So there's this guy, Marty who has been
fly fishing 3 times a year for 50
years.
He took me with him this year.
We went to the Rainbow River in Utah,
and within about 5 or 6 minutes of
casting,
Marty gets a hit on the line, and
he's fighting this fish
for like 22 minutes.
At the 20 third minute, the fish jumps
up into the air, wiggle around and it
comes off the hook, and I go oh
my gosh. I can't believe you miss that
fish and then catch shit. And Marty looks
at me like I'm crazy. He's like, that's
what happens when you fish.
Fish come off all the time.
And I watch this play out over and
over and over again. He only landed, I'd
say about 30 or 40 percent of the
fish. He was so
detached
from the outcome.
There's power, there's confidence in that,
especially when you cold call, if you're detached
and you lean back, and you don't care
too much about what happens to the fish.
And a prospect says, how did you get
my number. You can simply drop back ring
back and say this.
We have a product called Zoom info. It
has contact information.
I have a direct line and a cell
line for you.
Seems like it's inappropriate for me to have
called you on this line.
And then you let the fish do what
it does without worrying about what's gonna happen
or if you're gonna land it. And then
you simply drop back and you keep casting.
I think I'm doing that right. Maybe there's
too much risk. You get the idea.