --> 00:09:16,894 and and really made it look better. Now 238 00:09:16,894 --> 00:09:18,735 let's just be frank. You know, the art 239 00:09:18,735 --> 00:09:21,375 doesn't always get it right. You know, Sorie 240 00:09:21,375 --> 00:09:23,220 gave me four examples today and, you know, 241 00:09:23,220 --> 00:09:25,620 one of these was not super good. It 242 00:09:25,620 --> 00:09:28,179 it came up expanding podcast image standards for 243 00:09:28,179 --> 00:09:30,360 for position. What do you mean for position? 244 00:09:30,740 --> 00:09:32,659 And that don't make no sense. But the 245 00:09:32,659 --> 00:09:34,740 other day, I had I I was on 246 00:09:34,740 --> 00:09:36,200 my regular tech show. 247 00:09:36,845 --> 00:09:39,085 I was talking about DeepSeek and how they've 248 00:09:39,085 --> 00:09:41,264 been accused of aiding the Chinese military, 249 00:09:41,644 --> 00:09:43,665 and they did a wonderful job, 250 00:09:44,125 --> 00:09:46,684 you know, in coming up with not only 251 00:09:46,684 --> 00:09:47,904 the YouTube art, 252 00:09:48,285 --> 00:09:50,545 but but also the art for, 253 00:09:51,960 --> 00:09:55,399 for the episode art. Just absolutely fantastic. I 254 00:09:55,399 --> 00:09:56,460 think I picked 255 00:09:56,920 --> 00:09:59,160 I think I picked this one. For those 256 00:09:59,160 --> 00:10:00,300 of you that are watching, 257 00:10:01,559 --> 00:10:03,240 anyway, you can go to Geekton Central and 258 00:10:03,240 --> 00:10:05,639 see the episode art I've been using. And, 259 00:10:05,639 --> 00:10:07,574 you know, this is these are these have 260 00:10:07,574 --> 00:10:09,674 been done with the prompts that, 261 00:10:10,054 --> 00:10:12,054 you know, to be honest with you, a 262 00:10:12,054 --> 00:10:12,634 a kindergartner 263 00:10:12,934 --> 00:10:13,595 could write. 264 00:10:14,294 --> 00:10:18,235 So, you know, I'm I'm absolutely thrilled. Now 265 00:10:18,294 --> 00:10:20,279 sometimes it doesn't get it doesn't get it 266 00:10:20,279 --> 00:10:22,539 good. And, of course, we're I'm making art 267 00:10:22,839 --> 00:10:26,039 now. We've updated our image model at, at 268 00:10:26,039 --> 00:10:29,080 Blueberry, and I'm getting sore quality images out 269 00:10:29,080 --> 00:10:29,740 of that. 270 00:10:30,919 --> 00:10:31,419 So 271 00:10:32,200 --> 00:10:34,360 there's lots of ways to create images. And 272 00:10:34,360 --> 00:10:36,095 then this this image tag 273 00:10:37,034 --> 00:10:40,075 just makes the would make the experience richer. 274 00:10:40,075 --> 00:10:40,575 Now 275 00:10:41,274 --> 00:10:42,254 whether or not 276 00:10:44,315 --> 00:10:45,455 Ted and his team 277 00:10:46,554 --> 00:10:47,054 will 278 00:10:48,389 --> 00:10:49,370 pick this up, 279 00:10:50,870 --> 00:10:52,710 if the Apple Podcast team will pick this 280 00:10:52,710 --> 00:10:54,950 up is is another thing. But here's the 281 00:10:54,950 --> 00:10:55,850 beauty of it. 282 00:10:56,470 --> 00:10:56,970 If 283 00:10:57,589 --> 00:10:59,769 Apple wants to feature someone, 284 00:11:00,695 --> 00:11:03,334 they could do this almost without even talking 285 00:11:03,334 --> 00:11:05,495 to the podcaster. Because sometimes you gotta fill 286 00:11:05,495 --> 00:11:06,235 out an application. 287 00:11:07,254 --> 00:11:08,794 You gotta tell them why, 288 00:11:09,495 --> 00:11:11,975 you know, why why do why should we 289 00:11:11,975 --> 00:11:13,914 be you know, why we should be featured 290 00:11:14,054 --> 00:11:15,769 and all these other things. 291 00:11:16,470 --> 00:11:19,269 And they could say, hey. We we know 292 00:11:19,269 --> 00:11:20,009 of a show, 293 00:11:20,470 --> 00:11:22,389 and let's let's just you know? And they 294 00:11:22,389 --> 00:11:24,089 don't even have to support it 295 00:11:24,789 --> 00:11:27,110 by ingesting it. They could just know that 296 00:11:27,110 --> 00:11:29,654 in the RSS feed, they can find the 297 00:11:29,654 --> 00:11:30,875 link to this media. 298 00:11:31,254 --> 00:11:33,575 And even if they manually grab it, it's 299 00:11:33,575 --> 00:11:36,134 there. Right? But what better if they just 300 00:11:36,134 --> 00:11:38,615 suck it in and it's available within their 301 00:11:38,615 --> 00:11:39,115 administrative, 302 00:11:39,735 --> 00:11:42,855 interface on Apple side? And the same thing 303 00:11:42,855 --> 00:11:43,355 for 304 00:11:44,019 --> 00:11:46,580 all the other apps. If we can update 305 00:11:46,580 --> 00:11:49,460 on the wheel, and it's actually integrated so 306 00:11:49,460 --> 00:11:51,879 that, oh, just like when you change your 307 00:11:52,100 --> 00:11:55,320 your album art or your episode art, when, 308 00:11:55,620 --> 00:11:57,504 you know, Apple or any other apps see 309 00:11:57,504 --> 00:11:59,985 an update a couple days, boom. The the 310 00:12:00,064 --> 00:12:01,524 there's a change. Right? 311 00:12:02,304 --> 00:12:02,804 So 312 00:12:03,504 --> 00:12:04,245 it allows 313 00:12:04,784 --> 00:12:08,064 content creators to keep all their art modern 314 00:12:08,064 --> 00:12:09,044 and up to date 315 00:12:09,519 --> 00:12:11,279 on a variety of apps and services. I 316 00:12:11,279 --> 00:12:13,120 I think this is just a great idea, 317 00:12:13,120 --> 00:12:14,019 and it's simple. 318 00:12:14,559 --> 00:12:16,320 It's very, very simple. This would be very 319 00:12:16,320 --> 00:12:17,379 simple for my, 320 00:12:18,000 --> 00:12:20,079 dev team to implement. All we'll have is 321 00:12:20,079 --> 00:12:22,240 just this, you know, the standard image link, 322 00:12:22,240 --> 00:12:24,000 and then we'll have a plus button below 323 00:12:24,000 --> 00:12:26,174 it. And the plus button will probably have 324 00:12:26,174 --> 00:12:27,075 a pull down. 325 00:12:27,455 --> 00:12:29,535 I'm hoping that there will be a pull 326 00:12:29,535 --> 00:12:30,035 down 327 00:12:30,654 --> 00:12:32,595 of a variety of services, 328 00:12:33,215 --> 00:12:35,615 and I'm sure over time, probably that list 329 00:12:35,615 --> 00:12:38,000 would update. And, Dave, if you're listening, I 330 00:12:38,000 --> 00:12:40,019 would have a JSON list somewhere, 331 00:12:41,360 --> 00:12:43,299 that would allow us to 332 00:12:44,079 --> 00:12:46,339 have that pull down tied to a JSON 333 00:12:46,399 --> 00:12:49,059 list that could be through a pull request, 334 00:12:49,120 --> 00:12:50,019 you could have 335 00:12:51,045 --> 00:12:52,504 those image requirements 336 00:12:52,884 --> 00:12:55,125 being updated automatically, and I don't have to 337 00:12:55,125 --> 00:12:56,884 go back and recode it. We just know 338 00:12:56,884 --> 00:13:00,825 that this JSON list contains all the specs 339 00:13:02,004 --> 00:13:03,225 for a specific, 340 00:13:05,399 --> 00:13:06,379 image tag. 341 00:13:08,279 --> 00:13:10,279 That to us is just gonna make it 342 00:13:10,279 --> 00:13:10,779 easy 343 00:13:11,879 --> 00:13:15,079 to stay current. I code this up once. 344 00:13:15,079 --> 00:13:16,839 I know where the list is to get 345 00:13:16,839 --> 00:13:17,325 the 346 00:13:18,125 --> 00:13:20,445 to get the different, drop downs to say, 347 00:13:20,445 --> 00:13:22,445 okay. I want something for TrueCast or I 348 00:13:22,445 --> 00:13:23,745 want something for Overcast. 