You're listening to an on move media c
production.
And let's in the case of the protein
powder, for example, I like, I assess around
function and flavor. Right? And so the 2
have to go hand in hand. And I
liked our other plant protein, but it was
with C only, and C is this regenerative.
It's a non mu Lagoon. Means go to
that door, 10000 feet. It's got 9 out
of 9 essential amino acids. It's a highest
my routine available all the right things, but
hard to work with from a flavor standpoint
in a
smoothie kind of combination.
Another product and it works well there. But
on its own, and so it's 3 years
to reform that plant protein.
Because there was so many other considerations and
from having a pea protein that was Us
grown and not from from China and not
heavily processed and it was almost impossible to
find
and a really clean pumpkin
protein. So all of those things and then
course to get the nutritional profile why we
want. So back and forth back and forth
court. That was Lisa Ad.
Female we had this granola, which is now
our super granola, but like a little bit
like more, like, reimagine. To be made it
even better than it was 10 years ago.
And it has
it's dehydrated oats, and it has cashews, go
berries,
a bunch of different super foods. There's 4
grams of protein each serving, super low sugar,
which is always really important for us and
very forward facing when we're creating products is
making sure that sugar content is very low
and super foods and adapt, of course.
So the granola like
like, our kind of like slogan for, like,
the whole campaign was the best fun gorilla.
And it is. It's the best.
That was Lexi On.
This is Mar sal. Thanks for tuning into
my podcast, Mar on the move. Each week
I will be inviting interesting, innovative
movers and shaker to join me on the
show and share their story. You will discover
and hear from thought leaders, experts, influencers, and
entrepreneurs
from the world's of wellness, sports beauty, fitness
back and and more. Mar on the move
will feature an ec mix of people I
know, work with and think are generally doing
cool things. On each episode, I sync up
with my guests about life career and training
and showcase their expertise and story.
Hello. Welcome, and welcome back to the Mar
on the move podcast. I'm your host. Mar
Sal. Today on the podcast, I'm seeking up
with Lisa and Lexi.
The dynamic mother daughter Duo behind Pioneering Wellness
company,
C. C uses the highest quality p most
nutrient dense and ethically sourced super foods from
around the world to create functional foods and
beverages that nourish heal and transform the entire
body.
Founder and Ceo,
Lisa Ot was on the morning on the
new podcast back in 20 22,
on episode 02:21.
And today, we are joined by her daughter,
Lexi Ann,
Senior marketing manager. On today's episode, I sync
up with Lisa and Lexi.
They share their journey as wellness industry pioneers,
personal experiences using food as medicine to overcome
health challenge. Is, the development of Chrome
innovative products,
including their initial signature 5 day reset program
and their new ramen
best fucking
granola as they like to say, and
new protein powder. They share insights on creating
nutritious functional foods that tease great, how they
are empowering people to take control of their
health through education and accessible products, Lexi shares
the brand's approach to influencer marketing and targeting
different age demographics,
and we talk about the importance of mindset,
gratitude and self care in overall wellness.
Of course, they share, their fitness and wellness
personal.
Lisa Lexi offer a unique perspective on the
evolving health and wellness landscape, blending their entrepreneurial
spirit with passion for helping others achieve optimal
health through nutrition. Shout out to our partners
a key tone Iq. If you haven't tried
these amazing fueling supplements, get 30 percent off
your first subscription order at key tone dot
com slash. That's KET0NE
dot com slash MARNI.
But more about tone Iq leader. Now, onto
our conversation with Lisa and Lexi. Lisa, it's
so awesome to have you back on the
show,
and Lexi is great to have you on
here for the first time, and it's been
so fun,
Lexi meeting you in New York City.
A few times and seeing how you're working
with your mom, and she's so inspiring in
such an empowering entrepreneur. So Guys. Thanks for
being here. Thank you, Mar. How long ago
was it? That we... Like, right in the
beginning. Right? You... So what... You and I
connected, like, right when you were starting c.
It was back in 20 22 on episode
02:21, and you haven't just started because you
had like a really
you had a lot of products, like, you
had your signature 5 day reset, and you
had all the different, like, really innovative protein
powder at I like... And you've have a
lot... You had a lot of products.
We only my 16
products.
Yeah. It's not like you're a stranger to
launching,
product line and Cp g in in the
wellness world. So I feel like you have
almost over a decade behind you before you
launch C. Right?
I did. Yeah. I've been in the wellness
industry.
I always like to kind of laugh and
reflect maybe longer than
longer than before super foods and adapt became
a thing.
And I've reflect back, let's say, 14 years
when I started beam and people didn't know
what M and Sp,
and,
you know, Res s, cord sets were. And
it's to think that that was 14 years
ago, but it was really this very foreign
and, like, what are those? What do they
do? Why should we care?
So, yeah, I've been playing with this world
for quite some time. And it's so hard
to be a pioneer right because
I mean, people
don't even understand what you're trying to sell
and
you're, like, out there doing it. Building a
business.
It was interesting and also, and Lexi at
the time and what Lexi where were 11:12.
And so she was learning about Super foods
in app jen's and food is medicine.
And
I always wanted her to teach classes on
it to, like, I think then, you know,
middle school in high school, but that was
a little. Was that might have been a
push. But I...
You know, we were also in San diego,
and that very different. It wasn't La in
New York that was much much when, ahead
of the curve or, you know, that sort
of wellness movement.
So not only were we pioneers, but also
Pioneers in San Diego because of the time,
the only thing that existed here was Drama
juice.
At what we introduced with Beam and this
kind of next level healthy grab and go
cafe,
which ended up being the first, Cafe in
the country,
was was very innovative, especially for, a, a
town like San Diego. Yeah. And, I mean,
Lexi,
I'm just curious you were 11. What was
it like being 11 and and being around
this and and having, like, all these healthy
foods in the house and Yeah. No. I...
I mean, I think I like, was a
little bit rebellious at first. Like, I can
go over to my friend's houses, and they'd
always have, like, like, the fudge and lucky
charms, and I would just eat all the
unhealthy that I could because it wasn't available
to me in my home. Right.
And but first, I was, like, what's going
on? Like, I was, like, really upset about
it. But
then, like, when we were launching beam and
like, creating all the recipes in the kitchen
when I was 12:13.
