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You're listening to an on move media c

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production.

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And let's in the case of the protein

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powder, for example, I like, I assess around

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function and flavor. Right? And so the 2

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have to go hand in hand. And I

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liked our other plant protein, but it was

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with C only, and C is this regenerative.

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It's a non mu Lagoon. Means go to

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that door, 10000 feet. It's got 9 out

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of 9 essential amino acids. It's a highest

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my routine available all the right things, but

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hard to work with from a flavor standpoint

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in a

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smoothie kind of combination.

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Another product and it works well there. But

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on its own, and so it's 3 years

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to reform that plant protein.

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Because there was so many other considerations and

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from having a pea protein that was Us

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grown and not from from China and not

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heavily processed and it was almost impossible to

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find

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and a really clean pumpkin

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protein. So all of those things and then

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course to get the nutritional profile why we

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want. So back and forth back and forth

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court. That was Lisa Ad.

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Female we had this granola, which is now

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our super granola, but like a little bit

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like more, like, reimagine. To be made it

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even better than it was 10 years ago.

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And it has

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it's dehydrated oats, and it has cashews, go

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berries,

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a bunch of different super foods. There's 4

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grams of protein each serving, super low sugar,

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which is always really important for us and

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very forward facing when we're creating products is

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making sure that sugar content is very low

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and super foods and adapt, of course.

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So the granola like

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like, our kind of like slogan for, like,

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the whole campaign was the best fun gorilla.

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And it is. It's the best.

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That was Lexi On.

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This is Mar sal. Thanks for tuning into

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my podcast, Mar on the move. Each week

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I will be inviting interesting, innovative

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movers and shaker to join me on the

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show and share their story. You will discover

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and hear from thought leaders, experts, influencers, and

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entrepreneurs

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from the world's of wellness, sports beauty, fitness

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back and and more. Mar on the move

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will feature an ec mix of people I

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know, work with and think are generally doing

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cool things. On each episode, I sync up

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with my guests about life career and training

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and showcase their expertise and story.

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Hello. Welcome, and welcome back to the Mar

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on the move podcast. I'm your host. Mar

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Sal. Today on the podcast, I'm seeking up

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with Lisa and Lexi.

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The dynamic mother daughter Duo behind Pioneering Wellness

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company,

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C. C uses the highest quality p most

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nutrient dense and ethically sourced super foods from

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around the world to create functional foods and

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beverages that nourish heal and transform the entire

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body.

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Founder and Ceo,

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Lisa Ot was on the morning on the

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new podcast back in 20 22,

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on episode 02:21.

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And today, we are joined by her daughter,

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Lexi Ann,

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Senior marketing manager. On today's episode, I sync

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up with Lisa and Lexi.

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They share their journey as wellness industry pioneers,

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personal experiences using food as medicine to overcome

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health challenge. Is, the development of Chrome

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innovative products,

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including their initial signature 5 day reset program

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and their new ramen

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best fucking

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granola as they like to say, and

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new protein powder. They share insights on creating

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nutritious functional foods that tease great, how they

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are empowering people to take control of their

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health through education and accessible products, Lexi shares

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the brand's approach to influencer marketing and targeting

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different age demographics,

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and we talk about the importance of mindset,

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gratitude and self care in overall wellness.

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Of course, they share, their fitness and wellness

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personal.

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Lisa Lexi offer a unique perspective on the

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evolving health and wellness landscape, blending their entrepreneurial

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spirit with passion for helping others achieve optimal

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health through nutrition. Shout out to our partners

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a key tone Iq. If you haven't tried

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these amazing fueling supplements, get 30 percent off

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your first subscription order at key tone dot

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com slash. That's KET0NE

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dot com slash MARNI.

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But more about tone Iq leader. Now, onto

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our conversation with Lisa and Lexi. Lisa, it's

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so awesome to have you back on the

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show,

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and Lexi is great to have you on

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here for the first time, and it's been

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so fun,

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Lexi meeting you in New York City.

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A few times and seeing how you're working

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with your mom, and she's so inspiring in

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such an empowering entrepreneur. So Guys. Thanks for

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being here. Thank you, Mar. How long ago

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was it? That we... Like, right in the

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beginning. Right? You... So what... You and I

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connected, like, right when you were starting c.

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It was back in 20 22 on episode

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02:21, and you haven't just started because you

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had like a really

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you had a lot of products, like, you

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had your signature 5 day reset, and you

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had all the different, like, really innovative protein

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powder at I like... And you've have a

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lot... You had a lot of products.

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We only my 16

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products.

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Yeah. It's not like you're a stranger to

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launching,

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product line and Cp g in in the

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wellness world. So I feel like you have

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almost over a decade behind you before you

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launch C. Right?

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I did. Yeah. I've been in the wellness

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industry.

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I always like to kind of laugh and

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reflect maybe longer than

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longer than before super foods and adapt became

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a thing.

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And I've reflect back, let's say, 14 years

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when I started beam and people didn't know

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what M and Sp,

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and,

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you know, Res s, cord sets were. And

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it's to think that that was 14 years

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ago, but it was really this very foreign

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and, like, what are those? What do they

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do? Why should we care?

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So, yeah, I've been playing with this world

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for quite some time. And it's so hard

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to be a pioneer right because

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I mean, people

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don't even understand what you're trying to sell

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and

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you're, like, out there doing it. Building a

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business.

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It was interesting and also, and Lexi at

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the time and what Lexi where were 11:12.

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And so she was learning about Super foods

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in app jen's and food is medicine.

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And

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I always wanted her to teach classes on

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it to, like, I think then, you know,

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middle school in high school, but that was

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a little. Was that might have been a

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push. But I...

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You know, we were also in San diego,

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and that very different. It wasn't La in

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New York that was much much when, ahead

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of the curve or, you know, that sort

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of wellness movement.

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So not only were we pioneers, but also

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Pioneers in San Diego because of the time,

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the only thing that existed here was Drama

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juice.

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At what we introduced with Beam and this

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kind of next level healthy grab and go

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cafe,

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which ended up being the first, Cafe in

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the country,

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was was very innovative, especially for, a, a

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town like San Diego. Yeah. And, I mean,

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Lexi,

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I'm just curious you were 11. What was

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it like being 11 and and being around

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this and and having, like, all these healthy

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foods in the house and Yeah. No. I...

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I mean, I think I like, was a

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little bit rebellious at first. Like, I can

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go over to my friend's houses, and they'd

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always have, like, like, the fudge and lucky

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charms, and I would just eat all the

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unhealthy that I could because it wasn't available

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to me in my home. Right.

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And but first, I was, like, what's going

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on? Like, I was, like, really upset about

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it. But

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then, like, when we were launching beam and

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like, creating all the recipes in the kitchen

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when I was 12:13.

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Yeah. I was like, wow, like, I love

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this food genuinely. And like, I would play

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the kitchen, and I was like,

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experimenting team, making, like, gluten free baked goods,

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super food smoothies,

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and, like, that's just like, all, I came

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to eat, and I was obsessed. So

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I was definitely, like, lucky to start that

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kind of like, a really healthy diet at

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a young age. And just becoming, like, very

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knowledgeable about how food is medicine.

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My mom told the story a million times.

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But,

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I grew up with, you know, just, like,

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learning, you know, I, like, struggled with, like,

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Ad growing up, and

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I was put on 80 d medication and

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when I was young,

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I,

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like, my mom like, really, like, encouraged me

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to change my diet and take out, like,

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gluten and dairy sugar,

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like, all of that, and it completely, like,

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I did a 1 80 like, in my

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mood and, like I was dealing with a

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hormone stuff. It's, like, my mood and just,

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like, how my brain worked. It was

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incredible, like, how it it was like, a

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overnight kind of change for me.

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So it was it was amazing and,

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really just getting to experience at a young

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age. Yeah. I mean, that's, like impressive that

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you could, like, grasp all of that at

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a young age when you're, like, you know,

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tiktok and Instagram and hanging out with all

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your friends and I get that. Yeah. That's

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amazing though. Lisa, is that kind of what

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inspired you to

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build and launch C was just, like all

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these discoveries that you had already basically known,

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but then also, like, taking it to another

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level. Very much, so. I I often tell

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the story, like he said, it was it

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was multiple pebbles along the way,

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and I starting with just growing up in

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a healthy family.

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And always wanting to feel empowered with my

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health, and what could I do to influence

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my health

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because I always exercised and I ate healthy

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but it was the kind of those defining

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moments, and I think the first 1 was

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at 38 when

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was starting to feel different. And my hormones

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were changing, and I was starting to, you

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know, as somebody who was always healthy and

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super fit and really lean all of a

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sudden and I was weight, and I was

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inflamed and my brain was foggy and my

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hair was falling out, and I had no

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sex drive and my digestion wasn't where all

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things. Yeah. As my body was screaming for

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00:10:07,159 --> 00:10:09,650
help and just saying... I'm not happy. And

268
00:10:10,026 --> 00:10:11,539
when I went to the g dermatologist for

269
00:10:11,539 --> 00:10:13,291
my annual exam, and she said,

270
00:10:14,645 --> 00:10:16,411
she laughed at me, and she said, you

271
00:10:16,411 --> 00:10:18,717
know, oh, honey. Welcome to to getting older.

272
00:10:19,035 --> 00:10:21,659
Yeah. And that's a story that I hear

273
00:10:21,659 --> 00:10:23,647
from a lot of people. It's chad. Yeah.

274
00:10:24,379 --> 00:10:26,373
Something that when I tell that story, people

275
00:10:26,373 --> 00:10:27,650
are like, that happened to me too.

276
00:10:28,288 --> 00:10:29,645
And that was a moment of truth for

277
00:10:29,645 --> 00:10:32,131
me that was, like, this is not acceptable,

278
00:10:32,369 --> 00:10:33,799
and I have to do something.

279
00:10:34,513 --> 00:10:37,451
That combined with Lexi being on Ad medication,

280
00:10:37,928 --> 00:10:40,878
and knowing in my gut as a parent,

281
00:10:41,116 --> 00:10:42,463
and she'd been on it for maybe 3

282
00:10:42,463 --> 00:10:44,444
years before... I didn't know what to do

283
00:10:44,444 --> 00:10:45,632
because I didn't have the knowledge in the

284
00:10:45,632 --> 00:10:47,710
awareness. And it wasn't out. It wasn't... There

285
00:10:47,710 --> 00:10:50,016
weren't, like, a lot of functional medicine practitioners

286
00:10:50,016 --> 00:10:52,163
that were mainstream and we didn't have, like,

287
00:10:52,322 --> 00:10:54,629
food as medicine at that 15 years ago.

288
00:10:54,867 --> 00:10:57,431
Yeah. Well, and so she's 26 now. Right?

289
00:10:57,670 --> 00:10:57,909
And,

290
00:10:58,546 --> 00:11:00,140
and so at 09:10

291
00:11:00,140 --> 00:11:02,371
when she's on the medication and 5 doctors.

292
00:11:02,864 --> 00:11:04,620
5 doctors in San Diego said,

293
00:11:05,658 --> 00:11:07,494
she had to be on medication. There was

294
00:11:07,494 --> 00:11:08,372
no other option.

295
00:11:09,011 --> 00:11:11,326
And I cringe at it, and I knew

296
00:11:11,326 --> 00:11:12,700
there had to be an their option, but

297
00:11:12,779 --> 00:11:15,759
I didn't know. And it was this this

298
00:11:16,139 --> 00:11:18,779
parents mother's instinct, but I didn't know what

299
00:11:18,779 --> 00:11:21,507
to do. And it was through this sort

300
00:11:21,507 --> 00:11:23,895
of these different catalysts along the way that

301
00:11:23,895 --> 00:11:24,395
really

302
00:11:24,931 --> 00:11:27,160
made me step into understanding how to use

303
00:11:27,160 --> 00:11:27,877
food to heal.

304
00:11:28,687 --> 00:11:30,358
And part of it was just owing my

305
00:11:30,358 --> 00:11:30,994
self learning,

306
00:11:31,551 --> 00:11:32,267
reading books.

307
00:11:33,222 --> 00:11:34,733
I went... I did go to the institute

308
00:11:34,733 --> 00:11:37,380
of integrative nutrition and really absorbed there, which

309
00:11:37,380 --> 00:11:38,897
was a lot of just self learning, which

310
00:11:38,897 --> 00:11:39,455
was amazing.

311
00:11:40,333 --> 00:11:42,488
And all those little things I was learning

312
00:11:42,488 --> 00:11:44,186
and started to make the changes in

313
00:11:44,735 --> 00:11:47,140
my diet, personally and and shifting my hormones

314
00:11:47,275 --> 00:11:49,339
naturally, and then, of course, the family.

315
00:11:49,974 --> 00:11:51,482
And within, I always tell the a story,

316
00:11:51,641 --> 00:11:52,911
like, within probably 2 weeks,

317
00:11:53,800 --> 00:11:55,231
we we'd played this game in the house?

318
00:11:55,629 --> 00:11:57,299
And said, what would happen if we took

319
00:11:57,299 --> 00:11:58,991
out gluten and sugar

320
00:11:59,446 --> 00:12:01,218
and any kind of processed foods

321
00:12:01,608 --> 00:12:03,359
because it's also important to note that this

322
00:12:03,359 --> 00:12:04,792
was also the time where we thought whole

323
00:12:04,792 --> 00:12:06,304
grain goldfish were good for us. Right. And

324
00:12:06,304 --> 00:12:06,804
we

325
00:12:07,498 --> 00:12:08,931
stop I remembered.

326
00:12:09,503 --> 00:12:11,357
Is. It's funny because we didn't.

327
00:12:12,371 --> 00:12:13,964
We didn't know. And so when we didn't

328
00:12:13,964 --> 00:12:14,760
know how to read labels.

329
00:12:15,477 --> 00:12:17,946
And we didn't understand what was in our

330
00:12:17,946 --> 00:12:18,185
food.

331
00:12:18,836 --> 00:12:20,503
And so it was just these moments where

332
00:12:20,583 --> 00:12:21,615
I was like, wait a second.

333
00:12:22,171 --> 00:12:22,568
This is...

334
00:12:23,361 --> 00:12:25,664
Everybody needs to know this. And, Lexi, within

335
00:12:25,664 --> 00:12:26,378
2 weeks came off

336
00:12:27,093 --> 00:12:29,760
Medication. Yeah. Because she really got to feel

337
00:12:30,378 --> 00:12:32,452
what... Like, how the food was affecting her.

338
00:12:32,692 --> 00:12:34,149
And that we can her choice

339
00:12:34,607 --> 00:12:36,540
versus, you know, mom making me do this.

340
00:12:36,700 --> 00:12:38,860
It's more of a a second. My brain's

341
00:12:38,860 --> 00:12:41,340
working. Now, I feel better. My mood is

342
00:12:41,340 --> 00:12:43,019
better, all the things. And I think that

343
00:12:43,019 --> 00:12:45,192
was an important part her being able to

344
00:12:45,192 --> 00:12:47,667
to make that decision herself and yeah shifted

345
00:12:47,667 --> 00:12:49,982
is so hard as a parent. Yeah. So

346
00:12:49,982 --> 00:12:52,058
hard. I don't. Sorry. I was just gonna

347
00:12:52,058 --> 00:12:54,781
say, I did the 3 months Candida cleanse

348
00:12:54,781 --> 00:12:56,686
when I was 13 years old. Wow.

349
00:12:57,400 --> 00:12:59,465
Which I don't even think people knew, like,

350
00:12:59,623 --> 00:13:00,894
what Candida was. Yeah.