349 00:13:24,205 --> 00:13:26,205 And I think what you'll find very quickly 350 00:13:26,205 --> 00:13:28,845 is apps will start to say, hey. We 351 00:13:28,845 --> 00:13:30,899 wanna get in on the game, and here's 352 00:13:30,899 --> 00:13:32,899 the specs we'd love to have from a 353 00:13:32,899 --> 00:13:34,279 from a creator. Now 354 00:13:36,100 --> 00:13:39,139 it probably doesn't always come without risk. You're 355 00:13:39,139 --> 00:13:41,959 gonna have someone that's gonna play stupid games 356 00:13:42,179 --> 00:13:44,339 and probably put something that they shouldn't, but 357 00:13:44,339 --> 00:13:46,019 then they're gonna pay the price in their 358 00:13:46,019 --> 00:13:46,394 listing. 359 00:13:46,875 --> 00:13:49,535 So I thought this was something fantastic and 360 00:13:49,595 --> 00:13:51,595 just it just makes so much sense to 361 00:13:51,595 --> 00:13:52,254 me that, 362 00:13:52,955 --> 00:13:55,595 I'm surprised that it wasn't thought of earlier. 363 00:13:55,595 --> 00:13:57,355 Now I don't know who the origin person 364 00:13:57,355 --> 00:13:57,855 was 365 00:13:58,235 --> 00:13:58,440 of 366 00:14:01,320 --> 00:14:01,820 of 367 00:14:02,279 --> 00:14:04,700 this, oh, so here's the new write up. 368 00:14:05,000 --> 00:14:07,480 So the the there's okay. So there's the 369 00:14:07,480 --> 00:14:07,980 depreciated 370 00:14:08,279 --> 00:14:11,325 one. So it's gonna have a parent. It's 371 00:14:11,404 --> 00:14:12,144 gonna be, 372 00:14:13,404 --> 00:14:14,304 can be multiple, 373 00:14:15,085 --> 00:14:17,585 and the attributes are gonna be h ref, 374 00:14:21,325 --> 00:14:23,745 aspect ratio, width, height, type, 375 00:14:24,205 --> 00:14:24,705 purpose, 376 00:14:25,700 --> 00:14:28,100 and alt, which is contained. So these are 377 00:14:28,100 --> 00:14:28,840 the the, 378 00:14:29,540 --> 00:14:32,440 basically, the attributes of the image tag and, 379 00:14:36,420 --> 00:14:39,000 purpose tokens. Now what are the purpose tokens? 380 00:14:42,105 --> 00:14:44,985 The purpose attribute okay. The purpose token says 381 00:14:44,985 --> 00:14:46,044 what it's for. 382 00:14:46,664 --> 00:14:49,705 So artwork, social, canvas. So again, this goes 383 00:14:49,705 --> 00:14:50,205 beyond 384 00:14:51,065 --> 00:14:51,565 just, 385 00:14:53,625 --> 00:14:54,684 could be a circular, 386 00:14:55,529 --> 00:14:57,610 could be something for a publisher, for cover 387 00:14:57,610 --> 00:14:58,110 art. 388 00:15:00,730 --> 00:15:02,970 But, again, I think what we'll what we're 389 00:15:02,970 --> 00:15:04,110 gonna find out 390 00:15:04,730 --> 00:15:07,549 is that there could be a huge number 391 00:15:07,690 --> 00:15:08,190 of 392 00:15:09,654 --> 00:15:11,274 of options here. And maybe, 393 00:15:11,975 --> 00:15:13,835 at some point, there'll be some default 394 00:15:15,254 --> 00:15:17,274 height and widths that to be expected. 395 00:15:18,294 --> 00:15:20,394 So they showed some of the 396 00:15:22,889 --> 00:15:23,629 use cases, 397 00:15:25,529 --> 00:15:26,670 podcast image 398 00:15:27,529 --> 00:15:30,809 video slash m p four. And, basically, it 399 00:15:30,809 --> 00:15:31,950 would be a 400 00:15:32,649 --> 00:15:35,370 a PCI square. So, basically, something like having 401 00:15:35,370 --> 00:15:38,254 running a real intro. So it's not only 402 00:15:38,254 --> 00:15:39,634 images. It could be 403 00:15:40,175 --> 00:15:42,195 it could be JPEGs, MP fours. 404 00:15:42,815 --> 00:15:44,434 So there's all kinds of cool 405 00:15:44,735 --> 00:15:46,274 use purposes in here. 406 00:15:47,055 --> 00:15:49,634 I'll have a link in the show notes 407 00:15:49,695 --> 00:15:50,195 to 408 00:15:50,575 --> 00:15:51,955 the, the proposed 409 00:15:52,519 --> 00:15:53,820 and and new spec, 410 00:15:54,679 --> 00:15:57,100 and you can you can comment on it. 411 00:15:57,320 --> 00:15:57,799 But, 412 00:15:58,519 --> 00:16:01,000 yeah, seems pretty exciting to me, and it 413 00:16:01,000 --> 00:16:01,500 makes, 414 00:16:02,279 --> 00:16:04,200 a lot of sense. I could see wide 415 00:16:04,200 --> 00:16:05,259 adoption by 416 00:16:05,585 --> 00:16:07,585 apps and so forth. Alright. So enough on 417 00:16:07,585 --> 00:16:09,904 that. So, of course, there's other stuff going 418 00:16:09,904 --> 00:16:11,285 on in the podcasting space. 419 00:16:12,144 --> 00:16:14,085 Podcasting overtakes radio in Germany. 420 00:16:15,424 --> 00:16:19,060 You know, that's that's to be expecting here. 421 00:16:19,840 --> 00:16:21,360 It's this is gonna be to need to 422 00:16:21,360 --> 00:16:22,180 be the news 423 00:16:22,560 --> 00:16:24,240 across a lot of different, 424 00:16:24,720 --> 00:16:26,399 locations. A lot of this news came out 425 00:16:26,399 --> 00:16:28,000 of Pod News, so credit to Pod News. 426 00:16:28,000 --> 00:16:30,259 Go over there and subscribe to the newsletter. 427 00:16:31,024 --> 00:16:33,605 And Acast, they've got a new new CEO 428 00:16:33,745 --> 00:16:36,384 over there. After eight years, CEO Ross Adam 429 00:16:36,384 --> 00:16:39,665 has moved to a strategic adviser and is 430 00:16:39,665 --> 00:16:41,605 succeeded by Greg Glenday, 431 00:16:42,625 --> 00:16:44,565 formerly of Shazam, iHeartMedia, 432 00:16:44,945 --> 00:16:45,684 and Undertote. 433 00:16:46,440 --> 00:16:48,220 So, big move there. 434 00:16:49,320 --> 00:16:51,320 Of course, for the first time, and I 435 00:16:51,320 --> 00:16:52,779 reported this on 436 00:16:53,240 --> 00:16:55,100 my tech show as well, 437 00:16:56,039 --> 00:16:58,299 on demand streaming has surpassed both 438 00:16:59,240 --> 00:17:00,460 TV and cable. 439 00:17:02,004 --> 00:17:04,244 So YouTube accounts for 12.5 440 00:17:04,244 --> 00:17:05,605 of all the streaming. So not as a 441 00:17:05,605 --> 00:17:06,964 big a number as I would have thought 442 00:17:06,964 --> 00:17:09,705 it would have been. But, again, on demand 443 00:17:10,164 --> 00:17:12,025 streaming, on demand podcast, 444 00:17:13,059 --> 00:17:15,859 audio and video via Apple Apple TV, of 445 00:17:15,859 --> 00:17:16,359 course, 446 00:17:17,299 --> 00:17:19,799 or, you know, wherever you consume your podcast, 447 00:17:20,980 --> 00:17:21,480 specifically 448 00:17:21,779 --> 00:17:22,599 on the television. 449 00:17:23,220 --> 00:17:25,140 This on demand streaming is, 450 00:17:25,859 --> 00:17:28,815 has surpassed TV and cable. So that's that's 451 00:17:28,815 --> 00:17:29,315 huge. 452 00:17:30,174 --> 00:17:30,674 So 453 00:17:31,294 --> 00:17:33,214 what's gonna be a quicker race to the 454 00:17:33,214 --> 00:17:33,714 bottom? 455 00:17:34,095 --> 00:17:37,315 A broadcast radio or broadcast TV 456 00:17:38,095 --> 00:17:41,294 and cable? That's that's probably the the the 457 00:17:41,294 --> 00:17:42,859 question, right, of 458 00:17:44,119 --> 00:17:46,299 of what will go, South first. 459 00:17:47,960 --> 00:17:49,099 So Spotify, 460 00:17:49,799 --> 00:17:51,799 you know, it's the it's the name that 461 00:17:51,799 --> 00:17:53,640 shout should not be named within the show, 462 00:17:53,640 --> 00:17:56,359 but gonna talk about them. And and they've 463 00:17:56,359 --> 00:17:57,339 gotten some 464 00:17:58,244 --> 00:18:00,825 an interesting article that came out from Digiday 465 00:18:01,924 --> 00:18:03,865 that reports that, major 466 00:18:04,164 --> 00:18:06,904 major podcast networks remain war 467 00:18:08,085 --> 00:18:10,744 I almost said rarrie. Worry. Wary. 468 00:18:12,164 --> 00:18:13,065 Wary of 469 00:18:14,220 --> 00:18:16,640 spot of size video video podcast program. 