WEBVTT

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[SPOT] 
WEISHUNG LIU: Hey, listeners. I’m Weishung Liu,&nbsp;
principal PM manager with Microsoft Research and&nbsp;&nbsp;

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today’s podcast guest. Before we get started, I&nbsp;
want to tell you about Microsoft Research Forum.&nbsp;&nbsp;

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It’s a series of discussions and talks examining&nbsp;
how the rapid advances in AI are impacting science&nbsp;&nbsp;

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and technology research. The next episode is&nbsp;
June 4, and colleagues of mine from around&nbsp;&nbsp;

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Microsoft Research are participating. I highly&nbsp;
recommend checking it out. You can learn more&nbsp;&nbsp;

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and register now at aka.ms/MyResearchForum.&nbsp;
All right, here’s today’s show …  [END OF SPOT]

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[TEASER]
[MUSIC PLAYS UNDER DIALOGUE] 

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WEISHUNG LIU: I've always felt like I want the&nbsp;
things that I work on to create joy in people.&nbsp;&nbsp;

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… The fact that I can still be here and create&nbsp;
impact and do meaningful work and, you know, work&nbsp;&nbsp;

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on things that create joy and positively impact&nbsp;
society, it speaks to me like stories speak to me.
[TEASER ENDS]

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JOHANNES GEHRKE:&nbsp;Microsoft Research works at the cutting edge.&nbsp;
But how much do we know about the people behind&nbsp;&nbsp;

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the science and technology that we create? This&nbsp;
is What’s Your Story, and I’m Johannes Gehrke.&nbsp;&nbsp;

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In my 10 years with Microsoft, across product&nbsp;
and research, I’ve been continuously excited&nbsp;&nbsp;

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and inspired by the people I work with, and I’m&nbsp;
curious about how they became the talented and&nbsp;&nbsp;

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passionate people they are today. So I sat down&nbsp;
with some of them. Now, I’m sharing their stories&nbsp;&nbsp;

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with you. In this podcast series, you’ll hear from&nbsp;
them about how they grew up, the critical choices&nbsp;&nbsp;

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that shaped their lives, and their advice&nbsp;
to others looking to carve a similar path.

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[MUSIC FADES]

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In this episode, I’m talking with Principal PM&nbsp;
Manager Weishung Liu. Wei has used her love of&nbsp;&nbsp;

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storytelling and interest in people and their&nbsp;
motivations to deliver meaningful products and&nbsp;&nbsp;

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customer experiences. This includes the creation&nbsp;
of a successful line of Disney plush toys&nbsp;&nbsp;

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and contributions to the satellite internet system&nbsp;
Starlink. With Microsoft, she helped develop Watch&nbsp;&nbsp;

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For, a real-time video analytics platform that&nbsp;
has gone on to enhance gaming via streaming&nbsp;&nbsp;

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highlights and to support content moderation in&nbsp;
products such as Xbox. Today, she’s facilitating&nbsp;&nbsp;

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connections and devising strategies to empower&nbsp;
teams within Microsoft Research to maximize&nbsp;&nbsp;

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their reach. Here’s my conversation with Wei,&nbsp;
beginning with her childhood in Silicon Valley. 
 &nbsp;

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JOHANNES GEHRKE: Hi, Wei. Welcome to What's&nbsp;
your Story. You're our principal PM manager&nbsp;&nbsp;

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here in the lab, and we'll talk in a little while&nbsp;
about, you know, what you're doing here right now,&nbsp;&nbsp;

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but maybe let's start with, how did you&nbsp;
actually end up in tech? Where did you grow up?

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WEISHUNG LIU: Oh, wow. OK. So this&nbsp;
is a very long, long and, like,&nbsp;&nbsp;

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nonlinear story about how I got into&nbsp;
tech. So I grew up in Silicon Valley,&nbsp;&nbsp;

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which one would assume means just, like, oh,&nbsp;
yes, you grew up in Silicon Valley; therefore,&nbsp;&nbsp;

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you must be in the STEM field, and therefore,&nbsp;
you will be in tech for the rest of your life.

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GEHRKE: Yep, that's, sort&nbsp;
of, a too familiar a story.

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LIU: That's a very linear story. And I totally&nbsp;
actually wanted to rebel against that whole notion&nbsp;&nbsp;

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of going into tech. So I grew up in Silicon Valley&nbsp;
and thought, like, man, I want to not do STEM.

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GEHRKE: So did your parents want you to be&nbsp;
either a doctor or engineer? Is that the ... ?

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LIU: Absolutely. It was either a doctor, engineer,&nbsp;&nbsp;

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or lawyer. So thankfully my sister went the&nbsp;
PhD in psychology route, so she, kind of,&nbsp;&nbsp;

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checked that box for us. And so I was a&nbsp;
little bit more free to pursue my very,&nbsp;&nbsp;

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very, very wide variety of interests. So a little&nbsp;
bit of personal information about me. So I grew&nbsp;&nbsp;

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up a very sick child, and so I was hospitalized&nbsp;
a lot. I was in the ER a lot. But that actually&nbsp;&nbsp;

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afforded me a lot of opportunities to be, sort&nbsp;
of, an indoor-only child of reading and playing&nbsp;&nbsp;

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video games and all sorts of things that I&nbsp;
would say, like, expanded my worldview. Like,&nbsp;&nbsp;

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it was just all sorts of different stories. Like,&nbsp;
reading has stories; video games have stories.

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GEHRKE: Tell us a story about reading&nbsp;
and a story about video games. What were your favorite set of books?

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LIU: Oh my goodness …

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I was really interested in, like, historical&nbsp;
fiction at the time. One book that I remember&nbsp;&nbsp;

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reading about—oh my gosh, it's a very famous book,&nbsp;
and I don't remember the name anymore. However,&nbsp;&nbsp;

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it was about a young girl's perspective of&nbsp;
being, living in an internment camp, the Japanese&nbsp;&nbsp;

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internment camps, back during World War II, I&nbsp;
believe, after Pearl Harbor. And it was just kind&nbsp;&nbsp;

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of her diary and her perspective. It was almost&nbsp;
like Diary of Anne Frank but from a Japanese&nbsp;&nbsp;

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American girl's perspective instead. And I just&nbsp;
loved, kind of, reading about different viewpoints&nbsp;&nbsp;

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and different eras and trying to understand,&nbsp;
like, where do we overlap, how do things change&nbsp;&nbsp;

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over time, how does history repeat itself&nbsp;
in some ways? And, and I love that. And then&nbsp;&nbsp;

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video games. So I was really into Japanese RPGs&nbsp;
back in the day. So it's funny. I started ... my&nbsp;&nbsp;

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first console was a Mattel Intellivision II,&nbsp;
and then it gradually went up to like Nintendo,&nbsp;&nbsp;

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Super Nintendo, all those, all those consoles. But&nbsp;
I had a friend who I used to play RPGs with ...

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GEHRKE: So these were network&nbsp;
RPGs or individual RPGs?

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LIU: These were individual RPGs. This is, you&nbsp;
know, when I was around 10, the internet appeared,&nbsp;&nbsp;

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so it probably dates me a little bit. Every&nbsp;
time a new RPG came out like by—the company is&nbsp;&nbsp;

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now called Square Enix but back then it was called&nbsp;
SquareSoft—or Nintendo like Zelda, he and I would&nbsp;&nbsp;

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immediately go out and buy the game or, you know,&nbsp;
convince our parents at the time to buy the game,&nbsp;&nbsp;

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and then we would compete. So, like, this is&nbsp;
not couch co-op; he was actually in Texas.

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GEHRKE: Like long-distance co-op?

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LIU: This is long-distance, long-distance gaming&nbsp;&nbsp;

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where we would compete to see&nbsp;
who would beat the game first.

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GEHRKE: Wow.

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LIU: No, you're not allowed to use&nbsp;
walkthroughs. And he almost always beat me.

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GEHRKE: But these games are&nbsp;
like 60-hour, 80-hour games?

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LIU: Yeah, like 60- or 80-hour&nbsp;
games, but, like, you know,&nbsp;&nbsp;

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we got so good at them that, well, you had&nbsp;
to figure out like how do you, kind of,&nbsp;&nbsp;

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bypass and get through the main quest&nbsp;
as fast as possible. So that was always—

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GEHRKE: So any of the side quests&nbsp;
and things like that just ... ?