Yeah. I was like, wow, like, I love
this food genuinely. And like, I would play
the kitchen, and I was like,
experimenting team, making, like, gluten free baked goods,
super food smoothies,
and, like, that's just like, all, I came
to eat, and I was obsessed. So
I was definitely, like, lucky to start that
kind of like, a really healthy diet at
a young age. And just becoming, like, very
knowledgeable about how food is medicine.
My mom told the story a million times.
But,
I grew up with, you know, just, like,
learning, you know, I, like, struggled with, like,
Ad growing up, and
I was put on 80 d medication and
when I was young,
I,
like, my mom like, really, like, encouraged me
to change my diet and take out, like,
gluten and dairy sugar,
like, all of that, and it completely, like,
I did a 1 80 like, in my
mood and, like I was dealing with a
hormone stuff. It's, like, my mood and just,
like, how my brain worked. It was
incredible, like, how it it was like, a
overnight kind of change for me.
So it was it was amazing and,
really just getting to experience at a young
age. Yeah. I mean, that's, like impressive that
you could, like, grasp all of that at
a young age when you're, like, you know,
tiktok and Instagram and hanging out with all
your friends and I get that. Yeah. That's
amazing though. Lisa, is that kind of what
inspired you to
build and launch C was just, like all
these discoveries that you had already basically known,
but then also, like, taking it to another
level. Very much, so. I I often tell
the story, like he said, it was it
was multiple pebbles along the way,
and I starting with just growing up in
a healthy family.
And always wanting to feel empowered with my
health, and what could I do to influence
my health
because I always exercised and I ate healthy
but it was the kind of those defining
moments, and I think the first 1 was
at 38 when
was starting to feel different. And my hormones
were changing, and I was starting to, you
know, as somebody who was always healthy and
super fit and really lean all of a
sudden and I was weight, and I was
inflamed and my brain was foggy and my
hair was falling out, and I had no
sex drive and my digestion wasn't where all
things. Yeah. As my body was screaming for
help and just saying... I'm not happy. And
when I went to the g dermatologist for
my annual exam, and she said,
she laughed at me, and she said, you
know, oh, honey. Welcome to to getting older.
Yeah. And that's a story that I hear
from a lot of people. It's chad. Yeah.
Something that when I tell that story, people
are like, that happened to me too.
And that was a moment of truth for
me that was, like, this is not acceptable,
and I have to do something.
That combined with Lexi being on Ad medication,
and knowing in my gut as a parent,
and she'd been on it for maybe 3
years before... I didn't know what to do
because I didn't have the knowledge in the
awareness. And it wasn't out. It wasn't... There
weren't, like, a lot of functional medicine practitioners
that were mainstream and we didn't have, like,
food as medicine at that 15 years ago.
Yeah. Well, and so she's 26 now. Right?
And,
and so at 09:10
when she's on the medication and 5 doctors.
5 doctors in San Diego said,
she had to be on medication. There was
no other option.
And I cringe at it, and I knew
there had to be an their option, but
I didn't know. And it was this this
parents mother's instinct, but I didn't know what
to do. And it was through this sort
of these different catalysts along the way that
really
made me step into understanding how to use
food to heal.
And part of it was just owing my
self learning,
reading books.
I went... I did go to the institute
of integrative nutrition and really absorbed there, which
was a lot of just self learning, which
was amazing.
And all those little things I was learning
and started to make the changes in
my diet, personally and and shifting my hormones
naturally, and then, of course, the family.
And within, I always tell the a story,
like, within probably 2 weeks,
we we'd played this game in the house?
And said, what would happen if we took
out gluten and sugar
and any kind of processed foods
because it's also important to note that this
was also the time where we thought whole
grain goldfish were good for us. Right. And
we
stop I remembered.
Is. It's funny because we didn't.
We didn't know. And so when we didn't
know how to read labels.
And we didn't understand what was in our
food.
And so it was just these moments where
I was like, wait a second.
This is...
Everybody needs to know this. And, Lexi, within
2 weeks came off
Medication. Yeah. Because she really got to feel
what... Like, how the food was affecting her.
And that we can her choice
versus, you know, mom making me do this.
It's more of a a second. My brain's
working. Now, I feel better. My mood is
better, all the things. And I think that
was an important part her being able to
to make that decision herself and yeah shifted
is so hard as a parent. Yeah. So
hard. I don't. Sorry. I was just gonna
say, I did the 3 months Candida cleanse
when I was 13 years old. Wow.
Which I don't even think people knew, like,
what Candida was. Yeah.
10:12 years ago, but I did that when
I was 13, And it was like the
most intensive diet. It's like, you can't eat,
like, blueberries and, like, Almonds, like, there's so
many things that P eat, but... Yeah. And
then it's, like, no clue in, no dairy,
sugar,
like,
everything fun as a kid basically for a
3 months I mean, is... I say it
must be it's so hard. Like, even as
an adult, but at least you can make
a decision based on, like, factual information. Right?
So, like, you know, I'm gluten free. I'm
primarily, like, dairy free. I had, like, I
thought had an ulcer.
My entire life, and I went to the
doctor in my thirties, like, I didn't. I
worked on 1 of the first, like, gluten
free cookbook
when I used to work in P r,
and people
were horrified that I was, like, not eating
bread and they were, like, offended that I
wasn't eating, like certain food,
and and I was 30, like,
you know, that was, like, 20 years ago,
and I feel like, you know, even
then it was such a a hard thing
to be an adult and not eat certain
food
And then, like, you know, kids, they have,
like, skin issues and
diet ish all kinds of stuff. And, like,
you said Ad and, like, as a parent,
you know, you don't wanna be like this
like, no no no parent. Right? But
you kinda know. And then as an adult,
you're like, no. No No. And make an
educated decision. And
people always ask me they're, like, do you
eat gluten? And and my response is,
mindful
because
I don't have Celiac. And so for me,
but I know it affects my brain. I
know that I get a puff. Right? There's
an information that happens. But sometimes it's just...
It's... If it's really good bread,
I'll have it or a really good pizza
from a great watch in New York or
La and So it's mindful that... But I
also then I know how it affects me.