351
00:13:01,624 --> 00:13:03,935
10:12 years ago, but I did that when

352
00:13:04,094 --> 00:13:05,369
I was 13, And it was like the

353
00:13:05,369 --> 00:13:07,202
most intensive diet. It's like, you can't eat,

354
00:13:07,281 --> 00:13:10,402
like, blueberries and, like, Almonds, like, there's so

355
00:13:10,402 --> 00:13:12,311
many things that P eat, but... Yeah. And

356
00:13:12,311 --> 00:13:14,140
then it's, like, no clue in, no dairy,

357
00:13:14,618 --> 00:13:15,015
sugar,

358
00:13:15,572 --> 00:13:15,731
like,

359
00:13:16,382 --> 00:13:18,366
everything fun as a kid basically for a

360
00:13:18,366 --> 00:13:19,557
3 months I mean, is... I say it

361
00:13:19,557 --> 00:13:21,144
must be it's so hard. Like, even as

362
00:13:21,144 --> 00:13:22,970
an adult, but at least you can make

363
00:13:22,970 --> 00:13:26,240
a decision based on, like, factual information. Right?

364
00:13:26,399 --> 00:13:29,099
So, like, you know, I'm gluten free. I'm

365
00:13:29,099 --> 00:13:31,879
primarily, like, dairy free. I had, like, I

366
00:13:31,879 --> 00:13:32,673
thought had an ulcer.

367
00:13:33,483 --> 00:13:35,153
My entire life, and I went to the

368
00:13:35,153 --> 00:13:37,061
doctor in my thirties, like, I didn't. I

369
00:13:37,061 --> 00:13:39,129
worked on 1 of the first, like, gluten

370
00:13:39,129 --> 00:13:39,867
free cookbook

371
00:13:40,242 --> 00:13:41,832
when I used to work in P r,

372
00:13:41,991 --> 00:13:43,048
and people

373
00:13:43,677 --> 00:13:46,625
were horrified that I was, like, not eating

374
00:13:46,625 --> 00:13:48,457
bread and they were, like, offended that I

375
00:13:48,457 --> 00:13:49,971
wasn't eating, like certain food,

376
00:13:50,609 --> 00:13:52,361
and and I was 30, like,

377
00:13:52,934 --> 00:13:54,525
you know, that was, like, 20 years ago,

378
00:13:55,082 --> 00:13:57,253
and I feel like, you know, even

379
00:13:57,708 --> 00:13:59,459
then it was such a a hard thing

380
00:13:59,459 --> 00:14:01,528
to be an adult and not eat certain

381
00:14:01,528 --> 00:14:02,028
food

382
00:14:02,339 --> 00:14:04,257
And then, like, you know, kids, they have,

383
00:14:04,417 --> 00:14:05,876
like, skin issues and

384
00:14:06,334 --> 00:14:08,012
diet ish all kinds of stuff. And, like,

385
00:14:08,172 --> 00:14:09,930
you said Ad and, like, as a parent,

386
00:14:10,663 --> 00:14:12,017
you know, you don't wanna be like this

387
00:14:12,017 --> 00:14:14,427
like, no no no parent. Right? But

388
00:14:15,121 --> 00:14:16,873
you kinda know. And then as an adult,

389
00:14:17,032 --> 00:14:19,437
you're like, no. No No. And make an

390
00:14:19,437 --> 00:14:20,894
educated decision. And

391
00:14:21,351 --> 00:14:23,026
people always ask me they're, like, do you

392
00:14:23,026 --> 00:14:24,861
eat gluten? And and my response is,

393
00:14:26,456 --> 00:14:26,956
mindful

394
00:14:27,971 --> 00:14:28,471
because

395
00:14:28,784 --> 00:14:30,695
I don't have Celiac. And so for me,

396
00:14:30,933 --> 00:14:33,561
but I know it affects my brain. I

397
00:14:33,561 --> 00:14:35,790
know that I get a puff. Right? There's

398
00:14:35,790 --> 00:14:38,271
an information that happens. But sometimes it's just...

399
00:14:38,430 --> 00:14:39,701
It's... If it's really good bread,

400
00:14:40,337 --> 00:14:42,085
I'll have it or a really good pizza

401
00:14:42,085 --> 00:14:43,595
from a great watch in New York or

402
00:14:43,675 --> 00:14:46,402
La and So it's mindful that... But I

403
00:14:46,402 --> 00:14:48,320
also then I know how it affects me.

404
00:14:48,480 --> 00:14:50,418
So I make a conscious choice. And then

405
00:14:50,717 --> 00:14:52,555
I know how to get back to that

406
00:14:52,555 --> 00:14:54,321
reset know, in my body the next day

407
00:14:54,321 --> 00:14:55,355
and a lot of that is, you know,

408
00:14:55,434 --> 00:14:57,501
with c. But I think going out to

409
00:14:57,501 --> 00:14:58,773
the kid thing. I think that is... It's

410
00:14:58,773 --> 00:14:59,489
a constant...

411
00:15:00,364 --> 00:15:01,715
I think I've talked to so many parents

412
00:15:01,715 --> 00:15:03,562
that struggle with as gonna get my kid

413
00:15:03,562 --> 00:15:04,200
to eat different.

414
00:15:04,918 --> 00:15:05,418
And

415
00:15:06,114 --> 00:15:07,629
part of what I think made this work

416
00:15:07,629 --> 00:15:09,544
really well for Lexi was was that was

417
00:15:09,544 --> 00:15:11,458
the game. Right? And at the each that

418
00:15:11,458 --> 00:15:12,357
we did that

419
00:15:12,908 --> 00:15:14,578
but it's something I have boys that are

420
00:15:14,578 --> 00:15:15,294
19 and 20.

421
00:15:16,010 --> 00:15:16,510
And

422
00:15:16,965 --> 00:15:19,033
they, you know, they often come home with

423
00:15:19,033 --> 00:15:20,725
fast food. And a cringe.

424
00:15:21,285 --> 00:15:23,605
And so it's not like I have been

425
00:15:23,605 --> 00:15:26,184
able to sort of completely take over, but

426
00:15:26,404 --> 00:15:28,245
slowly, but surely, and I actually have to

427
00:15:28,245 --> 00:15:28,965
give tiktok credit.

428
00:15:29,537 --> 00:15:32,185
They are getting influenced by

429
00:15:32,560 --> 00:15:33,515
their generation.

430
00:15:34,390 --> 00:15:35,685
It's so

431
00:15:36,632 --> 00:15:39,916
amazing that this is conversations that they're having

432
00:15:39,973 --> 00:15:41,962
that we clearly didn't have in our young

433
00:15:41,962 --> 00:15:44,529
age. Even let's captain didn't and exist your

434
00:15:44,529 --> 00:15:46,450
time Instagram barely existed when you're were young.

435
00:15:47,009 --> 00:15:49,009
So they're seeing this so much so and

436
00:15:49,009 --> 00:15:51,090
like he would have laughed yesterday, Andrew in

437
00:15:51,090 --> 00:15:51,784
kitchen making

438
00:15:52,383 --> 00:15:54,060
and her her 19 year old brother, and

439
00:15:54,060 --> 00:15:55,896
he's making eggs and he said, mama, I

440
00:15:55,896 --> 00:15:56,934
threw out the butter And I was like,

441
00:15:57,014 --> 00:15:58,530
why do you throw out the butter. He's

442
00:15:58,530 --> 00:16:00,287
like, because there's chemicals in it, and there's

443
00:16:00,287 --> 00:16:00,946
a vehicle

444
00:16:04,367 --> 00:16:06,120
Said did you mark this on Tiktok and...

445
00:16:06,279 --> 00:16:09,147
Yeah. Yeah. Tiktok is amazing for kids like,

446
00:16:10,024 --> 00:16:10,263
yeah.

447
00:16:12,184 --> 00:16:14,403
And they... They take Lion's mane. Yep. They

448
00:16:14,403 --> 00:16:15,458
take Lost.

449
00:16:15,829 --> 00:16:18,049
They take probiotics. They have their whole set

450
00:16:18,049 --> 00:16:21,019
of supplement so funny. I would not have

451
00:16:21,019 --> 00:16:22,460
been able to get them to do that.

452
00:16:22,700 --> 00:16:23,200
And

453
00:16:23,980 --> 00:16:25,740
and part of it was their own experience,

454
00:16:25,899 --> 00:16:27,580
like, both of them and Andrew, especially was,

455
00:16:27,659 --> 00:16:29,668
like, my brain working. What can I do?

456
00:16:29,907 --> 00:16:30,225
Right.

457
00:16:31,022 --> 00:16:32,376
It it was there was a trigger moment

458
00:16:32,376 --> 00:16:34,207
for him. And then for parks, the 20

459
00:16:34,207 --> 00:16:36,596
year old, he was in college always sick.

460
00:16:37,089 --> 00:16:39,076
Mh. And it's cold in the dorms, and

461
00:16:39,076 --> 00:16:41,142
there's all sorts of just know, whatever it's

462
00:16:41,142 --> 00:16:41,642
basically

463
00:16:42,016 --> 00:16:42,970
not a healthy place to be.

464
00:16:43,765 --> 00:16:44,265
And

465
00:16:44,734 --> 00:16:46,569
he was so frustrated with getting sick a

466
00:16:46,569 --> 00:16:48,961
time that we were really working on healing

467
00:16:48,961 --> 00:16:52,152
his gut. And then we introduced C, and

468
00:16:52,152 --> 00:16:53,907
he's like, mom, I'm... I haven't been 6

469
00:16:53,907 --> 00:16:54,146
sense.

470
00:16:55,036 --> 00:16:57,892
So said... Yet. And so that also was,

471
00:16:57,972 --> 00:16:59,717
like, wait a second. Maybe mom's not so

472
00:16:59,717 --> 00:17:01,011
crazy. Maybe

473
00:17:01,622 --> 00:17:04,429
your the aha moment every parent is waiting

474
00:17:04,429 --> 00:17:04,589
for.

475
00:17:05,946 --> 00:17:07,462
And I couldn't force it. And I think

476
00:17:07,462 --> 00:17:09,139
that's important. I mean, Lexi was a bit

477
00:17:09,139 --> 00:17:11,470
of a unique situation because of of the

478
00:17:11,549 --> 00:17:13,309
Ad specifically, but I wanna go backwards a

479
00:17:13,309 --> 00:17:14,369
little bit because

480
00:17:15,309 --> 00:17:17,230
I think I don't even know if it

481
00:17:17,230 --> 00:17:19,630
was Ad lexi and and I think what

482
00:17:19,630 --> 00:17:21,884
really happened, and this goes back to why

483
00:17:21,964 --> 00:17:23,505
I started what I did. Right

484
00:17:23,884 --> 00:17:24,204
mama.

485
00:17:25,484 --> 00:17:26,204
There's is...

486
00:17:26,845 --> 00:17:28,284
She was... Of was a little girl. She

487
00:17:28,284 --> 00:17:29,164
always had ear infections.

488
00:17:29,978 --> 00:17:30,478
And

489
00:17:31,335 --> 00:17:32,692
every time she got an air infection,

490
00:17:33,331 --> 00:17:35,326
she was given an I have antibiotic.

491
00:17:35,965 --> 00:17:38,280
And it would absolutely as a little girl

492
00:17:38,280 --> 00:17:40,924
to destroyed her gut. Yep. And and we

493
00:17:40,924 --> 00:17:42,517
didn't know what we knew then. We didn't.

494
00:17:42,994 --> 00:17:46,339
That has an ongoing issue even now through,

495
00:17:46,419 --> 00:17:49,212
you know, her as she's gotten older is

496
00:17:49,212 --> 00:17:49,688
healing.

497
00:17:50,084 --> 00:17:53,095
The damage that was done as an infant

498
00:17:53,095 --> 00:17:54,204
as a little child.

499
00:17:55,012 --> 00:17:58,826
And western medicine at no point said, maybe

500
00:17:58,826 --> 00:18:01,528
she's allergic to something she's, eating or drink

501
00:18:01,528 --> 00:18:03,294
unit, of course, it was milk and dairy.

502
00:18:03,533 --> 00:18:06,662
Yeah. And that was what was causing the

503
00:18:06,720 --> 00:18:09,030
infections. Mh. But that was never brought up.

504
00:18:09,285 --> 00:18:10,744
Yeah. And unfortunately,

505
00:18:11,205 --> 00:18:13,205
it's still not part of the conversation with

506
00:18:13,285 --> 00:18:15,605
Western Medicine. It's not... Yeah. I think, if

507
00:18:15,765 --> 00:18:17,605
I peel back all the reasons why we

508
00:18:17,605 --> 00:18:19,856
do what we do, it's to really give

509
00:18:19,856 --> 00:18:20,754
people the tools

510
00:18:21,211 --> 00:18:22,269
to listen

511
00:18:22,806 --> 00:18:24,799
and take control of their health. Yeah. And

512
00:18:24,799 --> 00:18:25,596
as a parent,

513
00:18:26,075 --> 00:18:27,691
I knew that

514
00:18:28,244 --> 00:18:29,623
that again, intuitively

515
00:18:30,161 --> 00:18:31,700
that she didn't need to be on Ad

516
00:18:31,759 --> 00:18:34,156
medication. I knew that antibiotics her antibiotics was

517
00:18:34,156 --> 00:18:35,846
not good as an infant. But I didn't

518
00:18:35,846 --> 00:18:37,837
know what to do. Right? And there's so

519
00:18:37,837 --> 00:18:39,748
much information now, and we have the tools

520
00:18:39,748 --> 00:18:41,101
and we have access and we have functional

521
00:18:41,101 --> 00:18:42,454
doctors may have all these different things that

522
00:18:42,454 --> 00:18:44,935
we can now do. So now more than

523
00:18:44,935 --> 00:18:45,435
ever

524
00:18:46,127 --> 00:18:47,478
from where we started to where we are

525
00:18:47,478 --> 00:18:50,600
now. There... We have access. I mean, Costco

526
00:18:50,656 --> 00:18:52,348
in Walmart and

527
00:18:53,220 --> 00:18:55,059
everywhere has organic fruits and vegetables now.

528
00:18:55,940 --> 00:18:58,579
So they think that's the part that's encouraging,

529
00:18:58,740 --> 00:19:01,310
what's what's not what's frustrating is we have

530
00:19:01,310 --> 00:19:02,746
more access when we've never been sicker.

531
00:19:03,463 --> 00:19:06,255
And this is the opportunity, and this is

532
00:19:06,255 --> 00:19:07,531
what drives Lexi and I to do what

533
00:19:07,531 --> 00:19:09,706
we do is how do we each people

534
00:19:10,018 --> 00:19:12,246
to take control of their health. And just

535
00:19:12,246 --> 00:19:14,394
by little, like, when you can get in

536
00:19:14,394 --> 00:19:15,906
your body and you can feel how good

537
00:19:15,906 --> 00:19:18,385
you feel when you feed your body well,

538
00:19:19,020 --> 00:19:21,981
and you remove the toxins, and you just

539
00:19:22,673 --> 00:19:25,055
empower yourself, and you realize how much control

540
00:19:25,055 --> 00:19:26,087
you have over your health,

541
00:19:27,138 --> 00:19:28,733
that is... I mean, it's a greatest gift

542
00:19:28,733 --> 00:19:30,967
you can give yourself. And we make it

543
00:19:30,967 --> 00:19:32,961
too complicated. And part of what Chrome does

544
00:19:32,961 --> 00:19:35,122
is simplified Yeah. And I love that, you

545
00:19:35,122 --> 00:19:37,739
have the signature, like your signature 5 day

546
00:19:37,739 --> 00:19:40,435
reset, which is, like, for anyone that wants

547
00:19:40,435 --> 00:19:41,148
to kind of, like,

548
00:19:41,798 --> 00:19:44,049
floor and experiment without, like, taking

549
00:19:44,505 --> 00:19:46,972
a a full plunge or deep dive into

550
00:19:46,972 --> 00:19:49,678
this. Like, they can just try this 5

551
00:19:49,678 --> 00:19:52,421
day reset and see how they feel, but

552
00:19:52,558 --> 00:19:53,909
maybe you can share a little bit more

553
00:19:53,909 --> 00:19:56,852
about it. The 5 day reset was born

554
00:19:56,852 --> 00:19:58,522
out of the same reason when Lexi created

555
00:19:58,522 --> 00:20:00,987
the the 5 day super food cleanse for

556
00:20:00,987 --> 00:20:01,225
be.