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LIU: Yeah, oh, yeah, no. So I'm actually a huge&nbsp;
completionist, though, so I'd always go back after&nbsp;&nbsp;

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and do all the side quests to get, you know,&nbsp;
we'll just say "100 percent" achievement. I'm&nbsp;&nbsp;

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a little bit of an achievement machine that&nbsp;
way. But so, like, that kind of stuff was&nbsp;&nbsp;

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always super fun for me. And so I spent so&nbsp;
much of my time then—because I was, kind of,&nbsp;&nbsp;

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more homebound a lot—just exploring&nbsp;
and being curious about things. And,&nbsp;&nbsp;

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and that got me into art and into&nbsp;
design, and I thought, man, I'm&nbsp;&nbsp;

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going to be an architect someday because I love&nbsp;
designing experiences, like spaces for people.

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GEHRKE: You thought at that&nbsp;
point in time like a real,&nbsp;&nbsp;

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like a building architect or an architect&nbsp;
for like virtual worlds or so ... ?

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LIU: No, real, like a real physical space that&nbsp;
people inhabit and experience. And so, like,&nbsp;&nbsp;

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I avoided as much STEM as I could in school.&nbsp;
I couldn't, just due to where I lived and grew&nbsp;&nbsp;

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up and the high school requirements that I had.&nbsp;
But the minute I went to college, which happened&nbsp;&nbsp;

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to be at the University of Washington,&nbsp;
which has a great architecture program,&nbsp;&nbsp;

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I was like, I'm never going to&nbsp;
take another STEM class in my life.

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GEHRKE: So you enrolled as an architecture major?

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LIU: I enrolled as an architecture major, and&nbsp;
I was like, I will do what we would call the&nbsp;&nbsp;

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"natural world" credits, which is kind of the&nbsp;
STEM-like things. But I would intentionally find&nbsp;&nbsp;

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things that were not, like, hard science because&nbsp;
I'm like, I'm never going to do this again. I'm&nbsp;&nbsp;

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never going to be in tech. All these people&nbsp;
that are so obsessed with tech who, you know,&nbsp;&nbsp;

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went to MIT and Stanford, and I'm like, no,&nbsp;
no, no, I'm going to be an architecture major.

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GEHRKE: So you took, like, the&nbsp;
physics for poets class or so ...?

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LIU: Stuff like that, right. [LAUGHS] Very, very&nbsp;
similar. But I ended up just loving learning at&nbsp;&nbsp;

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school, which is very unsurprising. You know,&nbsp;
I took, like, an Arabic poetry class. I took&nbsp;&nbsp;

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a French fairy tales class. And I just, kind&nbsp;
of, explored college and all the things that it&nbsp;&nbsp;

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had to offer in terms of academics so much that I&nbsp;
actually ended up deciding to get two degrees: one&nbsp;&nbsp;

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in industrial design, which is not too far away&nbsp;
from architecture. Architecture is like with large&nbsp;&nbsp;

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spaces, like you build one building or design one&nbsp;
building that lasts maybe 100 years. Industrial&nbsp;&nbsp;

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design, I, kind of, joke about it. It's, you know,&nbsp;
you design smaller form factors that sometimes,&nbsp;&nbsp;

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if they're manufactured with plastics, last&nbsp;
millions of years, [LAUGHS] and you build millions&nbsp;&nbsp;

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of them. But then I also ended up getting a degree&nbsp;
in comparative religion, as well. Which it meant&nbsp;&nbsp;

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that, like, my schooling and my class schedules&nbsp;
are always a little bit odd because I'd go from,&nbsp;&nbsp;

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you know, like, the industrial design shop down&nbsp;
in our design building and like making things&nbsp;&nbsp;

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with my hands and working at the bandsaw, and then&nbsp;
I’d, you know, rush to this other class where we&nbsp;&nbsp;

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have like very fascinating philosophical debates&nbsp;
about various things in, sort of, the comparative&nbsp;&nbsp;

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religion space. And I'd write, you know, 10-page&nbsp;
essays and … about all sorts of things. And,&nbsp;&nbsp;

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you know, there's, like, the study of death is a&nbsp;
great example and how different cultures react to&nbsp;&nbsp;

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death. But, you know, that was as far away from&nbsp;
STEM [LAUGHS] as I could have possibly gone.

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GEHRKE: Right. I was just thinking,&nbsp;
can you maybe explain to our listeners&nbsp;&nbsp;

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a little bit who may come a little bit&nbsp;
more from the STEM field traditionally,&nbsp;&nbsp;

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what do you study in comparative&nbsp;
[religion], and what is the field like?

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LIU: So for me, it was really just, like, I took a&nbsp;
lot of classes just trying to understand people. I&nbsp;&nbsp;

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really ... and it sounds, kind of, silly to say it&nbsp;
that way, but religion is really formed and shaped&nbsp;&nbsp;

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by people. And so for me, like, the types of&nbsp;
classes that I took were, sort of, like studying&nbsp;&nbsp;

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Western religion, studying Eastern religion,&nbsp;
studying the philosophy of religion, like or&nbsp;&nbsp;

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even—and this still, I still think about it from&nbsp;
time to time—how do you define religion? And just&nbsp;&nbsp;

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even … there's still so many scholarly debates&nbsp;
about how to define, like, what is a "pure"&nbsp;&nbsp;

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definition of religion, and nobody can really&nbsp;
still identify that yet. Is it, you know, because&nbsp;&nbsp;

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then there's this distinction of spiritualism&nbsp;
and being religious versus something else or&nbsp;&nbsp;

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just completely made-up, you know, pseudoscience,&nbsp;
whatever, right. People have this wide spectrum&nbsp;&nbsp;

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of things that they describe. But it's really&nbsp;
around learning about the different foundations&nbsp;&nbsp;

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of religion. And then people tend to specialize.&nbsp;
You know, they might specialize in a particular&nbsp;&nbsp;

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area like Hinduism or, you know, broadly speaking,&nbsp;
Eastern religions, or people will, you know, start&nbsp;&nbsp;

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focusing on Western religions. Or sometimes I&nbsp;
think about a specific topic like the intersection&nbsp;&nbsp;

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of, for example, religion and death or religion&nbsp;
and art or even, you know, religion and violence.&nbsp;&nbsp;

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And there's a broad spectrum of things that&nbsp;
people start specializing in. And it's very,&nbsp;&nbsp;

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it's, sort of, very much in the mind but very&nbsp;
much in the heart of how you understand that.

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GEHRKE: Yeah, I can see how it even connects&nbsp;&nbsp;

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to industrial design because there&nbsp;
you also want to capture the heart …

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LIU: Yes.

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GEHRKE: … the hearts of people, right.

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LIU: Yep. And that’s kind of how I, how I&nbsp;
describe, you know, when people are like,&nbsp;&nbsp;

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why did you major in that? Like, what do you even&nbsp;
do with that? Did you even think about what career&nbsp;&nbsp;

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you would have with that? I'm like, no, I just&nbsp;
really wanted to learn, and I really wanted to&nbsp;&nbsp;

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understand people. And I felt like religion is one&nbsp;
way to understand, sort of, like, sociologically&nbsp;&nbsp;

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how people think and get into that deep, like,&nbsp;
that deep feeling of faith and where does it&nbsp;&nbsp;

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come from and how does it manifest and how does it&nbsp;
motivate people to do things in life. And to your&nbsp;&nbsp;

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point, it's very similar to industrial design&nbsp;
because you're, you know, we talk about design&nbsp;&nbsp;

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thinking and you have to really deeply understand&nbsp;
the user and the people that you're designing for&nbsp;&nbsp;

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in order to create something that really lasts,&nbsp;
that matters to them. So that's, kind of, my,&nbsp;&nbsp;

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at least my undergrad experience. And in a very,&nbsp;
very brief way, I'll just kind of walk through&nbsp;&nbsp;

00:12:41.200 --> 00:12:47.400
or at least tell you the very nonlinear path that&nbsp;
I took to get to where I am here now at Microsoft&nbsp;&nbsp;

00:12:47.400 --> 00:12:54.640
Research. So like the day after I graduated from&nbsp;
the University of Washington, I moved to Florida.

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GEHRKE: And just as a question: so&nbsp;
you graduated from the University&nbsp;&nbsp;

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of Washington—did you have like a plan, you&nbsp;
know, this is like the career I want to have?