So I make a conscious choice. And then
I know how to get back to that
reset know, in my body the next day
and a lot of that is, you know,
with c. But I think going out to
the kid thing. I think that is... It's
a constant...
I think I've talked to so many parents
that struggle with as gonna get my kid
to eat different.
And
part of what I think made this work
really well for Lexi was was that was
the game. Right? And at the each that
we did that
but it's something I have boys that are
19 and 20.
And
they, you know, they often come home with
fast food. And a cringe.
And so it's not like I have been
able to sort of completely take over, but
slowly, but surely, and I actually have to
give tiktok credit.
They are getting influenced by
their generation.
It's so
amazing that this is conversations that they're having
that we clearly didn't have in our young
age. Even let's captain didn't and exist your
time Instagram barely existed when you're were young.
So they're seeing this so much so and
like he would have laughed yesterday, Andrew in
kitchen making
and her her 19 year old brother, and
he's making eggs and he said, mama, I
threw out the butter And I was like,
why do you throw out the butter. He's
like, because there's chemicals in it, and there's
a vehicle
Said did you mark this on Tiktok and...
Yeah. Yeah. Tiktok is amazing for kids like,
yeah.
And they... They take Lion's mane. Yep. They
take Lost.
They take probiotics. They have their whole set
of supplement so funny. I would not have
been able to get them to do that.
And
and part of it was their own experience,
like, both of them and Andrew, especially was,
like, my brain working. What can I do?
Right.
It it was there was a trigger moment
for him. And then for parks, the 20
year old, he was in college always sick.
Mh. And it's cold in the dorms, and
there's all sorts of just know, whatever it's
basically
not a healthy place to be.
And
he was so frustrated with getting sick a
time that we were really working on healing
his gut. And then we introduced C, and
he's like, mom, I'm... I haven't been 6
sense.
So said... Yet. And so that also was,
like, wait a second. Maybe mom's not so
crazy. Maybe
your the aha moment every parent is waiting
for.
And I couldn't force it. And I think
that's important. I mean, Lexi was a bit
of a unique situation because of of the
Ad specifically, but I wanna go backwards a
little bit because
I think I don't even know if it
was Ad lexi and and I think what
really happened, and this goes back to why
I started what I did. Right
mama.
There's is...
She was... Of was a little girl. She
always had ear infections.
And
every time she got an air infection,
she was given an I have antibiotic.
And it would absolutely as a little girl
to destroyed her gut. Yep. And and we
didn't know what we knew then. We didn't.
That has an ongoing issue even now through,
you know, her as she's gotten older is
healing.
The damage that was done as an infant
as a little child.
And western medicine at no point said, maybe
she's allergic to something she's, eating or drink
unit, of course, it was milk and dairy.
Yeah. And that was what was causing the
infections. Mh. But that was never brought up.
Yeah. And unfortunately,
it's still not part of the conversation with
Western Medicine. It's not... Yeah. I think, if
I peel back all the reasons why we
do what we do, it's to really give
people the tools
to listen
and take control of their health. Yeah. And
as a parent,
I knew that
that again, intuitively
that she didn't need to be on Ad
medication. I knew that antibiotics her antibiotics was
not good as an infant. But I didn't
know what to do. Right? And there's so
much information now, and we have the tools
and we have access and we have functional
doctors may have all these different things that
we can now do. So now more than
ever
from where we started to where we are
now. There... We have access. I mean, Costco
in Walmart and
everywhere has organic fruits and vegetables now.
So they think that's the part that's encouraging,
what's what's not what's frustrating is we have
more access when we've never been sicker.
And this is the opportunity, and this is
what drives Lexi and I to do what
we do is how do we each people
to take control of their health. And just
by little, like, when you can get in
your body and you can feel how good
you feel when you feed your body well,
and you remove the toxins, and you just
empower yourself, and you realize how much control
you have over your health,
that is... I mean, it's a greatest gift
you can give yourself. And we make it
too complicated. And part of what Chrome does
is simplified Yeah. And I love that, you
have the signature, like your signature 5 day
reset, which is, like, for anyone that wants
to kind of, like,
floor and experiment without, like, taking
a a full plunge or deep dive into
this. Like, they can just try this 5
day reset and see how they feel, but
maybe you can share a little bit more
about it. The 5 day reset was born
out of the same reason when Lexi created
the the 5 day super food cleanse for
be.
Which was
a couple things. 1 is everyone wants to
look and feel better fast. Right? So there's
that, like, how do I
clean up you know, clean out, get back
in my body or how do I start
a wellness regime or, you know, how do
I lose a few pounds? Whatever whatever the
motivator is? Yeah. And
but the the where we've approached it differently
was
I don't believe in starvation and deprivation
as a way to change how to behavior.
We know this. For fact. We know that
the juice cleansers didn't do anything,
except for low sugar and no fat. No
fiber, or no protein, we... Nothing changed.
And if nothing changes, nothing changes.
So the juice cleansing fat add some of
these other crazy
things that are out there that you're miserable,
you can't function. You can't think
your
grumpy is how, like, you can exercise. You
can't show up for work or your family
I'm like, what's the point? Like, why are
we doing this?
To lose pounds. Is that really the point?
Or what if we could do it in
a way that's really about nurse.
And
and really fueling your body so that you
can be optimized. And then when we do
that, and when people can really get in
their bodies, then
you can make you make change because you
feeling like, wait, this was enjoyable.
You really liked the Matcha in the morning.
I I think for us, it was really
about, like, how do we really ish, how
do we optimize how do we
give you foods that you would enjoy every
day. Right. And and those little simple shifts
can... Are absolutely transformative. So the 5 day
reset gets your body. You feel amazing, your
brains turned on. You've got the energy, you're
sleeping better,
probably lost some weight,
and people lose 3 to 8 pounds on
average, and... But they didn't starve themselves to
do it. Right. Is Oh, which is amazing.
Yeah.
They are great and input... And that was
a big part of
this too is how do we
help women understand that we don't have to
starve ourselves to look and feel good in
our bodies. Mh. And and that, I think
has been really
beautiful and fascinating to watch. People say, there's
more food than I can possibly eat on
this,
and you get to customize it. Because Mar
is you're an athlete, right, you know, an
extra athlete, you might need to add more,
but somebody else may not need to. And
so it's really about
listening to your body and doing what you
need for you and not treating everybody the
same.