470 00:18:17,579 --> 00:18:18,079 And 471 00:18:18,539 --> 00:18:20,559 although some independent creators, 472 00:18:21,339 --> 00:18:23,660 they're yielding up to five times the revenue 473 00:18:23,660 --> 00:18:25,679 they see on YouTube. And I just wonder 474 00:18:26,059 --> 00:18:28,059 and when when I hear that type of 475 00:18:28,059 --> 00:18:29,274 a multiplier, 476 00:18:30,454 --> 00:18:32,474 is it because it's being propped up? 477 00:18:33,654 --> 00:18:34,554 Are they 478 00:18:36,214 --> 00:18:38,394 are they juicing the CPMs, 479 00:18:39,894 --> 00:18:42,650 or are they actually getting true higher CPMs 480 00:18:42,950 --> 00:18:43,990 than than, 481 00:18:44,710 --> 00:18:45,210 YouTube? 482 00:18:46,230 --> 00:18:47,910 So, you know, if I'm if I was 483 00:18:47,910 --> 00:18:49,049 a video first 484 00:18:50,390 --> 00:18:51,610 dude or dudette, 485 00:18:54,710 --> 00:18:56,009 I I think that, 486 00:18:56,904 --> 00:18:59,065 you know, five times revenue, if you're on 487 00:18:59,065 --> 00:19:01,484 the revenue side, that that seems pretty appealing. 488 00:19:02,025 --> 00:19:02,765 But, again, 489 00:19:03,464 --> 00:19:04,765 is it because 490 00:19:05,144 --> 00:19:05,644 they're 491 00:19:06,265 --> 00:19:08,519 they're make they're making it look good? 492 00:19:10,119 --> 00:19:11,820 And I understand people's, 493 00:19:12,359 --> 00:19:12,859 wariness 494 00:19:13,880 --> 00:19:16,519 are being wary. I can't I can't say 495 00:19:16,519 --> 00:19:18,599 that word to save my life. And and 496 00:19:18,599 --> 00:19:21,214 I like one of the comments that, 497 00:19:23,275 --> 00:19:26,095 a good friend of mine has said 498 00:19:28,154 --> 00:19:30,494 is Heather Osgood, the founder of 499 00:19:31,115 --> 00:19:33,615 the two native media podcast rep agency. 500 00:19:34,580 --> 00:19:37,140 Yeah. And Heather really knows what she's doing 501 00:19:37,140 --> 00:19:38,980 out there. She says, I'm an ad sales 502 00:19:38,980 --> 00:19:39,480 company. 503 00:19:39,779 --> 00:19:41,400 I'm not a views company. 504 00:19:42,180 --> 00:19:43,000 It's because, 505 00:19:43,619 --> 00:19:46,019 basically, Spotify is saying we're gonna pay you 506 00:19:46,019 --> 00:19:47,345 for views. And, 507 00:19:50,044 --> 00:19:51,664 again, she's not a view 508 00:19:51,964 --> 00:19:53,025 sales company, 509 00:19:54,125 --> 00:19:55,345 because let's be 510 00:19:55,724 --> 00:19:58,224 be honest with you. Our podcasters are still 511 00:19:58,605 --> 00:20:01,859 being paid by the almighty download. Long live 512 00:20:02,259 --> 00:20:03,880 long live the download. 513 00:20:06,579 --> 00:20:09,240 But, you know, the split in this concern 514 00:20:09,539 --> 00:20:12,759 comes from, again, you know, here's how Spotify 515 00:20:13,059 --> 00:20:14,119 could could 516 00:20:15,055 --> 00:20:16,515 could have solved this. 517 00:20:18,335 --> 00:20:20,835 And this is what they should have done. 518 00:20:20,894 --> 00:20:23,375 So I'm hoping Spotify is listening. You wanna 519 00:20:23,375 --> 00:20:23,875 remove 520 00:20:24,255 --> 00:20:25,315 all of the concern? 521 00:20:27,215 --> 00:20:28,914 Make it so people can listen 522 00:20:30,230 --> 00:20:31,049 when they wanna 523 00:20:31,430 --> 00:20:33,930 listen and watch when they wanna watch. 524 00:20:34,390 --> 00:20:36,250 And then the then I, 525 00:20:36,869 --> 00:20:38,250 as the content creator, 526 00:20:38,710 --> 00:20:41,190 I can say, alright, audience. Listen. If you're 527 00:20:41,190 --> 00:20:41,849 on Spotify 528 00:20:43,349 --> 00:20:45,210 and you're just listening, 529 00:20:45,670 --> 00:20:48,335 make sure you use the listen button to 530 00:20:48,335 --> 00:20:48,835 listen 531 00:20:49,534 --> 00:20:51,615 instead of the view button and put the 532 00:20:51,615 --> 00:20:53,954 v put put the phone in your pocket. 533 00:20:54,575 --> 00:20:55,794 Because if you're listening, 534 00:20:56,335 --> 00:20:58,575 we wanna make sure that our audio is 535 00:20:58,575 --> 00:21:01,134 still monetized, but that's not the case. They 536 00:21:01,134 --> 00:21:03,640 don't have that option. You upload video 537 00:21:04,420 --> 00:21:05,079 to Spotify, 538 00:21:05,460 --> 00:21:07,240 overwrite your audio essentially. 539 00:21:07,779 --> 00:21:10,119 And now if people wanna listen, 540 00:21:10,500 --> 00:21:13,319 they're listening to the audit the video audio 541 00:21:13,859 --> 00:21:15,880 and the ability to monetize 542 00:21:16,259 --> 00:21:17,000 on Spotify 543 00:21:17,734 --> 00:21:21,015 through dynamic ad insertion and programmatic has truly 544 00:21:21,015 --> 00:21:21,755 and ultimately 545 00:21:22,055 --> 00:21:23,355 been destroyed. 546 00:21:24,295 --> 00:21:27,115 And, you know, the secret little secret is, 547 00:21:27,815 --> 00:21:30,055 as I'm talking to people at different events 548 00:21:30,055 --> 00:21:32,519 and I'm saying how what's the delta? 549 00:21:33,220 --> 00:21:35,299 What are you seeing before and what are 550 00:21:35,299 --> 00:21:36,359 you seeing now? 551 00:21:36,740 --> 00:21:39,640 And it always doesn't paint a positive picture 552 00:21:40,259 --> 00:21:42,359 because people are losing money, 553 00:21:43,299 --> 00:21:45,160 because they're getting higher CPMs 554 00:21:46,019 --> 00:21:47,000 for the audio, 555 00:21:47,644 --> 00:21:50,524 the audio that's being delivered. You think about 556 00:21:50,524 --> 00:21:52,625 this. Just think about for a second. 557 00:21:54,125 --> 00:21:56,684 And because, again, there's no apples and oranges 558 00:21:56,684 --> 00:21:57,184 here. 559 00:21:58,044 --> 00:22:00,365 If if if Spotify came out and said, 560 00:22:00,365 --> 00:22:01,380 you're getting a 561 00:22:01,859 --> 00:22:02,819 $25 562 00:22:02,819 --> 00:22:03,319 CPM, 563 00:22:04,980 --> 00:22:06,759 and we know what that is in podcasting, 564 00:22:06,900 --> 00:22:07,859 $25 565 00:22:07,859 --> 00:22:08,599 per thousand. 566 00:22:09,779 --> 00:22:11,700 And if you're getting a $25 567 00:22:11,700 --> 00:22:12,200 CPM, 568 00:22:12,740 --> 00:22:14,839 the same measuring model, 569 00:22:15,619 --> 00:22:17,634 but it's not. It's not apples and oranges. 570 00:22:17,634 --> 00:22:19,255 You're getting paid for views. 571 00:22:20,355 --> 00:22:22,275 But what is a view? What is the 572 00:22:22,275 --> 00:22:23,335 view determination? 573 00:22:24,434 --> 00:22:26,515 And are you get let's say you're getting 574 00:22:26,515 --> 00:22:27,734 a thousand views, 575 00:22:28,194 --> 00:22:30,440 and you're getting paid $6, 576 00:22:32,019 --> 00:22:33,559 but that same thousand 577 00:22:33,859 --> 00:22:36,119 views that Spotify is counting 578 00:22:36,659 --> 00:22:37,159 is 579 00:22:38,019 --> 00:22:39,159 actually only, 580 00:22:40,259 --> 00:22:41,619 like, 250 581 00:22:41,619 --> 00:22:43,634 downloads, then it would be even. Right? 582 00:22:44,595 --> 00:22:46,434 Again, you know what I mean here. But 583 00:22:46,434 --> 00:22:47,494 there's no transparency 584 00:22:47,795 --> 00:22:49,494 into that, and there's no transparency 585 00:22:50,434 --> 00:22:51,654 in rev share. 