557
00:20:02,116 --> 00:20:02,935
Which was

558
00:20:03,710 --> 00:20:05,542
a couple things. 1 is everyone wants to

559
00:20:05,542 --> 00:20:08,091
look and feel better fast. Right? So there's

560
00:20:08,091 --> 00:20:09,626
that, like, how do I

561
00:20:10,082 --> 00:20:12,806
clean up you know, clean out, get back

562
00:20:12,806 --> 00:20:14,719
in my body or how do I start

563
00:20:14,719 --> 00:20:17,189
a wellness regime or, you know, how do

564
00:20:17,189 --> 00:20:18,782
I lose a few pounds? Whatever whatever the

565
00:20:18,782 --> 00:20:20,398
motivator is? Yeah. And

566
00:20:20,869 --> 00:20:23,850
but the the where we've approached it differently

567
00:20:24,070 --> 00:20:24,570
was

568
00:20:25,109 --> 00:20:27,130
I don't believe in starvation and deprivation

569
00:20:27,430 --> 00:20:30,164
as a way to change how to behavior.

570
00:20:30,403 --> 00:20:32,720
We know this. For fact. We know that

571
00:20:32,720 --> 00:20:34,318
the juice cleansers didn't do anything,

572
00:20:34,717 --> 00:20:37,206
except for low sugar and no fat. No

573
00:20:37,206 --> 00:20:39,749
fiber, or no protein, we... Nothing changed.

574
00:20:40,543 --> 00:20:42,290
And if nothing changes, nothing changes.

575
00:20:43,164 --> 00:20:45,884
So the juice cleansing fat add some of

576
00:20:45,884 --> 00:20:46,783
these other crazy

577
00:20:47,881 --> 00:20:50,357
things that are out there that you're miserable,

578
00:20:50,437 --> 00:20:52,329
you can't function. You can't think

579
00:20:52,847 --> 00:20:53,347
your

580
00:20:54,358 --> 00:20:57,701
grumpy is how, like, you can exercise. You

581
00:20:57,701 --> 00:20:59,133
can't show up for work or your family

582
00:20:59,292 --> 00:21:01,043
I'm like, what's the point? Like, why are

583
00:21:01,043 --> 00:21:01,520
we doing this?

584
00:21:02,172 --> 00:21:04,560
To lose pounds. Is that really the point?

585
00:21:04,799 --> 00:21:06,470
Or what if we could do it in

586
00:21:06,470 --> 00:21:07,744
a way that's really about nurse.

587
00:21:08,699 --> 00:21:09,199
And

588
00:21:09,828 --> 00:21:12,455
and really fueling your body so that you

589
00:21:12,455 --> 00:21:14,764
can be optimized. And then when we do

590
00:21:14,764 --> 00:21:16,117
that, and when people can really get in

591
00:21:16,117 --> 00:21:17,413
their bodies, then

592
00:21:17,803 --> 00:21:19,632
you can make you make change because you

593
00:21:19,632 --> 00:21:21,859
feeling like, wait, this was enjoyable.

594
00:21:22,336 --> 00:21:24,642
You really liked the Matcha in the morning.

595
00:21:25,040 --> 00:21:26,550
I I think for us, it was really

596
00:21:26,550 --> 00:21:28,155
about, like, how do we really ish, how

597
00:21:28,155 --> 00:21:30,005
do we optimize how do we

598
00:21:30,695 --> 00:21:32,680
give you foods that you would enjoy every

599
00:21:32,680 --> 00:21:36,515
day. Right. And and those little simple shifts

600
00:21:36,903 --> 00:21:39,367
can... Are absolutely transformative. So the 5 day

601
00:21:39,367 --> 00:21:41,673
reset gets your body. You feel amazing, your

602
00:21:41,673 --> 00:21:43,740
brains turned on. You've got the energy, you're

603
00:21:43,740 --> 00:21:44,376
sleeping better,

604
00:21:44,949 --> 00:21:45,906
probably lost some weight,

605
00:21:46,544 --> 00:21:48,459
and people lose 3 to 8 pounds on

606
00:21:48,459 --> 00:21:50,613
average, and... But they didn't starve themselves to

607
00:21:50,613 --> 00:21:53,263
do it. Right. Is Oh, which is amazing.

608
00:21:53,742 --> 00:21:53,902
Yeah.

609
00:21:54,781 --> 00:21:56,539
They are great and input... And that was

610
00:21:56,539 --> 00:21:57,518
a big part of

611
00:21:57,897 --> 00:22:00,075
this too is how do we

612
00:22:00,708 --> 00:22:02,302
help women understand that we don't have to

613
00:22:02,302 --> 00:22:03,816
starve ourselves to look and feel good in

614
00:22:03,816 --> 00:22:06,765
our bodies. Mh. And and that, I think

615
00:22:06,765 --> 00:22:07,743
has been really

616
00:22:08,852 --> 00:22:11,797
beautiful and fascinating to watch. People say, there's

617
00:22:11,797 --> 00:22:13,867
more food than I can possibly eat on

618
00:22:13,867 --> 00:22:14,105
this,

619
00:22:14,902 --> 00:22:16,906
and you get to customize it. Because Mar

620
00:22:16,906 --> 00:22:18,737
is you're an athlete, right, you know, an

621
00:22:18,737 --> 00:22:20,727
extra athlete, you might need to add more,

622
00:22:20,965 --> 00:22:22,557
but somebody else may not need to. And

623
00:22:22,557 --> 00:22:24,045
so it's really about

624
00:22:24,641 --> 00:22:26,471
listening to your body and doing what you

625
00:22:26,471 --> 00:22:28,300
need for you and not treating everybody the

626
00:22:28,300 --> 00:22:28,460
same.

627
00:22:29,732 --> 00:22:32,619
That reset, I think has done that and

628
00:22:33,089 --> 00:22:35,029
then led to people

629
00:22:35,410 --> 00:22:37,410
incorporating the porridge or the Matcha or the

630
00:22:37,410 --> 00:22:40,289
bone broth or the magnesium or the hydration

631
00:22:40,289 --> 00:22:41,910
like or all of the above

632
00:22:42,780 --> 00:22:45,086
into their everyday life. And because life is

633
00:22:45,086 --> 00:22:47,393
crazy, and we're biz... We don't have time.

634
00:22:47,871 --> 00:22:48,371
And

635
00:22:49,240 --> 00:22:51,240
I don't I don't have time. And lexi

636
00:22:51,240 --> 00:22:53,079
doesn't have time, and we we know what

637
00:22:53,079 --> 00:22:54,619
to do. Yeah. But

638
00:22:55,079 --> 00:22:56,759
I don't lead this computer half the time

639
00:22:56,759 --> 00:22:58,279
or if I do, I'm running around like

640
00:22:58,279 --> 00:23:00,855
a crazy woman from meeting to meeting or

641
00:23:00,855 --> 00:23:02,694
podcast to podcast or whatever it might be.

642
00:23:03,255 --> 00:23:04,075
And c

643
00:23:04,775 --> 00:23:05,974
keeps me fueled,

644
00:23:07,346 --> 00:23:09,656
every day, and I never... I love it

645
00:23:09,656 --> 00:23:10,931
and never get sick of. I probably have

646
00:23:10,931 --> 00:23:12,205
it 4 to 7 times a day no

647
00:23:12,205 --> 00:23:13,480
matter where I am. My mom and I,

648
00:23:13,560 --> 00:23:16,054
like, live on chrome, and, like, it's, like,

649
00:23:16,214 --> 00:23:18,454
a life saber for us, like, every single

650
00:23:18,454 --> 00:23:18,694
day.

651
00:23:19,335 --> 00:23:21,174
And I just wanted to like, touch the

652
00:23:21,174 --> 00:23:21,414
reset,

653
00:23:21,988 --> 00:23:23,653
but I would say the reset for me,

654
00:23:23,812 --> 00:23:24,867
like, the the psychological

655
00:23:25,239 --> 00:23:27,642
experience is, like, always the most, like, profound

656
00:23:27,697 --> 00:23:29,283
thing that I experience when I do it.

657
00:23:29,934 --> 00:23:31,615
Is, you know, like, as a woman like,

658
00:23:32,174 --> 00:23:32,674
knowing

659
00:23:32,974 --> 00:23:34,654
that, like, you know, you can still eat

660
00:23:34,654 --> 00:23:37,214
and, like, you're, like, losing weight and you're

661
00:23:37,214 --> 00:23:40,027
nourishing yourself and also just, like, It's like

662
00:23:40,027 --> 00:23:41,777
a mindset switch kind of when you're going

663
00:23:41,777 --> 00:23:43,845
through it, and it's hard to explain to

664
00:23:43,845 --> 00:23:46,333
people who haven't done it yet, but

665
00:23:46,723 --> 00:23:48,789
like, it really just, like gets you back

666
00:23:48,789 --> 00:23:51,410
into your body and, like, makes you mindful

667
00:23:51,410 --> 00:23:53,579
about what you're putting in your body and,

668
00:23:53,968 --> 00:23:55,319
on our limited edition.

669
00:23:56,273 --> 00:23:59,294
Reset, we included the chocolate bar, which is

670
00:23:59,294 --> 00:24:01,122
meant to have, like, 1 square day, but,

671
00:24:01,281 --> 00:24:03,686
like, really just, like, savor that one's wear

672
00:24:03,686 --> 00:24:05,837
of chocolate, and it's, like, a special, like,

673
00:24:05,996 --> 00:24:07,271
trait dessert at the end of the day.

674
00:24:07,431 --> 00:24:09,597
So it's really meant to Like I'd say

675
00:24:09,597 --> 00:24:12,947
it's like, probably the only cleansed detox reset

676
00:24:12,947 --> 00:24:15,521
program on the market. That's, like, really focused

677
00:24:15,579 --> 00:24:16,079
on,

678
00:24:16,776 --> 00:24:18,610
like, enjoyment and, like,

679
00:24:19,262 --> 00:24:21,728
savor ring, like, the pleasures of life almost.

680
00:24:21,966 --> 00:24:22,125
Yeah.

681
00:24:22,841 --> 00:24:24,670
Whereas, like, a lot of other programs are,

682
00:24:24,829 --> 00:24:27,056
like, you know, it's it's triggering for us.

683
00:24:27,389 --> 00:24:29,228
Like, especially as woman and, like, focus on

684
00:24:29,228 --> 00:24:32,445
the restriction and Yeah. Like, this 1 is

685
00:24:32,504 --> 00:24:35,482
completely opposite, but I always, like, I really

686
00:24:35,621 --> 00:24:37,160
appreciate the the mindset

687
00:24:37,473 --> 00:24:39,064
that I have every single time that I

688
00:24:39,064 --> 00:24:40,575
do it. What do you think about? Like,

689
00:24:40,734 --> 00:24:43,120
how how frequently do you think people can

690
00:24:43,120 --> 00:24:45,586
do it? Like, every few months or, like,

691
00:24:45,999 --> 00:24:47,438
I mean, you can live on it. Like,

692
00:24:47,597 --> 00:24:49,835
we've had customers do it for, like, 20

693
00:24:49,835 --> 00:24:51,134
days, so they'll order

694
00:24:51,513 --> 00:24:52,232
4 resets.

695
00:24:52,871 --> 00:24:53,371
And,

696
00:24:53,750 --> 00:24:56,259
like, for me, I do it seasonally.

697
00:24:57,274 --> 00:24:58,231
But you can do it once a month,

698
00:24:58,470 --> 00:25:00,782
like, there's really no limitations for, like, how

699
00:25:00,782 --> 00:25:02,616
often you can do it because, like, again

700
00:25:02,616 --> 00:25:03,987
you're fully nourished,

701
00:25:05,422 --> 00:25:07,177
but you might just get bored if you're

702
00:25:07,177 --> 00:25:09,490
doing it, like, for 20 days. Shout to

703
00:25:09,490 --> 00:25:12,361
our partner a key tone Iq. Tone Iq

704
00:25:12,361 --> 00:25:15,403
is fuel. For your brain. These exogenous ketones

705
00:25:15,403 --> 00:25:18,111
give you a clean energy boost without sugar

706
00:25:18,111 --> 00:25:20,499
or caffeine. I am a big fan of

707
00:25:20,499 --> 00:25:24,093
exogenous ketones for training, racing and everyday health.

708
00:25:24,252 --> 00:25:27,272
They increase your energy, your focused and metabolic

709
00:25:27,272 --> 00:25:30,372
flexibility. They are also the brain's preferred fuel

710
00:25:30,372 --> 00:25:34,077
source. Over glucose. I've been using q Iq

711
00:25:34,296 --> 00:25:36,770
individual shots on training runs and in reese's.

712
00:25:37,009 --> 00:25:39,737
Usually, I take 01:30 minutes for a run

713
00:25:39,737 --> 00:25:41,811
or a ride, which I feel about 20

714
00:25:41,811 --> 00:25:43,964
minutes into my session. I drink a second

715
00:25:43,964 --> 00:25:46,517
bottle after an hour and so on. 1

716
00:25:46,517 --> 00:25:49,084
of my favorite things about ketone Iq. Is

717
00:25:49,084 --> 00:25:51,242
that it's drinkable, which is key when it

718
00:25:51,242 --> 00:25:53,560
comes to exogenous as key ketones. They are

719
00:25:53,560 --> 00:25:54,939
an asset to whatever

720
00:25:55,398 --> 00:25:57,556
nutrition plan you are following, and you don't

721
00:25:57,556 --> 00:25:59,508
have to give up your car They work

722
00:25:59,566 --> 00:26:01,958
independently. Imagine you're in a traffic jam. And

723
00:26:01,958 --> 00:26:05,067
suddenly, a new lane opens up. This is

724
00:26:05,067 --> 00:26:06,981
the exogenous ke home lane.

725
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Key to on Iq works with top Olympic

726
00:26:09,615 --> 00:26:10,829
athletes like Des

727
00:26:11,360 --> 00:26:14,136
and Michael Andrews. Ira ironman World Champion, Sam

728
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729
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730
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731
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733
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736
00:26:35,716 --> 00:26:38,205
That's tone dot com slash

737
00:26:39,074 --> 00:26:41,072
back to our conversation. 1 of the things

738
00:26:41,072 --> 00:26:43,150
that I love about c wellness is that

739
00:26:43,150 --> 00:26:45,308
you have such a good variety of flavors,

740
00:26:46,346 --> 00:26:49,315
especially for the protein powder because as women,

741
00:26:49,792 --> 00:26:51,781
whether you're an athlete or not. Like, we

742
00:26:51,781 --> 00:26:54,328
need to be taking in a lot of

743
00:26:54,328 --> 00:26:54,828
protein

744
00:26:55,203 --> 00:26:55,601
daily,

745
00:26:56,253 --> 00:26:58,008
I think, you know, you can only eat

746
00:26:58,008 --> 00:27:00,241
so much food. And... And no matter what,

747
00:27:00,480 --> 00:27:00,640
Like,

748
00:27:01,358 --> 00:27:02,416
you've gotta add

749
00:27:02,793 --> 00:27:04,867
supplement with some kind of protein. So talk

750
00:27:04,867 --> 00:27:07,108
to me about that because it's very innovative.