That reset, I think has done that and
then led to people
incorporating the porridge or the Matcha or the
bone broth or the magnesium or the hydration
like or all of the above
into their everyday life. And because life is
crazy, and we're biz... We don't have time.
And
I don't I don't have time. And lexi
doesn't have time, and we we know what
to do. Yeah. But
I don't lead this computer half the time
or if I do, I'm running around like
a crazy woman from meeting to meeting or
podcast to podcast or whatever it might be.
And c
keeps me fueled,
every day, and I never... I love it
and never get sick of. I probably have
it 4 to 7 times a day no
matter where I am. My mom and I,
like, live on chrome, and, like, it's, like,
a life saber for us, like, every single
day.
And I just wanted to like, touch the
reset,
but I would say the reset for me,
like, the the psychological
experience is, like, always the most, like, profound
thing that I experience when I do it.
Is, you know, like, as a woman like,
knowing
that, like, you know, you can still eat
and, like, you're, like, losing weight and you're
nourishing yourself and also just, like, It's like
a mindset switch kind of when you're going
through it, and it's hard to explain to
people who haven't done it yet, but
like, it really just, like gets you back
into your body and, like, makes you mindful
about what you're putting in your body and,
on our limited edition.
Reset, we included the chocolate bar, which is
meant to have, like, 1 square day, but,
like, really just, like, savor that one's wear
of chocolate, and it's, like, a special, like,
trait dessert at the end of the day.
So it's really meant to Like I'd say
it's like, probably the only cleansed detox reset
program on the market. That's, like, really focused
on,
like, enjoyment and, like,
savor ring, like, the pleasures of life almost.
Yeah.
Whereas, like, a lot of other programs are,
like, you know, it's it's triggering for us.
Like, especially as woman and, like, focus on
the restriction and Yeah. Like, this 1 is
completely opposite, but I always, like, I really
appreciate the the mindset
that I have every single time that I
do it. What do you think about? Like,
how how frequently do you think people can
do it? Like, every few months or, like,
I mean, you can live on it. Like,
we've had customers do it for, like, 20
days, so they'll order
4 resets.
And,
like, for me, I do it seasonally.
But you can do it once a month,
like, there's really no limitations for, like, how
often you can do it because, like, again
you're fully nourished,
but you might just get bored if you're
doing it, like, for 20 days. Shout to
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back to our conversation. 1 of the things
that I love about c wellness is that
you have such a good variety of flavors,
especially for the protein powder because as women,
whether you're an athlete or not. Like, we
need to be taking in a lot of
protein
daily,
I think, you know, you can only eat
so much food. And... And no matter what,
Like,
you've gotta add
supplement with some kind of protein. So talk
to me about that because it's very innovative.
Like, and most protein powder are just, like,
chocolate and vanilla. Well, in... And I'll take
it a step further. We are launching this
week.
A protein bundle.
For exactly the reasons you just explained, which
is
it's hard to get enough protein,
and
and it's
it's just it's, you know, especially again with
the busy. And
always have time to go make a salad
with chicken or salmon or, you know, whatever
it might be or big thing of eggs
or whatever it is. So The protein bundle
encompasses 4 of our high protein products
that include the beauty Matcha,
the super porridge,
the bone broth and then our new plant
proteins that have 20 grams of protein plus
all the super foods
and the digestive enzymes and all the other
nutrients.
And that combined is 52 grams minimum. And
52 to, you know, 65 grams for those
4 products,
and you could add some extra protein to
your broth. Right? There's... You could add some
avocado to your smoothie. But it's an easy
way to get a lot of protein.
And to your point,
I'm not a big eater. And so
able to have high protein foods that don't
feel over me. Mh.
But just fuel me. And, like, on the
go.
And on the go. Yeah. Yeah.
I think... And you've launched a lot of
new products speaking of new products. So talk
to me about
some of the new things that you have
just launched
you know, in the last few months even.
We've launched 5 products in the last
probably 6 weeks or 7 weeks.
Great.
I'll let Lexi talk about him because she's
been the the big promoter, but it's been
really fun. Products that we've been working on
for for years.
And
because the idea is it's just no foot
plus nutrition. Right. And so we're not a
cleansing company, but we have the 5 reset
because we all need to reset. You know,
It's a starting point. Yeah. Is pretty good.
And it resets those habits to behaviors and,
you know, whether it's sugar jurisdictions or whatever
inflammation, foggy brain etcetera.
But then really what we have it says
everyday essentials that nourish you throughout the day.
Right. And
ultimately for the whole family. But
And that's why we'll continue to innovate, and
I mean, I'll... I'm gonna turn it over
to Lexi, but we... The first product we
launched
was
April fourth,
national Ramen day, we launched the first ever
gluten free bone broth ramen
in a cup Yeah. At and rei imagining
cup noodle soup, and it's 15 grams of
protein and has collagen, it has
coconut milk and Rei and turmeric.
And it's delicious, and it's easy protein because
as I'm sitting in Zoom or whatever it
is all day, I don't necessarily have time.
Right you go make a lunch and and
I can have a nutrition lunch. So that
was really fun. We launched it on a
boat
on summit sea,
and
it's... Just been a really cool product to
bring to market, and then we've had a
whole bunch after no Sold out on your
website. And sold out within an hour. Oh,
my god. It's And so when can people
expect it to be back available?
Well, it came back and sold that again.
Oh that's a good problem to have. If
think the next
the next
group comes in in a couple weeks, and
we got feedback that people wanted a little
less spice and a little more noodle, so
we always listen and yeah sort of next
the next wave of that'll be. But I'll
let Flexi talk about the other part.
Lexi,
give me the scoop on what's new and
exciting c.
Yeah. So I think after the ramen, we
launched,
a fasting matcha, which
is, like, perfect. If you're fasting in the
morning and you wanna keep your fast going.