586 00:22:53,234 --> 00:22:55,234 That's the thing that blows me away. There's 587 00:22:55,394 --> 00:22:57,414 you don't know how much you're getting. 588 00:22:58,190 --> 00:22:59,630 So these folks that are all that are 589 00:22:59,630 --> 00:23:01,170 earning five times, 590 00:23:02,349 --> 00:23:04,349 maybe Spotify said, okay. We'll just give them 591 00:23:04,349 --> 00:23:05,170 a 100% 592 00:23:06,029 --> 00:23:07,329 and make it look good. 593 00:23:07,630 --> 00:23:10,289 We're we're not gonna take any revenue share. 594 00:23:11,944 --> 00:23:14,265 So, to to make a headline here that, 595 00:23:14,664 --> 00:23:17,484 everything is well. So I I don't trust 596 00:23:17,944 --> 00:23:18,444 anyone, 597 00:23:21,464 --> 00:23:22,525 except for 598 00:23:23,144 --> 00:23:25,724 when I'm doing advertising in my show, 599 00:23:26,029 --> 00:23:28,750 I know what my reporting numbers are. I 600 00:23:28,750 --> 00:23:30,990 know what I'm getting paid for that. I 601 00:23:30,990 --> 00:23:32,690 have a very steady, 602 00:23:33,470 --> 00:23:33,970 consistent, 603 00:23:36,190 --> 00:23:37,250 revenue stream 604 00:23:37,950 --> 00:23:40,029 based upon the performance of my show if 605 00:23:40,190 --> 00:23:42,755 you know, if you're playing advertising game. 606 00:23:45,134 --> 00:23:47,615 And the of course, these concerns obviously comes 607 00:23:47,615 --> 00:23:50,035 from podcast networks and podcast executives 608 00:23:50,414 --> 00:23:52,494 because how many times we're gonna cut the 609 00:23:52,494 --> 00:23:54,819 pie here? So you gotta think about that 610 00:23:54,819 --> 00:23:57,079 again. Now think about this for a second. 611 00:23:57,539 --> 00:24:00,339 So if I go out and do my 612 00:24:00,339 --> 00:24:01,159 own deal, 613 00:24:01,859 --> 00:24:04,339 what do I earn? A 100% of that 614 00:24:04,339 --> 00:24:04,839 deal. 615 00:24:06,099 --> 00:24:08,659 If I have if I'm if I'm the 616 00:24:08,659 --> 00:24:09,159 podcast 617 00:24:09,525 --> 00:24:10,424 ad rep agency 618 00:24:11,125 --> 00:24:13,305 and we're on a fifty fifty split 619 00:24:14,644 --> 00:24:16,805 and the amount of money you showed made 620 00:24:16,965 --> 00:24:18,965 so, okay. On this on this I do 621 00:24:18,965 --> 00:24:20,884 a deal myself. I earn a thousand dollars. 622 00:24:20,884 --> 00:24:23,205 That's all my money. When you use a 623 00:24:23,205 --> 00:24:24,904 agency and it's $50.50, 624 00:24:25,420 --> 00:24:28,160 agency gets 500, you get 500. 625 00:24:28,460 --> 00:24:30,940 So okay. Alright. That's what you signed up 626 00:24:30,940 --> 00:24:32,960 for. You signed up for representation 627 00:24:33,259 --> 00:24:34,480 to do ad split. 628 00:24:34,940 --> 00:24:36,539 And, you know, that's what I hear a 629 00:24:36,539 --> 00:24:38,220 lot of people are on is fifty fifty. 630 00:24:38,220 --> 00:24:39,680 To me, it seems insane 631 00:24:40,024 --> 00:24:42,264 that anyone would agree to a fifty fifty 632 00:24:42,264 --> 00:24:43,644 split to begin with. 633 00:24:44,105 --> 00:24:45,484 We're seventy thirty 634 00:24:46,345 --> 00:24:48,424 when we do an ad deal for a 635 00:24:48,424 --> 00:24:50,605 podcaster. 70% to the podcaster, 636 00:24:51,224 --> 00:24:53,644 30% to us. And, ultimately, 637 00:24:53,944 --> 00:24:55,484 if I'm working with an agency, 638 00:24:56,000 --> 00:24:58,160 I actually only make 15% 639 00:24:58,160 --> 00:24:59,299 because I take 640 00:25:00,480 --> 00:25:02,340 their 15% out of mine. 641 00:25:02,720 --> 00:25:05,119 So that, of a thousand dollars, you're still 642 00:25:05,119 --> 00:25:08,240 getting $850 643 00:25:08,240 --> 00:25:09,759 to me, $150 644 00:25:09,759 --> 00:25:10,820 to the ad agency. 645 00:25:11,984 --> 00:25:14,144 For people to do high volume, I might 646 00:25:14,144 --> 00:25:15,365 do $80.20. 647 00:25:15,984 --> 00:25:16,484 Whereas, 648 00:25:16,785 --> 00:25:18,884 I'm only making 5% 649 00:25:19,184 --> 00:25:20,005 on the deal 650 00:25:20,545 --> 00:25:21,045 because 651 00:25:22,065 --> 00:25:23,045 15% 652 00:25:23,419 --> 00:25:25,660 or more all typically could always go to 653 00:25:25,660 --> 00:25:26,640 the ad agency. 654 00:25:27,500 --> 00:25:29,179 So I take a smaller cut to make 655 00:25:29,179 --> 00:25:31,019 sure the podcaster is good. So we got 656 00:25:31,259 --> 00:25:33,279 so let's use the $50.50 example. 657 00:25:33,660 --> 00:25:35,259 Thousand dollars if I do it on my 658 00:25:35,259 --> 00:25:36,799 own. 500 659 00:25:37,464 --> 00:25:39,704 if I'm doing it with an an ad 660 00:25:39,704 --> 00:25:40,204 agency. 661 00:25:40,904 --> 00:25:42,365 Now let's throw a third 662 00:25:42,984 --> 00:25:45,865 party in there. So your show is wrapped 663 00:25:45,865 --> 00:25:46,365 by 664 00:25:46,984 --> 00:25:49,470 company a b c d f g. Let's 665 00:25:49,470 --> 00:25:51,250 call them Acme Ad Agency. 666 00:25:52,990 --> 00:25:55,089 Their deal with you is $50.50. 667 00:25:56,589 --> 00:25:57,089 Okay. 668 00:25:57,710 --> 00:26:00,109 So of that, let's say you earn let's 669 00:26:00,109 --> 00:26:01,089 just hypothetically 670 00:26:01,390 --> 00:26:03,490 say you earn a thousand dollars 671 00:26:04,204 --> 00:26:04,945 on Spotify. 672 00:26:06,525 --> 00:26:08,144 Spotify sends your 673 00:26:08,924 --> 00:26:11,265 and and Spotify takes their cut. Let's say 674 00:26:11,325 --> 00:26:13,265 their cut at Spotify was 675 00:26:14,125 --> 00:26:14,945 500. 676 00:26:15,325 --> 00:26:16,785 Let's say it's $50.50. 677 00:26:16,845 --> 00:26:17,549 We don't know. 678 00:26:18,509 --> 00:26:20,529 Let's say it's 50. So the ad agency 679 00:26:20,590 --> 00:26:22,049 now gets 500 680 00:26:22,509 --> 00:26:24,130 and you end up with $2.50. 681 00:26:24,350 --> 00:26:25,730 This is where the concern 682 00:26:26,190 --> 00:26:26,690 is. 683 00:26:27,230 --> 00:26:28,130 In the end, 684 00:26:28,590 --> 00:26:29,984 the creator gets 685 00:26:30,384 --> 00:26:30,884 screwed. 686 00:26:32,464 --> 00:26:34,164 So if you do a direct deal, 687 00:26:34,545 --> 00:26:35,845 that's always the best. 688 00:26:36,384 --> 00:26:37,444 Always the best. 689 00:26:37,984 --> 00:26:40,224 If you're doing an ad agency, you're paying 690 00:26:40,224 --> 00:26:42,325 for the pleasure of working with that agency 691 00:26:42,384 --> 00:26:45,299 and whatever that ad revenue split is. 692 00:26:46,240 --> 00:26:48,480 I I was talking with someone recently that 693 00:26:48,480 --> 00:26:50,400 wanted to come in and help us with 694 00:26:50,400 --> 00:26:50,900 programmatic, 695 00:26:52,000 --> 00:26:54,400 a very, very, very big company. And I 696 00:26:54,400 --> 00:26:56,480 said, what's the ad split? And I she 697 00:26:56,480 --> 00:26:58,500 said, fifty fifty. And I'm like, no. 698 00:26:59,595 --> 00:27:02,255 I'm not doing fifty fifty. Are you insane? 699 00:27:04,554 --> 00:27:06,815 Fifty fifty, really, for doing nothing? 700 00:27:08,234 --> 00:27:09,294 Literally nothing. 701 00:27:10,315 --> 00:27:12,075 Yes. They have back end stuff and all 702 00:27:12,075 --> 00:27:15,059 that. I understand, But that's not worth 50%. 