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LIU: Oh no! So here's the funny thing about&nbsp;
design, and I hope that, you know, my other,&nbsp;&nbsp;

00:13:06.320 --> 00:13:10.520
the designers who might be watching or listening&nbsp;
[LAUGHS] to this might not get upset—hopefully&nbsp;&nbsp;

00:13:10.520 --> 00:13:16.480
don't get upset with me about this—is I&nbsp;
love the design thinking aspect of design,&nbsp;&nbsp;

00:13:16.480 --> 00:13:24.000
like understanding why people do the things they&nbsp;
do, what types of habits can you build with the&nbsp;&nbsp;

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products—physical products? I was very obsessed&nbsp;
with physical, tangible things at the time.&nbsp;&nbsp;

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And then I learned through, like, internships&nbsp;
and talking to other designers who were,&nbsp;&nbsp;

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you know, already in the field that that's&nbsp;
not what they do. That they don't go and like,&nbsp;&nbsp;

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oh, let's go talk to people and&nbsp;
understand deeply what they do. Like,&nbsp;&nbsp;

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there's other people that do that. OK,&nbsp;
well, what do you do? Well, I work in,&nbsp;&nbsp;

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you know, CAD, or I work on SolidWorks, or I&nbsp;
do Rhino, and I do surfacing. I'm like, OK,&nbsp;&nbsp;

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what else? Who decides what gets made? Oh, that's&nbsp;
like, you know, a product manager or product—oh,&nbsp;&nbsp;

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what's that? Who? What? What does that&nbsp;
even mean? Like, tell me more about that.

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GEHRKE: So it's like the dichotomy that&nbsp;
you see even here in the company where&nbsp;&nbsp;

00:14:05.200 --> 00:14:08.751
the engineers have to, sort of, build the&nbsp;
things, but the product managers are …

00:14:08.751 --> 00:14:09.466
LIU: But someone else is ...

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GEHRKE: ... in the middle

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LIU: ... someone else is, kind of, interpreting&nbsp;
what the market and the users are saying,&nbsp;&nbsp;

00:14:15.240 --> 00:14:18.800
what the business is saying. And I was&nbsp;
like, I like doing that because that's&nbsp;&nbsp;

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more about understanding people and the&nbsp;
business and the reason—the why. And so ...

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GEHRKE: Just before you go to your career, I mean,&nbsp;&nbsp;

00:14:26.240 --> 00:14:29.120
I must ... I have to ask, what are some&nbsp;
of the favorite things that you built&nbsp;&nbsp;

00:14:29.120 --> 00:14:32.180
during your undergrad? Because you said&nbsp;
you really like to build physical things.

00:14:32.180 --> 00:14:33.600
LIU: Oh my gosh!

00:14:33.600 --> 00:14:36.475
GEHRKE: Maybe one or two things&nbsp;
that you actually built ...

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LIU: Yeah ...
GEHRKE: ... that was, sort of, so fun.

00:14:37.360 --> 00:14:43.720
LIU: So one of my projects was actually a&nbsp;
Microsoft-sponsored project for one quarter,&nbsp;&nbsp;

00:14:44.440 --> 00:14:49.080
and all they showed up with—his name's&nbsp;
Steve Kaneko. He retired not too long ago&nbsp;&nbsp;

00:14:49.080 --> 00:14:56.600
from here. Steve showed up and said, I want&nbsp;
you all to design a memory-sharing device.

00:14:56.600 --> 00:14:57.915
GEHRKE: Interesting …

00:14:57.915 --> 00:14:58.420
LIU: And that was it.

00:14:58.420 --> 00:15:00.515
GEHRKE: So what is memory sharing?&nbsp;
He didn't define what that means?

00:15:00.515 --> 00:15:04.680
LIU: He didn't define it because as&nbsp;
designers, that was our way of interpret—we&nbsp;&nbsp;

00:15:04.680 --> 00:15:08.400
had to interpret and understand what that&nbsp;
meant for ourselves. And it was a very,&nbsp;&nbsp;

00:15:08.400 --> 00:15:15.240
very free-form exploration. And I thought ... the&nbsp;
place that I started from was ... at the time,&nbsp;&nbsp;

00:15:15.240 --> 00:15:19.920
I was like, there's like 6 or 7 billion people&nbsp;
in the world. How many of them do I actually&nbsp;&nbsp;

00:15:19.920 --> 00:15:25.780
know? And then how many of them do I actually&nbsp;
want to know or maybe I want to know better?

00:15:25.780 --> 00:15:26.995
GEHRKE: To share a memory with ...

00:15:26.995 --> 00:15:30.017
LIU: To share my memories with, to share&nbsp;
a part of me. Like, memories are ...

00:15:30.017 --> 00:15:31.231
GEHRKE: Pretty personal.

00:15:31.231 --> 00:15:39.280
LIU: ... who we are—or not who we are but parts of&nbsp;
who we are—and drive who we become in some ways.&nbsp;&nbsp;

00:15:39.280 --> 00:15:47.280
And so I thought, you know, what would be cool&nbsp;
is if you had a bracelet, and the bracelet were&nbsp;&nbsp;

00:15:47.280 --> 00:15:53.560
individual links, and each individual link was&nbsp;
a photo, like a digital photo, very tiny digital&nbsp;&nbsp;

00:15:53.560 --> 00:16:00.120
photo, of something that you chose to share.&nbsp;
And so, you know, I designed something at the&nbsp;&nbsp;

00:16:00.120 --> 00:16:06.080
time ... like, the story I told was, like, well,&nbsp;
you know, this woman who's young decided to go to,&nbsp;&nbsp;

00:16:06.080 --> 00:16:11.320
you know, she's taking the bus, and she put on&nbsp;
her, like, "I wish to go to Paris" kind of theme,&nbsp;&nbsp;

00:16:11.320 --> 00:16:18.080
right. So she had a bunch of Parisian-looking&nbsp;
things or something in that vein, right. And,&nbsp;&nbsp;

00:16:18.080 --> 00:16:24.280
you know, she gets on the bus and her bracelet&nbsp;
vibrates. There's, like, a haptic reaction from&nbsp;&nbsp;

00:16:24.280 --> 00:16:29.320
this bracelet. And that means that there's&nbsp;
someone else on the bus with this, you know,&nbsp;&nbsp;

00:16:29.320 --> 00:16:33.000
with a bracelet with their memories. It's kind&nbsp;
of an indicator that people want to share their&nbsp;&nbsp;

00:16:33.000 --> 00:16:39.120
stories with someone else. And, you know, wouldn't&nbsp;
it be great if, you know, this woman now sits down&nbsp;&nbsp;

00:16:39.120 --> 00:16:42.880
on the bus, because she sits next to the person&nbsp;
who's wearing it. Turns out to be an elderly&nbsp;&nbsp;

00:16:42.880 --> 00:16:49.680
woman who's wearing, coincidentally, you know,&nbsp;
her Paris bracelet, but it's of her honeymoon&nbsp;&nbsp;

00:16:49.680 --> 00:16:55.440
of her deceased husband from many years ago. And,&nbsp;
you know, like, think of the power of the stories&nbsp;&nbsp;

00:16:55.440 --> 00:16:59.760
that they could share with each other. That, you&nbsp;
know, this woman, elderly woman, can share with,&nbsp;&nbsp;

00:16:59.760 --> 00:17:05.680
you know, this younger woman, who has aspirations&nbsp;
to go, and the memories and the relationship that&nbsp;&nbsp;

00:17:05.680 --> 00:17:09.720
they can build from that. And so that was,&nbsp;
kind of, my memory-sharing device at the time.

00:17:09.720 --> 00:17:11.520
GEHRKE: I mean, it's super&nbsp;
interesting because, I mean,&nbsp;&nbsp;

00:17:11.520 --> 00:17:16.960
the way I think about this is that we&nbsp;
have memory-sharing applications now&nbsp;&nbsp;

00:17:16.960 --> 00:17:21.995
like Facebook and Instagram and TikTok and so&nbsp;
on, but they, the algorithm decides really …

00:17:21.995 --> 00:17:22.508
LIU: Yes …

00:17:22.508 --> 00:17:26.320
GEHRKE: … who to share it with and where and&nbsp;
why to share it. Whereas here, it's proximity,&nbsp;&nbsp;

00:17:26.320 --> 00:17:30.320
right? It somehow leads to this physical&nbsp;
and personal connection afterwards, right?&nbsp;&nbsp;

00:17:30.320 --> 00:17:33.959
The connection is not like, OK, suddenly&nbsp;
on my bracelet, her stories show up ...

00:17:33.959 --> 00:17:34.668
LIU: Yes ...

00:17:34.668 --> 00:17:36.920
GEHRKE: ... but, you know, maybe we&nbsp;
sit next to each other on the bus,&nbsp;&nbsp;

00:17:36.920 --> 00:17:38.680
and it vibrates, and then we start a conversation.