So our Beauty matcha is, like, the Og
1 that everybody loves In the fast much
is delicious, and it's, like, just like a
little bit lighter,
and, like, I have that 1 in the
morning, and so that I can continue my
fast for about, like, 12 to 14 hours,
and then I'll have my Beauty matcha after,
and it has ginger, tumor sp.
It's so good, and I'll just kinda have
that with hot water. And then the other
2 are, like, very nostalgic, my mom and
I,
because it kind of, like, goes back to
our beam days with our first company. At
beam, we had this
Granola, which is now our super granola, but,
like, a little bit, like, more, like, reimagine.
And we made it even better than it
was 10 years ago.
And it has
it's dehydrated, oats, and it has cashews, go
berries,
a bunch of different super foods. There's 4
grams of protein and needs serving,
super low sugar, which is always really important
for us and very forward facing when we're
creating products is making sure that sugar content
is very low.
In Super foods and adapt, of course.
So the granola is, like,
like, our kind of like slogan for, like,
the whole campaign was the best fucking granola.
And it is. It's I'm gonna make that
the title of this podcast camera asphalt fucking
lost.
No. I have it. But I'll spell it
Fc CKING,
so we don't get banned from podcast universe.
Yeah. I
that. Well, we were sending it to people,
like, the kind of the first people to
get. That's the message that kept coming back.
They were, like, like, what the
this is insane. And so that's why we...
That was the launch campaign mean. I tried
to, the Jack Taylor event. It was really
good. Yeah. And it matches my hair too,
so it was, like, a fun. The pink
toilet... Yeah. The gucci.
Yeah. The Granola, and then we just launched
or relaunch our plant protein powder. And we
just reform it, and now they're, like, the
best proteins
at least we think, like, on the market.
They're just very, very clean.
They're plant based, mean with Show show plant
protein, which I think we're, like, 1 of
the only reseller of that 1. Right, mom?
Yep. Yeah. I'm C. I've been scared an
using it. Yeah.
Yeah. And it's non le non isolate. It's
super easy to digest. We also use digestive
enzymes because there also is, pea protein it
as well. But 20 grams of protein,
and, yeah, super foods, mushrooms adapt, like everything
that we always do.
And they taste so good, and it's a
vanilla cinnamon flavor and a cal banana.
And, yeah, we've just, like, had so much
fun, like, making new smoothie recipes in the
kitchen together. So... So are you guys constantly
you're, like, constantly innovating based on, like, what
inspires you to innovate and create new products?
I would... So yes and, like, in the
case of the protein powder, For example, Yeah.
I like,
I
assess around function and flavor. Right? And so
the 2 have to go hand in hand.
Mh. And I liked our other plant protein,
but it was with Cha only. And Shot
show is this regenerative,
it's a non le like boom. It's grown
in ecuador 10000 feet. It's got 9 out
of 9 essential I amino acids. It's the
highest plant protein available, all the right things,
but hard to work with from a flavor
standpoint, Yeah. In a,
smoothie kind of combination, another products and it
works well there. But on its own, and
so it's 3 years to reform that plant
protein
because there was so many other considerations and
from having a p protein that was Us
grown and not from from China and not
heavily processed, and that was almost impossible to
find
and a really clean pumpkin
protein. So all of those things, and then,
of course, to get the nutritional profile why
we want. So back and forth and back
and forth and back and forth to finally
get it right. So that was something that,
like, To lexi point. I I do think
it's the best plant protein on the market,
and god knows we've tried them all. And
it is but nostalgic because Lexi said to
having started a smoothie bar, you know, 14
years ago
beam and then to kind of come full
circle and it's meaning let's sea in the
kitchen, making smoothies and doing all the, you
know, smoothie bowls and stuff been so fun
because that's those are roots. I mean, that's
where we started in.
And from an innovation standpoint,
that have another product that just sort of
came to mind
in the last week. And a lot of
times it just happens. And it's something that
we don't force.
Sometimes it's, like, we're gonna go do that.
And
another times, it's just... It happens like this
1 where I just all of a sudden,
and put a combination together randomly, and I
was like, that's
so cool. Yeah. And so it it kind
of just happens.
I we we've have so many products. We
have 24, 25 products now. Yeah.
That's a lot. The bone broth are amazing.
And we've been using it for cooking,
different
dishes, things that we make in the kitchen.
And
I can't typically have, like, a chicken broth
off the shelf, but I've been able to...
I just... I mean, I know there's some
onions and garlic in it or no. Is
there...
There's a little bit in there. Not that
much that affects It doesn't upset my. Yeah.
I know Totally. Sense that as well. And
the the off shelf brass
I'm the same way. At they're very game.
Yeah. And sort of gag.
And I think that's what's so cool about
this 1 is it braun as a powder.
So all you need is hot water. Yeah.
And the flavor profile is incredible. It's it's
tighter with a certain fraction process that extracts
more nutrients and flavor, which got it.
How much better? Yeah. It's really good. It
you can add... I mean, we've we've made
somebody many recipes with it where you add
protein vegetables, you can use it to Saute
and and all sorts of different things, and
you can make rights with it. So... And
and I take it on the plane always.
And
it's just a great meal on the plane
where I get 12 to grams of protein,
put in a little mug or get some
hot water from, you know, the stu and
it's like, that's my meal on the plane.
Yeah. I had to do
test and I was had to fast, and
I I think, like, survived on it.
Like... It was great. Yeah. Yeah. Yeah. I
mean, I was, like, so nervous to fast
because I'm, like, always eating. So it was
it was super helpful. But, yeah.
Since you started, Lisa, like, how has your
role evolves? Like, I know you're, like, a
a dive in, like, in the weeds founder?
But have you, like, kinda stepped away a
little bit or you're still, like, super hands
on? A little bit both.
I would say... I mean, the hardest thing
about
building a company is people. Mh. And we're
bringing together and in leadership,
has been, you know, interesting
evolution for me in learning, you know, how
to be a leader.
And
and
finding the the chemistry
within a team. Mh. And took a while
for us to really kind of bring the
the that team together. And what's been so
amazing is this... The team we have now
is so fantastic.
And, I... By that, I mean, my our
marketing team. The the ops and finance team,
I never worry about. Like, they they operate.
I don't worry if turmeric, you know, it
was lost at sea or Coconut monitors be
happening.