703 00:27:17,039 --> 00:27:19,059 Not not no way no how. 704 00:27:22,079 --> 00:27:22,579 So 705 00:27:24,079 --> 00:27:27,200 in the end, the advertising agencies make a 706 00:27:27,200 --> 00:27:29,434 lot of money because they're representing a lot 707 00:27:29,434 --> 00:27:30,174 of podcasters, 708 00:27:30,555 --> 00:27:32,955 and then up the podcasters end up getting 709 00:27:32,955 --> 00:27:35,595 screwed. Now, again, I would be very, very 710 00:27:35,595 --> 00:27:38,075 careful if I'm a podcaster that has a 711 00:27:38,075 --> 00:27:40,315 growing audience and I go to do a 712 00:27:40,315 --> 00:27:43,215 a an ad split deal with a company, 713 00:27:43,619 --> 00:27:45,480 I'm gonna negotiate that split 714 00:27:45,779 --> 00:27:46,759 pretty hard. 715 00:27:48,980 --> 00:27:50,440 If I'm a big enough fish 716 00:27:51,460 --> 00:27:52,519 and I'm delivering 717 00:27:54,500 --> 00:27:57,619 hundreds of thousands of impressions, downloads, whatever you 718 00:27:57,619 --> 00:27:58,759 wanna call them, 719 00:27:59,644 --> 00:28:01,565 I'm not gonna settle for a fifty fifty 720 00:28:01,565 --> 00:28:03,404 split. I'm not probably not gonna settle for 721 00:28:03,404 --> 00:28:04,704 a seventy thirty split. 722 00:28:05,085 --> 00:28:07,424 I'm probably gonna go, like, eighty twenty 723 00:28:10,284 --> 00:28:11,984 because they make it up in volume. 724 00:28:13,325 --> 00:28:14,464 So this is where 725 00:28:14,980 --> 00:28:16,440 the rub comes in. 726 00:28:17,059 --> 00:28:19,319 Because as soon as they go on SPP, 727 00:28:21,779 --> 00:28:22,279 then 728 00:28:22,819 --> 00:28:23,799 the ad agency 729 00:28:24,259 --> 00:28:24,759 loses. 730 00:28:25,220 --> 00:28:27,159 That's why they don't like it. 731 00:28:28,740 --> 00:28:30,634 If you've done the deal direct, which I 732 00:28:30,634 --> 00:28:32,315 don't think you can do unless you're a 733 00:28:32,315 --> 00:28:34,815 big, big podcaster over on Spotify. 734 00:28:38,075 --> 00:28:38,575 So 735 00:28:41,835 --> 00:28:43,559 they're digging into the so all of a 736 00:28:43,720 --> 00:28:44,539 sudden now 737 00:28:45,880 --> 00:28:47,160 and let's let's just, you know 738 00:28:47,799 --> 00:28:48,299 now 739 00:28:49,240 --> 00:28:50,299 media advertiser, 740 00:28:50,600 --> 00:28:54,120 media buyers, media agencies are seeing feeling the 741 00:28:54,120 --> 00:28:54,620 pain 742 00:28:55,640 --> 00:28:58,525 feeling the pain of the o l l 743 00:28:58,525 --> 00:28:59,025 Spotify. 744 00:29:00,445 --> 00:29:03,025 Because what did Spotify do to hosting providers? 745 00:29:03,085 --> 00:29:05,424 Well, they came in and offered free podcasters. 746 00:29:08,684 --> 00:29:09,184 So 747 00:29:10,090 --> 00:29:12,590 certain certain folks you can't compete with free. 748 00:29:14,650 --> 00:29:17,070 They slob all over that free offering, 749 00:29:18,250 --> 00:29:20,670 not knowing what the impact is ultimately. 750 00:29:22,650 --> 00:29:24,750 Oh, that didn't hurt the agencies 751 00:29:25,049 --> 00:29:25,549 then. 752 00:29:26,065 --> 00:29:26,644 Oh, boohoo. 753 00:29:27,505 --> 00:29:30,724 Boohoo podcast hosting company. So sorry for you. 754 00:29:33,424 --> 00:29:33,924 Now 755 00:29:34,785 --> 00:29:37,845 now they're coming after ad agencies money. 756 00:29:41,149 --> 00:29:41,970 So now, 757 00:29:42,349 --> 00:29:43,970 of course, they don't like it. 758 00:29:46,429 --> 00:29:49,409 Because what happens when the podcaster says, okay, 759 00:29:50,109 --> 00:29:52,269 you can represent me on everything except for 760 00:29:52,269 --> 00:29:52,769 Spotify. 761 00:29:54,669 --> 00:29:56,325 Because because we're gonna opt in to the 762 00:29:56,325 --> 00:29:59,525 Spotify partner program, and I'm just gonna get 763 00:29:59,525 --> 00:30:01,684 the check from Spotify. I don't need you 764 00:30:01,684 --> 00:30:02,825 agency anymore. 765 00:30:03,365 --> 00:30:06,325 And let's say 50% of your audience is 766 00:30:06,325 --> 00:30:06,825 with 767 00:30:07,684 --> 00:30:08,184 Spotify, 768 00:30:09,605 --> 00:30:10,744 then the agency 769 00:30:11,099 --> 00:30:13,900 immediately loses 50% of its revenue if it's 770 00:30:13,900 --> 00:30:16,299 not but agency can say, oh, no. No. 771 00:30:16,299 --> 00:30:17,980 No. No. No. We have to have it 772 00:30:17,980 --> 00:30:18,480 all. 773 00:30:20,140 --> 00:30:20,640 But 774 00:30:21,740 --> 00:30:23,579 will they be able to have keep it 775 00:30:23,579 --> 00:30:23,805 all? 776 00:30:24,765 --> 00:30:25,664 So now, 777 00:30:26,605 --> 00:30:27,105 again, 778 00:30:29,404 --> 00:30:31,985 not only did the hosting companies get screwed, 779 00:30:33,884 --> 00:30:35,965 but the agencies are starting to feel the 780 00:30:35,965 --> 00:30:36,329 pinch 781 00:30:39,849 --> 00:30:41,450 too. Wonder if that's the case that's happened 782 00:30:41,450 --> 00:30:42,429 over on YouTube. 783 00:30:46,009 --> 00:30:46,509 So 784 00:30:47,369 --> 00:30:48,829 I might be wrong on this, 785 00:30:50,490 --> 00:30:51,605 but I don't think 786 00:30:52,265 --> 00:30:52,765 I 787 00:30:53,424 --> 00:30:54,085 am. And, 788 00:30:55,265 --> 00:30:56,005 at some 789 00:30:59,184 --> 00:30:59,684 point, 790 00:31:00,865 --> 00:31:03,585 these 800 pound gorillas are gonna cause an 791 00:31:03,585 --> 00:31:04,085 impact, 792 00:31:05,105 --> 00:31:07,049 and And people are gonna start getting laid 793 00:31:07,049 --> 00:31:07,549 off 794 00:31:09,690 --> 00:31:12,569 because the walled gardens are getting the walls 795 00:31:12,569 --> 00:31:13,630 are getting higher. 796 00:31:14,569 --> 00:31:16,910 Much, much, much higher. 797 00:31:20,735 --> 00:31:23,795 So I heard that, our good friends from 798 00:31:26,095 --> 00:31:27,154 what's, I'm 799 00:31:27,455 --> 00:31:29,154 pulling a brain fart here. 800 00:31:29,535 --> 00:31:31,634 It's not in my show notes. It's, 801 00:31:35,609 --> 00:31:37,130 it'll come to me. I'll come back to 802 00:31:37,130 --> 00:31:38,910 it. What what triggered me here 803 00:31:39,529 --> 00:31:40,029 was, 804 00:31:40,970 --> 00:31:43,609 people are working on audio processing quite a 805 00:31:43,609 --> 00:31:44,109 bit. 806 00:31:44,890 --> 00:31:47,335 And, what what's the who am I trying 807 00:31:47,335 --> 00:31:49,755 to think of? I'm this is bad. 808 00:31:50,454 --> 00:31:52,375 I I it's driving me so much. I 809 00:31:52,375 --> 00:31:54,054 can't I can't handle it here. Let me 810 00:31:54,054 --> 00:31:54,714 go to, 811 00:31:55,815 --> 00:31:58,054 Blueberry and go to our partner's page. This 812 00:31:58,054 --> 00:31:59,210 is this is horrible. 813 00:32:02,630 --> 00:32:04,630 Don't you like listen listening to, 814 00:32:05,990 --> 00:32:08,069 a show that doesn't do any editing and 815 00:32:08,069 --> 00:32:09,769 it's, what is that name? 816 00:32:10,230 --> 00:32:12,650 Okay. I'm getting getting close here. 817 00:32:13,705 --> 00:32:15,465 Oh, no. No. No. No. Todd. I don't 818 00:32:15,465 --> 00:32:16,365 want that page. 819 00:32:23,305 --> 00:32:24,365 Where is it? 820 00:32:27,225 --> 00:32:29,539 You know, I'm gonna kick myself here in 821 00:32:29,539 --> 00:32:30,500 a minute when I, 822 00:32:32,500 --> 00:32:34,019 when I remember what the, 823 00:32:34,740 --> 00:32:36,820 what the company's name is. Okay. Let me 824 00:32:36,820 --> 00:32:37,640 go over here. 825 00:32:38,259 --> 00:32:38,759 Yeah. 826 00:32:40,820 --> 00:32:42,525 Okay. I'll figure it out. But, 827 00:32:43,005 --> 00:32:43,505 Auphonic. 