751
00:27:07,267 --> 00:27:08,854
Like, and most protein powder are just, like,

752
00:27:08,934 --> 00:27:11,553
chocolate and vanilla. Well, in... And I'll take

753
00:27:11,553 --> 00:27:13,696
it a step further. We are launching this

754
00:27:13,696 --> 00:27:14,013
week.

755
00:27:14,904 --> 00:27:15,865
A protein bundle.

756
00:27:16,505 --> 00:27:19,144
For exactly the reasons you just explained, which

757
00:27:19,144 --> 00:27:19,644
is

758
00:27:20,184 --> 00:27:21,545
it's hard to get enough protein,

759
00:27:22,200 --> 00:27:22,700
and

760
00:27:24,920 --> 00:27:25,580
and it's

761
00:27:27,000 --> 00:27:28,920
it's just it's, you know, especially again with

762
00:27:28,920 --> 00:27:30,140
the busy. And

763
00:27:30,535 --> 00:27:32,055
always have time to go make a salad

764
00:27:32,055 --> 00:27:34,134
with chicken or salmon or, you know, whatever

765
00:27:34,134 --> 00:27:35,894
it might be or big thing of eggs

766
00:27:35,894 --> 00:27:38,890
or whatever it is. So The protein bundle

767
00:27:39,349 --> 00:27:42,089
encompasses 4 of our high protein products

768
00:27:42,869 --> 00:27:44,630
that include the beauty Matcha,

769
00:27:45,109 --> 00:27:46,150
the super porridge,

770
00:27:46,565 --> 00:27:48,325
the bone broth and then our new plant

771
00:27:48,325 --> 00:27:50,724
proteins that have 20 grams of protein plus

772
00:27:50,724 --> 00:27:51,865
all the super foods

773
00:27:52,325 --> 00:27:54,585
and the digestive enzymes and all the other

774
00:27:54,804 --> 00:27:55,125
nutrients.

775
00:27:55,939 --> 00:27:59,455
And that combined is 52 grams minimum. And

776
00:27:59,455 --> 00:28:02,491
52 to, you know, 65 grams for those

777
00:28:02,491 --> 00:28:03,130
4 products,

778
00:28:03,703 --> 00:28:06,567
and you could add some extra protein to

779
00:28:06,567 --> 00:28:08,953
your broth. Right? There's... You could add some

780
00:28:08,953 --> 00:28:11,516
avocado to your smoothie. But it's an easy

781
00:28:11,516 --> 00:28:13,269
way to get a lot of protein.

782
00:28:14,066 --> 00:28:15,580
And to your point,

783
00:28:16,218 --> 00:28:17,913
I'm not a big eater. And so

784
00:28:18,464 --> 00:28:21,803
able to have high protein foods that don't

785
00:28:21,803 --> 00:28:23,314
feel over me. Mh.

786
00:28:23,950 --> 00:28:25,938
But just fuel me. And, like, on the

787
00:28:25,938 --> 00:28:26,097
go.

788
00:28:26,990 --> 00:28:28,349
And on the go. Yeah. Yeah.

789
00:28:29,549 --> 00:28:31,150
I think... And you've launched a lot of

790
00:28:31,150 --> 00:28:33,390
new products speaking of new products. So talk

791
00:28:33,390 --> 00:28:34,085
to me about

792
00:28:34,522 --> 00:28:36,987
some of the new things that you have

793
00:28:36,987 --> 00:28:37,725
just launched

794
00:28:38,338 --> 00:28:39,849
you know, in the last few months even.

795
00:28:40,962 --> 00:28:43,688
We've launched 5 products in the last

796
00:28:44,078 --> 00:28:46,389
probably 6 weeks or 7 weeks.

797
00:28:47,265 --> 00:28:47,664
Great.

798
00:28:48,779 --> 00:28:50,691
I'll let Lexi talk about him because she's

799
00:28:50,691 --> 00:28:53,262
been the the big promoter, but it's been

800
00:28:53,262 --> 00:28:55,180
really fun. Products that we've been working on

801
00:28:55,180 --> 00:28:56,459
for for years.

802
00:28:57,338 --> 00:28:57,838
And

803
00:28:58,777 --> 00:29:02,139
because the idea is it's just no foot

804
00:29:02,139 --> 00:29:04,683
plus nutrition. Right. And so we're not a

805
00:29:04,683 --> 00:29:06,670
cleansing company, but we have the 5 reset

806
00:29:06,670 --> 00:29:08,673
because we all need to reset. You know,

807
00:29:08,833 --> 00:29:10,747
It's a starting point. Yeah. Is pretty good.

808
00:29:11,385 --> 00:29:13,299
And it resets those habits to behaviors and,

809
00:29:13,379 --> 00:29:16,192
you know, whether it's sugar jurisdictions or whatever

810
00:29:16,490 --> 00:29:17,686
inflammation, foggy brain etcetera.

811
00:29:18,338 --> 00:29:20,505
But then really what we have it says

812
00:29:20,799 --> 00:29:23,655
everyday essentials that nourish you throughout the day.

813
00:29:23,973 --> 00:29:24,949
Right. And

814
00:29:25,401 --> 00:29:26,884
ultimately for the whole family. But

815
00:29:27,724 --> 00:29:31,240
And that's why we'll continue to innovate, and

816
00:29:31,480 --> 00:29:32,758
I mean, I'll... I'm gonna turn it over

817
00:29:32,758 --> 00:29:35,476
to Lexi, but we... The first product we

818
00:29:35,476 --> 00:29:35,976
launched

819
00:29:36,768 --> 00:29:37,268
was

820
00:29:37,723 --> 00:29:38,279
April fourth,

821
00:29:39,154 --> 00:29:41,700
national Ramen day, we launched the first ever

822
00:29:41,700 --> 00:29:43,790
gluten free bone broth ramen

823
00:29:44,245 --> 00:29:47,129
in a cup Yeah. At and rei imagining

824
00:29:47,129 --> 00:29:49,601
cup noodle soup, and it's 15 grams of

825
00:29:49,601 --> 00:29:52,095
protein and has collagen, it has

826
00:29:52,473 --> 00:29:54,626
coconut milk and Rei and turmeric.

827
00:29:55,279 --> 00:29:58,147
And it's delicious, and it's easy protein because

828
00:29:58,147 --> 00:30:00,219
as I'm sitting in Zoom or whatever it

829
00:30:00,219 --> 00:30:02,688
is all day, I don't necessarily have time.

830
00:30:03,007 --> 00:30:04,815
Right you go make a lunch and and

831
00:30:05,014 --> 00:30:07,006
I can have a nutrition lunch. So that

832
00:30:07,006 --> 00:30:08,281
was really fun. We launched it on a

833
00:30:08,281 --> 00:30:08,759
boat

834
00:30:09,477 --> 00:30:10,513
on summit sea,

835
00:30:11,150 --> 00:30:11,650
and

836
00:30:12,346 --> 00:30:14,265
it's... Just been a really cool product to

837
00:30:14,265 --> 00:30:15,375
bring to market, and then we've had a

838
00:30:15,375 --> 00:30:17,515
whole bunch after no Sold out on your

839
00:30:17,515 --> 00:30:19,418
website. And sold out within an hour. Oh,

840
00:30:19,497 --> 00:30:22,237
my god. It's And so when can people

841
00:30:22,295 --> 00:30:24,046
expect it to be back available?

842
00:30:24,603 --> 00:30:26,115
Well, it came back and sold that again.

843
00:30:27,150 --> 00:30:29,378
Oh that's a good problem to have. If

844
00:30:29,378 --> 00:30:30,150
think the next

845
00:30:30,827 --> 00:30:31,567
the next

846
00:30:32,104 --> 00:30:34,576
group comes in in a couple weeks, and

847
00:30:34,576 --> 00:30:36,411
we got feedback that people wanted a little

848
00:30:36,411 --> 00:30:38,325
less spice and a little more noodle, so

849
00:30:38,325 --> 00:30:40,733
we always listen and yeah sort of next

850
00:30:40,733 --> 00:30:42,889
the next wave of that'll be. But I'll

851
00:30:42,889 --> 00:30:44,326
let Flexi talk about the other part.

852
00:30:45,523 --> 00:30:45,922
Lexi,

853
00:30:46,481 --> 00:30:48,477
give me the scoop on what's new and

854
00:30:48,477 --> 00:30:49,275
exciting c.

855
00:30:49,768 --> 00:30:51,916
Yeah. So I think after the ramen, we

856
00:30:51,916 --> 00:30:52,313
launched,

857
00:30:52,791 --> 00:30:54,643
a fasting matcha, which

858
00:30:55,813 --> 00:30:57,901
is, like, perfect. If you're fasting in the

859
00:30:57,901 --> 00:30:59,737
morning and you wanna keep your fast going.

860
00:31:00,535 --> 00:31:02,290
So our Beauty matcha is, like, the Og

861
00:31:02,290 --> 00:31:05,018
1 that everybody loves In the fast much

862
00:31:05,018 --> 00:31:07,245
is delicious, and it's, like, just like a

863
00:31:07,245 --> 00:31:08,040
little bit lighter,

864
00:31:08,756 --> 00:31:10,347
and, like, I have that 1 in the

865
00:31:10,347 --> 00:31:12,575
morning, and so that I can continue my

866
00:31:12,575 --> 00:31:14,582
fast for about, like, 12 to 14 hours,

867
00:31:14,901 --> 00:31:16,657
and then I'll have my Beauty matcha after,

868
00:31:16,896 --> 00:31:18,992
and it has ginger, tumor sp.

869
00:31:19,689 --> 00:31:21,365
It's so good, and I'll just kinda have

870
00:31:21,365 --> 00:31:23,135
that with hot water. And then the other

871
00:31:23,135 --> 00:31:25,049
2 are, like, very nostalgic, my mom and

872
00:31:25,129 --> 00:31:25,368
I,

873
00:31:26,166 --> 00:31:27,841
because it kind of, like, goes back to

874
00:31:27,841 --> 00:31:30,234
our beam days with our first company. At

875
00:31:30,234 --> 00:31:31,644
beam, we had this

876
00:31:32,164 --> 00:31:34,242
Granola, which is now our super granola, but,

877
00:31:34,322 --> 00:31:36,799
like, a little bit, like, more, like, reimagine.

878
00:31:37,039 --> 00:31:38,477
And we made it even better than it

879
00:31:38,477 --> 00:31:39,436
was 10 years ago.

880
00:31:40,395 --> 00:31:41,295
And it has

881
00:31:42,163 --> 00:31:45,736
it's dehydrated, oats, and it has cashews, go

882
00:31:45,736 --> 00:31:46,133
berries,

883
00:31:46,847 --> 00:31:48,594
a bunch of different super foods. There's 4

884
00:31:48,594 --> 00:31:50,182
grams of protein and needs serving,

885
00:31:50,674 --> 00:31:52,835
super low sugar, which is always really important

886
00:31:52,835 --> 00:31:54,914
for us and very forward facing when we're

887
00:31:54,914 --> 00:31:57,075
creating products is making sure that sugar content

888
00:31:57,075 --> 00:31:57,794
is very low.

889
00:31:58,369 --> 00:32:00,363
In Super foods and adapt, of course.

890
00:32:01,719 --> 00:32:02,756
So the granola is, like,

891
00:32:03,792 --> 00:32:05,707
like, our kind of like slogan for, like,

892
00:32:05,786 --> 00:32:07,860
the whole campaign was the best fucking granola.

893
00:32:08,993 --> 00:32:10,831
And it is. It's I'm gonna make that

894
00:32:10,831 --> 00:32:13,408
the title of this podcast camera asphalt fucking

895
00:32:13,627 --> 00:32:13,787
lost.

896
00:32:14,665 --> 00:32:16,355
No. I have it. But I'll spell it

897
00:32:16,435 --> 00:32:17,630
Fc CKING,

898
00:32:17,789 --> 00:32:20,259
so we don't get banned from podcast universe.

899
00:32:20,896 --> 00:32:21,635
Yeah. I

900
00:32:22,091 --> 00:32:24,257
that. Well, we were sending it to people,

901
00:32:24,496 --> 00:32:26,009
like, the kind of the first people to

902
00:32:26,009 --> 00:32:28,001
get. That's the message that kept coming back.

903
00:32:28,160 --> 00:32:29,537
They were, like, like, what the

904
00:32:29,849 --> 00:32:31,843
this is insane. And so that's why we...

905
00:32:32,082 --> 00:32:34,077
That was the launch campaign mean. I tried

906
00:32:34,077 --> 00:32:35,832
to, the Jack Taylor event. It was really

907
00:32:35,832 --> 00:32:38,157
good. Yeah. And it matches my hair too,

908
00:32:38,395 --> 00:32:40,702
so it was, like, a fun. The pink

909
00:32:40,702 --> 00:32:42,850
toilet... Yeah. The gucci.

910
00:32:43,899 --> 00:32:46,148
Yeah. The Granola, and then we just launched

911
00:32:46,205 --> 00:32:49,226
or relaunch our plant protein powder. And we

912
00:32:49,226 --> 00:32:52,247
just reform it, and now they're, like, the

913
00:32:52,247 --> 00:32:53,224
best proteins

914
00:32:53,775 --> 00:32:55,375
at least we think, like, on the market.

915
00:32:55,615 --> 00:32:57,055
They're just very, very clean.

916
00:32:57,855 --> 00:33:00,015
They're plant based, mean with Show show plant

917
00:33:00,015 --> 00:33:02,186
protein, which I think we're, like, 1 of

918
00:33:02,186 --> 00:33:04,660
the only reseller of that 1. Right, mom?

919
00:33:04,899 --> 00:33:07,554
Yep. Yeah. I'm C. I've been scared an

920
00:33:07,772 --> 00:33:08,490
using it. Yeah.

921
00:33:09,541 --> 00:33:11,932
Yeah. And it's non le non isolate. It's

922
00:33:11,932 --> 00:33:14,662
super easy to digest. We also use digestive

923
00:33:14,720 --> 00:33:17,508
enzymes because there also is, pea protein it

924
00:33:17,508 --> 00:33:19,940
as well. But 20 grams of protein,

925
00:33:20,639 --> 00:33:23,839
and, yeah, super foods, mushrooms adapt, like everything

926
00:33:23,839 --> 00:33:24,720
that we always do.

927
00:33:25,694 --> 00:33:27,692
And they taste so good, and it's a

928
00:33:27,692 --> 00:33:30,170
vanilla cinnamon flavor and a cal banana.

929
00:33:31,608 --> 00:33:33,047
And, yeah, we've just, like, had so much

930
00:33:33,047 --> 00:33:35,538
fun, like, making new smoothie recipes in the

931
00:33:35,538 --> 00:33:38,170
kitchen together. So... So are you guys constantly

932
00:33:38,170 --> 00:33:41,599
you're, like, constantly innovating based on, like, what

933
00:33:41,599 --> 00:33:44,391
inspires you to innovate and create new products?

934
00:33:46,153 --> 00:33:48,772
I would... So yes and, like, in the

935
00:33:48,772 --> 00:33:50,359
case of the protein powder, For example, Yeah.

936
00:33:50,597 --> 00:33:51,232
I like,

937
00:33:52,661 --> 00:33:53,161
I

938
00:33:53,948 --> 00:33:56,742
assess around function and flavor. Right? And so

939
00:33:56,742 --> 00:33:58,099
the 2 have to go hand in hand.