I don't worry about it. They take care
of it. I, I rarely hear about it,
which is amazing. Great stuff there for a
second because that's a huge part that allows
me to focus on, the marketing,
the brand
you know,
proliferation and getting that out there and getting
people excited about c, which is where my
sweet spot is. So I don't worry about
either side. And I have gotten sport all
times for fine the finance side of things,
but I don't have to get in the
weeds of that. So on the marketing side,
I'm now, like, the last few product campaigns
have been so fantastic because I haven't been
in the weeds with it. And the team
has really been able to bring that forward
and kinda of send things to me for
approval.
And that's
that for me It's a gift to me.
And
it's fantastic because then I can freeze me
up to do other things where I can
really work on the partnerships.
And
fundraising
or speaking or other things that I really
wanna do to help propel the brand.
And so it's it's been a really interesting
evolution, but it's it's been hard, you know,
and and finding that right fit of people
and chemistry within the team. Lexi, when did
you decide to come onto to the team?
And
what's your background in terms of education and
what were doing before and what's your role
now?
Yeah. So I...
So I was working with Be. My mom's
first wellness company since I was 13, and
I worked as a barista for 5 years.
So that's kind of where I got, like,
my vacation around, like, super foods and adapt
and how to make healthy food taste good.
Yeah.
And then I moved back from La. I
was in La or 6 years, and I
moved back during Covid, and that's when my
mom and I
created the the reset program, and we created
all the products in the kitchen together. I
think there's 08:18
different products in the reset alone.
So everything from the bone broth, cookie butter,
super porridge,
eli, we did everything in the kitchen.
And we... That kind of became like, our
beta reset and how my mom raise money
during Covid was I was hand packing. I
think I made, like, 200
something
like, cleanse by hand. Mind you that each
cleanse took 4 hours to make. Wow. I
move it. Lot. Yeah.
It was wild.
And that's how we raise money. Was just
like, you know, his very homegrown, made in
the kitchen in.
And You've been involved since the very beginning.
Like, before it was even a thing, and
I just did No. Yeah. And then,
now, my role was kind of, like, changed
throughout the last, almost 3 years, but I
started
as the manager of ambassadors.
So I manager our ambassador program, and then
I, took on influencers and partnerships. And now
I do, so social media content,
and
yeah. That's a full time job in and
of itself, suffer from being part of a
brand.
Yeah. But, you know, it's a it's a
small marketing team. So we... Like, all of
us wear a lot of different hats, and
it's very, like, collaborative,
between our whole team. So... So what's your
kinda target? Like, with influencers and social media?
Like, do you have different
demographic age ranges
or, like, certain
lifestyles that you're looking for, like, of influencers
to represent c.
Yeah. I think it's...
That... That's a great question. Like, we always
say that our sweet spot is between, like,
34
and like, 45 in terms of like, our
customer demographic.
So a lot of the influencers that we
work with are kind of in that age
range. But
a lot of, like, the content creators, like,
skew like a little bit of of the
younger side. So it's kind of just, like,
testing and seeing, like, what works, but what's
been so amazing. Since we've launched. She's like,
people influencers are genuinely so obsessed with the
products and they come to us and, like,
you know, a lot of it is just
gifting partnerships. And, you know, it's been a
lot of word that's been a lot of
organic influencer growth. Like, we barely pay anyone
to talk about Chrome, you know. So a
lot of it is just very organic and
people just like sharing openly about it, which
is been like, incredible, and I think also
very unique for a brand just to, like,
you know, have a product that people love
and want to be able to receive every
month. And it's very female focused, but, like,
it's not
excluded to men, but, like, it just I
like that... Most of the products that
I see out there or very, like,
bro culture
So I love that C is not yet.
That is, like here for women. I I
mean nothing wrong with that. I mean, I
like a lot of brands, but kinda good
to be up there representing women and educating
women and providing product for us that we
feel good using. So Really like that. And
I think that, you know, it's 02:30 percent
of our customers are men. Yeah. I'm sure.
It's the that brought it into the house.
Yeah. We're and introduce it to them for
the most part. And I think also, I
mean, we, we... Women are just...
We have more hormone shifts. Yeah, at least
that we're aware that we have the mindfulness
of. And so as we are more in
touch with our bodies, we're also more in
touch with what how do we want to
amplify and prioritize our health? Yeah. And and
so we tend to be more committed to
that, which then also is but them our
movement and
what we're eating, and then we sort of
educate the other them... And then in our
lives. Mh. And this morning, I got a
call from
a sweet man who said, I'm now ready.
And will, you teach me, like, what to
eat and how to eat and the supplements
I should be taking, but I couldn't force
it. Like, he had to, like, get there
on his own. Right. And I think that
for women, we we also sort of in
some ways are a kind of...
We're more proactive, but we're also...
We have more things happening where we're like,
oh, wait. What's happening to my body? I
don't feel and we're just more in touch.
And so we're Yeah. In blind to make
those changes. And you've, like, a different...
Yeah. And so sorry, Lexi back to you.
I was just, like, wondering about the whole,
like, influencer stuff because I think it's so
because when we first started talking,
you know, we were talking about how Tiktok
is so helpful.
So are you trying to, you know, reach
that audience as well, like, the young kids
on Tiktok and when I say young kids?
I mean, like, 16, 17, 18. Like, do
you feel like that's a market? You're going?
Yeah. Oh, for sure. Yeah. We have so
many different products
and, like, all different price ranges. So there's,
you know, a huge market for, even like
teenagers and, like, especially, like kids in college,
like, the Ramen and the granola, like, that's
something, like,
nostalgic and also, like, perfect for those demographics.
And people love Matcha. Matcha is a huge
trending topic on Tiktok. So was Bone broth.
And
like, you know, it's very, like, Tiktok friendly
for sure. You know, like, we wouldn't put
the reset on Tiktok just because, you know,
like, price
stuff. Yeah.
Yeah. But... Yeah. Tiktok absolutely.
We're seeing a huge opportunity within college. We're
for college kids. Yeah.
And it's even interesting too. Again Going match
to my boys. Like, they're... They love the
ramen. They love the protein powder.