00:17:38.680 --> 00:17:42.840
LIU: Exactly. It's you own, you know, whatever&nbsp;
content is on that you choose to have on your&nbsp;&nbsp;

00:17:42.840 --> 00:17:47.160
physical person, but you're sharing yourself&nbsp;
in a different way, and you're sharing your&nbsp;&nbsp;

00:17:47.160 --> 00:17:51.320
memories and you're sharing a moment.&nbsp;
And it might just be a moment in time,&nbsp;&nbsp;

00:17:51.320 --> 00:17:55.800
right. It doesn't have to be a long-lasting thing.&nbsp;
That, you know, this elderly woman can say, hey,&nbsp;&nbsp;

00:17:55.800 --> 00:18:00.120
there's this really great bistro that we&nbsp;
tried on, you know, this particular street,&nbsp;&nbsp;

00:18:00.120 --> 00:18:05.120
and I hope it's still there, because if you go,&nbsp;
ask for this person or try this thing out and,&nbsp;&nbsp;

00:18:05.120 --> 00:18:09.320
like, what an incredible opportunity it is for&nbsp;
this other woman, who, you know, maybe she does&nbsp;&nbsp;

00:18:09.320 --> 00:18:14.840
someday go to Paris and she does find it. And she&nbsp;
thinks of that time, like, how grateful she was&nbsp;&nbsp;

00:18:14.840 --> 00:18:20.400
to have met, you know, this woman on the bus. And&nbsp;
just for that brief whatever bus ... however long&nbsp;&nbsp;

00:18:20.400 --> 00:18:26.720
that bus ride was, to have that connection, to&nbsp;
learn something new about someone else, to share&nbsp;&nbsp;

00:18:26.720 --> 00:18:35.480
and receive a part of somebody else who you may&nbsp;
never have known otherwise. And then that was,&nbsp;&nbsp;

00:18:35.480 --> 00:18:39.720
that was what I was thinking of, you know, in&nbsp;
terms of a memory-sharing device was memory&nbsp;&nbsp;

00:18:39.720 --> 00:18:49.000
creates connections or it reinforces connections.&nbsp;
So I guess very similarly to my people thing and&nbsp;&nbsp;

00:18:49.000 --> 00:18:54.200
being fascinated by people, like, this was my way&nbsp;
of trying to connect people in a different way,&nbsp;&nbsp;

00:18:54.200 --> 00:18:57.160
in the space that they inhabit and&nbsp;
not necessarily on their devices.

00:18:57.160 --> 00:19:01.920
GEHRKE: And then what did Microsoft say to that?&nbsp;
Was there like an end-of-quarter presentation?

00:19:01.920 --> 00:19:04.120
LIU: Oh, yeah! There was a, there was a, you know,&nbsp;&nbsp;

00:19:04.120 --> 00:19:06.640
big old presentation. I can't even&nbsp;
remember which building we were at,&nbsp;&nbsp;

00:19:06.640 --> 00:19:11.192
but I think everybody was just like, wow,&nbsp;
this is great. And that was it. [LAUGHTER]

00:19:11.192 --> 00:19:15.420
GEHRKE: And that was it. It sounds&nbsp;
like a really fascinating device.

00:19:15.420 --> 00:19:19.720
LIU: Yeah, it was. And lots of people came&nbsp;
up with all sorts of really cool things&nbsp;&nbsp;

00:19:19.720 --> 00:19:24.337
because everybody interpreted the, I'll&nbsp;
just say, the prompt differently, right.

00:19:24.337 --> 00:19:25.837
GEHRKE: Right …

00:19:25.837 --> 00:19:28.560
LIU: … And that was my interpretation&nbsp;
of the prompt at the time.

00:19:28.560 --> 00:19:29.620
GEHRKE: Well, super interesting.

00:19:29.620 --> 00:19:30.600
LIU: Yeah.

00:19:30.600 --> 00:19:35.280
GEHRKE: Coming back to, so OK, so you've done&nbsp;
just a bunch of really amazing projects. You,&nbsp;&nbsp;

00:19:35.280 --> 00:19:37.940
sort of, it seems like you literally&nbsp;
lived the notion of liberal education.

00:19:37.940 --> 00:19:43.760
LIU: I did. I, like, even now I just&nbsp;
love learning. I get my hands on all&nbsp;&nbsp;

00:19:43.760 --> 00:19:47.140
sorts of weird things. I picked&nbsp;
up whittling as a random example.

00:19:47.140 --> 00:19:50.040
GEHRKE: What is whittling? Do I&nbsp;
even know what that is? [LAUGHS]

00:19:50.040 --> 00:19:58.400
LIU: So whittling is basically carving shapes&nbsp;
into wood. So … I'm also very accident prone,&nbsp;&nbsp;

00:19:58.400 --> 00:20:02.880
so there's, like, lots of gloves I had to&nbsp;
wear to protect my hands. But, you know,&nbsp;&nbsp;

00:20:02.880 --> 00:20:08.360
it was like, oh, I really just want to&nbsp;
pick up whittling. And I literally did,&nbsp;&nbsp;

00:20:08.360 --> 00:20:13.120
you know. You can grab a stick and you&nbsp;
can actually buy balsa wood that's in a,&nbsp;&nbsp;

00:20:13.120 --> 00:20:17.000
in decent shape. But you can just start&nbsp;
carving away at whatever … whatever you&nbsp;&nbsp;

00:20:17.000 --> 00:20:22.240
would like to form that piece of wood into,&nbsp;
it can become that. So I made a cat, and then&nbsp;&nbsp;

00:20:22.240 --> 00:20:28.591
I made what I jokingly refer to as my fidget toy&nbsp;
at home. It's just a very smooth object. [LAUGHS]

00:20:28.591 --> 00:20:30.024
LIU: I just made it very round&nbsp;
and smooth and you can just,&nbsp;

00:20:30.024 --> 00:20:31.480
GEHRKE: That you can hold and …

00:20:31.480 --> 00:20:34.352
LIU: kind of, like, rub it, and yeah, it's ...

00:20:34.352 --> 00:20:35.311
GEHRKE: Super interesting.

00:20:35.311 --> 00:20:40.600
LIU: ... it's ... I pick up a lot of random things&nbsp;
because it's just fascinating to me. I learned a&nbsp;&nbsp;

00:20:40.600 --> 00:20:45.080
bunch of languages when I was in school. I learned&nbsp;
Coptic when I was in school for no other reason&nbsp;&nbsp;

00:20:45.080 --> 00:20:50.220
than, hey, that sounds cool; you can read the Dead&nbsp;
Sea Scrolls [LAUGHS] when you learn Coptic—OK!

00:20:50.220 --> 00:20:54.000
GEHRKE: Wow. And so much, so&nbsp;
important in today's world, right,&nbsp;&nbsp;

00:20:54.000 --> 00:20:57.780
which is moving so fast, is a love for learning.&nbsp;
And then especially directed in some areas.

00:20:57.780 --> 00:20:58.260
LIU: Yeah.

00:20:58.260 --> 00:21:00.818
GEHRKE: You know, that's&nbsp;
just really an awesome skill.

00:21:00.818 --> 00:21:01.518
LIU: Yeah.

00:21:01.518 --> 00:21:04.271
GEHRKE: And so you just graduated.&nbsp;
You said you moved to Florida.

00:21:04.271 --> 00:21:08.240
LIU: Oh, yes, yes. Yes. So, so&nbsp;
about a month before this happened,&nbsp;&nbsp;

00:21:08.240 --> 00:21:12.440
right—it didn't just spontaneously happen.&nbsp;
A month before, I had a good friend from&nbsp;&nbsp;

00:21:12.440 --> 00:21:18.520
the architecture program who had said, hey,&nbsp;
Wei, you know, I'm applying for this role&nbsp;&nbsp;

00:21:18.520 --> 00:21:23.840
in guest services at Disney. I was like,&nbsp;
really? You can do that? And she's like,&nbsp;&nbsp;

00:21:23.840 --> 00:21:27.560
yeah, yeah, yeah. So I was like, that sounds&nbsp;
really cool. And I, you know, went to, like,&nbsp;&nbsp;

00:21:27.560 --> 00:21:31.920
the Disney careers site. I'm like one month or&nbsp;
two months away from graduating. Still, like,&nbsp;&nbsp;

00:21:31.920 --> 00:21:35.360
not sure what I'm totally going to do because at&nbsp;
that point, I'm like, I don't think I want to be&nbsp;&nbsp;

00:21:35.360 --> 00:21:41.720
a designer because I don't—the part that I love&nbsp;
about it, the part that I have passion about, is&nbsp;&nbsp;

00:21:41.720 --> 00:21:47.000
not in the actual design of the object, but it's&nbsp;
about the understanding of why it needs to exist.