828 00:32:47,805 --> 00:32:50,525 I needed Rob here. Auphonic is, introducing stuff 829 00:32:50,525 --> 00:32:51,585 where you can, 830 00:32:52,125 --> 00:32:54,445 have coughs and a bunch of other stuff 831 00:32:54,445 --> 00:32:54,945 removed 832 00:32:55,559 --> 00:32:57,720 from the audio. I I'm a big big 833 00:32:57,720 --> 00:33:00,380 big big big big fan of a phonic 834 00:33:01,240 --> 00:33:03,079 in a big big way. And, 835 00:33:05,079 --> 00:33:06,359 I'm, I'm really, 836 00:33:06,759 --> 00:33:08,714 really pleased with this. So we'll see. 837 00:33:09,174 --> 00:33:11,654 We'll probably do some experiments. We're integrated with 838 00:33:11,654 --> 00:33:13,194 Auphonic for our media mastering. 839 00:33:14,214 --> 00:33:16,775 So is Buzzsprout. They use Auphonic as well. 840 00:33:16,775 --> 00:33:18,234 They call it, magic 841 00:33:18,615 --> 00:33:21,019 mastering or whatever, but we both use the 842 00:33:21,019 --> 00:33:23,339 same company for the media mastering services for 843 00:33:23,339 --> 00:33:24,000 our customers. 844 00:33:25,980 --> 00:33:28,059 They're they're the they're the best in my 845 00:33:28,059 --> 00:33:28,559 opinion. 846 00:33:29,259 --> 00:33:31,660 So if they've got these new features, I 847 00:33:31,660 --> 00:33:33,099 might be able to turn some of this 848 00:33:33,099 --> 00:33:35,660 on for podcasters, but we definitely wanna test 849 00:33:35,660 --> 00:33:39,015 it and make sure that, the audio really 850 00:33:39,154 --> 00:33:41,394 sounds real. Maybe it'll be an option to 851 00:33:41,394 --> 00:33:43,794 turn that those types of features on within 852 00:33:43,794 --> 00:33:45,575 our platform. We'll have to see. 853 00:33:46,194 --> 00:33:48,674 But pretty excited about this stuff that Auphonic 854 00:33:48,674 --> 00:33:49,335 is doing. 855 00:33:51,075 --> 00:33:52,440 We know that ApocketCast 856 00:33:52,820 --> 00:33:53,299 added, 857 00:33:54,900 --> 00:33:56,599 generated and creator transcripts. 858 00:33:57,859 --> 00:33:58,680 Auto generated 859 00:33:59,140 --> 00:34:01,880 ads auto generated and creator transcripts. 860 00:34:02,660 --> 00:34:05,444 Their player now shows transcripts when available. And 861 00:34:05,444 --> 00:34:08,085 for plus subscribers, it auto generates them for 862 00:34:08,085 --> 00:34:08,905 any episode, 863 00:34:09,764 --> 00:34:10,744 boosting accessibility 864 00:34:11,684 --> 00:34:14,085 for deaf and hard of hearing. So Pocket 865 00:34:14,085 --> 00:34:16,885 Cast continues to do cool things. They've obviously 866 00:34:16,885 --> 00:34:17,864 added Podroll. 867 00:34:18,659 --> 00:34:20,739 So if you are a podcaster and your 868 00:34:20,739 --> 00:34:22,440 podcast host does not 869 00:34:22,980 --> 00:34:24,199 have the Podroll, 870 00:34:24,980 --> 00:34:27,859 feature, so sorry for you. Definitely go over 871 00:34:27,859 --> 00:34:29,799 to podcastindex.org. 872 00:34:30,179 --> 00:34:32,179 Click on the apps button, and then you 873 00:34:32,179 --> 00:34:33,554 can see which host, 874 00:34:34,755 --> 00:34:35,255 provide, 875 00:34:36,034 --> 00:34:38,295 PodRoll. Blueberry is one of those. 876 00:34:38,755 --> 00:34:40,594 There's a few of us. Not all of 877 00:34:40,594 --> 00:34:40,914 the, 878 00:34:41,394 --> 00:34:43,734 companies that have been, playing in the podcasting 879 00:34:43,795 --> 00:34:46,034 two point o space have done it. I 880 00:34:46,034 --> 00:34:47,175 believe that 881 00:34:48,994 --> 00:34:51,440 Buzz Sprout did because they're the one that 882 00:34:51,440 --> 00:34:52,659 thought about implementing 883 00:34:52,960 --> 00:34:55,199 that. I don't think rss.com 884 00:34:55,199 --> 00:34:57,280 has it yet. Anyway, you'll have to go 885 00:34:57,280 --> 00:34:59,760 over to the list and, and take a 886 00:34:59,760 --> 00:35:00,260 look. 887 00:35:03,039 --> 00:35:03,539 The 888 00:35:04,005 --> 00:35:07,065 Podcast Marketing Academy 2025 trends report 889 00:35:07,764 --> 00:35:08,264 says 890 00:35:09,284 --> 00:35:11,924 their survey reveals 55% of shows shrink in 891 00:35:11,924 --> 00:35:14,164 listenership this year. Well, we did not see 892 00:35:14,164 --> 00:35:14,664 that. 893 00:35:15,204 --> 00:35:16,664 They had to did a survey. 894 00:35:17,699 --> 00:35:19,239 We have actual data. 895 00:35:21,380 --> 00:35:23,000 It it is not down. 896 00:35:24,980 --> 00:35:26,839 They said 18% doubled. 897 00:35:28,339 --> 00:35:30,519 We're we're seeing strong growth 898 00:35:30,820 --> 00:35:32,440 across all shows. 899 00:35:33,545 --> 00:35:35,625 I mean, really all shows. They think that 900 00:35:35,625 --> 00:35:36,125 the, 901 00:35:37,144 --> 00:35:39,005 the business interview formats 902 00:35:39,784 --> 00:35:41,484 were, were the strongest, 903 00:35:43,784 --> 00:35:44,844 up five percent. 904 00:35:45,860 --> 00:35:47,619 So, again, I don't know how they got 905 00:35:47,619 --> 00:35:48,360 this data. 906 00:35:48,660 --> 00:35:49,860 They said 55% 907 00:35:49,860 --> 00:35:52,019 of shows shrank in listenership. We we have 908 00:35:52,019 --> 00:35:52,840 not seen 909 00:35:53,460 --> 00:35:55,640 that at all because here's the deal. 910 00:35:56,099 --> 00:35:56,760 The number 911 00:35:57,940 --> 00:35:58,679 of shows 912 00:36:00,704 --> 00:36:01,924 being active 913 00:36:02,704 --> 00:36:06,304 are are really not growing that that that 914 00:36:06,304 --> 00:36:06,804 well. 915 00:36:07,264 --> 00:36:08,164 They're active. 916 00:36:08,784 --> 00:36:10,885 You know, the the number still 917 00:36:11,344 --> 00:36:13,360 if we look at the running average right 918 00:36:13,360 --> 00:36:15,059 now let me load this up here, 919 00:36:16,320 --> 00:36:18,480 so that I can give you the the 920 00:36:18,480 --> 00:36:20,260 acts the the the actuals. 921 00:36:22,719 --> 00:36:24,480 Oh my god. Come on, Todd. I click 922 00:36:24,480 --> 00:36:26,500 on this wrong. Let's go back here. 923 00:36:27,105 --> 00:36:28,405 Currently, in the last, 924 00:36:28,945 --> 00:36:31,525 thirty days, only 348,000 925 00:36:32,065 --> 00:36:33,125 shows have updated. 926 00:36:33,905 --> 00:36:35,284 That is that's down. 927 00:36:36,864 --> 00:36:39,119 Three only 348,000. 928 00:36:40,640 --> 00:36:42,320 The last three days is not bad. A 929 00:36:42,320 --> 00:36:43,360 106,000, 930 00:36:43,360 --> 00:36:46,240 that stays about right. And that that's always 931 00:36:46,240 --> 00:36:48,180 stayed about at a 100 k. 932 00:36:48,640 --> 00:36:50,800 Past ten days is two thirty five. Thirty 933 00:36:50,800 --> 00:36:52,640 days is three forty. Yeah. I know someone's 934 00:36:52,640 --> 00:36:53,780 got a chart somewhere. 935 00:36:54,125 --> 00:36:57,085 Sixty day average is 427,000 936 00:36:57,085 --> 00:36:57,585 shows. 937 00:36:58,045 --> 00:36:59,585 But even if you extend that 938 00:37:00,125 --> 00:37:02,764 out to ninety days, only 484,000 939 00:37:02,764 --> 00:37:04,704 shows have have published an episode. 