940
00:33:58,339 --> 00:34:00,574
Mh. And I liked our other plant protein,

941
00:34:00,893 --> 00:34:02,982
but it was with Cha only. And Shot

942
00:34:02,982 --> 00:34:04,255
show is this regenerative,

943
00:34:05,528 --> 00:34:07,834
it's a non le like boom. It's grown

944
00:34:07,834 --> 00:34:10,236
in ecuador 10000 feet. It's got 9 out

945
00:34:10,236 --> 00:34:12,464
of 9 essential I amino acids. It's the

946
00:34:12,464 --> 00:34:15,409
highest plant protein available, all the right things,

947
00:34:15,887 --> 00:34:17,796
but hard to work with from a flavor

948
00:34:17,796 --> 00:34:19,744
standpoint, Yeah. In a,

949
00:34:20,278 --> 00:34:23,300
smoothie kind of combination, another products and it

950
00:34:23,300 --> 00:34:25,528
works well there. But on its own, and

951
00:34:25,528 --> 00:34:28,323
so it's 3 years to reform that plant

952
00:34:28,323 --> 00:34:28,823
protein

953
00:34:29,911 --> 00:34:32,532
because there was so many other considerations and

954
00:34:32,532 --> 00:34:35,487
from having a p protein that was Us

955
00:34:35,487 --> 00:34:38,273
grown and not from from China and not

956
00:34:38,273 --> 00:34:40,819
heavily processed, and that was almost impossible to

957
00:34:40,819 --> 00:34:41,319
find

958
00:34:41,949 --> 00:34:43,568
and a really clean pumpkin

959
00:34:44,027 --> 00:34:45,705
protein. So all of those things, and then,

960
00:34:45,785 --> 00:34:47,463
of course, to get the nutritional profile why

961
00:34:47,463 --> 00:34:48,582
we want. So back and forth and back

962
00:34:48,582 --> 00:34:50,180
and forth and back and forth to finally

963
00:34:50,180 --> 00:34:53,061
get it right. So that was something that,

964
00:34:53,220 --> 00:34:55,049
like, To lexi point. I I do think

965
00:34:55,049 --> 00:34:56,719
it's the best plant protein on the market,

966
00:34:56,957 --> 00:34:59,000
and god knows we've tried them all. And

967
00:34:59,198 --> 00:35:01,447
it is but nostalgic because Lexi said to

968
00:35:01,504 --> 00:35:05,342
having started a smoothie bar, you know, 14

969
00:35:05,399 --> 00:35:06,217
years ago

970
00:35:07,083 --> 00:35:08,914
beam and then to kind of come full

971
00:35:08,914 --> 00:35:10,505
circle and it's meaning let's sea in the

972
00:35:10,505 --> 00:35:13,131
kitchen, making smoothies and doing all the, you

973
00:35:13,131 --> 00:35:15,296
know, smoothie bowls and stuff been so fun

974
00:35:15,296 --> 00:35:17,210
because that's those are roots. I mean, that's

975
00:35:17,210 --> 00:35:17,847
where we started in.

976
00:35:18,644 --> 00:35:20,398
And from an innovation standpoint,

977
00:35:21,195 --> 00:35:23,521
that have another product that just sort of

978
00:35:23,521 --> 00:35:24,420
came to mind

979
00:35:24,795 --> 00:35:26,864
in the last week. And a lot of

980
00:35:26,864 --> 00:35:29,729
times it just happens. And it's something that

981
00:35:29,729 --> 00:35:30,684
we don't force.

982
00:35:31,480 --> 00:35:33,487
Sometimes it's, like, we're gonna go do that.

983
00:35:34,284 --> 00:35:34,784
And

984
00:35:35,161 --> 00:35:37,235
another times, it's just... It happens like this

985
00:35:37,235 --> 00:35:39,070
1 where I just all of a sudden,

986
00:35:39,150 --> 00:35:41,064
and put a combination together randomly, and I

987
00:35:41,064 --> 00:35:42,202
was like, that's

988
00:35:42,833 --> 00:35:45,382
so cool. Yeah. And so it it kind

989
00:35:45,382 --> 00:35:46,576
of just happens.

990
00:35:47,293 --> 00:35:48,487
I we we've have so many products. We

991
00:35:48,487 --> 00:35:50,877
have 24, 25 products now. Yeah.

992
00:35:51,690 --> 00:35:53,690
That's a lot. The bone broth are amazing.

993
00:35:54,010 --> 00:35:55,769
And we've been using it for cooking,

994
00:35:56,409 --> 00:35:56,909
different

995
00:35:57,530 --> 00:35:59,289
dishes, things that we make in the kitchen.

996
00:35:59,449 --> 00:35:59,949
And

997
00:36:00,421 --> 00:36:03,201
I can't typically have, like, a chicken broth

998
00:36:03,201 --> 00:36:05,266
off the shelf, but I've been able to...

999
00:36:05,663 --> 00:36:07,411
I just... I mean, I know there's some

1000
00:36:07,411 --> 00:36:09,968
onions and garlic in it or no. Is

1001
00:36:09,968 --> 00:36:10,207
there...

1002
00:36:11,004 --> 00:36:12,518
There's a little bit in there. Not that

1003
00:36:12,518 --> 00:36:15,147
much that affects It doesn't upset my. Yeah.

1004
00:36:15,307 --> 00:36:17,617
I know Totally. Sense that as well. And

1005
00:36:17,617 --> 00:36:19,472
the the off shelf brass

1006
00:36:20,025 --> 00:36:21,464
I'm the same way. At they're very game.

1007
00:36:21,704 --> 00:36:23,545
Yeah. And sort of gag.

1008
00:36:24,105 --> 00:36:26,025
And I think that's what's so cool about

1009
00:36:26,025 --> 00:36:27,304
this 1 is it braun as a powder.

1010
00:36:27,545 --> 00:36:28,994
So all you need is hot water. Yeah.

1011
00:36:29,233 --> 00:36:32,257
And the flavor profile is incredible. It's it's

1012
00:36:32,257 --> 00:36:34,882
tighter with a certain fraction process that extracts

1013
00:36:34,882 --> 00:36:36,553
more nutrients and flavor, which got it.

1014
00:36:37,284 --> 00:36:39,761
How much better? Yeah. It's really good. It

1015
00:36:39,761 --> 00:36:41,359
you can add... I mean, we've we've made

1016
00:36:41,359 --> 00:36:42,956
somebody many recipes with it where you add

1017
00:36:42,956 --> 00:36:44,987
protein vegetables, you can use it to Saute

1018
00:36:45,122 --> 00:36:47,662
and and all sorts of different things, and

1019
00:36:47,662 --> 00:36:49,884
you can make rights with it. So... And

1020
00:36:49,884 --> 00:36:51,392
and I take it on the plane always.

1021
00:36:52,123 --> 00:36:52,623
And

1022
00:36:53,001 --> 00:36:54,595
it's just a great meal on the plane

1023
00:36:54,595 --> 00:36:56,349
where I get 12 to grams of protein,

1024
00:36:56,908 --> 00:36:58,343
put in a little mug or get some

1025
00:36:58,343 --> 00:37:00,916
hot water from, you know, the stu and

1026
00:37:01,228 --> 00:37:02,894
it's like, that's my meal on the plane.

1027
00:37:03,132 --> 00:37:04,323
Yeah. I had to do

1028
00:37:05,513 --> 00:37:07,259
test and I was had to fast, and

1029
00:37:07,338 --> 00:37:09,164
I I think, like, survived on it.

1030
00:37:09,894 --> 00:37:12,129
Like... It was great. Yeah. Yeah. Yeah. I

1031
00:37:12,129 --> 00:37:13,805
mean, I was, like, so nervous to fast

1032
00:37:13,805 --> 00:37:16,279
because I'm, like, always eating. So it was

1033
00:37:16,279 --> 00:37:17,795
it was super helpful. But, yeah.

1034
00:37:18,849 --> 00:37:21,246
Since you started, Lisa, like, how has your

1035
00:37:21,246 --> 00:37:23,744
role evolves? Like, I know you're, like, a

1036
00:37:23,963 --> 00:37:26,920
a dive in, like, in the weeds founder?

1037
00:37:27,654 --> 00:37:29,488
But have you, like, kinda stepped away a

1038
00:37:29,488 --> 00:37:31,721
little bit or you're still, like, super hands

1039
00:37:31,721 --> 00:37:32,997
on? A little bit both.

1040
00:37:34,352 --> 00:37:36,107
I would say... I mean, the hardest thing

1041
00:37:36,107 --> 00:37:36,607
about

1042
00:37:36,918 --> 00:37:40,275
building a company is people. Mh. And we're

1043
00:37:40,330 --> 00:37:42,496
bringing together and in leadership,

1044
00:37:42,949 --> 00:37:44,956
has been, you know, interesting

1045
00:37:45,741 --> 00:37:48,284
evolution for me in learning, you know, how

1046
00:37:48,284 --> 00:37:48,999
to be a leader.

1047
00:37:49,715 --> 00:37:50,215
And

1048
00:37:50,668 --> 00:37:51,168
and

1049
00:37:51,860 --> 00:37:54,029
finding the the chemistry

1050
00:37:54,499 --> 00:37:57,236
within a team. Mh. And took a while

1051
00:37:57,296 --> 00:37:59,293
for us to really kind of bring the

1052
00:37:59,293 --> 00:38:01,610
the that team together. And what's been so

1053
00:38:01,610 --> 00:38:03,780
amazing is this... The team we have now

1054
00:38:03,780 --> 00:38:05,055
is so fantastic.

1055
00:38:05,453 --> 00:38:07,525
And, I... By that, I mean, my our

1056
00:38:07,525 --> 00:38:09,438
marketing team. The the ops and finance team,

1057
00:38:09,597 --> 00:38:12,005
I never worry about. Like, they they operate.

1058
00:38:12,244 --> 00:38:14,317
I don't worry if turmeric, you know, it

1059
00:38:14,317 --> 00:38:16,710
was lost at sea or Coconut monitors be

1060
00:38:16,710 --> 00:38:17,109
happening.

1061
00:38:17,588 --> 00:38:19,023
I don't worry about it. They take care

1062
00:38:19,023 --> 00:38:20,793
of it. I, I rarely hear about it,

1063
00:38:21,033 --> 00:38:23,108
which is amazing. Great stuff there for a

1064
00:38:23,108 --> 00:38:25,582
second because that's a huge part that allows

1065
00:38:25,582 --> 00:38:27,577
me to focus on, the marketing,

1066
00:38:27,976 --> 00:38:28,796
the brand

1067
00:38:29,108 --> 00:38:29,347
you know,

1068
00:38:30,142 --> 00:38:31,733
proliferation and getting that out there and getting

1069
00:38:31,733 --> 00:38:33,722
people excited about c, which is where my

1070
00:38:33,722 --> 00:38:35,313
sweet spot is. So I don't worry about

1071
00:38:35,313 --> 00:38:38,032
either side. And I have gotten sport all

1072
00:38:38,032 --> 00:38:40,019
times for fine the finance side of things,

1073
00:38:40,178 --> 00:38:41,212
but I don't have to get in the

1074
00:38:41,212 --> 00:38:43,279
weeds of that. So on the marketing side,

1075
00:38:43,836 --> 00:38:47,137
I'm now, like, the last few product campaigns

1076
00:38:47,434 --> 00:38:49,268
have been so fantastic because I haven't been

1077
00:38:49,268 --> 00:38:51,182
in the weeds with it. And the team

1078
00:38:51,182 --> 00:38:53,177
has really been able to bring that forward

1079
00:38:53,177 --> 00:38:55,011
and kinda of send things to me for

1080
00:38:55,011 --> 00:38:55,330
approval.

1081
00:38:55,984 --> 00:38:57,043
And that's

1082
00:38:57,501 --> 00:38:59,097
that for me It's a gift to me.

1083
00:38:59,337 --> 00:38:59,837
And

1084
00:39:00,614 --> 00:39:02,210
it's fantastic because then I can freeze me

1085
00:39:02,210 --> 00:39:03,328
up to do other things where I can

1086
00:39:03,328 --> 00:39:04,685
really work on the partnerships.

1087
00:39:05,338 --> 00:39:05,838
And

1088
00:39:06,216 --> 00:39:06,716
fundraising

1089
00:39:07,094 --> 00:39:09,648
or speaking or other things that I really

1090
00:39:09,648 --> 00:39:11,324
wanna do to help propel the brand.

1091
00:39:11,962 --> 00:39:14,548
And so it's it's been a really interesting

1092
00:39:14,685 --> 00:39:17,152
evolution, but it's it's been hard, you know,

1093
00:39:17,390 --> 00:39:20,437
and and finding that right fit of people

1094
00:39:20,891 --> 00:39:23,215
and chemistry within the team. Lexi, when did

1095
00:39:23,215 --> 00:39:24,968
you decide to come onto to the team?

1096
00:39:25,207 --> 00:39:25,707
And

1097
00:39:26,083 --> 00:39:28,633
what's your background in terms of education and

1098
00:39:28,633 --> 00:39:30,625
what were doing before and what's your role

1099
00:39:30,625 --> 00:39:30,864
now?

1100
00:39:32,074 --> 00:39:32,871
Yeah. So I...

1101
00:39:33,749 --> 00:39:35,823
So I was working with Be. My mom's

1102
00:39:35,823 --> 00:39:38,295
first wellness company since I was 13, and

1103
00:39:38,454 --> 00:39:39,970
I worked as a barista for 5 years.

1104
00:39:40,210 --> 00:39:41,326
So that's kind of where I got, like,

1105
00:39:41,485 --> 00:39:44,555
my vacation around, like, super foods and adapt

1106
00:39:44,773 --> 00:39:47,008
and how to make healthy food taste good.

1107
00:39:47,328 --> 00:39:47,567
Yeah.

1108
00:39:48,286 --> 00:39:50,281
And then I moved back from La. I

1109
00:39:50,281 --> 00:39:52,131
was in La or 6 years, and I

1110
00:39:52,131 --> 00:39:53,965
moved back during Covid, and that's when my

1111
00:39:53,965 --> 00:39:54,785
mom and I

1112
00:39:55,401 --> 00:39:58,273
created the the reset program, and we created

1113
00:39:58,273 --> 00:40:00,266
all the products in the kitchen together. I

1114
00:40:00,266 --> 00:40:01,579
think there's 08:18

1115
00:40:01,794 --> 00:40:03,542
different products in the reset alone.

1116
00:40:04,416 --> 00:40:06,959
So everything from the bone broth, cookie butter,

1117
00:40:07,118 --> 00:40:07,833
super porridge,

1118
00:40:08,642 --> 00:40:10,784
eli, we did everything in the kitchen.

1119
00:40:12,371 --> 00:40:14,672
And we... That kind of became like, our

1120
00:40:14,672 --> 00:40:17,468
beta reset and how my mom raise money

1121
00:40:17,468 --> 00:40:20,581
during Covid was I was hand packing. I

1122
00:40:20,581 --> 00:40:22,358
think I made, like, 200

1123
00:40:22,577 --> 00:40:23,077
something

1124
00:40:23,534 --> 00:40:26,105
like, cleanse by hand. Mind you that each

1125
00:40:26,105 --> 00:40:28,985
cleanse took 4 hours to make. Wow. I

1126
00:40:28,985 --> 00:40:30,425
move it. Lot. Yeah.

1127
00:40:31,144 --> 00:40:31,704
It was wild.

1128
00:40:32,905 --> 00:40:35,440
And that's how we raise money. Was just

1129
00:40:35,559 --> 00:40:37,703
like, you know, his very homegrown, made in

1130
00:40:37,703 --> 00:40:38,179
the kitchen in.