00:21:47.000 --> 00:21:48.680
GEHRKE: The interconnection&nbsp;
between the people and the design.

00:21:48.680 --> 00:21:53.520
LIU: The people and the design,&nbsp;
exactly. And so when I found,&nbsp;&nbsp;

00:21:53.520 --> 00:21:56.720
I found this, like, product development&nbsp;
internship opportunity, and I was like,&nbsp;&nbsp;

00:21:56.720 --> 00:21:59.952
what does that even mean?&nbsp;
That sounds cool. I get to …

00:21:59.952 --> 00:22:00.506
GEHRKE: At Disney?

00:22:00.506 --> 00:22:07.480
LIU: At Disney. And it was, like—and Disney's&nbsp;
tagline, the theme park merchandise's tagline,&nbsp;&nbsp;

00:22:07.480 --> 00:22:17.680
was "creating tangible memories." I was like, oh&nbsp;
boy, this just checks all the boxes. So I applied,&nbsp;&nbsp;

00:22:17.680 --> 00:22:21.880
I interviewed, did a phone interview, and&nbsp;
they hired me within 24 hours. They were like,&nbsp;&nbsp;

00:22:21.880 --> 00:22:27.600
we would like you to come. And I was like, I would&nbsp;
absolutely love to move to Florida and work there.&nbsp;&nbsp;

00:22:27.600 --> 00:22:35.855
So, yeah, the day after I graduated from U-Dub, I&nbsp;
drove all the way across the country from Seattle.

00:22:35.855 --> 00:22:36.860
GEHRKE: You drove?
LIU: From Seattle with two cats.

00:22:36.860 --> 00:22:38.600
GEHRKE: That must have been an&nbsp;
interesting adventure by itself.

00:22:38.600 --> 00:22:42.680
LIU: Oh, yes. With two cats in the car, let&nbsp;
me tell you, it was fascinating. All the way&nbsp;&nbsp;

00:22:42.680 --> 00:22:51.080
to Florida, Orlando, Florida. And the day that&nbsp;
I got there or, no, two days after I got there,&nbsp;&nbsp;

00:22:51.080 --> 00:22:56.720
I found out that I was going to be working in&nbsp;
the toys area. So plush and dolls, which is,&nbsp;&nbsp;

00:22:56.720 --> 00:23:07.400
like, you can imagine just absolutely amazing.&nbsp;
Making, like, stuffed toys that then—because my&nbsp;&nbsp;

00:23:07.400 --> 00:23:11.400
office was a mile down the road from Disney's&nbsp;
Animal Kingdom and therefore a couple miles&nbsp;&nbsp;

00:23:11.400 --> 00:23:18.000
away from Magic Kingdom or Hollywood Studios or&nbsp;
EPCOT—I could actually go see, I'll just say,&nbsp;&nbsp;

00:23:18.000 --> 00:23:25.560
the "fruits of my labor" instantly and not&nbsp;
only that. See it bring joy to children.

00:23:25.560 --> 00:23:28.800
GEHRKE: So what is the path? So you would&nbsp;
design something, and how quickly would&nbsp;&nbsp;

00:23:28.800 --> 00:23:32.021
it then actually end up in the park? Or how&nbsp;
did you, I mean, how did you start the job?

00:23:32.021 --> 00:23:33.021
LIU: What did I do there? Yeah, yeah ...

00:23:33.021 --> 00:23:35.906
GEHRKE: Well, what's the interface&nbsp;
between the people and the design here?

00:23:35.906 --> 00:23:39.600
LIU: Yeah … So, so, really, I didn't actually&nbsp;
do any design. There was an entire group called&nbsp;&nbsp;

00:23:39.600 --> 00:23:44.800
Disney Design Group that does all the designing&nbsp;
there. And so what I did was I understood,&nbsp;&nbsp;

00:23:44.800 --> 00:23:49.600
what do we need to make and why? What memories&nbsp;
are we—what tangible memories do we want to create&nbsp;&nbsp;

00:23:49.600 --> 00:23:54.040
for people? Why does it matter to them? In many&nbsp;
ways, it's, sort of, like, it's still a business,&nbsp;&nbsp;

00:23:54.040 --> 00:23:59.120
right. You're creating tangible memories to&nbsp;
generate revenue and increase the bottom line&nbsp;&nbsp;

00:23:59.120 --> 00:24:05.400
for the company. But ... so my role was&nbsp;
to understand what trends were happening:&nbsp;&nbsp;

00:24:05.400 --> 00:24:09.480
what were the opportunities? What were guests&nbsp;
doing in the parks? What types of things are&nbsp;&nbsp;

00:24:09.480 --> 00:24:17.800
guests looking for? What are we missing in our SKU&nbsp;
lineup, or stock-keeping-unit lineup, and then in&nbsp;&nbsp;

00:24:17.800 --> 00:24:25.120
which merchandising areas do they need to happen?&nbsp;
And so I, actually, as part of my internship,&nbsp;&nbsp;

00:24:26.080 --> 00:24:33.240
my manager said, hey, I let every intern every&nbsp;
time they're here come up with any idea they want,&nbsp;&nbsp;

00:24:33.240 --> 00:24:36.560
and you just have to see it from start to&nbsp;
execution—in addition to all the other stuff&nbsp;&nbsp;

00:24:36.560 --> 00:24:41.480
that I worked on. I was like, sounds good. And I&nbsp;
came up with this idea that I was like, you know,&nbsp;&nbsp;

00:24:41.480 --> 00:24:46.240
it would be cool ... Uglydolls was really popular&nbsp;
at the time. Designer toys were getting really&nbsp;&nbsp;

00:24:46.240 --> 00:24:50.840
popular from Kidrobot, which was kind of, like,&nbsp;
there was this vinyl thing and you can—it was just&nbsp;&nbsp;

00:24:50.840 --> 00:24:58.960
decorative of all different art styles on the same&nbsp;
canvas. And I was like, you know, what if we did&nbsp;&nbsp;

00:24:58.960 --> 00:25:06.560
that with Mickey, and then, you know, what if the&nbsp;
story that we're telling is, you know, just for&nbsp;&nbsp;

00:25:06.560 --> 00:25:12.160
the parks—Walt Disney World and Disneyland—that&nbsp;
there were aliens or monsters coming to visit&nbsp;&nbsp;

00:25:12.160 --> 00:25:17.520
the park, but they wanted to blend in and fit in?&nbsp;
Well, how would they do that? Well, they clearly&nbsp;&nbsp;

00:25:17.520 --> 00:25:23.400
see Mickey heads everywhere, and Mickey is very&nbsp;
popular here clearly, and so they try to dress&nbsp;&nbsp;

00:25:23.400 --> 00:25:28.520
up like Mickey, but they don't do it quite well.&nbsp;
So they got the shape right, but everything else&nbsp;&nbsp;

00:25:28.520 --> 00:25:32.792
about them is a little bit different, and they&nbsp;
all have their own unique personalities and ...

00:25:32.792 --> 00:25:33.875
GEHRKE: You can tell a story around them ...

00:25:33.875 --> 00:25:41.720
LIU: You can tell a story—see, it's all about&nbsp;
stories. And then it ... I got buy-in from&nbsp;&nbsp;

00:25:41.720 --> 00:25:46.600
everybody there, like, all the way up to the VP.&nbsp;
I had to get brand because I was messing with the&nbsp;&nbsp;

00:25:46.600 --> 00:25:54.760
brand icon. But, you know, it became an entire&nbsp;
line called Mickey Monsters at Disney. I still&nbsp;&nbsp;

00:25:54.760 --> 00:25:59.560
have them all. There were two—then it went&nbsp;
from plush; it became consumables, which are&nbsp;&nbsp;

00:25:59.560 --> 00:26:07.360
like edible things. It went into key chains. It&nbsp;
went, it was super ... it was ... I probably went&nbsp;&nbsp;

00:26:07.360 --> 00:26:11.512
a little bit too hard, or I took the, I think,&nbsp;
I took the assignment very seriously. [LAUGHS]

00:26:11.512 --> 00:26:13.880
GEHRKE: Yep, yep. Well, it seemed&nbsp;
to be a huge success, as well.