940 00:37:06,844 --> 00:37:10,219 So but, again, shows that published an episode 941 00:37:10,219 --> 00:37:11,440 in the last three, 942 00:37:11,739 --> 00:37:12,239 ten, 943 00:37:12,539 --> 00:37:13,440 thirty days. 944 00:37:14,380 --> 00:37:14,880 So 945 00:37:15,820 --> 00:37:17,579 what is the number? What is the number 946 00:37:17,579 --> 00:37:19,900 of active shows? I I'm gonna contend the 947 00:37:19,900 --> 00:37:21,885 number of active shows is around still around 948 00:37:21,885 --> 00:37:23,025 400,000. 949 00:37:24,605 --> 00:37:25,105 So 950 00:37:25,485 --> 00:37:27,025 if we think about that, 951 00:37:27,485 --> 00:37:30,204 and yet the according to all reports and 952 00:37:30,204 --> 00:37:32,684 everything that everyone is saying and all Edison 953 00:37:32,684 --> 00:37:33,744 and everyone else, 954 00:37:34,445 --> 00:37:35,824 listenership is up. 955 00:37:36,289 --> 00:37:38,929 So, of course, listenership is focused. A lot 956 00:37:38,929 --> 00:37:40,690 of listeners are on all the top shows, 957 00:37:40,690 --> 00:37:43,089 but there is this trickle down effect, and 958 00:37:43,089 --> 00:37:44,230 we've seen that. 959 00:37:45,889 --> 00:37:47,030 Very few shows 960 00:37:47,409 --> 00:37:49,409 have have grown. Now my show Geek News 961 00:37:49,409 --> 00:37:51,589 Central had a little drop over the past 962 00:37:52,034 --> 00:37:54,054 three months, but for the whole year, 963 00:37:55,155 --> 00:37:55,974 I'm up. 964 00:37:57,554 --> 00:37:58,534 I really am. 965 00:37:59,234 --> 00:37:59,734 So 966 00:38:01,954 --> 00:38:04,194 but on average, we can see and I'll 967 00:38:04,194 --> 00:38:05,849 have to ask the team to post some 968 00:38:05,849 --> 00:38:07,769 numbers and see if we can do some 969 00:38:07,769 --> 00:38:09,690 month to month averages and and see what 970 00:38:09,690 --> 00:38:11,529 the actual number is. But I just go 971 00:38:11,529 --> 00:38:13,929 in and I see these increasing lines of 972 00:38:13,929 --> 00:38:16,510 almost every show I look at and podcasters 973 00:38:16,730 --> 00:38:18,109 I talk to, they're growing. 974 00:38:18,409 --> 00:38:22,074 And they're not growing, like, 35, 40%, 975 00:38:22,214 --> 00:38:25,434 but, you know, three, five, six, 7%, 976 00:38:25,815 --> 00:38:26,635 10%. 977 00:38:27,494 --> 00:38:29,355 And maybe you don't think that's good, 978 00:38:29,815 --> 00:38:32,875 but you compound that year after year, 979 00:38:33,655 --> 00:38:35,114 it's it's a pretty good number. 980 00:38:35,949 --> 00:38:36,269 So, 981 00:38:37,869 --> 00:38:39,489 I don't know. What do you consider 982 00:38:40,110 --> 00:38:40,929 a respectable 983 00:38:41,869 --> 00:38:42,769 growth rate? 984 00:38:45,390 --> 00:38:48,369 Now I never expected ever to see a 985 00:38:48,429 --> 00:38:48,929 Walmart 986 00:38:49,230 --> 00:38:50,210 having a 987 00:38:51,644 --> 00:38:52,465 podcast studio. 988 00:38:52,925 --> 00:38:54,625 But, apparently, in Franklin, Tennessee, 989 00:38:55,644 --> 00:38:57,985 the Walmart there has opened six 990 00:38:58,445 --> 00:39:01,965 on six on-site Dolby Atmos ready studios for 991 00:39:01,965 --> 00:39:04,304 podcast and podcast and live streams. 992 00:39:05,869 --> 00:39:08,269 So no idea how much they cost to 993 00:39:08,269 --> 00:39:08,769 use, 994 00:39:09,630 --> 00:39:11,730 or anything more than that, but 995 00:39:12,110 --> 00:39:13,010 interesting indeed. 996 00:39:18,910 --> 00:39:20,510 What else do I have in my stack 997 00:39:20,510 --> 00:39:21,965 today here? So VidCon 998 00:39:22,265 --> 00:39:25,244 just happened. A number of podcasters attended VidCon, 999 00:39:26,184 --> 00:39:28,285 last week under a Spotify sponsorship. 1000 00:39:29,385 --> 00:39:30,925 I was seeing a little 1001 00:39:31,305 --> 00:39:32,364 bit on 1002 00:39:33,960 --> 00:39:35,340 social about VidCon. 1003 00:39:36,359 --> 00:39:38,519 Now back before used to be a pretty 1004 00:39:38,519 --> 00:39:39,340 big event. 1005 00:39:40,199 --> 00:39:40,699 So 1006 00:39:42,679 --> 00:39:44,679 but if anyone win, I'd love I'd love 1007 00:39:44,679 --> 00:39:45,340 to hear, 1008 00:39:46,280 --> 00:39:47,019 from you, 1009 00:39:47,960 --> 00:39:48,460 indeed. 1010 00:39:50,015 --> 00:39:51,375 So but, you know, a lot of stuff 1011 00:39:51,375 --> 00:39:53,614 going on. I I think the summer is, 1012 00:39:53,614 --> 00:39:55,954 you know, summer is here. Europe is starting 1013 00:39:56,015 --> 00:39:56,515 to, 1014 00:39:57,454 --> 00:39:59,074 to to throttle back. 1015 00:39:59,775 --> 00:40:00,255 And, 1016 00:40:00,815 --> 00:40:02,094 for the summer, you know, a lot of 1017 00:40:02,094 --> 00:40:04,414 people go on vacation in Europe in, in 1018 00:40:04,414 --> 00:40:06,530 the summer. That's to be to be fully 1019 00:40:06,590 --> 00:40:07,090 expected. 1020 00:40:08,429 --> 00:40:09,730 But we're not seeing, 1021 00:40:10,750 --> 00:40:11,410 a drop 1022 00:40:12,110 --> 00:40:12,610 in, 1023 00:40:15,150 --> 00:40:17,170 we're not seeing a drop in the, 1024 00:40:19,150 --> 00:40:20,565 in totals at all. 1025 00:40:23,045 --> 00:40:24,824 I think one thing that I missed, 1026 00:40:25,684 --> 00:40:27,545 in the story about Germany, 1027 00:40:31,045 --> 00:40:33,925 the women are are outpacing the men. They're 1028 00:40:33,925 --> 00:40:34,984 listening to podcast. 1029 00:40:35,670 --> 00:40:37,589 And I tell you, the ladies, far as 1030 00:40:37,589 --> 00:40:39,049 creation standpoint goes, 1031 00:40:39,589 --> 00:40:41,909 it it's it's almost a dead heat at 1032 00:40:41,909 --> 00:40:42,650 this point, 1033 00:40:43,589 --> 00:40:44,469 from a, 1034 00:40:46,630 --> 00:40:48,730 from a new creation standpoint. 1035 00:40:50,074 --> 00:40:53,135 I keep showing seeing shows that come in, 1036 00:40:53,674 --> 00:40:54,174 and 1037 00:40:55,034 --> 00:40:56,954 immediately, it's like I look okay. Is this 1038 00:40:56,954 --> 00:40:59,434 a man or a woman? And and, the 1039 00:40:59,434 --> 00:41:01,835 number of solo shows, also we're seeing increase 1040 00:41:01,835 --> 00:41:03,614 in solo shows, which is interesting. 1041 00:41:05,250 --> 00:41:07,809 So, anyway and did you see anything interesting 1042 00:41:07,809 --> 00:41:09,670 I should have talked about this week? 1043 00:41:10,130 --> 00:41:11,809 Was there something here that I that I 1044 00:41:11,809 --> 00:41:14,210 should have covered it? I should have covered, 1045 00:41:14,210 --> 00:41:15,429 not covered it. 1046 00:41:16,530 --> 00:41:18,130 Rob will be back with us next week, 1047 00:41:18,130 --> 00:41:19,904 and I heard some of you. 1048 00:41:20,605 --> 00:41:22,224 I heard from some of you, 1049 00:41:23,404 --> 00:41:24,464 via email, 1050 00:41:24,764 --> 00:41:25,164 and, 1051 00:41:25,884 --> 00:41:28,444 some of you were very surprised in, some 1052 00:41:28,444 --> 00:41:29,664 things Rob said, 1053 00:41:31,244 --> 00:41:32,304 two shows ago. 1054 00:41:32,989 --> 00:41:33,469 And, 1055 00:41:33,869 --> 00:41:35,469 you know, I think we all got a 1056 00:41:35,469 --> 00:41:37,789 a little bit of chuckle. Yes. Audio is 1057 00:41:37,789 --> 00:41:38,449 is still 1058 00:41:38,829 --> 00:41:39,329 fantastic. 