1131
00:40:38,893 --> 00:40:41,276
And You've been involved since the very beginning.

1132
00:40:41,434 --> 00:40:42,864
Like, before it was even a thing, and

1133
00:40:42,943 --> 00:40:44,788
I just did No. Yeah. And then,

1134
00:40:45,663 --> 00:40:47,971
now, my role was kind of, like, changed

1135
00:40:47,971 --> 00:40:50,199
throughout the last, almost 3 years, but I

1136
00:40:50,199 --> 00:40:50,699
started

1137
00:40:51,328 --> 00:40:53,083
as the manager of ambassadors.

1138
00:40:53,562 --> 00:40:55,795
So I manager our ambassador program, and then

1139
00:40:55,954 --> 00:40:59,623
I, took on influencers and partnerships. And now

1140
00:40:59,783 --> 00:41:02,270
I do, so social media content,

1141
00:41:03,067 --> 00:41:03,567
and

1142
00:41:04,581 --> 00:41:06,494
yeah. That's a full time job in and

1143
00:41:06,494 --> 00:41:08,566
of itself, suffer from being part of a

1144
00:41:08,566 --> 00:41:08,806
brand.

1145
00:41:09,699 --> 00:41:11,617
Yeah. But, you know, it's a it's a

1146
00:41:11,617 --> 00:41:13,375
small marketing team. So we... Like, all of

1147
00:41:13,375 --> 00:41:15,132
us wear a lot of different hats, and

1148
00:41:15,132 --> 00:41:16,511
it's very, like, collaborative,

1149
00:41:17,623 --> 00:41:19,525
between our whole team. So... So what's your

1150
00:41:19,525 --> 00:41:22,853
kinda target? Like, with influencers and social media?

1151
00:41:23,011 --> 00:41:24,382
Like, do you have different

1152
00:41:25,169 --> 00:41:26,228
demographic age ranges

1153
00:41:26,607 --> 00:41:27,826
or, like, certain

1154
00:41:28,205 --> 00:41:30,463
lifestyles that you're looking for, like, of influencers

1155
00:41:30,682 --> 00:41:31,960
to represent c.

1156
00:41:33,335 --> 00:41:34,775
Yeah. I think it's...

1157
00:41:35,574 --> 00:41:37,335
That... That's a great question. Like, we always

1158
00:41:37,335 --> 00:41:38,775
say that our sweet spot is between, like,

1159
00:41:38,934 --> 00:41:39,835
34

1160
00:41:39,974 --> 00:41:41,977
and like, 45 in terms of like, our

1161
00:41:41,977 --> 00:41:43,010
customer demographic.

1162
00:41:43,806 --> 00:41:45,157
So a lot of the influencers that we

1163
00:41:45,157 --> 00:41:46,746
work with are kind of in that age

1164
00:41:46,746 --> 00:41:47,643
range. But

1165
00:41:48,034 --> 00:41:49,954
a lot of, like, the content creators, like,

1166
00:41:50,114 --> 00:41:51,474
skew like a little bit of of the

1167
00:41:51,474 --> 00:41:53,554
younger side. So it's kind of just, like,

1168
00:41:53,714 --> 00:41:56,114
testing and seeing, like, what works, but what's

1169
00:41:56,114 --> 00:41:58,764
been so amazing. Since we've launched. She's like,

1170
00:41:59,400 --> 00:42:03,301
people influencers are genuinely so obsessed with the

1171
00:42:03,301 --> 00:42:05,530
products and they come to us and, like,

1172
00:42:06,104 --> 00:42:07,223
you know, a lot of it is just

1173
00:42:07,223 --> 00:42:09,460
gifting partnerships. And, you know, it's been a

1174
00:42:09,460 --> 00:42:11,617
lot of word that's been a lot of

1175
00:42:11,617 --> 00:42:15,382
organic influencer growth. Like, we barely pay anyone

1176
00:42:15,382 --> 00:42:17,934
to talk about Chrome, you know. So a

1177
00:42:17,934 --> 00:42:19,528
lot of it is just very organic and

1178
00:42:19,528 --> 00:42:21,840
people just like sharing openly about it, which

1179
00:42:21,840 --> 00:42:23,848
is been like, incredible, and I think also

1180
00:42:23,848 --> 00:42:26,637
very unique for a brand just to, like,

1181
00:42:26,717 --> 00:42:28,789
you know, have a product that people love

1182
00:42:28,789 --> 00:42:31,189
and want to be able to receive every

1183
00:42:31,189 --> 00:42:34,127
month. And it's very female focused, but, like,

1184
00:42:34,286 --> 00:42:35,024
it's not

1185
00:42:35,476 --> 00:42:37,954
excluded to men, but, like, it just I

1186
00:42:37,954 --> 00:42:40,129
like that... Most of the products that

1187
00:42:40,905 --> 00:42:42,900
I see out there or very, like,

1188
00:42:43,777 --> 00:42:44,677
bro culture

1189
00:42:45,069 --> 00:42:46,747
So I love that C is not yet.

1190
00:42:46,987 --> 00:42:49,304
That is, like here for women. I I

1191
00:42:49,304 --> 00:42:51,141
mean nothing wrong with that. I mean, I

1192
00:42:51,141 --> 00:42:53,069
like a lot of brands, but kinda good

1193
00:42:53,069 --> 00:42:56,245
to be up there representing women and educating

1194
00:42:56,245 --> 00:42:59,262
women and providing product for us that we

1195
00:42:59,262 --> 00:43:02,298
feel good using. So Really like that. And

1196
00:43:02,378 --> 00:43:04,136
I think that, you know, it's 02:30 percent

1197
00:43:04,136 --> 00:43:06,613
of our customers are men. Yeah. I'm sure.

1198
00:43:06,853 --> 00:43:08,451
It's the that brought it into the house.

1199
00:43:08,690 --> 00:43:11,020
Yeah. We're and introduce it to them for

1200
00:43:11,020 --> 00:43:12,855
the most part. And I think also, I

1201
00:43:12,855 --> 00:43:14,211
mean, we, we... Women are just...

1202
00:43:15,009 --> 00:43:18,208
We have more hormone shifts. Yeah, at least

1203
00:43:18,208 --> 00:43:20,216
that we're aware that we have the mindfulness

1204
00:43:20,272 --> 00:43:22,812
of. And so as we are more in

1205
00:43:22,812 --> 00:43:24,876
touch with our bodies, we're also more in

1206
00:43:24,876 --> 00:43:27,376
touch with what how do we want to

1207
00:43:30,610 --> 00:43:34,308
amplify and prioritize our health? Yeah. And and

1208
00:43:34,367 --> 00:43:36,764
so we tend to be more committed to

1209
00:43:36,764 --> 00:43:38,841
that, which then also is but them our

1210
00:43:38,841 --> 00:43:39,981
movement and

1211
00:43:40,934 --> 00:43:42,875
what we're eating, and then we sort of

1212
00:43:42,934 --> 00:43:44,855
educate the other them... And then in our

1213
00:43:44,855 --> 00:43:47,494
lives. Mh. And this morning, I got a

1214
00:43:47,494 --> 00:43:48,569
call from

1215
00:43:49,346 --> 00:43:52,299
a sweet man who said, I'm now ready.

1216
00:43:53,416 --> 00:43:56,105
And will, you teach me, like, what to

1217
00:43:56,303 --> 00:43:58,604
eat and how to eat and the supplements

1218
00:43:58,684 --> 00:44:00,588
I should be taking, but I couldn't force

1219
00:44:00,588 --> 00:44:02,175
it. Like, he had to, like, get there

1220
00:44:02,175 --> 00:44:04,769
on his own. Right. And I think that

1221
00:44:04,889 --> 00:44:07,028
for women, we we also sort of in

1222
00:44:07,028 --> 00:44:07,980
some ways are a kind of...

1223
00:44:08,772 --> 00:44:10,674
We're more proactive, but we're also...

1224
00:44:11,467 --> 00:44:13,315
We have more things happening where we're like,

1225
00:44:13,474 --> 00:44:15,075
oh, wait. What's happening to my body? I

1226
00:44:15,075 --> 00:44:17,394
don't feel and we're just more in touch.

1227
00:44:18,035 --> 00:44:20,766
And so we're Yeah. In blind to make

1228
00:44:20,766 --> 00:44:22,361
those changes. And you've, like, a different...

1229
00:44:23,318 --> 00:44:25,392
Yeah. And so sorry, Lexi back to you.

1230
00:44:25,551 --> 00:44:27,146
I was just, like, wondering about the whole,

1231
00:44:27,306 --> 00:44:29,355
like, influencer stuff because I think it's so

1232
00:44:29,554 --> 00:44:30,910
because when we first started talking,

1233
00:44:31,548 --> 00:44:32,904
you know, we were talking about how Tiktok

1234
00:44:32,904 --> 00:44:33,861
is so helpful.

1235
00:44:34,659 --> 00:44:36,972
So are you trying to, you know, reach

1236
00:44:36,972 --> 00:44:39,340
that audience as well, like, the young kids

1237
00:44:39,618 --> 00:44:41,288
on Tiktok and when I say young kids?

1238
00:44:41,447 --> 00:44:44,230
I mean, like, 16, 17, 18. Like, do

1239
00:44:44,230 --> 00:44:45,820
you feel like that's a market? You're going?

1240
00:44:45,980 --> 00:44:47,967
Yeah. Oh, for sure. Yeah. We have so

1241
00:44:47,967 --> 00:44:49,104
many different products

1242
00:44:49,494 --> 00:44:52,364
and, like, all different price ranges. So there's,

1243
00:44:52,603 --> 00:44:54,835
you know, a huge market for, even like

1244
00:44:54,835 --> 00:44:57,386
teenagers and, like, especially, like kids in college,

1245
00:44:57,545 --> 00:44:59,947
like, the Ramen and the granola, like, that's

1246
00:44:59,947 --> 00:45:00,664
something, like,

1247
00:45:01,300 --> 00:45:04,164
nostalgic and also, like, perfect for those demographics.

1248
00:45:04,402 --> 00:45:07,274
And people love Matcha. Matcha is a huge

1249
00:45:07,274 --> 00:45:09,495
trending topic on Tiktok. So was Bone broth.

1250
00:45:09,654 --> 00:45:10,154
And

1251
00:45:11,557 --> 00:45:13,883
like, you know, it's very, like, Tiktok friendly

1252
00:45:13,883 --> 00:45:16,115
for sure. You know, like, we wouldn't put

1253
00:45:16,115 --> 00:45:18,028
the reset on Tiktok just because, you know,

1254
00:45:18,427 --> 00:45:19,724
like, price

1255
00:45:20,181 --> 00:45:20,500
stuff. Yeah.

1256
00:45:21,312 --> 00:45:23,144
Yeah. But... Yeah. Tiktok absolutely.

1257
00:45:24,021 --> 00:45:26,570
We're seeing a huge opportunity within college. We're

1258
00:45:26,570 --> 00:45:27,606
for college kids. Yeah.

1259
00:45:28,259 --> 00:45:29,857
And it's even interesting too. Again Going match

1260
00:45:29,857 --> 00:45:32,175
to my boys. Like, they're... They love the

1261
00:45:32,175 --> 00:45:34,492
ramen. They love the protein powder.

1262
00:45:35,291 --> 00:45:36,350
And so

1263
00:45:36,822 --> 00:45:38,965
again, it's, like, those are things that work

1264
00:45:38,965 --> 00:45:40,711
for them in the dorms that looks for

1265
00:45:40,711 --> 00:45:42,853
them, like, you know, and and wherever they're

1266
00:45:42,853 --> 00:45:44,861
living with their friends because they feel

1267
00:45:45,567 --> 00:45:47,000
They they don't wanna eat the crap.

1268
00:45:47,636 --> 00:45:50,341
And so there's... I think that the collection,

1269
00:45:50,421 --> 00:45:52,171
a lot of women, especially, they love the

1270
00:45:52,171 --> 00:45:54,970
matcha, that there's the porridge that all those

1271
00:45:54,970 --> 00:45:56,719
things that we have in this collection, and

1272
00:45:56,799 --> 00:45:58,015
I think there's a really

1273
00:45:58,946 --> 00:46:01,490
exciting opportunity for college kids because there's so

1274
00:46:01,490 --> 00:46:02,206
much more aware.

1275
00:46:03,094 --> 00:46:05,555
And they're they're they... They're just more educated

1276
00:46:05,555 --> 00:46:07,222
about what you put in your body. And

1277
00:46:07,222 --> 00:46:10,476
so I think we're excited to really extend

1278
00:46:10,476 --> 00:46:13,756
a lot more and education to that.

1279
00:46:14,234 --> 00:46:16,089
I feel like there's, like, this, like, lost

1280
00:46:16,387 --> 00:46:19,177
generation of people that aren't into health and

1281
00:46:19,177 --> 00:46:19,655
wellness.

1282
00:46:19,990 --> 00:46:22,070
It's like the twenties, Like, they are really

1283
00:46:22,070 --> 00:46:23,030
into health and wellness,

1284
00:46:23,510 --> 00:46:26,150
and then, like, forties and up, but somewhere

1285
00:46:26,150 --> 00:46:27,764
in between I don't mean me I'm wrong.

1286
00:46:28,005 --> 00:46:30,984
I don't know. If III don't... I think

1287
00:46:31,125 --> 00:46:33,625
they're also more f, You know, because they

1288
00:46:33,684 --> 00:46:35,364
they've got a million things being thrown at

1289
00:46:35,364 --> 00:46:36,484
them all the time.

1290
00:46:37,058 --> 00:46:39,288
Going to my boys. Like, they're but they're

1291
00:46:39,288 --> 00:46:39,686
curious.

1292
00:46:40,164 --> 00:46:42,234
Right? And it's see enough things, so they're

1293
00:46:42,234 --> 00:46:44,066
willing to try things. I don't know they

1294
00:46:44,066 --> 00:46:45,181
have as much brand loyalty.

1295
00:46:45,673 --> 00:46:46,310
To be honest.

1296
00:46:46,946 --> 00:46:50,309
And because there's always a any object. And

1297
00:46:50,445 --> 00:46:52,593
and so... And I think our experience... I

1298
00:46:52,593 --> 00:46:55,473
mean, our main... Hey core core demographic is

1299
00:46:55,473 --> 00:46:57,941
34 to 54. Yeah. And also,

1300
00:46:58,418 --> 00:47:00,090
there's so much happening and if you think

1301
00:47:00,090 --> 00:47:01,523
about, kinda of where you're at in life,

1302
00:47:01,842 --> 00:47:04,347
you you know, have a career definitely

1303
00:47:04,724 --> 00:47:07,670
be a mom and have a career juggling

1304
00:47:07,670 --> 00:47:09,263
little kids. And then as you get into

1305
00:47:09,263 --> 00:47:10,936
your forties and and a little bit beyond,

1306
00:47:11,507 --> 00:47:13,176
your kids are older, but they're in college

1307
00:47:13,176 --> 00:47:15,242
and you probably still have your career, or

1308
00:47:15,242 --> 00:47:17,150
you're just you're juggling. You're on planes wherever

1309
00:47:17,150 --> 00:47:19,708
you are and... Yeah. True. Where we see

1310
00:47:19,788 --> 00:47:21,538
Cr fitting in is again, like, how do

1311
00:47:21,538 --> 00:47:23,049
we simplify your life? And how do we

1312
00:47:23,049 --> 00:47:25,458
nourish you as you're in your your

1313
00:47:25,848 --> 00:47:26,826
life. And

1314
00:47:27,519 --> 00:47:30,462
so that... Those thirties forties, I think are

1315
00:47:30,462 --> 00:47:32,632
definitely optimal. Yeah. 20

1316
00:47:33,103 --> 00:47:35,359
I think there's they're curious.