00:26:13.880 --> 00:26:17.120
LIU: Yeah. It did really well in the&nbsp;
time that it was there. We did a test,&nbsp;&nbsp;

00:26:17.120 --> 00:26:22.120
and I was really, really proud of it. But&nbsp;
you know, my—what I did though is, you know,&nbsp;&nbsp;

00:26:22.120 --> 00:26:31.040
very concretely was I started with an idea. I, you&nbsp;
know, convinced and aligned with lots of people&nbsp;&nbsp;

00:26:31.040 --> 00:26:37.640
in various disciplines that this is something&nbsp;
that we should try and experiment on. You know,&nbsp;&nbsp;

00:26:37.640 --> 00:26:42.040
worked with the designers to really design what&nbsp;
this could look like. You know, scoped out what&nbsp;&nbsp;

00:26:42.040 --> 00:26:47.280
types of fabrics because there's all sorts of&nbsp;
different textures out there. Working with,&nbsp;&nbsp;

00:26:47.280 --> 00:26:50.320
kind of, our sourcing team to understand,&nbsp;
like, which vendors do we want to work&nbsp;&nbsp;

00:26:50.320 --> 00:26:59.040
with. And then typically, in the plush industry,&nbsp;
manufacturing back in the day could happen—and&nbsp;&nbsp;

00:26:59.040 --> 00:27:05.012
in terms of supply chain, manufacturing, and then&nbsp;
delivery of product—could take about six months.

00:27:05.012 --> 00:27:05.955
GEHRKE: OK …

00:27:05.955 --> 00:27:11.920
LIU: And so when I was there, anything I&nbsp;
worked on would, kind of, appear in six months,&nbsp;&nbsp;

00:27:11.920 --> 00:27:16.000
which is actually very cool. I mean, it's not&nbsp;
like software, where anything you work on is,&nbsp;&nbsp;

00:27:16.000 --> 00:27:20.440
you're like boop, compile—oh look [there] it is.&nbsp;
It depends on how fast your computer is. You know,&nbsp;&nbsp;

00:27:20.440 --> 00:27:23.600
it's pretty instantaneous compared to&nbsp;
six months to see the fruits of your&nbsp;&nbsp;

00:27:23.600 --> 00:27:28.840
labor. But it was a really, just such&nbsp;
a great experience. And then seeing,&nbsp;&nbsp;

00:27:28.840 --> 00:27:33.573
you know, then going to the parks&nbsp;
and seeing children with ...

00:27:33.573 --> 00:27:34.311
GEHRKE: Yeah, the stuff that you ...

00:27:34.311 --> 00:27:38.040
LIU: ... the thing that I worked on,&nbsp;
the thing that I had the idea on, and,&nbsp;&nbsp;

00:27:38.040 --> 00:27:40.700
like, them going like, Mom, I really want this.

00:27:40.700 --> 00:27:41.435
GEHRKE: Right ...

00:27:41.435 --> 00:27:45.320
LIU: You know, we're not really selling to the&nbsp;
kids; we're, kind of, selling to the parents.

00:27:45.320 --> 00:27:47.880
GEHRKE: It's a bit like this feeling&nbsp;
that we can have here at Microsoft,&nbsp;&nbsp;

00:27:47.880 --> 00:27:50.004
right, if any of our ideas&nbsp;
makes it into products …

00:27:50.004 --> 00:27:50.670
LIU: Yup …

00:27:50.670 --> 00:27:54.700
GEHRKE: … that are then used by 100 million people&nbsp;
and hopefully bring them joy and connection.

00:27:54.700 --> 00:27:58.560
LIU: Exactly. And that’s why, like,&nbsp;
I just think Microsoft is great,&nbsp;&nbsp;

00:27:58.560 --> 00:28:04.600
because our portfolio is so broad, and so&nbsp;
much of our work touches different parts&nbsp;&nbsp;

00:28:04.600 --> 00:28:09.520
of our lives. And I'll even pick on, you&nbsp;
know, like I have, you know, in my family,&nbsp;&nbsp;

00:28:09.520 --> 00:28:15.840
my daughter goes to school—clearly, obviously,&nbsp;
she would go to school—but she used Flipgrid,&nbsp;&nbsp;

00:28:15.840 --> 00:28:18.720
now known as Flip, for a while. And&nbsp;
I was like, hey, that's cool. Like,&nbsp;&nbsp;

00:28:18.720 --> 00:28:23.160
she uses something that, you know, I don't&nbsp;
directly work on, but my company works on.

00:28:23.160 --> 00:28:26.030
GEHRKE: Well, and you were involved&nbsp;
with it through Watch For, right …

00:28:26.030 --> 00:28:26.696
LIU: Yes, I was …

00:28:26.696 --> 00:28:28.540
GEHRKE: … which did become&nbsp;
the motivation for Flip.

00:28:28.540 --> 00:28:35.200
LIU: Yep. Watch For, you know, helps to detect&nbsp;
inappropriate content on Flip. And, you know,&nbsp;&nbsp;

00:28:35.200 --> 00:28:38.680
that's super cool because now I'm like,&nbsp;
oh, the work that I'm doing actually is&nbsp;&nbsp;

00:28:38.680 --> 00:28:45.400
directly impacting and helping people like&nbsp;
my daughter and making a difference and,&nbsp;&nbsp;

00:28:45.400 --> 00:28:51.800
you know, keeping users safe from content that&nbsp;
maybe we don't want them to see. You know,&nbsp;&nbsp;

00:28:51.800 --> 00:28:57.240
other areas like Microsoft Word, I'm like, wow,&nbsp;
this is a thing. Like, I'm at the company that&nbsp;&nbsp;

00:28:57.240 --> 00:29:05.640
makes the thing that I've used forever, and,&nbsp;
you know, like, it's just fascinating to see&nbsp;&nbsp;

00:29:05.640 --> 00:29:10.640
the types of things that we can touch here&nbsp;
at Microsoft Research, for example. And how,&nbsp;&nbsp;

00:29:10.640 --> 00:29:16.112
you know, I, you know, Marie Kondo popularized&nbsp;
the term "joy," like, "sparking joy," but ...

00:29:16.112 --> 00:29:19.770
GEHRKE: If you look at an item&nbsp;
and if it doesn't sparkle joy ...

00:29:19.770 --> 00:29:20.760
LIU: If it doesn't spark joy, right ...
GEHRKE: ... then you know on which side it goes.

00:29:20.760 --> 00:29:28.240
LIU: Exactly. But, but, you know, like, I've&nbsp;
always felt like I want the things that I work&nbsp;&nbsp;

00:29:28.240 --> 00:29:34.280
on to create joy in people. And it was very&nbsp;
obvious when you make toys that you see the&nbsp;&nbsp;

00:29:34.280 --> 00:29:39.480
joy on children's faces with it. It's a little&nbsp;
bit different, but it's so much more nuanced and&nbsp;&nbsp;

00:29:39.480 --> 00:29:44.240
rewarding when you also see, sort of, the products&nbsp;
that, the types of things that we work on in&nbsp;&nbsp;

00:29:44.240 --> 00:29:51.280
research create joy. It's, you know, it's funny&nbsp;
because I mentioned software is instantaneous in&nbsp;&nbsp;

00:29:51.280 --> 00:29:59.000
many ways, and then, you know, toys takes a little&nbsp;
bit longer. But then, you know, in the types of&nbsp;&nbsp;

00:29:59.000 --> 00:30:02.011
research that we do, sometimes it takes a little&nbsp;
bit longer than, a little bit longer [LAUGHS] ...

00:30:02.011 --> 00:30:02.911
GEHRKE: It takes years sometimes!

00:30:02.911 --> 00:30:10.680
LIU: ... than six months. Years to pay off.&nbsp;
But, like, that return on that investment is&nbsp;&nbsp;

00:30:10.680 --> 00:30:17.360
so worth it. And, you know, I see that in,&nbsp;
kind of, the work that lots of folks around&nbsp;&nbsp;

00:30:17.360 --> 00:30:23.720
MSR [Microsoft Research] do today. And knowing&nbsp;
that even, sort of, the circles that I hang out&nbsp;&nbsp;

00:30:23.720 --> 00:30:31.080
in now do such crazy, cool, impactful things that&nbsp;
help benefit the world. And, you know, it's funny,&nbsp;&nbsp;

00:30:31.080 --> 00:30:38.600
like, never say never. I'm in tech and I love it,&nbsp;
and I don't have a STEM background. I didn't get a&nbsp;&nbsp;

00:30:38.600 --> 00:30:43.040
STEM background. I didn't get it, well, I don't&nbsp;
have a STEM degree. Like, I did not go—like, I&nbsp;&nbsp;

00:30:43.040 --> 00:30:49.520
can't code my way out of a paper bag. But the fact&nbsp;
that I can still be here and create impact and&nbsp;&nbsp;

00:30:49.520 --> 00:30:57.920
do meaningful work and, you know, work on things&nbsp;
that create joy and positively impact society is,&nbsp;&nbsp;

00:30:58.880 --> 00:31:02.400
like, it speaks to me like stories speak to me.

