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So there's this guy, Marty who has been

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fly fishing 3 times a year for 50

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years.

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He took me with him this year.

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We went to the Rainbow River in Utah,

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and within about 5 or 6 minutes of

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casting,

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Marty gets a hit on the line, and

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he's fighting this fish

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for like 22 minutes.

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At the 20 third minute, the fish jumps

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up into the air, wiggle around and it

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comes off the hook, and I go oh

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my gosh. I can't believe you miss that

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fish and then catch shit. And Marty looks

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at me like I'm crazy. He's like, that's

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what happens when you fish.

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Fish come off all the time.

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And I watch this play out over and

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over and over again. He only landed, I'd

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say about 30 or 40 percent of the

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fish. He was so

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detached

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from the outcome.

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There's power, there's confidence in that,

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especially when you cold call, if you're detached

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and you lean back, and you don't care

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too much about what happens to the fish.

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And a prospect says, how did you get

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my number. You can simply drop back ring

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back and say this.

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We have a product called Zoom info. It

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has contact information.

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I have a direct line and a cell

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line for you.

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Seems like it's inappropriate for me to have

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called you on this line.

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And then you let the fish do what

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it does without worrying about what's gonna happen

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or if you're gonna land it. And then

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you simply drop back and you keep casting.

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I think I'm doing that right. Maybe there's

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too much risk. You get the idea.