1317
00:47:35,817 --> 00:47:36,615
They're open,

1318
00:47:37,253 --> 00:47:39,648
but they don't have the pain yet. Like,

1319
00:47:39,807 --> 00:47:40,546
their body's

1320
00:47:40,940 --> 00:47:43,676
start screaming yet. Right Right. Right. Oh, and

1321
00:47:43,735 --> 00:47:45,253
you can combat. I think that you have

1322
00:47:45,253 --> 00:47:46,771
that you guys have the curiosity. You just

1323
00:47:46,771 --> 00:47:47,730
don't have that same, like,

1324
00:47:48,541 --> 00:47:51,109
wait. Something's not working, and you knew

1325
00:47:52,279 --> 00:47:54,268
I actually disagree, because I think it's all,

1326
00:47:54,347 --> 00:47:54,507
like,

1327
00:47:55,317 --> 00:47:57,942
are... Like, people in our twenties are very

1328
00:47:57,942 --> 00:47:58,976
focused on preventative.

1329
00:48:00,885 --> 00:48:03,271
Like, I... Like, our skincare routines,

1330
00:48:03,684 --> 00:48:04,663
are crazy.

1331
00:48:05,041 --> 00:48:07,355
You know? And, like, the education around like,

1332
00:48:07,514 --> 00:48:09,930
wearing sunscreen, and I have a

1333
00:48:10,307 --> 00:48:11,206
super expensive

1334
00:48:11,756 --> 00:48:14,134
infrared skin laser that I use every single

1335
00:48:14,134 --> 00:48:16,694
day. That's, like, preventative, you know? And

1336
00:48:17,700 --> 00:48:18,200
I

1337
00:48:19,143 --> 00:48:21,294
like, I have my daily routines. All of

1338
00:48:21,294 --> 00:48:23,126
my girlfriends have them, like, I have guy

1339
00:48:23,126 --> 00:48:24,878
friends who do the same thing. So it's

1340
00:48:24,878 --> 00:48:27,800
a really interesting generation. And, like, we don't

1341
00:48:27,919 --> 00:48:30,781
Yeah. It's Yeah. That's true. I see that.

1342
00:48:31,656 --> 00:48:34,359
Yeah. We're very focused on preventative and, like,

1343
00:48:34,518 --> 00:48:36,363
you know, how we, like, age grace fully

1344
00:48:36,363 --> 00:48:38,195
and, like, do all the right things so

1345
00:48:38,195 --> 00:48:39,390
that, you know, I think a lot of

1346
00:48:39,390 --> 00:48:41,620
people have anxiety about going to the doctor

1347
00:48:41,620 --> 00:48:44,578
and scared that the doctor's gonna tell them

1348
00:48:44,578 --> 00:48:46,349
that something's wrong with them. So

1349
00:48:47,358 --> 00:48:48,811
we are, like, actively

1350
00:48:49,185 --> 00:48:51,012
trying, you know, to do what we can

1351
00:48:51,012 --> 00:48:51,726
to prevent that.

1352
00:48:53,014 --> 00:48:54,449
I feel like that's what... I think maybe

1353
00:48:54,449 --> 00:48:55,726
that was what I was maybe trying to

1354
00:48:55,726 --> 00:48:57,242
say. Is it's, like, I just noticed. My

1355
00:48:57,242 --> 00:48:59,816
partner has a 16 year old daughter, and

1356
00:49:00,367 --> 00:49:01,901
she saw an EG1

1357
00:49:02,117 --> 00:49:03,630
commercial somewhere, like on... I think if we

1358
00:49:03,630 --> 00:49:05,619
gonna take tiktok. And she came... Like, I've...

1359
00:49:05,778 --> 00:49:07,289
They've been 1 of my advertisers for, like,

1360
00:49:07,369 --> 00:49:08,983
5 years. She came in

1361
00:49:09,295 --> 00:49:10,815
and she, like made that connection.

1362
00:49:11,695 --> 00:49:12,255
I was like,

1363
00:49:12,894 --> 00:49:15,054
yeah. She sees it in the house, like,

1364
00:49:15,775 --> 00:49:17,789
she knows I drank it. She knows that

1365
00:49:17,869 --> 00:49:20,030
I've talked about them. Like, I've gotten merch

1366
00:49:20,030 --> 00:49:22,670
and stuff, and she's, like, stolen the little

1367
00:49:22,670 --> 00:49:23,070
mixer...

1368
00:49:23,469 --> 00:49:24,590
She's stole your mixer too.

1369
00:49:25,722 --> 00:49:27,557
For the, you know, the fro thing, like,

1370
00:49:27,717 --> 00:49:30,030
that stir up the protein powder. And I'm

1371
00:49:30,030 --> 00:49:31,786
like... And then she makes that connection.

1372
00:49:32,359 --> 00:49:33,954
I... When I was at age, I was

1373
00:49:33,954 --> 00:49:35,471
definitely not doing that. And when I was

1374
00:49:35,471 --> 00:49:37,545
in my twenties, I was, like, out drinking

1375
00:49:37,545 --> 00:49:39,482
at bars. Like, there was no way

1376
00:49:40,033 --> 00:49:42,500
I was thinking of anything remotely healthy, and

1377
00:49:42,659 --> 00:49:44,648
I remember I had a friend who was,

1378
00:49:44,728 --> 00:49:46,160
like, friend who told me I should take

1379
00:49:46,160 --> 00:49:47,911
care of my skin, and I, like, never

1380
00:49:47,911 --> 00:49:50,072
listened to her and So, you know, like,

1381
00:49:50,231 --> 00:49:52,059
when I just think like, to me, it's

1382
00:49:52,059 --> 00:49:54,760
amazing that there's, like, this whole younger generation

1383
00:49:54,760 --> 00:49:56,984
that actually cares about their health and skincare.

1384
00:49:58,034 --> 00:50:00,594
Well, I'll Marty, I'll add to that. Again,

1385
00:50:00,835 --> 00:50:01,894
yes. And

1386
00:50:02,275 --> 00:50:04,275
when my kid... Well, Emma on my kids

1387
00:50:04,275 --> 00:50:06,680
see photos of me, like likes laugh at

1388
00:50:06,680 --> 00:50:08,903
it's too right. When they see photos of

1389
00:50:08,903 --> 00:50:11,761
me in my twenties and thirties. Yeah. They're

1390
00:50:11,761 --> 00:50:14,643
like, wow, like, what was wrong with you?

1391
00:50:18,639 --> 00:50:21,195
That you just look so different. Like, you...

1392
00:50:21,515 --> 00:50:24,406
Like, like, my mom is, like, Benjamin button.

1393
00:50:24,726 --> 00:50:27,282
Like, she looks younger now, than she did

1394
00:50:27,282 --> 00:50:28,720
in her twenties, which is, like...

1395
00:50:29,532 --> 00:50:31,361
But because she's, like, taking care. I mean,

1396
00:50:31,521 --> 00:50:34,067
you've always been, like, super focused on exercise

1397
00:50:34,067 --> 00:50:35,658
and like, I think eating well, but, like,

1398
00:50:36,548 --> 00:50:37,741
I think it was the matcha,

1399
00:50:38,218 --> 00:50:40,604
something happened. I mean, I I removed a

1400
00:50:40,604 --> 00:50:41,877
lot of this stuff that I didn't know

1401
00:50:41,877 --> 00:50:44,502
was bad. Right? Sugar the... And any kind

1402
00:50:44,502 --> 00:50:46,108
of process foods and, you know, that was

1403
00:50:46,108 --> 00:50:48,255
through time. And then also back to the

1404
00:50:48,255 --> 00:50:50,323
skincare, like, became much more mindful as skincare.

1405
00:50:50,561 --> 00:50:52,788
Yeah. And and using super foods standard their

1406
00:50:52,788 --> 00:50:55,432
adapt, Like, the r... That Matcha, ara matcha,

1407
00:50:55,671 --> 00:50:58,380
Beauty Matcha that has the collagen and ginger

1408
00:50:58,460 --> 00:51:01,503
Gym. I know has absolutely transformed my skin.

1409
00:51:01,742 --> 00:51:03,651
So there's no 1 thing, And I always

1410
00:51:03,651 --> 00:51:05,640
say there's no silver bullet. Right and anything.

1411
00:51:06,356 --> 00:51:09,714
Care or health regime, And it's the combination

1412
00:51:09,714 --> 00:51:11,228
and combination of all of it, and those

1413
00:51:11,228 --> 00:51:13,219
choices that we make, and it's not about

1414
00:51:13,219 --> 00:51:14,972
per... Like, making the perfect choices all the

1415
00:51:14,972 --> 00:51:17,782
time. Right. But I think that's where

1416
00:51:18,174 --> 00:51:18,973
it has been...

1417
00:51:20,012 --> 00:51:21,050
I'm AII

1418
00:51:21,050 --> 00:51:22,909
am an example of

1419
00:51:23,367 --> 00:51:25,465
how really taking care of yourself

1420
00:51:25,858 --> 00:51:26,358
has

1421
00:51:26,895 --> 00:51:29,366
worked for me. Yeah. Such that, you know,

1422
00:51:29,606 --> 00:51:31,679
53 now. And... Oh, so we are this...

1423
00:51:31,918 --> 00:51:33,592
I'm... Yeah. We are the same age. Yeah.

1424
00:51:34,483 --> 00:51:37,189
And, you know, my biological age came back

1425
00:51:37,189 --> 00:51:38,224
as 28.

1426
00:51:38,860 --> 00:51:40,373
And That's amazing.

1427
00:51:41,089 --> 00:51:42,442
You know, Younger the me.

1428
00:51:43,078 --> 00:51:43,317
Yeah.

1429
00:51:45,005 --> 00:51:46,679
You know, and and I feel like I'm

1430
00:51:46,679 --> 00:51:48,431
28, and and it's a combination of what

1431
00:51:48,511 --> 00:51:50,663
I eat, and it's it's the joy that

1432
00:51:50,742 --> 00:51:52,825
I live with the happiness, being around Lexi

1433
00:51:52,825 --> 00:51:54,574
and her friends and young people and that

1434
00:51:54,574 --> 00:51:55,209
keeps me young.

1435
00:51:55,925 --> 00:51:56,401
And

1436
00:51:56,878 --> 00:51:59,580
I think I'm in being super happy, doing

1437
00:51:59,580 --> 00:52:01,344
what I love Yeah. You know, all the

1438
00:52:01,344 --> 00:52:03,014
things, it doesn't... And it... There's a lot

1439
00:52:03,014 --> 00:52:05,319
that goes into that and chaotic and crazy

1440
00:52:05,319 --> 00:52:07,545
and all the things. But I also really

1441
00:52:07,545 --> 00:52:08,738
look at life, like, I get to do

1442
00:52:08,738 --> 00:52:10,923
this, and I'm grateful every day. Of

1443
00:52:11,539 --> 00:52:13,531
the people I get to talk to, be

1444
00:52:13,531 --> 00:52:14,668
with, learn from

1445
00:52:15,204 --> 00:52:17,138
the lives we get to impact

1446
00:52:17,515 --> 00:52:18,949
experiences that we get to have so many

1447
00:52:18,949 --> 00:52:20,239
of which I get to share with see.

1448
00:52:20,478 --> 00:52:23,265
Yeah. App That's amazing are... That's just, like,

1449
00:52:23,344 --> 00:52:25,574
for me, I I can't imagine, like, I

1450
00:52:25,574 --> 00:52:27,348
just feel so blessed every day. So

1451
00:52:28,202 --> 00:52:30,687
it it's all of those things, and I

1452
00:52:30,687 --> 00:52:31,824
think that this

1453
00:52:32,997 --> 00:52:34,453
this younger generation

1454
00:52:35,547 --> 00:52:38,097
is growing up with just a lot more

1455
00:52:38,097 --> 00:52:38,495
mindfulness.

1456
00:52:38,907 --> 00:52:42,085
Yeah. More education. Alright. So what is the

1457
00:52:42,085 --> 00:52:45,342
biggest lesson lexi that you, like, a business

1458
00:52:45,342 --> 00:52:47,144
lesson or life lesson or something that you've

1459
00:52:47,344 --> 00:52:49,258
learn from your mom since you guys have

1460
00:52:49,258 --> 00:52:51,890
been working together for such a long time

1461
00:52:51,890 --> 00:52:53,087
and you're so close. Like,

1462
00:52:53,884 --> 00:52:55,798
I know I'm sure she's like an inspiration

1463
00:52:55,798 --> 00:52:58,368
to you as well. So what's that is,

1464
00:52:58,448 --> 00:52:59,966
like a great lesson that you've learned from

1465
00:52:59,966 --> 00:53:00,206
her.

1466
00:53:01,485 --> 00:53:02,204
Just gonna...

1467
00:53:02,923 --> 00:53:05,101
I would say just, like, having an abundance

1468
00:53:05,161 --> 00:53:05,661
mindset.

1469
00:53:06,293 --> 00:53:08,437
Is like, the number 1 thing. Like,

1470
00:53:09,152 --> 00:53:11,216
that is something that I feel like a

1471
00:53:11,216 --> 00:53:13,202
lot of people don't have, and my mom

1472
00:53:13,202 --> 00:53:13,598
is, like,

1473
00:53:14,329 --> 00:53:16,170
talk... Like, I think about this every single

1474
00:53:16,170 --> 00:53:16,809
day. It's like,

1475
00:53:18,089 --> 00:53:20,349
you know, like, you can really

1476
00:53:21,464 --> 00:53:23,858
set your mind at anything, and, like, you

1477
00:53:23,858 --> 00:53:24,976
can, like, put out out in the world

1478
00:53:24,976 --> 00:53:26,433
and release it. And

1479
00:53:27,210 --> 00:53:29,046
like, when you're in, like, that energy view

1480
00:53:29,046 --> 00:53:31,369
when you're in that flow, like, good things

1481
00:53:31,369 --> 00:53:32,960
just like, come back to you, and it's,

1482
00:53:33,040 --> 00:53:33,279
like,

1483
00:53:34,313 --> 00:53:34,552
like,

1484
00:53:35,427 --> 00:53:36,675
I... Yeah. I would say

1485
00:53:37,113 --> 00:53:39,446
like, she's the best manifesto I've ever

1486
00:53:39,823 --> 00:53:41,496
seen or met in my entire life, and

1487
00:53:41,496 --> 00:53:43,967
it's, like, you know, even the Gwyneth email,

1488
00:53:44,127 --> 00:53:46,138
It's, like how invested in early days. It's

1489
00:53:46,138 --> 00:53:47,496
like, she put that out there, and then,

1490
00:53:47,656 --> 00:53:49,014
like, 2 days later, she woke up to

1491
00:53:49,014 --> 00:53:51,171
an email from Gwyneth Pouch. Like, it's such

1492
00:53:51,171 --> 00:53:51,970
a, like,

1493
00:53:52,943 --> 00:53:54,538
you know, if you're gonna be a Ceo

1494
00:53:54,538 --> 00:53:55,197
an entrepreneur

1495
00:53:56,213 --> 00:53:58,047
are, like, successful in any way, like, I

1496
00:53:58,047 --> 00:53:59,402
really do think you have to have this

1497
00:53:59,402 --> 00:54:01,556
kind of, like, very special upon its mindset,

1498
00:54:01,715 --> 00:54:03,799
which is part my biggest thing that I

1499
00:54:03,799 --> 00:54:06,186
learned. Awesome. And, lisa, what about you? What

1500
00:54:06,186 --> 00:54:08,277
have you learned from Lexi, a big lesson

1501
00:54:08,333 --> 00:54:08,833
from

1502
00:54:09,703 --> 00:54:11,777
life and working together and everything.