00:31:02.400 --> 00:31:06.240
GEHRKE: I mean, there's so many elements that&nbsp;
come together in what you're saying. I mean,&nbsp;&nbsp;

00:31:06.240 --> 00:31:09.840
research is not a game of&nbsp;
the person sitting in the&nbsp;&nbsp;

00:31:09.840 --> 00:31:13.880
lowly corner on her whiteboard,&nbsp;
right? But it's a team sport.

00:31:13.880 --> 00:31:14.460
LIU: Yep.

00:31:14.460 --> 00:31:18.000
GEHRKE: It requires many different&nbsp;
people with many different skills,&nbsp;&nbsp;

00:31:18.000 --> 00:31:21.760
right? It requires the spark of&nbsp;
ingenuity. It requires, you know,&nbsp;&nbsp;

00:31:21.760 --> 00:31:26.360
the deep scientific insight. It requires then&nbsp;
the scaling and engineering. It requires the&nbsp;&nbsp;

00:31:26.360 --> 00:31:31.640
PM, right, to make actually the connection to&nbsp;
the value, and the execution then requires the&nbsp;&nbsp;

00:31:31.640 --> 00:31:37.266
designer to actually create that joy with the&nbsp;
user interface to seeing how it actually fits.

00:31:37.266 --> 00:31:43.560
LIU: Exactly. And it's fascinating that we&nbsp;
sometimes talk about research being like a&nbsp;&nbsp;

00:31:43.560 --> 00:31:50.680
lonely journey. It can be, but it can also be&nbsp;
such an empowering collaborative journey that&nbsp;&nbsp;

00:31:50.680 --> 00:31:56.080
you can build such incredible cool things when you&nbsp;
bring people together—cross-disciplinary people&nbsp;&nbsp;

00:31:56.080 --> 00:32:04.280
together—to dream bigger and dream about&nbsp;
new ideas and new ways of thinking. And,&nbsp;&nbsp;

00:32:04.280 --> 00:32:07.400
like, that's why I also love talking to&nbsp;
researchers here because they all have&nbsp;&nbsp;

00:32:07.400 --> 00:32:11.840
such unique perspectives and inner worlds&nbsp;
and lives that are frankly so different&nbsp;&nbsp;

00:32:11.840 --> 00:32:16.400
from my own. And I think when they encounter me,&nbsp;
they're like, she's very different from us, too.

00:32:16.400 --> 00:32:18.475
GEHRKE: But I think these differences&nbsp;
are our superpower, right, because ...

00:32:18.475 --> 00:32:20.395
LIU: Exactly. And that's what brings us together.

00:32:20.395 --> 00:32:22.800
GEHRKE: ... they have to be bridged and&nbsp;
that brings us together. Exactly. So how,&nbsp;&nbsp;

00:32:22.800 --> 00:32:27.840
I mean, if you think about Microsoft Research&nbsp;
as over here. You're here in Disney in Florida?

00:32:27.840 --> 00:32:29.192
LIU: Yes, yes, yes. So ...

00:32:29.192 --> 00:32:31.000
GEHRKE: You had quite a few stops along the way.

00:32:31.000 --> 00:32:33.000
LIU: I did have a lot of stops along the way.

00:32:33.000 --> 00:32:34.140
GEHRKE: And very nonlinear also?

00:32:34.140 --> 00:32:40.240
LIU: It was also very nonlinear. So&nbsp;
Disney took me to the third, at the time,&nbsp;&nbsp;

00:32:40.240 --> 00:32:46.920
the third-largest toy company in the US, called&nbsp;
JAKKS Pacific, where I worked on again, sort of,&nbsp;&nbsp;

00:32:46.920 --> 00:32:52.240
Disney-licensed and Mattel-licensed products, so&nbsp;
"dress up and role play" toys is what we refer to&nbsp;&nbsp;

00:32:52.240 --> 00:32:56.360
them as. "Dress up" meaning, like, if you go&nbsp;
to your local Target or Walmart or whatever,&nbsp;&nbsp;

00:32:56.360 --> 00:33:03.000
kind of, large store, they will have in their&nbsp;
toy sections like dresses for Disney princesses,&nbsp;&nbsp;

00:33:03.000 --> 00:33:07.160
for example, or Disney fairies. Like, I worked on&nbsp;
stuff like that, which is also very cool because,&nbsp;&nbsp;

00:33:07.160 --> 00:33:13.200
you know, usually around Halloween time here in&nbsp;
the US is when I'm like, hey, I know that. And&nbsp;&nbsp;

00:33:13.200 --> 00:33:19.560
then that, kind of, took me to a video game&nbsp;
accessory organization here in Woodinville.

00:33:19.560 --> 00:33:21.433
GEHRKE: There's the connection&nbsp;
to tech starting to appear.

00:33:21.433 --> 00:33:26.280
LIU: There's a little bit connection of tech where&nbsp;
I was like, I love video games! And I got to work&nbsp;&nbsp;

00:33:26.280 --> 00:33:31.400
on audio products there, as well, like headphones.&nbsp;
And it was the first time I started working on&nbsp;&nbsp;

00:33:31.400 --> 00:33:35.440
things that, I'll just say, had electrons running&nbsp;
through them. So I had already worked on things&nbsp;&nbsp;

00:33:35.440 --> 00:33:39.840
that were, like, both soft lines—we refer to&nbsp;
a soft line as bags and things that require,&nbsp;&nbsp;

00:33:39.840 --> 00:33:45.360
like, fabrics and textiles—and then I worked&nbsp;
on hard lines, which were things that are more,&nbsp;&nbsp;

00:33:45.360 --> 00:33:53.400
things that are more physically rigid, like&nbsp;
plastics. And so I was like, OK, well, I've worked&nbsp;&nbsp;

00:33:53.400 --> 00:33:56.960
on hard-lines-like stuff, and now I'm going to&nbsp;
work on hard lines with electrons running through&nbsp;&nbsp;

00:33:56.960 --> 00:34:01.160
them. That's kind of neat. And I learned all sorts&nbsp;
of things about electricity. I was like, oh, this&nbsp;&nbsp;

00:34:01.160 --> 00:34:10.760
is weird and fascinating and circuits and … . And&nbsp;
then I was like, well, this is cool, but ... what&nbsp;&nbsp;

00:34:10.760 --> 00:34:18.520
else is there? And it took me to not a very&nbsp;
well-known company in some circles, but a company&nbsp;&nbsp;

00:34:18.520 --> 00:34:25.680
called Fluke Corporation. Fluke is best known&nbsp;
for its digital multimeters, and I worked there&nbsp;&nbsp;

00:34:25.680 --> 00:34:30.600
on their thermal imaging cameras. So it's, for&nbsp;
people who don't know, it's kind of like Predator&nbsp;&nbsp;

00:34:30.600 --> 00:34:36.920
vision. You can see what's hot; you can see what's&nbsp;
not. It's very cool. And Fluke spoke to me because&nbsp;&nbsp;

00:34:36.920 --> 00:34:42.720
their, you know, not only is their tagline "they&nbsp;
keep your world up and running"; a lot of the&nbsp;&nbsp;

00:34:42.720 --> 00:34:47.680
things that Fluke does, especially when I heard&nbsp;
stories from, like, electricians and technicians&nbsp;&nbsp;

00:34:47.680 --> 00:34:53.560
who use Fluke products, are like, this Fluke saved&nbsp;
my life. I'm like, it did? What? And they're like,&nbsp;&nbsp;

00:34:53.560 --> 00:34:58.640
you know, I was in a high-voltage situation,&nbsp;
and I just wasn't paying attention. I, you know,&nbsp;&nbsp;

00:34:58.640 --> 00:35:05.320
didn't ground properly. And then there was an&nbsp;
incident. But, you know, my multimeter survived,&nbsp;&nbsp;

00:35:05.320 --> 00:35:11.080
and more importantly, I survived. And you're like,&nbsp;
wow, like, that's, that's really cool. And so&nbsp;&nbsp;

00:35:11.080 --> 00:35:18.080
while I was at Fluke, they asked me if I wanted to&nbsp;
work on a new IoT project. And I was like, I don't&nbsp;&nbsp;

00:35:18.080 --> 00:35:22.960
even know what IoT is. "Internet of Things"&nbsp;
... like, OK, well, you said "things" to me,&nbsp;&nbsp;