And so
again, it's, like, those are things that work
for them in the dorms that looks for
them, like, you know, and and wherever they're
living with their friends because they feel
They they don't wanna eat the crap.
And so there's... I think that the collection,
a lot of women, especially, they love the
matcha, that there's the porridge that all those
things that we have in this collection, and
I think there's a really
exciting opportunity for college kids because there's so
much more aware.
And they're they're they... They're just more educated
about what you put in your body. And
so I think we're excited to really extend
a lot more and education to that.
I feel like there's, like, this, like, lost
generation of people that aren't into health and
wellness.
It's like the twenties, Like, they are really
into health and wellness,
and then, like, forties and up, but somewhere
in between I don't mean me I'm wrong.
I don't know. If III don't... I think
they're also more f, You know, because they
they've got a million things being thrown at
them all the time.
Going to my boys. Like, they're but they're
curious.
Right? And it's see enough things, so they're
willing to try things. I don't know they
have as much brand loyalty.
To be honest.
And because there's always a any object. And
and so... And I think our experience... I
mean, our main... Hey core core demographic is
34 to 54. Yeah. And also,
there's so much happening and if you think
about, kinda of where you're at in life,
you you know, have a career definitely
be a mom and have a career juggling
little kids. And then as you get into
your forties and and a little bit beyond,
your kids are older, but they're in college
and you probably still have your career, or
you're just you're juggling. You're on planes wherever
you are and... Yeah. True. Where we see
Cr fitting in is again, like, how do
we simplify your life? And how do we
nourish you as you're in your your
life. And
so that... Those thirties forties, I think are
definitely optimal. Yeah. 20
I think there's they're curious.
They're open,
but they don't have the pain yet. Like,
their body's
start screaming yet. Right Right. Right. Oh, and
you can combat. I think that you have
that you guys have the curiosity. You just
don't have that same, like,
wait. Something's not working, and you knew
I actually disagree, because I think it's all,
like,
are... Like, people in our twenties are very
focused on preventative.
Like, I... Like, our skincare routines,
are crazy.
You know? And, like, the education around like,
wearing sunscreen, and I have a
super expensive
infrared skin laser that I use every single
day. That's, like, preventative, you know? And
I
like, I have my daily routines. All of
my girlfriends have them, like, I have guy
friends who do the same thing. So it's
a really interesting generation. And, like, we don't
Yeah. It's Yeah. That's true. I see that.
Yeah. We're very focused on preventative and, like,
you know, how we, like, age grace fully
and, like, do all the right things so
that, you know, I think a lot of
people have anxiety about going to the doctor
and scared that the doctor's gonna tell them
that something's wrong with them. So
we are, like, actively
trying, you know, to do what we can
to prevent that.
I feel like that's what... I think maybe
that was what I was maybe trying to
say. Is it's, like, I just noticed. My
partner has a 16 year old daughter, and
she saw an EG1
commercial somewhere, like on... I think if we
gonna take tiktok. And she came... Like, I've...
They've been 1 of my advertisers for, like,
5 years. She came in
and she, like made that connection.
I was like,
yeah. She sees it in the house, like,
she knows I drank it. She knows that
I've talked about them. Like, I've gotten merch
and stuff, and she's, like, stolen the little
mixer...
She's stole your mixer too.
For the, you know, the fro thing, like,
that stir up the protein powder. And I'm
like... And then she makes that connection.
I... When I was at age, I was
definitely not doing that. And when I was
in my twenties, I was, like, out drinking
at bars. Like, there was no way
I was thinking of anything remotely healthy, and
I remember I had a friend who was,
like, friend who told me I should take
care of my skin, and I, like, never
listened to her and So, you know, like,
when I just think like, to me, it's
amazing that there's, like, this whole younger generation
that actually cares about their health and skincare.
Well, I'll Marty, I'll add to that. Again,
yes. And
when my kid... Well, Emma on my kids
see photos of me, like likes laugh at
it's too right. When they see photos of
me in my twenties and thirties. Yeah. They're
like, wow, like, what was wrong with you?
That you just look so different. Like, you...
Like, like, my mom is, like, Benjamin button.
Like, she looks younger now, than she did
in her twenties, which is, like...
But because she's, like, taking care. I mean,
you've always been, like, super focused on exercise
and like, I think eating well, but, like,
I think it was the matcha,
something happened. I mean, I I removed a
lot of this stuff that I didn't know
was bad. Right? Sugar the... And any kind
of process foods and, you know, that was
through time. And then also back to the
skincare, like, became much more mindful as skincare.
Yeah. And and using super foods standard their
adapt, Like, the r... That Matcha, ara matcha,
Beauty Matcha that has the collagen and ginger
Gym. I know has absolutely transformed my skin.
So there's no 1 thing, And I always
say there's no silver bullet. Right and anything.
Care or health regime, And it's the combination
and combination of all of it, and those
choices that we make, and it's not about
per... Like, making the perfect choices all the
time. Right. But I think that's where
it has been...
I'm AII
am an example of
how really taking care of yourself
has
worked for me. Yeah. Such that, you know,
53 now. And... Oh, so we are this...
I'm... Yeah. We are the same age. Yeah.
And, you know, my biological age came back
as 28.
And That's amazing.
You know, Younger the me.
Yeah.
You know, and and I feel like I'm
28, and and it's a combination of what
I eat, and it's it's the joy that
I live with the happiness, being around Lexi
and her friends and young people and that
keeps me young.
And
I think I'm in being super happy, doing
what I love Yeah. You know, all the
things, it doesn't... And it... There's a lot
that goes into that and chaotic and crazy
and all the things. But I also really
look at life, like, I get to do
this, and I'm grateful every day. Of
the people I get to talk to, be
with, learn from
the lives we get to impact
experiences that we get to have so many
of which I get to share with see.
Yeah. App That's amazing are... That's just, like,
for me, I I can't imagine, like, I
just feel so blessed every day. So
it it's all of those things, and I
think that this
this younger generation
is growing up with just a lot more
mindfulness.
Yeah. More education. Alright. So what is the
biggest lesson lexi that you, like, a business
lesson or life lesson or something that you've
learn from your mom since you guys have
been working together for such a long time
and you're so close. Like,
I know I'm sure she's like an inspiration
to you as well. So what's that is,
like a great lesson that you've learned from
her.