1503
00:54:12,255 --> 00:54:14,250
I mean, I I would... I might I'm

1504
00:54:14,250 --> 00:54:15,287
gonna use this moment,

1505
00:54:15,766 --> 00:54:17,613
you know, as the learning. I mean, the

1506
00:54:17,613 --> 00:54:18,887
fact that she and I get to be

1507
00:54:18,887 --> 00:54:21,038
honest this interview with you. We get to

1508
00:54:21,038 --> 00:54:22,551
share this, and I get to sit and

1509
00:54:22,551 --> 00:54:24,144
watch her and listen to her and be

1510
00:54:24,144 --> 00:54:24,702
so proud.

1511
00:54:25,512 --> 00:54:28,456
And look at how she's, you know, really

1512
00:54:28,456 --> 00:54:31,978
just grown into who she is and really

1513
00:54:32,368 --> 00:54:34,751
has this voice that's, you know, becoming more

1514
00:54:34,751 --> 00:54:36,976
and more powerful every day and more and

1515
00:54:36,976 --> 00:54:38,985
more authentic to who she is. So

1516
00:54:39,359 --> 00:54:41,836
I have, I that's just 1 thing I

1517
00:54:41,836 --> 00:54:43,900
needed to acknowledge that's just so beautiful for

1518
00:54:43,900 --> 00:54:45,249
me. You even in this moment.

1519
00:54:45,805 --> 00:54:48,369
And I think the thing that what

1520
00:54:48,838 --> 00:54:51,393
I've had to learn working with, you know,

1521
00:54:51,632 --> 00:54:54,346
a close family member and even a mother

1522
00:54:54,346 --> 00:54:55,245
daughter dynamic

1523
00:54:55,942 --> 00:54:57,059
is not always easy.

1524
00:54:57,714 --> 00:55:00,990
Yeah. And it's something that we've had to

1525
00:55:00,990 --> 00:55:02,688
learn together. Like, how

1526
00:55:03,067 --> 00:55:04,686
how do you... When you spat

1527
00:55:05,319 --> 00:55:06,115
and we do.

1528
00:55:07,151 --> 00:55:08,983
How do you just let it roll? Yeah.

1529
00:55:09,221 --> 00:55:12,248
And and that, you know, together, like, us

1530
00:55:12,248 --> 00:55:13,761
being able to kinda pull each other back?

1531
00:55:14,414 --> 00:55:15,931
And laugh again, because we do a lot.

1532
00:55:16,090 --> 00:55:17,687
We laugh a lot. And,

1533
00:55:18,166 --> 00:55:20,321
and keeping that lightness, and I think we

1534
00:55:20,321 --> 00:55:22,716
do it for each other, and that's been

1535
00:55:22,716 --> 00:55:25,128
something that but it's been it's heart, You

1536
00:55:25,128 --> 00:55:27,125
know, especially as a mom and really how

1537
00:55:27,125 --> 00:55:27,864
do I

1538
00:55:28,244 --> 00:55:29,063
support her

1539
00:55:29,521 --> 00:55:30,880
encourage her but look it in the way.

1540
00:55:31,614 --> 00:55:35,286
And and really giving her the platform to,

1541
00:55:35,445 --> 00:55:36,744
kind of run with something

1542
00:55:37,122 --> 00:55:39,597
and just let go and see the more

1543
00:55:39,597 --> 00:55:41,288
that I do that, the more she just

1544
00:55:41,288 --> 00:55:42,963
continues to shine. Awesome.

1545
00:55:43,681 --> 00:55:45,276
As since you guys are in the wellness

1546
00:55:45,276 --> 00:55:47,589
business, like, what are your sort of go

1547
00:55:47,589 --> 00:55:50,721
to wellness and fitness routines that empower you

1548
00:55:50,873 --> 00:55:52,781
for success maybe start with Lexi.

1549
00:55:53,814 --> 00:55:55,721
Like, fitness wellness is all of it. Yeah.

1550
00:55:56,675 --> 00:55:56,834
Yeah.

1551
00:55:57,549 --> 00:55:59,456
Daily movement is the biggest thing for me.

1552
00:56:00,346 --> 00:56:02,436
So I'd say exercise and

1553
00:56:03,050 --> 00:56:05,038
just like having some sort of routine that

1554
00:56:05,038 --> 00:56:07,184
you look forward to every day, like, especially

1555
00:56:07,184 --> 00:56:09,411
in the morning at at at time. Yeah.

1556
00:56:09,983 --> 00:56:11,411
I have like, my Beauty Martial latte every

1557
00:56:11,411 --> 00:56:13,635
morning. I do, like, my meditation. I go

1558
00:56:13,635 --> 00:56:15,302
for my morning walk to get sunlight.

1559
00:56:16,334 --> 00:56:18,263
Like, that's kind of my morning routine, but

1560
00:56:18,318 --> 00:56:18,557
yeah.

1561
00:56:19,447 --> 00:56:20,322
Cool. Lisa.

1562
00:56:21,914 --> 00:56:22,414
So

1563
00:56:22,869 --> 00:56:24,381
have certain things I do every day, Like

1564
00:56:24,461 --> 00:56:26,849
Alex said, I mean, movement is non negotiable,

1565
00:56:27,167 --> 00:56:29,331
You know, and that's something that morning. I

1566
00:56:29,331 --> 00:56:31,637
popped into onto the... Sheet my Peloton. I

1567
00:56:31,637 --> 00:56:33,148
knew I 1 window that I had to

1568
00:56:33,148 --> 00:56:33,546
do that,

1569
00:56:34,818 --> 00:56:36,887
walking listening to podcast might be on conference

1570
00:56:36,887 --> 00:56:37,046
calls,

1571
00:56:37,933 --> 00:56:39,122
when I go to New York I planned

1572
00:56:39,122 --> 00:56:41,103
my New York trips around my dance classes,

1573
00:56:41,420 --> 00:56:44,615
and that's, like, at Forward space. So movement

1574
00:56:44,923 --> 00:56:46,588
is something that has always been part of

1575
00:56:46,588 --> 00:56:49,522
my life, and it's just just a non

1576
00:56:49,522 --> 00:56:52,377
negotiable because it's fueling my mental health.

1577
00:56:53,027 --> 00:56:54,614
As much if not more than my physical.

1578
00:56:55,329 --> 00:56:56,838
And then beyond that,

1579
00:56:57,552 --> 00:56:59,854
it's interesting because I... Because I travel so

1580
00:56:59,854 --> 00:57:00,354
much

1581
00:57:00,744 --> 00:57:02,422
it's hard for me to have routine.

1582
00:57:03,300 --> 00:57:04,259
And is

1583
00:57:04,659 --> 00:57:06,656
well, my... And so that's something I'm learning

1584
00:57:06,735 --> 00:57:08,926
Like, how do I help routine, whether it's

1585
00:57:08,984 --> 00:57:10,897
meditation, whether it's journal, whether it's quiet time,

1586
00:57:10,977 --> 00:57:13,129
whether it's just taking space in a day

1587
00:57:13,129 --> 00:57:15,361
to take a breath, and then kinda come

1588
00:57:15,361 --> 00:57:17,846
back And that's something I'm really practicing right

1589
00:57:17,846 --> 00:57:19,759
now is, how do I take what I

1590
00:57:19,759 --> 00:57:21,591
do when I'm at home here in San

1591
00:57:21,671 --> 00:57:23,344
Diego. And then when of I'm in la

1592
00:57:23,344 --> 00:57:24,778
in a hotel or in New York in

1593
00:57:24,778 --> 00:57:25,988
a hotel and how do I any of

1594
00:57:25,988 --> 00:57:26,625
those practices.

1595
00:57:27,261 --> 00:57:29,410
The... So that's that's something it's... It's it's

1596
00:57:29,410 --> 00:57:31,240
a... I only mention that because I think

1597
00:57:31,240 --> 00:57:33,070
people kind of get caught up and, like,

1598
00:57:33,229 --> 00:57:34,582
I has to look 1 way, and I

1599
00:57:34,582 --> 00:57:36,433
have to be so committed, and, you know,

1600
00:57:36,593 --> 00:57:38,191
I can't do meditation because I gotta do

1601
00:57:38,191 --> 00:57:40,349
it every day and the answer from... Is

1602
00:57:40,509 --> 00:57:42,746
I I can't... I... That's not realistic for

1603
00:57:42,746 --> 00:57:44,205
me. And so I

1604
00:57:44,679 --> 00:57:47,072
just really sort of work with what is

1605
00:57:47,072 --> 00:57:47,572
realistic

1606
00:57:48,110 --> 00:57:48,610
and

1607
00:57:49,466 --> 00:57:51,801
constantly in reminded like, how

1608
00:57:52,114 --> 00:57:52,855
how grounding

1609
00:57:53,155 --> 00:57:54,835
that feels what I do make that. You

1610
00:57:54,835 --> 00:57:56,195
know, when can make... When I can make

1611
00:57:56,195 --> 00:57:59,315
that work. And then for sure, every single

1612
00:57:59,315 --> 00:58:01,485
day is the beauty match. Like, there's not...

1613
00:58:01,724 --> 00:58:03,021
Doesn't matter where I

1614
00:58:03,637 --> 00:58:05,810
in in the world, I will

1615
00:58:06,425 --> 00:58:08,192
I will have the beauty matcha. Stayed at

1616
00:58:08,192 --> 00:58:10,969
a hotel this past weekend, Cal ranch, and

1617
00:58:10,969 --> 00:58:12,079
we went to the coffee shop in the

1618
00:58:12,079 --> 00:58:14,301
morning, and I busted out the jar Beauty

1619
00:58:14,460 --> 00:58:14,698
Matcha,

1620
00:58:15,269 --> 00:58:16,703
and I'm making the beauty matcha in the

1621
00:58:16,703 --> 00:58:18,694
cafe and next thing you know the the

1622
00:58:18,774 --> 00:58:21,027
Barista were drinking it, and everyone the cafe

1623
00:58:22,120 --> 00:58:23,713
and I was making beauty much for everyone.

1624
00:58:23,872 --> 00:58:25,081
I was like oh my This is so

1625
00:58:25,081 --> 00:58:28,422
good. And so I know how good I

1626
00:58:28,422 --> 00:58:29,854
feel when I have that. Yeah.

1627
00:58:30,728 --> 00:58:32,081
And the other piece of other layer to

1628
00:58:32,081 --> 00:58:33,769
this I would just say is We do...

1629
00:58:34,010 --> 00:58:34,989
I do have promo

1630
00:58:35,289 --> 00:58:37,049
throughout the day no matter where I am.

1631
00:58:37,609 --> 00:58:40,170
But if we're in New York, and the

1632
00:58:40,170 --> 00:58:42,409
best French fries are there, we enjoy the

1633
00:58:42,409 --> 00:58:44,819
french franchise. And I... That's something that's so

1634
00:58:44,819 --> 00:58:48,487
important in defining wellness for you is I

1635
00:58:48,487 --> 00:58:50,880
love food, and it's 1 of my greatest

1636
00:58:50,880 --> 00:58:52,417
pleasures. And so

1637
00:58:52,889 --> 00:58:54,109
I find that balance

1638
00:58:54,569 --> 00:58:55,069
of

1639
00:58:55,369 --> 00:58:57,609
really, you know, nurturing myself with Promo, would

1640
00:58:57,609 --> 00:59:00,889
which I really enjoy, but also allowing myself

1641
00:59:00,889 --> 00:59:04,172
to have a incredible meal at La or

1642
00:59:04,172 --> 00:59:06,660
wherever it might be that I love and

1643
00:59:06,796 --> 00:59:08,784
not be ashamed of it at all, but

1644
00:59:08,784 --> 00:59:11,829
just fully in in enjoy it. Yeah. And

1645
00:59:11,910 --> 00:59:14,710
I think that's what we hope to really

1646
00:59:14,710 --> 00:59:16,489
inspire within everyone is

1647
00:59:17,110 --> 00:59:19,190
your journey is your journey in wellness.

1648
00:59:20,001 --> 00:59:22,465
C is from wellness dot com. People can

1649
00:59:22,465 --> 00:59:24,293
find it on your website. Is it available

1650
00:59:24,293 --> 00:59:26,281
in stores as well? Like, we will. We

1651
00:59:26,281 --> 00:59:28,208
have a couple places that are just, you

1652
00:59:28,208 --> 00:59:30,603
know, friends, if you will. Yeah. Mu worked

1653
00:59:30,603 --> 00:59:31,342
in Pittsburgh

1654
00:59:31,720 --> 00:59:32,838
at 1 of our dear friends,

1655
00:59:33,556 --> 00:59:34,434
Mike's in,

1656
00:59:35,233 --> 00:59:37,323
with Mi michele Bla and they have an

1657
00:59:37,323 --> 00:59:38,839
incredible menu of healthy grab and go on

1658
00:59:38,839 --> 00:59:40,755
this cute little market that she's done. So

1659
00:59:40,755 --> 00:59:42,191
we have a few of those spots in

1660
00:59:42,191 --> 00:59:44,526
the country that are 1 offs, and

1661
00:59:44,919 --> 00:59:46,434
But for those part, it's all online. Okay.

1662
00:59:46,673 --> 00:59:47,173
And

1663
00:59:47,630 --> 00:59:49,007
eventually, we will be

1664
00:59:49,543 --> 00:59:51,536
more... It will start to expand into retail.

1665
00:59:51,696 --> 00:59:53,211
But the nice thing about online,

1666
00:59:53,784 --> 00:59:55,380
is that we can really engage with you.

1667
00:59:55,620 --> 00:59:56,998
Right And and

1668
00:59:57,456 --> 00:59:59,931
educate and support you on your journey, and

1669
00:59:59,931 --> 01:00:01,607
that's something that I think we'll continue to

1670
01:00:01,607 --> 01:00:03,850
lean into for quite This has been super

1671
01:00:03,850 --> 01:00:05,278
awesome. I'm so glad that we got to

1672
01:00:05,278 --> 01:00:06,548
connect and maybe we'll see each other in

1673
01:00:06,628 --> 01:00:08,770
New York City when when you're up here

1674
01:00:08,770 --> 01:00:10,834
at Lisa. Thank you, Mar. This was so

1675
01:00:10,834 --> 01:00:13,481
fun. You for half. Thank you so much.

1676
01:00:14,041 --> 01:00:14,840
Sound. Fun.

1677
01:00:15,798 --> 01:00:17,635
Thanks again for tuning into Mar on the

1678
01:00:17,635 --> 01:00:17,875
move.

1679
01:00:18,528 --> 01:00:20,115
If you like what you hear, leave us

1680
01:00:20,115 --> 01:00:23,051
a 5 star review in Apple podcasts.

1681
01:00:23,845 --> 01:00:25,273
Follow us on social.

1682
01:00:25,923 --> 01:00:28,224
At mar on the move for Facebook and

1683
01:00:28,621 --> 01:00:31,477
Instagram, head over to our website, mar on

1684
01:00:31,477 --> 01:00:32,668
the move dot com.

1685
01:00:33,318 --> 01:00:36,023
For more info on this episode, links in

1686
01:00:36,023 --> 01:00:37,535
the show notes, and, of course,

1687
01:00:38,171 --> 01:00:40,638
sign up for our quarterly newsletter, the download.

1688
01:00:41,195 --> 01:00:43,856
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1689
01:00:44,388 --> 01:00:46,374
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