00:35:22.960 --> 00:35:28.200
and I like things. I like tangible things. Tell&nbsp;
me more. And so that was, kind of, my first foray&nbsp;&nbsp;

00:35:28.200 --> 00:35:38.640
into things that had … of products with electrons&nbsp;
on them with user interfaces and then also with&nbsp;&nbsp;

00:35:38.640 --> 00:35:43.880
software, like pure software, that were running on&nbsp;
devices like your smartphones or your tablets or&nbsp;&nbsp;

00:35:43.880 --> 00:35:48.560
your computers. And so I started learning more&nbsp;
about like, oh, what does software development&nbsp;&nbsp;

00:35:48.560 --> 00:35:56.920
look like? Oh, it's a lot faster than hardware&nbsp;
development. It's kind of neat. And then that&nbsp;&nbsp;

00:35:56.920 --> 00:36:01.920
took me to SpaceX, of all places. It was super&nbsp;
weird. Like, SpaceX was like, hey, do you want to&nbsp;&nbsp;

00:36:01.920 --> 00:36:06.320
come work in software here? I was like, but I'm&nbsp;
not a rocket scientist. They're like, you don't&nbsp;&nbsp;

00:36:06.320 --> 00:36:18.000
need to be. I was like, huh, OK. And so I worked&nbsp;
on Starlink before Starlink was a real thing. I&nbsp;&nbsp;

00:36:18.000 --> 00:36:24.680
worked on, kind of, the back-office systems for&nbsp;
the ISP. I also worked on what we would refer to&nbsp;&nbsp;

00:36:24.680 --> 00:36:29.912
as our enterprise resource planning system that&nbsp;
powers all of SpaceX. It’s called Warp Drive.

00:36:29.912 --> 00:36:31.220
GEHRKE: That’s where you got&nbsp;
all your software experience.

00:36:31.220 --> 00:36:36.920
LIU: That’s where I learned all about software&nbsp;
and working on complex systems, also monoliths&nbsp;&nbsp;

00:36:36.920 --> 00:36:44.960
and older systems, and how do you think about,&nbsp;
you know, sometimes zero-fault tolerance systems&nbsp;&nbsp;

00:36:44.960 --> 00:36:53.280
and also, that also remain flexible for its users&nbsp;
so they can move fast. And then from SpaceX, that&nbsp;&nbsp;

00:36:53.280 --> 00:36:59.720
took me to a startup called Likewise. It's here in&nbsp;
Bellevue. And then from the startup, I was like,&nbsp;&nbsp;

00:36:59.720 --> 00:37:06.160
I really like those people in Microsoft. I really&nbsp;
want to work in research because they come up&nbsp;&nbsp;

00:37:06.160 --> 00:37:11.200
with all these cool ideas, and then they could&nbsp;
do stuff with it. And I'm such an idea person,&nbsp;&nbsp;

00:37:11.200 --> 00:37:16.280
and maybe I'm pretty good at execution, but I&nbsp;
love the idea side of things. And I discovered&nbsp;&nbsp;

00:37:16.280 --> 00:37:20.388
that over the course of my career, and that's&nbsp;
actually what brought me here to begin with.

00:37:20.388 --> 00:37:22.720
GEHRKE: And that's, sort of, your&nbsp;
superpower that you bring now here.&nbsp;&nbsp;

00:37:22.720 --> 00:37:26.480
So if I think about a typical day,&nbsp;
right, what do you do throughout,&nbsp;&nbsp;

00:37:26.480 --> 00:37:31.560
throughout your day? What is it, what&nbsp;
is it to be a PM manager here at MSR?

00:37:31.560 --> 00:37:37.160
LIU: So it's funny because when I was just&nbsp;
a PM and not a manager, I was more, kind of,&nbsp;&nbsp;

00:37:37.160 --> 00:37:42.240
figuring out, how do I make this product go?&nbsp;
How do I make this product ship? How do I move&nbsp;&nbsp;

00:37:42.240 --> 00:37:48.040
things forward and empower organizations with&nbsp;
the products that I—people and organizations&nbsp;&nbsp;

00:37:48.040 --> 00:37:54.640
on the planet to achieve more [with] what I'm&nbsp;
working on? And now as a PM manager, I'm more&nbsp;&nbsp;

00:37:54.640 --> 00:38:00.400
empowering the people in my team to do that and&nbsp;
thinking about uniquely like, who are they, what&nbsp;&nbsp;

00:38:00.400 --> 00:38:06.720
are their motivations, and then how do I help them&nbsp;
grow, and then how do I help their products ship,&nbsp;&nbsp;

00:38:06.720 --> 00:38:14.960
and how do I help their teams cohere? And&nbsp;
so really my day-to-day is so much less,&nbsp;&nbsp;

00:38:14.960 --> 00:38:19.240
like, being involved in the nitty-gritty&nbsp;
details of any project at any point in time,&nbsp;&nbsp;

00:38:19.240 --> 00:38:24.160
but it's really meeting with different people&nbsp;
around Microsoft Research and just understanding,&nbsp;&nbsp;

00:38:24.160 --> 00:38:30.360
like, what's going on and making sure that&nbsp;
we're executing on the impactful work that&nbsp;&nbsp;

00:38:30.360 --> 00:38:35.760
we want to move forward. You know, it's boring to&nbsp;
say it's—it doesn't sound very interesting. Like,&nbsp;&nbsp;

00:38:35.760 --> 00:38:41.880
mostly, it's emails and meetings and talking,&nbsp;
and, you know, talking to people one-on-one,&nbsp;&nbsp;

00:38:41.880 --> 00:38:47.000
occasionally writing documents and creating&nbsp;
artifacts that matter. But more importantly,&nbsp;&nbsp;

00:38:47.000 --> 00:38:54.960
I would say it's creating connections, helping&nbsp;
uplift people, and making sure that they are&nbsp;&nbsp;

00:38:54.960 --> 00:39:00.220
moving and being empowered in the way that&nbsp;
they feel that—to help them achieve more.

00:39:00.220 --> 00:39:04.000
GEHRKE: That's super interesting. Maybe in&nbsp;
closing, do you have one piece of career&nbsp;&nbsp;

00:39:04.000 --> 00:39:08.560
advice for everybody, you know, anybody who's&nbsp;
listening? Because you have such an interesting&nbsp;&nbsp;

00:39:08.560 --> 00:39:12.480
nonlinear career, yet when you are at Disney you&nbsp;
couldn't probably … didn't imagine that you would&nbsp;&nbsp;

00:39:12.480 --> 00:39:16.280
end up here at MSR, and you don't know what,&nbsp;
like, we had a little pre-discussion. You said&nbsp;&nbsp;

00:39:16.280 --> 00:39:20.700
you don't know where you're going to go next.&nbsp;
So what's your career advice for any listener?

00:39:20.700 --> 00:39:29.280
LIU: I would say, you know, if you're not sure,&nbsp;
it's OK to not be sure, and, you know, instead of&nbsp;&nbsp;

00:39:29.280 --> 00:39:35.640
asking yourself why, ask yourself why not. If you&nbsp;
look at something and you're like, hey, that job&nbsp;&nbsp;

00:39:35.640 --> 00:39:43.200
looks really cool, but I am so unqualified to do&nbsp;
it for whatever reason you want to tell yourself,&nbsp;&nbsp;

00:39:43.960 --> 00:39:50.320
ask yourself why not. Even if it's, you know,&nbsp;
you're going from toys to something in STEM,&nbsp;&nbsp;

00:39:50.320 --> 00:39:56.520
or, you know, I'm not a rocket scientist, but&nbsp;
somehow, I can create value at SpaceX? Like,&nbsp;&nbsp;

00:39:56.520 --> 00:40:05.200
if you want to do it, ask yourself why not and try&nbsp;
and see what happens. Because if you stop yourself&nbsp;&nbsp;

00:40:05.200 --> 00:40:11.320
at the start, before you even start trying, then&nbsp;
you're never going to find out what happens next.

00:40:11.320 --> 00:40:12.960
[MUSIC]
GEHRKE: It's just such an amazing note to end on.

00:40:12.960 --> 00:40:14.780
So thank you very much for&nbsp;
the great conversation, Wei.

00:40:14.780 --> 00:40:16.600
LIU: Yeah. Thanks, Johannes.

00:40:16.600 --> 00:40:20.800
GEHRKE: To learn more about Wei or&nbsp;
to see photos of her work and of&nbsp;&nbsp;

00:40:20.800 --> 00:40:25.287
her childhood in Silicon Valley,&nbsp;
visit aka.ms/ResearcherStories.

00:40:25.287 --> 00:40:27.320
[MUSIC FADES]