Just gonna...
I would say just, like, having an abundance
mindset.
Is like, the number 1 thing. Like,
that is something that I feel like a
lot of people don't have, and my mom
is, like,
talk... Like, I think about this every single
day. It's like,
you know, like, you can really
set your mind at anything, and, like, you
can, like, put out out in the world
and release it. And
like, when you're in, like, that energy view
when you're in that flow, like, good things
just like, come back to you, and it's,
like,
I... Yeah. I would say
like, she's the best manifesto I've ever
seen or met in my entire life, and
it's, like, you know, even the Gwyneth email,
It's, like how invested in early days. It's
like, she put that out there, and then,
like, 2 days later, she woke up to
an email from Gwyneth Pouch. Like, it's such
a, like,
you know, if you're gonna be a Ceo
an entrepreneur
are, like, successful in any way, like, I
really do think you have to have this
kind of, like, very special upon its mindset,
which is part my biggest thing that I
learned. Awesome. And, lisa, what about you? What
have you learned from Lexi, a big lesson
from
life and working together and everything.
I mean, I I would... I might I'm
gonna use this moment,
you know, as the learning. I mean, the
fact that she and I get to be
honest this interview with you. We get to
share this, and I get to sit and
watch her and listen to her and be
so proud.
And look at how she's, you know, really
just grown into who she is and really
has this voice that's, you know, becoming more
and more powerful every day and more and
more authentic to who she is. So
I have, I that's just 1 thing I
needed to acknowledge that's just so beautiful for
me. You even in this moment.
And I think the thing that what
I've had to learn working with, you know,
a close family member and even a mother
daughter dynamic
is not always easy.
Yeah. And it's something that we've had to
learn together. Like, how
how do you... When you spat
and we do.
How do you just let it roll? Yeah.
And and that, you know, together, like, us
being able to kinda pull each other back?
And laugh again, because we do a lot.
We laugh a lot. And,
and keeping that lightness, and I think we
do it for each other, and that's been
something that but it's been it's heart, You
know, especially as a mom and really how
do I
support her
encourage her but look it in the way.
And and really giving her the platform to,
kind of run with something
and just let go and see the more
that I do that, the more she just
continues to shine. Awesome.
As since you guys are in the wellness
business, like, what are your sort of go
to wellness and fitness routines that empower you
for success maybe start with Lexi.
Like, fitness wellness is all of it. Yeah.
Yeah.
Daily movement is the biggest thing for me.
So I'd say exercise and
just like having some sort of routine that
you look forward to every day, like, especially
in the morning at at at time. Yeah.
I have like, my Beauty Martial latte every
morning. I do, like, my meditation. I go
for my morning walk to get sunlight.
Like, that's kind of my morning routine, but
yeah.
Cool. Lisa.
So
have certain things I do every day, Like
Alex said, I mean, movement is non negotiable,
You know, and that's something that morning. I
popped into onto the... Sheet my Peloton. I
knew I 1 window that I had to
do that,
walking listening to podcast might be on conference
calls,
when I go to New York I planned
my New York trips around my dance classes,
and that's, like, at Forward space. So movement
is something that has always been part of
my life, and it's just just a non
negotiable because it's fueling my mental health.
As much if not more than my physical.
And then beyond that,
it's interesting because I... Because I travel so
much
it's hard for me to have routine.
And is
well, my... And so that's something I'm learning
Like, how do I help routine, whether it's
meditation, whether it's journal, whether it's quiet time,
whether it's just taking space in a day
to take a breath, and then kinda come
back And that's something I'm really practicing right
now is, how do I take what I
do when I'm at home here in San
Diego. And then when of I'm in la
in a hotel or in New York in
a hotel and how do I any of
those practices.
The... So that's that's something it's... It's it's
a... I only mention that because I think
people kind of get caught up and, like,
I has to look 1 way, and I
have to be so committed, and, you know,
I can't do meditation because I gotta do
it every day and the answer from... Is
I I can't... I... That's not realistic for
me. And so I
just really sort of work with what is
realistic
and
constantly in reminded like, how
how grounding
that feels what I do make that. You
know, when can make... When I can make
that work. And then for sure, every single
day is the beauty match. Like, there's not...
Doesn't matter where I
in in the world, I will
I will have the beauty matcha. Stayed at
a hotel this past weekend, Cal ranch, and
we went to the coffee shop in the
morning, and I busted out the jar Beauty
Matcha,
and I'm making the beauty matcha in the
cafe and next thing you know the the
Barista were drinking it, and everyone the cafe
and I was making beauty much for everyone.
I was like oh my This is so
good. And so I know how good I
feel when I have that. Yeah.
And the other piece of other layer to
this I would just say is We do...
I do have promo
throughout the day no matter where I am.
But if we're in New York, and the
best French fries are there, we enjoy the
french franchise. And I... That's something that's so
important in defining wellness for you is I
love food, and it's 1 of my greatest
pleasures. And so
I find that balance
of
really, you know, nurturing myself with Promo, would
which I really enjoy, but also allowing myself
to have a incredible meal at La or
wherever it might be that I love and
not be ashamed of it at all, but
just fully in in enjoy it. Yeah. And
I think that's what we hope to really
inspire within everyone is
your journey is your journey in wellness.
C is from wellness dot com. People can
find it on your website. Is it available
in stores as well? Like, we will. We
have a couple places that are just, you
know, friends, if you will. Yeah. Mu worked
in Pittsburgh
at 1 of our dear friends,
Mike's in,
with Mi michele Bla and they have an
incredible menu of healthy grab and go on
this cute little market that she's done. So
we have a few of those spots in
the country that are 1 offs, and
But for those part, it's all online. Okay.
And
eventually, we will be
more... It will start to expand into retail.
But the nice thing about online,
is that we can really engage with you.
Right And and
educate and support you on your journey, and
that's something that I think we'll continue to
lean into for quite This has been super
awesome. I'm so glad that we got to
connect and maybe we'll see each other in
New York City when when you're up here
at Lisa. Thank you, Mar. This was so
fun. You for half. Thank you so much.
Sound. Fun.
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