1059 00:41:44,109 --> 00:41:44,510 But, 1060 00:41:44,909 --> 00:41:46,909 you know, we'll we'll see. You know? The 1061 00:41:46,909 --> 00:41:48,944 the video messaging is strong, 1062 00:41:49,565 --> 00:41:52,605 across many, many different places. But I think 1063 00:41:52,605 --> 00:41:55,964 if you go look at, Blueberry and you 1064 00:41:55,964 --> 00:41:56,764 look at, 1065 00:41:57,244 --> 00:41:58,545 what Apple did, 1066 00:41:59,964 --> 00:42:01,724 it's probably a blog post we put out 1067 00:42:01,724 --> 00:42:02,224 in 1068 00:42:02,525 --> 00:42:04,840 the June, 1069 00:42:04,840 --> 00:42:07,900 and the Apple Podcast share was dramatically 1070 00:42:08,440 --> 00:42:08,940 up. 1071 00:42:09,960 --> 00:42:11,880 The main numbers we had, we they they 1072 00:42:11,880 --> 00:42:13,340 show saw a huge 1073 00:42:13,719 --> 00:42:14,219 surge. 1074 00:42:14,599 --> 00:42:16,599 We'll see what they end up being for 1075 00:42:16,599 --> 00:42:17,099 July. 1076 00:42:18,614 --> 00:42:20,375 You know, it it varies a little bit, 1077 00:42:20,375 --> 00:42:22,215 but they had a unusual boost. Matter of 1078 00:42:22,215 --> 00:42:22,454 fact, 1079 00:42:23,255 --> 00:42:24,695 we had to go back. We did a 1080 00:42:24,695 --> 00:42:26,855 audit to make sure that there was not, 1081 00:42:27,094 --> 00:42:27,574 something, 1082 00:42:27,894 --> 00:42:30,074 reporting as it should not be or something 1083 00:42:30,440 --> 00:42:31,579 categorized incorrectly. 1084 00:42:32,039 --> 00:42:35,180 And, yeah, Apple had a huge surge in 1085 00:42:35,400 --> 00:42:38,039 in listeners in May. So say what you 1086 00:42:38,039 --> 00:42:38,539 will 1087 00:42:39,880 --> 00:42:41,740 about where people listen 1088 00:42:42,534 --> 00:42:43,114 to podcast, 1089 00:42:43,974 --> 00:42:44,474 and, 1090 00:42:45,655 --> 00:42:46,635 Apple remains 1091 00:42:47,014 --> 00:42:49,034 king of the hill in my opinion. 1092 00:42:50,534 --> 00:42:52,155 I know my personal show, 1093 00:42:52,454 --> 00:42:53,514 my tech show. 1094 00:42:53,815 --> 00:42:54,554 You know, 1095 00:42:54,934 --> 00:42:55,949 be quite frank. 1096 00:42:57,070 --> 00:42:57,889 It's like 1097 00:42:58,750 --> 00:43:00,609 less than 1% on Spotify, 1098 00:43:01,309 --> 00:43:03,869 and that's being kind, but it's a tech 1099 00:43:03,869 --> 00:43:04,369 show. 1100 00:43:04,989 --> 00:43:07,309 And people are not really listening to tech 1101 00:43:07,309 --> 00:43:08,609 shows on Spotify. 1102 00:43:09,789 --> 00:43:11,730 I get my biggest bang out of Twitter 1103 00:43:12,635 --> 00:43:14,315 or x. Yeah. And that's supposed to call 1104 00:43:14,315 --> 00:43:16,094 it Twitter anymore. X. Right? 1105 00:43:16,875 --> 00:43:17,375 But, 1106 00:43:18,074 --> 00:43:19,994 we'll see. We'll see where where the where 1107 00:43:19,994 --> 00:43:22,795 the where things go. We're getting ready to, 1108 00:43:22,954 --> 00:43:25,534 go into live beta of our guestmatch.pro 1109 00:43:25,835 --> 00:43:26,335 website. 1110 00:43:27,380 --> 00:43:29,380 There's some, bonus stuff. Anyone that wants to 1111 00:43:29,380 --> 00:43:30,739 get in there early and sign up for 1112 00:43:30,739 --> 00:43:32,420 the beta, we're probably gonna be on about 1113 00:43:32,420 --> 00:43:33,239 a three month, 1114 00:43:34,420 --> 00:43:36,440 free offering as we're building, 1115 00:43:37,539 --> 00:43:38,039 creators. 1116 00:43:38,500 --> 00:43:39,880 It's not just a podcasting 1117 00:43:40,260 --> 00:43:42,944 matching service. It's a creator platform. 1118 00:43:43,804 --> 00:43:46,525 And, we'll be looking to, if you're you 1119 00:43:46,525 --> 00:43:48,944 run an agency and you're you're representing, 1120 00:43:50,605 --> 00:43:52,704 podcasters and trying to find them, 1121 00:43:53,164 --> 00:43:54,545 all Blueberry podcasters, 1122 00:43:55,324 --> 00:43:57,389 that have a hosting account with us get 1123 00:43:57,630 --> 00:43:58,130 access 1124 00:43:58,829 --> 00:44:00,349 to guestmatch.pro 1125 00:44:00,349 --> 00:44:01,329 for free. 1126 00:44:02,349 --> 00:44:04,130 They can create a guest 1127 00:44:04,429 --> 00:44:05,329 or a, 1128 00:44:05,750 --> 00:44:06,170 a 1129 00:44:06,589 --> 00:44:08,529 well, creator and guest profile. 1130 00:44:09,150 --> 00:44:11,684 So, that's that's forthcoming from us. We got 1131 00:44:11,684 --> 00:44:13,465 some other exciting stuff coming too. 1132 00:44:14,885 --> 00:44:17,844 Lots moving. Matter of fact, I've spent about 1133 00:44:17,844 --> 00:44:19,364 five hours today doing, 1134 00:44:20,405 --> 00:44:22,565 sprint planning for the next two weeks, and 1135 00:44:22,565 --> 00:44:24,724 sprint planning for me normally takes about two, 1136 00:44:24,724 --> 00:44:25,864 two and a half hours. 1137 00:44:26,440 --> 00:44:28,280 So we're wrapping up some loose ends and 1138 00:44:28,280 --> 00:44:29,420 a whole bunch of stuff. 1139 00:44:31,079 --> 00:44:33,480 But as always, you can support the show 1140 00:44:33,480 --> 00:44:34,940 by, by boosting. 1141 00:44:35,480 --> 00:44:37,079 We appreciate it when you do for those 1142 00:44:37,079 --> 00:44:38,295 of you that are still 1143 00:44:39,414 --> 00:44:41,094 using the podcasting2 1144 00:44:41,094 --> 00:44:43,275 apps at podcastapps.com. 1145 00:44:43,655 --> 00:44:44,855 I do wanna thank, 1146 00:44:45,255 --> 00:44:47,174 Mike Dell for his 20,000 1147 00:44:47,174 --> 00:44:47,674 boost 1148 00:44:48,135 --> 00:44:50,630 and, Darren Schwartz for coming in here here 1149 00:44:50,630 --> 00:44:52,390 and boosting by the minute along with a 1150 00:44:52,390 --> 00:44:53,910 number of other of you. Hey. This was 1151 00:44:54,070 --> 00:44:56,090 that, Darren, that 50 sats, 1152 00:44:56,630 --> 00:44:58,730 a minute was fantastic, my friend. 1153 00:45:00,390 --> 00:45:03,130 You you love the episode YouTube isn't podcasting's 1154 00:45:03,510 --> 00:45:04,789 king. That that one, 1155 00:45:05,114 --> 00:45:05,934 thank you for, 1156 00:45:06,554 --> 00:45:09,054 those those sats per minute. And Darren Schwartz, 1157 00:45:10,315 --> 00:45:12,954 I think you're the number one, supporter of 1158 00:45:12,954 --> 00:45:15,675 this show when it comes to streaming sats. 1159 00:45:15,675 --> 00:45:16,974 Also, if you wanna donate, 1160 00:45:17,514 --> 00:45:20,255 you wanna throw us a few, shackles, go. 1161 00:45:20,440 --> 00:45:23,500 Well, we got a PayPal link at thenewmediashow.com. 1162 00:45:23,559 --> 00:45:24,780 So stay subscribed. 1163 00:45:25,320 --> 00:45:27,000 Thank you for being here. And I'm gonna 1164 00:45:27,000 --> 00:45:29,400 say subscribe because I'm old school, and I 1165 00:45:29,400 --> 00:45:30,300 can do that. 1166 00:45:30,920 --> 00:45:33,559 And thank you for for subscribing to the 1167 00:45:33,559 --> 00:45:35,945 show. And if you wanna call it follow, 1168 00:45:35,945 --> 00:45:37,965 that's fine, but thank you for being here. 1169 00:45:38,025 --> 00:45:39,465 Rob and I will be back next week. 1170 00:45:39,465 --> 00:45:40,824 I don't wanna waste your time. We'll get 1171 00:45:40,824 --> 00:45:41,565 out of here. 1172 00:45:42,585 --> 00:45:43,085 And, 1173 00:45:44,505 --> 00:45:45,005 anyway, 1174 00:45:45,945 --> 00:45:47,864 we're gonna continue to develop the show as 1175 00:45:47,864 --> 00:45:48,570 time goes on, 1176 00:45:49,210 --> 00:45:49,610 and, 1177 00:45:50,010 --> 00:45:53,230 the format is, definitely in flux right now. 1178 00:45:53,449 --> 00:45:55,210 But it's been my pleasure. You all take 1179 00:45:55,210 --> 00:45:57,769 care. Stay safe. Go over to newmediashow.com. 1180 00:45:57,769 --> 00:45:59,309 Everyone take care. Bye bye.